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- Description:
- President Obama speaks to reporters and answers questions at the White House daily briefing. Topics include, Medicare costs, Syria's potential use of chemical or biological weapons against rebel forces in the country, Mitt Romney's tax returns, the recent increase of violence in Afghanistan, the economy, and a controversial campaign commercial produced by a super political action committee in support of the Obama campaign. Obama references Republican Senate candidate and Representative Todd Akin's (R-MO) remarks about "legitimate rape," saying the "views expressed were offensive" and that "rape is rape."
- Date Issued:
- 2012-08-20T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- G. Robert Vincent Voice Library Collection
- Description:
- Testimonial has for long been one of the major techniques of executing television commercials. People considered celebrities often make huge sums of money from endorsing products or services. One area of interest in the employment of endorsers is their use in every day, cheap and widely available products. This study explored the consequences for credibility of the use of international, high-brow celebrities in endorsing these kinds of products. A sample of students of the Department of Mass Communication at the Anambra State University of Technology was used. Questionnaires measuring their attitudes towards the use of an international, sophisticated endorser on a currently running Lux commercial were administered. Results show that the use of such type of endorsement did not have any significant positive impact on perception and overall credibility of the endorsement. Interest, however, was discovered to be a major predisposing factor in the perception of the credibility of the endorser.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- President Obama speaks to reporters and answers questions at the White House daily briefing. Topics include, Medicare costs, Syria's potential use of chemical or biological weapons against rebel forces in the country, Mitt Romney's tax returns, the recent increase of violence in Afghanistan, the economy, and a controversial campaign commercial produced by a super political action committee in support of the Obama campaign. Obama references Republican Senate candidate and Representative Todd Akin's (R-MO) remarks about "legitimate rape," saying the "views expressed were offensive" and that "rape is rape."
- Date Issued:
- 2012-08-20T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- G. Robert Vincent Voice Library Collection