Michigan Artisan; 1908-10-25

Notes:

Issue of a furniture trade magazine published in Grand Rapids, Mich. It was published twice monthly, beginning in 1880. and GRAND RAPIDS 1RY Twenty.Ninth Yea ..-No. 8 OCT08ER 25. 1908 Semi-Monthly r Royal Morris Chairs "THE PUSH BUTTON KIND" You can make more money out of our NATION· ALLY ADVERTISRD lines of Morris Chairs, than you can by buying the unknown, unguaranteed kind. Our advertising campaign begins in the Saturday Evening Post in September and the Ladies' Home Journal in October and will continue through the Fall. Every month eleven million people will see our ads, a facsimile of which we show in this space, We believe we offer you the best selling proposi-tion in the furniture line today. They are unlike any other because they are either UPHOLSTERED OR WITH LOOSE CUSHIONS, WITH FOOTREST OR WITHOUT FOOTREST. ROYAL CHAIR COMPANY, STURGIS, MICHIGAN ------ ---.--------------------i II II~ 4,r' ''tr .... 'j .. ' Write us today for proposition for your town. Our No. 560 Suite will look well on your floor. ASK FOR CATALOG. Aulsbrook & Jones Furniture Company (Formerly Aul.brook & Sturgell) STURGIS, MICHIGAN Facsimile of OUT magazine ad"i.'er\isemt"n\s. III I II I III • 1• The Latest Table Success The New Northern Line a Distinct Hit No. 34 TABLE. During the last summer we announced a new line of tables-"The Kind that Give no Trouble". This line has had a splendid sale, with scores of reorders and many compliments from dealers on the fine workmanship we have put into these tables. There is no doubt that the Northern Line of T.,.bles has made a distinct hit and that dealers appreciate the "Kind tbatGive no Trouble." A table is the hardest thing in the world to keep in good condition unless it is made from selected timber thoroughly weather-seasoned and kiIn-dried, perfectly constructed, and finished off with extra care. Then it must be packed K. D. so the dealer can set it up himself at a moment's notice with tbe smallest possible troUble. Attention to these points is tbe secret of our success. Our styles have proved tbeir popularity as "Quick Sellers." They are just the shapes the public want, and we have a splendid variety of them to suit every taste and every pocketbook. The num-erousreorders we have had prove that our tables sell quickly at a good profit. All our pedestal tables are now equipped (if roquested) with the new DuostyJe lock, so tbat the pedestal is.kept solid up to (, feet extension, and may be divided for extension above .6.fceet. This is the very latest popular table device and we have been among the first to secure it. Our Jpui~zl table £0111!Og11-1shows our ful/line, and will be sent on rectipt of postal card. Our specia! table Jaltsman 'lllouid like to (1;// fin )'Oli if thilt iJ pOJJiblt. Northern Furniture Company SHEBOYGAN, WISCONSIN • of I }1ICHIGAN ARTISAN -_._------------ Sligh' 5 Select Styles Sati5fy Dealer5 MANY NEW FEATURES ADDED FOR FALL SEASON. II ~------------ EVERYTHING FOR THE BEDROOM (Medium and Fine Quality). Office and Salesroom corner Prescott and Buchanan Streets, Grand Rapids, Mich. \\Trite for catalogue. 1 -_._------------------_ ..... --_._--.... IIIII , GEO. SPRATT & CO, SH EBOYGAN. WIS. Manufacturers of Chairs and Rockers. A complete line of Oak Diners with quarter sawed veneer backs and seats. A large line of Elm Diners, medium priced. A select line of Ladies' Rockers.. Bent and high arm Roc:kers with solid seats, veneer roll seats, cob-hlerseats and up-holstered leather complete. High Chairs and Children's Rockers. rou 'Will gu ;71 on the ground floor 'Whtlf you buy from us, No. 542 Oak, Solid Seat. Price. $17&::. No. 540% Same as No. 542 on \ y Quartered Oak Veneer Seat., $18 ~::. • No. 542 The line includes a very complete assortment of Chairs, Rockers and Settees of all grades, Dining Room Furniture, Mission Furniture. Fibre-Rush Furniture, Reed and Rattan Furniture, Go-Carts and Baby Carriages. No 805 C 2 Our complete line of samples are displayed-In The Ford &. Johnson Co. hulldlng, 1333-37 Wahash Av•.• Including a special display of "otel furniture. ~ AU Furniture J)ealers are cQrdially invited to visit (nlr building. l -_._--- z MICHIGAN ARTISAN 1319--The Big Building Big every way---in size, in scope, in policy, in net gain to both exhibitor and buyer. IT'S THE BIG NOISE OF THE FURNITURE WORLD Exhibition is absolutely indispensable---the dealer demands it---but you must have exhibition of the right sort. That is just the sort we furnish but we've only a few left---no remnants. We will place you in close personal touch with 10,000 dealers every year who come to buy and DO buy. Don't you want them to buy your line? We have no out-of-the-way spaces. Every lot is on Main St., Broadway or the Public Square. Come in. The Door Pushes Right Open from Outside. Manufacturers' Exhibition Building Co., ,I 1319 Michigan Ave., Chicago. • , f' j'\r..,rf) , • \; I........ PuBLIC LIBRARY 29th Year-No, 8, GRAND RAPIDS, MICH" OCTOBER 25, 1908, Personal Appeal in Salesmanship. Stephen Girard, the eccentric Philadelpllia philanthropist, by his 'will endowing Girard CotJeg-e, made the strange pro-vision- as is known probably to most of you-that 110 clerg,y~ man could ever cross the porta.ls of that institution. Ac-cordingly, a guard has stood at the gate evcry day since Gir-ard College ..v.as opened to intercept any gentlem(:H of the cloth. Horace Greeley, the veteran editor of the New York Tribune, had a 'way of wearing a plain black suit and white tie that little betokened the flres of human emotion that often \-velled up in his breast. It is told that oue day as :Mr. Greeley ,'\'as passing through the gate of Girard College the guard stopped him with a, "Hey there-halt! Yon can't go there!" Mr. Greeley stopped and fixed his gaze npon tbe offender. "The hell I can't," he replied "vith emphasis. "Oh, thClf's all right, then-you can, sir," said the guard. opening wide the portClls to this son of e;l.rth. I recount this incident from American history to estab-lish my rights as alllbassador for the National Association of Advertising Novelty ?vIanufacfurers, to appear in these COUll' cils and have a voice in this Holy of Holies of modern pub-licity. If ,my old-time <\dveTtising 111all. 11Oldin.Q; to tl,e ex-ploded theory once cheriShed by newspaper and magazine publishers and agencies, that "therc is hut 011e way to ad-vertise, l'-should such a benighted soul cbim tha.1 there is no virtuous pUblicity in signs :wd calendars, paper wei'rbts and yardsticks, celluloid buttons and key rings, pocketbooks, l(';ul pencils, thermometer!", boys' caps, carpenters' 8prons, bor~:e covers and 1,vagon umbrellas-should such a, blind prophet of the old order of things dare to challenge my right as the spokesman for I<three-c1imensiol1 puh1icity," or say T cannot invade the precincts of this f"l.11eof advertisinQ-, I will ;l.i1S-wer as did Horace Greeley, to the effect 111at"T can qualify." Advertising, like religion am] medicine ,UJel goVef1l11'cnt and science, is <\11 evo1nti011. The old onlcr is cOllst:-lntly passing away. The new is on and ever l111foldin,C;-. In publicity matters surely times are not what they l1sed to be -and as Eel Gibbs says, "and never \'vere.'· Once advertisin~' was shotgun work. Broadsides were fired aimles'ilv at space in the hope of hitting somethin~. Then rifl~ nr,,(':tke crept in-the ptall of picking a customer and shooting- stn-d,g-ht at him. That evolution worked the principle of' ({personal ap-p('", l in ndvcrtisilH!, and -I\'e 11<\v(' all fot1nd ont that the strong-cr the element of "personal appeal" in any omD8ign the rnol-e successfully it sells goods. It is becallsc of this fact that all ;1dvertising specialty makes the strongest pos,~jble sort of per:,;onal <lpne:tl t11at :t hetter l1a111e fol' novelty or s,pe,.ialty (\dVCTtiSing i:-; "pc-sona1 appeal a,c1vcrtising." That is just what many ll1a11l1facfurers of busine"s souvenirs [llld advertising f)'ift ;>rtides call it. Am1 because of t11i3 h,t of appealin,rr to the heart and emOlions of the /1lu1tittJde ;1.<; spechlty 11'Nlia do and heCal1Se of thzlt further indisputable fact that the great masses of pe,o~ ple are quickest, easiest, cheapest and surest reached in that ,vay, it follmvs th:J.t no advertising campaign is complete which fails to lnehlde the use of advertising specialties in $1.00 per Year. some form. \Vith general publicity alone, you plow, harrow, fertilize and \vater the field, yet without dropping the seed of personal appeal-the sine qua non of the whole operation, the one step in all the publicity transaction whkh insures the sprouting of a harvest of purchasers and orders_ "The field of novelty "letter enlcosl1res" now being cre-ated l'\",kes every business hOLlse's mail take on new aspects of efficiency in getting orders. These enable a house to get full value for the postage it pays. Did you ever stop to realize that most every house pays for twice as much weight in postage as it utilizes? Drop a novelty in your ol1tgoing mails soliciting huslness or acknowledgiing bvors already received and it costs you nothing for tra.nsportatiotl. Your two-cellt letter will carry your message and your noY-elty hoth. Of course you could pile up circular matter to full weight, but you and I both know what happens when a letter weighed down wtth printed matter is opened, Yet a novelty is gladly received and wins consideration for the ITJatter. Personal appeal in an advertising sense is rifle shooting to hit the very heart of the prospective customer, There was a strong pcrsonal appeal ill that verse of scripture, to 1\lm;- tr;\tc, which the old negro preacher selected as his text when he nrose and said: "RretllTen and Sistern, I takes my text from the one-eyed verse of the hvo-eyed chapter of the three-eyed Jolln: (Paul, the apostle, pinted his pistol at the 'Phestans.''' Could any-thing be hetter advertising? Volhether writing au ad or an epistle to get business, the message should be pointed just like a pistol straight at the hearts of the people whose trade is solicited. This is one phase of "personal appeal" in ad-vcrtising-- that one phase of thc subject perhaps that most of you are familiar with. Advertising, broadly speaking, may be divided into two main purposes; to give infmmation and to make personal ap~ peal to prospective customers. Informative advertising is the oldest, best known, most used and likewise the most expensive br!lnch of advertising. It is well defined by the term, "general publicity." Tt talks to the intelligence, to the r(',<\soo. It -is cold, impersonal, thoughtful, hut exceedingly forceful if done at all well. It mnkes a trade mark [LlJd its coml11odities household words. 1t makes everyone know about the advertiser. It makes people think and talk about him. Surely these are prim~ requisites ill an advertising campaign. They are the founda-tions of a great seIling campaign, but they lack the super-stmcture; they lack sufficient "personal appeaL" Ld me define these terms "novelty advertising" and "spe-cialty advertising" before going further. In some ways both terms arc insufficicnt :J.nd misleading, You know that no science 01' system or institution can be defined and explained by a single term. Even a brief statement of essential facts is somet-imes misleading. You remember the Irishman's epilOme of King Solomon, whom he described as "tha.t wise old guy who had 3,000 wives and slept with his fathers." How does specialty advertising accomplish the iujection MICHIGAN ARTISAN Ind. •I RICHMOND CHAIR CO., Richmond, Double Cane Line "Slip Seats"-the latest and best method of double cane seating. Catalogues to the Tl"ade. I• of the element of salesmanship into an advertising campaign? Listen. The desire to get something for nothing is one of the oldest of human emotions. People of all classes and condi-tions, if approa.ched aright, are always ready for a gift. There is that about the pre!:icntation-cven of a trifle-to:) on~ which warrrs the cockles of the heart and makes one feel kindly disposed to the donor. It is a little article that 15 ttseTul, perhaps, such as a novelty cigar cutter or key-ring; or perhaps it is very beautiful, as many advertising novelties of trifling value aTe; or likely its newness and uniqueness be-stow an inter(:'~~tupon it in excess of its \ralue; or possibly it is a funmaker-sotrething funny or humorous which old Gray Head will laugh at and spring upon his friends, or take home to amuse his children with. No matter. He accepts the little advertising novelty you send him with a, distinct feeling of interest, of apprec.iat.ioll, of gratitude and these states of the mindU1'cons;~ol1sly incline this pE'.rson f,)'vor-ably toward your p:'opositiou and stimulate a desire to gjve you his co-operation. As a sort of subconscious reflex ac-tion he resolves to buy your stuff \vhen he has the chance. Your advertising meS5a.ge is read and given a great deal more attention than it would otherwise secure. Intelligent appreciation of what you have to sell then mingles cordially with his desire to help you and give you his patronage and out of that wedlock of. knowledge and personal appeal is bo:-n the desire to purchase your goods; is born orders. Specialty advertising is "personal appear' advertising be-cause it tallrs to the individual in language that he can understand. Buying is always an individual matter. Peo-ple may be educated in masses, but they don't buy in masses. Their decisions to buy and their a,cts of purchasing- are al-ways the movements of jndi~'iduals. lienee that method of advertising is the best "closing argument" of any campaign which best singles out the individual ani makes the gl-catest impres;ion t1pon him. How can individuals be reached best? How are the ninety nnd lline influenced among men and ·women and chil-dren? Are they swayed most by reason or emotion? Are they crea.tures of heart, of impulse, of feeJil1g or are they ruled by the sway of brain? vVhich writes most of human history-the mandates.of thought, of reason, of cold intelli-gence or the tug of human heart strings? There can be no doubt. There is no ground, for an in-stant of debate. Mankind and womankind and childkind are ruled by their hearts, their emotions. They feel and act ac::- cordingly. They want, and that settles the matter, One in a thousand is ruled by his reason and we single him out and call him jurist, statesman, philosopher. The 999 arc ruled by their fe~lings. Now don't you see why "general publkity" so often fails to do what is expected of it? It educates. It makes the masses know that ,In a.dvertiser makes a certain k.ind of goods. It may even carry the impression of superiority tD a high degree, but as yet the well springs of human emotion have 110t been stirrc,d up, the matter has not been brought home personally to the individual, his desire of possession has no, yet been stimulated. The appeal is as yet only to reason and intelligence-and most people haven't either when it comes to determining their course in life, or if they have reason, they refuse to use it, but do about as they feeL Thus specialty advertising rightfully analyzed lUust be di-vided into "pers:)nal appeal" awl "psychological appeal" and both are valiant business getters. From the allusion made ·1 Grand Rapids Caster Cup Co.-~ 2 Park wood Ave.. Oram! Rapids_ Micb. I We are now putting (Jut the best Casler Cups with cork b!1ses ever offeree to the trade. These are finished in Golden Oak aud Whlte Maple in a light finish. These goods are admirable ror polished floors and furn-iture rests. They will not sweat or mar. PRICES: Size 2}( inches ..•.•• $4.00 per hundred Size 2U inches······ 5.00 per hundreu Try a Sample Order. F. O.B. Grand BapidS. • to this "general publicity" feature of the various sign special-ties you must now be prepared to understand what is true, that it is· possible and easy to frame up and conduct an entire national· campaign from '''general publicity" to final "personal appeal," with its stimulation of desire for possession, by using nothing but novelties and specialties. Considering all the other featUres of specialty advertising, this elasticity is in.,. deed· noteworthy,-H, ·S, Bunting. - - ------------------ MICHTGAK ARTISAK r----------------------~~ I IO~.1I0,112 I nOlln Division~t.h:= ;~ .~ I Oldn~ Rd~i~s III I JI E I N II ~A I V I E R I s II P t R I I I, TN I E I R ! s I B I I N I ~ ! ~ I 5 IO~,liD, 112 norln Division ~t.I I Oran~ Rd~i~s OUR BUILDING Erected by White Printing Company, Grand Rapids, 1907. PRINTE R S B INoERS EN GR AV ERS Engraving Company :: White Printing Company I Michigan Artisan Company 1M. IChI·gan h..--- • --' MICHIGAN ADDED LUXURY OF FLAT LIFE. Features of Up-to-Date Apartments. It almost seems a.s if a limit had been reached in the con-ven1ences and Jabor saving devices installed in the newest and most expensive flat houses. Unless an aeroplane for each tenant wefe thrown in with the rent there seems to be very little left to offer the dweller in the modern New York apartment. Now a woman can entertain unexpected guests a.t a mo-ment's notice by simply phonoing for one of the extra bed chambers provided by the management. One's children can play in a private roof garden playground while the older folk take an airing under a pergolfl~ It is possible- to have ice in one's room in a twinkling without the bother of having it brought into the apartment. All the la-undry work is done in a co-operative laundry at the top of the house, letters can be mai\edby simply stepping outside the apartment door, maids, cooks and waitresses are supplied on order for allY function and electric buttons dis- ARTISAN York and goes far to prove the statement made SOIne time ago that the day was not far distant when there would be comparatively f,ew private dwellings in Manhattan except tho'5e of the very rich. Though the r'ents may seem exorbitant to the average per,- son-for instance, from $l,5CO up for one room and bath and from $3,COO up to $6,000 or $7,000 for a housekeeping apart-ment of nine rooms and half a dozen baths-they do not sccm so high to hundreds of others, for long before the newest flats are finished there are plenty of tenants not only ready but eager to take them. Children are not barred from the newest and most expen-sive apartments. On the contrary, tl1ey are welcomed, and high up on the roof playgrounds have been designed for the litt!le folks. These are fitted up with swings, tennis courts, and a big floor space for rolIer skating. Just adjoining th¢re is usually a promenade, a pergola for the older folks, where a wonderful panoramic view of' the city is obtained ;U1d where one can get the air without going away from one's own doorstep. Think of having always available rooms for chance guests one mig"ht be unable to accommodate in one'.:; own flat. The rooms are all furnished comp;ete except for bed linen and towel::.. These are fur-nished by the hostess natur;,.[Jy. Think what <l" joy this is to the housekeeper, the hospitable wo-man who loves company and who in her own home trembled at the a.rrival of the unexpected guest. Not only can ext~a guest rooms be secured, but extra servants are provided by the manage-ment at a moment's notice. If a woman wishe~ to give a dinner party and needs an extra wait-ress all she has to do is to order one by phone and the maid appears all spick and span in cap and a.pron. Likewise, if the cook makes troub~e the mistress has only to call for a substitute. The kitchens are marvels of convenience in the hig'her priced apartl'nen!. A $6,500 flat's kitchen will be quite as commodious as that in any private dwelling, mueh larger than son:e. Besides the coal range there is usually a.n electric stove also, to be used in emergency or in lieu of the coal rallge. Instead of having one's room filled with the steam and unpleasant ..v.ash-day odors, the wash-ing is all done in the laundry at the top of the house, where 150 tubs are installed. Large iron-iilg rOOI11S,two or more, and as many drying rooms, are also for co-operativ~ service and there are steam drying lockers which economize time wonderfully. No ice is ever brought into the apartment from outside, yet it can be had at any time. In the refrigerator are coil~ through which refrigerated b,ine is forced. Here articles of food are kept as cold as may be. \Vhen ice i:-;needed all th,J.' one has to d.o is to set a vessel of water on the coil and in a few moments the ice is ready. To have one's steam radiators concealed and out of sight is one of the delightful improvements in the modern apartments. Nothing, seems quite so ugly as an exposed radiator. Now they are placed beneath the windowsill and so covered with wainscoting that they a,re wholly invisible. They are so constructed that the cold air enters the galvanized iron box which encloses them at the bottom and is heated as it passes upward throug"h the box and register at the top. This method preclUdes any cold draught in the room. The duplex apartments-those on two floors-are a great joy to most women. The're is about them the exclusiveness Home of the Mechanic Institute-School New York City. of Mechanic Arts, close closets in unexpected places, cook one's dinners, tell the time and accomplish many more interesting things. All this marks a turning point in the home life of New MICHIGAN ENGRAVING CO., Grand Rapids, Mich. ENCRAVERS BY ALL PROCESSES. MICHIGAN ARTISAN 7 r • Single Cone All Steel Springs Furniture Trade. II $2~ Each I Net I Are very popular with the $2~ Each Net No. 46. Single Cone. $2 Each. Net. We manufacture a full line of Single and Double Cane All Wire Springs. SEND US YOUR ORDERS. SMITH &. DAVIS MFG. CO., St. Louis . .._-------- ._-_._------_. of the private dwelling and the cOllvenience of the Bat. One of the especial advantages enjoyed is the fact that not all the apartments are built alike. Every woman loves variety and every woman who has gone fiat hunting knows to her SOf-row that there is little deviation in fiat arrangement. . Now one can get an apartment \vhich is as unusual ill style and division as it is novel in arrangement. )J0 two apartments In the same building are precisely alike Space has regulated this in a measure, but a distinct effort has been made to secure artistic and surprising results. Tn one of the big co-operative studios where the apart-ments are all duplex some charming schemes have been car-ried out. One artist and his wife who are utilizing t,vo studio apartments have had sliding doors cut through so that the rooms when thnnvn together make an auditorium some 100 feet in width, Entrance to one studio is gaincd through a concrcle arch_ way in Gothic style which supports one end of the bakony. This balcony, onto which opcns the slceping apartmcnts, rUns straight across the room. From the arch to the wall it is curtained off, making a, charming little reception room. The bedrooms are wholly different in each apartment, hath in style and size. One has half size Dutch windO\vs, the other deep embrasures and French windoy,·s. In each, as indeed in all modern flats in ::\'ew York, the most important of all rooms is lhe kitchenette. )[ ew Yorkers should have as their coat of arms a kitchenetle decorated l,vith a cook rampant and a crest shO\""ing the arm of victory-a mailed hand ·waving a chafing dish triumphant, as indicative of the New York woman's emancipa.tion from the enslave-ment of the domestic problem. A woman had largely the planning of one of the most at-tractive of the studio apartments, so there are plenty of clos-ets and closet room, and ill the most unexpected places. Be-neath the narrow windillg stair tha.t ascenc\s to the mezzanine floor, for instance, a series of drawers of varring sizes is built in. An entry ',vay, the sides of which to the uninitiated are seemingly fitted only with ycry handsome panels of wood, may by a pressure of a button open and disclose to view a Sp;Lce sufficient for a man's entire wardrobe, or at least ;'\ woman's 1Ierry \Vidow hat. Corners have been utilized and china cabinets have been built ill, and then there arc the regulation closets, but roomy olles such as one used to have at home and all lighted by electricity. 1Errors are ':',et in closet doors, thus obviating the neces-sity of a a pier glass. In the living rooms are real fireplaces, not gas logs or make-believe ones, but fireplaces in which real country logs can be hurned. A bout the baseboard of the hving roorn are placed at lntc:rva]s connections for elec-tric vvires, so that if one wishes to have an electric lamp on a convenient table no more of the wires than is necessary \vill show. In the very newest of the housekeeping apartments the building is constructed around a court so that all of the rooms are light. In the centre a fountaill will play and a luxury of exotic growth ~Lbound. A sub-courtyard for tradesmen's ·wagons is a Ieatl1re. )1"0 wagons will be allowed to drive into and stand around in the main courtyard, but all will drive down into the sub-courtyard by 11le~n5 of an inclined driveway. The house's eight service ell ~·ators will go all the v,ray down into the sub-courtyard and the tradesmen ean deliver goods at the side door of each apartment. This is an important fealure of modern apartment house improve-ments from a. constructional standpoint and those who are able to afford it will appreciate it.-SUll. @ * @ Cabinets with openings in the panels to permit the dis-play of fancy postal cards is a late suggestion. \Vhat next? 8 MICHIGAN ARTISAN • •I -. a. •• PART OF SUITE No. 1516. Made by Nelson-Malter Furniture Co., Grand Rapids, Mich. MICHIGAN ARTISAN EVANSVlLLL EVA1\SVILLE, Ind., October 23.-Ul1sines!-i ·with the fur-niture manufacturers of Evansville and the neighboring cities has held its own very well during the past two vvceks. COll-ditions are more encouraging than for the past 51x months and it is believed that business will improve steadily. The tHan)' friends and admirers of :Mayor John \~/. Bochr:c, wbo is rnakillg the race for c(l1lgress ill this (the first) 111- dial1<L congressional district, arc watching his canvass with a great deal of interest. 1\layor Boehne is connected ,,,,ith sev-eral local furniture factories and is also interested ill the mal1ufacttl:"c of stoves and he has elOHt much to upbuild the city. Evansville furniture manufacturers "vere greatly interested in the annual convention of the Ohio V,illey [mprovcment j\ssociatiotl which 'was held at Luoisvillc. Ky., October 22 and 23. It was one of the largest and lliOSt successful con-ventiol: s in tile history of the as::;ociatio!l. The association has as its object the huilding of a sy:otl'lTl of locks and dalllS on the Ohio river all the way to Cairo, 111., in order to nwke a nine leet stage of water the year around. FUl"lliture <1nd veneer manufacturers here and at other points along the lo..v..- er Ohio river say this ..v..ill be necessary ..v..ith the completion of the Panama canal. Among the Evansville firms that werc represcnted at the Louisville convention were the fol-lowing: Karges Furniture Compally, Benjamill BO."hC', milll-ager of thc Globe Furniture Company, Evansville V cneer Company, Evansville Desk Company, \V. A. Koch of the Evansville Metal Bed Company and the Advance Stove \Vork3, John C. 2utt of the Evansville J'vIirror and Beveling [ompallY~ Van Bchrcn :\Janufacturing CompallY, Indiana Stove \Vorks, Southern Stove \Vorb and }fayor John \V. Boehne. Henry Stolt%",a former \\'cll known furniture manufacturer of this city, but for the past thirteen years leading a retired life, died a fe\v days ago at his home at Kratzville. Among' thc children are Gus Stoltz of the Stoltz-Schmitt Furniture Company. The corner stone of the nC\v Furniture Exchange was laid a {(',w days ago. .l\layor John \V. Boehne, who was master of ceremonies, pla.ced in the corner stone a copper box that contained copies of local newspapers as well as copies of sev-eral of the leading furniture journals of the country. A. F. Karges of the Karges Furniture Company presided and nude a few appropri.ate remarks. sayillg that the hu~ltling-, when c0l11p1eted, \vould mean another step of progress for Evansville. John R. Brill, a ,,,ell known attorney of this city, made an nddress which was pleasing to the large crowd that assembled in honor of the occasion. It bas been de-cided by the hUllt1illg committee to make the buihhng eight stories high instencl of seven. This is done in order to meet the demand for offtces. There have beel1 1111merOt1Sde-mands for office 1'00111 in the nc\-\, buildiing and the chance" arc that by the time the structure is completed in February tllat al1 the office,s win be taken. The new b\.\ild~ng is only half a block from the COUl·t honse <Llldwill make an ideal office building for att0t"11eys and real estate men. The veneering: business has picked up. At one local plant it was stated that orders on hand will keep the factory busy for the next etght weeks or perhaps longer. The pros-pects are that the winter trade will be quite active. The plant of the E. Q. Smith Chair Company all the river front at the foot of Chestnut stre"et, that was condemned some time ago by the city in order that it might be se-cured for park purposes, will S0011 pass into the hands of the 9 city. Judge Louis O. Basch of the Vanderburg circuit court has appointed the follovv'illg a.ppraisers who will decide what the city government will pay for the property: Andrew C. Rickhardt, Charles Heilman and Elder Cooper. They will proceed al 011ce to put a valuation on the property and then the city ,viII pay over the money, thus completing the trans-fer. The members of the board of park commissioners here are arrang'ing to tear down the facto"y buildings in a short while. "Gus" Hartlllctz of the Hohcnstein-Hartmetz Company is interested in the real estate husiness as well as many other industries in the community. IT e is a young man of activ-ity and one of the leaders in the local business world. His many friends here are glad to know that he is fnst climbing the Indder of success. C. E. Booth and 1. E. Terrell, traveling salesmen fo,- the Big Six Carloading Associati.on of this city, have gone to Texas. The reports from that C0U11try SJy that crops are exceeding;y good <tl~d that the prospects for good business this winter ver,Y promising. C. \-V. Ta1ge of the Evansville Vc;~eeril1g Cmrpany S:l,Y.; he IS ntisilcd that this winter will bring ill a good trade. He --------------~ STAR CASTER CUP CO. NORTH UNION STREET, GRAND RAPIDS, MICH. (PATXNT Al-'t'LU£L> FOR) We have adopted celluloid as a hase for our Caster Cups. making the best cup all the market Celluloid is a great improvement over bases made of other material. \Vhen it is necessary to move a pit'ce supported by cups with celluloid bases it call he done with ease, as the bases are per-fectly smooth. Celluloid does not sweat and by the use of these cups tables are never marred. These cups are finished in Golrlt'n Oak and White Maplet finished light. If you 1rilt t?"y a sample Qrder of theBe goods yon wi I de8ir6 to handle tltem in qwrnt.itie8. PRICES: Size 2%: inches ·$5.50 per hundred. Size 2;{ illehes., 4.50 per hundred. '. o. b. Grand Rapids. TRY A SAJIPLf!J ORIJER. I!I• S<:lysthat his business has picked up at a remarkahle rate and he believcs the p:;l11icis over. Mike Breger of the Specialty Furniture Company says tbat it mnkes no difference hO\\' the election goes, that his company will he doing business at the "san,e old stand." Eli D. 1I1iIler says that his folding bed will go on !:lelling just the same <liter election as before. He says people for-get politics when it comes to buying folding beds. @ * @ Trade is very active in all branches in Portland, Oregon. High prices rule in both the "\\'heat and fruit markets and money is more plentiful among the farming communities than for several months. The month's wheat exports frorn Port-land for September "\"ill be the largest in the history of com-merce from the vVillamette river, 2,000,000 bushels being es-tirnated at a value of $23.000,COO. Grain inspectors of the state say that castern \Vashingtoll bankers never had so much money and that farmers never were so well fixed. @ * @ George Turne:--, formerly of Roseburg, Oregon, has pur-chased the Bandon Furniture Company at Bandon, and the I1rm name has been ehang'ed to TUrIler & Woodruff. 10 MICHIGAN ARTISAN I Moon Desk Co. MUSKEGON, MICH. No. 483. ~._-----------_. *************** t Where is the unmarried man who has t t 110t honestly wished for a comfortable t t home of his own, where he could gather t t about him his favorite furnishings, and t t undisputed enjoy their use; a rocker that t t just· fits, a 110rris chair that's always t t waiting for him, a library table, his lib- t t rary table, upon which he can always t t find his favorite daily or maga,Zinc, his t t pipes always dry or his cjgars always t t moist, just right and ready. And last, t t but most important of all, his wife. who t t pleases him, humors him, teases him, and t t helps him el1joy the greatest real pleas- t t ures of life as often as he wishes. Where t t is the boarding house that satisfies him t t all the time? \\rhy don't you marry the t t girl? "VVe'llfurnigh the home. Don't t t make the mistake of thinking you can't t t "afford to furnish a home, for we can fur- t t nish one or any number of rooms, wheth- t t er it be one or a dozen; whether you t t have only a little or a great deal to spend t *************** @ * @ Promoters of Matrimony. Ferguson Brothers of Coffeyvillet Kansas, are serving their state and community well through their efforts to pro· mote matrimony. In a very attractive folder recently mailed to single men residing in their city and vicinity the firm dis-cuss the matrimonial problem as follows: Chas~ & 'lv' est and one or two others were able to supply the people of central TO\v<lwith everything needed in the Une of house furnishing goods; yet the young men were undeterred in their resolve to try their fortunes in the capital city. Opening up ~ small stock, they proceeded to stir up the town and surrounding country and in a short time the pea· pie were given to underst~nd that a pair of rea] merchants were in their midst. ThlY gained a foothold and gradually The figures of a handsome young lady and a good-looking young man, with hearts pieced by the darts of the God of love, illustrate the problem. Several pages axe used in set-ting forth the inducements in the line of home furnishings offered by the firm. The folder contains a good idea, well carried out. No. 317 MUSIC CABIl\;ET. Made by the Mechanics Fumiture Co., Rockford, Ill. expanded their field of trade; now they rank very high in the business circles. The firm has invested over $100,000 in stock and will add two floors to their commodious buildin6" in the near future, expending $25,000 upon the same. @ * @ A Prosperous and Progressive Firm. A few years ago two young men, the Davidson Brother,;;, looked over the dty of Des lI.-Ioinesin the state of Iowa, and decided to make a pla,ce of importance for themselves in the community. It was then supposed that the Harbachs, Newell, MANUFACTURERS OF OFFICE DESKS FOR ALL PURPOSES Improvement on the Pacific Coast. John R. Shelton of Shelton & Shanks returned from a tour of the Pacific coast and the mountain regions of the west a few days ago. He reported an improvement in business con-ditkms and good prospects for the future. - .- ----------------- MICHIGAN ARTISAN fJJ If you have not received a copy of our last Catalogue you have not received the BEST thing in Dining Room and Library Furniture. WRITE FOR IT. Rockford Chair & Furniture Co. ROCKFORD, ILLINOIS. -_._-_..... OUR OAK AND MAHOGANY DINING EXTENSION TABLES ARE BEST MADE BEST FINISHE.D VALUES All Made from Thoroughly Seasoned Stock. LENTZ TABLE CO. I• N ASHVILLE, MICH. No_ 8241;'\ ___.--------1 I[Whi te Prin ting Co. GRAND RAPIDS, MICHIGAN HIGH GRADE CATALOGS COMPLETE 11 ,I 12 MICHIGAN ARTISAN ---_. ---------_._--_._-------_. --------------~ Samples SLowD,Manufaeturers' Furn-iture Exchange, Wal>aah Ave. and 14th St., Chicali<>• Hafner Furniture Company ESTABLISHED 1873. 2620 Dearborn St., CHICAGO No. 5006 Rocker. Beautdul colonial desillD with latte ears, plain seat and tufted back. The arma are lIIade Per. fectJy plain with a button bordei: The hardwood frame is of select-ed birch. 6nilhed in mahogany. Fi~ tow. mou and cotton Spli~edge lieS'. Couches, Box Couches, Adjustable Lounges, Davenports, Bed Davenports, Leather Chairs, and Rockers CATALOG UPON REQUEST. ...._---------------------------_._---_._---------_ .. Price, No. 1 Leather, $25. CHICAGO. IlL, October 25.-As the presidential cam-paign draws to a close business men in all lines aTe l)fepar-ing tei lay aside politic~ and do business. The managers of the big furniture exhibition buildings at ehustling to get everything ill shape for the January sales and manufacturers are working on their 1909 patterns. Trade as a whole has considerably improved, although in a few instances there is some complaint. However, everyone seems confident that business wiJI improve at once after the political campaign is over. President Joseph Meyer of the ~/ranufacturers' Exhibition Building Company is well satisfied with the outlook for Jan~ nary. Every foot of space in the big building at 1319 Mich-igan avenue will be leas cd, and many of' the leading lines will be on exhibition there. Thirteen-nineteen has always been one of the fa.vorite places to shmv furniture, and the fact that many lines that w'ent into the building thc first scason are there still is sufficient evidence of its popularity with the dealers. The Johnson Chair Company's new factory at North ave-nue and Forty~fourth street, has reached the third story. When· completed it will be one of the greatest cbair factories in the world. The Hafner Furniture Company, established in J873, is the oldest parlor furniture house in Chicago. Thirty~five years of successful businc5S is a record that very few in the urnitnre business, either as ma.nufacturers or dealers, can boast of. Their new catalogue is filled with illustrations; a1:J descriptions of well made and attractive upholstered furniture. It's a handy s;alesman, atway~~ready to serve you, and should be on every dealer's desk for constant reference. The name of the Koenig & Gatner Furniture Company has been changed to the Herman Koenig Furniture Company. The Gamer interests have been purchased by Mr. Koenig, and he is building an entirely ncw factory at North Green and Chicago avenue, which will be ready for occupancy early in the spring. "Fol1rteen-Eleven!" Ask any manufacturer or dealer in furniture between the two oceans what that means and he will a,tonce say, ""~\'Vl1Y, that's 1 the big furniture exhibition building at 1411 Michigan avenue, Chicago. Fourteen- Eleven has gonc into new hflnds, but not men HCW to the fur-niture business. Lyman R. Lathrop and his brother Ho"ward arc old timers in the furniture business and are tho:-oughly familiar with all the ins and outs of the business. They in-form the :''1ichigan Artisan that since they have taken over thc building a great many applications for space have bcen received, and that every foot of available space will be occu-pied. The elevator in the front building is to be moved further forward and other cxtensive improvements will be made. The Fourteen-Eleven Company have set out to make this the most popula~, the b~st known and the greatest selling center of furniture in the United State-so No""" watch the indicator and see them climb. @ * @ Hugh T. Imnan, 'who owns a large pa.rt of the city of At-lanta, Ga., has purchased the vVare~IIatcher factories. If his success as a manufacturer shall be no greater than was that of the Ware-Hatcher bunch, M:-. Inman will not so powerful financially at the close of next year as he was when he pur-chased the plants. MICHIGAN ARTISAN CUPID DEMORALIZES DEPARTMENT STORE. Waukegan Firm Reveals Enmity Toward Little God of Love. And now a wail goes up from "Dan" Cupid that depart-ment st():-e m<lliagcrs are organizing a,gainst him. \-Vhat with divorce courts, affinity finding bureaus, and the like, it is a ,vonder that he is able to eke out an existence at all. And when he did find a Geld where he could quietly practice his archery am.\ was beginning to get back into his old form, another lot of signs are ll<tiled up barring him from the pre~ serves. The campaign against Dan, began recently in a store in \Vaukcgan, and it is expected the \VarfaTe 'witt spread all along the Jinc, This want ad appen,red: "\V./\NTED-Two or three lady clerks who have no pres-cnt intention of getting married. Yo others need apply. Young ladies \vith no regular gentlemen friends preferred. Apply in perSOll to the George R. Lyon & Son store." In this p<lrticular store it is sa.id there has been a marriage among the sales force to every two bargain sales. Ot~e crowd of ladies was pretty \v('l1 married off amI a llCW set had just gotten on to the ropes. It seemed as though there might be smooth sailing for a time when sllddenly Cupid broke out again. ilIiss Nina, Kennedy \valked into the man-ager's office. "Guess I'll resign," she said. "'\lhy, what's the matter? l-\re the hours too long? Aren't you getting enough-" "Oh, yes, that's all right, only-well. T don't think I'll ~---- 1 13 have time to work for you allY more; I'm-I'm going to be married." l\fiss Kennedy is to .v..e..d Claude Bates next month. And double bars went up against Cupid with the publica-tion of the unique ad. @ * @ Running Overtime. OWillg to the greatly incre8sillg popularity of Royal Push Dutton chairs-b8eked by extensive advertising in Ladies' Home Journal, Saturday Evening Post, Colliers, Everyhodys, Cosmopolitan and \"1I,r oman's Home Companion-the Royal Chair Company of Sturgis, Ivlich., have been running nights for the past ten weeks. After nine years of perfecting their push button appliances a.nd learning to make thc best Morris chair possible, they are at last getting \vhat they aiC striving to earn. They make eighty-fixe designs in oak, genuine ma-hog'any and imitation mahogany. @ ~~ @ A Splendid Outlook. O. K. BrO\vn has just returned from the northwest, tak-ing in all the principal points in V<lashington and Oregon. He finds bnsiness in a very he:llthy' and prosperous coml1tlon and a splendid outlook for the fall trade. At a town in eastern \Vashington the fa.rmers have 500,.Oeo bushels of \vheat ready for market. at 80 cents per bushel, making $400,- 000 to be distributed ill that loe81ity. Similar condition.:> exist in all of the eastern \;Vashington and Oregon to\vns. He will remail' in the city until the latter end of the month and will then take in the southern portion of the state. MORTISER FORMER OR MOULDER COMBINED MACHINE Complete Oullil 01 HANO and FOOT POWER MACHINERY WHY THEY PAY THE CABINET MAKER He can save a manuIacturer':; profit as well as a dtl'aler's profit. He can make more money with less capital invested, He can hold a hetter and more satisiactory trade with his cllstomers. He can manufacture in as good style and finish, ana at as low cost as the factories. The local cabinl't maker hl.ls been forced into only the dealer's trade and profit, because of machine manufactured /{oods of factories. All outfit of flarnes· Patent Foot and Hand-Power Machiut'Ty, reinstates the cabinet maker wfth aavantag-es equal to his competitors. If desired. these machines will be sold on trial. The purchaser can have ample time to test them in hiS own shop and on the work be wishes them to do. lJescriptitl6 catalogue and price list lree. HAND CIRCULAR RIP SAW No. S WOOD LATHE No, 4 SAW (ready fOT"cross-cutting) W. f. &. JOHN B,\RNES CO.• 654 Ruby St .• Rockford, III. Il HAND TENONER No. 4 SAW (ready for ripping) No.::4 SCROLL SAW '------------------------------------_ .... No.7 SCROLL SAW 14 ESTABLISHED 1880 MICHIGAN ARTISAN PUBL,ISHeO I!I'T MICHIGAN ARTISAN CO. ON THE 10TH AND 25TH OF EACH MONTH OP'P'ICE-I08,110.1t2 NORTH DIVISION ST., GRANO RAPIDS. MICH. ENTERED .1.8 MATTER OF TfolE SECOND CUl8S A sale in an Indiana town is rather novel and is reported to have been followed by good results. The merchants of the tOwn agree to have what is known as a "dollar day." Each merchant offers exceptional values for one dollar. A large general advertisement is printed in the papers and two prizes arc offered-one of $5 for the merchant who, in the opinion of the readers of the paper, offered the bestbargail1 for a dollar, and the other for the reader who selected what appeared to be the biggest bargains. The votes were sent to the newspaper on posta 15. It resulted 11)stirring up great interest in the sales, and heavy movement of goods followed. Of course, some price cutting on dollar offers was done, but it is said that this was not a feature, and the general sales more than balanced the loss. In commenting upon the above the Oregon Tradesman wisely says: "The scheme might do once in a while. Its novelty would seem to be its strong-est drawing merit." "t" "t" The merchants of Galesburg, Ill .. have signed an agree-ment not to patronize "hold-up" schemes. Advertisements are refused to publishers of programs, score cards, director-ies, also donations to church fairs, suppers and prize contests. Benefit tickets for entertainments will not be purcha.sed. At least $10,000 is saved annually to the merchants. No argu-ment is needed' in support of the wi~dom of this policy. "tel- "to The "first call for breakfast" on a railroad train is not in-frequently uttered by a ~aby. Its call does not bring many responses. ]\ilany merchants must be rated in the baby class when making calls for business. Their advertisements are so weak that they are never read outside of the homes of their familie$. "t" "t" 11uch of the improvement noted in the business of selling goods by rctail is the outgrowth of competition. The spur of necessity has created the sharpest rivalry. The stores would not be 50 clean, so attractive or so successful but for competition. If the reports published from day to day of the enlarge-ment of store buildings and the erection of new ones in var-ious sections of the country are well founded, considerable business will be transacted next year, no matter how the elec-tions may result. "to "to A little self-examination by salesmen who complain of lack of promotion or small salary will reveal the fact that the fault lies with thcmeslves. If they would "ginger up" ad-vantage to themselves as well as to their employers would be gained. If One million dollars worth of goods were sold at the act-ual cost of the goods and handling, yielding no profit, a hand-some margin would be realized on the discounts granted by manufacturers. Although Chicago's population is less by one-half that of London, the annual sales of a single department store in the former city are said to exceed all the large stores of London combined.. °t" "t" After the lights are turned on the display windows do their best work. It is not wise nor economical to deprive them of light sufficient for their proper illumination. "to "t" The "Cottage Funeral Parlor" is the cheerful name of an undertaking establishment. It is such a pleasant looking place that one feels like entering and remarking "Do it now." °to "to One's trade may be large, but the desire to make it larger is ever present. No matter how many customers one may have there is always room for Ol1e more. °to °t" After election the case makers' association will meet in Chicago and talk over the matter of prices and discounts for the first half of the new year. °tO °to Don't push a customer out of the door after making a sale. He may be reminded of things he needs if allowed to wander through the stock. °to "to Originality in advertising, personality in salesmanship and di5cretion in selecting stock are winning hands in the world of business. "t" "t" A cheerful phsiognomy may resemble a rubber shoe stretched around a telephone pole. but it helps to make friends and sell goods. "to "fo The father of achievement is confidence. It reinforCeS ability, doubles energy, strengthens mental faculties and in-creases pOwer. °t" °t" The salesman with the greatest number of friends has an asset which is worth something to him and to his em-ployer. "to "t" The trading stamp has had its day. 1'\0 argument that might be presented would restore it to public favor. °t" °t" The sales of the stores located on Sta.te street, Chicago, amount to $8,000,000 during the holiday season. The d:i:splay window is always at work. retailer to make its work profitable. "t" °tG There is no need to worry about glory if a man can win substantial results. It is up to the °to °to The man who waits for assuranCe of success never attains it. ·t· ·t· "Know thy goods" is an important maxim in business. "t" "to Success is a habit. Acquire it. MICHIGAN ARTISAN --_._--, Askjor our Fall Suppl£ment. It gives all that is good in Furniture Politics. •I in the. United States, suitahle for Sunday Schools, Halls, Steamers and all public resorts. We also manufacture Brass Trimmed Iron Beds, Spring Beds, Cots and Cribs in a large variety. Smd jor Catalogue and Prices to KI\UFfMI\N MfG. GO. ASHLAND, OHIO VOTE FOR McANICS! AND YOU VOTE PROSPERITY INTO YOUR STORE. oVote straight ticket. o Buffets. o China Closets. o Serving Tables. o Dining Room Suites. o Music Cabinets. o Parlor Cabinets. o Record Cabinets for Piano Rolls, Cylinder and Disc Records. Mechanics Furniture Co. • ROCKFORD, ILL. No. 387 Open. It you never sung or played a note in your life, open the door and the music will come right to you . --_._-------_. ------_._--' We Manufactu-re--the---------------~fI Largest Line of , FOldino Ghllirs I .__._------- fIII _________ -4 .. ---------------., Morton House! I ( AmericanPlan) Rates $2.50 and Up. ! II Hotel PantJind I (E.uropeanPI.,) Rates $1.00 and Up. I i I GRAND RAPIDS. MICH I : The Noon Dinner Served at the Pantlind for 50c is I I THE. FINEST IN THE WORLD. • J. BOYD PANTLIND. Prop. .1I ~--- , II UNION FURNITURE CO. I ROCKFORD, ILL. I China Closets I I Buffets Bookcases II III •. -- We lead in Style, Comtrudion and Finish. See our CatalGgUe. Our line on permanent exhibi. tion 7th Floor, New Manufact- ! urers' Building, Grand Rapids. ---------- . 15 .- ~--- • I MANUFACTURERS OF I f f HARDWOOD ~~~~~~~ f II I SPECIALTIES: I ~'L\';'fEogQUARO.AK VENEERS MAHOGANY VENEERS I f HOFFMAN II BROTHERS COMPANY II 804 W. Main St., FORT WAYNE, INDIANA II • • 16 MICHIGAN Business is moving along about as usual in "China Tawil," as some one has named Rockford, because so many china closets afe made here. There are a score of furniture fac-tories in Rockford that have china closets as a part of their line. Trade in general, although not up to non-presidentiJ.J years, is far from dull. All the factories are funning f. 0:..1.. sixty to eighty per cent of their capacity, The Rockford Chair and Furniture Company have recentlY issued a catalogue which they are. proud of, and well ih.:-}' may be, for as a fine specimen of engraving and printin:; it leaves nothing to be desired. Since tbis company bronght out a line of dining ta.bles they might do as the Sligh Furni-tUfe Company of Grand Rapids does, but instead of sayilq "Everything for the Bedroom" they might say "Every thing-for the dining room," except the._cha-irs-_and._no-d-ou_bt .t_hey~ !Big Rapids Forni- II lure Mfg. Co. BIG RAPIDS, MICH. SIDEBOARDS BUFFETS HALL RACKS In Quartered Oak, Golden and Early English Finish. No. 128. Priee $12. ~ off 3fJ daya f. Q. b. . Big Raptds. • can furnish the diners to match the tables, buffets, china closets, etc. They will make their customary fine exhjbit in Grand Rapids in J anua,ry. The Mechanics Furniture Company has issued a faU sup-plement of twenty-four pages illustrating buffets, china clos-ets, dining and serving tables, music and pianola roll cabi-nets. On the front cover they say we ha,ve gone to con-siderable expense to make up a sted slide with automatic stop for slidi;1g shelves for pianola and cylinder records and sheet music which can be pulled to extreme width and not come out of the cabinet. It is strong, well made and will please your trade. In ordering please state what shelves are wanted. This is entirely separate from the patent au-to~ atjc shelf." The company ,vill show their full li.ne at 1319 Michigan avenue, third floor, Chicago, in January. The Rockford Frame and Fixture Company are to some extent curtailing tlH>jr line of fancy cabinet ware and stick-ing closer to the staples. This is one of the largest and most beautiful lines of fancy furniture in the country, <l11d will be on exhibition in January as usual in the Furniture Ex-hibition building, Grand Rapids. The Royal Mantel and Furniture Company are having a fair trade and will add a number of new patterns of buffets, china closets, library and combination bookcases to the line for exhibition in January in their permanent exhibit on the sixth floor of 1319 Michigan avenue, Chicago. The Rockford Standa.rd Furniture Company will add a large number of chinas, buffets and bookcases to their line ARTISAN and show the same in their permanent show rooms, first floor of 1319 Michigan avenue, Chicago. The Forest City Furniture Company always have some-thing good to offer and this, fall they are having an excellent trade. Something more ,,,"ill be said a.bout them later on that 'will interest the dealer. "Yohnnv" Yohnson and the big line of dining foom and library fur~iture of the National Furniture Company will be on exhibition on the second floor of the Furniture Exchange Grand Rapids, in January. Everything is new-a !lev,,' building, a Ilew line and new pieces-everything except "Yohnny" himself, 'who, although one of the old veterans 011 the road, is as fresh as a morning glory in June, making more friends all the tirr:e and ke~ping all of his old ones. "Yohnny" and the National are a.11right. @ * @ Sprinklered Plants Destroyed by Fire. I nSUTa.Hce men, and especially those specializing on sprinklered business, are seriously concerned over the notable series of heavy sp: inklered losses to which they have been subjected recently. Within one week there have been three bad fires in sprinklered risks, the Jenkins lumber plant at Blaine, "Vash., being burned with a total loss to insurance of $210,0'00, a sprinkle red mill belonging to the Rock Island Lumber Company at Rock Island being burned Friday, also with a total loss, beside tbe serious damage to the sprink·- lered "A" mill of the Northweste n Consolidated Milling Company at Minneapolis on the same day. Both the lumber losses were caused by fires which started in the lumber out-· side the mill and attained such headway t.hat the sprinklers were unable to hold the fire. Under such cIDlrditions the equipments are not expected to accomplish much. The Jen-kins plant at Blaine had been shut down for a year, but sprinklers and watchmen were maintained, and the last re-port showed the equiprrcnt to be in good condition. At Rock Island the sp:'inklered frame planer and hrick \voodworking factory were destroyed by a sweeping fire starting in the closely piled lumber outside. The planer 'vas equipped with Kane, Grinr:.e!l and Hibbard heads on a Grin-nell dry pipe system and was graded at seventy per cent. The woodworking plant graded between eighty-five and ninety per ecnt and was equipped with Kane, Hibba,rd and \~Talworth heads on a G~innell dry pipe system. At the l\-:Iinneapolis mill the fire started outside the dusthotlse and burned the outside and the roof, where the sprinklers could not be effective. The fire lcs:3 was about $500, with a $10,- C(JO damage from water. l @ * @ The retailers of Virginia, in convention recently, resolved: "That ' ..e.. condemn the priicticc of printing the prices in the catalogue, either with or without. trade discounts,and that we respectfully request that all prices be printed separately from the catalogue, and that we further condemn the showing of prices to customers, believing this practice to be demoraliz-ing and unreasonable." The resolution fails to condemn the manufa,cturers who prLnt the prices of goods in ·their cat-alogues with from forty to fifty per cent added for the benefit of retailers handling the line:~-a plan that seems to satisfy all concerned. It helps the shifty retailers when they pro-duce a catalogue and with its aid convince a customer that the goods offered are priced by the manufacturer and that there is "nothing in it" for themselves. @ * @ Marked improvement in the furniture manufacturing busi-ness is reported at High Point, Chattanooga and Atlanta. The product of the fa.etories at these centers are largely low-priced, such as the installment dealers handle and supplies evidence that wage earners throughout the country are- again employed and able to purchase the goods they need. - -----------------------...., '\[ j CHI G A N ART I SAN r-------- II , I --- --_._------- ---- -----.~ Luce..Redmond Chair Co., Ltd. BIG RAPIDS, MICH. High Grade Office Chairs, Dining, Odd Rockers and Chairs, Desk and Dresser Chairs, Slipper Chairs, Colonial Parlor Suites in Dark and Tuna Mahogany, Birdseye Maple, Birch and Circassian Walnut. We have moved New Exhibit Location Fourth Floor, East Section. MANUFACTURERS' BUILDING, North Ionia Street, GRAND RAPIDS, MICHIGAN. "----- ---_._------------- r No. 889. 30x48. CHARLOTTE MAKES GOOD CHARLOTTE MFG. CO. NOW AT CHICAGO 192 MICHIGAN AVE. PERMANENT EXHIBIT TABLES CHARLOTTE, MICHIGAN 17 ! I,• --_._--------_._- , -------------- ._------_.~I 18 MiCHIGAN ARTISA1'\ A Noted Designer of Furniture. John E. Brower, ·whose portrait appears below, is one of the notecl designers in the furniture trade. During ilis ar- John E. Brower, Designer of Furniture, Grand Rapids. tis tie career he has filled engagements with the Grand Rapids Chair Company, the Nelson-Matter Furniture Company, the 11ichigal1 Chair Company, the Sligh Furniture Company and the Grand Ledge Chair Company. Recently he concluded an engagement of thirteYll years with the Sligh Furniture COI11- pany and is now under contract with the Holland Furniture Company, the Grand Ledge Chair Con:pany and C. P. Lim-bert & Co. In his long career, IVIr, Brower has designed every article needed in the furni':ihing of private homes, offices, cafes, club, lodges and hotels, introducing a great variety of designs and novelties. l\lr. Brower's skill and ta.ste has been thoroughly tested and his reputation rests upon a foun-dation of accomplishmeds. 101 r. Brower has taken offices in the Blodgett building and called his talented son, "Jack" M. Brower, to his assistance. Another son, Everell S. Brow-er, is assistant btlyer in the furniture department of Gimbel Brothers, :''1ilwaukee. @ * @ Frederick Leeser & Co:s New Building. The solid old merC<llltile firm of Frederick Loeser & Co. Brooklyn, N. Y., have commer:ced the erection of a store building ten storics (two of which will be below ground) high of COllcrete, in the rear of the building now occupied by the finn. The first flour and titst basemen~ will be de-voted to the delivery section, v.·.h. ieh will be removed from the main floor of the present store, permitting largely increased space there for the display of goods. The purchases of CllS-tamers will be conveyed under the street from the store to the delivery r00111 through t,,",'o large tunnels, and will there be arranged for distribution. A two-story cold air storage plant is planned to occupy the greatel· part of the second and third floors. The mnin stor-age chamber ·will be twenty-five feet high, divided into three stories by iron balconies so constructed as to allow a iree cir-culation of air through their skeleton floors. The chamber will contain rIlore than 158,OCOcubic feet in the clear, making it one of the largest plants of tl~e kind in the country. Here 1,<.·iJl be stored each summer n~any million dollars' worth of hus, rugs and Gne hangings. Still another feature of the new building will be the bakery. The baking of cLi.kesand other delicacies is now done in the main store building, and has become one of the special feat-ures of the Loeser establishment. In the new building a still larger bakery will be arranged with facilities for carrying the 'vII CHI G A N .....--------------------- II ARTISAK LADIES' IDEAL DRESSER THEY SELL AT SIGHT Have seven drawers. Jewelry drawers plush lined. All the ladies like them. Don't cost any more than old fashioned dressers. Made In III Prices All from Styles Six and to In .Twenty All Dollars Woods SEND FOR BEAUTIFUL ILLUSTRATED CATALOGUE. EMPIRE FURNITURE COMPANY JAMESTOWN, NEW YORK finished prodw::t to the sales Spil,CC ill the b~s::,n~cnt tlJfough the tunnels under Living'ston street. Another announcement just made concerns the erection of <l nnv Loeser stable and distributing d2POt in the Bath Beach section. Three years ago the concern put up a three story structure of this character on Ocean boulevard, bclic"\'ing it would be sufficient to care for the territory south of Flal-bush for ten years to come, Today they find that the iacil-ties oi that building are greatly orcrtaxccL The ne"v one is to be three stories high, of the same size as tho? other and goods intended for delivery in Bath Beach, Bensollhufst and contiguous territory will be shipped to it in bulk and distrib-lited from there in ';\.'agons, The constrllction of this new building- is to be begun at once. l\lr. "Gus" I-lelm of this firm is well known as the manager of the furniture department, @ * @ The world is waking up to the value of inc1mtrial and art L educatiol1, The ,vore] is passed along by the industrial na-tions that the only \'lay to \Vill is throughil~dustrial train-mg. ),'1ore attention is paid to school work than ever in the P;\st aud developmcllt in indust ial art has reached a higher plane than was thought possible. The Artisan has given considerable space in recent issues to the work of the industrial schools, particularly at Saginaw, Muskegon ar::d Grand Rapids, and will continue its studies of the problem for the Jlurpose of inf(lrming readers of the progress of the movement from time to time. It is predicted that eventual-ly teachers will be able to guide scholars into trades and life occupations. I') • WHITE PRINTING CO., GRAND RAPIDS, MICH. PRINTERS OF CATALOGUES and everything needed by business men 20 :IlICIlIGAl\ "The University of Hustle." The n~anager of a large wholesale house sat in his office. He had started to hustle for hims-elf at the age of tweh'c in a little country store, By hard work he had made hmself the ac~ing head of a la:'ge wholesale firm and t:eld in the vault a big slice of the company's stock, juicy in dividends. \'\Then he had to quit school and go to work he was -just be-ginning the third part of arithmetic and a simple volume of United States history_ He would have bad a I1luch h'lrger slice of the firm's stock had he not been a disbeliever in race suicide and h~d he not felt that all of his seven sons should have a university education and training for some profession. As the old man read his mail, his youngest son, John, who only that morning had returned from nine months at the ttni-versity, came into the office. The old man was fond of his children, and epecially loved his youngest 5011. Although a man of business, the veteran was genial in his 11 akeup; he was democratic; he felt himself as good a5 a su!'reme court judge and no better .than the elevator boy. John was togged in the latest fashion~on ea'.:h foot a shoe the shape of half a yacht, trouser freshly creased and rolled up at the bottom, straw hat, the band of which emblazoned his Greek letter fraternity colors_ Tn one of his glov::-d hands he carried a walking stick-in the other his Ph. B. de-gree he had just got at Harvard. The old man was so gLd to see J oho that he hugged him when he came illto th~ officc. And this is what followed: "\Vell, you've got your degree, John?" "Yes, father. Here it is. I'll show it to YOtl." John took an initial ciga.rette case out of h:s pocket, lit a coffin n311with a wax match, and slipping the bow knot of the blue ribbon tied around his degree, ro:led his sheepskin out upon the old man's desk. "E-ro, h)m-you finally got it, JOh11. Re~'d it to me." John began mumbling over the Latin words on his Ph, R de-gree, coming soon to his own name, "Joannis Carolianus \Vitherspoon." "Oh-hold on there with that stuff, John, this J oanni.' Carohanus business; give me the John-Charley of it! I want you to talk to your old dad in the stra.ight American language. I don't know anything about that stoff." Then Joannis b::- gan to stammer over his translation of his Latin sheep~kin. He made such a botched job of it that the old man soon blurted out: "Well,never mind what it is, just so long as you've gA it." Then, like a business man, having brought one deal to a hc:!u, the old man started in on another and turned to Joanni;:, w:th the remark: "Well, now look here, John; you are a man now. You are twenty-one years old and have this here deg:-ee, what are you going 1:9 do?" "Well, after I have my vacation, father-" "Vacation h~l1 You haven't had anything but v,!cation since you \vere born and yOlt haven't given a vlcation to your ~, ---------- Fred J. Zimmer 39 E. Bridse St;. Grand Rapids, Mich. Maker of HIGH GRADE. UPHOLSTERED FURNITURE I Every Pieee Guaranteed f pERFECT. i Writefor Cub and Price8. • ARTISAN , m.other al~d Ire since 1 used to walk you nights to keep you from howling. Kow you've been through school and got what you wanted-you know I was kind of ha~f a mind not to give you this last fOllr years, anyhow-now, what are you going to do?" "Well, father, I don't know just exactly, but I thought I'd like to take a post-graduate course and get a Ph. D. You see, I have o111ya Ph. B." "Ph. D., umph? Well, there is only one letter between B aI..d D--<lon't you think you've gone about far enough? As it is, you can't read the one yOU have. What's the use of getting another?" "Welt, you see, father, the Ph. B. nowadayse is just sort of· a starter. You must have the Ph_ D.-that is, a doctor of philosophy degree~the Ph. B. is only a bachelor of Philos-ophy degree-before a college man will recognize you as h"v-illg done anything." "College nothing. What do I care about what college men think of you? They aren't gOillg to support you. \~lhy, the poor beggars hardly get enough to eat. I've been out to receptions with them myself-one night a couple of young professors got their hands against some fresh paint before they came into the house where the reception was. When they took off their spike-tail coats and rolled up their sleeves, why confound it, although it "l<IS twenty-two degrees below zero, those feltmivs were wearing minnow seine underwear. I don't care what a man who can't wear flannel I'ext to his hide when snow is on the ground thinks of you. I want you to have a. sta.nd-in with the substantial men of the country. "Now, I tell yOU, son-you've spent eight years in the grade schools, four years in the high school, had a special tutor for allother year to get you ready, and have put in four years in the university. Of course, this is :ill right. You aren't spoiled yet and if yOUhave your head set to it good and hard to take up a p:ofession after a while) all well and good! but look.ahere-I am just right now sending away-yes, se~ these checks-a hundred dollars eat::h to two of your brothers. One of them has been practising law for four years and Dr. Witherspoon has had his sign out for over two years. They"re both writing to the old man to send them money to pay their house rent. The only ones I don't have to put up for right along now are Ned~ who took up electricity, and Sam-that's a mining engineer~and neither of them right now is making as much as my average traveling salesman. "Kow, maybe yOUwould like to take up a profession that none of your brothers has stooped to and become a profes-sional man. Of course, I say if you wish to do anyone of these other things and don't agree with me, you shall have that liberty, and I'll spend a thousand a year on you for four years more, But before you do that I'm going to have my say for 'just a little while. I want you to spend at least one year in the school that I've been going to for half a cen-tmy. I want you to put in a little study in my college-the University of _Hustle. "It seems to me that this so-called higher education, which it little more or less than the reading of good books, should he the pleasure picked up in leisure hours of the busincss man. Why, I've seen one of my friends here in Chicago get into 'a talk with a lot of professors on subjects of history, re-ligion, philosophy and literature and nearly skin them in an argument; and I'm shot if I don't believe that he has a better 'education' as YOil call it, than any professor I ever .met. And you know that your old dad himself isn't such a slouch when it comes to books-eh, son? I'But herel This is Monday morning and two days' mail to go through. You run along now and see your mother. You can take one day's vacation with her, but tomorrow morning you show up here with me at 8 o'clock. One of my travcling men has just -told me that the young man who packs his trunks has got wise and is going to go out on the road on his own hook for another house. He needs a good! live boy to help him along, and 1 guess I'll just turn you over to him for a few trips.' :,ilC111CAl\ ARTfSAl\ ARTISTIC andINEXPENSIVE CATALOGUE COVERS LET US FIGURE ON YOUR PHOTOGRAPHING ENGRAVING and PRINTING at Right Prices PERFECT WORK PROMPT DEUVERIES COMPLETE CATALOGS MICHIGAN ENGRAVING CO. GRAND RAPIDS, MICHIGAN L 21 22 MUSKEGON, MICH. MICHIGAN ARTISAN The Famcus Hackley Manual Training School. :Vluskegon is justly proud of its far-famed "Hac.kley Man-ual Training School," and its f0i111der, the late Bon Charles H. HC\ckley is revered by not only the citizens of that enter-pris: ng tmvl1, but by the whole county_ It is a monument that will last, not so much because of his establishment of the school, but rather from the fact that he made it possible for the municipality to keep it open so that all who wished to could attend with small expense. This is more remarkable, knowing of the many other public benefactions of himself and his esteemed wife. This school is unique in tr.al1y particu-lars. From an experimental school having only four teach-ers, is has grown to be a large and flourishing insLtutic)i1, having an attendallce of 800 pupils, of which number forty-most improved method, using both direct and i11direct radia-tion. In the north wing an Otis automatic push-botton electric elevator has been insta.lled at an expense of $3,000. On the first floor are the forge, foundry, mill room, pattern and machine shops; there is in the north wing, besides, ;l large lumber room, a room equipped for working in steel metal, leather, pottery and clay modeling.: In this room arc eight-een metal working benches with vises, gas connections for burners or blowpipe and individual tools, many of which. have. been made by the students in the forge or machine shop, there are also vats for acid baths ar.d etching various metals, a hand forge and anvils for heavy work. The forge and ma.chine shops are located in the central part of the building. The forge is equipped with twenty Sturtevant downdraft forges, a bar shear for cutting stock, a 200-P0ll11d steam hammer, a post drill, all en~ery grinder and HACKLE\" :llA:\IJAL TRAI:-':lX(; SCHOOL AND C\'~IKASIL":\I nine per cellt a1"(' boys <lLd llndcr the sup~'n'isioll 01 iiftcell of the best instructors ill the state. 1\lr. Hackky's reque'.,t tInt it ~hou',d hr, m~:de tlle best 11: alllla I training school ill the country i~ being carried out in every respect, he havillg made it poss:ble to have the best of everything by providing an annual income of $30,SCO for the support of the schooL This amount is the inter:::st Oil the $6lO,OCO given by 11r. Hackley and held ill tnlst by the Michigan Trust _COl1lpallY. The school building and gymnasium, \\,'hich are located ill the southeastern part of the city on Jefferson street. between Washington and Grand avenues, were built at <In expense of $226,163.69, including the e.quipment for each, which sum was furnishcd by :Mr. Hackley, . These buildings occupy an entire block, the school build-i. ng hayil1g a frontage of 254 fcet~ it being a magnifIcent four-story structure of dark red brick with terra cotta trimmings, deep windows and a beautiful arched doorway, Through this doorway you pass up wide staircases- to the upper floors. The furnitltre and woodwork are of natural fil1ish. floors smooth and solid. The heating and venfilating arc- by the anvils, yises, bcnche::.. ~\villg and h;\lld ha,mmcrs, fullers, swages, punches, chisels, tongs and all tools nceded in forg mg. The blast is supplied by a twenty-four-inch blo\ver and the exhaust dra\,,711by a, sixty-inch steel fan, Power fo~ thcse is supplied by a <en-horse-power electric motOr in the power 1"00111. The machine shop is equipped with a great variety" of hanJ and machine tools. There arc-engine lathes, a planer. a drill press, a shaper, a milling machine, wet grinders, bcnc:le:; and vises for hand \vork and dra.wers for individual tools. The tool room connected with this is fully supplied with all necessary measuring, marking and testing tools. Although the machine shop has a complete equipment it is behind the times on power, oue big motor with the necessary shafting furnishing thc_ needed power, Arrangements are now being made to install individual motors, this doing away with practically all shafting and at the same time adopting a more economical method. The pattern shop is located in the southeast wing and is equipped with eighteen 4x lO-inch W. R. and R. wood lathes, 3{ :.vII C II I G /\ N one larg-e lathe, <l. 36-il~ch band S;l\V, jig S;1\V, t\\'o trim1J1ers and all the: individual tools needed for general use in pattern making-. In this dcpartn~ent patterns arc lY(l,de ironl wo king dnlw-ings which are nwde ill the meclucical drawillg department, these patterns ;11'(' later used in the foundry and machinc shop. ARTISAN 23 and the engines have heen completed. In the last year twelve of tbese gas engines have been built by the school. The foundry occupies a oc-story basement ,,,,ing in the rear of the forg-e and Il-;ZLcllineshop. lts equipn:ent consists of a two-ton cupola, a brass furcace, core oven, and ITloulders' benches and the l1cccssary riddles, r<lllllne:s, slicks, shovels, The "vark is technical in its 1lature, but its re,ll value cduca· ti01Ully lies in the fact that e<1ch p<1tlCfn made has a pll posc. Only the most accurate kinl of \vorkm,l1lship \,vill produce the required results. The pattem mu"t be studied hom the point of vie\\" of how best to avoid shrillka.ge and \varpil1.'_~, WOOD CARVING HACKl.,!':\" ~fA~;UAL "TRAINtKGSCHOOL how best to mould and draw from sand Hlld to compute shrinkage and to fitlish the metal after casting. The course of instruction cover;; the ""ood turning, tools and machinery, selection of stock, finishing, fastening, silnple problems embodying elementary principles, drafts, sbrinkage, fi.nish~ .building up, cores and core boxes, patterns for simple machme parts, pulleys, pipe connections, valves, etc., two and three-part flasks. The patterns for sCI'c:-a] gas engincs \lave been produced 'WOOD TURN1NG H,\CKlEV MANUAL TRA1NING SCHOOL trowds and the likc. The blast for the cupola is furtlio;hed by an eighteen-inch cllpola fan driven by a five-horse-power n~otor in the pOlvcr plant. In the (oundry there is a large 18 x 18 x 33-inch srcci,tl Revelation kiln for firing pieces of pottcr~y and cxperimcntal work with glazes undertaken in C011- 11ectioll 'with the dnllving and applied art work of the third a)~d fifth year. The tllill room adjoins the pattern shop and is equipped with a universal cut-off and rip circular saw, 36-inch planer, 12-incb buzz planer, surfacer and grindstone. Power for this r00111, <IS wel! as the pattern room, is furnished by a tell·-horse-po\\'er electric motor. I COlltilJued 011 page 2(j. ) EVANSVILLE LINES MANUFACTURERS' FURNITURE EXCHANGE Corner Wabash Avenue and Fourteenth Street Just one of the -100 styles of the "New Superior Line" of ExteT)sion, Library, Parlor and Dressing Tables. This table is made with the "Ideal" drop leg. Base is noil-dividing, made in 6 1t. to 14 ft. THE BOCKSTEGE FURNITURE CO. EVANSVIL.L.E. INDIANA The-Metal Furniture Co. EVANSVILLE, IND. MANUFACTURERS OF Metal Bedsteads F uliline of Samples on exhibition during the entire year, on first floo' of the Manufacture's Furniture Exchange, comer Wabash Ave. and 14th St., Chicago. TffEWORLD FURNITURE CO. (Metnber of Big Six Car Loading Association) EVANSVIlLE INDIANA Manufacture ... of FoldiDIr Bed. (Mantel aDd Upright), Buffets, HaU Trees, China Closets. Combination and Library Bookcues. Full line of samoles on exhibition during the entire year, on fint floor of the Manufacturers Furniture Exchange, cOI'Der W Ilbaah Ave. and 14th St., ChiLlapo Globe Side Boards and Hall Racks Are the best for the money. Get our Cata-logue. Mention the Michigan Artisan when writing. Fullline of samp]"" on exhibition during the en-tire year. on the fidl floor of the Manufacturers' Furnitu,e Exchange, Cor. Wabash Ave. and 14th St.. Chicago. Globe Fumiture Company EVANSVILLE, IND. - - ---- -------- ---- --- ON SALE IN CHICAGO MANUFACTURERS' FURNITURE EXCHANGE Corner Wabash Avenue and FourteeJltl, StreN The Karges Furniture Co. EVANSVILLE, INDIANA Manufactul'er'$ of CLamber Suites Dressers Wardrobes and Cbiffoniers i. PLAIN OAK QUARTERED OAK AND IMITATION QUARTERED OAK Full line of sample;! on exhibition duriog the en_ tiN" year, on 6cil: Hoot of the ManufadUleTl' Furni-ture Exchange. corner W a-bash Ave. and 14th St., ChkallO. Cupboards Kitchen Cabinets and K. D. Wardrobes. l.s all we make but we make lots of them. Get Catalogue and Price•• The Bosse Furniture Co. EVANSVILLE. IND. Full line of saMples Onexhibition during the entire year on jirstjloor of the Manujaclurers' Furniture Exchange, corner WaQashAve. and 14th St., Clticago. The "ELI" FOLDING BEDS ~:~frl~,~.~~~ No Stock complete without the Eli Beds in Mantt:ll and Upright. E 0 M L & C Eva.n.vUle. Indiana LI . I LER O. Writefor c:uts and prices ON S",LE IN FUR,\UTURC': C:XC\oI4NCC:, OHIOAC'], 26 MICHIGAN Adjoining the mill room is a Ji.reproof paint room, where all the paints, oils and varnishes are kept. The power plant in the rear of the machine shop contains the switch boards, motors, blower and exhaust fans for the forge shops, engines, heating and ventilating systems, and two ISO-horse-power boilers with automatic stokers. It fur- ARTISAN of these fOoms accommodates about twenty-five pupils and is used mostly by the seventh grade classes from the ward school which come once a week for manual instruction. The other room is equipped for twenty-four pupils and contains, besides the above Ilamed equipment, a band saw, grindstone. a three-borse-power motor, and tools for adv<lnc<?d work. nishes hot water to all p,lrts of the main building and for the baths at the gymnasium. On the second floor arc the n:cchanical roon:s, libra:'y, otTices and an elementary ·wood turning room, \vhich is equipped with hvel1ty-flve \V. R. R. l:-Lthesdriven by a tcn-horse- power 111otor,aud necessary tools and benches. There is also a rool11 fitted up for work in electricity, con~ MECHANICAL DRAvVIN"G HACKLEY MANUAL TRAINING SCHOOL taining benches, vises, tools for the laying out and construc~ tion of apparatus, with a complete telephone system, inclucJ·· ing switchboard, with apparatus for measuring resistance, voltage and amperage, and with machines for \vinding coils. There are two more wood workillg rooms on this floor; both are equipped with Tole's bellches and rapid acting vises, with complete outfit of individual a.lld general tools. One E.LEMENTARY WOOD WORK HACKLEY MAl';UAL TRAININC SCHOOL These rooms are being gradually fitted up with the 1lecessary tools for working sheet copper and brass, in order that the pupils may con:bine wood with light metal working. Oppositc the main entrance is the auditorium, with a seal-ing capacity of about 800. Here the morning exercises of the school are held. These exercise~, consist of a ten minutei" talk, reading from tl~e Bible :tl~d music. Every fourth :MoJl-day an entire l11usicalprogram is furnished by bcal talent and pupils. In the north wing is a recitation room, a bed room fur-nished with a beautiful mahogany bed room suite, and a tiled bath and toilet room, a teachers' rest room and office, a milli·· nery room whch seats twenty-four, and is provided with cases, tables and models. Three sewing rooms which accolll- :YIICHIGAi\ modate twenty-four pupils each, equipped vVltb drafting aud sewing tables, and thirteen or fourteen sewing ma,chines; t]lere is also a fitting room adjoitlillg one of the sewing rooms. In the south \ving are two cooking laborato:-ies, a lat111- dry, a dining room, a pantry and ,1 lecture and exl1ibit room. One of the laboratories accolIImodates twenty-fotll- [Jtlpi:s, \vhite the other is equipped for sixteen. They are both fur·· nished with a large gas and coal ral,ge, cb:\rt.3. ill: i"ill.l"l :lll<! general utensils, scales, microscopes and in short every COI1- vcni(:'llce. The pautry and dining room offer every facility for tbe serving of ll,cals, and arefurlllsbed \vith china, gl;l~s and silvcnvarc and linen. Once each year a t<:,n-course tli1l1H'r is gotten IIp nnd served by the pupjls, The laUlHlr:'J' is equipped with porcebill tub:i, dryer, a flat iron stove and aHachments ;:l1ld ironing tables, ;:Ll1d furnishes every opportunity for g()()d ,york. The laundry course covers the follovving: Care of equip-ment, nccessary utensils fo;' hotne LIse where elaborate ecjtlip· AH.TISAN 27 from this school afe now holding responsible positions in the city. In the shop pupils have an opportunity to express their ideas ,ll1d "work out problems in different materials. Routine "work is 110t given, but the laws governing the use of tools and machinery are closely observed. This work is closely interwoven witb tIlM of th~ art dep;ntmellt, esp.c-dally in the fi rst year. The basis of design is thoroughly taught and students are encouraged to design their O\""n pro-jects. The second year, \vhich is devoted to patte,n making and fOUl,dry vvork, is more tcchnical and comprises modeling and c;Lsting of ornamental forms, In the first part of the COUf:;e the student becomes familiar with material and in the later pad he is able to wO:'k out projects. The work bec01T.es still more technical in the last two years. the object being to benefit those who inteed to enter technical school, scmi-engil:eering professions or the tr:H]es. One of the most interesting departtr.tnts is tLe printing uepartment which \'v";LS organized in Feb'·uary. J-[ne the AUUITOR!L\! OF HAC Kr.FV MANl:AL TR.\r:'\!XC ~CHOOL lllcnt i,; 110(:available. rl'lat"iol1 of bundry to· hc;dth, study clf materiaL; used, ';llell :1" ';;):1P, w,l,cr ;]IHI po,l·tlcr,;. c-.:pcri-mcnL" to illustrate ('Heet of hard alJd soH ,vater, removal of .,taills, microscopic (,x~ln:illation of fabrics, (,ffeet of 1811IH\;':y-illf{, discusS:Oll of iac1il~g, dyes, washing colored m'lterinls, 0.co- 110lnic side cOl1sidc\'ccl, :u<1 a visit to local lam:dl"y.Eacli girl \vashes one article illu1itrative of each principlt involved. On the fourth floor are the: 0011' s devoted to the art de-pa, rtment, rooms fnr cby n:o(}<:'ling ;:ll1d wood c,ln"illg ;:s \Veil ~s a lund1 rnom, "vhen: hot chocolate is served dL1ril~g the Ivinter season to pt:pils bringing lunches. The COll,se in mech81lical drawing runs parallel with and is supplemental to tl,e work done in the foundry ol1:d machine shop. The work is largely djsciplinary and progressive, begin-ning ,,,"ith simple \vorkillg drawing, drawing of objects to be made in the shops ;md ending with drawings of machines and buildings. It is a study which develops lleatnes~, accuracy, concentration and attention to details. The trainin:s in this course makes it possible for the pupil to obtain a position ill oraughtlng- and architectural offices. Several of thc pupils jl\lVi::, d,) all lile prilllil,g for thc SCh(H'l. tbe 'Ithktic aud leC-ture ~\ss()ciati()l1::;. l1l\'ltatinLs, reports, outline uf COurse of sllldy <lnd the school blllletin and the work ha:, su,'passed tile expectatior,s of llle faculty in excellence. TIH,re are forty studCllts ill this department. although the COll,se is elective, III the forg-e the pupil bEcomes familiar with the process ill the working of wrought iron, steel and sheet meLd. This work demands CJuickness of thought and action, an accurate t'ye and sonnd jlldRment. The exercises are. plal1t:ed to em-body bending, twisting, punching, shaping. welding, sheet meta.l work, steel riveting, hardening and tempe.ing. Each pupil makes a tool to leave in the shop, besides mak-ing all the tools he needs in his work at school, The r(,sl1lt~ show that this institution has had wonderful success and is the nearest approach to the German method, which Chicago is now thinking of adopting, there is in this country. Pupils call make a specialty of any study, as there is sca:'c.ely a thing that is not taught, from making a bed to 1l1<l,nufacturing it, or from simple wood carving to turning out a complete gas engine, 28 \1 I CHI G A 1\ ART 1 S A K Buye:s and Their Peculiarities. Not O1:e buyer in twenty accords the traveling man proper courtesy. Head buyers, department heads, stock~keepers, and even the young ma.n who has but recently been given the buying of a single linc, are equally guilty. They appear to give the impressicll that they occupy a bgher plane in life than the man who sells them the goods they are paid to btly and must have in their business. Courtesy pays. It doesn't cost <lllythil1g and is due every-one. It makes friends and holds them. There· is no ex-cuse for mistreating the traveling man simply because he is a seller. As long as l:e conducts himself in ,a gentlemanly manner, and when before their buyers ninety-nine per ce~t of then1 do, he is entitled to tn:.atmcnt as, such. Even the buy-ers will 110t deny this, thoughlthey seldom, pr.actke it. There a.re buyers who c,!m",exhi-bit'tlle- greatest courtesy to customers, smile ami joke with them, telL them how glad they are to see them, and so on;.,furil'right·from them to a trav-eling man -who has witnessed the eiitire proceeding -with be-coming patience and reverse their manner and,,"lo.oks with an art which would have made a Joseph Jefferson ~ra Henry Irving blush with shame. All buyers, of course, are not in this class. There are courteous ones, both old and young. There are elderly gell-tlcmen, silve:'y-haired and spectacled, wh.o will rise from their chairs, extend a friendly hand and give the traveling man all opportunity 'to state the object of his call';" There are mid-dle- aged men who, though busily occupied, will neve-rtheless .velcome a salesman and accord him a respectable hearing, There are some very YOllng buyers, though these are ,mostly inclined to show their authority, who will cordially receive a salesman. There are' buyers who are so pleasant and agree-able that a salesman would rather leave them without an order than to leave with an order from certain other buyers on his ronte. Occasionally will be found a boy--like buyer, small enough to be wrapped in the mass of stationa.ry on the ---_._---_._-------~ ~, II arge Line ow Prices iberal Terms No. 30 K. ;iux;;lOx4W'high. No. 54 K. 54x30d8'1high. Remember Rowlett Desks are thoroughly well made and absolutely dependable. II I j ROWLETT DESK MFG. CO. I• Send for Catalog and Prices. RICHMOND, INDIANA, U. S. A. huge dcsk from which he turns to greet a traveling tpan. His pleasant mal1cer, agreeable welcome and gentlemanly treat-ment win the admiration of everyone, and he is generally given everything in the way of "specials" the salesman may have "up his sleeve." The majority, however, is in the other class. There arc old Ir.en who are so grouchy and mean that it chills a travel-ing man to even look at them. Just the thought of having to call on them makes him shuddcr. They are so nervoU's that they cannot sit long enough to learn the salesman's name and the name of his house.' If given a card it will go on the floor or into the ,waste-basket' after a blank glance, and per-haps without even: a glance. < They will:llot listen to his, propositi.on, look at his samples or talk to him. They <:laim they do not 11ccd salesmen to sell them goods, that they can buy by mail;, th8t a salesman is a nuisance, and so' on, al-though this same man may have 'dozens of men traveling fOT l,im and soliciting- business. "Know_all". buyers'.are often met with. They know everything. No salesman can tell them anything. Thcy give short, jerky. answers, talk very curtly--and,_sooll disgust not only the salesman but anyone else who happens to over-hear the conversation, This class of buyers think they im-press the traveling man with their importance, while, as :a matter of fact, they only m8ke themselves figures of disgust such as the traveling n:an er::COUlltersevery day. There are some buyers who are naturally courteous. but who think it "smart", to, be gruff with traveling men, simply because they know the skilled salesman is too wise and too prudent to resent it to their faces. Thus, if a stranger call:; who at first sight might be taken for a customer instead of a salesman, the buyer is over-polite to him until his discovers his m~stake, when his manner immediately changes and the stranger is given the traveling man's reception illstead of the customer's. Some buyers will let a salesman stand for many minutes without even rec.ognizing h1m. Then they ha1t~way turn in their chairs, stick out an unwelcon~e hand, and before the salesman h?-s an opportunity to present himself, turn back to their desks-with the remark, "Go on-I can read my mail <wet listen to you, too," while the truth or the matter is t11at they are only feigning. Treatment of this charaCter, though calmly submitted to at the time, is very exasperating to the salesman, and the desire to "get even" is very strong and quite often satisfied in one way or anotl1er. A reputation ior treating traveling men courteously i3 good c8pital for any house. Every man has more or less ill~ fluence, and the good will of the traveling men is valuable to both the buyer and his house. Salesmen are frequently given a certain territory with practically unlimited authority as hI' as th<l.t territory is conce ned, and the lines thus as~ signed are generally sold to but one rr:an in each town. These lincs are valuable, not only for the business which is done on them alone, but for the other business which they influence, Naturally, if a territory is open, all things being equal, the Ene will go to the cou'~teO\1Sbuyer who is Eked by the salesrr:an, and not to the mall who takes apparent plcas~ ure in abusing the salesman. There are va.st numbers of specialty salesmen, "missionary men," as they are called, men who canv<:ss the retail trade and secure orders to be executed by the jobber. They may l~ave instructions to work independently and let orders fall ,,,,here they may, but there a.re any number of ways to switch these orders without straining their instructions. Ninety~ nine times out of a possible hundred if the salesman asks, "\-Vho do you want this through-Brown & Co.?" the buyer will say "Yes," while he might have given it to Jones & Co., l'au tl'e s::desman qualified their name or simply asked the (:uestion without mentioning either name. The result of this is Jones & Co., seeing they arc getting 110neof these orders, will SOOIlbe writing to the salesman's house that they .. ,:re not getting a "fair shake," that the salesman is favoring ----------------- ------ ---- \IICHICi\'\ No. 155 Woven Wire Couch, $4.00 Net 29 I SMITH--&-OA VIS -MFG. co~- St. Louis Write for 1908 Catalogue No. 152 Link Fabric Couch, $3.60 Net ..,-----------,----._---_. the "other fc11m\''' and turning- all his orders that way. They fail to explain in this IcHer, howevc:', that their buyers do not give the salesman a respectable hearing when he comes into their office_ Very often a salcsn~an will present a new article. It may not appeal to the wholesale buyer as being salable and he will tum it down very coldly. Stimulated by the rebuke he has just suffered, that salesman may go out and sell nine out of every ten retailers, but through the "other fellow," ~vho has encouraged him and rc.ade capital out of the first l11an's fail," ing. Thus it is shown how easily a house may lose business through discourtesy on the part of its buyers. Salesmen are frequently given "specials" for select cus-tomers. They may be in the shape of confidential rebates or commissions, low p:-ices, extra quality, expensive a,dvcrtising matter, gifts Of in various other forms. The courteous buyer is always on the "select" list and always gets these "specials." The cold-blooded buyer is only thought of in that "get-even" spirit \vhich is a part of every human frame. Many valuable bits of information n:ay be gleaned from t:'"<lvelingmen. They go everywhere, know what others are doing, keep abreast of the times and are in position to give the buyer many "tips" if give'n the opportunity. A few mo-ments given them, however ilt~spared, may elicit information which will be worth many dollars to the house. Traveling men are human, have human fccling-s and resel1t ill-treatment just the same as a buyer. It is but l1atllr<d for them to favor the men who treat them respectably, and 'where they are denied such treatmellt it not only results in their ,,,..orking against that bouse, but encourages them to work just that much harder for tbe other man. A house is the victim of its o\"\'n neglect in not demanding of its buyers the same uniform courtesy which it requires of its salesmcn and other employes. All buyers, of course, have old friends among the traveling men whom they treat courteously. This is commendable as far as it goes, but No. 146 Iron Frame Woven Wire Cot, real support, $1.85 Net No. 73 Link Cot, 2 feet. 6 Ill., $3.25 Net 3 feet, 3.50 Net they should extend uniform courtesy to all, and strangers par-ticularly. A stranger may be a great deal more inBue11ti::1.l than he appears, and his good will can be immediately g:lined by a polite reception. A cordial welcome, a friendly hand-shake and a request to be seated have a very soothing effect. Good results can only be obtained 'where everybody and e\'- e:'ything is agreeable. It may appear a sma I[ mattre but courtesy is just as essential to business as oil to a machine. @ * @ Ull\\."a,rned by the ill-luck of a manufacturer of furniture in Indiana 'who foolishly advertised bis furnitu:-e as peaches, plums, pears, tomatoes and other vegetable products, a chair maker in Da.lton, Ga., advertises llis chairs as "Georgia peaches." The name may not prove a hoodoo but the Hoosier was put out of business as the result of his indiscre-tion in advertising "goods" that he did not mnke or deal in. @ * @ "Bill," the nationa.l cabinet maker, lS assembling hi's dl',;m,jng tools preparatory to commencing '''lark on "that cabinet.' P--- 1, '---------~ Henry Schmit 8 Co. HOPKINS AND HllRR1HT STS, Cincinnati. OLio maker!' of Upholstered Furnitnre :1 !I ,, • fo< LOD~E and PULPIT, PARLOR, LIBRARY. HOTEL and CLUB ROOM 30 MICHIGA:\ ARTISAl\' -------------------------- , PART OF BEDR.ooM SUlTR NO. 15]6 Made by Nelson-Matter Furniture Co., Grand Rapids, Mich. I"------------ II II • William Widdicomb Senior Veteran. By the dea,th of Julius Berkey, Vililliam YViddicon:b takes tlJ(' senior position among the manuf;tchtrcts of furniture ill Grand Rapids. ),Tr. "YViddicomb has been engaged ill the in-dustry more than flfty years, and is still as full of energy, Cl111- bition and pride in his calling as when he set out \vith empty hands and a ,veil balanced head to \vin success in the world of trade. 1\Jr. John \Viddicol1lb ranks second in years among the manufacturers of Grand Rapids, \\thile John }\{owatt, R. VV. ::\{errill, E. ff. Foote. I\1ajOl" 11cBride and L }IICHIGAl\ ARTISAI\ •,-.-.--------------------------. ------------------t !I ,II I,,t ,, ,,,I , !, ,,II,,•tI ,,tI I,I I I,, , I I, j i ! I I I J ~--------------------------------------------------------------------------------- JACK M. BROWEH JOHN E, BROWER JOHN E. BROWER Designer for The Grand Ledge Chair Co. Holland Furniture Co. Chas. P. Limbert Co. JACK M. BROWER "Dad's" Assistant. EVERELL S. BROWER Furniture Department, Gimbel Bros., Milwaukee. EVERELL S, BROWER Ch,!rlcs R. Sligh have witnessed the passing of more than thirty years since th:::y el11L"tul in the ranks of the makers of fUl"lllturc. @ * @ Tile Basic City (Vil.) Furniture CompallY is under the charge. preierred by the ret,l-ilers' assoclation of Virginia, of scIJing goods by mail to consumers. During the past year many manufacturers \-vere con:pel1ed to dispose of their pro-duct in any way that offered in order to avoid bankruptcy, and the VirglniallS should 110t bear down too hard 011 them. 31 II , III ,, III,, I,• I,II I, I II •,, •I,,I tI,, 32 \IICI11(~.\" Make Money for the House. The company for which you work will wme day need a new superintendent or depal-tmect head, or perhaps a mana-ger. How. do your superiors know whom to select? They don't. Ali they have to go on is the ability for making motley displayed by the prospects. The man who has the best record for being on the alert to make money for the house stands first in line for promotion. Herein lies the whole secret of promotion. It is based on the law of humanity which makes self-interest paramount. Make money for the house and the boss will put you where you can make more money for him. A salesman in a paint and varnish factory, while riding to work one morning, heard two men talking about a proposed new building in which their conversation indicated they we,e Dressing Table No. B17. Made by Northern f"umiture Co., Sheboygan, Wis. interested. The salesman became interested, and when the two men left the car he followed them, and did not leave their trail until he had discovered who they were and that they were soon to let contracts for the erection of a large office building. . He arrived at the office late, and stopped on the way to his desk to report to the manager what he had done and what he had learned. The manager thanked him and said he would look after it. A few weeks later the manager cas-ually stopped at the salesman's desk and remarked that they had got the contract of finishing the interior of that new office building for $8,000, The salesman expressed his pleasure and thought nothing more of the matter. About three months later the manager again_ stopped at the sales-man's desk, to tell him that the sales manager wished to see him; that there was to be a vacancy and that he 'wanted to promote a man in the sales department who knew enough to act on a cue when one came to his notice. That was about four years ago, and a few weeks ago a notice appeared in one of the local papers in that city mentioning that this former salesman had been made sales manager of the paint and var-nish factory. Now, it was not the there fact that he had fol-lowed two men and had almost directly been responsible for the firm's getting in on the ground floor and landing a large and profitable order, that attracted the manager's attention, but the manager saw that tIle young man had business in- ARTISl\:; stinct; that he had it in him to do things to make money for the house. Not long since I read in a newspaper an announcement of the promotion of a rnn.n to the position of general manager of a large furniture house. I took the trouble to look him up, and here is what I found out. That man entered that store five years ago as a salesman. Like most 'department stores, it had plenty ;of rules, and one of them was that a salesman should not leave his department to 'go to 'another department, but should call a floor walker to direct a cus-tomer to whatever other department he wished to go. While making a sale to an aged couple, the salesman overheard the man say something to his wife about going back to "that other store to look at that dining table." The salesman im-mediately pricked up his ears and taking advantage of an opening, -he politely remarked that "we have' a splendid fur-niture de'partmenton our fourth floor. I think it_would pay you to visit it. It's quite a sight whether you buy or _110t!' The old ma.n looked at his wife and said he gu-essed they would rather go b<tck to th~ store where. they sold only fur-nture, as it was difficult for old people to get around in a big department store. The saJesrran stayed rightwlth them until their change came, and while he was delivering it he cheerfully invited the old couple to come along with him and he would show them their big furniture department, and assured them that it would only take a cOuple of minutes, He took the old lady's arm and off,they went to an elevator, In a few minutes they were on the fll:-niture floor, and the saJesman beckoned another and asked him to show the visi-tors his dining tables a.nd also to show them about the place, He then graciously withdrew. In due course of time the salesman was reported to the Old Man for having left his de-partment to go with customers to another and he was called on to explain. On llis way to the private office he went to the furniture salesman he had turned the old couple over to and learned that a sale had been made amounting to $84.50. He reported all the circumstances to the Old Man, who lis-tened to his explanation, and then told him to go back to his department and they would let the matter drop, A few months later that young man was promoted to the position of department manager; a few months later he was made as-sistant for the buyer and so he was unceremoniously moved around from one department to another for four years until or.e day out came the announcement that he had been made general manager. It was not the fact that the salesman had steered a cus-tomer, who was about to leave the store, to the furniture de-partment .. where a sale was made, that started him all- his way to promotion, vVhat made a hit with the Old Man was simply that here was a salesman who was keen for making money for the store, and that is the kind of young man the boss was constantly looking out for. They are so scarce that when a good boss scents one he takes no chances on letting hm get away,-J, R. Bowen in Modern Methods. @) * @) Forbidden by the Police. "In Switzerland this summer," said a Philadelphian, "I hcard Charlemagne Tower describe the stringent police regu-lations of Berlin. "Me Tower, by way of illustration, conduded with a little story: 'Schmidt and Krauss met one morning in the park. "'Ha'ire you heard,' says Schmidt, 'the sad news about Muller?' "'No,' says Kraus. 'V\lhat is it?' "'Well, poor l\{uller went boating on the river yester-day. The boat capsized and he was drowned. The water was ten feet deep.' "'But couldn't he swim?' "'Swim? Don't you know that all persons are strictly forbidden by the police to'swim in the river?'" ;vIICHIGAN ARTISAN 33 r-.---------- !,I --_._-------------------- .II ANN ARBOR MICHIGAN . MICHIGAN FURNITURE CO. No. tOG. Ko. 10'3. No. IOil, Manufacturers of Bedroom Furniture in Oak and A,h. Al,o Odd Dressers in Birch and Imitation Mahogany. The best goods on the market for the price. Write for pictures and prices. I>._-----------------------------_. Sixty Thousand Miles of Furniture Lumber. "Anlcric3ns ;If>2, coming gradually to the realization of the wood 'wealth of the Philippines," said \.Valter H. Penny, 'who has recently return cd from a ten years' residence in )'laI111:1, lvl1ere he wa,'; associateu with the fjtlartern1.'lstt'r's d:,,'!nrunent. "There' i:.; said to 60,000 illiles of 10restlantl thde. 1ft. Siby in Yorthem Negro;; is a fair sample with its "ixty-mile tract, c.pntaining 44,OCO,COO.OCO ft. of lun~hcr. Such ore ,vood,; as mahog:l11y, lignum vitne; dios pyrios (a \voorl akin to ebony) .nn<1others. A Ne ..v. York lumberii1g c0111pany has retently h;oHl the t -act on ::,vlt. Silay Qlrvcyed aul the est:· •II <t.:IB. ~batfte(b, I 'IDealgtter - Blodgett Rld'l!., Grathl Rapids, Mieb. > --------_. Drawings prepared for speck'll ordered work, and contra<;ts let. D'ln't aHa";,vthis branch of tbe business to get away from you, as there is mone) in it. Chargts reasotiable. Our Sketches Get thf. Order. ____ .--1 niatcd valhe o{ the wood wlJid1 cdo bc logged at once 1S$44, llCO.OCO. This estimat'e IS made only on trees of twenty-i11c11 dlametcf o't more. Those of ks:,i diawctcr are said to fa.r out-number the others and the supply will 188t many years. "The c;tbinet woods are used there for making corduroy roads. Thousands of acres are overgrown with trees \vottlJ three times as much as the n~ost valuable \v,~od that grows in the -Cnited States. The Philippint mahogary is the richest of all. It IS known there [IS the 118.rra tree. 1t is thought that oilec it is introduced in this COllnt~y its popnlarity will bE',great for library and dining room purposes. as it is but-n:; ssed near the ground to great proportions. It is clos~ gtained, rich and beautiful in color and will take a high pol-is'h." , :vlr.Penpcysays that he has a tabk made of One of thes;; ---_.__.--.. sbbs which is large enough to accommodate twenty perSOllS. I t weighed four tOilS and is vcry handsome. The wood of this tree sells for S175 a thousand feet, or more than $100 a. thousand more thai1 any trees grown in the Ui1ited States brillg. @ * @ Substantial Workmanship. III the fall of 1894 four sofas, with frames of wood and covered with le<'<ther.were purchased of the Nelson~11atter Furniture Company for the USe of one of the local lodges of Knights of Pythias of Grand Rapids. Recently it was found neussary to opell the seat 'of one of the sofas to put in a new spring, when a yellow-stained piece of paper, neatly folded, dropped to the floor. One one side were written the words "Open this Paper." On the reverse the following memor-andum appeared: "These 4-6 sofas were made by Fred J. Zimmer and LOUIS Schuitema, at ~elSOll & l\fatter's shop, Grand Rapids, Mich.', August 14, 1894." )\fter fourteen years of hard service the sofas are practical-ly as useful as -when purchased. ~Ir. Zimmer is in business on his own account in Grand Rapids, ill::tking reliable, sltbstantial upholstered furniture. $ * @ His Dollar and Ten Dining Suite. After we have paid for the gas, coal, groceries and meat every month 'we have clear sailing because all there is left to do then is to pay for the ice, telephone, water tax, insur-ance and the installments on our unabridged dictionary, our gas range, oUr "\,\Torks of the 5jx Best Authors," our Dollar- Down-and-Ten-Cents-a-\\Teek dining room suite. Thartk goodliess, we got our Morris chair for a wedding present aud our folding bed by saving soap v,rrapllers.-R. K. rvloultbn. i 34 ~1I CHI G A N ART I SAN You Can't Make a Mistake By planning for an Alaska agency for 1909, if you do not now hand I. the Jine. Our sales for 1908have far exceeded our expec-tatiQIls, .and the demand has been strong throughout the season, AltASKA QjJALITY is what does it. The lines are complete ill styles and linings. The AhlskaRefrigerator Co, EfCCLUSIYE ~EFRIGERAT9R MANUFACrp~E~S, I\fuskegon - • Michigan ,It Won'~ Come Off. In l;QnVersatiol1' with ~ well known furniture salesman in Chi~,~~Q"f'eceotly the cQl~vcrsatiol1. drifted t9 the popu1<:l:rity of ,~·()oQ. kn~bs 'anli lIe s.pok~ of <l certain firm m'<).kingwood k!l()~§ !~.·,~·l\:fi.ch.igal1 tQWJ1. The "vTiter said to hjm that that house could 110t furnish th~ _"No-Kum-Loose" fastener with theIr knobs, and that l~O knob, whether wood- or metal, could be perfect without it. He was surprised to know. that the "No-Kum~Loose" is the Tower patent fa.stcner, owned and made only by the Grand Rap~ds Brass Company. He had been so busy in the selling end of the bu,:;illess and was aware of the popularity of the "No-Kum-Loose" fasteners s'o that he thought every manufactun~r of furniture trimmings made Or used them. @ * @ Opened a Furniture Store in Idaho. Editor MichigaJl Artisan:-I am just. opening a new furni-ture store in Filer, Idaho, and feel that I cannot get along without the 'Michigan ATtisal1. As I formerly lived in Miclli-gan, I am thoroughly familiar ,,.,.i.th your publication. You will find 'check for $1.00 elldosed to pay for 01H~ year's sub-scription. I have for the past three years been with T. A. Roudenbltsh of Albion, Michigan, and came to Idaho about August 1. This is a beautiful country. As I sit here I can look out of the window in either direction, north or south, and see the mountains covered with snow saine fifty or sixty miles disUl.nt. Kindly start my subscription with your next issue, and oblige, Yours respectfully, S. CLAUD STEWART. @ * @ A Grewsome Bargain. Various articles more or less odd in nature are offered for sale in the advertising columns of the papers, but there was one the other day which was inore ~hitn usually out of ' the ordinary. While the object to be sold was not exactly of a cheerful sort, the advertisement ibelf was" wortlt;q: ih a 'Qrisl{. and chipper style. This l.\,a.s~t· FOR SA~Ec-,Single ~r.av~,witlt fine?"r~J1..it.~ heads'tone -in --.-. ,¢eme~t:T)·; fil~~St 19C<1·, ti()n,. It would be rather interesting to know how many answers the advcrtiser got. @ * @} The Johnson Furniture Company Is the latest addition, to the manufacturers, of fine furniture in Granel Rapids. The Johnson boys werc the original owners of the Cabinet~Makers' Company, ·which became famous as manufacturcrs of fine- dining roOm and library furnit-ure and promise to bring out a line of library and dining room ware fully equal to anything they ha\'e eycr brought out in the past. They have leased the Po,,\,ets building at the west enQ of Pcarl st:'eet bridge, and will have their first line in time for the coming January exhibit. r , I MUSKEGON VALLEY FURNITURE COMPANY I II !I• MUSKEGON MICH .... COIOI1IOISUlies TOIiPOSl Ilem Odd Dress6~ Gnlllonle~ WafdrolJlJs lOdies' .Tollels Dressmu Tables aononany Inlaid GoOllS Line on .ale in Manufacture"' Building, Grand Rapid •• ~ ------ II Largest line to select from, and I quality and workmanship can't be beat. Comeand see the line and be cQnvinced. MICHIGAN ARTISAN We have the ASSORTMENT STYLES PRICES III !I ,II I I, I••• ~------- 'three Pi~ce Suites in Loose Cushions can't be com. pared, they are the best. Leather Rocker line is very large and prices right. Couches from the cheap!st 10 the best. .Madden'!'! !)rlVfnport Bed line is the. talk of the cou,ntry from coa;;rt If) rotl8t; don't fail tiJ!.'isi! us Dr 'writ~ for ruts and pnU8. -_._---------_._-_. THOS. MADDEN, SON & CO" Indianapolis, Ind. Show Rootns, 35 to 41 N. Capital Avenue. -------------------~-.~--~ A Succes:sful Lady Manufacturer. The portrait shoH;n herewith js th2t of :'-,Irs. Julia E. 1\[oorn:al1, inventor of the Practical Se'wing Cabinet. Up to a few years ago 1\1rs. ::1Ioorman never had allY experience in the fLLniture business, and never thought of engaging in n:anufactl1rillg. Being' ill need of a sn:..,ing cabinet, she made MRS. J: E'. MOORMAN. the rounds of the furniture stores, only to find that none of the cabinets offered ior sale satisfied her. Her surprise at their many shortcomings prompted her to consider the pro-ductiOn of a cabinet which would appeal to \vomen on ac-count of it3 adaptability to their wants. After considerable thought and study she had a iew cabinets made, which in their" essential points difi'er very l'ittle from the very perfect article which is llm¥ being marketed. The sal~ on the ar-ticle has shmvn a steady gro"vth, so that two of the factories which are now making thcse Oil contract for :'-Trs. )':loorman cut them in 200 lots, and she is expecting to place larger contracts next year. The Practical Sewing Cabinet has bee11 exhibited at the Grand Rapids exhibitiClns for the past two or_thr.ee. S•.easons, and as a result quite a good 111anydealers carry the goods ill stock continuously. The article is so adapt"able to holi-day purposes that IV1rs.]\loorman has had an unusually large tlluuber: manufacttlTedin anticipation of this demand. Aside from the real merit of the article itself, Mrs. TVToorman's success is undoubtedly due to the - assistance which ."!heaffords the dealers in making sales. She has re-cently produced all artistic little booklet illustrating and mi-nutely describing the various patterns in which the cabinet is mauufactured. These are sent to names furnished by dealers desiring their help it! making sales which this little booklet affords. All that is necessary for any dealer to do is to carefully prepare a list of people whom he thinks would be interested in the Practical Sewing Cabinet and send the list to the Practical Sewing Cabinet Company, Grand Rapids, Mich. Soon aIter the mailing of the.pam-phlet the dealer begins to receive inquiries, so that he should be prepared to demonstrate the beauty and utility of-tTH'.cah-inet by having at least one in each style and wood on hand. This requires a comparatively insignificant investment and yields profitable returns. The Practical Sewing Cabinet has been 011 the market long enough to have demonstrated its use-fulness and there are very few furniture dea.1ers whose trade will not warrant them putting in a fe-..v of these pieces at least. @ * @ New Hotel for Little Rock. Claudius Jones, a leading retail,er of Little Rock, arrived in Grand Rapids on October 26, accompanied by a Mr. Lenon and wife of that city. A week was spent in selecting furni-ture for a new hotel nearing completion in 'that city. Abottt $50,000 will be invested in furnishings. 56 Values in Davenports. MICHIGAN No pl~ce of upholstered furniture ever' brought out has ~ained grea"ter favdr than the davenport. Tt ;is so roomy and comfortable; it is:rriade' up as -a.big scifa 'or il;, bed and 5oob· combined. In the atcbnipanying illustration' we have a fme 'daven-' JlorJhed. No. 3035, made by the' ~Hafner' Furniture Company, Chi-cago'.' This company manufac-tUrt~ S a very large line of daven-ports, \lihich, are illustrated and described 111 a large catalogue which every furniture merchallt wilt find a' goodthifrgfo have on his desk for constant referellce. This da.vcllport is' of the ()ver stuffed pattern, with: a l~ard\,,'ood frame. The upbolstery is in g,ra11 biscuit tufts and _the front of the box and the front,of" <trillS: are- also tufted. Thefilliug i"s'of sea· 1110S5 and curled hair. It is S.11pportccL by forty-nine highly te'1111Tered'steel springs of the double cone~.p<.tlfcrtl; securely tied by haneL Thl~ oed' i"s fitted with' a dust proof box-;ceday lined, making it moth proof. This box serves a.s a convenient recep-tacle for bed clothing. The only,wood work showing onthi; davenport are the leg,s, which are finished ill mahogany. Thi'.' Plonrm· nanufadurin~ (ompan, DETiwrT,MICH. Reed' Furniture B"aby' Carriages Go-Carls ~ Full liiie 8!uYwn,only at the (ar;UH7J. ARTISA!\ davenport, When packed ready for shipment; weighs about""275 pounds. @' * @' "Lightning Change·~,Buyer~. "I:::ave" Kahn, form~rly ~'ith Siegel-Coopcr ,& C~., Kauf- Na~303'5, Automatic Davenport Bed~. Made by the. Hafner Furniture Company, Chicago .. Murphy Chair Co. MANUFACTURERS DETROIT, MICH. ,, ,,, ,, LINE, !I • A COMPLE.TE man Broth-ers~ R. H. vV:hite·and numerous other Jlfms, ha:, "thrown up" his job with a Jirh~ ill' ::\few Orleans a"d w;lI buy for Simpson, Crawford & Co. in. )Iev.-: York for a s~a.son. Ka!llI riv<J.ls. as a lightning change·buyerA. L. Goldstein and R. G. Ale.xuil.der. Prob<tbly 110 buy-;::rs in the trade have had a wider or more varied expe ience with n:<::uagers than these' gentlem.en and should they at .':'Oly,e ftltureday decid'e to write the stories of their lives a11d pub:ish the san:e, under tJ1e title "\Vhat W~e Know About Sto:-e :\:Ianagers," it would be a reigni'ng sensation for a year. @ Put Th:s en Ice for Four Year£. "Just before the battl:::, n:other," the very yOllng and in-experienced salesman remarked, "politics rr:akes strange bed fellows, but that doe3 not help t.he sale of bedsteads very ll1uch." @.t * @ Having tried out the eXpClsition plan of selling goods in New York and Chicago, C. H. l\ledicus & co. of Brooklyn have decided to test the: merits' of -~~ri_d Rapids as a selling market. The firm hasleased' an':e,1t}re:-floor in the Furniture Exchange. PALMER MFG, CO, 115' to 185 Palmer Ave .. DETROIT, MIOH. MaliufaclUt"ers of FANCY TABLES PEDESTALS TABOURETTES II Our famous ROOKWOOD ANISa arow's'" " iQ poPularity eVei7day. Nothi'na[!ke it; Write. ~<lrPieturu and Priew .. : for the PARLOR AND LIBRARY Pedeetal No:: 412. ~-----------------~ YI)CJIIGAN CHAS. A. FISHER & CO., --------------------- IREX [;:;:d] MATTRESS I J III I I III I,I ,II !, :II II sr. II J>_._--- 1319 Michigan Ave., Chicago. WJUTE FOR BOOKLET AND PROPOSITION WarenOU6es: LOUIS. MO. KANSAS CITY, MO. PEORIA, ILL LINCOLN, ILL. MINNEAPOUS, I\'ll:-.iN· CHICAGO, ILL. AH.TISAN 37 -------------- Furr.iture cfWocd Destroyed by Insects. Consul General AnlOtd Shanklin of Panarua se::d:~ the fn] lowing" report on the ucsuilahility of \v()odt:n of'f-ice equip-ment in the tropiC's: dAfter al-most three years in the tropics. T am of- tbe opiniOI'I tint- meLdl;: desks, bookcases <led files pr;;vc to be, in the long run; lc~:~ expcns:ve than tJiGS\,:, of wood, fo:" the tC::ISO;l that,' at k;\st hen~ill Pat;am<l, thert is a small insect Wh:l1l sets l!iLl the furniture a.nd cats it away Lln~ 1 there is nothing lc;tt hut the Oll~- side varnished shell. Upon uk-ing charge of this c()n:mlate~gellt:ral in November, 1905, not one of the desks h;:re could be rnoved, even \vitb th~ g;"eatcst care, withot,t crushing through some part of the shell. On inquiry it was found that by putting a g-reat, D18ny moth balls in the drawers of the desk,; and files the work of these litt:e anima.!s could be stopped. Tl1at the effect of the \vcrk of tl,oc;e insccts lU,ay be set'D, there is trans-mitted herewith pieces taken from a roll-top desk in the office. These show the shell outside, the form in which the insects eat away the inside and also the peculiarly hardencd, c()u;.;;lomerated ma.ss which their \vcrk crcates and builds." @ ._------_._--'-------~ Like a grinning spectre sUdking, \Vhen on our way ho11".c vv"c'rc \\·a:king l~e continues Oil our trail. Made by Lentz Table Company, Nashv:Ue, Mich. @ The Bill Collector, He's a jolly little feller And his manner is pc)lit", And his voice is sweet and 1',,('11(1" And his quibs are always trite. Hes a mold of form .and fashion. From his hat down to the ground, B11t his one obnoxious pa,ssiotl Is to always hang around. He is with us in the morning And drops in again at noon. And he smiles despite our scorning, Likc a pleasant day in June. Eve:"y evening without fail Ile has spoiled our dream of riches V<:ry frequently of late As he's \vandered in and murmured: "Here's your bilL one ninety-~jght." \Ve had almost bought all auto And a handsome house and lot. \Vhen he woke t~S up hy saying: "Just hand over what you've got. He tears off a funny story, But he ends it up this way: "Can't yoU p8y a little s~lInething On that old account today?" Now, they say we'll all be meeting Tn another world so fair, But to me 'twill not he heaven If that g;-inning scamp is there. -Exchange. 38 lIlICHIGAN ARTISAN --~----------"f- Leaks in Retail Buying.' There are five important leaks that contribute to failure in business, say Business\Vorld: • First leak: Ignorance of the cost. of :doing ,btl,~ines::;; therefore ignorance of what to charge for goods in o~'der to be certain of scllillg them at a profit. Second leak: Failure to mark price.s by the. single article or by the half dozen, according to:thenature of the article, aed then n:aintailling the correct prices, renderil~g it well nigh impossible for anybi){ly in the store mistakenly to sell for too Iowa price. Third leak: Not knowing the goods that do and the goods that do 110t return the cost of handling, and what percentage of the total sales cons:st of r;on-profit paying iten~s; not kr.owing how to challge~th~ non-profibble into profitable items. Fourth leak: Being short-handed·, r'unning along without sufficient sto:-e help; not allowing yOUT!ielftime to stud}' n~arket conditions and consider plans for increasing business. Fifth leak: Overbuying, which results in straining credit al~d losirg opportunity to take· profits in the shape of discounts, because of having bought more goods - than you III II I, II I Chas. Bennett Furniture Co. I >---------C-HA-R-LO-TT~E, -M_ICH.. _-_._----.i. SEND FOR OUR CAT ALoe OF WARDROBES. .-- i,II tI II I .---------------- Rockford Desk Co. Rockford, Illinois Manufacturers of China Closets Music Cabinets and Ladies' Desks Full line on sale with M. L. Nelson & Co•• 1411 Michigan Ave., Chicago. Ill. I• --~ II l Made by Rockford Chair and Furniture Co., '1Wokford, lll. could pay cash for, and having the goods cost more, because bought -on longer tilT.c, than if you had remained in posi-tion to pay cash and take discount; by not realizing tha.t one dollar's worth of business can't be done on less than twice that amount of cash or credit. In stopping the first leak, it is necessary to know a::cur-ately what t1:e expenses are. Nothing should b~ overlooked. The itelTs must be figured down to a. fine paid, not even [leg.- lect:ng to count cost of wrapping paper and twine used in tying up p<!,ckages. Other items are: N6i less than OEe per cent loss on l1l1collectable accounts; about s'ix per cent ShOll1dbe figured as inte:tst on the investment. After everything has. been counted in there s:ill is danger of committing the grave error of failing to figure the per-centage necessary to be made on sales instead of on wha.t the gocds cost. A delusion th~tt maily are under is that to make, say, fifteen per cent on their -goods they can figure fif· teen per cent 011 their cost. At least five per cent additional should be tacked on. If the dealer would be safeheiTIust have accu'a.te k:"ow-ledge of the cost of goods and of ·conduding business. The business may in all other respects be correctly and:carefully carricd on-but unless the first leak is soldered, failure will ensue in time. @ * @ The Grand Rapids Parlor; Frame Company succeeds the • Grand Rapids Carved Moulding-Company . -------------------------- --- MICHIGAI\ ~--- ; II I, I I, II IIII !II I !II II ~-- --_._----------- __ . --..i ARTISAJ" ------ --------_._----_._--_. No, 1141 Dresrer, Walnut. Muskegon Notes. Hugo Kanitz, secretary of tbe :VJuskeg"on Valley Furniture Company, who has spent <l. few weeks i.n the eastern markets recently, is confident that business 1,vil1 improve 'very mw.')' after the opening of the new year. His company are mak-illg great improvements in their line and will plate the same on sale in Grand Rapids early in Jannary. The great hctory of the Alaska Refrig"crator Company is again in £ull operation ill tbe production of refrigerators, ill mallY sizes. ~Lll:ager ord has secured a number of heavy contracts for the comillg yeal- [If-d expects to operate tbe fac-tory to its full (',apacity during 1909. The l\Joon Desk Company is well supplied with orders f(l'r office desks. All fe,ttllres of their line are selling ,vell, but there is 8 special demand for their superior li11e of sanitary desks. j\Tanager Stephens is confident that business \\'ill improve very rapidly dwing the coming year. @ * @ Non-Dividing Pillar Tables. The manufadurers of dining room tab:es held a meeting recently in Chicago and spent considerable time in the discus-sion of matters pertaining to the ma1ltlfactllre of extension dining tables. A new standard form of pillar ext(,l1sioll tables was approved. This type permits an extensiOll of the tables without the opening of the pillar. It wilt be sold for 011e price only by al1 manufacturers of the 8350ciat:01l. The guarantee of prices which was adopted six months ago has produced satisfactory results. Prices wcre maintained and the same will be continued. J. A. Conrey, the chairmall of the association. was presented 'vvith a silver headed cane and a handsome umbrella was given to his wife. @ * @ Death of Mrs. Mey~r. Joseph S. J\leyer, the president of the 1Janufacturers' Ex~ iL Woodard Furniture I Co. II I OWOSSO, MICHIGAN MAKERS

Date Created:

1908-10-25T00:00:00Z

Data Provider:

Grand Rapids Public Library (Grand Rapids, Mich.)

Collection:

29:8

Subject Topic:

Periodicals and Furniture Industry

Language:

English

Rights:

© Grand Rapids Public Library. All Rights Reserved.

URL:

http://cdm16055.contentdm.oclc.org/cdm/ref/collection/p16055coll20/id/27