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- Description:
- Communication has become widely accepted all over the developing world as a potent tool for rural development. However, this faith In the power of development communication often appears to be misplaced, as development fails to measure up to expectations even after huge resources have been invested in development communication. Many of the failures of development communication projects arise from the application of inappropriate development paradigms and communication strategies which overemphasize the mass media as channels of communication in the development process. This paper is based on a study carried out to find out what communication media are used by rural women in Nigeria as sources of development information.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper presents a survey of Nigerian female students to determine their motivations for taking up journalism training. The study found that almost as many female as male students enrol in the country's journalism training institutions at the moment - which factor should advance women's representation in the media. Moreover, most of the female students surveyed consider journalism to be a profession as much suited for women as for men. However, it finds marital status to be an important factor in career choice; married students said they would quit work if it interfered with their family responsibilities. Secondly, most respondents tended to prefer more glamorous roles in television, radio, public relations or advertising to aspects of journalism such as reporting. These two factors have important implications for career advancement of women journalists and may continue to exacerbate women's under-representation in Nigeria's mass media institutions.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study assesses if gender has any influence on how Nigerian males and females perceive their communication styles. Using Norton's (1978) instrument of communicator style to collect the data, it attempts to answer three research questions, namely: (1) Will physical gender affect self-reported communicator style in the Nigerian environment? (2) What variable or combination of variables best predicts a good and effective Nigerian communicator? and (3) What type of inter-relationship exists between the variables of communicator style construct? It found no significant gender influence on self-reported communication style of Nigerians, unlike the findings of Montgomery and Norton (1981) among North Americans. It also found that friendly style was the best predictor of a good Nigerian communicator.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review