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- Description:
- This study of the news content of the Zambia Broadcasting Corporation (ZBC) proceeds from the assumption that 'a national broadcasting system reflects the milieu in which it operates, thus taking on the colour of the social, political, economic and cultural climate' of its locale. Thus, hypothesizing that in Zambia, the broadcasting system would fulfil the objectives set by the ruling party and the government, namely, building a humanist nation, liberation of Africa, promotion of world peace and justice, and adherence to the policy of non-alignment, the study confirms that, indeed, the ZBC fulfils these objectives in its world news coverage. However, it identifies such structural constraints as news sourcing, lack of funds and transport, and lack of professional skills among ZBC newsroom staff as the major factors inhibiting quality performance.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- It is a quarter of a century now since Zambia's vernacular provincial press was established by the government. In this pilot study, the researchers have looked at one of the newspapers and concluded that it is ineffective content-wide and circulation-wise. The authors recommend that the Zambian government should take a fresh look at the newspaper, and perhaps at the other five as well, to ensure that what is published is really about and for rural people and that copies of every issue are made available to them.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review