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- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Communication for health promotion is a complex process that is further problematised by limitations within communication theory. Linear models of communication give primacy to the communicator and see communication as a largely objective process. These models, which are often referred to as "communicator-message-receiver" (CMR) models, incorporate the communicator as a primary agent in determining the nature of information and the mechanisms for information flow. Action media is presented as a methodology for the development of media products that integrate the interests of both the communicator and representatives of target audiences within a health promotion context. The methodology has its roots in participatory action research (PAR) approaches and incorporates qualitative contextual research with a media development process. It is not intended that the methodology be perceived as an exclusive and absolute means for the development of health promotion materials. Rather, it adds to the range of methodologies health promoters can apply in media development, whilst also providing important insights into context-based activities that are consultative, collaborative and empowering. Action Media as it pertains to health promotion, has the following elements: Identification of significant health challenges; identification of sufficiently homogenous groups within defined geographic areas and collaboration with individuals within each context to co-facilitate workshops. The media products that emerge typically reveal deep insights into perspectives of the target group, are immediately relevant to the participant' s peer communities, and may be relevant nationally as health promotion products.The methodology differs considerably from producer centric approaches in that it sees contexts of media utility as dynamic, and furthermore, sets out to generate media products that are supportive of action, rather than simply as vehicles for information. Within the complex contexts of media development, the Action Media methodology provides insight into the potential for integration and empowerment of individuals and groups within target communities. It demonstrates a replicable process that provides for the development of deeply contextualised media products on the one hand, and qualitative understandings of community contexts on the other.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1986-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Journal of Social Development in Africa
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Journal of Social Development in Africa
- Description:
- Advertisement for journal Studies in comparative international development
- Date Issued:
- 1998-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Journal of Social Development in Africa
- Date Issued:
- 2002-07-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Journal of Social Development in Africa
- Description:
- This paper attempts to trace the historical development of social security in Zimbabwe and to explore the possible options for developing a comprehensive social security system. The paper postulates that the development of social security in Zimbabwe is inextricably linked to the country's colonial history. Racial discrimination in colonial Rhodesia led to the introduction of fragmented social security schemes (for the non-African population) old age pensions, public assistance and occupational pensions for purposes of income maintenance in cases of involuntary loss of income. The same protection was not extended to Africans because it was assumed that their needs were simple and easily met within the peasant economy. Although attainment of independence brought an end to all forms of racial discrimination, Zimbabwe still does not have a comprehensive social security system. A unique administrative framework could be set up to enable the rural population to participate in a contributory social security scheme and at the same time benefit from a non-contributory social security scheme. The success of such an approach depends on linking it to a strategy of rural development geared towards increasing the productivity of the poor.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Journal of Social Development in Africa
- Description:
- For a long time, Pan-Africanists have advocated the establishment of a Pan-African University. In spite of various efforts in this direction, the hope has failed to materialise. The challenge is that such a university must be a new university, not only in the approach to teaching and research, but more fundamentally, in its strategic conception and its placement at the base of African and human emancipation and liberation. The establishment of the Pan-African University should have as its overall goal the provision of opportunities for higher and advanced education for students and adult learners in the context of a new African-based epistemology and methodology. The models of Western Universities which Africa adopted have proved completely unsuitable for Africa's needs. But for the Pan-African University to set a new path in the search for knowledge and truth, it must first and foremost be built on a sound spiritual basis that highlights those aspects of African spiritual life that has enabled the African people to survive as a human community throughout the centuries. It is time that such a task be embarked on headlong.
- Date Issued:
- 2003-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- African Journal of Political Science
- Date Issued:
- 1982-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review
- Date Issued:
- 1966-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review