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- Description:
- This is a case study of usage of two print media newspapers and magazines by secondary school teachers in an educational district of Nigeria. Using a survey design, the study found varying levels of significance of usage of the media for functional purposes, i.e. entertainment, personal identity, information, integration and social interaction.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper directs its attention on information campaign effectiveness. It examines some theoretical and practical considerations that should be taken into account in planning and executing public englightenment campaigns in Nigeria and other developing countries and offers a multimedia model for more effective information campaigns in these areas. According to the model, well prepared and packaged information campaign messages should flow from the information campaign headquarters to the mass media and the interpersonal and group communication channels, and through these channels to the target audiences with continual monitoring and evaluation by campaign officials. The suggested model is diagramatically provided.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study assesses the extent to which national Nigerian newspapers (5 of them government-owned and 4 privately-owned) are covering a government programme, Mass Mobilization for Self-Reliance, Social Justice and Economic Recovery, MAMSER, as a benchmark for determining the value orientation of these categories of newspaper ownership types and of Nigerian newspapers in general. It finds that newspaper ownership is an important factor influencing the performance of the press; government-owned newspapers are more inclined than than private ones to highlight cases of perceived 'success' of the MAMSER programme. But they are also less willing to report evidence of problems of the programme. It concludes that government press, more than private one, chooses to serve the limited interest of the government at the expense of the greater and long-range interests of the nations as a whole.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- In the wake of accusations and counter-accusations between the West and developing nations over the unbalanced nature of information flow, communication researchers and policy formulation groups have, over the years, been enticed to make decisions based on empirical findings. In this paper, the author presents findings of a study conducted on four leading Nigerian newspapers over a one-year period. His conclusion is that the media in Africa are equally to blame for perpetrating a negative image of the continent, and that the continent can only benefit from a new and more equitable international communication order by re-examining her values. The paper warns that devoting undue attention to conflict, crime and disasters at the expense of the region's efforts, policies and programmes aimed at advancing the people's welfare, negates the very principle of balanced reporting which Africa so much craves for.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper reviews the proposed privatisation of the Nigerian broadcast media, notably radio and television. In doing this, the paper is divided into three components. In the first part, a considerable effort is made to examine the historical and political economic backgrounds of privatisation in general and as it relates to the broadcast media in Nigeria in particular. The second part identifies and critically discusses crucial issues, viz. the national interest, the need for quality programming, diversity in ownership and the preservation and promotion of our diverse cultures which, we argue strongly, must be acknowledged and resolved in as much as any meaningful effort to privatise the broadcast media in the country is concerned. In the third part, the paper considers as a challenge the necessity to resolve those issues aforementioned and concludes by recommending a policy option to guide the work of the newly formed National Broadcasting Commission (NBC) in resolving these knotty issues. This policy would facilitate the smooth take off of private broadcasting in the country and at the same time ensure that our national interest, the need for qualitative programmes, diversity in ownership, and the protection and development of our numerous cultures are not compromised.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- A content analytic study examines the coverage of conflicts within, between, and among nations of the West African sub-region by three of Nigeria's leading national dailies and three major weekly news magazines. The aim of the study was to find out how far the newspapers and news magazines made efforts to contribute toward the resolution of the conflicts, in terms of the extent to which they covered the conflicts, and how they went about presenting their news stories, writing their editorials, and making their commentaries on the conflicts. The results showed that the dailies and the weekly news magazines made fairly good efforts to report on the conflicts, and that they gave relatively appropriate emphases to conflict stories, and exhibited such other professional standards as balance, constructiveness, and responsibility in story writing and presentation. However, these standards did not apply to all the nations of the sub-region to the same degree, except for emphases and constructiveness. Nigerian conflicts took a large majority of the media's attention in terms of absolute coverage and balance and responsibility in story writing and presentation, as against conflicts in the 15 other West African nations.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The paper examines communication breakdown in the home as expressed through physical violence on the wife. It discusses the subject from the perspective of its centrality to mobilizing women toward the development effort. From the findings of a study of wife-beating among a sample of junior workers in Nigeria, it is clear that development communication programmes for women would be more effective, if properly packaged with a consciousness of the limitations and handicap of the women at the grass-roots, as well as the often domineering personality of the man at the lower rung of the economy. The paper also identifies the involvement of husbands in development programmes for women as a vital key to promoting such programmes among women.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- It is always stated as a truism that the one mass medium that suits Africa (and the Third World) is radio because it is relatively cheap and already established. Not so television which is seen to require huge financial outlays, sophisticated technologies and electrical energy to install. This paper argues otherwise. It proposes a consideration of the cost-benefit factors of television and videotape in development and argues that TV and rural video centres are not only economically viable but are socially desirable for Nigeria and, by extension, other African states which strive for fast socio-economic development. It accordingly makes the case for the establishment of rural television and community video production and viewing centres, using cheap technologies which are already available in the market as a way of democratizing the medium and empowering the grassroots communities through their gaining greater acess to and control of it.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses the African journalists' perception of the new world Information order, seeking to find out what changes they expect from it. The paper attempts to identify the positions taken by various journalists on the issue pertaining to this controversy. Basing his opinion on the results of a survey conducted in Nigeria, the author concludes that this debate cannot be fruitfully carried on since there is little agreement on the meanings of the concepts employed by the disputants.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper presents the problems of film makers and film making in Nigeria and points out how the problems are militating against the prospects of the Nigerian film industry. It proposes a radical restructing of the film industry in Nigeria in order to facilitate its indigenous development. To this end, it suggests the nationalization of the film distribution and exhibition sections so as to achieve a viable integration of the whole industry and to promote it as a vehicle for cultural-and socio-economic development of the people of Nigeria.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review