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- Description:
- This paper examines the role of communication training and research in integrated rural development. The author's major thesis is that if rural development communicators and workers in developing countries are inculcated with the right skills, they can utilize the rich potentials of modern and traditional communication to achieve rural development goals. He proposes an appropriate training programme for the kind of development communicators he envisages. He also suggests a research model that would facilitate the work of such communicators. His recommended training programme blends development theory and practice, development communication theory and practice, as well as information delivery strategies, techniques, evaluation and field work.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper attempts to simplify and explain the development process. It canvasses a micro, incremental Community Participation (CP) and Basic Needs Approach (BNA) to achieving and sustaining improved living conditions for the underprivileged and marginalised socio-economic groups in developing economies. Community participation is operationalised as a people-centred, skill-enhancing and empowerment device. It seeks to enlist the active involvement and influential participation of intended beneficiaries of development programmes in needs identification, prioritisation, project initiation, financing, execution, monitoring, evaluation, and consequent sustainability. The paper argues that, community participation as an alternative approach to development, requires alternative communication types, channels and strategies in the pursuit, actualisation and sustainability of development objectives. It differentiates between communicational improvement and operational communication, appraises the potentials and limitations of communication in development and suggests the use of participatory, community-based, small-group media for effective community participation and sustainable development.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Paulo Freire's ideas on education, conscientization and participatory development have assumed the status of external and universal truths which can be applied in any developing society. Though Freire's theory of dialogical communcation and action is based on group dialogue rather than the mass media, there is a sense in which this theory can apply to almost any aspect of human communication, in a truly participatory manner. Inspite of the attraction of participatory methodologies, their users are cautioned against uncritical application in all situations.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper attempts to explain that developing nations cannot control DBS (Direct Broadcasting Satellite) airwaves from violating their national sovereignty. They can neither jam them nor outlaw DBS altogether. What they can do is to minimize the spillover and propaganda carried by DBS. They can do this by technical and legal means. However, most of the technical means require developing nations to have their own DBS, either individually or on regional basis. And they might prove too costly for developing countries to use them. International law would help minimize international propaganda and even spillover. However, developing countries need to rally enough support to pass clearly-defined conventions regulating DBS and a powerful agency to enforce them. This paper has left out the many opposing points on issues such as right of reply, codes of conduct, prior consent, monitoring and enforcing agency, which have come up in the new world information order debates.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review