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- Description:
- This paper discusses the lineage of British cultural studies in relation to its historical antecedents in Britain and Germany, and with regard to developments in the USA, South America and Africa. Cultural and media studies are contrasted with American administrative research and the 'mass society' thesis. Cultural studies seek emancipation; administrative research contributes to social control. The paper ends with a discussion of African cultural theorists and their application of Marxism in anti-colonial struggles on the continent. Some of the problems evident in such scholars and activists as Cabral, Fanon and Ngugi wa Thiong'o are examined. The paper argues that the history of cultural studies during the 20th Century is a history of the ideological mobilisation of the term 'culture*
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper explores the nature of communication research going on in Africa The author argues that while the absence of a research tradition in Africa compels researchers on African affairs to adapt and replicate some American, European, and Soviet research strategies, there is a real need for communication researchers to take cognizance of the cultural context in which their research in Africa takes place. He singles out the "focus group' approach as being particularly suitable for data elicitation from Africans because it harmonizes well with their social-group orientation. This approach, he argues, has the merit of generating new hypotheses since it allows interviewees to respond or behave in unanticipated ways. The author, however, does not expect the approach to be problem-free and he makes useful suggestions as to how some of the anticipated problems may be overcome.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article looks at mass communication research in the African cultural and traditional context and suggests some innovative approaches that would enhance local communication research endeavours. It examines how African peoples, cultures, institutions and communication environments impede or facilitate social research. The author calls for indigenous efforts in the construction of new theories and methodologies in communication research that would appropriately fit the African context of development.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review