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- Description:
- This paper explores ways of making a more realistic use of television in the Third World. It argues for TV programmes in which entertainment is combined with education. Noting some disappointment in the role TV has played in the Third World since it was introduced, the author observes that TV programmes from the West are agents of cultural imperialism. In his opinion, the problems facing Third World networks are neither technical nor artistic, but rather bureaucratic and political.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Advances in communication technology, bring with them new characteristics which often expand the horizons for information exchange among people. The evolving information superhighway is promising to break the physical barriers to the free flow of information. This has serious implications for developing countries. As many parts of the world adopt the new technologies of the information superhighway African countries should be cautious and not too readily abandon their traditional communication methods, which are not necessarily anti-thetical to the Internet. As exciting as the new technologies are, they do not always portend positive developments.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This is a study on the global news flow controversy. It is a preliminary report of a case study of some selected American readers and journalists. The study was aimed at finding out if there is a general agreement between American journalists and their readers on the kind of African news that is important and interesting to American readers. The research method used was sample survey. An initial sample of 200 readers and 40 journalists were randomly selected for the study. Only 72 readers and 16 journalists completed and returned the questionnaire sent to them by mail. Four newspapers were included in the study. The study found, among other things, that most of the readers studied read foreign news, almost all the respondents read at least one of the articles about Africa in the newspapers included in the study. It also found that more than half of the journalists and readers agree that there is more news about disaster and politics than about other types of news. Although both the readers and journalists surveyed agree that the stories on development activities were important, the majority of them also agreed that such stories were not really interesting to them. The study is continuing.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the search for reliable sustainable development models and approaches. It is also a re-exploration of old but persistent questions in the development equation: What is the role of communication in the development process, and how can marketing strategies be integrated with other promotional methods to engender sustainable development? It shows that development communication literature is replete with research reports, models, case studies and "thought pieces" which demonsrate that communication and the mass media are vital components of the development process, especially at the awareness creation level and with integrated multimedia approaches. Some works point out that at the attitude, opinion and behaviour change levels, the effects of communication and the mass media may not be much. The employment of integrated marketing communications in sustainable development projects is recommended.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study uses communication model of feedback and signals to analyse the dynamics of nationalism, selflessness and discipline which are so essential in holding together African nations. Drawing from Miller and Rice's (1972) theory of systems organization, it points out that national systems must have attractions for individuals, groups, clans, and communities whose ideas compete for ascendancy in the national schema. National leadership, often rooted within clan or ethnic heritage, must eschew parochialism and allow for the expression of diverse group (ethnic) interests and opinions if nationhood (seen as an abstract term) is to acquire positive identification by the individuals, groups and communities.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The news selection process of African-American newspaper editors in terms of news about Africa, was evaluated by addressing two research questions: (i) How do African-American newspaper editors decide which African news to publish? (ii) What influences their decision about the quantity and quality of coverage? A two-page questionnaire was mailed to African-American newspaper editors in 1991 and 1992. The study hypothesized that editors' perceptions of a foreign news event had a direct and significant impact on the way they process the news stories they receive daily. The study reveals that gatekeeping practices of African-American newspaper editors were basically similar to those of other western editors. This was not surprising given the similarity in their education, environment and newsroom socialization. The African-American newspaper editors are distinct, however, in subject matter of reporting. African-American newspaper editors think though, that positive involvement of the United States in the affairs of African countries would positively influence the education of the American public about the heritage of African-Americans. The reporting and issues in African-American newspapers were also investigated.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper states that the "democracy movement" in Africa has reasserted the need for independent press activity. There has emerged independent radio broadcasting, which supports the abrogation of state monopoly of the broadcast media. It is up to the media educators and communicators to ensure that the main objective of the emerging media ought to be the improvement of the people's lifestyle, both materially and politically.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the problems and prospects of the development and application of communication infrastructures and products in order to achieve cultural synchronization. It discusses the subject from the perspectives of an emerging discipline, and against the background of ethnic and cultural conflicts in various regions of the world. It gives specific examples of the uses and applications of new communication and information technologies elsewhere in the world, and points out the tasks confronting African governments and the private sector.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The contention of this paper is that it is possible, though demanding, to develop a new type of journalism which would lead to the democratization of public communication. Based on the normative framework of the ultimate dignity of the human being, the paper argues that the African mass media are an aberration from the African democratic tradition. It observes that the conventional rules applied in the selection and management of news are obstacles to democracy. It ends by suggesting some ways in which the situation may be changed to allow for the development of a more democratic form of journalism.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper explores the nature of communication research going on in Africa The author argues that while the absence of a research tradition in Africa compels researchers on African affairs to adapt and replicate some American, European, and Soviet research strategies, there is a real need for communication researchers to take cognizance of the cultural context in which their research in Africa takes place. He singles out the "focus group' approach as being particularly suitable for data elicitation from Africans because it harmonizes well with their social-group orientation. This approach, he argues, has the merit of generating new hypotheses since it allows interviewees to respond or behave in unanticipated ways. The author, however, does not expect the approach to be problem-free and he makes useful suggestions as to how some of the anticipated problems may be overcome.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review