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- Description:
- This paper discusses the impact of mass communication on development. It suggests that, depending on how it is used and what it contains, mass communication has the 'potential for good as well as evil'. After reviewing the social and psychological prerequisites for development and effective use of the mass media, the paper discusses some research findings on the role of the mass media on development. It argues that for there to be positive change in society, the people must appreciate the need for such change. The mass media can help in this cause, depending on their use and content.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Nigeria and India have both attempted to use the film industry for development but in both cases the full potential of the medium has been stymied by lack of government support and a general feeling of disinterest among the nations' populations. But there are directors and producers in each country who are attempting to raise their voices above the commercially dominated noise of their respective country's cinema. Film could be a strong tool for development. It can be used to contribute to a feeling of nationhood, as a voice for national planning, to help teach necessary skills, to extend the effective market, to help people look to the future, and to prepare people to play a role in nation building. But without serious changes in the structure of government relations with the cinema in Nigeria and India changes may not come. A few directors and producers in each nation have started to use cinema for development, but their efforts must be fostered by the national government to be effective.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The specific role of mass communication and the mass media in the development dynamics is still quite controvertible. So is the status of development communication as a theoretical construct, as the multiplicity of its definitions suggests. These issues have become more critical in the light of recent world-wide political changes and of the many instances of debilitating ethnic conflicts. It is in this context that this paper investigated the incidence of development-oriented content in two Nigerian dailies, hypothesizing that, despite the claims that Nigerian newspapers have been excessively political, their contents are significantly more development-oriented than not and that this orientation is topically diversified and consistent over time. The results of the content-analysis study showed that the papers were more nondevelopmental in their orientation than developmental. Other aspects of the findings suggest, however, that sustained development requires a communication and governance system that accounts for both human rights and human needs.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review