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- Description:
- The decade of the 1980s could, from a communications perspective, be typified as the period of 'social mobilisation'. Rather than expanding on the theoretical assumptions underlying the social mobilisation approach for development, this article discusses the consequences of the theoretical assumptions for the use of personal and mass media, as experienced in the African context.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper directs its attention on information campaign effectiveness. It examines some theoretical and practical considerations that should be taken into account in planning and executing public englightenment campaigns in Nigeria and other developing countries and offers a multimedia model for more effective information campaigns in these areas. According to the model, well prepared and packaged information campaign messages should flow from the information campaign headquarters to the mass media and the interpersonal and group communication channels, and through these channels to the target audiences with continual monitoring and evaluation by campaign officials. The suggested model is diagramatically provided.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review