The mass media alone are not effective change agents

View Item Record

Description:

The decade of the 1980s could, from a communications perspective, be typified as the period of 'social mobilisation'. Rather than expanding on the theoretical assumptions underlying the social mobilisation approach for development, this article discusses the consequences of the theoretical assumptions for the use of personal and mass media, as experienced in the African context.

Date Issued:

1991-01-01T00:00:00Z

Data Provider:

Michigan State University. Libraries

Collection:

Africa Media Review

Place:

Africa, Africa, and Africa

Subject Topic:

Communication in social action, Mass media, Social aspects, and Social change

Language:

English

Rights:

In Copyright

URL:

https://n2t.net/ark:/85335/m55q4sx8q