Language: English / Place: Africa - Collections - Michigan Memories Search Results

Description:: This article makes a case for improved news coverage of the rural areas of Africa as a vital component of African nations' rural and national development efforts. It offers a contextual definition of rural news reporting in Africa, and provides a theoretical and philosophical framework that should guide the African rural reporter on the job. The article went further to critically examine the dominant strategies for rural reporting, rural news gathering strategies and sources, some specialized techniques for packaging rural news reports, and the general and specific channels for transmitting rural news reports. In addition to the universalistic news packaging approaches which should be contextually modified and applied by African rural news reports who should live in the rural areas with the ruralites, this articles also recommended the Screw Model and the Promo-News forms of rural news presentation and systematically explained how these can be applied.
Date Issued:: 1988-01-01T00:00:00Z
Data Provider:: Michigan State University. Libraries
Collection:: Africa Media Review

Description:: This article disaggregates the population information, education and communication (IEC) sector into: population information which includes the technical and statistical information of awareness creation; population education through formal institutions (e.g. schools) and non-formal ones (e.g. adult education programmes); and population communication aimed at fostering interest, creating demand and supporting population programme activities. It describes the typology of population information end-users (information brokers) as including policy/decision makers and implementors, service providers and professionals, NGO administrators, university lecturers and researchers, community leaders, and media workers (journalists and producers). These end-users are characterized by the fact that they are non-demographers and hence the need to put in place a 'brokerage' system for translating specialist material into non-specialist information an important aspect of popularization. The mass media are then to be used to diffuse the information so processed to target condiences. The article surveys the mass media situation in Africa and proposes ways in which they may be used to disseminate population information more effectively and accurately.
Date Issued:: 1990-01-01T00:00:00Z
Data Provider:: Michigan State University. Libraries
Collection:: Africa Media Review