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- Description:
- This paper directs its attention on information campaign effectiveness. It examines some theoretical and practical considerations that should be taken into account in planning and executing public englightenment campaigns in Nigeria and other developing countries and offers a multimedia model for more effective information campaigns in these areas. According to the model, well prepared and packaged information campaign messages should flow from the information campaign headquarters to the mass media and the interpersonal and group communication channels, and through these channels to the target audiences with continual monitoring and evaluation by campaign officials. The suggested model is diagramatically provided.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- In the wake of accusations and counter-accusations between the West and developing nations over the unbalanced nature of information flow, communication researchers and policy formulation groups have, over the years, been enticed to make decisions based on empirical findings. In this paper, the author presents findings of a study conducted on four leading Nigerian newspapers over a one-year period. His conclusion is that the media in Africa are equally to blame for perpetrating a negative image of the continent, and that the continent can only benefit from a new and more equitable international communication order by re-examining her values. The paper warns that devoting undue attention to conflict, crime and disasters at the expense of the region's efforts, policies and programmes aimed at advancing the people's welfare, negates the very principle of balanced reporting which Africa so much craves for.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review