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- Description:
- Development has been synonymous with directed, purposeful progress equated with economic growth. As such, communication for development has been largely understood as persuading people to adopt cut and dried messages which direct progress, hence the concept of mass communication. Unfortunately, this gives communication an apparatus for manipulation and propaganda dissemination. The widespread failure of development projects may be attributed to this understanding and practice of communication in development as communication becomes a way of forcing receivers to adjust and adapt to ideologically mediated messages. This paper proposes drama as an efficacious tool for development support communication. Drama incorporates aspects of lived realities, supports progress in peoples' lives and effectively grips the audience's attention and commitment. Drama conscientises people on aspects of life such as environmental conservation, assists people in spreading and using technological advancement, assists in health, educational and other social efforts and programmes. In this way, drama provides a viable tool in development support communication and, as the paper shows, drama is natural communication which can ensure high impact yet low cost effects.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review