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- Description:
- This article examines the role of the new information and communication technology in enhancing the efficiency and effectiveness of public relations as a management function. It argues that the success of any public relations firm will depend on how well it applies the latest information and communication technology to accomplish its tasks and operations, locally and globally. The author observes that, with the development of powerful and relatively affordable computers, PR has emerged as a significant aspect of decision-making in organizations.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- In this bibiliographic review, Obijiofor explores the impact or consequences of new technologies such as computers, telecommunications, satellites, home video systems, interactive multi media systems on developed and developing countries. It sheds light on two schools of thought; that the new technologies would provide urgent solutions to present and future problems and can also promote pornography in the internet with little control by the gate keepers. The paper explores the following areas of concern: uses of new technologies, legalistic interpretations of freedom of expression, gender and new communication technologies, the information superhighway and public expectations, among others. Finally the paper concludes that before government and policy makers rush into a final decision, the guiding question should be, does the common man or woman in the West or in Africa buffeted by hunger, understand the issues involved?
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review