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- Description:
- Tanzanians are turning inward now after dismantling most of the barriers to development colonial mentality, colonial regimes in the neighbourhood, illiteracy and poor health. The rallying cry now is increased economic output through self-reliance. Radio Tanzania Dar es Salaam (RTD), as a medium of mass communication and mobilization, will have to get closer to the grassroots people, either on a social basis, which is possible now, or it will have to introduce smaller community-based stations which would have greater mobilizing power than any other establishment.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article critically analyzes the role of the Party newspapers in mobilizing the masses in Tanzania. It examines the existence of mass mobilizing content in the papers by method of content analysis. Three criteria were used to evaluate the extent to which four major message types carried potentially-mobilizing content for a period of one year. The article also examines the extent to which the existing communications infrastructure in Tanzania supports the process of mass mobilization through the party newspapers and other print media. It was found that there was an insignificant amount (16%) of media content for mass mobilization in the Party papers. Also, the communications infrastructure in Tanzania further hampered the process of mass mobilization through the Party papers and other print media. The article recommends an integrative policy and planning approach for the entire information and communications industry in Tanzania to enhance the media's roles in mass mobilization for development.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The thesis of this paper is that meaningful and lasting development can only be based on the mobilisation of our people for effective transformation of the developmental process. However, the continuing search by Nigeria since independence for more dynamic, efficient and relevant strategies of achieving real development does imply frustration with past attempts as well as our inability to maximally and positively exploit these resources for the upliftment and well-being of the Nigerian people. This has resulted in the marginalisation of the vast majority of the people in the transformation process, particularly because of the low level of their education and, therefore, low consciousness which not only made them vulnerable to fraudulent manipulations by politicians, but has created among them a culture of helplessness, apathy and indifference about the happenings in the political and economic process.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review