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- Date Issued:
- 2001-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review (New Series)
- Date Issued:
- 2001-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review (New Series)
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review (New Series)
- Description:
- Review of: Kofi Agawu. African rhythm: a Northern Ewe perspective. New York: Cambridge University Press, 1995, Michael Veal. Fela: the life & times of an African musical icon. Philadelphia: Temple University Press, 2000
- Date Issued:
- 2001-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Glendora Books Supplement
- Description:
- This is a study on the global news flow controversy. It is a preliminary report of a case study of some selected American readers and journalists. The study was aimed at finding out if there is a general agreement between American journalists and their readers on the kind of African news that is important and interesting to American readers. The research method used was sample survey. An initial sample of 200 readers and 40 journalists were randomly selected for the study. Only 72 readers and 16 journalists completed and returned the questionnaire sent to them by mail. Four newspapers were included in the study. The study found, among other things, that most of the readers studied read foreign news, almost all the respondents read at least one of the articles about Africa in the newspapers included in the study. It also found that more than half of the journalists and readers agree that there is more news about disaster and politics than about other types of news. Although both the readers and journalists surveyed agree that the stories on development activities were important, the majority of them also agreed that such stories were not really interesting to them. The study is continuing.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the search for reliable sustainable development models and approaches. It is also a re-exploration of old but persistent questions in the development equation: What is the role of communication in the development process, and how can marketing strategies be integrated with other promotional methods to engender sustainable development? It shows that development communication literature is replete with research reports, models, case studies and "thought pieces" which demonsrate that communication and the mass media are vital components of the development process, especially at the awareness creation level and with integrated multimedia approaches. Some works point out that at the attitude, opinion and behaviour change levels, the effects of communication and the mass media may not be much. The employment of integrated marketing communications in sustainable development projects is recommended.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1965-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review
- Date Issued:
- 1998-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review (New Series)
- Date Issued:
- 1999-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review (New Series)
- Description:
- This study uses communication model of feedback and signals to analyse the dynamics of nationalism, selflessness and discipline which are so essential in holding together African nations. Drawing from Miller and Rice's (1972) theory of systems organization, it points out that national systems must have attractions for individuals, groups, clans, and communities whose ideas compete for ascendancy in the national schema. National leadership, often rooted within clan or ethnic heritage, must eschew parochialism and allow for the expression of diverse group (ethnic) interests and opinions if nationhood (seen as an abstract term) is to acquire positive identification by the individuals, groups and communities.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review