Current debates in the field of mass communication research

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Description:

This paper discusses the kind of mass communication research that is required in Africa. After a thorough review of the controversy between the adherents of the (American) administrative and (European) critical research schools, the author argues that as far as African mass communication research is concerned, the problem is not only that of conceptualization but also that of social research process and administration. The paper registers a general dissatisfaction with African social research based on foreign theoretical and methodological assumptions. It ends with a call for 'back to our roots', having outlined four major research agenda for African mass communication researchers.

Date Issued:

1987-01-01T00:00:00Z

Data Provider:

Michigan State University. Libraries

Collection:

Africa Media Review

Place:

Africa

Subject Topic:

Communication and Research

Language:

English

Rights:

In Copyright

URL:

https://n2t.net/ark:/85335/m5r78709f