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- Michigan Artisan; 1905-10-25
Michigan Artisan; 1905-10-25
- Notes:
- Issue of a furniture trade magazine published in Grand Rapids, Mich. It was published twice monthly, beginning in 1880. and 26th Year---No. 7
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/B ~
OC;-;~30,1;7' PGneRqAllaNf PDer ~aR~ APID>::~;. y
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SECTIONAL~BOOKCASES
MAY ALL LOOK ALIKE, TO YOU
AT THE FIRST GLANCE!
INSPECTION AND COMPARISON, WILL CLEARLY SHOW
YOU WHEREIN OURS IS SO DIFFERENT, IN
CONSTRUCTION AND RESULTS, AS TO
PUT IT IN A CLASS BY ITSELF.
The Finish and Workmanship are Equally as Good as the Best
WHILE THE UNITS ARE TAKEN APART, AND PACKED FLAT
IN A BOX FOR SHIPME.NT, IT GOES TOGETHER WITH IN-TERLOCKING
GROOVES, IN THE MOST SIMPLE MANNER,
AND WHEN" SET UP IS SURPRISINGLY FIRM AND SOLID.
A Strong Feature, and One Not Possessed by any other,
IS ON ACCOUNT OF THE RIGIDITY, AND AS CASTERED, CAN BE
MOVED AS ONE PIECE, SAME AS THE OLD STYLE CASE,
AND WITHOUT DISTURBING THE CONTENTS.
NEW ENGLAND FURNITURE CO.
GRAND RAPIDS, MICH.
~====::::~~=~J
- ,.. --- ..,. .....- -
Thomas Madden Son & Co.
INDIANAPOLIS, IND.
Manufacturers of the
Best Davenport Bed
IN AMERICA.
Construction and Workmanship the Best. Prices to Suit All.
Davenports, Adjustable Sofas, Parlor Suites,
Odd Divans. Odd Chairs. Leather Library Suites.
Chairs and Couches.
Write for Catalogue, just out, and see what we are making.
Show Room 35 to 41 N. Capital Avenue.
r
Twenty Million Women
reading every month in the leading magazmes about
McDougall
Kitchen Cabinets
Many of these women live right in your town, and are only waiting to
see exactly what a McDougall Kitchen Cabinet is like before buying one.
By making a display of McDougall Kitchen Cabinets in your store, and
announcing this fact to the women of your community by means of our
special newspaper advertising service, you can make many sales and win new
customers.
Shall we send you detailed particulars about the McDougall Selling Plan?
G. P. McDougall & Son, 572 Terminal Bldg., Indianapolis, Ind.
l
GEAND RAPIDS
PUBLIC LIBRARY
26th Year---No. 7 GRAND RAPIDS, MICH., OCTOBER 30, 1905.
BULLOCI. WAltOt co.
IIIHO I. OOOlII... n It.
(110110"00.
A Sample Scheme House Advertisemellt.
The Furniture Dealer and the Felt Mattress.
In r852 it was first discovered that a mattress composed
of inter-lacing fibers was far superior to a mattress made
from the same fibers put in at ralldom. It was at that
time that the patent ,vas issued on this form of const-ruction
viz., layers or sheets of material in the form of soft elasti~
felt laid or built up to make a mattress of the desired thick-ness.
The merit of the article ,vas entirely due to two
facts; TITst,that the process of inter-lacing the fiber guaran-teed
absolute uniformity of distribution and second that
to the fiber thus inter-laced ,vas imparted' a lateral or ;ensile
strength VV'hichwould prevent it from separating when in
ordinary use. The truc reason why this meritorious inven-tion-
was not uniformly adopte.d for more than thirty years
aftcr it was discovered is unknown. One thing is certain,
the furniture dealers did not take it up, and, therefore, the
consumer or user of mattresses knew nothing about it.
\Vith the proverbial perception of the Yankee it was taken
l1p by two young men who, knowing of its merits, devLsed a
way of imparting this information to thc consumer through
the medium of the press, and thus diverted from the chan-nels
of the legitimate furniture trade immense profits which
eOLLldhave been elljoyed by that trade.
The foregoing bit of history sho'ws the importance and
necessity of careflll and persistent study on the part of
furniture dealers to keep abreast the times and maintain
their patronage and position.
The modern furniture dealer is the legitllnate offspring
of the cabinet maker, and for this reason applies most of
his 'time to the study nf woou -finishing and wood working.
Few fl1Tlliture dealers, prior to the last three years, realized
Lhe trtlc importance of the mattress business as a branch
of their trade, and many dealers who I'"ealized this im-portance
have not been favored with opportunities which
would enable them to arrive at a thorough understanding
$1.00 per Year.
of the real points which contribute to the value of the
cotton felt mattress.
1t is obvious to everyolle that a granular material like
salld cannot be inter-laced or inter-twined. The ideal material
for the filling of mattresses is a resilient fiber curled in the
form of a spiral spring, either by tlatllre or process in
such a way that countless numbers of these spiral springs
will inter-lace and form all elastic mass. It is a well known
fact that stiff curled hair is the most resilient, and if proper-ly
cleansed, the best material known for mattresses, but
owing to the fact that stiff hair which is sufficiently long
to admit of proper curling, has a comparatively high market
value for other purposes. Sheep's wool after having been
scoured and cleansed, is the next best known material
but this also can only be used by people in easy financiai
circumstances on account of its cost. Therefore, the cot-ton
fiber was adopted for the making of felt mattresses
which could be produced at such a figure as to be within
the reach of people in moderate circumstances.
One of the peculiar properties of the. cotton tlober, (being
the same in the wool), is the .tendency to curl naturally and
inter-lace "vith the fibers around it, but one can readily
see that a very short fiber of cotton would not be nearly
so valuable in its use as a fiber of much greater length.
Furniture dealers who have spent their life in the cotton
belt have a great advantage over the northern brethren
in the judgment of values in coHan felt mattresses. Their
daily contact with the commodity and with the experts who
buy, sell and classify it, is in- itself a school of experience.
There are abollt eighty-six different grades of, cotton from
the highest to the lowest, each one of which has a different
price or value on the market. From this it will be seen
that a line of cotton felt mattresses embracing all these
different classil-lcations would consist of eighty-six grades.
The fiber, (called staple), of the highest grades of cotton
will measure about IY; inches in length, while the fiber
or staple of the lowest grades is not over 78 inch in length;
90% of the value or cotton liesirt the length and strength
of the "staple," and 5% only in the color. Each fiber of
natural cotton in its most valuable and useful condition, is
a microscopic tube filled with a natural oil which gives
it strength and life. Natural cotton is not pure white as
many people believe, and can only be made so by the pro-cess
of bleaching, which detracts greatly from the strength
and elasticity of the fiber, and at the same time it is render-ed
readily absorbent, while the natural cotton is compara-tively
non-absorbent, as a mattress material should be.
A dealer should arrive at his judgment of the value of a
felt mattress from the same standpoint that he arrives
at the value of a feather pillow, viz. relatiVe weight and
volume. A very poor pair of feather pillows might weigh
8 lbs, while a very fme p'air would only we1gh SIbs. yet
the volllme and elasticity of the SIbs. pillow would be
far greater than the 8 lbs. A cotton felt ~rlattress might
weigh 50 lbs. and not be worth half as much as another
which would weigh only 40 1bs.
C. A. FISHER.
4
A Chicago Plan for Selling Merchandise.
Expert Salesmen Employed to dispose of Dead Stock.
BY FRANK G. LAJ:\DIS.
It is a truism of trade that a Chic.ago man can sell a
bill of goods under circumstances which would daunt the
citizen of a less aggressive town, and no,\, this axiom has
fOllnd a new and practical application. ~len who ha\'e
traveled through the middle west lately have noticed in
many towns store frouts decked 'with Ted and white ban-
Hers announcing that all goods wjthin the place <Ire for im-mediate
sale, and that the business is being closed ouL
Norm::tlly there is no reason for this, be calise trade condi-tions
.1r(' good and there exists no necessity ior the t'_,-
tremely large ll\lmbcr of special sales \vhich dol the land-scape.
But there are in Chicago seve,'ll firms witll oltlccs high
IIp in skyscrapers that can furnish the sol\1tioH.
These linus, which are an illllO\'atioll, and which are
also stern competitors v,rith one another, have discovered
a new field for workers. The schelne is to take from the
hands of a COlll1try or small town merchant all his stock,
or that part of which he is most anxiolls to dispose, awl
to sel1 it for him in his own town, but by Chicago methods
The periection to \vhich lhe plan has been brought dur-ing
its ",hmt life speaks a lot for the aggressiveness and
persistence of the mell who are engaged ill the diff(~rellt
firms.
lJEMA:-rn MANUFACTT:REll IN CHICAGO
Of eomse, for the plan to bring in the $1,000 whi(~h it
does there mluit be a demand for it. This demand is.
strangely enough, manufactured here in Chicago.
The operation of anyone of the flrms is typical of
the operations of all of them, so a description of the w8y 111
which one of them docs the work throws sllfficient Jiglll
upon the manner in which all of them do it. In the. office
of this particuar firm the country papers are zeal all sly read.
The nal1les of the merchants <ind their fll1anciaJ standing are
known. I\·jcn travel throngh the states of the middle \Vcst
on behalf of the Chicago tirm. They are belped hy re-ports
hom the Chicago ofllce, which reports are based \1{)on
the newspaper clippings and general correspondence.
A man tra\'eJing for the Chicago firtn will drop into
Blankville, 1a. He will call upon the principal merchant.
He knows the business of merchandizing from the grOl\lHI
Hp, and he can tell pretty accurately the status of the busi-ness
of the merchant l\pon whom he calls. He will see that
the Inerchant is loaded up too strongly with boys' clothing,
for instance, or stoves, or hoots and shoes. 111 m:1ny cases
he fillds that the merchant has come to such a crisis in
\,vhich he must fall into bad fortune unless he can exchange
for cash a large amount of goods that is upon his shelves.
PROPOSES TO TRY CHiCAGO PLAN.
Sometimes the agent finds that the whole stock could
be sold with profit.
.He propo:-:cs to the merchant that Bl.'llJkviJ)e he given
a sample of the \\.'ay goods are sold ill Chicago. He does
not want a cent until all the goods have been sold,
The merchant docs llot have to advance him a penny.
All that he has to do is to turn tbe store over to the Chi-cago
men. The Chicago firm, if satisfactory arrangements
are made, sends to the small tmNll a corps of experienced
salesmen. \~Vith them goes an expert advertising mall. Tn
nlany cases one of the salesmen has this advertising faculty.
1£ he has he is l1sc(l, and the expenses to the merchant are
reduced.
The Chicago people take entire charge of the store.
They hang their hanners on the outer walls, and in the
space which the merchant has been using in the local
L
papers 'with his Old stereotyped announcement that he is
still in bllsilless at the old stand they place live, lip to date
advertising. The merchant would have to pay for the space
;..,.nyway. Btlt his eyes hegin to open when he sees the
crowds COl11e into his store in response to the new style
ot advertising.
CLERKS KNOW HOW TO SELL GOODS.
The clerks that are sent from Chicago know the busi-ness
of selling goods from A to Z. They dress well, live
well in tile town ""here they are temporarily at work, and
create a favorable impression among the townspeople.
Their leader always is a man of much tact and he realizes
<1;; well as anybody else tllat there is always a certain
amOHllt of prejudice against an outsider in a small toV\.'n
vvhich 111ust be overcomc before the best trad~. results arc
possible. That he is able to overcome this prejudice IS
one of the things ""hich makes him valuable enough to re-ceive
a large salary.
Tl1<'lt jhe scheme .....vhicb 11;"15 been extraordinaril.y Sllccess-ful.
is in no sense a Ry by night arrangemcnt, is evidenced
by the fact that at the duller seasons of the year some
ont of town merchants have sent of their own volition
for the services of the Chicag·o men time and time again.
Vacations as Investments.
I-1a ..v. many employers consider vacation an expense and
a tlseJess olle at that? A pretty large number, we fear. A
more mistaken idea never gained lodgment in a business
man's mind. If yon pay for and expect only mechanical
;;ervice-if you hire oilly the hands and not the head of yom
clerk or W01"k]11:1n there may be some possible reason [or
your belief, bllt even then it is doubtful. But how many
of yOllr employes can find 110 use for their brain in the
work they do for yOll?
Look over yom force. Note the vigor with which a clerk
01' salesman nttacks his or her work upon returning from a
vacation. 50111(' of the vigor will remain for many months)
Is it worth anything? asks the Business Men's Magazine.
If it is of any value vncntiOlls arc good investments. Try
one yourself. J t is not too 1atc,. These October days are
t11(: most invigorating: of the year. Get out and breathe the
frec;!l air and let the SUl1 shine 011 you. Store lip a fresh
supply of vigor and energy against the trying days of winter.
E-vcn if it is bllt t\VO or tlne(: days yOll will see a marked
benefit. Don't make the mistake of going to a "resort."
Get out where yOll call be alone or as nearly as pnssihle.
llnnt where there i" nothing to kill, or Ilsb where ynl1 can-
110t catch anything.
Get acquainted with yourself. Try tbinking when~ there
is r00111 to think. It's a safe bet that you wilJ come back
,\'ith an appetite for \...o.rk which will surprise you. Don't
\vait to prepare--don't wait to clean up your work. but drop
things where they are all<1 get ont and string three or four
Sundays together for the good of yom n1<'ntal machinery.
The value of the name "Grand Rapids" is recognized
genendly il1 the fl1rniture trade. Jamestown claims to he
the Grand Rapids of the ea,<;t; Hig;h Point claims the same
distinction for the sOl/th; Evansville for tbe middle "vest and
J'()rtland, Oregon. style" itself '\he Grand Rapids of the
,vest." Really a good 11a111(' is invalu:c!b1e as an asset in
trade, The manufactl1rers of the original and greater
Grand Rapids will never permit it to fall into disrepute.
And That's Good Business.
l\'Tr. Snooks-To 'what, :;ir, do you attribl1te yO\1!" :;tle-cess
as a salesman?
.\11". SeIlem-- -Tf a cllstomer doesn't see ,vhat he wants,
1 Inake him want what he sces.
The new furniture company, at Portsmouth, 0., is
known as the Wait-Fuller Cabinet Company.
--------- -~----------------.....,
This IS one of our Famous Non-Dividing Pillar Tables
THESE ARE 'THE ONLr
TABLES 'THAT ARE
PERFECT IN
CONSTR UCTION
ANY DEALER THAT HAS NOT 'TRIED
ONE OF THESE SHOULD NO'T
FAIL TO ORDER ONE
No. 340
Price, $19.50
Choate-Hollister Furniture Co.
JANESVILLE, WIS.
The Club Table That Satisfies Everybody
EASILY
FOLDED
SIMPLE,
STRONG
Size 32 in. lonBI 27 tn. wide: 27 in. high
Covered with Leather or Felt
COOK'S PATENT FOLDING ATTACHMENT :~~~St'::le:t~if~~c~~~~~ of the table, as shown In
the illustration. OUf tahles are made of hardwood, and covered with green felt and leather. The cross-piece or cleat on end of
table keep:i the top from warping, and is so arranged that a person can sit close to the table without cnuilping the knees, The
felt used on this table is of extra thickness and made special, and is much better than padded tables where cotton batting is used
and inferior quality of felt. Very useful and convenient, for card parties, children's games, ladies' fancy work, or tea table.
BELDING~HALL MANUFACTURING CO.
BELDING, MICHIGAN
WAREHOUSES-I96 Monroe Street, Chicago. 213 Canal Street, New Yark
6
Up to Date Shipping Improvements.
Mr. Calder, of the Furniture Clearance House, is directing
a good deal of time and attention to the improvement of
shipping facilities to those western and southern dealers,
\",ho have to depend upon carload rates to keep their freight
within reasonable limits. The method hitherto in practice.
has been for the buyer, in placing his orders, to make
arrangements with some one or two factories to load 1ll
cars for him, not only their own, but also the products of
other factories.
The loading faclory, anticipating the date of their own
probable shipment. vvould 110tify each of the other factories
to he illcludcd in the car, their inlentiotl to load on a certain
day. Such factories as could be ready wOldd on that day
deliver their goods to the car. Such as did not happen to be
ready, had to lose the opportunity, or if thell- g-oods were
particularly '''anted by the hl1.ycr, the delay would cau,;e a
rlc1ay to those ,yho tverc ready. Compclillg factories loading
together would often manage to leave one another behind
Possibly the goods. for which there was not room ill the
car, or "which failed to get there 011 ti111e, "..·.c.:1'c the ones most
Manufactured by Bosse Furniture Company, Evansville, Ind.
heeded by the dealer. Failing to get their order into this
car the factory not knO\ving when another car would go,
"would allow these goods often to fill the order of some
other dealer.
~'1eanwhile the factory lost the opportunity to get dllpli-
(~atc business 011 these l1nshipped goods. and the western
dealer lost the chance to make a profit on them.
TIle loading factory fol' the sake of g-l~tting a sympathetic
Or grateful larRcr share of the business. loarled for nothing
the goods of other factories. After it became Rener:l.l for
one factory to do the loading for a number of others. it was
a difficult matter to stop, even although at times it became a
.7I~T 1>5' A.l'l
• lwk cl-m 7 $' @'
burden. for the reason that the buyer must have some method
of getting his goods cheaply.
Some factories, not having car loads, Or not having the
opportunity to get into a pool car, or, having remnants of
orders, shipped these to Chicago to he loaded out by the
car-loaders of furniture who shipped mixed pool cars to the
variolls W(~st('rll cities fnr a small charge. These orders
Manufactured by Century Furniture Company, Jamestown, N. Y
\\rOl\ld have to stand the Chicago freight, and await the
o])jlortllllity to get into a car g'Oillg their way. This some-times
took t>everal weeks :llld ill some instances months, th~'
dealer meanwhile havillg he<':ll charged with aml having paid
for the invoice.
Tn times past there have bec1l attempts marie to operate a
uHloading husitless direct from Grand Rapids for the benefit
1110re particularly of the western dealers but nothing evel"
l'allle of it. The Fl1rnitl1rc ClcaranceHol1se, howe"\rer, ha\'c
taken the matter in hand. and it is appare-'Hly quite another
matter. Carloading- can be as scientifically carried on, and
as carefnlly attended to as the selling in a retail store.
There is no reason ,vhy snch an important part of the busi-
1less, so vital to both factory and dealer, should be left to
chance. under the guidance of day "workmen.
Some of the most prominent factories of the city, rea1i;,:·
ing the immense imjlortance of proper and prompt shipment,
are detailing their executive officers to the ,supervision of the
sJ'lippiJlg room.
There are now operating from Grand Rapids three ear-loading
concerns. The Trans-Continental Freight Co., which
loads solid cars direct from Grand Rapids to the west and
sotlth, the American vorwarding Co., which load cars for
Chicago, there io be reloaded to destination, and the Over-land
Co .. which also loads for Chicago, there to be reloaded
for San l'rancisco.
The opening of these agencies has been of great advantage
to many of the Grand Rapids factories, and "without doubt a
benefit to the dealers as it has practically done away with the
necesi>ity of paying open freight to Chicago to catch a car
starting frQm there. This boom in c,ar]oading is a result of
the Furniture .Clearance House, which is making strenuous
efforts to remove the defect, and get a thorough system in
operation. That western and southern dealers are giving it
good support demonstrates the necessity of a system.
It frequently happens that two different carloaders will
each have less than a carload for the same city. Neither
can ship until a car is completed, aggregating generally a
minimum of 12,000 lbs. A combination of the two lots 'would
perhaps make a full car, and enable the goods to move, hut,
being fierce competitors, this is seldom accomplished, partic-ularly
as the carloaders care very little for, and know less of,
the necessities and requirements of the dealers who, as a
result canIJot gel' their goods after having paid for them.
The clearance House proposes to eliminate this, and several
similar snags, by getting as many dealers as possible to order
their goods shipped in its care rather than in the care of the
carloader.
The Clearance House thus becomes the shipping agent of
the dealer, and in such capacity will ship goods by the car-loader,
who il.,;ready at the time, or whose car is nearest
ready to move. It, rather than the dealer, can better specify
the carloader.
The distant dealer can know nothing of these conditions,
and apparently should welcome the entrance of the Clear-ance
House into its hipping interests. There is little doubt
An appropriate Christmas Cift-Udell Works, Indianapolis, Ind.
that sufficient increase in direct shipment from Grand Rapids
can be secured to repay the Clearance House which makes
no charge for this service, but is taken care of, out of the
usual earloading fee.
Eastern carloading is seldom attempted for the reason
that the difference between open and carload rates is so
small. The present method is for the railroad to notify the
various factories that a car, to which they may contribute,
will leave for certain cities on certain dates, consigned of
course, in deference to the Interstate Commerce Law, to one
dealer.
The growth of the carloading business will be watched
very carefully in Grand Rapids, as it was very much needed
to round out its prominence as the furniture city. Factories
throughout Michigan and the east will, as well, feel the ad-vantage,
since it will enable them to get to a car for less
money, and also give such of them as manufacture light
weighing goods the benefit of getting in cars with heavy
Grand Rapids case goods, ,vith which minimum car load
weights are more easily made. Undoubtedly certain local
7
factories would welcome any innovation, which would relieve
them from dOtl1gfor nothing, that which costs them time and
trouble, and which since done for nothing, can scarcely be
criticised by the dealers when slips occur.
One of the Few Good Folders
on the market. ) 0 stylea of
IDEAL Folding and Reclin-ing
Go-Carts and Carriages
to choose from. Also Doll
Folders.
DETROIT FOLDING CART CD" Detroit, Mich. STATION A5.
Thc BOllse Furnishing company, organized in St. Louis, by
Horace A. Proser and others, capitalized at $10,000. will deal
in house furnishing goods.
The Lawrence Chair company, organized recently in La-porte,
Ind., with a $75,000 capital, have commenced the man-ufacture
of Morris chairs
Manufactured by Doernbec:her Furniture Company, Portland, Ore.
The Troy (Ind.) Chair company is defending a suit for
damages amounting to $10,000 by Mary E. Jerger, on account of
the killing of her husband while in the employ of the company.
8
UGLY HOMES AND BAD MORALS.
Furniture As a Cause of Shattered Nerves.
"Inartistic homes ruin our manners and morals ano
wreck our nervous systems," said 1-11'5. Herbert Nelson
Curtis, who is earning l,er living by teaching" people how
to make their homes beautiful. "Fussy, nervous looking
rooms make fussy, nerVOllS people; gloomy rooms make
gloomy people, and vltlg-ar rooms make vulgar people.
"It I1sed to be in my copybook that "evil associations
corrupt good manners,' but I maintain that, primarily, it
is evil surroundings that corrupt good manners. In his
essay 'On Going to Church' Bernard Shaw says that all
the vulgarity, savagery and bad blood that have marred
his literary work were laid llpon him in the ugly
church where he was forced to sit and listen to sermons
whcn he was a boy. The letters and autobiographies of
great men are full of such confessions. Tf we only
knew it, T am thoroughly convinced that half the people
who are suffering similarly from had hlood, vulgarity
and savagery are doing it from a similar cause.
"Pieces of furniture are like llcapk. They have sep-arate
and distinct character. individuality and atmos-phere
of their own. Some have a dig-nity and llobility
that radiate digniiied and noble inflnenccs to the people
about them. Some have a gloom and S;1.Y8gery that
spread a pall of gloom and savagery over everybody
·who comes within t.heir reach.
"Probably the very worst inflncnces, howe\·er, arc
.7IR T I 0'712'il
pm>? 1 7$".
1n many houses where I have suggested the sacriflce to
taste of some elaborately inappropriate object and been
l"net with the information that its possessor's husband
had paid hundreds of dollars for it in Paris, I have not
hesitated to inquire whether the mistress of the house
intended to destroy the harmony of her rooms because
ber husband happened to buy something expensive.
"I have vvorked out the theory that it is not
enough that people should have growll out of their In-discriminate
grouping of unrelated objects into the ac-ceptance
of some such general rule as that American
Colonial <lnd French Renaissance and mission and Chip-pendale
furniture do not go in the same room. It is just
as uagerolls to assume that you have a beautiful room
because you have all Heppelwhite, all Sheraton or all
Japanese furnishings as to assume that you have a beauti-ful
room because everything in it is expensive.
"Th'ere is no reason inherent in periods why the
articles of furniture of different ages and nations cannot
go together. It is only when these articles introduce
l~()nflicting lines, or, what is worse, conflicting ideas, that
they cease to be harmonious.
"Generally speakin!{, elabnrate pieces of furniture
arc most dangerot1s because they are most aggressive to
the eye and, therefore, most distracting to the mind.
Come ·with me, and I will show you an example."
Mrs. Curtis led the way into the big parlor of the
uld Colonial h'onse at Rye which she uses as shop and
showroom for the antiqne furnitllre she collects and ap-
Ve'lNall~ of the l'uTlliturc Tmdc-]OHX B,\Ri\ES and B. H. SPE:\CER, of Spellcel & Barnes Company, Benton Harbor, Mich.
imposed b)," Ollr heterugeneously f11rllished homes
for instancc. a room in an average fht. a room
hIll of pieces of furnitllre, each Ol1e suggesting·
ferent idea.
"Fvery article pulls upon the rnind 111 a
and in a different direction. ):'on are
easy. You cannot sit still.
"It does not seem a great deal to ask that every
room. every house. ShOlllti have an idea for its basis. and
yet there is hardly a hrll1se 1 go into that appears to have
been founded on <lilything but chance. The rooms are
jumbled full of all sorts of things-most of which have
no meaning or significance in themselves and no mean-ing
or significDllcc \vith l'eferece to each other.
"In nine cases out of ten the first thing I want to do
when I go into a room, is to take everything out of it.
Take,
crowded
a dif-diffcrenl
rest1c!"s,
I
L
\Vay
Jllie~ to her missionary work. Just
swept her hand over the room with
ture ;Jnd ."lain to her visitor':
"No ..v.. tell me whatllrst attracts your eye."
"0;' exclaimed the visitor instantly, "that French
LOllis XI V. affair. It's inevitable."
"Fxactly," said Mrs. Curtis. "Nil1C persons out of
ten see it before anything else. ]t is striking. It is in-teresting.
] t is even beautiful in its way. The carving
is exquisite and the rose'iNood as fine as any T have ever
seen. But-do you think it would wear well?"
"No," said the visitor turning away with a laugh,
''I'm worrying abollt what I should do with it already.
It is one of those pieces of furniture which would a1-
\vays look very fine if you could do something e1,"e
with it."
inside the door
a comprehensive
she
ges-
1111-
"I know," said Mrs. Curtis. '\4.. woman said the
other day that it would be perfectly beantiful if it were
only gilded. I agreed with her perfectly-and, oh, how
I did wish that she would take it and gild it and get it
ont of my sight forever."
The visitor's eyes roved over the room, taking in
Hcppelwhite, Sh'cratoll, ChipPclHlaJe, Empire, American
Colonial and Renaissance articles of furniture. but re-turning
time after time to a ·white wood mantel of sim-ple
lines and reserved design against the opposite wall.
"1 see you like the mantel," said ~1rs. Curtis.
"Do 1?" asked the visitor." "\Vell, T helieve I do.
As a maHer of fact, I know I do. For the last five
minutes that mantel has been growing npon me and I
didn't realize it. It has a marvelous charm. j\/ly eyes
could rest upon it forever without its ever obtruding it-self
upon them. 1 could live in the room with that
mantel."
"1t ·wa., put in at the time the hOl1se was built. more
tItan a hundred years ago, and many an architect and de-signer
has copied it since," said Mrs. Curtis. "There you
have my illustration. The simple charm of this mantel
has worn a hundred years. You were impatient wjth
that French piece in6ve minutes.
"Now J say that a house full of elaborate objects of
this kind produces a strain upon the nerves and brain.
1 maintain that the manufacturers and dealers who turn
oul and put upon the market cheap, gaudy pieces of
furniture and force them upon the public are actual
enemies of society.
"The conglomeration of aggressively ugly obje.cfs
,vhich people collect about them creates a restlessness
and t1l1easiness which, if not actually sowing the seeds
of Bernard Shav...··s vulgarity, savagery and bad blood,
produces nerves, irritability, bad manners and a hun-dred
other evil effects."--Ex.
An order for a Jot of dining room furniture ordered by
government. has been shipped to Panama by the Ohio
Valley Fllrnjtt~re company, of Charleston, \V. Va.
9
Smith & Davis Mfg. Co.
ST. LOUIS
REVERSIBLE
BEDS
MAKERS OF
)\. METAL
WITH
Ir'
.y
N". 328 $Q. 75 All Iron V. net
Pillars, 1 1-16 inches.
Filling, 3-8 and 5-16 inch.
Head, 56 inches.
Foot, 40 inches.
Sizes: 3 feet 6 inches and 4 feet 6
inches. Weight, 67 lbs.
STANDARD
RAILS
Standard Reversible Rail
SOLID :: .. RIGID
REVERSIBLE
Patented J lily 15, 190Z. No. 701-702.
This rail is reversible in the true sense
of the word-can be used ,eiJher side up
and enables the dealer to make one set
of rails answer instead of having two
stocks, one of regular, the other inverted.
BEDS THAT DO
SOME OF OUR. NEW DRESSER.S -Ma.de in Quarter-Sawed
Oak. Oval or $qua.re Ola...
NOT WIGGLE
HORN BROS. MFG. CO.
281 to 291 W. Superior St.. CHICAGO. ILL.
MANUFACTURERS OP
Chamber SUites. Odd Dressers. Chiffoniers
LADIES' DRESSING TABLES to match
Made in Golden Oak, Genuine Maoogany Ven ...e.red. Birdseye Maple.
White Enamel Highly Polished or Dull Finish.
We also mak.e Q line of PRINCESSDRESSERSfrom $13.00 up, In
Quarter·Sawed Oak. Mahogany and Birdseye Maple, Veneered
If yOIl bave nol re~ived onr Spring Supplement, ask for it.
SAMPLES SHOWN BY PECK & HILLS 1319 Michigan Avenue, and
HALL &. KNAPP, 187 Micbigan Avenue, Chicago.
10
Profit and Loss in Advertising.
It is now the fashion to advertise.
There ,lre :t g-teat mall,Y peorle adyenising, ,."ho are doing
so simply to be in the fashion, and because, in these days,
it is the thing to do, The word advertising to me is con-nected
with getling- the result, putting before the public a
statt'xnent, which whether uue ur !lOt, will be sufficiently
believed and depended upon to get prominence or tnldc.
There is another kind of advertising '",hich i.s llegativc, and
might better be called badvertising, "...h.ieh is not taken
seriollsly, or not believed which gains the ,vould be ad-vertiser
notoriety, rather than advertisement.
The attitude which some men have toward advertising is
most peculiar. In all other thillgS they may be shrewd and
calculating- 11101H'y handlers, weighillg lbe chances before
spending, nn(\ getting 11111results before thqr let g'O of a
propositioll, If they buy a piece of properly or ~(I:llC mC'rch-andise,
they know to a dot just what they shall do with it.
Nothing is left to chance. They take into aCOl1nt every
phase of human nature: in actually m,lking their tr;u1es, or in
7lR'T'Ik5'~
? rf{ii;;;;;; 0/ ,. ,.
finds them, without havil1g to be introduced to them by
someone who has to talk himself hoarse proving them to
be bargains.
Now that is not auve:rtising. Tt is simply yapping. Tf
yOll happen to he one of the yappers, and the furniture busi-ness
is simply bilious with them, sit down with 111eand lets
figure it Ollt. The only trouble is that advertisers of this
sort ;11"eso cock sure they are the whole thing, it is very
diHic\\lt to revuse them. They are up human nature, as if
advertising were a new thing to the pUblic, instead of an old
moss coyered bucket, \vhich has gone into the \vell so often
they know just how much \vater it will carry without slopp-ing
over.
The negative advertiser, who g-ets into the "claim every-tlling"
rut, is like the seveuth day advcntist who knows the
worlrl is coming to an end on the twentieth, The proper, and
ill fact only time to argne ,,,,ith him is on the twenty first. Yall
call sometimes get the car of the b;Ldverliser, 'after it lias
dawned on him tbat the public is lang-bing at him and does
not ta1,e his badvertising- serionsly. Vv'hen this comes to pass
...
AI",ays ~ Ibe Lead are we with (lllr Low-Rent Prices, which
mcalls a saving: of 25 per cent. Don't be
baited .by 3 or 4-toom advertilement.
such III $39.00, $42.00, $49.75, etc. Whal
lhaestores adweJ1lse.!hey won'l do. We
allow you a liberal credit on all goods
bought of us. We silow the finelt line
of Furniture, Carpets and Sto"es in the
State. cash or easy credit,
A SPECIM.EN OF GOOD ADVERTISING.
providing for future trades, b11t when it comes to advertising
tlley are 01..\( in the rain without an "L1mbrella waiting to be
,,;oaked.
Everybody advertises, therefore the~' must; everybody'
claims to sell cheaply and have big bargains, therefore they
must, and, to go everybody one better, they claim the biggest
bargains and greatest sales and let it go at tl1at. Their main
idea of advertising seems to be to hire a Space fr0111 the
newspaper and fills it up with claims and repetitions, and
grandiloquent statements in flo,,,,ery English, coupling words
-in an unusual -way that sounds well enough, but means nelh-ing,
particularly if you happen to know the man, and recog-nize
the maketlp.
If by any possible chance one puts faith in the badvertise-mcnt
and calls around [or some of the bargains, one never
L
he is very apt to go to the otber extreme aud insist tbat
advertisil1g is a waste of money. Vcry often he is right,
for in a goodly proportion of instances advertising is like
putting money into a slot machine wilho11t drawing anyotlt,
The public who happen to see you, know you are feeding" the
mac,hine, as the publk who happen to read your ads, however
poor they may be, get to know at least that you are in busi-ness.
It is generally recognized now that the. old style of
superfluous announcement of superlative adjectives is barren
of resl1lt in the '''lay of trade, except with the class of people
who are still ignorant of the gold brick The essential thing
is to make the public think yOlI are telling the truth. If you
are not, and they see thrD' you, your advertisement had better
have remained unwritten.
Numerolls stores, who are fake advertisers are successful,
11
so are numerous boodlers still out of jail.
round some businesses so favorably they
spite of mistakes, but the every day store
confidence of the public to gain ground.
Retaining the confIdence of the public is nothing morc than
informing Mrs. Casey thro your ad. that durillg your salc,
clearance, fire, alteration or 'whatever it may be, she will be
able to get a twenty dollar chiffonier for sixteen, which when
she calls she finds to be believably true and so informs Mr,;;.
Tracy, who calls also and buys. If you fool 1Irs.
Casey with a badvertisement which she cannot
sv,:allow, you Jose not only her but Mrs. Tracy and l1llmer ..
OliS other links of the endless chain.
Conditions sur-will
succeed in
must retain the 400 Pieces of Parlor and
Library Fumiture
Consisting of
Colonial
Repro-ductions.
Odd Piece'
and Suites in
Louis XV,
Louis XVI,
Sheraton,
Heppelwhite
and
Chippendale
Designs.
Also large
line of
Leather
Rockers,
Chairs and
Couches.
If, every Sunday morning, you are 011 deck with a tremen-dous
sale, each succeeding week being the greatest in yOllf
history, and each offering unprecedented opportunities for
depen dahk fl1rniture merchandising, or some such verb;.d
labyrinth, unaccompanied by no such avalanche of price Clltt-ing
as an ordinary morlal would 'be led to suppose existed, it
will not take very long for the pnhlic to be reminded of
.'£sop's fable of the hoy "vho cried "\Volf! wolf!". There can
be no better ,vay of advertising possible than to reproduce
in print the line of conversation which you use to cuslomers
in the store when selling. If your convcrsation is over their
head, or unreasonable in view of the price tags, or a mass
of superlative hoasting, you soon ntHl it ont. \Vhy then
should you advertise in such language in your ads through
which lies the oppol"tunit:y to convince a hundred prospec-tive
customers to ,,,,,hom you cannot talk. In furnitllre more
that in many other husiness, the public bust does not demand
that an article he sold for less than its value, if it did the price
would he continually falling;.
The valuc is not what yOll ask, or what y011t- cust0111er
offers, but 'what the average sale brings.
The most effective advertising; in f\lrlliturc, and one which
can be repeated over alld over to the poillt of monotony ,.".ith
ehang-e only of picture and dcscriptioll, is the llse of zinc
etching illustrations of popular priced goods you actually
ha~'-e in the store, together with fu)) description and meas-urements,
a heading calling attention to the particular class
of goods and a uniform footing with whch the pubic should
be eome familiar.
If the style is pleasing and the prospective eust0111er likes it,
and the j)rice is about her size, that's all there is to it.
If you say it is forty and marked thirty, it will be believed
or not, accordillg to your habit of sellillg acknowledged forty
dollar articles for thirty.
It is generally conceded that a 110nday ~ale or a special
article sale some reglliar day, is a benefit, provided always
the specials be genuine bargains 110t pared but slashed in
price, and recognized as pure inducements, to visit the -store.
Numberless other ardcles bearjJ]g a profit will be sold as the
bargains become acknowledged as such and draw. There is
no doubt in the world but that the public is demanding
truth in advertisements, and, while you may for a time get
the credit of exaggerating when you are telling the truth, you
will not get the credit of telling the truth when yOLl are
exaggerating. The public isn't half the fool it appears. The
public is you, and I, and Mrs. Casey, and some others. Mrs.
Casey ,vants some furniture. \\,Trite your ad for her.
J. C. M.
CENTURY FURNITURE CO.
I59 Canal Strut, Grand RapidJ, Mich.
The T. B. LAYCOCK
MANUFACTURING COMPANY
MANUFACTURERS OF
Iron and Brass Beds, Cribs
Child's Folding Beds, Spiral and
Woven Wire Springs
Cots, Cradles, Etc.
TO MAKE MONEY, HANDLE OUR GOODS
CATALOGUE ON REQUEST
EVERY DEALER SHOULD HAVE ONE OR
MORE OF OUR No. 550 MATTRESS AND
SPRING DISPLAY RACKS. WRITE FOR
BOOKLET ILLUSTRATING IT ..
The W. B. \;Yood company, capitalized at $100,000, will man-ufacture
office and library furniture in Newark, N. ].
Warren 'Williams proposes the establishment of a factory
for the manufacturer of furniture in Denver, Colo. The T. B. Laycock Mfg. Co.
INDIANAPOLIS, IND.
The United States Chair company will erect a factory and
engage in the manufacture of chairs in Corry, Pa.
12
Beauty in Our Homes.
There are few people who are altogether indifferent to
the beauty of their homes, hut perhaps the majority care
more abo11t comfort than about beauty, and to many the
as~ociation of the familiar objects around them with the
happy days th~t are past and the dear ones they have lost,
means far more than any intrinsic beauty they may possess.
But there is no reason why beauty should be disassociated
from comfort, and there is 110 reason why cherished as-sociations
should not add a new beauty to objects already
beautiful in themselves, whilst it must be a gain to live amidst
surroundings which please and charm the eye, and help
to keep the mind serene.
It is a mistake to suppose that only the rich can hope
to have beautiful things around them, and it is equally a
mistake to slIppose that there should be a fashion in beauty.
Before all things. the h'orne should be an expression of its
owner's minds, should speak to liS of them. It is a pity
that so many homes should only tell us that their owners
have utterly _conventional minds, and have never troubled
to have a taste of their own. Someone was consulting me
the other day about the decoration of a new house, and in
speaking of some detail of ornament, h·e said, "But, will that
be the right thing?" To which I could on1-., _'eply, what
could it matter whether it were the right thing, so long as
he was sure he liked it? But he remonstrated that it was
so difficult to have the courage of one's taste, a "Iti so vexa-tious
after one h'ad decorated one's house to have people
coming in and- telling one that this or that was not right.
I do not think the real difficulty is having the courage
of one's _taste, but forming a taste at all, an'd knowing what
one's taste is. Anyone who really admires, and knows his
reasons for admiring, will not be shaken because he finds that
others do not admire where he does.
IF YOU DON'T KNOW, SEEK ADVICE.
Yet we must own that there are many who hs,"e no
capacity for forming a taste of their own, and these .1ced
not be ashamed of seeking guidance. It seems a pity that
they should be so often willing to be guided by the man in
the shop, who tells them what is quite new, or what is most
sold, or gives them some other specious reason for getting
them to take his particular goods. Th·e knowledge of char-acter
shown by the salesman is indeed admirable. He knows
when to sympathize with a desire already formed, when to
guide a vacillating mind, when to express scorn for the com-monplace,
when to plead the authority of fashion, and when
he may hope to persuade th-e weak minded to discover that
something hitherto ul1saleable is just what he has always
wanted. But if we have not clear views of our OW11 as to
what we like we might at least try to exercise judgment in
our choice of those by whom we will be guided.
It is even possible for all to arrive at least at some
principles of taste for themselves. Increased facilities of
production and communication have multiplied the objects
with' which we can adorn our homes. We have more things
and cheape'r things than our forefathers had. Their tables
and wardrobes lasted for generations, and still adorn many
of our homes_ The drawing-room and bedroom suites which
we buy hardly last one lifetime, and make the home of
OUT old age often look little better than shaboy hotel. If
we care about beauty of OUT homes, the first thing we should
remember is that we must buy nothing that is not good and,
if possible, beautiful in itself.
Why should we want to have everything at once? It
is possible to live with very few things, and these if they
are carefully chosen, ""·ill give aIJ fhe more- delight b"ecallse
they are few, and because they are beautiful. Then there
will always be the pleasure of adding as we can afford it to
OUT treasures, adding only aftcr much thought,much trouble
to find exactly what we want, and so getting the fullest pos-sible
enjoyment out of each new possession.
The thing that we are able at last to acquire will be all
the more precious because we have done without it so long.
Again, anything th-at is really good will only gain an added
beauty by age. The carefully kept, thin, Persian rug is even
more beautiful than when it came first from the loom in
all the glory of its new color. No rooms have the charm
of the quiet old sitting-rooms of remote country houses,
with their chippendale tables, their faded damask, their worn
carpets, all subdued into quiet harmony by the passing of
the long years during which they have not only been used
and worn but cared for with tender love. Are there many of
our fussy, modern drawing-rooms ",,-hichwill in the same way
·grow more beautiful with years?
Besides, not only is it a mistake to buy many things
rather than few because the thinKS in themselves will be
less precious, but the appearance of our rooms is nearly
always spilt by crowded furniture and a profusion of often
meaningless ornament. In thi!) we might surely learn a
lesson from the Japanese. \Ve arc told that the man who
has a fin~ collection of china will only have a few pieces out
in his rooms at a time, so placed that they can be well seen
and enjoyed. Instead of crowding masses of flowers into
numberless vases of all possible shapes and colors, the
Japanese will carefully select a few blooms or branch'es to
be arranged with the most deliberate thought, in vases
specially adapted to their particular color and shape.
Our profusion of decoration and ornament defeats its
oWn aim and ends, by ceasing to ornament. OUf rooms are
restless and fussy,no single object stands out so as to be
clearly seen, there are no restful lines, no great masses of
color. \\Tearied by a display of meaningless detail, we gain
no definite impression from most modern rooms. Not only
so, but in our town houses all these ornaments and draperies
are only receptacles for dust; and as we look at th<emcannot
fail to sllggest the presence of dust.
In towns, rooms should be as scantly furnished as pos-sible
so as to make it easy to keep them thoroughly dean
and fresh. They should suggest sweetness and cleanliness
at least, however simple they are. But of course if there are
to be few things, it becomes all the more important ,that
they should speak to 11S of the tastes. even of the character
of their owners. J n a scantily-furnished room also the color
of the walls. and of the carpets assume a special importance.
The carpet can be well seen, and it is worth while if possible
to have a really beautiful carpet. Your carpet will probably
meet your eyes more often th'an any other object in your
room. and may grow to be almost a friend. A good carpet
may live with you all your life, and in your old age, still
beautiful in its old age, may speak t.o you of the children
who have played on it, and the dear feet which have trod-den
it.
The decoration of the walls needs also much considera-tion.
Before we bewilder ourselves with books of patterns
from the paper-hangers, let us try and discover what we
really want, and not be merely guided by fashion, which one
fears may tell us to have a paper covered with peacocks
and poppies, and another year to cover our walls with brown
paper. If we happen to possess many pictures or engravings,
the decoration of the walls must be decided so as to make
a good backRrOlmd to them; if there are few things to hang
on the walls some may like the decoration of a well-de-signed
wall-paper. But in choosing let us remember how
often we shall look at that walt-paper, and that in most
cases a quiet soothing effect of color is likely to rest us
more than a luxuriant growth of scarlet flowers, or a frieze
of purple mountains with pine trees standing out against
a crimson sky.
The arrangement of our pictures also needs thought. To
begin with they should be hung low enough for us to see
them. It is difficult to imagine why it sh'ould be so com-
man to hang pictures high above the line of the eyes near
the ceiling. The frames should be well Inade, and suited to
the picture. V've' should not be tempted by the cheap and
tav.:dry frames, which quickly fall to pieces and let in dust
behind the glass. \lile need not speak about the hanging of
really finc paintings, since few are so fortunate as to possess
them. and moreover they may almost be said to hang them-selves,
as it is impossible to spoil them. But in these days
it is possible for almost anyone to have at least a few photo-graphs
or engravings of really fine pictures, and the choice
of these should reflect the taste of the owner.
Pictures likely to be of general interest should adorn
th'e living rooms. The faded photographs, the awkward
groups, the little feeble view of house or garden which may
13
mean EO nl\.\ch to eyes that understand, should hang in
some sanctllm or secluded corner. The effect of many rooms
is quite spoilt by the endless photographs that are stood
or hung about. often faded, dropping to' pieces in soiled
plush frames, fat babies lying on cllshions or simpering bride.s
and awkward wedding groups. They may' have been in-teresting
once; but the time has eome to put them away in
a drawer. Some principles, at least, must rule us if we
care for the beauty of our homes.
Let such things as we have bc good of their kind,
useful for their pllrpose, chosen because they mean. some-thing
to liS. Let liS not put ornament for the sake of orna-ment,
a meaningless addition to something that would be
more useful with'out it.-Ex.
Good Samples of Advertising by Prominent Retail Firms .
.--'=Wi ~~~~ gg[illiBABJ8~ BBBBBBBBBBB STUPENDOUS OFFERING.OF FIVE (S)kJOBBERS' BBBBBBeBe8£1B1BBB88B8B8 Sample FurnIture Sloe s 88888888888
• • 8888888888B AIPraellcan Ball e 88BBBBBBB88
Tomorrow, Monday Mornin8, at 8 O'Clock, We Shall Place on Special
Sale Exactly 197 Pieces of Altogether Desirable Furniture, Manu-facturers'Samples,
FromThe Factories of the FollowinSWell
Known Manufacturers of High Grade Furniture:
IRED c. GENGE COMPANY JNO. WlDDICOMB COMPANY BANDEBOBoalASE CQMJtAIt'Y BAlLEY.JONE9 COMPANY
NATIONAl. PARLOR FURNtTUllE. COMPANY T1l& CI/l.TfERS" COMl"AIIY ImIlUY li. GAt tIJJi!UlOHl COMPANY
The Goods wUI be found conveniently Displayed in our FIrat Avenlle Show WindOM
and Sixth SIreet Main Floor, Each Piece Plainly Marked with Ibe Regular PrIce, also the
Special Sale PrIce.
BBBBB8BB
BBBBBBBH ~u~~n BBBBBBBB
TH N N
Our USUlI.lTenD.!. Ap.~I.Jj 'I1.Z .• "l't\OM l'trllU-. wl!.ellltr "~ C"'~11ur S<;.lltl1wf;d P"'~Il\f;M"'. "'\W:I!. ..,tll But SUU tllit ln4l.laal Qm..eg,.
ltllCt of &ll~1I. Pllrl:bl$er. We Appelld ComplelO:: LI81, a.do OllJ~ willh lb!ll, Instead or 19i P'le~5. Iben we,.. Tell1'UDe", TllatNItlllHr; HI
JI b Dutleull,lD the",e limU. of P'rosptrb,.lo gtl bold of aDJ larile amount or Goo(1$ undtr Price:. 1\ 1,5Neeliltll8, Wli lru&l, let IIlale thll W.
Sulogs. as In(lLcattd.art klouL
New England Furniture CompanY, Minneapolis.
Peoples' Outfitting Company. Indianapolis.
14 fIR.'T' IIS'7I~
2 3 r.
BISSELIJS
BRANCHES,
2.5 Warren St., 18 Pearl St"
NEW YORK. TORONTO.
LONDON. PARIS.
Is the only carpet sweeper on the market sold at fixed retail prices, and the value of
this policy [0 the dealer in making his profits both good and secure, is well understood
by the trade generaJly. One large retailer said to a certain manufacturer recently:
''If you will agree to maintain a nJ:ed selling price, J wiJ) buy a carload, but 1 will
not put a ten cent piece in your goods if later I may have to sell tbem without profit,
to meet competition. "
Here is a strong endorsement of OUT price maintenance policy, and is precisely
what we have advocated for over twenty years. A fixed. retail price is all that guar-antees
to the dealer profit in the sale of a commodiiy. Please remember the Bissell is
tbe ONLY sweeper sold under a c.arefulJy devised and rigidly enrorced ptice mainte-nance
policy.
Bissell Sweepers are sold at the following fixed retail prices.
"Grand Rapid." (Japan) .
.. .. (Nickle) ..
"Gold Medal" _ __
::Supe,:!or, ..
Prize. . .
::Welcom~:'
Boudoir. .....".
"Prem.ier."
.:ldea1o'· - _ i .
American Queen, ..,' .
"Elite." _.. ._ .
::Parlcr Qu.~en"'_
..8up.!n·~~, .
Grand •............
"Club,"
"Hatl.··
. __$250
.........3..00
.300
. __ .. 300
...............3 00
300
350
300
._3 25
. 360
. 375
.........400
...._ 0 00
. 450
. _6 00
.... 750
In the extreme western and southern states our fixed retail prices are fifty
cents higher than those given above.
Write for oW' special Christmas offer, the most liberal we" have ever made.
Bissell Carpet Sweeper Co.
Grand Rapids. Mich.
(Largest sweeper makers in the world. Established 1876.)
OUR NEW CATALOGUE
SHOWS A MOST COMPLETE
ASSORTMENT OF
Dressers and Chiffoniers
In QUARTERED OAK
MAHOGANY VENEER
BIRDSEYE MAPLE
CURLY BIRCH
Not a Sticker III the Line
LIBERTY FURNITURE CO.
JAMESTOWN, N. Y.
Northern Line
The Line of
MANY GOOD QUALITIES
The Dealer who possesses one of our.
Catalogues and is Familiar with their
Contents is reaping the reward in Profits
Sells along the "Lines of Least Resistence"
FULL'SWELL W rite For Catalogue Plate IS.d2 Top 22x40
Fillighed Golden Oak, While Maw. lmilation Mahogany
Northern Furniture Co.
Office 830 South Water Street,
Sheboygan, Wis.
Manufacturers Of
Bed Room Furniture
Dining Room Furniture
and Kitchen Furniture
Northern Furniture Co.
SHEBOYGAN, WIS. FULL SWELL
Plale 12x18 Top 19x32
Finisbed in Colden 01\11., While Mapl~. l.wtillion MahOlilany
I"
THE ONLY CASTER CUP THAT Will HOT MAR OR SWEAT
A New Caster CUD, a Furniture Protector and a Rest
We guarantllte perfect satis-faction.
We know we have
th~ 0tI1y oeri"ect cuter cup ever
made. This cup is in two sizes,
as follows: 2~ inch and 3 Inch,
and we usetbe cork bouom.
You know the rest
Small size., $3.50 pet 100
Large size, 4.60 per 100
Try it and be convinced.
F O. B. Gm.nd Ra.pids.
Ollr Concave Bottom Card
Block does not touch the sur-fate,
bUl upon the rim, permit.
ting a circulation of air under the block, thereby preventing moisture or
marks of any khld. Tbls is the onl}' card block of its kind on the market.
Price $3.00 \J9I' 100
Grand Rapids Casler CUPCo., 2 Pa,' ... d A'a .• Grand Rapids, Mich.
AIS/) can be bad at LUSSKY. WHITE & COOLIDGE, 111-113 Lake St., Chicago
Morton House American
.....Plan
Rates $2.50 and Up
Hotel Pantlind
Rates $1.00 and Up
European
......Plan
The Noon Dinner Served at the Pantlind
lor 500 is the fiNEST IN THE WORLD
J. BOYD PANTLIND. P....p.
Tbe New
"PERFE.CT"
FOLDING CHAIR
PATl!NTKD OCT. 2{)',19Q3.
Comfortable
Simple
Durable
Neat
The Acme of Perfection ill the line uI
Folding Cbairs. PERFECT COMP....CTNESS
wben fQlded.
Hard maple, natural finish.
WRITE FOR PRICES.
OM
PEABODY SCHOOL
FURNITURE CO.
No. 51 North Manchester, Indiana
fOUR TRAINS C" Ie "60 TO AND FROM '"
Lv Gd. Rapids 7:10am Ar Chicago- J:lSpm
Lv Gd. Rapids 12:05nn Ar Chicago 4:50pm
Lv Gd, Ra~ids 4:25pm daily Ar Chicaa-o 10:55pm
Lv Gd. Rapids 11:30pm daHy Ar Chicago 6:55am
Pullman Sleeper, open 9:00pm Oll 11:30 pm train every day. Cafe service on
aU day trains. ~rvke a hi. ~rte.
Pere Marquette Parlur cars on all day trains. Rate reduced to SO cellts. •T"REE TR41NS DETROIT TO AND fROM
Leave Grand Rapids 7:10 am Arrive Detroit 11:55 am
Leave Grand Rapids 11:25 am daily Arrive Detroit 3:25 pm
Leave Grand Rapid, 5:20 pm Arrive Detroit lO:{l5PIlI
Meals served a' Ill-carte on trains leaving Grand Rapids at 11:2.5am a.nd
5:~ pm. Pen Ma~qnette Parlor Cars on all trains; seat rate, 25 cents.
"ALL OVER MICHIGAN"
H. J. GRAY, DISTRICT PASSENGER AGENT,
PHONE t 168 Grand Rapids, Mich.
Oliver Bros. Company
LOCKPORT. N. Y.
AU
Hlib Grade Bra •• aDd lroD
/BEDS
Chicago Salesroom!' moved to Fumi-ture
Exhibition Building, J411 Michi-gan
Avenue New VOTk Salesroom,
125 E. 42d Street.
F_ M. RA~DALL
IF VOU DON'T ViSiT THE: MARKETS OUR
CATALOGUE WILL INTERRST YOlT.
QUARTER-SAWED
IN~~~~OAKVENEERS
CHOICE FIGURE: :: E:XTRA. WIDTHS
When writing for prices, mention widths required
and kind of :figure preferred.
HOFFMA·N
BR..OTHERS CO.
Fort Wayne .•
.•
.. Indiana
ROCKFORD UNION
FURNITURE CO.
ROCKFORD, ILL.
Buffets, Bookcases,
China Closets
We lead in Style, Construction
and Finish.
SEE OUR
CATALOGUE,
neOij S(~midtI (0.
tlopkilUl ud ftarrlet SU.
Clodonall, 0
UPHOlSTEREO FURNITURE
.oa
LODGE AND PULPIT. PARLOR
LIBRARY, HOTEL
AND CLUB ItOOMS.
MEN AT THEIR BEST AFTER FORTY.
Many Responsible Places Filled by Men in Middle Life That
Young Men CouId Not Occupy.
Should a man he relegated to the backgrOll11d after having
passed the age of 45 years? Perhaps you are one of the many
who concur in this belief. If so, 1 am sure I shall cOtwincc
you that the healthy man of 45 is better physically, mentally,
and morally than the man twenty years his junior.
1'\'fyattention wa!'; called to all advertisement ill the want
column of a newspaper to-day:
SQLTCITOR \VANTED- --As assistant to Inanager; must be
under 40; position of responsibility; good wages, etc.
r claim that the man who depends 011 his brain for bis living
and has been on earth for forty-five years conld, providing he
is pOi'isessed of that peculiar ability that cotliititutcs a solici-tOf,
fiJl the ahove position to perfection, and to better advan-tage
than the man under 40 years of age, because a Illall 40
years of age is in the prime of life.
He has twenty long years still before hin1 that he can de.-
vote to business. He has the advantage of a much larger ex-perience
than the younger man. He has enjoyed a splendid
education (perhaps not theoretically), as thorough as the
young man, but by attending that great school of learning,
Style Louis XIII.
practical experience, and grinding away side by stele with the
experienced business man, he is in my opinion a far better
salesman than the young fellow, who usually thinks he
knows it all.
Older Man Has Advantage.
The youngster may be a great talker, and at times grow
eloquent. H o-wever, the man at 45 and older has the judg-merit,
and useii strategy in order to secure business, and is not
so liable to make the mlstake of talking too muc.h. The old
fellow can effect a sale often when the young fellow fails,
because his experience has taught him to llse diplomacy. Ii
his customer by taking the opposite view in an argument be-hap-
s on religion or politics, the old sa\eslnan Joes not differ
from his customcr's views, but deftly leads him hack again
and secures the order. The yOll11ger man often antagonizes
his customer by taking the opposite view in an argument be
cau;;e he TC:alizes that he is right.
Experience has tallght the old time salesman that although
his prospective customer may he making an ass of himself he
ShO~lld not inform him of that fact. but when the time comes
will present the contract and. secure his signature.
The man at 45 should not he relegated to the background,
for he is a better worker than the yotlng man. T-T c tlsl1a!ty
loves his work and puts his heart and soul into it. The people
he comes in contact with place more confLdencc in his state-
17
ments than they do III the younger and inexperienced man.
The man at 45 has finished sowing his wild oats; he carries
himself with more dignity than the younger man. He is
possessed of too much sense to approach a customer with
a cigar in his mouth or with a whiskey breath.
Sense of Duty Grows With Age.
You will seldom fmd the man of 45 years of age shirking
his duty; yon witl not so often find him at the matillee, orat
a game of ball, or at the races, when there is work to do.
Tn fact, the man of 45 is far more reliable than the man
under 40, alld should be given the preference, as he can read-ily
demonstrate that he l1sually eaf11S more than h~ is paid,
To demonstrate the truth of the above, I shall relate a re-cent
expericnce that occmred in my life. Last January I was
residing in the state of Ohio. and decided to locate in Chi-cago,
as the opportunities in the metropolis of the west were,
according to my ideas, better for a man at 45 with ability
than they would be in a smaller city.
Upon leaving my former home I informed friends that [
was confident that with my thirty years of experiente as a
salesman and solicitor .r would filld no diffiCtllty in obtaining
employment and be able to provide for my familv as good
and even better than heretofore.
Learning that several of the bm;iness colleges were 111 need
of a good solicitor, I offered my services to the principal of
a college that had a good reputation. My duties were to en-roll
students by seiling certificates of education or scholar-ships
to tlH'. yOHng people, or rather their parents or guard-f"
OUNDED lAA8 Reduce Your StockII
at a good profit or selt en-tire
stock at cost.
"T"QNEW·IDEA MEN"
460 Monon BI'd'g
CHICAGO
SALES MA~A.GERS WRlTE FOR TERMS.
lans. The salary was good, and I commenced WOrk on a
trial of three months. The class of work is mostly house
work, or calling on families. It requires strict application to
business, and also necessitates calling- at night after working
hours. I fOllnd competition in the city was fierce, but believed
my schooi was the best on earth and told the people so; the
result was that r "made good" hy "delivering the goods."
Man Over 40 "Makes Good."
The management appreciated my efforts by increasing my
salary and making n. long contract with me. Now, this
was accomplished nnder difficulties, as I did not know one
street from the other, and, of conrse,was compelled to
familiarize myself with my territory and the city. The col-lege
I represented employs a number of other solicitors who
are YOllnger than I, all experienced with the work and city.
Now, in working side by side with these men, all good faith-ful
workers, I, whom some people wanted to put away on
I.he shelf, made as good a record as the best solidtvr, and
in less time than it required the younger men tda~complish
the same amount of work. I have no hesitancy in saying
that my age is a great factor in my work. No matter what
his calling, man, like good wine, improves with age,
Lyman G. Bloomingdale, the installment dealer in hons('
fllrnishing goods, \vho died in New York recently, not only
provided well for his family in his will, but a patronage in
perpetuity of the Metropolitan Musenm of Art. By thi,,:;
act his memory vv-ill be remembered and cherished long
after tl1e mOllument that marks his grave shall have crum-bled
to dust.
,....---- -
18
ESTABLISHED 1880
PUBLISHED BY
MICHIGAN ARTISAN CO.
ON THE: 10TH AND 25TH OF" EACH MONTH
OF"F"fCE-2-20 LYON ST .. CRAND RAPIOS, MfCH.
ENTERED .loa MHTER O~ THE 8ECOND CL.o.SS
Because he vetoed an act of the Wisconsin legislature
reducing the amount of garnishment exemption from $6 to
$30 a month. Governor La Follette was severely censured
by the three hundred merchants, assembled in convention,
in Milwaukee recently. The association has 5,000 members
but as La Follette will soon take a seat in the senate of the
United States fot six years, he need'TIt fear the vengence
that would naturally find expression at the polls.
Oh yes, there will be an exposition of furniture in
Grand Rapids in January. The local manufacturers will
show one of the-ir "largest and best" collection of lines,
"e ...e.r produced." Out-of-town manufacturers are deter-mil,
ed to obtain a share of the business and have leased every
available foot of space in the city_ The lines from High
Point, from Gallipolis, from Holland and from Owosso, in
which towns the "one exposition" OT "no exposition," idea
took strong foot, will be shown as usual.
The retailers of house furnishing goods in Columbus, 0.,
through their secretary, have engaged a number of prominent
business men to deliver addresses to their association from time
to time during the winter. The topics selected by the speakers
are of interest to every business man. H. M. Patton of the
freight department of the "Big Four" will discuss "Freight
Claims;" F. L. Schneider, a bank cashier, "Modern Banking
in Relation to the Merchant;" the g{'neral freight agent of the
TOledo and Ohio Central railroad, "Freight Rates and Classifi-catlOn
of Merchandise;" Henry Bahl, "Return of Personal Pro-perty
for Taxation." A hint to the other trade organizations is
furnished in the above.
Thc "cute" little gentleman who was so busily engaged for
a time in mailing unsigned letters to the manufadurers of fur-l1itl1re
presenting "arguments," if his peculiar statements might,
by a stretch of courtesy, he called such against a continuance of
the furniture expositions seems to have hroken his typewriting
machine and given up his self-imposed task. E..i.d.ently he
has learner! that the men who buy the goods would not
COllsentto the abolition of the expositions; furthermore, that the
manufacturers of Grand· Rapids wilt ever have fresh, clean and
attractive lines to offer so long as the dealers may desire to con-tinue
c011'ing to the market. The "cute" little gentleman may
find consolation in the fact that if the manufacturers shaH con-tinue
to show their lines in the exposition, it will not be his
fault. \Vho pays thc costs of the expositions, anyway? Not
the l11anufacturers, nor the retailers. Th('. C011sumerpays thc
entire cost.
Reducing Retail Stock.
On another page considerable space is given to a new
plan for clcaningottt unsalable goods and reducing stocks
originated and carried on bya firm of experienced and suc-cessful
salesmen, having their headquarters in Chicago. G.
E. Stevens, of Stevens & Co., of the firm recently discttsserl
the plan in a reCe.nt issue of one of the newspapers of Chi-cago,
as follows:
"Merchants who win success in country town:" and small
cities do so through wide awake management and seldom
through luck. Tf a m~rchant goes to sleep his clerks fol-low
suit, then the stock joins in and degenerates to what is
termed "stickers," and they stick to him until the day of his
funeral or failure.
The wide awake merchant will not allow his stock to
become cozy corners and reception seats for the prowling
dw:;t or sleepy clerks. He installs the spirit of life and vim
in his derks, who in turn interest themselves in the stock,
customers, and affairs in general of their different depart-ments
or sections. The clerk's delight is to be kept bllsy
waiting on trade, no matter if his sales amount to $10 for
the day. It is joy to them even if their interest in the same
merely equals $1 of the 101 and $T as a day's pay.
The wide awake merchant in these days of modern mer-chandising
finds it policy to put on a little extra burst of
speed and steam in order to keep his clerks busy, partly be-cause
of competition with local merchants, and partly be-cause
of the great supply houses at Chicago, which are pro-selyting
a part of the trade from all merchants in all sec-tions
of the country.
The enterprising merchant should use every means in
his pOwer to keep his clerks busy, In order to do so and to
combat successfully with conditions as they exist today he
must fire his strongest ammunition over the heads of his
competitors into the ranks of the ~onsumers. He also
should reduce his stock twice a year, then fill in with new
goods, fresh from the great wholesale houses.
The art of reducing stocks of merchandise to the extent
it should be is an art indeed, and diffie-nIt to accomplish,
although many merchants succeed in this without calling
upon the specialists in this line of work. Most merchants,
however, find it pradicable to employ the services of an ex-pert
with new ideas for moving stock quickly and surely.
There are some very clever men engaged in this business.
It behooves the merchant to procure the best services ob-tainable,
as like all other business, novices will crowd in with
loud claims of ability, etc. The best in this line is a power
for good to the merchant and should be seriously con-sidered.
The business of reducing stocks is positively legitimate,
and everyone along the line of action profits through their
operations, more especially so in case such as frequently
come under our notice in a business way. For example;
When a merchant is heavily jn debt and his stock represents
his entire capital, or he cannot call in his outside invest~
ments to meet his obligations to the wholesalers. bankers,
etc. Instead of hanging on the ragged edge of failure for
some timc and eventually going into bankruptcy the wide
awake merchant will employ an exper"t to sell enough of his
stock at a. small profit or cost to payoff his creditors. This
is a benefit to all parties concerned, arid adjusts matters
nicely without legal intervention.
The merchant's patrons or his competitors are not neces-sarily
obliged to know the reason for this heavy sale of
stock. The clerks, the traveling salesmen (the jolly knights
of the road), the credit man, the wholesalers, the jobbers
and bankers are naturally pleased with an adjustment of this
nature.
Further particulars in regard to the plan may be obtained
by persons interested, by addressing Stevens & Co., Chicago.
Wabash, Ind.
Vlabash, Ind.-The Wabash Cabinet company, manufac-turers
of office filing devices, have purchased of J. H. Stig-gleman
the sole right under his patent to manufacture the
Stiggleman sectional -bookcase,
B. Walter & Company, manufacturers of table slides, have
had a good year of business. While the trade during two
of the summer months was quiet, the year as a whol~ has
been satisfactory.
Retting Furniture Co. Successors to RETTrNG & SWEET
3 B Strut
Grand R8pids
Michigan
FINE Parlor Furnitur, Odd Chairs, Divans, Co-lonial
Sofas, Library Suits, Morri, Cbairs
The moat appropriate de:rigns, best materials. construction and Jinish.
lodge furniture. Club Furniture Pulpit Furniture
Design8 and eslimatea furnished fot Fine Ordered Work. CatalollUe of Lodge and
Church F umiture on app]ic>ltion
No. 1607
--------- Makel"llaf -------'---
LADIES' PARLOR DESKS, MUSIC CABINETS,
LIBRARY BOOKCASES, HOUSE FURNISHINGS
FURNITURE SAMPLE ROOMS,
NEW YORK OTY-New York Furniture ExchaIllle.
428 Lexington Avenue, Fifth Floor, Space 33, in
charge of Eastern Representative, Geo__C. [}Yet.
CHICAGO-Furniture Exhibition Building, Fourth Floor,
in charge of Roth & Sullivan.
THE U DEL L W OR K S
INDIANAPOLIS, INDIANA .I
WRITE FOR CATALOGUE ....
19
TheA. C.NORQUIST CO.
==============JAMESTOWN, N.Y.==============
DRESSERS AND
CHIFFONIERS
In Plait! dnd !Z.fJ4rtered Oak,
Mahogany and Birdseye
Map!e.
PERMANENT EXHIBITS
-----AT------
Chicago and New York
MANUFACTURERS OF
20
Strong
Construction
has been the ATLAS
hobby for twenty years.
Some of the most ex-acting
buyers in the
country have been con-tinuous
purchasers of
A'ILAS goods during
all of that period. This
demonstrates that the
designs and prices have
always been "right," as
well as indicating satis-factory
and pleasant
business relations.
ATLAS FURNITURE COMPANY, Jamestown, N. Y.
A Stub-Toed Truth
This is the Famous Rockford Line,
That shows the spirit of the time;
That gives the merchant joy and ease
Because it's made to always please.
It's full of perfect Art in wood
Pronounced by every critic good.
The finish shines like polished glass,
And outwears any of its class.
Ws merit's sung from shore to shore
By those who use it more and more,
You're kindly asked to join the thrung,
So let your orders come along.
The Music is in Our New Catalogue. Ask for it
Will AIzo be SUlI{lby OUt Jolly SaJes;men
Parlor Cabinets
Musie Cabinet.
Dinlns Cabinets
H,,11 S.... ts
Hall Racks
Framed Mirror.
ROCKfORD. ILL. Sh"vlng Stands
Cheval Mirrors
Dressing Tables
Dressing .Cba.irs
With Pal.eLll Adiuetahle Mirroq,
DOCftfOfiO fDAnr AnD flXTUfir (0,
ROCkFOR.D. ILL.
No. 99 Reclining Rocker
Anol~er
"American"
Yiclor~
is the
Triumph
of our
"SIMPLY PULL UP THE ARMS"
A TRADE:
Our BIG
CATALOG
fol' yOur
Little
Postal
No. 19 /\.fusion Rocker
Prices and
Good.
"will do
the rest"
'%-
rnf
AMfDlun
mAID
(ONPAnr
Seymour
Indiana
A TRADE:.
Our BIG
CATALOG
for your
Little
Postal
No. 124 library Chair
71R T I k.5' A.I'l
smiqi 1 "5 $ 7: •
"Wylie" Adjustable Chairs
and Rockers
Leading Retailers
are sendimg in re-orders daily for the
UNGER IMPROVED HIGH CHAIRS
Mothers will ~Iadly pay 25c more for the protection afforded their
babies. Cost to you only 8%3c over the old style. Order a few Il8
a starter and you win do the High Chair business 01 your city. Any
of these electrotypes furnished with each order upon application.
Patents granted and pending in the U. S. and Foreign Countries
Showing how
the children
slide down and
ont of the
old style chair.
Showing High Chair
Tablewith Guard
attach ed
Showing how
the child cannot
possibly slide
out or sland up
in chair.
If your manufacturer
(loes not make th~m,
order from
1\lURPHY CHAIR CO.
Detroit, :Mich.
AMERIC'N GO-CART Co
Detroit', Mich.
\VALDCUTTER & Co.
Toledu, O.
E. L. THOMPSON & Co.
Baldwinsville, :'vIass.
NICHOLS & STONE,
Gardner, Mass.
The]. S. FURD&
JOHNSON CO. Chkago.
G~:o. SPRATT & Co.
Shd>oy~all, Wis.
BUCKSTAFF, EDWARDS
& Co. Oshkosh, Wis.
Canada Furniture Manufacturers, Lid.. Toronlo, Onl;
_____ ---.:.A::"::y::"::'::lh::'::'''--ew:ill see your wants supplied.
I. UNGER, Patentee. Iron Mountain. Mich.
21
22 ~MIfrIG7!N
The High Reputation of the Alaska Refrigerator
IS SUSTAINED BY ITS MERITS ONLY ===='=::;;;====
Economy, simplicity and dnrability are combined to make a PERFECT
REFRIGERATOR. When in the market let ns hear from you and
we will be pleased 10 mail catalogue and quote prices.
The ALASKA REFRIGERATOR CO.
New York Office, 35 Warren St.
EXCLUSIVE REFRIGERATOR MANUFACTURERS
MUSKEGON, MICHIGAN
The Sargent Mfg. Co.
MUSKEGON. MICH.
Bachelors' Cabinets
Ladies' Desks,
Extra Large Chiffoniers
------- A180 Manufactu~n and UJ)OI'teIS of -------
ROLLING CHAIRS
Chairs adapted to all kinds of invalidism, both for
house and street use.
OVER FORTY DESIGNS TO SELECT FROM
Our Muskegon Letter.
The manufacturers of furniture and kindred goods are
closing one of the most successful years since our city as-pired
to distinction as a furniture mant1factmin~ center.
The goods made here are mainly of the medium grade which
find a ready !'laIe. The largest output is office furnitllre; three
large factories contributing to the volume. In the manu-facture
of bedrQom furniture the Muskegon Valley Furni-tme
company ranks very high, and the same estimate is
placed upon. the products of the Sargeant Manufacturing
company_
\Vork is about ~o bc actively commenced upon the
factory of the Brunswick-Blake Billiard Table company.
\Vben completed it will add very much to the manufacturing
importance of our city.
An Old Dutch Cabinet for Green Bay.
It is now assured that the Tank marquetry cabinet, 011e
of the finest examples of ancient Dutch furniture now ex-tant
will be taken to Green Bay and placed in the museum
of the Kellogg Public library. Tbe cabinet belonged ori-ginally
to Mrs. Tank's ancestors in Holland, and· has been
Odd
Dressers
Muskegon Valley Fumiture Co.
------ MUSKEGON, MICH. ------
Chiffoniers
Wardrobes
Ladies·
Toilets
Dressing
Tables
Mahogany
Inlaid
Goods ...
in the family for more than three-hundred years. At the
time of the famous auction held in Green Bay in 1891, this
cabinet was considered by Mr. Frey, a well known curio col-lector
from the east, as the rarest and most curions article
among the many on exhibition at that time. It is a wonder-ful
piece, perhaps seven feet high, inlaid in intricate design
with contrasting woods .•and finished with greatest nicety. The
interior is fitted up with numerous receptacles, shelves and
drawers, each keyhole finished with its bit 0"£ handsome inlay.
For the last twelve years the cabinet has stood in the art
institute. in,:ehicago but Mr. Porter, ex.ecutor of the Tank
estate; now wishes to dispose of it and feeling that Green
Bay has the first right to its ownership has made an excep-tionally
good offer, with a view to having it placed perman-ently
in the town. The local Shakespere club has under-takn
to raise th,e. necessary funds, and the cabinet will be
shipped within a few weeks.
The Wisconsin Chair company are ever looking out
for additional plants to absorb. Their latest purchase is a
big factory in Two Rivers, Wis. It was bought for a
song.
AN EXCELLENT TALKING POINT.
A well known business 111an of Grand Rapids, not a lUalll1-
facturer of furniture, was recently visiting friends inBoston. One of
these friends is a prominent furniture merchant of the Bub, and
knowing his friend was from Grand Rapids, took it for granted
he either knew something about furniture, or at least was in-terested
in it, invited him to visit his store, \vhich the visitor was
glad to do. The store is an immense establishment, filled with
t1ne furniture from leading factories, Having spent some time
in inspecting the displays in the various rooms, admiring the beau-tiful
woods, tine finishes and handsome trimmings, the Grand
R.apids mall asked the rnerch:mt if he did 110t sometimes havc
complaints about loose drawer pulls and more or less marrillg
of furniture because of it. The merchant frankly admitted that
he had. "Well," said the questioner, "perhaps I can aid you in
a measure to avoid this. :Kow, here is a fine mahogany dresser;
just notice how that loose pull has marred the finish on the
drawer," said he. "With a critical buyer, that would either
ruin the s<tle of the piece or compel you to deduct at least $10
from the price. l-/ere is another. Let LIS examine it," and pull-ing
out the drawer he showed the merchant that' the pulls were
supplied with the Tower patent fasteners, made by the Grand
H.apids Brass cOl1lpany, and explained to him that these pull.s
could never get loose or mar the furniture "in any way. ··It
strikes me," said he to the merchant, "that youI' salesmen could
110t have a better talking point in showing it to a customer; and,
besides, I was told in Grand Rapids that these fastcners do not
cost .you anything. because they do not cost the manufacturer of
the furniture anything, but are simply userl by the Grand Rapids
Brass company to increase the sale of their goods."
There's no Ring
around this Moon
and the only storms brewing
are those which are in store
{or dealers who lzave to "go
up against" Moon f<!fality
and prices. Its the line to
jight the Mail Order houses
with. Proif if this state-ment
costs but the price if a
postal request for our cata-logue.
MOON DESK Co
MUSKEGON, MICH.
'-1 declare," said the merchant, "that is a good thing, sure
enough, and I was not even aware of it. You know, I leave
:--tll the buying to my buyer, and I am not sl1I'e that even he is
aware of the existence of these little fasteners. lwill call his
attention to it, and give instructions that every salesman shall be
Manufactured~by:Americall Go-Cart Compally, Detroit, Mkh.
fully posted 011 this important matter, and also that the manu·
facturers -....vepatronize must .put them on all drawer work."
Alld so he found out that the Grand Rapids man, although
not a ma11ltfacturer of furniture .. was able to give him a valuable
pointer, and an excellent talking point.
KARGES
WARDROBES
ARE GOOO
WARDROBES
QOODSTTLES
CONSTRUCTION
FINISH
Prices right
WRITE FOR
CATALOGUE
KARQr~
fURnlTURf (0.
EVANSVILLE
INDIANA
GL OBE SIDEBOARDS
In WTlting mel1tion Michigan Arti"an
Are the
BEST
ON THE
GLOBE
lor the
money
GET OUR
CATALOG,
Mention
Michigan
Artisan
when
writing
Furniture
Company
Evansville,
Indiana
BOCfiSTEGE
FURNITURE CO.
EVANSVILLE. IND.
48 in. diameter, made of Plain and Quartered Oak
Makers of the
"su PeR lOR"
Extension, Parlor and Library T9bles
NEW CATALOGUE JUST ISSUED-GET ONE
nusv.ILIB
runsvlllr
rUDnnURr co.
rVANSVILLr, IND.
QUALITY OUR FIRST
CONSIDERATION
That is why OUT line is
justly named the "Good
Value Line." y.,'e have
:made a complete
chan~e of .J:!atterns for
1905. and If you want
,!toads that are mad!,";
J'i~ht Ilnd at the right
pnces, call and see
Bedroom Suites
Dressers
Washstands
and
Chiffoniers
Assorted Car
Lots and
New Stocks
A Specialh
OUR NEW
catalo~ has
just been
Issued and
sent to the
trade. If
you have
tlot receh'-
ed it, Wl ite
tis. It shows
the larg-est
line of mOn-e,.
milkers
ever offered
Line Shown at
Michigan Ave.
2d Floor Chicago .Ill.
Also at our own sales rooms at Evansville. Indiana.
We also job a complete line for making up mixed carloads.
The "ELI" fODING LBEDS ~~~Fi'rR~I~N~~~
No Stock complete without the Eli Beds in Mantel and Upright
ELI 0• MILLER &. CO. WEvritaen.fvorllcluets, aInnddpiraicneas
"WARDROBES
TO
MATCH
Chamber
Suites
made by all leading
manufacturers, may
be procured of the
"end'erson. Ky.
ACTOSSthe River
from Evansville
Mixed cars loaded with Evansville goods
1858 1905
E. Q. SMITU CU41R
===COMPANY===
MANUFACTURERS OF
WOOD, SPLINT, DOUBLE CANE, CANE,
COBBLER, TUfTED LEAT"ER SEAT
C"AIRS AND ROCKERS
No.145
Reception Rocker
Veneered Rolled Seat
Quartered Oak
Flllished Golden
Office and Warerooms, Cor. Third and Division Sts.
Factory and Supply Mill,. Foot of Oak St.
______ IEVANSVILLE,IND.------
21,
EVRNSVILLL
The Intellectual and Material Forces of a
Great City
Makers of Furniture Rank Very High
No city in the United States is more favorably situated for
carrying on the business of manufacturing articles for domestic
use than Evansville, Indiana. When nature' commenced plan-ning
this wondrous world, she stuck a pin in the southwestern
part of Indiana and then proceeded to make a channel through
the hills and valleys through which the Ohio river might pass.
Pleased with her work and feeling in a generous mood, she
opened another stream and called it the Green and bade it' nnr-lure
and enrich the soil of Kentucky. Vast forests grew upon
its batiks; great beds of coal were planted beneath the earth's
surface and the soil is· filled with materials that forever ensured
heavy crops of grain and fruit when the hand of man, directed
by an All-Wise Providence should open the soil and fill it with
the seeds and plants it was desired to grow. To the west of
Evansville, the Wabash, the Tennesse and the Cumberland were
brought to the mighty Ohio ann bade to empty their waters into
"that stream. When the white man entered these naturally rich
\'alleys and the Indian turned his footsteps toward the setting
sun the work of developing one of the most attractive sections
of this fair world commenced. Toward this favored land came
the thrifty, industrious German with his faithful frau and Roose-veltian
family; the keen witted, speculating Son of New Eng-land;
the high-minded, conservative uusiness man of the south;
the hardy fearless young man, reared in the forests of Ohio and
Kentucky; the Celt, the Scandinavian and the descendants of
the men of Scotland, England and the continent all imbued with
one purposc. The building of a city; the betterment of their
material welfare as a whole and the obtainment of a heritage
for their children. Evansville was needed and its place on the
map was made permanent and secure by those who followed the
Indian trail over the prairies, across the mountains and through
the valleys, in the middle of the past century.
The development of the city was not rapid, but its growth
was sure and substantial. It is a solid town in many respects.
On every hand unmistakable evidences of wealth and culture
impress the sojourner with the fact that the men who made
Evansville knew what they wantcd and right royally did they
preform their task. Evansville is the center of a great railroad
system, embracing many thousands of miles of trackage owned
by the Illinois Central, the SOllthern Railway, the 'Frisco and
the Louisville & Nashville with its associated corporations, and
with the river to provide raw material-coal, timber and metals-the
advantages for manufacturing and distributing the goods
needed hy mankind are greater than many another city, aspir-ing
to attain greatness in the world of commerce can ever hope
to possess.
Evansville is alive with manufacturing industries. In no one
line of production have the people centered their efforts, but
shops to work in metal, in wood, in wool, cotton, flax and other
liures have been established. Probably the most important of
the wood working shops are those operated in the manufacture of
furniture. About thirty in number, giving employment to sev-eral
thousand workmen and making a grade of goods that de-serve
a place in the storc of dealers in every section of the United
States, Evansville has reason to be proud of this industry. In
the beginning the factories were small and the product confined
to low priced goods. With prosperity naturally came the desire
.For larger shops and better things, and these have been supplied
g<:nerously. The manufacturers of Evansville are as generous-ly
and as well housed as any class of men in the wood working
industry could wish, and with the comforts and the freedom of
action with the erection of mammoth plants bring the manufac-turers
of Evansville sought to employ every agency and every ma-terial
at their command that would improve the quality of their
goods. In this, as in everything undertaken they have been suc-cessful.
No class of citizens have labored more intelligently,
more willingly, more persistcntly and more to the purpose of mak-ing
Evans\'ille the rich, thc handsome and the attractive city that
it is than her manufacturers of furniture. When the record of
those who have served the city faithfully and well shall be
written, the names of the manufucturers of furniture should ap-pear
all the first page. s. A. w.
Factories Busy at Marion, Ind.
The United States Specialty company, Marion, Ind., are
starting the erection of another addition to their plant. which
it is expected will be completed in ninety days. The old
plant consists of two buildings, 50 by 125 feet, and another
building 40 by 90 feet, all three being two stories high. The
new addition will be 50 by 125 feet and two stories high.
The company is also using their old plant on Western ave-nue
for storage purposes.
The O. H. Kellar Chair company, one of the oldest in the
business, will exhibit their line the coming January season at
the Chicago Furniture Exposition. The Kellar goods em-brace
a list of from eighty to one hundred patterns.
YOU HAVE YET TO. LEARN THE
WHY NOTI:PUT 1"1' TO
F'ULL POSSIBILITIES OF' THIS CLASS
THE TEST BY GIVING US A TRIAL ORDER?
BERRY BROTHERS, LIMITED, VARNISH
OF' GOODS
NEW YORK BOSTON MANUFACTURERS PHILADELPHIA BALTIMORE CHICAQO ST. LOUIS
FACTORY AND MAIN OFFICE, DETROIT
CINCINNATI SAN FRANCiSCO
CANADIAN FACTO"y WALKERVILLE. ONT.
·!'~MlfrIG7JN ,
for Careful Buyers
New Sty.le', New
Design" Old Reliable
Qyalily, in this Season's
Offerings in
REED
FURNIIURE
OUf line insures you a
profitable business and
Satisfied Cnstomers. No. 349-$7,00
Write for Catalogue "A"
American Go=Cart Company
DETROIT, MICH.
Murphy Chair Co.
MANUFACTURERS DETROIT, MICH.
A COMPLETE LINE
Pioneer
Mfg. Co ...
DETROIT. MieN.
Rccd Furniturc
Babu Garriaocs
Go-Garts
Our gDods will be show" at
PECK & HILLS, Manufac-turers'
E~hihilion Building,
1319Mkhl5an Avenue,
CHICAGO. lLLINOI!O
27
The manufacturers of Detroit, are closing one of the most
successful years' in the history of the industry. Most of the
lines manufaeturered are desirable for holiday trade, a fact
that retailers throughoLlt the United States know and ap-preciate,
Fancy tables, hall furniture, fancy chairs, library
and music room. furniture in a great variety of styles are
lnade -in large quantities. and a great volume of trade is
t1stlally anticipated at this season of the year.
Retailers report a heavy demand for goods resulting
from the rapid growth of the city. More buildings have been
erected than during any year of the past, and the furnishing
of these have kept the salesmen and the delivery men very
busy.
The manufacturers arc busily engaged in preparing new
lines [or the spring season of trade, most of which will be
placed on sale in Chicago.
COMMITTED SUICIDE.
J R. Carpenter, the eastern representative of the Stickler
HI·others company committed suicide in New York on No\'ember
1. Deceased was widely and favorably known in the furniture
trade. He leaves a wife and three children as the immediate
mourners o,f his death.
5MITU, DA13 CO.
One of the most complete expositions
of cheap and medium pnced
C"AIRS and ROCKERS
IN THE COUNTRY
SENT TO DEALERS ONLY
UPON REQUEST
DETROlT. MICH.
Sendfor our
New 150 Page
CATALOGUE
INDIANAPOLIS. • INDIANA.
BALDWINSVILLE. .. MASS.
ItOOKWOOD
and a general line of
ff\NG Y Tf\BlES
Write for Cuts-alld Prices.
PALMER
Manufacturing Co.
1015 to 1021 Palmer Ave.
DETROIT, MICH.
28
THIS AND THE FOLLOWING PAGES CO:'llTA!N GOOD SPECIMENS OF ADVERTISING.
~
111m, T'bllS 11,0 1&SilO
~
Mission BIIlIc...
15 'e 130
8olltolSll
llUO II 1150.10
e"olui, 110.00 10S95,00
Comfortable library
for the Winter S•• ,on
TIM oeuon ia .' bind _hen m<>lt al the time trn\I' b. ope1lol
b>~ 1<Xl4I, portion '" it in the I.,ibwy. It is 'lDporuont
.hll lhII ,_ be made c<>:nfgriobJe, <:<>orand anra«1" •• _By so :;~.M~~pa~tib~~r:.::~e=: "". .m..-nt UI<i .1l1tunl. .
o. ~ of FurllitlIn lor .be Ubro<)' nevet _ 110 Iv&"
.. it illIOW. W. ha~. aoek of OaveJlparl.S, Coudl•• Itocllcn,
!dorrla CUlrs, Turldah Chainl, Sleepy HollDW CIttin, L;b(ary
T.bks, ~ et"- ~ve .noU&h 10 ~ nlcecioo> eay, ~ ..:~;;::;\~-:'-"":i-u::.:n~~t::;:=~:':: prion ... low eno"lb 10 -la )'DW" l*tn>Uflt". at*" lh<t _
IlI.-oqll and e<ronplne CIlmpU'i....,1 II«; maoo. "'" inlJ'l>'1iOll..
1ri!lc:oonilll:e,.,lI,
Sleepy HOllo. Chilfs
11~00 '0 S25.0lI
OUR BOOKS ARE OpeN TO ALL I And whatever your wants mo,.,be in furniture. Carpets or Stoves WI!' MI!' willing snd ilIIn"iousto open an BUouol with you, 00 terms to suit ,"our
CA)M'erl!eru::e."("(,8oge the pat-ments weekly, semi-monthly. monthly. or i.n tact. in any way so 10Ag liS yOu are plea~ed. "there is ill more
cony~OIent way o' buyiog house'broishiogs it bas ~er been introdut:ed in tbis tity. Our stock is complete in ewery way and goklen oppor-lURllreSawait.
)'0 .. here-opportunities which we SlJbmit to your judgment and which tertainh< &Qt.itleus to your p6tl"ODage.
29
.......
MR.STORK:-Oue
itL all right.
'11AHTMAN fea.th-ered
the f\eoSt~•
W&FarnisIJ Homes onCredlt
AllOver tbe (lnlled States.
No milttllr how far dlst"nt you live
you , may open an account .. t H.art·
I'I'1'IIn'.;and enjoy the ,.rut ,1Invltnl·
"'''ce afforded by our 111081. generous
part payment credit plan.
IMonday's Special Bargains I
30
OWOSSO, MICH.
A pleasant half hour was sl)Cnt with Charles E. Higley,
president of the Estey Manufacturing company, who had jllst re-tilrtled
from a trip to North Carolina. Mr. Rigley is a dose ob-server,
and if the Artisan was permitted to print his remarks it
would make mighty interesting reading and open the eyes of some
people. The Estey Manufacturing company is very busy, and
the demand for their Roods wa:) nc\'er better. In such times
They will add a number of new pieces to the line, which will
he shown with T. Ashley Dent's other exhibits on the third
floor of the Furniture Exhibition building, Grand Rapid!>, in
January.
The Robbins Table company are having a fine trade. Their
new nOll-dividing pillar is one of the greatest successes in their
line. It is selling much better than was anticipated. This com-pany
will bring out an entirely new line of patterns of tahles
Manufactured by The Woodard Furniture Co., Owosso, Mich.
as these it is inevitable that large "hurry-up" orders will find
some pieces missing, but the merchant who has handled EsteJ
furniture for years will content himself with partially filled
orders. The two big factories-A and B-never turned out
orders with better satisfaction to customers.
The WOOdard Furniture company is another basy one.
in January, ranging from $8.00 to $25.00, and will illustrate them
in a new catalogue.
The newly organized Rockford, Illinois Fur..iture Com-pany,
wpl enlarge the plant recently purchased and erect
new dry kilns.
IT IS NOT TOO LATE
to order for the Holiday
Trade our great line of
Oina (Iosets
Parlor (a~inets
AND
li~rarJ(ases
which fill the wants of
dealers for the Holiday
Season.
WRITE
FOR
OUR
CATALOGUE
. Skandia Fumiture Co.
Rockford. Ill.
VALLEY CITY DESK COMPANY
GRAND RAPIDS. NIICH.
No. 557
Best Selling Up-te-Date
OFFICE DESKS
In the Market
The Profitable kind to buy r
Hence the Profitable ones to Sell.
YES I
We are the only specialists in the manufacture of
Office Ddts in Grand Rapids. Why not drop
II postal card fot Otll' new faU Cataloguo!}
Mailed to dealers only. Mention Artiian.
Kauffman Mfg. CO.
AS"LAHD. 0"10
WE manufacture the larg-est
line of FOLDING
C? A IRS in the United
States, sUitable for Sunday
Schools, Halls, Steamers and
all PUblic Resorts. . . . .
We also manufacture Brass
'rrimmed Iron Beda, Spring
Beds. Cots and Cribs in a
lar~e variety. . . .
Send for Catalogue
and Pri~es to
THE NEW BANQUET TABLE TOP
as well as
OfIioe.
DUllng
and
Directots'
Tables
are our
sp«ialty
Stow & Davis Furniture Co. Grand Rapids, Mich.
Wri~ EorCQtaloi\!6.Gel BaI1lpb! of BANQUET TABLE TOP
Catalog free
Write to us at once
for our new and beau-tiIully
aInstrated Cata-log,
showing Dressers
and Chi/loniers Q I
original designs made
in Oak, Birdseye
Maple and Mahog.
any; also Plain and
Quartered Oak
Chamher Suites.
Everything except
Plain Oak goods are
Polished.
Empire
Furniture
Company
JAMI:STOWN. N. Y.
BralS Trimmed Iroll Bed No. 3800. Price $1.15
A Bra9S Bed No, 2074, Price $24 00
Art
Style
AND
Quality
These iIIu!lraliol1llwow
fouT of our"be.t Sl.'lJillllIron
and Brass Beds, They tlrc
unusually handoome, dean
and graceful det.i.'iIK: l'mI)'
the best malerial used and.
like our entire line. perH
fedly constructed.
Our new calaloli:ue No.
18 i. beautifully illustrated
in four colors, cuis 9Jr' I
and will be sent to any
Furniture De a [e r upon
request.
ART
BEDSTEAD
CO.
3710-20 Rockwell st.
CHICAGO, ILL.
BrallS Tr;RlII1ed Iron Bed No, 3790, Price $8 00 _
All Brass Bed No. 1862, Price $26 00
WINI1 SIGN FRAME.S
The object of a Show Window Display is to
SELL GOODS
The WinK Sign Frame
is a scientific goods seller. It is a unique, ar-tistic'
bulletin holder, ornamented with elec-tric
lights, which flash out and on.
WE SELL THEM
M. B. WHEELER ELECTRIC CO.
GRAND RAPIDS. MICH.
34
Doing One's Best.
Knowledge of good work accomplished the best measure
of reward for all effort. In conversation with a prominent
buyer from a flourishing eastern city during the recent sum-met
sale the subject of attention to business was brought
forward. By this is meant the desire on the part of em-ployes
to thoroughly understand their business in detail and
in whole in contradistinction to the mere time serving which
has been so often noted. That inclination to do only just
sufficient work to hold a position, the principle idea seemingly
being to hasten the moment when the pay envelope came
round. Latterly, this class of employe has been described
as the man who watches the dock.
The buyer referred to, has been at the head of the furni-ture
department of the eastern house with which he is identi-fied
for something more than a year now and the head of
t.he house being through failing health, unable to give the
close perscmal attention to his business affairs he formerly
did, this same buyer is accorded by his fellow workers the
position of the second in command. This is tantamount to
an admission that he has made good in the position tll
which, he was called such a short time ago.
To which he was called is the term most wittingly used in
this connee.tion for he occupied a fairly responsible· position
with another furniture house in the same city when his
present employer sought him out for succession to a man
who was considered one of theoest in his line in the
country.
"I knew to tbe older men in the house and to a certain
extent to even the youngest boyan the floor I should be
considered something of an interloper," he said. "I knew
1had my work cut out for me. No matter how well I
should do that work there would always be plenty of eyes
with a more or Jess greenish cast in them, glaring in any-thing
but approval upon my every movement. As soon as I
had gotten my bearings and had become upon fairly friendly
relations with my assistants, I called them together olle day
and said: '1 am by appointment of the man for whom we
h!1 work, the head of this department. That man you all
know and esteem whatever may be your feelings towards
me. I will say right here, I want your friendship and con-fidence.
I can only su(',ceed and \ve can all only attain that
measure of success we owe Mr, Brown, by working together.
IIe would not have selected me for this position had he not
had confidence in my ability. I want to demonstrate to him
that that confidence is not misplaced and this I can only do
with your hearty assistance.'
"This little talk did more than anything else to plate me
on a friendly footing with my assistants and these pleasant
relations have continued since that day. It was not long
bdore Mr . .Brown was taken jll aml forced to go abroad for
a long rest. The furniture department is but one of many
in our establishment, and yet, it seemed to lie' felt I was
lhe chief in his absence. This forced upon me a responsI-bility
which I did not court. I had to assume -it and am
glad now that I did for it ,.,'as of great value to me in husi':'
ness growth.
"Our men and especially those in my own department,
seemed to ,'vork with greater energy after our talk and after
Mr. Brown's absence had forced me into the lead. All ex-cept
one man, and he was my chief assistant. I do not
know what his value had been before my coming, but in view
of the fact that I was taken from another establishment to be
chief of the furniture department, when the place by reason
of seniority belonged to him, leads me to believe he had
not given the heed to his own progress which a man should.
He was a young man and a good house salesman to a
certain extent. I noticed at times though, that he did not
seem to have much heart in his work; certainly he was
making no apparent effort to extend his knowledge of the
business.
"Only a few weeks ago he came to Q1e and said, 'I have
an order for a mahogany dresser to fill out a chamber suite
and we haven't anything in stock which will answer: I
asked him where he had found his bedstead and he said
on the third floor, mentioning the section. I told him that
right across from those bedsteads were a number of dress-ers,
just the thing he wanted, and that they had been upon
the floor for two weeks. I had to take him to the spot and
show them. I said nothing at the time) but that evening,
just before closing, I called him to my desk and said, 'Jones,
when Me Brown selected me for this position, I was with
a rival house. You had been here for some ten years grow-ing
up in the business. You and I know Mr. Brown too
well to believe he would seek a successor to his old depart-ment
head, if he had a man in his employ whom he could
promote. That promotion would have been yours, and the
position which I hold to-day would be yours, had yOu shown
that you were interested in your work. I have noticed
for a long time that you seemed to care only sufficient to
enable you to hold your place here. You have shown it
most conclusively to-day by ignorance of stock which has
been upon the floors for two weeks, and which I believe
every other man in the establishment knew of.'
"He had bridled t1P at this and was on the point of saying
something sharp, but I stopped him with an admonition not
to talk back at that time. To go home and think the mat-ter
over. I told him he was not to take my words as _a
call down; simply as a friendly talk. If after- thinking the
matter over he considered I did not have warrant for my
remarks, he was at liberty to tell me so. He took the
advice and some days later, again at closing time, came
to my desk and said, 'I was pretty angry at yOll the other
evening and came near throwing up my position. I
thought over what yOU had said, all that night. I have
thought it over since. and I want now to thank vou for talk-ing
to me as you did. Every word yOU said w~s the simple
truth. I see where I have made my mistake.'
"This is the instance of the time server. who by a few
friendly words was changed into the sort of worker many
employers are seeking. Not aU, but many for Mr. Brown,
which is by 110 means his name and the reason for not
disclosing the identity of the respective parties, is self ap-parent,
is not alone in the business' world in his deSIre cO
advance the interests of his helpers.
"There is much cant, jn the idiom of the day, tommy-rot,
connected With the assertion so often reiterated that the
employers of the world ate seeking, and often in vain for
the right man for the right place. The man whom they
would raise to the highest pinnacle of preferment and
reward.
;;Again, I have never been quite conten~ed with anything
I have done. I have always wanted to do better. The
contented man .is he who has about reached his limit. It
isn't at all necessary to be discontented, yet an absence
of contentment augers' th ..t a man is not ql1ite satisfied with
what he is doing and it most naturally follows that he will
. endeavor to improve in the future."
THORNTON PRESCOTT CRAFT.
The furniture expositions will be held as usual in. January.
The usual llttmber of lines will be shown, and all the fuss
and bother about one exposition or no exposition a year
will be· forgotten. The prpmoters of the no exposition
movement will continue to deal with scheme houses and
seek government contracts, and the market bUYc='rswill, as
ever, hold the bulk of the trade in their home towns.
Of one thing the retailers should take notice. The manu-
~aeturers are det.e~mined to ask higher prices for their goods
In January. Falhng to make sales for prices that will af-ford
a reasonable margi-n of profit, they will clost their fac-tories
and engage in the Life Insurance business.
POOL CARS FOR PACIFICCOAST
OVERLAND FREIGHT TRANSFER COMPANY.
SAN F'RANOSCO, CAUFQRN1A.
make a specialty of distributingpool cars of all kinds and PARTICULARL Y, furniture, carpets, linoleum
and interior finish. References, Bradstreet's or Dun's and any bank in San Francisco, and the trade.
Carloader in Chicago Carloader in Grand Rapids
]. M. Welling, 633 So. Jefferson Street Gelock Transfer Company, 108 So. Ionia Street.
TEAMING FORWARDING STORAGE
LUCE FURNITURE CO. GRAND RAPIDS, MICHIGAN
Makers of Medium Priced
CHAMBER AND DININ.G
FURNITURE
E.N SUITE.
SEND fOR CATALOGUE
Mention Michigan Artisan
$1.85
A pair for a Genuine AIl-Geese Feather Pillow,
size 20 x 26 inches. A. C. A, Art or Linen
Ticks, any color. Terms, lelis 5 per cent for cash
10 days. Order direct under our guarantee of
satisfaction.
H. B. FEATHER COMPANY
Mention Michill"an ArliiiaD GRAND RAPIDS, MICHIGAN
•
35
,
36
Indianapolis, Ind., Oct. 25, 1905.
The Indianapolis manufacturers of furniture are having (l
very big demand made on their plants this season. Trade
is good with all factories and seems to be coming in from
all sections of the country. The outlook for the coming
year is favorable.
It has been the good fortune of the Artisan's representa-tive
on a recent visit to the plant of the T. B. Laycock Manu-facturing
company to look over this big plant and at the
conclusion of same made up his mind that the trip was an
exceedingly interesting one. The methods emp[gyecl in re-lation
to their department of labor is certainly most effective
and progressive. Shown abollt by Mr, 1. :V1.Dean, who has
charge of the company's johbitlg trade from coast to coast,
the visit was' most profitable and interesting. A special
feature of interest in addition to the various factory depart-ments
was found on the fourth Hoor. Here is located a
dining room, sample room, al1d officers' club room and a
ladies' club room. The dining room provides for the serv-ing
of most substantial and excellently cooked meals, to the
entire force of the Laycock plant, a fact to which the Arti-san's
representative can fully testify, having sampled the
"Laycock goods" to a vcry matcrial extent during the dinner
hour. The officers' club room is a most comfortable abiding
place for the officers to meet in and enjoy moments of leisure
during the noon bOHr. This room is effectively furnished
with mission furniture. The-ladies' club room ,vas a rcvela-tion.
Here was found a complete system of tub and shO\vet·
baths, the tables provided with the best kind of reading
matter, including all the latest magazines; also a nlll11bel'
of couches affording plenty of opportunities for rest to the
yOUflg ladies employed by this thoughtflll company. The
young ladies of the Laycock factory have a Tho.,;. R Laycock
literary club and also a vocal club under the direction ot
IHrs. Hankenmeiet. The vocal organization was organized
by Miss Fletcher, the matron. This club gives concerts hvo
or three times a year. A number of the young men of the
factory are also members of the vocal dub. It is also the
custom of the employees to have a field day in July, at which
"Rotary Style" tor Drop CarvinGS. Embossed Moulding, Panels. Etc.
UNION EMBOSSING MACHINE CO. INDIANAPOLIS, IND.
"Lateral St~le" for LarGe Capacity Hea_y CarvinQ! and
Deep EmbOSSinQl
We have; the Macbine YQUwalrt at a satisfactory price. Write
for descriptive ciTCulars,
time athletic sports take place and prizes are put up for
the bencfit of the victors, The bowling club is another or··
ganization which belongs to the Mamlfacturers Bowling
League.
It has been determitled hy the T. B. Laycock Manufactur-ing
company to convert their present factory into a power
plant. About three months ago the T. B. 'Laycock Powel'
Honse company was organized and with additions that are
to he erected on the west side of the present plant, will
occupy in all a square hounded by Tenth and Eleventh,
Missouri and Fayette streets.
The T. B. Laycock );lanufacturing company started plan'>
last spring for a new factory to be located at Brookside
Park, in the northeast section of the city, on the -;'Big Four."
the Panhandle and the Belt Line. Ground was broken the
middle of September and the entire plallt will he completed
next spring. It- will he ncarly fire proof, is to be built of
brjck walls, cement floors and the structural work will bc
of steel. The new plant will be in the shape of an H. 1t wil1
be ninety feet wide and eight hundred and eighty two feet
long. It wilt be a one-story structure with the exception of
one portion of the plant, where the two big wings join. This
will be three stories and will be devoted to the use of i{
sample room, otTices and welfare room. The capacity of the
new plant will nearly double 111atof the old. The present
capacity is 1200 spring beds, 700 woven wire cots and 700
iron beds per day. The new site consisted originally of 120
acres, of which twenty-five or thirty acre~, will be retained.
the balance sold for lots, on which many of the e111ploye~
of the company will erect homes. Ten or twelve aCTes or
the twenty-five or thirty will be converted into a garden,
lawns, and an artificial lake, fed by springs.
Manager Laycock, when questioned said, "vVe have been
having a good trade from al1 sectiolls of the country. The
south has not been so good on account of the yellow feaver
in Louisiana and Mississippi, but it is now improving,"
Fire broke out in the works of thc National Dry Kiln
company at about I:.10 o'clock A. M., Oct. 20th, anti con-siderable
damage was inflicted. The plant is valued at $50,-
000 and the loss was placed at abont$30,ooo, The fire i.:;;
sUPlwsed to have originated in the boiler room, which is
situated in the west end of the building and the ,heaviest
damage was in that part of the structure. The b'uilding
was of frame, a story and a half high and abotlt 200 feet in
length. The works were operated as two separate depart~
ments. One department was devoted to the mal1ufaeture of
Embossinu and DrOD
Garvinu Ma6hln6S
Machines for
a" purposes,
and at prices
within the
reach of all.
EveryMachine
has our guar-antee
against
breakage for
one year
7IRT I15'AJ"l
PSi? $"ffl
37
YOURS FOR THE ASKING
A CATALOGUE OF
The Estey Standard Line
Large and complete and can't be beat.
Drop a postal card to
ESTEY MANUFACTURING Co.
owosso, MICH.
kilns used iOt drying brick and lumher and the other was
the boiler-making department. VV'. IVI. Jillson is president
of the company. The other officers are: Edward Gerrard,
vice-president; D. C. Jillson, secretary, and C. H. Gerrard,
manager.
It is reported lllat lske Bros., h,tllit\.ue dcalen, are con-templating
disposing of their fetail business and embarking
ill the manufacture exclusively of upholstered furniture.
The \-Vestern Furniture company, lU<ttlttfacturers of cham-ber
suites and chiffoniers, is one of the Indianapolis plants
which is being taxed to the utmost this Season. !d,lnager
\V. L. Hagedorn says a hig dcmand is coming frolll all sec-tions.
The J. CFliTschman company, manufacturers of mat-tresses
;111dbedding, arc also ll:tving a big trade this year.
The company's business comes principally from Illinois,
Michigan, Ohio and lndlana. The company occnpies at pre-sent
a very substnntial and nnv plant ·which was built espec-ially
to cllable tllC company to make use of the hea\'y mach-ines
they operate.
J. G. Flaherty, of Smith, Day & Company, chair manu-facturers,
made an Ollt of town business trip during the mid-dle
of October. This well known company has been rlllllling
nights in order to meet lilc demands of their hig trade.
The Udell vVorks, (A. \V. Cobb, manager), are getting-
011t a lot of new samples for thc January sea~Ol1 and their
Our
Oak and Mahogany
DINING
EXTENSION
TABLES
Are Best Made, Bell Finished. B~I Values, All
Made (rom Th01"<J.ugbly Seas.<:.ned Stock
No. 435 Dining Table
Top 54)[.54. Made in Quartered
0&11. and Mahogany. Full PQI-ished.
Nick.el Casters . .
LENTZ
TABLE CO.
NASHVILLE, MICHIGAN.
exhibit will be again al 14Il Michigan aventJe, Chicago, on
the fourth floor, during the Jattuary season. The display
will he larger than ev<:;rbefore and Manager Cobb says there
\"ill be some radical changes and some decided surprises.
"If the demaud keeps up we win have to run nights," said
~iIal1agcT Cobb.
The .Pie! Brothers Manufacturing company, corner 3.1ad-iSOll
avenne and Ray streets, are erecting an addition 80 x 35
feet to their pfant. The same will he used for warehollse
purposes. This company is having an excellent trade) the
south being well represented in the demand.
M. Clllne & Sons, manufacturers, is another Ol1e of the
Indianapolis houses that has been kept very bllSY. The hulk
of this campallY's tradc comes from Indiana, Illinois, Ohio,
Pennsylvania, Virginia and Kentncky. The company is
getting out another big line for the coming year.
The Central Chair company have been funning their new
plant nights for some time past.
Old Hickory's Improvements.
The Olel Hickory Chair Factory. of Martinsville, Ind., have
b<.:cn incrcasi"g their power (hwing the. summer months
and also added several dry killl,S The trade of this com-pally
has been very satisfactory during 1905, says Mr. Shire-man.
38
UNDERTAKERS CORNER.
Facts and Incidents Pertaining to the Profession.
An Ionia, Mich., undertaker, who has been 46 years in the
business, made the first "what-not's" and the first round-cornered
spindled beds ever built in Ionia and Greenville,
and also put on sale the first coffins in the county that were
not made to measure.. In the funeral line, were all his sub-jects
to rise and congregate in one place while he sang the
lusty song, "I Gather Them In," it would reqllire an attdi-totium
capable of holding 6,800 persons. • • •
Those Indiana undertakers are so hot after business that
one of them replevined a corpse from another the other day.
It may yet become necessary for Indiana pedestrians to fur-nish
positive proofs of life in order to get past the embalm-ing
parlors. • • •
In addres~ing the state undertakers Governor Hoch of
Kansas told them he would not crack any jokes upon such
a grave occasion. Hence his address was rather a stiff
talk that will never be embalmed in the casket of memory.
• • •
"There are too many undertakers in Milwaukee for the
amount of business here.." said C. B. Bi.rong, a casket sales-man
from Chicago, in Milwaukee recently. "The vital
statistics the past two months both in Chicago and Milwau-kee
were awful-so low. Milwaukee is one of the strongest
towns for cremation, too. The undertaking bpsiness hcre
is in the hands of a few of the largest undertakers. They
complain, too .. that money is tight. Money is often tied up
in the settling of estateS. "Cremation will not do away
with the demand for coffins, because they must be used
in transferring the body to the crematory. But cheaper
caskets are used for this purpose." "Casket manufacturers
are meeting in Chicago to agree upon a raise in prices.
They have been cutting prices for ninety days and wish to
restore them. The idea that there is a large profit in caskets
is erroneous. It originated from some poor widow's buying
a too expensive casket." • • •
The embalmers of the state of Michigan have received
orders from the State Board of Health, to asset"'hle in Lan-sing
on November 15th, to qualify for the pract\ 'Of their
profession. • • •
The pastors of New Albany, Ind.,have resolved to \::onduct
no more Sunday funerals. That does not matter. The
funeral director who cannot put up a Sunday funeral service
bHter than any clergyman, does not amount to much in
his business.
• • •
Oakland, Cal., is greatly agitated over the opening of an
undertaking shop in·the fashionable Lakeside district of that
city, by one John E. Anden:;on. Mass meetings of the resi-dents
were held, h\lt he paid no attention to them. An 10-
jtlllction against him was then obtained, but it was dissolved.
Then an ordinance was passed, providing that no under-taking
establishment should be established inside of the fire
limits. This ordinance, if enforced, would compel Henderson
to close his place of business, unlesf! he obtained a permit
from the Board of Public Works, and this, it is understood,
he can not do. He says, however, that he will continue
to do business in spite of the ordinance, which he claims, is
invali.d. The residents around his lllace are determined that
the ordinanc,e shall be enforced and Henderson may be ar-rested.
He has announced that if this is done he will appeal
any decision 2.gainst him to the Supreme Court, jf neces-sary.
Southern Growth.
The report of the SO\lthern Railway Company is all inter-esting
document. Tape readers, of course, will fasten eager-ly
upon the statement that its net income and surplus over
charges each increased about a million dollars. Truly this is
an e'ncouraging statement, but interest in it is narrow com-pared
with facts affecting the territory which the railway
serves. Thus we learn that "along the lines of the Southern
Railway Company during the year ended June 30, 1905, there
were completed and put into operation 46 textile mills, 34 fur-niture
factories, 38 iron industries, 6 tanneries, 77 stone quar-ries
and coal mines, 13 cottonseed oil plants, 8 fertilizer works.
and more than 500 smaller industries. Over 250 previonsly
existing plants were enlarged during the year and 54 new
industries were under construction at the close of the year."
All this along the lines of only 7,000 miles of railway!
\iVhat must have been the growth along the aggregated 200,-
000 miles and more in the United States? And what do
the>ie dull figures mean in men and money? Every mill re-quired
capital and operatives. Captains of industry trans-late
sueh facts into terms of immigration and investment
which spell wealth not for the railway primarily, but for the
community. Nor is this the top of the boom in the opinion
of the men on the spot. The report continues: "Underlying
conditions are favorable to further increase in industrial de-velopment
along and adjacent to the company's lines."
This is what the cotton crop is doing for the South and it"
railways in a yellow fever year.
The permanenCe of growth of this sort is its most im-portant
characteristic. All wealth comes from the soil, but
it does not come equally in all years. In business, too, there
are fluctuations. but with a difference. When a mill is b11ilt,
when an immigrant settles, it is something like insurance
of permanent addition to thc resources of the d.istrkt, as
well as the rai1way. Thereafter their interests are indis-soluble,
The mill may make more or Jess money; but like
the railway, it cannot be removed. Nor do settlers upon the
soil move easily. Their roots are set deeper than the forest
king's. They can only prosper by finding a market for their
products, and for that they are dependent upon railways.
But they must get a dollar before the railways can get a
share of it. It is .1 maxim of railway administration that no
railway can prosper in the adversity of its customers, and
that their prospcrity must precede the railways. No money
is made upon passengers and freight which are not carried,
and no railway traffic moves unless there is profit in it for
the shippers as well as for the carrier. Yet there are those
in influential places who seek to antagonize these hand-in-hand
interests. It is portentous to think of damage to rail-way
investors through damage to railways. It is calami-tOllS
to think of the results to communities if railway enter-prise
is paralysed by confiscatory or benumbing legislation.
The Southern Railway and its tributary region are doing
so well together that it is prudence to leave well alone, lest
it be worsened by departnres framtried and proved policies.
-New York Times.
One of the secretaries of the Japanese legation Silent a
few days in Grand Rapids recently studying the business
of manufacturing furniture. The doors of the hig shops
swing open for his entry withotlt question: The secretary
went home with the determination to establish a furniture
factory in Tokio, and in the course of time the Japanese will
compete with the manufacturers of the United States for
the trade of the Pacific Coast.
Christopher Blake, deceased, formerly manufactured fur-niture
in Boston. Five grand-children have united in an
action to break his will. Deceased left an estate valued at
$1l7,ooo. As has been stated above, he was engaged in the
furniture business and many in the trade have repeatedly
demanded a reply to the question, "How did he get it?"
- -- ------------------------
HORN BROS. MFG. CO.
281 to 291 W. Superior St.. CUICAGO. ILL.
MANUFACTVRERS 'OF
Chamber SUites, Odd Dressers, Chiffoniers
LADIES' DRESSING T4BLES to match
SOME OF OUR NEW DRESSERS-Made in Quarter-Sawed
Oak. Oval or Square GIa..8
Maae in Golden Oak, Genuine Mahogany Veneered, Birdseye Maple,
White Enamel Highly Polished or Dull Finish.
We also make a line of PRINCESS DRESSERS from $13.00 up, in
Quarter-Sawed Oak, Mahogany and Birdseye Maple, Veneered
If you have not received our SpriIlg Supplement, ask for it.
SAMPLES SHOWN BY PECK & HILLS Ut9 Mi~hlp.n AnuM, and
HALL & KNAPP, 187 Michigan Avenue, Chicago.
Do You Use CLAMPS?
We now own the
BENEDICT PATENTS
and make all kinds of
CLAMPS FOR
FURNITURE WORK.
GRAND RAPIDS HAND SCREW CO.
130 South Ionia Street, GR.ANDR.APIDS. MICUIGAN.
RICHMOND
RICHMOND, IND.
The Standard line of Double Cane
CHAIRS and
ROCKERS
Mention MICHIGAN ARTISAN
39
-------------------~---
The Wholesale Furniture Exhibition Building
1323- I 325 Michigan Avenue
CHICAGO
A BUILDING DEVOTED ENTIRELY TO THE EXHIBITION
OF FURNITURE THROUGHOUT THE EN T IRE YEA R
==========~lINES READY JANUARY IST, 1906========~
ABuilding whose lines A FEW FEATURES
will be kept intact the
year round, enabling
furniture dealers t 0
make their selections,
at any time they may
c a II, from complete
and unbroken lines.
i § § i
lIJEJIiIl11tijt =.1iiilliiiiJ[jfi
I !
PERMANENT
DISPLAY
IDEAL
LOCATION
INDIVIDUAUTY
NO CROSSING
OF ALLEYS
OR BRIDGES
WELL
LIGHTED
FRONT
ENTRANCE
ALL.FLOORS
FACE
THE
AVENUE
No sacrificing 0 f
samples at large dis-counts
with only two
months service.
A competent corps
of salesmen in charge
at all times.
~WRITE
FOR
FLOOR
DIAGRAM
Some good space on a
few floors still for
rent. Apply before it
WHOLESALE FURNITURE EXHIBITION is all taken.
-BUILDING-
1323 AND T32S MICHIGAN AVENUE,
Containing a comprehensive and complete display of all lines of furniture. embracing
Parlor Furniture, Metal Beds, Chamber Suits, Dining Room Furniture, Chairs,
Rockers, and everything going to make up a Complete exhibition.
ADDRESS ALL COMMUNICATIONS TO
GEO. D. WILLIAMS COMPANY, lessors
Wide~Awake
Furniture
Merchants
Will Always Have
OUR BIG NEW CATALOGUE 17
On File for Instant Reference.
Frequently customers cannot be sold from stock on hand.
Then turn to our Catalogue. Nine times out of ten, the
most exacting customer will make a selection from it.
"Nothing Succeeds LiKe Success"
Keep in close touch with the best selling line of Couches. Sofa Bed", Davenports and
Adjustable Sofas. We make a long, strong line of Leather work in "Reliance" and natural grain
leather. We guarantee "Reliance" Leather to be the best made. Our "Chautauqua" Box couch is a mar-velously
quick seller at retail. It should be a staple in every stock. "Simplicity" Sofa Beds are sold from
coast to coast. "Kingspring" Couch construction is the easiest spring work ever devised.
Our goods are the recognized standard for style and quality. Send for our big new catalogue 17. It is
full of money makers. Send now.
JAMESTOWN LOUNGE COMPANY
JAMESTOWN, NEW YORK,
CANNOT TELL YOU
the details of our NEW LINE for the coming Season of trade
Laraest Factory In the World devoted escluslvel,. to the production of Chamber Furniture.
It Will be worth coming thousands of miles to see. In the meantime we have GOOD THINGS
on hand for early shipment. Write us for particulars.
COMPANY
of Everything for the Bedroom
GRAND RAPIDS, MICH.
SLIGH FURNITURE.
Makers
42
Busy Factories in Shelbyville.
Shelbyville seems to be a beehive of industry. Such was
the observation made by the l\Jichigan Artisan's representa-tive
on the occasion of his visit here a few days ago. Re-ports
from every furniture factory were such as to show
that it would scarcely seem possible for the furniture in-dustries
of this thriving city to do more than they arc dojn~~
at the present time. Many of the plants halle been obliged
to rim their factories not only in the day time, but for a
certain number" of hours each night as well. Certain it is that
Shelbyville-mauufactmcrs seem 19 be getting more than their
share of the patronage from the furniture trade.
It was the -privilege of the Artisan's reporter to visit the
hig plant of the Conrey & Birely Table Co., manufactun·.rs
of center and library tables, toilet tables, pedestals and tab-ourettes.
This mammoth plant is being taxed to the utmost
in order to get out the orders that have been poring in upon
them. President and manager, CharJes L. Davis, t'eports
that trade with his company has been a wonderful one this
year, the east and west contributing to a large extent to the
big volume of business dpne. Trade in the south also has
been very good notwithstanding the yellow fever epidemic.
The Company is now getting out their January patterns, all
of which will be seen at I3I9 Michigan avenue, Chicago,
this coming January season.
The Conrey & Birely Table company have a force of three
hundred and fifty men employed the year around and the
company's business is increasing year by year. Notwith-standing
the erection of a hig four-story stnlcture as an ad-dition
to the already big plant, the demands of their trade
has been such as to keep this big institution busy all through
the year, The company's lumber yard covers an area of from
ten to fifteen acres. Thirteen cars of furniture are 10aderl
daily and such is the system in the packing and assembling-rooms
that without a qucstion more stuff is turned out by
the Conrey & Birely Table company than by any other furni-ture
plant in the country.
The Conrey-Davis Mfg. Co., mallufacttlfers of extension
tables, costumers, plate racks, medicine cabinets, etc., have
been running nights for some time past. Secy.-treas. Lee
C. Davis, states that they are oversold .to tJJe 1st of January.
The day force. has been employed to do the night work as
well as· the day, but as the demand was too much upon
them the work of running nights was discontinued tempo-rarily.
This company huilt a dry kiln in June, installing
also a ·lot of extra machinery, thereby increasing their ca-pacity
by one-third. Yet the situation remains the same,
vii. that they are still oversold. This company is getting
auf their line of January patterns, which will be shown on
the 8th floor of Manufacturers Exhibition Bldg., 1319 Michi-gan
avenue.
The C. H. Campbell Furniture company, manufacturers of
hall furniture is another concern that has been running
nights, but because of the demand made upon the day force,
who were doing the night work also, President Campbell says
the night work was given up. Trade with this company has
been very good in every section of the country and in fact,
has been more than they could take care of. The plant
employs 125 hands, A fine line of new patterns will be
shown in January. l\h. Campbell states that the demand
seems to center on weathereu, golden and English oak
finishes.
Another stri
- Date Created:
- 1905-10-25T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 26:8
- Subject Topic:
- Periodicals and Furniture Industry
- Language:
- English
- Rights:
- © Grand Rapids Public Library. All Rights Reserved.
- URL:
- http://cdm16055.contentdm.oclc.org/cdm/ref/collection/p16055coll20/id/103