Denim Jacket, about 1973

Description:: Worn by the son of Elenore Lehmann Herkommer of Beverly Hills, Michigan, this is a great example of a young boy's waist-length jean jacket of the 1970s, when mass-produced rugged wear formerly reserved for the farm and ranch became fashionable casual wear among all social classes. Patches with a variety of images and slogans were a popular way of personalizing and adding visual interest to a piece, even if the wearer did not necessarily grasp their meanings (Schlitz, for example, was a popular brand of American beer, which a child would not normally know). The silver stars and personal name tag borrow from military fashion; the silver studs from motorcycle fashion.
Date Issued:: [1970 TO 1980]
Data Provider:: Wayne State University. Libraries and The Henry Ford
Collection:: Digital Dress Collection
Place:: Beverly Hills, Michigan
Subject Topic:: Jean Jackets, Jackets, Outerwear, Boys' Clothing, and Children's clothing
Subject Name:: Herkommer, Elenore Lehmann
Format:: clothing
Rights:: Images are copyright The Henry Ford. Web versions may be used for reference purposes only. If you would like a higher quality image please contact the Benson Ford Research Center.
URL:: http://digital.library.wayne.edu/item/wayne:EM02_90_74_10