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- Issue of a furniture trade magazine published in Grand Rapids, Mich. It began publication in 1936. and OCTOBER • 1936 F. H. MUELLER . . . led the mountain to Mahomet. (See page 18) Two dollars a year 20 cents a copy Grand Rapids, M i c h i g a n ir^- '&»£? i f o r U n e t u r n i u t ' ^ ^ p r o CA=VEL new line of Ca-Vel Upholstery Fabrics, on the furniture you sell, presents new weaves, new textures and new colors that reduce "sales resistance" to a minimum! In addition, they help yOu trade up your customers. You get the better profits that result from the sale of quality items. Go into your regular selling season with a better styled more attractive line-well equipped to take advantage of the easier sales and better profit produced by furniture covered with these fabrics bearing the Ca-Vel label. COLLINS # AIKMAN CORPORATION 200 Madison Avenue, New York, N. V. Weavers of Ca=VeI Fabrics All Mohair Fabrics Guaranteed Against Moth Damage for 5 Years! . A •" '£ For the retailer with a discriminating clientele . . . for the merchant who desires INDIVIDUALISM in his offer-ings of upholstered furniture, MUELLER'S distinctive line of Eighteenth Century Adaptations offers an unparalleled oppor-tunity for new volume, better unit prices and substantial profits. There is a verve, an individualistic appeal in all of MUELLER'S upholstered pieces that sells itself. Quality of covers and excellence of construction are nationally famous. Prices are planned to fit into the price ranges that will insure steady sales and superlative profit on each piece. MUELLER FURNITURE CO. 600 Monroe Ave., Grand Rapids, Mich We appreciate mentioning you saw this m FINE FURNITURE FINE FURNITURE DEALER PROFIT BECAUSE. . . WOLVERINE PRODUCTS ARE STYLED RIGHT - PRICED RIGHT - AND BUILT RIGHT Dealers who invested in WOLVERINE UPHOLSTERY CO. line in the July market have reordered in an un-precedented manner. Our 18th Century and Modern pieces, both, are being received by the trade because they are right—in style, price and construc-tion. The No. 1282 chair, illustrated, is an example. Loose down pillow back and seat, with the latest fabric. And of generous proportions. It retails for $67.50. WOLVERINE UPHOLSTERY CO. GRAND RAPIDS MICHIGAN FlN€ FURNITUR€ the Homefurnishing Magazine from the Furniture Style Center of America VOLUME I 1936 NUMBER 6 GEORGE F. MACKENZIE. President PHIL S. JOHNSON, General Manager ROD G. MACKENZIE, E d i t o r K. C. CLAPP, Merchandising Counsel OCTOBER The Boiling Wake 4 Page Nine 9 Planning Christmas Promotions, by Ralph Spangler 12 Furniture Frolics, by Ray Barnes 14 Tuning in for Added Volume, by Rod Mackenzie 15 Historic Examples from the Metropolitan 17 Modern Crusade, by K. C. Clapp 18 Biographing Famous Furniture Firms 20 Direct-er Direct Mail, by Ruth Mclnerney 21 A Portfolio of 28 Floor Coverings and Fabric Displays . . 23 The Sketch Book, by Charles Witman 28 Retailing Tips 30 Market Centers of the West 32 Chet Shafer on a Shinglin' Bee 34 Cash for Credit Sales, by Murray French 35 This 5-Way Plan Trades Up Range Sales 39 Humble Kitchen Slaves Become Transformed Cinderellas 40 Is OUR Face Red 43 Homefurnishing News and Reviews 46 New Stores 50 Published monthly by the Furniture Capital Publishing Co., 155 Ottawa Ave., N. W., Grand Rapids, Mich. Acceptance under the Act of June 5, 1934, authorized April 30, 1936. FINE FURNI-TURE copyright, 1936. Eastern office: S4S Fifth Ave., New York City, phone Murray Hill 23909, S. M. Goldberg, representative. Chicago office: 307 N. Michigan Ave., phone CENtral 0937-8, Bassler & Weed Co., representatives. Subscription rates: $2 per year in the United States and American Colonies; $3 in Canada and foreign countries; single copies, 20 cents. l o r OCTOBER, 1936 Federal AMERICAN An Ensemble to Capture and Hold the Interest of Those Who Appreciate True Traditional in Furniture Design 27 Pieces 5 Different Tables 5 Sideboards 3 China Cabinets 4 Chair Designs Other Supplementary Pieces L r 4 ^ p y ^ ^ 1 1 ^ ^ ^ ••> ;• v- . .. • = ' •-•<;,• ••?.: • • • -c ' - • • — -•••' • - • - • • * _ • - - • i4 MADE of all Cuban Mahogany, the finest of cabinet woods. Styled in the most romantic period of the romantic South — this group recaptures the gracious charm of Virginia Manor Houses of the days preceding and just after the Federation of the American Colonies. Aristocratic Furniture Priced for Democracy And so easy for your customers to acquire! One or two pieces at a time, the customer can enjoy the true collector's thrill, assembling the perfect dining room, at her convenience, over a period of time until she has acquired the harmonious whole. Based on the historic past, this ensemble is destined to make future home furnishing history. TRUE GRAND RAPIDS IMTMUUNO A2I048 Furniture you will be proud to sell — your customers will be proud to own. Many other Dining Room and Bed-room groups in a great variety of woods and finishes, as low in price as any dealer dare sell who ex-pects today's sales to build to-morrow's reputation for depend-able furniture and honest values. G R A N D RAPIDS CHAIR C O M P A N Y We appreciate mentioning you saw this in FINE FURNITURE FINE FURNITURE THE BOILING WAKE Aldy Submits 100-Proof Sirs: You fellows are certainly going to town with your FIXE FURNITURE. You've left out the dry drivel that no one ever reads anyway, and filled it full of the live news, timely tips and actually useable infor-mation that any live furniture store can cash in on. It's a teeming textbook, not a pompous "puff-sheet." I hope more and more furniture stores see more of it. Incidentally . . . Early Americana isn't the only thing I collect. I submit a photo (see illustration) of a corner of my base-ment gameroom as proof . . . about 100- proof, I'd say. M. C. A., Hartford, Conn. Those Factory Waiting Rooms Sirs: Amen to the brother-buyer's indict-ment of furniture factory waiting rooms, used as an editorial on your September Page Nine. Of all the depressing, unattractive lobbies m which I ever cooled my heels, those in furniture factories are the saddest. L. L. M., Cincinnati, Sirs: Reading your September issue . . . I came upon an editorial maligning manu-facturers for failing to provide attractive waiting rooms. . . . In defense, I want to ask what need is there to maintain ebb-orate waiting rooms? It is seldom that our trade visits the factory, except those plants that have factory showrooms, and I venture to assert most of these are sightly enough for anyone. . . . Dolling up ,of waiting rooms would entail just an added item of expense and overhead that the buyer is anxious enough to avoid in his purchase of furni-ture. Incidentally, I've seen some mighty dowdy executives' offices m stores . . . and they're constantly being seen by the gen-eral public. S. R. M., Grand Rapids. The Suppressed Ad Man Sirs: Many thanks for your editorial support of the abused advertising manager as contained in the article on page 31 of your September issue. Your paragraph, "If your ad man is something besides a yes-man and an office boy, has ideas of his own, give him leeway to put some of them across," certainly hits the nail on the head. 1 want to tell you that it is becoming in-creasingly difficult for the advertising man-ager in the average store — at least the "borax" store — to be anything but a rub-ber stamp for the boss who usually can think of nothing but screaming ''Lower Prices" in his newspaper publicity. Any originality — any idea of making people desire the comfort and beauty of fine fur-niture— is frowned on and stepped on imme-diately. More power to you, too, in your effort to get merchants to use direct mail. Now is the time for it. E. W., Flint, Mich. How Century Has Grown! Sirs: Calling your attention to an error in the sketch of Aldrich on page 26 of your September issue. You describe the Century Associates as being "a syndicate of better Eastern stores." As a matter of fact, sev-eral stores on the west coast are members of the Century group, to say nothing of others in the Middle West. However, that's picking flaws in diamonds, for both Aid-rich's article about direct mail and the amusing outline of his career were sparkling. Congrats on a swell issue! R. D. M., Washington, D. C. When Glamour Goes Borax Sirs: Mclnerney's plea to glamourize furniture products by endowing them with names is great, and I do think both manu-facturers and retailers are tending this way more and more. However. I trust it does Morgan Aldrich says that Early Amer-icana isn't the only thing he collects and submits this corner of his game-room as proof—about 100% proof—he claims. not get to the point where the borax houses go in for it extensively. Imagine a mam-floor display flashing cards like these: On a coffee table, "Boxwood Beauty;" on a bedroom suite, "Ninety-day Wonder;" on an upholstered chair, "Fanny-Be-Careful." G. E. S., Chicago. So Would a Lot of Others! Sirs: Aside from the fact that Kellar Stem is NOT the president of the G. R. Bookcase & Chair, that his son IS, 1 enjoyed immensely the sketch of him in September FF. Incidentally, do you have Miss Sea-gren's exact address? I'd like to get in touch with her. M. R., Chicago. He'll Take a Fin's Worth Sirs: The next time you run an ad ask-ing for subscribers, why don't you include in it some idea of how much the maga-zine is? Anyhow, here's five bucks. Just keep on sending it to me until the five bucks runs out. Then we shall see. You have a mighty swell publication. N. R.. Detroit. Shafer Has a Reader Dear Mr. Shafer: I feel somewhat acquainted with you altho I have never seen you, but I am a regular reader of the FIXE FURNITURE magazine and so I see your name often. Paul was up to our Lion meeting the other nite and said he thot perhaps we could get you to come over to visit him some time and he would bring you on over for our meeting and give us a talk on organ pumping or some other suit-able subject. We are going to have our ladies nite October 20, Tuesday ev., at 6:30 and we would very much appreciate it if you would be here on that evening. Altho I think Paul is all set now for Congress, still I don't think one more appearance here will do him any harm. I would be glad if you would let me know if this can be arranged as early as possible. Yours from cornish to cornish, V. J., Bellevue, Mich. A Thanks Sirs: We wish to thank you for the very fine issues of FINE FURNITURE that are mailed to our studios. I know that we find many things of interest in them. C. S. C, Grand Rapids. A Tuesday, For Sure! Sirs: Just when, in your opinion, will Shafer really get down to Roody's? T. T. W., San Jose, Cal. Advertising Budgets Sirs: I was interested in the table on page 34 outlining suggested advertising budget percentages and dollars. How much w*ould you advise for a store that is doing, or plans to do, around $20,000 a year? (A) For newspaper, (B) Direct mail? F. L., Cincinnati. For total advertising, $1350 to $1500; newspapers, $950 to $1200; direct mail, $275 to $325. We Agree Sirs: Your editorial in the September issue entitled. "Shabby Stores," was okay. It always gives me a laugh to see some merchant shout through his ads, "Dress Up Your Home," and then walk into his store on worn, squeaky floors, rub against dirty walls and be unable to see the grain in the top of the table he's showing you because the lights are so covered with dust. It "ain't" consistent. C. C, Milwaukee. 1 See Page 28 Sirs: In your June issue you had a draw-ing of a secretary by Henry Koster. I have a customer who is very anxious to secure a piece similar to this one. Will } ou p'ease advise me where I can obtain this piece. M. S. O., Boston. Originally "The Sketch Book" was insti-tuted as a means of illustrating methods employed by furniture designers in develop-ing ideas and turning them into commercial pieces. The drawings were to be original, never having been produced by a manufac-turer. However, two—the metal chair b ' Salvatorc Beve'.acqua, shown in August and this month's contribution by Charles Wit-man— became exceptions through being pro-duced by furniture makers. Many other re-quests have been received for "Sketch Book' pieces and we regret our inability to aid in supplying them, but admit pleasure for the interest in our contributors' work. f o r OCTOBER, 1936 ' / •'" i* • " ' ! BRISK BUSINESS IN COLONIAL REPRODUCTIONS Colonial's authentic historical reproductions in finest Honduras Mahogany are capturing a broad and profitable market, as are the new Colonial dining and bedroom group-ings. The reproductions, many of which are certified replicas of treasured originals in Edison Institute, Dearborn, Mich., and re-produced by special permission, will be nationally advertised this fall and winter. There are New PROFIT POSSIBILITIES In the Rising Tide of HALL CLOCK POPULARITY With liveable homes first on the post-depression programs of most American families, interest in Colonial Hall Clocks has shown a marked and gratifying upsurge. More Colonial Hall Clocks are being sold today than for several seasons past. People accept these peerless time-keepers, not merely for their utilitarian values but as unique and fitting symbols of enduring home life. Colonial stands ready to help alert dealers turn the hall clock trend into profits. As the world's largest manufacturers of hall clocks we have a style for every preference and a price for every purse. Write for ^Descriptive literature COLONIAL MANUFACTURING COMPANY Z E E L A N D • M I C H I G A N We appreciate mentioning you saw this in FINE FURNITURE FINE FURNITURE There comes a Tide . . . . in the affairs of men" ^ AND MERCHANTS To continue paraphrasing Shakespeare . . . " which, taken at its flood, leads on to fortune" . . . Most merchants do realize that the tide has turned . . . Public demand for shoddy upholstery is at the ebb . . . Oh, people still want values — certainly! VALUES, though, not cheap bargains. Fortunate, indeed, is the retailer who has discerned the consumer's desire to buy better furniture . . . who can offer her the very best at moderate prices. RALPH MORSE upholstered pieces definitely meet that trend. They are smartly styled, construction is of the sturdiest, and they are the acme of comfort. Pictured above is one of the MORSE MASTERPIECES, a neiv selection of which tvill be available at the November market. RALPH MORSE FURNITURE CO. GRAND RAPIDS MICHIGAN We appreciate mentioning you saw this in FINE FURNITURE for OCTOBER. 1936 is Character Furniture , ",.. -M »-*r.*" ~ ':. KEELER BLDG. GRAND RAPIDS %khly Appealing TO THOSE OF CULTIVATED TASTE AND AMPLE MEANS A representative collection of historic Carved Oak will attract the patronage of the most desirable furniture buyers in your community. Families who seek permanent enrichments for their homes, who prize the cultural values inherent in fine craftsmanship of authentic background, have a natural preference for Carved Oak. "The Oak Room" is your sales opportunity. With incomes up, many families are for the first time in the Carved Oak bracket. They will respond to your suggestion that every home should have, for charm and variety, an "Oak Room". A serious approach to the Carved Oak market will reward you handsomely in the months just ahead. See us at the November Market in Grand Rapids, where we shall make notable additions to our hundreds of distinguished pieces for the living room, din-ing room, bedroom, hall, study, office, studio and club. NO RETAIL STOCK COMPLETE WITHOUT Cattoeb GRAND RAPIDS BOOKCASE & CHAIR COMPANY Carved Oak Specialists HASTINGS, MICHIGAN IVe appreciate mentioning you saw this in FINE FURNITURE FINE FURNITURE 26, 1936 Accountants Report 96 Per Cent Increase in July Over Year Ago. Grand Rapids furniture industry showed an increase of 96 per cent in orders taken in July compared with 30 per cent a year ago, ac-cording to Seidman & Seidman, ac-countants. Shipments were 65 per cant better. For the seven-month period ship-ments showed a gain, of 62 per cent compared with the corresponding period of 1935. f of h o f, f •> I r 1 n i d p t Increase in orders-JULY GRAND RAPIDS-96; FURNITURE INDUSTRY-52% These figures, recently released by Seidman & Seidman, certified public accountants, supply impressive evidence of the outstand-ing leadership of the Grand Rapids Furniture Market. A constantly growing number of progressive furniture and department stores find at the Grand Rapids Market, the furniture that meets their requirements exactly and profit-ably . . . furniture that sets the standards in quality and saleability . . . that definitely leads in styling and craftsmanship . . . and that is priced to attract both class and mass markets. The next mid-season Grand Rapids Market (November 5 to 13, inclusive) promises to be the most important since 1929. Come to this market for the "best buys" in furniture, whether it be for promotional volume, or exclusive trade. It will pay you handsomely. GRAND RAPIDS FURNITURE EXPOSITION ASSOCIATION fo t M8W We appreciate mentioning you saw this in FINE FURNF l o r O C T O B E R , 1936 NINE Though other pages bare the minds Of many men, the credit or The blame I'll bear for what one finds On this, Page Nine.—The Editor. OCTOBER ODYSSEY More than superficial significance has the October Odyssey of some dozen prominent furniture manufacturers to the retail battlefront in the Southwest. Primarily a Guild project, this excursion from Grand Rapids perhaps signalized the beginning of a better era in manufacturer-merchant relation-ship. Certain it is that consumers were flattered to meet actually the men behind the products they buy. This in it-self was confidence-inspiring . . . and confidence in the integrity of furniture products has been sadly lacking for many, many years. Further, it is entirely possible that the junketing manufacturers themselves may have learned some-thing from this sojourn . . . something of the retailer's prob-lems . . . something of the buying public's point of view . . . something that will enable them to vision the progress of their product beyond the factory loading platform . . . something of what it takes to accomplish the last and most important steps in distribution. Desirable indeed is a general firming of relationship between factory and store. We hope it's a trend that will grow and multiply throughout the industry. fi-r s 40% ENOUGH? With furrowed brow and weary eyes we have been follow-ing for some months the terrific controversy waged in the blinding 8-point of a pulp-paper trade weekly as to whether manufacturers of major appliances should allow department stores more than a 40% discount from list, and as to why the drygoods boys can't make a profit on that spread. The answer is so obvious and simple as to be almost ridiculous. The truth of the matter is that department stores really don't WANT more than 407o, because they persist in not taking it when they get it, cutting even that margin when they habitually and constantly resort to markdowns. One of the chief causes contributing to such excessive markdowns is that too many competing lines are carried by one store, defeating desirable concentration of sales effort and energy on one or two lines. In fact, the whole selling phychology of the department store is keyed to the rapid promotion of small, fast-turnover items rather than to large, long-life items requiring real sales-manship and steady, long-haul merchandising ability. ff I. E. S. For awhile there, we were becoming almost convinced that the I. E. S. lamp movement besides being undoubtedly the salvation of the home-furnishing industry, would be instru-mental in curing hemerrhoids, flat feet, rickets and the blind staggers. Enthusiastic proponents of scientific lighting were all agog over the many ills and ailments caused by poor illumination, and they laid it rather thick on the poor public and the slightly bewildered dealer. But the I. E. S. drive, after the first rush of effervescent ballyhoo and the inevitable reactionary lull, has now hit an even keel. Properly promoted, it can help sell plenty of lamps for furniture stores. The kick has been that utility companies have seemed to hog the show, but in reality most of them are eager and willing to perform the educational work and give actual sales of merchandise to stores. They're try-ing to build load rather than sell lamps. ff If you'll have a friendly talk with your local utility manager, chances are he'll work with instead of against you. ff DRAPERY DEFICIENCIES Stores with drapery departments may be interested in the results of a study by the New York American among house-wives. Meat of the information elicited was that stores fail to fulfill their function in these respects. Drapery displays are found by the majority of women to be unsatisfactory and inadequate; women are almost unanimous in their belief that stores are not willing to offer suggestions and advice on use and types of draperies and curtains in their homes; housewives would welcome with open arms lectures or talks on window-treatments by qualified members of stores' dec-orating staffs—a type of educational promotion generally neglected. How does YOUR store measure up in its merchandising of window fabrics? ff TRAILER THREAT Should the furniture industry "view with alarm" America's present propensity to establish homes on wheels? Just how permanent is this trailer-craze going to be, and how will it affect the manufacturing and retailing of household furni-ture? Without a doubt, the effect on sales of household goods will parallel the effect on stabilized home life. If we are to become a race of motorized nomads, then the tra-dition that is the raison d'etre for much of our present homefurnishings will be gradually lost. However, it is dif-ficult to conceive that the foundation of the American Home is threatened, as alluring as the call of the road may be-come. Trailer-living will pall as it becomes common. Never-theless, it will grow within the next few years to the extent that an industrial back-to-the-home campaign may be found necessary. Further, it is almost sure to have an effect on home architecture and the design of household furniture. ff . . . And 1 says, "Yeh, Mabel, I know childbirth is terrible but did you ever have barber's itch?" 10 FINE FURNITURE It's the F I N I SH that Counts . . . AND ON FURNITURE •*•*?. IN RACING... The THOROUGHBRED always wins. Cabinets and case goods may be well constructed and may utilize the most costly of woods, but if the finish is faulty, they fall short of meeting the exacting demands of both merchant and consumer. Use of GRAND RAPIDS VARNISH CORPOR-ATION products always insures the most satis-factory results for any type of furniture wood finishing. And here is a THOROUGH-BRED — faultlessly styled, artistically designed, correctly priced, with a beautiful FINISH —a sure WINNER! GRAND RAPIDS VARNISH CORPORATION Manufacturers of Fine Quality Varnishes — Lacquers — Stains — GRAND RAPIDS, MICHIGAN We appreciate mentioning you saw this in FIXE FURNITCRV; Enamels I m\ FINE ARTS BUILDING Newest and Most Modern Exhibition Building in Grand Rapids Y E A R ' R O U N D E X P O S I T I O N S DAY o r N I G H T Your product shown in the F I N E A R T S B U I L D I N G , Grand Rapids, is on display in a "hotel" for merchandise. Coustructed for furniture display, it is the only building in Grand Rapids devoted exclusively to furniture exhibits. Floor arrangement, lighting, ventilation and the highest type of general service is conducted in the interest of the furniture and house-furnishing exhibitors. The FINE ARTS BUILDING is in step with Three-quarters of a Century of Progress of the Grand Rapids Exposition. FINE ARTS CORPORATION operating FINE ARTS and PANTUND EXHIBITION BUILDINGS We appreciate mentioning you saio this in FINE FURNITURE 12 FINE FURNITURE aut/ior/ WANTED — Young man to learn advertising work in retail store. ABOUT twenty years ago, MX. Ralph Spangler came across this blind ad in an Oklahoma City newspaper, answered it, then forgot about it momentarily. The next day he got a phone call. A voice at the other end of the line said, "Mr. Spangler, can you come over to the Harbour- Longmire store for an inter-view?" "What do you want to see me about?" asked Spangler, puzzled. "You answered our ad for a man to learn the advertising work, didn't you?" And the voice identified itself as belonging to J. F. Harbour. "And that," says Spangler, "was the first time I ever had even a remote idea of getting into the furniture business. I re-member vividly the succeeding few months when I became inti-mately acquainted with three-piece mahogany-and-cane living room suites — with lamp shades that were flat and heavily fringed." Previous to his furniture adver-tising career, Spangler had taught school, done accounting and con-tract work for a telephone com-pany and later for the Oklahoma National Stockyards Co. During the period, 1917 to 1924, Ralph was associated stead-ily with Harbour-Longmire ex-cept for a few months in service. From 1924 to 1926 he was adver-tising manager for Genet's of Tulsa, then for A. Leath & Ce. Planning CHRISTMAS PROMOTIONS by RALPH SPANGLER Advertising Manager, Harbour-Longmire's, Oklahoma City, Okla. / CHRISTMAS is a unique sea- V_/ son. People then will buy in large quantities, without cut prices. For most good stores, it is one of the best selling seasons in the year. You need not promote the cheap-est things made. Rather the biggest profit comes from promoting the best, the most fashionable, the most interesting things you can get, to be offered at your best selling prices! Which may be several notches above the cheapest things made! First Step • The first step in plan-ning your Christmas promotions should have been completed months ago. If not, better do it late than never. Get out your sales figures for last Christmas season. In our store, this season begins long before Decem-ber. Last year we had sold a car-load of wheel toys by the first of October (lay-aways for Christmas). Analyze your sales of each im-portant item. If you don't already know, discover at which prices you can get the most sales of this item . . . and (2) the prices at which 81 I I I I i l l I I I I I I 1 1 I W i l l In 1928 he returned to Genet's where he remained for two years, organizing in 1930 a private ad-vertising and sales promotion agency that did work for I. H. Moore Co., Crusader Syndicate, Dickinson-Goodman Furniture Co. and others. The agency was discontinued in 1933 and Spangler spent nine months with the Har-bour Furniture Co. in Muskogee, Okla. He then went with the Genet-Rhodes Furniture Co. in Tulsa, remaining until 1935, finally returning to his first and present affiliation—the Harbour- Longmire Co., Oklahoma City. Spangler was born in Rock-ville, Ind., 44 years ago come June 28. He attended college at the University of Oklahoma where he sang in the glee club and played a great deal of ten-nis. His favorite sport is still tennis, although he now plays you can get the most sales volume. Get individual figures on chairs, lamps, cedar chests, rugs . . . on each item which gave you any con-siderable volume last year. If you did not do this in your buying, decide the definite factory numbers of each type of an article which will represent your BEST SELLING PRICE for getting the most sales. These best selling prices will dif-fer widely in different stores — as will best selling styles, and the best selling articles themselves. The important thing is for you to have in black and white on paper —not hazily in the back of your head—a definite list of the exact numbers from your stock—which you can expect to attract the most Christmas business to your store. This merchandise is your ammu-nition for the campaign ahead. Strategy • Now for your campaign strategy. Remember that Christmas season is different from any selling season in the year. The tightest purse is a little easier opened. considerable golf and likes to swim. There isn't anything that Ralph would rather do than to be ac-tive in the furniture business, and he looks forward to the day when he might have a good store of his own, or an important inter-est in one. He believes that the retailing of furniture is highly important in the development of our modern civilization. "Our whole prosperity and progress as a nation," he says, "is largely dependent upon how the women of today — and the girls who will be the women of tomorrow—are educated to want better homes. And we can't leave so important a job entirely to the other fellow. Magazines, movies, schools are accomplishing much in this respect, but it is up to us to be of immediate, direct and intelligent help." f o r O C T O B E R , 1936 13 , i : "•- . - . ••••* i : * Where is the person who does not spend more for gifts than he plans? It follows that your attack should be different. Start with your main floor—and your windows. Make them so dif-ferent that when your "regulars" enter your door they will stop and wonder if they are in your store or in a Christmas fairyland! There are innumerable ways to get Christmas atmosphere. To attempt to list even those most commonly used would require an-other article. Make Christmas dec-orations as striking as your budget will permit. No store is too small to spend some money for this pur-pose. Force every person who enters your store to be very conscious of the approach of Christmas. Here is just one rule: YOUR DISPLAYS CAN BE NO MORE EFFECTIVE THAN THEIR BACKGROUNDS! Use the walls of your store . . . the pillars through the floors, the temporary dividers you erect. Make them radiate a Christmas atmosphere in keeping with the merchandise you will fea-ture. Timing • In December, time takes a double importance. When there are twice as many customers in the store as you have salespeople to wait on them, every minute counts. Plan the placing of traffic items where a minimum of time is needed to complete the transaction. Our store is virtually a big de-partment store for the home. We do a volume which permits us to assign salespeople to particular types of merchandise. We may have four or five girls who will give their entire time to our doll shop. Others sell only small electrical appliances. If your store is one where the same staff sells anything and every-thing, time is even more important. While you are selling a dollar item, the customer wanting to spend $100 may walk out. Have your small gift articles grouped . . . and displayed at the most convenient points possible. Main Floor • If your store build-ing permits, plan to change your first floor more than once during December. Divide your campaign into weeks. Pick the three or four types of items that give you the most vol-ume. Concentrate on them. A Christmas sale of chairs may justify so impressive and dramatic a dis-play near your main entrance that customers will think they are enter-ing a chair store! Because our elevators cannot handle the peak crowds attracted by our toy department, we are forced to keep toys on the first floor up to Christmas Eve. You may not be able to completely change your entire first floor each week, but do all you can to drama-tize your selling; eiforts. Related Items • There is a ques-tion whether to display related articles together. The old theory was to place small tables and lamps with lounge chairs. Our experience is to the contrary. We may "spotlight" a featured chair on a small stage and with it show a table, lamp, ash tray, book, house slippers, etc. And then group the other colors and covers avail-able around it. But we find that we sell more in less time and with less effort in that season of the year if we show items of a type together. An important exception is the ensemble where several items are offered in a group at one price. Schedules • Now we are ready to plan advertising schedules. You must be your own judge whether to advertise one type of an article at a time or to mention a wide variety. WThatever you do, do not over-look the fact that your public zvill not consider a sales offering more important than you do. So add all the importance to each presentation you can. It helps sales. And whether you feature one item at a time or try to include as great a variety as you can, build your advertising program about your best selling prices . . . the prices which you have evidence to show will get you the greatest num-ber of sales. Educate your sales-people whenever possible to sell prospects something better than they plan to buy. You can help "sell-up" by arrang-ing effective displays of your "step-ups" beside your featured items. In making the analysis stressed as the first task of this Christmas promotion planning, you may have discovered that suites and outfits brought a major portion of your December business. If so, by all means give them the prominence in your program that their volume potential justifies. Too many stores think they cannot sell suites in December. Do not overlook the sales possi-bilities of outfits. Even in stores of the highest type, volume can be pyramided with "ensembles." Specimen Christmas promotional advertisements illustrating Spang-ler's theory of featuring a pricing program built around "your best selling prices." 14 FINE FURNITURE FURNITURE FROLICS y/vu R>ty BARNES |N THIS COP-NgP-GASKANS. OMAHA, H&B^ASKA, AETAILE-P-, OOES |H POP- PLOWfcR- GAP-OENlNCi, BAS&BAU- AND NWHESTHNCT- |~ATS STEAKS AND &AV-ED POTATOES,AHD UlBlCiHS IN TWIS CORNEP-O-C |."DADD/TATE,PPES. ;, CONTINENTAL FUP-N CO. HIGH POINT H-C STARTED LIFE AS A P-AILP-OADEP-. RELAXES in GrAP-D&H AND ON "WE &OL IN H-OMETOWM CIVIC AFPAJfcS. HOME Yffl TOWN CIVIC-AFFAIRS LoOK-S LIH-E TO HAVE /A LITTLE P I E . HAWYCCANFIELO J3ATESVIL.LE. IND. MAHU-V ^ 1 JAMES BUCKINGHAM HOWAP-D VtCE-PP-ES. !NCH/^P-OE OF SALES. GRAND R.APIDS CM IE. CO, HIS BoyHOOD AMBlTiON WAS TO BE A CONWBoy BUT HE TOOK IT OUT ON tfAPwess p-Ace HORSES. WESTERN TAUCrHT SCHOOL. HASNT ANY HOBB/. HAS OIVEM UP HUNTING AND THE U.S. CONOPESS ,IH HE SEP-VEO HIS FROM iQX"b TO iq^t>. EATS BEEF STEAK AND W&I&H& .« 3O0L6S. /^ j * f o r OCTOBER. 1936 15 TUNING IN FOR ADDED VOLUME RETAILERS of home furnishings who have ex-ploited radio advertising over a period of years are enthusiastic in its support. It is now not a matter of selling goods but rather a problem of how can the advertiser make the medium work to the best advan-tage for him. Many and devious are the methods employed. Some use only spot announcements at regu-lar intervals while other more ambitious souls sponsor elaborate programs utilizing dramatic and comic per-formers. Practically every advertising agency of national im-portance advocates the use of radio in conjunction with other advertising mediums, such as newspaper, direct mail, etc., but all of them — according to a recent sur-vey— discourage the establishment of a program "just for the sake of trying it out." Experimental use of radio is expensive and ineffective. Only through long By ROD MACKENZIE Editor, FINE FURNITURE and continued promotion can its benefit be estimated. Our memory is not particularly good, but somewhere recently, we read that "repitition is reputation." Take cognizance of outstanding nationally advertising pro-grams and note how this expression rates. During a discussion on radio advertising with Stanley Barnett, manager of station WOOD in Grand Rapids, Mich., we asked the question: "Have you any furni-ture accounts that can trace increased volume to radio?" Testimonial • Barnett smiled as he thumbed through the morning mail and extracted a letter. "How's this? only radiio WHEN a man has been in the retail furniture business 33 years, starting at the hopeful age of 13, he should be expected to have a few poignant mem-ories. Affable Gillis Vandenberg confesses to more than a few. He recalls a lot of hard work, long hours and small pay. "It was in 1903 that I started washing windows and running the elevator for the Winegar Furniture Co. in Grand Rapids," he reminisces. "Eventually I was advanced to the rug depart-ment where I learned the uplift-ing trade of laying linoleum." Gil's smile is infectious and his 6-feet-210-pound frame is no more expansive than his far-famed generosity. He pauses to take a meditative pull on his cigar. "Now that I look back on it, I guess the hard work actually paid pretty good dividends, be-cause I remained with Winegar's for 19 years. Furniture retailing was different in those days. And prices too." He chuckles. "D'you know, we used to buy carloads of bedroom suites from the Luce Furniture Co. and instead of hauling the merchandise, only a few city blocks, by drays, they would switch a carload over by rail. Yes, sir, we sold solid oak suites for $15.95 apiece—carloads of them." In 1922 Vandenberg purchased a third interest in the Harley Smith Furniture Co. in Grand Rapids and eight years later be-came president and general man- GILLIS VANDENBERG ager by buying the balance of Smith's stock. He has adhered to definite merchandising policies, one being thumbs down on sales of any nature. Another example of his individualism is the allocating of Boyhood ambition to become president of furniture store so he could play golf without annoying his conscience. his entire advertising appropria-tion to radio. "Gil" believes that customers of homefurmshmgs are smarter today than they've ever been in the history of the busi-ness. He attributes this to the tremendous amount of educa-tional work being done by women's magazines, radio and movies. Through the depression he has increased his volume with-out increasing his capital, 1934 being 40% over 1933, 1935 show-ing a 50% gain over 1934 with the 1936 graf continuing profit-ward. But Gillis is growing restless. It's nearing mid-afternoon, and that means golf. One learns that his boyhood secret ambition was to become president of a furni-ture store in order that he might indulge in his favorite sport with-out pangs of conscience. Through his affiliations with the Lions Club, Masons, Elks, Moose and American Legion, he is never without a partner or guest when he steps out of the locker room at the Cascade Country Club. And brother-golfers take heed, for he carries a purposeful bag of clubs. In fact "Gil" Vanden-berg is just as determined a golfer now as he was a window-washer for Winegar's 33 years ago, and a successful merchant today. 16 FINE FURNITURE Quote. There's no doubt you know our contract with you expires at this time. If you will kindly send your salesman to see us, we wish to renew this. We also wish to express our appreciation for the fine work that your broadcasting has done for us. As you know. we have used your service continuously for one year and have enjoyed the best business that we have had in several years. This has been the only advertising medium that we have used, so we can only credit the radio for our fine increasing business. Unquote. Does that answer your question?" We admitted that it was really more than we'd anticipated in the way of a lead, but we expressed amazement at one of the statements in the letter. "Do you mean to say that this store doesn't use newspaper advertising? That your radio program is its sole method of appealing to the consumer?" Barnett nodded as he pressed a button. An attend-ant appeared at the door. "Put on one of the Harley Smith Furniture Co. recordings, and one of the an-nouncements too, please." No Prices • A few moments later our ears were assailed with voices engaged in a dialogue emitting from the loud-speaker in the manager's office. The act was brief, entertaining and led plausibly to the climax, which revealed in the final few words the fact that homefurnishings was the theme of the broad-cast. Then followed a brief statements by the announcer: "There is a heap of meaning in the word 'home.' There is also a heap of difference in the furnishings for that home. The Harley Smith Furniture Co. has the reputation of selling dependable, correctly-styled furniture of quality, at moderate prices. Remember that easy credit terms can be arranged for any piece of furniture you select at Harley Smith's. So visit this dependable store at once and make your selection. Gillis Vandenberg, Chet Stander or Dick Kimm will gladly show you their extensive line of smart new fur-nishings. Free storage for later delivery. Remember the name—• Harley Smith Furniture Co., Pearl St., near the bridge." Armed with this information we cornered Gillis Van-denberg, president and general manager of the Harley Smith store. Mr. Vandenberg is an affable person who has been in the furniture business for 33 years. "And you've increased your business 50% over 193S through the sole use of radio advertising?" We were frankly puzzled. No Sales • Vandenberg was equally frank. "I've nothing against newspaper advertising, except, that I have a personal prejudice against sales of any nature. If you're promoting a certain piece it's good and well worthwhile to illustrate that piece in a newspaper ad. You'll undoubtedly sell a lot of them. Personally, I've never made much money on special events. But I have increased my clientele, in numbers, and what's better, in quality, through radio advertising." Vandenberg is warming up. He likes radio. He's made money through it and he's just increased his contract by four times over last year. "You've just listened to one of our programs. Not a word, about prices. But I do stress the personal appeal through mentioning my salesmen's names. The quality of merchandise. And it works. People come in every day and ask for one or the other of us, by name." Customers Smarter • Don't lose sight of the fact that Vandenberg has been in the business for 33 years. He knows customers. "They're smarter today," he asserts. "The women's magazines, radio and movies have educated them. They know what they want when they come into the store. That's why I don't try to appeal to them through the newspaper. And why my message over the air is so simple. I've got the advan-tage too, because when they come into my store they are not going to ask to see a certain advertised bar-gain—- that I'll probably lose money on by promoting —• but they're coming m for an article that is actually needed in their home." Amateurs, All Right • But Vandenberg is only one side of the radio argument. R. D. Morgan, vice-presi-dent of the American Furniture Store, Milwaukee, has found that two diversified weekly radio programs has stimulated prospects in his territory. The first of these programs consists of a weekly half hour amateur program which has become very popular in Milwaukee and Wisconsin. Due to tremendous na-tional interest in amateur programs, the American Fur-niture store management finds that great attention is centered upon this broadcast featuring local talent, which is put on the air every Friday evening. Public Hero • The second program, each Sunday afternoon, is one which concerns the finding of Wis-consin Public Hero No. 1. Each week the life and accomplishments of one public hero is dramatized, and this program, too, attracts people from practically every walk of life. The Wisconsin Public Hero program, recently inaugurated, brought in more than 150 letters the first week. Good returns have been coming to this furniture house in the way of an increased volume of sales to customers in the city and excellent results have been noted in the sale of furniture to families living some distance from Milwaukee. The most valued prospects are those brought to the store from the country dis-tricts, as that class of customer usually comes to the city with a definite purpose in mind — that of buying something that is essential. The present series of these broadcasts will consist of thirteen dramatizations, the final vote being taken by mail at the completion of the series. What? No Prizes? • No prizes are offered to listeners, the only compensation offered by the broadcasts going to the person chosen by vote at the completion of the series. The winner, Public Hero No. 1, will be given $100 as well as a gold medal. The broadcast of the original series, an amateur hour conducted under the auspices of the store, completed a 26 weeks run at a local theatre during the winter, and a new series of half-hour broadcasts was started in February. One of the requirements of entering the contests during the amateur hour is that all applicants must apply at the American Furniture store for an audition. This, Morgan states, has brought more than 60 applicants to the store each week, or a total of more than 1500 for the 26 weeks period. Auditions Advertise • Although some of the amateurs coming to the store are not potential customers, the fact that the auditions give so many persons a chance to be heard on a stage and on the air reacts in a very satisfactory manner so far as advertising the American Furniture store is concerned, and Morgan is convinced that this is a very effective method of impressing the company's name on the minds of the buying public. f o r O C T O B E R . 1 9 3 S Historic Examples from the METROPOLITAN Through the courtesy of Richard F. Bach of the Metropolitan Museum of Art, T^^_^__ FINE FURNITURE this month inaugu- • Mi : [ I • / / rates a monthly page presenting H \ \ ' ' <: • • / fe authentic examples of historic furniture. £ I V! i ) j 1/ . 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I T o i l . 17 18 FINE FURNITURE MODERN CRUSADE Converges on Southwest carrying banner of higher service to merchandising allies F. H. Mueller, president oi the NAFM and of the G. R. Furniture Makers Guild, rates FINE FURNITURE cover position because his was the long-cherished hope and carefully laid plan for this, an unexampled pil-grimage of manufacturers to retailers. Right, a group of Grand Rapids junketeers ready to embark on their October Odyssey. T TNIQUE in the annals of the furniture industry, LJ and perhaps unprecedented in any industry what-ever, is an October junket of a Grand Rapids group of historic-quality manufacturers who uninterruptedh*, for more than a generation, have maintained their policy and product dedicated to the fine in furniture. Visiting retail members of the Grand Rapids Furni-ture Makers Guild in the Southwest, the expedition has intrigued national attention, commendation. Newsworthy because it reverses the usual procedure of dealer visiting exhibitor, this crusade in the cause of better homefurmshmgs may be the first of similar good-will contacts unquestionably tending to improve, in a dignified yet highly distinctive manner, the rela-tionship between manufacturer, retailer and consumer. Leading the delegation of Grand Rapids notables was F. H. Mueller, president of the National Associa-tion of Furniture Manufacturers whose pet idea this has been for many years, coming now to culminat:on. Says Mueller, "The primary objective of this trip is to exchange viewpoints with merchants and with civic leaders, that every constructive factor in our industry may be moved forward to the benefit of all, particularly the ultimate consumer." No cheap circus stunt is this bit of distinguished and clever showmanship. In the chartered Pullman car "Boston," the delegation rode, ate, slept during the ten-day, eleven-city itinerary. Aided by local asso-ciations of commerce, luncheon clubs, other civic organizations, local Guild merchants set aside arrival dates as Grand Rapids Days. Inspire Customers • To store customers, certain of the pilgrimage spoke each day or night on subjects pertinent to the desirability of finer homefurnishings. Most of these talks were radiobroadcast. Mueller told why the Guild, a non-profit organiza-tion, is essential to the welfare of the industry; out- Earl M. Johnson, Guild sec-retary- treasurer, holds the same office for Johnson Furniture Co. and Johnson- Handley-Johnson. Both con-cerns are iounder-members of the Guild (above). F. Stuart Foote, Guild vice-president, is secretary-treasurer of the Imperial Furniture Co. Foote has served the Grand Rapids Exposition Association in many capacities, over a long period of years (below). Joseph G. Griswold, pres-ident, Widdicomb Furniture Co., also of Furniture Man-ufacturers Assn. of Grand Rapids. With a host oi friends in the trade, his support oi the Guild lends it great strength (above). J. Fred Lyon, president of the John Widdicomb Co., produces one of the top lines in the Guild group of manufacturers. He knows furniture thoroughly and how it should be designed, styled and constructed (below). f o r OCTOBER, 1936 19 lined its plans, procedure, services and safeguards. Forces that conspired to evolve Grand Rapids as the furniture capital of America were traced by F. Stuart Foote, secretary-treasurer of the Imperial Fur-niture Company and Guild vice-president. He likened Grand Rapids' position in the furniture industry to Detroit's dominance in automobiles, Belfast's fame for fine linens, Amsterdam's renown as a diamond center. E. G. Weir, business manager of the Guild, and at various points other directors, gave irrefutable evidence that the home is the bedrock of every national security; that this firm foundation should be proven, perpetuated and safeguarded. A. P. Johnson portrayed the relation-ship of fine furniture to a fuller and more gracious life. Salesmen Encouraged • At each point of call Guild directors conducted two store meetings, one of an executive nature, the other to include sales organiza-tions. Professed objective of the latter was once Napoleon's—"I shall persuade each private soldier to understand that he carries in his knapsack a major's baton." The Grand Rapids good-will cortege included, be-sides Mueller, Foote, Johnson and Weir, these Guild men: Homer H. Tibbs, sales manager, Imperial Furni-ture Co.; Earl M. Johnson, secretary-treasurer of the Guild and of the Johnson Furniture Co.; C. S. Dexter, Guildirector and general manager of the Grand Rapids Chair Co.; Ralph D. Morse, Guildirector and president, Ralph Morse Furniture Co.; J. G. Griswold, Guildirector and president, Widdicomb Furniture Co.; J. M. Brower, Guildirector and president, Brower Furniture Co.; L. F. Calahan, editor of the Stylist magazine. Official hosts of the crusaders in various cities were the George Innes Co., Wichita, Kan., Oct. 1; Harbour- Longmire Co., Oklahoma City, Okla., Oct. 2; Fakes & Co., Fort Worth and Dallas, Texas, and the Goodman- Kantz Furniture Co., also of Dallas, Oct. 3 and 5; G. A. Stowers Furniture Co., San Antonio and Houston, Texas, and the N. Waddell Furniture Co., also of Houston, Oct. 6 and 7; Booth Furniture and Carpet Co., Shreveport, La., Oct. 8. L. F. Calahan, editor of The Stylist, official consumer publication of the Guild. Larry is in a large measure responsible for building the prestige of the Guild by means of printed word and picture widely circulated in better American homes (below). . » • * - E. G. Weir, Guild business manager, whose persever-ance and unflagging faith have built the Guild into a powerful influence for the constructive and ethical progress of the entire furni-ture industry (above). Representative of the daily programs was that of Harbour-Longmire's in Oklahoma City. From 7:30 to 10 p. m., Oct. 2 the store held "open house" for its Grand Rapids guests, feature of which was a "style revue." Preceding the revue, a number of the visiting executives addressed the gathering. The revue itself was an impressive, representative display of new fur-niture creations exhibited for the first time at the July furniture exposition in Grand Rapids. Enthusiastically receptive were Guild merchants. Typical of favorable reactions is that of W. M. Long-mire, Harbour-Longmire, who said in a letter, "For nearly two generations, I have personally made no less than two pilgrimages each year to Grand Rapids — some years three and four •— to attend their seasonal furniture markets. Now for the first time as a group these world-renowned creators and producers of fine furniture are coming to Oklahoma City." Ralph Morse, president, Ralph Morse Furniture Co., is executive, producer and star salesman for a fine upholstered line and a great Guild enthusiast (below). E. Berkey Jones, president of the Wm. A. Berkey Fur-niture Co., himself designs this line of Traditional re-productions and follows through with supervision of construction. Yachting is Jones' favorite relaxation (above). C. S. Dexter, Guildiroctor, chairman of its finance com-mittee. He is secretary-treasurer of the Grand Rap-ids Chair Co. Dextor has served in many pxocutive capacities both in the Grand Rapids and the National associations (below). J?'- John Mershon Brower, active head of the Brower Furni-ture Co., manufacturers of quality upholstered pieces. He is a Guild backer and enthusiast, besides being unusually active in civic affairs in his home city (above). FINE FURNITURE amous furniture firms IT'S a far cry from manufactur-ing barrel staves and barrel head-ings to the creation and production of exquisite bedroom and dining room furniture. But such a diver-sity of products has been experi-enced during the lifetime of the Charlotte Furniture Co., one of the pioneer plants of central Michigan. Incorporated in 1873 under the name of the Charlotte Manufactur-ing Co., this small factory — really it was merely a woodworking shop •—• early got into the manufacture of furniture as a natural development. Soon they were making dining and library tables. Until 1912, the factory had its own sawmill, and a source of sup-ply for lumber was no problem, Charlotte being in the center of Michigan's then great forest tracts. In 1912, the plant was moved to its present location — an efficient unit which has been improved as modern manufacturing needs de-manded. Reincorporated in 1919 under the name of the Charlotte Furrrture Co., the firm began making antique reproductions and adaptations for bedroom and dining room. In 1933, type of production was Here's the factory crew of the .11 C- :• lotte Manufacturing Co. sta i"i . : .i front of the original plant. In those days (about 30 years ago) the firm spe-cialized in library and dining tables. changed to conform to the times, and more commercial suites were introduced into the Charlotte line. Most of these were of solid Mich-igan hardwoods — maple, cherry and walnut. During the war, Charlotte Manu-facturing Co. won its service stripes by making sides and tail gates for L ncle Sam's escort wagons, many of which saw active service in France. Pitt M. Higby was one of the The present plant of the Charlotte Fur-niture Co., Charlotte, Michigan, is shown below. In this factory is produced an outstanding line of solid wood bedroom furniture in maple, walnut and cherry. PITT M. HIGBY founders of the Charlotte Manufac-turing Company. He was its first secretary and manager. His son, H. A. Higby, joined the firm in 1896 and is still at the head of the business along with his own son, Frank P. Higby, who entered the company in 1912—three generations of the same family, two of whom are still very much in the saddle. • * j. i ' z £ ** L G • v f o r OCTOBER. 1936 21 c//rect-er DIRECT MAIL HPHE mail had just come. I figured wearily that X other homemakers had a sorting system similar to mine. You see, much of that direct mail was destined to fall by the wastebasket-side. I usually keep out everything printed on good enameled paper stock, having good photographs. The cheap, sulphide papers, the poor pictures, get tossed away. Brutal? But obviously, the dealers who send forth their messages carelessly, who don't care enough about the merchan-dise they carry to portray it meticulously, are insincere. And that's being brutal with housewives. Recently, I broke a rule and glanced through a cir-cular gotten out on grayish, rough paper, mimeo- The Customer's Viewpoint by RUTH McINERNEY graphed lop-sidedly, and with illustrations that didn't register in places. To my amazement I found it came from a dignified, distinctive furniture store in the shop-ping district. A job-lot printer whose intentions were good but equipment bad must have been behind the production. The piece gave every indication that the customer's view—through green eyes EVER since FINE FURNITURE started six months ago, wide-spread comment has been aroused by the series of "Customer View-point" articles which have ap-peared regularly. So much in-terest have they stimulated, in fact, that the editors themselves became curious as to what this Ruth Mclnerney person was like — her background, history and personal attributes. Never having seen the lady, we asked her by letter to sit down at her typewriter and tell us all about herself, with a por-trait for good measure. She de-murred at sending the portrait— we really can't see why — but readily broke down and told us the highlights of her personal history. Seems Miss Mclnerney was born at an early age in Chicago where she ultimately went to school after acquiring a large mop of red (now auburn) hair to shade her green eyes. She be-gan writing professionally almost as soon as she grew out of pig-tails, contributing a series of "Embarrassing Moments," "Bright Sayings" and "Favorite Recipes" to Chicago newspapers at a buck a throw. "Heaven forgive me," observes Miss Mclnerney, "for the happy homes I must have broken up with the recipes. But they helped to give me pin money and I con-tinued to earn small amounts via the typewriter from then on, putting myself through St. Thomas Apostle high school, Chicago Normal College and some courses at the University of Chicago. "When I got out of college, I started out to be a school teacher, but had no serious intention of continuing as such if I could help ix." Miss Mclnerney's first impor-tant contribution to literature was a book written after grad-uating from college. It was called, "I'll Take That," being a treatise on how to judge mer-chandise— mostly home furnish-ings. Although the work was never published in its entirety it is even now being used in leaflet form among several women's clubs. Part of the book was pub-lished as articles in The Amer-ican Home and other publications. She did some customer re-search for the McCall Company, getting women's viewpoints on all sorts of home-making problems, wrote these up. The findings were used as the basis for sev-eral of McCall's policies there-after. Later, Miss Mclnerney became New York correspondent for a number of home-furnishings mag-azines, and has been engaged by various furniture and home-furnishing firms, as well as by national magazines, to conduct customer-viewpoint research. Re-sultant survey articles have ap-peared in Fortune, Advertising RUTH McINERNEY and Selling, Nation's Business and other prominent periodicals. The young woman is 5 feet Sl/2 inches high, weighs 112 pounds and revels in Chow Mein, hiking, P. G. Wodehouse, Beet-hoven and travel. When she re-tires— if ever—she wants to roam the world and write the books "that editors seldom print be-cause they 'aren't what the pub-lic wants.' " "And my immediate objective," concludes Miss Mclnerney, "is to prove to business in general that an educated consumer is the most profitable one; to convince retailers that merchandise pre-sented dramatically, from the customer's viewpoint, sells best." 22 FINE FURNITURE retailer, recognizing his own inexperience in direct mail, had placed the job in the hands of even a lesser expert than himself. And the chances were an authority could have produced a circular of beauty and appeal for about the same expenditure. Infrequent and Inferior • My feeling about direct mail coming from some furniture stores is that it is few and far between, usually talks price predominantly, covers a lot of territory ranging through many of the periods, and leaves an atmosphere of confusion. Eye-brows go up, interest goes down. "But which should I buy—and why?" Meanwhile, the store's direct mail identity and its real identity play a sort of Jekyl and Hyde with one another. The customer's in the middle, trying to decide whether the ABC Store is a reputable-appearing inferior store, or an inferior-looking repu-table store. A good photograph is worth a thousand words and a handful of customers. Selling by remote control re-quires the finest reproductions of excellent photographs. But the finest illustrations are beyond the reach of individual dealers, even we homemakers realize that. There again, pooled resources and the services of expert publishers not only keep production costs down but make the best photographs available. Good cuts enable us to visualize the merchandise more exactly in our own homes. Here is a splendid picture of a coffee table . . . "Hmm. Say, that might look well near the sofa. Why, of course it does. That little ledge design works in perfectly with the general scheme. Looks as though it were purposely built to go with the sofa." The chances are that meandering haphazardly through the department, the housewife would miss entirely the little but important detail of the table's ledge design. A booklet filled with good photographs, sent to her in her own home, enables her to go about the rooms, musingly fitting pieces into her own rooms. Take Mind Off Price • Good photographs with good copy take our minds off price. Price as a sales stimu-lator is merely a shot in the arm to retailing. Price appeal to merchants is what the spoils system is to politics. Local housewives look to the neighborhood furni-ture store as an authority on authentic furnishings information. In newspapers, no retailer can afford or take the time to do full justice to descriptions of his merchandise—the story of the period, how to recognize and appreciate it, its relation to other periods, why some goods are better quality than others and what to expect in results from either, how to get new interior decoration ideas and work them out, how to apply new color schemes to the individual home. So far, the regular home magazines have not taken very seriously the subject of educating the housewife on furniture. Possibly, reader interest demands too broad an appeal. It's up to the furniture stores and departments to educate the public on furniture and furniture news. You tell us about good furniture. Tell us regularly, often. We'll appreciate accurate, authentic, timely in-formation brought directly home to us in the morning's mail, all grouped together in an ensemble of helpful homemaking. News of the moment for every room m the house, told clearly, illustrated with crystal precision. Each year groups of young housewives, soon after the lilies-of-the-valley have been put away between the pages of the family Bible, decide to "learn all" about furniture. The better to have a lovelier home, my dear! Devoutly, they inquire: "How shall I tell Chippendale when I see it?" "Look at the legs," says one expert. "Always exam-ine the pediments," admonishes a second. "Study the chair tops," advises a third. The housewives look at each, then at all three. And by the time they have listened to assorted pieces of advice, read numerous confusing articles on the sub-ject, they finally settle down to a hard, middle-aged housewife attitude. "Furniture seems to be more question mark than period. And what's the difference, anyway!" It's up to clear-thinking, businesslike furniture men to simplify furniture facts for us. Direct-er direct mail will do it. The breakfast room takes a bow! Combining kitchen utility with dining room eye-appeal, this kitchen has been trans-formed to comply with the Modern mode. Oyster-white oak suite has china cabinet, with portable utilities/ table, four chairs and small server. Table can be extended to accommodate eight. Stoves, refrigerators, cabinets, sinks and floor covering harmonize to make a new, typically American breakfast room. Suite is manufactured by G. I. Sellers & Sons, Elwood, Ind. Exhibited in the American Furniture Mart. f o r OCTOBER, 1936 23 FLOOR COVERINGS & FABRIC DISPLAYS • INTERIORS & WINDOWS • selectev as outstanding/. . . by FINE FURNITURE'S Editorial Staff •11! lllE 24 FINE FURNITURE LOE s t R's, BROOK LY H W.R.MOORE, MEMPHIS >Hri^it-R-J.C):vGAMR£ {or OCTOBER. 1336 25 LOESETJ'S. HOTZLER BROS., BALTIMORE Co. CLEVELAND W.&J. SLOANE WICHITA WHOLESALE. FURNITURE CO. 26 FINE FURNITURE NTERI f ViP^. .:•-! '••- ? • r' •• : NEW YORK-TOT. it l o r OCTOBER. 1936 27 1 ••• . • • ' . ' I . - \ : . . A - . • ;•• FINE FURNITURE FAMILIAR DESIGNS, INTERPRETED By F A M O U S DESIGNERS French Chippendale WE believe, and not without some sense of satis-faction and confidence, that this month's Sketch Book introduces an innovation in departments of this character. Here's why: We suggest to "Charlie" Witman that he sketch an upholstered group as a possible contribution to the Sketch Book. He develops several from which we select a chair and a davenport. "Charlie," infected with that dubious emolument of having one's name appear in print, shows the drawings to Herman Schoonbeck. Astute Herman, conscious of the follow-ing of FINE FURNITURE (see page 37, September issue) decides, pronto, to scoop the upholstered world. "Detail that group at once, Charlie. I'll make it for the November market." "Herm's decision thus establishes this month's Sketch Book as an innovation, as the illustrations on the opposite page will appear "in person" in the Schoonbeck showroom in November. In developing the group Witman was motivated by a detail taken from Herbert Cescinsky's "Book on English Furniture" of a finely carved French Chip-pendale piece. The sketch in the upper left hand corner portrays the motive. This type of cabriole leg is one of the more common ascribed to Chippendale, principally because he employed it extensively in his more expensive chairs. Mistakenly, however, he has often been given credit for its introduction into Eng-lish furniture. A comparison of the original and Witman's commer-cial pieces will effectively demonstrate how period sources are drawn upon and adapted through modi-fication of ornament and line. In this instance, for the purpose of remaining within commercial boundaries, the ornamentation carved in a solid mahogany frame, retains the French Chippendale feeling at a substan-tial reduction in cost. The acceptable silhouette of the pieces will be covered with high grade French tapestry or brocatelle. Contingent upon the cover selection, the fireside wing chair will retail from $70 to $100 and the davenport range will approximate $135 to $230. inspired by ancestral artisans CHARLES T. WITMAN . . , wants time to pause and enjoy a beautiful sunset. WITH a heritage such as Charles T. "Charlie" Witman boasts, it is extremely doubtful that he could become associated with any business other than that of making furniture. It all came about in this manner: On Witman's mother's side — which goes back to the Netherlands —his grandfather and uncles were furniture decorators. As though that were not enough, "Charlie's" father and his brothers were Dutch cabinetmakers. The fact that his father deserted the ancestral profession to operate a hardware store, might have been somewhat embarrassing, but young Wit-man rectified this by taking over the store at the time of his father's death, selling it a couple years later, and returning to the business of making furniture. Which brings us ahead of our story. Painting in oil at the age of 12, "Charlie" was well on the road to-ward carrying on his progenital profession. In high school at IS he began studying furniture design under the able tutelage of Charles T. Graham and three years later became his teacher's assistant at the Retting Furniture Co. at the munificent sum of $3 a week. The urge for more academic training found Witman two years later at the Chicago Art Institute where he remained for three years, gradu-ating in 1909 from the Decorative Design course. And now the story can be picked up at the hardware store, which, you recall, Witman sold. "Charlie" then became chief de-signer at the Wilmarth Showcase Co., where he remained for 12 years, specializing in store architec-ture. But the ancestral ghosts were haunting Witman so he returned to the homefurnishing designing field, ultimately associating with William L. Kimerly in the Kimerly-Witman Studio. For several years this com-bine serviced many of the large fur-niture concerns scattered over the United States. A few years ago Witman opened a free lance design-ing service of his own operating out of Grand Rapids. "Charlie" is an ex-president of the Grand Rapids Furniture De-signers Association, has been a member of the Y. M. C. A. for 34 consecutive years, is a deacon in his church, a Mason and plays a questionable game of golf. Profes-sionally, he desires to make better furniture and by so doing make sufficient money to put three sons through college. Hunting and fish-ing afford relaxation, keeping a scrapbook is his hobby and he asserts that he will do his share of the world's work, providing he is permitted sufficient time to pause and enjoy a beautiful sunset. f o r OCTOBER. 1936 29 ..,-.. ^ ^ •3. Unas':. 3-:. 30 FINE FURNITURE RETAILING TIPS . Honeymoon Cottage for Christmas Furniture Sales — Floor Coverings for Yule Gifts Promoted Early—Strategic Spotting of Items Stops 'Em—Curing the Habitual Shopper —N. Y. Stores in Rug Preview—Refrigerator Tempera-tures Lowered, Dehydration Decreased. Christmas Weddings HAVE you ever thought of the number of young people who choose Christmas as their wedding-day? Peffer Furniture Co., Stock-ton, Cal., gives wide publicity to its Honeymoon Cottage during the season when practically every store is feverishly advertising Christmas gifts, doubles its furniture sales by turning aside from advertising inex-pensive individual gifts to stressing complete suites running into three figures. Instead of running an ad in the conventional form, the store had the form made up as the front page of a newspaper. Cuts were used — several executives, one a fine piece of furniture, a shop scene showing the making of a divan. Various items from furniture stock were mentioned, but always in the form of news stories. It carried the story of the wedding of a young couple, and mentioned that the new home was fitted up with Honeymoon Cot-tage furniture. Close tab is kept on all the en-gagements and coming weddings. An invitation is sent to the young couple to inspect Honeymoon Cot-tage of four rooms. Changes in fur-nishings are made frequently, and the entire suite is kept strictly up to date. A special play for the Christmas bride is made during November and December. Knowing that most young couples are not particularly well blessed with this world's goods, the whole ensemble is offered for $40 down, $3.50 weekly. In order to make the display more effective and give it the true Christmas spirit, a great Christmas tree, lighted and gaily decorated with tinsel and ornaments is set up in the living room of Honeymoon Cottage. Pre-Holiday Rug Promotion •ptJLLOCKS, Los Angeles, start JL) their Christmas campaign on floor coverings early in October, feature rugs in windows and news-papers. Realizing that many people need new floor coverings for the holiday festivities and that it is almost impossible to secure a win-dow to feature them in December, the October floor-covering theme suggests "Select Your Rugs for the Holidays Now." Many customers select their rugs and have them laid away until just before Christmas. .'.: Cochrcme Chair Co., No. 2806. In lots oi eight priced to retail at $25 each. This plan naturally increases holi-day sales volume. The manner in which rugs are displayed is responsible for many orders. An alcove has for a wall hanging a large rug of Chinese blue and gold, against which is placed a big Christmas tree, lighted and decorated with ornaments and American tinsel. At the base of the tree, wrapped in white crepe paper, tied with broad red ribbons, to which are attached Christmas cards, are a number of rolled scatter rugs. A card beside them suggests: A PRACTICAL, MUCH APPRECIATED GIFT FOR THE HOME Pool the family budget Give an Oriental Scatter Rug On the floor, in racks, and draped over divans are Chinese and Per- An interesting corner display in Barker Bros., Los Angeles. Poster calls attention to the decorative Ca-Vel Heathertone with which the pieces are upholstered, while the inviting lounges suggest an actual test oi the fabric. Accessories care-fully carry out the informal tone of the entire setting. f o r OCTOBER. 1936 31 sian rugs, 2x3 feet, at $15.00, $17.50 and $22.50. Persian brass and copper utensils, Chinese porce-lain, ivory objets d'art add to the artistry of the rug display. Corner Stoppers T7RACMENTS of sales talks driv- J7 ing home important points about merchandise, focusing immediate attention on neatly printed cards, "spot" furniture items in strategic corners of the Del Teet Furniture Co., Denver. After trying out this stunt, versatile C. W. Delaney, Jr., store president, says it upped sales ten per cent. Borrowed from the billboard ad-vertising technique of spotting the most effective signs on the curves of highways, the plan calls for these small "billboards" on the store corners, where traffic — walking — naturally slows down. The placards thus point out salient features: "This table is carved from solid walnut." Another points to unusual construction at the base. Another, over a display of a modern piece, points out, "Modern is smart, modernistic is smarty." "An item is always displayed in the spot where it will secure maxi-mum attention," Delaney avers. "However, casual attraction doesn't suggest a sale. The placards create No. 1140 type table desk. Northwestern Cabinet Co., retail price $45.90. further interest, and further exam-ination, giving the salesman the necessarv clue." Curing the "Shopper" CHOPPING customers, who ask kJ to see each pattern in stock and then remain "undecided," are the bane of all rug salesmen's existence. At the Calkins White Bros, fur-niture store, Pueblo, Colo., such customers were becoming a serious problem. They'd look, promise to Federal group by G. R. Chair Co., dis-played in show win-dow at Luberger's, Cedar Rapids, Iowa. The group, composed of 25 pieces, permits diversified selection for room ensembles. come back, but never be seen again in the rug department. Finally, Manager Hoglan decided to do some investigating. Whenever a customer came into the store and looked at linoleum he took her name and address and if she didn't return in a couple of days he made it a point to make a personal call at her home. In 90% of the cases where she had bought linoleum he found it was the same as what he was offering but found she had purchased it anywhere from 10c to 30c per yard less than his price which, incidentally, was a price agreed upon by three merchants of the town who had purchased the identical linoleum on a "deal." So Hoglan cut the price of the linoleum which he had bought on the deal almost to cost, and in its place featured another brand of linoleum just a little better, which retailed at about the same price. When a customer came to look at linoleum he always showed them the linoleum which he had bought on the deal and then compared it with the substituted brand. The re-sults were amazing. Related Hoglan: "Out of the six rolls that I pur-chased on the original deal I still have some on the floor, while of the other brand I sold about 135 rolls and over 35 rolls of higher priced linoleum, which is about four times the amount of linoleum we would sell ordinarily. Aside from the large volume of linoleum sold at a profit-able figure, it also gave us many leads into other sales which we probably would never have gotten had all of the merchants in the orig-inal deal maintained their price." N. Y. Stores Preview Rugs STORE previews of new Fall wool pile rugs and carpets, in collaboration with the Institute of Carpet Manufacturers of America, have attracted favorable attention from the buying public in metropol-itan New York recently. Ensembles featured, in addition to the latest fashions in American-loomed, wool pile floor coverings, new offerings in furniture, draperies and accessories. Several large stores planned their previews by working directly with home furnishings editors of leading publications in a cooperative effort. Women are showing an active in-terest in new styles and a decided readiness to buy better merchandise. New Low-Temp Line ALINE of electric refrigerators providing lower temperatures with less dehydration recently has been announced by the Norge divi-sion of Borg-Warner. Production was started on this Low-Temp Rollator line as a result of consumer research three years, which indi-cated health protection and appetite appeal to be the ranking considera-tions when purchases of electric re-frigeration were being considered. In conducting tests prior to pro-duction of new models, Norge engi-neers established three comparative zones: 1. The zone of prime fresh-ness within which mineral elements, vitamin content and replenishment value of each perishable remained unimpaired. 2. The zone of edibil-ity within which, though not of prime freshness, each food remains in edible condition. 3. The zone of spoilage. The new line of Low-Temp Rollator refrigerators is said to maintain temperatures below 40° with less dehydration than in an ice box; to require no more kilo-watt consumption than conventional Norge refrigerators; to keep food in Zone One temperatures nearly twice as long as any other electric refrig-erator and almost three times as long as in ice refrigerators. 32 FINE FURNITURE MARKET CENTERS of the WEST men who are making them nationally important MODERN marketing of ture is undergoing ; significant change, as eviden the building of the impressive new Western Furniture Ex-change and Mer-chandise Mart in San Francisco. Responsible to a g r e a t degree for the steady growth of this exposition center is its president, Harry T. Moore, whose efforts in this direction, begun in 1915, a r e now cul-minating in a splendid new structure costing £2,500,000. It will be finished in the summer of 1937. The largest mercantile building erected in San Francisco since 1900, it is being widely publicized throughout the West as one of the greatest forward steps in home-furnishing industry of the Pacific Coast, and is expected to emphasize the city's strategic position as a market and distribution center. 15 at First Market • Fifteen out-of- town dealers attended the first market at the old San Francisco Furniture Exchange 21 years ago, but it was the definite inauguration of Moore's sound plan that has de-veloped steadily—the idea of a fur-niture exchange where buyers could come and make their selections under one roof without the expense or inconvenience of going from fac-tory to factory. Subsequent markets found the attendance steadily increasing so that the first location—five upper floors at 1055 Market St.—was out-grown in six years and the present Furniture Exchange at 180 New Montgomery Street was dedicated in 1921. Now—15 years later—an Architf ct s conception oi the imposing new edifice that, beginning Summer of 19J7, will houso the i-xhibits of the Western Furniture Exchange and Merchandise Mart in San Francisco. Left, Harry I-Moore, president, whose untiring efforts over a period of 21 years are now being rewarded. imposing new building at the corner of Market and 10th Streets will mark the next step in Moore's plan. The scope of the San Francisco markets has increased until the present Exchange houses exhibits of furniture, floor-coverings, draperies, curtains, lamps, giftwares, house-wares, radios and appliances—firms representative of all sections of the country. These permanent exhibits are a constant attraction to buyers from the entire West and more than 35,000 merchants visit the Furni-ture Exchange annually, exclusive of market week periods. In 1931 the personnel of the Fur-niture Exchange was strengthened when Frank J. Runyan, formerly managing director of the Retail Furniture Association of California, became vice-president of the build-ing. Nine Floors • The new home of the Western Furniture Exchange will be a nine-story building with basement and tower. Floor space will approximate half a million square feet, and will increase the floor space of the present structure • Ti, Frank I. Runyan. formerly head of the Retail Furniture Association oi Cali-fornia, who since 1931 has been Moore's associate and vice-president. by 150%. The interior of the build-ing is to be modern, with exterior finished in ornamental terra cotta and the entrance lobby in marble. Lighting, heating and ventilating will be of the most advanced types. Four high-speed elevators of newest design, as well as two freight elevators of extra large capacity, will expedite service throughout the building. Los Angeles OWNED, operated and con-trolled by 300 members of the Los Angeles Furniture Manu-facturers Association, the Los An-geles Furniture Mart became an actuality only a year and a half ago when 1700 buyers attended the first f o r OCTOBER, 1938 33 . • I exhibits in the attractive building at 2155 East 7th St., in January, 1935. Attendance at the July, 1936, market more than doubled that figure. The Los Angeles Mart is a co-operative organization—a veritable chamber of commerce—with many closely knit departments contrib-uting to smooth operation, and pro-tecting the growth of Southern California's furniture industry. Beginning 30 years ago with a membership of only a handful of furniture manufacturers, the Asso-ciation has been the "interference" which has cleared the way for the industry in that section, allowing it to rise to a near-front position in the national furniture picture. An administrative board consist-ing of nine members, elected by general membership of manufac-turers, sets the operating policies. Responsibility for physical opera-tion of both building and associa-tion is vested in the Mart's man-aging director, A. V. MacDonald, who is assisted by Herbert C. Iske, former furniture manufacturer, and John H. Graves, former retail man. How Income is Spent • Forty-five per cent of all rental fees is applied to paying for the Mart—their own building; 20% goes for the opera-tion of the Association; 35% is utilized for yearly performance of work for both building and asso-ciation. Manufacturers' rental fees are expected to decrease gradually during the next few years, reaching a minimum of 50% of the present rate as the building is paid for. The following departments are maintained in the Mart by the Association: TRAFFIC — Handles year-'round freight rate legislation; works to- The Los Angeles Furniture Mart, operated and owned by local manufacturers and out-of-town exhibitors. A. V. McDonald (above) is the managing director and is assisted by Herbert C. Iske, former manufacturer, and John H. Graves, who was once a retailer. The beautiful lobby of the Mart is shown in the lower photo. ward removing competitive advan-tages against local manufacturers; handles all rates and freight claims; audits transportation bills; assumes complete jurisdiction over distribu-tion problems of all exhibitors. POOL CAR — Attends to actual shipping. Merchandise is assembled in the Mart's loading sheds and combined shipments of all exhib-itors are pooled into carloads, enabling dealers to take advan-tage of lower landed rates. Collects C. 0. D.'s, marine insurance, and attends to all preparations and packing of factory shipments. CREDIT BOARD OF CONTROL •— Lends assistance and counsel to re-tail dealers; attempts by friendly advice and assistance to dealers to help keep all retail outlets function-ing. Publishes list of delinquent accounts for manufacturers who dis-cuss them at periodic meetings and analyze accounts. LABOR RELATIONS — Established as means of encouraging closer, more friendly relations between employer and employe. Works to preserve normal working conditions for the industry. LEGISLATIVE •— Scrutinizes munic-ipal, state and federal legislation, watching for measures unfair to in-dustry. LEGAL — Enables Association to advise manufacturers with regard to taxes, licenses, etc. A resident auditor is maintained to furnish departmental reports of all accounts of Association. His work is supplemented by the Mart C. P. A. work, preparing frequent financial statements for members. The Mart also operates its own restaurant, parking lots and has all the regular departments necessary to a market. 34 FINE FURNITURE CHET SHAFER 'LAZIEST HUMORIST IN THE WORLD" ON A SHINGUN' BEE Woodcutter, ROD MACKENZIE CHET SHAFER . . . "Right up an' peckin' Three Rivers, Mich., September IS —(Special to FINE FURNITURE). I got started down toward Roody Culver's Undertaking Parlors & Furniture Repository along about noon today. But I ran into Norm Armstrong, the painter, paper-hanger and decorator who gave Squire Bill Kennedy some pretty stiff competition last summer, espe-cially after the Squire bought that steel boat and refinished it from cornish t' cornish. Norm is the painter who painted Uncle Pressly Caldwell's house that Doc Mapes bought and now has rented while I was painting the House of the Golden Rathole, and I'll venture—(this was a year ago last summer) — I'll venture that when I get my painting done next summer and compare the two jobs I'll have nothing to be ashamed of. I didn't know if Norm had any-thing of any particular interest to say to the readers of FINE FURNI-TURE but I figured it was my busi-ness to find out before I went on down to Roody's. Now I'm glad I did, because Norm told me all about his Uncle Tommy Lobdell. Shinglin' Bee • Norm's Uncle Tommy Lobdell — (that was his mother's brother) — lived up in Sleepy Eye, Minn., and one time he had a shingling bee to get his barn shingled—(it was a bank barn)— that was more than 100 feet long, which is a long barn, even for Min-nesota. Forty-rod Lemonade • While all his neighbors were on the roof shingling, Uncle Tommy dragged out a big crock of lemonade and began stirring it in the hot sun. Did this make the neighbors mad? They piled down off the barn to remonstrate. But Uncle Tommy was only fooling. He immediately went out into a hay field and got a two-gallon jug of Forty-rod out from under a haycock. Then the shingles did fly. Army said this wasn't any reflec-tion on his Uncle Tommy because his Uncle Tommy was very relig-ious. He wouldn't think of working on Sunday. But sometimes he'd get so busy he'd forget what day it was and work right through Sunday and he wouldn't wake up to what he had done until along about Tuesday or Wednesday. So then he'd lay off two or three days to make up for it. Thimble Tunking • Army said his Uncle Tommy was little, like his mother, and he said he'd never for-get how he would crawl under her sewing-machine when she was sew-ing and slip off the belt. She wore a big heavy German silver thimble and his mother would reach down and tunk him on the head with it— and he has never forgotten those tunks. Army said it would pay anybody well to sit down some time and read the history of the Minne-sota Valley. "My Uncle Tommy's an' my Dad's name are in there plenty," he said, "but there's nothin' in it about that Shinglin' Bee." I told Army I thought maybe it would be a good idea for me to have a Painting Bee up at the House of the Golden Rathole—and maybe then I'd get it done before next summer. But the trouble with me would be that I haven't got any haycocks. From Cement to College • After I left Army I started down street again and got as far as the corner across from the bank that is in the hands of the receiver, who won the golf championship last August down at the Country Club on Prairie River, that used to be called Hog Creek. But I got to thinking about what Army's Uncle Tommy Lobdell did when he hauled a wagonload of frenzied pioneers across an open prairie away from a band of Sioux Indians. And it seemed to me for a little while that I could render a similar valiant service to the depos-itors in the bank. Then Dutch Barks came along and said his son, Cy, was going to a business college to get a dypiomy so he wouldn't have to put in the hard licks laying cement sidewalk like he did, and I asked Dutch how things were down at the Old Blue Goose Hotel which he runs with the help of his wife when he isn't laying sidewalks. "Right up an' peckin'," said Dutch. "Uncle Tommy was only foolin'" Strivin' for a Haycock • And by that time I was pretty well confused about Uncle Tommy Lobdell and Roody and the Sioux Indians and the Receiver, so I thought I'd bet-ter get up and write this dispatch. And it seems to me now that the thing for everybody to strive for in this life—especially in the furniture industry—is a good handy haycock. yrs (sgd) CHET SHAFER. President of the Sage & Seers Association of America. i o r OCTOBER, 1936 35 CASH for Credit Sales is a community problem, not a competi-tive battle ground. That's axiomatic. But it remained for Seattle to work out a system whereby one central bureau takes from the shoulders of the indi-vidual retailer his three great credit worries, which are: 1. Passing on credit applications. 2. Collections. 3. Financing his credit sales. These are all handled by Seattle's Retail Service Bureau, set in operation June 1, 1935, by Wells J. Huntley, for years identified with the credit depart-ment of one of Seattle's largest furniture stores. Hunt-ley was astounded at the tremendous waste and inefficiency of the conventional system of granting credit and collecting. His research resulted in the organization of the Bureau which now has 1400 co-operating retailers on its roll of which 161 are furniture, hardware and radio stores. The Plan • Here is the plan in brief: The Bureau enters into a contract with merchants in all retail trades whereby the merchant gives unquestioned credit to all holders on RSB purchase cards. The Bureau then "cashes" the retailer's credit sales invoices daily, at a discount that is probably less than the actual expense if the merchant carried the credits in the usual way. This ready cash permits the merchant to concen-trate on selling rather than on finance, enabling him to discount his bills and extend his credit business along legitimate lines as far as he likes. The plan is attractive to the customer because she receives only one monthly statement. It comes direct from the Bureau and is itemized according to tax, food, auto, apparel and miscellaneous. She writes only one check. In sending this check she can pay also any bills from stores not operating under the RSB plan. Writes the author: "The plan is attractive to the customer because she receives only one monthly statement. It comes direct from the Bureau and is itemized according to tax, food, auto, apparel and miscellaneous. She writes only one check." Some doubts arise in our mind, however. Would the prompt-pay customer not resent such a statement coming from a Service Bureau rather than from her merchant? Would she not, with some justice, conclude that the merchant regarded her as a poor credit risk? What do other retailers think of the plan? We'll be glad to have your opinions.—The Editor. 1400 Seattle retailers centralize their credit problems in a Retail Service Bureau. by MURRAY C. FRENCH Retail Analyst The Bureau sends her a receipt and forwards the money to the proper concern. 1 % on Delinquencies • All bills are due on the tenth of the month and if not paid that month carry a serv-ice charge of 1% a month. This applies to ordinary open account sales made on "purchase cards." The handling of instalment sales is explained by Harold L. Blancher, the Bureau's Director of Public Relations, thus: "On instalment sales the terms vary with the type of merchandise. For instance, clothing is sold on a maximum of four months' budget terms excepting on fur coats and larger units. The general average is six months' time, while in larger permanent units of repossession value such as furniture, radios, electrical appliances, etc., we extend the terms to 12 36 FINE FURNITURE months. A small carrying charge is a feature of the budget plan. ''We have not gone beyond 12 months' time for two reasons. First, we have felt that we wanted to keep our resources liquid so that we might properly serve the 30-day business and second, we felt that long-term financing is more of a straight finance business and the field there is quite generally covered at present." The Bureau does not change in any material way the essential re-lation between merchant and cus-tomer. With its specially trained staff it simply takes off the dealer's shoulders the task for which few retailers are well equipped—that of granting credit properly and collect-ing efficiently. The retailer does not have to run all his credits through the Bureau. But it stands to reason that if the Bureau is unwilling to take the risk on an individual, then the retailer may well beware. Stops Overloading • The point is that no individual retailer can tell when a customer is loading himself up with too many obligations to other merchants. All this is an open book to the Bureau. Before the cus-tomer gets himself in too deep the Bureau calls a halt, then helps him solve his problems. In the case of purchase cards the Bureau assumes full responsibility. This is likewise true in much of the budget business. In some types of budget business the merchant assumes 50% of the responsibility for losses, and in the long term con-tracts the responsibilityis entirelythe merchant's. On instalment sales the merchant arranges terms with the individual customer, then phones the Bureau for clearance. He gets the note and the deal is closed. The Bureau has a many-sided appeal to the retailer, according to Blancher. "One type of merchant uses it because of its credit control," he savs. "Another because of the accounting service and still another because it advances cash daily on his credit accounts, thus placing his finances on a sounder basis." This unique system has of course attracted widespread attention, re-sulting in many inquiries from chambers of commerce, credit men and merchants. At the same time there has been an insistent demand for expansion locally. "These inquiries have led us to develop a program whereby the sys-tem can be installed in other cities," says Huntley, who is president of the Retail Service Bureau. "This would be accomplished through the co-operation of local capital, but it would be under the supervision of our staff. The pro-cedure avoids costly experiments and mistakes which naturally accom-pany such a venture but which we have already encountered and over-come." The Bureau is located at 217 Pine Street, Seattle. FILM SHORT EXTOLS BETTER LIGHTING ANEW series of advertising films for use on movie theatre screens feature new styles in lamps and the message of "Better Light •— Better Sight." These are produced by a leading producer of commercial films at the request of more than 400 retail advertisers in the furni-ture trade. The new series is based upon the need for correct lighting in homes. Only late model lamps and lamp fixtures are used in the brief, news-reel film, each carrying an interest-ing visual sales message regarding correct lighting and lighting fixture style coupled with the spoken mes-sage delivered by the off-stage an-nouncer. In addition to contrasting the re-actions of children at play and studying under poor lighting condi- The scene changes to a well-decorated living room and an attractive young woman enters, turns on the lamp and sits on the divan to read. tions with those youngsters whose parents have provided correct home lighting facilities, the films present scenes, featuring lamps, of correctly furnished and decorated rooms in average homes. The films are ex-tremely brief to minimize screening charges and are shown during the daily programs at selected theatres. A typical film featuring furniture lamps throws "light" on the very interesting subject of lamps. Sev-eral lamps are seen in full-screen view after which the scene changes to a well-decorated living room, and an attractive young woman enters, turns on the stand lamp and sits upon the divan to read. The an-nouncer, during this action, says: "Lamps that combine beauty, com-fort and better sight are a vitally necessary part of every well-furnished home. We have lamps in a wide variety of styles and you are sure to find a design that harmo-nizes with the design note of your rooms, and, of course, like all our home furnishings they are priced to save you money." Then follows the " t r a i l e r " announcements, calling specific attention to the dealer. The films are to be given national distribution in many of the 6,000 theatres under screening agreement with the film company, through sponsorship in the regular screen advertising service of the furniture retailer accounts of the company. f o r OCTOBER. 1936 37 OUTSTANDING QUALITY VALUES • • • in MODERN KNEEHOLE DESKS • • • No. 97 No. 96 No. 101 No. 97 — Willow-finished Walnut, five-ply Walnut top, 38 x 21^/2 inches, retail price §24.70 No. 101 — All surfaces selected Walnut veneer. Three drawer pedestal, one center drawer, top 42 x 24 inches, retail price - - $47.50 No. 96 — Willow-finished Walnut, five-ply Walnut top, 40 x 22 inches, retail price $29.50 No. 95 Willow-finished Walnut, three drawer pedestals, full center drawer, five-ply Walnut top, 42 x 23 inches, retail price - $35.90 No. 66 — Five-ply Walnut top, ends, front and back. Curved corner, chrome and black hardware, top 43 x 22 inches, retail price - $59.50 No. «)."> No. (>6 BAY VIEW FURNITURE COMPANY HOLLAND MICHIGAN We appreciate mentioning you saw this in FINE FURNITURE 38 FINE FURNITURE GRAND RAPIDS' MOST POPULAR EXHIBITION BUILDING Here you will see the lines that represent the cream of the furniture industry. In the Waters-Klingman Building are housed FIFTY PER-CENT of all the exhibits in the Grand Rapids Market. EVERY BUYER who has attended the last two Grand Rapids markets has paid at least ONE VISIT to the Waters-Klingman spaces. Why ? Because only in the Waters-Klingman Building can he find a complete assortment of decorative home furnishing merchandise to meet his every requirement. " YOU'LL FIND IT IN— THE WATERS-KLINGMAN BUILDING' EXHIBITORS ALLEN CHAIR CO. ARCADIA FURNITURE CO. AMERICAN AUTO-FELT CORP. BARTON FURNITURE CO. J. BART UPHOLSTERY CO. BECHTOLD BROS. UPH. CO. BOBB FURNITURE CO. BROWER FURNITURE CO. BROWN BROTHERS CO. COCHRAN CHAIR CO. CONANT-BALL COMPANY DA VIES FURNITURE CO. DOEZEMA FURNITURE CO. DUTCH WOODCRAFT SHOPS EAGLE-OTTAWA LEATHER CO. ESTEY MFG. CO. FALCON MFG. CO. FICKS REED CO. FINE ARTS FURNITURE CO. GRAND LEDGE CHAIR CO. G. R. FANCY FURNITURE CO. G. R. BEDDING CO. GRAND RAPIDS LOUNGE CO. GUNN FURNITURE CO. HART MIRROR PLATE CO. HERMAN FURNITURE CO. HERRMANN LAMPS, INC. HOLLAND FURNITURE CO. JAMESTOWN LOUNGE CO. KOZAK STUDIOS KUCHINS FURN. MFG. CO. LENTZ TABLE COMPANY LOEBLEIN, INC. MANISTEE MFG. CO. MENTZER REED COMPANY MURRAY FURNITURE CO. F. A. NICHOLS CO. O'HEARN MFG. CO. PIAGET-DONNELLY CO. RAND-McNALLY & CO. RED LION FURNITURE CO. RED LION TABLE CO. ROCKFORD CHAIR & FURN. CO. SHAW MFG. CO. SKANDIA FURNITURE CO. CHARLES R. SLIGH COMPANY THANHARDT-BURGER CORP. WARSAW FURN. MFG. CO. WEST MICHIGAN FURN. CO. W. F. WHITNEY CO. STICKLEY BROS. CORP. WILLIAMS-KIMP FURN. CO. WOLVERINE UPHOLSTERY CO. WOODARD FURNITURE CO. ve appreciate mentioning you saw this in FIXE FURNITURE f o r OCTOBER, 1936 39 This 5-Way Plan TRADES UP RANGE SALES HALF the gas-range purchasers at the American Furniture Co., Denver, are traded up. They buy a more expensive range than they had planned. O. P. Jones, housewares buyer, says that from 75% to 85% of all range buyers can be and are sold a better item if the selling is prop-erly done. Three merchandising factors that have to be coordinated for successful selling of this type are (1) display, (2) personnel train-ing and department management, and (3) the individual salesman. Display is so planned that every demonstration is necessarily a com-parison between two ranges of dif-ferent price lines. The quality stoves (from $89 to $159) are placed in a row along the right side of the department wall. Highest price models are at the front. In the center of the display, ranges are mainly in blocks of four. Each of these contains different quality numbers with the two closest in price side by side. Thus, two items side by side are priced $59.50 and $79.50. Placed back to back may be two others, $79.50 and $89.50. As the salesman shows all of the features that are proven sales points on the $79.50 range, he keeps in mind both the higher and the lower priced unit. If the prospect's response is, "I like this range, but it is a little more than I wanted to pay," then the lower item is shown. Many of the features will, of course, be dupli-cated, but the thermostatic control and one or two other refinements will be missing. This is pointed out, and the value of the added points are stressed. The Trade-up • Since there is always the possibility that the cus-tomer's budget is actually limited, the lower price article is never treated with contempt, but, on the other hand, another common sales error is made taboo. "Many salesmen, wanting to com-plete a sale, are afraid of the trade-up," says Jones. "They will say to a customer, 'The lower price will give you practically the same thing, and there is no use paying for lux-uries.' The features of the better quality stove are carefully pointed out, and the fact established that 1. Never ask a sales question that permits the customer to give a negative answer. 2. Make the customer tell what she wants. Then build her up to a higher price. 3. Tell her ALL the points that prove the value of the better stove. 4. Close the deal by making the final question follow a series of ques-tions requiring a POSITIVE answer. 5. Stress obvious features of superiority . . . women can't comprehend hidden value. they are worth the extra money. If the final decision is that they are not worth the added cost, in rela-tion to the individual budget, that is the customer's business. It is important to give her every oppor-tunity to buy the added features— and three times out of four she will if they are properly presented." When, on the other hand, a cus-tomer hesitates, but does not object to the price, the salesman's job is to take her to the next step up. Pointing now to the added points in the higher quality item, he again explains the worth of the added features until, finally, she makes a statement about her preferred price. Trade-up Philosophy • Once the customer's own price desire is estab-lished, the trade-up goes on accord-ing to definite plan. The salesman knows what he is working for. According to Jones, the whole pro-gram of selling up the scale is based on knowledge that "the individ-ual's dollar is considered by him more valuable than any other per-son's dollar." Applied specifically, the woman who wants to pay $75 for a gas range expects the features of a $100 article. The salesman, with correct technique, can sell her the $100 item although she tells him at first that she doesn't want to pay more than $75. This forms the basis of the American's mer-chandising policy. The cheapest articles carried are at the extreme rear of the depart-ment. Then, the medium prices are grouped in the blocks of four, in such a way that each is but a step from the next highest division. Thus the comparative method is carried out in every showing. Jones finds this plan assists a salesman even if he is concentrating on the sale of only one—the highest price carried, for example. Points of superiority are driven home much harder, he says, when another item not quite so fine is on the floor and close by. Customer Resistance • With cus-tomer- resistance to sales conclusion the average reaction, the trade-up comparison plan has a possible out-let for the hesitating customer. "A woman will often say that she cannot make up her mind between two ranges. This serves as an ex-cuse to put off the purchase and to shop around. Then we hit the superior points for all they are worth. We try to make the prospect admit that the cheaper type is not quite satisfactory, and then that the other is what she does want." The trade-up and selling program recognizes that often a woman does have to consult her husband before completing a deal. This delay is handled by countering tactic with tactic. A definite appointment is made for both of them—after store hours if necessary. The sales rules in the program are summed up as follows: 1. Never permit a negative answer. Instead of asking, "Are not these extra features worth another $20 to you?" the salesman asks "Don't you like this point?" If the answer is "Yes, but they are not worth the added cost," then the salesman has his cue for completing the sale on the lower price range. 2. Never ask what price the cus-tomer is interested in. This stops all trading-up possibilities. Let the customer tell her desires, and then build up from there. 3. Make the customer see the value of the better item, even if she thinks she cannot purchase it. 4. Close the deal by making the final question follow a series of questions that require positive answers. 5. Stress the obvious features. Hidden qualities have no sales appeal, particularly to women. HUMBLE KITCHEN SLAVES BECOME CINDERELLAS 1. MOORE CO., Joliet, III. Guardian model. 2. DETROIT VAPOR STOVE CO., Detroit. Model 4026. Suggested retail price, $124.50. 3. TAPPAN STOVE CO., Mansfield, Ohio. Model WD-11. Suggested retail price, $129.50. A. NATIONAL ENAMEL & STAMPING CO., Milwaukee. Nesco Super Deluxe model (kerosene). 5. KELVINATOR CORP., Detroit. Model 63 45. 6. MOTOR WHEEL CORP., Lansing, Mich. Duo Therm model range (fuel oil). 7. PERFECTION STOVE CO., Cleveland. Cabinet model range (kerosene). Note also oil-burning refrigerator. 8. CHAMBERS CORP., Shelbyville, Ind. Model 14 (showing steak-sizzler feature). Suggested retail price, $169.5 0. ESTATE STOVE CO., Hamilton, Ohio. Model 545. Suggested retail price, $109.75. AMERICAN STOVE CO., Magic Chef model series 3700. •n a for OCTOBER, 1936 41 42 FINE FURNITURE X \ j i J J J •?•*•»" j FINE ARTS B'LD'G GRAND RAPIDS \A*. -w- LIVABLE MODERN T APPEALING SOu^DiK CHAlSST LUXURIOUS ENGLISH LOUNGE FljfT-.. U^ : MLJ; YOU BUY VALUE...When You Buy PAALMAN Tables When your customers are concerned with appearance and econ-omy, PAALMAN'S diversified line of occasional tables affords a satisfactory selection. Established for over 20 years as a builder of quality merchandise, PAALMAN FURNITURE COMPANY is in line with today's upward trend in consumer preference for better furniture. . . Fresh designs executed with superb skill, priced to enable you to realize a profit—these are the reasons you buy VALUE when you buy PAALMAN tables. For years our Tea-wagons have been unexcelled in character and as profit-making items. Our display in the Keeler Build-ing includes a variety of these and other occasional and novelty tables, dinnettes and music cabinets. No. 2805 Cocktail Table No. 101 Hospitality Table 20th Anniversary Year Order Now for Your Holiday Requirements PAALMAN FURNITURE CO. GRAND RAPIDS > / MICHIGAN Display in the Keeler Building We appreciate mentioning you saw this in FIXE FURNITURE f o r O C T O B E R , 1 9 3 6 43 IS OUR FACE RED! Due to an error in transcribing notes taken at the recent furniture markets, cuts on this and the following page were shown in the September issue with wrong retail prices. We hasten to make all possible amends by re-publishing them, correctly priced. Apologies to all concerned, and it won't happen again. . - < * U l . t n ' . , / , . , . ; . I . II i , i n r A I " , K ' . I I / ; , I 11 • -..".(I. •••<••*'-••• XA No. 1020 bedroom group, Crane & McMahon, retail price, four pieces^ $253,50. No. 376 bookcase, Colonial Desk Co., retail price $58. - I':".-. < ^ u • I . . . :•. No. 1381 nest of tables, retail price $15.50; No. 1710 drum, retail price $21.50, both Hek-man Furniture Co. • * . . . • • No. 1239 drum (right), retail price $24.50; No. 1237 coffee table, retail price $17.90; No. 1223 drop leaf, retail price $24.50, all three pieces Wood Products Co. No. 5192 chair, retail price $120; No. 5240 lamp, retail price $32; No. 5245 wood basket, retail price $32, Romweber Industries. 44 FINE FURNITURE JVo. 71 dining room, Tomlinson, retail price, 8 pieces, $344.30. JVo. 5384 drum table, Mersman Bros., retail price $15.90. !«o. 3527 drop leaf, Brandt Cabinet Works, retail price $20. iVo. 1360 sofa, Ralph Morse, retail price $309. r : : r . . •; • • • - - . . •.•frrr. ! , , . * • » ! • • • - ' • ; • ; • . • • , • - . . • • • • '. ^ • * ' " ' ' »' No. 3333 coffee table (above), Brandt Cabinet Works, retail price $9.50. No, 121-2 dresser (below), Kindel Furniture Co., retail price, four pieces, $214. ' ? • • • Vo. 1X9 dresser (above), Sterling Furnilur Co., retail price, four pieces, $279. No. 890 dresser (left), West Michigan furni-ture Co., retail price, four pieces, $193. f o r O C T O B E R , 1 9 3 6 45 X TEGO-BONDED TEGO-BONDING has always offered economies of opera-tion and marketability. Now the actual price of Tego Glue Film has reached a level where it is becoming expensive not to stand-ardize on Tego-bonding. Millions of square feet of Tego-bonded plywood have already been produced commercially. The practical problems of pro-duction have been overcome and the quality of the resultant prod-uct has set a new, established standard. RESINOUS PRODUCTS AND CHEMICAL COMPANY, INC. 222 West Washington Square PHILADELPHIA RESINOUS PRODUCTS V PROVEN PROFITABLE . . . new blond Modern At the summer market ESTEY presented Prinzwood as a solution to the problem of the blond wood trend. Its wide acceptance has proven its merit. In the November market ESTEY will add another blond wood group. Different, beautiful and sophis-ticated. You can not afford to miss seeing this recent development of ESTEY'S crafts-manship in modern interpretation. . . . promotional Sheraton ESTEY'S exquisite 18th Century collection has also been augmented for the November showing. The "Cripplegate" series, that in July offered the merchants something finer in the upper price brackets of late 18th Century designs, will include two smart Sheraton groups. The new suites, however, will enhance the interest already exhibited in this collection, as they will come in a truly promotional price range. AT THE GRAND RAPIDS MARKET FIRST FLOOR WATERS-KLINGMAN BUILDING ESTEY MANUFACTURING COMPANY OWOSSO MICHIGAN We appreciate mentioning you saw this in FINE FURNITURE 46 FINE FURNITURE Homefurnishing News and Reviews New Seattle Association Raymond S. Patterson, chief executive of the General Furniture Co., is the first pres-ident of the newly organized Seattle Furni-ture Manufacturers Association. Formed for the purpose of treating with local manufac-turing problems, this association held its first meeting in September. Entirely sep-arate from the Northwest Furniture Manu-facturers Association, but cooperating fully with it, the new body is striving to attain a membership of 20 firms in the Seattle area. Other officials chosen at the September meeting are: F. Clyde Lamb, Washington Furniture Co., vice-president; Marcus Steen-dahl, North Coast Chain Co., secretary-treasurer. K. C. Furniture Travelers' Club At the annual meeting of the Kansas City Furniture Travelers' Club, H. E. Weldon was elected president; Ross Calkins, vice-president; L. H. Grampf, secretary; Michael Hodes, assistant secretary; H. B. Wing and H. E. Butler, directors. 0 Winston-Salem Retail Association Observation of National Furniture Week, election of officers and a talk by John Gil-more, president of the Southern Retail Fur-niture Dealers Association, were the high lights of a September meeting of the Win-ston- Salem (N. C.) Retail Furniture Asso-ciation. Secretary Gilmore explained provisions of the Robinson-Patman act to prevent dis-crimination against small buyers. He also told of the functioning of the legal collect-ing department of the association. New officers are: L. V. Herndon, Haverty Furniture Company, president; A. E. Fowler. Huntley-Hill-Stockton, vice-president; Fred C. Disher, Better Homes Furniture Com-pany, secretary; J. J. Gray, Rominger Fur-niture Company, treasurer. N. Y. Retailers Institute Retail merchants of Upper New York State will participate in a retail Merchan-dising Institute in Binghamton, Oct. 20. The Institute is the successor to the Regional Retailers Clinic launched last Fall by the Retail Merchants Bureau of Bing-hamton. Several nationally prominent speakers and authorities on retailing will address the conference. 0 Utah Retail Furniture Assn. Elected president of the Retail Furniture Dealers of Utah was Lance Graham, Christiansen Furniture Co., Salt Lake City, in September. Other officers: Victor Day, Crawford & Day Furniture Co., Salt Lake City, first vice-pres.; R. W. Madsen, Jr., Sterling Fur-niture Co., Salt Lake City, second vice-pres.; Lorenzo C. Forsey, Standard Furni-ture Co., Salt Lake City, secretary-treasurer. The following directors were chosen: S. W. Russell, Dixon-Taylor-Russell Co., Provo, Esper Sorenson, Co-op Furniture Co., Salt Lake City; F. A. Madsen, Sterling Furni-ture Co., Ogden; J. T. Leigh, Leigh Fur-niture Co., Cedar City; Oliver W. Edwards, Edwards Furniture Co., Logan. Ways to improve merchandising, and mar-ket problems were discussed. MARKETS GRAND RAPIDS Fall Market Nov. 5 — 13 Winter market dates not set. CHICAGO Fall Market Nov. 9 — 14 Winter Market Jan 4 — 16 JAMESTOWN Fall Market Nov. 8—14 LOS ANGELES Winter Market Jan. 25 — 31 N. Y. Winter Market Market dates for the New York Furni-ture Exchange have been set for Jan. 18 to Jan. 29, inclusive. A Grants Use of Designs A non-exclusive license to use certain of its modern maple designs for juvenile fur-niture has been granted the Lullaby Fur-niture Corp. by R. N. Greenwood, president of Heywood-Wakefield Co. of Gardner, Mass. Specific patents are two designs for chests. 1) Camden Increases Capacity A new plant adjacent to its present fac-tory site has been completed by the Cam-den Furniture Co. of Camden, Ark., and production of approximately 1200 units a day is now being turned out by both plants. To Design Heywood Lines Gilbert Rhode, Alphons Bach and Norval Tyrrell have been retained by the Heywood- Wakefield Co. of Gardner, Mass., to design its new lines of Modern furniture for the summer markets. Jamestown Fall Showing Nov. 8—14 Repeating the popular Sunday opening tried for the first time last Spring, the Jamestown Fall Market, starting Nov. 4, will be in full operation with all spaces open on the intervening Sunday, Nov. 8, and carrying through Saturday, Nov. 14. "There will be few changes in the line-up of exhibitors whose furniture buyers have come to expect to see in Jamestown, since most tenants are tying up spaces on long term leases," says L. J. Heer, manager of the market. Activity in Jamestown factories has stead-ily increased since early last Spring and practically without exception are running to capacity with heavy back-logs of orders. The Jamestown Market has been steadily climbing to an objective of 1,000 buyers, having missed that figure by only thirty registrations with its attendance of 970 last Spring. Heer predicts the Fall Market will witness the passing of the 1,000 mark in registration. Organize Upholstery Firm J. Vassie Wilson, Ben L. Herman and Doris Pope are the incorporators of the newly organized Wilson Upholstery Co., Inc., with offices in High Point, N. C. 0 Foote, Jr., Imperial's Ad Man Robert Footc, son of General Manager F. Stuart Foote, has been named advertis-ing manager of the Imperial Furniture Co. of Grand Rapids. McKay Line Holds Preview Late in September, the McKay Co. of Pittsburgh held a two-week preview of its new line of chrome steel furniture under the direction of Thomas Smith in the com-pany's New York showroom. New Book on Woods "From Forest to Furniture—a Romance of Wood" is the name of a new book just published by W. W. Norton and written by SATURATION PERCENTAGES OF VARIOUS ELECTRIC APPLIANCES On basis of those now in use in 21,000,000 American homes with annual incomes of $1,000 or more. Flatirons 72% Radios (socket only) 70% Vacuum sweepers . . . 40 % Clocks 38% Washing machines . . 34 % Refrigerators 28% Toasters 20 % Percolators 12% Space heaters 6 % Oil burners 4V2% Ranges 4 % Power ironers 3V2 % Water heaters 1 % Ranges and oil burners apparently present an opportunity for substantial future sales by home furnishing stores and departments, but actually are hampered by unfavorable rate structures or installation costs or both. Power ironers as a natural corollary to active merchandising of washers obviously offer the best large-item sales possibilities. The potential on refrigerators is still very attractive, and while the saturation on radios is palpably high, a large percentage of those now in use are sets that all-wave reception has out-moded. l o r OCTOBER. 1936 47 Readers OF THE QUALITY GROUP IN the Grand Rapids Furniture Exposition the John Widdicomb Co. is recog-nized as the leader of the quality group. This prestige has been established over a period of fifty years, because, we believe in the purity of design, in workmanship and that our merchandise is a definite contribution to the livable American home. In reviving the charmingly simple French Provincial style, the John Widdicomb Co. has once again asserted its leadership. The integrity "with which this group has been developed — the dresser is herewith illustrated — is typical of this concern's craftsmanship: Beauty, meticulous in every detail, this group is sym-bolical of our desire to furnish the merchant with merchandise that is profitable and that will continue to be a source of credit to his store. JOHN WIDDICOMB COMPANY New York Showrooms, No. 1 Park Ave. Showrooms at factory- 601 Fifth St. GRAND RAPIDS, MICHIGAN We appreciate mentioning you saw this in FINE FURNITURE 48 FINE FURNITURE Malcom H. Sherwood. Told in story style, the book traces the use of basic woods in the furniture industry, and is of practical use to both manufacturers and retailers of furniture. Its price is $3. A Organize Liberty Veneer Co. To manufacture and deal in all kinds of wood furniture, the Liberty Veneer Co. has been organized in Liberty, N. C, with an authorized capital of §100,000. Cyrus Shaff-ner, Sidney Shaffner and C. L. Bray are the incorporators. To Make Washers ior Kelvinator The recently incorporated Appliance Manufacturing Co. organized by the Dester Co., Fairfield, Iowa, to make washing ma-chines which will be marketed by the Kel-vinator Corp., has purchased the Buckeye Jack Plant of Alliance, Ohio, and is con-ditioning it for occupancy and production. A Prepare Accessory Exhibit Space To provide more space for exhibits of furniture hardware, upholstery fabrics, veneers and similar accessories, the north half of the eighteenth floor of the American Furniture Mart is being remodeled, to be completed before the Fall market. Designers will use some of the new space. S. Davidson Retires Retiring after 51 years with his firm, S. Davidson, former chairman of the Des Moines firm bearing his name, has severed all connection with the Davidson Co. and will live in Kansas City. Continuing as president is J. Davidson. New member of Below, an unusual wing chair. No. 1242, by Schoonbeck of Grand Rapids and e x h i b i t e d in the Imperial Furniture Co. showrooms. Width, 33"; depth, 34"; height, 39". Seek Better Cost Accounting To keep iurniture prices within reach of consumers of moderate means is the objec-tive of a recent conference in Asheville, X. C, where 40 manufacturers representatives the firm is L. E. Cohen who comes from Minneapolis to be general manager. Campaign Against Taxes A fund of #10,000 to carry on a cam-paign against gross receipt, net income and sales taxes probably will be raised by the Council of Texas Retail Associations, says Herb Dill, secretary of the Retail Furniture Association of that state, and acting secre-tary of the Council. If raised, the money will be spent for educational propaganda. Above, No. 210 sideboard, one oi the long line of mahogany Eigh-teenth Century reproductions by John Widdicomb Co. of Grand Rapids, exhibited in their factory showroom. sought to establish a basis for more accurate cost accounting among Southern plants. The next meeting of this branch of the Southern Association will be held in February, when reports on progress will be submitted. Washer Sales Smash Records All records for sales of washing machines were shattered in August when 173,678 units were shipped from factories. Previous high month was March, 1935, when ship-ments of 169.139 washers were recorded. A total of 1,204,227 units have been shipped during the first eight months of this year —30.56% ahead of the same period of 1935. Shipments of power ironers this year are running ahead of 1935 by 17.2%. Rock-Ola Takes More Space Additional factory space to the extent of some 20,000 square feet has been acquired by the Rock-Ola Manufacturing Co., Chi-cago, in its leasing of a five-story building in the immediate vicinity of the main plant. Two of the five floors already are in use. Mart Gets New Ad Men Again A newly created position in the Merchan-dise Mart, that of trade promotion manager, has as its first appointee J. N. Stewart who for 14 years was sales promotion manager of the Excel Phonograph Co. John S. Dun-combe, for 10 years advertising manager of R. Cooper. Jr., has been made advertising and publicity manager of the Mart. Assist-ing him will be Robert Gamble. 0 Makes Metal Furniture Line Beginning operation this month with 100 employes, the Hampden Specialty Products, Inc., has gone into production of metal furniture in Easthampton, Mass. August Sales Top 1935 Events August furniture sales in department and furniture stores throughout the nation enjoyed substantial increases over August, 1935 events, running from 18% to 35% ahead of last year. Retailers were almost unanimous with their comment that people were grading up in their purchases, although stores persisted in featuring the low end of their lines in ads. Department stores fared slightly better in the August events than did furniture stores because the latter pub-licized their sales more widely and effectively. 0 . . . And Refrigerators, Too Domestic sales of household electric re-frigerators in July, 1936, were 34% ahead of July, 1935, according to a recent NEMA report. Units sold by manufacturers this July numbered 186,639 as against 140,250 last July. Bede Plant Expanded Erection of a new two-story plant to pro-vide for necessary expansion has been an-nounced by the Bede Furniture Co. of Milford, Ind. Bede makes novelty furniture and upholstered chairs. Mattress Plant Branches A second mattress factory in Scobey, Miss., is being planned by George Scar-borough, who now operates a plant in Tupelo. C L A S S I F I E D A D S Classified rates: Undisplayed, 5 cents per word. Minimum charge $2. Display rate, $5 per column inch. One inch minimum. Minimum display advertise-ment accepted/ 2 inches. Classified charges payable in advance. Ten per cent discount ior th
- Date Created:
- 1936-10-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 1:6
- Notes:
- The Royal Furniture Co. operated from 1892 to 1931. The factory was located at 432 Monroe NW at Hastings in the Belknap/Lookout neighborhood in Grand Rapids, Michigan. Photo circa 1925.
- Date Created:
- 1925-01-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Notes:
- View of the Wilmarth Showcase Company factory located at 1544 Jefferson Ave. The Wilmarth Showcase Co. operated from 1909 to 1926. Photo circa 1925.
- Date Created:
- 1925-01-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Notes:
- Issue of a furniture trade magazine published in Grand Rapids, Mich. It was published twice monthly, beginning in 1880. and MAY 25. 1908 Semi-Monthl)" The ROYAL is the Original Push Button Morris Chair Chieago Salearoom: Geo. D. Williams Co .. 1323 Michigan Avenue. First Floor. ChiCago. lll, " ., THE OYAL PUSI1 BUTTON MORRIS CtfAJR EigLt lean of Te&tHave Established Its Suprema(lY ALL OTHERS ARE IMITATIONS 1 -----=-==-:-1 MORRIS CHAIRS FROM I L i6.25 to ~30I CATALOG U~N APPUCATION. I Royal Chair Co. STURGIS, MICHIGAN tl---·-------·---------------------J I "THE BEST" One Motion,All Steel Go..Cart II I,!, , I 1•• IIj • FOLDS WITH ONE MOTION NO FUSS. NO FOOLING FOLDS WITH ONE MOTION All Steel; Indestructible. Perfected Beyond All Competition. Frame of Steel Tubing. Will Carry 200 Lb •. Over Rough Pavements The Onl v Perfect Cart With a Large P';rfect Quick Action Hood. FOLDED CATALOGUE UPON APPLICATION. STURGIS STEEL GO-CART COMPANY, Sturgis, Mich. CHICAGO SALESROOM: Geo. P. Williams Co., 1323 Michigan Ave., First Floor, Chicago, Ill. .',( i f • ,j I III 1 •I 153 Varieties of PRINCESS DRESSERS I I No. 874 No. d73 A little over a year"ago we advertised 57 varieties of Princess Dressers as part of our enormous selection'of-bed.fuom,dining ..room and kitchen furniture. Since then we have added 96 differentstyles--all for your pleasant choice, so you can suit any taste, no matter what your trade requires. We give you plain Princess Dressersof good workmanship at very low prices. Many of our additions have been of the higher grade-beautiful designs of the Colonial pattern, with well-nigh perfect workmanship-dressers that will compete with others selling- at double what we charge. Can you afford to pass the Northern Selection by? Is it treating your customers right to fail to consider this splendid showing at moderate prices? Our Princess Dressers are but a sample of our vast stock of regular Dressers, Wood Beds, Chiffoniers, Washstands, Somnoes, and other bedroom pieces all made to match; and our Library, Dining-room, and' Kitchen furniture- All shown in our mammoth new catalogue, now ready for distribution-indeed already mailed to all of our old customers. If you have been missed, drop us a postal card and we will send you our complete Catalogue showing thousands of pieces-and glad to do it. We have a warm spot for all newcomers, and whether you are big or little, we will treat you just as you would like t,obe treated, a uniform courtesy to all. II t II NORT"ERN fURNITURE COMPANY SHEBOYGAN, WISCONSIN Il_ ["1319-The-Big Buildi~g"Agai~' I .• ! The Zenith of Furniture Exhibition Enterprise I The World's Largest and Best Furniture Show Over 200 Live Wires Already "Connected Up" with Live Buyers-and We Get the Buyers. Doubt It? Then Come and Let Us Show You. 10,000 RETAIL DEALERS CAME· LAST YEAR and proved the absolute supremacy of "1319-The Big Building" as the one place to select trade-pulling lines. You' make a money-getting line; show it to these 10,000 progressive dealers in the World's Greatest Furniture Market-Chicago Ask us about space and how to bring the buyers. • Manufacturers' Exhibition Building Co. 1319 M_i_c_higan.__Aven._u__e_,__ Chicago . . 1I I --_._.- -- • 2 ~ JUST A HINT FROM I "THE LINE OF READY ·SELLERS" Imperial Reclining Chairs Mission Suites and Small Mission Pieces Morris Chairs Roman Chairs and Rockers Our Desilln. are Right Our Mater-ials are Rig!.t Our Can- &tru&ioD is Right Our Price. ar? Right A S~mple Order will Convince You-May We Not Have Yours! Wrile for a copy of our March Supplemenl. Regular catalog ready June 151h. I! I I NQ. 112 Chase Leather Marokene Leather No. I M. B. Leather No. 109 Blue Back Imt. Leather Chase Leather . Marokene Leather . $6.50 7.25 8.50 $10.50 11.75 21.00 Do Yau Like Prompt Shipmen.ts ? We Make Them. No. 73·19 Blue Back Iml. Leather Chase Leather . Marokene Leather . K. D. flat and compact. No. 1002 Imperial Reclining Chair (Palen! applied for) No. I M. B. Leather $20.00 $4.50 5.00 5.50 TRAVERSECITY CHAIR CO., Traverse City, Mich• • "'--'- - - -- -~------------------------- i: ,iI. '-' j~. "~ 'J 28th Year-No. 22. GRAND RAPIDS, MICH., MAY 25, 1908. $1.00 per Year. The Retail Stock. Only the dealer in the small tm~"n can e,~cape tbe resl11t of a mongrel stock, He bas g-enerally the refuge of burying as '\vell as house furnishing the population, This ~tory is rathe,t for the benefit of the dealer in the medium town or the slllall, to medium city, He should visit the, furniture market at least once a year. He will soon know ..v..hich market and how often. His expenses can be 11;:,railroad fare, plus what he choose to pay for ,a week's board. SbOllhl he not spc:nd a dollar in purchases he will at least know what his competitor is likely to offer and what bait will be cast to his customers by the mail order hOl1ses, Furniture educatul dealer::. lose little to such concerns, who prey rather on the people who are over the heads of their local stores. He cannot sell unassisted what he docs l10t buy, ana the smaller his town the les" chance has lte to sdl what he does Hot s})o"v. Xext to over-stocking in the way of negative results comes unde1-stock.i:lg, and it is a close second. Buy in small quantities and large varieties. \Vatch carefulty \vhat sells and quickly replace it, increasing the, (llwntity according to the spe~d in selling. Eventually this will develop some dead stock, since tlh:~ hest buyer that Jives buys badly at timcs. As soon as you recog-nize it as such, mark it down, and in doing so make a com-motion. \Vhen a mule dies nothing is wOlsted. The mean-est thing in him will at least fertilize land. Dead stock is often a good advertiser. The de,ader it seems to you, the deeper you are willing to cut it. The meanest article in your store may be .a thing of beauty to onc who sees it for the hr:::;t time. That, added to a low price, will often win a ctl"tOll1Cr. It is not Sll .. cicnt to instruct yotlr:..elf and your salesmen that an article which cost $20 and s}lOuld brillg $00 or over, may be sold for $19, should anyone clHlllirc. Thnt\; only theory. Herc is practice. Have a printer strike off some cards. Don't let someonc, dauh them 'with tlle shipper's brush. You have rcac!1c,d the point when: yon want to sell something and care is needed. The card should he ahollt 6 x 8 inches, white, with plain, readable lettering. * * * "" * * * " * " * " " * '< * :~ * * Vlortb .. , * ""' as . ,', * Elsewhere. , " * OR , :)< OR , , ,Today. , ,, Now. " " Here. * * * * " * " * * , * " * , , * * ,I< Fill in the prices 'with a rubber stamving outfit, if you have one; if you have Hot, buy ant'. It gelS results to collect these mark-dmvns in some window. If the pr1ce don't .sell them after a reclsonab!e time, cut them lower. "'\Ve are a nation of bargain hunters and as a ntle recognize our game. The trouble with lots of cut prices is that dIe cut don't (]ra\v blood. Shish an artery occasionally and make the $18 couch which has been with y011 a ycar or so, $9, or less, if you have nerve. There is some pri.ce at which anything will sell. Find it and make it stay sold. A live; quarter is better than a dead dollar. If you have been in the furnitUl"c .busi-ness some years, you \vill have noticed this: You at'e deal-ing with \vomen thc:.;e days. You used to sell to meu with their wives along. Before that you used to se.ll to men. There "\-vereno department stOiCS in those days. ,""hen men did the buying. A man 'wilt not cross the, street to be store tempted. If he is on your side he nTay look in and tell his ",,:ifeabout it. You 111uc.;Lprovide something to tell. Change your bait. "!'.'lakeit exciting to shop. If you w.ant to, hut don't CJuite know how, we will try and enumerate a fev,; methods when we give you our ideas of ad-vertising and diw1ay. There arc thic~ things that most weU-balanced womell dislike monon tony, cobwcb:.s and dirt. Some furnitu!"o;-stores contain the three. Do you keep your furni-ture dusted and polished:" It is bad business to ask a lady, out shopping with her good clothes on, to sit in your' dusty rocker. It is also bad busine!'is when she calls atte.ntion to a defect or scratch, to say, "Oh, it will polish out." Perhaps it won't. If she buys it and gets the scrOltch, you will be pretty sure to find her look over your competitor's stock later. Havc:::your mirrors dean. If you soap the price on them, do it neatly, without flourish, in a lower corner, and hang them at angles that \vill reflect customers. Don't let the salesman with dirty hands and 1illE',1lwait on anything in silk or a patent leather shoe. Somehow or other the word and judgment of the man with the (',lean shave goes farthest. Don't pooh pooh this; we.'vr: been there, with and without the sha've, a.nd we know. Ask your wife; she is some one else's clIstomer. Assist your stock as far as possible with catalogues. Hal'C a regular place for them, where they can be quickly reac'hed, and, to acquainL your salesmen with their contents, have them rnark under each cut its cost. Then you can lose your price, lists which excite the curiosity of customers. If you have a sideboard from a factory making a table and chilla closet to match, get pictures of them and, after pasting on cardbo,trd, hang them up o\'('.r, or on, the sideboard and you may sell three, pieces instead of one. This will apply to most better grade ehamber and library furniture, Some dealers shy at every new thing in style or tinish. A great many looked askance at mission furniture on its introduction, althoug'h it ..vas generally known Flemish was a mark-down. The smoky oak of our forefathe,rs .in time became Flemish oak to their descendants and since they could not spare the centuries to smoke more, they staincd it. There is a strain in some of us, which we are pleased to call our artistic sense, that calls for things sombre, and an-tique. \Ve want dark green carpets or rugs, old blue crock-ery. red walls and sombre furniture. Oue wants it in a din-ing room, another in a den. To serve people of that class who were thing of golden, mission ' ...a.s substituted, in the numberless fair and foul weathered oak and Antwerp. How are you sen'ing thc!)e artistic sensed customers if you have 1101Ie. of it~ You never hear of a department store turning a deaf ear to new fabrics and fads. Kot much. They are born tempters. Tcmpt a little :vouf5elf,-Reprinted by Re- (IUest. V '.;.l 4 ·~~MIP.HI~7JN 0 Mrs. Simpkins' Grand Rapids Empire Furniture. "De" odder afternoon," says l\Iirandy, "de Daughters of Zion met at my house, an' after we had done settled de world an' de flesh an' de devil, as Br'er Jenkins says,we sort of got to prognosticatinJ 'bout ourselves, as women win when dey wants to discourse 'bout some thin' dat has got real heart throbs in hit. "Pretty soon somebody threw a bombshell illto de camp by axill', '\Vhut does a woman need mos' to make her happy?' "Humph,' says Sally Sue, "hit don't take nobody ciat was hawn in a cal\l an' has got de gift of prophecy to answer dat question. Hit's money. Jest gimme a money puss dat ain't got no bottom to bit, an' head me toward de department sto's, an' you'll hcah me singin' hallelujah all de way. 'Vas, Lawd, an' I'd eat chiken salad an' ice cream for breakfast, an' I'd wear flower bonnets an' yaller shoes, an' bead chains, an' a longery shut '''<list wid seemo' effects in hit, an' dat's all dat I'd ask to make me puffectly happy. For whut does de hymn book say, "Dth hath nO sorrers dat green-backs cannot heal:" "Hit sho'ly would be grand,' 'spons I, 'not to have to WOr-ry 'bout de rent, an' to be able to git a whole outfit at one time so dat yo' hat wouldn't be shabby by de time you wuk round to gittin' a ncw pair of shoes, an' yo' shoes wonldn't be wo' out so dat you'd have to set sort 0' bench legged to hide yo' feet under yo' skirts befo' you got enough to git a new hat; but still, for all dat, bit's kind of proned in on me dat dere is jest One thing in de world <tat money won't buy for a woman, an' dat's happiness. "'De mo' you gits, de mo' you wants, an' when you quits worrying' 'bout de rent youse got to start to worryin' 'boltt yo' husband spendin' money all somc lady dat ain't edzactly of the hefty build dat you is; so whilst I wouldn't decline a fortune if ole man Luck was passin' 'em around, still I"se got my suspicions dat maybe I wouldn't be no mo' care free dan I is now, when! ain't got nothin' mo' dan de price of pork chops on my mind! "'Dat's de true wod,' spoke up Sis Hannah Jane. 'Dcre's Sis ..\finery, whut was a moughty light hearted gal whut could shake her foot wid de bet;" of 'em when she didn't have but one muslin to her name, an' she had to wash ·dat out cv'ry time befo' she cOllld go to de Saturday night ball, but dat is de mas' mout"ufulest lady dat you can meet up wid now dat's she's married to Bill Hoskins, whut is de foreman at de plan-in' mills an' is got money in de bank. ", "You sho' is a happy woman, Sis 1Iil1ervy," says I de oder day when I drapped in to see her, "wid a husband dat 1s so beforehanded." "'Far from it, Sis Hannah }anc/' says she, "for ..\Jr. Tomlinson is twict as well off as my husband is, an' de drives two horses, whilst we can't have but one." '" "Rut,'.' says I, "look at all yo' finc furniture an' chainy." '" "Mrs. Simpkins has got genuine Grand Rapids Empire furniture," 'spons she wid a sigh, "an' hand-painted chainy;" '" HBut yo' !lho'ly is got grand clothes," says I. L .7IR..T IoS'JU"1 ; . $ e· ", "Mrs. Jones gets hers fron~ Sixth avenuc," 'spans she, "while de bes' I can do is Eighth." "'An' dat was de 'way hit went, an' I couldn't find nothing dat Sis Minervy took any real pleasure in except dat she had de money to always be a doetorin"; an' she warn't evcn satis-fied wid dat becauze she knowed a woman dat had a cancer, while the mas' she. could git up was de rheumaticks.' "'Nawm, I ain"t a-disputin' 'bout money makin' a woman happy, for God knows T done see so little of hit I don't knqw whut its effect on my system would be; but I jes states dat 1 ain't never seed a rich woman yit dat ain't forgot how to laugh.' "'As for me,' says Gladys Geraldine, ,,,,hut is young an' romanti.c an' has got whut some folks call soulful eyes, dough dey looks to me lak de eyes of a dyin' caH when she rolls them up, 'dey ain't nothin' necessary for my happiness but jest love. Jest gimme de devotion of one who loves me for myself alone an' I'll he puffcctly happy. Oh,' says she, 'whut can any woman wa'nt mo' dan to see de Jove light humin' in her husband's eyes, to listen to his words of affection, an' to feel hi5 kisses on her lips?' "'Humph,' 'spons Sis Elviry, '1 s'pecks dat is moughty nice, an' fer a husband to act dat way sho' is rare enough to mak: it moughty entertainin' fer de woman dat has drawed dat kind of a curiosity in de marriage lottery, but I'se done took notice dat you can't run a house on love, an' hit ain't long befo' you'd lak to pass up de kisses for some fried steak and on-lons.' "'Dat's so,' 'says Sis ~1arthy, 'derc's Sis Rebecca, whut sho'ly lS got de lovingest husband dat ever was. He love her so good dat he can't bear to go away an' lcave her for a whole day whilst he's at work, so he don't do tlothin' but set at home whar he can' feast his eyes on Sis Rebecca at de washtub, whar she's got to make de livin' for de fambly. "'An' ev'ry now an' den he walks o.ver an' gives Rebecca a kiss, an' calls her his· "darlin'" an' his "angel" and his "pre-cious dove," but hit don't look lak Sis Rebecca thrjIJed none under dem caresses, for she say to me dat she sho'ly was tired of havin' a man unger foot, an' dat too much love talk kind of heaved her stomach, an' dat she was thinkin' 'bout !eavin' her husband an' tyin' Up wid a man dat would show his affection by wukin' for her instid of passin' out soft talk.' "'\VeIl, says I,'molley's moughty good, an' love's mough~ ty good, but to my mind de thing dat makcs a woman happi-est is to have somebody dat onderstands her. ; 'I'se nlOughty fond of Ike when he brings me home his pay euvelope of a Saturday night, an' I sho'ly does have a • Grand Rapids Caster Cup Co. 2 Parkwood Ave., Orand Rapids, Mich. We a:re now putHng on the best Caster Cups with cork b~ses ever offered to the trade. These are finished in Golden qak and White Maple in a light finish. These goods ate admirable for polished floors and furn· iture rests. They will not sweat or mar. PRICES: 5ize2f{ incbes...... $4.00 per hundred Size2;l4inches'·'''· 5.00 per hundred Try a Sample Orrin'. F. o. B. Grand Rapids_ • • flutterin' of de heart ..v..hcn he tells me dat he thinks dat a feather bed figger lak mine is a Jot 1110' gracefu!ler clan clem straight front yaller gals is. "'But de time when f cks fairly lays down an' ~',-()rships him an' thanks Gord tor his mercy in senelin' me such a jevI,-el of a husband is when I gib mad an' spanks de baby an' kicks de cat, an' he; calls hit nerves; or when a dressmaker sends home my new frock an' hit hikes up in de front an' down in de back, all' \VOll't meet, an' I sets down an' cries, an' instid of lellin' me dat a ""'-0111all of my age ought tn act wid a little sense and not be a fool, Jkc doubles up his fist an' he cusses dat dressmaker up hill and down dale ;Ill' tells whut he's gain' to say to her, untel he makes me so sorry for her dat I say maybe de dress can b(; altered, after all. "'Yes, L<\wd, c1at kind of sympathy is whut l1l.'lkes ~\ Made 'bY Buchanan Cabinet Co.! Buchana.n. Mich. woman happy, an'ef she gits <lat hit don't make no difference whcdder she gits anythin~ else or !lat.' "'Bless Gord for de true word.' says Sis Sairy. 'As long as my husband pities me ior havin' to wear al1 ole dress, I don't caie wheddcr hit's ole or not. Hit is his not carin' all' his not :;cein' dat a lady of my jJtlSSoll<lbJelless ought to have fine clothes dat makes me sore.' ;( 'Dat's so,' says Sis Elviry. 'An' Jat we women need to make us happy is to have de right word saiel to tis, an' COll-siderin' how cheap words is, an' how much money hit would save men, hit's a \'v·olHler dat husbands is so economical .v..id 'eul.' ;, '11cn is fools; says Sis l\Jinervy. "'\Vhut would \ve do ef de)' warn't~' axes l."-Dorothy Dix .in Chicago American, i, 5 MANUFACTURERS OF HARDWOOD LUMBER & VENEERS SPECIALTIES: ~'t\\{Wl'5QUARO.AK VENEERS MAHOGANY VENEERS HOFFMAN BROTHERS COMPANY 804 W. Main St., FORT WAYNE, INDIANA ~_._-------- !ISTOW fJ DAVIS FURNITURB CO_, ~i~~pido. Write for Cataloaue, Get llaIIIPleaof BANQUET TABLE TOP. .I'------------'.-_---_--.- • UNIONFURNITo~~~,I£~· I China Closets Buffets I Bookcases II I •II We Manufacture the Largest Line of FoWino6hair~ in the U ailed States, suitable for Sunday Schools, HaHs, Steamers and aU public resorts, We also manufacture Brass Trimmed Iron Beds, Spring Beds, Cots and Cribs in a large variety. S~ndjar Ca(alrJg"'~ ""d Prien to I'----_._--------------- K/\UffM./\N M.f G. GO. ASHLAND, OHIO • We lead in Style, Conftrueuon and Finish. See our Catalogue. Our line onpetmanenf; es.hibi~ lion 7th Floor, New Manufactw DIers' Building, 'Grand Rapids. 1• II i 106.110.112 nort~Division 51. I=:;:::~!~~.~ aran~Rapi~s 106, 110.112 nort~Diyision 51. Orand Rapids I OUR BUILDING P RI NT E R S B IN o ERS EN G R A V ER S EN G R A V ER S P R INT E RS B IN oE RS :I.~an Engraving Company :: While Printing Company Michigan Artisan Company . ._------- . ... Erected by White Printing Company, Grand Rapids, 1907. _.- -- ------------------ 7 • -------------------_._--_. • ... METAL FURNITURE We make a specialty of All-Steel Tables, Chairs and Stools. "Vood and Cane Seats; Wood, Marble and Glass Opalite Tops; All Finishes. Artistic, Sanitary, Indestructible. I" No. 74 No. 110 No. 70· New Hne of Brass Costumers. We call particular attention to our "WONDER" COSTUMER.. All steel, indestructible, no screw$.. In lots of one doz. or more, finished in Antique Copper, $18 doz.; finished in Dead Black, S 15 doz. Adjustable Tables, Shaving and Bath Mirrors, Chevals, Triplicates. ~~!~;rand DETROIT RACI\ CO., Detroit, Mich. ~---------- 8 [ • Here is a Chance to Make Some Money! f]I Qur No. 897 Carriage is the GREATEST BARGAIN ever put on the market. It is as wen made as ouf highelll priced e.uri~. Full Size, without Rod, Parasol (:If Upholstering .. . ...•...... Each $4.50 o Sateen Parasol. with one rufll:eand rod, extra _. . . .75 A Mf;rcemed Parasol. wilh one fuffleand rod. extra......... 1.10 The above with % in Rubber Tire Wheels. Ccars enameled green. Nutless axles with rubber hub caps. ~ As we can't run our whole faCtory making this earn •• you bad better send your orders in quick in order to make: sure of, having them lilted. Tbi~ is just a tickler-order quick if you want to be tickled. h ---... Pioneer Manufacturing Co., Detroit, Mich. Conditions in the furniture trade in Detroit are about tlle same as everywhere. All the factories are running, but all could do more. Preparations for July are going all, and the usual large number of new patterns for the fall trade will be on exhibition in Grand Rapids, Chicago and New York. The retail dealers are havi.ng light };at~s as a rule, yet here or there will come a bri·ef spell of brisk business. One of the hopeful Sigl1S, howcve'l", is the large amount of building in progress, especially residences. The year 1907 was the ban-ner year for building in the history of Detroit. over $14,000,- (JOO having been spent, and from present appearances this year will not fall far behind that of last. 'Vhen all the new re:d-dences are fUfllished the retail furniture dealers win have fat bank balances. The Palmer Manufacturing Company is sending out all illustrated circular of parlor tables, twelve for $29. This is a special inducement, and so great is it that everyone who receives a circular is bound to sit up and take notice, and a good bunch of orders have been received in consequence. J. C. \Vldman & Co. havebecn putting in some new can'- ing machines and will bril1g out a line of dining and hal! fur-niture much finer than that of any previous year. They arf now furnishing dining room suites complete-table, side_ table, buffets, chilla closet and chairs to match. This will enable the dealers to purchase from this company full suites for the diniltg-room where the hnlsh.and design are right as well as constructlon. The prices are always right. PALMER MFG. CO. 115 to 135 PaJ.mer Ave., DETROIT, MICH. Manufaclurers of FANCY TABLES PEDESTALS TABQURETTES for the PAIILOR AND LIBRARY Pedestal No. 412 • Our fanwusROOKWOOD FINiSH II'roWI in p(lpularilY every day. Notbjpll like il. Write fof Picture. andPrice •• • The Posselius Brothers Furniture Manufacturing Company ""villadd a large number of new patterns of dining tables for fall trade, which will be on exhibition at 1319 l\iIichigan ave-nue, Chicago, as usual. The Pioneer Manufacturing Company is showing some new things in reed and rattan furniture and baby carriages. Take a look elt their ad in this i-sst1eand make some money. The Detroit Rack Company is turning' out a line of metal furniture, chairs, table'.s, costumers, 11mbrella racks, etc., that are right from every stal1dpo-int, and about the best goods in this line on the market. The Murphy Chair Company will soon issue their 19(18 catalogue. For several years their catalogues have attracted attention because of the original covers. Th-is year's cata-logue will be no exception to the rule; in factJ the cover de-sign is equal to any of the others, and wilt no doubt be ad-mi'l" ed by some as the finest. "Good Stuff" for the Money." The Manistee (Mich.) Manufaduring Company has the knack of making sideboards, btlffetsJ chiffoniers, bachelors' wardrobes and odd dressers that just catch the fancy of a whole bunch of furniture merchants all over the middle west. It's easy to sell these goods, because they are \""ell made, sty-lish and well finished) and the prices arc very moderate_ Deinzer to Issue a Catalogue. The Deinzer Furniture Company of Monroe, l\Jich., has for fourteen years been making parlor frames and now are going to add a line of library and ofhce furniture, filing de- VIces, etc, The first catalogue of these goods will soon be ready for mailing. • Murphy Chair Co. MANUFACTURERS DETROIT, MICH. COMPLE.TE LINE. -------~------------------------ 9 • ----_._------ • • Luce-Redmond Chair Co., Ltd. BIG RAPIDS, MICH. High Grade Office Chairs, Dining Chairs, Desk and Dresser Chairs, Odd Rockers and Chairs, Slipper Chairs, Colonial Parlor Suites Dark and Tuna Mahogany. Birdseye Maple, Birch and Greassian Walnut. FurnitU1"e buyer. visiti.ng Grand Rapids between seasons wiH find our full line on tbe 2nd floor (Ionia. St. front) of the Manufacturers' Building, where they ca.n inspect and make their purehue$ at any time. GEO. SPRATT & CO. --_._---_ .. III SHEBOYGAN, WIS. Manufacturers of Chairs and Rockel'S. A complete line of Oak Diners with quuter -aawed veneer b:lcks and seats. A large line of :Elm Diners, medium priced. A ~dect line of Ladies' Rockers. Bent and high. arm Rocken with sDlid seats, veneer ro)} seats, cob~ bJerseats and up~ holsterdluther complete. High Chairs and Children's Rocken. rou will gef in on fm ground floor wAen you buy!r(J1t/ 11£. No. 542 Oak, Solid Seat. Price, sln:~. No. 540% Same as No. 542 o I) I Y Quartered Oak Veneer Seat, Sl8 &:~. ...-._-------N-o. 542 I"----_._--_.._----_._-_. • § Ha.ve you received our New Catalogce? If not, write for it at once. Therets money in it fot" YOU. fi Buffets, China Closet~. Dining Room Suit~s, Music Cab~ inets, Pianola Roll Cabinets, Phonograph Record Cabinets, Disc Cabinets, etc. Permanent salesroo11l), /319 MicM~ gan A ve"l Chicago, Jtl. I'"---- MECHANICS FURNITURE CO. ROCKFORD. ILLINOIS • 10 The Delivery of Goods. The delivery of 3. great many furniture businesses is con-ducted in a most unstudied, get-it~over-with fashion. Ii there is a husky roustabout available, who is pos~;essed of farm muscle and hob-llail boots, he is elevated to the deliv-ery wagon. He is strong and ,...i.lling, and that is generally the only requirement. His clothes may smelt to the hsting point of T. D.'s 311d Jdyrtlc Navy, his shaves may be as tln~ certain as the barbering of the llOhos, hut if he wlll work for farm wages l1e is detailed to carry dainty varlor chairs o...e.r the' velvet carpet or thunder upstairs with mattresses ::lnd beds, leaving an occasional gash in the wall paper. It js MB.de by Ma.nistee Mfg. Co" Manistee. Mich. (See Ad on Page 19,) said cleanliness is next to godlincs,'i, The. desire for a pure heart atHl a clean face go hand in hand. So, good delivery is next to good snlesmansbip, and there cannot be the proper standard of the latter unless the former goes along, too. The good salesman \',0'110:"p1ro"mises 3rc. not kept, whose sales are banged up en route, or at the terminal, and who in con-sequence has to fix it with the Cltstomer, ceases in time to be a good salesman. The dealer \\'110, after advertising to get her attention and guaranteeing satisfaction, sells a customer furniture, which he sends to her on a third-rate wagon, driven by a "whoa, tberc 1 damn yon t" teamster, accompanied by an in-experienced furniture handler, who musses up her carpets or blazes his trail upstairs on her wallpaper, is taking long chances with her futt1te trade. The delivery man should be promoted to the wagon irom the store, where for a time he may be under supervision, and tauglJt the proper handling of furniture. ·In a great many stores the reverse is the polley. The good man on the team becomes experienced, even expeTt; he leaves behind very few complaints, brings hints of whcre sales may be made, and, perhaps TI1akes a sale occasionaHy himself; he is valuable. If a man 1S doing a certain work better than anY011e else in your employ can do -it, and promotion becomes necessary. promote the salary rather than the man. He may not be an expert on the next nmg and in tha, case you are a double loser. A good deliverer is sometimes more valuable than a salesman, since ill carrying out a transaction he it is who last represents the firm and who has the opportunity of leaving a good or bad impression, which mayor may not .augur future trade. It is a peculiarity of a great many people whose furniture has been poorly delivered that, instead of complaining to the firm of the fact, tlley will complain to their friends, of the finn, to its great detriment. To prevent the loss of trade this may occasion, there should be a complaint department in the larger stores, and, in the smaller, personal attention by the manager. This con...plaint departrr:ent should come in touch with a.Il cases of dis:;atisfactiotl among patrons;, should keep a record of every complaint, and follo,," it to a final ad-justment. Every important delivery should be followed up, whether br not complained of, to the point even of getting an expression from the customer. !\othing will show the d~- sire to do right by a custom;:-r mOTe than this, ar.d 110 r.Jver-tising can go further in duplicating business, The proper delivery of goods begins with the s:llesman. He may promise things the shipper cannot perform, such as delivcring hlflJitnre which needs retouching in an unreason-ably ShOTt time, Under such a handicap the firm loses caste by lack of prompt delivery, or poor condition if prompt. The S:l.Jesman "l,.vho continually offends in this particular is a neg-ative advertiser and his vatue to the firm is doubtful. There is such d thing ;;,s a hig sale with a good profit wbich, in the long rtm, it were better had ncv~r been made. Every sale:m1al1, before being turned loose on promiscu-ous customers, should be thoroughly posted on certain mat-ters. It is as much a matter of good business to know the capabilities of your employes <u to rate the honesty of the clerk who carries. your deposit to the bank. The latter may abscond. in which case you raise a 11OWI,notify the po-lice, lose some sleep perhaps, and become suspicious of your other employes, Your los5 is visible, and perhaps could not be insured. Your salesman fails to interest a customer, loses his pa-tience, doe5 not properly combat her insinuations of the su-periority of some other store, and misses a trade the profit on which may exceed the lost deposit. This los~ is invisible. Your delivery carries goods to,f.irs. A., bumps the chan-delier with the spring, scratches '-her door jam with the din~ ing table from Wllich the casters should have been removed previous to the attempt to introduce a thirty~one inch table height througlJ a thirty-inch door, and dissatifies her general-ly. If slle complains, you may promise to fiX the scratch and straighten the chandelier, and then forget it. She may not complain at all, but remain dissatisfied. She tells her neigh-hors of your failings, and between them you lose. trade you might, by prompt attention, have had. This loss also is invisible, but you don't worry, you don!t lose sleep, you just keep on trying to catch that lost deposit. Put soml.'. energy into prevention. Have your salesmen co-operate with your delivery. Require them to know: How long it takes varnish to dry in various weathers, preparatory to polishiug; how long it takes to shellac a dent or scratch, and polish over; how long it takes freight to reach your town from Grand Rapids, Chicago, !\Jew York, Rockford or James-town; how long it takes to flnish an article in the whibil in various fmishes; how many teams your firm opemtes. and at what times the}' cover certain routes. . Furniture delivery wagons should be .covered. You are then safe from direct sun rays which ruin mirrors; from dust and coal smoke, which deface a delica.te upholstery; from rain or snow which come out of a fair sky. Your team, from ·~MI9rIG?J.1".J pole to tail board. with all its appointments, should be in advance of your sfore. .Ko one cafes to have an old mud bedecked paint famished outfit, with unkepmt attendants and plow horses amble up to one's house and unload before the neighhors. Some inst<lll-ment hOUSC~i even go so far as to leave their nam.cs 0[1 their teams, to cater to that dass of people who do not want the world to know they buy on time. "Kext to having six ser-vants and an 3ntoll;obile yourself, comes the glory of having a relative who has, and who occasionally gasolines up to your curb stone. and make:o the neighbors think you pay cash. Every delivery should be receipted for by the customer, who should have an opportunity thereon to complain of any dis-satisfaction. In cases where shipments are made to outside points there should accon~pany the bill of lading a print~d slip ~imilar to the follo\ving: *************** * \Ve want your trade and inter:u to * treat you right, therefore notify us if anything is not right. Previous tQ re-ceipting for your goods from trans-portation company, examine pack~~ges, and note any breakages, othenvise damages m transit may be hard to prove. Search for scre"..s.. in crates and use scrnvdriver before hammer. Throwaway nothing until you locate all kcys and casters. ************* * * * * * ** * * * * ** ** * * * * See to it that your shipping department attends to the: fol-lowing before delivery: Polish woodwork. clean mirrors and brush upholstery; fit tillers in extension table:~; 6t be.d-ding and rails into beds; level all chairs and tables on their legs; fit all locks with keys and legs with casters where need-ed. Fifty per cent 01 all complaints refer to oversight in the above matters. a·cd the shipper who does not attend to them all the tin:e is. holding the wrong job. As soon as sold e.very article ill stock should be inspected and put into shipping condition, otherwise when shipping dn.y comes, a~, it 'may sometimes unexpectedly, trivial damages n:.ean repairs, repairs mean delay, daley means dissatisfaction, and dissatisfaction leads to notes in the bank. In these hair-splitting days increased business follows, rather than precedes increased expense. Those who go after, rather than those who wait for bnsi-ne. ss get it. Going after husine% meaIlS not only advertis-ing more elaborately, stocking up more thoroughly. adding some frills here and there, but also includes painting a ' ...a..gon occasion,tl1y, swapping the nigh horse for a better match, put-ting a uniform on your delivery men, and dispensing \vith the dirty burlaps. Ko lady wants her parlor chair to arri\'e in what looh to her like a last year's potato bag. Provide some clean ticking pads of various sizes for all such purposes, and see that they are kept in boulevard condition, even if your customer lives in the alley. v\Then your men deliver article .instruct them to place it in that particular spot in tile room in which it is to go. If it is a bed, set it up, if a carpet, lay it down and let the sale include it. Have them posted somewha.t ~s to the range of prices, supply them with copies of your advertisements, so they can intelligently answer que.s-tions as; to bargains and advertised articles. They are often asked. Have OIl your team at. least one man who repre-sents you, rather than a brawny tobacco chewer who should be hoeing potatoes. It vI,ill pay you, and that is reason enough for anybody. There are busin15ses in which the aim is to sell each customer only once, consequently the merit II of the article, or the method of its delivery is secondary, but the furniture business is on the other list. vVhere the furniture all goes to no one can say, but un-doubte. dly a great deal of its goes over the same streets, into the same houses, to the same people, y;;-ar after year, as they wear it out, give it away, send it to rumri1age sales, recom-mend it to their successors, or collect the insurance and buy more. The point is, however, that you should marry your cus-tomers, connect them indissolubly v.;ith you by the best treat-ment and the third finger, your delivery finger, wears the ring. vVhen it is off you and your business may be di-vorced.- Reprinted by Rt'quest. A Florentine Mcsaic Table. .Mark Twain in his book «The Innocents Abroad," de-scribes the beautiful ·work done by the Florentine artists in mosaics: "Florentine mosaics are the choicest in all the world. Flor-ence loves to have that said. Florence is proud of it. Flor-ence would foster this s'pecialty of hers. She is grateful to the artists that bring to her: this high credit and fill her coffers with foreign mOlley, and so she encourages them with pen-sions. She knows that people who piece together the beau-tiful trifles die early, because the \vork is so confining and so exhaustillg to hand and brain, and ~o has decreed that all these people ....h..o.. re,.;lch the age of sixty shall h~ve a pension after that! I have not heard that any of them have c.alled for their dividends yet. One man did flght along till he was sixty, and started after his p2nsion, but it appeared that there had been a mistake of a year in his family record, and so he gave up and died. These artists will take particles of stone or glass no larger than a mustard seed, and piece them together on a sleeve button or a shirt 'stud so smoothly and \vith such nice adjustment of the delicate shades of color the pieces bear. as to form a pigmy rOse with stem, thorn, leaves, petals complete, and all softly and as truth(ul1y tinted as though nature had builded it herself. They will counterfeit a fly, or a high-toned bug, within the cramped cir'ete of a breast piTl, and do it so neatly that any man might think a master painted it. ';J t saw a little table in the great mosaic school in Florence -a little trifle of a center table-whose top was made of some S01't of precious stone, and in the stont' was inlaid the figure of a flute, with bell-mouth and a mazy complication of keys. 1\0 painting in the world could have been softer or richer; no shading out of OIle tint into another could have been more perfect. I do not think one could have seen where two par-ticles joined each other with eyes of ordinary shrewdness. Thi" table top cost the labor of one man for ten long years, and it was for sale for $35,000." SIDEBOARDS BUFFETS HALL RACKS In Quartered Oak, Golden and Early English Finish. No.128. Price $12. ~.o.tr&) days/... o. b. Biq Rapuis. '------- 12 Mr. Dooley on th~ End of Life. "That was th' fine fun'ral Doheny th' fireman had," said Mr. Hennessey. "An' he desarved it. To think what that yOUllg fellow' did." "He was entitled to a first-class £11I/ra1,"said Mr. Dooley, "But T wudden-'t resthrict li.rst-class fun'rals to heroes. Ko, SIT. A11l1Y wau that has th' nerv~ to go on livin' considhren ""'hat ivrybody knows about life is entitled to all th' honors as well as him that dies bcfure his time. I'd go a little further an' let people have their fun'ra1s while they were well an' sthroI1g an' cud injye thi;n. As it is now, th' cause iv th' ob-sekies is about tlt' on'y person in th' procession that gets 110 injyment out iv it. It's money in tll' pockets iv tb' under-taker an' th' j,hack dhriver an' it's a day off with a pleasant excursion into th' counthry f'r most iv th' mourners an' evcn f'r th' few it'\', a little excitement between th' first pain an' th' long sorrow. I've seen mann)' a widow eon::;oled f'r tIt' day be th' length iv th' fun'ral procession, an' manny a man thinkin' hO\v sthrollg an' self-possessed he looked in his be-reavement. "\ll/hin 1 was a little boy, I classed ftlll'rals among th' greatest iv me adventures. They give n:.e a ride in a hack There may be wan or two people, or f'r a very popylar man three or four that are hurt, but they were hurt worse yester-dab, an' th' details iv th' day's wurruk has taken their mind off th' sorrow. F'r a day playin' a part they are saved f-r'm th 'long grief that will dhrench thim f'r iIumths an' years. Thin there are a few more tbat arc almost as sorry about th' departure iv their frind as they wud be if they cut their chin shaving. There arc a large number that feel they can best express their agony by puttin' on a stove-pipe bat. An' after thim comes a crowd iv men that while he was alive wud've gladly been th' cause iv his death, if possible, an' women that go to fun'rals f'T a free cry. An' there ye are. But what fun does th' poor man get out lV it? Th' hlnificiary iy a fun'ral, as Hogan says, is niver thO fellow that really got it up, A ftin'ral is f'r th' amuse-n: ent iv th' mourners an' th' popylace an' 'tis a jovyal pro-ccedin.' Why shud anny wan have th' privilege iv usin' ih' decease iv an aId frind to parade th' sthreets in his regalia an' hold up th' sthreet-car lines without askin' th' consint iv th' polis? "Vhy shud a man go th' very considerable expinse. of dyin' in orelher to please strangers? Manny a man will cheerfully go to ye'er fun'ral that wudden't vote for ye. He'll dhress up in black an' hear some good music an' have a cheerfUl ride out into th' rural scenery an' make himself hap-py with th' thought that he is th' ideel ligure iv respectful grief an' take notc i\' ann~rthing at tl( fun'ral that'll make conversation later on, an' talk sadly on th' way out to th' dun:;p about th' fallin' off in th' price iv suburban real estate, an' stop at a road house on his way back an' assuage his grief, as Hogan says, with a milk punch an' bite off th' end h' a big black cigar an' settle down comfortble in a corner iv th' carredge an' say, '\-Vell, it's awful to think how a man loses his frind'i at our time of life. He was a good fellow in spite i.v all his faults. It'$ a great con8olation to me that on')' a lew days befure he died, he come to me f'r a loan iv two doUars, which I didn't have. There· were certai'~ vicious traits about him. Thef~ were certain things 1 niver cud UIl-dherstand. F'r instance-but why sJleak ill iv th' dead? Let's dhrop off here at th' corner an' dhrink his health whereivcr he is. An' wha d'y say to c, little game aftherwards?' "'Tis a quare thing about lifc anyhow that death don't blanket it all th' time. If ye knew ye were gain' to be evicted fr'm ye'er l10use ta-marrah an' weren't sure where ye w(;rc goin' to ye wudden't sleep nights. Ye'd be over here weepiu' on me shouldher. Rut as long I've known ye I've niver heerd ye talk about the final evietii.)n as if ye had anny gnat amount iv interest in it. Ye talk about it, iv coarse, but 'tis as though ye were talkin' about a neighbor that'd been sarved with a notice to quit. 'Poor Casey, he was a good felluw, 'Tis a pity he cudden't go Oll an' pay th' rent.' Expeeryence tells ye that ye can be put out on a minyit's notice all' th' small, two-story frame palace that ye've decorated with th' thillgS ye like an' thried to make as comfortable as pos~lble, . can be demolished f'river an' a more modhren sthructun put up in its place. But in yc'er heart ye feel that ye In Ie a perpetchool leaseho!d_ 'Tis th' on'y wan in th' neigl. hOl-hood, an' ye've got it. Th' truth -is there are billyons i" th' same kind, If th' life- insurance comp'nies made up their mortality tables fr'm th' feelings iv people, they'd be broke befure the boord iv directors cud get to th' cash drawer, Made by the Lentz Table Company, Nashville, Mich, through parts iv to\VIl th~:t I'd l:(vcr seen befure an' out into th' counthry where I niver wint except I ,-vas invited to a fun'ral, an' I had joyval company, an' something to eat differ-ent fr'lll what I g-ot at home. Lookin' back on how I felt whin 1 ,vas a kid, I can't remember that anl1y distant rela-tion made himsilf unpopular \\'ith us by dyin', Even if I wasn't let go to a fun'ral there '..;.1.3 something exciting about it. It stirred up th' neighborhood. There was something to talk about. Ivrybody asked, ;Did he leave anllything?' as if th' poor man \-vas a burglar or a lire. People got out their good clothes an' dusted off their high hats. On th' day iv th.' fun'ral all th' childher iv th' neighborhood gathered around th' house an 'envied their little playmates that had th' luck to lose a fond parent. "There's vcry little rale grief at .a fun'ral. I've often pictured me own wind-up in me mind, an' thought iv thous-ands iv people bein' so prostrated be me demise that they cud not attind to th' jooties iv life f'r a year. An' iv coarse I see it all. In me dhreams iv th' universal melancholy over me death, I've always ben an aujcence f'r th' mourning. I've looked on an' felt vcry pleased at th' way I had stoppd th' progress i\' th' wurruld be gain' out iv it. But I know it ain't so. I've obsarvcd nawthin' iv th' kind at hm'rals. Ivr)' ,van feels he is immortal, both th' way rather Kelly thinks, an' th' way ye think as ye see ye'crsilf dhroppin' in here a millyon years or so fr'm now an' takin' a glass iv beer. an' talkin' politicks. 'Th' truth is,' says Father Kdly, 'life don't raaly (,omprehend death. It can't. Ye thry to think iv Death an' ye niver think of ye\'r own. Oh, yc have an idee iv seein' the popylace comin' an' weepin' over ye, but ye're ah",-ays seein' jt an' injyin' it. But ye're not dead. Ye are a lively critic iv what\; gain' 011 around ye. "'Even whin ye thit1k iv th' future life yc see ye'ct'sili as yc dre now an' dhrcssed up in ye'cr best clothes. I 'Nondhef,' says he, 'if it isn't ,',ran iv our gr~reatest blessings that the human mind can't raa!y 1ll1dhcrstand death. \Vc'd be scared to tleath if we cud. 'Tis wondherful whin ,ve come to think iv 1t that though it is, takin' it all an' all, th' thing 'we lastc want to happen to us, we don't seem to fear it. Ye can get a millyoll la-ads to go out an' have thimsilves shot at f'r a principal, or f'r th' Chinese tllfade., or f'r reltijon, or f'r thir~ teen dollars a month, or f'r the futl iv th' thing. Ye can get thim to wurruk in a dillnYl11ite facthory or E'.nlist in a man iv waf which on'y needs a light wurrtld fr'm thO illil1ly to foun-der, or hoist thimsilves up on a slUalt boord and paint th' roof iv a l-ifty-story bulldin.' "'Th' n~ost perlous iv human occypatiolls arc, jf yc obsanTe, usually thO lowest paid. An' why is this so? Is it because we. 're not afraid iv death? Faith, no. but because we don't know annything about it. Vi/e don'"t appreciate it. If out simple minds cud grasp tll' subjick th' bravest man in th' wUfrulct 'wu<1be found undhct' th' bed sobbing.' says he. It's there, but it isn't there. It happens to iv'rybody but ye can't see it happen to ye'ersilf. Ye walk bri.';kly up to it or maybe ye even run. Ye ,never see it till it's too late an' thin it's too late to recognize it. ''Iii; no good rUl1Jlll1' away fr'm it. 11a11ny a man dodgin' a throlley car has been run over be an autymobilJ. Ye hide fr'm th' lightning and a miekrake gits ye. Ye ayoid railroad trains all' boats an' .so:::ratchye'er thumb Witll a carpet tack an' 'tis all over. Ye expect it fr'om wan side iv the sthreet an 'it comes h'm th' otbCf. Ye thiJlk that it mu&t be in th' bloc,k ahead an' ye make up ye'er milld to \valk slow whin it sleps up behind ye, 13 slavs ye on th' back an' says; "Ve're wanted at headquarters. Ye'd betther come along peaceable." To which, having no 111thrcst ye make no reply. 'Tis thin f'r th' first time ye'd have an undherstandin' an' a fear i\' death~if y~ were alive. But ye are dead.' "'/\.n' what arc \-ve goill' to dn abotlt it?' says 1. 'There's ccl\vthin' to do,' says he, 'but tIny not to thiEk about it. In- rST ~o!.!.!?!I.~r~".~!t.'!t!•'•CO. • : I {PATENT APPLU>O FOR) We ba ...e. adopted -eelluloid as a base for our CasterCups, making the best c:up on the market. Celluloid is a great irnptoN~mellt over ba5ea made of other material. When it is necessary to move a piece supported by cups with cellu}6jd ba~s it un be done with ease, as the bas~s art per-fectly smDoth_ Celluloid does n6t sweat and by the use of these cups I tables are never marred. These cups are fini!;bed in Golden Oak and White Maple, finished light. If YQU wiU t-rv a gamp~(! ortt8r oj tli-eB-tJ I goods you will desire to ha·rulle them in quantities. PRICES: Size'2%' inches., .... $5.50 per hundred. Si:!:e3U' inches.".,. 4.50 per hundred. j. o. b. Gran(l Rapids. l'RY A SAMPLE ORDER. . "' jye this life, indudin' other people's funerals, which a.fe part iv it, get ye'er ticket fr'm th' right shop, an' be sure ye pay enough f'r it be llOt doin' all the ,'",rong ail' foolish things yc want to do. so it will be IlviJc out to a pleasant distyna-tion,' says he." "vVell," said lI.fr. Hennessey, "'tis a tine thing to feel that ye have a good conscience." "'Tis a conceited thing," said idr. Dooley.-Amcrican \lagazine. Made: by Fred J, Zimmer, Grand Rapids, Mich. L t4 ~STAaUSHED 1880 ~UBLlStfI!:Q C1Y MICHIGAN ARTISAN CO. ON THe: lO'nt AND Z5TM OF EA.CH MONTH OFP'tcE-10e,110, 112 NORTH DIVISIQN ST., GRA.NO RAPIDS, MICH. '"TERrO .1.3 MATTEIIOF THI aECO,.1) ClAII. The single line dealer in furniture has a decided advan-tage over the department store in the use of show windows, in that he can make frequent changes in his exhibits and thereby create a neyer-ceasing' interest. The department store manager exhibits linens one week, following with wall paper, carpets, footwear, clothing, furnishing goods, gowns, cloak:; and other artides carried in stock. Whlle the single line dealer may concentrate upOn one thing, the department store manager must diverge from olle thing to another. The single line shop permits the harmonious grouping of articles; the general fitment, both within and without, tending to assist in the making of sales. nto CtO Out5ide of the office-holding pOliticians, it matters not to the people at large who may be elected president. The make-up of congress cannot he changed for many )'ears and the existing laws, in most instances, wiH remain in force, The trusts will not be abolished, free trade will not be estab-lished, the Philippines will not be turned over to the Japanese and the negroes will not be exterminated in Africa. Then why should the people bother themselves with polities? \\T auld not more profit and pleasure be derived through an ef~ fort to set the wheels of industry and commerce i.n motion? The people can open the factories at once if they will 50 to do. CtO etc "The furniture of old-fashioned yesterday, in the very essence of its simple character, reveal" that touch of culture and rd1nement so often lacking in the furniture of to~day," reads an advertisement of the Grand Rapids Furniture Com-pany of New York. "Old-fashioned fmnitme of yesterday (for instance, a bed supported with rope and provided with a straw tick) would not be tolerat~d by any well-tn-do family. Old-fashioned furniture, modernized, is in a different and a better class. It is not of the kind that grandfather made. °to °to The national cabinet maker, to be chosen on November 3, will enforce the laws enacted by a republican cOllgress. Therefore, it matters not whethe-r the man chosen be. a re·- publican, a democrat, a socialist or a prohibitiolJi~t, Repub-lican policies, "\vhether wise or otherwise, wW prevail during the coming four y('.ars. A change in the political complexion of the house would not affect republican dominanc)'. '='tC °tC The June weddings will create a demand {or millions of dollars worth of house hunishing goods. It pays to culti-vate the good will of fiancees and brides. The period of their entry into" the holy estate affords the opportunity f6r es~ tablishing friendly relations that endure, through life. atO °tt> One thousand manufacfuren; will place lines on exhibition for the mid-summer sale. Ne.arly one-half of that number will be on sale in Grand Rapids and as many lTlore in Chi-cago. :!\tIakea note of this fact and then carefully consider the advantage~., of buying in a live market. CtO 0y "Art lies as much in execution as in design, The latter is nothing without the former," remarks the "ad" writer of the Tobey Furniture Company. Workmen who are able to express the art of the designer in their work should rank with artists. l\'1any single line dealers find profit in mailing personal lettexs to customers and pro3pective customers, calling at-tention to articles they have in stock. The cost 1S much less than full page adverb sing in the daily newspapers, Many retailers arc mailing catalogues broadcast and mod~ estly (?) calling themselves "monarchs of the mails," "from factory to 110me distribtHor3," "much money s:1vers," "kings of the sample order trade," and like self laudations. eto "'to George C. Flint & Co. of New York are "going some." In their advertisements they say: "Our competent artists and salesmen are always available by appointment to attend patrons at their homes." 't' '.' I Retailers, by attending the furniture expositions next month, will be better prepared to join in the movement to re-e3tablish prosperity in trade than those remaining at home. atc "'tV Why not make an effort· to re-establish a normal condition in trade immediately? Tbe presidential question can be settled afterward. The wise merchant is preparing to attend the furniture expositions next month. 't' 't' Advantages are gained by buyer never hears of. the market buyer that the office 't' There will be no lack of attractions at the midsummer fur-niture expositions. If your store is unclean without, the chances are it is unclean \vithin. Just a reminder: "'tC °to The market buyer is the best buyer. "to "to ~-0 pupils graduate from the school of experience. °to °t'" Down with politics; Up with business. Tosti Composes and Upholsters. Paoli Tosti, the composer, has an odd hobby-that of up-holstering. The writer of "Good-bye" is teaching when not composing, and when he is not teaching he is upholstering. Every chair in his wife's drawing room was upholstered. by Tosti himself. He is continually all the lookout for fine old chair frames. All he finds he nuys and upholsters, keeping the finished product for himself or se,nding it as a gift to some friend. 15 ~-.-------_._-_._,.--._---------- • II .. • 16 ·~MlprIG7fN RockfO'rd was the biggest lO'Nl1 in Illinois to go dry 111 the recent spring election, atld the result W;!s largely due to the active interest of marlY of the furniture mal1l\fae.turers on the dry side of the question. Unless the supreme court of Illinois knocks out the local option law it will mean no saloons in Rockford for eighteen months. The fear that no city under such conditions can prosper will be either verified or exploded. As to the furniture business at this writing, the most that can he said for it is that the outlook is better than it was, and that tbe factories arc in much better shape to weather the storm than during the depression of 1893. Everybody is checrful and hopeful and making preparations for the fall trade. The Rockford Chair & Furniture Company wit! have the usu~l number of fresh fall patterns of china closets, buffets, book cases, mnsic cabilH'.ts, ladles' desks, etc., Oll exhibition at their permanent show rooms on the third floor of the Blod-gett block, Gr8.nd Rapids, in charge. ~f Eugene C. Goodrich Made by Horn Bros. Mfg, Co • Qblcago. Ill. and the usual buneh of salesmen "vba represcnt thcm in all sections of the counfry. The Rockford Frame & Fixture Company arc offering to the trade this season one of the best lines of fancy cabinct-ware ever placed on the market, consistillg of parlor and music cabinets, buffets, china closets, hall furniture, ladies' desks, clleval mirrors, shaving stands, gents' chiffoniers, framed mirrors, dressing tables and chairs, lamp stands and bridal chests. Furniture dealers find many pieces in the line that 6t in and brighten the store anQ for show window pieces I I F'OR SALE: I I FURNITURE AND PIANO BUSINESS Profits last year $18,701.06. Capital nec-essary to handle this business $27000. Reasons for selling, proprietor wants larger opportunities. Address XYZ, Care of Michigan Artisan. • • attract much attention. The line will be shown in Grand Rapids, Chicago and New York in July. \Vhen one wants to find a line of dining room and parlor furniture (music and parlor cabinets in oak and mahogany) made hy mechanics who know their business hom the lumber yard to the car door, it is well to consider the 1'1echanics Fur-niture Company. Dealers seldom have anything to kick about when receiving the goods. The Standan], Central, .National, Cooperative, Forest City, Royal .Mantel, Rockford Desk, Rockford Cabinet, Union, Skandia and Palace will show many new things for the fall trade. Furnishings of the Friars' Home. The new home of the Friars on Forty-sixth street, New Yark, near Sixth avenue, is a four story building with a brownstone front. It's the building that has benevolent looking m:ollks on the stained glass windows. The first floor contains the cafe and pool room (not the Penal Code kind), The furniture and decorations of th~se roolUS, as well as of the other rooms in the house, are of the fifteenth century style, and such as one might have found in a well regulated monastery in those days. The furniture is of chestnut a.nd stained black. The furniture is held together by cleves, The steillS that .the members carried to the club on opening day are ranged along the wall. On the walls are many pic-tures of mOnks and friars,. many of them the work of Vibert and Rinaldi, master painters of those subjects. The pool room 13 the gift of At Hayman. On the secamt flam is the lounging room and in the rear an assembly t<lom which is to be tlsed also as a dining salon. It is strictly Louis XVI. The halt walls of the third floor are adorned with old prints of steel and wood of actresses and actors of bygone days, presented to the club by Friar Simon Nahm. On this floor in the front is the library, the gift of the Friar governor and treasurer, John 'A/. Rumsey. Adjoining it is the press room and in the back a roof garden. The board of goverllors' room, card rooms and secretary's office take up the top floor.-:N"ew York SUll. Luce-Redmond Chairs. The line of the Luce-Redmond Chair Compauy of Big Rapids, Mich., comprises se"eral hundred patterns of high grade rockers, diness, slipp'er chairs, parlor suites, hotd chairs, chairs for the bedroom, the parlor (and every room in the house except the kitchen) in Il1.ahogal1y, tuna mahogany, bird's-eye maple, birch, quartered oak, in fact in all the pop-ular woods. Their displays at the semi-annual expositions in Grand Rapids are the center of attraction for those who know the best lines and where to find them. Their line is on permanent exhibit in the ,Manufacturers' building in the "Furniture City." i IL- _ •i WE ADVERTISE FIBER-RUSH FURNITURE in all leading magazines with such adver~ tisements as this shown, which IS one of a series of advertisements being read by millions. As we sell through dealers only, you will be benefited in as much as it will help you move your stock of Fiber-Rush Furniture Every furniture dealer In America should have a display on his floorto meet the demand we are creating, announcing in his newspaper advertisement that he sells Fiber-Rush Furniture We supply attractive advertising matter to dealers free. Write today to the address nearest you. ,---------------1 I I : II 1 I I I Write for Free Book on Summer Furniture Ford & JohnsoD's Fiber· RUM FUttliture III made of an exceedingly tough, tenacious fiber treated by our own e:x:dusive pfOCeS$. Thefibeds rendered m oisture- Droof- hea.t ~proof-cold -proof -capable of resisting the influence of a.nyclimate. Furniture made of Ford & Johnson Fiber-Rush is as strong and lasting as wooden furniture, and is far more artistic. It wlll tlOt injure the most deli' cate fabric and will not sliver, break nor crumble, It is not only the furniture for the summeriIome-the lawn-the Dorclt...,.yacllts and boats-but the furniture for the home a.ll the ;Year. Our book tells you how. at moderate cost, to make yout' home tnost inviiing and attractive. It illustrates by photograph!;, art/sUe arrangements of Living,Dining and Bed Room s, Reception Halls, Dens and Porches. all furnished in Fiber-Rush Furniture, This lie-ht, durable material lends itself to 80 many graceful designs that it is preferred to heavy wooden pieces. The soU green shade whuh is a part of the hber £tself and which it retains as long as the furniture is used, harmonizes with any color scllcme, and always gives the jmpressJon of refine-ment and elegance. It is so easlly moved that it takes nlOst of the labor out of sweeping, dusting and housc-cleanill!:r. We tliakeChairs. Rockers, CO!lversationChalrs, Roman Seats, Dining Tables, Library Tables, Desks, Sett~s. Lawn Swings, Couches and Stools. Every piece is wid under our Guarantee of satls-fa. ctlon ot money refWlded. 1\.1 ost leadmg dealers sell Fiber-Rush Furniture or they can getit fOr you from us. If you can not buy it {n the stores write us and we win sead you the name of.a dealer wbo wm supply you. Address our nearest office. Ask for Book The Ford & Johnson Co. Chitago New York BQl.t~n Cincinnati. 0, Atlanta, ell. Largest Maker!!of Chairs and Pine Fu.r.ttJture -------------- THE FORD & JOHNSON CO. Chicago Cincinnati Atlanta New York Boston New Haven 17 • 18 Dr. Henry S. Pritchett on Industrial Education. NothiuR has excited mo,e interest in the schaol world than tne propositiun recently made in Chicago at the meeting of the National Sodety for the Promotion of Il1dustrial Edu-cation by the president of Harvard University, Dr. Eliot. He said: "We have come upon a new function for the teach-ers in our elementary schools, and in OJy judgment they have. no function more important. The tcachers of the ele-mentary schools ought to sort the pupils, anti sort them by their evident, or probable, destinies.!' The question thus raised by Dr. Eliot has since been act-ively debated in various teachers' associations where a general discussion is now going on regarding industrial educa1.1011. The :..rat10nal Society for the Promotion of Industrial Educa-tion, of which the first president was Dr. Henry S. Pritchett, president of the Carnegie Foundation for the Advancement of Teaching, was organhed to stimulate this very interest. When quest10ned 111 regard to the function of this society, -J It is equally to the interest of the workingman, of the manu-facturer, of the teacher, of the citizen, that the boys and girls may find an open door to opportunity hy which they may fit themselves to be effective men and women in the industrial life of our nation. "During the first year of our work. our attel1tion has been focused on the first of the two 'Pllfposes named, that of call-ing the attention of the public to the. conditions which exist today in our own country. Vl e have been largely occupied in trying to emphasize the fact that these conditions must be dealt with, 1n trying to make it clear to those who are inter-ested that here confronting us, are problems which must be solved; and that the interests of allcitizells of our country are to be served by dealing with them <IS directly, as efficient~ ly, and as quickly <'Is possible. "A second part of our work during the year has been that which has dealt with the publication of information concern-ing the work of education in industrial lil;,es in foreign C{)\ln~ ~- ~~~ ~~~-=, -. • Sketched by Edward Wuenn of Miohlgan City, Ind. Dr. Pritchett said: "The underlying purpose which gave birth to the Kational Society for the Promotion of Industrial Education is the tbonght that we are no longer fitting our youths for their opportunities in the way in which they must be fitted. In this day, every nation must make of each cit-izen ~\l] effective, economic unit, and then mttst bring tlH.~ units into efficient organization. \Ve in America are today not doing this. "\Fe arc behind, aud as the old Methodist be-lief which holds that the first step to improveme11t is a C011- "iction of sin, so the first -purpose of thi.s society is to make it clear to the American people that tlle facts show that we arc behind; that we are not preparing our men ,wd onr W()- men as they must be prcpared to be effective, economic units. "The second purpose which led to the iil<iuguration of the society '\>\'asto bring together the various persolls in our citi-zen body, who are most directly il1tcre:;;ted in this problem; first, those who have to do directly with industrial calillgs, next the great manufacturers who depend on skill in these trades, and the schoolmasters who arc to train the boys and the girls, and lastly the great American public itself, which aft';-T all, in all such questions is as directly concerned as any other party, but which is the 011C the most often left un consulted. "This society believes that this prohkn-i, vital as it is, is to be worked 011t by co-operation; that it is to be: dealt with in a spirit of industrial peac~, not in a spirit of industrial war. tries. particularly in the work which is being done in France, in certain placf;'s in Eng:\and, and above all in Germany. In the environs of Bc.rlin there lS <"(11institution, covering many acres, known as the National Testing Laboratory. It is au institution to which any engineer, fHly manufacturing firm, an)' commercial lirm or anyone in industry or industrial life, may go with a difJicult problem. The expcrts in that estab-lishment will take up this problem and study it. A paper manufacturer told me in this connection the following story: 'Some months ago,' said he, 'we began to buy our wood from a new region, but the formula by which we had made our wood pulp 110 longer worked. The process we had used proved a failure and our business seemed to be about to go to the wall. \Ve took our problem to the testing laboratory. Two of our own men were set to work un. 1t a11d two men from the laboratory, In 5ix months they changed our business from a losing one into the most profitable one we ever had.' It does not take. a very great llltelligence to see that you cau set that kind of an institutioll down outside of Ncw York or Chicago without any modification, and have it do a lot of good. "And now a word as to tlle future \vork of this society. It is not cnough to say that we are going to co-operate. It is 110t enough merely to point out what foreign nations are doing. There must be also constructive work. We must have definite, practical trade schools; schools that are going to train these hoys and these girls into definite skilled 'vork-ers. ]ttst which of the various types of schools this society will be abh', to recommel~d we hope may be made clear 'within the next ycar or two. This society by a committee of its men most familiar 'with the subject, will be able to recommend to a muni<:ipality or to a city a model type of trade school; the kind of school that it, in its judgment, believes would be equal to the industry which that particular city or tha.t par-ticular community may well promote. It hopes to be able Made by The KaJ-ges Furniture Co., Evansville, Ind. to sho'A·· henv to deal directly, practically, specitically, with the problelr.s of a given region, of a given city, and of a given state. "Secol1dly, it is the e,xpcctatiotl that within the next year there may be brought out of this society a committee similar to that famQus committee of ten, of which President Eliot was a member, which some years ago dealt in 50 successful a way with c:.erta.in standards oLcollege and secondary educa-tion. This committee, it is hoped, \\'il1 tell us how these contilu1atiol1 school, these school,., for industrial training Bhould articulate themselves with the great public school sys~ lent of our country and oC our various states, bec.ause ,dtet· all, this study by 'which a boy or girl is to be started into a trade, in which skiU shitll be one of tbe grt'at agents for the moral and intellectual uplifting, must in some way be intelli-gently, practically and eHidently articulated with our public school system." Engineer License Bill Rejected. The legislature of the state of New York refused to pass a bill forbidding persons to operate any engine, irres-spective of motive power, without J"t certificate of qualification. Under its terms all persons, except licensed steam engil,eers and their assistants, mechanical engineers and machinists were excluded from operating an engine. IThe ford &JOh~~On I Company The line indudes a. very complete assortment of Chairs, Rockers and Settees of all grades, Dining Room Furniture, Mission Furniture. Fibre~Rush Furniture, Reed and Rattan Furniture, Go~Carts and Baby Carriages. C«IC4GO No 805 C2 Our complete I1m~of samples are displayed In The ford So Johnson Co. hulldlng. 1333-37 Wabash Ave•• Including a special display of "utel Furniture. II• AU Fut'ni"ure J)ealer~are c07diaUy in~!lted to 1Jisit 0'1)1'building, .' MANISTEE MFG. Co. MANISTEE. MICH. Buffet No. 184, $15.50 QUll.r1ered White OaK. Golden Finish_ Rubbed. IlIId Polidted. Frend1 fteveleo Minot. 1Z:dZ. Size of top. 20:1.42. Heiiht 56 inebes. One drawer lined. Wnb! tOJ new Catalogue. 19 • • 20 GROWTH OF NISS STORE. Floor Space Increased to Fifty-six Times Greater than When Store Was Founded. The growth of C. Niss & Sons, who have been celebratil1l?= the formal opening of their magnificent fireproof building, is indeed remarkable. Tbe progress of this firm can be likened tei that of an acorn. The husine:ss was established in 1867 by C. Niss, in a small one-story store buitding. Thcn there was about 1250 feet of floor space, now today there is an area of 70,000 S(jU'lfe feet, just fifty-six times larger than tlle begitming. Following the erection of the two-story fran:e bllildirog on Immense show windows and modern prism lights throw a flood of pure day~ight into every nook and corlier, which is of the greatest possibl-e adval1tage to the customer, In the basemel1t of the new store one will fmd hundreds of children's carriages, go-carts, office desks, office chairs, children's cribs. chairs, rockers. snmmer furnitnre, refriger-ators, etl:. The exterior is hui,,{led in copp~r with cupper lanterns swinging above the entrance. The vestibule is finished in soft silver gray, Above the imme'lse show windows are the modern prism lights studded witb gold leaf and sky-blue lights, the entire front making a very' unique appearance. In fact, it is one of the show places of the city, and worth while going a far way to see, Since the death of the father, C. Niss, three years ago, the INTER-lOR OF NEW STORE OF U"NISS & SONS, MIL\\TAlJKEE. "VIS" tile: "ite Iii till' 1'l"igtt1,d ';11\;\11 .~\i)rl'" (',\111(' 111c 1'!"l'dIUll ,'1 ;[ briel, bni1dillg (11- three "'-'t'Jrie.; all(l 1)'I ..;('])[ellt, ilJlll1('di;\t ..,.~y ,\11- joining: ('11 tile south Tlwn 10\11)\\'t'(l <l llJrcc-,;(ol"y and b;l,-,cmCll\ sulid brid; building. with additicJIl:' ill the rcar. ;,n([ last the Il1;~gl1iticcl1tnew (ir'~j)roor hllildil1g, ,,\"11icl1 has jl1st been opened to the puhlic. The fircpr'oof building is of stcd "llperstructure witl] rein-forced concrete fluors «IH1 stairs. lTlct,d windoll' [,"ames with fireproof "vire glass" The main Hoar has ,)11 eighteen-foot ceiling with a horseshoe b;L1cony surrounding, resplendent in a brass railing and verdi green irouwork. This arrangement is somoething entirely new in this part of the country. " The elevators are of the plunger system, which makes' riding in them easy_ The elevator ironwork and enclosures are also in verdi green, which makes a very pretty contrast to the balance of the store, which is finished in a. snowy white. hll~il1c."'~ ()f (" \.i~", & S,llb h;\:~ b('\'\1 cl,nductcd })Ji the t\\"n ~011'.~C,harks awl \\"jlii:l1ll C, Siss. bolh of \\"I]()lll\\"('l"(~ !ong-idel1tified nith their hIller" Prog-re"s ;l.11dcllterprise is the w,ltt1!\\"()1"(1 of this progressive firm, \Vhilc opening- up thee He,,\, stort, C. :\iS5 & S011S have at tllt Silrne time added to their imlllense furniture stock a very large and complete line of CDflV::ts, rtlg;S, lace curtains! dl-npery matc.rial by the yard, liuoleum, rnattings, etc. This line llas been given ground Roor space ill some of the stores. A feature of the display of the new line, of goods is the rug rack on which hundreds of rugs are shown, displaying the full pattern of the rug, which is of the greatdst possible va.lue to the patrons ill making a selection. The old way of dis-playing" l'llgS on the floor, only admitting one-half, and when it gets to the bottom of the pile only one-third of the rug being displayed, Still another feature of this new dc- 21 .., RICHMOND CHAIR CO., Richmond, Ind. DOUBLE CANE LINE See Our NewPallerns Catalogues to the trade. ~-----------_._-----_._--_._-_. partmcnt is the large space devoted to the display of lace en\"- tajns and draperies, 'which are arranged in panorarnie vie.\'. This is <\150 of gre3t advantage to the patron, as goods that way can be t'<l:;jJy compared. There are <thout 250 different styles of lace cllrtains ShOWll. Prices range from the cheap-est to the hest. A large space is also 'g-ivell ov"cr to the pictmc department. Thousand':; of pictures arc here shov..,tl, ranging ill price from the Che,lp(:st tn title oj! paintings.-\Viscollsin. Making the Home Beautiful. "A dining room is, the joy of the decorator's heart," said a well known furnisher, ;;because it can be done jll so nWllY novel ways. People arc in their dining rooms a very small part of the time, so they don't get tired of the decorations. "Another reason is that p~·adieal1y only one point of vie\\" ha~ to be considered. Vy'e are usnally sitting aron,~d the table, and therdore the \vall and its decoration ",hould be con-sidered from a distance. The c.,olors that would t,·y us in a living room arc delightful for dining roon's. \i\'hat could be more cheerful than bright yell 0\'.. · walls ~i1~dlight 'vooa work, with touches of blue in the rug to bring ant the purity of the yel]o\.v: Brown rug, hrol,vn hangings and yellow waiL are agrec<lb1c ior either summer or winter trentn-:ellt. The same colored walls with bright grecll cnrtains <Il~dgr(:en rug arE'.just as attractit"e and have sometJling Ires}) and spring""; like about them,. "People nevcr seem to tire of delft dining rooms. They are so homelike. A beautiful delft blue. not too cold '<1. shade. is charming, with \".·hite painted or black stained wood, !illd such be~Hltiftl1, inexpensive domestic rugs can be bought in bltle and gety that it is not a difficult color schem~ to carry out. It is quite inexpensive, too, because we can get suetl beauLiflll delft blue in denim for curtains and such inexpen-sive fabric rugs. And Japanese blue and \vhite china are ex-tremely decorative when it is \\'e11 arranged on the wide plate shelf." Among this se<lson's recd and v,'icker furniture may be found chiffoniers and dressing tables in 11105t any color. Al-though some do not favor green for a bedroom, several very attractive pieces "vere seen in one of the shops. Undertakers' License Law Unconstitutional. A divisioJl of the supreme court of Xew York has decided that the act of tbe legishltme of 1905 requiring undertaken. to take out licenses is unconstitutional. The question was "--------_. -- - - raised by \Villiarn A. Ringe, who had been arrested for vio-lating this chapter in that he had failed to serve as an assis-tant to a licensed undertaker for a period of three years before starting in business for himself. The court of special ses- Made by Mechanics Furniture 0o,. Rockford, Ill. sions fOllnd Ri,lge guilty and 'suspended sent~n(:e. His law-yer took :111 appeal. The appellate court in revoking the decision of the lower C011rt holds that the chapter of the lav,.· is UJ1constitutional because it places a restraint on a lawful occupation. Medhlrn Priced Sideboards. Hall Racks and Buffets. The manufacture of <t medium priced lille of sideboards, lmffets and hall racks, in quartered oak, finished golden and early English, is carried on extensively by the Big Rapids (:\lich.) 1Janufaeturing Company. Their No. 128 hall stand, nicely r.arved, with large mirror, four "double bra~s hooks, umbrella ~tand and shoe box and' seat for $12 is certainly a hargain. See the picture of it on another page of this issue. :z:z THE ARTISTIC ANTIQUE. Is Bought at Auction- by the Newly Married and Enthusiasm Hides Its Defects. "There's 1lO question about it," said lHrs. Honeymooner when her husband came home that night. "The Smiths have a most artistic flat, and the,)" paid very little for the titting of it. "All the furniture is genuine antique. Came frol11 old South Carolina plantation;.; and those other places down south. "You know those old families send their things up here to he sold. Southerners are so proud that they don't like to sell 'eAn where they live.~' :Mr. Honeymooner listened while the waitress brought the dinner provided by the apartment hotel. He was glad to hear ,about the cheapness of this style of furniture because their own llest was being made ready. "So I'm going to buy everything at auction," 11rs. Honey-mooncr went 011, scarcely noticing in her enthusiasm that she had taken canned corn for three nights in succession, "and you'll see what artistic foams we'll have." So she haunted the auctions and a varied lot of chairs that creaked ominously whenever they were, sat on, bookcases that refused to~hut after they had hee\) submitted to a very mod-erate allowance of the ~team heat in the flat, chests of draw-ers with a most perverse desire to stay shut-these familiar antiques were soon placed about the Honeymooners' new flat. Then there were tables that would wabbIe, however the carpenter might work to adjust their legs to a common length. They were more or less nccurate reproductions of old modelsnud made a tasteful show in the little rooms of the apartn"'.ent. To the captions the veneer might seem a little too brilliant, and the brass knobs and handles certainly shone with a bronze glow that did not sugg('.st antiquity. The visual appeal of the rooms, however, was a success, whatever . IT.ight be thought of the comfort. "Ridiculous," replied the happy Mrs. Honeymooner, when the less artistic half, of the family grumbled (Jut the desire to sit down just once in a chair that did not creak menacingly. "Real antiques cannot he as strong as a kitchen chair. You must realize that," So the Honeymooners continued to dwell .IS comfortably as :possible mnong the antiques which the superior wealth of the North had grasped from the :proud families of the South who needed the mouey. It would have hecn heartless to dis-abuse the mind of :'1rs. Honeymooner as to their origin. 1"\one but a brute could have turned around the chests of drawers and showed her the new wood in the back or called attention to the very obviou:, newness of the metal work. She was in the tirst happy stage of the antique, fever. Theil all mahogany is old, all brasses are the original ornaments and there is no guile in thc v~ndcr of artistic objects. In the face ()f such faith, who could have led 11er hy the hand over to Fourth avenue and called her attention to what her eyes refused to see? Many times had she passed by the little shops in the side streets and failed to see the piles of genuine c1awfeet, turned out by machinery until hundreds awaited the arri,,-ai of the searcher for this or that <:l;ntiquepiece. Perhaps the dealer did not have it, but he knew somebody who did. So any-thing in the c1a\'vfoot line was certain to be ready by the next day. The supply of antique brass drawer handles, knobs, or or-naments as large as several factories always at work can make them, is another disillusioning detail to which the seek-er after antiques seems equally blind. Mrs, Honeymooner was as lucky as the rest of her kind in escaping interruption tb her blissful dream of beautiful antiques, genuine and at a price within the means of a young couple just starting on th~ir way in life. "There is no question about it," said Mrs. Honeymooner, when her husband came home on the night she. put the fin-ishing touch to their apartment. 1'\\,C have jtlst as artistic a flat as the Smiths did and we paid very little for it. All our furniture is genuine antique-came from old South Caro-lina plantations." During the time intervening between the marriage of the l-loneymooners and their acquisition of their own home the Smiths prospered. Smith got an interest in a magazine and the amount of advertising he secured for it made his holding much more proflta.ble than he had e..1..er suspected it would be. The Smiths consequently acquired a house and a runabout. Then they had a small motor car of the same description. Smith of course used to run it' himself, but it was not long bdore he plunged about in a French touring car with, a be-furred chaffeur at the wheel. It was not consistent to combine such means oftrallspor-tation with life in a flat, although Smith got the rigs cheaper through his adverti5ing interests, $0 he bought a house. They had just moved in when the Honeymooners decided they 'l.\'ere ready to entertain, and kept their promise to them-selves that the Smiths should be their first guests. "Perhaps it's her money that's made her different," sighed Mrs. Honeymooner after the entertainment was over as she prepared to carry the whiskey and soda glasses au; to the pantry, whence issued already the snores of the exhausted maid. "There are mighty few that can stand it." ';Bosh!" answered her husband, who was dropping the contents of the ash trays out of the window that the sitting room might not smell of stale smoke in the morning. "I thought she seemed very different. She scarcely said a word about our beautiful furniture. Merely looked around and said, yes it was pretty. I remember ho\v I raved over hers. It was pretty, too; but no prettier than ours." "Thought you were a copy-cat pl!obably," _answered her husband, who had finished his ehotes by closing up the bridge table and pushing it behind the sofa. "Couldn!t help feeling sore because you'd made the place look so nice." :Mrs. Honeymooner was well down the shoqting galler)' hall when she heard this. H\Vell, we'll see how her new place looks next week," she r.:\lled back to the faithfui Honeymooner, who had just blown O\.\tthe lamp at the risk of losing an eyebrow. "What-ever she has I'm going to be just as snippy about it." The night of the dinner at the Smiths' found their friends On time. Mrs. Honeymooner swept the haH and drawing room at a glance as the maid took her c1oa~. They were a minute alone in the drawing room and Mrs. Honeymooner had the time to make her observation thorough. "Did you ever see anything like it?"phe whispered dramat- [cally to her husband. "There isn't a stick of old furniture :ll,ywhere in the room." Even the eye of a man to \,d10111 SL!ch matters offered little interest could not fail to mark the brand new appeara.nce at the furniture. There were in the 1'00111 upholstered chairs firtn as a mountain, but soft as a feather mattress to tbc tired man. Tbet·c \""-ere leather chair~; that did not totter under the "veight of the heaviest guest. At UiIlIlC!" they sat on chairs of \vood and leather which "'lab.bled no more than the 11r111 table, on which one inJiHerent to the i-inest points of tahle etiquette might lean lllS elbows without danger of sllaking the glasses. "Your house is lovely," J\1rs. Honeymooner said when the two women were together, forgctting her unfriendly decision under the warmth of her friend's hospitality. "But what did yon do with all your beautiful old furniture?" "Don't mention it," said ::'lITo;.Smitb. "Vie t:Ollnt that <IS a part of OUI" earliest strugglcs. John and 1 used ahvays to 5:1y that we would get comfortable furniture whene ...e.r we \vere rich enough Of coursc, it didn't l11(~ali to be \..-cry rich, but it mean a good deal for us. He never ceased to quarrel about the rickety stuff, although it all seemed beautiful enough to me. It didn't miud if it did creak and totter. I loved it." ;'£ut yotlgave 1t all up?" "\Vhat there was leit of it at the end of four years," the host(~5S went 011. "Of course, it dido't Weill' "\ViOl us as It had fCH- the ceutury or two it spent on the Southern plal1t:i-tio\ 1.'" ),1rs. Honeyl11coner was as fond of [ler antiques that lligltt as she had ever been, and refused to join her husband in his enthusiastic praise of Smith's comfortable chairs. She thought her anti(lUeS were much l1lore ~Htistic. It happclJed that the HoneYJ11oollCl"S prospered., "too, alld another JlOmc W[l.S the natura) result, There. had to he nnv (l1reitHJ"~, as well. T1H? nlltiques had followed, the ·way of .\Irs. Smith's and lost the youthful strength of theil' apocry-pbal days on the Southern plClntatioll. Mrs. Honeymooner bought the furniture again. The new followed in its general fashion that of the second Smith period. "For it's more comfortable, really," she .explained, '\vlH:ll OUR OAK AND MAHOGANY DINING EXTENSION TABLES ARE BEST MADE BEST FINISHED VALUES AU Made from Thoroughly Seasoned Stock. LENTZ TABLE CO. NASHVILLE .. MICH. 23 you're young. No'.v we're old enough to be comfortable, and we can afford it." ")' es," assented her husband. "And we don't have to be so da1"1Jcd artistic."--Kew York SUll. What Samples Do. .\ party of travelers touring the mountain country of the west "vere discussing the sample question over their aftcr-dinner cigars, when one of the number related the following experience: "The maker of ::--Jevermore mattresses fonvarded a sample to my house a 1"ey,>y,ears sjnce. 1 had never thought of try-ing thilt wHttress as an E,'crlllore se~med good enough for me, out when 1 ha.d slept on it for a Ie.\, nights I decided that if 011e mattress could give me enjoyment, another would add to my comfort. I ordered a "Nevermore by mail, \vhich came to my domicile in the course of time. \Vith two mattresses On my bed, great waves of comfort rolled over me when I "lnid n~e down to sleep," and when I arose in the morning I was fully, determined that three ~evermorc:s would furnish !nore comfort than one could ex.perience aboard the Lusitania wh~n "rocked in the cradle' of the deep." The mattress-buy-ing habit took po%ession of me, and I reciolved to dispense ",jth the bed springs and lay the foundation for my "flo ..v.ery hed of en.'ie"UpOll tlle floor. Before my demands for com~ fort were satiated I had pl1rcbased six Kevcrmores and l1sed them on Olle bed-my bcd, of course. So you see to what an extcnt mattresses have become household Jlt'cessities. A good many lcssons might be dr'a wn from my experience, sl1ch ,IS the danger of sre;:ping tOQ much; the denial of comforts to the members of onc·s family the head had provided for him-sclf: the evil of 5e1f\shnes:s, 'but it is my purpose to treat it in a c1ifft,tent light. It illustrates admirably the power of ~all1ples,whether the. same be June's catarrh remedy, Brown\; unneeded biscuits, Smith's soap bubbles or Clark's freckle lotion. The habit of using more than one N ever-more mattress for each sleeper has bten introdUi:ed in the household. People have gotten along Without, or with, a single ma.ttress all their lives, but when they learn that abso-tutely solid comfort can be obtClined only by the use of SIX :\cvermore mattresses to a bcd. prosperity will enStle in the n:attress industry." i No. 556 - - -- - ------ -- -- -- -- -- ------------- EVANSVILLE LINES MANUFACTURERS' FURNITURE EXCHANGE Corner Wabash Avenue and Fourteenth Street THE BOCKSTEGE NEW SUPERIOR LINE --------- EVANSVILLE ------ Full tine of samples (}Jl. ExkibilifJ1l' throughout Ute year on the fir8t floor of the New Manufac(urer8' Furniture FJ,,;c!tauge,Wabash Ave. ana 14th St., Chv:ago. THE BOCKSTEGE FURNITURE CO., E"a"""UI., Ind' The Metal Furniture Co. EVANSVILLE, IND. MANUFACTURERS OF Metal Bedsteads F ulliine 01 Samples on exhibition during the entire year, on fim floor of the Manufacturers F utnilure Exchange, corner Wabash Ave. and 14th St., Chicago, THE WORLD FURNITURE CO. (Member of Big Six Car Loading ASSOciation) EVANSVILLE INDIANA ManufactuY"era of Folding Beds (Mantel and Upright), Buffets, Han T:tees, China Closets. Combination and library Bookcases. Full line of samples on exhibition during the entire yea .., 011 first 1100" of the Manufa.cturers Furniture Ex.c.hanp, cornet Wabasb Ave. and 14th St., Chicago. -Globe Side Boards and Hall Racks Are the best for the money. Get our Cata-logue. Menlion the Michigan Artisan when writing. FuUline 01 samples on exhibition during the en-tire year, on the firSt floor 01 the Manulactuters Furniture Exchange, Cor. W.bash Ave., and 14tb St., Chicago. Globe Fumiture Company EVANSVILLE, IND. ON SALE IN CHICAGO Wardrobes. MANUFACTURERS' FURNITURE EXCHANGE Corner Wabash Avenue and Fourteenth Strut JORDAN CRESCENT. Start 1908right by buying an Up-to-date Line. T"E CRESCENT LINE is what you want-IT SELLS ITSELF. Crescent jStove W orhs Eva.nsville. Indiana. Cupboards Kitcheh Cabinets and K. D. Is aU we make hut we make lots of them. Get Catalogue and Price~ The Bosse Furniture Co. EVANSVILLE, IND, IFnllline of 8(wtples on exhibition dUl'ing Ihe entire year on fl'ral floor oj the iJIanujacWreFil' Fu.rnil'itre Exchall,g€, corner Wabash ,1ve. and 14tk St., Ohicago. The Karges Furniture CO. EVANSVILLE, INDIANA Mall.ufactur",n Cbamber Suites Dressers Wardrobes .nd CbiHoniers in PLA1N OAK QUARTERED OAK AND IMJTATIQN QUARTERED OAK Fun line of samples on exhibiti'ln du.inll lhe en-lite yellr, on nISI floor of the MallUfadulers' FUTni" tUTe Ex~hanile,C<,lrnetWa~ bash Ave. and 14th SI., Chi<:ago. 26 Dainty Bedroom Furnishings. In the drawing shown of a guest room a paper with a half garland of dainty pink blossoms, green leaves and a bit of Hoating blue ribbon in the design is applied to the cei.ling, extending to the picture rail. A similar desi.gn is shown on the material used at the windows as over curtains and in the coveting of the wil1ged chair. The side walls are tinted green in a soft pastel shade. 'The central rug of Wilton carpet shows tones of mossy green. The standing wood- 'vork of tlle room is of ivory white enamel, and the built-in bookcases are treated as part of the standing woodwork. The small table and several chairs, as well as the screen frame, have also been enameled. The table and chairs were originally designed for kitchcll furnishings. The rug was the most expensive part of the furnishing. This cost $30. ;.rext the glass of the windows are hung creamery madras curtains, which aTe lightly caug-ht on either side. The decorative details of this room were composed and The other room shown is complete in its furnishings, and yet in comparison with the neighboring drawings one feels its incompleteness. This room lacks the individual touches. It would h{'. impossible to determine in looking at this room the characteristics of its occupant. Such a room, however, is as often found in the homes of the well-to-do people who arc fond of beautiful things as in a hote1.-Margaret Green-leaf. The Consumption and Supply of Lumber. A very interesting and enlightening discourse- by Emerson Hough, on "The Slaughter of the Trees," appears in the May Everybody·s. The prophecy is made that in fifty years' time our country will be desolate of trees unless we wake up and buy back the forest lands in addition to treating forest re-serves in states which are not yet stripped of their trees. A great many statistics are gi,,-en shO'wing the billions of trees slaughtered yearly for various purposes, such as railroad ties, evolved by the woman who loved her home and beautified it. The exquisite lamp shade on the small table and the candle screens were the \\'ork of her hands_ There is no single jarring note in the entire color scheme. The various shades of rose and of green tone the one into the other, while the exquisite ivory of woodwork and furniture is repeated in the creamy curtains at the wi.ndows. The room designated in the illustration as "a man's rooml' is especially interesting and characteristic. The bold, sturdy lines of the dark oak furniture include the cottage bed, a McKinley armchair, a candle stand and. last but not least, a hachelor's chiffonier. This furniture is not expem,ive, though it is well built, and as will bc seen by the illustration, simple of line. The chiffonier is arraI1ged for the convenient stow-ing of shirts and trousers, as well as the smaller accessories of the toilet. The wall is simply treated, the upper third being covered with a paper of dead leaf brown, showing a conventional de-sign in old blue at sjlaced intervals. This, with the darker brown of thc woodwork and the two-toned brown stripe paper used for the lower .vall, is relieved by the ecru tone of lhe tiles about thc mantel and the ceiling color, which is re-peated in the plain net drapery at the windows. HJO,COO,GOO ties being the present number demanded. The telegr8ph poles cut two y~ars ago numbered 3.526,875, of which three-fifths were cedar, twenty-eight per cent chest-nut. Hundreds of thousands of smaller poles are cut for other uses. Annually between three and fonr million acres of land are devastated for this pttrpose. Tanneries used 1,- 370,000 cords of bark two years agO. In the same year 11,- 858;260 shingles and 3,812,807 laths were cut. For timbering mines 165,000,000 cubic feet, not board measure, much of it •I Henry S~hmit 8 Co. HOPKINS AND HARRIET STS. Cincinnati, 01110 makers of Upholstered Furnitore 1o, LODGE arId PULPIT, PARLOR, LIBRARY, HOTEL and CLUB ROOM I...._------_._-------_._-- ~,-------------_._-- •, I hardwood, were u~ed. Prices for har<hvood used in vehides, manufactured furniture and farm implements have risen from twel1ty-fivt: to sixty-five per cent, since H~99. In seven years the production of hardwood has fallen off fifteen per cent, and those were the six years of its greatest demand. Tight bar-tel cooper3ge is ;l heavy drain on v·,;hite oak. In 1906 ,vc made 267,827,000 barrel staves. California has had to resort to redwood ior wine casks beta use white oak costs too mLlch to ship there. "The highest cstimat<:· oi our remaining hardwood is four hundred billion feet. Twenty~:fn'e bi11ion feet aTt: nsltally annually used for lumber, ties, posts, lDal1utactlHcrs, fuel, etc. At that rate it will take us sixteen years to use np all the rest of Ollr hard\vood if we do not burn it and if the demand re-mains the same '" The llew~;papers and magazines use a great quantity of pulp wood. In 19U6it reached 2,327,R44 tOllS. This means that over 4,COO,OOO cords were cut for that pllrpose-sOlne-thing like a million acres a year for pulp. Lead penc.ils. 3IS,CIJO,COOof them, were made laSit year. This required the cutting of 7,300,OCO feet of cedar. .I}lr. Hough make~ the statement that over 100,000 acres of timber arc cut every ..v.orking day in the year, in the whole United States. Commercial timber to the al1lotwt 450,000,000 acres arc still standing. All our standing timber is estimated at some-where between fourteen hundred and two thousand billiol\ feet. H we use forty billions per annum. we can run thirty-five to i1fty years at the pn;sent rate, providing there is no waste. Using one hundred billions per annum, our timber v\,'i!l last fourteen to twenty years on the same basis. If we use one hundred and nity billions per annum our timber will all be gone'in nine to thirteen years. Counting natnral gro\vth under prevailing conditions, we (auld add ten years to these terms; but that n1.eans if there is no waste in any priYate op-erations and we cannot c011trol the operations on private lands under any htws we now have. An Incident. A business man, deeply engrossed in the cal'e:;;,of the day. with a deeply furrowed brow and throbbing temples, bent over his desk and gloomily contemplated the future. The "honk-honk" of the horn on a "\-Vhite steamer caused the man of business to glance out of a near-by windo\'II", when he noticed :) big. jolly and happy friend. s\vinging his arms like ,t Dutch windllljJl, beckoning' the man of business to ap-proach the v('1,ide. Languidly responding to the vigorous invitation, the weary business 11.1anclosed the ofLlcc door and approa.ched t"lC stcan:cr. when the big man whipped off his great ()verc()at and, enclos.ing his friend in its ample folds, urged him to "get in." A pair of amused bystanders oi HORN BROS. MFG. CO. 28100291 W,SupenOISI. CHICAGO, - ILL. BEDROOM FURNITURE OUR SPECIALTY ---- -------- ---- ------~~- -------~--------~---- GQOds displayed at the Manufac:turers' Fumiture Exchange, WabMh l\.nd 14th St. t!l.ndwith Hall & Knapp, 1807Miehigan Ave., Chicago. III. $31; Tuna I .wl Tuna, ! .nd Tuna, I, I• DRESSER No. 330-PI'i~e, Oak, $30; C'linmneMahol(llny. Veneered, Mah.ogany, $31. CHIFFONIER No. 31-Golden Oa1:. $20.50; Mahogany Veneered Ma"hoi"ltnY. $21.50. DRESSING TABLE No. 126-Oak, $21; Mahogany, Vene'lired. Mahogany. $21.50. _________ Write for Catalogue uB" ---~----- the "'ne\rer-say-die" species, witnessing the incident, were sum-moned by the big man to enter the "auto," and a ll1Qment later the party glided over the smooth pavement through the city. The big man cr<tcked his jokes, pointed out ma.ny places of surprising interest that none of the party had no-ticed, led his friends to an auction sale, where he joshed the salesman and bought everything that was ,worth buying, pur-chased skin food a.nd perfumery of a druggist for his lately disconsolate friend, promptly choked off all remarks that con- Made by Luce-RedIllond Chair Co., Ltd. Big Rapids, Mich. tailled the slightest suggestion of business, joked the llolice· men on the crossings, advised boys riding bicycles to "hitch on" to the steamer, .:md so made the business man "forget himself." After an hour ()1" two of fun the exuberantly spir-ited big man returned his friend to the office he had left a rad-ically changed man. The cornlgations no longer marred his brow; the pains in his head had ceased, his weary eyes bright-ened and expressed pleasure and the black future of two hours past took on a radiant hue. The business man was as rested, as happy and as jolly as a healthy chlld upon awakening fro111 a long afternoon's sleep. .!\atllral1y, the reader would like to learn the IlaOlCS of the motorman and his friends, but tho::,purpose of the writer iyill be served if he shall be able, by relating tbis incident, to exhibit tbe kindly dlspositioll .. the forethought and consideration for the wclbre of others ever present in a mall widely knowll, respected and admired by thousands ill the business world-Ralph P. Tietsort, trea~:;urer of the Royal Furniture Company, Grand Rapids. 27 28 Woodworking in the New York City Schools.. Between thirty and thirtY-DVC thousand boys are receiy~ ing weekly instruction in practical ,vooclworking in the pub-lic elementary schools of New York city. To provide for the training of such a targenurnber of pupils tllcre are nearly aile hundr~d workshops. more thml 11alf of which are in the boroughs of 1\'1allhattan and the Brol1x. These shops ac-commodate from 250 to 6COpupils cadl, according to si7e, at1d the 8O~l1li1Hlteclasses are contilltlOlIS, as fast as one class has been disposed of another taking its place. .l\{anual training was lntrodtlced into the .:\e\N York city schOOls in 1887, when the 11Tst worksllOp W2S 0PCllCd to the boys' use. This \Vas followed in s'Llcceedi\\g years by other and larger workshcps, but no real attempt was 111adeto place this important departmellt of the" school curriculum on a 1lrm footing until the appoi.ntment, -in 1896, of Dr. James Parton Haney to the then newly-instituted office of director of art and manual training. Since that tirne its development has heel1 a steady and progressive one, urltil today New York city is the unquesti?ned leader among American cities in the matter of manual training. And the credit for its success must be ace:o:-dcd in great part to two men, Dr. \Vil-liam H. Maxwell, sUllcrintendent of edL\c~\tion, who during his tenure of OOlCCh<'.s\vorkcd energetically and faithfully for an adequate system of tr.anual tratlllng, and Dr. Haney, \',!ho as teacher and director Ius accolll.pl1shed seelTtil1g impossi-bilities in its evolution. The workshops are located in cOlUmodious, ·wel!-lig}ltecl and well-ventilated roon.s, generally on tl:e top floor of the schOOl hnildillg. The majority o.f them a:-e flttecl up with fiftee.n bendl\'s, Dtlt some of tlle larger Oiles llave as many .1.S J-\.fty. The benches in con",mon usc are double olles and are fitted with a (jllick-acting vise. The tools used by the pupils are in no sense play tools, all being of standard size and qual-ity, such as Stanky planes, Disston's saws, Duck Brothers' chlse1s, etc., ,me] tl,e equipment in every resepct is adequate to the needs of all ordiriary earpcl!tery. All teachers arc specially t:·aillcd in the most advanced n:cthods of manual illStructiol1, and are equally as capable in practical 'll1d theoretical work. A certain propellsity for drawing is one of tll(~ cardill,l1 requirements, and every teach-er is supposed (0 know something of the fundamentals of designing. At t]le present tin:e there arc over eighty prac-tic; t\ instructors in the l\ew York city public -,,<?honIs,all graduates of university, normal college or tecllllica! school. "System" is the \vatchword of the department. Every montll a conference is llCld, at wllich, in a heart.-to-heart talk, ide:1s :lr(' exchanged, papers read, and suggestions cove~·it1g ;lll parts of the work made. Specially drafted committees also conduct a great am.Ollllt of research work, especially in the matter of finding new models. In this way all the ill-structors -\-vork together in perfect barmony, each profiting by the other's experiences, and the success of the \vork is ad-vanced to an incalculable degree. Teachers as well as pupils are required to evince individ- \l?-lism, and each instructor ha~ to plan at !ea3t five models during a term, which shall be capable of modification as to (limension and outline, as wen as be susceptible to approp-riate decoration. These lUodels are used in the general class work in the te["111following. An tea.che:-s are given full op-portunity for legitimate experirr:ent, and every effort to im-prove the class work, whether successful or not, has the di-rector'!' i ready sympathy and encouragement The practical l\'oodworkillg course commences in the bt-ter part of the sixth and continues throughout the seventh and eightll years. Every effort is made to induce the boys to regard their work seriously, <lnd to this end all boys are re-quired to keep their tools in perfect cocdition, being early instructed in the art of grinding and whetting them. Each shop is provided with a large grind stone and every bench with an oil stone. Olle of the important subjects taught in connection with the. shop practice is mechanical drawing, the boys being'i11- structed in the proper use of the drawing board, compass and tee-square. Freehand working sketches arc required of all boys, and in the higher gr<l.des careful instrumental ones as well. In the higher grades also the boys are taught how to read plans, many of, the more advanced exerci5es being de-veloped for them. In this way the pupih. early learn the fundamentals of wood working and begin to appreciate. thl;:' important operations underlying all constructive processes. From simple exercises in the making of coat hangers, blot-ters, and other easily constructed devices, the pupils are grad-ually advanced until they are able to bnild articles of furniture of a more or less c.omposit{'. type. These include tables, cbairs, desks, screens, cabinets, etc., and ar~ very often mas-terpieces in their way. Many of the more composite articles are constructed by the joint efforts of a number of boy:>. J n this communal work the idea of leadership is developed, the boy evincing the most ability bei!}g chosen foreman, To him the instructor explains the plans of the model on which these liliputian car-penters are engaged, and he. is held personally responsible for the progress and condition of the work. Many of the forms, such as glove boxes, taboure.ttes, paper holders, etc., being executed in applied designs, this class of work is taught in addition to the practical work of constru~- tiou. These designs, like the working drawings, are executed in the class roOtu, great emphasis being laid on simplicity and structural nature, as well as the c.ardjnal necessity of har-monious color schemes. After the models llave been com-pleted, the designs are applied to them, and the forms are ~tajned or colored to c:onfonn with the patterns already made. In addition to the practical work of construction, the boys' interest is encouraged by local and central exhibitions. The local exhibition is a semi-anollai affair in cvuy ,vorkshop, in which su(~h of the p1.tpils' work a,s is considered especially commendable is placed on the honor stand. The ceilt,al exhibition is held at irregular intervals, and consists of par-ticularly fine models selected from tbe schools at large. In the words of one of the instructors, these exbibition:; serve to arouse an interest in the work al11()l,g pupils and parcnts; to bring the latter into closer touch and sympathy with the work, and to develop pride and enthusiasm on the part of the instructor, "In my opinion the l1wlHwl training school has <.l 'vondcr-ful future in this country;' said Dr. Haney to <l representa-tive of the l\lichigan Arfsan. "The past twenty years have seen its developmellt from a score or 50 of it1-htted ,vork-shops scattered throughout the country to many hundreds, all wdl equipped and capable of meding the demcilHls required of them. And this is as it should be. Any counc of study v.'hich docs not iJlclude the manual arts is one ill-fitted fOI' child training. \Vith the great difference in children also fort,ed upon our attention, it has become plain to us that l~O one coune of study, however, wisely planned, can be satis-factory for allY large group of pupils. As boy:=. arc different, so most be the mQans of training them be different. \Ia11Y boys are more capable of handwork than headwork; that is why so many of the pupils of our elementary schoQls are contimwlly playing truant. Properly taught, the mallual arts are natural llf('.ventivcs of truancy. Pay a 'visit tn one of the "mrkshops ju~t before c1o:;ing tirlle allY day in the week. You lvill not notice the Tt\sh for the exit immediately the closing minute has arrived that is so often apparent in the c\;lSS room. No, the boys like their ,,'"ork, al:d jf pcrmitic<l would be only too ready to remain at tbe bench long aiLer the dosing hour. "Industrial education is tht; great tiue-stioH of the mOmeJ1t. The United States is essentially an industrial nation. Lt;ss than four per cent of the pupils of our elementary schools be-come profcssl01l~:1lmen, and of the remaining nil1ety~six per eent the majority enter the ranks of industry. Thus the in-dustrial school--the conoecting link between the elementary school and the f(lctory~becomes a pre:s5ing necessity. At the present time, 1111JCSS we except the reformatory, absol11tely no provision has been made for the boy whose life Occtlpdtion is to be one or oth('r of the tt-adcs. On the Dtller hand, the gifted boy, that is, the mentally gifted boy, has the classical, scientific and technical school, every opportunity, in fact, to equip himself for the battle of life. The state requires that to secure their v..o..rking papers ,boys must be at least fonrteen years of age and in the SB gr;lde,. 11any boys, under exist-ing conditions, le8.ve school before reacbing the reql1ired ag-e. They do not like the atmosphere of the school room; they '\Taut to be earning their livelihoods in the vI,rorl(\'s great workshops. Industrjal schools will keep malty boys, who otherwise w0111d leave as soon as the reglllations permitted, at school until sixteen or even seventeen years of age. ""'Afew months ago Ii great national movement having for its !>o!c objec:: the eneOt1ragement of industrial schools was organized in the city of Chicago. This movcment is con-ducted by thc, National Society for the Promotion of I ndlls-trial Education, which is now doing practical work in thirty-nine state~ of the Union. Its purpose is not to found schools but to encourage their establishment. either by the state, lTIll-nicipality or private endowment. That the movement has the endorsement of both capital Jnd labor should be a great factor in .its ultimate SUCcess." GARNAULT AGASSIZ. 29 No, 1'9 Oak BUCHANAN KITCHEN CABINETS AND DESKS in OAK. SATIN WALNUT and BIRCH Kitchen Cabinets from $4.00 to $15.50 Desks from $3.50 to 12.50 Every One Good Value A PoStalCard brings Our New Catalogue Buchanan Cabinet Co. BUCHANAN, MICH. 30 CONCERNING HAND TRUCKS. SiIll.ple Thing They Might Seem, but They are Made in Great Variety. • The familiar low wheeled hand truck seems like a simple thing, but as a matter of fact haud trucks are made in very g'l"eat variety and for all sorts of trades and special uses. One ilhtstratcd catalogue of trucks that includes as well carts, cars ::J.ndbarrows, is a book of about 200 pages. This catalogue is filled with descriptions of trucks and kindred vehicles designed for the use of railroads, steamship '-lnd other transportation companies, and for store and side-walk use, and fOT warehouses, factories, foundries, mills, offices, banks, hotels, brickyards and stoneyards. It contains al-together upward of 500 numbers and for each one of these num-bers there is a name in a tete-gnphic cipher code, seemillg like a conside'l"able dignity for a hand truck to attain; hut the code is a great convenience for customers, who in orde'l"ing arc thus enabled to indicate pre~ clse1y the truck wallted down to the minutest detail by the use of a 5lingle word. Among the five hundred and odd numbers there were found almost a hun-dred given to hand trucks of the kind most familiar to the general publi.c, the kind that 011('. s,ccs in use on sidewalks and in stores ;ll1d on wharves and railroad stations handling mer-chandise and freight. There are, for example, various styles of handles and various styles of axles and of wheel guards and of nose irons, the nose iron being the upward projecting attachment at the fOl"\vard end of the truck tllat keeps the box or bale from sliding off. And of course these trucks arc made of various sizes, as they ;tre yariously 1roned and of various "."eights, and with wheels of 'Tarions widths and heights, Some are made with their '~vhee1s set inside the t'l"Uck frame. Hand trucks s1.1itable for various uses can be bought for $5 and less, and from that they run up to $40 and over. There are trucks especially designed for a great variety of uses. Here, for instance, are warehouse trucks (If many sorts, and many sorts of bag trucks, and dry goods trucks and feed trucks, and wheat and grain tnlcks, and stevedore, freight or cargo trucks for ratlway or steam-ship use, and sugar bouse trucks, and cotton t'l"Ucks!and wool trucks, Sketch by Otto Jiranek and stove carriers, and harrel t'l"ucks, and freight trucks, and cheese trucks, :lnd butter trucks, and combined trllCk and sack carriers, and hotel or carpet trucks, aJld trunk carri~rs, and steamship trucks, and trucks for railroads and packing houses, and feed trucks and roll paper trucks. Then among these: trucks there are v~iiations in pattern or construction_ For h1stance, among warehouse trucks there are the New York pattern and the Roston pattern. There are stevedore frelght or cargo trucks of Chicago pat-tern and of Buffalo pattern; cotton trucks of New Orleans pattern and of \·Vestern pattern, freight trucks of Panama railroad pattern, barrel trucks of Baltimore pattern, New York pattern, Boston pattern. These distinctive titles indi~ '( Sketch by Otto Jiranek. cate local preferences or trucks that originated in the lo-calities named. The lightest in weight of these various trucks are some of the warehouse trucks which weigh less than thirty pounds; the heaviest is a massive stean'.ship truck which weighs about 200 pounds. There are bacon or ham trucks, and pO-'k trucks, and bar iron trucks, and brlek trucks, arid canning house trucks, and Sample of Good Advertising. lithograph stone trucks, and plate glass trucks, and cask trucks, and hot metal trucks, and steel rod trud<s, and bot-tlers' trucks, and oil caSe trucks, and grocery trucks! and dry goods trl1cks~ and leather trucks, and fruit trucks, and book trucks, and cracker trucks, and factory trucks, and seed ware-house trucks, and wall paper trucks, and library trucks, and leaf tobacco trucks, and dye house trucks, and pasteboard box trucks-~nd so on; hand trucks with all sorts of running gear, some on rollers-some on three, some on four, some on tive and sonIe on six wheels; and trucks fitted with all sorts of racks and staves and slab;, trucks in fact, specially de-signed for use in almost if not quite all businesses you could tlJink of in which hand trucks could be used.-Exchange. Russian Exposition of Furniture. An exposition of furniture, under the auspices 'of the dowager empress, will be opened in St. Petersburg, Rm~sia, early in the month of August. The promoters are endeav~ oring to induce manufacturers of the United States to contrib-ute samples of their work. Shipments should be made as early as possible. Especial care should be taken in packing the goods. (The German manufacturers use corrugated card-board.) Detailed instructions should be furnished for use in setting up the goods. Every piece used in construction should be nutnbcred in the O'l"derin which they are to be put together, when unpacked. ·~1'1.19.HIG?l-N HER OWN BUNGALOW. Miss Chubb Making Use of Her Manual Arts Training. To build her own bungalow is the_ project which ),liss Eva Irene Chubb, a pupil in the manual arts department at Teachers College, is planning to carry out this summer. 11iss Chubb proposes to be her O"Wll architect and to do :t good part of ih('. building with her own hands as well as to supervise that part 'Wllich she isn't able to do herself, such for instance as the excavation for the cellar. So confident is she that her bungalow wiI be finisbed and ready for occu-pancy by August 1 that she has already issued invitations {m· a housewarming. The bungalow is to be built on her father's farm ot 350 acres] a few miles north of Albany, at ScllllylervilJe. On a knoll about half a mile irom the hOl'~se is the site. It is a beautiful stretch of country and from the broad veranda of the bungalow one will be able to look out 011 a pretty and pic-turesque stream, the Saratoga rivel-, which I·vinds in and out among the hills and valleys thereabouts. On the hank of the river, which is not 1110re than fifty feet from where the bungalmv will stand .. llis,; Chubb will erect a bathollse which is to house a slick little Thousand J 51ands craft which this young W0111auis now in the process of building. Por this addition to the plant she bought plans and cut ber boat accordingly, making no mOfe ado about it. than most women might about a dress or a shirtwai:"t. A·fiss Chubb expects to !cave college ahout ..\Jay 1 and re-turn to her home in order to blut ber project into operation, and much of her time mcan-..vhile is bcillg spcnt in studying the mysteries of building and ~,{l11stTL\ctionand in perfecting her plans so that she can proceed witb :IS little delay as pos-sible. v\Then seen at the college recently she was .at her bench deep in the UlY8t~ries of cabinet making. She wa.s just putting the finishing touches to a table Jrmc in mission style, one of a number of similar pieccs of fttrlli-ture designed for the ne\v bungalow. For everything nol',.- is being dOlle with that end in ,,-ie\</, and up to date there are besides the table, a settee, a wood box, a tahourette and a desk 1:fiss Chubb, who looks like a girl that calJ do things, didn't think that her determination to bl1ild her own bunga-low was a matter of exciting mom~llt. ft just looked to her like a plain e~'cry day sort of operation which ,lilY one might accomplish if her mind llappened to be turned in that direc-tion. But her friends don't think so; they gaze DpOJl her with profound admiration, and after tbey have endeavored to drive nails in their dormitory hedrooms, with th~ deepest re-spect. In explaining her plans :Miss Chuhb pointed out tbat she was aiming more at comfort and a certain picturesqueness of aspect than a solution of any deep problem in building con-structioll. "I simply mean to bave a bungalow \\'bere I can el~tertain my friends," she said. "It will be along the Jines oi a wood camp with nothing of the elaborate detail that characterius some of the bungalows one ::iees pictured in the magazines. "::\'1yp);-I1lS call for a threc-roomd \.,'dli11g on one floor, with a fireplace, broad veranda and a fe\v of the accessories of the sort that go to make up the typical summer camp, though as a matter of fact the building could be used until snow flies jf desired, the. way it will be built. "N othhlg l111usllal will mark the con~truction as to the frame. work. Half logs from which much of the bark has heen removed, will cover the outer walls. These will J,iter-ward be stained v.-.i.th a good creosote stain in green one that will stand the weather and not fade. "The shack \vill have somewbat the appearance of a log 3l cabin and witI be particularly in harmony with the sur-roundings, for it 'will be nestled in the midst of a grove of maples. Fortunately there is plenty of maple and birch on thc. place which arc aV<1ilnble,so that this will, for me, reduce the cost of COll5tructiol1. "The interior finish and trim will consist probahly of the maple and thc sawing can be done at the. mill in tOW1}; An-other product of the farm which will be brought into Use is the field stone, which will be used to build the rlreplace and also for the four stOtlt square pillars which will support the ten foot veranda rUl'1.t1ingacraS5 the front of the house_ "'Resides one large living room covering 16 by 24 feet floor space there lNil1 be a bed chamber ncarly as large except for a No. 155 Dresser. Matle by Northern Furniture Company. Sheboygan, Wis. Sl11a}l kitchenette. Tbe latter opens, as does the bedroom, from the livin-;s·room on one side of the fireplace. "Panels of birch wil sheathe the walls of the rooms, \-vhile the cejling will shmv beams and rafters of maple left in a semi-rough finish. On either side of the fireplace, which wilt he big enough to take in six-font logs. a settle will be built a.nd in the two corners of the room at either side of the front door low divans \~,.-illbe placed, over which book shelves wm be hung Of rather built in." \\Then asked .if she looked for any difficulty in building, l\Iiss Chubh said she didn't cross bridge,s until she got to them, but as far as she could see she didn't think she would bave any troubles; at any rate she wasn't looking for it. By no means the least attractive part of the furnishings of the bungaJuw will be the articles which Miss Chubb has made herself in the manual arts course <It the college. In fact it might be safely predicted that nearly all of the furnish-ings will be in the line of handicrafs.-l\""ew York Sun. To Prevent Theft of Stamps. An order has been issued by Postmaster General l\Jeyer permitting the perforation of postage stamps with initials, signs or numerals, as a means of identification so as to pre-vent theit, hut not for advertising purposes. ~- -- --~-------------- -- -- -- -- - - -- -- -- ------------- 32 7iR-T 1oS' ...7I..l'J 1 ; z,.. .----~----- I ------,------ • MUSKEGON, MICU. Moon D6Sk Go. I,I I OffiCE DESKSJ NEW sTYLES FOR SPRING SEASON Line (Ill sale in New Mal1ufliChlrers' Bulldil1G. Gral1d Raoids. •I ,-:.-------- , -1 HAND CIRCULAR RlP SAW No." SAW (ready for cToss-cuUil1g)~ No.2 SCROLL SAW MORTI$ER COMBINED MACHINE Complele OUIli! Of HAND and FOOT POWER MACHINERY WHY THEY PAY THE CABINET MAKER He ~an save a manufacturer's profit as well as a dealer's profit. He can make ln6re money with less capital invested. He can hold a better and more satisfactory trsde with b is customers. He call manufacture in as good t;tyle and finish, and at as low cost as the factories. The local, cabinet maker has been forced lnto only the dealer's trade i!.nd p(l.fit, because of machine manufactured goods of factories. An outfit of Barnes' Patent Foot snd Hand-Powet Machinery, reinstates the cabinet maker wlthadvantages equal to bis competitors. If desired. these machines will be sold on trial. The purchaser can havoeample time to lest them 1n hh: own shop and 011the work he wishes them to do. .n~8cripti1J~catalogue and price tist free. W. F. II. JO"N BARNI'S CO" 654 Ruby St .. Rock1'8rd, III, FORMER OR MOULDER HAND TENONER • No.3 WOOD LATHE No.! SAW {-readyfor rIpping) No.7 SCROLL SAW Husband and Wife Sleep Over Coffins. How lNotl1d you like to sleep over your own coffin every nigJlt? For a husband and wife to have caskets for them-selves wh1ch they keep in their home ready to receive them when the last SllnU1101lS comes seems extraordinary. That they should kcep the coffins under their beds and steel) over them at nig;ht seems almost beyond reason. l{et Charles C. Breuer and his ",vdc, 1.\1rs. Georgia Lee Breuer, residents of Cinicil1T1ati's fashionable suburb, Clifton. and reputed to be ""orth $I,OCO,COO,arc doing all these things aed think nothing' of it. At the nrst mention of the subject \Jrs. Breuer raised 11('1' hand:::, alolt with a cry of hor.ror, but herhushand stood linn in his reS01u-tion, carried it ant, and now she thinks no more of the coffins under the bed than if they were shirt ""aist boxes. 1-1ontl1" ago 11r. Breuer, fearing that death might overtake'. him and his wife without proper preparalions, g:{v<:. the order to an 1111dertak- C1" and hl.d JWlldsome cof-fins made. The c<lsket:.; are of solid mahogany, lined ''lith copper through-out. and especially pre-pared for hermetical seal-ing. Thf two casket,; cost $500 each. The copper lining is ne<lrJy three-quar-ters of an inch thick, so as to stand thc corroding elements ill the earth for thousands of years. ,,'lith proper embalming Breuer is connc\e,nt that the bodies of himself 'lnd wife will remain in their natural state for centuries. Besides having the coffins lTl.ac1e,Bruer has arranged '",ith the undertaker for the emhalming and every detail of the burial, even to depositing the dee<l for the burial lot, letting the contrar.::l fOf the digging" of the graves and the bnilding of a massive mOllmtJent. The btter is now being hewn out of granite. Not only have the arnlIlgcmellts been c:ompleted,but the bills arc already paid and the receipt placed in a s<lfe.deposit box. th. Breuer makes no secret of his funeral arrangements. ;o'\Vhy shouldn't I be prepared? J'rn living ,veIl JlOW amI want to be sure that my wife. and I will be buried right wllen we die. 1 don't care about all the fuss usual at fuueraL". \iVhat T want most is to be housed well under six feet of ('axtl! and not be put away within a flimsy coil-in that returns tu dust within a few months. Sarah Bernharclt used to sleep in her coft1n. Li Hung Chang always tr~vc1ed around the ·world with his coffin, ''\Thile many other celebrities af(~ mak-ing similar prq)arations.," declare,s Breuer. "\,Ve ''''ant to be ready for death at any moment." No. 160 Ladits' Desk. Made by Oliver & Co., Allegan, Mich. Good Values in Kitchen Cabinets. For good medium priced kitchen cabinets and parlor desh, hard to beat, try the line of the Buchanan (f,lich.) Cabinet Company. Their catalogue, recently issued, shows a large line of these goods. . The kitchen c<:lbinets range in price from $4- to $15.50 and the desks from $3.50 to $12.50. They are made in oak, satin -...valnutand birch. The COl1struction and finish arc equal to many lines that are higher priced, and Albert Rich<lrds, the manager. has the experience and judg-ment to knm'lr just .vhat the merchant can sell and makes his prices right. He'>; a success. I IT'S BETTER TO I BUY TlfE BEST Buffets, Combination Buffets, China Closets Combination Bookcases, Library Bookcases I I Rockford II Chair and Furniture Company Rockford, Ill. I Ft.;!!!ine tJ!I exhibition in July, 3d Floor, Blodgett I Block, •Gralli Ropidf. Mhh. I • • 33 • • 34 r The "ELI" FOLDING BEDS ~~~rl\-R~I'l,.~~~ No Stock complete without the Eli Beds in Mantd. and Upright. ELI 0 MILLER &. Co "'.a".vtlle, J"d'.". • • Write for cuts and prices ,,,._..-O_N-S-A_-LE-.-IN_-F-UR--N-I-TUR-E-E-XC-HA-NC-E, -C-HIC-AC-O. • Dining and Office TABLES Large new line ready at the opening of lhe Season. We guarantee the prices put on our goods June 24th through the Fall Seaton. I Stow &Davis Furniture Co. GRAND RAPIDS, MI~IGAN Fotuth Floor BIeJd.til;ettBldg. •,I EVnNSVlLLL Evansville. 1no" M:1Y ZO.~Collditiol1S in tile E\'ans·ville furnir.ure market have not improved to any great extent, a1- tllOUgh the manufacturers are of the Opillioll that business ""ill pick up gradually with the coming of good weather. The floods and unsettled weather of March and April did much to dcmoralize business. Texa:;;, where a great detll of Fv~msville furniture is sold, has been "off" for some time" ow-ing to the fact t],at the planters are holdillg their cotton ;wo mon
- Date Created:
- 1908-05-25T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 28:22
- Notes:
- Issue of a furniture trade magazine published in Grand Rapids, Mich. It began publication in 1936. and MAGAZINE FRED E. HILL Trailer-travel intrigues him. (See page 9) Two dollars a year 20 cents a copy MAY-JUNE • 1937 Grand Rapids, M i c h i g a n MORSE QUALITY IS PROFITABLE These men to serve you: Joe N. Ball Fred A. Nelson George F. Collins Joseph Griswold, Jr. Ralph D. Morse Chris Perkins N. H. Bryant TRUE GRAND RAPIDS CABINET MAILING C*&fi " A-21048 Character merchandise such as that built by Ralph Morse, establishes prestige, instils confidence in your store. In addition, it affords you an opportunity for making a decent profit on a steady volume. STYLE SUPREMACY is a paramount feature in this truly distinctive line of living room pieces. Long recognized as a leader in the creation of this type of merchandise, the line will again command the earnest attention of buyers visiting the Grand Rapids Summer Market. New — unusual chairs, sofas and love seats will be displayed in our space in the Keeler Building. RALPH MORSE FURNITURE CO. GRAND RAPIDS MICHIGAN We appreciate your mentioning you saw this in FINE NOTICE— All prices quoted on illustrative and advertising pages in Fine Furniture are "number"-(double whole-sale)- thus making the cost to legitimate home-furnishing merchants one-half the quoted prices, subject to regular terms. PLEASE REMOVE THIS SLIP— . upon opening Fine Furniture so that tha magazine may be used freely with the consuming trade. Due to price increases announced by manufac-turers, prices quoted are subject to change without notice* John Widdicomb Presents .. . THE QUALITY GROUP Dealers in quality furniture select John Widdicomb ensembles for the dining room and bedroom, realizing that the long-estab-lished recognition and reputation for distinguished furniture is an assurance of exquisite craftsmanship, artistic beauty and enduring service. We invite your inspection of the QUALITY GROUP at our factory showrooms in Grand Rapids, Michigan. D THE BEST in FURNITURE ENDEAVOR JOHN WIDDICOMB COMPANY Grand Rapids Mich. We appreciate your mentioning you saw this in FINE FURNITURE FINE FURNITURE SENSATIONAL SELLERS at the Spring Market in Grand Rapids No. 194-T. Price $9.50 In Lots of Six or More. One Shipment Top 17" x 27" —Height 20" No. 423-T. Price $11.50 In Lots of Six or More, One Shipment Top 18" x 28"—Height 20" These two tables are made with either five-ply walnut or mahogany tops. Trays are made of either solid walnut or mahogany with double strength glass. FAST SELLERS EVERYWHERE Above prices are quoted in lots of six or more in one shipment. Either or both tables can be in-cluded in these orders either in mahogany or wal-nut or an assortment of both. If you want quick turnover and a good profit, order a liberal supply of these two tables today. Prompt delivery assured. FALCON MANUFACTURING COMPANY BIG RAPIDS MICHIGAN FlN€ FURNITUR€ the Homefurnishing Magazine from the Furniture Style Center of America VOLUME 2 1937 NUMBER 5 GEORGE F. MACKENZIE. President PHIL S. JOHNSON, General Manager ROD G. MACKENZIE. E d i t o r -MAY-JUNE-Boiling Wake Page Nine Furniture Frolics It Was a "Mum" Market... 4 9 12 13 Sales Promotion and Advertising, by Ralph Spangler. . . . 14 Trying On the Livability, by Ruth Mclnerney 17 The Sketch Book, by Helen Park 18 Historical Examples from the Metropolitan 20 Furniture — Its Selection and Arrangement, by Phyllis Field 21 Published monthly by the Furniture Capital Publishing Co., 155 Ottawa Ave., N. W., Grand Rapids, Mich. Acceptance under the Act of June 5, 1934, authorized April 30, 1936. FINE FURNI-TURE copyright, 1936. Eastern office: R.K.O. Bid., 1270 Sixth Ave., Room 906, New York City, phone CIRcle 7-4339, S. M. Goldberg, representative. Chicago office: 307 N. Michigan Ave., phone CENtral 0937-8, Bassler & Weed Co., representatives. Subscription rates: $2 per year in the United States and American Colonies; $3 in Canada and foreign countries; single copies, 20 cents. We appreciate your mentioning you saw this in FINE FURNITURE i o r M A Y - J U N E . 1937 ESTEY VICTORIAN for... Charm Utility c j With the growing appreciation for the finer 19th Century furniture, ESTEY developed this authentic, hand carved, exquisite Cherry finished group. Buyers at the May market acclaimed its excellence in interpretation. SHOW ROOMS • FIRST FLOOR WATERS-KLINGMAN BLDG., GRAND RAPIDS E S T E Y M A N U F A C T U R I N G CO. O W O S S O , M I C H I G A N We appreciate your mentioning yon saw this in FIXE FURNITURE FINE FURNITURE THE BOILING WAKE Appreciation We like very much the space you so kindly gave us in the March issue of FIXE FURNITURE, and want you to know that we appreciate your interest in us and our furniture. F. J. O., Holland. Mich. Again — Public Shows Received my issue of FINE FURNITURE the other day and \ noticed on ''Page Nine" the article on homefurnishing shows. Why couldn't the manufacturers, for a week, dur-ing cither July or August, hold a represent-ative furniture exhibition open to the pub-lic and the tourist trade.' When I was at Klingman's in Grand Rapids, we used to have many tourists come into the store just to see some Grand Rapids furniture. Many of these people had gone out of their way to make the trip. It's surprising the prestige which the name holds all over the country. The automobile manufacturers put on a yearly show, open to the public, and it's one of the greatest promotional schemes ever. Xo one outside of the furniture business has much of an opportunity to see line furniture, and it's a shame, because I believe such a show would boom the industry. People are really interested. H. L. K... Detroit. Mich. Thanks The writer wants to take this opportunity of thanking you for the splendid manner in which our ad was presented in the April issue of FINE FURNITURE. G. F. C , Grand Rapids. Mich. Suggestions Accepted The April issue of FINE FURNITURE re-ceived and we wish to thank you for the many nice things you said about the tinder-signed. Occasionally we meet Phil Johnson and have discussed with him some suggestions as to FINE FURNITURE which if they could be worked out would be better for your com-pany and the industry. We are glad to note that you are doing well and wish you all the success in the world. H. H., Grand Rapids, Mich. Defending Decoration P. M. J. of Xew York City does not seem to approve of FINE FURNITURE MAGAZINE endeavoring to enlighten furniture salesmen upon a very important phase of their busi-ness. Personally, I think that all manufac-turers as well as salesmen of housefurnishing commodities cannot know" too much about every phase of interior decoration and the principles it involves. I grant, too, that ad-vertising ideas such as Mr. Ralph Spangler has been laying before your readers is also most essential. The fact is, that everyone engaged in the business of homefurnishing. from the manufacturer to retailer, would do well to study a good many subjects which, if better understood, would help to greatly improve both our economic as well as social order of living. I thank you for your support of my ef-forts to help homefurnishing salesmen- help themselves with your head to P. M. J.'s letter— "What —Xo Meat?" "The Boil- MARKETS Chicago New York June 21 to July 2 Grand Rapids June 30 to July 15 Chicago Furniture Mart and Merchandise Mart July 5 to 17 High Point July 19 to 31 New York Floor Covering Opening July 6 to 17 Los Angeles July 26 to 31 Boston Fall Furniture Show Aug. 30 to Sept. 4 ing \\ ake" is certainly an excellent medium through which you are able to see every type of person's point of view, and it helps to spur action and thinking. I hope you continue the column, and I would like to see Ray Barnes' work each month — he is a genius in his line. Also glad to see that you intend to con-tinue the publishing of photographs of Metropolitan Museum pieces—• this is an excellent feature, as are many others in FINE FURNITURE. P. F. C , Winnepeg. Can. 0 Socco You better stop the presses, or I'll send Dave Evans over to fight it out with you. In X. Y. s-1539 C versus T., the likes of you get SOCCO. Why not let me live (or die) in peace or pieces? C. B. C , Grand Rapids, Mich. Free Meal I was very much interested in the article which you ran on page 18 of your April issue and appreciate the publicity you have given us. Be sure to plan to have luncheon with us at least once during the coming market. T. K.. Grand Rapids. Mich. He Cracks Our Chin! Interesting, if true. You stick your chin out in fine italic style. But you needn't be scared. I wait for voluntary pay increases, and my newspaper has outwaited me for 23 years; mebbe my magazine will also. But it's nice to read about how good one is, as I say. if true. Furniture Frolicker, Grand Rapids, Mich. Due to uncontrolled circumstances, Furni-ture Frolicker Barnes' page was omitted in March. The howl was great, so we com-mented upon it. Hence the foregoing.-— Editor. A Wrong by Four Years I note my "imprint" on page 33 of your April issue, and wish to say it will be no detriment to our store, only a slight correc-tion as to years. The writer has been in business 52 years (instead of 48), 49 in Binghamton, and we expect to celebrate my 50th anniversary here in 1938. S. C. R., Binghamton, N. Y. Infant Takes a Bow We want to tell you how well pleased we are with the set-up of our ad in your April issue. We think it very attractive. We congratulate you on your first birth-day and extend our best wishes for the future success of your very fine publication. J. E. C, Grand Rapids, Mich. Bouquets My sincere congratulations are extended to you on the first anniversary of the publi-cation of FINE FURNITURE MAGAZINE. The progress that you have attained for this publication during its first year is outstand-ing and predicts a long, healthy and suc-cessful life, and one that is helpful to Grand Rapids and its furniture industries. H. C. L., Grand Rapids, Mich. TTTTTTTTTTTTT JUST ASK U S . . . If you are in need of FURNITURE HOUSE FURNISHINGS SALESMEN Either in your store or factory, for any information pertaining to the Furniture or Housefurnish-ing Industry, JUST ASK US FINE FURNITURE 155 Ottawa Ave., N. W. GRAND RAPIDS MICHIGAN AAAAAAAAAAAAA for MAY-JUNE. 1937 II ORP / THE SIGN OF vu2ed v in FINISHING MATERIALS NEW FINISHES ECONOMY METHODS We appreciate your mentioning you saw this in FINE FURNITURE FINE FURNITURE nnouncina THE ONE HUNDRED AND TWENTIETH SEMI-ANNUAL FURNITURE MARKET AT GRAND RAPIDS June 30th to July 15th, Inclusive C* /"HE largest number of representative %^/ buyers ever registered at a Spring Style Market was in attendance at Grand Rap-ids, April 28th to May 8th, indicating the interest in better furniture that is spreading over the country. The kind of furniture for which Grand Rapids is traditionally famous is getting the call today. Several new and recognized lines made their first Grand Rapids showing in the Spring Market and a number of new nationally known lines will be on display in the Summer Season. There will be an unprecedented array of attrac-tive promotional merchandise — furniture that will run your volume sales to new profit peaks during the fall months. You are cordially invited to attend the Summer Market, June 30th to July 15th, inclusive. Write today for complete information and reser-vations. GRRI1D RflPIDS FURniTURE Exposmon flssocifmon We appreciate your mentioning you saw this in FINE FURNITURE f o r M A Y - J U N E . 1 9 3 7 AIR-CONDITIONED: KEELER BUILDING KEELER BUILDING FEATURES Designed exclusively for exhibiting of furniture. Fireproof. AIR-CONDITIONED. For your convenience: free checking, telephone switchboard, and a complete personalized service. As an outstanding furniture merchandising and style headquarters, the KEELER BUILDING contains more individual room settings and complete house and apart-ment groups than any other exhibition building. In keeping up with the times, we have established a com-plete air-conditioning system for the comfort and bene-fit of buyers. We invite you to inspect the latest achieve-ments of the leading manufacturers at Grand Rapids' most modern exhibition center, the KEELER BUILDING. LIST OF EXHIBITORS Baker Furniture, Inc. Barnard & Simonds Co. Bent Co., George B. Bigelow-Sanford Carpet Co. Clore & Hawkins Colonial Mfg. Co. D'Archangel Uph. Co., Jn. N. Fine Arts Studios Furniture City Uph. Co. Grand Rapids Bookcase & Chair Co. Grand Rapids Upholstery Co. Hexter Co., S. M., The Kamman Furniture, Inc. Kaplan Furniture Co. Kindel Furniture Co. Kittinger Company Miller Clock Co., Herman Miller Furniture Co., Herman Morse Furniture Co., Ralph Nicholson Furniture Co., K. Paalman Furniture Co. Pava & Company Stanley Chair Co. Statton Furniture Mfq. Co. Vander Ley Brothers Wood Products Corp. ALL EXHIBITS AIR-CONDITIONED KEELER BUILDING GRAND RAPIDS MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE FINE FURNITURE THIS CHIPPERDIILE SECRETAIRE HMOTHER . . . Qolonial Reproduction In this superb secretaire . . . reproduced from an original in the Partridge collection, London . . . Colonial craftsmen evi-dence again their inspired artistry in mahogany creations for the home. Made of solid Honduras mahogany, expertly crafted and finished, this piece reflects many of Thomas Chippendale's finest motifs. The delicate fretwork, reminiscent both of Gothic and Chinese influence, and the Continental shaping of the carcase, are characteristic of this master craftsman's technique. Because all Colonial creations . . . whether fine traditional or modern occasional pieces, reproductions of priceless originals, or distinguished hall clocks . . . are thoroughly practical and appropriate for today's interiors, as well as authentic in style, they appeal irresistibly both to the practical- and to the decorative-minded consumer. Interested dealers are invited to write for full details. COLOMRL fltanufflauRinG Compnnv ZEELAND MICHIGAN SENSATION of the GRAND RAPIDS MARKET 11 Upholstery Company line is the hottest in Grand Rapids or Chicago THE PRICE WILL SURPRISE YOU Said a buyer from one of the largest -midwest stores: "The J. Bart 71 " •" ir Watch for Our PROMOTIONAL CHAIR to be advertised in June Fine Furniture Magazine. Or, write for photograph and price, NOW! 9 Our construction is quality plus; solid mahogany frames, moss and hair-filled, springs tied eight ways, barbed tacks used on all webbing, sateen platform and hand-stitched edges. DISPLAY 6 th FLOOR FINE ARTS BUILDING Suite No. 2125 J. BART UPHOLSTERY COMPANY, Inc. GRAND RAPIDS MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE f o r M A Y - J U N E , 1 9 3 7 NINE THE OTHER SIDE Because of its editorial aspect we are printing the follow-ing letter received from the manager of an eastern furniture store, on this page, rather than in the "Boiling Wake," where such material ordinarily lands: "A few months ago the Reader's Digest published an article, the substance of which was that any customer who purchased retail was a 'nitwit, a fool, or a person lacking in intelligence'. I believe that as long as they published the article, it is the duty of such magazines as yours to take up with them and let them see the other side of the story. "As I picture a retail store, particularly our own furniture store, we render a real service to our community—a service that is vital and necessary for the life of the community. I also do not believe that there could be any cities or towns without retail stores to serve the customers. "I cannot understand a customer wanting to buy a pound of beefsteak and going to the slaughter house to obtain it. I cannot imagine a person needing a mattress in a hurry who would travel to some mattress factory to have one made for him. "As an illustration, I understand that Swift & Co. makes a net profit of about 1/10 of a cent a pound on their entire volume of business. Again, understand the confusion that would come about or would exist if we did not have such large concerns, such well-known reputations, who in turn supply their products to legitimate retail outlets and make is convenient for our customers to obtain merchandise of known quality, at a much lower cost than if they were to try to obtain these products without retail stores to serve them. "I also believe that the retail stores are a tremendous source of employment in most communities, where people are trained efficiently in their work — to such an extent that the ultimate cost of an article to the consumer is consider- Though other pages bare the minds Of many men, the credit or The blame I'll bear for what one finds On this, Page Nine.—The Editor. ably less than if purchased through channels other than retail. For example, a party wishes to buy a bedroom suite, which they do from a source other than retail. Imagine their chagrin upon receiving the suite to find one of the legs broken. Now they have no recourse, but if they had pur-chased this suite from a legitimate dealer, the store would have made good." ff 'NO-SALE" SUCCESS Perhaps you recall that a year ago, following the February sale, John Wanamaker's issued the startling announcement that semi-annual sales were out. Never more would the news columns blat special discounts and bargains during February and August. You bet you remember, because almost every merchandise man across the country laughed up his sleeve. "It can't be done." Now with the plan in operation a year, the laugh appears to have boomeranged, if the figures are any indication. February, 1937, ahead of 1936; March, 1937 —and last year's volume was far from being sluggish — topped 1936; while this year's April doubled the same month in 1936. So much for figures. Now for the story back of them. Actually, it's a simple one, because it's nothing but intel-ligent merchandising. The continual drip, drip, drip of advertised "year-round low prices at Wanamaker's." No longer does Madame Consumer have to wait -feverishly for special sales in order to secure special values. Advertising copy is not restricted to featuring one day's special group, but sells the entire furniture department, coupled with correlated merchandise from other departments. ff AN ARTISAN-EXECUTIVE (The Man on the Cover) ASHOT rings through the snow-splotched forest! The slim legs of the fleeing deer crumple under him. Patience and skill have once more been rewarded, and the hunt-er steps from the thicket to claim his prize. That is exactly the big thrill of life to Frederick E. Hill — "Ted" for short — and he has been the lucky nimrod many times. For Ted is a seasoned huntsman, as well as being an outstanding furniture de-signer and the president of the Has-tings Table Company. Hill has reached his present position in the furniture industry by tempering the fire of his ambition with cool com-mon sense and good judgment. Opportunity • It was while he was employed in the decorative department at W. K. Cowan in Chi-cago that the many possibilities of specialization in furniture design-ing lured him from his broader field of decorative designing. Employ-ment at the Imperial Furniture Co. in Grand Rapids, Mich., brought the desired opportunity to exercise his unusual designing talent in the styling of furniture. Fourteen years ago he became affiliated with the Hastings Table Company of Has-tings, Mich., where he now holds the office of president and continues to contribute his fine designs to the industry (for he is also actively engaged in designing). Ideals ' No other occupation has ever appealed to Mr. Hill, for he is proud to be a part of the home-furnishing business, which, he be-lieves, plays an important role in the social and educational progress of the world. "Environment," he asserts, "largely determines char-acter; and wholesome furnishings create a wholesome environment." Hobbies • In addition to his favor-ite sport, hunting, he enjoys golf, trailer outings, and other activities in the out-of-doors. Applying the cooperative principles of true sports-manship and the vigor of outdoor life to his work, he has built his career upon a philosophy of giving his efficient best for the progress of the entire furniture industry and the welfare of his fellow men. Born fifty-five years ago in Con-necticut, Hill now lives in Hastings, is married, has two children — one of whom, Frederick, Jr., is a furni-ture designer and the secretary of the Hastings Table Company. 10 FINE FURNITURE 276 Chair 358 Settee ictorian Following the dictates of customer de-mand, the Michigan Furniture Shops were among the first to re-create the elegance and dignity of that period in history known as Victorian. In view of the Victorian vogue, the large as well as the small homefumishing stores in the country are reviving the aristocratic atmosphere of a former generation with complete Victorian ensembles. SEE OUR COMPLETE LINE AT THE SUMMER MARKET, JUNE 30 to JULY 15 These designs are all reproductions from originals in the possession of the Michigan Furniture Shops anner 274 Chair 275 Rocker *\ Representatives: A. L. Brackett G. R. Gamble E. C. Gamble R. D. Thomas W. C. Evans G. D. Evans •s r 1\ . 1 273 Chair MICHIGAN FURNITURE SHOPS, INC. GRAND RAPIDS MICHIGAN Displayed at the Factory Show Rooms of Grand Rapids Chair Co. We appreciate your mentioning you saw this in FINE FURNITUKE * - * * IN r ^ _ „*..---••• •=•«.- r ii JJ FINE ARTS BUILDING Newest and Most Modern Exhibition Building in Grand Rapids Directly Across the Street from Panttind Hotel YEAR ROUND EXPOSITIONS DAY OR NIGHT Your product shown in the FINE ARTS BUILDING, Grand Rapids, is on display in a "hotel" for merchandise. Constructed for furniture display, it is the only building in Grand Rapids devoted exclusively to furniture exhibits. Floor arrangement, lighting, ventilation and the highest type of general service is conducted in the interest of the furniture and housefurnishing exhibitors. Fine Arts operating H n e A r t S a n d Corporation r * Pantlind Exhibition Buildings We appreciate your mentioning you saw this in FINE FURNITURE 12 FINE FURNITURE Lawrence H. Whiting CHAIRMAN OF THE f URN ITU HE MART, CHICA6D. A SOLCMER, AN ATHLETE, BREAKER. 0 F REOXP5- ONC-E 5OF.RDWEP ^l£, £<?<?, £><?<? <?N HIS OWN SIGNATURE AMP A1APE GOOD. 6R.IT S P E E P ANP THE " 601 NO" SPIR.IT AR£ THE KEyS TO SUCCESS OF THIS VERSATIi-E, COLOSSUS. Peter t. Kroehler KROEHLER /MANUFACTURING CO. Arfhur Kj'rkpa trick HIS DAD TO START IN FURNITURE BUSINESS SN1TH HIS FQR-MEPs^ 5O^a?tMASTER., IH l^93 SINCE THEM, fROM OIUAH COUCHES TO MODERN PIECE5, WITH PLANTS OVER. U.S. AMP JU£T ANOTHER WHO CAME FROM THE FARM. 6RANP RAPWS SCHOOL. OF PE5I6NIN6 AMD SENIORMP/M&ER. ANP KIIRKPATRICK, DES16NECS. tfASTRAVELEP AT HOME ANP A&ROAP. RELAXES WITH-60LF CLU&S ANP F^f+AOPS/ANP ENJo/S IRISH STEW. UNF0LPIN6 OF ANCIEMT SIGN? ANDPE5/6NS, HIS HOE>&y. Robert Lee j NORTH-MEHORJOAV FUR.N. CC. KANSAS CO"/, &EGAW AS A SALESMAN ANP CUMBEP THE LAPDER. TO OHl£F EXECUTIVE POSITION-CP- CRGANirER- O F THE &RAND PLAPIPS FURNITURE INSTITUTE. HCLPS IN SEVERAL &USIME5S FIRMS. HEAD OF I<AMSAS CiTV SCHOOL &OARP. f o r MAY-JUNE. 1937 13 IT WAS A "MUM" MAY MARKET BUT BY NO MEANS A "BUM " ONE IN ATTENDANCE OR BUYING T\ STRANGE, constrained con- Ziservatism on the part of both buyer and vendor pervaded the May Market showings in both Grand Rapids and Chicago. The manufacturer was chary of guar-anteeing prices for any length of time. Although, as a rule, his or-ders were about "caught up," he was making no rash promises of immediate delivery. While, in de-pression times, he strove to keep his chin up off his lap by lifting the corners of his mouth in a brave grin and kidding inquirers (and him-self) that it was a "swell market — best in years — things are sure looking up," this May showing he was extra-cautious not to brag about orders placed. This in itself is paradoxical because, oddly enough, a great many exhibitors, both in Grand Rapids and Chi-cago, actually enjoyed the best mar-ket in many years. This hesitancy, particularly on the part of Grand Rapids manufac-turers, was no doubt due to the ticklish strike situation and the effect it might have on demanding employes. Buyers • On the other side of the picture, retailers were cautious about placing any unusually large advance orders for merchandise. Those from most metropoliton areas especially were waiting to see how the strike furore would affect their own trade and to what extent it would diminish the volume of Sum-mer selling. Then, too, retailers' stocks were not as depleted as much as might have been expected. This condition also has its basic cause in labor difficulties, making them-selves widely felt in resale of all commodities — particularly of lux-ury goods. Slump • Contrary to some pub-lished reports, retail business has NOT been generally favorable dur-ing the first quarter of 1937. But buyers feel that amelioration of labor difficulties generally will again flash a welcome green light. That interest in new merchandise was at a high pitch, and that the July markets will be better than well-attended is certain, however. TURN TO QUALITY American homes will be improved in the next six months in the char-acter and quality of furniture which will move from factories into retail stores. The May market "stepped up" all furniture in fineness of style and worthiness of construction. There was little demand in Grand Rapids for "low end" merchandise. On the other hand, there was activ-ity in the upper brackets, reaching as high as $4,000 and $5,000 retail, for dining and bedroom groups. In the better grades of commercial fur-niture there were more sales of suites costing retail between $500 and $1,000 than have been recorded at any mid-season market for ten years. May records were shattered at Grand Rapids and Chicago. Price increases of from 5 to 15 per cent over January's levels were encountered in most exhibit spaces, although several manufacturers did not boost prices directly. Merchandisers were just as in-sistent as ever upon sweetening their stocks with Modern styles, mostly for bedrooms, although the recent Coronation furore was the probable cause for a distinct revival in Eighteenth Century reproduc-tions. These designs were widely shown and substantially purchased in both market centers — more briskly, in fact, than at any time within the past four years. French Revival • The return of better times also revived interest in French furniture which usually rides the crest of the prosperity wave. Considerable French furni-ture, resplendent with satins, dam-asks, inlays, marqueteries and carv-ings, was shown. A general trend toward traditional furniture, fine upholstery, and quality merchan-dise heralded the return toward better times and more graceful living. French Provincial styling, while not definitely expressed in entire suites to any great extent, was shown In certain refined lines on legs of tables and chairs and case pieces, touches of hardware, and a new "Provincial" finish. Only a few case goods lines showed suites which they claimed to be entirely French Provincial in nature, but the "Provincial influence" as it was ex-pressed, spread itself into uphol-stered as well as case goods lines. Bedroom and dining room lines for the most part stressed Eight-eenth Century English, Queen Anne and French in the higher price brackets. While the Eighteenth Century groups predominated in mahogany a strong tendency toward walnut in French suites was noted. Modern, which has now become entirely rationalized — fre-quent experiments and repetition of good basic designs having cor-; rected most initial faults — has al-most completely replaced borax and settled in the medium and lower price brackets. However, practical-ly all case goods lines, regardless of price, include some modern suites in their selection, and a few quality lines continue to stress certain modern designs. Southern Colonial suites with four-poster beds, wood-framed oval mirrors and heavy spiral turn-ings in solid mahogany or mahog-any veneer appeared as open stock suites in a number of lines and were reported to have received an excellent reception from buyers in the South and Southwest. Finishes * New finishes on maple — blond colors, honey shades and a new smoky tone — as well as col-ored enamel trim and new uphol-stery, excited a renewed interest in this type of furniture. Fruit-col-ored leather slip seats were used on chairs of dinette and dining room groups made of blond and honey maple, and oyster white and pastel tinted oak. While the majority of furniture continues to be scaled to apartment size, there was a tendency to intro-duce some of the more massive pieces to fill the demand for furni-ture for the larger homes. A num-ber of 54-inch vanities, 98-inch tables and extra large arm chairs made their appearance. DAYS "~ •BBSS • » M i l ,!•<,, SALES PROMOTION and ADVERTISING With the May markets come a reminder that it is high time to get ready for the semi-annual sale, so this month Mr. Spangler continues his series with . . . V. Promoting the August Sale by RALPH SPANGLER RALPH SPANGLER, sales promotion and advertising manager of Harbour-Long-mire in Oklahoma City, borrows ideas from all parts of the year to illustrate this article on August promotions. •"THERE are two types of August J. Sales — the first, devoted pri-marily to clearing slow stock, and the other to promoting special pur-chases. Many of you, who follow the latter policy — are already well into plans for that event. Whether your sales will feature ,os».v» = « *>#£ f o r M A Y - J U N E , 1 9 3 7 15 markdowns, or promote merchan-dise specially purchased to sell for a profit — the rapid advance in wholesale prices increases your diffi-culty in creating a sensation. It is hard to take severe mark-downs on merchandise which is rapidly increasing in value. And distressed merchandise — you know that story well. This year, the advertising man will need to dig deep into his bag of tricks if he startles his audience. First, Your Plan • You will have larger sales quotas for August than the month before. Most stores base the advertising budget on the month's planned sales. So you ar-rive at the amount you can use, to do the job. The eternal question is how heavy to hit the opening. Some stores use from three to twelve pages or more. Most stores find it necessary to use from two to three times as much space as usual, to impress the public with the impor-tance of the event. There are two dangers in over-doing the start. If your event is to be a month long, you may not have enough money to keep up the pace. And unless your sales staff can easily be expanded, you may draw more prospective buyers than you can serve. Some authorities suggest 45% of your budget the first 10 days, 20% for the next 10, and 35% for the final period of the month. Be guided by your past experi-ence, your competition, and the sales program planned. We have had excellent results with a three-page start, in each of our last five or six semi-annual sales. NOTE THIS—YOUR PUBLIC WILL ATTACH NO MORE IM-PORTANCE TO YOUR SALE THAN YOU DO! If the amount of newspaper space used, the headlines, illustrations, merchandise offerings, floor and window displays are much the same as usual, you can expect little more response than usual. To get atten-tion you must do the unusual. When you buy a page in the newspaper, it is only white space. What it will do for you, depends on what you do to it. Your best attention-getters in the newspaper are headlines and pic-tures. Occasionally you see a suc-cessful day put across without a picture. But few furniture stores try that two days in succession. 16 FINE FURNITURE RUARY "HSALE Just 30 Stunning MODERN BEDROOMS 88.75 Wednesday NigH ^.,'iit-"™*''"^,"!.-— • • * " Selling the Sale • Let me repeat. Your public will attach no more importance to a sale than you do. Realizing this, many good promo-tion men are devoting real effort, before the official opening, to sell-ing- the sale. Many combine that effort with institutional selline, be-lieving that the more your public thinks of your store, the more re-spect they will have for its offerings. In the Ads Pictured • Lammert's (St. Louis) use a 5 x 14; Robinson's (Detroit) a o x 15; Joseph Home (Pittsburgh) a page — each selling the sale — -zathoiit mentioning a price! Lammert's exploit a group of market samples in an effective 5x16 space. In a fix 14 space. Hecht's (Washington. D. C ) drive hard for the last two days. McCreery's (Pittsburgh) in a clever layout, plav the ''Rising- Prices" story. Gimbel's (Pitts-burgh) pictonally tell the story that prices are up and devote most of the page to selling their sale. For clearance purposes, Freder-ick and Nelson (Seattle) do a mas-ter job with an idea much in vogue now — that of picturing a section of the store floors. Gimbel's (Milwaukee) skillfully handle a special purchase of chairs. (Continued on Page 23) f o r M A Y - J U N E , 1 9 3 7 17 "7/y/ng-on" THE LIVABILITY Dear Dealer • Let's go shopping at your competitor's, disguised as a couple of customers . . . thought you'd like the idea. Chance to see what the old rascal is up to. And all we do is put on a pair of not-very-rose-colored glasses and our identities are as veiled as a Victorian widow. But, ouch! Right away we're see-ing things through the customer's eyes. Never mind, we'll get used to the glare, and once at your competi-tor's, let the Kleig lights blast away. More candle-power to you, old searchlight. Solicitude • Look! Your neighbor furniture store is announcing a new model home setup, "Hathaway House," to which the public is cordially and heartily invited. Public, that's you and I, Mr. Dealer. Let's go in. Salesmen to the left, salesmen to the right. Smiles as warm as a politician's palm. "No, thank you, we're merely here to inspect the model home. Thanks, no. We're just looking." We ought to have used stop-and-go gas, Mr. Dealer — for city driving, you know. But carry on, you'll toughen and soon be as hardened as a candid camera-man . . . Oh, all right. Might as well stop and let this salesman tell us about the studio couch that turns into a bed at the first yawn . . . What's that? But you absolutely refuse to hark to the tale of the washing machine which does everything but sew back the buttons on father's shirts? Fifteen minutes — twenty minutes, and still Hatha-way House seems far away. Time and tied — hand and foot. But what a shame not to give the nice dem-onstrator a chance to show that a happy marriage depends upon whether or not the Sunday roast is cooked in an electric oven, and see the salesman just pining away with information about mattresses that take ten years off your age every night, until at the end of a week you're practically ready to go to sleep m the infant's crib. Furniture Becomes Furnishings • Say, we're here. And what a cunning cote it is! Hathaway House hath its way with a customer's heart. That floorful of mer-by RUTH McINERNEY Disguised in a pair of "not-very-rose-colored glasses." our Customer's Viewpointer takes a dealer friend on an excursion through a competitor's model home, points out that many model homes are too much model, not enough home, objects to not being permitted to test the sit-downess of the highly-advertised chairs. Actu-ally, Miss Mclnerney is clamoring for an opportunity to "try on" the livability of the furnishings you're promoting. chandise we shouldered through outside, in here, re-assembles itself into familiar settings. Furniture be-comes furnishings. "Sagless spring construction on all upholstered pieces." Missouri being a state of mind, we suddenly want to be demonstrated to. Sagless. Non-Sit-down-Chairs • Upsedaisy, Mr. Dealer. The saglessness remains unproved. But notice the nice plump side chairs. We're always enthusiastic about non-dieted side chairs. "Wear resistant. Mahogany finish which does not show dust or marks." Alas, a neat little sign warns: "Please do not sit in the chairs." We'll never know just how sweetly supple those chairs are. Mr. Dealer, I see by the way you shift wearily from one foot to the other you're beginning to feel about chairs the way customers do. Affectionate. A chair, any place except in a model home, means "sit down". One of the biggest selling points about a chair — sit-downess. The big leather chair with the ottoman? I knew you'd be just dying to try it out. Seems as comfortable as a mother's arms, doesn't it. Lissom, understanding every curve and corner of the anatomy, especially considerate of the tired business man. "Dur-able, washable leather, solid construction throughout." Sounds reassuring. But hasten not, Mr. Dealer. There's a red cord stretched across its front. In any language it means "Keep off." I > ,\\V* The Pilgrim ensemble, de-signed b Alexander Bukolt, manufactured by Lullabye Furniture Corp., Stevens Point, Wis., displayed in the American Furniture Mart. 18 FINE FUBNITUBE THE SKETCH Beer... DUAL-PURPOSE MODERN DESIGNS ATTRACT ATTENTION IN ATTRACTIVE DISPLAY 7\ FURNITURE BUYER for a large eastern store XXrecently made the statement that the sale of modern in his department had increased 65/f over a year ago. He also averred that while there was much good low-priced modern merchandise his customers were now demanding better, higher-priced groups. For several months we've said there were only two stratas of contemporary furniture — high-priced and that made in the low-priced range. Now there appears on the horizon a movement to fill in the in-between brackets. Merchandise with individuality and a thoughtfully planned functionalism. At the recent Spring market Helen Park designed several groups for The Widdicomb Furniture Co., Grand Rapids, installed them in a completely new showroom, planned with the simplest of backgrounds but replete with color. Display of merchandise being the keynote, window effects and customary accessories were eliminated. However, in her "House for Modern Living" — an important feature of the display — Miss Park developed several rooms with the express pur-pose of demonstrating the interchangeability or dual-purposefulness of her designs. (Continued on Page 22) modernist . . . AUGMENTING our gallery of furniture women (FINE FURNITURE MAGAZINE, Aug., 1936 and Jan., 1937) is Helen Park, with her quiet charm, effi-ciency and distinctive sense of modern interpretation. Her plan-ning and decorating of The Wid-dicomb Furniture Co. showroom, in addition to the designing and styling of the new modern line, is a monument to this slender young lady's ability. "The House for Modern Living," installed in the Widdicomb modern display room as a medium for demon-strating Miss Park's idea of dual-purpose merchandise, elicit-ed well deserved attention. Not unknown to buyers at-tending the Grand Rapids mar-ket is Helen Park, who for four years has created the Ficks Reed Company's sparkling line of summer merchandise. She also designs and styles the modern groups of the E. Wiener Co., Milwaukee, line of upholstered furniture. Fortified with an artistic back-ground gleaned from the School of Applied Arts of the University of Cincinnati, and the Cincinnati Art Academy, which included a course in actual wood-working — primarily indulged in as a hobby, now a definite asset — Helen Park has designed theatrical cos-tumes, created and built custom-made furnishing jobs for clubs, hotels, specialty shops and apart-ments, devoted some time to toy designing and at intervals has HELEN PARK . . . for her an orchid; for a dog, a house. contributed articles on home-furnishing to national magazines. Her intelligent enthusiasm in endeavoring to gain acceptance for a more gracious interpreta-tion of what, for lack of a better name, we call modern furniture, is convincing evidence of the sin-cerity of Miss Park's professional aims. Modernist Helen admits an "awful" weakness for Gilbert and Sullivan's works, but sur-prisingly, her artistic talents do not include musical accomplish-ment; that her favorite sport is sailing, as evidenced in the smart boat bars designed for the Ficks Reed line this year; that her choice of authors is a composite of C. K. Chesterton, James Branch Cabell, John Galsworthy, with just a dash of Christopher Morley. For sheer uniqueness in creat-ing a dual-purpose piece of fur-niture we present Miss Park an orchid. A New York specialty shop with a client who had a small apartment and a dog, but no room for a doghouse, assigned Miss Park the task of solving the problem, which she did by designing a semi-enclosed occa-sional table having a shelf with a cushion thereon, thus affording the small-apartment pet a private room, the family another table. For a hobby, Helen Park is akin to the famous motorman who rode the street car on his day off — she designs her own clothes in her spare time (when-ever that may be). Further, she admits with pardonable pride that her favorite dish is of her own concocting — a mushroom omelette. f o r M A Y - J U N E , 1937 19 20 FINE FURNITURE HISTORICAL EXAMPLES FROM THE METROPOLITAN At the top is a walnut sofa, uphol-stered in mauve velvet, made for "Stenton," home of John Logan, Ger-mantown, Pa., governor from 1674 to 1761. Second is an American sofa, Sher-aton influence, mahogany, and made in Salem, Mass. I !-'i'i r I Third is a Sheraton style sofa in mahogany and satinwood on maple, made in Newburyport, Mass. 7 At the bottom is a mahogany sofa, upholstered in quilted linen taken from the Beekman House, Van Brugh St., New York City, made before 1750. f o r M A Y - J U N E , 1 9 3 7 21 FURNITURE... ITS SELECTION AND ARRANGEMENT FURNITURE salesmen most certainly have to be individuals of untiring endurance to be able to appease "difficult-to-sell customers" and to comply with managers' perpetual appeals for "more sales". The task of fulfilling these demands is rather arduous at times, but no salesman need despair, for one satis-factory solution to the problem is to study the princi-ples of furniture selection and arrangement. Those who are fortified with this knowledge have a bulwark that no customer can possibly question and it will help any salesman to sell more furniture, wisely and honestly. Moving Rooms * We are all familiar with the type of living room that boasts a three-piece taupe mohair suite, plus a few incidental chairs, tables and lamps scattered at random with no thought for the personal by PHYLLIS HELD COOPER comfort of the occupants nor the artistic arrangement of the furnishings. The favorite position of the daven-port, piano, secretary, bookcase or other large pieces of furniture is DIAGONAL — a position that obvi-ously, and often inconveniently, takes up more floor space than necessary; destroys the stability of the structural lines of a room, thus giving the feeling of MOVEMENT, which creates an unrestful, unreposeful, not to say disturbing atmosphere at times. More than likely, too, the selection of the furniture was made thoughtlessly, with no idea of whether it was in correct scale to the room or to the associated PLAN NO. 1 | -PHYLLIS •'FIELD • COOPER.-1957• PLAN NO.E • SCALE • 0 1 2. , 3 4 5 6 7 D w I a Q ! !) ! 1 i 1 THIS LIVING-ROOM HAS BEEN "FURNISHED WITHOUT CAREFUL THOUGHT A5 TO COMFORT OK ARTISTIC BALANCE IN FURNITURE ARRANGEMENT. THIS PLAN 5H0W5 THE SAME LIVING-ROOM AND FURNITURE WITH 50ME HJRNI5HINGS ADDED AND REARRANGED FOR THE. SAKE OF COMFORT, CONVENIENCE AND ARTISTIC .BALANCE. A thorough knowledge of the fundamental principles of furniture arrangement gives salesmen an opportunity to more ably increase their sales. 22 FINE FURNITURE furnishings; no thought as to its properly fitting the needs and comfort of the family using it. We have all seen the elephantine davenport hobnobbing with a diminutive three-legged "tottery" end table, and per-haps a floor lamp fairly swathed in colored silks, braid and fringe by which no one could read in genuine comfort! Floor Plan Selling • We have seen the chairs in such rooms disassociated from the reading tables — the lamps of incorrect height and poor illuminating quali-ties and not always placed for the best reading comfort — in other words such rooms have been furnished without any preconceived plan. In analyzing them. one usually finds that if the furnishings are rearranged according to the prmciples of interior decoration, more furniture can be added, arranged for greater comfort as well as artistic charm. To achieve this, we recom-mend the "floor plan and elevations" method of selling furniture. Such a plan gives salesmen the opportunity of tact-fully suggesting to their customers, various alterations in choice of furniture and its re-arrangement for the sake of comfort and artistry in the home. It also per-mits salesmen to suggest the use of additional pieces of furniture without seeming to be "forcing" merchan-dise upon their customers. A "floor plan and elevations" sketched to a scale of one-quarter of an inch to the foot has the added advantage of helping customers to visualize a room in its entirety—'it is a more convincing method of selling furniture and one which will minimize customer dissatisfaction (see sketch). It also gives a salesman the opportunity to ask numerous and necessary ques-tions as to the type of home and room; style of present furnishings (if any); how the family uses or intends to use the room to be furnished; is it large or small, dark or light, and so forth, without seeming to be too inquisitive. Without such information it is impossible for any salesman to sell furniture as it should be sold. One might as well expect an architect to plan a house for a family without knowing how many people expect-ed to occupy it — without knowing how many rooms were required and how the home was to be used — where the home was to be situated — size of individual rooms and so forth. In just one article, the subject of furniture selection and arrangement cannot very well be discussed thor-oughly, so bearing this in mind, we shall simply touch the "high spots". We shall leave the rest of this interesting subject to be gleaned from two excellent books, the titles of which we give at the end of this article. Know Needs • The salesman's first consideration in selling furniture is SELECTION, which means that the customer's budget has to be considered; the style of the home and any furnishings which it may already have; size of the room to be furnished; how the furni-ture is to be used and how the room is going to serve its occupants, for every home should be furnished to best serve the needs and requirements cf those occupying it. Room Relationship • The second consideration is the proper ARRANGEMENT of the furniture chosen, having regard for COMFORT and ARTISTIC CHARM. To achieve these elements, the selection must be carefully done to meet all requirements, and in arranging the furniture, its scale should be consistent with the size of the room and all associated furniture; there should be variety and contrast without loss of artistic continuity; there should be a dominant center of interest in every room supported by sub-dominant centers of interest; both occult as well as bi-symmetrical balance should play a part in furnishing the home; furniture should be well-balanced, each piece with the other, giving a feeling of unity throughout the room without omitting any element of comfort or conven-ience; there should be consistent relationship in the design of the furniture, be it of "period style" or nondescript. For Decoration Study • For those salesmen who are desirous of increasing their sales and adding permanent and regular customers to their list of clientele, we would suggest that they read and study the following interesting books. "The Principles of Interior Decor-ation" will give any salesman an excellent start, as it fully describes the fundamental principles upon which correct decorating is based. It is by Bernard C. Jak-way. now of the American Walnut Mfr's Ass'n and at one time University Extension Lecturer in Interior Decoration. L niversity of California. He was also Merchandising and Educational Director of the National Homefurnishing Program. Another book that has proved both interesting and profitable to salesmen is Ross Crane's "Interior Decor-ation" — A Practical Study Course and Reference Book for Furniture Men containing 144 pages of text and 142 illustrations, some in full color. Chapter III is devoted entirely to the subject of furniture arrange-ment and its principles. THE SKETCH BOOK (Continued from. Page 18) For example, one room follows the plan of a normal, average bedroom. Adjoining this is a setting designed for a modern one-room apartment, employing the group exhibited in the bedroom, with the pieces serv-ing dual roles, composing a living room during the dav, bedroom at night. The beds shown in Miss Park's illustration on on page nineteen are exhibited in these settings, with the headboard and its companion night stands being affixed to a special studio couch base, thus forming a complete ensemble of couch and end tables for living room use. Working closely with the factory, Miss Park has developed a line of modern aimed at the "in-between," medium-priced consumer. Her use of functionalism has been restricted to the practical rather than the dramatic custom-built scheme. Supplementing the Widdicomb groups are seating pieces from the Wiener Co., also created by Miss Park. Color and unusual finishes are dominant features of her work. f o r M A Y - J U N E . 1 9 3 7 23 SALES PROMOTION (Continued from Page 16) You can make use of their idea — $16,842 worth for $10,872. Many stores have done excellently with a composite picture of a group of merchandise — pricing each indi-vidually, in this manner. A vari-ation is used by Gimbel's (New York) also picturing a mass of mer-chandise in a composite picture — but using only one price — as this $19. Trick Layouts help to create the impression of something extraordi-nary going on. The Bon Marche (Seattle) has an idea for you in their living room layout. They were unfortunate m their reproduc-tion, as you need contrasts in the drawings for halftone reproduction. In the Harbour-Longmire (Okla-home City) promotion, there is a clearance idea. 33 dressers, vani-ties, chests — formerly $27.50 to $65.00 values — all at the one price — $24.75. It pulled well. Schoenfeld's (Seattle) use their space to sell their sale — $30,000 worth at %, J^, and j4 less! $100,000 Modernization Sale! Gomprecht and Benesch (Balti-more) stress those important last two days! Macy's (New York) offer a new manner of grouping halftone pic-tures. One piece much larger than the other two — but all halftones. Many stores make effective use of small space to keep interest in the middle of a long sale. Note how Paine's (Boston) go after night crowds with this table special. Lam-mert's (St. Louis) can give most of us a lesson in the use of small ads. Circulars • You may dignify them by using rotogravure, and calling them supplements, but you know what I mean. Many stores find this type of ad-vertising successful producers for major sales. They can be delivered where you want them to go, a cer-tain section one day, another a day or two later — to keep the crowds coming. Circulars have the advan-tage of making a big impression at first sight. Your public knows you are having a sale. But don't count on the circular to keep business coming 30 days. It won't do it. If your budget does not permit the circular in addition to more-than-usual newspaper space, you will do well to think twice be-fore publishing the circular. Method of distribution will have much to do with a circular's suc-cess, especially if yours is a store selling medium and higher priced merchandise. Lammert's in St. Louis mailed 25,000 of their 24-page rotogravure section last August, and 125,000 were delivered by Western Union messengers — a dependable service. Because they show so much mer-chandise, circulars must be planned far in advance. It is highly im-portant to begin now, if you are considering one. • »nniimmm»imtimmnimiii!iin»iimmiminnnmiinminiiinmmmmimimnmmi PEERLESS TABLES All the Name Implies Duncan Phyfe Lamp Table, No. 191-H24, is made in solid mahogany, with swirl mahogany top and rim and retails at $16. Dealers throughout the coun-try acclaim PEERLESS TABLES for their faultless construction, superior style and the fact that they are priced within a bracket that makes them available to a wide range of customers. THE ROCKFORD PEER-LESS FURNITURE COM-PANY offers a wide variety of tables, desks and novel-ties that are all the name implies — peerless. English Occasional Table, No. 112, made in walnut, carved, walnut veneered top, retails at $26.40. ROCKFORD PEERLESS FURNITURE COMPANY Rockford Illinois We appreciate your mentioning you saw this in FINE FURNITURE 24 FINE FURNITURE BE OffTHE JUMP ~\ **K ~ BUT BE SURE 70 LAND RIGHT Nearly every Furniture and Millwork concern in America uses at least one of PERKINS' Glues or Products. Perkins has a system, coast to coast, for mak-ing RUSH deliveries with Machine Gun-Fire Precision. Pull the trigger any time — We always carry an extra load. PERKINS GLUE COMPANY Originators and Manufacturers of Vegetable and Coldide Glue .Manufacturers of Casein Glue LANSDALE, PA., U. S. A. lii l RECOGIIIZED RESULTS Patton-McCray poster beds are famous as profit-able promotional products. Constructed from the best cabinet woods, by master craftsmen, this recognized line of beds is an outstanding contribu-tion to your furniture stock. Customer interest is assured through our claim of "Satisfaction Guaranteed." No. 370 Spindle Bed $24.50 each packed two to a crate Pfluon-fllcCRflv Componv Bluff ton, Indiana ^^^1 Dolly Varden Rocker True to Period, but Styled for Present-Day Homes Wouldn't you prefer the line which others attempt to imitate, but which leads today in sales volume on retail floors, as always? Again you are invited to see these beautiful se-lected Victorian pieces. Solid Honduras Mahogany, hand-carved, hand-rubbed finish. New chairs, also tables, styled to match these groupings, will be shown i in May. ^ Displayed in the Keeler Building (s 5 Vander Ley Brothers I G R A N D RAPIDS, M I C H I G A N J • • * / Sofas, Chairs, Love Seats, Rockers, and Tables If you will not be in the Market, write for photos, prices Complete newspaper mats for dealers ^fV appreciate your mentioning you saw this in FINE FURNITURE f o r MAY-JUNE. 1937 25 • / i 4 HIGH in QUALITY— Low in COST t- ) • Presenting a complete line of Studio Couches, Bed Springs, Mattresses and Pillows of all types and Superior Quality, the Grand Rapids Bedding Company products are unsurpassed in Value and Construction. Having spent nearly half a century in facilitating produc-tion of these Quality Products, we are able to offer the Best in a Moderate Price Range acceptable to all. A double duty Davenport with Twin or Full Size Beds, Inner Spring Mattresses and Bedding Compartment. Illustration below shows Davenport extended into Twin Bed form; ideal for the One-Room Apartment and small home. As a Member of the Master Bedding Makers of America, we build AMERICA'S FINEST MATTRESS Spring Base, Spring Edge, Spring Cushion, Spring Back. PERMANENT DISPLAY—WATERS-KLINGMAN BUILDING The GRAND RAPIDS BEDDING CO. Grand Rapids Michigan We appreciate your mentioning you saw this in FINE FURNITUKE 26 FINE FURNITURE HOME FURNISHING NEWS Newport Exposition Homefurmshmgs Exposition, April 1, sponsored by the Benware Furniture Co., Newport, Vt., included the showing of the latest and complete lines of homefurnishings. Prizes were offered at the exposition, among them, a Speed Queen Electric washer, Philco radio, Axminster rug, Beauty Rest mattress, English lounge chair, club chair, inner spring mattress, Perfection cook stove, Foster bed spring, and many other articles of value. Illinois Ass'n Meets Elected to the board of the Illinois Retail Furniture Ass'n, at a recent meeting, was L. H. Cohn, proprietor of Conn's Furniture Store, Taylorville, 111. The Illinois Retail Furniture Ass'n is a division of the XRFA. Wright Succeeds Herzog Recently appointed manager of the Phoe-nix Furniture Store. Columbia, S. C was Sidney W. Wright, to succeed Alva H. Iler-zog, who is now traveling with the Majestic Radio and Television Co. in the southeast. E. H. Selling will continue to serve m the capacity of assistant manager to the Colum-bia firm. Southern Convention The annual meeting of the Southern Retail Furniture Ass'n is to be held in the King Cotton hotel, Greensboro, X. C, May 27 and 28. G. P. Meadows, chairman of the publicity committee, predicts at least 300 of the leading furniture men from Virginia, North Carolina and South Caro-lina will be present. The convention will terminate with the annual banquet, May 28. Arrangements have been made for an exceptionally attrac-tive program, including addresses by a num-ber of prominent speakers. This organization had its inception in 1903 as the Virginia Retail Furniture Ass'n. In 1912 retail furniture dealers in the two Carolinas became identified with the organ-ization, which since that time has been known as the Southern Retail Furniture Ass'n. Present officers of the association are as follows: A. J. Daffron, of Richmond, Va., presi-dent; I. S. Rainwater, of Florence, S. C, vice-president; John A. Gilmon, of Char-lottesville, Va., secretary-treasurer; George T. King, of Greensboro, field secretary; E. A. Snead. of Clifton Forge, Va., president emeritus. New Upholstery Plant I)avis-\\ heeler. Inc., recently organized Allegan. Mich., manufacturers, plan to begin making upholstered chairs. The Imperial Carving Co. will provide frames and carvings lor the chairs. The preferred stock in the new concern was purchased by 33 local residents. The firm will employ about 40 men. Samples were shown for the first, time in the May furni-ture market at Grand Rapids. A. F. S. Stores Report Increase Nearly LiO stores of the Associated Furni-ture Stores Corp.. Chicago, report business as about 10 per cent ahead of 1936. Its officials anticipate that, with the return of a more stable general situation, sales during the remainder of 1937 will show a still greater percentage gain. 78% Need Furniture Seventy-eight per cent of the families building new homes arc m the market for new furniture, concludes a survey by J. Douglas \ eith of •.he Lniversity of Chi-cago's School of Business. Questionnaires were mailed to the heads of 8^6 families who built, new homes during 1934-193^: 157, from 27 States, answered. New Majestic Radio Plant X. L. Cohen, president of the Majestic Radio S: Television Corp., has announced that the entire plant and general offices of the organization are now located m a new building at 50th and Rockwell Sts.. in the heart of the famous Kenwood manufactur-ing district, Chicago, The new plant, thoroughly fireproofed, occupies an area of 90.000 square feet, and is complete!}" modern m every respect. Among the outstanding physical features of the new factory is the complete daylighting which, it is understood, will materially in-crease the efficiency of the workers. The capacity of the new plant, in which the most up-to-date equipment is being in-stalled, is estimated at 2.^00 receivers daily. W L KIMERLY — STUD! O — WATERS-KLINGMAM BLD, and the personnel of the company in its new headquarters will approximate 1,500 persons. C L A S S I F I E D A D S FOR SALE • Furniture Store, old, estab-lished, in fine Boston suburb; mostly cash business with good opportunity for expan-sion; buyer must have $5,000. Good reason for selling. Box 141, FINE FURNITURE, Grand Rapids, Mich. DESIGNER wanted by designer. Must be creative and step ahead of trends; original idea and good perspective man; fast worker; excellent in modern and period case goods and novelties. Steady work. State salary and full particulars. Box 137, FINE FURNI-TURE, Grand Rapids, Mich. William W. Flusser Furniture Representative 42 East 32nd Street A ezv York City Chicago Office — 15U E. Erie St. MAILING LISTS POLKS GET OUR FREE REFERENCE , BOOfiafuC MAILING CATALOG Gives counts and prices on accurate guaranteed mailing lists of all classes of business enter-prises in the U. S. Wholesalers-—Retailers— Manufacturers by classification and state. Also hundreds of selections of individuals such as professional men, auto owners, income lists, etc. Write today for your copy R.L.POLK&CO. Polk Bldg.—Detroit, Mich. Branches in Principal Cities World's Largest City Directory Publishers Mailing List Compilers. Business Statis-tics. Producers of Direct Mail Advertising. VAN LINES HLniMit IT OACh'.W. JMLUJ , i.i STORAGE MOVING Packing Shipping Phone 9-3293 BLODGETT PACKING & STORAGE CO. for MAY-JUNE, 1937 27 POPULAR-PRICED PLAY-SET Washburn juvenile furniture for the play-room, porch and lawn, is built for service in non-destructible, rustproof steel. Finished in high grade enamel, these sets are offered in a variety of attractive colors, including apple green, orange, dark red. No. 620 set, illus-trated, including one table, two chairs, com-plete in carton, shipping weight 23 lbs., retails at $6.50. WASHBURN MFG. CO. Eokomo Indiana Lrediis and, (olkcdom LYON w . LYON F//FURPTUIVE MERCANTILE AGENCY ARTHUR S. LYON, General Manager Est. 1876—Publishers of LYON-RED BOOK The nationally recognized CREDIT AND COLLECTION AGENCY of the FURNITURE INDUSTRY and trades kindred—Carpet—Upholstering—Baby Carriage — Refrigerator — Stove — Housef urnishing and Undertaking BOOK OF RATINGS—CREDIT REPORTS—COLLECTIONS Naw York, N. Y Boston, Mass Philadelphia, Pa Cincinnati, Ohio Chicago, 111 Grand Rapids, Mich... High Point, N. C Los Angelas, Cal OFFICES 185 Madison Ava. -North Station Industrial Building 12 South 12th St. 6 E. Fourth St. 201 North Walls Street Association of Commarca Bldg. Wachovia Bank Bldg. 12th St. at Broadway OLD COLONY MAPLE * * * * True Maple loveliness is faithfully portrayed in Early 18th Century New England Colonial Reproductions — foremost of today's preference maple furniture. in But reproduction is faithfully and completely portrayed only when the true New England Colonial Honey- Amber Color Toning is reproduced. This is authentically and economi-cally achieved by the use of our OLD COLONY MAPLE WIPING STAIN, SEMI-GLOSS LACQUER AND POLISHING WAX. We will gladly furnish you with fur-ther information on this outstanding Maple finish, also supply you with master color panel, with your sample order for materials. GRAND RAPIDS WOOD FINISHING COMPANY Grand Rapids, Michigan We appreciate your mentioning you saw this m FINE FURXITUKE 28 FINE FURNITURE Flexible space arrange-ments which are spa-cious, well-lighted, and concentrated. The club room illustrated is com-fortably and tastefully arranged and furnished. 50 % + of Grand Rapids Exhibits Every buyer who comes to Grand Rapids makes at least one visit to the Waters-Klingman Building where buying is easy, selection is great. . . . EXHIBITORS . . . Allen Chair Co., West Concord, Mass Third Floor, East Jamestown Lounge Co., Jamestown, N. Y Third Floor, North Half Arcadia Furniture Co., Arcadia, Mich Fourth Floor, North Half „ , _ „ , _ , . , , , . , „ , „, „ .. u ,r Atlas Furniture Co., Jamestown, N. Y Fourth Floor, North ^oza^Stud^, G r a n ^ p ^ M ^ . . . ^ Floor, |outh Half Bechtold Bros. Upholstering Co., Grand Rapids, Mich. T _, , . ~ ,T , ... ,-. , -cr*, TM C *U XJ \C 6 First Floor North Half Lentz Table Company, Nashville, Mich Fifth Floor, South Halt Brower Furniture Co., Grand Rapids, Mich Fifth Floor, East Half Loeblein, Inc., Kent, Ohio Second Floor, South Half Brown Brothers Co., Gardner, Mass Third Floor, East McKim & Cochran Furn Co., Madison, Ind Second Floor, East Butler Mfg. Co., Syracuse, N. Y Fourth Floor, North Half Mahoney Chair Co., Gardner, Mass Third Floor, East Cochran Chair Co., Aurora, Ind First Floor, North Half Manistee Mfg Co., Manistee, Michu--- -/Third Floor, South Half Conant-Ball Company, Gardner, Mass Fifth Fbor, South Ha.f Mentzer Ree^d Co Grand R.£d. ^ . - . . F o u r t h Floor North Half Davies Furniture Co., Grand Rapids, Mich Sixth Floor, East Doezema Furn. Co., Grand Rapids, Mich., Second Floor, North Half National Chair Co., St. Louis, Mo Fourth Floor, North Half Dutch Woodcraft Shops, Zeeland, Mich Sixth Floor, North Half Nagel-Chase Mfg. Co., Chicago, 111 Fourth Floor, North Half _ , _ . . „,. , F. A. Nichols Co., Gardner, Mass Fourth Floor, North Half Eagle-Ottawa Leather Co., Grand Haven, Mich. First Floor South Half O'Hearn Mfg. Co., Gardner, Mass Third Floor, South Half & S S^g^^^rWn^-Y:;^ ^ £3n Hal, -get-Donnelly ^ Gr^Rapids, Mich. S e c o n d ^ Nor* Half Falcon Mfg. Co., Big Rapids, Mich Fifth Floor, South Half _ , „ „ „ „ _ „, . T11 c;«»t. ui c,,»i, Wolf Ficks Reed Co., Cincinnati, Ohio Third Floor South Half Rand-McNally & Co., Chicago, 111. S xth Floor, South Half Fine Arts FiiT-niti,r«> r» r r a n j T?an,-^= M^v, Red Lion Furn. Co., Red Lion, Pa fourth Floor, North rialt *ine Arts Furniture Co., Grand Rapids, Mich. Red L i o n T a b l e c ' R e d L i P a Fourth F l o o r j N o r t h Half Second Floor, South Half Rockford C h a i r & F u r n . COj R o c k f o r d , 111., Fifth Floor, North Half Grand Ledge Chair Co., Grand Ledge, Mich. Rockford National Furn. Co., Rockford, 111 Second Floor, South r- T» t, JJ- r- r* J „ -J ,»• v T?ifthu F^?o r ' 'S0"? Sa!r Shaw Furniture Co., Charlotte, N. C Second Floor, South Half G. R. Bedding Co., Grand Rapids, Mich.....Fourth Floor, South Half Skandia Furniture Co., Rockford, 111 Sixth Floor, South Half G. R. Lounge Co., Grand Rapids, Mich. Fourth Floor, North Half s u h Company, Charles R., Holland, Mich., Fifth Floor, South Half G. R. Fancy Furniture Co., Grand Rapids, Mich H * c s ^ & g In Buffalo N. y Fifth Floor, South Fourth Floor, South Half * _,, „ Grand Rapids Furn. Co., Grand Rapids, Mich Sixth Floor, North Thanhardt-Burger Corp., LaPorte, Ind Fourth Floor, East Gunn Furniture Co., Grand Rapids, Mich., Second Floor, North Half Warsaw Furniture Mfg. Co., Warsaw, Ky., Fourth Floor, North Half Hart Mirror Plate Co., Grand Rapids, Mich R . ^ IrSo^A-n^^^^^^ ^ ^ ^ "" Second Moor, South Half J ' T?nnri-ii Tri^nt- CmitJ, TTnif Hekman Furn. Co., Grand Rapids, Mich Third Floor, South Half __rM1. „. „ n r A T? -A TUT U Herrmann Lamps, 'inc., Grand" Rapids, Mich. _ t h „ ,f ^ ^ ^ ^ V ^ ^ C ° - G r a n d ^ ^ F i f f h R o o r , North Half HcUand Furniture Co., Holland, Mich S FIOOII North Half Wolverine Upholstery Co., Grand Rapids^Mkh. ^ ^ ^ ^ ^ Iredell Sales Co., New York, N. Y Fourth Floor, North Half Woodard Furniture Co., Owosso, Mich Second Floor, North Half « YOU'LL FIND IT IN^ THE WATERS-KLINGMAN BUILDING" We appreciate your mentioning you saw this in FINE FURNITURE f o r M A Y - J U N E . 1 9 3 7 29 PERMANENT BEAUTY I Presenting a complete line of occasional, office chairs, rockers, diners and chairs for the bedroom and hall that is unequaled in price and quality, the B. R. Smith Co. offers chairs that assure customer satisfaction. No-Sag spring construction, fine, dur-able fabrics, frames of Solid Walnut or Solid Mahog-any, insure beauty as well as comfort and solidity. 1708 Merchandise Mart — Chicago R. SMITH CHAIR INCORPORATED KENTUCKY TALBERT LUMBER & VENEER CO. SARDINIA, OHIO Manufacturers of WALNUT AND QUARTERED OAK VENEERS WALNUT AND QUARTERED OAK LUMBER HIGH GRADE WALNUT LUMBER AND VENEERS We specialize and have our Own Band Mills HIGH GRADE QUARTERED OAK LUMBER AND VENEERS We appreciate your mentioning you saw this in FINE FURNITURE 30 FINE FURNITURE Smartly Styled to match your customer's purse If you're looking for new numbers to brighten up your floor, priced so that you can promote them readily and obtain a speedy turnover, visit our space in the Waters-Klingman Build-ing, at Grand Rapids, during the Summer Market. Write for our new catalog just off the press. DESCRIPTION OF PIECES Top: No. 2001 Sheraton Cofiee Table; top open. 14x34"; closed, 14 x 19"; height, 20"; genuine walnut or mahog-any. Center: No. 2000 Sheraton Lamp Table; top. 16 x 16"; height 24"; genuine walnut or mahogany. Bottom: No. 1740 American Sheraton Commode End Table; top 14 x 18"; height, 25"; genuine mahogany. LENTZ TABLE CO. NASHVILLE MICHIGAN Easier To " Work " — Easier To Sell/ THE fact that 87% of our Moleather sales today are ''repeats" is significant. Manufacturers and uphol-sterers have found it easier to use — easier to "mould'' to the required design. And, of course, Moleather's wider range of brilliant, fast colors; its many ''talking points" make sell-ing easier, too. Immediate deliveries make possible minimum inventories. Aiay we send YOU Free Swatch Book and full details? \Slli:it & BORETZ, Inc. COATED TEXTILES Dept C, 900 Broadway New York, N. Y. I I I I JANUARY 1937 REVISION NOW READY of the BUYER'S GUIDE For Twenty Years the ONLY Com-plete and Authentic Reference Guide in the Furniture Industry with listings of all Furniture, Bedding and Uphol-stery Manufacturers . . . Established Trade Circulation . . . A limited number ONLY of sale copies available . . . Forwarded upon receipt of $3.00 and returnable with refund if not suited to your needs. THE NATIONAL RETAIL FURNITURE AGENCY 314 Anderson Buildins, Grand Rapids, Michigan rat #utbe | We appreciate your mentioning you saw this in FINE FURNITURE l o r MAY-JUNE. 1937 31 BIRD'S-EYE — The Queen of Maples i No. 489—retailing four pieces, '"' $266.50; seven pieces, $313.50. As the leader in the manufacture of bird's-eye maple bedroom groups, the MANI-STEE MANUFACTURING COMPANY is ably qualified to supply your store with merchandise that will add zest to your maple department. Long recognized as the Queen of Maples, our strikingly blond Modern and exquisitely finished and styled regular bird's-eye maple suites afford discrim-inating customers the opportunity of injecting a "different" note in their home-furnishing scheme. Visit our space in the Waters-Klingman Building and satisfy yourself that our prices are right. Complete line of all kinds of Maple Furniture, Solid and Straight Grained, and Bird's-eye Veneered Maple in Blond, Colonial Brown and Old Hickory Finishes. Displayed in WATERS-KLINGMAN Building MANISTEE MANUFACTURING CO. MANISTEE MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE 32 FINE FURNITURE No. 4040 No. 4017 SUMMER MARKET In accordance with the increasing demand for a combine of beauty and utility, the Fine Arts Studio offers a most comprehensive line of occasional tables produced in Modern designs. In their clean-cut craftsmanship and adaptability, these pieces are a credit to the Grand Rapids showing of quality furniture at the Keeler Building. No. 4090 FINE ARTS STUDIO HOLLAND MICHIGAN = • < = ! Quality -:- Value # . J ?•• 1 No. 679-4 Outstanding in quality value and noted for ready salability, the Rockford Chair and Fur-niture Company's kneehole desks and secre-taries are reproductions of the highest grade of traditional styles. Offering almost unlim-ited selection in a medium price range, we also feature well-styled furniture for the din-ing room and bedroom in a variety of woods and decorative treatments. Displayed in Waters-Klingman Bldg. •Mm-: ' . - • • • • • • J -• No. 678% , ROCKFORD CHAIR and FURNITURE COMPANY = ROCKFORD ILLINOIS We appreciate your mentioning you saw this in FINE FURNITURE
- Date Created:
- 1937-05-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 2:5
- Notes:
- Issue of a furniture trade magazine published in Grand Rapids, Mich. It was published twice monthly, beginning in 1880. and ~~~~~------_._- ---------- JULY 25, 1908 Semi Monthly • The "ROYAL" Push Button Chair Has 4,500 satisfied dealers. We want 6,000. Will you he one of them? Our national advertising campaign will help you to sell Royal Push BUllon Chairs. Write us for our proposition for your town. Royal Chair Co. l.-. ,."THE BEST" One Motion, All Steel Go~Cart I 11,000,000 readers will see Royal Chair ads every month. STURGIS. MICH. FOLDS WITH ONE MOTION NO. FUSS, NO FOOLING FOLDS WITH ONE MOTION All Steel; Indestructible. Perfected Beyond All Competition. Frame of Steel Tnbing. Will Carry 200 Lbs. Over Rough Pavements. The Only Perfect Cart With a Large Perfect Quick Action Hood. FOLDED CATALOGUE UPON APPLICATION. STURGIS STEEL GO-CART COMPANY, Sturgis, Mich. ~-'- "--'- ' -4'i . , . t'''~''=:'·· ---- --- - &:r: CHICAGO SALESROOM; Geo. D. Williams Ca., 1323 Michigan Ave., First Floor, Ch~cagot Ill. L SOMETHING ENTIRELY NEW A Mahogany Dining Room at Medium Price Suite No. 6021. tII We are ju,t putting on the market something entirely new---one of our arti,tic dining room suites at medium price in imitation mahogany as well as in imitation quartered oak. tII Hitherto it has been impo55iblefor the trade to get an up-to-date arti,tic mahogany dining room ,uite except in very high-priced goods. tII Every dealer knows there is considerable demand for mahogany dining room furniture in the late and attractive designs, and at prices that can be afforded by the moderately well to do. tII The design of this suite is in keeping with our new Colonial Line of Bed Room Furniture. which has been the hit of the past season. tII The workmanship is of the highest grade. but the price is medium. tII We have also added four new dining room suites with pedestal tables. tII Don't miss our exhibit at Grand Rapids this month. It will be the largest and most varied---the one where you willlind the biggest crowd of buyers. Let our salesmen shake you by the hands and give you the latest furniture news of the country. Or drop us a postal card asking for cuts and prices of our new dining room suites. Northern Furniture Company Sheboygan, Wisconsin j• 1 ~------------_._-----------------_._--- ... III I I }r I CHI G A 1\ ART I SAN • Napoleon Bedsteads '---------_._------_._---------------- .... Graceful Lines, Substantial Construction, Reliable Finish Imitation Quartered Oak. We shaH soon issue a catalogue containing illustrations of a com-plete line of Imitation Quartered Oak, and Imitation Mahogany Bedroom Suites in COLONIAL and COMPOSITE Styles, also Dressers, Chiffoniers and Wardrobes to match, in addition to our reg-ular line of Oak and Quartered Oak good.. Especially worthy of your attention is our Colonial Line. Evansville Furniture Co. Manufacturers of and Jobbers in Furniture for All Purposes. EVANSVILLE, - INDIANA Apply for new catalogue now. 2 MICHIGAK ARTISAN 55 Per Cent. INCREASE IN OUR BUSINESS FOR THE FIRST FIVE MONTHS OF 1908 OVER THE SAME PERIOD FOR 1907. OUR LINE ROCKERS ROMAN CHAIRS MISSION SUITES MORRIS CHAIRS MISSION PIECES TURKISH CHAIRS IMPERIAL RECLINING CHAIRS Prompt Shipments. There's a Reason If you are one of OUf cuftomera you will know. n yOll are nol and arc "from Missouri:' we WQuld like an opporrunlly to show you. • OUR PRICES FROM $3.00 TO $30.00 Prompt Shipments. No. 120 Our July Line conSIstingof one hundred twenty-five different patterns is larger and better than ever. Don't Forget to call. shake hands with our salesmen and look over . our showing. It will mean increased business lor you. CHICAGO - 3rd floor Fumilure Exchange, 14th and Wabash. CRAND RAPIDS-2d floor New Auditorium. NEW YORK-1ft Ho"', 155 E. 23nl St. ST. LOUIS -6th floor Manufacturers' Furniture Exchange. 14th and Locust 5ts. Full line shown in our new catolog ready for distribution July 1st. TRAVERSE CITY CHAIR CO., Traverse City, Mich• • GRAND Rr"Plry;, PUBLIC LIDIU[~Y 29th Year-No. 27. GRAND RAPIDS, MICH., JULY 25. 1908. ===~.=====~~=~~~~ How to Figure Profits. Just how to figure the profit on the goods the merchant sells is a problem \vhich ('vcry merchant must work out or he \",ill be doing business by chance and may find himself losing motley instead of making it. Making a t2n or twenty per cent profit over the original cost of the goods n:ay, and ill most cases does, mean an actual 105:; in the fical reckoning, says Chicago Retailers' Journal. It is said that the only safe way to figure profit percent-ages is Oll the basis of gross sales, taking some successful store as an example. For instance, A's husiness brings J11111 $2,4(10a month on an average in gross s:lIes; the funning ex-penses of the business are $360 a month, and by keeping a careful account. i\ finds that he averages to make a net profit of $120 a month. It is desired to find what percentage of profit he is making and how much he must add to the first cost of his goods in order to continue to make it. His 11et profit of $120 over all represents five per cent of his gross sales; his running expenses of S360 a month represent 15 per cent, making 20 per cent, but if he added 20 per cent to his first cost it would not produce the same amount of m011ey. It is clear, of course, that by taking net profit and running expenses from gross sales we bave first cost of the goods, or $1,920, 20 per cent of \',1hich is only $384, and would make his total sales by $2,304 instead of S2,400 a month, which he knows to be wrong. How. then, arc we to get the right re-sult? \Ve knOV\7that the running expenses of $360 a month added to the net profit of $120 a month represents gross profit figured on the total sales basis; \'vhat per cent is this, there-fore, of the first cost? Dividing the sum, or $480, by $1,920 we have 25, which is the percentage which must be added to first cost of the goods. The method of computing profits here outlined is sanc-tioned by some of the brightest men in the trade. The indi-vidual figures ..v..ill vary according to expenses, but the method of figuring here outlined will leave the merchant with a bal-ance in the bank instead of a deficit at the end of the year. Considering the nature of the \vork he docs, the retail mer-chant should make for himself a liberal salary, considerably more than $120 a month 'with 'which A was content. Had A wished to make $200 net pro"fjt a month he would have to have added 29 1-6 pcr cent to the first cost of his goods. A City Under One Roof. Prominent arehitects of New York have expressed the opinion that it is now practical to erect buildings oue hun-dred stories in height, and as regards width and length there is no limit.. In the consideration of the above statement, the conclusion is natural that the inhabitants of a city might be housed under ~J\1eroof, with regularly installed fire and po-lice departments, health boards. etc. ::.Iaturally the best space would be required for furniture stores and factories, and a few cozy corners set apart for the undertakers. There would be 110streets to grade, pave and repair, uo sewers nor flood walls to construct after the main plant had been ercct-ed. Street car service, telephone and telegraph poles, via- $1.00 per Year. ducts and other public utilities ,vould be dispensed with. Elevators wOllUld be import;l11t. Parks, the circus grou"d and such necessities, naturally, would fmd lodgement on the roof. But why withhold the conclusion of this item for the purpose of gathering up the details of such a colossal enter-prise? Unloose the chains of your imagination, gentle reader, and build a city in fancy under one roof. Not worth while, you say? Try it and favor the Artisan with the re-sults of your study. Bank Gives Coupons. A Los Angeles savings bank has interested a Humber of merchants in a new business-stimulating scheme. It is simply the giving of COitpOns to the value of one cent each to patrons, the a1110unt to be regulated by the extent of. the pur-chase and the bonus which the dealer wants to g-et to secure the business. "Then a book has been filled \',1ith properly stamped coupons it can be taken to the bank and deposited to the credit of the holder at its full face value. The plan has this to commend it: That it gives the cus-tomer the actual cash value of the discount, and as- compared with the average premium scheme. the advantages are in its favor. The main argument agai11st it is that the premium giving idea is usually ullbusiness-likc in principle and danger-ous in practice. The merchant who inaugurates it, like the man 'who cuts prices, always "starts something," and when he gets through figuring up results he can usually discover that his business is in no better position than it was before. because his comp~titon; have met him upon his own ground: but he is out the ~ratuities that he has given to customers. Tall Post and Napoleon Bedsteads. Bedsteads with tall posts and with ~apoleon shapes are growing in favor. 1,fanufacturers of bedroom furniture gen-erally have added these features to their lines. A few years ago only a few patterns wer2 produced, and these were built by manufacturers ,possessed of nerve anad enterprise. For several years the metal bedstead dominated the market, but as it is not possible to reproduce the tall post aand Napoleon effects of the mahogany bedstead in brass or enamel, it may well be claimed that wood has regained its place in the furni-ture of the bedroom. It is not possible to displace with brass the beautiful examples of nature's bandiwork-croth mahogany, bird's-eye maple and curly birch. Metal must ever remain secondary to wood in nature's workshop. Following the <i\',1arding of contracts by the general gov-ernment to the amount of $750,000,000, there should be im-provements in all lines of business. The letting of contracts amounting to many millions, following the opening of the war with Spain, served to clear away the long lingering panic of 1803. As a panic extinguisher the governmental treasury never fails to prove effective. MICHIGAN EVANSVlLLL EVANSVILLE, Ind., July 20._Conditions seem to be improving slowly and the 1st of. September ought to see,'a good volume of business rolling in from the southern states. Crops-throughout the' South are said to be good and there is a general impression that there has been a gradual picking up in all business lines. Cotton is moving and farmers are busy and prosperous. \~lith the marketing of the farm products, trade is bound to improve some and the furniture manufac-turers say they will get their share of the prosperity. Deal-ers have been buying in small lots and have low_stocks. Of course, the imprqvement will be slow, the manufacturers say, but better times are bound to come and the dull times will doubtless be succeeded by a rush of orders. This will be in the natural order of things. \Villiam Koch of the Evansville Metal Bed Company and John Prisse of the, Metal Furniture Company have returned from a business trip through the South and report they took a fair amount of orders. They visited Atlanta, Chattanooga, Birmingham and other cities. They believe the, general busi-ness conditions of the country are improving. Edward Ploeger of the Bosse Furniture Company, with his wife and children, have been spel1ding several weeks on the lakes around Chicago and have had a most pleasant visit. Be.njamin Bosse of the Globe Furniture Company spent several days recently at S1. Louis and Springfield, 111.,looking after Lutheran colleges. Iv!r. Bosse is a member of the Lu-theran Trinity Synod, whose, duty it is to inspect all the col-lege buildings of the church. On his way back he stopped at Chicago to attend the furniture exposition. Charles Frisse, manager of the \Vorld Furniture, Company, whose plant is located in West Maryland street, has returned from several weeks' trip through the South. The new warehouse of the Globe Furniture Company is about completed and when finished will be. one of the finest and best arranged in this city. "V. H. Ferris of Birmingham, Ala., who is the agent in that city for several of the Evansvilk manufacturers ..v..as in. the. city several days ago consulting the furniture men about the erecting of a large warehouse at Birmingham which would be a great convenience for both manufacturer and shipper. A sample room and warehouse will have sufficient capacity to contain from forty to fifty carloads of furniture. Mr. Ferris will hamlle variolls local lint'S and will continue to boost Ev-ansville furniture to the best of his ability. He finds there is a great demand for Evansville furniture in Alabama and the southern states. Eli D. )"lil1er of Eli D. ):liller & Co. reports that he did a good business at the furniture exposition with his "Eli" fold-ing bcd, which has proved to be a great seller. Mr. Miller and his fan:ily will spend the remainder of the summer on the beach near Chicago. Henry Sabel and his estimable bride were, welcomed to their new hOlre at 1302 East Delaware street on Monday night, July 13, by a big charivarie party. Most of the men in the party were the emp10yes of the Crescent Furniture Company, of which popular conccrn the groom is bookkeeper. Sabel's bridc was Miss Rose Kramer, a pretty and popular young woman of Peoria, 111. The wedding occurred at Pe-oria July 4, and Mr. and ~hs. Sabel spent their honeymoon in Chicago and Duluth, and had a most pleasant time. The ser-enaders, after leaving the happy hOITe of Mr. and Mrs. Sabel toured the city in a large, moving van. In addition to being connected with the Crescent Furniture Company as bookkeep-er, 'Mr. Sabel is sccretary and treasure,r of the Star Furniture Company of this city. ARTISAN The Buehncr Chair CompallY, under the management of Theodore Kevekerdes, has forged to the front and is now en-joying a good business. The company, after' repairs follow-ing the recent fire, have been running on good time and some fine work is being turned out. The company had a fine line of patterns on display at the furniture exposition at Chicago. The Standard Chair Company have displays at the furni-ture exposition at Chicago, being with the George D. Wil-liams Company at 1323-1325 Michigan avenue. The cane seat chairs and the rockers that are turned out by the Standard Company are hard to duplicate in any market. Evansville citizens are highly pleased over the announce~ ment that the Furniture Exchange building here is a sure go. They say the stove and furniture manufacturers of the city deserve great credit for the move they have made and they feel that the new building will be a great thing for the city and bring many people here in a business way. If other manufacturers of the city would show the push and go-ahead-edness of the stove and furniture manufacturers the city would forge to the front much more rapidly, it is pointed out. Ernst Schor of the Karges Furniture Company is of the opinion that business of all kinds will get better after the presidential election in -:.:rovember. Mr. Schor is a young business man of most excellent judgment and has high stand-ing in the commercial world. Gus. Stoltz of the Stoltz-Schmitt Furniture Company is one of the most enthusiastic Elks in this part of the country. A petition has been filed before Judge Louis O. Rasch of the Vanderburg county circuit court by the General Stores Company of Fulton avenue, this city, asking that the name oi the firm may be changed to that of the Reitz-Spiegel Furni-ture Company. By the new boost in freight rates to the southwestern asso-ciation territory, including Texas and the adjoining states, Ev-ansville shippers, particularly those manufacturing stoves, vehicles aed furniture, will have to assume a new advance iu tariffs an-ounting to about ten per cent. In addition to the flat advance in all class tariffs the Southwestern Tariff AS30- iation is now proposing to raise the minimum weights in car-loads, thereby creating actually a double increase. Ve-hement protests have been voiced from this city and shippers here, in league with those from other points in the central states chiefly affected by the n~w. rates. expect to -procure the suspension of the new minimum weight rule. The work of finishing up the old Neptune Launch Com-pany's plant below the city to be used by the new chair COt11~ pany that is b~itlg moved bere from Boyd, Wis., is going on rapidly and the factory will be in operation some time in August and will prove a valuable addition to the other bi ~~ industries of the city. C. 'vV. B. Looked at from the right standpoint, competition is the life of trade. 'Ill. S. Holbrook, a leading merchant of Daven-port, Iowa, attributes his success to the enterprise and ac-tivity of a competitor. "I bad but little capital," he ex-plained, "but I had to take chances that would not have been considered, but for the lively pace set by my neighhor to get business, I won out, because I had to, It was the old story of the ground hog and the boy: I might gain meat for the hungry family by hustling. My competitor died a few years ago but I revere his memory." There is a lesson for all in the foregoing. Buyer Olsen of Mexico City, Old Mexico, is authority for the statement that the period styles of French furniture are preferred by the people of his country. He states that such goods can be purchased much cheaper in France than in the United States. Reciprocal trade relations between the two republics would turn the tide of trade in such goods to the United States. Furniture is not manufactured in Mexico. 6 1VIICHIGAN Selling Merchandise. The broadest, biggest, brainiest occupation in the world 15 sel1illg merchandise, ,;ays a correspondent o[ Buck Shot. You've seen a traveling man come into the store when the proprietor bad nO more intention of buying than he had of funning for poundmaster on the prohibition ticket. He felt sort of sorry for the lad when he came in-he'd come such ~l ways to sell nothing. Far as the owner was concerned, he might as \'\'ell have lett his order book at the hoteL Tllen, somehow, he began to get interested in spite of him-self. ;>li that "were so," he would catch himself saying in his subconscious, "I'd consider that line," Then before he had time to interpose an objection, he'd have that embryo objec-tio11 proved, and pretty soon he would hear himself i:iaymg aloud, "No, only six; can't use more than that." You know how it goes. Later on, after the 5,,1esman h<.\.dleft would look over his duplicate and say: man knew his business.'" Then "when he looked the goods over, when they came-a nice, new, dependable stock, and finally when that line sold at a good profit, just as the salesman said it would, he said to himself for perhaps the hundredth time: "That i:ialesman knew his business." There you have it; there's the key to all commerce-sup-pose you put it this way- \Vhen the salesman knows his business, then there's busi-ness for him. Yes, indeed. You've seen the ~tore, t11('. boss "VY' ell, that sales- "\Vhen a man knows how to sell, he can sell. it proved a dozen times in a hundred di:1erellt ·ways. Take that fellow who started a new store at Rid.Jway. Everybody opined that be wouldn't last. "Ridgway is a small town; several dealers starved to death there in '80: one walked hack to S1. Paul, iivhere l:e came from, do you re-memher?"- all th<u kind of talk. Then J'vfr.New Man opened up and started to rustle. Ad-vertised. Solicited. \Vrote to every farmer within twenty miles. Pretty soon he bad half the trade, alld--- vVel!, he's paying taxes on four or five eighties now-store still humming; say a quarter-page ad of his juust the other day; and the wolf must be close to a million miles frotH his door and still running. All because that dealer knew his business; he knew ho\ ..·. to sell. Then, take Bill Andrews at Stockholm. Remember his son that just had to go to college? Boy wanted to be an en-gineer, build machinery, design engines, and do such work. He wasn't what you'd call a star-not much of a mixer. Always drawing diagrams, he was; covering paper with fille figures which seemed to answer up with an x or a y, or something like that. Vacations he used to wait on trade for his father. One day Bin t\lrned his son loose to sell a stov<.~to a -fin-icky prospect. The fellow was a fusser-·-a child could see that. But in responSe to the parental invitation the son took his p2per and vencil and began: "There are 8,000 calories, or heat units given off every time a pound of coal is buurncd in oxygen," the boy led out. The prospective customer pricked up his ears, He was prepared to have the young man te11 all about the nickel plat-ing and the graceful pose of the goddess at the top of the stove, but this was different. So he listened. "Now, a stove, from an engincering point of view," the boy weM on, "is nothing but a macchine for getting every pas· sible caloric fr0111a pound of coal. The more nearly perfect the combustion, the more heat you get for your money." So the boy 'Went on and all, tel1illg about perfect and imperfect com-bustion; drew diagrams to prove that the stove he was selling was built on the best lines to force right draft, and then to utilize what heat was secured. ARTISAN The prospect hadn't heard the 'word "quality" or "looks" once; he even forgot to ask the price. There was the proof of everything right on paper, dia-grams and figures and.all. And the stove was sold. \Vhy? Because the boy knC\v his business. He had learned that nothing is taken for granted in ellgincering. He applied that he had learned as an engineer to the problem of seIlil1g stoves. \Vith his engineering training, it would have seemed just 2S criminal to have tried to guess his way to a sale as it would be to guess how many feet of steel rod it takes for a bridge. He engincered his stove problem-and made his sale. He kllew how to sell. l\~ow, this selling game is not so difficult as it is compre-hensive. \Vben a man wants to be a doctor he studies a score or 1110rediffere,nt branches before he dreams of practic-ing. Chemistry, anatomy, surgery, bacteriology-he grinds Made by Mechanics Furniture Co., RockfOrd, Ill. away on such studies day in and day out. Even the man "\\'ho doctors your horse put in three years' study and practice before he took a case. And that's what you've got to do in order to get into the game 2nd gel in to stay. Selling the goods means far more than handling the trade that comes into the store. Selling is the broadest biggest, brainiest subject in the world. To sell, you've got to OTganize your business amI organize it. right. You've got to finance it-to reach out for trade-to study each of its many subjects like ;1 student cramming for a gotd medal contest. You've got to know your business to know how to sell. You'll always find this knowing how is the greatest thing in the world. It's not alone in the dolln.rs that it puts in the till-in the bonds that it stacks up for you in the vault that it counts-it's in the splendid. slIperb, magnificent, deep-do\ vn satisfaction that it gives you when you do a thing and do it right. That's where know-how is greatest-and where it pays best. The pure, unadulterated joy of striving and winning, that's the spirit which impels every real salesman onward and on-ward to better things. MICHIGAN One of the "New Superior Line," Made by the Bockstege Fur-niture Company. , The accompauying cllt sho\"$ something entirely different from anything ever before illustrated. The "Ideal" drop leg feature. This leg can be put on any length extension table, whether it be a six-foot or twelve~ foot table; will be just as substantial as any leg table. By the use of the "Ideal" drop lrg the pedestal leg- or 135e does not divide and show the inside rough appearance of this I!cdestal base when extended. This has betn the objec-tion in.a great many cases, people often prefer to have a ped-estal table, but ob-ject to the inside rough appearance of the bas e. The "Ideal" d r 0 p leg does away with all that. The base is al-ways in the center and makes a neat appearance. The "Ideal" drop leg is not seen when table is closed; they are securely concealed underneath the top. When leg is dropped, it is latched auton~atically and is held rigid. In case of an accidental bump against this leg it will 110t fold up or change from its vertical position, thus afford-ing safety of not lowering when filled with something good to cat. If you want something nice in a ped~stal extension table that will look nice when table is extended or if you want something nice in allY other knid of a table, give them a sample order. Their goods giv~ satisfaction. ARTISAN 5 the corresponding average for the year 1906 being $923 less. The income from operation or the net earnings of the railways amounted to $849,589,764. This amount exceeds the previous year by $51,701,868. The net earnings a mile of line for 1907 averaged $3,696; for 1906, $3,548, and for 1905, $3,18U. The anioulli of incomc attributable to other RAILROADS HAD A GOOD YEAR. Summary of Annual R~ports Show That They Have Little Cause for Complaint. Advance sheets from the annual report of the Interstate Commerce Commission for the year ending June 30th, show that notwithstanding the dcpression during the last half the year, as a whole, was good for the railroads. The number of railways for which mileage is included in the report is 2,440. During the year railway companies owning 2,811 miles of lines were reorganized, merged or consolidated. The corresponding figures for the year 1906, was 4,054.46 miles. The mileage of roads operated by re-ceivers was 3,926.31 miles, or a decrease of 45.12 miles, as compared with 1906. The number of roads in the hands of receivers was twenty-nine. Passenger revenue, $564,606,343, iJJcrease, $54,573,760; mail $50,378,964, increase, $3,007,511; express $57,38~,931, increase, $6,322,001; other earnings from passenger service $12,674,- 899, increasc, $1,36fJ,662; freight revenue, $1,82;3,651,998, in-crease $183,265,3'43; other earnings from freigh~ service $6,- 113,648, increase, $468,426; other earnings from 'operation (in-du ..;I~ng unclassified items) $74,346,795, increas,e $14,342,708. Oross efl.rnil1g~ from operation per mile averaged $11,383, sources than operation was $286,583,942. Dividends declared during the year 1907 amounted to $308,137,924, leaving as surplus from operations, $141;323- 264. The surplus from operations as shown for the pre-ceding year was $112,234,i6L Casualties were 122,855, of which 11,839 repr-esented the number of persons killed and 111,016 the number injured. Bought Goods for the Hotel Washington. H;. S. Kettleton of Frederick & Nelson, Seattle, was ac-companied to the market by the manager of the Hotel Wash_ ington, soon to be opened to the public in that city. The hotel cost several million dollars and the furnishings cost a - Made by Northern Furniture Oom.pany, Sheboygan, Wis. handsome sum. The factories of Grand Rapids will supply the greater part of the goods, although one very good order for inlaid bedroom furniture, wa-s placed with the Muskegon Valley Furniture Company. Locks for dra~ers that any old key will not. unlock have been introduced with the approval of housekeepers. MICHIGAK DEMAND FOR CURLY MAPLE. Old Time Furniture Hunters on a New Quest Now-Supply is Limited. Old furniture hunters ha"ve a new interest. Mahogany, walnut. and even the ancient pine have given place to curly maple. There are scores of dealers and collectors today who have abandoned the search for mahogany and are scouring the villages of Connecticut and the old farm houses of KC\,,,' York state for quaint fOUf poster beds, chests, desks, cabinets, highboys and lowboys, carved from the curling, twisting maple boughs, to which time has added the rich tones of old brown ivory and amber. One of the best known collectors and dealers in old furni-ture in Nel,v York-a woman, by the way-has filled her workshop and her showrooms ·with curly maple and is kept busy supplying the demand that has sprung up among the fashionable New Yorkers. "Curly maple is quite the 1110St in demalld of allY wood at the present time," she said, "and I believe its popularity "will last even longer than the craze for old mahogany. "'Vhy do I think that? Because it is so much prettier in the first place, and it is much more difficult now to find a piece of really old curly maple than it is to pick up a piece of old mahogany. There never was such a great amoullt of it made, and th/ere have been comparatively few imitations. So if you do come across a piece it is almost sllre to be genl1iJ1(~. "A few years ago," she went on, "you could buy a curly maple four poster "bed at almost any auction sale for a ridic-ulously small price. I have seen them sold as low as $1- beds that ,vou1d now bring from $25 to $50. I bought many fine pieces then, much to the surprise of other dealers, who wondered what 1 wanted with furniture for which there was no demand. But T liked the eo10r, the beautiful, rich tone of the wood and the delicate shapes, and I bought partly to gratify my personal taste and partly because I was convinced that there would soon be an awakening to the real beauty of this furniture. "Now, with my storerooms stocked and old furniture col-lectors crying for curly maple, I could get from those same dealers many times the prices T paid for every piece. I have furnished several complete rooms in the homes of welt known New Yorkers in curly maple, and every room has brought more orders than I can fi..1t. Tn 011e in.stance in a house in Fifth avenue I furnished a roo'm with curly maple, replacing an entire set of old mahogany, and the effect was very much more beautiful. "Curly maple began to be used for making furniture in the seventeenth century, just preceding the use of mahog-any. Many of the shapes of the old mahogany furniture of the late seventeenth and early eighteenth century are copied from the old maple furniture. The swell front bureau is Ol1e of the rarest pieces of curly maple to he found 1l0W;Hbys, al-though chairs and old couches are also difficult to obtain. It is only in the extremely old settlements that one comes now upon desirable pieces. "Pine was the first wood used in America for making fur, niture, and it dates as far back as 1660. There arc a few pieces of the carved pine furniture still to be had. But a genuine old pine wainscot table may be regarded as a most cherished possession. One of the famous ones of this wood is an object of great interest to antiquarians in the Metropol-itan Museum. One. of medium size like that of mine ,vill bring from $75 to $100 today. "After pine. came the red walnut of the south, then in Ke'<v England cherry and curly maple. After that came mahog any and then oak. Chests of drav, ..ers in maple, mahogany and oak first appeared in the last part of the seventeenth cen-tury. It was not until the eighteenth century that secretar-ies, desks and bookcases were made of these woods. ARTISAK 7 "The Dutch feet, which are so gracefltl, will be found in either cherry or maple, but seldom in mahogany. In fact there were many graceful lines made in maple which were for-gotten at the later period and are not reproduced. "To my mind and to those who appreciate really old fur-niture and love it for the beauty of the wood and the grace-ful lines, curly maple is the finest of all furniture. "Curly maple can ncver entirely take th'e place of mahog-any, but collectors now seem interested in little else. Unlike mahogany, the quantity and variety on'the market is limited, and its rarity makes it obtainable only by the few."-Sun. Pedestal No. 412. • • 115 to 135 Palmer Ave.• DETROIT, MICH. PAlMER MFG. CO. Manufaclurers of FANCY TABLES PEDESTALS TABOURETTES for the PARLOR AND LIBRARY Our famousROOKWOOD FINISH grows in popularity every day. Nothing like it. Write forPictures and Prices. ~------'--------------, Murphy Chair Co. MANUFACTURERS DETROIT, MICH. A COMPLETE LINE. ...--------_. • ~-------------------, iI Plonrm Manufadurinf (om~anJ DETROI't, MICH. Reed Furniture Baby Carriages Go-Carts ~ Full litls shown 011 M;condjtOo1', 1319 M'ich-iqan AIM., Ohicago, in, July. • ________________ --6• 8 MICHIGAN Furniture ,and Decorations for the Stage. Retailers of furniture in rr:any cities have an intimate ac-quaintance with the stage property man and bis work. The condition of the property, exchanged for a few complimentary seats, when returned, has caused many an honest dealer to utter words of condemnation for the enlightenment if not the entertainment of that indispensable factotum of the amuse-ment world. \Vithin recent years the fact that any old furni-ture from a regular or second haand dealer's would not serve to set the stage for any old scene of a play has dawned upon the managers of many places of amusement in the larger cities and an explanation of what has been accomplished in this line is stated by David Belasco; the greatest producer of plays of his day, in an article entitled, "The Art of Illusion," published in the Saturday Evening Post of July 25: Of course furniture and costumes arc the prime attributes of atmosphere. Few persons know Old Dutch from Old English furniturc. But there is alway" one man in the aud-ience who can tell the difference, therefore one cannot afford to take any chances. \Vhen I produce a play of a remote period I carefully study the furniture of the time. If I cannot get originals I obtain reproductions.. Nor does it do to "cross" furniture, so to speak, mix up English with Dutch or French with the idea that its antiquity will carry the fraud. When' I put on "The Darling of the Gods" I felt the necessity of some great war token to put in the chamber of the minister ,of war. The Japanese consul obtained from his government a statue of a war god which was brought to me bearing the legend, ''OJ in Teno, August, War God, Mightiest of Eight Thousand." From this sacred piece I made a huge reproduction which perfected the atmosphere of the scene. The statue was only loaned to me.. When the play was produced I returned it to the consul, but he told me that the drama had dealt so truthfully with Japanese at-mosphere and conditions and had pleased his countrymen so greatly that he begged that I would accept it as a memento of their appreciation. I always invite criticism of my furniture as it pertains to· ccrtain periods, particularly from students of the history of that time. One cannot to'o carefully guard against a laugh that some incongruity may bring about in the midst of a scene ,de-signed to bc scrious. For instanc~, some years ago a play of the Cromwellian period was produced. Great pains had been taken by the manager that the scenery, costumes and othcr effects of that date be correct. Inane scene a soldier picks up an axe and smashes a door. It chanced that the property axe on this occasion had been mislaid. When the soldier was ready to do his smashing' he looked about for his axe, and he couldn't llnd it. The scene would not wait until a search had been made, so the actor grabbed the near-est thing at haud, which happened to. be a brand new fire de-partment axe. He hid ple thing as best he could, but in-stantly the audience caught on. Loud guffaws filled the house and a splendid tragedy situation was turned to one of bnrles::jlle ar.d confusion. On another occasiion avery clever one-a.ct p13y of the tjme of the French Revolution was produced one Sunday night in a Harlem theatre-on trial. The laws of New York forbid the presentation of plays with costumes, scenery or other properties on Sunday. Obvious~ ly the success 6f this play depended 011costumes and setting;;. Instead of a typical French kitc.hen there were four bare watts, a plain table and two chairs.. The actor who impersonated the soldier appeared in a frock coat and derby hat-a com-bination which lent itself to cpmedy; the one who acted the part. of the citizen was dressed in the ordinary clothes of the mechanic. For a time their spirited dialogue held thc aud-- ience, but when, with rage and fury, they attacked each other with billiard cues instead of swords, thrusting, and parrying and skipping about, the mirth of the audience knew no bounds. The actors ignominiously abandoned the scene and the curtain was rung down without a moment's delay. ARTISAN In a scel:C where the furniture is entirely modern I a111 careful to adapt it to the tastes of the man who plays it. If it be the house of a parvenu, there cannot be too much gilt and red and hcavy furnishings-everything on the scale of the coarsest luxury. The gcntlen:an's resider-ce, of course, has old portraits and other heirloorr.s in evidence while that of the literary man IS denoted by books, to give the illusion of culture. Some ycars ago a prominent actor played the pa.rt of a promoter. Evcrything in his drawing room was ornate-- dcsigned to impress his victirr.s with the tremendous prosper-ity of his scheme. This was artistic illusion. It IS notor-ious that the offices of promoters are furnished magnificently. Later the same play was produced at a provincial theatre. The scenery and settings were tawdry, and it failed dismally for lack of atmosphere. "Faking" in the matter of furniture is dangerous, if not fatal. Nothing pays like the genuine. If I have a scene representing the home of a man who moves in the same circles as the Astors or Vanderbilts I study the homes of such persons of wealth, and spare no expense to make an exact re-production. I have on one production alone spcnt from fifty to one hundred thousand dollars in order to get the real at-mosphere- and it pays, pecuniarily no less than artistically, since evcrybody "gocs away" full of enthusiasm about such and such a scene and advertises the play better than a news-paper. Thoroughly artistic atmosphere inspires the actor who absorbs it to the full. He feels through the scene that he is a Japanese, a Frenchman or a German-as the case may be. It puts him in closer touch with his character than any amount of coaching. The matter of time on the stage is a curious illusion. This is produced ,more frequently by the playwright than by the producer. He must lr.arshal his events' in rapid, yet grace-ful and logical succession. A court scene involving a murder • Dining and Office TABLES Large new line ready at the opening of theS("ason. We guarantee the prices put on our good:! June 24th through the Fall Season. Stow &Davis Furniture Co. GRAND RAPIDS, MICHIGAN FDm'th Floor Blodwett Bldg. • ~l 1CHI (; A 1\ trial that would ill reality occupy two 01" three days is ac-complished on the stage in half an hour. Only the essell-tials of the stOfY afC treated-there are no waits, no repeti-tions. The jury i:-, in the box, the judge on the bench as the curtain rises. 111a fevv words the di:;trict nttorney pre-sents his case-it is all Oil the rapid-fire order, yet by good stage mallilgC1l1Cnt it is not only effective, but oldequate. The effect of n:e passing of night was accomplished ill "IVladal1lc ButtedIy," where the vigil of the girl Cil11tinllCS into the morning, when her husbar;d appears from the ship. \Ve may crowd it day's events into thirty-rive minutes so long as we do 110t outrage common-sense. nut this aft has devclcped only within the past decade. Bc<ore that we were comre]-ltcd to j-e:,:,ort to ntlIrCrOLlS i'cel",CSto stretch over the lapse of a year. The act \voll~d start. p;,rt of the scene de-velop;, then a her. l s:::el,e was lowered rind son:j"s and dances Ma.deby the Luce Furniture Company, Grand Rapids, Mich. introduced which were supposed to carry the audience along six months, or a year, into the following scene. Some acts would have four or five scencs.t\ow they have hut one. The Greeks had the art of perfect playwriting. They were able to develop scenes right into one another and with-out \"'reeking the unities. For a long time music was used in much the same way as lights; the bright for the cheerful sccnes and the heavier for the more dramatic. have (l<me away with music because I find its equivalent in the acting, the lighting, the atmos-phef(~_ in my theatres. 1 assist the play and player with music where it can be introduced without being dragged in. T do not bring the hero or heroine on with music as former-ly; nor do I use it for nerve-racking scenes. I find 1 can be more effective by avoidng aany such false illusion which makes the play stilted, heavy and old fashion cd. Surely (me can embellish bad plays and help bad acting with music, hut I nr,d that, as a rule, the public favor not hav-ing it. They do 110 need a stimulant to elljoy the play,- and that is what music is-a stimulant. It also tends to arti-ficiality. y./ e arc working for a bigher :land better theatre. This makes it 1110redifficult for the manager, because he must convince his public, and he cannot do so through artificiality. Retailers are much pleased with the action taken by the manufacturers for obtaining uniformity in the finishes of fur-niture. Out-of-town mallufactufers will be furnished the formulas upon application to F. Stuart Foote, secretary of the local association. Great annoyance and much cxpense will bc spared to fctailers by the general use of the <;Grand Rapids Finishes." ARTISAN IT'S BETTER TO BUY THE "-BEST Buffets, Combination Buffets, China Closets Combination Bookcases, Library Bookcases Rockford Cbair and Furniture Company Rockford, III I• Full line on exhibition in July, 3d Floor, Blodgett Block. Grand Rapids, Mich. 9 • 10 MICHIGAN PHILOSOPHY AND CHARACTER IN FURNITURE. By ARTHUR KIRKPATRICK. Instructor and Designer in the Grand Rapids .School of Designing. By their furniture, ye shall know them. Did yOU ever stop to think how closely allied is one's character with his home surroundings, especially with his furniture? Do you know that one displays his character in the selection of his furniture? Not mine, I fancy I hear you say. I select my Made by Maniatee Mfg. Co , Manistee, Mich. furniture according to my allowance. \;Vell even so, that is one way of classifying a person, but jf one has a choice of three pieces where the px:ices are equal, and he selects one, he again portrays his character in the selection. Not only does he display his individual chara~tchl)Ut informs the clOse observer of the section of the ·country which he belongs to. The furniture designer divides the country into three sections, the East, \-Vest, and South, and allowance is made for each section upon the drafting board. He also divides the people into four classes. First, the rich" who can afford to employ an expert draper and d,eco-rator, therebY eliminating the possibility of their character reading, a's the work of the expert is clearly visible in his careful rendering of some classic or period style, and in his imitation :of the grandeur of other days, we designate the wealthy of our time. It is the second, the professional class in which one sees the strongest and most varied character. In their selection of pictures and paintings they portray their emotions while in their furniture, they display their stability. If they are light and gay, their furniture will be light of frame and up-holstered tn velvets and brocades of bright htres, but if they are deep and broad mentally, the furniture will be stocky and upholstered in leather of subdued shades. Their pictures are 'apt to represent historical events and their bric-a-brac will be a selection of trophies that ',suggests travel. It is for the next class, the mechanics, clerks, salesmen, ARTISAN and bookkeepers that most of the furniture is made. This class is also varied in character, and have a tendency toward showy furniture, both in ornamentation and wood. It is for them that the designer works the hardest to make a profit for the manufacturer by making goods which look like 20, but can be made for 10. The quality of the furniture is called medium grade. Their pictures are as varied as their furniture, ranging from love scenes to prize fights, from photographs of their friends to crayon portraits of their relatives, and the bric-a brac from gilded walnuts and chicken wishbones tied up with bunches of baby ribbon tC' crape paper owls and pumpkin blossoms, and a thousand other queer things made of paper, putty, and plaster of paris. We now come to the fourth and last class, the laborer, upon whom everyone pounces with hobble nail boots. He lives far from work and walks. He wears the poorest of clothing, buys the cheapest of. furniture, which is put up with the thinnest of nails and softest of glue. Soon to be out of repair, and soon to be-replaced on the "easy. pay-ment plan." The pictures upon his walls are cut from last year's calendar, and the bric-a~brac are his children, whom he is raising under difficulty. In hard times, he buys no furniture at all, and sometimes no bread. But not only does the character ally itself in the selection of the furni-ture, but also in the manufacturing. Have yoU ever noticed Grecian Style. how a big persptnng manufacturer produces goods in his factory that are large, luscious, and slightly over ripe? Others of a more compact build will turn out goods with enough ginger about them to make a tuning fork. Butthis does not end the ch~racter. reading in furniture because na- :VII C IT I G A N tions can be judged and periods marked by the dominating influence of the time. What a profound adrniratio'J1 we acquire for the Greek in a study of their furniture and architecture. The beauty of figure and the stability of their character arc truthfully por-trayed in their designs. The construction is simple but sub-stantial, and the curves and lines are plain but beautifuL ARTISAN II parade with varying moods from gay to gra\'e, arid from the sturdy to the weak. Let us begin with the Louis XIV style as the first of the purely French styles. The king himself was but the re-flection of the sturdy characters around him and the healthy and substantial c01lClition of the French people, and for a time France was great and was admired, envied and feared ,I { / , ~.:,,; Louis XIV Style. In the mythology of the Greeks, we can see the depth and breadth of their philosophy, showing that intellectual acti-vity and artistic quality are paraUelled to refined character, In their placid and revived conditions, this same fact can again he clearly traced in the Dutch and Italian nations, but it is to Fr;~nce that ..v.e turn to illustrate our character sketch, where style follows style like an ever changing historic by all other nations. It was the ambition of Colbert, the minister of finance, to make the French court the grandest in the world. He was aided in this by the talented LeBrun, and also by the designer' Boule, who were leaders in their line, and the combined' effect ,was trllly grand. Ebony 'was the wood Llsed £0.1' the furniwre, and the decorations were (Cont.1nuedon pa~e ~~;) p2 MICHIGAN ARTISAN --_._---_._-_.-- Our Line is More Complete Than Ever in Odd Dressers Chiffoniers Sideboards Buffets and Bachelors' Wardrobes COMPLETE LINE Shown at 1319 Mickiga~ Ave" CHICAGO, 6tk floor. Call and see a 'warm hUllch. MANISTEE. MICH . • Factories in Sturgis in Operation. The furniture factories in Sturgis are runniT:g and having about -the san:.c average trade as most of the furniture towns in Michigan. None of them are running up to their full ca-pacity, but still are doing a satisfactory business, considering the times. The prospects are good for a steady growth- in trade until the normal shall be reached. ' The Royal Chair Company made a fine display of chairs in Grand Rapids, and took a good many orders for the Royal push button Morris chair, Prospects are good for a good fall trade. Their catalogue is in the hands of the printer and will soon be ready for mailing. The Sturgis Steel Go-Cart Company also made a fine exhibit of their famous collapsible go-carts in Grand Rapids. This is the cart that folds or opens with one movement, and is growing in populaarity. The Stebbins-Wilhelm Furniture Company have a supple-mental catalogue in press. They brought out a splendid line of directors' and library tables and pedestals in mahogany, walnut, oak, birch and bird's-eye maple, and made displays in Graud Rapids and Chicago. :\h. Stebbins said that they are going to discontinue their display in Chicago and show hereafter in Grand Rapids only. The Aulsbrook & Sturges Furniture Company have added a story to a part of their factory, a portion of which will be used as a photograph gallery. They are bringing out for the fall trade a mueh finer line of goods than they ever have in the past. The Grobhiser & Crosby Furniture Company are the largest manufacturers of dining tables in Southun :"1ichigan. They also makeil- line of directors' and office tables. Their display in the Manufacturers' building in Grand Rapids is one of the chief attractions in that building. They always get their share of the trade. Fhilip Nonweiler & Sons Furniture Company. The late Philip )Jon weiler, fot\1lder and for many y-~ars the manager of the Evansville (Ind·.) Furniture Company, pro-vided by will for a change in the name of the corporation. In the course of time tbe corporation will be known as the Philip Nonweiler & Sons Furniture Company. The old name is so widely and favorably known that it would surprise no one if some other corporation should take it up immed-iately upon its abandonment by the existing, corporation. The name is of. great value commercially and the average business man wonders why such a valuable acquisition 'could not be sold for the benefit of the owners. Rights for the use of articles covered by letters patent and formulas for com-pounding drugs and articks of common use arc frequently transferred from one individual to another for a considera-tion, and the sale of a good name when no longer needed by a corporation should be permitted by law. The name Nonweiler is almost as well known as the "Evansville Furniture Company"-in fact by many they arc regarded as synonomous. Perhaps the heirs of Mr, Non-weiler will deem it wise to keep the old narr:e as a suffix to that by which the corporation will be known in the near future.. "The Philip Nonweiler & Sons ,Furniture Company (successors to the Evansville Furniture Company) Incorpor-ated," would not look bad in ink nor sound unpleasant to the ear. Active at Rockford. The furniture factories at Rockford have r~sumed active operations after a long mid-summer shut down and a dull spring season. Rockford goods have. sold wen at the expo-sitions and Rockford's star is again ascending. A very comfortable combination Morris and sle~py hollow chair is one of the new features of the mid-summer market. , MICJ-lIGAY AETISAt\ --------------_._-------- -_._----._---- 13 10fi, 110,112 nor'~ ~iYisionSf. aran~Rapi~s IOfi,IIO,1I2 nort~ DivisionS1. aran~Rapi~s OUR BUILDING PRI NT ER5 B[N DER5 EN G R A V ER5 E N G R A V E R5 PR INT E R5 B INDE R5 Michigan Engraving Company :: White Printing Company Michigan Artisan Company ~--- Erected by White Printing Company, Grand Rapids, 1907. -_._-------~----------_. 14 MICHIGAN PHILOSOPHY AND CHARACTER IN FURNITURE (Continued from page 11,) of solid material. Gold, silver, mother of- pearl and tortoise shell, gracefully adjusted in beautiful tllarquetry designs adorned this most precious of cabinet woods. To weaken character, 'mix grandeur wjth pride. France grew proud, proud of her king, court, artists, looms, work-men, and warriors, and under' the Louis XV period, the ARTISAN that it is useful, only, to an uneasy, over polite figure of that age, nor does the metallic effect of the surface add to its strength, for the gold -thereon is less than one-thousand part of an inch and almost as thin as the politeness of the people. The effect upon France was marvelous to the extent that the sllcceeding king lost his head. The wabbly pendulum had swung to the limit and was upon the return to the more substantial and thoughtful condition of the people, and to the Colonial Style.. people became both morally crooked and painfully polite, and he who could most gracefully strut in satin trousers, or shift his snuff b~x, or shake his lasen cuff, was most admired. Style and show held first place, and this brilliant effect was something to be admired only through the sense of sight. Compare this character with the furnitur~ of the Louis XV period, which was the most curved, brilliant and showy of any furniture at any time., Nothing goes against the grain, and when the grain is crossed and re-crossed by a succcs-sian of graceful curves, it so weakens the general structure nearer straight and cla:ssic lines in the Louis XVI furniture. ~ot in time, however, to head off the great destroyer and builder,. the French Revolution, which like a cook cut out the rotten spots, core and seeds from which the more whole-some sauce, the Empire,was made. \Vhen the smoke had cleared away. what did we see? A one man's France, and a onc man's furniture, a man who played chess with real castles, knights, bishops, kings and queens,. and who put a capital upon everything he touched. In the furniture we clearly see the military straightness, the soldierly dictator, and the OUR OAK AND MAHOGANY DINING EXTENSION TABLES ARE BEST MADE BEST FINISHED VALUES All Made from Thoroughly Seasoned Siock. LENTZ TABLE CO. NASHVILLE, MICH. No 384U i • • I •• MICHIGAN clean brass mounts that are not afraid to stand. out brightly and boldly upon the surface of the solid material which they adorn. The intellectual qualities of :-rapoleon, his political ambitions, and the furniture of his time \vere in perfect harmony with each other, but not in tune, however, with Europe, or even the French people, and therefore he met his checkmate at \7>/aterloo. \Vith the downfall of Napoleon began the French decay, so let us look to Ameri~a for the next change and comparison in style and character. Colonial is a native style, and is the most becoming style Ior Amerjcans, because of its historical ARTISAN 15 and cafe, and is destined to be the leading style which marks the age in which we live. The standard of character is also climbing the ladder of advancement, fostered by the oppor-tunities of free education from public schools, magazines and ne"wspapers, the extent of which may be waiting for some national crisis to exhibit its true value, like a wrecked car of new furniture shows us the solid v'lOod brighter than the subdued surface which we are accustomed to in daily life. This is something that cannot be said of the furniture of any period but our own, because the furniture of all other times has been so embellished with carving, veneer, paint, American Style. connections and its beauty, and especially does it depict the solid grandeur from v,rhich it sprnng. \Ve never find it painted, gilded, or adorned vvith flaring brass, but in the elegance of its modesty, standing ior wbat it is. V\le often find it veneered upon a solid and stocky foundation, but the people also had a cloak of politeness, a picturesque attire and a quaintness of home surroundings which quickens our love and admiration for every figure and picture of colonial times. It would seem that the standard of the mind and character of any period \vould leave its marks upon the furniture of that time, but what of the present? \Ve have entered into a new period of activity. There is a new theology and a marked difference in our political aspect. V./e are living in the greatest inventive age the world has ever known and this new activity is world wide in its effects. Its theology is as broad as the brotherhood of man, and there is now one political party "with the same name, object and ambition in all the countries of Europe and America. The activity of invention is also world wide and the great inventi011s of each nation are soon enjoyed by all. The designs in fur-niture corresponding to this activity are sometimes called new art, mission, arts and crafts, and its philosophy is grand in its simplicity. The philosophy of it is to follo-w the grain. /\t first thought, it does 110t seem to imply much, but as carving cuts across the grain, therefore weakening the stock, it is not much used, but marquetry in new dcsigns and ap-plied mounts of hammered brass and copper are used. Thus, the dominating influence of our time might be summed up, truth and justice in theology and society, and simplicity in art. The cosy corner and the den were but forerunners of the bungalow. A large airy living room now takes the place of the sitting room and parlor, and the furniture of the new philosophy has already iilVaded the living r00111,dining room varnish, gilt or glitter as to cloak the surface vIlith something 1110reshowy than the stock itself. Indeed, it would seem that we are now outgrowing the wisdom of one of the famous quotations of Shakespeare: The world is stilt decei\'ed with ornament. In law, what plea so tainted and corrupt But, being seasoned with a gracious voice, Obscures the show of evil? In religion, \-Vhat damned error, but some sober brow \Vill bless it and approve it with a text, Hiding the grossness with fair ornament? Annoyed Mr. French. F. 'vV. French, the buyer [or Br'own, Thompson & Co. of Hartford, Conn., was very much annoyed during his stay in Grand Rapids over the publication of a report to the effect that L. H. Brown was then in the market representing the above firm. Reports of that sort ereat wrong impressions v.rhen published,but neither 1V1r.French nor the Artisan is able to account for the currency given to the statcment in regard to the presence of :"h. Brown in the Grand Rapids market:. l\h. French COlltinues to buy the goods needed by the firm. A New Firm. Gates & Rich, a new firm doing business in Vv"ashillgton, ,vas represented in the western markets by W. W. Gates. The nc\" firm conduct one of the best stores in Washington. 1\'Iessr~:.Gates and Rich are young, enterprising and ambitious and their prospects for success arc brilliant. Mr. Gates was formerly associated with \"".7. H. Keech, for many years the leading merchant o[ Pittsburg. I 16 MICHIGAN ARTISAK You Can't Make a Mistake By planning for an Alaska agency for 1909, if you do not now handle the line. Our sales for 1908have far exceeded our expec-tations, and the demand has been strong throughout the season. ALASKA QUALITY is what does it. The lines are complete in styles and linings. The Alask.a Refrigerator Co. EXCLUSIVE REFRIGERATOR MANUFACTURERS, Muskegon - • Michigan TRADE IN RUGS BETTER. • Numerous Small Orders Received-Cheap and Medium Lines Have. the Call. Although the present period is considered more or less of a "between" seasons period by selling agents and jobbers handling rugs quite a little summer business is being put through" for spot deliveries. Retail buyers in various sec-tions of the country have been sending in a fairly steady stream of small filling-in orders on rugs and mats needed· to meet their sumnier wants. Porch rugs and mats arc in good request, and are being taken in the cheap and medium priced goods, which range from $2 to $3 per rug up. Buyers in the west and south have becn fairly good CllS-tamers, especially those in the west. Domestic goods as well as, some of the cheaper lines of imported rugs have been taken, and sellers are fee11ng better over the fact that they have been able to book quite ,a little business .during about the dullest period of the year. Several out-af-town jobbers have been in the market' of latc, ar,d SOIT.eof these are s~il1 here. \Vhile they did not come for the expreSS purpose of buying carpets and rugs, they have.at the 5.1.Jnetime placed some fair orders for quick delivery. 1-10st cf these report that while t'etailers in their seetions of the country l:ave for many months been troubled 'with fairly large stocks, they are now in better shape and have been able to cut down their snpplies to quite an extent. Between now and the epening of the new season's lines early in N.oven~ber, jobbers claim that quite a few goods will be needed by retailers with which to fill out incomplete stocks. Jobbers thetTselves have held their own stocks down to a low limit, and any increase in the demand from retailers will mean a ,return to the primary market for supplies. The fall season is just about to ·oren in New York and retailers are expected to arrive in large numbers during the cext two weeks. .\¥hile they will comc for the purpose of pur-chasing all, lines of fall goods, carpets and rugs will repre-sent a fair share of these orders'. Selling agents are feeling mOTe encouraged than they w(;re at any time since the opening of the cltr~ent season. Tt is confidently believed that there still remaills quite a little buying to be done by jobbers as they must make arrange-ments to take care ()f fall trade. The fact that buyers arc interested in rugs at a pricc, 'was 'shown this week :It the auction sales of some dropped patterns. The goods offered . ·amounting to a little less than 7,.000 rugs, were quickly taken, up and the prices secured were good for auction: values. That the mills still have orders on their books to get out· is' shown by the reports coming to hand. Mills that are us-ually closed down at this time of the year for repairs, and to f • • • give the operative::; a vacation, are runnillg on full time, while others tl:at have been on short time for many months; are now said to be running full time again. A Big Hotel Order for San Antonio. , Buyer Stowers of the Stowers Furnituure Company, San Antonio, Texas, brougl1t an order to Grand Rapids for furni-ture to be placed in a large hotel under ccnstruction at San Antonio. Th~ goods ordereq amounted. to $40,000. San Antonio has bccon~e fan,ot,s as a wiriter resort, owing to its superb climate and the historic interest of the city. Very good grades of mahogany furniture were selected for the bed-rooms. Many advertisements calling for skilled labor appearing in the want columns of the daily newspapers attest the im-provement in manufacturing industries. :IMUSKEGON VALLEY FURNITURE COMPANY I MUSKEGON MICH •••• COioniOi Sulles TOil POSI BedS ODd Dressers ChillOlllers worornnes lOdies' TOilels DreSSing ToOies . MOhogony inlaiD GOOds ~ne' on Iale in Manufacturer!' Building, Grand Rapids. • • ·V1ICHIGAN ARTISAN Sligh's Select Styles Satisfy Dealers MANY NEW FEATURES ADDED FOR FALL SEASON. I• EVERYTHING FOR THE BEDROOM (Medium and Fine Quality). Office and Salesroom corner Prescott and Buchanan Streets. Grand Rapidsj Mich. Line now ready for inspection by dealers. 17 , ------------------- .... The ford &. Johnson Company I CIIIC400 The line includes a very complete assortment of Chairs, Rockers and Settees of all grades, Dining Room Furniture, Mission Furniture, Fibre-Rush Furniture. Reed and Rattan Furniture. Go-Carts and Baby Carriages. "%'*",4 ~"" " ,,~*g4'''?''' fp"p~ ~-- Nop, 805 C 2 Our complete nne of samples IIIre displayed In The ford 1I. Johnson Co. hulldlng, 1333-37 Wabash Ave.. Including a special display of Hotel furniture. AU Fwrnitttre IJealer8 arecot'dlally invited . to visit our building. • , .,--------- GEO. SPRATT &. CO. I Manufacturers of Chairs and Rockers. A complete line of Oak Diners with • 1 quarte:r sawed veneer backs and SClts. A large line of I,Elm (}jners, medium priced. A sdect line of Ladies' Rock(:rs. Bent and high arm Rockers with solid seats, veneer roll seats, cob-blerseals and I1P~ holstcl'ed leather compl,~te. High Chairs and Childrer,'s Rock(:rs. rOLl will get in lln (he groUIl({ floor 'when you buyfrom liS. SI~EBOYGAN. WIS. No. 542 Oak, 50110 Seat. Price, $ In:;. No. !540~ Same liS No. 542 on I y Ouartered Oak Ve neer Seat, $18 • p" Doz. No. 542 ,I II 18 MICHIGAN EST ABLISHEO 1880 ~U.",S".D .v MICHIGAN ARTISAN CO. ON THE 10TH AND 25TH O~ EACH MONTH OPFICE-l08,110.112 NORTH DIVISION ST., GRANO RAPIDS. MICH. ENTERED ,1.8 MATTER OF THE 8ECOJID CU." The market buyers discussed a number of questions of importance to the general trade during their stay in Grand Rapids the past month. On the question of using statuettes, bric-a-brac, plants, rugs and similar articles to brighten up the wareroom, the opinion was about equally divided. But one opinion was expressed on the subject of the delivery of goods to customers through a single agency, and that was adverse to the plan. The buyers would not dispense with the traveling salesman in the expectancy that by dealing di-rectly with· manufacturers lower prices would be charged for goods. So many advantages accrue to dealers on account of their relations with visiting salesmen that they would not part with them under any consideration. Several prominent buy-ers would grant a discount to purchasers of goods amounting to a considerable sum, but would not make concessions to buyers of small lots. Others declare.d such practices would be unwise ~nd injurious. All customers should be dealt with without preference in regard to terms. Clearance. sales were generally commended, although a number of prominent dealers condemned the practice. On an average furniture could not be sold on a margin of twenty per cent" of cost over purchase prices. Very few complaints were made against manufacturers for selling to consumers, but the mail order houses were subjected to the usual roasting. 0t" Of) An invaluable asset in business is promptcess. The store should be opened. and closed on .the minute set for that pur-pose. It matters not if one puts in time clocks and holds his employes up to -tlie minute ,if one is not prompt himself. Deliver goods, answer letters and decide questions of busi-ness promptly. The great mereltant sits at his desk answer-ing without reserve the many inquiries submitted to him by his· assistants. V.,Titha nod of the head he approves this and with a shake of the head turns down that proposition. Back of these prompt decisions are years of experience and obser-vation. Gte °to If possible, guarantee everything yOU sell, and whenever necessary make your guarantee good. If colors and strength cannot be guaranteed, say so. Take back goods that cus-tomers are not satisfied with. Don't substitute; don't describe an article untruthfully; don't exaggerate values. A philan-thropist refused to sell cigars to customers' because he thought their use would harm people. Lincoln walked three miles once to return to a client money that had been over~ paid in error. Be fair; be honest. 0tO °to Light stocks were reported by a. great many buyers at-tending the midsummer sales in Grand Rapids and Chicago. A great de'al of time was spent in entering notes' of goods examined and prices offered, and while·· fairly good orders were, taken salesmen were promised a welcome from custom-ers · when on the road. Business will be lively during the re-mainder of the year unless some un'usual' occurrence affect-in'g the whole popula~ion unfavorably shall intervene. °to °to The midsummer selling. seaspn of the' current year, called • " '•.. ~'. ARTISAN out about the usual attendance of buyers. Orders were placed for about sixty per cent of the product of the factor-ies, but it is expected that with the n:arketing of the crops and the delivery of the, ballots in the contest for president of the United States business will improve very much. The holiday seaSOf! of trade prorr.i3es to be the liveliest for years. °to °to Full of enthusaism over their experiences in the furniture markets and the goods purchased, many deale.rs have returned to their homes determined to push sales vigorously. Their enthusiasm wilt spread to employes like. contagion. Custom-ers will catch it. It will show in the display of the goods bought; in the advertising; in the assurance of sales people in talks with custome.rs. It is a genuine movement. °to °to During the past mbnth there has been on exhibition at the Ryerson Public Library, Grand Rapids, a collection of col-ored prints illustrating the best examples of interior decora_ tion and fuumishings of the past and pre~'ent age. Ivlany buyers of furniture took advantage of their: attendance upon the sales to view the collection. °to °tD Up-to-date merchants keep welt informed in regard to the selling qualities of goods by going throug-h the store of-ten and ascertaining what articles move slowly_ Prices are marked down then and there. An account of such reduc-tions should be kept for information. °to DtO In marking prices make the figures large enough to be read. Use red ink. People want to know prices. They like to look around before they purchase' an article. Place goods where they can be pushed about. Women like 'to sell things to ·themsdves. "t" °te) Money is often made by losing it, but tittle is lost when used for discounting bilts. Great merchants make as much on discounts as they do in merchandise profits. One cannot expt;ct to make a profit on everything sold. °to °to Railroad officials at Pittsburg predict that there will be a great scarcity of box cars a( the end of sixty days. Probably this anticipation accounts for the orders for early shipments many retailers of furniture have placed. °to °to <lJim" Hill, the railroad magnate, deelares that higher rates for freight are a i'busi'ness necessity." "Jim" has not found a favorable response to his declaration in the mercantile. and producing world. 0tO DtO The steel mills are busy, producing sixty per cent of the output of one year ago, when the plants were operated over-time. Will Promote Sales in Mexico. Ten years ago an enterprising young American ,named Drinnier left college and entered the employ of a mining cQm~ pany in Old, Mexico as a mineral expert. 'In the course of time he tired of his employment. and meeting E. H. Foote of the Grand Rapids Chair Company in Mexico City, tendered his services' as guide. During :the week spent with Mr. Foote he gained considerable information in regard to the furniture business and resolved to take on a few lines on commission. Coming to. Grand Rapids, he easily obtained the agency for a number oigood lines, and purposes working the trade in forty Mexican cities for orders. Mr. Drinnier is confident that with t4e proper presentation of American furniture to the people of ~1e:x.ico,'a heavy business will be created for the manufacturers of Grand Rapids . • r MICHIGAN ------------ ARTISAN 1() • No. 146 Iron Frame Woven Wire Cot, real support, $1.85 Net SMITH & DA VIS MFG. CO. • St. Louis No. 155 Woven Wire Couch, $4.00 Net Write for 1908 Catalogue No. 152 Link Fabric Couch, $3.60 Net No. 73 Link Cot, 2 leet, 6 in., $3.25 Net 3 feet, 3.50 Net SECOND HAND BARBER CHAIRS. ---------------_._--_. • A Market for Them All, Somewhere-Most of Them Go Back Into the Country. The dealer in b<l.rber's fumiture, v,/hen he refits an old shop and puts in the new, modern pedestal revolving barher chairs in place of the old style chairs that stood on legs, will take the old chairs at a price in exchange. And what be-comes o( the old fashkl1lcd chairs thus taken? If this bar-her didn't want them who will? But there is a sate for them all, as there is for anything and everything second hand. Some of them may be sold in the city, but not many. The barber "\yho opened a new shop here, in whatever part of the town the SllOP might he, would he likely to buy the modern pedestal chairs, which he could do even if he didn't have the cash in hand, for l~c can buy a shop outfit and pay for it in installments, So 110t many of the se.cond hand barber chairs are sold in the city, the hulk of them go back somewhere. Sorr.e are sold for Wie in small summer resort places, where the patronage is limited and a city outfit is not expect-ed. And sOl11eof the old fashioned second band chairs go· to the country barber shops. Western Classification Committee to Take Up 492 Subjects. TO FIX MINIMUM CAR LOADS. The 'western classification committee is in session at :rvlanitou, Col., having 492 subjects to take up. Among these is the subject of minimum carload weights, a proposal hav-ing been made that for third class or higher, 24,000 pounds be adopted and 36,000 poutlds for lower classes. It has also been recommended that the rule, requiring proposed changes in the c1assincatipn to be filed 30 days in advance, be amended to increase the limit to 45 days, unless twa.nimous consent to a waiver is given. Another rule to he considered, and probably adopted in view of affirmative action of the same character taken by official classification lines, requires stronger and better pack-ages for freight. Hovv to get better revenue from perishable freight will be discussed and rules now in effect may be amended so as to provide that to get a carload rate the amount of freight stipulated therefore shalt be delivered at a single forwarding station in one working day by an individual consignee for one consignor and destination except that where freight is loaded in cars by the consignor it shall be subject to the car service rules and charges of the for- ,"Yarding road. Kid:1CY shaped sofas, overstuffed, are selling well. .--- I • I Big Rapids Furni-ture Mfg. CO. BIG RAPIDS, MICH. SIDEBOARDS BUFFETS HALL RACKS In Quartered Oak, Golden and Early English Finish. No. 128. Uee $12. 2 Off QIJ day8 f.: o. b. Big Rapids. -- I 20 MICHIGAN ~,I ARTISAN HORN BROS MFG CO 261 ",291 W, Sa"..."S,. o • ~ CHICAGO, - ILL. , I BEDROOM FURNITURE OUR SPECIALTY Good. displayed.t the Manufacturers' Furniture Exchange, Wab8.llb and 14th SL and with Hall & Knapp, 187 Michia'IlD Ave., Chicago,!U. DRESSER No. -330-Price, Oak, $30: Genuine MahOi<lny.Veneered. $31: Tuna Malmw.....y. $3l. CHIfFONIER No. 3t-Goiden Oak. $20.50: Mahogany Veoeew:I and Tuna Mahogany, $21.50. DRESSING TABLE No. 126-bak. $21: Mahogany, Veneered. and Tuna- Mahoiany, $21.50. I ____ ~_~ __ Write for Catalogue "B" -------- 1 THE ONE ROOM FLAT. • A Novelty From the Wett Which Might Be Popular in New York. I~ , New Y01'k got its skyscrapers from the \Vest, and there is now another reat estate novelty which had its origin ther.e knocking at the gate of l'vIanhattan Island. This is the 50- called "one room flat," w-hich by mc,ans of specially built fur-niture makes its one room serve for the purposes that usually take several. Several ''''estern cities are provided with , these apartment houses, son~e of them sheltering as many as twenty-eight families. Some of them are called "residence hotels;" and offer the tenants the choice of taking their meals in ,the public dining room or using- the domestic facilities attached to their own room. Of course., the flat has in reality more than one room, There is an entrance hall, a bathroom, at~d a narrow apart-lwent adjoining the main room which serves for the opera-tion of theJurniture, which swings on a pivot. The plan of these flats shows one large room, the kitchenette of the kind that failed to meet with success in New York, a bathroom, and this cur'iolls room about'three feet deep running paralld with the main living room. One. end of this is closet room, while the other provide!'! the space for the furniture to swing about in. \Vhen the one room flat is serving as a drawing room there is a small ce.ntre table visible, a combination desk and bookcase, and a sideboard which stands in its place, whether the room ·is to be used as a sitting or dining room. It dis-appears only when the time for slumber has arrived. It i3 then that the sideboard turns about, and on the other side of the board partition back of it swing!'! into view a brass be,d. This is foldelj up against the. board, but it is so ar-ranged that the bedclothes attached to hooks in the head cf of the bed are allowed to swing free and are aired all day. The. library table, merely by swinging its edge around, doubles 'its"!'!izeand is capable of seating four person~. V\.Then bedtime is, ,at hand the bookcase. which stands next the side-board a1so~does its turn, and in its pl"aee there appears a dressing table. Of course the same chairs must serve and they ..must be selected with appropriateness for the varied uses of the rOom. The. gre.at merit claimed for these one room flats i!'! the saving of space, the freedom from the greater cares of house-keeping and the possibility of housing so many families i:1 one building. Of cours~ the patented furniture made for them is an indispensable element of the scheme, and without it such dwelling places would not be possible. So it is nat-l. ually the corrpany which manufacturers the furniture which is ,Putting up the houses, selling stock in them ard otherwise promoting them as they would any other building project, . In not every case' is the house supplied Vll;itha hotel dining· room. In e.ome there 'are anI! the small kitchens. ., " Fe.w of the persons who live in these or.e room flats are fortunate enough to pO::5ess servants, nor do they feel the need of them. It is of course r.ecessary to put up the house on sites which allow light to every room, as a one room flat cannot depend for its light and air on other rooms. The schen:e has never been t.ried in New York, ard there is b'.1t one 'an2logous case from which to draw any con'dusiors. There was an uptown apartment hotel which supplied kitchen-ettes to its tenants. This attraction p,oved much less potent than the provide,rs had anticipated. Cutting Prices is Business Suicide. To cut prices as an inducerner.t is apt to' attract undesir-able trade who flit hither and thither in search of bargains and seldom form any basis of steady custom. Cut prices de-moralize the general trade tone of a section and influence many other lines. Besides, this form of an inducement is an advertisement of cheapness of methods and t'~e thinking buyer wilt"fear that quality suffers with the price. The stamp of cheapness once placed on a retail establishment t:kes yeaf3 to ren~ove 1::y high grad~ rr.erchandising. Coupon plans, credit tickets, trade- checks and the like, er:tailing volulliinous explanation a!ld money outlay lose their intended effect if any part of such a plan divorce::; the cus-tomer from the store at any stage to redeem the vouchers or get his reward, other than at the retail store itself. A plan of any kind necessitating the sending away to other parts for catalogues or free merchandlse on the paTt of the customeT will create confusion ard detail anI absolutely fail to arouse enth usia sm.- Exchan ge. , Why Not Order? .Say a dozen or more Montgomery Iron Display Couch Trucks sent you on approval? If not satisfactory they can be returned at no expense: to you whalever, while the price lMkc:d" but a tci8e.. com~ pared (0 the convenience thry alford and the e<::onomythey represent in !he saving of Boor space. Thirty.IWO couches moumed on (he Monlgomery Iron Display -CouchTrucks occupy th~ same Roor space as lwelve dis. played in (he usual manner. Write for calalogue Riving full deacnp.. lion andpricein the different finishes, ·to.- gether with iIlustratiQDS demonstrating the use of (heGianiShortRailBedFastener £01' Iron Beds. Manufactured_ by the H. J. Montgomery MEg. Co. PATKNTEFS l • Silver _Creek, New York, U.. s..A• i ;\1 I CHI G A t\ AlZTISAt\ 21 -------------., RICHMOND CHAIR CC•., Richmond, Ind. Double Cane Line "Slip Seats"--the latest and best method of double cane seating. Catalogues to the Trade. MORTlSER I~---_.---_._--------.--- No.4 SAW (ready f{)r-cross-eutting) II I HAND CIRCULAR RIP SAW CO:..t:BINED MACHINE No.3 WOOD LATHE No. 4, SAW (ready for ripping) ~-------- 1 Complete Outfit of HAND and FOOT POWER MACHINERY WHY THEY PAY THE. CA81NET MAKE.R He can save a manufacturer's profit as well as a dealer's profit. He can make more mOTley with less capital invested. He C"In hold a better and more sathiactory trade wilh his customers, He can manufacture in as good style and finish, and at as low cost a<;the factories. The local cahin ..t maker has been forced into only tbe dealer's trade and profit. because of machine manllfactured Koc><1sof factories. An outfit of Rarnes Patent Foot and Hand-Power Machinery, reinstates the cabinet maker with advantRg-€s equal to his competitors. If desired, these machines will be sold on trial. The purchaser can hRve ample time to test them in hi~ OWIl shop and on the work he wishes them to do, lJescriptivtJ catalogue and prite list free. W. f. &- JOHN 84RNI:S CO., 654 Ruby St ••Rockford, III. I•I No. 'l SCROL.L SAW .1 ~----_._-----_._--------------_.._--------------------.-----. No.:.l SCROLL SAW FORMER OR MOULDER HAND TENONER r White Prin tirlg CO. I~--------G-RA-ND RAPIDS, MICHIGAN • HlGHGRADE CATALOGS COMPLETE • 22 MICHIGAN Manual Training Prepares for Business Future By W. J. MacInnes. • To build well, and on a solid foundation, is a 'maxint that only a few of the millions of inhabitants of this globe appreciate fttlly. From the earliest periods of history, down ,hrough the age.s, this axiom has proven a source of comfort and economy. The basic principle of life in all of its broadest phases is correct education. \Vhere education has been slighted or neglected, you \-\Iillfind instead of true life, failures and mere existence. \Ve have evidences of this truth on every hand. Our aim houses, charitable institutions, prisons and asylums are filled to overflowing, and the majority of the inmates are of a low order of intelligence and cultivation. It is true that in recent years quite a large number of bankers and persons supposed to be of a high development of character are oc-cupying -clerical positions in our fed.eral prisons. But pause a moment and read back through their lives, and' you will find that not only their early education, that which is the strongest influence for good and honest dealings, was missed entirely, or, the parents were so little interested in its ac-complishment, that the strong foundation necessary to carry the heavy superstructure, which was to follow in the lives of these men was laid in the shifting sands of plain ig-norance. One has only to ,view the daily press to discover the full meaning of this truth. Faith, hope and cJ~arity arc virtues which exist to a brger degree among educated people, and on these three, the very life of our industrial fabric must depend for its support. The tottering walts of the great nations of the past history of the world, seem to come very close to us in our modern ideas of business integrity and aggrandizement. If then, we desire, and we should make it a part of our living, that the unborn generations shalt avoid the pitfalls which have assailed a vast majority of those gone before, let uS give more and more attention to the foundation of our educational system.' As a child is parent of the man, so we may say the kin-dergarten is the parent of the manual training school, the latter being the strongest factor for deeper education of the present day . As was stated in a previous article, the ideal education is that which is devoted to a homogeneous system of mental and manual training.' A careful observation of kindergarten principles and teaching methods, when correctly applied and absorbed, gives to one an insight into the vast possibilities of the human mind, even at the tender ages of 3, 4 and 5 years. Of course it is not wholesome to produce prodigies, as but one subject is then covered. But who can tell but the teacher, what latent forces lie hidden in the youngsters of the kindergarten age· and how moch scientific training is necessary to caUse them to blaze forth into a resistless flame of energy and ability. These little people interest an alarm-iI1gly small number of us who have advanced to later life cares, responsibilities and vices. It may appear to some of my readers to be a strong statement, that many of us who are credited with a keen discernment in business, high abitity and a development of brain force, can learn from the children in the kindergarten classes. The true and simple life is there exemplified. Avarice, jealousy, envy, hate and such like, the stumbling blocks of our present civilization, ate unknown quantities, and in their stead we find love, patience. honesty and confidence. It i;; an undisputed iact that the underlying principles of society are engrafted and promulgated during the early stages of education. The greatest respect for the laws of order, obedience and cleanliness are taught to the child in many instances. The idea of 'form, constructiveness and inventiveness are con- ARTISAN ceived, all being illustrative of the triumph of object teaching. 'Without going into the history of the kindergarte,n work in America at length, a few interesting statisticscont::ernillg its establishment and adoption in our public school system arc offered. W·hile one would imagine, viithout giving it much thought, that the idea cmallated from Boston, because of the reputation of that city, both ill and Olit of comic periodicals, for things educational, it is rather surprising to note that the first public school kindergarten was established in far out west, and half way south, 51. Louis, Mo., in ·the year 1873. Thi5 important branch of education was not adopted in Boston until 1888, and as a matter of fact, not until the year of 1890 did the eastern states awaken to the importance and possibilities of kindergarten classes in the schools. Training schools for kindergarten teache'rs are now im-portant branches of the curriculum of most of our large colleges and in all universities where co-education prevails. Post-:-graduate courses have become an absolute necessity, if the teacher wishes to keep abreast with and fully under-stand the work in its prescnt state of scientific advancement. Let us visit together, for the sake of a new experience or sensation, one of the kindergarten classrooms in a city of 100,000 inhabitants. vVe will arrive at the door of the school building at the regular hour for opening the morning session, say 8:45 o'clock, and looking across the play groonds we discover, as if their instinct had' guilded them away from the larger boys and girls, and out of the danger of being run down and trampled upon, a company of from 15 to 30 little tots ranging from 3 to 6 years. They arc playing practically the same games as the larger children, but seemingly with more dig-nity, and surdy with greater courtesy on the part of the boy.s toward the girls; than 1S manifested among the boys of the primary grades. The call belt rings, and immediately the line is formed, every child ill his or her place, to march into the schoolroom. This is accomplished with almost the same precision as with a company of soldiers. Each boy.and girl knows just where to hang his or her hat and coat,after they have had assistance from the teachers in removing them. This is something unheard of in the average Amer-ican home, where father, mother or the housemaid are ex-pected to look after the belongings of the child, thrown carelessly upon a nearby chair or in a convenient cotner. The value of the suggestion of order to the mind of the child is not beyond the comprehension of my readers. If pre-vailed in, it will prOve to be a habit for economy and neat-ness, much to be desired and envied. All is not Quiet in the room as yet, but to gain absolute silence the teacher does not command it in a stern voice. No, but in an extremely simple object lesson, by placing her hand against the back of her ear to form a sound bell, and in an almost inaudible voice, saying, "Children, I wish to hear the dock tick." You could hear a pin drop on the floor, at any time during the five minutes immediately following the request. Most sessions of these. classes are started with a simple prayer, which seems to command as much reverence, and perhaps more, than could be expected from a class of adults, all heads, without exception, being bowed and not raised until the prayer has been properly ended. Now we are ready for actual work. A long table at which the entire class may be seated is provided, and chairs of the right height so tha't all may work convenieritly. Up-:- on the table the work for the session is laid out, many pieces of colored paper, cloth, yarn and thread constitute the raw material to be worked up into divers objects. It is needless to explain, nor could one do so with any great amount of satisfaction, the different operations of MICHIGAK ARTISAN 23 • Three Piece Suites in Loose Cushions can't be com. pared, they are the best. Lar~st line to select fr~~l and quality and workmanship can't be beat. Come and see the line and be convinced. . (ASSOR. TME.NT We have'the j .STYLE.S . \ PR.ICE.S DaVUi]J()1·t. Bed .tine is P':f talk oj th~ country from COQRt to eoasl,. do)) t fa~J to ~'t!Jl1us or 'wnte for twis and p:nuB. Leather Rocker line is very large and prices right. Couches from the cheapest to the best. ~--_._-----------_. THOS. MADDEN, SON & CO" Indianapolis, Show Rooms, 35 to 41N. Capital Avenue. Ind. • those little bands in accomplishing the most surprising re-sults. 1\Iind yOU, these are productions after models, or in advanced classes from oral or blackboard suggestions by the teacher. YOll will find ·within a period of two or three weeks an accumulation of objects of furniture made from paper and cloth, covering an entire household equipment, all the way from a stool to a cook stove, with fantastical lan-terns, lamps, bric-a-brac completely worked out, as a diver-sion. Some of these creations \vould be a credit to older persons. I have observed little children at work in these classes, with a pair of scissors, which is practically the only tool em-ployed, that could and did ClIt a straighter edgc than the so-calleu and so-paid skilled mechanics in our factories. As an object lesson for the adoption of manual training in its fullest scope, in our public school system, a board of trustees could nnd no better incentive tJlBll in the kind.er-garten. Boys and girls alike are taught to sew', and can readily explain why stitches of a different character are em-ployed, many of which on doll's clothes and miniature bed coverings would surprise the experienced dressmaker. for neatness and symmetry. The selection of a kindergarten teacher should be made with the greatest care, this branch being of the utmost im-portance because of its effect OB the primary grades, which immediately follow, but, alas, III too many instances, those who are appointed to select a teacher, arc themselves lacking in the sound principles of correct education, and we find the teachers wholly unlit for the work of conducting classes. Education begins while the child is yet in the cradle, and the first steps in this direction are certainly the most important in man's career. An education of some sort proceeds so rapidly in the early years of our life that we have little conception of the development either for good or bad, as the case may be, t:ntil confronted with our overwhelming ignorance, or recog-nized ability to stand at the head of the class. It therefore argues that the kindergarten fills a most important part of uur educational system and leads logically to the manual training school. Furthermore, as a sure foundation for the lIpbui1ding of our liocial fabric, it is without doubt a recog-nized factor. The kindergarten suggests a change from the automatic or superficial Hpoll parmt" to the scientific education, and while the latter at the present time is undeveloped in the classes immediately fotlowing the kindergarten, it should be an easy matter to adopt manual training in combination with the mentaJ training now in vogue for scholars ranging in ages from 7 to 14. We do find manual training in the upper branches of our schools, which is only another forin of the kindergarten, taking a strong hold on the imagination of the American peopl(', and it is bound to develop for scholars of the aRes when the greatest benefits may be gained from '7 to 14 years. Manual training in the primary grades is main-tained in a greater or lesser state of perfection in some lo-calities, and the conduct of such classes has proven to be ex-ceedingly interesting from the viewpoint of deep seated re-sults. Solomon said: "Train up a child in the way he should gO,and when he is old he will not depart from it." Solomon was a wise Ulan. The Koenig & Gamer Furniture company, of Chicago, whose factory and grounds were condemned and 'sold to the Northwestern Railroad company, recently have purchased a Jot on Chicago avenue .. near Green street, upon which a new :ractory will be erected at once. The lot measures 16SxH3 feet and cost $17,000. Goble, Pratt & Robbins, of Shokane, \'\Tash., will add pianos and organs to their stock of furniture. ..l EVANSVILLE LINES MANUFACTURERS' FURNITURE EXCHANGE Corner Wabash Avenue and Fourteenth Street The BOCKSTEGE FURNITURE CO. EVANSVILLE, INDIANA, The Metal ,Furniture Co. EVANSVILLE, IND, MANUFACTURERS OF Metal Bedsteads Fullline of Samples on exhibition during the entire year, on first 800r of the Manufacturers', Furniture Exchange, comer Wab .. h Ave. and 14th St .. Chicago. I I ,', THE WORLD FURNITURE CO. (Member of Big Six Car Loading Association) EVANSVIu.E INDIANA Manufact'lre"" of folding Beds (Mantel and UJH1cht), Buffet•• Hall. ,T,-eel, China ClOftlb, Combln~tiOD and Library Bookc;uea.. Full Gne of ample. on e'thibition durinlll' the entire year, on fint floor of the Manufacturen FuroitQl'e Exchantte. corner WablUlh Ave. and 14th St ••?icaao. L_, _, Globe Side Boards and Hall Racks Are the best for the money. Gel our Cata-logue. Mention the Michigan Artisan when writing. Full ~ne of samples on exhihition during the en-tire year, on the first floor of the Manufacturers' Fumitrire Exchange, Cor. Wahash Ave., and 14th St., Chicago. Globe Furniture Company EVANSVILLE, IND. ON SALE IN lCHICAGO .MANUF ACTURERS' FURNITURE EXCHANGE Corner Wabash Avenue and Fourteenth Street The Karges Furniture Co. EVANSVILLE, INDIANA Manufacturer • • f Chamber Suites Dressers . Wardrobes • ad Chiffoniers ;. PLAIN OAK QUARTERED OAK AND iMITATION QUARTERED OAK Full lill':l of 8llmples on exhihiJ.i01l dllring the eJI-tiTt' year, on filii: fllIOT of the Manufacturers' Furni-ture Exchanlle.cOfnerWa-ba, h Ave. and 14th St., Chicago. Cupboards Kitchen Cabinets and K. D. Wardrobes . Is all we make but we make lots of them. Get Catalogue and Pt'ice•• The Bosse Furniture Co. EVANSVILLE. IND. Fnll 'ine Of samples 01/ exhibition during the entire year on firftjloor of the jJ'ant(fac/'urers' Furniture Exchange, corner Wabagfj, Av'e. and 14th St., Chicago. Tbe "Ell" FOLDING BEDS ~~tfrTR~'~N~~~ No Stock complete without the Eli Beds in Mantel and Upright. E~LI 0 MILLE R & Co E.a~.. III•• '~".D. _. • Write for cuts llnd prices ON SALE IN FURNITURE ~XCHANCE. CHICACO • .1 26 MICHIGAN Woman Who Restores the Ill-Fashioned Home. One of the women decorators who have succeeded espec-ially well attributes some part of .her prosperity to the fact that she selected a specialty and confined herself to it. The field that she pick<:d aul W3S not nearly so crowded as that of general decoration. HI knew that my chance of success," she told a reporter the other morning "was to strike out in some new field. I call myself a beauty doctor for country houses, and ther.e seems to be enough people who take me at that valuation to keep me busy. I'll tell you what I've been doing for the last month and you \",ill see how I \'lork. ;;As a specialist skilled insilpplying first aid to the house that has been aesthetically il~jured, I went up to the Berk-sbires last spring to took o\'er a 1l0use, I have just seen it again and I don't besitate to say that it would scarcely be rec-ognized. The bappy hostess who brought me down to the train in h~r n:otor was a decided contrast to the woman who came to me in ,Marcb and said: "'.I\Iy hOllS::-has absolutely no character, altbough it cost enough when it was built to be beautiful. As it is, every-thing is WH)l1g, Kow I want you to come up and look at it and see what call he done.' "It looked ve.ry discouraging. It had b{'.en put up about a quarter of a century ago when the vVaher Crane Eastlake craze was at its height and Fifth avenue decorators got ve.ry high prices fer applying it to houses. That period knew nothing of the lightlless and beauty of French decoration. That was the perio"d in which tbe dado and the frie7:e were regarded as the last word in household dccoration and were 3.1}plied indepe11dent-ly of all care for t'heproportions of the room. "So every ream of the salon tloor of this house had been treated in just the way that would accentuate the mistakes of the architects. Tbe c'eilings were not higb, but that had not prevented the oftginal decorator from adding to eac.h wan fj[ Have YOUreeeived our New Calalogue? If nol, write for it at once. There', Iiloney in it for YOU. q Buffets. China OOllebl. Dinlnll: Room. Sui.tes. Ml.Wk Cahi~b, Pianola Roll Cabi-neh. Phonollraph Record Cabinets, .Disc Cabip:ets, e1c Permanent ~ .. oom •• 1319 Michigan Ave .• ChicallO, Ill. S J. leRoy and L. o. Fosse in cbarlre. New York Furniture Ex.chanrre. 43d and Lexington Ave., 6th floor. James p. Hayes in charge. MECHANICS FURNITURE CO. ROCKFORD. ILLINOIS L ARTISAN a dado or wainscot and a frieze, which gave the effect of three stripes running around each room. With the ceilings al-ready low and the rooms nDt very large the effect produced made the ceilings seem not an inch above the heads of those in the room, Of course any such architectural proportions required exactly opposite treatment. I asked the owner of that' house if I was at liberty to do what I wanted to make the rooms look their best. She told me, to go as far as I wanted. She had lost all hope of ever having them modern and tasteful, like the, ap.artments she saw in her friend's new-er homes. "The first thing I did was to substitute for the dark East-lake papers in the three divisions a light dainty wall paper with the narrow flowered stripes running up and down the wall, to give a sense of height to the rooms. There were no heavy mouldings allowed, but in place of the mahogany about the cornices the mouldings were finished in the color of the paper, That irr.n:ediately gave rre '<I. sense of space which the old decorations had not possessed in the, slightest degree, "The ceiling had been painted in a combiration of pea-cock blue, dark brown and old rose, which was just,the thing, calculated to IT,ake the lOom (\s dark as possible, My pain-ter with 110 thought of what it may have cost rubbed his brush unmercifully over this daub, which had the effect of making the room darker with its tbree windows opening onto a broad lawn than a room in a New York flat lighted by. a court. It was this celing that illustrated so strikingly the ignorance of one of the first laws of'decoration which some-times exists even in the handsomest houses. It is a prin-ciple of correct d~coratioll that the ceiling, which is the dark-est part of the room, since the light from the windows falls on the floor, should be done in the lightest colors, while the floor, which receives 1110st of the light, looks -best with a darker cover. They did not seem to care much about that fact, however, in the days of late Victorian standards in de£.- oration, and in tbis house there was a cream colored carpet on the :Aoor with these three dark colors in the. ceiling. "There was one possible way of arranging the carpet so as to accentuate this fault, and that had, of course, been done. H a carpet in a comparatively small room is surrounded with a border it will look much smaller and give the same effect to a room. This purpose may also be accomplished by hav-' lng a rug of jtlst the size that shows a border of hardwood floor around it, The decorator had been careful to sur-round his rug with a border that took off several feet from the size of the room. "The drawing room that I have described was typical of the whole house, alld the changes 1 made there were about the sJ.me that were rlecessary everywhere. I took the border off that carpet, extended it to the sides of the room and re-lieved it with a few rugs. The curtains, which were hu'ng with heavy Iambre,quins and draped back in such a way as to accentuate the lowness of the ceiling by their curves, were made to hang in straight folds, which gave an effect of addi-tional he.ight. The portieres were draped back and tied with a silken cord, which contributed its share to the squat look of the rooms. By allowing them to fall straight from the poles in simple straight lines there were more circumstances to supply the necessary look of altitude. "When the rooms had been furnished the object of the decmator had been to make every piece fit the room into which it ''''as put. For the low ceilings the.re were approp-riately short and stocky pieces, The only high ceiling in the bouse was in an entrance hall, and there the furniture- was high. "There was a principle of decoration here but it was only half developed. Low furniture for low ceilinged rooms and the reverse for the rooms that have high ceilings is all right so felr as it goes, but it doesn't gO far enough. Th-e theory of broken heights is much more effective. That means that there should be mixed heights to give every piece its value. :I!ICHIGA:J So I brought some of the high piec<:.s out of the hall, mixed them ",,-jth the low [ufl'iture built for dle drawing room and had twice as good an effect as if there had been but one sea'll" in the t\"iO different rooms." The old fashioned decorator!; of .1 quarter of [( ccntUlT ago loved hlues, dark browns, greens and the leather tints. and it was ditncutl for them to get away from them, whether they were decorating [l dining rOOl1l or a drawing room in a sunny country hotne. The woman decorator. 'whose sense of color is, as e.ven her rivab ,tdlLit, better than most n1('11 possess, weld throllgh the sal)]~' proce% ot simplifying the ar-rangement of lhe walls, abolishing the wains20t or dado, frieze and the central band of color. The patterns of this \-vall paper \vere in almest every caSe so large that it tended to n-.ake the rooty,s lost:, much of their size, and in nOlle of the paper 01 the lo'.v ceiling rooms had the ~:tripes that in-crease the e.ffect of height been thoughl of. ';1 did not us;:, the same colored P<IPcrS in every room," she explained. "although that increases the effect of space when Olle call see fWIll OIlE' room into .:lllot]Jf'r, but 1 useu analogue tints that made nu sharp c:ontra:it. In the high entrance h,dJ, nearly as large as 011<; oi the dra\'v·ing roon:s and running to a height of "'1"0 floors. was the only stripped paper. There jn a space already ,",0 high that TlO emphasis of the height was nl."eded, and where there was an exdlet:t opportullity to use paper with a large and dec:,orative pattern, the walls were cov-ered with panels of thn striped brown and green paper in alte.rnate sarin and rough finish. Those ,'itripes seemed to soaT up the \Val1s until the top of the hall looked as far up in tll{' air as the top of the Singer building. "Here wa~ a legitimate clunce. to plunge a bit on decm·a-tion and use some cf the wonderful big figured cretOnnes and wall papers which arc always a temptation to tht, decorator because their color;, are so beautiful but cannot often be ap-propriately used in city houses. The big figures would di-m- inlsh the effect of extreme height and as there was little fur-niture in the hallway and haH the high piece,s had been movtcl into the drawing room there was 1~0danger of producing an effect of overcrowding. "I revelled in being able tn use that wall paper which with its brilliant bluish gr\:cn aed yellow parrots among· \\Tonderful trees in shades of green and btu:: had cretonne curtains to match it exactly. From the high ce.iling down to the floor I ran panels of the paper agail~st a cool sage green back-ground of soft (artidge paper. III the side doors and in the two 'vindows T hl1ng long curtains of the cretonl1l~, broken in the case of the doors lly deep lan.brcquill:'\ in order not to give too great an effect of h:;igllt. Tl-e. woodwork of th(- hall ""hidl had black \valn1t, w;:s paiLted in a tOlle of. sage green background. Two tall p:tlms added variety to the heights of the furniturc. I had o~:ly a narrow fr;e7.c about the top made of the same sage gc:en wall papeL" The decorative be"uty doctor wiw.::d the perspiration from her brow after this enthusastic desniptiol1. "See th;\t house no" ...,.·, she concluded. "and then rem.:mbcr the stuffy, JTlorguelike place the first floor was before 1 began to work on it. TIle change has delighted the I''ioman who lives in it, alld her friends are just as pleased. 1 do not at-tempt to take hOl1ses and decorate them from th,: beginning' and from top to bottom. That would be too much for me, alld curiously ellf.lllgll T have never found it s~) iTiterestillg as what T dn. 11any de.corators hate to l'<lve to come in and correct the tllistakes of their predec(Ossurs ur the (~1l1ploycs 01 their predecessors. I have no such fe.eling, for I like best to gd over son:ebody ~1se's ground and straighten it out. So by making tbis specialty n:y o,vn I have fatted plenty to -do." -New York Sun. I No. 1 parlor suite, introduced to the trade Jlfteen years ago, has been manufactured continuously by the Retting Furniture company of Grand Rapids. ARTISAN We Manufacture the Largest Line of 27 • FOldlno Ghairs in the United States, suitable for Sunday Schools, H a118, Steamers and all public resorts". W,~ also manufatture Brass Trlmmed Iron Beds, Spring Beds, Cots and Cribs in a laTj~evariety. ~. . 1 UNION FURNITURE CO. !I Send for CatalogJJ.e and Prices tG K/\lJfFM/\N MFG. GO. ASHLAND, OHIO ROCKFORD, ILL. China Closets Buffets Bookcases We lead in Style, Comtrudion and Finish. See our Catalogue. Our hne on permanent exhibi. tion 7th Floor, New Manufact_ urers' Buildins. Grand Rapids. ~ , IHARDiOOD'~~I~~~~~ I I SPECIALTIES: ~1.V(~E]QUAR.OAK VENEERS MAHOGANY VENEERS ~----- I I• HOFFMAN II BROTHERS COMPANY I 8M W. Main St., FORT WAYNE, INDIANA I ~ ~ Morton ,----------,------ ---_._-----. House ( Amencan Plan) Ratea $2.50 and Up. 110 tel PantJind (European Plan) Rates $1.00 and Up. GRAND RAPIDS. MICH. II I'---------- The Noon Dinner Served at the Pantlind for 50c is THE FINEST IN THE WORLD. J. BOYD PANTUND, Prop. 28 MICHIGAN St. Andrews Society Chair. A remarkable chair is that used by the president of the St. AnElrews Society of St. Johns, New Brunswick. The materials used in its construction arc a number of valuable woods, many pieces having a historical interest. J Oh11 Rogerson, an employe of the Dominiun Govern-ment, was sent to Scotland to collect historic woods to make the chair, which was presented to the Saci'ty on the one hundred and tenth anniversary of its organization. The chair is made of oak and holly. The story of Mr. Ro.gerson's search among the Scots to secure the material if is il1ter~sting.Ol1ce he went to see a Scotchman about some pieces of wood he .had in his possession,but, it being Sun-day, the matt~r was not entertained, but switched off until the foltowingday. From a Mr. Dryden at Lochmaben was gotten ,a piece of oak 80'0 years old, taken from Lochmaben Castle, in which Robert the Bruce was born. Mr. Hender-son furnished a piece of 'holly that grew on Burns' first grave in the conier ofS,t. Michael's" Churchyard, at Dum-fries. It was cut down in 1815 when the poet's remains were removed to the mausol,eum. This tree has further value in a piece performing gavel duty for the Masonic Lodge at Kilwinning, in which Burns was a member. An-other piece calls to order the lodge of 'Helmsdale, Suther-landshire. Mr. Rogerson got the orily other piece. Another is a piece of oak out of the Glasgow residence of the, Dukes of Argyle and is more than 400 years old. This piece was used to mak~ the 'cross stretch in front of the chair. The seat piece was from an oak grown on the grounds of Loudon Castle. The arms and center crOS'S "stretch is from wood from the estate of the :Ylarquis of' Twecddale. Harrington. On each side and joining thece~ter frame is oak taken from the rafters of Mauchline Castle, ,the ARTISAN hQme of, Gavin Hamilton, where Burns and Bonnie Jean were married. The lion ra1l1pant in the Brnce shield at the top of the chair is made of a piece of holly. Portions of oak, black as ebony, make up the Celtic plaited work design above, below and on each side of the center panel. The two front posts and side stretchers are from an oak which grew close to the River 0Iith, near Maxwellton, under which Burns frequently sat. The chair was made of wood from seven different local-ities in Scotland, 26 pieces in all, and all arc certified to by the donors. Mr. Rogerson's search for a design' for the chair was a more difficult part of his pilgrimage than the gathering of the woods. He visited libraries, booksellers and mu-seums, but he met no success until he discovered a book itl a shop kept in John Knox's house in Edinburgh, which led him to Holyrood Palace, where he was thrilled with delight at finding a model for just such a chair as he had in mind. \Vhile in the act of reproducing the article on paper he was interrupted by a brass hound functionary, who stopped him and threatened him with a view of outdoors. Nothing daunted, Mr. Rogerson asked permission to take a snap~ shot, which made the Scot more than ever certain that the visitor was entirely out of place in the precincts of Holy-rood, and that it was about time to hump him ont. Just then another official appeared and told the bold man from Canada to go to the Government House, close to St. Giles' Cathedral, where h~ mcght obtain permission to counterfeit the historic chairs. An hoor spent there to see the official resulted in being told that he .might make out an application to be sent to London for approval. Being a Government official himself and knowing what circum-locution means, he declined, remarking that' he thought he would be in Canada and ha've the chair made before- a reply-and that perhaps negati\'e-would arrive back at Edinbmgh. In his rambles Mr. RogcrsGn went into a photograph shop on Calton Hill, Edinburgh. and to his surprise he 'found pictures of the Jacobite chairs in Holyrood. In a few minutes he owned them. Not satisfied with this success, the persistent Scotch-man drifted to London and ransacked Hampton Court, South Kensington and the British museums and antique furniture shops, a!l without a new acceptable idea. for the chair. Liverpool and Dublin were as blank as the others. The Jacobite chairs in Holyrood fined the bill and, once back in St. John, Mr. Rogerson began the work, he being highly gifted in the art of woodcarving. The sizes and shapes of the historic woods naturally governed th.e size of the chair. '. Fred ]. Zimmer 39 E. Bridae St•• Grand Rapids, Mich. Maker of HIGH GRADE UPHOlSTERED FURNITURE Writejor. CUill and Prices. Every Piecfr Guaranteed PERFECT. i M I CHI G£\ N ART I SAN ARTISTIC and!l\IEXPENSIVE CATALOGUE COVERS LET US FICURE ON YOUR PHOTOGRAPHING ENGRAVING and PRINTING at Right ~riceli PERFECT PROMPT. WORK DELIVERIES . COMPLETE CATALOGS MICHIGAN ENGRAVING CO. ','::::~AND RAPIDS, MICHIGAN ' . ··"f .l!====~ .... '. " • 29 30 MICHIGAN , III• ARTISAN Do not fail to see Our New Fall Line of Medium Priced Bedroom Furniture We have added a large number of new patterns that are both beautiful and low priced. The greatest line in America. Made in five woods and all the popular finishes. Woodard Fumiture Company owosso. MICHIGAN Write for Catalogue • I Dr. Maxwell on Trade Schools. The J\rew York City Superintendent of Schools, in his rc-cent interview in The Times, regrets the spirit that prevents the .youth of the city from getting the full benefit of really useful instruction because they arc beguiled into taking employmcl1t at tempting \vages. He mentions a trade school and shop established by a manufacturing concern, where the pupils have a guarantee of from $2.50 to $7.50 a week for a course of five years, and where large num-bers of them leave as soon as they have learned to operate a lathe and can get $12 or $15 a week. They are warned in vain that they "arc giving up the chances of much higher wages in the future. On this Dr. Max·well says: "\I\rhen boys, attracted by a little higher "wages, leave a trade school in which they are paiJ for their services; when boys and their parents are wilting to sacrifice all the glowing prospects of the future for a little temporary gain, is it matter of astonishment that boys leave high schools, where they receive no wages ,'vhatever?" Certainly the thing the doctor mentions is not a matter of astonishment. It is the sort of thing that is happen- Henry Schmit 8 Co. HOPK1NS Ar'lD H.I,RRI£T STS. Cincinnati, OLio makers of Upholstered Furniture fo' LODGE and PULPIT, PARLOR, _. U.-I LIBRARY, HOTEL and CLUB ROOM f ing in every walk of life among all classes of. society. Lack of foresight and love of immediate ease at the cost of future efficiency and progress are not peculiar to the high school or trade school children or their parents. And we do not see that the illustration throws much light on the problem of the high school. As we understand it that problem is the relative value of the high school in p;opor-tion to its cost. Does it repay the great expense it en-. tails from a school treasury heavily ·burdened with the demands of an immense number of children who neither do nor can avail themselves of the high school? \Ve do not in the least deny its advantages for a certain small chosen minority, ,'vho have the intellect to use these ad-vantages and whose parents can afford to send them to the school. But granting this, is it expedient, is it quite just, to devote to the few in the high school an amount of money per child out of all proportion to the am·ount avail-able for the many who cannot attend the high school? It may seem to an enthusiastic educator sordid to look at the matter from the financial point of view, but as things are at present that is the controlling point of view. If we had money enough to give the best possible instruction" to the children in the elementary schools-say, enough to provide an excellent teacher in every branch for each class of not mOre than thirty pupils-then the claims of the high school would -stand in a different light. Until we have done that, we think. that increase of expenditure should be directed to meet the needs of the vast majority, whose needs are the greatest and most pressing, whose means are the least, and who belong to a class which, in the ratio of means, pays the heaviest contribution to the school funds. News that the match trust has 3,500,000,000 feet of lumber in reserve, will not add· to the comfort of the man who en-ters his.hall bedroom only to find.the box empty. ,lIe H I G1\ 1\ Chintz for the Furnishing of Homes in Summer. Anyone who has been in the homes of London, from the parlors of 11ayfair to the liule drawing rooms of "self-contained" flats in Kensington aud Chelsea, must be impressed with the popularity of chintz and cretonne for summer furnishing. vValls are covered with these materials and furniture b10550m50ut in the gayest of garlands on a spatles;,;ly white background. Cushions look like heaps of flowers, and beds arc flounced and piI1O\.\,cd with the daintiest and coolest of pinks and blues and greens. The effect is charming and cool. It 15 cheering as welt in the gray atmosphere of London, and it is an economical Made by Woodard Furniture 00. idea, for it saves good furniture and silk and tapeHry from sUmmer wear and tear. Only recently h:tve American hOllsekeepers begun to ap-preciate the changes that may be wrought with chintz during the warm months not only in sUmmer homes out of town but in the city Aat. One rea SOH "'lily chintz has not heretofore been utilized extellsivety is that the French variety used to be the only kind to be found and was ex-tremely expensive. The American manufacturers are now producing attractive results in the way of chil1t2cs or their equi\'alent. The aft ticking that sells for twenty-t-lve and thirty cents a :yanl is aeJmirable for walls and covers that require body. For cushions there are dozens of neautifut pattems in cretonne and linen taffeta, silkoline and even gauzy fabrics that can be used as curtains. There is no reason why the American housewife should persist in using the dark reds and greens of denim instead of brightening things up with chintz for the summer. Five or ten dollars expended on a room will do vvonders. Of course it is not wise to transform an entire apart-ment, as that produces an effect of sameness and monotony. But tlte living room and one bedroom may be brightened or a library transformed from its sombre winter dullness into a bovy·er. A wall papered in dark green or red can be changed by a frieze of chintz matching the cushions on couch or chairs. A I, TIS A 1\ 31 In one home in a studio building in Washington Squnre the magazines and paper covered hooks have little slip covers of chintz in a tiny .pattern of Dresden roses and blue bowknots on white. The doors are curtained in a broad satin fluishcd pate blue chintz striped with white, the couch cllshions are of blue and white on a blue cover, and the walls are hung with chintz ili the same color~. During the summer wicker chairs take the place of the heavier ones, and the big awninged window has a garden box rioting in green vines that trail up the sides and over-flow into the room. CUTTING PRICES. (With apologies to IIamle!.) To cut or not to cut. '['hat is the question. \Vhether it is not better in the end To let the chap who knows not the worth Have the business at cut-throat prices, or To take up arms against his competition, And by opposing cut for cut, end it. To cut-and by clltting put the other cutter Out of business-'tis a COnSUl11111ation Dcvotttly to be wished. To cut-to slash- Perchance myself to get it in the neck- Aye-there'S the rub; for when one starts to meet The oth{,J"fellow's prices, 'tis like as not He's up against it good and hanI.· To cut and to slash is not to end the confusion And the many evils the trade is pestered with: :-;ray,nay, Pauline ; 'tis but the fOreUl1l1er Of debt and mortgage such a course portends. 'Tis well to get the price the goods are worth And not be bluffed iuto selling them for what So-and-So will sell his g-oods for. Price cutting doth appear unseemly And fit only for the man who knows not \Vhat his Roods are ,vorth, and who, ere long, By stress of making vain comparison 'T\vixt bank account and liabilities, 'Vill make his exit from the business. ~-----_. ---._---. I Grand Rapids Caster Cup Co. 2 Parkwood A.e., Grand Rapids. Mich. We are now/,utting out the best Caster Cups with cork bases ever offered to the tra e. These are finished in Golden Oak and White Marle in a light tinjj;h. Thes1!lgoods are admirable for polished floors and furn-iture rests. They will not sweat 01' mar. PRICES: Size 2;{ Inches ....•• $4.00 per hundred Size 2U inches'···· 5.00 per hundred Try a sample Order. F. O. B, Grand Rapid6, • 32 MICHIGAN PUBLIC TRADE SCHOOLS. Move to Make Them a Part of New York's Educational System. The b03J"d of education ot ~cw York city recently ap-pointed a committee to investigate trade schools with the idea of ascertaining whether they could be established as part of the public school system of the city. The com~ mittee consists" of Frederick R Coudert, chairman; Samuel B. Donelly, John Greene, L. Katzenberg and M. J. Sulli\ran, and they are formulating a set of questions to be sellt to manufacturers to ascertain what trades might best be developed in these public trade schools. Dr. James P. Haney, secretary of the National Society for the Promotion of Industrial Ed1.lcation. has been re-quested to prepare for this committee a report on voca-tional and industrial schools such as might be established as part of the city's public school system. The :Massa-chusetts commission on industrial education has reportej that there are 25,000 children in that state between the ages of 14 and 16 years who have left school and are drift-ing from one trade to another vainly seeking to gain a foot-hold. "From this it might be inferred," says Dr. Haney in his report, "that the most important part uf the entire question of trade teaching dealt with pupils between the i'ges named, but in reality the question is one which should deal with the pupil before the age of fourteen, for unless the latter has received some definite vocational interest and inclination before he reaches the limits of his compulsory schooling, he leaves the elementary school without insight or training in any of the things which make for a successful adoption and pursuit of a vocation. Vv'hile, therefore, it is emphasized that trade teaching, as such, is not to be thOUg'lt of before the age of sixteen, preparatory vocational train-ing 1nust be a necessary preliminary to the devel( ~ment of what may be termed the clientele of the trade schools. "It is entirely possible to organize this preparatory voca-tional work in the seventh and eighth years of the elemen-tary schools and in the two years immediately succeeding, from the 13th to the 16th years, inclusive. One plan would be to set aside certain of the elementary schools through-out the city as centers in which this teaching mi.ght be given in the seventh and eighth years. A suggestive pro-gramme of work would change the curriculum now in vogue by the omission of certain subjects (music etc.), the sim-plifying of the others (mathematics, history, geography), and the immediate application of the subjects to the needs of the prospective artisan. The time g8.ined might be given in part to the study of industrial drawing and in stin greater measure to the development of skill of hand and knowl-edge of tools through constructive work in wood and metal. "To complete the scheme it will be necessary that there he organized in addition to these preparatory vocational schools of the elementary grade other schools to which the pupil of the age of 14 might go for an additional two years to pursue still further his practise of tool manipulation. This second suggestion contemplates the organization of vocational secondary schoots for pupils between the age of 14 and 16. which might offer courses developing in a similar, but more extended, way the subjects already begun in the elementary vocational schools. "1t would be necessary .in those secon,dary schools to differentiate the departments of instruction to the end that the student might elect to pursue his vocational work along lines of joine_ry and carpentry, or machine shop practice, electrical work, plumbing and gas fitting, or fresco and house painting, etc. "In as large a eityas New York, it may be safely as-serted that a number of employers will be found entirely prepared to acce'pt willingly, even eagerly, graduates of ARTISAN a school of the type indicated, and to advance them more rapidly in their apprenticeship than it would be possible to promote the untaught and unskilled applicant who enters the trade with no definite knowledge or insight into its processes, and no trainiug preparing him to adapt himself readily to the different forms of work required of the learner. "The immediate co-ordination between school and em-ployers is a neeessary part of the plan proposed, .which offers the double advantage of directly interesting a large number of practical men in the work of the schools and of pre-senting to the pupil the stimulus which comes from a knowledge that, as a graduate, he will be put immediately in the way of enter;.lg on his chosen vocation under con-ditions more favorable than couJd otherwise be the case." Philip Nonwe:iler's Will. Evan-svilJe, Ind., July 20-The will of the late Philip Nonweiler, president of the Evansville Furniture company, has been fl1cd with Probate Commissioner, A. C. Hawkins. By the tefms of. the will the Evansville Furniture company passes to the control of his sons. Gustav A. Nonweilcr re- STAR CASTER CUP CO. NORTH UNION, STREET. GRAND RAPIDS, MICH. (PATENT APl'LlIW FOR) We have adopted celluloid as a hase for our Caster Cups, makitlg the best cup on tbe market Celluloid is a great improvement over bases made of o~her mater.ial, When it is necessary to move a piece supported by cups Wllh cdlulold bases it can be done wJth eas~, as-toe bases an! pM-fectly smooth. Celluloid does not sweat and by the use of tbese cups tables are never marred. Tbese cups are finished in Golden Oak and White Mapltt,l.,finished light. If you will try a sample order of theBe goods yOU WiH desire to handle them in quantitielt. PRICES: Size 2X inches, ..••. $5.50 per hundred. Size 2U incbes 4.50 per hundred. f. o. b. Grand Rapids. TRY A SA.MPLE ORIJER. • ceives 501 shares of the stock, Pbilip c., twenty-one shares and Bertheld, 213 shares. To Philip C. Nonweiter is given a large share of the real estate owned by the late furniture manufacturer, while the two other sons received a smaller share of the real estate. The personal estate
- Date Created:
- 1908-07-25T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 29:2
- Notes:
- Issue of a furniture trade magazine published weekly in Grand Rapids, Mich, starting in 1879. and GRAND RAPIDS. MICH., OCTOBER 1. 1910 " SLIGH FURNITURE COMPANY The Largest Manufacturers of CHAMBER FURNITURE EXCLUSIVELY IN THE WORLD Catalogue to Prospective Customers. GRAND RAPIDS, MICH. j MICHIGAN ENGRAVING CO.GRAND RAPIDS CHOICE TOOLS FOR FURNITURE MAKERS If you do not know the "Oliver" wood workmg tools, you had better give us your address and have us tell you all about them. We make nothing but Quality tools, the first cost of which IS considerable, but which will make more profit for each dollar invested than any of the cheap machines flood-ing the country. "OLIVER" No 16. Band Saw 36 Inches. Made wIth or without motor drive Metal lable 36' x 30" WIll take J 8' under t b e gUIde nit, 45 degrees one way and 7 degrees the other way Car~ nes a saw up to I%''' wJde OutsIde beann~ to lower wheel shah when not motor driven WeIgh, 1800 lb, when ready to ship Oliver Tools Save Labor ..... lI.: H Tempers .. .. ...... :::.::":: .·.C..o.b:::.....: .... ---.. .- - .......... .. .. .. .. .. f''' .. "Oliver" New Variety Saw Table No. 11 WIll take a 'aw up to 20' dIameter Arbor belt " 6' wIde ........ ::..::~..:.:::..~:=:.:: Send for Catalog "B" for data on Hand Jointers, Saw Tables, Wood Lathes, Sanders, Tenoners, Mortisers, Trimmers, Grinders, Work Benches, Vises, Clamps, Glue Heaters, etc., etc. OLIVER MACHINERY CO. Work. and General OffIce. at 1 to 51 Clancy St GRAND RAPIDS. MICH, U. S A BRANCH OFFICES Ol,ver M.chmery Co, Hudson Termm.l, 50 Church SI New York OllYer Machmery Co. FlfSt Nal10nal Bank BUlldmg, ChIcago, III Ohver Maclunery Co , PaCIfic BUlldmg Seattle Wash Ohver Machmery Co , 201 203 Dean,gate. Manche'ter Eng WEEKLY ARTISAN 1 YOU CAN MAil YOUR CATALOG OCTOBER 17th If you place the order with us. W"ITE PRINTING COMPANY GRAND RAPIDS, MICU. I PRINTERS FOR THE FURNITURE TRADE. I l 2 WEEKLY ARTISAN . .. II LUCE FURNITURE COMPANY i, t I,IIIII !I• II•I I, I •I,,, .. ~"":5lt __ • • "" •• GRAND RAPIDS, MICH. Manufacturers of COMPLETE lines of MEDIUM PRICED DINING and CHAMBER FURNITURE. . Catalogues to Dealers.Only. - . .--- - _. ... ----------------_-4 I ~.. Luce..Redmond Chair Co.,Ltd. I BIG RAPIDS, MICH. High Grade Office Chairs Dining Chairs Odd Rockers and Chairs Desk and Dresser Chairs Slipper Rockers Colonial Parlor Suites In DOl k and Tuna Mahogany Blrd's Ey Maple Birch !Zuartered Oak and Clrcasslan Walnut Our Exhibit you will find on the fourth floor, East Section, MANUfACTURERS' BUILDING, North Ionia Street GRANO RAPIDS, MICHIGAN Exhibit in charge of J. C. HAMILTON, C. E. COHOES, J. EDGAR FOSTER. 2( y / 31st Year-No. 14 GRAND UAPIDS, MICH., OCTOBER I, 1910 Issued Weekly TROUBLE WITH TRAVELING SALESWOMEN Good on Some Special Lines But It is Hard to Find the- Right Sort and They Rarely Produre Good Results. Recentl) a "e\\ York \\ oman \\ ho ilad been emplm eel ~even or eIght years a, travelmg sales\\ oman by a well knO\\ n \\I hole sale dry goods and not1On house ~urpnsed her fnends by gIvmg up her Job and bu) me; a \\ esteln ranch \\ hIle employed as a drummer thIs woman \\ as assIgned mostly to we:otel n tern tor) and got to knm\ the money posslbllttIes 111 a ranch for an 0\\ ner endowed WIth pluch. and good bl1Sme~s sen,e who could pay cash do\\!n for the property ThIs, as the merc11dnt \\ ho told the story remarked, shem" the posclblhtIes fO! \\ omen 111 selll11g e;oods on the road An authollty on labO! statIstics thmks that women f JIm one half of one per cent of the drummer~ m the Umted States He IS not sure but that thIs figure wIll mc1ude the women 111struc-tor~ or demonstrators \\ ho stay fOl a week or more at a stretch m one or another store to boom some one partIcular th111g Some manufacturers \\ ho employ many men for the road say that the) would em pIa) more women If they could get the nght kmd Other manuufacturu s who employ an equally large number of commerCIal tl ave1el ~ say that they prefer not to me-ploy women at all Of the latter class IS the manager of a large perfumery concern whIch emplovs salesmen to l1ltIoduce ItS goods all over the L'mted .states ThIs man ha"n t any tales to relate of \1\1 omen s deficIency, for the reacon that he has ncv~r gIven a woman a chance at the work 'Yec" he admIts, ma>1y women have apphed fO! a chance to sell our good, on the lOad, but so far I have refused I understand, however that most of the perfumery manufacturers \\ Ith headqual ters m )Jew York do employ women to travel for them and so far as I know the,e women get good re~ults "The trouble IS," saId a.lOther manufactUl er who IS puzzled, he confes~es, at the small number of women SUItable for the work who come hIS Vv ay, "not that manufacturers m general don't care to employ \\ omen drummers but that they find so few apphcants who come up to the reqUIrements In the last year, speakmg offhand, probably tWIce as many women have apphed for thIS sort of work as apphed last year \Vomen m general I thUlk recog-m7e that thel e IS good money to be made m the bus mess, but not one m fifty reahzes that WIth competItIOn so keen a tl avehng saleswoman must work halc! If she would compete WIth sales- Ulen who have been 111tra1l1111gfor years '\f\'henever I meet a woman who seems the nght SOlt I close the bargam at -once, no matter whether she is a novice or not As everyone knows there must be a fil st tIme to every-t111.1g \\'e manufacturers can usually sense buc,l1lc~s ablhty m a \\ 0111an and are glad enough to turn It to account m our 0\\ n behalf \\ hen we get a chance There I, a lot of talk these days aboc1t woman s ablhty m evel y sort of money makmg pursUIt and may be It IS JustIfied AJI the same there dxe l111ghty few com-pdent travehng sales\\ oman m the field One woman drummer to thIrty men drummer, IS the PIO-pO! t10n mamtamed on the payroll of a leadUlg corset manufac-tmer Here IS a field onel would th111k partIcularly femm111e \\ hen a ma lagel who hlm~elf had prevIOusly been on the road and \\ as thoroughly posted, or thought he was, about the Ielatlve ablhty ot men and women drummers 111handlll1g thIS article \\i a~ asked whv he dlcl not employ more tl avelmg sales- \\ omen he answered "Can't get em-the kmd, I me <tl1, who would llbtlfy out sendmg them out on a tnp certam to eat up a lot of good money for travehng expenses and salary \\ ilether goods are sold or not As a rule women have less good bu~mess' sense than men and ,ome of the except10ns who \\ ant to sell goods on the road have-n t good enough health to stand the stram of travehng all mght and \\ orkll1e; all day, wl11ch often happens a week 01 more at a tIme \ petcentage of the \\Iomen who ask me for a Job of thl~ kl1ld ~a) that the) Just aelore ttavel111g and choose the work be-cause It \\ tll gIve them a chance to see a good deal of the Gl11ted States, and I hd\le no doubt they tell the truth Probably the'y \\ auld make splenchd travelers and not m1l1d average hardshIps at all But bemg a good traveler merely won't sell goods or command the respect or attentIOn of merchanb, who, by the way, don't always have on theIr party manners "There are very few \\Iomen drummers selhng women's sUlh, cloaks or mIllmery Grocenes, chewmg gum, perfumes, notlO11'>,neck\\ ear ancl other fancy articles, though, are handled frequently by travehng saleswomen "N 0, the story that busmess women have to suffer mdlgni-tIe, when tlave11l1g IS all bosh The nght sort of a woman can travel any\\ here m the l'mted States now WIthout mcurnng any ellSIespectfnl attent10n \\Ihatever from men drummers or anyone else But If a woman IS thmkl11g of play1l1g off her good looks, good clothes and pretty manners to get bns1l1ess she is apt to get less bnsmess than 1l1cllgl11tles "An attractIve woman who seemed to have a lot of sense and conSIderable busmess ablhty, and who apphed to me for 4 WEEKLY ARTISAN TRUCKTALKS Might not convince you without evidence. But compare a wagon to our truck, note the similarity of construction fea-tures- No box bearings; nothing to easily break or get out of order; extra large center wheels, revolving on taper turned axles; wide treads; special first-class cast-ings. Grand Rapids Trucks are first, last and all the time the safest in construction, and positively the best. No. 15 Catalog Shows Them. Grand Rapids Hand 618 North Front St. Screw Co., Grand Rapids, Mich. vlork lecentl} ll11pres':led mc ,0 fdvordbh that I \I,h dbuut to gIve her a tnal vvhen shc surpll~ed me b} say mg, I can coax anyone I come 111contact wIth b} whatevel I have to scll' That settled It She dldn t get the Job \Ientall} I sa1d 'You are a fool to ll11ag111emerchants can be cOdxed I11tOplaung large orders for good" or that \\ e \\ ant to sell our good, b\ coa"111g The manufacturer of an artIcle: IbC±lll to (It e,,'ll1akel' \\ luch 1S being mtroduced all over the count!) b} men ellummel s em-ploys a few women I11St!uctors, but stop" there He ':la)0 "1111ph "I get better results ft om mcn salesmen Compara t1\ eh the 111 structor's work 1S easy She goe" to the melchanh 111a to\\ n dnd to the du ectone" gettl11g the name" and addrl ",e':l ot eIte,,~- makers, on whom she calls offenng to show them 01 theIr em-ployes how to use our manufacture She does not ask them to buy, nor w1ll she tdke orders for the good" Should the ehess-makers want to purcha"e they must go to the mellhant 111to\\n who sells oUt goods "I have no preJud1ce against woman drummers, but the fact 1S there are not enough good ones m the ma1ket The \\ omen who have applted to me wel e not 111 m) op11110n \\ ell cnough eqUlpped for the \'Iork" A woman commerCIal traveler who has been ten ) eal 0 on the road, \viho ltkes the work and finds 1t hlghl) plofitable S,l) " '" .. ....---------------_._._.~..-..-.-.-.-..~..-..-. I A. L. HOLCOMB & CO. Manufacturers of HIGH GRADE I UROOVINU SAWS ' II DADO SAWS I CItIzens' Phone 1239 I' I 27 N. Market St., Grand RapIds. Mlch I ~-------------------_. .. ..... . . .. ~ L_ that a tal larger number of women have applted 111 the last two 01 thlee )Cars for employment as traveling saleswomen than ever before and that the number IS mcreasmg. The fact that more of the~e women are not employed 15 partly due, she th111ks, to a certal11 prejudIce felt agamst them b\ men drummers dS well as by merchants It was abo true, ,he conceded that a percentage of the appltcants were not fitted tol the \,ork, bemg m some cases too young, in others too fraIl lookmg or too lackmg the gIft of gdb, to quote her ltterally C:;dldshe' . There may be tImes when SIlence is golden, but a drummer ldckmg ready speech dnd plenty of 1t may be counted out at the "tdrt For thIS reason most women, supposing the) have other necessal y quahficatlOns, make better drummers than men do \O\\ac1ays the drummer's Job appeals to many bnght women \V ho ltke to move about and see somethl11g of the world and yet have no means to grattfv that deSIre GIven a chance some of these \\ omen do well Others expect too much in the way of politeness from the me1chants w1th whom they deal and from then bus111eoSao"oclates of the other sex. I myoelf d1d at first, and I came m1ghty near throwing up 111\ positIon attel the first trip---would have done 1t in fact only thdt my employ er gave me some senSIble advice and praised my \\ ork , It made me mad to have some of those western merchants an,,\\ er roughly "hen I tned to show them goods. Reibuffs ~hat sltcle off a salesman's shoulders seemed to sbck fast to m1l1e un-hI I learned not to l11md them When I stop mind1l1g them I (heln t get so man) eIther , I ortunately my terntory was m the west, whIch is perhaps the eaSle,t field for a woman commercial traveler, just as the oourh 10 the hardest "In the west there are no preconceived prejudices agaimt WEEKLY ARTISAN 5 - - - '1 COlIlpany All Knobs and Pulls have the .No-fium-Loose Fasteners The largest manufacturers of Furniture Trimmings in Wood in the world. Write us for Samples and Prices. Made in Oak, Walnut, Mahogany, Birch and all Furniture Woods . .._----------------------------------------------------------------------------- _. __ ._--------~ v, omen enterIng any field of work, no venerable conventlOns to combat The country IS too new A busmess woman of respec-tdblhty and mtelhgence IS apt to be corehally received every-where In the south It IS different. The conventlOns there have always kept women at home or at least out of business hfe and a bus mess atmosphere. The average busmess woman vvill not get the gldc1 hand from the average southern woman, and a travelmg saleswoman has no chance at all. In the hotels guests hold themselves aloof from strangers, espeCially from persons travelmg on busmess. It is simply the custom, a matter of tra-chtlOn No shght IS mtended, nevertheless a woman drummer cap't help but feel the chilly atmosphere and It makes her feel lonely "Some young women I have known who started out well and had good quahficatlOns for the work queered themselves vvlth their employer the first trIp by telhng of unwelcome atten-tlOm thrust on them while travelIng-attentlOns they won't get after they learn how to mamtam a strIctly busmess manner when With strangers "I remember one occaSlOn when I arrived at a hotel m a far couthern town qUIte late m the evenmg, being asked by the clerk If I would go up and see what ailed a young woman who had registered a Ihalf hour earlIer and had gone at once to her loom, saymg she did not want any supper. She was crymg, the clerk added "Knowmg the girl must be a commerCIal traveler, I did as I Wel';;asked and found her boohoomg at a great rate 'I never was so msulted m my hfe,' she waJ'led, 'the man actually a~ked me to run away With him' " I confess that I was a httle out of patience With ,her "'But you haven't run away With hun and you don't have to run away With him, so what IS the use of crymg about It 0' I told her 'That was hiS way, probably, of trymg to pay you a comphment' " 'Were you talking business when he made t'he proposition ?' 1 asked She thought a mmute ,. 'vVe had been talkmg busmess but 11ad gradually wan-dered off to other tOpiCS' "'Cheer up,' I answered, 'and come down to supper With me Don't tell your expenence to anyone else and unless you are lookmg for comphments It Will be wiser m the future to confine your conversation strictly to the business in hand when meetmg strangers' "She took my advice, kept her job and is doing well "A bnght woman in good health finds this work both I e-muneratlve and lIlteresting, even though It is exhausting at times, and more and more high class women are taking it up One thmg which has increased the number of apphcants I';; the greater comforts and conveniences of travel now found 111 even the most out of the way sections."---New York Sun -~----~----------------- --_._------_._----- ... r --...... - II III WOOD fORMlnO (UTURS As only the edge outlines of the Cutter comes mto contact With the lumber, there ISno fnction or burn-mg of the mouldmgs when made With the Shimer ReverSible or One-Way Cutters. These Cutters are carefully moulded to SUIt your work, and are very complete, inexpensive and time-savmg tools. We supply speCIal Cutters of any shape deSired and of any SILe to suit your rnachme spindles. Let us have your ~peclficatlOns. For odd work not found m our catalogue send a wood sample or drawmg. SAMUEL J. SHIMER So SONS, Milton, Penn. Manufacturers of the Shimer Cutter Heads for Floonng, Ceiling, Sidmg, Doors, Sash, etc. .-~ '"',I" - ~NION--~~~N~;'~~E CO.. , ROCKFORD, ILL. China Closets Buffets Bookcases We lead m Style, Comtrudlon and Flmsh. See our Catalogue. Our lme on permanent exhlbl-lIon 3rd Floor, New Manufact-I urers' BUlldmg, Grand Rapids. I~------------_._--- .t. ROLLSI For Bed Caps, Case Goods, Table Legs and many other purposes; in Gum, Mahogany and Quartered Oak Veneers. The Fellwock Auto & MfJ!. Co. EVANSVILLE, INDIANA L - 6 WEEKLY ARTISAN A Page From the 1910 Fall Catalogue of POSSELIUS BROTHERS FURNITURE MANUFACTURING CO. DETROIT, MICHIGAN Send for thIs Catalogue and you will find the most salable goods on the AlJerican Market today. China Closet No 1 Buffet No.1. This Line of Dining The famous VICTORS Room Furniture has sold and is selling far beyond our expecta-tions. are as popular as ever. The round tables are the talk of the trade in the large cities. ServlDg Table No 1 Diner No. 1. Extension Table No 569 C Arm Chair No.1 %. WEEKLY ARTISAN 7 HANTIQUE" FACTORIES ARE BUSY "Old" Furniture. Statues and Coins ~Iauufac-tured With Great Ingenuity for the Tourist Trade. I onclon, Sept 17--] hl:O year" record 111\ aSlOn of Europe by Amencans has brought profit to at lea"t one trade The hdpp\ hunt111g ground of the ~me' Ican \ hltor ha'i been, a~ 111) ear" pa"t the "hop" of the lllalers 111 alleged ztntJque", al1d the:oe :ohop" dre ~tll1 able to '311ppl) the demand ot old trea:oures, notwlthstand111g the fact that neally eyer) thl11Q, of genu111e W'll th V\a" 'inapped up year" de,O 'iO that a real antique IS far beyond the purcha:0111g poV\er of the ma]Ollt} of bargal11 hunter'i The pnnupal CU'itomer:o of these dealel s are \ mcncan s of lll111ted mean:o \Ylth \Yhom the fact that antIque" ale ad-mitted to the L'11ltell ~tdtes dut) tree Illea 1 ,I gredt deal \]](1 } et the bargams the) ~eetlre 111}~urope al e, In man) ca"es, no mOl e c1e"ervl11g to be ddnlltted dut) fl ee than a new pIcture wIth thc pa111t "tIll frc"h upon It The trdde 111 Slmn011S dntlque" I, C,l1ned on III E 11ope "C' openly b} un'oc upulous dealer" tl1dt It 1" ,UI pn"111g that they are able to find Ul:otomel" for theIr good" II hen neces sary the) can supply al tides '00 convllLlng III dppearance that eyen eApert, arc often deceived BelgIUm h thc u untJ) In V\hlLh most of the old ftll111ture h made, alth JUe,-hmuch of It I" the hand\\olk of the 1)rolese pea'ianh Thloue,-h dIfferent channel'i It find'i It'i \\ a) l1lto the 111o"t ob"cul e corner-, ot I urope, to an I place 111 fad, V\hel e the \mencan h hkel) t 1 penetrate 1t may be kno\y n to ,l \V 11v dealel that "Ol1le '1mellcall" ,lie about to VISit a celtall ~mall to\\n Jmmelhatelv tIle 1.11 tlque "hop" ot t'lat tlJ\\n ,lie leplem,hed V\lth e,0()(\'i In some la"es perhaps placed 111 charge o± all mlH ccnt looklllg old \\ oman \V ho can tell hCl tale so natul alh a, to ll!',If111 all ~U'=,- )1lclon 1)( m Ital} c 1me" mo:ot of the anUCjlle metal \York awl statu a \ In HJ'l1e the mallu£acture of SpUrIOU'i antICjues 111 metdlls ulll'luctul wIth httle ditempt at concedlment, and one Cdn \ ISlt cerLll11 factone-, and actuall) 'iee the \\ ork e,-Olng on ~ '=,llJdll allm of pOOl b'lt ~klllful Itah'l1l sculptors arc kept bl1-.\ "upph me, e,1cat llumbel s of head, bust, dl111 '-tatue~ of \allOUS Olvmpldll god, most of \\hlch find theIr \\d) 111to C'ell1am where thele I" tIle blge,e"t tJade 111 ~punous an-t que, '--ome l f thc mcthocb employ ed b) dntlquc dCdler-, al e dls-c1o, ec1 by a (JerllJan ne\y,papel, and the le\elatll1n'i thu'i made -,ho\\ the dl110unt of care that ,houlc1 he exerCl'oed bv ~mell- Cdn'o -,eek111g bargam, of tll1'o ndtul e 111Europe 1 he easle:ot dntlljue to produce and the one \\ l11ch coml11anrl" the highest prICC b the antlque hu-,t 11 statue \\ hell a "tatuc () bt1-.t ha" been bUllec1 a te\\ \ eal" It IS lleAt to 1l11l0~-'lhle ,al" t111~ duthorIt), to ll!-,cern flom the marhll w11ethel It ha, bcen h me; m the e,lI th fOl thlee or for a thou "ulll ) car~ P1CCt, of -,LltUdn al e allln, ed to repose fJ om t\\ ° to three ) eal S 111 the earth ullul the SUIface o± the marble 1~ thOl ou?:hly sta1l1ec1 a'1d lOughenec1 The) al e then read) fOl the cel emon) of e,ca, atlOn V\hlch frequently I" t111'ed to take placl befOle the \u) e)e:o of eagel Engh'oh or ~mellcan tra\ellel-, thu'i remu\111e, an) douhts as to theIr e,-enumene,s ] he manUlactuI~ of dntlCjul cOIn" 1-, llkeV\I"e an ex-treplel) :Olmple proce,s 101 those "ho al e mstructed m the alt The patma ma, be plOduced by a velY hamel) method .j" ,,~ ;t."-'"" "BEAVER," "GtNDERRlA/' "OOCKASH" STOVE HEADQUARTERS "THE LINES THAT SEll" .NotetMP~RIAL BEAVER-one of many. 13est, They Stand the 'Jest:' THIS IS the IMPERIAL BEAVER. It is the finest cookIng range made anywhere In the world, We thInk so, and so will )OU when you see its advantages: Study the above picture. The glass oven door IS guaranteed not to break. No heat lost when you look at your baking. ThIS range holds ItS heat longest, saves z 5% in fuel, and has unusual hot water capacity. It ISthe best lookIng range built-and wears .IS well as it looks. Send for samples and see It-but we warn you that no other kInd will ever satlsly you again, If you do I W. D. SAGER, 330-342 No.WaterSt.,CHICAGO The C01l1S whIch mu"t be :omall, ale 11l1xed \\Ith bOlled po-tatoc: o, y\ 11lch dre then III the fOlm of small balls gn ell as food to geese [he chgestne process Impart:o to the cOIn the lleces"arv appearance of alltlC[mty Thl" plan IS saId to be wn"1l1el abl) more effectl\ e than the ItalIan method of b111d-mg the C0111'i to the "ole-, of the foot amI weallng them con-t111uo11sl) for '3IXmJIlths or more '1 hed\ y wooden armchaIr upon" hlch Charles the Bold of Bure, u11lh IS represented to have sat 15 edslly obta111ed 1he onh difficult) hes m procullng the hea\ y Burgundy y eh et It l1d'i been f011nd that the well \\orIl I ed plush of the famJ1ldr I3erlln four V\heeled ell oschke IS an excellent substl-tute-- antJq11e cnoue,h m appearance to 'iUI~ the most fastl-c1iou" Old uJ1 pdllltmg-" l11dlJ} of y,hILh ale plcduced 111 France, e,am theIr appeal allCC of antlljtllt} b) be111e,-hung 111the Wide L111mlJC\, of all old fd,hlUnel! pea"dnt dv, e1l111g The extent to \\ hlch the trade 111 SpUIIUU'o old ma,tel s 1:0cdllled on V\as 11lmtratec1 111the ca~e o± \f rs Hal111lton Pame, the \mencan \\ ho It \\ III be remembered, had a whoIc gallery of faked ma~terplece, pa,-,ed oft upon her a,., genUllH', and yet one of the111 \\ ,lS ,0 \\ ell done that ,f Carner Belleuse, the expert called m to paos Judgment upon the collectlO11, declared It to be tel hlllcally a'i good a plctm e a" the ollgmal from whIch It V\a" copIed In conncdlOn V\1th the pm cha"c of nd tJve cunos in the l"dfflr settlements o± Suuth ""hlca lust a'3 much care must be sho\, n, fOl \V hole cargoes of them are manufactured 111 England and expOl ted lompleted ,1 ne\\ mtake to ~upply water for fire protectlOn and 1t ~ plant IS nO\\ cO!1SlCleredvel y nearly fire proof. Tame~ F Fulton has sold a controlhng 1I1terest 111 the Greens-hun;- lhalr company of ~nderson, Ind, to F. P. Wade, VV. G. II mdt and II Uldclle, all of \V1I1nl1ac, Ind, for $30000, C L \Old, turl1ltUle dealel of InternatIOnal Falls. M1I1n, l~ clo~n1(s out h1' ciock and WIll rctJre from the busl11ess. He mtend~ to mO\ e to "\ngor a, ::\lmn, where he may re-engage m "the trade. The county commlS~lOner~ of Cleveland, OhlO, are m a \\ I an~le 0' cr the contract for fUll1Iture for the new court house The trouble IS due to protests filed by labor Ul1lons agamst some ot the bIdders The ::\laple Cabmet J\Ianufacturmg company of Des Moines, 10\\ a, ::\Ianufacturer~ of BlaIr sectIOnal bookcases and cabinets \\ 111enlarge theIr plant and add showcases and general office fix-tlue~ to theIr lme '-,amutl Prus,lan 11 J Hlmebtem and Charles Jacobs have hied a cel tlficate \\ Ith the secretary of state showl11g that they al e the respomlble propnetors of the Hub Furmture company, dealers, of 2359 \Vashmgton street, RoxbUly, :M1ass '\ earl) all the furmture manufacturers of St. LOUIS, Mo, ,hut elO\\1l then factolles on September 22-reglstratlOn day-and urged then employes, about 5,000 m all, to register and tIm' become quahfied to vote at the November electIOn D II BrO\\ n furmture dealer, has purchased the furmture end ot the IIllledgevllle (Ga) Buggy and Furmture company The ,tock pUlchased combl11ed WIth what he had 111 hIS store ~l\ c, hll11 the largest stock 111 the state outsIde of Atlanta. II Ilham 11 Castenholz of Chllago, largely l11terested ]11 the lhlppe\\ a Falls (\V I~) hlrl11 ture company, has fil<3da petition m bankruptcy He schedules hl~ habl1lt1es at $19,139, of whIch he alleges $-12,J(l2 should be paId by others, and estimates hIS as- ,eh at ~300 ::\Illhlgan capltahsts have orgamzed the Amencan Mahog-any company capltahzed for one ml1hon dollars Lands have been purchased at Port Tampa, Fla, where ml1ls WIll be erected and the logs Imported from tropIcal countnes, sawed or shced mto lUl11bel 01 \ eneer 1 he Orchard- \\ 11helm 1 urmture and Carpet company of Omaha, havl11g closed theIr branch store in Des Momes, I a., the manager, J\h Darwm, has orgamzed the Darwm company and WIll open a house fittl11g and elecoratl11g estabhshment m the EWl11g bUlldmg at 911 Locust street John Turnbull, for many years one of the most proml11ent bus111e,s men of BaltImore, J\ld , died at Croton, Conn, on Sep-tember 20 aged 9-1 ) ear, He was the pIOneer carpet dealer of Baltimore and leaves a lalge estate to hIS daughter, ::\1rs Samuel R II alte \\ hose husband has managed the carpet house ~ prom1l1ent department store m Grand RapIds has on hand a quantlt\ of baby record books and sends a copy to the mother of ever) chIld bOln wlth111 the trade zone of the store A list at artlde~ carned m stock for the use and comfort of infants IS al.,o enclo,ed The hst mc1udes carnages, c!othmg, cnbs, to\ s, etc Cromer & Co, of Davenport, Iowa, whose mattress factory \\ as destl 0) ed b\ fire recently hay e made arrangements to re-hUlld on a much larger scale at a cost of $12,000. \iVhlle the new bUllchng I' beIng erected they w111operate the MISSISSIppI I alln mattres~ factorv at Rock Island, Ill, which they recently purchased The St LoUl' (}oIo) Furmture Board of Trade is work111g (Contl11ued on page 25 ) MISCELLANEOUS NOTES AND NEWS LoUIS ~tenberger IS a new undertakel at Kelthshel ~ [1\ W. C. Tnbble has purchased the Ed\\arcls furmture ,tote at Lavona, Ga The retaIl furmture dealers of LOUISIana are orgam7m~ a state association. Sl1as Conner has suceeeded Conner &. Fberle furnltUle dealers of Byesv111e, 0 J. H. Kirby, furl1lture dealer of Ocheydan, 10\\ a, has "old out to 'Wilham Marshall The Bloch Furmture company, dealers of :;\r'Oblle, Ala, have sold out to Adam Glass & Co The Plock Furmture and Lpholqenng company ot Cl11- nelton, Ind., has gone out of busmess Morris & SmIth, furmture and harch\ are dealers of Rlple \ Okla , have sold out to Albert Messacar The Garland FurnIture company, dealers of Garland, l'a has been mcorporated CapItal stock, $20,000 • C E. Sears has purchased the furmture and undertdk111~ business of Mrs D ::\1. Coe, Port Leyden, X Y George D. Mercure has purchased an 1l1tere"t 111the H J Wood Furniture company, dealers of Sheldon, 10\\ a The Steel Grave Vault company of Columblh 0, ha, pl11- chased a sIte for a branch factor) 111 Des ::\Iol11e, 10\\ a Herbert G Benaway has purchased the furl1lture and undel-taking busl11ess of Roscoe Lynde, of ~llddlevllle, ::\Ilch The Staats-Raynes Furl1lture company of Cll11ton, Ind hd' moved into a double store on Ma1l1 and Blackman ,treet~ M F ::\1annmg, fur11lture dealer of Green Ba\ II I~ \\ tll move into larger and better quartel ~ m the Luckenbach block The SIkes factones are reported a, "all blh\ ' The l\ut-falo plant is working a full force overtul1e m all depal tment, 13 L Jones and George Lucas, both colored, have opened undertakmg parlors at 519 East Court avenue Des :'Iome' Ia W A Messner has purchased the I11tere~t ot C L Rank111 m the Rankin & Irby Fur111ture company, dealer, of Udton Te:x The Acme l\Ianufacturmg company. fUl11lture maker~, of San Marcos, Texas, have increased theIr capItal stock from $20 - 000 to $30,000 French & Heald. furl1lture manufactl11 er, ot 1111J:orc1\ 1-:1 are buildmg an addItIOn to theIr factor) to be used b\ the finhh-l11g department G. ::\1 Utterback of ~eattle, II a,h . ha, seUll ed d patent 011 a "tOIlet and dressing" table and wants to make arrangements fOl its manufacture The l:'1110n Furniture company of Brockton \[as~ ha~ doubled ItS floor space by leasmg an adJOlnmg store and com ert I11gthe two into one. Ashley & DaVIS, who bought R L Patnck s tUl11ltUle ,tore at Windsor, Vt , have changed the name of the firm to the II Iml-- sor Furntture company. The Hegel Furniture company of New Haven, Conn \\ hlch was burned out recently, has bought new goods and resumed business at 11 Congress Square. The Athens (Ga) Undertaking company has been organ-ized and IS buying stock, equipment, etc, with a view of ,tart- I11g business in that city on January 1. George B. Clark, furniture dealer of Bndgeport, Conn WIll enlarge his quarters by taking a lease on the thIrd ~ton of the building in which his store is located J. J Lay, undertaker of Cimtonvllle, \iVIS has ,old hIS bu"- mess to H. H Wilke VV H Garfield I, prepanng to engage ln the undertakntg busmess in the same town The Northern Furniture company, Sheboygan II IS , has Jl1't .--------------_._._._-- . WEEKLY ARTISAN 9 LARGEST ..JOBBERS AND MANUFACTURERS OF f- . IIIII IIII I I 1,'----------- Pittsburg Plate -----.-.-..-.-------"1 I Glass COlIlpany GLASS IN THE WORLD Mirrors, Bent Glass, Leaded Art Glass, Ornamental Figured Glass, Polished and Rough Plate Glass, Window Glass WIRE GLASS Plate Glass for Shelves, Desks and Table Tops, Carrara Glass more beautiful than white marble, CENERAL DISTRIBUTORS OF PATTON'S SUN PROOF PAINTS AND OF PITCAIRN ACED VARNISHES. (jj For anything III Builders' Glass, or anythmg m Pamts, Varnishes, Brushes or Pamters' Sundnes, address any of our branch warehouses, a list of \\ hlch IS gIVen below llI'EWYOBK-Hudson and Vandam Sts. BOSTOlll'-41-49 Sudbury st., 1-9 aowker 8t. CHICAG0-442-452 Wabash Ave. CmCIllI'llI'ATI-Broadway and Court sts. ST. LOVIS-Cor. Tenth and Spruce sts. MIllI'llI'EAPOLI8-500-516S. Third St. DETBOIT-53-59 Larned St., E. GBAllI'DRAPIDS, M'ICH-39-41 •. Division 8t. PITTSBl1BGH-101-103 Wood St. MILWAl1KEE, WlS.-492-494 lliIarke10st. BOCHESTEB,llI'.Y.-WUderBldg., Main IIIE:I[chll.J1Sst'sB. BALTD/IOBE-310-113-14 W. Pratt St. CLEVELAlID-1430-1434 West Thlg 8t. OMAHA-ll01-1107 Howard St. ST. PAl1L-459-461 Jackson St. ATLAlITA, GA.-30-32-34 S. Pryor st. SAVAllI'llI'AHG,A-745-749 Wheaton st. EAllI'SASCITY-Pifth and WyandottB sts. BIBMIllI'GHAM,ALA.-2nd Ave. and 1Z9thSt. B11PPALO,llI'.Y.-372-74-76-78 Pearl 8t. BBOOKLYllI'-Third Ave. and Dean St. PHILADELPHIA-Pitcairn Bldg., Arch II.J1d11th DAVEllI'POBT-410-416 8cott 8t. OKLAHOMACITY, OKLA., 1310-212W. First st. 8ts. ._------ ----------------- .......... I HOU8e of Vanishing Furniture. A remarkable house planned and bUIlt by a man WIth the name of Adam Int Hout, b t') be found ornamentIng a bIg, tree shaded lot m Evanson, a suburb of ChIcago The bUIlder occupIes It along WIth hI'; WIfe and httle chIld The house IS of stucco, 25 by 26 feet, cost $1,600 to bUIld, and conta1l1S by an ingemus arrangement five room~ and a bath The ground floor has a living room 193/zx12 feet; bedroom, 13xlO3/z feet, bathroom, 83/zx5~ feet, kitchen, 13x 9 feet, closet Just outSIde the bathroom 5x3 feet, and guest room, 7~x5 0 feet Even the most careful figunng wIll not succeed in com-pressmg 'lll those measurements withl11 the space of 25 x 26 feet That is because of certam arrangements which lead a wnter In Country LIfe 111 Amenca to cal1 it "the home of valllsh1l1g rooms" Exactly In the mIddle of the ground floor IS a base burner stove, which upon a supply of four tons of coal warms the entIre house all wmter O\-er the main floor is a large attic, now used for storage, but t",o rooms can be finished off there If the downstaIrs supply proves inadequate There IS a cunous closet between the bathroom and the SIttIng room One-half IS a clothes closet, the other a stall-way lead111g to the attic \Vhen shut up these stairs are a tlf of boxes serV111g as clothes hamper, hat boxes and so on Pull the lower ones forwarcl and they form a first rate flight of steps Undel thIS closet a door leads to a faIr sized compartment bUIlt below the floor---there IS no cellar, and giving additional storage room The roomy bookcase, If approached fI om the rear, that IS VIa the clothe:, clo"et, IS a lInen chest There IS an automatic gas heater In the attIC whIch supplIes hot water to kitchen and bathroom The \ ISItor stay lllg to dlllner wonders where the diDIng room IS, and whetlher he IS expected to eat In the kItchen HIS youthful hostess has dIsappeared some tIme since, and he hears sounds in the kItchen that tell hIm a meal is in process of preparatIOn The kItchen IS attIact1\e enough for anyone to mistake It for a dmIng room, but when the cntIcal moment arrives the host presses a button 111the hospItable mantel piece of the hving room, the burlapped wall beneath the mantel slowly Ilse~ and dI"appears, and the ch11lng table, m all Its splendor of chma and glas~ and snowy napery appears through the opemng, dnd when wel1 on the IIV111groom SIde the partItion "Ilently resumes ItS wonted place agam; then chairs are drawn up and you SIt dovvn to enJOY the repast c\t the end of the meal the table is gently pushed back 111tOthe other room, the way It came, awaltmg the pleasure and leIsure of the mIstress of the house to clear up Perhaps the greatest marvel IS when the guest room ap-pears out of an empty wall A large, roomy couch is rolled 0\ er to the w111dows, and the panel behmd It adJ oining the bookcase by the touch of a button agaIn SWIngs out into the room It may be svvung out at right angles to make a larger room, but IS usual1y left at a threequarter angle, turning in "lIghtly and there yOU behold the guest chamber. I t IS a pretty room wIth ItS fresh m uslm curtains at the \v lmlow, snovv y counterpane on the bed, low, comfortable chaIr, and hIgh, bUIlt In dresser, which is in weathered oak to match the rest of the furnIshings When this panel is closed, the space IS only large enough to hold the bed, chal and dresser (\d1Ich IS bUIlt 111tOthe panel) but when opened out It gIves a guest loom of very faIr dImensIOns, and a screen placed across the three foot openIng made by the foldll1g out of the wall allows plenty of privacy. In the morning the wall IS pushed back 111tOplace and the hving room resumes its normal SIze agalll ~------~-- I .---------. .. --I • ... THE WEATHERLY INDIVIDUAL Glue Heater Send your address and and receive descriptive circular of Glue Heaters, Glue Cookers and Hot Boxes with prices. The Weatherly Co. Grand Rapid., Mich. ._ .... --- ___ La ••••••• __ ••••• _ •• 10 art and l1lrlu~tJ, hay e pa~~ed, and whate, el may he the Ill" of I ~Iamle leI 1 £;lon, one undemable fact rema111s, whlcL I", that the \1ohammedan ha" been the real ma"ter of the ltW wea,111O" h b al t, he It In Pel Sla, t\fghalll"tan Dokhala IndIa, Ch111a or furke, \\ Ith the ach ent of \1 lhammeJal11sm came 111tO tho"e countt les the mal1la fOl sple 1dor \\ hleh has "111e c been the ehal actcn<,tlC of the ea~t Po\'\ erful potentates succeeded each other an d r1\ aled each other 111theIr sholN '3 of la, 1'>h- '1e"" 11che" and £;0rgeousnes" The anClent days of bUlld-m£; mOlltlments \\ Ith wlllch to perpetuate theIr deeds and thur memOlle~ \\ el e hrgotten The lug hecame the only "Ultable and last11l~ tnbute to these deeds BesIdes, the \1ahamme Ian needed a rug to pray upon Mohammed prayed upon a ru~ there v. as the holy carpet of :\1ecca, and every true bdle\ el must needs hay e one Then came also vvlth Islam, the great Idea of fatahsm \Vlth fatalt"m came pattence and obedIence to the 01 ders 1ece1\ ed from supellOr~, thus the v. ea, el of ASIa became a mach111e to "eave at the order and f01 the pleasure of hIs supenor III caste htrth or power There wel e rugs to he WO\ en for the palaces of the ~hahs, sultan", khans em11S pnnces and what-not~ to be done accorchng to g1\ en Idea" and orders Arttsts had to he procured and to these very same al ttst" of the fift-eenth or slAteenth century we owe our Furopean llldustLes ot Gobehns and the Itke, wIth whIch \\ e adorned the palace" and the houses of the noblltty of medlae\ al EUlope It "eem~ Itke ~ome tale from the" t\rablan \Ight'"," when Shah t\hln s the GI eat, ordered ten large carpets of most beauttful \\ 01kmansh,p and \\ ea\ e, colonn~ an,! deSIgn to be made m the ~pace of tINO ,ear" by tv. ent} ma"ter ,\lea, ers of I"pahan so that he nl1£;ht be able to send them to hIS fllend, \1urad 1\- sultan of Turkey, who, m return sent some of the mo"t magmficent rug" of the sIxteenth centu!} weave of Geordes Ladlk, J\Ielez and Dergama, all adorned WIth gold, "Ih er and precIous stone'3 a, colored flowers wOven thereon 1hI'> n\laln of rug exchangmg was canled on for- years and \ ear~ not onl} between shahs and sultans, but between nobles an,! grandees of the chfferent rug wea,111g natlonahtles of \"Ia ThIS ~a\ e the Impetus for the ad, an cement of the lll-du~ tr} and e\en hundreds of }eab before the great demand for them m the C1\Iltzed v\orId the east had been USd1g those I u£;s a" the pIctures of the11 nattonal hIstory and achleve:- n ents, for the deeds of £;reat Importance \\hlch Imght have h<lclam hl1lcl of deallllg \\ Ith thetr natlO11d1Inme 01 hfe Thus It \\ as that PerSIa, Turke} and <Ill J\Iohammedan countnes ad- \ dnced wIth such great" bIdes 111 the perfeetlOn 111rug v. ea v-mg, that has been the wandel at all tho"e IV ho hay e come III cuntact \\Ith real, fine lugs t\!though those masterpleee" of } tar" ago ha\ e mgh ehsap-peareel, } et the mdustr) ha" ne\ el lo"t It" Importance, and the \\ eaver", genel atlOn after generataon, ha\ e gone alo'1g mak- Ing and mak111g rugs, flOm the plateaus of the Hlmala}as dm\ n to \1esopotamla from the Caucasus to the Bosphorus, tlom the \\estern c last of \"Ia \]11101 to whele the AtlantIC Ocean touches the shore" of \hrocco These :\Iohammedan \\ea\elS uneducated, Ilhtelate and I~norant men ha\e taLJO"ht , b ,uc h people a~ the I I ench, the" enettans the Genoese and the \Ioon~h Spamards, 111 otbel word", the \\ hole of the world that was then clvlhzecI \\ e pass from the g1CJ1loU~ "Ixteen th century of our era mto the se, enteenth ancI eIghteenth centu11es Dunng those 'ears PersIa had become the great potentate and the great C1\Ihzer of the further east Ih 111fluence VI, as felt from the Caucasus to the Ganges The Tal tal khans \\ ele tnbutanes to PersIa and even the grand mo~ul ot Inchd v.as of PersIan WEEKLY ARTISAN MORE ABOUT ANTIQUE ORIENTAL RUGS Five Million Dollars Worth Imported by Ameri-cans Dnrin~ the Past Year. The annually mcreasmg demand for Ollental rug, a" floor covenng and flu nlshmg of t\mencan home~ ,bm\ s he yo.nd Joubt that Onental rugs hay e come to ~ta, a" tbe \ en best, and, at the san'e tlme, the most hygle11lc an~! chedpe" In the end, amon~ all such flool COIel m~s \\ Ith "hlch the \mCl1 can homes hay e beeu furl11shed 01 decorated Then lmpJI t whIch reached the fi, e ITIllhon-ehIlars mark last, e31 "h J\\" also that these rug" hay e become qUlte populal Tt h n lt onh the very nch V\ ho can afford them now, for thev al e \\ ell \\ !th-in the reach of those of moderate mcome~ \\ ho hay e the edu cated 111elmatlOn to IYJssess them Then t('o, de-.,plte the somew hat mcrea"ed fil st cost they are economIcal 101 theIr weanng quahttes anJ, unhke many al tleles ot modern 1m en-tion, age improves them rather than detenorates them so that the possessor does not become t11ed of them Consldenng the Increased USe of the Onental lUg and the place It IS assummg m the e, el' clav affan" of the \\ orld It ought to be qUlte Important for the home turnl'>hel to L\lJ11hLll Ize hImself \\ Ith ItS l11ston for such mformatFJ11 \\ ould be of more real ,alue to hIm than to those \\ ho collect the ,e valuable fabllcs slmph tOI the "tronge,t 111tele"t thAI lld\L In them It IS very de"llable that purcha"eh "!JOulel he able to recog11lze the chfferent \\ ea\ es at ~I~ht and "0 be able to arnve at a ,erv close apprcr<lmatlOn of the11 ,alue a" to servIce and worth for they \\ III then not onh hay e ~1 ca+er pleasure m thetr acql11SltlOns, but they \\ III find a pel "onal satlsfactlon not othen\ Ise to be ohtalned Of the earl} hlston of \\ ea\ 1l1g harJh am tll1n~ I" hnOI\ n, except that the art \\a~ practlced at the tU11e ot the ,lnClent Egyptlal1'3, as fal hack as the cIa} s of the Pharaoh~ and the early patnarch" The Holy Book and other hl"tone, of an Clent tImes, gn e some parttculal" \\ hlch are aIel" to the teach 111g of the art, but noth1l1g cIefi11lte IS hUo\\ n a" to th( ,en origin Ho\\ evel, Gambe,e" }'dng ot Pel "Ia "on ot (, lU: the Great, after conquenng Eg}pt brou~ht back \\ Ith 111111 "OI11C of the wea\ ers and estabhshed the Indu~tn In Per"la \[e,opo-tamla and adjacent terlltones These statement-., ma, be true or may be SUppOSltlOUS, but \\ hate\ el the 011£;11101 1\ La\ mg may be, there IS no doubt that tent clv\e1lel" \\ el e the hI "t weavers of On ental rugs As the, \\ 0\ e tenh ~o the' 1\ 01 e embroidenes to decO! ate tho~e tent-, and hhe e\ el \ thl 1-0., e1"e the art, by constant progress, perfecteJ It~elt Into the \\ ea, 111g of rugs whIch were used a~ couch CO\er~ tent hano1110' dncl also for satlsfvmg the eye, \\Ith a ~en"e ell beaut, ~\ e-"kno\\ at the tIme of the Roman empIre 11l the ealh ,ealS of the Christian era, that rugs were brought flam the ea"t to Rome that Phny and other:, spoke of the mag11lficent rug" that rm peror ?-Jero and other Roman consuls and ploconsul" pos-sessed The:oe fllgS were JUst as expen "1\ e 111th (he da \" a, they are today v. hlch prOl es that al th1lC ,alue" \\ el e I (Cog nizecl then as they are now After the Roman empIre came the B, zant111e empn e and Chnstlamty, whIch, however, ehd not hay e gl eat 1l1fluence up-on the rug 111dustry of the near east It \\as onh al'(l the J\lohamrrcJan conquest of Constant111op1e, and pl101 to It the conquest of \sla ::\I1110r by the Saracens, l\rabs and Turk" that for a whtle the rug \\ eavers of that cou~tn and the acIJa cent terntones were kept Idle, but as soon as "\1ohammedan Ism was estabhshed 111 PersIa t\fgha11lstan Deloochlstan Turkestan and Tl11key the lug \\ ed\ er " chance came t01 \\ ha t e,er may be the cltfferent phases through whIch the \\ea\1l1g ---------------------------------- -- - WEEKLY ARTISAN 11 _--------~--------.---------------.-.------. ---.-.-.-.----~--_'1 j"" III f IIIIIt IIt IfIIIIII '-------_._----------------------_._--------------_._--_._-------_ ... A. PETERSEN & CO., CHiCAGO ~•::~.:/.\:8. £51' MAUMAtNUFACTURERS OF THE ~:il~~LEADINGLINE of '-.::.~O:Fpo'IC'EDESKS fl .. ::: ..... :: : ... :: ........ • ••• .. " IV". ~• .,. f •• t". '" _.: , ..:.. .. I II I.- ~I Our attention to every detail from carefully selected and matched lumber to the finished product has given the Petersen Desk its Leadership. SEND FOR CATALOGUE. FULL LINE. RIGHT PRICES. onglll-- the ru~ \\ eav 1I1g wa" carned to the east to Samark-hand, Kokand and IndIa, whIle Turkey, the other IslamIc power, had the door of VIenna at Its mercy The v\ hole of the east from the Danube to the Ganges wa" uncler :\lohamme-dan rule, wIth It went the rug weavIng Industry whIch, lIke an avalanche grew and grew to greater perfectIOns for some tllne, but the sultans and the shahs were more occupIed wIth conquests than wIth arts The weavers once more became soldIers m order to fight the battles of Islam Instead of peace-fully slttmg to weave rugs Up to the eIghteenth century such was the case, and the rug weavers were set back agaIn untIl peaceful days came, whIch did not arrive untIl after 1850 m PerSIa, and after 1877 In Turkey The same dates also approxImately fit for the paCIficatIon of Turkestan, IndIa and other rug "Wea vlllg centers The first travellers from Europe anJ Amenca Into Tur- --.key, and e'3peclally Illto ConstantInople and Smyrna, were the real Introducers of Onental rug" mto Europe and Amen- ,'$'Ga \NJth the progress of qUIck travelIng, the west came mto '4:ontact WIth the east, and, at Ell st, lUgs "Were brought a'i "'mementos of edstern tnps In the begmn111g httle \\ as thought }of these magnIficent pIeces of art, tIme, patIence and per-severance By-and-by the westerner began to apprecIate more and more these rugs, whIch, at first, were only used as couch cover" or hung as pIctures m nch homes The Uni-versal Expo'iltlOn, In 1859 In London, then In Pans, and the Centenmal ExposItion m PhIladelphIa, brought these beautI-ful goods mto dIrect contact WIth the consumers and the collectors Museums began to be Interested In them The eastern merchant had found an outlet, the poetry of the rugs appealed to the western mInd The PersIan was delIghted As a l\Iohammedan he does not lIke to travel 111 an unbe-lIever's country The real introductIOn was left to the Ar-menIam, the Synans and the J e"Ws of the east, who were ap-preCIatIve of the Importance of the pOSSIbIlItIes of the demand As early as 1880 "Wholes ale houses were establIshed In New York, and other large centers of the GnIted States Today from the AtlantIc to the PaCIfic, from the Lakes to the Gulf there b scarcely a cIty or a town WIthout ItS Oriental rUR store---no retaIl department store WIthout hay Ing at least - faIr as"ortment ot those faSCInatIng floor covenngs from ASIa The same IS also true of Europe, although Europe, contrar' to Amenca, never buys as expensIve quahtIes or as fine weaves, yet Europe also has been revolutIOnIzed 111the flom cover111g tI ade, and there are lal ge warehou"es, not only 111 London and Pans, but 111\ lenna, BerI111, SWItzerland. SpaIn, Italy, Sweden and other large centel s Thus it WIll be for years to come Already attempts are being made by ingenious manufac- IN THE COUNTRY. turers dnel engIneer" to illY ent a machIne by which the tying of the knot should be done by machInery, mstead of by hand, but all have faIled In practIce, as It IS not only the tYl11g of the knot, but also the pecuhar Onental hue and aspect, un-evenness, the poetry of the artIst and the 1I1splratJOn of the weaver that have to be taken mto consIderatIOn In bnngmg out a rug Just as the pnnt has not Jlmmished the value of the pamtmg so that mach1l1e-made rugs WIll never be able to take the place of the genume Onental article The latter represents somethIng whIch IS 1l1dlvidual and unique; charac-tenstlcs ImpossIble to ImItatIOns even were It pOSSIble for the latter to be supenor m any way or all ways, to the genuine. Besides there IS the matter of color1l1g, whIch IS all Important and whIch for a vanety of reasons that wIll be expla1l1ed in the further dISCUSSIOns of the subject, is qUIte beyond the grasp of the modern maker In the matter of dyes, modern sCIentIfic methods may have made wonderful advances, 1U certam dIrections, In answer to the demands of the qUlcker movIng tImes, one great charactenstlc of whIch IS lack of patience 111 acqlJJnng results, but the test of tIme IS suffiCIent and convIncIng proof of faIlure when the modern coloring IS compared "WIth the product of the far east There are many beautIful, expenSIve, artIstIc and other-wIse praIseworthy rugs and carpets to testIfy to the skIll and genIUs of the modern day, but they dJ:ffer In all essentIal de-taIls from the Onental so much that there IS scarcely any room for companson---If, Indeed. they should be, or could be, compared to all. They have theIr ment, but they are not the rugs such as only the weavers In the beautIful PersIan oases anJ In the mountaInOUs dlstncts of Kurdlstan, or the more careful weavers of AzerbaJan or Klrman know how to create ~A G Guerdan, m Amellcan SUbUl bs, PhIladelphIa ---_'---------------_._-----_._-~-- .. - II HOFFMAN II ~ BROTHERS CO. FT. WAYNE, IND. HARDWOOD LUMBER I SA~~D t QUARTERED OAK { VENEERS SLICED fAN D MAHOGANY .. -------_.... .. 12 WEEKLY ARTISAN ~---------------------------------------------- II I• •I t =;";::,:.:;:.:.;:~~.'.!o-.. .." •." .•.•. :.t'•t.".: .(.'.., ~...... ... :~. : : t .. : .... It, .. f ~ • r.". '\0 .. " '" e " ,. ••• , .. "'- Evans\ 11Ie, J nd, ~ept 28- 1 he cqr:~ph,lat.I.(:.n., fl! t~le. {: • ,<. Globe- World- Dos<;e Furmture company r'~~ei1th: :~ff1t'f~1; ~'}Il~d •< f : ., :'" for larger and bettel office accom1l10dat\'01;~ 'and a ne\\ and : handsome bnck bmlc!Jng, no\\ In com ~e ot cJn~t1 UCtlon \\ 111 : contal11 ample room for the the of "\Ianager no"~e "\Ie~~1<; : Fnsse, Ploeger and theIr a'~htanb 0\ el the entrance III I OInate letters caned 111 ~tone the lla11lC~ Do~~e-\\ mld-CI ,]JC :I announce the occupancy of the corporatIon , I The consohdatlon of the"e great cc 'p'Jlatloll" \\d" d \\l~e I• proceechng on the pal t of the ~tockholder, Ope! atl11g and I ,elhng expense, WIll be greath 1 ecluced and 111 the pI epal ! ation of lines the eqUIpment and com e11lence~ of the tour tac- : tones cpelilJted hy the C0111pam \\ tll he I11telhgellth (Oll : sldered : The fourth facton 0\\ ned ])\ the cOll1jJam no\\ 111 COl11~e : of erectIOn. IS "'ell ad\ anced and \\ III he I each 1m occupanc\ : a few \veeks hence ::\1ach111elv fOI the ~ame ha~ been pUI : chased and an dmple PO\\ er plant \\ III soon be 111 ~ talled : The new corporatIon 1<;the large,t engaged In the manu II THE faature of fmmtl11 e 111 E \ an 'i\ dIe L\ el \ thll1g needed tor furnl,hll1g householeh, e'Cceptll1g u phoh tel ed tml11tlll e IS : manufactureJ 111 a great \ alletv of ,tv le~ \\ ooc1~ and fil11~he~ I LOUIS Stoltz the foundel ot the Sto1t7-C;ch11lItt lUlnJtm e I company, who recenth ,old hl'3 II1tere"t to C;Ch111ltt !or mam If years his partner, I, 111 poor health and e"'pech to go tt f German) 111 the near future hapmg to find I ehet 111 the l waters at Carlsbad ----- "Gus" Stolt?, \\ho retJred flom the Stoltz SChl11lit "\Ianu-factunng C0111pan\ >,ome lJme ago, I" plepal1llg to engage 111 a new hne of manufacture In E\ an"\ dIe The Karges Furl11tule compan\. manufactmel" 01 an e,,- tenslve hne of chamber furmture 111 the better gl adh are opelating then factor) \\ lth a full complement ot men Ordel ~ are C0111l11g111qUIte fleely and the sea~on blCl, tall to contInue moderately actIve for several week, to come The Bock,tege Furmture compan\ manutactm el ~ ell an extenSIve 1111eof tables, fOI all purpo"e" I epO! t an aUn c season of trade PresIdent Fred nockstege ,pent 111~\ acatlOn season as u'3ual at :\1ackmac Island "\1lch The SpecIalty Furl1ltul e COl11pa11\ ha\ e tal-en PO~~t~~l()n of theIr new factory and report a fan demand fOl gOJCIs P. H Reddmgel IS com pletll1g a cOl11l11odlOlh for use 111 hIS wood can 1I1g bU'1I1e,s He \\ III ha \ e increased faclhties A very choice l111eof many patterns of metal becl~teacb h manufaotured as a specIalty by the EvanSvIlle "\letdl 1111111 ture company ~-----------------------------------------------_.~ i Palmer's Patent C1uim!: CIamps I •,• II •If t •• II t If •• II ,I t I,,III II I, EVRNSVILL taGto! \ lalgeh FURNITURE MANUFACTURERS ATTENTION' Send for !amples of our Celebrated Nickel Steel Sword Tempered BAND SAW BLADES Warranted 'n every particular Best prOPOSition on the market FRANK W. SWETT & SON Mfrs of band saw blade. and tool. 1717 1719 W. Adams St • Chlcage \ •I If I I • \ I,I II , II IIII I \ •III I III II I t IIII :\ FOLDING BEDS ARE BREAD AND \' PROfIT WINNERS I No Stock complete Without the ElI Beds 10 Mautd and Upnght •• ELI D. MILLER &, CO. I EVANSVILLE, INDIANA I Wnte for cut. and pnces ON SALE IN FURNITURE EXCHANCE, EVANSVILLE. --------_.. .. . - ... "ELI" The above cut IS taken dIrect from a photograph, and shows the range of one sIze only, our No. I, 24-lnch Clamp. We make SIXother SIzes, taklllg In stock up to 60 inches WIde and 2 inches thIck. Ours IS the most practIcal method of clamplllg glued stock In use at the present time. Hundreds of factories have adopted our way the past year and hundreds more WIll In the future. Let us show you. Let us send you the names of nearly 100 factories (only a fractIon of our hst) who have or-dered and reordered many tImes. Proof posItIve our way IS the best. A post card WIll brlllg It, catalog included. Don't delay, but wrIte today. ..._. --..., ! A. E. PALMER & SONS, Owosso, MICH. FOREIGN REPRESEN"l'A'rIVES: The PrOjectile Co., London, England; Schuchardt & Schutte, Berlin, Ger-many; Alfred H. Schutte, Colol!'l1e,ParIS, Brussels, LIege, Ml1an, Tur:m, Barcelona and Bllboa. " ..-.. .._---~------._-.._. ---------~.I. WEEKLY ARTISAN SINGLE CONE ALL STEEL SPRINGS Are very popular with the Furniture Trade. No. 46, Single Cone, $2 Each, Net. $2~ Lach Net $2~ Each Net We manufacture a full line of Single and Double Cone All Wire Springs. SEND US YOUR ORDERS. SMITH & DAVIS MFG. CO., St. Louis Grand Rapids Factory Affairs. Roy::" r;arnhart, treasurer of the '\; elson-:,1attel Furni-ture company, IS makmg preparatlOn') for a huntmg tnp to Afnca, covenng much of the tern tory tra' eled by former presIdent Roose' elt Mr Barnhart IS an expenenced woods-man and has kIlled moo')e, beal deer anJ .:Jther large game In all parts of Amel1ca He ,\ 111he accompal1lec1 b} a :Vlr lVI111er of Nev' York, Stuart Fdvvard \\ hlte and hI') Inseparable compamon and \\ Ife, "BIlly" AddIson S Goodman feels the call of the west strongly amI has resolved to respond to the Scll1le He has reSIgned the ofbce of ')ecretary of the Luce Furl1ltm e company and IS dIS-pOSIng of hI') ll1tere'3t') 111 Crrand Rapids, preparatory to set-thng dO\vn on a large ranch 111 ~tlzona 1\Ir Goodman has been connected WIth the Luce company for the past six years and 1') presIdent of the Grand Rapid') f'ur1l1ttlle Manufac-tmers' assoCIatIOn He expect') to retam an JIlterest 111the com pany but v\ 111re"H;n the pI e')Idenq ')f the associa t10n The 111suranCe co. ttlng the loss of the ~ ovc1ty \Vood \Vorks, "hose plant \\ as hadl} o,corched recentl}, ha') been adjusted sattsfactonh a]](l the fadon 1'3 now runnl11g over-time WIth an extra force III 0- lel to catch up WIth '») del'S on \vhich time was lost on account of the fire OV\l11g to somethlllg lIke a lulllll the automobIle hU'itness and the retul n of many men who work as carpenters dur111g the summer months, there IS no lack of help 111the furl1lture factOlles at present ,Ian} factone'i have receIved apphca-tIOns for \\ ork d unng the past \\ eek, \\ hlCh ll1(hcate~ a con-chtIOll In the lab01 market that ha'i not e:Al'ited for nearly a year The TannewIt/ lIachl11e company leport that they ale hay l11g a fine busll1e'i,), espeClally In the south and west. Their mach111es are of such excellence that they are In demand m a great many furl1lture factone'i and other wood work111g plants. The \Vest SIde Iron V\T arks are ha V111ga great run on theIr large rIp saws It IS one of the best machines ever brought out and a great many of them have already found their way into the leadmg Grand Rapds factories. Their band saws and other mdchlnel} are also In great demand The Porter Mach11le \\ orb are hav111g a very fine trade The Porter o,haper 1') one of the mach111es that has a national reputation. The Alexander Dodds' company cont111ue to sell their c1ove-tallers from one end of the country to the other and theIr forelgn "hlpments ale l11creas11lg "teadlly The Hot Blast Feather company is haying a good trade in thel1 famous cotton felt mattresses and their pJ1low trade i') aha lalge F Stuart Foote of the Impenal Furniture company at-tended the annual meeting {)f the Table Manufacturers' N a-bonal a'i'iOClatlOn held in Chlcago this week :\Ir Slack of the Mueller & Slack company has not yet returned f10m hI'" western tnp on which he started soon after the c1O'ie of the July season. He is expected to reach home clllrinlS the coming week Mr :Muellel, who had made a long trip In the east 1eturned home last week and after remaining a fe\\ day" has gone east again. Harry J X ew, clesigner of the Nelson-Matter Furniture company, ha" been appointed to fill the vacancy caused by the death of D \V Kendall on the furniture committee of the Grand Rapldo, Publtc Library Business is not rushing with the Keil-Anway company, but they have e'itabli'3hed a good demand for their upholstered chairs and have orders enough to keep them husy for a month or t\\O at least 13 Jlll ,on 10m, 11111 not be e1llcJ\\ ed h, the court to mtroduce a ,me;lc 1101 d of ]11', clete,1se 1n e'ldencc The theory on ,\ l11ch thIS pnnClple rests IS that permltt1l1g t11e maker s defense to fol1o" a note through several hands \lol1ld 1I1te1tel e \\ 1th the note s p.::deli negotlablhty Therefore I maker ma, defend-on most grounds-only aga1l1st the ong1- 11,1 Pel, ee In Older to oust Jones defense SmIth's transfer must DI. bona fide, 110\\ ever, but only as to the person who takes h, C;'111thma, ha, e known about the pnnclple mvolved, and may ha \ e pa,sec1 the note for the dehberate purpose of cheating Jones out of hIS defen,e but that makes no dlfferen<.:-e If the new taker took It 111 Ignorance that there was a defense and paId value for It Smith could either have dIscounted the note at some bank 111 the regular way, 111 which case the bank becomes the new m pocent holder for value, or he can sell It to another mdlv1Clual 111 the ,ame wa, "1\0 matter who 1, the new holder, If he kney, 110thmg of am c1deme \\ hlch Jones might have and gave ~alue t'!1 the note hL Leln collect 11 fJ am Jones and, to repeat, the lat-ter \\111 be helple"s as If he had no defense at all \ t1, otten the tl ell1'ifel IS not bona fide at all but IS made '1111plI to ~et the ach antage of the plllL1ple above expla111ed In that La"e Jane,> could defend on the ground that the whole tran- ,actlOn \\ a, a tlaudulent <cheme to depl1ve hIm of his defense, and that the ~uppo'ied new taker 111whme name the SUlt was brom;-ht \\ a, not an 11111-0Cebnot na fide holder for value If that Lelt1he prm en-though In many ca'ie, It cannot be although it ma\ be a faLt-Tone, Celn u,e hI' defense Just as he could had the note not been tl ancfe1 red at all ! he e,Tedte,t mere of thiS ne£;otlablc pl111c1ple are the fake coJ1tctlOn dgenc1e, the le\'e1!} schemer, ete who prey upon re-taIl t11de The-e gent1 I \\ 111obtam prom1'SOry notes from the1r \ lct1m, fOl ,ome 'el \ ke to he performed or £;ood~ to be dehvered 111the futlll e 1he mnchant freely glve~ the note argul11g IV Ith 111111,el£that he Lan refn~e to pay 1t If the servlLe 1Snot performed or the goods cleltvered The payee~ of the notes, however, p10mpth tl an,fer them to some th1n1 party mythLaI O! not, amI thth the makn'> mu't pay them dt matunty whether the cons1cI-el atlOn ha, been fortheom111g or not '\ aturalh tht maker at a pr01111S'iOr}note \\ho b thus com-pelLd to pal a note fm \\ h1Lh full eon"ldelatlOn ha'i not been e;1\en Lan snc the 0I1i2;l11alpal ee for the amonnt of Wh1Ch he "a, detrdl1(l~el but a, a rule the" orkers of tIllS tnck pLlce them- 'eh e- 111 a jYJ'ltlon \\ here a O;111atgamst them w111Y1e1dnothmg 14 WEEKLY ARTISAN LEGAL POINTS ON PROMISSORY ~OTES How to Make Them Assignable Instead of Ne-gotiable. There 1, one e"treme], 11TIportant pha<e of the la" or m got1able paper, 19norance at \\ hlch 1S at the b )U0111ot 1110-t ot the troubles m "h1Ch retatl merchants find thcmseh e, all aecou 1t of the slgnmg of prOln1SSory notes, ete '\ aturalh the law at negotlable mstruments l'i a large sublect and cannot hc COIered In an art1cle of th1s scope It 1S the pre'cnt purpo,e to con'ldel only the one phase referred to-the efleet \\ lllch negotl,!lJ1ht\ ha' upon the nghts of the maker of the note or In other II onl- the man who slgns 1t Probably nmety-111ne per cent of all the promls,ol \ note I' hleh are sent abroad as eVIdence, of debt are made 111 tl11" tonn "To John Jonc,) OJ old!'I" ThIS mdke- the 110t" negotiable that 1S, glVes It that fnnc1dmenta1 Cjuelhh at all negotIable papel "h1eh penmts 1t to be passed h om holder to holdel b\ thL 111,lk l11g of endorsements upon the back \nd 1t h th1s Cjnaht\ at negot1ab1hty IIh1"h ,0 often pnt'i the maker of note" 111tod pI e (ltcament from" h1ch he can e-cape ot111 b\ pal ment m -pltL ot the fact that he mal ha\ e a perteLth £;oocl deten-c ae,a11l-t the payee, that 1, the per, on 111\\ ho,e fa\ or the note \\ a, ong1- na11y made Let us snppose a case fO! the pnrposes at lllmtratlOn Tohn J ones, a reta1l merLhant buy s a horse of \\' tlham "1111thtor S?O( I g-lVlllg a plomlO;'O! \ note fOl the enUre amount p,n lhle 111 thIrty cia), to '\\ llham SmIth or 01 del 1he hm "e I' \\ dr ranted sound and k1l1c1111 e\ en re,peLt Betm e the note 111 l lUles Joneo; find, that the horo;e I'>ne1ther -,ounc1 nor kmd hut 01 the contrelf} a 'llIOUS "orthle" a111 111d1 not \\ orth S")11 10ne, congratulates 111m-elf 011 not ha\ 111g lo"t dt1\ tlune; ,lIve he h,l" palel no ca"h fO! It and La11 a, he tlllnk, 1ein-e to PeI\ thc note at matunt} But tIll' 1S"he1e the Cjuaht\ of nee,ot10111lJt\ \\ hlch he gave to 1t by mal"mg the note to \\ 11ham Snllth 01 01 d£ I de feats hIm If \\ Ilham SmIth stIll ha'i the order Jane, ha'i a good defense agaUlst 1t on the ground of hI each of \\ allanh And If he can prove ab,olnte frelud on C;mlth , pal t 1n the "ale 01 the horse he mal uncler eel tam ClI CUl11stanee" be able to 11,e hI' defense agalmt any holder at the note no n1dltel he1\\ 111am ha11ds It has pa'istd through P10\111£; hatHl hO\\e\el l' ne,t to Imposs1ble 111mO<1 'iuch cases If trancl cannot he prm en and C;t111thhas had the shre\\ dne% to t1an,fe1 the note to -Ol11enthe 1 r II• IIII ----------------- ..-._._-- ------_.--------------------., Lentz Big Six No. 694. 48 in. top. No. 687, 60 in. top. Others 54 in. top. 8 Foot Duostyles ANY FINISH CHICAGO DELIVERIES Lentz Table Co. NASHVILLE, MICHlGAlv ._--------_._._._._---------~---~ WEEKLY ARTISAN 15 WE WERE WOOD FINISHERS BEFORE WE WERE STAIN MAKERS That's why we KNOW a Stain is a PRACTICAL WORKING STAIN before it leaves our factory. We make mighty pretty stains; not based on pretty theories, but on every day finishing room conditions. We put the materials in them that make for longer life and greater beauty. Our stains are NOT cheap, but they ARE economical. W rite for sample panel to desk No.3. MARIETTA PAINT AND COLOR CO. MARIETTA, OHIO. Is there any \\ay 111 ,,,,h1ch a man may make a promIssory note safely ~o that th1~ pllnuple may not be used agamst h11n) Yes, b) makmg the note aosz!!;nable mstedd of negotIable ThIS IS accomplJ'hed by makIng the note payable to "John Jone~," not 'John Jones or oreler" ThIs chan£;es ItS character-a~ to the nght to transfer It from hand to hand-completel} I t can stIll be tran~ferred, but the transfe1 1~an aSSIgnment and not a nego-t1atlOn, and an mvanable feature of an aSSH:;nment IS that the assIgnee-the new taker-takes It subject to all the defen~es whIch the ong111al hael agall1st the of1£;mcll pa, ce If m the horse ca"e c1teel above Jone, had made h1', note payable to "\V111- lam Srmth," S111lth could hdve a~slgncd It to somcbody else, and someboeI) else could hdve pas-ed It alan£; dg,11l1,and this proces~ ._---.. I fII I I• I II III• I-4 ..----------------- ,I STAR CASTER I I I II II ,,,II II IIII \II,I I I I,III• fob Grand Rap,ds I~-- CUP COMPANY NORTH UNION STREET, GRAND RAPIDS, MICH. (PATENT APPLIED FOR) We have adopted cellulOid as a base for our Caster Cups making the best cup on the market CellUlOId IS a great Improvement over bases made of other matenal When It ISnecessary to move a plcce supported by cups WIth cellulOId bases It can be done wlth ease, as the bases arf' per fectlv smooth CellulOId does not sweat and by the use of these cups tables are ne, er marred These cups are finIshed In GOlden Oak and White Maple finished 1Ight If you w,ll try a sampl, order of th, .. goods you w,ll du,r, to handle them ,n quant,t,e3 PRICES: Size 2X mches $5.50 per hundred. SIze 27.(Inches 4.50 per hundred. TRT A SAMPLE ORDER could have cont111ued any numbel of times, but when the last holder sued Jones on the note he (Jones) could still bnng up hiS clefense that the horse was not what It "as warranted to be S0111ethmg ought also to be saId along thIS lme regardmg dccommodatlOl1 notes An accommodatlOn note IS one given as Ib name 1111plJes,a~ dn acco111modatlOn, and without consider-ation 1"01 m~tance, John Jones, IS a capltahst \VIlllam SmIth IS a ltttle short finanllally and he borrol'V s Jones' name to raise money on fhe transaction may be worh.ed through an accom- 1110ddtlOnnote, whIch Jones mdkes 111the regular way and gives to Smith If Jones IS H;norant of the law of dccommoeIcltlOn notes he wJ11argue that there IS no I1sk, because Smith gave hIm no value for the note, and therefore cannot sue on It But tll1S Ie where he ma} be entIrely wrong, for If SmIth transfers the note to an 111nocent holder for value the new taker can collect It from Jones, and the fact that It was \\ 1thout consldel atlOn WIll not be allol'Ved to come mto the case I"Ih1ch the new take1 br111g~ -DtOll J Buckle} m The Casket L' eI)' article carned 111stock -;hould be a trade puller ~, -_ ... .... IIII I,III •I,II "'------------ ... - - - - - - .----.............-............._..... _..........~_._-~........-....-.. clel S-JO no the mu,lC cabll1ets and ladles's de'iks under $20 00 and the office de0ks unclel $,'1 i 00 These were well made and Macey permItted elIssatl.,fied cuotomers to return pIeces and receive the amounts paId for the same 1Iacey 111spected hIs goods very Lal efull) before ~hlPPl11g and the number of pIeces returned was vel \ small \\ hen he resolved to erect a plant for the purpose of mdnutactulll1~ the g-oods he needed he made the greatest ml'i-t'lkt oJ hh hte Hl'i o\en\01ked body gave way under the dc1c1JtlOI1al"tral11 he took npon 11Im'ielf and death cut short hIS hnef hut hnlhant career 16 WEEKLY ARTISAN PUBl.ISHEO EVERY SATUROAY IIY THa MICHIGAN ARTISAN COMPANY ------------ - - --- SUBSCRIPTION $1 00 I"ER VlrAR ANYWHERE IN THE UNITED ST"TES OTHER COUNTRIES $2 00 PER YE"R. SINGLE COPIES 5 CENTS PUBL.ICATION OFFICE, 108-112 NORTH DIVISION ST, GR"'NO R..... OS, MICH, .... S WHITE MANAGING EDITOR Entered as second cI.... m..tter July 5, 1909at the post offic< ..t Grand RapId. \flchlgan under the ..ct of March 3 1879 CHICAGO REPRESENTATIVE E LEVY Dlsc!almll1g that the) do a banklll~ bU~llle" the 11ac\ hrm 111New YOlk rlc1Jh a fi~cal depal tment that ,eem" to he apIJI eLl-ated by the public The plan h 1 e\ edled 111 the tul10\\ 111g-ach el tlsement: ":~lacy'., Xew Profit-Shann~ Plan Even depo,lt account customer receIves a :2 70 dn Idenc1 on depOSIt account purchases This IS Jl1 adehtlOn to the 470 mtele'it (compounded qual terh ) on the depOSIt account balan0e \\ hen \ 011 Cdll \ dn aLUH11Jt,1t J\1acy's ) ou recen e -1% 111tere, t on ) om dalh balance and d '2 "r dIVIdend on your purchase~ for the \ eal Open a rJepn-lt at Macy's. Do your shoppmg on 1t and 'ihare In the profit':> on your purchases Only depo~lts 111tendcd fOl ,11Dppll1g pm po'e-accepted M~C}'s do no bankmg bus111es" A ~ \, 111be reaellh ~een the 'Lheme I, nut lacllll£; 111 a ttrac hons. Macy wa'S a gleat merchant In :'\e\\ lark He cheel mam years ago but hIS partners chsagleell1g \\ Ith Shakespeare a' to the value of a name, hay e contll1ued to do hlhl11e" under the original title \\ hen the late ired Ilace) (notl the chtterence 111 the spe11mg of the name?) created a ,enoatlOn a fe\\ \ eal" a:so by b1l11dl11gup a great mall order bU~ll1e~~\\ Ith111a I emarkabh short tIme, many unmformed people actually be1Je\ ed that the name of the Macy of ~ ew York had been ~tolen or u~ed \\ !thout authority. Fred Mace) \\ as a ge11lu, 111the plep1fatlOn ot 1Cl\ er tlsements and the m111lOndollar ,ale., he achle\ ed 111thl el \ ldl" were due to hIS c!evelness \\ Ith the pen and the e"cellent Judg-ment d1splayed Il1 selectl11g the medl11ms u,ed 111 e"plOltll1g hI' plans In conversatIOn WIth the \\ ntel on one occa"1on he re-marked: "An advertIsement Il1 ---- ~ IIaga7lne \\ Ith 3jn 000 copIes clfculated IS worth more to me than one ot the ,dme size in 's magazme \\ Ith ,"iO ann Cln ULltJOIl The readers of the magazine \\ Ith the ,111 dil"l LlILI1ldtl(1ll be explained, were posse,sed of mean, and Lould g-rdl1f\ Ihtll ta,te, for the useful and beautiful The reacIel' ot thl mae,alllle \\ Ith the larger cIrculatIOn \'Vere mamly \\ orkll1g g1l1" actre,-b amI others occup)'1I1g but temporary home" and eal11lng but mor/el dle incomes. The greatness of Fred 1\ibce) 's achIevement 111 bUllchng up a mall order bUS1l1es" 111 three years that amounted to 81 roo GOO 111sales every twelve months, \\ III be appreCIated \\ hen the tact is understood that he ~old cheap fUll1Jture e...e..lusIVel) \ tc \\ patterns of leather couches and TurkIsh rockel s, office de,L, music cab111ets and lac11es' desks \\ el e the only good'i manufac-tured on his account The couches and rockers were pnced un- \ manufacturer dlHl hIS four travehng 'ialesmen, one dull mOIIJIIJe, dunng- the fnr1l1ture season Il1 Grand RapIds last Jan- Udn, tc ok up and dl"cus,ed the subject of the value of adver- U'lI1g nt the trade papers and \'Vere about to take a vote on the Cjue,tJOI1 \\ hen the I epl esentatlve of a trade newspaper entered dnd \\a., \\armh \\e1comed by the ntanufacturer "We have Ibout deCIded that money expended 111 the trade papers is \\ d~tecl the manu tactl1l er remal ked, "and would hke to hear you eAprbS Jour 0plmon on the subJect" "Traveltng salesmen, 2, enel alh 'peakll1g do not appreCIate the trade papers" the c,dle1 remdl ked 'E,peclall) 10, tIllS true of the comm1ssion' qles-men 1'he\ hay e 110t learned that many Imlhons of dollars \\ 01 th ot good~ dre chspo~ed of annually WIthout the aId of trav-tJlI1g ~ale~men Dnr111g the later years of hIS hfe Fred Macey -old Sl 000 000 \\ orth of furl1lture annually WIthout the aId ot tray elmg 'ialesmen 1\ot one of your number has ever sole! good~_ fOI one-tenth of that amount Sear'l, Roebuck & Co, "ell SJO ooo,oon \\ orth of furmture and kmdred goods annually \\ !thout the help of traveh~g salesmen and 1t would be well to bear In mmd the colossal busll1es'i bL1lltup by Montgomerv Ward &- Co The ~ucce~'S of ButlLr .Brothers and many others 1S due ,tncth to the u~e of advertJ'img matter The trade paper helps the mdnufacturer and the salesman m many ~'lay" It fUfl1lshes the 1 etallel a \ dSt d1110U11tof 1l1fOrmatlOn he could ga1l1 In 110 other \\ d\ It boost, the manufacturer and hIS representatlVes ~\ben the ~00c1, 111anufdcturecl and the salesman employed are tound to be \\ orthy of the ene!or~ement of the trade journaho,t It---" J u,t at thb moment several buyer'i entered and the manu-tactl11er and hI' men got busy w1thout formally adjourning the COI1\entlOn It h 'itated b) a bU'imes'i newspaper of New York that the raIlroad corporatlOns are prepanng to tale over the ex-pI e" 'iel \ Ice c.:uch a con soh datIOn could be eaSIly accom-plJ" hec1 \ l11alonty of the 'itock of the expless corporations l' (,\ nee! h) the ratlroads :\ German manufactUl er say" mU..,lc InspIres the man 111 the shops to greater efforts and Il1creased productlOn results. "elghhors \\ oulcl he plea'iee! If hl'i 'iJ'( daughter, were to do thE'll p1alJ(1 pla\ l!1g 111 the factorv~ '->0111emanutacturers have acqL1lred \\ eaIth by c1gagmg a capdhle manag-er and a de\ el \\ nter of aelvertl'iement'i for the tJ acIe papel'i \11 c"tl d c11'iCOunt IS a necessal y mducement for certam ])tl\ er-- to "'itart somethmg" -\ Ruoel mam grade C10'iS1l1gS are encoun tered by the "hlppel" and raIlroad men CredIt 111enare frequently "cash men." WEEKLY ARTISAN 17 Stow & Davis - 356y,; RICHMOND TABLET CHAIRS Furniture Fires. v\ A Lobens furmtUl e and hardware store at ~ OVlce, Tex, VIas burned on September 24 Loss $8,000, 111SUlance, $5,000 The D F Lane fU111l1Ule company::, warehou<,e at Mun- CIe, Ind, was burnell on September 2) Lo::,s estimated at $5,000, fully 111sured The II Ilham Hermann Furl11ture company, dealers of St LOUIS, ,10, ..,uffered a 10'3s of $12000 by fire on September 22 Insurance, $7,000 111c de<,troyed thc ftU111tUlc v\ are house 0\\ ned by L B ~aul1Cler.., cleale1 of \ enu.." Tex on September 22 Lo::,::, $2,500, partially 111sured Thomp..,on & l\Iuhleman\ furmtnre '3torc at S15tcrvdle, II Va, was burned recently \v lth a lo'>s ec;tllnated at $15,000 to $18,000 and \ cry small Jl1surancc 1he stora~e and ..,h1ppmg depa11mcnt Jt the Pooley I'urmturc company, manufacturer.." Sl:Atcenth ..,beet aId In-chana a\ enue, Phdadelph1a, \\ as bU1ned on September 22, WIth a 10ss of $75,000, full} 1l1sured New Factories. The G \I Bent ,lattrbS company \v111 estabhsh an ex-cel.., lOr fact01Y 111 LeWIston, Me Dr Juhus Garst has purchased the factory formerly oc-cupIed by thc LItchfield Cushion Heel company, In vVorcestel, Clean-cut, dignified style in dining tables, built from solid oak and mahogany that are, in themselves, a tangible assurance that they will resist a lIfe time's wear and tear. Show youl customers the streng1h of Stow & DaVIS construction, the exqUIsitely matched wood, With their beauty mtenslfied by careful rubbmg and polishmg, and agam. the accurate pededal and leaf locks that fit snugly and secUiely, Each pattem offers a sales talk that WinSevery time, Get Our Catalogue. Stow & Davis Furniture Grand Rapids, Michigan. Company, '1a::,s. aJ1d h havIng It equIpped for the manufacture of a new '3tyle of porch shades T A Potter, I \1' Keerle and and A F Shotts have ll1COl porated the \\ elr IYardrobe "l'-lanufactunng company. capItalIzed at $100,000, to e..,tabltsh a plant and manufacture wardrobe.., chlffon1e1c;, etc, at :\lason CIty, Iowa The Mart1l1svdle (Ind) Factory Club have adopted plans f01 the neVv plant to be budt 111 that town for the Greencastle Cab111et company, whIch IS to move fr0111 Greencastle to Mart-l11svdle lhds are ::,oltc1tecl for the constructlOn of a one-story bU11d111g50:A 232 fcet \V 1th t\\ 0 v\ mg'3, one 50 x 125 and the otber 30:A no New Furniture Dealers. Cerbert 8.- Son~ dre ncw fllrnltlll e dcalers at Palatka, Fla II ll11a111'30nBro'), are new fllrmtUl e dealel s at 01 ange- 11mg-, S C Co1l1l1::'8.- \1un a} bay c opened a new flllllltllre stOI e at 470 HIgh street, Hol}oke, 1\lass, Gal dner & Hol scnback a1 e t) open a ne\\ furl11ture StOIc at \lcDonough, Cra, about the 111lddle of October. L F Clayton has opened a neVI fUlmtme store at 01- lando, I la, under the name of the Ollando lurn1tllre com-pany, Damel J 1\10\\ ne ha" purchased the l\IcConn block 111 VI l11ch he ha" openecl a housefurm::,hll1g and undertakIng es-tabltshmcnt at Thomps011\ l11e, Conn, "SLIP SEATS" AND THE MOST SANITARY RICHMOND CHAIR CO. No. 100 DOUBLE CANE SEAT No. 100 GENUINE LEATHER SEAT RICHMOND, IND. 18 Rockford Chair and Furniture Co. WEEKLY ARTISAN ,-----------_:::...._----------------- --- ----, '-------------------~--- ----- ROCKFORD, ILLINOIS Dining Room Furniture BUFFETS, CHINA CLOSETS and TABLES Library Furniture-Library Desks, Library Tables, Llbrary Bookcases, Combination Book cases, Etc. Our entue Ime will be on exhibItionin ]anuan on the third floor of the Blodgett Building, Grand Rapids, Mich. Oali: and Pine in Old )lc~i(·o. TlanartkLb\ \\ !) I[()Jllac11\ 111dlet,1l 11'111) l( ,-lex-1Lo Ddlh l(etold lt 'd"ellec! UBt thelL ,lit 111!f(111111 -10 000,000 dcre~ oi a, hilL 11ll1L and o,lk tOll,t, 111 the \1 c \JL \ repubhL as can be fOll1Hl an\ \\ 11lfe The\ al L 111"111 1 l(ll 11 1 ou" ccctlOn, ot the Cf)'l'lt1\ \\11L11 thL Idl!rnad' dll 11) jJ 1 to an\ gleat e'tellt glnel,tl1\ It dl\ 1l1(111' f t , 1IIIIl ]flll( I and aL001 c1111gh al e n~ \ el 'een h\ the 01 Lllal \ 11 1\ 1 I 1 1 1 The p111e dll(! odk tnnbel I "te ](1, i1011 ,t11m,t hI r]' 11( 1 ern boundd1 \ oi the lountl \ to thl p )111" \\ 11111 t 1 1111,1111ni and the tlLfl,l L,hente 01 hot umnll \ ,neet In rl'c ,'ilL ot ( ) I' aca The len2,th oi thl- i01e"t hell h jl°J!lap, 1 )1111 111 fo11O\'\ls the Slelld '-ladle ran-.;e 111 the \\l\ d( \\1] tll Cmtecl State:o border \d1\1J1S 111\\leltl1 aClodhllg tl ]1 - [l of the terlltur) CO\ e1 eel b\ the mounta111' It h III 1 he ,t It Clllhuahud Durango Tdh,co ColIma ,IldlOacan an(1 (11\er1'- ( that these Vel'>t f01e,t, co\ el the lll'JnntaJ1l, 111till g ~ 1 C /L amI den "It, Dllt :00 remotl and h)(lele1' \\ el e the,e t11111rl Ie' 1, e' ,1 the ne\\ '> oi theIr C" htrnce (11(1not 1"au] the ell \' \11111 '1 111vestors untIl lc')~ t11cm a dozen \ ear" l~O cAcejJt, 1 np, Jl fe\\ 1l1'>tances ,\t an} relt" so lIttk \\ de kno\\ 11 or 'lVJllg111 0 these forests tllclt the\ conlc1 ha\ e beell j)Uh lla'lcl 111 tl \ '/e t acreage tJ acts dt 23 to ")0 eLllh per a,1 e ThL -llPP 1 l( 1 1 1 It would be 1l11Jlo'''lble to con,tIuct l111C' at la1!IrelCl ) ]1nll' these tracts letdl dec1 thcll ele\ dOJlment The '\n', , el" ll1rl others who sa\\ the OP])01 tnldt\ tOJ profitable ,Jl\ e,tment 111the lands made theIr ptllchase:o 111the liehei that the tl '11"])01 ta'I(1' ob"tacles \\ oulcl In tIme be 0\ crcome '[ 1.1, l' 11"'\\ bP111C:-1?]J 1 \ clone Tn thc state of ChIhuahua "e\ Lra] ralh oeld, hl\ e been bUllt 1l1to thc t01e,t rLgwlJ of t'le ",lell,1 \L'chl- c1nl1 ~ t' L 1 \'l fe\\ \ear" and the\ l1cl\e heen the means of enormo I, de\c1cp ment of the hl111"Jel 1I1c1U-tl\ 1 hc P,l!ral em 1 n'11 an~o t1 C }"ansas (1t\ '[("ICO ,nd () ,cnt and the '[,"ICI \(lt11\\1' l are all pInel! at1l1!:; thp tl1111)21h l, 1 he e,tahh"h 11e 1" or t k'C transp01 tdtlon outIcle, h'l\ e nallll rlh can,c 1 an ,1(1\ \ll Cll U1t J the \,tlne of the t111<1)el lanel, ancl the\ ,lie 1'0\\ \\ '11h a11'()'1 \- mal1) c\ollcllS pel auc as the\ \\ LIe CCllt~ a fu\ \ cab d~() 1 11 \IeX-1CO \01 th\\ l~tel 1 r;llh Odd 1l1tc1e~t l~ I "ploltlng It, I J1 lJC tract of more than j 000 11)1) a'e" 111the o,[d t () l 1ll]1U,11 \ an exten"l\ e 'Lale 1 he ])'11 al''-.o~Llan() (r1 aJ de 1, I'L 1 ] I a ne\\ raIl! ,)'ld thdt I" nm\ beIng con"tJ nl tld tl )1111'11 1 ) the t1'1lbel IC~lOl ut Ihe 1l1Ull1ltll1, l011(h\\I,t (t 1hl C1 [1_ load \\ 111he 'I' h-t\\ 0 n11lc\ 1()'~ ,\'1 I 't> 1 11111llh lCt 1 l' e a tl Zllhp01lalHJn (J11tlet to, thf t!Plhl1 Il h '11t((1 1h ,t than 4000,COO aCIe, oi Pll1t cme! odk Lll1bel \\111 be 1'1,ll!L 1 It 1 tl " I IllL I ' \ iJ\ the ]11111 hng- of thIS road J 11( l'ndel1l1..., 0 r lhL ",U llh:~ln PacIfic I all road of \Iexlcu I( \ 1 ' " j) el lhl -] 110 ot th" countl} hd'; st1l11ulated the clevel- ( ],11'C11' (J le 11l1her 1e,mllces J11 the ten Itory tnbutary to that 11111 ] 1 ell lla, l)e~11 111111haLtl\lt) leLently 111the purchase of 1)(1 1 \Jld 'n tlll I) llfiL U act rU;lOn on the pal t of '\mencans 1) l] C P 1"" OJ u)J1'lduahk magmtude ale bemg con ul 1 ' , " ,tne, ( t CU'l d d lc1 IIlchoaLan and \\lth the open- 1 t hL t 11h(l 111'(1, f C:'lc,rero b\ the lonstructlOn of one l \ ) 111C', or 1 lIh 0\(1 th,lt cllL j10\\ pl0posed, the 111dustr) \\ III 11 11 ((1 l111lJ1 1,1llt ~ ll(L~ of development 1'1 that p"rtlon of lC 1 ]1], Jt l' LLn111rl1hat 1t 1, a ccmparatnlh cas) matter to t n111', un,le, fOJ tIlt:" UJ11,lluetwn of IdllIoac1s 1I1to the 1, ]lc! thL llll,her dltltnc!c, elle leacheel gradually and , J) ~l l(l~ l11 11L La,1 \ a\ Olc1elL On the Paufic ~Ide of the " 111 'I raliI c-, the dec11nl tram the hl::;h to the low altItude is ( )1,(e1jJltrU" 1h 111that of t 1e 111tCllOI "lele 1 h( t Jll,l, OJ thl C,lefld. ,Laelrc reglOn consIst chiefly of pme I d'c n t'1 \\ hn and 1Jng leal 'r dlO\\ "allctles of pme grow 1')111 ] \l1l \ 1 hell LIre a],o LOl~lderablc cjl'antltleS of cedar and 1 1 miLll c ) L" \ 11,ch are of splenlLel commerual sIze The __ ( \\ 1'1 t lln1lJu I- h",(\ I( I ll]el or beltCI qualIt) 111come I Kah-c' ' 1,11 111l t'll!" The ,tl1l11pdge, accord1l1g to the statements r 1 1 II k 11 lumbe men n I1S from 1,000 to 18,000 or 20,000 feet 1J el I ~11c11l1,-;0111"lrl11'tec1 drea" as 111gh a, 40,000 feet of mer- Cil \ 11)C 11 l1;el pel acre Tlwrc are thol1sancb and thousand:o (J ac c' t lclt \\ 111L) \ (12,ge tram ) COO to 8,000 feet of merchant~ hIe 1 1111) , pfr aCI e beCIcle" 1a 1(;e quantltlc,> that are SUItable for l' - 11 Jm p lZll c1\\ occ1 and challoal , ,ta L tllclt 11 (,t ot the p111e h of the \ dflOUS classes of \l'C\\ 2iU10USll t11C~C 1'- "ome \el) fine white pme, ancl111 the 11...,' u a1t1 p(ks the qual t, at rutl' 1, most excellent, the trees C111\ '1g- the11 ~17e \\ell lp d.lld 1t be111g an easy matter to get t 1 j11 cr (1 h e 1 ( t(l,' Cl " to the ,tLk T 1l pl lei (1 LJ lhel !11111,111the Dmango tLf! ltory range <::1 )11 t 1 <::1 ,0 (IP ,tre for HaLh that \\111 avelage 5,000 HI (II (I ttct 0+ l11(llha11hl)L 11'1 btl to the ddl ThIS 1S a bIg 1\ \ 11 tIle jJl ve, [e I \\ 111Lh the'e land, could hay e been 1 gl ' 1 II \\ \ lall, 1ge1 111t'le 11101L rell) )te 10cdht1ec, the pnce" ] \\ L1 'lll 1h h )\ e l1cl11led tis, nrcs 11Jl 11 1 d l11I ( I IU1lLl unt tJ0111 thl [)111etrees IS a com- I'"' I 1\ e:\ '11\\ 1H[ 1\ 111 \[p, II Jt h 110\\ he111;?"lanle,! ,n t1) \ t \I](tell ~1llC 0 lhllluclhLla l n 1e1\\n'3el1l1 \ l \ ( \ l\ _, l1C 'u11 ( 1 111CpLl11t lhel e ,a\" thelt he has -11 \t t1111\t h, ])111- 11 \LxICO dre a, !:;,od for manu 1 III 1 lt1~ tn pU1tllle ,1, am III the \\ odd .,------------------------------ - - - WEEKLY ARTISAN 19 ~------------------------------ ..... FOUR NEW - ------------------- ----..,, !I I I III TRADE MARK REGISTERED PRODUCTIONS BARONIAL OAK STAIN FLANDERS OAK STAIN S M 0 K ED 0 A K S T A I N EARLY ENGLISH OAK STAIN in acid and oil. in acid and oil in acid and oil, in acid and oil. Send for finished samples, free. Ad-el-ite Fillers and Stains have long held first place in the estimation of Furniture Manufacturers and Master Painters. In addition to the reg-ular col9rs the above shades offer unusually beautiful and novel effects. The Ad-el-ite People CHICAGO-NEW YORK ... .--------Ev-ery-thm-g-m-P-am-t-Sp-ec-lalh+es -an-W-o-od-Fl-n1-shi-ng-m-ate-na-1s.-Flll-ers-t-hat-fl-l1--S-t-am-s--th-at-sa-hs-fy--------------.--.--- Bargain Day at Fremont. Neb. Illth the a\ O\Hcl pnrpoce of u1clugnratmg theu fall cam-paH,; n for busmess the merlhants had a hal ga1ll day I st IIednes-cia} whIch 1" reported to have been thE most succes ful affaIr of the k111devel tnecl \\ est of the l11:"S1',slppl n\ et 1he ma111ob Ject seem~ to have been to Enlan;e then field b} lea hmg out for people \\ ho do not muall} hade m 1remont and 111that \va} overcome the greatest obJ ectlon to bargam day s or specIal sale~, whIch IS that the} mEtel} bunch busll1e'~ and are usually follO\\ ed by dull pellocls The} remont merchants offerecl specIal b1.r-ga111s to all comer", of COUl oe, but the greater ll1ducements \\ el e offered to ne\\ customers dS WIll be SEen 111t1he follovv111g para graphs taken from theIr offiCIal announcement "The merchants of Fremont have deLJdLCIto make a bItS cla} m traoe bargams ThIs \\ 111be done fOl the p lrpocc; of formalh 1llal1gl1rat111gthe fall camp:l1gn for buslne~s '\ccOtchm;h a lartS~ port1On at the merch,llts so ldrge a portIon, 111cleed as to llllhlde practlcdlh all ot them hay c agreed to gIve a Bargam Da} • "The cldte fi"ed flll tIll' lMrg-:J.mda\ \s \\ ednesda\ Septem-ber 2S On that day (Vl 1\ 1111e 01 bUolt1e", III II enlOllt ',ill eIther gIve specIal dIscounts 01 pnles of e\ u, thmg 111 stolk or \\ ,11 make a reductlOn OJ]~peC1al 1mes "The Idea IS tInt b} thIS co-operatlOJ] ever) thmg consu lled 111 the household ma\ be had. at some plaee 01 anothel at a de cldecl bargam The pUt pose IS to hay l a trade carnlv dl entlrel} worthy of the name 1he gc,o(l faaJJ drld lutegllt} of } reJ11lJ1t bU~11les' men arc pledged to thl s "';'11 the commercIal prestIge of the Clt\ I~ beh111d th1', mn') vat10n All the 111,btments 111 goods, elll the ~klll 111 merclnn dlsmg, every trdde taLlht) of \\hatsoe\Cl k111dat the dIsposal of lremont bus111es;, l11en-dll thcse dre a gUellantee thdt EaJ gam Day shall be one of reell bargal11ll1g "Tho"e "ho \\ III come to f'remont flom a dIstance to trade for the first tune on Harga111 DdY "'111 be cunous to know how theIr raIlroad fare I" proVIded for The pldn IS a SImple one, carned out by the co operat1On of tremont retaIl merchants An 01 ga111zatton of about thlrt, firms has bEen 111eXIstence for about a } ear, the purpo'>e of wlllch IS to reImburse thec;e chstant custo-mers for money spent m comm£; t;) theIr stores The obJ ect l~ to put them on an equal footmg \iVlth those customErs hvmg close by "All that WIll be regmred of the customer com111g to 1<re-mont on BargaIn Day to make purdldses at an} of the stores co-operat11lg on that occaSlOn IS that 111makIng) our purchases you show) our I eturn tnp ttcket Then for ever} dollar's worth of merchdnd1',e bought you WIll be alkm ed one l111k of tran"portd-bon, g011lg and commg "It IS not necessary tl1dt the goods bp bought at an} one store but the ~um total of all merchandIse bot' ght of an} of the merchants hsted \V III be taken and }our tare refunded accord- 111gh Yo person ho" e, er, \V III be refunded fllore than the full amount of then fare' Before puhhsh111g theIr announcements for bargal11 day the b 1,111es, men of } remont advertIsed thllr mtent10n qmte effC'c-bvel} b} automobIle e'CcurslOllS 111 \\ hllh they lFed about thtrty Lars and COyered the country thoroughly \\ Ith111a radIUS of 200 mIles l'he excurSlolllsts \\ e1e accompallled by a band and \\ el e £;1'en a heart} receptlO 1 111the s111dller to\\ l1S .-.-_._._----------- B. WALTER & CO. Manufacturers ot TABLE SLIDES Exclusively WABASH INDIANA WRITE FOR PRICES AND DISCOUNT ..---------- -- --~--------~ 20 --, 11lc\de a11 C'\.hlbltl)n oi \\ ood-\\Olkl11g machl11ery, etc, at the Lc IUl11hlan C\.jJChltl011 111 Cll1Lago Theu pnnupal plant lS at r l1P~ll (,uIJlam, ancl thc\ "end then machinery to all pall' III thc \\otld I he\ employ \el\ tC\\ tra\elmg sales-men but ha\ c 1e"ldent agent" In nead\ all countlles ThClr 1 al hllle~ ;Ul 1111ylerl1hut \ Cl\ mas"n e anJ hea\), comparcd Illt'l \l11el1lan l11aCh111CS Dtllah1ht} 1" thel! great featlll e I II \ U't leI \ latlL hahhlt metal ntal1v all thc hcallng" hUllg t hllJI1/l r ~a\\ 'C1l11Cof thel! macll1nl., thelt had been \I'cd ()\ 11 -1-0 Hal', and II C1e "tJll 111g~od LonlhtlOn \ \ t hel\ e been 1'1 epa1l11g to eAten d Olll trade 1n RUbS1,1 ,\11(1J g)t ~onH' I aluable l11f01matlon from Klrchnel & Co '" I ()'1(lon manage1, \\ ho \\ a" t01merly an agent for '\merlcan n dlll1'aLttll er" at Cologne Lerman) It "eem" that graft 1'0 t H \\ III ,t oh~<etL1e met 111(!cllng bu"me"" m the realm'i of the ~ll [t lnl I \\ a" told tlut all RUS'i1an offlC1al'i and all buyers tl I 11l1llantJle ,('le! manufacturing l11stltutlOn" hale 'thell h,u](l" out both 1n 11l111t ancl behmd, and unless they are hllc I thele h latle chame to do hu~mess -\" an In'itance of tIll 1 greed, 111\ 11ltOlmam tolll of h1" expel1ence 111sell111g a hIll l t l11dch1l1clI He kne\\ that the firm or company wanted lH 111dL'1Inl~, h\lt theIr bu\ el dJ(1 ll)t 'ieem l11cllllecl to grle till or del UI1111the "ellel lDtlmated thdt It he c'luld make the "I Ie he UJl11d at{cJ1d to make the bUyer a Dresent of a plano 1101th 1 lUll 111dl b~about $S7J Then the bU)Cl 'warmer! up and the c!Lal \1a" CJl11ckl) closed It \\ as tl ue that the "dIll Lould elftmd to 11ldke the ple'ient for he had figured on 111(( tl11g ~ueh a l')ntllJgenu The legulal pllee of the ma-l III l" \1a" ethou t 2 ~ 000 mark" the 'iellel had added 3,000 111dlk" IIU JlInc them dt 28,000 marks, vi l11ch enabled hnn to jH\ S3/~ t01 the mano ancl hd\ e all eCJual amount as extra I rc hl hut the C0111]1d11\that pahl the bIll paid 3,000 mark'i 1101l dun the mach111es \\ oulll ha\ e co"t 111a stralght deal Rtb"ld "- tJ111bel re"om ces al e probably greatel than those I) ,,11\ o,hcr countl) and there ale great opportunltles for It \ tic pment 111hcr IU11lbel 1l1du.,tl \ The RU'i~lanS are not ~Ilat lOlhumel, ot lumhel hut the} export a large amount 111thc lough Thcll ~a\1 mJlI maChlllery lS anttquated It 18 ~alCI there b hardly a ))allCl sa\\ m the vvhole countly and they d \ ll()t ll"e 1 e-"a\\ s \" I "dId betOl e llt-al Ii al1 European countlles are p1OS-ptl Jlh th1', \ eal (,elman\ "eems mOle "0 than ~ome of the ther~ 1 he Gelman., ale Lertamly hustlmg at present It is ,ale! the\ ha\ c to hll:>!le In 01 der to pa) theIr taxes whlch are el101mClU" 1he\ taA el eryhod) ---el ell the touost;, and forelgn '<ndel1b ,i the I lemal11 In the e~untl\ thlee months or more I hl\ ',('. tmLl';llll" 111 accOldance \\1th theIr 111come, the1r 'tat1C11l 111 hte III t11el1 'itl Ie of In mg \\%en you enter (,('Imam dl1d lC~I"tel at a hotel \OU must gne your home WEEKLY ARTISAN MR. TUTHILL'S VIEWS OF EUROPE What He Saw. Heard and Learned During a Sum-mer Tour Recently Ended. Vlctor]\1 TuthJ11 of Baldw1l1, Tuthl11 &.. Dolton compa11\, manufacturers of saw mJlI and ba\\-httlng- maChlnCl\ Gland Rap1ds, ha'i become one of the 1eguldl EUJ()pecl11 toun"!" fT c ha" Ju"t 1eturneJ fl 1'1 a "Um111C\toU! ln \\ 11111111( \\ cl"-aeer m panted b) Rei A \\ II I"hal t ot the] (Juntalll c..Ueet napt!"t church, clnd Harle) DeItsch ot tht Bal dd\ \ \ ('1 Co;&.. Ill!t"e h company ::\1r TuthJlI 1" a keen oh"el \ Cl and close 111\estl gator and he talks 11100t mtere"tlllg-h ot 111~top., dn I conlh tton'i m Europe The) \ hlted lng-land, rrdnce \lhtna Hungary, Germany Denmark '\ on\ a} and S\\ eden ,pendlllg-the greater part of then tll11e 1n \ustna-<Hungan, \'Olllel\ anr! Sweden. "General bU"111e"s conchtlOns J\ er thel e al C 111uch bettel than a year ago eAcept 111'\ orlVa \ , ' he "alcl ' In '\ on\ a \ e,,- peClally along the coast thele 1" 'itl11 eOI1~lclelable complaInt of dul1ne'is Of course slght .,eel11g 01 oh"el \ atlon \1 a" the mam object of our tllP b'lt \\ 1th an c\ C to bU~lne-" T to 111cl tIme to mvestlgate tlacle eondltlOn'i cn 111gmo~t ot m\ dttUl-tton to the conchtlOl1 and elel elopment ot "a\\ -mtll dncl othel wood-\\ orkll1g machll1er} wtel e~t'3 I \ lo;lted the \\ 01k" oi Thoma'i Robll1son & Son" at Rochdale Eng. the lalge"t mdl1- ufacturer'i of sa\\ nl111 ancl \\ooel Ilork111g malh111cn 111 LU-rope Their bus1l1e"s \1as e"tabhsheel : 1 \ eal ~ ,1gD an I het, pas"ed dol' n from faihel to 'i1111\\ ah JUt l hangc Dt naml I thmk the prebent managel, blo brothcl" a l grancl~ \n" 01 the founder The) employ 1 000 to 1 200 mCI1 and T \1 a" "UI-pnsed at thell modeln eqUlpmcnt 'lhc\ all' celtalnL \11'11 up-to-date ln el er} ,1epartmcl1t ot then hth1l1e"~ 1ht \ make modern machl11ery and use model n ..,ale" ancl c1J"tnhutl In method" They Pll11t thelr catalogue" ha\ e then phDtOgl aph, engra\ l11g and bluepnnt depclrtment~ alld thc11 \\ 01k III tho"e 1111eslS standard It compare'i \1I'll \ll1h the hc'it that h clone 111thIS country ThE} make then cdtalogue~ 011 tht I" ),,(-Ilar plan, so that 1t lS n.)t necessan to mati the \1hole book In I eph to an l11qmry for a sl11gle machll1e The\ make a featm e or th export trade and ha\ e the detaJ!" figul ed d(m n io the la'lt cellt The1r catalogues ancl pllce lJ"h ~ho\1 the e"act eo"t ot theIr products at an} P0111t 111 foreIgn COlll1tlle~, thu~ enahlmg the buyer to know Just vvhat a machIne \\ III cost h1111lalCI dOI\ n at I11Sdoor The same IS true of nearh all European exportch and it glVes them a great alii antage 0\ el the '\mcncan" \\ ho generally quote pnce" fob \, e I'V York and lea\ e the bm er to guess, or find out fOl h1l1helt the eo"t ot OLean tleJg-ht transfer'i, cartage and transportatl01l'i 011 the Othcl qcle "T al'io \ ISlter! the London hou"e ot T\.l1Lhnel &.. Lo \\ 110 .------------------------------------------------------------------------------ - -., Pitcairn Varnish Company IIII I . ... _- .. --~ Reliable Varnishes of Uniform Quality Our Motto "NOT HOW CHEAP-BUT HOW GOOD" - - ! II I C. B. Quigley, Manager Manufacturing Trades Dep't. .... -~------------_.- --- Factories: Milwaukee, Wis.; Newark, N. J. Manufacturers of r r----~------- IIIIII IIf IIIII I~---------- WEEKLY ARTISAN ------------------ "THE BEST IS THE CHEAPEST" BARTON'S GARNET PAPER Sharp, Very Sharp, Sharper Than Any Other. SUPERIOR TO SAND PAPER. It costs more, BUT It Lasts Longer; Does Faster Work. Order a small lot; make tests; you will then know what you are getting. WE GUARANTEE SATISFACTION. Furniture and Chair Factories. Sash and Door MIlls, Railroad Companies. Car Builders and others will consult their own interests by using it. Also Barton's Emery Cloth, Emery Paper, and Flint Paper, furnished in rolls or reams. MAN U FA C.T U RED B V H. H. BARTON & SON CO., 109 South Third St., Philadelphia, Pa. 21 -, I ------_._--------------------------------_._---_ .. adc1re~~ <\ tew 1111nutes atter you enter your room a servant appears \\ Ith a card for you tJ fill out, stat1ng your object In \ l"ltlng the country, gn 111gyour bus111ess, occupatlOn or PIO-fLs~ lOn awl full partIculars ahout } our finanClal stanJ111g an 1 111CO111 e The carJ IS turned 0\ er to the polIce authofltles whu keep a hne ,l!1 yuu and no matter ho\\ much you travel abm'" when you ha\e heen there three months the tax collect01 Will call on you The offICIal, are ,harp v\!hat they don't fir d out about your affaIrs h hardly worth knOWIng "The German" are qUIte pI ogrc,sl\ e In e\ erythmg except 111 the USe of agllcultUlal machUlery They ra1se ahout the same Cf'lPS 111about the same way that we do, but they uSP \ er} httle farm111g mach1ner} \\ omen and chJldren work w1th the men 111the fields and thell hay and graw JS I1M\ <"te,\ w1th scythes, cradles and hand rakes and Ul some 10caht1es the slckle JS stIll used "J\Iany Ameflcan tOUflStS have 'done' southern and central EUJOpe ql11te thoroughly and are now tUflllng then attentJOn to 1\ orway and Sweden Thousands vls1ted those nOI thern c JUntnes thJS year and they \\ere undoubted') wen plea'ic,l Vvlth theIr expenence I wa'i much surpflsed at ~he I1'Je a\S1 - cultural de\ elopm.ent of Sweden I neve1 sa v uch" inCh of hay and oats as were 1ahed thIS year 111 ~~ntral S\«e,ll:'n Sweden aho has a great s) stem of canab, v\ h1ch aH 11111C1' mOl e ll1terestlllg than those of Holland beca'1"e they are no' so 1e\ e1 and monotOl1OU, The) use the streams, lakes. fIOrds, etc, whel e pO'i'ilble, but the canals also go Oye1 mounta111ous h1lls b} mean'i of loci,s that are so numerous as to appL'll lIke a "ene" of ,teps up the mountall1 slde t\t one place \\ e v\ ere hfted 160 feet b} means of locks "Stockholm, the cap1tal of S'vIcden, IS a beautiful C1ty It J" buIlt on seven l'ilancls. and has many \\aten\ays, whic11 sen e as a rem111der of VenIce, but It is more beautiful and 111terestlllg because the scenery IS Ie"" monotonous They have fine puhlIc bUlld111g'i and excellent street car servIce The car, are prOVIded \\ Ith drapenes and curtaIns whIch make them seem lIke parlor, and they al e not allowed to be clOwded Such 1'i the rule 111most of the European cities -\ feVv ''itrap hangers' may be ,een am! a certain number of passengers may stand 111 the ve,trbules but theJe is no crowd- Ing Berhn I, magl1lficent, perhaps more so than any othe1 Clt} 111the 'vi orItl but Stockolm 1'0 b<'autIful and more 111ter-estll1g "K or\\ ay IS also an Interest1l1g country, espeCIally along the coast, where the f101ds, long, narrow arms of the sea, reach 111tO the rough and mounta1110us count!} There 1S very httle arrable or tIllable land along the fiords, but Jt JS all 111hab1ted and I wondered how the people managed to lIve or even eXht They seem to be merely hang111g on the rocks. '1 he d1mate 1S cold and wet and theIr pnnClpal crop JS hay II Jth 'iO httle dry \\eather 111hay111g tIme hoVv they manage to cure the crop was a mystery untJ! we investIgated. The} cannot cure Jt on the ground nor 111cock" as 1S done 111 dnel clImates The\ ha\ e t) cut ~ap1Jngs and make racks out of the polc~ whJch they set up on notches The hay 1S placed on the rack" whIch allovvs the an to CIrculate underneath "\\ e "aJled 111tO one of the fJords about 140 mIles. It was narro\~, \'-Ith rocks on e1ther SIde, nS111g from 1500 to 4- 000 feet, and so crooked that, 100k111g aheaJ, we frequently seemed to bo approach1l1g the end-a perpendl'.:ular wall of rock-but U'iually found that the fiord took an oblIque or acute turn that allowed us to go farther "Tounsts wIll find the Scandmav1an pen111sula pleas1l1g on account of 1b 'vi onderful 'icenery, beautIful cJtJes and re-markably courteous and 1I1tellIgent people. The people of Sweden are closely connectd wlth Germany, 111 a bus111ess way, whIle those of ~orway are more closely alhed WJth Eng-land ;\1any of the SweJes speak the German language qUJte as \\ell a, theIr own Older, good w1ll and good nature pre- \ all as they do 111 all countlles on the cont111ent Good ordel l'i charactellstJC of neally all the people over there and that J'i why the mOle we 'iee and knoVv of them 111 theIr natJ\ e land~ the more we ddmne and respect )learly all dnnk beer or wme but you see no drunkenne'is They have good tJmes 111 the cafes, on the streets and In other publIc places, but all are descent and orderly There IS no loud or harsh talk or b01steroU'l conduct In a cafe or 111 an a%emblage of any kUld Jt IS generally easy to 'ipot the Americans by theIr loud manners and the same 1S tJ ue of the EnglIsh to almost as great an extent. "::\1USIC l'i a great feature 111 the hfe of the 'common peo-ple' 111Eur'lpe E\ cry cafe, of any importance. and all social gathenng, must ha\ e a band or 01 chestra and the music must be of a hIgh order Bad mUSJC 1S not tolerated, The Ger-mans declare that the 'httle German bands' and some of the more pretentlOus orgamzatJOns that are sent to A..menca, are composed of 111fenor performer" 'vi ho would not be allowed to play 111publIc 111that country and after heanng theJr bands and orchestra'i at home the <\mencan tounst w1th a musJcal ear, 1S 111clIned to belIeve the boast" '" - . 11 your DESIGNS are right, people want the Goods. / That makes PRICES right. ularence 1ft bills DOESlT '"'--- _. -----------_ ...-._-_. _. ---G-RA-ND--RA-PI-DS--MIC-H-..'.."....I 163 Mad.son Avenue -Cltlzens Phone 1983 - "I 22 1 '1II I II II IIIIII It t IIIIII •III ~----- WEEKLY ARTISAN ._------------- -------------------_._---_._-----.. IIIIIII II I II 1 III III III I I I II I! II I!I I I IIIIf II f II I I!I .. No. 1711 No. 1705-1705 >1' New designs In the Louis XVI Style. WRITE FOR SAMPLES ~apids Brass GRANO RAPIDS, M.ICH. <00. English Insurance Against the Weather. 'Insurance has been made to cover almost e, er} happcl11n2, m England, such a~ the death of the so, el el£;n chmaul comh tJons atfectmg the succes~ of el pelgeant a hor,c ,110\\ dn clgll cultural fall, etc, and 110\\ el ne\\ fOlm or llhl1ranee ha- been 111 augUlated \\hleh \\111 enable per-on, \v1lOSe hohda\, hay e been man eel b, ram to abtam, under cel tdm con(htJon\ moneta I \ com pensatJon 'l!ndef\\lltels alt jJltpared to m,llle aga1l1\t (1I1l tenth of ,In mch of ram fallmg on more than t\\ 0 (Ll\ \ a \\ ec.k ,lL ,111\ t{)\\n on the south and ta,t coa,!-' of Lngland lkt\\ eUl Dourne-mouth and ScarbOl OlH;-h, \\ here the elalh rant tall 1- elthel offi Clally pubhsheel or \\ hert "cltlstal tor) reeorcl~ can be obtaIned , L pon the p;n ment ot ~" bd (£1 82) tor \\ hllh ,1 pohc \ \\ 111 be Issue(l for "e,en cla,s compensrltlOn 1., elgreecl to be: p,llel ,It the late of 10, ($2 to)) per cla\ on exee.,., of t\\O \\ It del\ - ]1)- ]n,UlC., aga1l1::,t an eAce,,, of fOlll \\ et (Ll\ - 111cl fm tmght U, Gel ($101) 1l1,UleS agaln"t an eAcc,s of ,I, \\et (Ll\' In tmec. \\eek" \\hJle 1:;<, ($3():;) ll1<,Ule" agaIn\t ,111 (,lC'" It R \\u ~-----------------------------------~---., I I I I :: LOUIS HAHN II I I DESIGNS AND DETAILS I i OF FURNITURE I I ' I 154 LIVIngston St. I, GRAND RAPIDS, MICHIGAN , I I,I ----------------- --_._-~--~--~-_._~ Cltlzens' Telephone 170~. AND PRICES. ..... del\') In ,1 penoc\ ot t\\ent\ eIght da}~ In each of these ll1stances (he lOl1lpenscltlUn b 10" ($2 c±')) a day for the days m excess of the pre,ulbed number of \\et clays If the msured deSires to duublc the ellllOunt III the \\ a\ of pI el1l1111nhe recelve~ double the d lwunt a- ulmpen,atlOll It h1£;ho compensatIOn IS deSIred, a pl 'POI t!ol1elteh I11£;htr prem1l1m \\ 111be charged The under- \\ 1!le!, ,\ 111aecept a cel tlficate of the Bnt1 "h Ramfall Orgamza-tl) 1 cb e\ Hkncc ot ] amtclll 1he po11oes WIll provIde that the ~lCelto pUItlon ot the one-tenth of cln mch of ram, the quantIty \\ 111cl!b\ the tel111' or the po11C} \\ 111comtltllte a wet day of t \\ t II\ to\1l houh Imht lall elurlllg the day tIme." 1he toreg01ng h tal,en from a lengthly report on Enghsh l11~nrance method, b, Jo11n L Gnffiths AmerIcan consul general elt London The fo11O\\ll1g comments thereon are from the Up-h l,tUll ot \e\\ 'toll, II ough thl' mu\ el1lent on the pad of the m,U1ance uncler- \\I1tu' l' el ,tejJ 111 ac1\ell1et (lj- an,fh111g m force m thh countIy \\ e ,till C111 go the Ell£;lhhman several pomts better by applymg the "Ull(. pnnuple to melcllrln(h,e conchtJOn, 1\ l1<lt1- the dlattu \\1th 1l1-unng muchants agamst lo~s of bU-ll1c" clue to \\ et \\ lathel) I[any an advertIsmg campaIgn tu br)li't up ,1 lJclI-2"lln day s,tle ha~ eome to naught through the \1ntnml \ dll!\ ,11oj J Upltll 1'1m JU-, et a1 \Vlth thIS form of lll- 'U1,l1let 111 to! ce lMrg,lln cla\, may be ll1sured agamst weather 111 (rtel ence 1\ e nlH.;ht £;0 e,en f\1rthel and mcorporate a clause whIch \\ 111ll1~Ule both retar! clnc1 \\ h0k"'lale dealers agamst backward ,eason, 1J.te "Pll,1g-~ 01 talls \\et ,ummers or :otormy wmters, or 11l ielet an) one of the multItudmous weather condItIOns which el±tcet the consumptIOn of merchandbe Fur manufacturers and dealer, ean be Jl1:oured agamst a mIld wl11tcr, umbrella and ram-coat manufacturers ag'l1l1,t a prolonged dry spell, and so on, ad 11 Ir 11111111 the field 1~ 111l11l1l1tt'd - - --------------- WEEKl...Y Al~TISAN 23 .----------------------------------------_.~._-_._----------------- These Specialties are used all Over the Wodd Veneer Presses Glue Spreaders Glue Heaters Trucks, Etc" Etc, -~ II II• III IIIII I IIIf III ---~ Hand Feed Glueintr Machine (Paleoll pending.) Many styles and sizes. Wood·Working Machinery and Supplies Power Feed Glue Spreadmg Machine, Smtr\e, Double and Combmation. (Pstented) (Sizes 12 m. to 84 1D wide.) LET US KNOW YOUR WANTS N. 20 Glue Heater GHASe E. FRANCIS COMPANY, Main Office and Works, Rushville,lnd, .-------------- ._----- .._- ----- .__._-_._~._--~---N~o 6-Glu-e H-eate-r. ----~ Old Items Reprinted. 110m the \IILh1,?:c\1l -\1 t1~all t01 ~eptemlk1 1 "h2 I he \ ovelt) \ eneer compan), CaP1tetl17ed f(,l $23 000 \\ a" orga 11/Ul recently m Gland Rap1cJ~ The 1mOlporat01~ ale \\ll11am C.:rreLll J \ I \\ heelel, \ B hno\\ 1'ion -\,llOn L Slbln and J :::, L (m an The Campdn\ \\ III manULleLm e pand" cl11d pu tOl dted eelh t01 chall'i Pnnted on a blg lOck besIde ,1 1a1h\ a) leadl1lg 11to RaleIgh \ L, may he 1ead, In t1 aHJer", tld~ l heelIul cl(h ILL (J 1 \ SmIth's COff111" and C1'iket'i ' [he manufaLtureh of ChIcago are 'ienousl) con~lC1cnng the ddv1S,lb111t) of Shutt111g dm\ n theIr faltolle'i fm a l1"onth to pre vent an al er-praduct1On of gooc!<; The fo11owmg note \\ as \\ ntten b) Lhdrle~ DILkens 1111epl) to a leitcr from ,1 fnenel a"k111g hIS ach lce 111regard to Ills con-templated Jlurchase of 'iome old fnrmtnre There 1~ a lYltto'11- less chall at a 'ihop near m\ office \\ h1ch I thm1--. \\ o,lld "mt yon It cannot "Ll11el of 1helt, bnt \\111 seat somebolh It Ion \\111 put It 111 a cornel and p10p up one leg -md cut anothel oft 1he cmner \lants $100 f01 It, but a'i he adnllre'i Jour bock, 1,~ l1m:~ht tdke S'30 tor It Shall I 'ieel1l e the pnze J It 1'i \ ell nc.h a11d \\ ')111"\ and It I' related, hut \" 1thont plOof that on (111( C CCd,hJn George \ \T ash111gton ded111ed to SIt do\\ n In It "dl1011g the 1ecent ,l1 r1\ ell" of bu\ ers m (;1 ,me! RapId" \' ere H ~ '-,cholle, ChlCdgo L ITa'e, "t r )~cph, \[0 1) '-, Ch\ en Kan"a~ C1t) H L \e1c1mghouse \...,t Lom" r \ \\ J0c110\\ Colul11bm, 0, C -\ Ilrad'"d\ 'Ul1ec, II111))1fJ1 P!ll1adelphla, \\ P Bra,1Ch Tv lel T("a~ -\ I-I Bllle\ Pall tIne, l ('e,l', James Lam,on, SIOUX C1t1 1m\ el The Ha\\ ks T Uf'11ture compam helve completed the el eCclon of a ncw fact on and \\ 111~oeJn com l1cnce operatmg the ~a n" \mes & rrost have commenced the (1 CdlOn or a humt 1e fadO!) 111Clllcago rJ he CalOlldclet \\ enue rWl11tll1e ( lmjJ,lm ha\ e t:lkCll 1 Jc, "e,SlU,l of ,l ne\\ faLton 111St I DUh The manufaLt111 e of \\ ood "cat chdu, h,h heen COJ11l11enc~1 at Goshen Ind h) HI ddfOl cl BlOther" 1 he m,1l1l1L1ctmcrs of elJa\\ d pull" and Cd~tC1" al e 1bout to combIne theIr mterest'i "1hen, It r unde1 stand) ou 'ialel a elcdle1 111funiltl11 e to , de11nquent l ustome1, ( \ ou do not 111tcnd to Pel\ the dmolwt '01 m\ e me Yom 11llderc,tcll1c1111gh C01rect rep1Jed the df'11 1 quent "-\ncl) ou conslder ) our"df an honest man')' '\ es S', If I were not hone"t I \\ ould tell \ ou 1 mtended to pay \ 0'1, but 11101 dCl to be honest I do not mtend to decen e ) ou To Save the Damaged Timber. \ 11 Il e~ tro 11 '-,poLwe, \ \ ash, report that al ) an,geJ11t'J1t~ a c cllledch u ,del \\,lv \lhueb) Llrge 111tere"ts, mc1ue!111g the \ \ dLam l{llllec1c;e T llllber COmpdn), the \ICCrOldnck LUl11be1 COJJ1P,l11l, the "\Jill\ dukee Lane! compan\, the T\ve ::"tate~ Lumber eO'11p(111) and other" opt! atmg 111 the panhandle of Idaho, II III J0111 forces 111an effort to 'i,lh age the government £ore'it'i recent h s 1\ eJlt b) fire In makmg th1 ~ announccment, -\lbe1 t L Fle\\- ~1l111£; of '-,1' lkane, p1e'1c1ent of the \\ ec,te1l1 1 Ole,tr) and Con-sen atlOn \ 'iSOuatlOn, II ho IS proJ11mently conn.::Lteel Iv 1th the \bh\ aukee Land Compan), saId that the fire cbfl lCtS WIll hdve to be logged \\ 1thm the neAt two ) ear~, ,lc1c1l11g L\ (1) th111g from a P0111t t\\ 0 11111(5\\ est of the St Joe to the top of the BIttel Roots 1, scorched so th,lt It \\ III have to be l ut north of the ::"t Joe UHr. \\ e hope to save mBt) per cent ot t1le tImber, but It shoule! come out \\lt1un the next t\\ 0 ) ears lf It lS.to bi:' logged \\lthont e!amage ThIS \\111 reqUlre actlve \\ 01k on the pal t of the lumber CO,l1pames, amI the large 1 org,ln lni!o,b opel atmg 111th , te111t01 I probabh \\ 111COlnbme m thur opel a t1On" (The llncago \[llvvaukee & l'uget l.,ounc11,llh\a) company h lJlllle!mg a br'lllch up BH:; L1 eek, ,111d other 11ne" may have to be bl11lt to hane!le the loge,mg The \\ h1te pme can be cut and pnt 111the CoeUl e! \lene lelke, \\ here It can be "tared and pre- ,el \ eel for 10 \ eal" If necesc;al y to a\\ a1t the log market \\ e el' c not ~0111g to let the C0l11ltrv \\ ,1'ite If there 1'i anI 'iaha~e to 1)2 gotten out of It 1t left to stand f01 another fire, 111 Its dead cOI1e!JtJOJ1,the tlmhe1 \\ oulel he ,1 Lotal 1o", ~-------------------------------- ,IIII 1I ~m~@~'uc I ,~ ~WRITETO I I(HICAGO MIRROR tART61ASSCtt:\ I \ I f I 217 N. Clinton Street f 'l_ Chicago, llIs., U.S.A. I ~'/~ ~ j ~----------------._----------- -- ------~I 24 WEEKLY ARTISAN ChIcago, .sept 2~ -Refell111g to the pttcle that lhlCdgo tut l11tUl e manufactnrers are eVlllclllg 111thett falton "Ult ouncl111l;" mcntlOned ldst \\ eek, a notable e,ample of thb I'> to be -een alon'.; the factory frontage" ot both the ] ohn-{Jn Chatt LOlllpam dncl the LOUl~ Hanson compam I he lattet has a beaut1±ulh latd uut garclen frontm<Yb the entt ance to Ib plant that \\ ould be \\ Ot tl1\ ~ of a handsome CIty reSIdence, whIle the smoothly sodcled spa~L along the cntIre len:::;th ot both factOrIes b mtet sper'led \\ Ith shade trees Thcre are othet 111stances of tIll', ehar,lctet and though flowets amI toltage ale hal cI to g-10\\ III the Lentr al nun ufacturJng- clistI tcts, attempts at such beautlt\ 111l; IM\ e heLn macIe WIth wmcIO\\ flower bo'<:es by the \clam~ ~ EltIng CO'l1 pdny \Vashm:::;ton boulevarcl near HalsteacI ~treet ancl th~ l,)- lumbla 1 eathel LOmp11\ Hb \\ e"t IndIana Stl eet J J Hall & .son \\ ho ha\ e occuptecI the -econcl HllOI ul the Karpen bUlldmg fOl a number of year~ 11d\ e led~ecI the cn'lre thIrd floor of the ne\\ Karpen butldmg and \v III mo\ e mto t!lo-e quarters next spnng In the new butldmg they \\ III occUj)\ up wards of JO,OOO feet ,md \\ J11 retam the l111e~ the\ hay e handlul heretofore, and WIll acId a numbel ot other good one- lOl whIch they are nov\ negotIatl11g and some ot \\ hleh they hd \ cell ready closed arrangements -\m{Jng theIr llt1e~ are the ll110n \V Ire Mattress company s tt on bech \,- -\ Del kc\ eomp 111 \ " chamber sUlies, Horn UfOS -:'I1anufacturIng compam's chambel fur111ture and others The Columbtd leather company JIG \\ e,t Inc!lana ,tteet has arranged to show agam the comlllg season \\lth the OtlllUC J Furl11ture company 111 the \1 at1ufaltureh bUlldlllg e,l and l~ap teIs They have made an n.hlbtt III thetr home mdrket hele tot many years past, when thetr lme has been among the leacling one- In ItS class ot goods S111ce ac!cling the hIgh gt acl,: mdttt e"" dlHI box spnng l1l1e to theIr feather bth111e'l'l they hay e gl eath aug mented theIr tI ac!e anc! the managet, Zola C Gt een, ha~ L' pressed llls entIre satIsfactIOn at the \\ ay dealel s "eelll to appt c-clate thE:1r efforb III proc!uclllg only the hlghel g t ac1e~ :Mauf1ce Taubel & Co, are no\\ qUlte "ettlec! 111the qual ters to ",hlch they recently moved at 2381 2390 -\lchet d\ eml~ There they OCCUpy tIn ee lanse butlc!lllgs, {Jne 01 \\ l11ch IS tOut fi{Jors and basement, the other t \\ 0 three stonb The 'p teL now occupIed IS fully three tIme., that it om \\ l11eh the\ mo\ eel and thIS last chan~e IS the thIrd one -:'III Taubel ha'l made to lalger quartels 111 the past three yeals r 0 Salkeld and I C Helmkamp are both on the road now, after be1l1g recalled for a short tIme on account of the stackl11g up of bus1I1ess that accumulated during their removal They repOl t that all ordcl" al e being shIpped out promptly and that they al e 111hettel -h<tIK than ever to take care of theIr trade The Vendome Parlor lur11lture company, \\ ho~e tactol \ I' at Lake and Robey streets, ChIcago, h<tve IssuecI tIckeh \\ hleh By E. Levy. Representative. THE.HindtlpARLOlt NEW BED? Need not be moved from the wall Always ready WIth beddJng in place. So Simple, so easy, a child can operate It. Has roomy wardrobe box. CHICAGO, Erie & Sedgwick NEW YORK, Norman & Monitor THE WORLD'S BEST SAW BENCH Bu It WIth double arbors, shdmg tabl· and eqUIpped complete WIth taper pm guages ca·elully graduated. Th:s machme represents the heIght 10 saw bench con' structlOn It IS deSIgned and bUllt to reduce the cost of saw10g stock. Write us for descrIptIve Informatwo. THE TANNEWITZ WORKS, ~.Wt:.g!~PIDS, dIe ~I\en to tl1fllltl11e dealels that entItles the holder to taxIcab ,en Ice it am any dO\\ n town hotel to theIr fdctory where they c\.hlblt then lInL at upholstel ed furlllture It is but a sh{Jrt run 110m the centu ot the CIty to thelr factory and they have a velY dttlaLtJ\C lIne to shO\\ the eleath ot ,frs GertIude .:\1allen, wlclow of the late Her-man L \Iallen IS dnnouncecl at the advanced age of 80 years 1 he hlbbancl ot thl'> estImable lady was one {Jf Chlcago's plOneer p,l1lor tr dJ11e J11anufaLtlll er~ anc! one who dId much towards mak- Illo thb U 1\ leclcl the \\ odd 111 the pador fIame I11dustry 1\11s b 0 ,[allen Ic,l\ c~ ,1 numbel ot chIldren to moUl n her loss, among 1\ hom 1~ Hel man \\ ,1aUen, who has contl11uec! the parlor tldme manutaLt1ll1l1i2, hns1l1e% \\hlch his father establIshert in the e,lrly seventIes -\mong the buyels of fUr11ltUle who have vIsIted the lInes on ~ale III ChIcago thl~ \\ eek are the followlllg 11 13 Stnlb, Huntlllgton, Ind ,J v, POI ter, Eagle Grove, Iowa; J S John-son, Osa\\ atomle, Kansas, J B Quayle, Ishpeml11g, Mich , J "e\\ man Pa ,tDn III , 1 Thomas, Topeka, Kan,; F. Land C. C Gra\, L\ on~ 1\.,In , J H Clune, Cheboygan, Mich ; 1\1 L Ste\\ art, LI Pa-o, 1 e,a" 1, S Harmon, Tacoma, 'Wash ; H C Smith, \\ hlte\'v"ter '\'IS , F H Pratt, RIchland Centre, W1S , T H Runkel, PotOSI, v\ IS, -\ A Frantschl, Madison, ·WIS., -\ K Dewlck ShlOCtOll, \VIS , 1\1 J Casey, North Richmond, \ \ 1" , C FI a7lel, -:'IIallltowoc, v\ IS, H H Braugher, LUlcoln, Tl1 ,n }< BIl11cl, P1I1C \ ll1age, Inc! , 1\1rs E Katzenstell1, For- ~\ th, \Iont , S -:'II Seamans, RIley, Kan , R C Heaton, Pas{J Ruble, Cal \ Tam HUloll S Dak ThelOn E vii n t succeeds his father, J L WIrt, 111 the un-dertakUlg busll1es~ at Bal taro, Fla. WEEKLY ARTISAN 25 Miscellaneous Notes and News. (O:mtmued from page 8 ) the moc,t amblt10us publIcIty campcugn It has ever attempted Through tl avelmg 'Salesmen and trade Journals they are tf} 111g to conVl11ce the people of }\It~SOttr1 and many other ~tates that St Lotlls IS one of the greatest furmttll e manufacturing centers 111 the world The Van B1arcom ManufactUll11g company, orgamzecl about a year ago to take over the bUSl11e.;;sof Fredenck :l\L Van Blar-cum, the well known manufacturer of lace Curtdl11S of Trenton, ~ J, has been placed 111the hands of a receIver The com-pany IS capltahzed at $100,000 and has issued $30,000 111 hongs Several banks, includmg two in ~ ew York Clty are among the credItors At the annual meeting of the Beldmg-Hall company, Deld-mg, Mlch, last week, the followmg cltrectors were elected Bnnton F Hall, E )E Chapple F A Washburn and R H Hall of Belchng, H B vVebbel and George E ~Ichols of loma and H J Dudley of Grand RapIds Bnnton F Hall was elected presldt)n t, R H Hall vIce presIdent, G D vVebber secreta I: and F Washburn treasUl er RepOl t.;; on the conchtlOn of the company's affaIrs were qmte sat1:ofactOl) _._------ OBITUARY Charles Burritt Quigley On Thur.;;da) evenmg September 2() Charle~ nurntt QUlgley, widely known m the varm~h, furmture and k1l1- dred trade.;;. dIed at hIs home 111 Grand RapIds, owing to an Illness that extended over several years J\II Quigley wa" born and grew to manhood 111GI and RapIds, and commencecl his business career over thtrty ) ears ago in the servIce of the Grand RapIds ChaIr company Hie V\ as an e"'-pert ac-countant and an able correspondent In 1881 he enteled the employ of the Standard Varmsh company and remaUled 111 their servIce over twenty years Later he was employed as sales manager by the Cleveland Varnish company, the Acme Pamt and Color company and the PItcaIrn Varl11sh company He was assOCIated WIth the last namecl corporatlOn on the day of hIS death Mr QUIgley was a \ ery successful :oalesman and under-stood every detaIl of the varl11sh bus111ess He was WIdely known 111the furl11ture carnage, automobIle and farm ma-chinery trades and hIghly respected He was a 111embel of the Masolllc fraterl1lty and of other secret orders ~ Wife and four daughters are the immechate mourners ( nood~tod" Ont \Iay 13, 191O-\lr " R Landon, <'llatham \lagon o (hatham, Ont, Dear SIr-Yonrs of the 12th In,t duly recened In whu h "on .ask bo\'\- we lIke the ne" Grand RdPlds lidn 'Light sa~ that ,\~ lIke tile kJln the best of any that "e have e'er trIed \,,~ (JD kIln dry gUln WIthout warpIng "hl-l,h ),"f> could not do In other ktlns that "e have ever trIed We lla,e at present one ktln 55 x 18 and \\e hal-eo four ~nlallpr kIlns dhout tht' ..,ame ('allaclty .fbese wert' •hangNl from the Parmenter kilns to the &rand Ruutd. sYbt..m, "e pUld th ..m '1>1~OQ for the prnilege and Ube of theIr kIlns, "ll)('h " a ])rett,} good sunt, hut ",Inch ne thInk hab paId u.., all rl~bt ~ome of these kIlns are InSIde of our "ood i'ltolage roonl 'lh~ In&uranc~ COSo have a",ked U~ to sprlnklt' thest" but lu&te.td of d(nng t.hat, \\e ~re talnng them out and hmldJng a 'epar,lt e kIln out"de Tll" kIln will he 56 feet b) 25 feet, 6 IDCht'-t', "e Ule gOIng to l'Ulld It of lenIent and 'H fiud the hUlldmg alone WIll CObt ahout 'In,500 The karn- 'lorr" PldllO Co put In one of theIr kilns about '!l'lX ]nonth~ ago Theirs" a.., the progres",,' kIln and IS abont 60" 20 l'heJ dalm theIr bmldmg , ... 1' them H,800, bllt (10 not kno" ".thont figurmg It np "hat the PIP-Ing would (ost 'I'hat would den end some as to how thIck you put In ,our PIPf"liil <Iud )on could figure the pipIng as eaSIlY, of {'ourse as ,,\e ('an, hut 'H~ do not heSItate In re('ommendlng the Grand RapId.., kIln to you tor wagon \\ork If there }s any other InformatIon that Jon thInk "ou uouid bkf", do not he ..I.t.ate to a~k and ]f In our pOl\f"r "Ill gladl3 gne ,on tht" InformatIon '-ours truly, The BalD '\\agoll COlll- Ilan", Ltd, Jobn A Bain, 'l<e ]>re'" clnd 'Igr P'" -The above budd-lngs art' (on( rett", loot andall-J <\ B • 0U :uc '~i ..~... r..:. lC) 50. 0 =' ~ ~ ~o1Il3 Q • ~ Gl rrJ lJo ,« 0 e d " 'l) Gl e 'l) CO -;; 0 ~ Do Q) ~ Z "'" 0 Q s.. ~ ..... .0. $.c e I.I.). Q ~ .....-4 ... CO ~ ............ ... 26 WEEKLY ARTISAN Most Attractive Inducements for Car Load Buyers Are Offered by the THE KARGES FURNITURE co. Manufacturers of Chamber SUItes,Wardrobes, Chlffomers, Odd Dressers, Chlfforobes THE BOSSE FURNITURE CO. Manufacturers of KItchen Cabinets, K D. Wardrobes. Cupboards and Safes. In ImItation golden oak, plain oak and quartered oak. THE WORLD FURNITURE CO. Manufacturers of Mantel and Upnght Folding Beds. Buffets, Hall Trees, Chma Closets, Combmation Book and LIbrary Cases. THE GLOBE FURNITURE CO. Manufacturers of SIdeboards m plam oak, imItatIon quartered oak, and solId quartered oak, Chamber Suites, Odd Dressers, Beds and Chlffomers III rrmtatIon quartered oak, ITtIltatIon mahogany, and Imitation golden oak. THE BOCKSTEGE FURNITURE CO. Manufacturers of the "Supenor" Lllle of Parlor, LIbrary, Dilling and Dressmg Tables I THE METAL FURNITURE co. Marie by [he hdrges FUrtutUl e Co Manufacturers of "Hygiene" Guaranteed Brass and Iron Beds. CrIbs, WIre Spnngs and Cots Evansville is the great mixed car loading center of the United States, made so by the Big Six Association . ---------.--..-••-.-.•-.-..-..-.-..-...---_,-..-.-.------ -----------------.-.-.-......1.. WEE K L Y ART I SAN 27 Made by Bosse FurnIture Company \1aue b\ \\ arId t< tit nlture Compauy II III It t III I, I . I Made by Bockstege FurnIture Co h--_._. ~~ ----- - . 28 WEEKLY ARTISAN Minnesota Retail Dealers' Furniture Association OFFICERS-Pre.ldent J R Ta}lor, Lake Benton Mmn, V,ce PresIdent D R Thompson, Rockford, MlUn , Treasurer, B A Schoeneberger, Perham, Mllln , Secretary, W L. Grapp, Janesvtlle Minn EXECUTIVE COM\H fTEE-Chalrman Geo Klem, Mankato Mlnn, 0 SImons, Glencoe, MlUn • W. L HarrIs \1mneapohs, MInn 1 C Datuelson, Cannon Falls BULLETIN No. 145. PROCEEDINGS OF FAIR WEEK MEETING (An installment of this matter should ha"e apl)eared last '\0\ eek. but," as delayed owini1 to the failure of the stenographer to furnish COP) .-Editor Weekly Artisan.) Morning Session. September 8. 1he meetlllg v. as cd\led to ordu b} VIce Pre,ldent D E. [hon p ,on who read a letter from th" pre'ldent "t ltlng \\ h\ hc could not be present, v\111ch enclosed the presIdent, addl e" \\ hlch \\ I' Ie I\t by Mr Thomp'wn and whIch WI, pubh,hed In thh dqnl tment lln Scp tember 17 Tn opemng the mormng ,e<',lOn illI Thompson Slld 1 undu stand the object of thl' meet111g IS for geneJdl ChSUh'lOn ot om \\otk and as we have ,tlwdYS hdd " set 1)togr 1m v. e \\111 fo\l(J\\ the oppo'lte plan thh time and m ,ke thI'o meet1112, 1. ,Ol t 01 I;(ener tI C\)'C ,1 --lOll of thl11gs that are Interestl11£; to tho,e pre,ent I \\"nt to ur~e ell h one of } ou to get 111tOthe splnt ot thl'o meetl11g and tell \h 111\ OUt own way just the th111gs that you \\ ould hke to 111.\e done \\ c \\ 111 not attempt to follow the l111e of speech malong 0\ dll\ torm dlt\ but make thb meetIng d sll11ple hedrt to heart ch,cu',lOn PC\ tdl111n., to the th111gs that hdve bronl;(ht us here bec'\use elt no NhcI tlll1L or place could we get together d' v\ e nm\ Cem ,\ hlch \\ 111 en lble u' to eAchange Ideas whIch no doubt \\Ill rc,ult to tile beneht ot u' L11 The first subject for dbcu<:SIon h lhe tendenc\ 01 the \\ hole, tic lob ber" houses to suppl} merchandl"e to mel ch'l11h \\ l11ch tne\ d not carry 111 stock" Mr L\nderson of At\\ clter 1I111n Thl~ c,lll, to m} m111,l Dnc ut the most treacherOlh kmds of competitIOn that the small merch,[nb have to meet and one whIch 111my m111d IS the \ ery tl11n2, th It \' keepmg the vanous merchants 111most of our towns dt loggerhe"d, becau,e we find that human nature 1S about the "ame e\ ervwhel c md naturally each bus111es, man charges the amount of ploht h" lInch necessdry 111order to hve, dne! accOl d111g to the buslne" he h 111 con"equent!y we, the furmture dealer" 01 Implement dealel' hnd tll It the dry good, or grocery merchdnts \\ ho pas" thell ;;ood, 0\ er thc counter 111d few mInutes, feel tlldt \\ e the turmture de,tlel' or 1m plement dealers can ,ell our good, dt the same mdrg111 0 f ploht not ,toDP111g to IedSOn that WIth us It takes a 40 acre lot tor a ,t01 e l11d sometImes two or three men to handle the dl tle!e, Theretofl hl jumps at conclUSIOns tlldt the furl1lture cledlel b lobb1l1g hl111 '\0\\ where chd he get tll1S rJea~ '\0 \\here eI,e but thru the 111tOI111 1\101 he gets by read111g the v. holesale jelbbel" merch mdbe e t 1.10"::-' ll1(\ I say thIS IS ,[11 wrong dnd cannot uncler,tdnd \\ In the mI1l111eI ,hould know what bolts cost Ot the furl1ltUt e dealel knov\ \\ hat ,Ilk \\ 1.I,t, cost or hardware men know v. hat c lllcly co,b and so on through the 1111e,because It IS only natuldl that If we don t knov\ these th111g, we are not apt to Jump at conclUSIOns as v. e would other\\ \se 1.nd I be heve our aSSOCIatIOn ought to take a deCIdeJ ,tep to bnng tl1h ev II and Its results to the notIce of those"" ho are ,:(mlt, of thl' prdctlLe ancl bnng a, much DressUl e to beal a, nos'lble f01 then correcttOlh C Dal1lelson Cannon F alb 'T \\ lllt to second the sentllnents e,<pressed by l\[r L\nderson, because 1 In e 111a to\\ n \\ here the bU'l-ness men are trY111g to work togethel ,1l1d do work together for the g-ood of our httle cIty and to br111g to yom notice more forClbh the truth of Mr L\nderson's statement 1 want to SdY that sometIme ,go a dry good, merchant came to me for some furl1ltul e and I nO!lcecl when 1 showed hUT1thru the llne tllat cv erv once 111d Whtl e he \\ ould stOD dnd th111k and then he finally saId vVell 1 WIll see vou htel ThIngs ran alon>," untIl about a week after that When I met h1\11 1.t the CommercIal Club meet111,;, where 1 heard hIm say that he \vIshed he wel e lJ1. a bUS111eS' that earned the profIt th"t the furnIture de 1.1er does Thb set me to thmk1l1g and T made It my buslnes, to c dl on thIS merchant the next morn111g and I ~ut It to 111m\n a stralg-ht for \\ ard m;:nner and dsked hIm why he exp\ ec;sed hImself thuc; the mght before "nd he told me thdt he was 100k1l1g u)) the ,anous Items of cht ferent catalogs and he saId he dtd not object to P1Vll1g me a £11\ profit hut he dId oblect to be1l1g- held up Bv thIS t1\l1e lle hId \~armed UDcon'lderably but r let hIm ha\ e hh "d, 1.nd finall} \11duce 1 hm1 to come to the store He happcn,"J to be hgunng on a dre"e1 and I got the bIll of S,lme dnd then \\ e ulmmenced to figure The dresser cost an even $10 and I had only asked hIm $15 f01 It ,me! \\ hen we had both figured the busl11ess tran,actron down, as busIne", men ought to, we found that I \\as selll1H; tIllS dresser at 1.n ,ctucd los, of 30 centc; and then \\e both felt hke tl111ty cents' TI, thl time we 11dd chdrged up the proper dmOltnt for overhead e,pelhC, dnd allowed l11e 75 cents fOl 'etlmg and ,1 httle for dcll\ ennl;( \\, both were conv111ced that \t IS only too true that the average 'm 111 busmess man doe' not figure hIS m erhead eApeIhe, as he should and h [II \\ e not ~otten togethel a, It h lppened 111thIS case, I do not d )tIbt th It he \\ ould h ,\ e 'ent a\\dY tor thIS tnrmtl\1e and you know hm\ th It mIke, you leel \ 0\\ d,k ,ourself who ueated "uch eon-dltl< J1h It I, ,Imph d, ,fl ".nder-,on says, the whole"dle merchan-dl, e jobbel' \\ ho 'el1d theIr C1.tdJOgS to everybody If thIS llttle 111- cldent 11clppened 111111} to\\ 11,v. hy IS It not pos01ble that It IS happen- \112,111 } OUI to\\ n' \lmllst e\ el Y day as I see the great growth of the tur111tl1\c dep,ll tment 111tl1e,e k111ds of concerns I am cony 111ced I' 1 ne\ el hd\ e been betol e of the 2,leat wrong thIS "ystem IS d0111g-to thc -mall decdel' H D De\L\ lll1g ("l\ 101d 1I111n '1 undel stdnd that you have In I" l1117tttOll 111 ,1111l1e,ot 1 c1.11ed the l\l111nesot" FederallOn, 111 \\ l1\lh III thc b\1>111'" Intele,h of thc ,tlte are u111ted, dnd It seems to mc th It tIll' h .1 problem th,lt \\ III be \ ery ploper for them to tdke up l11d theret,)fe sug-ge,t that our as'oclatJOn app01l1t a commIttee t ) bl111g the m ltter up at the comIng meet111g of the federatIon next month I thct e 101e mo\ e thdl th1, be clone" 1he motIon \\ I" CdIned ll1d the chalf apPOInted the follow111g commIttee R E n lle Elk RIver, :\1 Anderson, Atwatel. dnd C n 1111cl-ol1 C1.nnon 11.110 C \\ H II [1'0 Rock \\ ell Towd 'The ch,cusslOn Just carned on olt-<ht to com, clo,e to c\ el y bus1l1ess man because there IS no deny-ll1g th It the,e cond,tIOn" eXIst The Cjuestlon IS, how long ale we, the ,mall dealu s ,:(01n,; to stand thl' hll1d of bUSIness pollcy? I can-not help hut teel that If you tlke clway the patronage of the majonty ur lhe 'l11l11 (Ie d, r, rr om the"c Idrge concerns, they would hay L \c)\ lIttl, 1ett dnc1 thelt thc\ cuuL! not Cc,rry on theIr bus1l1ess WIth lllt thc (1 dc r, th,It COnte trom the c;mdll dealers But thIS IS a free l nntn lnd \\ e 1.1\ 111.\ e 'l \ I"ht to do thdt whIch we th111k best for \\1 InterL,t- but J\ht h ,oon d' that \\ hlch we, dS mdlvlduals do, l!teLl' our neIl;hbol' ll1d then prospenty, then It becomes our nelgh-bOI , clut} to ,ce that tho,e th1l1g" al e corrected, and whIle the pres-ent
- Date Created:
- 1910-10-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 31:14
- Notes:
- Issue of a furniture trade magazine published in Grand Rapids, Mich. It began publication in 1936. and AUGUST • 1936 ,&.* MRS. SAMUEL B. MILLER . , . Once a school marm. now a mistress oi merchandising. (See page 23) Two dollars a year 20 cents a copy Grand Rapids, M i c h i g a n -*• rlr PRESENTING CA.VEL HEATHCOTE T)ICTURED all too inadequately here is 1 Heathcote — newest of the new Heather-tone upholstery fabrics. Its soft fur-feel, and its lustrous, two-toned, rippled effect — achieved by a combination of Mohair and Heathertone yarns — make Heath-cote adaptable for use either with other mohairs or all by itself; either on modern or on conservative pieces. Heathcote is available in a wide range of unusual as well as stock colors, offering new possibilities for smart decorative effects — at moderate cost. And, like all Ca-Vel Mohair fabrics, Heathcote is guaranteed against moth damage for five years. Heathcote, one of the outstanding numbers in the new Ca-Vel line, was likewise one of the oinst.nijiiii; fc.Hurts of the furniture markets. l'./,//u < w>/ ni*:irwl>.i.. 1). .V i l . f t A I. I > . I I I I r . u u i s K i . ( , i h f . • I <>\ A n j ; i l i s . < . i l i l . • I ' o r i l . i m l , O n - . • S I U ( <>. ilc. \N .ish. • Spcik.inc, W.isli. C O L L I N S k A I K M A N C O R P O R A T I O N SCO Atadison Avenue, New York City • Weavers ol Ca=VcI Fabrics THE LCCCAINE PCCVINCIAL properly interpreted t p ROM the province of Lorraine comes the inspira-tion for this truly French Provincial dining room. Far above and beyond the coarse and crude designs with which volume production of so-called French provincial desecrated the term, this quaint and beauti-ful style here lives again to assume a dignified permanence in American homes and to offer discern-ing merchants a profitable opportunity for selective promotions. PROVINCIAL furniture derives its name from the urban districts of France and Italy. With betterment of living conditions in Europe follow-ing the Renaissance, people wanted better furniture. But the provincials did not like the furniture of royalty and nobility, so their cabinet-makers, while following the structural outlines of the furniture they saw in the capitals, applied their own ideas of decorative motifs and enrichment. This suite, The Lorraine, combines a number of the most distinctive in-spirations of French and Italian Provincial furniture. It is properly named for it was in this province of France that the custom of re-designing the furniture of the Bourbon kings (Louis XIV, XV and XVI) began. The GRAND RAPIDS CHAIR COMPANY Showrooms at Factory Only IVe appreciate mentioning you saw tins in FINE FURNITURE FINE FURNITURE >eknvan OFEER NEW HIGHS OF VALUE AND SALEABILITY Reaching out to new highs of excellence is more than a fixed policy with HEKMAN . . . it is a confirmed habit. Response to HEKMAN values at the July Market proved anew that past achievements are used only as stepping stones to ever higher standards of sales ability. Cur-rent HEKMAN creations offer wonderful possibilities for stepping up Fall business . . a fact you can easily check by writing for particulars. HEKMAN FURNITURE CO. EXHIBIT WATERS. _ _ . K, _ „ . „ . _ » . _ KLINGMAN BLDG. G R A N D R A P I D S FlN€ FURNITUR€ the Homefurniihing Magazine from the Furniture Style Center of America VOLUME 1 1936 NUMBER 4 GEORGE F. MACKENZIE. President PHIL S. JOHNSON, General Manager ROD G. MACKENZIE. E d i t o r K. C. CLAPP. Merchandising Editor •AUGUST-The Boiling Wake 4 Page Nine 9 Greatest Market In 7 Years, by Rod Mackenzie 11 Furniture Frolics, by Ray Barnes 15 When We Buy Upholstered Furniture, by Ruth Mclnerney 16 Direct Mail Is Back On The Job, by K. C. Clapp 18 Irwin Gets Set For Huge National Campaign 19 Retailing Tips 20 Women In Furniture 22 The Sketch Book, Salvatore Bevelacqua 24 Million Movie Patrons Learn About Mothproofing 26 Chet Shafer Sees a Sea Serpent and Sagie 28 Studio Ensemble for an Author 29 Radio Selling 30 Specializes on 100 Models 31 Appliance Section 32 Do Model Homes Pay? 38 Spotting Grand Rapids 41 Homefurnishing News 42 Your Association 43 New Stores 45 Published monthly by the Furniture Capital Publishing Co., Asso-ciation of Commerce Bldg., Grand Rapids, Mich. Acceptance under the Act of June 5, 1934, authorized April 30, 1936. FINE FURNI-TURE copyright, 1936. Eastern office: 545 Fifth Ave., New York City, phone Murray Hill 23909, S. M. Goldberg, representative. Southern office: 1WA West Washington St., High Point, N. C, phone 2152, C. C. Prince, representative. Subscription rates: $2 per year in the United States and American Colonies; $3 in Canada and foreign countries; single copies, 20 cents. f o r AUGUST, 1936 The BEST MARKET Since 1929 In Spite of Terrific Heat. . . The weather was hot in Grand Rapids during the I 18th Semi- Annual Furniture Market . . . record-breaking, in fact. Despite the blistering heat no less than Forty-Four States, the District of Columbia, Canada, South America and Austria sent one thou-sand, five hundred and sixty-eight buyers to select the season's furniture requirements at this great Market. Attendance Records Broken . . . The Market shattered all previous records since 1929. Attend-ance registered a gain of approximately 20 per cent over the preceding corresponding exposition. Business boomed. As a result of orders placed, many exhibitors found it necessary to / increase production, some adding facilities virtually doubling their output. It was the biggest, best and busiest Market since 1929 . . . a record-breaking Market in all respects. Reaffirming Grand Rapids'Leadership . . It supplied inspiring evidence that Grand Rapids furniture leadership is enthusiastically recognized and acclaimed by lead-ing stores from coast-to-coast . . . that Grand Rapids is still FIRST in every essential of furniture value and salability. Furniture Capital of America for nearly 60 years, Grand Rapids y enters upon better times and improved opportunities with its leadership more firmly entrenched than ever before. In the future, as in the past, buyers and merchandisers who are alert to today's furniture opportunities will find at the Grand Rapids Furniture Exposition the character of furniture that leads in style, quality and price appeal . . . the type of furniture that makes possible a steady increase in sales and profits. Our Appreciation! To the many hundreds of prominent furniture and department stores throughout the nation who helped make the 118th Semi- Annual Grand Rapids Furniture Market an outstanding success, y the officers, directors and members of the Grand Rapids Furniture Exposition Association express sincere appreciation. GRAND RAPIDS FURNITURE EXPOSITION ASSOCIATION We appreciate mentioning you saw this in FINE FURNITURE FINE FURNITURE THE BOILING WAKE " . . . Except for Shafer" Thanks a lot for the copy of your inter-esting magazine in which that sly rascal Shafer carries on his interminable gossip. Except for the Shafer feature, 1 like your magazine. The editorial portion is well broken up with interesting photographs, sketches and tabulations. My opinion, how-ever, is not of much value as I am of the old school of mail order men who deal only in reverse plate headlines, large headlines and comments to "Send the coupon today, Sure, SURE." P. G., Chicago. Brushing Up On Arithmetic In your July issue of FINE FURNITURE you carry an article, "The Arithmetic of Instalment Selling," by Murray C. French. We would appreciate it if you would send 25 copies of this article. R. M. B., Atlanta, Ga. We Curtsy Modestly You are entitled to a great deal of praise for the splendid issue of FINE FURNITURE. I only hope this edition is an indication of what you will be able to produce regularly. . . . I cannot help but feel that you are on the way to getting out a most successful magazine representative of the furniture leadership in Grand Rapids. L. V. M., Grand Rapids. Pleases Association Men I noticed the department, '"Your Asso-ciation and Its Activities," in the July issue and it struck me as being particularly good from an association man's point of view. Your magazine looks mighty good to us and we wish you success. G. W. R., Chicago. A About Listing Prices In regard to the slip .on the inside front cover of FINE FURNITURE, we believe the idea of quoting list prices is good with one exception. There are not enough pieces illustrated with which prices appeared. We also think it would be much better to show them with a mark-up of number-and-a-quarter instead of number. On any mer-chandise that could be sold from the maga-zine, we believe it would be much simpler and easier to make the sale if we were able to say to the customer, "In view of your patience in waiting until we ordered this merchandise, we will allow you a discount of approximately 20%." We have found from past experience that customers feel they should receive a dis-count from list price. Anyhow, we want to compliment you on the magazine as a whole, as it contains much valuable information. W. A. B., Clinton, Mass. From Mr. Seidmcm I want you to know that I am very much pleased with the manner in which you pub-lished mv annual review. F. E. S., Grand Rapids. Lauds "Customer's Viewpoint" I was quite interested to see the article on Page 21, ''The Customer's Viewpoint." I think whoever had anything to do with this paper has done a swell job and believe Miss Mclnerney has written very interest-ingly of this new phase of merchandising to the home owner. I am sure the furniture store will follow the electric kitchen pro-gram very closely, as it is allied to their own interest. R. 0. R.. Mansfield, Ohio. A Knew Jack Weaver When — The picture of Jack Weaver on the cover of July FINE FURNITURE awakened mem-ories of my boyhood. 1 was 14 years old when I met and became acquainted with Mrs. Jack Weaver. I told her of my ad-miration for her husband's work which I observed from the first-floor window of the Phoenix Furniture Company's factory. Jack had a fondness for boys, and he made me a sample turning. It was a handle with a double shoulder and a movable ring that could be shifted from shoulder to shoulder without leaving the stock from which it was turned. Shortly after this, I learned the hand-carving craft and have been in close touch with the development of furniture ever since. I have never forgotten my early ad-miration for this excellent craftsman. A. K., Grand Rapids. A Well, Roscoe, You're a Good Swimmer The first I knew you were razzing guys like myself was when I saw Dick Tandler of Collins & Aikman the other day. . . So if you slander or libel me, you also slander or libel Dick and I'm agreeable to sinking or swimming with him. R. R., Chicago. A About 19-cent Brooms Is it consistent with the name of your magazine to be publishing an article such as that written by Joseph P. Lynch in July? You advocate the merchandising of fine furniture, yet you let him poke fun at the merchant who "carries the type of merchan-dise his customers cannot afford to buy," and who "attempts to compete with stores selling higher priced merchandise" and chide him for forgetting ''that there are ten thou-sand buyers of cheap and medium-priced merchandise to one of high-priced mer-chandise." The real trouble with us is that we've been peddling too much junk at low prices. We have lacked foresight and intelligence which should convince us that a higher unit sale means more net profit. We are very poor judges as to how many of our cus-tomers can afford high-priced merchandise. We are guilty of poor salesmanship, and, while I do not advocate a high-hat, stuffed-shirt smugness, I firmly believe that we should aim much higher than making a leader out of 19-cent brooms in order to trade up to a $1.95 table. M. L. T., St. Louis, Mo. "The Livest" The last issue . . . is certainly the livest furniture magazine I have ever read. Let me wish you success in your new under-taking. H. V. C, River Rouge, Mich. Okay South Africa One of our clients in Johannesburg, South Africa, has asked us to subscribe to the American publication '"FINE FURXITURE." R. T. B.. New York. Add Listing of Prices I certainly want to congratulate you on your publication, FINE FURNITURE. The first thing which struck my eye as I opened the magazine was your little blue slip, "All prices quoted on all illustrations of furni-ture and home furnishings in FINE FURNI-TURE are number and double wholesale." For five years I have been trying to sell my manufacturers on this very thing, but each one seems to be afraid that the other fellow will steal a number from him, also the price. I tell them, "What's the differ-ence? You steal your patterns in the first place from the Grand Rapids market. And anyway, if an article goes over big, every-one is making it inside of thirty days." I hope you will be able to get the retail price marked on every cut in your publi-cation. If the manufacturers only realized that the better grade of furniture is going to. be merchandised through the smaller re-tail furniture store, there would be still more cuts and prices in trade publications. Our experience here is that the smaller dealer's overhead is much less than the larger store's, and on commendable furni-ture he is glad to take a smaller markup. Also, the quicker turnover is encouraging him to buy more and more of the better merchandise. I don't know why it is that the large stores persist in taking such a terrific mark-up on real merchandise and continue to sale and sale on crap which wrecks the rep-utation it has taken years for their store to build up. A. C, Seattle, Wash. Says an Advertiser We had a good many comments on the write-up of the Ford group as appearing in the June issue, and it not only did us some good but we feel sure it has placed your magazine in the foreground because you were the first trade publication to comment upon it. C. P., Zeeland, Mich. From a Sears Executive The July 1936 issue of FINE FURNITURE contained several articles of interest to me and I am desirous of obtaining another copy. C. J. J. Chicago, 111. So Do We Certainly think your method of pricing merchandise in both your ads and reading page illustrations is a most helpful innova-tion. It makes your magazine a real asset in the store as we can show a customer merchandise that perhaps we don't hap-pen to have in stock, and can quote a price immediately. Only wish more of the manufacturers whose products are illustrated would realize the value of this service. Keep up the good work. A. J. H., Omaha, Neb. The editors of FINE FURNITURE are pleased no end over the response to the little pricing-slip idea. It is just one of those things that we're attempting to do in the hopes of making FINE FURNITURE in-dispensible to those interested in the sell-ing of more furniture, blow it's up to you manufacturers to cooperate to the extent of furnishing all the necessary information relative to whatever merchandise you illus-trate in our pages. — The Editors. 1 1 • FINE ARTS BUILDING Netvest and Most Modern Exhibition Building in Grand Rapids Y E A R ' R O U N D E X P O S I T I O N S DAY o r N I G H T Your product shown in the F I N E A R T S B U I L D I N G , Grand Rapids, is on display in a "hotel" for merchandise. Coustructed for furniture display, it is the only building in Grand Rapids devoted exclusively to furniture exhibits. Floor arrangement, lighting, ventilation and the highest type of general service is conducted in the interest of the furniture and house-furnishing exhibitors. The FINE ARTS BUILDING is in step xvith Three-quarters of a Century of Progress of the Grand Rapids Exposition. FINE ARTS CORPORATION operating FINE ARTS and PANTLIND EXHIBITION BUILDINGS FINE FURNITURE LUXURY offers CHAIR of the MONTH ,-v A New Promotion Plan that Multiplies Profits For September, LUXURY features the BEAVER-BROOKE Lounging Chair, perhaps the greatest chair value ever offered. Check the features below, and then consider the price . . . ONLY $42.50 EACH RETAIL (Sold only in pairs — 2 in a crate) For September ONLY. NO REPEAT ORDERS AFTER SEPTEMBER 30. Terms 2% 10 days, net 30 days. V CHECK THESE FEATURES: • Hardwood Frames ® 100% Curled Hair Filling • Mahogany Legs ® Full Web Base • 50/50 Down and Goose • 8-Way Tie Feather Cushion © Quilted Brocade • Choice of 6 colors, Gold, Wine, Green, Rust, Blue, Brown How the Plan Works Each month, beginning with September, LUXURY will concentrate volume production on one chair incorpor-ating style and construction superiorities that make it an outstanding value. Designs will not be duplicated for successive months. By concentrating on one design, prices can be set at almost unbelievably low figures, assuring rapid sell-outs in your store. Take advantage of this plan to boost your sales and profits to record-breaking highs. Free Newspaper Mat Service Write ior cover samples and details LUXURY FURNITURE CO. GRAND RAPIDS. MICH. s No. 530 OCCASIONAL TABLE Original Ideas . . . New Designs . . . Novel Use of Woods . . . Carefully Graded in the Right Price Range. Inspect our novelties — compare them with others — and you will find they possess qualities that are necessary to make satis-factory sales. CHICAGO SPACE 741-742 A M E R I C A N F U R N I T U R E M A R T NEW YORK SPACE 804 N E W YORK F U R N I T U R E E X C H A N G E MARTINSVILLE NOVELTY CORPORATION MARTINSVILLE, VIRGINIA We appreciate mentioning you saw this in FINE FURNITURE f o r A U G U S T . 1 9 3 6 NOTICE To Owners of Retail Stores, Manufacturing Plants and Jobbing Houses If you want to retire from business — liquidate your mer-chandise stocks, fixtures and equipment, FOR SPOT CASH — collect accounts — and where desired, lease your building — Write, wire, phone or mail coupon below for full details of our NEW PLAN of liquidation, now being used by some of America's largest retail, manufacturing and wholesale houses. The plan will be sent free of obligation on request — all correspondence and results of our plan will be held in strictest confidence. GRAND RAPIDS LIQUIDATING CO. Liquidators of Retail Stores, Manufacturing Plants and Jobbing Houses FIRST FLOOR PENINSULAR BUILDING GRAND RAPIDS, MICH. GRANE RAPIDS LIQUIDATING COMPANY, First k'loor Peninsular Building, Grand Rapids, Michigan. Gentlemen — Please furnish us, free of obligation, details of your new Liquidation Plan. Please check below. • HAVE REPRESENTATIVE CALL • MAIL DETAILS OF PLAN Firm .,_ Street \ City State ,.]. Address reply to ^., PLEASE CHECK We want to liquidate • Merchandise • Fixtrres • Collect Accounts • Lease our building We appreciate mentioning you saw this in FINE FURNITURE FINE FURNITURE • Displays in the Waters-Klingman building are spacious, well lighted and ar-ranged for maximum convenience to buyers. i n 100% Buyer Attendance Yes, every buyer who comes to Grand Rapids makes at least one visit to the Waters-Klingman Building. The reason is quite obvious. It is because 50% + of Grand Rapids Exhibits are housed in WATERS-KLINGMAN BUILDING Exhibitors . . . ALLEN CHAIR CO. ARCADIA FURNITURE CO. B. & J. FURN. MFG. CO.] BARTON FURN. CO. J. BART UPHOLSTERY CO. BECHTOLD BROS. UPH. CO. BOBB FURNITURE CO. BROWER FURNITURE CO. BROWN BROTHERS CO. COCHRAN CHAIR CO. CONANT-BALL COMPANY DOEZEMA FURNITURE CO. DONNELLY-KELLY GLASS CO. DUTCH WOODCRAFT SHOPS EAGLE-OTTAWA LEATHER CO.! ESTEY MFG. CO. FALCON MFG. CO. FICKS REED CO. FINE ARTS FURNITURE CO. FRIEDMAN BROS. GRAND LEDGE CHAIR CO. G. R. FANCY FURN. CO. G. R. BEDDING CO. GRAND RAPIDS LOUNGE CO GUNN FURN. CO. HART MIRROR PLATE CO. HERMAN FURNITURE CO.? HERRMANN LAMPS, INC. HOLLAND FURNITURE CO. JAMESTOWN LOUNGE CO. KOZAK STUDIOS KRUISSINK BROS. KUCHINS FURN. MFG. CO. LENTZ TABLE COMPANY LOEBLEIN, INC. H. Z. MALLEN & CO. MANISTEE MFG. CO. MENTZER REED COMPANY MURRAY FURNITURE CO. F. A. NICHOLS CO. PENN-EASTERN FURN. LINES PIAGET-DONNELLY CO. RAND-McNALLY & CO. RED LION FURNITURE CO. RED LION TABLE CO. ROCKFORD CHAIR & FURN. CO. SHAW MFG. CO. SKANDIA FURNITURE CO. CHARLES R. SLIGH COMPANY THANHARDT-BURGER CORP. WARSAW FURN. MFG. CO. WEST MICH. FURN. CO. W. F. WHITNEY CO. WILLIAMS-KIMP FURNITURE CO. WOLVERINE UPHOLSTERY CO. WOODARD FURNITURE CO. We appreciate mentioning you saw this in FINE FURNITURE f o r A U G U S T , 1 9 3 G NINE ROUND ONE1 A good-natured battle of industrial giants will soon spawn a multiplicity of lesser skirmishes along the entire •furniture retailing front. We refer, of course, to the general activity aroused by Berkey & Gay's robust reincarnation. The other "giants" are notably Luce and Irwin. The latter's tieup with a movie producer in extensive magazine adver-tising is especially interesting. Incidentally, we believe this national campaign of Irwin's is certain to benefit the entire industry. It will help the retailer because he has long needed—but only really recog-nized— the prestige and pulling power provided by a trade-mark or definite identification familiar to the general public. It will help the manufacturer because it may induce others to sharpen their own merchandising wits in order to attain a similar objective. This show of spunk among furniture manufacturers is a most encouraging sign. More power to all the combatants who will glorify old and established new furniture trade marks. ff HOW MANY MARKETS? Because it's regarded as pretty good "filler" editorial any-time, anyplace, it probably is fitting and proper to comment here and now upon the how-many-markets-per-year contro-versy. Any furniture magazine that doesn't discuss it at one time or another in its career just isn't a full-fledged furni-ture magazine, that's all. So we'll up and get it over with once and for all while we're still fledglings. When one buyer in one store in Oskaloosa or Tuckahoe takes a notion in April, August or February to go and see a manufacturer's line in Chicago, Grand Rapids or Jabipp, he's going there and he's going to see it. This incident auto-matically creates what is called an "informal market". When Mr. Oscar from Oskaloosa tries it again, he is surprised to find practically ALL the display spaces in that market center are open for business. Thus is born a "formal" market. Manufacturers can resolute and whereas from now until hell freezes over — there still will be as many markets a year as a reasonable number of buyers will attend. We appreciate the viewpoint of the Southern manufacturers and the James-town crowd, because it's an expensive proposition for them to show in a distant exposition as well as in their own local markets. But after all, there isn't much they can do about it, retailers being what they are. We believe the fairest arrangement, and one that would involve a minimum of bickering and expense would be the shortening of all markets to a week or ten days and the same arbitrary dates for all of them. There! We've written an editorial about the number-of-markets- a-year situation, and the subject is covered for a lifetime as far as we're concerned. ff FETISH Three Lights on a Match, Friday the Thirteenth, and Sum-mer Refrigerator Sales Effort have been, and still are, re-garded with about equal logic as things to be avoided. Somehow we have always harbored the ridiculous idea that it's strange, stores can't sell electric refrigerators when people's tongues are hanging out a foot and the butter in the chest where ice is supposed to be resembles Mobil oil A. We have been laughed to scorn for our ignorance on the subject of Summer Slumps, when all the best merchandising Though other pages bare the minds Of many men, the credit or The blame I'll bear for what one finds On this, Page Nine.—The Editor. brains of the country are convinced that the peak for refrig-erator sales should be and is in April, May and June. So it must be merely accident when, with raised eyebrows, General Electric reports in a press release "Refrigerator prospects, who postponed buying in the Spring . . . have been turned into purchasers as a result of the heat wave. In Detroit and certain other cities. . . salesmen called back in extremely hot weather and in 90 per cent of the cases were able to close the sale with one call." Lay it to the heat wave if you like, but if I 10-degree tem-peratures will sell 90%, it's reasonable to suppose that a nor-mal 85-degree might at least close 50%. ff RABBIT KICKS LION We know at least a couple furniture departments in de-partment stores whose floors this Fall are going to be almost as empty as their merchandise managers' heads. Justice takes strange ways its wonders to perform, or some-thing like that, and the cumbersome open-to-buy system that ties the hands of the department store buyer happens, in this instance, to have created a swell opportunity for the furniture merchant . . . a real chance to lay it over his de-partment- store competitor like a tent when it comes to mer-chandising smart new furniture this Fall. The furniture dealer came to market and placed a whale of a lot of orders. The department store buyer, fairly well stocked after purchases at the May markets, either thought it wasn't necessary to take on any more at the July show, or had orders from his MM to lay off. Consequently he's going to be in a picklement when he tries to get merchandise and can't. Funny situation for him . . . he hasn't been up against that for years and years. Here's once when the heavy artillery of the department store is going to finish a bad second to a smaller but more mobile force — the furniture store. ff THAT BLOND Don't treat too lightly the blond amazon that appeared at the July markets. She has really developed since January when she first made her appearance. Nor does she confine herself to Contemporary, but steps right into the Traditional field with more than a mere rustling of skirts. You'll find her strutting her stuff in mahogany, walnut, elm, maple and birch, running under the guise of Queen Anne, Chippendale and Colonial. She should be a hot number for Fall selling. The big stores are featuring her for window and floor dis-plays and many are the stores that report requests for the style. How long will she hold court? Who knows? The whispering campaign against modern that was insti-tuted in May took a grand nose dive during the recent markets. As a matter of fact, cheap modern appears to be replacing the super-ornamented borax styles of the twenties. Cheap Contemporary furniture, enhanced by thoughtful de-signing, is actually leading sales in the big cities. In the upper brackets, but in slightly different contour — serpentine fronts, and low relief carving — you'll also find plenty of activity. Kern Weber's influence will be felt, though many will snort. Top price modern must stand on its own feet. It will be different and far more interesting. ff 10 FINE FURNITURE (Pride1- • • • No. 730 Sofa. 34" high, 36" deep and 78" long . . . . a n d PRICE PRIDE in beautiful merchandise that builds prestige is not enough! But PRICE that permits of attractive profit on a sure and steady volume, PLUS the pride that you, your salesmen and your customer share in distinctive living room pieces of quality—that's a v/inning combination! Smartness and style supremacy of Morse upholstery have long been taken for granted. Our hard-won success in bringing MORSE MASTERPIECES into your most profitable price brackets. RALPH MORSE FURNITURE CO. These Morse men to serve you JOE N. BALL RALPH D. MORSE FREDA. NELSON CHRIS PERKINS GEORGE F. COLLINS N. H. BRYANT JOSEPH GRISWOLD, JR. GRAND RAPIDS MICHIGAN We appreciate mentioning you sn:r this in FIXE FURNITURE f o r AUGUST, 1936 11 Realizing the futility of attempting to cover intelligently and completely the thousands of homefurnishing displays operating at a market such as the one just closed, the editors of FINE FURNITURE have indulged themselves to the extent of reporting only on those exhibits that they were able to regard conscientiously as outstanding. Omission of lines does not indicate lack of merit, but rather an absence of endurance and time on our part. It was a great show, and in the September issue we're going to present a pictorial review of as many of the outstanding groups and individual pieces as it is possible to assemble. We hope they'll refresh worn memories and stimulate re-orders. GREETINGS, ladies and gentlemen of the furni-ture audience. . . Salutations to those who came, saw and bought . . . condolences and regrets to those who were forced to stay away. You missed a great show. From the reports of the various market regis-trations over 50% of the furniture buyers in the coun-try were in attendance. Orders were placed. Furniture was sold. Loads of it. Manufacturers now are worried about getting it out. Dealers are wrinkling their brows over the possibility of fast-selling patterns being dis-continued and replaced by "similar" numbers—at an increased cost. We hope you department store buyers who thought you'd wait until early fall to place your orders, won't be too disappointed when you can't find any merchandise at any price suitable for Fall selling. . . Congratulations, furniture store buyers, on your fine representation, your sagacious broadening of purchas-ing budgets in preparation for a record-breaking fall and winter. Felicitations, Mr. Manufacturer and your designer, for developing salable merchandise. Merchandise carry-ing actual values in quality and style that can be turned into profitable business. Now let's take a flying review trip around the furni-ture markets in Grand Rapids and Chicago, hit the By ROD MACKENZIE Editor, FINE FURNITURE high spots and see some of the homefurnishing lines exhibited at the greatest market in 7 years. We'll transfer you now to our Chicago announcer waiting in the American Furniture Mart. Take it away Chicago! Okay, Grand Rapids • Here we are in the lobby of the American Furniture Mart. Someone just said it's 110. What a crowd. Smith Cady's Mart Daily screams the opening day's score — 3254 buyers registered. Nearly equalled the entire two weeks' show in 1932. . . Let's drop into the Landstrom space. Mr. Alclntyre, what's new? You've increased your open stock Georgian grouping with a new board and banquet table? Fine! The table is composed of a drop leaf and two consoles, with carved corner legs. The entire group retails for $395. French Provincial is gaining strength again competing with 18th Century English for preference in the top price ranges. Here's a char-acteristically quaint butternut bedroom suite retailing for $229. HJS* I 12 FINE FURNITURE Clark Equipment Co., manufactures this air-conditioning unit for an office. It was featured in the homefumishings exposition in the Mer-chandise Mart. There's Jim Lynch, president of the B. F. Huntley Co., and here's one of his popular suites, a Louis XVI bedroom group retailing for $139 for four pieces. A well-designed Chippendale open stock grouping, walnut or mahogany, retails ten pieces for around $189. This suite had a good play. Perhaps George Pelgrim of Bay View Furniture Co. has something to say. Yes, sir, George has a new typewriter desk built for a living room that will take a standard size typewriter, retailing for $29."i'5. And a curved drawer front, modern kneehole in walnut for $29. Entire cutting reported sold out in three days. . . Here's something novel. A revolving window display showing four pieces of a bedroom suite. It's the Camden Furniture Co. They've been hot, featuring modern, finished with the effect of fancy veneers accomplished through a special staining process. Retail price range runs from $29 to $89 for three pieces. Listen to this! One suite priced at $49, over 4000 suites re-ported sold the first four days of the market. . . Virginia-Lincoln Co. took advantage of the S. S. Queen Mary publicity wave and developed a show suite especially for the mar-ket. Here it is. Modern, in acacia Wait a minute! What's goin' on here? Looks like a first-night crowd. It's theThomasville Chair Co., space Let's see if we can squeeze through so we can have a look at this popu-lar line. One interesting note is the effort to style-up into higher price brackets. Here's a good example. An 18th Century dining room group with breakfront cabinet, swell-front console buffet and ladderback or shield chairs. Retailing, 10 pieces for $239. And Here's a "Blond" • The first we've seen. But the market is load-ed with them. In fact blond suites are affording one of the highlights of the season. Mahogany, maple, elm, beech. This Thomasville one is hot. Mahogany for $129. Back Robert E. Pierce, dis-playing his line of novelties in the Mer-chandise Mart, did much with his covered wagon styles, espe-cially in Hollywood, as Patricia Ellis proves in the illustration of the glider(?) u clusters and prima vera, with carved head board and veneered bases, selling retail for $159 for four pieces. The entire group sells for $550. American Batesville, displaying in the Mer-chandise Mart, stopped 'em with this modern suite. The combination of glass and unusual woods and the huge mirror for the vanity was featured at the homefurnishing show. And they said it was a blond market! in the volume end of the line is a mahogany bedroom, four pieces for $162. . . Do you need a kneehole typewriter desk? Here's one in the Karges line for $30. . . Who said modern wasn't selling? A Survey of the American Furni-ture Mart shows the style to be 50% ahead of last year, leading 18th Century merchandise which gained about 1%. Ah, here's a novel development in contemporary suites. This Williamsport Furniture Co. three-piece bedroom group in Myrtle cluster for $246. The feature being the combining of the vanity and chest in one unit. Smart idea for small homes and apartments. Mr. Wiener of E. Wiener Co., has a smart merchandising idea in a group of eight davenports, any one in the collection retailing for $110. Well styled. . . Here's another mod-ern line at a price. W. M. Bassett Furniture Co. From the crowd and the way the salesmen are writing orders the line must be right. How's This? • Modern, decorated, with six-leg or pedestal table, eight f o r A U G U S T . 1936 13 pieces for $119. Here's a modern bedroom in avodire, clean lines, four pieces $149, or an oak group with a dusty finish, retailing at $89.50. Let's make Showers Bros, space. Jack Dillon is busy writing orders so we'll look around. Just over-heard a party say that this new maple five-piece living room group is very popular. It retails for $89. Here's a modern dining room suite that appears to be creating a stir. Solid walnut, with walnut and metal hardware, six-leg extension table, retailing for $98. . . We're going to take a hitch in our belt now and wade into the Saginaw Furniture Shops line. It's tremendous. Well-styled and salable. We won't bother the Gaines boys. Perhaps Oscar Perry can give us a little informa-tion on some of the high spots. Modern again. An outstanding suite. But this time the waterfall effect has been discarded for serpen-tine fronts. Hardware is eliminated, each drawer being provided with a concealed groove. The beds have scroll tops. Shown in walnut and also cream and green enamel, four pieces approximately $250. Another modern bedroom done in holly, again with the hardware eliminated. The drawers form a center panel, pedestal effect. A pier mirror is employed on the vanity which also has revolving cabinets. The group is available also in rosewood and harewood and retails at $198 in holly. Modern, modern, modern, all over the place. But here's a hand-some Chippendale bedroom ensem-ble. Generous proportions, reeded pilasters and curved posts. Four pieces at $225. A group of 18th Century dining room suites received much attention. The chairs are par-ticularly fine, many of them being true copies of Chippendale and Hep- From the West Coast comes the suzy-Bar (and company) fea-t u r e d in the Los Angeles Furniture Mar-ket. It is an adaptation of the Lazy Susan, re-volving top table. The large plate holding the hor's-d' oeuvres re-volves. The lower tray is removable, providing space for cocktail shaker, glasses and in-cidentals. E. D. Tayler, Pasadena, Calif., is the manufacturer. plewhite models. Very well executed. But let's be on our way • Another lively space. Tennessee Furniture Corp. with an attractive open stock grouping of 20 pieces in American Georgian. Buyers seem interested because three pieces can be retailed for $69. That, apparently, is a new low for this type of merchandise. boudoir group, Chippendale style in damask, including a chaise longue at $59.50; wing chair, $35; love seat, $55; arm chair, $22.50; longue chair, $35; side chair, $17.50 and a bench at $15. Here's Leo Jiranek, who designed the Heywood-Wakefield line. Per-haps he can give us a few tips on what Ray Reed is doing with this great line. Just what we thought. More modern. And blond. Jiranek has developed a birch bedroom group with an Oriental motif. Unusual pulls supply an additional decorative note. The group is named "Zephyr." The maple line has been strongly augmented and officials re-port unusual interest. . . We'd bet-ter stop in at the attractive space of the Mersman Bros. Plenty of activity here. Just glancing casually over some of the items I see a smart drum table for $15.90 and a lovely drop leaf for $16.50. Occasional modern tables, lively and unique. Priced to move off the retail floor. Let's hear what T. Austin. Finch, president of the Thomasville Chair Co., has to say about the activities Sikes Co., Inc., pro-duces this permanent-appearing, yet port-able maple bar. With three leather stools it retails for $175. Dis-assembled it occupies a minimum of space. Here comes that blond again • This time Kling Factories presents it, in solid bleached maple. It's a clean, unembellished suite and priced to retail for three pieces at $79. A good response is reported on this number. . . Let's give the dogs a rest and sit down in one of these promotional chairs of Indian Splint, Inc. Solid mahogany occasional types, retailing at $19.75, Sleepy Hollow modernized, $29.50; plat-form rocker at $39.50. Then there's a seven-piece solid mahogany at the summer market. . . Go ahead, Mr. Finch. . . "The situation is the best since 1929 and for lines offer-ing best values in popular-priced merchandise there is an opportunity to break all records. Our own com-pany's 1936 dollar volume is already proceeding at a level approximately 45% over 1929, which means more than double the number of pieces of furniture because of the higher purchasing power of the dollar. People are in a spending mood as compared to 1932 and 1933. They 14 FINE FURNITURE have confidence in me future. They also realize that commodity prices must rise. Merchants have bought sanely without an attempt to specu-late. We are on the threshold of a wonderful season's business." Thank you very much, Mr. Finch, for those words of encouragement and confi-dence. Folks, were going to swing you back across Lake Michigan where Grand Rapids is breaking records for heat and furniture sales. Here we come, Grand Rapids ! Okay, Chicago! • How'd you like it, folks? Hottest day since ole "Deacon" Haldane made the first piece of furniture in Grand Rapids, 100 years ago. And a hot market, too. Let's take a stroll around and see what really makes a furniture market click. Here we are at the Keeler Bldg. . . Hello, there's Jimmy Ryskamp, manager of the building. Hi, Jimmy! What do you think of the market to date? Tell the folks! . . "Started slow here but is developing into the best since 1930. Buyers we haven't seen in years are coming back to Grand Rapids. And they're buying . . and they're buying in the better brackets." Thank you, Jim! Elevator! • Let us off at the Kit-tinger space. An interesting French Provincial bedroom here, done in bleached walnut. Notice the ex-quisite high-lighting. Unusual chest, with compartment for men's shirts. Kittinger is strong in 18th Century dining rooms in mahogany at this market. Look at this one with drop-leaf table—a Wallace Nutting re-production. Will retail for about $100, and this Sheraton board to sell for $30. Kittinger calls it their "Betty Laughley" suite and it's go-ing over well. Let's drop in on Tom Kindel. There he is with Jack Bowen, talk-ing to a customer. Well, let's just amble through and give the line the once-over while he's tied up. Km-del's finishes are their boast. Claim they can't be equaled. Here's an educational exhibit to prove it. Look, you can scratch this gloss}' mahogany and it won't even show. See this Chinese Chippendale bed-room with gold floral decorations on black background on the bed and repeated on chest and vanity. Four pieces to retail at just over $200. A line of armchairs to retail for $35 to $45 is an innovation in the Kin-del line. The stupendous Baker line is next. . . They're featuring Kem Weber's Modern line with pewter inlays on blond woods. Very effective! Groenleer-Vance, they say, are go-ing to town with this new Provincial suite in walnut. Retails for just over $200, four pieces. A French peasant wouldn't exactly feel at home in that bed, now would he? Here's Fred Nelson • Greetings, Fred! How's the Ralph Morse line going.' Even better than you ex-pected. Show us those English lounging pieces that are the real McCoy. Boy. did you ever sit in anything so comfortable? Retails for $139, all hair and down filled, sateen cover. But what a lifetime of loafing that would be ! Did you ever see such a well-styled line of tables.' \ es, it's the Paalman line. Harry Paalman tells us they are going places this mar-ket with their No. 2805 cocktail table and their No. 101 hospitality table. There's Bill Bowkamp of Luxury. Hot, isn't it. Bill? What? Buying is hot, too? Great! This is a great line of 18th Century wing chairs you're showing! See this one, with double-stuffed seat, down-filled and Chippendale legs, to retail for under $40. Nice going! Luxury construc-tion is making a hit with buyers, what with posture seating, full-web seats, hardwood frames. Kellctr Stem, to show us the proud-est oak line of Jacobean, Tudor and Gothic in America. The Grand Rapids Bookcase & Chair Co., of course. Here's a refectory table with four chairs, buffet and server that's new at this market. It re-tails for $250. Smaller, with less ornate carving, there's a hint of modern in this design, although it is basically Early English. Vander Ley Bros. • They certainly are clicking with their distinctive Seth Parker and Anne Hathaway chairs. Priced just right for better promotional selling, they're going like hot cakes. . . Victorian repro-ductions, in which Vander Ley spe-cializes, also are being well received by the trade. Well, got to be going! • All set for the Waters-Klingman Bldg. . . First stop, Bechtold Bros. Some of the best quality and the smartest styling we've seen in upholstered pieces, and they've lined up their prices to suit the retailers' best brackets. Eighteenth Century styles are be-ing accented here, with lots of big, overstuffed English pieces. Want a cookie? • Take a handful. We're in the Hekman space and there's Henry Hekman himself. New president of the G. R. Market Ass'n. A Centennial special . . . and every Grand Rapids manufacturer is featuring at least one Centennial number . . . is a curved lamp table, 18th Century design, to retail for $24.95. Here's something novel. A swing top dinette table with buffet cabinet underneath. So many smart tables, in fact, that it's hard to praise one above another. Karl Schmidt's done a swell job of de-signing here. There's Vance Mapes • Executive of West Michigan Furniture Co. Boy, look at that blond bedroom suite. Primavera, waxed finish, modern design, it will retail for just $200. Lot of interest reported in the Blond maple suite with pegs, cleats and long wooden drawer pulls. Grand Rapids Bedding Co. Here's a new one. It isn't exactly a bed-davenport in the accepted sense. Opens up into either a double bed or twin beds, with in-ner spring mattresses and bedding compartment. Retails at just over $100. Andy Mouw reports that the first cutting is all sold up, and that they are having the best market in history with the rest of their line. Bill Burke, as I live and breathe! You're doing a swell job, for Estey, Bill. These are your 20th Century groups by Donald Deskey, eh? Very well done! Fine detail in these 18th Century reproductions. That "Cripplegate" series, a Hepplewhite design, shows French influence. In mahogany, of course, this bedroom retails for just under $300 for four pieces. Phil Cornelius, in the W'olverine Upholstery space. He's featuring 18th Century reproductions, with a French sofa covered in mulberry brocatelle that's getting a lot of orders. Carved chestnut frame. A fine representation of well-designed modern upholstery here, too. Bobb Furniture Co. of Kalamazoo is doing very well with this modern vanity suite, No. 1006. It's made of harewrood veneers, yet it's conser- (Please turn to Page 39) f o r AUGUST. 1936 15 furniture Frolics Y/W-TIN. K v SO, ^ ' HOB ISTEP-WHAT THEy you OOT SOME John A GILMO&E DEAN OF THE SoUTHEP-N Menry HERMAN OF T4EK/MAM, HERMAN ASD HEKMAN , OF GRAND CAPIOS , MAKE &ISCUIT5,F5-USKS AND PUP-NITUP-E THE N&\W RA-BSIOENJ OF THE 6 R NUHICH H6 ORGANIZED IN 19IX./INDAS SECP-ET/4P./- ITS ACTIVITIES E-VER. SINCE — \JJHO \s PRESIDENT OF THE SOUTHERN FUP-NITUP-E AND D. F. HUNTi-E/ IS NOTHING J I M U/OULD DO T«AN H'S . EXCEPT CrOI-p AND WATCH CrAMES. IN JULY, TOE J-.FISH FUP-NITUP-E Co TOL-D Mi!t0n F I S H TO STICK HIS FEET UNDEP- THE LA PP.ESI06NTS DESK AND \ B E C O M E HEAD MAN OF THE COMPANY STOPEJ, IN CHICAGO o a when we buy UPHOLSTERED FURNITURE by RUTH McINERNEY The true English lounge chair shown at the top of the page is made by the Ralph Morse Co- Grand Rapids. It is hair and down-filled and retails for $139 as shown. Below it is a graceful chair suitable for women. Made by Schoen-beck. Grand Rapids, it is covered in blue damask, filled with hair and down, and retails for $50. Another feminine chair by Schoen-beck, barrel style, in mahogany finish. A leather chair by the Sikes Co., Inc., of Buffalo, is styled in the Modern man-ner. It is a $42.50 retailer. Chippendale chair also in leather, with mahogany frame, is shown at the bottom of the page. It is made by Schoen-beck of Grand Rap-ids and retails for $75. •"PEN years ago a family pur- _L chased a parlor suite at a fair price from a furniture house which has since been sent to the limbo of lost business by the Better Busi-ness Bureau. "Twenty year guarantee, madam." said the merchant. "Look! We got the guarantee actually stamped on the back of the sofa." Two thousand suites with a simi-lar guarantee were sold by the firm. Within four years, when these two thousand families, noticing that the springs of the chairs were giving out and the fabrics breaking through in spots, confidently turned the sofa upside down to uncover the guarantee, they discovered that the statement had been thought-fully written in disappearing ink. Nothing but a faint gold-edged space was left of the guarantee. Recently, I had an opportunity to interview a number of the fami-lies gypped. Not one of them had purchased a single piece of uphol- The Federal American sofa at the bottom oi the page (left) is made by the Wolverine Upholstery Co. of Grand Rapids. With down cushions, it retails for $168. At the right below is a rich Sixteenth Century davenport with adjustable arms. Covered with imported fabrics, down-filled cushions, finished in antique oak. It is made by Century Furniture Co., Grand Rapids. THE CUSTOMER'S VIEWPOINT stered furniture since. And ten years had passed. What did they do about the bargain furniture? An upholsterer had patched it up, and a slip-cover maker had made smart sets of materials that cost very little and could be kept fresh and clean easily. The big slip-cover business done dur-ing the past two years covers a vast multitude of sins — and bargain furni-ture. It also covers the increased ad-vertising costs of legitimate houses who are forced to pay and pay and pay for the business methods of their con-scienceless competitors. You can outwit the slip-cover habit of housewives by again build-ing up the quality of your merchan-dise right from the bottom — begin-ning, say, with the frames of the upholstered furniture you sell, and continuing right along to the fabrics. If you do sell good merchandise, you have everything to gain by tell-ing the whole world and his wife — especially his wife — all about it. Housewives are now buying scienti-fically. If they don't carry an actual score card in their hands, they nevertheless mentally check off frames, webbing, springs, twine, fill-ing, fabrics in the upholstered, and other furniture they buy. Why is it good? And what facts would we like to know about it? Here are a few: Frames • Of rigid construction, made of well-seasoned hardwood I - I . . ] • • I ' . • . i i M . | i , . ,. ;, i . V ' for AUGUST. 1936 Namm's furniture depart-ment, Brooklyn. N. Y., regularly features educa-tional exhibits in show windows. This one shows how living room suites are constructed. Namm's have been a pioneer in the educate-the-public trend. joints double doweled with braced corner blocks. Guaranteed against defects. Made of wood averaging V/2" thick. Glued joints, screwed corner blocks. After a lesson like that, with your salesman pointing out each detail, your customer will begin to see why it pays to buy the best in the house. Such a frame makes for sturdy furniture. Webbing • Sag-proof features. Bottom webbed with 3^>" wide tightly woven jute, closely inter-laced, further reinforced with a steel banding. Webbing tested by United States Testing Bureau, or others. Springs • Further facts that indi-cate sag-proofing, such as heavy gauge tempered steel coils, made from fine high-carbon premier wire which made for greater resiliency and longer life than any other type of spring used in upholstery work. Each spring tied eight times with U. S. Government tested twine of hemp, sewed to webbing to hold them securely. The twine is even dry-rot resisting. Spring Covering • Of ten-ounce India-woven jute cloth which pre-vents seepage of filling. Or material of heavy cotton, or springs encased in heavy muslin with burlap to pre-vent spreading and obviate noise. Fillings • Of new materials? Horse-hair filling is strong and resilient. The better quality is long, does not slip through or lose resiliency soon. The moss used in the less expensive sofas may lose its springiness in time, may crumble and mat. Cotton alone will pack down into an un-resilient surface. The customer soon sees that it is more economical to spend a little more. But if she does purchase the cheaper product, she knows exactly what to expect of it. A layer of cotton is used over the horsehair, insuring a smooth surface and protection. Then the muslin covering which adds further reinforcement. Fabrics • The woman with a large family of young children will appreciate learning which fabrics do not show wear. Furthermore, it ought to be the duty of the sales-man to learn whether the fabric and color are suitable for the room in which it is to be used. His expe-rience will prove valuable in select-ing the right shades to harmonize with furnishings already in the room. Often, considerable tact is necessary in getting the informa-tion for many housewives are un-aware that there are professional interior decorators among the sales staffs of furniture stores. Adver-tise the fact that your salesmen are qualified to recommend interior decorations. Pillows • Down-filling with an explanation that down that con-tains more than 10% feathers may not be termed down. Yet an 80- 20% is satisfactory. Some feathers are necessary to hold the down. Encased in down-proof ticking. Questions running through the mind of the average customer can be answered with definite construc-tion details as above — will the furniture keep its shape? Will it re-sist moths or attract them? What are the sag-proof features? How can it be kept clean? Appearance. Comfort. The home-maker unconsciously relates the quality details to these two evident facts. She doesn't give a hoot about the number of springs or the kind of twine used to tie them, so long as it refers to some manner to appear-ance (which is really continued durability) and comfort (mostly durability). Women Are Short • In designing furniture, manufacturers will do well to take into consideration the fact that most women are short. Also that they prefer to look grace-ful while sitting. The fad of sofas which cause the occupant to sink to the floor with his knees touching his chin fortunately seems to be passing. But no one can tell when a modernistic designer, believing that he is soaring in the stratosphere of sophistication, will coax some manufacturer to turn out a line of goods that make occupants look de-formed. Meanwhile, thousands of short-legged women continue to fidget uncomfortably on the edges of sofas or upholstered chairs. And if you don't believe that has an effect on the market, remember that it's the woman of the house who has the say about furniture. A housewife who has never known the luxury of a properly sized uphol-stered chair will not feel much urge to purchase any. And most living room pieces seem to be built for men. A woman can scarcely be expected to get excited over buy-ing an article which she knows will never give her any comfort. If you carry a line of woman size mer-chandise, call it to her attention. The more you tell us about your goods, the more we will want the better quality, the less we will be likely to expect the impossible from cheaper items, the more we will be able to point out these details to visiting friends who are your potential customers. 18 FINE FURNITURE DIRECT MAIL IS BACK on the JOB by K. C. CLAPP Merchandising Editor, FINE FURNITURE 'T'HAT furniture will come in for a large slice of the i . public's buying dollar this Fall is strongly inferred by surveys, various and sundry, of the manner m which the soldier's bonus is being used. Estimates of the portion of Uncle Sam's June gift to ex-service men which will be, is being, or was spent on furniture and homefurnishings run from 18 to 35%. It's no sloppy reasoning to go on from there to the conclusion that the majority of other citizens are also clear down to the springs on their davenports and sick of looking at tables and chairs tied together with wire and binder-twine. With even slightly improved in-come, the Missus is hell-bent on replacing her depres-sion- dented furnishings with the first bit of "velvet" she can coax out of the old man. How are we going to pull these ready-to-buy, these anxious-to-buy women into the store? That's going to be one of the biggest immediate problems and the de-partment store will surely beat the furniture dealer to the punch if he depends solely on luck and ordinary customer-traffic to boost volume and to move more room outfits and complete home jobs. Advertising * Much of his success from now on will depend upon advertising. But, with increased lineage >$£ *** '4 KC: "To save wear and tear on the retailer's cerebrum, about the best answer to the mail-ing- piece problem is a suitable, inexpensive store paper . . . sent out regularly to a pre-ferred list of the store's customers." in newspapers and with competing commodities, from beer to brassieres, crowding his ads farther and farther into an off corner of Friday's Evening Squawk, how can he make his refined voice heard above the rabble? It can be done—but not easily in newspapers. It seems to me that now is a propitious time to do a job with direct mail, and when I say direct mail I don't mean statement-stuffers. Unfortunately, most small and medium-sized stores neither can afford nor are they competent to do the right kind of job with mailing pieces, and in most cases these attempts, sporadic and unplanned, are unproduc-tive in the extreme. I saw a typical furniture store mailing piece this morning, and I'll bet it cost the mer-chant a pretty penny at that. The center spread had a blurry photo, taken about 1913, of the store's main furniture floor, another of the floor-covering depart-ment, two horrible etchings of boraxy overstuffed three- Typical pages oi one store publication that is now available to stores at a very mod-est price. Most of the merchandise shown is in medium to low price ranges. Copy is direct selling talk, tied up effectively with brief articles on room arrangement and understandable d i s-cussion of furniture periods. It is eight pages, printed in let-ter press on enamel stock and uses fine-screen cuts. f o r AUGUST, 1936 19 piece suites and a lot of printed yakimashi about how anxious this particular store was to be of service and what swell-looking displays they had. That was sup-posed to make the customer who got it all itchy to replace her sway-backed dining chairs and buy a new rug for Johnny's bedroom. Store Magazines • To save wear and tear on the retailer's cerebrum, about the best answer to the mail-ing- piece problem is a suitable, inexpensive store paper, magazine or house-organ prepared by an outside organ-ization of furniture-retailing experts, bought in bulk by the merchant and sent out regularly to a preferred list of the store's customers—accounts that were good, but have been closed, accounts that are alive and that are capable of paying for add-ons, prospects that are known to have adequate incomes, etc. Every store has such a list. The Century Associates, one of the smartest group of retailers in the country, have seen the hand-writing on the wall, are convinced that now is the time to do effective work with store magazines, and have just begun to publish them for their members. The Grand Rapids Furniture Makers' Guild, with its 300 member stores, is doing an outstanding job with its magazine, The Stylist. Both the Century pub-lication and The Stylist are available only to a limited number of stores and, in the case of the latter publi-cation, the cost to the member store is rather high because of the superb quality of the book. Cost Prohibitive? * Cost, in fact, has been a serious deterrent to the widespread use of store publications in the past, and even now, costing more than $50 a thou-sand, they are a luxury that few merchants can afford, as effective as they may be. There are, however, two or three publishers who make a business of printing store papers distinctly in line with prices smaller stores can and should pay. These do a creditable job in giving the store's better customers every month, or every other month, a pub-lication devoted, ostensibly at least, to the improve-ment of homes but which, fundamentally, and because of clever copy and persuasive pictures of merchandise and room groupings, really do a two-fisted selling job right in the home, where it does the most good. If and when you, as a merchant, come to consider the use of a store magazine, pick one that is in line with a price your advertising budget can stand; one that is not too high hat for your class of customers; one that talks about the type of merchandise you carry; one that is not afraid to talk to customers about easy payments and to urge them politely to buy rather than to deal entirely with decorative generalities. Direct mail pieces of this sort are effective and will be the answer to many of the advertising problems that are shortly going to confront you, if they are not already problems. FINE FURNITURE will be glad to send the names of publishers of suitable store magazines to inquiring readers. IRWIN GETS SET FOR HUGE NATIONAL CAMPAIGN \ Dealer helps include- Irwin distributor cards, suite; identification cards, illus-trated booklets, folders with dealers' impimtf., .suggested newspaper ads and a com-plete newspaper mat serv-ice. Shown at tho left are two of the "handouts" with fine illustrations of movie stars for distribution either at the store or at the dealer's local movie house. rPHE Robert W. Irwin Co. of Grand Rapids makes X . '•! .'••< i.sive bid for new business this fall with a - • ;_•'•• .mer advertising campaign. . of national magazines will be used, and '•• supplemented with a variety of merchan- : an unusual character. : :.n the list of national magazines are: // me, Country Life, Harper's Bazaar, House House and Garden, Time, and Town and leir total combined circulation is more than 2,000,000. An arrangement recently has been effected with Warner Bros., photo-play producers, by which the Irwin Co. has the right to use Warner stars in all of its advertising. The advertising thus takes on the com-plexion of a testimonial campaign, although it avoids the odium usual-ly attached to such a paid testi-monial drive because the famous stars are not "endorsing" Irwin furniture. They are shown actually using it. Irwin has access to all "stills" and "posed shots" in cur-rent cinema productions. Dealers in Irwin furniture are offered the opportunity of capital-izing upon this unusual tie-up and a wide variety of merchandising aids. At the July market, the Irwin campaign was outlined to hundreds of enthusiastic buyers. 20 FINE FURNITURE RETAILING TIPS Promotes Quality Lines by Radio—Resultful Year-'Round Toy Dept. — Favors Three-Year Financing, and Why — Lifts Bargain Basement to Fifth Flooi Credit and Col-lection Ideas. Radio and Roto SUNDAY-evening radio homilies by "The Man of Good Taste," discussing a variety of subjects dovetailing into a consideration of fine furniture, have been a success-ful advertising promotion for Mur-ray Sales, Inc., 1332-36 Broadway, Albany, N. Y. These five-minute talks are pre-pared and delivered by Dr. Royden N. Rand of WOKO. The program opens with organ music and con-tinues in a vein suited to the Sab-bath but not keyed in an over-preachy tone. There is a brief announcement at the sign-on that "Every Sunday night Murray's presents the Man of Good Taste and every day Murray's presents the finest in furniture;" also that the store is exclusive dis-tributor in Albany, Troy and Schenectady of "The famous Ber-key & Gay Line." Dr. Rand con-cludes his discourse with a brief advertising message. This touches on Murray's planned budget pay-ments for amounts of $50 or over. For the modest financial outlay, the program is considered a good one. Murray's is the only local furni-ture house using rotogravure and is one of the few featuring in copy a single national brand of furniture. The Sunday insertions illustrate rooms furnished by Murray's Home Planning Department for a patron. Name, street address, city and some-times husband's business connection are listed. A Keeps Talking Toys T7ISIT OUR YEAR AROUND V TOY DEPARTMENT." This simple slogan used twice a month in general store newspaper adver-tisements of the Dorris-Heyman Furniture Co., Phoenix, Ariz., keeps constantly before the public the Estey's Chippendale bed-room grouping was given good reception at the mar-kets. This room may be varied by an open stock of Chippendale pieces. Set-up includes five beds, three dressers, four chests, dress-ing tables, vanities and highboy, all in mahogany. Dorothy Canterbury encour-ages this little Cuban ma-hogany tree so that maybe one day it will grow up and become one of these half-ton beds featured by Wheeler-Okell in their space at the Merchandise Mart. Mahogany chest. No. A657, by Kittinger Co., Buffalo, is 26" wide, 15ya" deep and 30" high. Hepple-white chair. No. 2281, also is mahogany. This Kittinger group was popular at the July markets. matter of toys and wheel goods. Run in large letters, this message stands out in the page in such a way as to tell the whole story. Cost is very small. Like most other furniture stores in cities the size of Phoenix, Dorris- Heyman formerly operated only a holiday toy section. But executives realized they were losing a chance to clean up holiday leftovers by continuing the section through the year and also losing other potential volume. Their decision to extend the division in this way has proved profitable. The section occupies only a small space so that overhead is kept well in line with volume. An attractive and yet small wheel-goods display (this is the line which presents the greatest problem from a space standpoint) is built in stepped form. It consists of three large steps built up in a rack in the center of the department. One row of merchan-dise is kept on each step. Likes 3-Year Pay Plan •"PHREE-year financing of instal- X ment accounts has stimulated volume and increased the unit sale . - . - • . ' • • • * : • . -. f o r A U G U S T . 1936 21 for the McMahan Furniture Co., Bakersfield, Cal. Nearly 20% of the firm's business is now done on this basis. "For any store that's in a posi-tion to carry its own paper as we do, I believe this is the logical method of selling," says Joe M. Schaaf, manager and partner. "On this basis, quality has increased importance. When people can get what they really need and want and keep the instalments within reach, they don't worry about the total price or how long it takes to pay out the account. "The plan .makes complete new furnishing possible in many homes where this would otherwise be out of the question. Many families that can and will pay $10 a month with-out missing a payment simply couldn't handle $20. "With close collection follow-up and reasonable care in selecting risks, we have a very small percent-age of delinquencies and reposses-sions." Customer Honesty ADOPTION of the theory that JTx. the average customer is honest and wants to pay for what he buys has paid dividends for Henning's, major appliance dealer of Phila-delphia. Not only has business doubled within a year, but Harry Burger, store manager, reports that no trouble has been encountered in making collections and not a single appliance has been repossessed. "We believe that the average cus-tomer resents having credit investi-gators call on neighbors for infor-mation, thus advertising the fact that some item is being purchased on credit. "We tell the credit customer that we want the essential facts. By acknowledging that we consider him honest we gain his good will and his answers to our questions will be more frank than otherwise." In general Henning's requires a 10% down payment on an appli-ance. If this condition is met the store arranges weekly or monthly payments to suit the income of the purchaser. Fifth Floor for Bargains AN upper floor that acts as a .clearing house for heavily marked-down furniture is one answer to perpetual bargain-hunt-ing. The deeply innate human in-stinct which sends flocks of persons scurrying daily into innumerable bargain basements is apparently in-satiable. But it is the fifth floor of the Tacoma, Wash., house of Wil-liam L. Davis Sons Co. that is utilized for this purpose. The problem of selecting mer-chandise for this clearing center is an important one. But with selec-tion of the right furniture, in good variety, the plan is effective. Retailers saw all sorts of new-fangled housewares and novelties at the Merchandise Mart show. Space-saving and effi-cient, this new cocktail tack stands upright when not in use and swings to horizontal when in service. Glasses, bottle-holder and ice bucket swing on pivots so they are always up-right. Old Hickory Furniture Co. always has an in-teresting variety of cottage and outdoor fur-niture. This wormy chestnut group for a cot-tage or summer home, with antique black hard-ware, was well received by retailers. Helps P. D. Accounts HERE is a plan, demonstrated by Adam's Furniture Store, Gunnison, Colo., whereby furniture dealers can capitalize the present universal interest in contests to speed up collections. "Double votes for payments on old accounts" is the appeal. This Gunnison furniture dealer, along with other local business men, put on a popularity contest, the winner, "Miss Gunnison," to go on a glamorous vacation trip. Votes were given for cash and charge pur-chases. Then it was announced that dou-ble votes would be allowed for pay-ments on all accounts which came due on January 1, 1936, or before. For example a $5.00 payment would command 1000 votes. How productive this appeal is naturally depends upon the zeal of contestants and their friends, plus the promotion skill of the furniture dealer. MRS. SARA SANDUSKY FINE FURNITURE WOMEI Clinton D. Sandusky lights the birthday candle in honor of his mother and of the store that Mrs, Sandusky has served so capably for 37 years. Mrs. Sandusky is at his right with Ed Weir, general manager of the Grand Rapids Furniture Makers' Guild of which the Sandusky store in Danville is a member. youth her hobby SIGNALLY honored by representatives of the entire furniture industry at a recent anniversary cele-bration of her store, Mrs. Sara Sandusky, president of the Sandusky Furniture Store, Danville, 111., is in her own right and by her own efforts one of the most able furniture merchants in the Middle West today. Like her contemporary, Mrs. Miller, she was once a school teacher, but became intrigued with the busi-ness of retailing furniture through working in the office of her uncle, a former furniture dealer. In 1896, Airs. Sandusky entered the employ of the C. H. Gones & Bros, at a salary of $:> a week. This store occupied, at that time, the present site of Mrs. Sandusky's store. "Because I liked orderliness," she reminisces, "I was on the floor arranging stock and selling before I real-ized it. My husband and I purchased half interest m the Gones business in 1899 and the other half in 1901."' "This profession of furnishing homes is a beautiful business of service," observes this active little woman. "However, I would advise anyone entering it really to be in love with it, for it requires long and unfailing-devotion. But what a privilege is ours in bettering the homes of our friends and neighbors and in thereby raising the ideals and "Self respect of those who are affected by finer, more artistic surroundings!" Mrs. Sandusky's hobby is Youth—with a capital Y. She has one fine son of her own. Clinton D., who is a member of the firm, and her life has been full of the love that comes from responsibility and care of rear-ing a man-child whose father died IS years ago. To be sure, she spends considerable time at her small home about 9 miles from Danville where, in the sum-mer, "I tend my garden with my own hands and that's relaxation enough for me." Charles Lindbergh is the public character most admired by Mrs. Sandusky. She likes to travel but would rather motor than fly. She isn't much of a movie fan, but likes the theatre and enjoyed Green Pastures more than any other current play. This gray-haired woman who has spent many years in the furniture trade, although she is 65, cannot visualize retirement. "It doesn't seem near," she de-clares, "so, really, I have never thought what I'll do when I shall have to stop working." business by bequest WHEN both partners of the Serviss-Passenger Co. of Newburgh, N. Y., died on the same day last January, the wridow of I. R. Serviss found herself at the head of a thriving furniture business after having purchased from Mrs. C. C. Passenger the latter's in-herited interest in the firm. Mrs. Arline L. Serviss is 64—a tall, stately woman with a strong, handsome face beneath her gray hair. Socially one of the most active women in her com-munity, Airs. Serviss is remarkably fitted to turn her numerous social contacts to the advancement of her furniture business, for she belongs to almost every worth while women's organization in Newburgh. Mrs. Serviss' hobby is, as you may have supposed, an interest in historical affairs. Her chief relaxation is travel and her favorite sport — believe it or not'—is horse racing. True to her patriotic temperament, her for AUGUST, 1936 FURNITURE most admired character in history is George Washing-ton; her favorite song and composer the Star Spangled Banner and Francis Scott Key, although her antipathy for England apparently is confined to the Britain of the 18th Century, for her favorite public personage is its present ruler. At the Mt. Vernon seminary, where she completed her education, Mrs. Serviss was active in dramatics and music, played considerable tennis. Her conception of the most delectable dish extant is broiled chicken, and she would rather listen to Wagner's Tannhauser than any other symphony. •I.'. ' '/ MRS. ARLINE SERVISS she fancies fine glassware . . CEEING a rather small, deli- O cately round woman, of mature beauty and kindly, smiling eyes pottering about in her flower garden, guarded by a black and a white Persian cat, you might think to yourself, "What domesticity! The paragon of femininity!" But then, you might be looking right at Mrs. Samuel B. Miller who, besides being decidedly domestic and feminine, is also a keen business woman — a successful furniture merchant in her own right. At her home, 320 North Quannah Ave., Tulsa, Okla., Mrs. Miller is socially active. She is a member of the D. A. R., and the Federation ow Women's Clubs, and is very much occu-pied with her collection of Early American glass, her hobby. At the Miller-Leggitt Furniture Co. she is the busy executive and partner of that aggressive firm. Mrs. Miller, her husband and two brothers all operate different stores. It happened this way. In 1928, she went to a furniture market with her men-folks and then and there they all decided they'd like the furniture business. So they bought a complete stock and started in. Mrs. Samuel B. Miller "I used to be a country school teacher," admits Mrs. Miller. "And I am convinced that this career of selling fine furniture is fully as important a contribution to social and educational ad-advancement as is teaching the Three R's. Proper home fur-nishings help to bring out the finer qualities in a person, and traditional furniture of course helps to educate him in the early history of our country. "Can ANYONE be successful in furniture retailing? I'm not sure, but I do know that with a basic and sound knowledge of woods, construction and styles they have the most important fundamentals for successful mer- (the lady on the cover) chandising of furniture. "I'm more than enthusiastic about this business of selling bet-ter homes to my friends. I'd rather be doing it than anything else, and I'm still very ambitious — I want to have the most out-standing store in the country. Until I achieve this, I'm keeping right on plugging at my chief business philosophy — that of treating everyone of my custo-mers fairly and giving each of them all I can for his money." She's a good swimmer, is Mrs. Miller, and aquatics is her favorite sport. She loves to travel, but has never been in the effete East. One can well imagine that a woman whose favorite song is "The End of a Perfect Day" and one of whose favorite authors is Gene Stratton Porter would want, when she retired, to get "a house by the side of the road and be a friend to man" and, as we left her, she mused, "My! Asking me all those questions made me think of things I hadn't thought about for ages!" How many "ages"? "Well, now, like others of my sex, I'm not going to tell you what year I was born in. But mv birthday is March 7." FINE FURNITURE METAL furniture has made tremendous commercial progress since its colorful promotion at the 1933 Century of Progress World's Fair in Chicago, where every sun porch, solarium, bar, waiting room and ad-ministration building appeared to be equipped with either tubular or flat steel furniture. Developed originally in Europe several years ago, the metal "S" chair soon appeared in this country in a variety of forms, the majority employing Continental lines and silhouette. American designers, however, soon began to develop their own interpretations of comfort and utility in metal and today grotesqueness in shape has given way to a scientific treatment of bending and tension, as applied to designed comfort in sitting posture. Tables and other furnishing units of steel have been combined with wood, glass and other materials, producing attractive and utilitarian effects. For this month's Sketch Book, Salvatore Bevelacqua presents a sketch of a chair manufactured by the Mc- Kay Co., Pittsburgh, large producers of metal furni- FAMILIAR DESIGNS, INTERPRETED By F A M O U S DESIGNERS ture, named the Bachelor Chair, that has received wide acceptance — approximately 30,000 having been sold since it was developed several months ago, at a retail price of about $15. The simplicity of the chair on the opposite page belies its comfort. The unusual feature of the piece is that the spring motion begins at the front edge of the arm and moves up to the top of the chair, from where the fabric back is suspended. Thus the weight of the sitter's body in the fabric actually affords the swing-ing motion, characteristic of chairs of this type. Extremists in the modern school who believe that nothing in contemporary is worthwhile that traces its ancestry to other ages, may come up with red faces when they learn that Bevelacqua received his inspira-tion for the Bachelor Chair from a Roman bench, sketched in the left-hand corner of the drawing. Bevelacqua explained: "In developing a chair of this type it occurred to me that it should be stately and luxurious and in searching for a motif I adapted my line for the steel chair from this Roman bench on account of its simplicity of line, which is, of course, typical of metal furniture. In order to inject a dec-orative note, the arm received a moulded shape (see section) which permitted color being employed as accent for the chrome finish." AN ARCHITECT EXPLORES THE FURNITURE FIELD SALVATORE BEVELACQUA . . . Won gold medal for a client. SALVATORE BEVELACQUA belongs to that school of furni-ture designers who emanate from architects' offices — men who re-ceive their artistic training develop-ing floor plans and elevations, eventually being called upon to create special furniture to fit the buildings they have erected. As architecture and furniture are prac-tically simultaneous, it is natural that some of these architectural tyros should ambitiously embark upon the diversified seas of indus-trial design. Bevelacqua has not only been de-signing furniture for twenty odd years but has continued his archi-tectural excursions as well. In fact from 1926 to 1931 "Sal" served as consultant architect for many of the Fox Film Theatre buildings erected throughout the country. In the furniture designing field he has developed designs for such out-standing concerns as W. & J. Sloane and Kensington Mfg. Co., New York; Robert W. Irwin Co. and Century Furniture Co., Grand Rap-ids, and Jamestown Lounge Co., Jamestown, N. Y. Numerous other important furniture firms have been included in his clientele. About a year ago Bevelacqua started work-ing with the engineers of the Mc- Kay Co., of Pittsburgh, in the de-velopment of steel furniture. Bevey's designing ability once re-sulted in one of his clients being the recipient of the gold medal for fur-niture design awarded by the Archi-tectural League of New York. This was the first instance of the medal being presented to the furniture field. Born in Italy, in 1893, Bevel-acqua's family moved early in his boyhood to New York where he attended the public schools, return-ing to Italy later to complete his academic career. His memories of early days in the furniture business recall a lack of beauty in commer-cial furniture, so his professional aim is to assist in bettering this condition through improved design. "Bev" is married, has two chil-dren and a dog and his favorite dish sounds typically Italian—soup, fish and fruit. He has traveled exten-sively here and abroad. Napoleon is his favorite character in history and President Roosevelt in fact. As a hobby, he is a collector of rare books. i o r AUGUST, 1936 : fc i ; t"! f i i 26 FIIIE FURNITURE MILLION MOVIE PATRONS LEARN ABOUT MOTH-PROOFING MILLIONS of American movie addicts, visiting their favorite cinema palaces, are learning, in spite of themselves, the facts about moth-proofing of fabrics through the medium of a popular series of shorts, "Popular Science." The value to the trade in such an educational effort is pointed out by M. F. Schmitt, ad-vertising director of the Collins & Aik-man Corp. in whose mills a n d labora-tories the m o v i e scenes are laid. He says, "Distributors estimate that many millions of people will have seen the film before the reel has run its course. It is hard to over-estimate its value. . . The more the story can be put across, the better selling story the re-tailer has, the easier the s t o r e sales-man's problem, and the higher the unit sale." The original suggestions for the moth sequence came from the film editors themselves. Collins & Aik-man were quick to cooperate, and weeks were spent shooting manufacturing processes Promoting Fabrics NOT only customers, but salesmen of furniture stores are becoming more and more eager to be better informed about fabrics. BATTLEFIELD CAMPAIGN. In a laboratory, scene of an active moth war. Dr. G. S. Hiers, in charge of Collins & Aikmcm laboratories, confers with Dr. W. F. Bird, director of research and technical control, over the results of an experiment. Cameras and lights are trained on one of the looms. The result — an educational sequence on moth-proofed mohair reaching several millions of people. An ever increasing number of stores, for this reason, are finding educational promotions to be productive in sales as well as in better salesmanship. Goodall-Sanford Industries, for example, is one of the alert manufacturers co-operating with stores in observance of this trend and have prepared a group of manufacturing process displays which are routed to stores for promotions of Chase Velmo. The accompanying photo, taken in the G. Fox store, Hartford, Conn., is typical of what stores and manu-facturers, working smoothly together, can do. Rug Design Keys Room "T^ESIRING to develop a floor l^J covering medium expressing the current trend toward texture and yet retain geometric pattern practical for the smart, everyday home, Charles B. Hanlin of Mod-ernage, Inc., New York City, has achieved a unique development in floor coverings, aided by leading mills and their distributors. Chenilles Educational display on fabric manufacture that drew heavily from sidewalk traffic passing the G. Fox Co., Hartford, Conn. f o r AUGUST, 1936 27 were manufactured by the Mohawk Carpet Mills. Hanlin retains the idea of a plain carpet which he believes the suit-able basis for the modern interior. In superimposing a simple abstract design that combined colors of mod-ern tonal values, a vehicle is created to supply the room's color ensemble. The rugs are composed of three main colors and one accent color. The ground color is about 60% of the color scheme; secondary colors are about 25%; tertiary color about 10%; fourth, or accent color, about 5%. This arithmetical proportion may be applied inversely in working-out the furniture and wall treat-ment. For example, the rug shown on this page has a central abstract fig-ure of chartreuse, coral and choco-late on a pebbly textural ground of brown and beige hard twisted yarns. As the fourth and accent color in the rug, the chartreuse may be used for the wall treatment. The coral, third in importance from the view-point of area, becomes secondary in the surroundings and may be used in draperies or major upholstery fabrics. The chocolate and brown become merely accents. It is readily seen how appealing a rug with a ready-made color scheme may become, for the bane of the homemaker's life has always been choice of harmonizing colors and their proper distribution. In Hanlin's Chenilles and Wiltons, abstract designs are centrally or symmetrically placed so they will not be covered up by furniture. Rug Washing Plant 7\ CHEMICAL washing plant for -Li- rugs, reputed to be the first on the Pacific coast, was established recently by the City Dye Works, Los Angeles, Calif. The entire chemical washing will be sold through Barker Bros., according to C. X. Ruff, floor coverings buyer for the store. Ruff has been work-ing with the City Dye Works for several months on the project. All types of chemical washing, cleaning and dyeing will be handled, including shearing. Rehabilitation work of every description will be possible, even to the revitalizing of rugs that have been returned be-cause of non-payment. The washing in place of just cleaning of cus-tomers' rugs will also be part of the service. Instead of shipping work of this nature to the east as was heretofore Textural rug with simple abstract design centrally located supplies the color scheme for the room ensemble of chartreuse, coral, chocolate and brown. Setting by Modemage. New York. necessary, entailing some four weeks' time, a ten-day service will be established, according to Ruff. Trading Up Linoleum MERCHANDISING of quality floor covering is no problem to Donald C. McElhinney, manager of the linoleum, linowall and linotile department of John C. Reeves & Co., Denver. "Even the price-conscious shopper can be won over to a quality price line by using the service angle," says McElhinney. "An explanation of the how and why of laying floor covering is the first step. The im-portance of making the job con-sistent with the kind of linoleum purchased is also an impressive point." Service items—some of which are called to the customer's attention for the first time—include: Insistence on installation of felt base on all jobs. Waxing each floor after it has been laid. Instructions in waxing and care of floors. Institutional guarantee of each laying job as well as the •product sold. Basing merchandising on these points, the store finds it unneces-sary to go into sales of competitively priced products. This was true even during the low turnover days of two and three years ago. "Since service sells quality, it fol-lows that the type of work we offer would be inconsistent with cheap goods," says McElhinney. The felt base sale is accomplished with the explanation of additional years of service at 8% additional cost. When, for example, floor cov-ering at $1.80 per yard is sold, the additional cost of the base, 15 cents per yard, is mentioned as an invest-ment to increase the life of the floor from four to ten years. Actual ex-amples of jobs laid with and with-out the base are used to back up the argument. The wax job given with each sale has a dual purpose. First, it puts the floor in condition for a month— so that cleaning is unnecessary, ex-cept for a dust mop and wiping up mud that might be tracked in. More important, from the merchandising standpoint, it means a sale of a waxer and a gallon can of wax. McElhinney favors employing his own layers rather than letting the work out on contract. "It means the store can uncon-ditionally guarantee any contracted work," he says. "When an outsider does the work only his reputation stands behind it. In addition, the method of payment—by the job— means the layer works with speed foremost in mind. When the store has its own trained layers, there is always the possibility of the dull season, but that has not been a problem." Stock work, work on other jobs sold by the store, are two things that keep the layers busy on idle days. However, with the service angle played up in selling, these dull periods are infrequent. 28 FINE FURNITURE C H E T S H A F E R "LAZIEST HUMORIST IN THE WORLD' SEES A SEA-SERPENT AND SAGIE CHET SHAFER . . It is a pleasure to announce" Three Rivers, Mich., July IS — (Special dispatch to FINE FURNI-TURE) I have just received a brief note from Editor-Woodcutter Mac-kenzie that this copy for the August issue should be in his hands within the next two weeks—and today is July 4th. The notice catches me in a 4th of July mood. I just finished writing a piece for the Chicago Journal of Commerce — (another good publication)—about the time they fired the Civil War Cannon down on the Pump House lawn out over the Emery millpond at sunrise —and Cash Young's brother slipped a croquet ball in the muzzle—and when the ball whistled over the Long Bridge over the pond it just missed Yank Waters who was on his way over town in his uniform to get in the G. A. R. parade. Now I've got to make a lightning change and get myself into my Advance August Mood—which is quite a shift. And not an easy trick to do. Especially when these dis-patches are supposed to contain valuable information and basic, underlying truths—because, if they don't — how would our peerless The findings are startling. Accord-ing to Shafer the depreciation of linear feet has caused the sea-serpent— possibly the Loch Ness exhibit A — to recline on the beach and register fatigue. From the market comes the latest reports on sea-serpents. Bid 121/; — Asked I31/4. Quotations supplied by the City News Bureau. Illustrative re-search by Edcutter Mackenzie. Wooditor & Edcutter get anyplace in his chosen field? Sea-Serpent Survey • However, it is a pleasure to announce at this time that through the efforts of the City News Bureau and representa-tives of the Furniture Capital Pub-lishing Company, a sea-serpent sur-vey has just been completed. And the findings, indeed, are startling. Linear Leakage • The survey, con-ducted with a tapering-pod auger and other delicate instruments essential to the work in hand, shows that a distinct depreciation in linear feet has been registered, as against the year 1935. In 193S a high mark of 18.95 linear feet per inland lake was established, while this season the figure will barely exceed 9.08 linear feet per summer hotel. This is a loss of almost 50%, which ordi-narily would have a depressing effect on the furniture industry, as a whole. But, in the progress of the survey, investigators discovered that the name of the cook at the Tavern Hotel at Lake Wawasee, Indianny, is Sagie Stewart. She's a Mrs. and comes from Brazil, Indianny. And this fact, according to those in close touch with the situation, at least partially offsets the falling-off in net serpentage. So there is no need to view the situation with alarm. Soaring Sagie • I feel, in making this exclusive announcement of this survey that uncovered Sagie, that the publishers of FINE FURNITURE and the astigmatic attaches of the City News Bureau, have done much toward getting the furniture indus-try on a sound economic basis. It is so essential to know, offhand, with-out having to stop and figure, how sea-serpents are running, fiscally, that the information should be acclaimed by all readers. And if plans now in the formative stages are carried out, FINE FURNITURE will inaugurate a regular monthly bulletin service with Bid and Asked quotations, together with the net sea-serpent footage available. But the department will probably never uncover another cook named Sagie. Doggin' It • Otherwise, conditions — that is, prevailing conditions — seem to be enjoying a healthy, normal increase. I haven't been down to Roody Culver's yet. I noticed the other day that Hayes Tackaberry, the nightwatch down at Ben Wheeler's tann'ry, has changed dogs for the summer. He is leading around a white poodle in-stead of the dolorous hound he had on a leash last winter. But he still carries his horse-coat over his arm. "You can't tell when it's li'ble t' turn off cold," says Hayes. A & B • And (a) just the other day Jess Fredericks was going over the viaduct over the L. S. & M. S. tracks and it had been raining and there was a big puddle of water on the planking and Corp. Linsley (Please turn to Page 40) f o r A U G U S T , 193G STUDIO ENSEMBLE for an AUTHOR Decorative Scheme Combines Litterary Atmosphere and Unique Practicability HAVE you, as a retailer, ever been called upon to furnish a studio for a writer? Perhaps a peep into this charm-ing "work room" of Chet Shafer, author and Three Rivers, Mich., correspondent for FINE FURNITURE, may give the retailer the very sug-gestions he needs for this type of decorative job. The main theme for such a studio is, "A place for everything and everything in its place." The style of the furnishings, while important in the extreme, is second-ary to the practicability and handi-ness of the arrangement, for, after all, an author must have a place to put things and stuff. Illumination • First of all — light! A writing man must have light. Mr. Shafer, who may be seen seated in the background at his typewriter, is adjacent to a large window. While his landlord has not seen fit to have this window washed since 1904, enough sunshine percolates through it on bright days for the author to differentiate between "rejected" and "accepted" slips from editors. On dull days, Mr. Shafer does not come to the studio — in fact he does not even come to. Cleverly disguised filing cabinets, a profusion of them, are essential of course. The two flanking the typewriter are of the Floridan period, having once been used for oranges from there. Heat and Air • Heating and venti-lating have been given minute at-tention here — especially ventila-tion which is provided by several missing panes in the windows. The heater in the right foreground is a Shows FINE FURNITURE'S correspon-dent contemplating detail of ventilating system- (paper-stuff er, deflector and breeze modifier.) View also shows ceil-ing plaster on iloor. Says Mr. Shafer, "When all the plaster falls, I plan to have the building turned upside down, this rather than re-plaster." Principal interior view of the studio looking past Indian through window which overlooks back end of Melv Malbone's Hardware & Implement store. Access to toilet facilities is through door at left. Closeup view of Only Female Headless Wooden Indian in the World — unsul-lied and incorruptible. Under light is Operations Spindle No. l1^. This is emptied every July and filed in the cheesebox to make way for another year's accumulation of the author's "Must" Business. multiple purpose unit. Capable, after considerable coaxing, of burn-ing coal, wood, paper and even plaster which drops regularly from the walls and ceiling, it acts also as a container for a ball of binder twine for the manuscript shipping depart-ment. The aperture in the heater's door conserves time and energy, obviating the necessity for opening the entire door when the fire has to be blown into. It also is handy for cigaret butts, burnt matches and spittle (as is the buttertub top directly beneath it). Dents in the stovepipe are caused by the author's system of removing soot by sharp raps with the poker when it can be found. (G. R. Blowpipe and Dust Arrester Co. please note) Decorative Scheme • The center-of- interest in this decorative scheme is the only headless feamale wooden Indian in existence. This antique lends atmosphere to the entire room and establishes its color theme which the author terms "manure brindle". This studio has a Southern ex-posure, and plenty of it. It over-looks the back of Melv Malbone's Hardware & Implement Store which is six doors north of Roody Cul-ver's Undertaking Parlors & Furni-ture Emporium. 30 FINE FURNITURE WHILE early showings of 1937 radio models did not attain expectations of stimulating summer retail sales to any great extent, they nevertheless served to indi-cate that the active Fall season will start earlier and that sales of sets will break five-year records. A consensus of opinion among producers attending the RMA con-vention in June was that an in-crease of at least 10% in distribu-tion of radio sets during the 1936- 1937 season could be expected, and they estimate that about six-and-a-half million sets will be sold this year. RCA-Victor officials look for a 50% gain in business this year. Added affirmation of the confidence with which manufacturers are go-ing ahead is General Electric's national advertising campaign of $750,000 for its radio division. Philco's sales are running well ahead of last year, and Bosch executives look for 100% gain over 1935. Materially increased adver-tising is being planned by this firm. What part will the furniture re-tailer play in the Fall revival of radio sales? Frankly, he has been rather sour on the •" :•'!• •'• • RADIO SELLING GETS AWAY TO A FAST, EARLY START Left, General Electric's Model E-86 with eight metal tubes, three bands, range 542 to 18,000 kilocycles, music-speech control, bass and treble com-pensation. Hand-rubbed walnut cab-inet. Dimensions, 39" high, 24" wide, lls/l(," deep. Eastern list price, $74.95. Below, RCA Victor Model 6-T-2 with six metal tubes, new edge-lighted dial 10:1 and 50:1 tuning ratios, phonograph connection. Height 19%", width 133/4", depth 8y2". Left, Zenith Zephyr 7-D-148 with seven tubes, continuous type tone control, Split-second Relocater. Designed in the Modern, streamline manner, it is only 23" high. List price, $84.95. Above, Philco's 37-630T table model, •with six tubes, shadow tuning, color dial, three tuning ranges. Walnut case with light harewood inlays. Height 11%", width 20", depth 9y8". List price, $62.50. methods of many manufacturers having been given little protection against widespread and indiscrimi-nate competitive selling by any and all types of outlets ranging from garages to barber shops. The furniture merchant this fall should line up solidly with repu-table manufacturers who refuse to sell every Tom, Dick and Harry on the street and who will protect him on discounts. Extensive outside selling is no longer a requisite to success in radio retailing — in fact, the dis-counts still allowed stores almost preclude any such extensive cultiva-tion, nor is it now necessary, radio being a staple product. The retailer will be most inter-ested this Fall in sets listing be-tween $30 and $100, with more sets selling in the higher price brackets than last year. Public interest in short-wave is still a stimulating factor and should be sustained for some time to come, as more than 50% of sets now in use are obsolete in that respect. Left, International Kadette Model 500 is a new laydown style self-contained battery radio, five tubes, superhet with standard and short-wave bands. Height 11", width 24", depth 11%". Crosley's Model 167 Console, 13 tubes with Phantom conductor, mystic hand, triple-twin push-pull control, full-vision Magna Ceramic dial, time-log tuning. Height 44%", width 28", depth 13%". List price. $167.50. for AUGUST, 1936 31 'T Right, Philco's Spread-band Dial Model No. 37-650X, with Jour-point t o n e control, foreign tuning system, push-pull audio sys-tem, shadow tuning and three tuning ranges. The cabinet is especially handsome, utilizing butt walnut with narrawood in-lays, hand-rubbed finish. List price, $100 less aerial. Left, Zenith Model 10-S-156, 10 tubes. 12-inch elec-troc- dynamic speaker. Voice-music high fidelity control lightning station-finder, target tuning, split-second relocater, overtone amplifier, acoustic adap-ter. List price, $109.95. • o\ •>"r fjl Above, General Elec-tric's popular Model E-71, has seven metal tubes, three bands, sliding-rule tuning scale, tone control, wave trap. Dimen-sions, W/s" high, 13" w i d e , 9iV deep. Eastern list price, $44.95. RCA Victor's Phono-graph- radio Model 9u-2 is show at left. It has nine metal tubes, four bands. Phonographic fea-tures include auto-matic record changer, volume control, auto-matic tone compen-sation, automatic stop. SPECIALIZES on $100 MODELS THE BOYS AT HARBOUR-LONGMIRE'S, BY A FEW NEAT DISPLAY TRICKS, HIKE UNIT SALES CELLING S50 radios for 1935 and more than half O that many for the first four months of 1936 creates a nice record for the Harbour-Longmire Co., Okla-homa City, Okla. But the big point in this number of radios sold is the fact that the average radio sale in this store is $100. One idea that stepped up the unit sale for radios was the building of a series of modern booths or dis-play compartments for individual radios. One of the boys in the department who had a flare for cabinet work decided he could make the department more attractive, emphasize and spotlight each radio by giving it a compartment apart from the other sets. Fixture design • A long, modern fixture was built from scrap lumber salvaged about the store. Some of the booths or stalls are wider than others, some are higher. The fixture is set on a black base six inches off the floor. The top and outside of the long series of stalls is covered in blue velvet. The inside of the com-partments is painted silver; a bright red molding is used to form a border around each stall. In addition to this one large fixture there are three other smaller fixtures, two and three unit compart-ments. These smaller fixtures are spotted about over the sales floor, while the long fixture is placed against the wall equipped with aerials. Each compartment has a cabinet model radio on display and above each set is the companion table model. All sets are plugged in ready for demonstration. Interest centered • When a prospect comes into this department he is invited to look through and any indication of interest is considered an invitation for a demonstration of a set. As all radios are within a sep-arate booth, the prospect's attention is centered on the set that the salesman is demonstrating, not only cutting out other sets that may conflict with a selection, but adding a bit of glamor and effect by having an attrac-tive background and setting for the radio. With the table models above the companion console units often the sale is made of the larger unit for the living room and the smaller set for a bedroom. But this store does not push cheap radios of any size. Less than 20 of the $20 sets have been sold during the past twelve months. Most sales are for sets ranging from $100 to $185, with some going to $347.50. Radios are not sent out on any and every pretext of a possible sale. The Harbour-Longmire Co. will de-liver a radio for trial to a customer of good standing, or if the customer comes to the store and makes a selection. The sales contract is agreed to and then the salesman follows the set out that night or the follow-ing night to close the sale and see that it is functioning properly. In this way repossessions are nil. 32 FINE FURNITURE GET SET! FOR A BUSY FALL IN APPLIANCE SELLING Constant research resulting in innumerable utilitarian improvements as well as increased attractiveness oi models are keeping electric refrigerators well in the van oi furniture store selling. Here's Crosley's Model GAQ-70. 7 cu. it. net capacity. Features include Shelvador with glass jars, feather-touch, knee-action door handle. Dimensions, 58%" high. 33V4"" wide, 28%" deep. List price, $179.95. One of this Fall's bright selling opportunities is the power ironer, earning rapidly growing con-sumer acceptance. This is General Electric's Flatplate Model AF-10 with 300 sq. in. ironing area, fully automatic control, highly polished aluminum shoe, ruffle iron, moisture trap. Calrod type heating elements. Top is ivory lacquer with green legs. Weight 95 lbs. net. Dimensions, open, 56" x 20" x 33%" DOG days nearly done. . . The August Sale, that famous in-stitution founded by John Wana-maker, is in diminuendo. . . The tempo of homefurnishing sales will soon quicken to the brisker beat of fast Fall merchandising. . . What part will appliances play in the lusty try that furniture stores make for Autumn volume? . . What elec-tric lines can be thrown into the breach to take up the seasonal slack in sales of refrigerators, for exam-ple? . . . Radio, of course. Washers, to be sure. Vacuum sweepers, obvi-ously. . . But how about NEW appliances. . . Have you investi-gated them thoroughly? . . . Is there perhaps an overlooked oppor-tunity for the furniture store in •— Oil burners? Automatic Stokers? Dishwashers? New types of cooking and heating appliances, major and minor? Power ironers? Above, Crosley's Spe-Dry Washer Model 64. Tubs are heavy 18-gauge Armco. Washer tub capacity 18 gal-lons of water with eight-pound dry clothes capacity. Mid-zone agitation. List price, $99.95. Bight, Altorfer's ABC cabinet type Model YA Ironer with two improved thermostat heat control units, finger-tip and knee controls; oversize ironer roll with two speeds, extra large chromium plated ironer shoe, con-venient pull-out shelf. If you are a key store, even a small one in a limited trading area, there's real opportunity for vigorous promotion of any or all of these lines. Not that power ironers are strangers to furniture store selling, nor cooking and heating appliances, for that matter. However, they do present profit potentialities that perhaps are not fully appreciated. . . Ironers, because they are now riding on the ebb of a reawakened public acceptance and because you already have a splendid list of active prospects — those who have bought washers from you. . . Small f o r AUGUST. 1936 33 How About AUTOMATIC HEAT? i , ! i ! ; I For at least five years the general public has been definitely interested in automatic heat, but has been unable to afford it. With the perfection of unit oil burners, such as the Kelvinator model at the right, to a point where they can be purchased for less than $300 on liberal budget plans, auto-matic home-heating devices of all sorts are decidedly within the possibilities of a furniture store's merchandising scope. A set-up whereby a furniture store assumes the selling, dis-play and advertising functions and a co-operating plumber or contractor does the installation and servicing is the most practicable at the present time. The automatic coal burner is making an interesting fight for popularity with the oil burner. Above is shown a 1938 Kelvinator coal burner. Two small models are designed for small and medium size residences, and three models for larger homes and institutions. Air is delivered to the fuel bed by a specially designed tuyere block, insuring distri-bution of air for proper combustion to all parts of the fuel bed. Coal food capacity per hour ranges from seven to 150 pounds. Smallest size has a hopper capacity of 350 pounds. While the merchandising of such major units as dishwashers and electric ranges is not yet entirely practicable for the furniture store, favorable electric rate structures and other factors are rapidly shaping up so that resale possibilities on such items will be more attractive in the very near future. At the left (above) is General Electric's Sovereign Model G-17. Among its new features are: smooth top thrift cooker, reversible wire rack, new operating sequence, front removable pilot light, new pilot shield, longer life and higher efficiency of Calrod unit. At right is GE's Type S-4 dishwasher. Top is stamped from stainless metal. Space below utilized for drawer and cupboard storage. Equipped with V4 h. p. motor. and major cooking and heating appliances because of readjusted rate structures by most utility com-panies; because of new designs, improved manufacturing processes and other refinements that endow them with every known appeal to the housewife. Automatic-heat merchandising will be extremely active this Fall, with new building outstripping five-year records. . . Retail prices of these units are now approaching closely the general public's pur-chasing power, on budget plans of course. Many alert furniture dealers will be bidding for good automatic-heating franchises, and will be giving them the good old college try this Fall. Why not get in on the ground floor, too? Seasonal slump in refrigerators? There really doesn't have to be one. Ice-weary housewives and husbands are now, that Summer is nearly over, increasingly conscious of the savings and other advantages that would have been theirs with elec-tric food conservation. Indeed, it's going to be a busy Fall for furniture stores that aggres-sively seek electric appliance busi-ness, new or old. August is the month to begin planning an active campaign that carries through Christmas. Write FINE FURNITURE for any information concerning new lines, prices or retailing problems in your appliance department. We are here to serve you quickly and intelli-gently. 34 IT'S TIME FINE FURNITURE FOR THE FURNITURE STORE TO CASH IN ON SMALL APPLIANCES '••' store is presented, silver platter, with :ontribution to net tie this Fall of small s. Sales possibilities mm I Right, Oxford model in GE's long line of electric percolators, is strikingly Modern in design, with attractive embossed design on Chromeplate finish. Available in seven or six-cup capacity. List price for latter, $7.95. Smart, streamline design has been one of the big factors in the rapid sales of Westinghouse's Adjust-O-Matic iron, an $3.95 retailer. New models of electric clocks are strikingly handsome with their combinations of beautiful woods and metals. At the top of the page is shown General Electric's new Concord Model 3 F-66 of satiny striped mahogany and rosewood. Overall dimensions 4%" high, 8" wide, 2y8" deep. List price. $7.50. Left, General Electric's Westches-ter Model •waffle iron. Chromeplate finish, old ivory Marblette han-dles, scratch-proof feet. Base di-ameter, 11%". List price, $9.95. Below, GE's portable mixer Model 139 DM4 with Glasbake bowls, rubber spatula, double beater. Finished in cream with green trim. List price, $18.75. in these household electric items are unusually great for several rea-sons: First, because people are moving into new homes; second, because there is an enormous re-placement market for small appli-ances that have become obsolete or actually inoperative during the de-pression; third, because department stores generally are and have been doing an admittedly poor job with the sale of small appliances; fourth, because of unprecedented improve-ment in performance and appear-ance of latest models as a result of manufacturing ingenuity, many manufacturers having waited until the economic skies had begun to clear before introducing new devices and new departures in old devices. The furniture store, with its established place in the community, its display and advertising advan-tages, its knowledge of the handling of credit sales, is the logical outlet for all small cooking and heat-ing appliances, electric clocks, irons and all manner of kitchen and laundry aids. Top, General Electric gem box hostess set with cooker (capable of cooking anything from waffles to steaks), smart wood tray, glass batter pitcher and syrup pitcher, stainless steel knife and fork. List price, $14.95. Below, another buffet set showing GE Hotpointer toaster, fully auto-matic, Chromeplate finish, black Calmold turning knob and handles. List price, $16. f o r AUGUST, 1936 35 'TWAS A DARK and STORMY NIGHT BUT A BUSY AND PROFIT-ABLE ONE FOR THIS STORE'S REFRIGERATOR CREW ATIRED crew of 36 embattled refrigerator salesmen straggled into the Midwest Furniture Co. store in Indianapolis one evening not long ago, ready to make out their reports and call it a day—and a tough one at that. It had been raining steadily and their spirits were as soggy as the weather. But Earl Newlin, the store's sales man-ager, had a delightful restorative ready for them, although few among their number were keenly apprecia-tive of it. In fact there was more than one murmur of protest when Newlin called them together and proposed a refrigerator drive that would carry through that entire night. But he finally succeeded in selling them the idea, which is prob-ably one reason why he's a sales manager. With territories quickly assigned, the tired men went forth to do bat-tle in the drizzling darkness. They ventured into bleak industrial areas, tramped through dripping fields and farmlands, into outlying residential districts. Came the Dawn1. • When the cold gray dawn of another day had broken over the Hoosier horizon, it was found that Midwest's three dozen night raiders had been in con-tact with well over 100 prospects— good, bad and indifferent. By midnight, communiques from the firing line showed a total of 26 refrigerator sales and by morning this figure had reached 32, cash collections amounting to $700. As the bedraggled and droopy-eyed crew trickled (literally) into the store the next morning, Newlin had a steaming, bountiful breakfast " . . . the novelty of the solicitation in-trigued the night workers. They were glad of the interrup-tion in the usual night's monotony . . . " ready for them. The coffee did its work and soon the gang were laugh-ing and exchanging their experi-ences of the night. No Leads • The only lead of any sort given the salesmen was instruc-tion to go wherever they saw a light and interview whoever was there. They went to police stations, fac-tories, bakeries, fire stations, farms, markets and even railroad round-houses. Says Newlin, "One thing that helped the sales along was the fact that the men were contacting a group of people who seldom are reached personally, as they always work at night. Also, the novelty of the solicitation immediately in-trigued the night workers. They were glad of the interruption in the usual night's monotony and readily listened to the whole story." The contacts were the best credit risks. All were employed and most of them had held jobs steadily for many years. Although no deliveries were made until a customer's credit standing was found satisfactory, de-liveries made the next day were the largest for the year. Follow-up • A direct-mail follow-up was immediately dispatched to all prospects—a personalized letter in the salesman's own handwriting —conveying the salesman's thanks for the time given him. A second all-night drive was put on a week later to follow up the hottest of these prospects. This effort, however, only lasted until 3 a. m. By that time the list had been entirely covered and a gratify-ing percentage of names was on the dotted line. Various schemes were used to stimulate the salesmen's enthusiasm for these drives; one, the payment of a flat 50% bonus on each electric refrigerator sold. Another was a competitive form of assessment worked along chain-letter lines. A group of fast-selling heating and cooking appliances that have been fast-sellers and will continue to make their bid for a share of furniture store profits. Left to right, Westinghouse de-luxe electric roaster; electro-tray set by Westinghouse, retailing complete for $16.95. Westinghouse Cozy Glow heater, with 14-inch reflector, has been a fine seller at $4.95. At the right is the new modern gas range. Model 310, brought out by Cleveland Co-operative Stove Co. to retail for $64.50. 36 FINE FURNITURE BREUNER'S BEARS DOWN on SALES TRAINING EVERY SALESMAN IS A SPECIALIST IN HIS LINE WHEN volume and quality meet good profitable business inevi-tably results. That is being proven daily at Breuner's, Oakland, Cal. While all departments of this fine furniture store have shown remark-able growth, the spotlight is on the appliance department, which now is keeping 40 salesmen busy. "It is really the salesmen on the firing line who win new customers," says L. B. Quimby, department manager. Everything we can do to provide him with more selling ammunition and help him do a bet-ter selling job is bread on the waters. "We find it is better to keep each department separate, and not to permit salesmen to sell in any other department. Ranges and washers are under one supervision, refri-gerators under another, hot water heaters under another, with our floor and basement furnaces under the supervision of a heating expert who has two men to secure leads. "We have five floor salesmen in the refrigerator department, and a crew of 18 outside salesmen for house-to-house selling and for the following up of prospects. The others alternate one day inside and one day outside. Meet Daily • "We hold daily meet-ings for each crew of appliance salesmen, and weekly meetings which all crews attend. We sub-scribe to the specialty school in appliance selling, and in these daily meetings we try to show our sales-men how to meet all situations which may arise. "One of the biggest problems of an appliance department lies in the number of visitors who state they 'are just looking around.' Fully 90% of these visitors are potential buyers and can be sold if the sales-man is sufficiently clever. If he is well versed in his merchandise he can always make an opening for a conversation. In encouraging this idea, we ask our salesmen to sell an appliance in sales meeting. We all contribute to these sales build-ups, and thus work out many im-provements in methods of closing. "We find that an alert follow-up on all prospects is most impor-tant in getting more business. We use all the usual methods of obtain-ing names. Also we make it worth while for employees to turn in the names of prospects by paying them a commission on all such prospects to whom we sell. In addition, we get the names of newcomers and of people who are building or moving. Vigorous Advertising • "In fea-turing our appliances, we use aggressive newspaper advertising, window displays, of which we al-ways have some space, and house-to- house broadsides. Special feature values are promoted as well as our regular price lines, and in all our advertising we play up terms. In newspaper advertisements we dramatize one type of appliance at a time, and consistently tie in appliance window display with all advertising. "An 8-page broadside in black and brown dramatizes our electrical appliance week. A 4-page green tabloid circular features unusually liberal terms. By eliminating the down payment and delaying the first payment, we offered real in-ducement to people to buy new equipment now. "Our electric appliance depart-ment is arranged in telling displays to make the most of every foot of space. Every type of appliance re-ceives excellent display. The size of the stock alone is a convincing L. B. QUIMBY " . . . careful sales training is bread on the waters." Below, scene in. Breuner's electric refrigerator de-partment. sales aid. The patron cannot fail to see that she can surely find what she wants. "Breuner's is the only store in the East Bay area to maintain a home economist for the convenience of our customers. Shortly after a new appliance has been installed in a customer's home, she goes out and gives the customer a thorough demonstration of the operation of the appliance. If it is a range, she may bake a cake or prepare part of a meal, and she gives the cus-tomer some recipes. In this way we are sure the customer thoroughly understands how to use her new appliance. Complaints and service calls are reduced, and the customer is pleased and satisfied. Further-more, by going to the customer's home the economist can note what other appliance is needed. She is a prolific source for prospects for sale of additional appliances. "We believe that we have devel-oped a merchandising and adver-tising policy and plan that gives our salesmen maximum support. Con-centration on the importance of better selling and thorough sales training gives salesmen complete information about the merchandise they are selling and inspires them with enthusiasm for it." f o r AUGUST, 1936 37 "Soloizing" BUSINESS in the home appli-ance department of Schoen-felds' Standard Furniture Co., Seattle, doubled during 1935, is expected to go even higher this year. A third generation of store man-aging Schoenfelds — Berman Jr., son of Berman Schoenfeld, retired head of the store; Kenneth, Her-bert, and Ralph, sons of the late Herbert Schoenfeld—take the mer-chandising viewpoint that versatility of selection is the keynote of appli-ance volume, plus dramatic mer-chandising in the form of windows and newspaper displays. "Soloizing" is a favorite Schoen-feld way of window-merchandising appliances, as verified by this win-dow which displays the humble kitchen range in the manner of exclusive gowns. Note how one model is raised on a dais, which is black velvet covered and further accentuated by the draping of vel-vet (in burnt orange shade) at the base. In contrast to windows, which are designed to win appeal for specific models, departments displays are arranged to give a conception of huge merchandise stocks—the selec-tions possible. Arrangement of the electrical refrigeration section con-veys an impression of large, com-plete stock to suggest to the custo-mer that there is no need to "shop around"—that every type of model and every wanted price is met in the Schoenfeld selection. New type washing method called Hub-a- tator for which Holland-Rieger, San-dusky, Ohio, is making unusual claims. Agitator is designed to cause close con-tact with clothing in tub with corruga-tions provided in its side. Effect of such contact is to give up-and-down move-ment from top to bottom of tub and circular motion at same time. The four corners of the agitator also brush or rub the clothes while oscillating backward and forward. Sliding Scale T J A R T M A N BROS., Indianapolis X i furniture store, pay appliance salesmen a sliding scale of commis-sions as an incentive to grade up sales. Introduced a year ago, the success of the plan is shown by the fact that 50% of the sales of refrig-erators, ranges and washing ma-chines have been in higher price units. The store holds the distinction of selling more refrigerators at $200 and up than any other models, partly as a result of the application of sliding scale compensation. Salesmen receive an extra 2}4% commission on the total amount for the sale of a range, refrigerator or washing machine in a designated price bracket. This is in addition to salary plus 5% commission on sales. On ranges, the extra 2^4% com-mission applies on units selling at $150 and up; in refrigerators, on units selling at $200 and up; and in washing machines on units selling at $90 and up. Under this method of compensa-tion, the salesman receives an extra $3.75 on a range, $5 on a refrigera-tor, and $2.25 on a washing ma-chine, and still more if he grades up still further. "We can well afford to pay the extra commission because appli-ances in the higher price brackets have a better markup spread," explains Roy Stanford, manager of the appliance department. See Your Grocer! TIE UP with an alert grocer in your own block! He may be one of your strongest allies in the pro-motion of electric refrigeration. After the Morris Furniture Co., Muncie, Ind., sold a refrigerator for the personal use of the manager Display of ranges and refrigerators, with center of interest focused on the model on the black-velvet-covered dais, an example of Schoenfeld's policy of "soloizing" units in its display windows. of a grocery store in the residential district, a live display idea popped into the grocer's mind. He persuaded the Morris com-pany to lend him a refrigerator to carry for two weeks in the window of his grocery store. Around this he grouped food products which could be economically purchased in quantities. Although changing the merchandise in the display and the wording of his signs every few days, his sign always featured the thought: "Quantity buying saves money if you have a refrigerator that will keep surplus foods fresh." At the end of two weeks the store manager was able to turn over to Morris the names of 20 future pros-pects and six active "hot" leads. In addition, this display of a refri-gerator in a grocery store window attracted considerable attention and discussion upon the subject of re-frigeration, leading to other sales. The scheme was more or less accidental. Worked out carefully, it has widespread possibilities. A new electric shaving device, the Hanley Clipshave, featuring a clip-ping unit of a design which enables it to sever either long or short hair with equal effectiveness and without clogging, has been announced by Clipshave. Inc., Port Chester, N. Y. It lists at $10. The clipping unit is driven by a small electric motor encased in the handle of the center. 38 FINE FURNITURE DO MODEL HOMES PAY? Yes, If Definitely "Aimed ", Says the Broadway AMID the welter of model-home projects attempted .successfully or otherwise by furniture stores, one occasionally stands out as an exception of merchandis-ing skill. Such is the home built by the Broadway- Hollywood Store of Los Angeles in the little town of San Fernando, 20 miles away in a farming district. This home has increased furniture sales for the store by better than 50%, has put its furnitu
- Date Created:
- 1936-08-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 1:4
- Notes:
- Issue of a furniture trade magazine published weekly in Grand Rapids, Mich, starting in 1879. and GRAND RAPIDS. MICH.• AUGUST 7. 1909 THROW OUT. ALL Disk, Drum, and Spindle Sanders are money wasters. There IS not a piece 01 sandmg that our Patented Sand Belts will not Polish Better and Faster 400 machmes already m operation. Why ~1Veyour competitor an advantage over you m thIs department? WIll sand and pohsh flat surfaces, all irregular work in your sandmg department. Ask for cat-alog E. PATI<N fED Januar) 12th 1907 '\lay 17th 190~ "0\ ember 14th 19m Febt nary Bth 1906 October 2nd 1906 Best Truch.-- The Strongest TrucK WYSONG & MILES COMPANY, Cedar St. and Sou. R. R., GREENSBORO, N. C. ~~i'cThe ....._------------~/~ No 171 Sand Belt Machme This is the famous Gillette Roller Bearing Factory Truck---the truck on which it is said, "One man can move a load if 3000 pounds while with the other trucks it takes three men." 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Fastened wltb flat bead wood screw and furut"hed In tbree sIzes SEND FOR SAMPLES AND PRICES II IIIII .. . .. ... . No 1493 PULL A very fine handle for desks in tbe square effect. Somethmg different from the regular bar pulls. GRAND RAPIDS BRASS CO. GRAND RAPIDS, MICH. Works' DETROIT, MICH and TROY, N Y ·" PUBLIC LIBRA~y ", ._----_._.._.--_..---._- _.._._. _._-------. A Perfect Case Construction Makes the Strongest Most Economical and Most Accurate It ISentIrely Automatic It Clamps MortIses and Releases, Completing the Post m Less TIme Than the Matenal can be Clamped on Other Machmes Case Construction Write for Calalog J I Possible IIII II •I I&.'---------- Write for Catalog J No. 181 MULTIPLE SQUARE CHISEL MORTISER. Wysong & lliles Co., CedarSt.andSou.R.R., Greensboro, N. C. ! .....I ._-_.._.-_.._- ------------ -------------_. --------------------~II ,t'"---- IIIII I aran~ Ra~i~srurniture Manufadurers'Association "ere are the Exact Shades adopted by the Their "Golden Oak Oil Stain" is our No. 3424. Their "Early English Stain" is our No 3425 Oil Stain. Their "Weathered Oak Stain" is our No.3426 Oil Stain. Their "fumed Oak" is our No.3427 New Process fuming liquid. Their "light Mahogany Stain" is our No.3428 Dry Mahogany Stain soluble in water. Their "Dark Mahogany Stain" is our No.3429 Dry MahoganyStain soluble in water. Send for Samples and Information. WE SUPPLY EVERYTmNGNEEDEDIN THE fiNISHING ROOM. NEW YORK THE AO-EL-ITE PEOPLE 60_. ••••• ••• •• ••••• • • ••• •• ---.--- ..I. THIS IS THE MACHINE That Brinl!s letters Like the Followinl!: ,-- -----------------_._----------, BUSS NEW No.4 CABINET PLANER Holland, Mlcl1. We wish to comrlimen JOe.. on t'1.e WOl".I{lpgor our nail #4 Planer Ju.s If'stall d fer us nis machine does "he bes~ wo"'k of an; pl<.llle'" e have eve'" seen. ana we ure f a lk to sa so mut"h be"t"'l" thall e axpec ad, tnw.t OtL""forelllar solid ile simplJ co.tld not get. along Ithout. it,and wag sU!'e 1'[,woulo paJ he price of 1tself v l1,h '1. a yeoll" 1'1 or'k »a ad on maC'11neSf'ollolV1ng Wishing JOu dElse ved success witn. th1S 'leT pdttern. va relll<..ln. yo....5 va"J truly, Bus M C'l.l.ne Works, GS'l lemen Robtl ns Tabla Co The Buss Maehme \Yorks are havmg marked sue ee~s wlth thiE:>new design of cabinet planer. The new method of beltmg-teed gears machme cut-together wlth the steel spnng sectional front feed roll and the late new sectIOnal chlpbleaker, make a cabmet planel second to none on the market today. The Buss Machme vYorks are old manufacturers of cabmet planel s and other woodwork111g tools, and keep abreast wlth the tlmes wlth machmes of great effiClency Woodworkers of all bnds wlll not make a mistake by wnting dlrect or to then nearest sellmg representatlVe regardmg any pomt on up-to-date cabinet planers. These are the days when the hve \\ood\\orker \\ants to cut the e:Apense of sanding HOLLAND, MICH. BUSS MACHINE WORKS GRAND RAPIDS, MICH. •• • ~_. ..------------------------------------------ HAI\D CIRCULAR RIP SAW MORTISER COVlBINED MACHINE Complete Outfit of HAND and FOOT POWER MACHINERY WHY THEY PAY THE CABINET MAKER He can save a manufacturer" profit as "ell as a dealer s profit He can make more money \\ Ith less capital ltlvested He Cdll hold a better and more satlslactory trade WIth hIS customers He Cdn manufacture 1Il 1..~ good £tyle and finIsh and at as 10v. cost aq the factOlles 1 he local cahme-t maker has been forced mto onh the dealer s trade atld profit because of mad'me manufactured goods of factones An outfit of Barnes Patent Boot and Hand Power MachInery remstates the cabInet maker WIth aCl\ antages equal to hie; competitors If deSired these machme' wl11 be sold on tnal The purcha,er can have ample time to test them III hie;;own shop and on the work he "!shes them to do Descr,pt,u catalogl" and prtce itst f1 ee No .t SAW (read, for cross cuttmg) W f. &. JOHN BARNES CO, 654 Ruby St., Rockford, III. ....., No A SCROLL SAW ~ ._._._._._.~ ~ ~~ . -~----~------------~----- _ _..a FORMER OR MOULDER HAND TENONER •• No 4 SA\v (ready for nppIng) No 7 SCROLL SAW WEEKLY ARTISAN ~. - _ --_.--.-.----_ ----_._ ..- ~ .._---------_ _- These Specialties are used all Over the World ~ Hand Feed Glueing Machine (Palent Veneer Presses, d.fferent kinds and s'zes (Pstented) penchng). Many styles and sizes. Veneer Presses Glue Spreaders Glue Heaters Trucks, Etc., Etc. Wood·Working Machinery and Supplies Power Feed Glue Spreading Machine, Smgle, Double and Combmation. (Pstented) (S.zes 12 In. to 84 In wide.) LET US KNOW I YOUR WANTS I..-._. _.._-----_._._---_._-_. ---_._. _. -_._. _. _ _---._. -- ._.-- -----_.._-------- CHAS. E. FRANCIS COMPANY, Main Office and Works, Rushville, Ind. No 20 Glue Heater. No.6 Glue Heater • ....._- _ .._ ...... ,..,I --_._._------------ --- ...._ .._...---._-------_._. ----_ ...-----" MARIETTA FUMED OAK ACID STAIN To the finisher who has been using the fuming chamber to produce his fumed oak our Fumed Oak Acid Stain is a revelation. This stain is in no wayan experiment but practical working stain, producing a more uniform color, and giving to different grades of oak the same shade. It is a strong, penetrat .. ing stain, going into the wood and yet it can be used without injury to the hands. This is not a substitute for fuming. The stain actually fumes and is permanent, but it fumes in obtained on red as well as a different manner .....s.aving' white oak. The most can .. the cost of a fuming cham.. vincing evidence of the per .. ber and the time required feet working qualities of this in fuming by the old pro- stain will be manifest in a cess. Unlike the Fuming single trial. Write us for a process good results can be sample. THE MARIETTA PAINT & COLOR CO., Marietta, 0, THE MARIETTA PAINT & COLOR CO" Marietta, 0, I II 10 __ • ••••••••• ---- -----------_ ..-------._-_..--._._..------ r--' . ------------.... •• - - •• ••. .. - .• --. •• . --------" I THE LYON FURNITURE AGENCY I II CREDITS AND COLLECTONS New York Grand RapIds Philadelphia Baston Cincinnati Chicago 5t Louis Jamestown High POint ROBERT P LYON Ceneral Manager THE SPECIAL CREDIT BUREAU OF THE FURNITURE, CARPET, UPHOLSTERY, UND~RTAKING, PICTURE FRAME, MIRROR, VENEER, WOOD, CABINET HARDWARE AND HOUSE FURNISHINC TRADES. Capllal Cred.t and Pay Ratings Cleanng House of Trade Expenence The Most Rehable Credit Re porls RAPID COLLECTIONS. IMPROVED METHODS WE ALSO RE'PORTTH£ PRINCIPAL DRY GOODS DEPARTMENT AND Q£NERAL STORES. GRAND RAPIDS OFFICE 412-413 HOUSEMAN BUILDING C C NEVERS, M.ch.gan Manager .. • • ._.~_ • • __• •_•. .._ ..-.- ..__ ..._._-..~/l 1 ._-, fI . .. - - -----------------------. 2 WEEKLY ARTISAN HAND SCREWS THAT STAND THE TEST OF TIME AND SERVICE Good strong, easy working handscrews---the best that it is possible to make. In fact there are none bet-ter made than the "Grand Rapids." Twenty-five per cent greater strength is secured by the special saw cut threads on second growth hickory spindles---more lasting, greater endurance and less strain on the wood than those of any other make. Our spindles show, under actual test, extraordinary twisting resistance; they are tough and practically un-breakable. The pws are sawed from the best of Mich-igan hard maple, sanded smooth and oiled. It's poor economy to use any but the best. Write for our catalog 14. It shows a "full line of benches, clamps, hand screws, etc. Yours for the asking. GRAND RAPIDS HAND SCREW COMPANY 918 Jefferson Ave, Grand Rapids, MICh. BntIsh RepresentatIve Ohver MachIne Co. Ltd. 201 Deansgale \lanchester Eng -------------------~I I IIIII I I II III II It I I• ,, ,I , J. BOYD PANTLlND, Prop. : I J I .-----------------------------------------------~ ~------------------------------ / II ,II I,,I ,II I,IIII ,I I,II I:I II ~-------------------------_ _.- f---···-·------------------ I M orton House I - (Amencan Plan) Rates $2.50 and Up. II Hotel PantJind (European Plan) Rates $1 00 and Up. I GRAND RAPIDS, MICH. I -~II W000 ronnlno (UTTmS I II II I I IIII A~ only the edge outhnes of the Cutler comes IUto contact With the lumber, there ISno fnctlOn or burn- Ing of the mouldIng~ when made \\lth the ShImer ReverSIble or One-Way Cutters These Cutters are careful!) moulded to SUIt your work, and are very complete, mexpenSl\e and time-savIng tools vVe supply specIal Cutters of an) shape deSIred and of any size to SUIt your machme spmdles. Let us haH' your speCifications. For odd work not found In our c<ltalogne send a \\ ood sample or drawlllg. The Noon Dmner Served at Ihe Pantlmd for 50c IS THE FINEST IN THE WORLD SI\MUEL J. SHIMER &. SONS, Milton, Penn. l\lanulacturers ot the Shimer Cutter Heads for Floonng, CeIling SIdIng, Doors, Sa~h, etc ' - ...-.. .... . . --- .----- . - .----- ------ ... --- I .'---"" "THE BEST IS THE CHEAPEST" i BARTON'S GARNET PAPER I Sharp, Very Sharp, Sharper Than Any Other. SUPERIOR TO SAND PAPER. It costs more, BUT It Lasts Longer; Does Faster Work. Order a small lot, make tests, you WIll then know what you are gettmg WE GUARANTEE SATISFACTION. Furniture and ChaIr F actones, Sash and Door Mills, Railroad Compames, Car BUIlders and others WIll consult their own IOterests by using It. Also Barton's Emery Cloth, Emery Paper, and Flint Paper, furnished m rolls or reams. M~Nl ~ <\c I LkI lJ B\: H. H. BARTON & SON CO., 109 South Third St., Philadelphia, Pa. ---_.-. ----.--------- -- .- .. ~ ._ _ 1 , I , I ! The Capaci!L of Your Jointer is Limited : !, to the Cutting Capacity of the Cutters. I• I : •I •• I • I II •: f I I I f I I I I j I I I I I I I I I I I I I I I f I I I I , I I f I I \ II Unle<;s you are usmg the Genuine Morris Wood & I: Sons 20th Century Solid Steel Glue Joint Cutters you are not gettlllg the full value out of your machme. II They are hdrder and reqUire less gnndmg than any other ! make, and when they do need gnndmg the cuttlllg surface IS <;0small that It only takes a few mmutes to put them III II I! order agalll Wnte for catalog No 35A It tell., all about the cutters I and WIll help you to lllcrease your profits. I I II MORRIS WOOD & SONS I 2714·2716 W. LAKE ST, CHICACO, ILL. : I I ~-----------------------------------------------~ WEEKLY ARTISAN CHOICE TOOLS FOR FURNITURE MAKERS If you do not know the "Oliver" wood workmg tools, you had better gIve us your address and have us tell you all about them. We make nothmg but Quality tools, the firSt coSt of which IS consIderable, but whIch Will make more profit for each dollar mveSted than any of the cheap machmes flood· mg the country. UOLIVER" No. 16. Band Saw 36 Inches Made WIth or without motor drive Metal table 36"x30" W,ll take 18" under the gUlde- bIts 45 degree. one way and 7 degrees the other way Car fIes a saw up to I%/I Wide Outside beanng to lower wheel shaft when not motor dnven Weigh. 1800 lb. when ready to shIp Oliver Tools Save Labor Tempers Cost "OlIver" New Variety Saw Table No 11 W>l1 take a saw up to 20" diameter Arbor belt l' 6" WIde Send for Catalog "B" for data on Hand Jomters, Saw Tables, Wood Lathes, Sanders, Tenoners, Mortisers, Trimmers, Grinders, Work Benches, Vises, Clamps, Glue Heaters, etc., etc. OLIVER MACHINERY CO. Works and General OffIces at 1 to 51 Clancy St GRAND RAPIDS, MICH , USA. BRANCH OJ. FICES Oliver Machmery Co Hud'on Termmal 50 Church St New York Ohver Machmery Co F"'ft Nahonal Bank BUlldmg Ch,cago III Oliver Machmery Co PacIfic BUlldmg, Seattle, Wash Oliver Machmery Co 20 I 203 Dean,gate, Manche.ter Eng / 10 SPINDLE MACHINE ALSO MADE WI I H 12 1') 20 AND 25 SPJNDLe <; GEAR MACHINE DODDS' NEW DOVETAI L IN G ThIS ltttle machme ha.s done more to pelfect the drawer work of funl1 ture manufacturers than an)-thmg else 1Il the furnIture trade For fifteen \ears It has made pertect fittIng ,ermm proof dovetaIled stock a pas'Sl bIlfty fhlS has been accomplIshed at reduced co"-t a<; the machme cuts dove taIls In g-angs of from 9 to 24 at one operatIon It s what othe15 see dbout your bUSllleS'5rathel th'1n wh'lt 3- au sa) about 11 that connts In the c~'-,h dr l..\\el It <; the th1111ot enthll~lasm and the true nllg of truth, ou feel and he1.r back of thf' Lold type that makes yOU bu) the thlllr;ach eJ tJ':;ed ALEXANDER DODDS, GRAND RAPIDS, MICHICAN Represented by Schuchart & Schutte at Berlm VIenna Stockholm and St Pf"'krsburg Represented by Alfred H SdlUtk at Cologne. Brussels Ll~ge Pang MIlan and Hllboa Reprelcnt("d m Grt"at Bnttan and Ireland by the OJlve-r MachlOery Co. F :, Thompson. Mgr. 20\ 203 Dean.gatc Manche'ler, r.ng\and 3 - -------------------------. 4 WEEKLY ARTISAN SINGLE CONE ALL STEEL SPRINGS Are very popular with the Furniture Trade. $2~ E.ach Net $2~ E.ach Net No. 46, Single Cone, $2 Each, Net. We manufacture a full line of Single and Double Cane All Wire Springs. SEND us YOUR ORDERS. SMITH &, DAVIS MFG. CO., St. Louis ~.-__.-.------_._.-_._-_._--_._-----'-'-'-'--- ---"-" IIIII II II III I• •I I,• III•• I• II II II r------' ----_. I III •I MUSKEGON •: MICH .... I II •I• I•II II ._------------ -_. . --..-- _ •• 'II •• ~ Palmer's Patent Gluinl! CIamps MUSKEGON VALLEY FURNITURE COMPANY UOlOmOISUlles Tall POSI 8Ms 000 Dressers enlllOn/ers wororones laOIeS' TOlielS DreSSing Tables MonoOOny InlmO GOOOS The above cut is taken dIrect from a photograph, and shows the range of ODe size only, our No 1, 24-inch Clamp. We make sIx other sIzes, takmg In stock up to 60 Inches wIde and 2 Inches thick. Ours Is the most practIcal method of clampIng glued stock In use at the present tIme Hundreds of factories have adopted our way the past year and hundreds more wl1l In the future. Let us show you Let us send you the names of nearly 100 factories (only a fraction of our list) who have ordered and reordered many times. Proof positive our ,va,. is the best. A post card wIll brlug It, catalog Included. Don't delay, but wrIte today. I• I III• I• ,-_._--- _. -------- ---_ ~ ! WRITE FOR CATALOG ---_'II-'ll'll ... __., AI E. PALMER & SONS, Owosso, MICH. ~, .__ .. . . fIIf I I : Crawfordsville, Indiana. Montgomery Hardwood Lumber Company Manufacturers of all kmds of Foreign RepresentatIves: The Projectile Co., London, Eng-land. &chuchardt &; Schutte, Berlm, Germany: Alfred H. Schutte, Cologne, Paris, Brussels, Liege, Milan, Turin, Barcelona, and Bilboa. •..-- .I. ...... . E. S. STERZIK. Pre ...-.., . ----._-- -_ ..... NATIVE FURNITURE LUMBER 30th Year-No.6 GRAND RAPIDS, MICH., AUGUST 7, 1909 Issued Weekly GRAN':' RA:-'I~· PUBLIC LIBRJ RY TRAFFIC BUREAU FOR GRAND RAPIDS An Institution That Should Be of Great Benefit to Merchants, Manufacturers and All Others Affected by Freight Rates The estabh~hment m Grand RapIds of a permanent traffic bureau to be conducted by a traffic managelr of '" Ide. practical expenenco 111 fyelght transportatIOn mattere,. for the bo.nefit of shIppers who do not, Individually, employ a traffic manager and to represent Grand Rapids mterl!sts m cooperatIOn with other commerClal orgamzatlOns m the en-deavor to arnve at "olUtlOtlS of the vanous problems of trans-portatlOn that confront the carners and the shIppers of to-day, will be m accord With actlon taken by the merchant" manufacturers of many cIties that competQ WIth Grand RapId", m the common markE1ts At the la"t meetmg of the National ASSOCIation of l\Ian-ufacturers, the transportatlOn commIttee of that a",soclatlOn strongly recommended the estabhshment of -"uch a bUI eau m New York City In Chicago, St Lams, Pittsburg, 1n-cltanapohs, MemphiS, Dallas, Rockford, Ill, Qumcy, Ill, Evansville, Ind, Des MOlnes, Ia, LIncoln, Nebr. Kansas CIty, :1\10, and numerou,", other CItIes, such bur~atb have long been estabhshed and have proven successful m geittmg satIs factory re,ults for thetr suppQrters The more Important of the transportatlOl1 problems that confront the carner" and shippers may only be solved by cooperatIon The mtere"t" of the carner and the shIpper are mutual FnctIOn and controversy represent total loss of energy IndIVIdual effort IS largely meffectual For the proper handhng of freight matters a speCIal knowledge of freight transportatlQn affaIrs IS essentIal and such knowledge may not be obtamed from text book" but only through actual ratlroad expenen-::e and by close ::Jbser-vatlOn and study of the rapIdly changmg conclItlOns that SU!- round the transportatlOn busmess Such a bureau should not be conSidered as a claim collect l11g or a claIm creat111g agency. In exercismg a general su-pervIsIOn over the transportatlOn affaIrs of ItS membel s, claims of every de"cnptlOl1 would nece"sanly receive their share of attentlOn and an endeavor to secure a more prompt settlement of claims should be one object of the e"tablIshment of the bu-leau, but Its mamtenance should not be dependent upon the number or amount of the claIm" presented and collected The efforts of such a bureau should be directed towards secunng for Grand RapIds shIppers the lowest pOSSIble com-bmatlOn of freIght rates and cla":olficatlOns, WIth especIal atten-tenL'on to carload 1at111gs, 111ll11l1111maSn,d loadmg restnctlOns, il10 best of serVICe, representatlOn at meetmgs of the State RaII-load CommissIOn, the Interstate Commerce COmmlSSlOl1, clasq-ncatlOn cormmttees and legIslatIVe bodies when any actIOn IS contemplated that WIll affect the mterests of ItS members and to aSSt mblmg and dlstnbut111g traffic mformatIon pertment to the bU"l11ess of ItS membel s In cooperatIOn WIth the carner" and SImilar orgamzatlOns of shlppel s Gl and RapIds may accomph",h much towards the ad- Justment of matters of common 111terest such as the proposed 11l1lform code of demurrage rules, the proposed umform classl-ficat! on, the Ul1lform bIll of lad111g, ul1lfornllty and harmony be-tween state and natlOnal laws govermng carners, the "ecunng of carload rates on ltllxed carloads of freIght of the same des-cnptlon, the placmg of re::.ponslblhty upon the carners for er-roneous rate quotatlOns and such other problems as may de- \ elop 111the future as m the past It IS 111thIS dlrectlOn that the efforts of "m11lar orgal11za-tlOns have obtamed results that have 0ufficiently demonstrated theIr value amI effiCIency There IS nothmg of greater Importance to the manufacturer 01 the wholesaler than hIS transportatlOn faCIlItIes and cost" and haphazard, spasmodIC or l1l-advlsed actlOn 111 connectlOn WIth same IS detnmental and lUlJUSt to hUl1self and the carners Ex-pert, practIcal kuowledge of traffic matters is becom111ng recog-tllzed 111 the busmes" world as of great value and many other Cltles of less ul1portance have made greater progress towards the applicatIon of :;uch knowledge to their transpo'rtation prob-lems than has Grand RapIds The prestIge enjoyed by thIS city as the center of fur11lture manufacture and sale demand::. that It gIVe transportatlOn mat-ters attentIOn equal to that of ItS competItors Wlth1l1 the past SlAt) days the Interstate Commerce Commb01On has passed up-on dlmo"t one hundred compla111ts dealing WIth freIght rates and carload mltllmUl11S on furl11ture shIpments from Chicago, Dalton, Ga, Carolina terntory, Decatur, Ill, -Brighton, OhIO, and Keno"ha, '"Vl"COnS1l1 Any actlOn by Grand RapIds manu-factnrers towards obtam111g more favorable transportatIOn con-ditIon- or lesser cost", 111the 111terests of theIr customers WIll certamly be noted and \\>111 matenally strengthen the tIes that bmd the trade to thIS market The Interstate Commerce CommISSIon and a maJonty of the members of the can lers are favorable to the placmg of such matters 111the hands of tra1l1ed experts and to the establishment of such bureaus EXbtIng condltlOn0, pecnbar to the geo-graphical 10-::atlOn of Grand RapIds and to the products of its 111clustnes, are such that the establIshment of such a bureau "hould not be clelayed and in thiS dlrectlOn it should be imme-dIately demonstrated, byond chspute, that ('Grand Rapids Knows How" \ V f' f' K I \ ~--_._.--_. IIII III II• I4 II II II ~------------------------------------------- Allt>gOIl Not(·io.and V(·,,~olluliti(·~. Allegan, \ugust 6-C B Bakel ot lhkel &.. (0 ,lel (JIll pdl1led by IllS fdlml), hds been spend111~ the IMst n\ 0 \\ ceb ,It Crunn lake \Vhl1e thele the) lu\ e been "topp1l1g ,It the Plaimvell-Allegan Gunn Lake Cluh \V J Oln ~I of 011\ ~I 8.- Co 1'0 anothel ot the \\ ell kno\\ 1\ manufacturels of Allegan \\ ho \\ Ith hI" lam11\ IS "pell(hm; t\\ (l \\ eeks at Gunn lake 1'1 easurer F I Chlchestel of the Phoem, COmpall\ b e,- pected to return September 1 hom a n\ 0 mOllth" \ ISlt to the PaCIfic coast Whl1e thel e he \\ 111 \ ISlt the Ala"ka- Yukon- PacIfic exposItIon The Phoell(x Company, IncOl pOl ated 111;(0\ embel 1908 wIth a pdld up capItal of $9,000, h,n mg tdken 0\ el the olel Rowe plant, has not as ) et c0111menced opelatIon" The com-pany I" officered as follo\\" PI eSldent, DI 1oung, \ Ice presIdent, vV E Ro\\e, seCletary, 13 13 Sutphm, tleasurel,} I ChIchester Oltver & Co, manufacturers of combmatIon desks, ltbral \ cases, ch1l1a closets, ladles' desks and buftets ha\ e Just added d l111eof mlSSIQn goods GeOl g e 011\ er I epOl ts a qtbLlCtOl \ tl ade for the past Sl, months, commg pnnclpalh 110m the east and the mIddle \\it" t The film ot 011\ er &.. Co \\ dS e~- tabhshed III 1855 and about tl11ee \ ealS a~o a clMn~ C \\ d~ effected, at whIch tnne George 011\ er, Sr , and "~ndrew Oln el who wel e brothers, retIred, bong succeeded b\ \\ 111 T 011\ el and George Oltvel, Jr Bames, MOSler & Co, manufactul ers 01 blltteb and hU?,h gl ade cab1l1ets, announce that the) \\ 111dl "contlllue the nMnll facture of buffets, and \\ III de\ ote theIr tIme e'Ccltbl\ eh to cdb1l1ets Heretofore they ha \ e made then cablllets 111 bn d -,- eye maple;bllt they w111now add a hne ot oak Bames, ~Io"lel & Co are a MIchIgan corpOl atlOn, \\ Ith a paId up capItal ot $13,000, orgamzed five yeal s ago Then trade comes ldl ~eh h om MIchIgan The company IS officered a" tollo\\ s PI e" Ident, Gustav Stern; vIce pI e"ldent, C R vI, l1kes, seCl etal) . Dr C W Young, tleasmel, J F )'10s1er, manager Hem) Bames One of the be"t known manufactuung concelns of A.llegan IS that of Bakel & Co, e"tdbhshed about eIghteen} eal ~ dgO. and conslst111g of C 13 Bakel and George dnd HIram De Ldno The firm manufactm es a hne 1111eof buffets, chma closet" combmatIon bookcases, ladles' desks and hbral} cases The lIne 111cludes about one hundled pIeces E CRowe, propnetor of the E C Ro\ve Can 111g\ \ Olk" h,l" been vlsltmg hIS brothel Henry of the RO\\ e :VIanufdctl1l-lIlg Company, Newaygo, Mlch, the pa"t \\eek Dml11g hl~ \ l"lt Mr Ro\ve has been tdlong a httle I ecreatlOn dt He"" T ,lkt The I~ CRowe Cal V111g\Vorks ha\ e Ju-,t gotten out d new catalogue, whIch they are nov\ maIlIng to theIr trade The catalogue shows a complete lIne of cal \ 1I1gs fOl furl11tUl e and casket manufacturers 1\11 RO\ve Iepm ts that buslne"" has been very good, espeCIally from the11 ea"tel n tI adc the pa"t SIX months 1) ------------------------------------- Mahogany Circassian Walnut Quartered Oak Walnut Curly Maple Bird's Eye Maple Basswood Ash Elm Birch Maple Poplar Gum Oak The Luxury Chair Company. Under the management of Geo K Mead, the I U"\.Ul\ ChaIr Company of Grand RapIds has made gleat stude" :\11 Mead IS a practical chaIr man and looks closely to evelY detaIl - ---------------------------------. \ I~ T., \ "\ ------------------------------..., II II I I• ---------------------------------------------~ Foreign and Domestic Woods. Rotary, Sliced, Sawed. III till lJtl~lJ1l~" \\ hlll hc tool, dUlgc the compdllY Wd" P,l\- 111~ ;-,.J- ;0 pel thouo.,lml 101 ell} 11llSlumber; now he has a dl) kl1n that dlle" It 101 50 cents TIe has also btuIt a two-e,tCJ1) 1)1lC]" dd(htlOn that 1I1Ueases the f1001 space of the pld11t at ICel:'.t.J-O pel cent .\h l\Ieacl also looks carefully after the wel-tale 01 1110.help, and has plo'lded shower baths, lavatolle", clo"ets and e\ el \ com elllcnce for both the men and wome11 111 hIS employ ~ e\\ machl1l es ha\ e been added, and they make all the11 ft ame", The 11l1e conslst1l1g of the Luxury patent J oc]"el flam I ockel s ell\ ans, stools and chall s, IS one of the beo.t made 111GI and RapIds, and bUSIness glows every seel"on There I:'. not a s1l1g1e old pIece 111 stock, dnd ordel s are on thell books 101 e\ el \ th1l1g that I." made or In course of constl uctlOn \11 :.\Ieeld has ~no u~e t01 accumulatlOns- 'A warehouse IS next th1l10 to a mOl 0 uc Keep the !:\ oods mov1I1g" IS hIS motto, b b " then) ou \\ III not be troubled" Ith close-outs Inyited to Fly lor the Siegel. Cooper Company. 1rem \ SIegel, the pI eSldent at the SIegel-Cooper Company, ha<.. otteled the \Vngltt brothers C:;7,5oo to make three flIghts In el11 aelOplane tlOm the 100f of the ChIcago store l'hI:'. ])IUlect edlp"1I1g, In the 0])11110nof some, the entelpnse of H CT '-,eltlldge" ChICago Idea" dep,lrtment store In London, hel" lKUl undel consldel atlOn for some tIme by the VVnght broth Ch aec01 dIng to 1I1f01matlOn whIch leaked out 111 Wa"h1l1gton [he London mer clunt eAhlblted the Blenot heavler-than-all th 1I1g nuch1l1e 111 hI" "tale, but :.\/[r SIegel, who has become dn enthu"'lelst about denal naVIgatIOn, IS strl\ 1I1g to have the hte "'lzed pa"",engel Cdll) 1I1g aeroplane eAhlblted flam the top ot hi'" "tale \\ Ith the fdmous vvnght brother" themselve:'. to make ha/drdous fJtghts and CIrcle over the cIty streets [: C Tal g ensen has blOught suit aga111st Tull & GIbbs, tht \\ ell kno\\ 11 turmture dealers of Spokane, Wash., and PUHland. 01e He asks Judgment fOl $2,088 on the ground thdt hetore surrendellng possession of the Lenox hotel in POI tldnel Idst T anual \, thev neglected to shut oft the water, \\ hlch fro/e al~d damaged the pIpes, walls and floors ~• ----------------------- II ,I II I,\ ,, •,, •II•• , •••• II• •II~._--_. ----------_ ....II ,I III I,II II ... THE WEATHERLY INDIvmUAL Glue Heater Send yonr address and and recc.ve deSCriptIVe Clrcnlar of Glne Heaters. G1ne Cookers and Hot Boxes Wltl. prICes. The Weatherly Co. Grand RaPid •• Mich. WEEKLY ARTISAN 7 ---------------------------------------------------- .~ Oak, Poplar LET US QUOTE YOU PRICES ON OUR OWN MANUFACTURE OF I Circassian, Mahogany, I I and Ii tI... . Gum The Albro Established IB3B. Would Give Long Hauls Lowe1' Rates. lor many yeal s one of the popellal p1muple" of 1ate 111ak 1I1g-ha~ been that a thlOUe,h rate 111mt not be le,>~ than the J ca1 I ate cOl1lb111ecl The Inter,>telte Commerce C01l1l1l1~"l()n lJ'l'> ,lttempte(l to 1epuchate that pr111c1ple b) authOt J7t11g 1ates ht tween \tJantIc port~ and the we~t Jowel than the cOl1lbtlled 1,ltt '> hetV',een local term1l1ah RaIlroad men cJeclare that th1" \\ ould 1evolut1OI11Ze a methocJ that ha" been In gene1al u"e for more than JO years and they do not propose to accept It Two de CIS1On" of the commISSIOn embodymg th1" pl1nClple, the ;\11'>- soun RIver case and the Kmdel case, mvolvmg rates to Denver, have been temporanly enJOIned, and are now pendll1g befure Judges Grmscup, Baker and Kohhaat of the Ul11ted St2tt" C1rcUlt court fOI adJuchcatwl1'i The ra1lroa(ls ale now pI e-panng to apply for an 111Junct1On agall1st the thl1 (I ~ncl1 de- CISIOnm the case of the Greater Des .Momeo>comrl11ttee a~am,>t the Rock Island and other webtel n roads The roads have repeatedly declared theIr deten111natlOn to cOl1te<;t the pn11c1ple to the last dItch i\s the fil1cImg of the Judges m the cases mvolvmg the rate" to the -:\11ssoun RIver and Denver WIll not be reached untl1 afte1 September 1, when the Des Momes order goes mto effect, the only way m ,vhlch the roads can prevent the reduct10n of theIr revenue" IS by an mJunctwn, unle~" the commISSIOn b prevaIled upon to postpone ItS order The Penusylvania Buying Cars. Official announcement was made at Pltt"burg last Monday that the Pennsylvama Railroad has placed orders for about $8,- 500,000 worth of new car eqmpment This IS saId to be the biggest order for cars ever placed at one time The number of new cars ordered is 8,000, and the cost will be more than $1,000 aplece ·While the entire order has been placed, the apport1Onment only for the lines east of PIttsburg and Elle IS made known There will be 4,845 cars for the hnes east of PIttsburg and Ene, leaving, presumably. 3,155 for the Pennsylvama hnes west of PIttsburg Orders on car" for the hne::. ea"t have been apport1Oned as foIIows: Pressed Steel Car Company of PIttsburg, 350 box cars, 350 hoppers, 500 coke cars, American Car & Foundry Company, 500 box cars; Standard Steel Car Company, 750 hopper cars; Cambria Steel Company, 500 coke cars; Penn-sylvania Railroad Altoona shops, 1,895 car" of all kinds In addItion to this order the company announces that in the very near future It wJ11 place ordel s for about 5,000 more freight cars, and, as Its recent orders prey lOUS to today aggre-gate about 5,000 cars, it wJ11be seen that the rallroad i" makl11g Veneers. Veneer Co. II .. CINCINNATI, O. ._-_. ---- --------- ~OOellt<; pron11',e tn get a 11e" ftelg-hi eqUIpment of somethmg lt1-..e20,000 carli \ c;ood part of the mele1s Ju"t placed <lfe of a rush l1atUle, e,lch of the compa11lc'> cIcdH \\ Ith hay me, ,lgl ('<eelto have "ome ne\\ Cdl., on the t1<lck., ll1'-,lde of 10 cIa) '-, Turpentine Trust and Timher Men Alarmt"d. Ownel" of '>outhern hmber land" and manage1 s of the so-called naval .,to! es tru"t, are protestll1g v1gorout>ly agall1st the pa "'>age of a blll now pendl11g 111 the Alabama legIslature The trust, whIch seems to be more mterested than the tlmbe1 owne1", has mduced dealel S m naval stores-turpentme and rosm-to flood the leg1"latl11 e WIth letters askmg that the bIll be defeated OJ that actlOn be po"tponed untIl more thor-ough 1m estlgatlOn ha., been made "\s a result of the PIO-te" b the commIttee hav111g the bIll 111 charge has decIded to hold pubhc heanngs and mV1te all mtere"ted to present the11 \ 1evvs The tlmbel, or forestry bJ1l, as It IS knov\n, plovldes that no tree of less than 12 mche" 111dIameter can be cut, and no tI ess le<;s than 15 111ches m dIameter can be tapped for turpen-tme, and carnes WIth It the creattOn of mspecto1 s for the ::.tate, who shall receIve fees for m"pectmg rOS111and turpen-tme The grade estabh"hed by the 11lspector IS to remain, thus makIng It ImpossIble for the purchaser to buy as one grade and move up to another, as members of the trust have been dccused of doing. The bIll, If It becomes a law, IS expected to prevent waste and to decrease the lumber cut and output of rosm and tur-pent111e 111the state The Coalmga (Cal) hotel IS to be remodeled anel reful- 11lshed. " .- . I FOX --------_..----- - - - - - - - - -- ., I SAW DADO HEADS GREATEST RANGE QUICKEST ADJUSTMENT LEAST TROUBLE PERFECT SAFETY SMOOTHEST GROOVES FASTEST CUT LEAST POWER LONGEST LIFE It II Also Machine Knive.r. Miter MachInes. Etc. We'll gladly tell you all about it. PERMANENT ECONOMY FOX MACHINE. CO. 185 N. Front Street, Grand Rapids. Mich 8 WEEKLY ARTISAN If You Want One Crate or a Carload of Rotary. Cut Plain Oak Veneer Write us. We have it, red or white, crated and ready to ship. Walter Clark Veneer Company 535 Mich. Trust Building GRAND RAPIDS, MICH. II II New York Market Reports. i\ew YOlk, \ugust 6~netter demand t11a1 \\a, noted le"t week IS the onl} teature \\ ortl1\ of 111entlon m market 1ep J1 that are supposed to he ot mteres t to turm tUl e men 1hll e has been no ad, ance 111 pi Ices eAcept on turpe,ltme \\ h1111hel" gone up anothe cent, the II~e bel 19 due entlrel} to leghlatl) 1 pend111g 111 \labama, \\!1l< ..Jl thleaten~ to Ie tnct the output ur the state It IS now quoted here at ")2@")'2Y2 cent- tor (I Ill, dehver} dehvery L111seed 011 IS stlll dull ~ale, thb \\ eek hd\ e been t "- ceedll1gly small at last week s quotatlons-I\ e",tern rel\\ (JO@(d cents, CIty. law, 61@();! , smgle b,)11ed, 62(aJGJ and double lnl]u] 63@GJ, m 110t les", than flVe ball el lots Shellac IS mo\ 1l1f; mOle treelq than last \\ eek, the iran'dl tlOn.., In some grades bemg of seasonable \ o]ul11e bllt pillt .. while firm, ',]lOW no 111atella] cnan~ e T X 111 t ,lSe, h ljuoted 15@15.Yz, bnght 01ange ~Tacle, 1"l((1::91, fane \ ,hade, 20@!! and DIamond I '2 ')((1:2:b cent r1 e~h bleached 1b 12 (it 1: dned. n@21Y;; l enb A bettel dennnc1 t01 COIdafSe IS noted, but It hd' not elt fected pnces B ( tv\ me "0 18 b quoted at IlJ t enh pel pound, Incha l\, o~ J,::,i to () at 1@7.Yz, hfSht, 8@SY;;, fi,le "0 18 at 11@1172 cents Goat Sk111Sare more actlVe and pnces are filmer on the better quaM) of ::\Iex1~ans which an 1\ e 111small lOb Dag-utd' and Haytlens are quoted at 51@'58 cenL, Poytas -i l@-i ~ \Ic",-- lcans, 4,,@±4, MeAlcan frontiers, 33@35 cents Leather of all kll1d~ rema111" 1emarkabl} qmet not\\lth,tand- 111~the tanff ag1tatlOn 111congre~s Good Demand for Lumber. The 1110stplOm111ent featnre at the lumber market at pi cc,- ent IS a marked 111C1ease111the numbel of 111qmne~ \\ hIle an 111qmry does not con:.tltute d demand an unusual number of them 111(11catethat they \\ III 000n be follo\\ eel b} an l11Cred"eel demand, and when they come from large consume! s the} show that the 1I1qUllers expect to place order, soon IIIthout ret-el ence to the future the demand 1s much leuger than at thb time last week I\t 1110StpOints It IS better than IS expected 111 c\u-gust Ma1ked Improvement \,1 the tone of the lumber bUSI-ness IS reported from all p0111tS Hardwood lumer IS 1110V111g111 greater volume than 111 July and much gl eater than 111 Aug u~t last ) ear Pllces at e firm, e"'-ceed111gl) so for the better grades of oak The hlghe1 grades of other vanetles of hardwood are reported scarce 111 first hands and there IS 110 sIgn of weakness at any pomt eAcept 1ll the demand for culls at some of the Southern mIlls ~----------------------------_._ ..._--_ .._- THE NEW GRAND RAPIDS MACHINERY STORE Wood Working Machinery Factory Equipment Machine Knives, Bits, Etc. Everything in Equipment for the Woodworker. McMULLEN MACHINERY CO. GRAND RAPID, MICH ---~ , ••• a ••••• ._ ---_. •• .., j STANDARD UNIFORM COLORS I : Adopted by the Grand Rapids Furniture ASSOCiation are produced With our: II Golden Oak Oil Stain No. 1909, Filler No. 736. I Early English Oil Stain No. 55, Filler No. 36. I Weathered Oak Oil Stain No. 1910. I Mahogany Stain Powder, No.9, Filler No. 14. I Fumed Oak (W) Stain No. 46. II II GRAND RAPIDS WOOD FINISHING CO. 5559 Ellsworth Ave ORAND RAPIDS, MICH '- -~---- .. _..- _.- ..-- . -- " ROLLS THE "RELIABLE" KIND THE FEllWOCK AUTO & MFG. CO. EVANSVILLE, INDIANA. -., \V E E K L Y ART I SAN LUCE~REDMOND CHAIR CO., Ltd. ..- .... ----- - - ---------.._--~--~----------------._.~~_._-------------_._--------- I I I II II II BIG RAPIDS, MICHIGAN MANUFACTURERS OF HIGH GRADE OFFICE CHAIRS, DINING CHAIRS Reception Chairs and Rockers, Slippers Rockers, Colonial Parlor Suites, Desk and Dressing Chairs In Uark and Tuna Mahogany, Buch, B,rd',-eye Maple, Q!!artered Oak and Cuca<Slan Walnut You will find our Exhibit on the Fourth Floor, East Section, Manufacturers' BUlldmg,North Ioma St , Grand Rapids. I\,,,I I, I,,I I,II ._.------------------- ------------~_. ExhIbIt In charge of J C HamIlton C E Cohoes J Edgar Fo'ler Good Demand f01' Ru~s. 9 ----------------------------------------------------~ ~a:>tern manufacturers, 1mporte1s and Jobbe1~ It'port a b11Sk demand for 1ugs - an unusual demand fc)! a pellOcl ~o late 111 the season \\ hat IS known as the cluphcclte demand IS much larger than has been expenenced f01 mallY yeal S :\10re buyer~ al e 111 the market plckIn:S up spot supphe~, vvht{rever the) al c to be found, and 111each Instance are askIng qmck Shlp1l1ellt~ ot the good'> pm-cha'oeCl, In adehtlOn to thb, buyer~ are also askmg for prompt 111)),j, 'lts of all good'i on ordel, a'o then summer trade has heen of larger volume than was expected RetaIlers startec1 the 'ieason vvlth very small ~upphes of old good'i on hand and 'ill1ee that tIme have been purchasll1g "teadlly It was beheved that the heavy bUY111gwll1ch took place Ju:>t hef01e pnces were ,tdvanced, '''ould fully cover all 1eqUlrements f01 the balance of the season, but eVIdently buyels have found theIr purchase'> too ~n1.lll to meet reqUIrements, as they are back 111the market f01 adclttlOnal supphes, vv1th whIch to meet nearby futUl e 1equlre n en is \lanufaLtul er, dedal e that the advance 111 pllces letst month-about 5 pel cent-v. a'i nOl enough 10 cover the lll- Clea-;ed co-;t 111matenal and llltlJl1ate that a further advance mU'it come soon Carpets are lllO'lllg mOle freely than a month ago Bu) er~ arE sald to be duphcat111g thelr ordel s for \XUl111ter'i Brus'ic1s, \\; lltons and tapestI le'i Jngra111~, however, are reported hfele'i~, "lth no hope of 11llprOvel1ent l1l thelr very unsatlsfacloq sea'iO 1 Henry Explains. Llttle Hem), ,I comtant source of JOy 111the hotlSehole1 of a f 11I1l1111l e 111.\11 hVl1lg III Gl a11c1H.,tplC1~ swallo\\ cel ,I bt1l1 \\ !tIC" he had detached from a bolt WIth whIch he wa:> plaY111g He im-mcehatelv 111formed the dot111(2,p"al ents that he had "swallowecl ~Olllethln:s but wa" unable to cles-::nbe the sIze and nature of the tll111g '\ el vou~lv the fatlle1 pulled aSlde a commode III the hope of alchng Henr) to nallle the mls~111g al tIde, when the httle bcn ex,-lalllled IOh papa It wa llot ,t~ lal (2,"Ca~ that Made by Grand RapId, F anc)' rUIDltur~Co, Grand RapId" Mlch " 10 - - ------------------------------. A DEPARTMENT OF HELPS FOR THE ADVERTISER WEEKLY ARTISAN RETAIL FURNI1.'URE ADVERTISING Conducted by Chief of the "-dvertisina Department, Furniture City Enara ...i.na CODJpany MARLIN L. BAKER No, thIs IS no furl1lture ad But why b It the furl1ltnrc No' HIs readers are no dIfferent houses don't put out a furl1lture announcement that IS as 111- one \\111 mIss secmg hIS ad if It Isn't the viting as thIs department store page? mess 111the paper Each sub-dlvlslOn has a dlst111ctlve heacltng of ItS 0\\ n· Just imagme the page of Rothschllds & Company, a fnrl1l- Really now, doesn't It do your heart good to look at an ad so tnre ad, cuts of furmtUl emplace of the figures and dry goods. well displayed, so clean 100kll1g, and so easy to read) :\ote \\'ouldn't "ou rather read that kll1d of a furmture ad than the the lower quarter of thIS ad, nearly all the sectlOns belong to ones) ou usually find m any of the newspapers? I rather thmk the average furniture store It Isn't crowded wIth bIg cuts and \ au would black face type. Good fnrl1ltnre advertlsmg is a mIghty scarce article and Note the clear open appearance, the perfect balance ot 11- It IS the ad \\ nter s O\\n fault He walts 'ttll the last minute lustratlons and the excellent typography, m short It IS an ad- before prepdnng hIS COP), wntl11g "any old thIng" to fill space vertlsement that commands attentlOn \\ hlle thc ne\\ ~papcI soltutor ~tands dt IllS elbow, punchl11g him Why don't the furl1lture advertlser produce copy that com along mands attentlOn? Are his reader~ any dIfferent from those Is it an) \\ ondcr dverage f11ll1lture ads look as they do? who read department store stuff; must he use a conglomera-tion of line etchl11gs, worn out electros and fine screen halftone cuts (when he should use all 1111ecuts 111hIS ads)? Is that any reason why he should use the blackest type 111the pnnter\ case? He only thinks "ome blackest, Jumbled up Advertising Value ::\Ir Theo. Fettl11ger, Adv, .l\1gr for Hahne & Co, Newark, )J J, 111a recent address on advertlsl11g, said: "It IS a posltlve creatIve force, and the world would lose much wIthout It "It multlpltes human \\ants," J\Ir Fettl11ger asserted, "It 111- tenslfies human deSIres, makcs fashlOns, encourages constant change, leads people to dress better. to build better homes, to furnIsh them to bettel taste, and to make them more comfortable and sal1ltary. ".-\dvertlsl11g IS one of the sImplest, yet one of the most complex factors 111 the promotlon of bus111e"s It IS an essence glv111g pubhClty to the object you \\Ish to promote, or the th111gor servIce you have for sale Just how this pubhclty can best be secured IS, and al\\ a) s WIll be, a problem, because of the varY111g condltlons 111whIch man finds hmlself as times change and the people change wIth them" The nnvspaper IS beyond question the best of all adverttsing mecltums, not only became It facilitates the dissemination of in-formation to the pubhc at the least pOSSIble cost and in the speed- Iest manner, but also for many other reasons "Perhaps the most cogent reasons why the newspaper should be patrol1lzed above all other mediums i" the fact that the press IS so helpful in the upbuilding of the city, in the furthering of its enterprises, and became the city is so apt to be judged by its newspapers, and its bllsiness men by the advertising that appears in the ne\\ spapers "\Ve should not count merely the earninlSs that come direct from our advertlsing investments, but the asset consta'ltly being created for every b lsiness instihtion and every property-holder in the cIty thr011gh the newspapers' activities Every dollar P'lt into the ne\\ "paper advertising strengthens the newspapers and enables the publi"hers to gIve to the p~ople, practically witho"t cost to the readers the wonderful purveyors of news and molders of public opinion for which the country is famous" WEEKLY ARTISAN Eight Good Reasons Why Cook Can Serve You Best Everv Une a Convincing Argument. Read Carefully. Then Come and See For Youraelf. [PA~"~,:~:;:::~~ ..~:,_ I \LO:~p~~~:...o:.,~~~R~NI5H1NG- I. ..., IIN CASE OF DElI TH All. PAYMENTS CEASE- I IQUAUTY FIJRNlTURE ADDS TONE TO YOUR HOME-I coo ................ <1 .... ""' ,......Idb fe, It.. It .. ~, III 1M, ~ .~ llad __ d ... W. ITHELARGI!STANDBESTSELECTEDSTOCK GOLD RING FOR THE IlA!lY WITH Mote ........ eotDIeftll ",!Mlred ...,. _ I'0OI 1baa .. ..., EVERY CARRIAGE otbN woouaeUt tvIdla ...._ ::.::=:.~ ~:::a~'":~,=,:,,,CIw -- mat , FRE1l DELlVERY-A~ U.~.~PIa.cnlo!d4I.,....l.-- .. .. <na .. O'W1IU~ or;i6"I"'of...'_-'*'t.1'" ..,...,.... wK1l~Jl8I?Ar AND '.AT\. RPAl': £Vll.IrrIL'1QS. THE FURNITURE STORE A. S. COOK COMPANY. 67-69 MAIN STREET, WOONSOCKET, R I ...... ....",,'C CAR "an08 \ot: TO 01.8 DOOR The above dd\ ertlcement of A S Cook company. Vlooll'iock-et, R I, may be cntlC1seel by a number of ad writers, but there are surely a number of POl11ts descnbed that will not fall to bnng trade to the store It lS eleservl11g of commendation on arrangement, descnptlOn and pnclllg Whlte space is used to good ad, antage Here are some gooel, senslble sales talks, full of reason why COpy Some ad-wnter~ nllght cOll'ilder them rather lengthy, but there lS 110 c10ubtlllg that good results dre more often obtallled from thiS kllld of talk, even 1£ lt l~ lengthy, than the common "hot alr" stuff usually used Successful copy wlltel s do not fill their space wlth \\ orthless "hot air" but tells the reader 111 a plaln, stralghtforwarel, senslble,· . way statlllg facts He gives them a leason for offering goods under value, trnthful descnptlOn talks to his reacler~, as he would to a customer on the floor Read these talks from the pens of real aelvertlsers, study th('m, it wlll be time well spent CARPLTS \ \]) RUGS \ld~Jl1ficent chsplav of Tngll',h Axmln, ter carpets In the range of selectIOn thb :L,ton C8rpet store neve" presented d better chOlce-vVl11l11peg 11ls never ,een Its equal bel ore We h'n e made c1Jscrlmll1atll1\!;se lectlOn among- the world's prettIest patterns and colOrings of the ,,,,orld's most noted Ax-mInster loorrs and rvany patterns have been woven exclusnely for thIS store Fvery style an I period of decoratIOn can be m8teher\ and £01 cuch be lutlful carpets-the values are truly extraordmary In Axmmster rug-s too, there IS a handsome shoWll1g I1lustrat-m~! the run of values we clescrlbe one ,pi en dId lme TIere IS a 101ely green, WIth a rich or ental effect that would look well m h-br lry or den, another IS a hm d~ome effect 111 blue and gold dnd shll another 111 brown and gold These rugs hdve a deep IIch pIle of hnest worsted and all makes of the leadmg- Fng-hsh ancl Scotch AXl1l1111ster mlll,- r etton's, Wm11lpeg, Can MATTI l\f GS Floor coverings for summer u~e Crex Iugs and mattmg-s The C, ex fdbrlc IS a neat attrachve and firmly \\ 01en floor covering-made m a number of very n etty de'ilgns that enables one to obta1l1 a htg-hly artbtlc decora-tIve effect at a very moderate prlce-costmg as It does les~ than an Tngram carpet It may bE hacl m the form of a mattmg, 36 1I1ches- WIde, WIth whIch a room can be covered all over It also comes 111 rugs of all sIzes from lEx36 Il1ches un to 9x12 feet These are used largely for porch rugs Al'd then there are the Crex porch runners whIch can be had 111 all WIdths up to 9 feet ancl any reqUIred leng-th -Schuneman & Evans, St Paul, Mll1n HAMMOCKS Swmg- a hammock and enjoy outdoor summer hfe to Its fullest Buy a Palmel hdmmock r1', the be~t fhe unci a ,hdcly nook somewhe e ,lIId take summer hfe d bIt ea sy when yoU em Nothmg lend, so much to the enjoyment of outdoor comfort as the jU"t rI~ht shdped, just right hammock Hel e's a Palmer hammock WIth a close canvas weave 111 Per~lan stripes concealed snreader at head wood bar 2t foot, WIth patented tlp~ and adlnstable hItch end rings, WIth pIllow ~nd valance a dozen color combmatl011" $1 2S -S P Dunham & Co, Trenton, N J Get one Now IS the tIme Summer hav Il1g now set 111 for good you should put up a hammock, whIch you WIll find enjoyed by all, as a great ple'lsure, and comfort Ham-mocks occupy d very small space, and WIll add to the looks of your lawn, or porch, that IS If "elected from our WIde as,ortment all of whIch dre of the best selected matellal havll1g orlg-ll1ahty m deSIgn and color Our $2 hammocks al e not as hI ge 1'ld hand somely made as our $7 ones, but fOI service and long- wear they VI 111 answer your pur pose Weare ,howll1g numberle." others, between the,e pn cs, \\ hlch WIll appeal to you as rm e selectlO'lS These we-e bought for your mspechon so look them over- Snowr-Tulhs Hardware Co, Montgomery Ala ' New Hammocks 111 attractive colonngs The smal test Iange of attractive hammocks IS Illcluded 111 the new lot offered to the pubhc comJllencm" to day The m,l" c" cent blendll1g, of the gorgeous colors WIll forcefully appeal to all These hammock, are "wll1d, ram and rot proof" and g-Ive the best wear because they are made from the most rehable mdterlals 111 a very superior way PORCH SHADES Porch comfort You WIll never know the real luxu-y, comfort and enjoyment to be had from YOUIporch until you fit It WIth /' / 11 ~ t~ ~ at £!ices ~ ~ ~ ~ ex An odd let 01 CriI>o found on lnvcnlol'Ylnf sto<k. all marked ., savfng Flees to Insure thCU' Soak and .ttra ... t businc.ss mJ:s w«k.. ..I I I I I ~ ,I A THE FURNrTUR.E STORE S COOK COMPANY, 67-69 MaIn St .. Woonsocket. W--e W--an-t -Y-ou-r -C-a-sh-! ~ VudOl pOlch <-h,t<k, Wood h one of the best non concluc101s of heat known, therdore Vuclor porch shdCle, are made of wood flbrc -11l1deli wood Your porch-the part of yOw house whIch IS entirely out of JOOlS, you would utlhze all summer long If It were not for the unendurable summer sun \Vlth Vudor pOlch shades your porch 10 made habItable Vudor shades are of the hIghest g-rade of matel'lals and workman~hlp, are per-fectly made III eve y detaIl and are so I1Icelv stdll'ed thdt they harmom7e WIth the finest homes Colors-brown, green and mottled effects -Kaufmdn's, Trenton, N J RErRIGERATORS Leonard cleanable refrigerator" actu~lly "ave Ice They co~t just about the same as the ordll1ary sort", and only a httle more than the re'llly poor one" The ddference m the Ice bIlls pays for them There are no places III the I eonal d that can not be eaSIly cleaned-no mold, no rhrt accumulation 1\11 the mSlde pdrts e ,slly removable -Crew~- Beg\!;, Co, Pueblo, Colo Some I efng-el, tor facts that are worthy of your thoughtful consIderatIOn Refng-erator we~ther IS WIth us We are prepared WIth a fine, Idl ge stock of really dependable most 'i'ltbfactory food pI esel vers at the lowe"t price, thdt hlghe<-t quahty WIll per-mIt Among- them IS the "Eddy"-and we are the sole Trenton ag-ents In these re frlgerdtors and Ice chests the ust.lal dead aIr space b rel11forced by an effective Insula tlOn of 'Eddy" mventlOn The doors fit perfectly, and dre eqUIpped wlth strlP~ of feltll1g, makl11g a practically mr tight refrigerator The ArtIsan VI 111 be .;;1d9to receIVe "am-ple of ~ood furmture ads and reproduce anv that a-e worthy Addre'iS all matter to '\1ARLI~ A BAKER 423 MUrlay BwIJl11g IllOI11l11~ ot thc fil ~t etlY ot \[ay III c,ILh \ e,l1, until ~ 0 (lock all th( IllotlllJlg 01 thc jtl~t dd) OJ Odohel lIi cdch \Cdl, the ,tdll d<1)(1 tll11C ,hdll h( O!1l hOUI I1l ,lC\\ dille of the ~tandd1(l tltllc nOyl III u~c nl1~I' to hL 'lLL0l1lphshcd by ddv,lllllng the hdl1d, o t 1hc cloc k onL how Oil "IdY 1dnd may Illg thC111 hdCk om hum on Octobel 1. •'\0 l,ullOad \HJl1ld be compelled to change d ~ll1gle ~Lh(' 1- uk tlOI dn) fddOl \ I\-" ham ~ of work People would ,0 (IUlCk h M1Jll~t themsehe, to It th'lt It would be forgotten m a day 01 1\\ 0, fOl the wOlld hves by the clock ~ol11e of the I e,ulh to be attained arc: '1 Health anel ph\ 'lLal \\ elf,ll e al e pro111oteel tf the dL 111111 , ot hte he~m call) III the clay as nature 1l1tends, '! \dchtlOnal tIme dunng ddyhght I~ gamed fat I est and 1II 1, \tlo 1 thL u'c ot pal ks ami playglouncls dunng the hot months \\ auld be mCl cased and d11 fOll11s of I ell eatIon Lould h( plOleltecl on larger hne~ .3 'I hl tal mel, \\ ho I ept e~ents dlmo,t one-half of the pop 1'1(1)( 11 ,111clII ho pi a( tlLalh h,e, b) tll1~ ~ummel schedule, would he LJldhlul to 11am act hl~ bus1Ue~, wIth the (ItIe~ that mULh C,ll her 'VOULD UTIL1ZE ~10REDAYLIGHT Turn the Clock Allead and Start Work an Hour Earlier in the Summer Thue J h( plOpO,ltIOl1 to qc,tl ,l1I houl [10111 thL 11J(~ht III t'llll Illg the clOLb dhead 'CUll', hkeh to h( ddoptul III \mLlI( ,I ,I' It 11.l~ been by nMn\ manllt,ILtl1lel, ,l11(l 1)\ ~0111e lllul1lujJ.\huL' In Eng]'lllcl The pldn h,l' been dhLlls'ul h\ the nCII~]J Ip I' \\ Ilh genel,d applO\ ,d but ,0 [,11 Llllunll,lll I' thL onll \ml! 1(,\ 1 nt) that has fOllnalh e,,"ples,e(1 an Intention to 'Idopt thL ,nc: gestlOll '\ few 111dllufdctl1lel' hay e adopted thL e.ll hu 11111e ~Lhedulc not by t11ll1lllg thell clock, ahead but b\ '1111pll ,t,lI t mg wOIk an hout ealhel~,lt '1'( 1l1steael ot ~ 0 dock tm 111 'tal1ce~anc1 thele ale man) \\ho thmk the IcfOlI11 ,honld k ,'ccol11phshed 111 that \\ d\, but It IS eVident that thl 1110\ ell1enl \\ ollid he mULh mal e ~enel ,d ,md tl1<.'1efm e ldtbL \C," con tU"j<\11 hv tlll mng the cloLk '\he,1(l 1he ol1h II ell fOllndul Oh]lll1otl Lo the pletl1 comes flom the astI onomel ~~thc ,dl11dn,l( llMkll ,- Made by Grand Rapid, Fancy F urmlure Co , Grand RapIds. I\1lch \\ ho have trouble Lnough 111 I edullng 'sun tune to ,t,l1Ida 1 d ttme The 1\atlOnal Ddyhght -'L~o' latlO11 ha, been orga1l1zed to ll1dllCe bus111ess organl/atlOn~ and mumclpahtles to ddopt th I eformed time schedule and has ~ent out mlSSlOnane~ to e "- plam Its advantage~ One at them I C Rose a bU~1I1e'-" Il1dn of C111C1l111ati wa, a guest of the -\~sOC1atlOn ot Commel LC .It , " ,'1(z,n the othel dd\ \\hen he dehvered an adole', \\ hlLh I, lOIn el tcd dll \\ ho heal d hUll 111 the (011 "e ot , t Gl\ e them bettel opp II F\ CI\ thIng el"l I I 1 'I, ,t th " I I II !l , I ' Ii "" 1'"11\1 11' \!.'l(' Ih( <!(),k f"f"d"l It hom betl\eLl' \1(1 I [11 I) 1 oft'lt!1 1(11 lI1dlllt"otl ,]111011of all the \vOlkll~ 11 Ill' II1lltn II 111 1)( 11'1]'1 e e(l 'h<;OCl.ltl011 whIch Wtll ,oon hl\( I' 1\ 11 il' '.I "- , 'I 'l' lh,tt flom A11d ,dlll 2 J elil< I, "I, 'h' I hI) L emplo) ed 111 1111ll" £.tclll! Ie, dlld office', 'l11d c~ 1'(( tdlh IhL t11111I011sof hOl1~e\\ Ive", \\ 111IMve mOl e tUlle ,it thell UIIJI uHllmdl1d dunng dayhght '") ] he people of England and Scotland lnJoy long ",nll 1 l \ l 1111~' b\ I ca~on of then nOl them altltude, and we should h'l\ C \d1dt the} hay e ,IS It can be done Without cost OJ 1l1tcl-j( ll'llLL \\ Ith eXI~tlng condItIOns "Il It dftect~ 1I1tl1l1ately the prIv,tte and pCIsonal hfe ul l \ Cl I mdn, \\ oman dnd c11l1d, and IS thel efore of mOl e p~1 '011.1\ l11ll I c,1 to all the people than tanff or the Panama canet! UI dl1\ of the natIOnal questlOll" now penchng [he change IS as 'Imple a~ turmng yOU! watch fOI Wdl (1 II 1 11 \ au go tlom here to ;\ eVv York A number of fac- 1 " th! oughol1t the (ountl y, 111fiuenced by the welfare of all the \Yorkers have already been lunmng on what they call a "'Il1Il111 "Lhedule Tho~e schedule" amoul1t eiAaetly to what. the plan here proposed advocates Let me quote to you the \\ OIds of Thomas :\[oore, the poet. 'lnL! thL be't ot ,l1l ",[\, 1" Iengthcn alll cld\'- T, t" ,te tl I fc\\ hour, tI am thc 111ght 'II hy the ~avmg of lIght bIlls alone WIll IClompense ovu and 0\ er agd1l1 for the httle tWist of the thumb t\\ Ice a ) edl "hlch IS all the trouble the new scheme mvolves Do vou thlllk II e claUD the plan ongmated m thiS country? It did not. It ome, f1 am England where they have even more twthght than \\ e h'1\ e TInt beLdu,e It I~ EnglIsh I, no reason why \mcII-Lan'- ~hot11d not adopt It, If It can he ,hO\\11 to be et gent11lJC 111pI 0\ ement 1n bllsll1es~ } Oll l,l11 ne\ er tell wlllLh lIttle cOllrte,,) I~ ~011lg to pa~ the highest Idte of ll1terest Those \\ ho "nevel know when they are beaten" don't get l ld ( 11 '" '11<' I'H\l' ("( "(\,, "., II' ~ r ~ 11ouhle, and are not WEEKLY ARTISAN ~-------------------------------------.----------- ,I1 IIII II I "I I I1 III I I II II II III II ----------------------- SLIGH'S SELECT STYLES SELL AND SATISFY 13 ..I II1 I• ! III IIIII• I I• II II II IIIIII II II• -----------------------------------------------~ Many New Features Added for the Fall Season Everything for the Bedroom [ MedIum and Fme QuahlY J Office and Salesroom corner Prescott and Buchanan Streets, Grand RapIds, Mlch WHITE fOR CATALOGl'f SLIGH FURNITURE CO. Grand Rapids, Mich. ~------------------------------------_._--------- Raihoad Traffic Rapidly Gaining. The car efficIency commIttee of the Amencan RaIlway A..,,,oclatlOn reports that Idle freIght cars are L apldly l;0111g 111tOservIce The report fOl the last tv,o weeks 111July show'" a decrease of 16,873, or nearly 7 per cent 1t1 the numbel of ..,utplus car", the la~t report ~hoWIng a total of 2-+3,354 Idle cars Demands for box and coal cars, especIally the latter, reduced the aggregate surplus of the"e 12,292, and flat cal s decreased 756. Local demands caused a shortage of 339 cars, which is 211 less than two weeks ago. Throughout the central states and extendIng up into the northwest, gaIns in freight traffic were most pronounced, whIle on the laIlroads In the southwest steady improvement was manifested. Traffic fell off somewhat In the :'-Jew England states and through the gulf states, largely due to local conditions, but was not pronounced enough to offset the larg e gaIns 111the other sectIOns of the country. The surplus of Idle cars in the far west and 111the Virg111ias and CalO1111aswas unchanged. \Vlth the extension of the grain movement, there should be a matenal reductIOn In the present large surplus of box cars 111the eastel n and central sectIOns The coal car situatIOn contl11ues to Improve 111the ea..,tern, nllddle and northwestern terntoneq, although thel e IS stIll a sub..,tantlal e"{ce"q of cal.., Big Crop and High Prices. The Northwestern MIller figures that the farmer~ of Mlll-nesota and the Dakotas vvill receIve over $300,000,000 fOl then crop of wheat, whIch is the largest In the lllstory of those states, and is now ready fOl haIVestIng ThIS estImate, of course, is based upon current prices The MIller places the total wheat acreage at 15,297,000 in the three states, and the ) Jelel at 23S,OOO,OOOhu",hel..,. the ~re<ltL"t wheat ClOp e\ CI lal:oed by theqe state.., The estImate.., ale based on leporb hom more than 3,000 I e:oldent dgenb of the M111neapoh'i Ele- \ ator Company, CO\enng every nook and cornel of the entn C wheat belt Based upon the pnce of \\ hedt today on the Mlllneapolt-, dumber of commelce, the ClOp IS \\01th $313,750,000, com pared WIth $140,750,000, the value of the 1908 crop, based 011 the pnces of a year dgo ThIS means tlldt the falmels WIll get $165,000,000 mOl e thIS yeal fOl then v\heat than last yeal, OJ an lllcrease at more than 114 per cent Mr. Brown Dl.·ew the Macey ""Kitty". E C Brown, who returned Monday morning from a bUYl1ll:; tllP in the East for French & Bassett, the bIg houseftlf111shll1g store, was pleasantly surpnsed thIS morn111g by the receIpt of a check for $100, payable by the Macey company of Gland Rapids, MICh, says the Duluth (Mllln) Herald of July 28 As a special courtesy to ItS buyel s the company provlded ,1 "kitty" into whIch all vIsItIng buyers dlOpped sIgned cal d" The first card drawn out, whIch was l\Ir BIO\vn's, drew the check The "kItty" contained several hundred cards On Monday mor111ng, July 26, M H Meyers, mandgel of the Henry SIegel Company, Boston, plomised the sellll1g force that if the day's business exceeded the store's record, he would buy a dll1ner for the employes, all of whom are member" of the SIegel Fur111tme Club. The salesmen won the dll1nel and Mr Meyers made good on hIS promIse Immedlately ..lftel the 1e1Urns had been made The Alexandna hotel 111 Los Angeles will be enlarged and Improved at a cost of $1,000,000 - -- --------------------. 14 WEEKLY ARTISAN SUITE No 1233 MADE BY SLIGH FURNITURE CO. GRAND RAPIDS. MICH WEEKLY ARTISAN NEW YORK~S NEW FURNITURE EXCHANGE BUILDINGS Covering the entire blocks from Lexington Avenue to Depew~Place. 46th to 48th Streets Each building 200 x 275 feet in size and 12 stories high 1,300,000 Square Feet or Nearly 28 Acres Floor Space THE LARGEST AREA WHOLLY DEVOTED TO WHOLESALE SALESROOMS IN THE WORLD WILL BE READY FOR OCCUPANCY DECEMBER 1st, 1910 Applications for space should be made to CHAS. E. SPRATT, Secretary NEW YORK FURNITURE EXCHANGE 15 16 WEEKLY ARTISAN F-UBLISHED EVERY SATURDAY BY THE MICHIGAN ARTISAN COMPANY SUBSCRIPTION $1 00 PER YEAR IN ALL COUNTRIES OF" THE: POSTAL UNION $1 50 PER YEAR TO OTHER COUNTRIES. SINGLe COPIES 5 CENTS PuBLICATION OFFICE, 108-112 NORTH DIVISION ST GRAND RAPIDS, MICH A S WHITE MANAGING EDITOR Entered a') second class mattel ]ul) ), 1909 at the post office at Gralld RapId", \llcllI~an unnet the act ot March) 18'79 Portldncl, 01 e£;()lJ dltlll~ UpOll the "uggestlOn ot thc \1 tl 'dlJ \\ III hold a ft1111ltt11c expoqtlon It \\ III not he ,lll 1'1 pO~1I1gaffall but of the' httle one tOI a cent ,,01t Onc thOll' ,tIld samples fr om the factor Ie ot the Uregon 1, urmtllrc \till ufactt11llJ£; (ompal1\ thc Olegon (hall Compal1\, the Por tlalJd l'ur11lture lJanufactunng lompdl1\ dnd the Radgear- \Llrle\ • compan\ \\ III be a~sembled and 111\ItatlOn, maIled to dealer~ throughout the Paufic '\orth\\ est to call and m~pect the same The 1111tla1shem \\ III plObabh eXCIte great 1I1terest 11l the tran,- ll1ot111t,11I1tl aell and It dealel' shall I espond 111 con,ldel able llllmbel to thc llT\ItatlOn 111 pel 011 the coopcr dtlOn ot othu 1l1dnuLllt111CIs 111 l1lakJn~ futme CXpo,ltlOn, "mlc",t111 h ,h- "UIccd Thel c " ment III th,lt PlOpo~ltlOn to hun tin L10lk dhldd an hom ,I, must h" deh111ttcd b\ ,lll) m,\I1 \\ ho \\ J11 IhC \\ Ith the ~un ,1l1c1 note thc t1l11e-1 call} the be~t part ot the da\ -tl1.lt Ie wa~ted be±Ole he hcals the tdCtOl) whIstles \nd hc \\hu ~et'i up at ~ 01 b 0 L10ck and sees the sun half \\ a\ up to the l1lelldJan must 1eahzc that he ha~ lch t ,I lal g e pal t ot the dd\ ,111dfeel that he ought to ha\c utJ117cd It, e\en though he kJ1()\\, th,lt 111Snel>;hbOl" al e \\ Ith h1J11-1I1 thh 1atltudc- Jet m1l1utc, heh1l1cl ~un time Thel e IS no good 1ea"on, howe\ u, \\ h) thc llC\\ standard should be observed only bctwcen \pnl and '\0 \ ember WIth the clock an hour taster than current standdrd time most people \\ ou1d use more "unhght dtll1l1£; the \\ IntCl months than they do nO\\ Ot cOtll 'C ther c I' no red~on \\ 11\ the reform cannot be eftectecl \\ Ithout a (hange 111tlmc ~11\ person 01 any factory may start \\ Olk at (, 1I1steacl ot i 0 dock If they WIsh to, but It would be chfficnlt to makc such a mo\ e-ment ~enCl al and to havc It only pal tl crllv adopted would cause ,lI1nOY111gconfnslOn Gelman) 'iCe111'ito ha\c sohed the trelght rate prob1elTl more satisfactonly than am othel conntl \, bv I1S1l1£;someth111~ hke the postage 'itamp S\ stem ( h el thcI c unl \ three elemenh entel 111tOthe calculatIOn of a tl elg-ht I atc, ,md they dl e ,0 SImple that any shlppel can reachl) dscer ta1l1 hh I ate tal hIm ,elf WIthout hav1l1g to ask the a'i,I'itance 01 adVIce ot am ral1 load employe 1 herc c1ement'i al C weu.;ht bulk and ch, tance \11 freight I ates al C figtll ed ft om thesc thrce alone and the result is that It make~ no cbffel ence to the shlppel \\ hether he IS on a through loute, 01 111a legIOn ot dense tJaffic, 01 111a bl~ L1ty 01 a httle one, or e\cn out 111 the open eountJy The rdll-road can only charge h1111for the \\ eIght and bulk and dl"tdncc of his ~hipment Before Germany adopted thIS 51stem that country had al! the troubles and complamts about unfalr rates, rh,L1I111111dt)()l1~lchdtl' etc dBt ha\e plc\allcd III \mencd dnd othel countllc, but "1I1ce Ih adoptIon all ~uch chspute" at c ,aId to ha\ e dl,appeared The acloptlOn of ~uch a system 111 thl'i countl \ \\ ould be expectcd to nece'iSltate an advance 111the 1,ltc, nm\ enloyed by the most favored clt1es It dId thdt m Gellll,l1l\ \\ hcn fil q put 111tOpractIcc, but now all rates are lower them the\ \\ el C11lldel the old ~ystem and the ralh oacb, as a whole, dl e maklllg £;1eatel pI ofit~ [11(" Intel statc Commerce CommIssIOn ha~ e!emed the peU-tlfJll ot the Illdllgan Shlpper'i ~ssoclatlOn, askll1g that thc \lJd1ll~an plan -the average e!el11t1l rage sytem-be adoptce! tIll oughout the countrv c\CCOIdlllg to the ruhng the "~1Ich- I~all plan must be abandoned, though It ha'i provcd Itself al- 1110,t completely ,atIsfactory to both shlpper'i and carners III thb "tate much more so than an} system Jet deVIsed by the l0111ml"lOn Had It been gIven a tnal 111 other states there h httJe douht that It would have been endorsed and adopted 101 the entIre countf), but thc L1ter'itate commerce commlS- ~IOllel'" appdl enth l11t1uenced bv tr dffic manag-ers of some of thl g-redt ral1road (OmblndtJon", hdve ruled otherwlsc and thc aH'I,lge 'i\Stem IS shelvee\ fOl the pI escnt at lea~t \\ hen an emplo\ er fall, labor claims are a fir~t hen on hh a'i'"<et'i lonnelh thIS hen applied only to amounts due tOl manual labor hut III recent years the laws have been amenderl 01 umstrued b\ the courts, to Il1clucle wages or ,alanes due delk- tra\ ehng 'ialesmen and even the officers ot corporatlon'i I hCIe I, one cla~'i of ,alesmen however, who are not plotected b\ the LlbOl hen la\\" They al e the men who sell on a COlll- 1111'3'310b1a1"I" [n case ot as'ilgnment, bank! uptC} , attacbment lJI .111\ kInd ot a tal1t1le, thc COmml'3'3lOnsale oman ha~ to take hh l hance, \\ Ith the general CIcdltors That does not ,cel1l j,lll The COmmhSlOn man \\olks JU'it a'i hard as the man 011 a ~alal) dnd should be cOlLldered <I prefel red credItor The lahOl hen la\\ sneed rCVI'ilOn 1he .,entl111ents III le~ald to Juhus Belkey and George \\ (ren expl e,,,ed 1n \\ Ilha111 VI,"ldchcomb, one of thel'r most fOl-llJ1cldblc lompetltor~, show blOad-m111dedness ancl an absence ot the ;,elfish Jealousy on the part of the wnter, that usually eXI"t bet\\ een bus1l1ess Ilvals They also indicate a measure of mutuaht) and good \\ 111among the furmture manufacturers ot CJI and RapIds that may have had much to do WIth the suc- CC'i, ot an 1I1du~tJ} that has gIven the city a name and spread ItS tame to all parts of the world. The remarkable record made by the Berkey & Gay FUI11l-ture company WIll be more fully apprecIated when It IS known t11dt 111 the past half century nearly four hundred furnittll e manufacturing projects have been launched in Grand Rapid'i and only about forty have survIved Ten per cent, however, h not a bad showmg for the mdustry, when c011'3lderec1in con- !1tLtlon \\ Ith the fact that less than f011l per cent of general ],thmc~s \ entures prm e succes'iful and that less than eIght per cent ot them h\ e 0\ el a year \" early all "capta1l1s' of commerce trade and industry con-fidentl) behe\C that 1Ql0 wJ11 be one of the most prosperous \ eal s m the hIstory of the country Now is the time to launch ne\\ projects and enlarge busmess of all kinds. Kow the tariff chsputes are settled There',; no eXCU'ie fOl further postponement of manufacturing, mercantile build~ iug or transportation projects. The young man was astomshed, and asked the old man if he 1eally meant It The old fellow, a tnfle Ira~clble, as old men are wont to be-- e~peClally If they have been succe~~ful themselve~-' etused t \ explam furtheI, and told the young fellow to thmk over what he had saId and Its meamng would 111tune be clear to hIm The young man had been only a few short weeks 111 the busi-ness, but had managed to let every othel employe undel stand that the Jumor partner was an especIal fnend of his father and had placed hIm there MOl eover, he entertallled the other em-ployees at lunch each day wIth anecdotes he had heard in 1m, own home concernmg the fnendshlps, socIal entertainments, etc , of the Jll11IOrmember of the firm He cOlFhtuted himself a SOlt of ready-reference-manual of the doings of the Junior partner outsIde of the office In a surpnsmgly short tnne hIS own father called the young man aSIde and accmed 111mof tellmg tl11ng~ m the office that dIdn't concern 111m, statmg that hIs fnend, the Jumol partnc!, had complamed to hun about It In concluslOn the boy'~ fathel advised-"be a know-nothing- my son, and," he added, more e:>.- phCltly, "by that I mean keep lour mouth ~hut wIth yom fellow MIND YOUR OWN BUSINESS \ gooc1 start, mdeed, on the load to success has the employe who has learned the art of bemg a "know nothmg" Though thIS statement sounds absurd, there IS truth m It One of the fil "t pnnclple" of a successful empl-oye IS to keep hI mouth shut concermng hIS employer's bus111ess \;yhen \\1th other men em-ployed m a sunIlar capacIty m othel films the natural tendancy of the clOwd IS to talk "shop" \ cel tam amount of thIS IS, of course, all nght, andm many m~tances mutually benefiCIal But the trouble is to know when to draw the lIne Though an employe of a big bus mess concern, 01 of a small one for that matter, IS not entrusted WIth all, or pel-haps even any, of the important seCl ets of the firm, there al e many valuable pomts whIch he I" m a posltlOn to pIck up lIere and there, "Imply because he I~ m theu employ It may be merely ~ome method that hIS firm has adopted1ll some branch of its bUSI-ne" s that he tells hIS fnends about-wIth pude, perhaps, or WIth lOndemnatlOn Those fnends may be perfectly good fnends and ~mcere, but If they are "alIve" the chances are they WIll straIght-way mention the matter to theIr own employers It is foolhardy mdeed to tell outSIders of the muer \\ 01 kmgs of one's firm and e'<pect them, WIthout any mcentive, to keep the matter se- Made by W. H. Gunlocke Chair Co., Wayland, N, Y. Cl et, If yOU, yOll! "elf, al c unahle to kecp yoU! own mouth shut about It Young men al e prone to tell each other of the cutting down of eApenses and to complall1 of the vanous "tIght-wad" retrench-ments of their employer~ In many cases these small economies plactIced by every firm that succeeds, are changed by gossip from mole hills of practIcal bus mess acumen into mountains of doubt-ful credIt, questIonable financial standlllg and implied faIlure Sooner or later, the fact that an employe is telllllg bUSlll(,~' secrets, however ul1portant they may be, to outSIders is bOlWd to come back to the ears of the firm. However capahle tl,(' em-ploye may be, no employer is going to stand for a thing of that sort. In self-defense the emplOye must be discharged. A VOLlIlg man, starting out in the bUSllle~s world, once went to an older man, who had been pre-emlllently successful in the same line, and asked hIm for adVIce The old man paused a mmute and looked at the young boy ImpreSSIvely "I've got but one thmg to say to you, young man," he 'Said, "and that is-be a 'know-nothing." employes about the firm and its business, and know absolutely nothing that is gomg on m the office, nor any of the office pohtIcs, except the requirements of your own individual work" As Seen by a Buckeye Dealer. Charles Daehler, a furniture dealer of Portsmouth, OhIO, second vice president of the Ohio Furmture Dealers' Associ-atIOn, seems to have had his ideas greatly enlarged by hi~ VISIt to the markets last month He attended the meeting of the National AssociatIOn m ChIcago, and on hIS return home IS re-ported to have said "Business has been favorable and is growing bettel all over the country and the dealers in general have pronounced their satisfaction There were in Grand Rapids at the time of the furmture market 1500 buyers, repre~enting furniture es-tablishments from every nook and corner of the globe." It' a treat to listen to a !pan when he asks you what you'll have. ARTHUR S WHITE. PreSident ALVAH BROWN. Vice President HARRY C WHITE. Sec y Treas • WEEKLY ARTISAN 10 SUBSCRIPTION OFFER TO· FURNITURE =========================E0ALERS====================.==:=:: Through our ability to dispose of a large number of these books we have been able to obtain a price which enables us to furnish this fine work on Decorating Show Win-dows and interiors and send the WEEKLY ARTISAN one year at the price of the book alone. The Regular Price of the Book is $3.50 The Subscription to the Weekly Artisan one year is 1.00 Total, $4.50 We will send the book, express paid and the Weekly Artisan for one year for $3.50 Address all orders and inqumes to the WEEKLY ARTISAN, GRAND RAPIDS, MICH. PartIes desIring to examine the book before purchasing may do so by forwarding $3.50 for price of book. If after examination it does not prove satisfactory, upon the return of the book, express charges paid, we will be pleased to return all of the $3.50 The book consists of over 400 pages, bound in cloth and is profusely illustrated. The two opening chapters of the book are reproduced on another page of this Issue. PRIZE CONTEST The Weekly Artisan wIll give away $32.50 in money each month for the best Window and Floor Displays of Furniture Contest open to both Subscribers and Non-Subscribers. Are you good at arranging window and floor displays? Then here's your opportunity to capture from $1.00 to $10.00 every month. Beginning with this number, the Artisan will conduct a series of prize contests for the best window and floor displays of furniture. The rules are simple. Anyone conducting a furniture store may enter the contests, the only provi-sion being that each contestant must enter a GOOD plate of his exhibit and a brief description of how it was accomplished, especially where technical or mechanical contrivances are used in pI eparing the display. That is all. The decisions will be rendered by a committee selected for the purpose, and all awards will take into full considera-tion the natural difficulties which it was necessary to overcome in order to produce the results shown. For instance, the s:nall or medium sized stores will not have the advantages of the larger ones, and the excellence of the small store work will be judged accordingly. Thus all will have an equal opportunity and an equal chance in the distribution of prizes. 4th Prize 5th Prize Next 5 $2.50 2.50 1.00 each 1st Prize 2nd Prize 3rd Prize $10.00 7.50 5.00 Each month the winning displays will be reproduced in the Weekly Artisan, which will afford an excellent oppor-tunity for readers to study each other's store methods. We aim to make these contests of more than monetary interest; they are designed primarily to stimulate superior effects in display and to offer a source of education along these lines. Good window and floor displays require serious study. The advertising value of welI kept windows and floors cannot be over estimated. If you present to the multitudes who daily pass your windows, an attractive setting, you will arrest their attention and admiration, and while they may not draw every passerby into your store at once, they are nevertheless doing a helpful work, and one which pays in the long run. When space permits, it is a good plan to reproduce room scenes, thus suggesting to the prospectlve purchaser how she may obtain good effects in her home. This plan is carried out very suc-cessfully in large cities. Now, then, brothers, send in your photos, and go after the prize money. All who wish to enter the September con-test must have their photos in by August 25th. Address WEEKLY ARTISAN, Grand Rapids, Mich. J F Bomer, general managel of the Standard Furnitm e Company of Kashv111e, Tenn, reports a buoyant feelmg m the furmture trade, e::.peClally m Alabama, where his company's "ales hay e l11creased rapidly dunng the past three mon1fhs \11 labol claims agam"t the Chippewa Falls (\VIS) Fur- 11lture ( ompan), bankrupt, have been paJd 111 full by the state lOmn1l'3"IOnel ot bankruptcy A payment of 25 per cent on othel claims I::' expected soon, and further dividends later IJ dnk I erdll1dncl, mcOi porated, has bought the stock of 11l~h grade turmture that wa..., a part of the asset;, of the Lott- Lngh"h } ur11lture Company of Boston, recently declared bdnkrupt and \\ Jll mm e Jt to hiS store at 251 Causeway street 1 he toundry men employed by the Simmons Manufactunng Company went on stnke recently and threatened to shut down the entll e plant Imt v\ ent back to v\ ork when the company "l1~~e..,tecl that the\ do "0, and alSreed to settle the dJspute b) dl bltratlOn 1he Comstock- \ \ el) Compan), which has sold furlllture In l'eolla 111 fOi more than forty years, Will go out of busI-l1e".., at the end at thl::' \ eal The company wl1l be dissolved ,111d the htllhhng Iemodeled VI III he occupied by the FIrst \ dtlOnal Dank J Ildndlev, \\ ho ha" been dOing busmess under the name ot the L mon FtlI111ttll e Company at Lancaster, OhIO, £01 dbout a \ eal, ha::, made an assIgnment ~\s"et'3 and habdltle" h,t\ e not heen repOi ted hut the asstgnee was requB ed to gl\ C d bond of $35,000 The ReacbbOio Chan (ompany of Adams, ~Iass, ~ \\01k-ln~ on an Older at 2,228 seats for the new Boston opera hou"e dt Boqon, I 730 al e to he spnng upholstered "edt'3, 294 to he t1dt uphohtered and the Iemamm£; 20-1-"lat "eats, all to be de-hI el ecl he to! e \ u£;u..,t 1::; \d\ Ice.., flOm Gleen BdY, \\ I::', are to the effect that the 1'lldlH lal "ft,lIr" of the TheodOl e Keml1lt7 Furl1lttlle (ompam II III "oon be acl]tl"ted and the Ltct01Y w1111e"ume operatIOn" \ 11ldJont) ut the (J e<lltol" hd I e ,l~ I eed to accept 50 cenh "n the dollctt a" ...,ettkment at thell claims \. lem1l1del of the liadll1g "tamp cra7e comes from De'3- ,fumes, J a \\ here a cal d I eadmg "'vVe Give TI admg Stamp"" \\ a" tacked to the slg"n on the dOO1 of the coroner''3 office It I..., supposed to hd\ e been placed there by somebody who \\ hhed to llchctlle the tradl11g stamp busme% C T Ellcksen at La\\! ence, Kan, on returning from the (TIdnd Rapid::, and Clllc<igo furmtme markets, reported that the bu) l11g \\ dS heal ler than It had been for years, especIally h\ dealel::' 111ts.e middle west, nearly all of whom left larger 01del" than m an) season smce the summer of 1907 rhe Venty-Caswell Table Company of Portland, MICh, has been placed 111the hands of \'\ \\ Ternft as receIver. The company has been m financial straIts for some tIme, and 111 rnne gave ~lr Ternff a chattel mortgage on some stock and machll1ery The liabIlitIes are about $20,000, asset'3, esti-mated at $30,000. That bus111ess IS good with the furniture factories of Rock-ford, Ill, is indicated by additions to the plants The Rock-fOi d FurnIture Company and the Co-operatIve Company have I ecenth completed new hUlldll1g'3, and now the Excel Manu-factUring Company IS bmldll1g an addItion, 40x60 feet, one story and basement \; egotIatlOns are pencl111g whIch may result in the removal of the Mal vel Manufactunng Company from Ionia, Mich, to some other town 111the state, probably Augusta, on the Mlch- I~an Central raIlroad between Battle Creek and Kalamazoo -\" \\ as stated last week the Man el Compan) suffered a heavv loss b) fire on July 25 Reports pi esented at the annual meeting of the Waterloo (Ia) Casket Company on July 28, showed a steady growth 111 the bus111ess during the past year Officers for the ensuing yea1 were elected as follows President, Theodore Meyers; \ Ice preSIdent, Ernest Kehe; secretary, Fred L. Eickelberg; treasurer, Charles Hollnagel; manager, Morris Wilson. A company has been orgal1lzed at Charleston, S. C , with a capItal stock of $200,000 to manufacture imitation mahogany, maple, oak and other woods used in the making of furniture and office and cabinet fi'Ctures The company will use a new process of staining the log, so that when sawed or cut the gram of the desired wood will be shown through the sections. ~IISCELLANEOUS NOTES AND NEWS W F MIIlel succeed::. the )Jew L111e Furmture Company, dealel s, at Tarban, .0few :vI:exlco J D Sturg eon has pm chased the stock ot tml11ture carned by the Notion Store of \orfolk, '\ eb Chas H Randall, the pIOn eel tur11ltl11e dealer at ~Lhon Clt), Ja, died of tuberculosl" on Jul) 29 The DIXie Cotton Felt ~lattres" Compam ot ChIcago 11<\" ll1Clea"ed the capItal "tock f10m :';2500 to S;O 000 The ftll11lture and undertak111g film of \cldm" &. DIl~dl d Albion, Ind , has heen dts"o!v ed. ~It \dam'3 retllll1g Chas Vander Ploeg has purchased the fUrJ1ltule andundel tak111g bus111ess of R C J ongevv aard, at SlOU~ (It\ J0\\ ,1 The Peck, Dahlberg & Shaw Company, tur1l1ttll e manutdct-m el '3 of Mll1neapolIs, has been ll1corporated Capital 'itock, $50,000 'vVlchman &. KlOnsel, fm11lture deale", ot \ppleton \\ '" ,t! e bulldll1g an additIOn to then store, 2-h-1-0 teet t\\ 0 "tOIle" and ba'3ement The Orchal d & \VIlhelm Com pam ot Omaha :\ eb, \\ III establIsh a branch 111 Desl\loll1es, ] a, '3UCceedl11g the (ollin" & HeaslIp Company F P Vorhls, formed\ of the fil m of SIl\ el & \ 01111",undu-takers of Eaton, OhIO, ha" pUlcha"ed an 111tele..,t 111 ,1 tUl111tUIC ..,tore at Jackson, 111the '3,lme state The CheshIre Chall Comp<im at Keene '\ 11 II l11eh be~dn to make office and vel amlct chairs eady 111 the '3pll11g, h,h ,t! I e,tdy found It neces"ar) to enlan.;-e the plant The Long Deach (Cal) Immtme Compam h 1epm ted ,1" makl11!S a great '3ULce..,'i111..,elling ml'3"IOn tur11ltulc On the e,hl pay ment plan, "hlpPl11g good'3 to man\ I11tenOl to\\ lh Knau'3 1310'3 & Anl/l11e of SYI acu'ie,:\ Y, are IepOi ted tll ha\ e bOlH;-ht the old Seymom chall plant 111 'L 10\ :\ Y II It h a \ lew of convertIng It I11tO a mlS::'lOn fUIllltUI e Lletol \ \Vlllar<l J:<.-Fletchel, 'iupellntendent of the Fall1e lUlllltUH ( ol11pany, 1'3 spencl!n2; 111'3\ aeatlOn b) \ 1"llJ1H~ ht" old h'lmt nedl S1 Tohn", Ne\\ I1lun"wlck, fOl the 1ll"t tll11e 111 tllcllL \ eals . The well known n"D at Smith, \clam.., tIC GIbbs fm111ttlll dealel", of noston, l\la'i'i, ha,e heen InL01pnlated d" the Smith, Adams & Glbb'3 Compan) Capital "tack <:;50,000, all paid 111 \Vithout SOltCltl11g the hon01, He111y Kohlel ftu111tm c dealer, has been named <i'ione of the candIdate" tOl the Repnb hean nom111atlon fOl alcle1man 111 the Sixteenth \\ ,ll cl ot TIuh d- 10, N Y The Fostel TI10'3 :vI:anut,tctmlng Com pam ot c,t LOIn" Mo, makers of bed '3pll11g'i, 1'3bmldl11g a neVI bllck and qone factory, 100 X 125 feet, tll1 ee stolles dnd hasement, at an e,,- timated cost of $40,000 AI thur c.;chumachel ot the Leiehel rurnlttll e Compam Green Bay, Wis, must ha\ e been one of the late al rI\ al" 111 the Chicago and Grand RapIds markeb He did not leal c home for the trip untIl July 28 The Herzog Art Fnrnitm e Company of Sag 111a IV, "\llch WIll hereafter show their products in the GI and Rapids market They have taken a lease of the entIre top flool of the Leonal cl huilding for a term of five years The Snyder Chair Com pan) of GI and RapJds, Mlch, has leeently changed ItS name to the Sll11plex Furnitme Company, A. J Snyder having retired The Snllplex Furl11ture Company i'i now located at 984 Hall street Manager Oscar Whybark of the Pittsburg (~10) FU1111- ture Company is taking a vacatIOn on account of hl'3 health, leavl11g the store in charge of Raj mond ~larsh of J opll11, "\10 Mr Whybark is not dangerously III James T. Hargrove, furniture manufacturel and lumbel-man of Gainesville, Ga, died suddenly on July 29 He had been superintending some repairs in a saw mill, drank a cup of water, and expired a few minutes later The Sternshein furniture store, Waterloo Iowa IS beina enlarged to accommodate a rapidly increasing tr~de Th~ proprietor, S Sternshein, placed heavy orders in the Grand Rapids and Chicago markets during the past month The Stork Folding Crib Company, wltose factory at Vel-mi! li~n, S Dak., was destroyed by fire recently, has leased a buIldmg formerly used as a starch factory in a suburb of Sioux CIty, la, and will abandon the Vermillion plant 'WEEKLY ARTISAN 21 TI KI THE EMBLEM OF SUPERIORITY Two Winners • Varnish In This is the verdict of the manufacturer who knows. Paradox Rubbing Is the best high-grade, quick-rubbing varnish ever pro-duced. Can be fe-coated every day and last coat rubbed safely in three days. Ti-ki Lac Is our high-grade first or second coat varmsh. Dne~ hard to sandpaper over night. Last coat can be ruble:! in twenty-four hours. The man who knows is the man who wins. VARNISH DEPARTMENT Acme White Lead and Color Works DETROIT, MICHIGAN ~IISSION LIBRARY SUITES aloe 01'1(' of the attractions ('ontaiued in the new line of the II,• I I• I• ,I,, I -- - - - ------------------------------. Hotels That Will Need Furniture. The Stratton e~tate IS to llwest $200,000 m improving the Brov,n Palace hotel. Denver, Cola ::\llllel & Pay ne have purchased the Lmdell hotel m Lm-coIn "\ ebr , and will make extensive improvements The house now has lGD rooms The Turkish Bath Hotel company has hun orgamzed to buIld a hotel \\ Ith 100 rooms m Spokane, Wash N P NIchols h p! e'ldent of the company Re\ Ised plans fOl the new DavenpOl t Hotel at Spokdne, \\ 'hh \\ III bl11lg the co~t up to $2,~100,000 ntstead of $1,700,000 1 he 'trndm e \\ III he b\ elve stories high and each of the 300 ~lIest rooms "\\III ha"\e a pnvate hath Work on the foundatIOns \\ III be started next week The rarest CIb Hotel company of Savannah, Ga, IS to build a t\\ eh e story fire-proof hotel on the site of the old WEEKLY ARTISAN Evolution of the Martha Washington Rug. Among the coolest summer floor covermgs are the wash able home made rag-carpet rugs that make their way throm;h the world under an assumed name, borrowed from the mothel of our country, says the vVashington Star. Martha Wash1l1~ ton may have made rugs or may not have (she probably clId tOll and spm, bemg a dame of the olden tune), but whether she did or not, they bear her name Annually they take on ne\\ colors and patterns 111 a shamele~~lv model n fashIOn and some of them are now so gay as to be be1ter fitted for the n 'bClI than the serious and full-grown d01111clle The gray-mixed rugs are borde! ed \\ Ith a whole "\Illd~ C scene, showing an array of houses, fence" and \\ eep1l1g WI1!O\\ trees Thirty-SIx inches of scampellng rabbIts 111 dull color, are woven across the ends of red rug~, and a pageant of squa\\ k Made by Grand RapIds Fancy F urmlure Co ing white geese, the bordel of a dehcate blue one, \Vould d11M7e any bdby ~eated suddenly 111 the center of thb bal ny ard scene A quaint blue pa1l1ted pump by the waySide, \\ Ith a httle land-scape, has made Its appearance on one of the ne\\ cst The rag-carpet rug IS qUIte apparently 111a state at e"\0- lutlOn It also has been noted that differences 111the \\ ea"\e are now beginmng to crop out, but the mventn e powers of \\ o-man are not on the wane, and we probably shall hdve stIll others to amuse us and, 111cidentally, the chIldren 111 the nursery Special Hotel Orders. The John D Raab Chair company, Grand Rapids booked orders m July far ahead of any former season They have con-tracts for furmshing chairs for a new hotel at San ~ntol11o Texas, the new Lee Huck111~ hotel at Oklahoma City, the Hotel Plaza, Chicago, and for a new sanitarium at Waukesha, \VI \lade by Warren Table WOIks, Warren Pa <""UC\Ul liuc1 ~ 111 thdt city 1, II DurlLn I~ IJle~ldent of the company Dr De~Il"\ el 11d~ purchased the Harper House 111 Roek I,land, ] 11 and \\ III spend $50 000 111 rem a Id1l1g and refur-l11shl! 1g the bmld1l1g \V L Brown, les"ee and managel of the Colu'11blan hotel of De~ Ilomes, 1a, IS to bUlld a ten story hotel on the slte in the real of the Columbian \\ dlttl eLn ton IS to convel t the l'el el a bmldmg, PassaiC, '\ J Into d 1110cleln hotel and call it the Hotel Capitol J meph PKkelll1g IS makll1g arrangements to build a mocl-clem hotel on \llegheny street 111Jersey Shore, Pa An Important Insurance Ruling. Supenntendent of 1n~urance HotchkJ~~ of 'Jew Ycnk has ruled tl1dt an 111~11rancepohn IS not IS'i11erl untIl the books of the compan), or of one of Its dgents, show that the prem- Ium has I-een paid The rullng "as made 111 the case of the "ell York Life 1nsl11anre company "hich IS Inmted by law to $15 oon 000 111 nell 111smance per year and has had chfficulty 111 detenmlllng IIhen that lnmt has been reached, but insurance men generally declare that It Will apply to fire as wel1 as hfe pohCles and that unless the ruhng shal1 be annulled by the courts, no polle\ wJ!1 be in force until the premium has been paid m cash or m someth111g that the company accepts as an eqUIvalent Heretofore the slgnll1g and dehvery of a pohcy has been considered all that was necessdry to put it in farce WEEKLY ARTISAN ,.. . _--------_._.--_. _. _ -._._-_.- --_. --..---_._._.------------_._.--., 23 OUR LINE OF CHINA CLOSETS, BUFFETS AND BOOKCASES IS MORE COMPLETE I ROCKFORD STAZ:!£~~F8UsRNITURE CO. I • .. a_a all .. _.... ... • II ..... all _ ......... __ "Il .... --- .... ~r AND THAN EVER BEFORE. SAMPLES SHOWN IN CHICAGO ONLY, 1319 MICHIGAN AVENUE, MANUFACT. URERS' EXHIBITION BUILDING, IN CHARGE OF F. P. FISHER, N. P. NELSON, AND FRED LUGER. THE Wellin~ton notel Cor. Wabash Ave & Jackson Boulevard CHICAGO Remodeled at a cost of $150,000 Hot and cold running water and long dis-tance 'phones In an rooms. ZOO room, 100 With bath Smgle or en sUIte. Rate, $1 00 and upward, One of the most umque dmmg lOoms In the country Our famou, ludlan Cafe NOTED FOR SERVICE AND CUIS NE McClintock and Bayfield PROPS. j..- •••••••••• • •••• - '" _ . ....._.. . ... ~ These saws are made from No. 1 Steel and we war-rant every blade. We also carry a full stock of Bev-eled Back Scroll Saws, any length and gauge. WrIte us tor Price Ll.ot aud dlscount 31-33 S. Front St., ORAND RAPIDS, MICH. a._a •. .. 'lit. .... • _ .... IIIt II • BOYNTON & CO Manufacturers of Embossed and Turned Mould- ]ngs~ Emboss. ed and Spindle Carvings, and Automatic Turnings. We also manu facture a large lme 01 Embossed Ornaments for Couch Work. 4'9-42' W. Fifteenth St., CHICAGO, ILL. f .... ~~B; ~N·DETROIT STOP AT Hotel Tuller New and Ablolutely Fireproof Cor. Adams Ave. and Park St. In the Center 01 the Thestre, Shop- PlOK, and Busmess Dlstnct. A la Carte Cafe Newest and Fmest Gnll Room 10 the City Club Breakfast - - - 40c up Luncbeon - - - - 50c Table d'hote Dmners - 75c MUSlcfrom 6P M to IZ P M I..... Every room has a private bath. EUROPEAN PLAN Rates' $1 50 per day and up. L W. TULLER, Prop M. A. SHAW, Mgr I . _-. . --.~ I . II Ii ... to conn tel telt the "'Ide of a dl awe1, the top of a tdble, the hot-tom of d d1d1l , 01 pel hdp" ~ome other pdl t of the IHece 1 he l hal aLiel abIlity dnd method" of the founder'i and fOl mam yed1S controllers of the Berkey & Gay Company 11CIe \\ ell desCllhed bl \\ Ilham \Vlddlcomb, One of thell dble",t, mo",t !Jromment ~nd most succes..,ful competitors, m dn Mtlde on G1and Rdplds F111l1lture," 1ecently publ1~hed, III \\ 11lch he \\ rate It IS one of m 1 theolle'i thd tit I" not 'iO mnch 10catIOtl UI natural acll antage that "ecure" exceptional bU"lness suc- LL"'''' but I athel, tl~e per'iOnd1lty of the men who happell to u11~lnate and del elop It and to thiS very feature do I ascnbe the lmportdnce \\ hlch Grand RapIds has achIeved III furl11tm e l11anutactunng Fortunately for Grand Rapids, ItS plOneel tUllllture lllan ufactUl ers 1\ ere the happy po'i'ies'ior'i of those Important charactenstlc" reqmred for "uccess III thel1' own 1l1dustr), and among them no one man clisplayed such pi e-e111111ence111energ) , llldu~try, ongllla1lty and busllless pI ud-cnce- all the factors that a1e demanded for our bus1l1ess-a" 1u1lus Hel kel ::\11 Berkey had all of these to a marked degl ee, <ll1d J doubt IV hether he knew the meamng of th~ word 'd1S-couragement' George \\ Gay \\a::> eqnally capable \,yhlle Mr Gay mal hal e had at first but ll1ddttrent techmcal knowledge 1n manufactunng, he d1d possess the talents which make men promll1ent among the1r fellows He had shown energy ann ealnest zeal III busll1ess affalr'i up to the tlme he entered the Berkey & Gay Company, and the years ImmedIately followlllg ::\ill Gay''i entry were epoch mak1l1g for the 1I1dustry which was to rendel Gl and RapIds so famous Wlth1l1 a short tlme, tram 1866 to 1873, Bel key BlOthers & Gay developed 1I1to an ll1"tltutlOn of such mdgl1ltude as to warrant capltal1zatlOn ,lt a \ ery large fig Ule \\ hen r glance back 0\ er those days-day" that covel the earl) 'it! uggle" of OUI ll1du~try-1 can not refra1l1 fro111 am<17ement that <"lll h \\ ork could be accompl1shed so rapidly I "'ee them OClUPl 111Q, the ol1gl11al factory on the canal, then IllllljJ\ mg the UppCI floor" of the blllld1l1gs now used bv (Jdrelnel ~ ]:d \.ter tlom the'oe to "e\ eral bmldl11gs on Canal ",tl eet OJlpChlte ] (Ion"'on. 1ecell Ing ill "t pI em111m at the ~tate r,lll npel11n£; <l bl d11lh III '\ e\\ York CIty, takmg a high POSI-tlO11In the Ed"tell1 bdde, dnd dll thl" pnol to 1875 ~I I Berke) posses"ed the 111St111Ct"of the manufacturer to d maIl,ed degree, and Mr Gay gave el1dence of equally keen 1I1sIght Into the mel cdntIle portIOn of the bU'i111eSS,whtle I apldh aCCjulll11g sbll and exceptlOnal Judgment 111the artistic cle"l~n" for \\ hlch the) \\ el e wlelely known They also had that qualIty of humdn natUle whIch enabled them to employ men successfully, 'iecUlll1g theIr good Vvlll, theIr earnest co-uperatlOn 111 fact the) \\ ere mdefatlgable 111 theIr attentlOn to all the eletdIl" 01 the hU'ilne'i"', noth1l1£, too large to grasp, nOlh111g '00 "mdll hut Jt 1ecel\ eel dttentlon for tho')e eaIll <.,tage" both ::\Ir f\erkey dnel ]\Ir Gay de \ eloped eXl eptlondl on£,111alit\ <lnd entel pnse They were the hI ",t to mtroduce e"pen"l \ e lmpl 0\ ements 111 machll1ery, the 111 ",t to dl<.,pla) on£,111dht) 111de~lgn, the fir'it to employ ~klllecl de"l~ner' anel the fil ",t to bllng "kIlled mechal11c'i from othel "'ec11011"ot om countl \ <lllrl e\ en from foreIgn ldnd" no dJfh-ll1ln el el dete11 ed them "hen the} had once deCided thel1 hU"1I1es') I ellUll eel 11l1prm eme11t and ..,kIll beyond Vv l11ch 011 01\ n \\ orkmen could furl11sh 1he1r dbllity and progres'i we1 t <\ "tl111ulu" to el er) othel manufactunng concern In Glan(1 !\dPlel'o thell competItIOn of that "tralghtforwdrel bUSIPC', dldl acter el el \ fall mlncled man 1" vvIllmg to meet ] gl\ t t "'pcCldl ue(ht to th<lt fil m f()l 0111 de' elopment m tho"e earl \ lIen" ' '10cld) the "'tand111g 01 the UeJ1<ey & Gay Company IS bettt'l 1111 an Clally , better 111 the ,olume of busmes'i, better m tl e Lhdl dctel of Its ploducts, dnd better In It'i general Chd1 al tel ,111dleput<ltlon thdn at an, other time In the fifty yedrs t111.1 hdl L eJajJ",ecl "'lnu' It 1\ a'i 10unded And every mdicatlOn pOlnh to ,l lU11tl111l,ll1le of Its 'iUplemaCy, as d leadcl III the fUlllltme 111duslt) 101 dnother half century or more BERKEY & GAY'S GOLDEN ANNIVERSARY Outline History of an Institution That Has Stood AInong Leaders of the Furniture World for Half a Century. '1 he C1111ellt 1 eal IOl1IH!'" put ,111 e\ en half centull III thc hlstor) of the 13~1key ~ Gd \ hll mtl11 e Comp<111), one ot t hc largc"t <111clmo"t Imp01 tant mdnufactullng 111",tltutlon" ot C-:;rancl Rapld<., The company has had a lemarkllble Cdleel \1 \\ dy" a leadel In It<.,ll11c, It 1~ saId to be the onll 1111l11t1c11 111"'tltutlOn In /\menCd that ha::. eXl"ted tor fifty ) cal ') "ltholl1 dny 111atenal change 111 0\\ nershlp, WIthout dnl chdnge I1l pohcy, and Without fatllllg to meet pay lOlls and othel 111debt edne~::. promptly The bU"ll1es~ now conducted by the Belke' &.. Gd\ Com- Jldny was estabhshed bv ] Uhlh Bel kn ldte 111 1859 Lall1 111the follow111g year ]\11 Belkey took In Alphon"o Hdl11111d'" d pal tner, but the latter" a <.,too slo\\ to match the energetic chdracter of the 10lmer. and the partnershIp dId not la'it mOl e than a few months The fUll11ture facton \\ as then located on the top flOO1 of a frame huddl11g erec"ted by \VJ11Jam A Bel key, who used the lower floor a~ a plamng lmll, and al"'o made sash, doors and bhnds The bmldl11g, long Sl11ce gone ..,tooel on a part of the sIte now occupIed by the Berke) &.. Gd\ fdctory The fir'it plOduct of ]uhu::, Berkey''i factor) \\ a" a tdble, whIch was so well made that It gal11ed an em lable 1eputatlOn and was WIdely known a'i the "Berkel table" After \11 Hamm'", retllcment '.[1 Berke- l0l1t1l1nt'(1 thc lJl1::.l11essalone f01 a yeal or more, and then fOlmed <U1othel partnershIp WIth Eha'i Matter, IV ho later becdme <tmembel ot the firm of Nelson, Matter & Co and dId much to build up the busl1less now owned by the '{ elson-::\Iattel Company another of the concern'i that hay e made Grand Rapids famou'i Mr Matter retired from the firm of Bel kev &.. ;yll:atter 111 1864 and was succeeded by \V Ilham A Berkey, who put In the hmldl1lg and the mach111er) med 111hiS plal1lng mill and the name of the firm Vv as changed to Berkey Bro'" &.. Co t \\ 0 ) ear'i later, 111 1866. George V\T Gay entered the firm <U1elthe name was changed to Berkey Bro'i &.. Gay Early 111 1870, Wilham A Berkey ha'111g been mdde a",- "Ignee for Atkins, Soule & Co. a firm that made chambel tm- 11lture, found that the affalr'i of the bankrupt concern reqUIred all his attentlOn and somethl11g mOl e He therefore \\ Ith(1I e\\ from the firm of Del ke' BIOs & Ga) thoul;h the name 1\ a", not changed untd 1873, \\ hen the Berkey & Gal Fl1l11ltnlc lOI11 pany was I11corporated '-,l11le the 111COpIor dtHlll thel t hel" been no change 111 name, dnd no matellal chdn~e In the pel- 'oonnel of the management, eAcept Vv hen made neCe'i"'dl \ b, death Juhus Berkey was ples1dent, Geor~e \V (.:rdYtrea"Ulel dnd A J. Holt secretary John"" Covode bought an I11tele",t m the compdny in 1882 He became ')ecretal) 111 J nnc of thdt year, and has filled the pOSItIon fOJ 27 years He took thc posItion from \\ II Beal, II ho had succeeded .:'IIr Holt In 1879 Geo \V Gay ched abont ten years ago, and 11<1')'iucceedecl b) Geon;e G \\I11b\orth a'i tlea<.,urer. "ho ",till hold'i the ])()"ltlOn Juhu'i Berkel dIed about a ) eal a~o and IS "uc ceeded a'i preSident by \Vl1hdm H Ga), 'ion ot the fOlmel tl ea~m er There IS d hoal d of d1reLt01 s of cour"e, but thel al e rarely called upon to act, the affalr'i of the comp<ll1 \ bel11g controlled and harmomou'ilv mandged hl '.Ie'iSl" Gay, COl ode dnd \Vhlh\ orth, wlthont any £;eneral managel The pohcy of the Berke) & Gal Compam ha" alII d' '" helll to make only hIgh cla'is goods Thot1l.~h otten tempted to do so, thIS pohcy ha-; nel el been ahandoned Thel e have been times when the company ml~ht h<t, e nude mOl e mone\ <U1c! worked thlough pelloel" 01 hal c1 t1111e" h\ pntt111~ ont l heap products, but the succe% would l1d' e been onh tempol dl \ and would hal e tended to I11Jure the company''i leputatlOn which hds become one of ItS mo",t \ aln<lble dS'ich For se\ eral years e, ery pIece of fur111tme ",ent ont tJOlJ1 the factory has carlled the company'" 'ihop mdd>c dnd an db",o lute gual antee, COlenng matellal, con~tructJOl1 and fil11"h The "hop mark IS not a card or pIece of papel tacked or pa')ted on nor l'i It made l\;lth a stencil or bland1l1g 11on, but IS of \\ood 1l1lald 111 <.,ueh a \\ a, that It cannot he 1emo\ ed, e\ en h, (h e,,"111~ down, 'v Ithout le<n I11g eVidence of the <lHempt ] u conceal the Iemoval of the shop mark It would be nece,,'ial y WEEKLY ARTISAN 25 ------~~~---------~-----~-----_.__---._-.---------_. ----~~---------- ""••• a.a • _ ••• PLATE L-ARGiEST .JOBBERS AND MANUFACTURERS OF GLASS COMPANY GLASS IN THE WORLD Mirrors, Bent Glass, leaded Art Glass, Ornamental Figured Glass, Polished and Rough Plate Glass, Window Glass WIRE GLASS Plate Glass for Shelves, Desks and Table Tops, Carrara Glass more beautiful than white marble. CENERAL DISTRIBUTORS OF PATTON'S SUN PROOF PAINTS AND OF PITCAIRN ACED VARNISHES. (j[ For anythmg m BUilders' Glass, or anythmg m Pamts, Varmshes, Brushes or Pamters' Sundnes, address any of our branch warehouses, a list of which IS gIVen below' NEW YO:BK-Hudson and Vandam Sts. BOSTON-41-49 Sudbury st., 1-9 Bowker St. CHICAG0-442-452 Wabash Ave. CINCINNATI-Broadway and Court sts. ST. LOUIS-Cor. Tenth and Spruce Sts. MINNEAPOLI8-500-5l6 S. Third st. DET:BOIT-53-59 Larned st, E. G:BAlII'D:BAPIDS,MICH-39-41 N. Division st. PITTSBU:BGH-lOl-103 Wood St. MILWAUKEE,WIS.-492-494 Market st. :BOCHESTE:B,N.Y.-WllderBldg., Main &; Exchange sts. BALTIMO:BE-310-l2-14 W. Pratt st. CLEVELAND-1430-1434 West Third st. OMAHA-ll01-1107 Howard St. ST. PAUL-459-461 Jackson st. ATLANTA, GA.-30-32-34 S. pryor St. SAVANNAH,GA.-745-749 Wheaton St. KANSAS CITY-Fifth and Wyandotte sts. BI:BMINGHAM,ALA.-2nd Ave. and 29th st. BUFFALO,N. Y.-372-74-76-78 Pearl St. BBOOKLYN-635-637 Fulton St. PHILADELPHIA-Pitcairn Bldg., Arch and 11th DAVENPO:BT-410-416Scott St. sts. ---- ... ... -- •• • • • r •••• _ • • ----------.-- _ ••••••• - ••••••••• -.... • •• Furniture Losses hy Fire. C E \"rells of Doon, Iowa, lost about $4,000 by fire III h1S furlllture .store on July 26 He carned $2,000 lllsurance, cov-enng the bmlcltng and contents J L R1ppeton, furmture dealer of vVaterford, Texas, "uf-fered a lo:-,s of about $3,500 by fire on July 24 Half lllsmed Sm1th & Moore, furmture manufacturers of Ntles, M1ch, wffe1 ed a lo:-,s of about $4,000 by fire III the1r factOl y recently The loss 1S pal hall) cOvered by lllsurance S A Fltppen, undertaker of Gordonsvtlle, Tenn , lost $1,- :;00 by fire on J ul) 29 Insurance, $1,000 Inlllg & Casson, furmture dealer" of Camblldge, Mass, suffered a small los'> by fire on July 31. New Furniture Factories. Mr Bnlmeyer of Ch1cago, who establt"hed the Phtlltps Manufactunng Company and the Altar Company at Dubuque, la, both hav111g been succes:-,ful, p10poses to establtsh a fac-tory to make church furmture 1n or near Omaha, Neb The Cleveland (OhlO) Swmg Cha1r Company has been 111corporated to manufacture a patented sW111gcha1r Cap1tal stock, $20,000 The Peoples Funeral Company, cap1taltzed at $25,000, has been 111corporated to manufacture coffins, caskets and other undertakers' suppltes 111Newark, N J George We1ssel, Otto Harmch and Joseph F Retlly are the 111corpordtors, and the office w1ll be at 374 Broad street, Newa1 k c\ new furmtm e factory w1ll probably be located III Oro- \ tlle, Cal Orpha II Stucki, Robel t J Kemp and Janet D Puls1fer have 111corporated the Damel K Stucki Company to manu-facture and sell furmtme, hardware and tools 111Buffalo, N Y Cap1tal stock, $2,000 Residences to he Furnished. Southern Cahformans cont111ue the mak111g of hberal ex-pend1tures for fine re"ldences Among those engaged 111or about to commence the erectlOn of home bU1ld111gsare the fol- 10w111g. At San Bernard1110, Mrs J G E1ckelman; at Los Angeles, F L Bradshaw, C A Le1ghton, Henr) \\'tldey, Mrs E A Covell, I A Burton, Ahce S McKevitt, Clara W Gnes, J Clyde Powers, at Pasadena, J Hoyt Sm1th, Vv M Shaw, at Redlands, Fredenck Dunham, at R1vers1de, H Neills Fraser, at Pomona, D D Schlatter All w1ll need furlllture Lake Traffic Shows Large Increase. Notw1thstand111g the seamen's stnke, which has been on S111ceearly III May, traffic on the Great Lakes shows an lll-crease of over 40 per cent, as compared w1th last year Re-ports for the month of June, Just pubhshed, show that the do-mestIc sh1pments from lake ports of the lead111g classes of commoditIes were 10,179,633 net tons, compared w1th 7,427,616 net tons sh1pped III June, 1908, and 10,690,632 net tons sh1pped III June, 1907 As the lllfluence of the stnke was felt much less 111July than 111June, the sh1pments dunng that month are be-heved to have been fully equal to those of July, 1907 A large first class hotel w1ll be erected III Santa MOl11ca, Cal The E L Sm1th Cha1r Company, Evansv1lle, Ind, has prepared plans for an add1tIon to the factory to be used as a warehouse and varmsh room ~, --- --- ..- . ..~ ~------------------ - - - ..-- - .- - .- .I 26 p,. -.-.-._. -_._-'.-- -_._._------ WEEKLY ARTISAN of ExcelIent WorkmanshIp and FInIsh, consIstIng or Parlor Cal>inets, Music Cal>inets, Hall Trees, Hat Racks, Shaving Stands, Buffets, China Closets, Gilt Mirrors, Dressing Tal>les, Chairs, and AdjuSlal>le Fixturus DISPLAYS GRAND RAPIDS-Second Floor, Fum Iture ExhIbitIOn BUIlding CHICAGO-All the year round, Chlca go FurnIture Exchange, 14th and Wabash Ale. and In the New York Furmture Exchange - .- .... The Celellrated EFFand EFF Line j ••! • ROCKfORD fRAME AND fiXTURE co., Rockford, III. I .. • •• __ - • _. _. __ • _ ••••• - - • - - _ - _... -01 N ? - --- - _- ......~. .tlllill ..-:- : .:-~ ~~~ ~~_~_l~lllU' -~r~r~ _. /r -:...-:__ r~/"'-:: , \ll'f...., - -- ,~ 'I Uill - . liili! f3~ , r Y_~~) l .... ,1\,--:"'/)7 ) ~~r'~: ) oJ .... \, " FILLER The PILLER that FILLS. The L. Mac. E. Fillers are noted for their Uniformity. They work properly, packing well under the pad. They dry hard over night They will not Shrink as we use a water floated Silex. WE CAN MATCH ANYTHING. The Lawrence-McFadden Company PHILADELPHIA, PA. WEEKLY ARTISAN EVERY FURNITURE MANUFACTURER should have the Weekly Artisan List of Dealers and Buyers. It contains the names of all dealers in furniture rated from $1 ,000 up, satisfactory pay. Approximately 15,000 DEALERS are listed. The list is revised semi..annually. Costs $ 1.00 for the two editions. We are sending it as a premium for subscriptionsto the Week'y Artisan, the only Weekly Furniture Journal at $1.00 a year. Think of it! 52 COPIES OF THE ARTISAN AND 2 REVISED LISTS ALL FOR $1.00 Can you afford to pass up this opportunity? Send in your Dollar. You'll not regret it. WEEKLY ARTISAN GRAND RAPIDS, MICH. 27 28 - - --- -- ------------------------. -_._. _. -_._---_._._._------~-------------~-._----- ••••• ·11 I WEEKLY ARTISAN I WKITE FOK IT ~---------- - ---------------------_. - .. . riE-Nfz .TASLE COMPANY A Few Patterns from our last Catalogue. FIRE INSURANCE DIVIDENDS The Figures Suggest That a Reduction in Right!'> Might Be in Order Soon. The book and mal ket ,alues of the "tock ot Harttord fil e 111surance compal11e" S111cethe '--an 1ranclsco tn e 111 1 (JOG h pro, ok111g dlscus"lOn among 111"t11 ance men 1t h cd "0 I ecen - 111gattentIOn from pohcyholders many at \\ ham th1111-that a" the compa111es ha,e reco\ eled from the ettect" ot the ~Ieat dIsaster, a reductIOn In I ates should come "oon In January of the yeal of the great file ,\ll1ch nCllllled In A.pnl, the Aetna e"tahh"hed a dn Idend I ate OJ 1G pel cent III quarterly lllstallmenh and \\ a:o not att-ected b\ the hl~ hI e The stock earl) In 190b \\as quoted at flam -1-1; ,:; to -1-20 The stock h held now at ftom 317 to 325 tor ",hale.., ot S100 each The ConnectIcut 111e, at the t1111eof the dl sa "ter 1ed uced Its capItal of 3'1 000.000 to $500000 and then I ahed It d~dlll by IbSU111g$.:;00,000 of ne\\ "tack at S200 a "hare Ih dn Hlend late of 12 pel cent annually In seml-annudl lll:otallmenb \\ a" contlllued, but for a tlme It paId anI) on a capltdludJlOn at $500,000, together wIth 111telest on bUb"CllptlOlh tal ne\\ "tad. At the tlme of the fire the stock \\ a" quoted at 370 1111" \\ eek the figures are from 293 to 305 The Hal tford hre had a capItal at Sl 2;0000 palrl In dt the beg111111ng of 1906, and at that tlllle paId a "enu annudl dn Idend of 10 per cent and an addItional 15 per cent II hen the fire came the capltdl was 111creased to S2,000 000 by I"smng $7:;0,000 of new stock at :1;500 a shale [he quotatIOn d week hefOle the fire \\dS 1,100 bId, and It sold alouncl 1200 I he pI esent quotatIOn" are 550 to 560 The NatIOnal FIre "tarted the pavment of 7 pel cent "0111- dnnual dIvIdend" 111January, 1906, on $1.000,000 at capltdl '\t the time of the dl"a"tel It "u"penc1ec1 c1n Idenc1 pa\ ment tm the rema111der of the year In 1907 It paId; pel cent dnd then 6, mak111g 11 per cent fOl the yeal The 6 pel (ellt "enll-dllIJUdl rate was cont111ued untIl thIS month, \\ hen 7 pel lent \\ a" paId The stock was valued a week before the contldglatlOn at -J..?; bId The latest quotatIOn IS 380 bId The Phoel11A was pay 111g 12 per cent on Ib $2,000000 III 1906, and the stock was quoted at 342 to 348 After the fil e It suspended the payment of one quarterly dn Idend and then resumed at the late of 2}i per cent quarterly It Ib no\\ pa\- 111gat the rate of 14 per cent annually, and the latest quotatIon IS 265 to 275 I • ~ ._.__ •••• I ... Carpet Maker's View of the Tariff. DhCU"s111g the tallft bl1l, Fred A Booth, secretary and manalSel of the FIrth Carpet Company of Flrthchffe, N J, Ib I eported a" declanng that the wool schedule IS not at all sat- 1Stacton to the carpet manufacturers Speak111g of what are kno\\ n as carpet wools, he saId Of course there are no wools of thIS character grown 111 thl:O country, and the carpet trade IS open for some rehef 111 the ne"t tallft measure But we are belIevers In protectIOn; \\ e belIe\ e 111bUppOI t111g, or rather help111g the government to Pd\ Ih e"pen"e". and so forth, but thIS class of wool does not enter lllto competItion Vv Ith dnyth111g grown 111thIS country rl he I efm e. \\ c are open tor some reduction The house meas-ure a" ple:oented \\ a<ofdlrly satisfactory to us, but when the l)lll got to the "enate the) put back the old rates aga111 II hat \\ e compla111 about IS that when wool gets up to 12 cent-, carpet" ools pay 4 cents per pound duty; but Imme-chatel.' It geb dbO\ e 12, they charge us 7 That is what we dl e compla1l11l1g about a" unfaIr, as one-eIghth of a cent more \\ auld compel us to pay the three cents addItIOnal duty." 1'he :'IolIne (Ill) Furl11ture Company has been awarded the contract tor 1ur11lshlllg de:ok", chaIrs and other eqUlpment tor the lectul e room and lavatones 111the new HIgh School hl11ld111e,at Da, enport, Ia TheIr bId was $11,035 ~_ --- . - . _ _.~ I Grand2P~:~J~~.•£~~~~!M~C.UO.PI We are now puttmg out the best Caster Cups WIth cork bases ever ollereG to the trade. These are fimshed m Golden Oak and WhIte Maple 111 a lIght fimsh These goods are adnurable for pohshed floors and furn- Iture rests They will not sweat or mar. PRICES: Size 2)( mches ..... $400 per hundred SIze 2}.imches .. 5 00 per hundred Try a Sample Order FOB. Grand Rapids. ........ -- ....-.-. • ._._ ••••• _4 .. WEEKLY ARTISAN 29 ~ ..... ----~~~--_. __. -.-_ ..... - ----------- .. MOON SANITARY TYPEWRITER AND OffiCE DESK ALL IN ONE 1-- .. .. ---------- MOON DESK -·-~--1 COMP'Y I---!--------------..!.-----~ t .. .__ ~___ ••• ...a MUSKEGON, MIC". Variety Bench Saw. . .4____________ . '1he abO' e machmQ IS bUIlt by the Crescent :\lachme \ \ 01k s, (Irand Rapids, \llch It IS the \ el y latest thmg 111 thiS type The table alway~ remams the ~ame height from the floor The arbor yoke ral~es and lowers, tray ehng In an arc conc~ntnc with counter shaft Thus the belt Ie-always tight, regardless of the posItion of the saw blade with respect to the table The table tJ1ts eaSily on hea\ y h1l1ges and I" pro\ Ided with gl aduatlOn and l1ucrometer ad- Ju~tment for accuracy The beanngs are full SIX mche, 111 kngth, hned with ge11Lllne babblt and self m11l1g ThiS machine complete With two ~a""s, four gauge~, counter shaft, etc , sells for a very 1110de:t-, pnce New Dealers in Furniture. The Reichenbach-Deming Company ha" been orga111Led With H J Dem111g as preSident, and Albert Reichenbach sec-retary, to deal 111fur111ture at McKeesport, Pa The Opel Fur111ture Company, 111corporated by James A Brud111a, Albert and J E Chlmene, wJ1l sell fur111tUle 111Gal-veston, Texas Capital stock, $10,000 GJ1lette, Eark & Co have opened a new fur111ture store at Good111g, Idaho The Anchor Fur11lture Company wJ1l open a new store about the first of September In P1I1e Bluff, Ark The Empire Home Fur111ture Company, capital stock $5,000, Will open a new store at Yonkers, N Y The Meagher Company, 111corporated With capital stock fixed at $20,000, Will sell furniture at retaJ1 111:\ ew York city. The Spencer-Hunter Company, With capital stock amount- 111g to $20,000, wIll engage in the fur111ture and undertaking bus111ess 111Tiffin, OhIO DoVi-ney & Jamieson are new fur111ture dealers at X ewport, Vt :\Ir Jamieson IS pnnClpal of the graded schools of Lyndon- \ Ille, Vt , and Mr Down owns a fur111ture store m LyndonvIlle Crocker & Owens hay e erected a handsome, commodIOUS bUlldmg m Aberdeen, S D, 111which they Will soon open a new fur11lture store .Furniture Dealers at Law. The Lester Fur11ltUle Company of Napa, Cal, ha:-, brought SUIt aga111st the D C Treadway Company, clalm111g damages to the amount of 9;20,000, on account of an advel tlsement pub-h~ hed 111a newspaper offenng "Leggatt" Spnng Beds for sale. Pla111t1ff claims to hay e the sole agency 111Napa county for the 'Leggatt" beds, and that defendant ha~ falsely represented to customer~ a bed known a~ the "Simmons' as a genu111e Leggatt" bed Should pla111t1ff reco\ er the amount of dam-ages claimed, no argument wIll he nece~sary to pro\e that It pays to advertl"e The Colorado Furniture Company, a cOlporatlon that con-ti ols several fur11lture stores 111that state, has hought the fur11l-ture departUlent of the CreVi-s-Eeggs DiY Goods company, the fur11lture store of the C \\1 Da11lels Company and the stock of the \Vhlte nro~ Fur111ture Company, all of Pueblo The three ~tore~ wJ1l be con:-,ohdated ..~ I In the UOIled States, SUItable for Sun day Schools, Halls, Steam-ers and all publIc resorts We also manufacture Brass TrImmed I r 0 n Beds, SprIng Beds, Cots and CrIbs In a large varIety Send for Catalogue and Przces to KAUffMAN MfG. CO. ASHLAND, OHIO It '"--------- ---_ -- .....~ 30 \ \ EEL,," L Y A R 'lIS A N ,. ----- - ------ ---------- ---------.., I I I THE BIG WHITE SHOP i I I I._________________________________________________________________________________ 4I II III I II III II ,,,II II •,If f,•• Iff•I I,,,, ,,II I III ,If I •Ift IIIIf II ,I II,,IIf f III II I IIt ttIII II , I IIIf If ,IIIII I Ifff f,I ,IIIIII III III•I II,II• ~----------------------------------------------------1 I THE BIG WHITE SHOP III ------oIl We Furnish Every Article of Printing Needed by Business Men WHITE PRINTING COMPANY 108, 110, and 112 North Division Street, Grand Rapids, Mich. ._--_..-- ----- II .I-.- ------------_._..---_.----------- -_.---- ... WEEKLY ARTISAN 31 .....--- I,I, ,III , III ----------.--..---- ... -- -_. - ----------_ -.- . ., I I ---_.~..,---------_.--._.~--.----_.--._--------- -- ... ~ -" - -- - ------------------------ How to Make Your Ads Attract Attention Good Cub dl e 80% of the pulhng po\'. el of dny dd, ertIsement You wouldn't care to enter d fur111 tUle store, for 111;,tance, that displayed old, bdck-style fur111ture 111their w111dows would you? No, you v. ould pa~~ It by and pick out d store that had an attractIve display of New Styles Just so with the woman who reads your ddlly announcements She IS attracted by the Illu,tra-tlOllS of pretty fur111ture She IS 111terested m fur 111ture, and reads the descnptlOns, which bhould be followed by the prIce If you are unable to give proper care and thought to your advertIs111g, let lib do It for you We will produce copy that will pull, We employ the best copy experb to be had-pay them high salalles You can have their per-sonal service at a hgure so low you really can't afford to neglect the opportunity Wnte us about this serVice, telhng about your desIres, the class of goods you carry and the amount of advertIsmg you do We will send you some mighty mterestmg mformatlOn FURNITURE CITY ENGRAVING CO. 403 Murray Bldg. GRAND RAPIDS, MICH. OCTAGON PEDESTALS AND TABLE LEGS That IS the questIon and a big one. too How do you rnake them? How much do they cost you" How good are they and are they unlfOl m? Just take a llttIe tIme and let these questIOns soak In Because you ma)- be wastIng on the manufacture of the Pedestals ann. Legs what you sa"\e by eco-nomIcal Manufacture on the Tops Your profits are then cut down M'lke the cost of the different parts balance One man '\ lth our LEG AND PEDESTAL MACHINE WIll make Octagon and Polygonal shaped turnings at one-tenth to one t\\ entleth of what It costs by hand round ones at one sIxth to one· tenth The saVIng In time and labor IS what makes that bal-ance ,\e \,ere~ust talkIng about Now, don't say that sounds pretty good and let It slip your mInd Just wnte us to-day C. MATTISON MACHINE WORKS 863 FIfth St, BELOIT, WISCONSIN. ~-_._-~.-------------_.~.~.----~-_._--~---"' •II 1 III I I I II II I ! ~ MUSKEGONEX,clMUSlivceHR.efrigerator~anEuf::~:,e::w York M.D~ger. t 35 Warren 5t, New York CIty. IF IT'S THE BEST REFRIGERATOR IT'S AN ALASKA Over 850,000 Alaska refngerators sold sin c e I 878 DeSIrable features of an Alaska Refngerator: Small consumption of Ice. Maximum amount of cold, dry air. Absolutely sanitary pro-vision chamber. Simphcity of operation. Perfect preservation of food. We sell to dealers only. WRITE FOR CATALOG. The Alaska Refrigerator Co. . ------- ~-----_.~------- -------------- ._~--~------_.~~--~---------., OFFICES: CINCINNATI--Seoond National Bank Building. NEW YORK--346 Broadway. BOSTON--18 Tremont St. CHICAGt)--14 St. and Wabash Ave. GRAND RAPIDS--Houseman Bldg. JAMESTOWN. N. Y.--Chadakoln Bldg. HIGH POINT. N. C.--Stanton.Weloh Blook. The most satisfactory and up-to-date Credit ServIce covering the FURNITURE, CARPET, COFFIN and ALLIED LINES. The most accurate and reliable Reference Book Published. Originators of the "Tracer and Clearing House System:' CollectIOnServzce Unsurpassed-Send for Book of Red Drafts. .....-._---_._~---- I,,I II II I,, I I I I~ I,I I .. .-. .- .. 32 WEEKLY ",...-.----~.~.~._._.__.-_._-._._.---_._----..., Miscellaneous Advertisements. ,I IIIIII II I,II , I• ,I IIII II III II IIII ,I ...... WANTED WANTED. CommissIOn man for Misssoun and Kansas representmg five furmture factones. Splendid fixed carload hnes. Address, Ballman-Cummmgs Furmture Company, Fort Smith, Arkan-sas. Aug 7, '09 WANTED COMMISSION MEN. I "iFor Indiana and Illinois to sell our SUites, Dressers, Chlffon-lits, Stands, Beds and Wardrobes. McKim & Cochran Fur-niture Co., Madison, Ind. 7-3-4t WANTED-WOOD SEAT CHAIR FACTORY To locate on our property at Columbus, MissIssippi; unlImit-ed supply of red and white oak; red and sap gum and beech at extremely low cost; plenty cheap labor; fine factory site, un-excelled shipping faCIlIties and low freight rates to good mar-ket. Might take some stock In well managed company. Ad-dress Interstate Lumber Company, DOWllmg BUilding, Ene, Pa. WANTED-TRA VELING SALESMEN. To handle a lme of Extension Tables, Pedestal Tables, Ward-robes and Kitchen Cupboards, on commission. State what other lmes you handle and Terntory deSired. Address Koenig Furmture Co., 2620 N. 15th St., St. LOUIS,Mo. WANTED A good cabmet maker; one who can detail and make clothing cabinets. Address B. S., care Michigan Artisan. 6-10-2t. WANTED-POSITION AS MANAGER. A practical busmess man, familiar with the manufacturing of bed room furmture and who has a few thousand dollars to invest; can assume charge of one of the best furmture plants m the South. If interested, address "Busmess," Box 853, Greensboro, N. C. 6-10-4t Chas. E. Spratfn.An Acrostic. Care untroubled, jO\ unbounded. Have a me1f\ toa:,t v\lth me All your ffIe;1d'3 b) ) ou surrounded See your W01k 1,\Ith greatest glee Exchange I Esto perpetua Sunsh1l1e days of JO) and plea:,ure. Pay you well for time eApended R1l1g the" elkIn f01 full measure. As the scheme progresses splenchd Take the lam el "on so ra1 eh, Till Jour ffIends can pral<,e :You falll) -Bes:01e Richard, bOlD Feb :J, 1899 ,..----_.. .. ---------------~-----_._., III •,,, ,II ,I ,,I ,I •III It •,I III ,,,I II .. STAR CASTER CUP COMPANY NORTH UNION STR .... T "" a"" RAPIDS MICH. (PATENT APPLIED FOR) We have adopted cellulOid as a base for our Caster Cups maklllg the best cup on the market. CellulOId IS a great Improvement o\er bases made of other matenal When It ISnecessary to move a pIece supported by cups wIth cellulOId bases It can be done wIth ease, as the bases are per fectly smooth CellulOId does not sweat and by the use of these cups I tables are never marred These cups are finIshed In Golden Oak and White Maple, finIshed light If you w,ll try a 8ample order 0. these I f O gOoOda8rYaOPnRUIdCWERS'l:alpSdt,oIezdeh8a82n,r%deteIncthheems tn qu$a5n.t5,t0u8 per hundred. SIZe 2)( Inches 4.50 per hundred. TRY A SAMPLE ORlJER h ••••••••• _._. .... ARTISAN INDEX TO ADVERTISERS. Acme WhIte Lead Works Adams & Eltmg Co. Alaska Refrlgator Co Albro Veneer Ccmpany Amencan Blower Co Barnes, W. F. & John Co. Bartcn, H. K. & SOll, Co. Boynton & Co Buss Machine Works Dodds, Alerander Edge, Frank & Co. Fellwook Auto and Mfg Co Fox Machllle Company Furnlture CommerClal Agency Co. FrancIs, Chas. E Company Furnlture C,ty Engravmg Co. Glllette Roller Bearlllg Co. Grand RapIds Brass Co. Grand RaPlds Caster Cup Co Grand Rapds Electrotype Co Grand Raplds Hand Screw Co. Grand Raplds Wood Fmlshlllg Co. Ho den Veneer Company Hotel Pantlllld Hotel Tuller, Detrolt Kauffman Mfg. Co. Lawrenoe-McFadden Co. Lentz Table Co. Luce-Redmond Chalr Co. Lyon Furnlture Agency Marletta Pamt and Color Co. !4athlson Machlne Works MoMullen Machlllery Co. !41chlgan Engravlllg Co· !4Icellaneous !4ontgomery Hardwood Lumber Co. !4oon Desk Company Morton House !4uskegon Valley Fur. Co New York Furnltura Exchange 011ver Machmery Co Palmer, A. E. & Sons Plttsburg Plate Glass Co. Rockford Chau and Furnlture Co. Rookford Frame and FIxture Co Rockford Standard Furnlture Co. Schmlt Henry & Co. Shlmer, Samu.el, J. & Sons S11gh Funllture Co Smlth & Davls Mfg. Co Star Caster Cup Company Ward, 0 A. Walter Clark Veneer Co Weatherly Company Weekly Artlsan Weillno-ton Hotel, Chlcago. Whlte Pnntmg Co. Wood, MorrlS & SOllS Wysong & :M1les Co. (<I) 21 Cover 31 7 Cover Cover 2 23 Cover 3 23 8 7 31 1 31 Cover Cover 28 25 :0 86 :0 23 29 26 28 9 1 1 31 8 18 32 4 29 2 4 15 3 4 25 21 26 23 32 2 13 4 32 25 86 19-27 23 30 3 Cover A Few from Holland. Holland. ,Itch \ugu"t 6 -The Bay VIew Furlllture Com- )1dll\ ha'l a "ttOIl~ 1111efor the fall trade, the hne be111g made up at olle hundred pattern"" of "hleh forty are enttrely ne" dnd at the fine"t cla"" ot goods VIce Pre<,ldent H G Pelgnm h at the op1111OntIut the tall trade Will be very good The Ba\ VIe", 1Ine I" made up of J acobeans, Colomd]", L1bertte<, dnd :\Iodern Lng1l"h R H Ruppel, manufacturer of maeh111e and sp111dle carv111g tool" report" d '3dtl"factor) \ olume of busme:,s, and m response to the demand" at hI" hade 1,\,111probably get out a catalogue ,,0111e tIme clUl1l1~ the early fall 1h01 nton I'l Co, manufacturer" of furlllture, are puttmg out a 11l1eof chall s III the knock do"" 11, the ~oods bemg 111sohd oak of "tlon::; dnd substantial constructIOn, and made In m1s- "Ion and \\ eathered oak 1'he lJolland \ enee1 \\ Olk:o have orders to keep them gomg 011 \ ellee1.., tOI ChIcago manufacturer'3 up to next January <"'euetary-:\Iana~el Par:oon" sa) '3 the Company 1" also gett111g out \ eneers for automobtle manufacturers ]t"" all \\ ell enough to take the bull by the horn:o, If the bu1l "Ill stand for It ,..------_.--_. --_._._._._- --- ,,II -~~-----~-._..-- I ,I ., .... Henry Schmit (5 Co. HOPKINS AND HARRIET STS CinoInnatl, Ol.io makers of Upholstered Furniture for LODGE and PULPIT, PARLOR, LIBRARY, HOTEL and CLUB ROOM 6--•• -------_._-------------- ....
- Date Created:
- 1909-08-07T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 30:6
- Notes:
- Issue of a furniture trade magazine published weekly in Grand Rapids, Mich, starting in 1879. and ,/ ) /' GRAND RAPI[)S J PUBLIC GRAND RAPIDS, MICH., APRIL 30, 1910 NELSON -MATTER FURNITURE CO. GRAND RAPIDS, MICH. BED-ROOM and DINING-ROOM COMPLETE SUITES in Mahogany, Circassial1 Walnnt and Oak. If you have not one in your store, a siInple request will bring you our m.agnificent new Cataloane of 12x16 inch page groups, show-ina suites to Ulatch. With it, even the most .lDoderate sized furniture store can show the best and newest furniture satisfactorily. , Y, WEEKLY ARTISAN 1 2 WEEKLY ARTISAN ~..... . - . . . .. ..~ LUCE FURNITURE COMPANY GRAND RAPIDS, MICH. Manufacturers of COMPLETE lines of MEDIUM PRICED DINING and CHAMBER FURNITURE. Catalogues to Dealers Only. ....... •••• ••• aa •••••••• aa aM • aM. __ •••••••••••••• ._. __ • ~ Luce-Redmond Chair Co.,Ltd. I BIG RAPIDS, MICH. High Grade Office Chairs Dining Chairs Odd Rockers and Chairs Desk and Dresser Chairs Slipper Rockers Colonial Parlor Suites 111 Dark and Tuna Mahogany Btrd's EYf Maple Btrch !Zut1rtfrtd Oak and CtrcasJtan Walnut Our fxhibit you will find on the fourth floor, East Section, MANUfACTURERS'BUILDING,North Ionia Street GRAND RAPIDS, MICHIGAN Exhibit in charge of ]. C. HAMILTON, C. E. COHOES,]. EDGAR FOSTER. WEEKLY ARTISAN GRAND RAPIDS 3 30th Year-No. 44 GRAND RAPIDS, MICH., APRIL 30, 1910 Issued Weekly UNIFORM CLASSIFICATION OF FREIGHT Excerpts From an Address Delivered to the New York Traffic Club by R. N. Colyer of Chicago. :.vIem1Jersof the New York Traffic club, at their Apnl meetmg last Tuesday evening, were gIven cons1derwble lIght on the subject of classificatIOn by R. N. Colyer, chaIrman of the Umform ClassIficatIOn commIttee, who, by the way IS to dehve1 an address on the work of hIS commIttee at the dn-nual meetmg of the Natwnal Furniture Manufacturers' as-soclatlOn to be held m Chicago, May 10 and 11. Mr. Colyer hab been studymg and working out the class1ficatlOn problem for several years and is now expected to reach a solutIOn m the near future He IS consIdered an expert by raIlroad man-dgers and by well informed shIppers and all have confidence m hIS ab1hty and mtegnty. The Umform ClassIficatIon commIttee of whIch Mr. Col-yer IS chalrman was appomted Iby the raIlroad traffic man-agers at the mstance of the Interstate Commerce commission after the commlSSlOn had made It plain that If the raIlroads failed to act w1thiv a certam period the commIssion would appomt such a commIttee WIth all possllble power and author-ity. At present as for some time past three classifications have governed to a large extent the making of freight rates in this country, each representing a territonal dIViSIOn. If the com-mittee referred to is able to succeed m its task, and to the "atisfaction of all the transportatlOn interests of the country, as well as the mterstate commibsion there WIll be only one, and so adjusted m its application as to avert many annoy-ances and perplexities that now serve to worry freight traffic men. Mr. Colyer's New York address was devoted mamly to carload rates and classificatlOns In relating the facts, con-dItIons and circumstances leadmg up to the appointment of his committee, he presented some historical data of great volume for reference purposes, It was illustrative of how the present rate structure has become so complex and con-fusing as to reach in some instances a conditlOn beyond com-prehension or understanding. As to the relations between carload and less than carload rates he said in part: "'Dhere is no inhelent right ~o a rating for freight pro-portlOned to quantIty As an abstract question of nght there should be no variatlOn of the charge per unit for and given service offered by a public service corporation dependent upon quantity Otherwise our boasted equality of privdege would take flight. If there is one rate per unit dependent upon the shipment of one hundred pounds of freight, and a less rela-tIVe charge for the movement of thIrty thousand pounds, in theory the lower cost Ulllt should be followed mto train loads, as w~ll as to car loads Many traffic men failmg to see that the carload rating IS a discrimination, although JustIfied, fall into the error of supposing that the carner can base rates on quantIty beyond carloads. "However. p1act1ce and the authoritIes have recoglllzed that a carload umt may be Justified by dIfferences of expense m handlmg, but beyond the carload there has Ibeen, so far as I know, no umt of charges for a greater quantIty at a lower relative rate, nor can there be, without great danger to the carrier and public alIke. "The carload movement of freight is a tlung of growth from small beginnmgs and the normal rate may be accepted as the smaller Ulllt, the one WIthin the reach of every shipper; therefore It seems reasonable to assume that until the growt1h of busmEs3 has shown the necessity for a carload ratmg, no such rating should be made. "I would remind you that the root of the question is whether it IS to the carner's best interest to engage m retaIl-ing transportation or to hold out the carload ratmg as an m-ducement to t'he shipper to concentrate and handle freight m carload quantities. "It WIll 1Je saId, furthermore, that expense for tenmnal "erV1ce is a fixed charge and that the propOltIOn of termmal eXipense mcreases rapIdly WIth the decrease m average rate and that thIS particularly will affect the eastern hnes, but this is as true WIth respect to carload as to less carload freight. "To me it seems to Ibe not entIrely sound to figure that all the elements that enter into the cost of transportaton of less than carload slupments can be regarded as representmg a saving by movmg the freIght m carloads. For instance, a large element m the expen5e of handlmg less than carload 'ihipments 1'3 represented in the tranbfers; the carload move-ments do not dIsplace 111 any material way the movement of less than carloads to local points. Carload freight, other than heavy commodities, moves generally to the centers to which merchandise moves in through cars well loaded Further-more the less than carload rating is made pre"umptlvely to cover the expenses incident to less than carload transporta-tion. "There is no general rule as to what constitutes a genu-ine carload movement, but we may hope that when the case now before the supreme court has Ibeen determined, we shall ,........-------------------------------- 4 WEEKLY ARTISAN know more as to the carnerOl' llghts, whethel regulatlOn-, md) ...--------_-..------- ------ -- ---~-_._---~---~-.... be made wIth the d1bc11mmatmg Judgment ot succe'3"ful 111 dustry, or, by the mOl e stolId, mftex1ble methud., "hu\\ Il 11l governmental departments "Pendmg th1s adJud1catlOn by the bnjJ1eme cuun. ,.,trong1y adhe1 e to the propob1tlOn thdt the cart Id~, hd\ 111g the nght to make 1easonab1e 1 eguldtlOn" h3\ e Ilot c,-ceedl d that nght m reqUlnng a common 0\\ nel-,hlp ,Ib cC!ndJt1Un tu carload ratmg,." when such a regnlatwn IS neCC""a1) to PIO-teet the earners from loss through collusIOn gU1erdll) m"U-tuted by persons not legItImately pal tIe" to the tranbportatwn transaction Beyond ownership, the fre1~ht "hould at com ~e be subject to one "h1ppe1, one cons1gnee ancl cne h1ll 01 L\{J1l1~ reqmrements NeceSSIty rather than quant1t) "honld <1LtLl mme the estab1shment of carload 1atlng", nOl \\ hethcr ~tJ()(L are produced or can be offe1 ed fOJ tr dlhpOl ta tlOn 111 ld 1£Se aggregate quantItIes, but rather \\ hether the 111<11d\ nal \\ ho finally pay" the fte1ght 1" con'3ul11l11l;the COl111l1(J(!Jt\"0 ,tt dtl lly as to make the Item of freIght chalges theleul1 a maUl! 1)1 consIderable concern to the publIc "There seems to be no ,.,ound reason t01 111c1ulhn~ 111 thL official c1a'3S1ficatIon pray blO11 for 1111Aedcarl )M! 1at111~s ,ll t1c1es widely dISSImIlar 111nature and rat111g dnd 1t "uch artl c1es are gathered and "hipped 111carload" there ma) come a freIght rate adjustment that gl\ e" to certam "h1]lpe1" dl1 un due if not unfa1r ad\ antage 0\ er smaller c()mpeutor" "The vvestern and southe111 c1ds"Jfi.LatlO11' h" ve con"h t ent1y opposed the miscellaneous mtxej cal mo\ ement ] heIr theory seem" to be that e\(1) rat1l1g 1epre"enb \\1th111 1hclf the satIsfactory charge fm the t1 al1OlpOltat1! 11 npre"ented dne! that no occaSIOn eXISts f01 encotU3g111g the "h1ppe1 to per-form termma1 "erV1ce at the Carlle1 ., expen-,c, hellCL 1t h Iltlt the practIce to provIde ca1load ratmg" t01 the e"pre"b pm pO.:oe of encourag1l1g shIpments 111 ca1load quant1tJe" and \\ hen carload ratmgs are provIded they are '3uppo"e 1 to rep' e"ent a legItImate commercIal necessIty and a genume L31lo,il1l1l0\ t ment. "If the sugge:otlOns "et torth 111thl t01 egtJlllg mark out the glOund on WhICh the terrltolle~ Cdn get together. thln there can be 111a ulllform c1as"JflcatlOn no room tor a 1111"ed carload rule such as rule 10 of the offiCIal cla""lhcatlOl1, nOl can there be includeJ therem any p10\ hlOn 01 CdJ!ildd rdtl11g" on artIcles that a1 e not knovv n to mo\ I'.' m carlodd q nantJ tle-, In the absence of a general rule P10\ lCllng for l1l1Aed carload 1atmgs such m1xttll es ab are commcrc1allv n ec( S'3dfY \\ ould of necessIty Ibe p10vlcled fOJ spel wHy "LIkewise in the dh:-.ence of ploof of calloacl1llUlemenl of many commodItIes now provded \\llh c3l1oad 1dtll1~~, "uLb carload rat111gs would be d1'-,contmued ...·I have enclea\ored to gl\ e you '3OJl1e1decl ot the \\,1) the DO YOU WANT the PRETTIEST, BEST and MOST POPU-L- AR LEATHER FOR FURNITURE. ANY COLOR. WILL NOT CRACK. If so buy our GOAT and SHEEP SKINS Write for sample pads of colors. OAHM & KIEFER TANNING CO. TANNERIES CRAND RAPIDS, MICH. CHICACO, ILL. 204 lake Street, CHICAGO, ILL. '"- - . - \\ l"tern dnel o.,outhel n cla~,.,lficatlOn 1epresentatl\ e looks at the pro\ 1"10Jh of our t)ffiual c1asblfiLatlOn anJ I tlunk he 1S m-c1med to feel th,lt our plan of hancl11lg out ca110ad rat111gs \\ lthout 1e"peet to commerc1al neceb"'lty, and 111 the end en-abl111g the shIpper to ha\ e hIS goods moved m any carload comb111atlOll h1'> ~elllns may elect, cannot rebult otherWIse thdl1 111 dhdbter, 111the long run" Returned FrOIDArizona_ Chrleb R SlIgh, pI eS1dent of the SlIgh FurnIture com-pany, ha,., returned to Crand RapIds WIth h1b WIfe and ch1ld- 1en, aftel h,n In~ ~penl the \\mter m Arllona c.,OIllC 1etddel' ne\ el I ('nut -,0 long a:o they can forget to fiu '-,0 -.. ----- ------_. ------_._--------------------------- ------------_.._------------------------ - ...,. "THE BEST IS THE CHEAPEST" BARTON'S GARNET PAPER Sharp, Very Sharp, Sharper Than Any Other. SUPERIOR TO SAND PAPER. It costs more, BUT It Lasts Longer; Does Faster Work. Order a small lot; make tests; you WIll then know what you are gettmg. WE GUARANTEE SATISFACTION. Furniture and Chair Factories, Sash and Door MIlls, RaIlroad Companies, Car Builders and others WIll consult their own interests by using it. Also Barton's Emery Cloth, Emery Paper, and Flint Paper, furnished In rolls or reams. MANUFACTURED BY J H. H. BARTON & SON CO., 109 South Third St., Philadelphia, Pa. I~ WEEKLY ARTISAN DEATH OF JOSEPH DEIMEL. Well Known Chica~o Furniture Manufacturer Killed by a Train. ChIcago, Apltl 28 -The death of Joseph Denne!, treas-urer of the NatIOnal Furlllture company, occurred Monday lllght, and I esulted from bemg run over by a tram on the north bound Rock Island suburban tracks at Blue Island, where he was found about 7 o'clock wIth arm" dnd legs man-gled and skull fractured Mr Delmel was uncon<;cIOU'3 when found and dIed wlthm half an hour The news of hIS untlme ly takmg off proved a ternble shock, not only to hIS bereaved famtly but throughout the furlllture cIrcles of Chicago as well Mr Delmel was one of the cIty's most promment as well as active and progre"slve manufacturers, the NatIOnal Par- Joseph Deimal. lor Furlllture company havmg one of the largest plant'3 of ItS kmd m ChIcago He was S6 year'3 of age and leaves be'3ldes IllS WIfe, one son, Jerome L, aged 27 years; one daug-htel, Ama, aged 21 year", and three brothel 'i-Rudolf, presldent-manager of the NatIOnal Parlor FurnIture company, SImon and Ignat7 Deimel. The funeral was held from the re~ldence, 3141 Calumet avenue, at 1 30 Wednesday afternoon, Rev Dr Emil G HIrsch of the Sma I CongregatIOn, officlatmg The funeral was largely attended by representatIves of the furlllture trade, the actIve p,111bearers bemg ImmedIate relatives The mter-ment was m Rosehlll cemetery As manager of the sales department Mr Delmel was held m the greatest esteem and affectIOn by all the tlavelmg rep-resentatives of the NatIOnal Parlor Furlllture company and hIS pa'ismg IS deeply mourned by a large CIrcle of fnends and associates. Have a New Home. The Fredencks Furmture company of Lo~ L\nlSele'i, Cal., have moved into their bUlldmg at 420-24 South Spring street. They have sent inVItations, printed on pIcture postal cards, for the formal opening of theIr new home on Saturday evening L\pril 30. No goods will be sold dunng the reception but souvenirs will be dlstnbuted and it goes WIthout saying that the gue'its WIll be well pleased by an inspectIon of the stock and its arrangement. IL PhIladelphia, May 14th, 1908. Grand Rapids Veneer Works, Grand Rapids, Mich. Gentlemen: Your most esteemed and encouraging favor of the 11th Inst. to hand for which please accept our thanks. We felt sure that you would give us an encouraging reply as it looked good to us, and to everyone who has seen the the result of our first drying of 4.4 oak, under the Grand Rapids system. We will gIve you our record as kept by our operator during the drying of one Inch quartered oak and one inch plaIn oak in 4 days, 4 hours. The writer can say, in behalf of the Sheip Mfg. Co. that we are all well pleased WIthyour system of drYIng lumber, and If we can be of any servIce to you, we shall be too glad to send you any word or letter that you may desire, that WIll aId you In the progress of your system of drying. WIth kmdest regards to all, we remam, Yours very truly, HENRY H. SHElP MFG. CO. • 0 U :c (J 'ooi ..c.:.: r: ... ~ '"' 0 =' ~ "-fI;J U Q • ~ ci rfJ ~ =' ~ 0 " lC) fF:t c:: II lC) «S (e;j 0 :t Do ~ Z t") 'll' 0 Q '"' ... .... Q) .C.l $.t e .I.I Q ~ ~ca ... P-4 5 6 WEEKLY ARTISAN • ••••• • • • ••• - • _ ••• - - - I ••••• I NO OTHER II .. . . . . ~ SANDER No. 111 Patented Sand Belt Machine. can possibly do the variety of work that is being accomplished on our machine. Our No. 171 Sander is positively superior to all other methods on flat surfaces, irregular shapes and mouldings. Ask for Catalog HE" ~_W.Y..S.ONO « MILES CO., Cedar St. and Sou. R. R., OREENSBORO, N. C· J Buildings That Will Need Furniture. Residences-O. B. James, 5449 Pauhna street Chicago $3,800; Hugo J. Liedburg, 1107-9 Hayes avenue, Chicago, $15,- 000; M. M Silz, 5715 West End avenue, ChICago, $13,000, Hen-ry Huenning, 2233 Lawrence avenue, Chicago. $10,000, Ernest Kruse, 3532 Lowell avenue, Chicago, $5,000, Fredenck Schroe-der, 1102 Monroe street, Evanston, Ill, $1 000, \nna Schmidt, 930 Sherman avenue, Evanston, Ill, $4.600, \\- S 2\lason, 202± Ashland avenue, Evanston, $4,500; :-lary 2\1 Dartelme, 721 Sheridan road, Evanston, $7,000; W B Watk1l1s, C11l1t, Tex, $8,000; F H. Broake, 1739 K street northwest, Vvash1l1gton, D c., $40,000; Horace H Wescott, 430 Fifth street northwest, Washington, $25,000; Arthur lIcArthur, 38 Stratford street, Boston, Mass, $6,000, Mrs. Jane Richardson, 11 Ashmont street, Boston, $4,500; H E VerrtII, 1,0 Hilburn street, Boston, $5,000; J. R. Patterson, 34 Mayfield street Boston, $-l,000, Clark Dilks, St Mart1l1's Lane and Hartwell a\Cnue, PhtIadel-phia, Pa, $26,000; J. R McDevitt, Hortter and :-Itbgl 0\ e street" Philadelphia, $4,000; C. A McKeon, 23 Xorth Stenton place, Atlantic City, N. J, $-l,500; Warren T Pawson, 208 Xorth Xew Hampshire avenue, Atlantic City, $4,000, Harry A Schmidt, 2415 Newkirk avenue, Brooklyn, N. Y. ,$5,000, Ella Gnffith, Roselawn additIOn, South Bend, Ind, $3,000, E J \Vendalone, 601 Corby street, South Bend, $3,000, Edward Ramler, Eighth and South E streets, Richmond Ind, $4,300, FrancIs F Diehl, 1106 Delta avenue, C1l1c1l1natl. 0, $J,OOO. Cathenne Eckert, High P01l1t avenue and V,Tardell street, C1l1c1l1natl, $4,000, F. VV. Freeman, Bates avenue <'nd Sidney streets, C1l1c1l1natl, $5,- 500; Sophia Warner, Fifth avenue and Midland street, C1l1C1l1- nati, $4,000; C. B. Post, Gaylord street and Seventh avenue Dem er, Co. $5.500, E M Curtis, Fox ,treet and Twenty-third a\Cnue, Demel'. $3,750, \¥allace F Thornberry, 3827 Prospect a\ el1lle, Kan~as City, J\Io, $5,500, R. H. Bodle, 26~1 East Twen-ty- eighth street, Kansas City, $4,500; John P. Murphy, 612 West Forty-third street, Kamas City, $4,000; G. M. Ellsworth, 3940 Garfield a\Cnue, Kansas City, $6,000; Mrs. North Storms, 188 Parrett street, Evansville, Ind, $4,000; Samuel Orr, Mount \uburn, Ind, $4,000; Dr. Clippinger, :McCutcheonville, Ind, $5,000, W. W. Barksdale, Clarksville, Tenn, $3,800; A. W. Mackey, Mount Vernon, Ind., $3,000; W. S. Hare, 105 Broad- "ay, \, heel1l1g, \V. Va., $3,500; Mrs Newman, 2817 Eoff street Wheeling, $3,000; Charles Ebeltng, Wetzel and Thirty-ninth streets, \VheeI1l1g, $4,000; Mrs. Kate Forster, 188 Boulevard Park, Sacramento, Cal., $3,600; J. R Kelly, 1712 Terry avenue, Seattle, Wash, $3,000; F. J. L1l1ley, 1144 North Kenzie avenue, Chicago, $6,000; W. O. Johnson, 3904 Greenwood avenue, Chi-cago, $30,000, \¥Illtam M. Williams, 375 Hamilton street, De-trOit, Mich, $3,500; Ben B Jacob, 102 Rowena street, Detroit, $7,500; vValter \Vallace, 369 Helen avenue, DetrOit, $4,425; George Fischer, 1150 Cass avenue, Detroit, $9,000, \Valter H. L1l1sett, 209 Longfellow street, Detroit, $4,000; Daniel Hopk1l1s, 1952 Boulevard, street, Detroit, $5,400; Wilhelmina KalsO\\, 81 Preston street, Detroit, $7,200; M\rs Mary Arzberger, 494 Bishop street, New Haven, Conn, $15,000; J. Webilly, 292 Ellen street, Milwaukee, WIS, $3,000; Ben Greenwald, Forty-fifth street and Pabst avenue, Milwaukee, $4,500; Z. Earl Belden, \Jorth Elkhart, Ind, $3,000; A. A. Kergerris, 216 West Craw-ford street, Elkhart, Ind., $3,500; S. D Reid, 253 Strong avenue, Elkhart, $4,000, E Latham, 1128 Flatbush avenue, Brooklyn, X Y, $6. )00, F G Howard, 1781 South Logan avenue, Min- SEND FOR CATALOGUE. WEEKLY ARTISAN 7 You can always get IMMEDIATE SHIPMENT 1..20" R. C. PLAIN OAK 1..8", 1..20", 1..24" and 1..28" R. C. BIRCH 1..16", 1..20", 1..24", and 1..28" POPLAR 1..20", 1..24" and 3..16" GUM Direct from our Grand Rapids Warehouses. We solicit your trade. WALTER CLARK VENEER GRAND RAPIDS, MICH. COMPANY neapohs, Mllln, $10,000, John A Ecklund, 3404 South Irvmg avenue, Millneapohs, $10,000, Barney Anderson, 1112 South Eighth street, Millneapohs, $6,000; Rev C. IE. Haupt, 4600 E. Forty-sIxth street, Millneapolis, $4,500; FranCls C. Thomas, 375'7 South Lyndale avenue, Minneapolis, $4,000; H. J. Blakeman, 3908 Portland avenue, Mmneapolis, $3.500; W. Patten Porter, 1907 Schiller street, LIttle Rock, Ark., $4,500; W. R. Kyler, 280G West ThIrteenth street, LIttle Rock, $3,000; Mrs. 1\1. M McCall, 54 West Eleventh street, Atlanta, Ga., $8,500; J. F. Hughes, 161 BeckwIth street, Atlanta, $4,000; W. T. Whise-nant, 619 Edgewood avenue, Atlanta, $3,750; J. J. Coneveaux, SummIt and Wtlder avenue, St. Paul, Mmn., $7,500, Mrs. M1n-nie Christ, 1232 East Broadway, LouisvIlle, Ky., $5,000; F. B. Fruit, 6401 Grand avenue, ChIcago, $5,500; Hans Blase, 4054 North FJfty-first street, Chicago, $3,750; Mrs. Belle M. Wal-lace, West Orange, N. J, $10,500; Mrs. S C Jenkins, 428 Kentucky street, KnoxvIlle, Tenn, $3,000; Dr H W. Trnit, 117 South Seventh street, Indiana, Pa., $3,500; Ira A. Meyers, 220 Philadelphia, street, IndIana, Pa., $3,00, P. A. Kaufer, North Twenty-fifth and Pme streets, Tacoma, Wash, $4,500; Henry Lundgren, 1516 South FIfth street, Tacoma, $3,600, John M Boyle, Rosemount Way, Tacoma, $6,000; MIchael Gar-ney, 1724 North FJfe street, Tacoma, $+,000, G W Bullard, Prospect HIll, Tacoma, $6,000. MISS Florence Buffalo, 8549 JVlo-ra Lane, St LOLus, Mo, $4,000, E W. SmIth, 272 South Los Robles avenue, Lo~ Angeles, Cal, $9,000; G Lawrence Slmp:,on, 390 South Grand avenue, Lo~ Angeles, $8,000, WIlham O. Ludovoer, 167 North Orange Grove avenue, Los Angeles, $5,- 000, M. T GIlmore, SIxth and Quince streets, San DIego, Ca1., $7,000; M D Adams, SIxth street and Ivy lane, San Diego, $4,- 000, Carohne Calhoun, 3021 Allen avenue, St Louis, Mo , $10,- 000; J. R. Riley, 1824 East Seventy-mnth street, Joplin, Mo., $4,000; Lena Bischoff, 2438 Monroe street, Joplin, $4,000; Fred Elgen, Humboldt and LlYmg5ton streets, Peona, Ill, $6,500; C. L. Glasson, 2230 South ThIrty-second street, Omaha, Nebr, $3,- 500; Louis HIll, 2012 North Twenty-fifth street, Omaha, $8,000; E J. Ferand, Ocean Park, Cal, $20,000, Mrs. H. G. Tmsley, Pomona, Ca1., $25,000. Miscellaneous Buildings-"Tim" Slagh and associates are to build a $25,000 theatre m Holland, MIch., to be completed by September 1 St Stephens (EpIscopalians of New Harmony, Ind., are buildmg a $30,000 church. Tacoma, Wash, is erecting three district school buildmgs at a total cost of $140,000. The Bankers' Trust company has taken out a permit for the erection of a thirty story butlding 94 X 97 feet, on the corner of Nassau and Wall streets, N. Y, to cost $3,000,000. The LOUIsville, Ky, school board is remodelmg several ward school buildings. The Odd Fellows of Klamath Falls, Ore, WIll butld a hall to cost $40,000, exclusive of furniture A syndicate of business men will invest $125,000 in a hotel blllldmg in Santa Momca, Cal The contract for the new court house at Bakersfield, Ca1., WIll be awarded m June; the estimated cost is $350,000. F. P Sargent of New York is organizing a company to build a first class theatre at Ocean Park, Ca1. A Big Piping Order. The Umted States Sugar and Land company IS bUlldmg an Immense beet sugar plant at Garden City, Kan., and has placed the order for smoke stacks, ventilating and pipmg for carrying away the refuse, with the Grand Rapids Blow Pipe and Dust ~rrester company. This is one of the largest beet sugar mills 111 the country and when it came to piping they wanted the best Lots of marriages merely demonstrate that misery loves company. 8 WEEKLY ARTISAN The Manistee Line. The Malllstee Manufactunng compan}, manufactul er" of chamber and dlll111g 100m furllltUle, repott hUSlllCS" ]1lCk-ing up very matenally dunng the la"t month .anJ ale ]fJfJk-ing for a cont111ued 111crease. ThIs compan} manutacturc., Made by the Malllstee :VIanufdctur111g Compan} one of the best 1111e"of medIum pllcecl tUI Ultu! e 111\1Ichlg-eln. the kind that every merchant can Ccln} \\ It h 1)1fJht 1 he style3 and constructlOn are good and notlllng 1'"' "Icklng III thc finish New Furniture Dealers. Stanley Morns IS a new fnrl11tu! e deale I at Patl h (,I ()\ (' Wis. A. P. Jeffery wIll open a new stock of fUll11ture at \Ye,tfield N. Y. The WIlliam M. Coombs Furl11ture compeln} dre nc\\ dealcl' at Sidney, Mont Noyes & Uhl have opened a ne\\ "tock of furl11tllle elt Clyde Park, Mont. LOUIS Romdene WIll add a furmture dcpartment to a gener<11 store that he purchased recently at J\lora, J\lmn Pitt Chandler of CreIghton, N D, wIll open a ne\\ fUlm ture store at Stan1e}, same state, about the tllldclle of '\ ra\ "... ...- - . .---~ Morton House ( AmericanPlan) Rates $2.50 and Up. Hotel Pan tlin d (EuropeanPlan) Rates $1.00 and Up. GRAND RAPIDS, MICH. The Noon DinnerServed at the Panthndlor 50c IS THE FINEST IN THE WORLD. 1-_______________ J. BOYD..P,A.N.TLI.ND.,..Prop.--.I.. 1v ersted & 1lover~on al e el ectmg a bUlldmg m Bntte, ~ D, \\ hlch they WIll occupy clS a furmture ctore, openmg m May The firm of Hum, Slhert, SmIth & Co, rccently orga11l7ed, hay c opened a lan;e furl11tUle store, clt 162H \\fc"t NDalket street, LOUlWl11c K} The C ontmentcll 11ousehold Supply company, Cclpltclhzed at $("O(JO, \\ 111opcn a new store in ChIcago Joseph Elhson Abra- IMm and LoUl" Baim are the stockholders. Furniture Fires. I he HlOlkll1eln fUll11ture stOle 111Muskogee, Okla, was de'-t1 0\ cd h} fire 1ecently. The J ohncton } urmtul e compdny, dcalers of Toledo, 0, ,uffered a heav\ loss by fire on Apnl 20 Insurance, $49,000 fhe plant at thc Pass Furmture company of Antwerp, N \ \\ ac burned on I\pnl 22, w11h a loss of $20,000, partially msUl eel l~spamcr & Stahle, furmture and hardware dealers of Cal-ument, MU1ll. ~nfferecl a loss of $1,500 by fire recently nsur-ance $1 000 1 he Keller Office LUlmture compan}, Mam street, Buf-tello \ \ lo,t about :';20,000 by fire that started m theIr repaIr ,hop (J11 Apnl 20 Lully lllsured The recen el for the M\ trphy DeGan \Veldon cornpany of ~\ lacuse, NY, has been authorized by the court to accept $13 2+1 <1" tu11 settlement for the loss caused by fire m the compam " \\ arehome on GIfford street The fire that destroyed the old shops of the ~ ew England Chclll eompan} m i'J e\\ Haven, Conn, last week was supposed to have been stal led h} the exploslOn of the benzme tank, but in- \ estlg-atlOn pI 0\ ed that the tank had not exploded The capItal "toek 111 the (hal1 com pam I~ controlled by the Ford & John- ,-on C0111fJeln)of Ul1eago Buyers in Town. E ]) Tone, ot C;tIawbndge & ClothIel, Phtladelphla, ar-m ed 111 Grand RelplCb on Apnl 28 He WIll go north to the h"h1l1g .,tream" \\ hen the sea "on open;:, on May 1 Upon hIS retuln he \\111 tly to pIck up Jobs for a special sale in August George C Brockway of Wancl111aker's (PhiladelphIa) WIll dl nve 111 GIelnd Raplcls on J\IclY :3-neXit Tue~day. '\ 1) ::\fcQU1lken a p101111l1entnealer of Fort Dodge, a, \\ a" 111 (,I.tnd RApHI" Thursday ]lac111g 01 ders for furl1lture to bt u~ecl 111 the J1( IV Hotel Wahkonsah of that nty. He was ac-compal11ed b} R \V Johmton \'\bo IS propnetor of the EIlts hotel of \\TateI1oo, Ia. ann lessee of the Wahkonsah, of Fort Dodge The latter \\ 111be a moc1ern hostelry in every respect Tt I, a "teel and Ul11Clcte structure wIth 150 rooms :Messrs r ohn~ton ann \lc~t11lken placed orc1el s for the bedding, etc \\ lth ~chl1lt7 6c 1111 sch of Cluc ago They Were Not Even Scorched. \Veekly 1\1 than, Gl and RapIds, MIch. Gentfcmcn-We note 111the Issue of your paper of the 23d inst, under the headmg Furl1lture FIre", that you state our furniture store was burned on AprIl 14th last Now this IS entIrely a mIS-take, a~ whIle \A, e had a fire very near our store, we were not molested 111 an} \\ a\ chape or form \\T e kindly a3k that 111 your next Issue, you correct this notice Thankmg you in ac1vanc e for this favor, we remain Yours very respectfully, THE STEWART BROS & ALWARD CO, W. F. Alward, Mgr Ne\\ ark 0, Apnl 27 WEEKLY ARTISAN These Views Illustrate the Growth of the Factory of the Gunlocke Chair Co. of Wayland. N. Y. 1903. 1906. 1909 9 to WEEKLY ARTISAN WE MAKE REFRIGERATORS IN ALL SIZES AND STYLES .. Zinc Lined. Porcelain Lined. White Enamel Lined. - - - - - - - - - . .. -1 Opal-Glass Lined. You can increase your Refrigerator Sales by putting In a line of the "Alaskas." Write for our handsome catalogue and price lists. THE ALASKA REFRIGERATOR COMPANY, EXCI~S~~:~~;~M~U:;S:K:oErGON, MICH, New York Ofhce, 369 Broadway, L E. Moon, Manager . I.. CLASH ON THE RAILROAD BILL. ..... Shippers and Traffic Managers Do Not Aaree on the Merits of the Measure. Although much of the argument on the raIlroad bIll ha~ been colored by partisanshIp and mutual dIstrust, the debate has not been without results along the lInes of practical perfectIon of the measure. After the fireworks there has usually come a moment of calm for weighing amendments on theIr ments, ~ays the PhIladelphia Ledger, and several of these have been accepted by the representatIves of the admlmstratlOn In the senate, to the advantage of the bill and In the directIOn of sane and con~ena-tive railroad regulatIOn An example of thl:> sort of amend-ment is that designed to permit the representatIOn of ~hlpper~ by council in proceedings before the commerce court to te~t the rulings of the interstate commerce commiSSIOn. The original omiSSIOn of this proviSIOn was merely In lIne with the existIng practIce, It being assumed that the defen~e of the commission ought to be solely In the hands ot the ldw of-ficers of the government, WIthout the complIcatlOn~ that mIght attend the InterpositIOn of private counsel, \Vlth the danger of convertIng the proceeding at any stage Into a mere pnvate lIti-gation. The concessIOn made seem~ to be Just, affordIng a guarantee of such an adequate defense as could be best made by the parties immedIately in interest It IS InterestIng to note the results of a recent InqUIry un dertaken by a western penodlcal devoted to traffic questIOns to dscertain the feell11g of leadIng shIppers of the country and of the raIlways as to some of the amendments propo~ed to the ad-mInistratIOn bill. SpeakIng generally, It mdy be saId that the shipping Interests favor and the rallway~ oppose the change" the inference beIng that the bIll as It was ongInally chdwn rep-resented the middle path between extreme demands fOI ralh, ay regulation on the one hand and the ultra-conservatIve vIew that government regulation has already gone far enough, \Vlth lean- Ings toward the "safe" SIde Here were some of the CjuestlOn~ asked, with the character and percentage of the answers by the commerCIal and railway interests: Are you in favor of addItIOnal railway regulation at this tIme? Commercial, yes, 71 per cent RaIlway, no, 97 per cent Do you think addItIonal raIlroad legislatIOn at thl:> time would have a bad effect upon the commerCIal prospenty of the country? Commercial, no, 59 per cent Railway, yes, 97 per cent. Do you favor the establIshment of an interstate commerce court? Commercial, yes, 82 per cent. Railway, no, 53 per cent. Do you favor putting litigation affecting the commission under the control of the department of Justice? Commercial, yes, 68 per cent. Railroad, no, 52 per cent. Do you favor legalIZIng traffic agreements? Commercial, yes, 74 per cent RaIlways, yes, 97 per cent. Do you fa,or reql11nng carners to furmsh rate quotatIOn::. In writIng) CommerCIal, yes, 86 per cent. Railways, no, 82 per cent Do you favor glVl11g the commISSIOn defimte powers over the claSSIficatIOn of commoditIes? Commercial, yes, 80 per cent RaIlways, no, 88 per cent Do you favor autholizing the commission to suspend rate advances pendIng an l11quIry into their reasonableness? CommerCIal, yes, 90 per cent. RaIlway, no, 97 per cent. Do you favor glVl11g the shIpper control of routing beyond the ImtIal carner's lInes? Commercial, yes, 92 per cent. Rail-ways, no, 73 per cent Do :Iou favor glVl11g the commission supervision over the ...---------_._---_._--- -----_. --------.-.----_ -.., Grand Rapids Crescent THB WORLD'S BEST SAW BENCH BUilt with double arbors. sliding table and equipped complete with taper pin guages carefully graduated. This machine represents the height in saw bench con-struction. It is designed and built to reduce the cost of sawing stock. Write us for descriptIve information. CRESCENT MACHINE WORKS OF GRAND RAPIDS, MICH. . ..... WEEKLY ARTISAN 11 THE L. Mac E. VARNISHES BLUE RIBBON RUBBING and POLISHING VARNISH, QUAKER CITY COACH VARNISH-CABINET FLOWING VARNISH, WHITE MAPLE RUBBING and POLISHING VARNISHES; WHITE MAPLE GLOSS VARNISHES-WHITE REED FLOWING VARNISHES, FLAT ALL VARNISH and ALL DULL FINISH-JAPANS, Etc. DIPPING VARNISHES NOTE-Our many years of practical experience with the Furniture, Piano and kindred lines of manufacture enable us to know just the kind and quality of varmshes demanded. Also the fact that our strong corps of salesmen have an already establIshed trade with this class of customers through visiting them with fillers and stains, makes it possIble for us to sell varnishes without additional ex-pense to US, which advantage we are dIsposed to give to our customers in quality. Send us a Trial Order. THE LAWRENCE-McFADDEN COMPANY issuance of railroad secunties? Commercial, yes, 79 per cent. Railway, no, 82 per cent. These rephes on the chief pomts at issue between the railroads and the shipping mterests are not very conclUSive, but they show that the raIlroads are more united in their opposltlOn than the shippers are in their advocacy. This was to be ex-pected; but it also shoW's that upon congress rests the final de- CIsion as to what is best to be done, not for the railroads or for the shippers, but for the business interests of the country at large Marshall Field's MillioRs. From a decree Just rendered by the judge of the Cook coun-ty court in Chicago, it is learned that the estate of the late Marshall Field was appraised at $83,459,032, these figures rep-lesenting the total of fair market value estimates at the time the administratlOn of the estate began; after the payment of various debts, claims, legal fees and so forth there remained $79,262,658 on whIch the lllheritance tax was leVIed This mformatlOn IS of more than passmg mterest because in these days our American multi-mllhonatres, With compara-ttvely few exceptlOns, have derived their fortunes from the larg-er and more pretentious enterprio,es such ao, rallroadmg, mimng, manufactunng, banking and so on and m very many mstances their names are closely assoClated in the pubhc mmd with what have come to be called the "trusb"; the names of Rockefeller, Carnegie, Vanderbilt and Morgan, for mstance, instantly sug-gest wealth that has been accumulated chiefly through incor-porated enterprises of great magmtude; and it is no uncommon thmg to hear unthinkmg perSOlb speak of wealth-getting in these times as something that IS absorbed largely by the "trusts" But here was the FIeld fortune of $83,000,000 bUllt up al-most wholly in trade-"merchandizing," as It is usually referred Philadelphia to m the south and west-and most of it through old-fashioned methods, that is, the buying of goods in bulk and the selling of them in portlOns at a profit. The process IS stl11 gomg on m one way and another in every nook and corner of the country , but it may be doubted if mere "merchandizmg" has in it any longer .the posslbihttes of fortune bUlldmg that it once had; the business m every lme IS "cut up" more than formerly, "spe-cialization" is the order of the day, and competition IS becoming keener and keener every year, with goods sold "closer" and with correspond111gly smaller profits. Multt-mllhonalres are not emerging from the walks of ttade in large numbers nowadays, even ordmary, every-day mil-lionaires are not conspicuous there, and in all probability the "plutocrats" of the next generation wIll number in their ranks few who ever m their hves handled a yardstick or a sugar-scoop. p.- _._.- ••• • •.•••• - I HOFFMAN BROTHERS CO. FT. WAYNE, IND. HARDWOOD LUMBER SAWED AItD SLICED .... - IlL. .~ " 12 WEEKLY ARTISAN " ..- That does not require material to be marked off. Makes each and every mortise accurately and perfectly. Each spindle instantly adjusted by hand wheel. Automatic Spacing Gage. Patent Automatic Stroke. Patent Adjustable Chisel. No. 181 Multiple Square Chisel Mortl•• r. Ask for Catalog "i" ---W-Y-S-O--N-Q-_«._M-IL-E-S---C-O-., C-e-d-a-r--S-t.-a-n-d--S-o-u-.-R-.--R-.,-_QR._EE-N-_SB.ORO, N. C. I - -----~ CO-OPERATION IN ADVERTISING. Manufacturers and Dealers Should Work in Har-mony in Publicity Campaians. Xeno W. Putnam III the 'II ade JOUI nal Adv ertlser-;'" a advertJslllg servICe IS complete untJi It I;' ::-0 thoroughly or-galllzed that It co-operates fully wIth every department of the sellmg force The retaJi merchant who falls to see that hIs clerks fully understand every detaIl of hIs publicIty IS losmg some of the advertls1I1g f01 ce for v\ hlch he pays The same pnnciple apphes to nhe wholesale house::- \\ hlch depend upon the intelmedlate melchant to place then g-ood::- Jn1- medIately before the COIbumel Never III the commerClal 11l;,tOly at the country have there been so man) hbel al Ihers of space III the trade pdpel s ...------_._----------------- I --~_._--_.---,,,IIIII ,I ,, •II•, •II• II IIII II I I III TUE "ELI" FOLDING BEDS ~~tfrl~I~N~~~ No Stock complete wIthout the Ell Beds m Mantel and Upnght I ELI D. MILLER & CO. EVANSVILLE, INDIANA Write for cuts and prices I . _ ON SALE IN FURNITURE EXCHANCE, EVANSVILLE. .. .. as there are tOcla) The pages of every Important trade penodlcal are crowded wIth announcements, and some of them are models of copy excellence Some of the same houses, too, back np thb liberal bId for the retailer's patron-age b) an extended general advertis1I1g campaIgn; m fact, the pages of the general magazmes are quite filled with descnptlOns of gooJ" for whIch the reader IS referred to the local merchant The amount of retaJi sales that are in-fluenced or dIrectly created by general advertising would be dIfficult of e::-tJmate L'p to the pOInt of getting hIS goods before the people the ad\ ertlsmg servIce of the wholesaler IS complete Just beyond thIS pOInt It all too frequently falls down. The service may "till be gooJ, It IS not complete The advertiser IS not gettmg what he pays fOl because he is frequently too short- SIghted to keep hIS salesmen, the retatlers, in suffiCIently close touch \'vlth hl~ general advertising In other words, the general and hIS lJeutenants are conducting separate cam-paIgns and the entire forces at theIr command are weakened by lack of concentratIOn The Amencan busllless man of today IS too mdependent to enJorse the one man power that mcludes hImself as one of the nonentltle" The average retaJier beheves that he under::-tands hI" 0\\ n commumty and how to influence it bet-ter than the bIg man m some dIstant cIty and, to the credIt of our natIOnal mtelhgence, thIS belief IS pretty generally ''vell founded The retaJi merchant, then, manages his own local adYertlsmg and the bIg house that falls to bend ItS polICIes to thIS condItIOn is not only workmg at all sorts of dngle~ vvIth It;, 0\\ n selllllg forces but IS not avaJ1ing Itself of all the benefits It might obtam from its own advertising The remedy for thIS IS SImple Yot an advertl"ement should ever be sent out by a manufacturer \Vlthout a copy of It being presented to the retaJi dlstnbutors, together WIth a statement as to where and \\ htn the advertIsement WIll be used TIllS may be sent through the trade Journals or dIrect, by means of CIrculars alhl personal letters, preferably by both methods Then the retaIler know" how to tnm hIS sails to catch the full force of thIS advertlsmg breeLe He usually knows m a general way somethlllg of the character of hIS chentage, tor m this age of specialtIes nearly every store worth whJ1e IS gIven a dlstlllCt character in ItS neighborhood and natu-rally attracts that class of people to it The local papers, too, possess class distinction as well marked in their own com-munity as those which dIVIde the \readers of the Pollce Gazette from those of the Ladies' Home Journal \Vhen the successful local merchant receives word from hi", lobber or manufacturer that a stated copy has been sent WEEKLY ARTISAN out to appear In a certain Issue of The Universal Magazme. It gl\ es 111111 a chance to feature that article In hl'i own ad- \ crtl'-1I1g In the local p3lper that appeals most closely to the da"'- of people who are hkely to be mterested m The em \ eroal ~raga71ne, and to fashIOn hIS own copy mto an appeal to the same cIas" of people If the general campaIgn goe'i out through uhe more 'ien- 'ia tlOnal press or to the dIstinctly scholarly, hIS 0\\ n adver-tiSing, for tile tIme being, can be aImed respectively at the lonl de\ ote<: of sen'iatlOnah'im or Intellectuahty In "hort, the effort" of the local merchant 'ihould be concentrated upon the cla'i'i of people the wholesaler 1-; ap-peahng to, and the only 'iatl'ifact01y way to 1I1'iure tllls l'i for the whole'ialer to keep the retaJ1er posted, not only on how much general acivertl'illlg he IS dOing, but Just what copy l'i bemg sent out, when It will appear, what medlUm.s It wJ1l appear m, and what speCIal claIms of excellence are laId before the pLlbhc A complete and frequent statement of thIS sort, accom-pallled by whatever facts and argument" sustam1l1g hIS clalm'i the advertiser can 'iupply, WIll not only 1I1"ure better harmony between the genel al and the local advertl'i1l1g of a product, but WIll bl1l1g pro,lucer and retal1er mto closel touch and estabhsh a mutual confidence and IIltere'it that WIll promote the success of both Tune Up the Salesmen. I t IS a gooJ Idea for manufacturers to tune up their sale 'i-men every now and then The sales force IS hkely to get run down, no mattel how effiCIent It may be vVhen there IS an opportulllty to get the representatives together, have a faml1y meetlllg and take advantage of the opportulllty to work up some enthUSIasm about the hne Xo one I'i more responsrve to thIS sort of effort than the good .sales-man He IS so aCLu'itomed to waxnng entihuslastlc III order to land an order that he hkes It when the house 'ihows enthUSIasm A great deal depends on the Impre"SlOn a concern glve'i ItS ~alesman, who, a'i a rule, are very susceptible to Illfluence It IS not dIfficult to sIze up a firm from the characteristics JIS-played by the representatives When a firm behves thoroughly m ItS products and IS enthUSIastic about It, the feelmg is Im-parted to the men who sell on the road, and when a concern a'isumes a cold-blooded bUSIness Interest III ItS output and ItS representatives. the salesmen cannot help showing It when endeaVOring to "ecure order'i There IS nothlllg 'iO contagIOUs as the proper k1l1d of enthUSIasm and the gett1l1g together of the firm's bUSllleS'i famIly to dlscu'is thlllgS in a whole-hearted, 'iympathetlc man-ner, doe" a great deal to make the salesman beheve mOl e thoroughly In the superiOrity of the goods he IS selllllg So do a httle tun1l1g up It pays -The DecOlatlve Furnl'iher An Important Freight Rate Case. CommISSIOner Prouty of the Interstate Commerce commIs-sIOn spent the greater part of last week 111 Kansa'i CIty taking testimony III one of the most Important cases now 111 the hdnds of the commIssIon The hearing was on a petitIOn from the Southwestern Sll1ppers' A-;soclatlOn ask1l1g for the re-adJust-ment of rate, flOm theIr territory and eastern and northern pomts. The state ral1road commISSIOn of Kansas and the corporatIOn commISSIOn of Oklahoma are support1l1g the prop- OSItion, and the commerCIal bodIes of Clncmnatl, ChIcago, St Loms, St. Joseph and other places III the middle west are much Illterested A rullllg m the case IS expected early m May 350 feet long, 100 feet wide, 8 stories. MANUFACTURERS. All the buyers, both big and little, who go to market this coming July, will buy at 1411 CHICAGO'S BIG FURNITURE EXHIBITION During the January buying season just past we show a heavy increase in attendance of visiting buyers and a tremendous volume of buying. These are the facts and a lot of talk is superfluous. Send at once for floor plan showing desirable exhibit space open for July. Same old price. Address THE FOURTEEN-ELEVEN CO. 1411 Michigan Ave., Chicago, 13 14 WEEKLY ARTISAN Forest Products Laboratory Completed. An event of impOl tance to the \vood uS1l1g 1I1dustne" of the country and to engineers is the c0111pletlOn of the Forest Pro-duct<; Laboratory at Madison, WIS. June 4 has been set a~ the date for the formal open1l1g The laboratory has been e~tab- Iished to aid, through expenments and demonstratIon" the le,- sening of waste 111 the manufacture and use of wood It h a co-operative undertaking between the department of agncul-ture and the umversity of Wlscoll<;ln. The state has erected for the purpose a new bl11ld1l1g at the un1verslty and will fur-nish also the light, heat and power The department of agn-culture has supplled the eqUlpment and appal atlh an 1 \\ III maintain the force of thirty-five or forty perSOll<; reql11red to carryon the work Through thiS arrangement, the 'Lmted States has secured perhaps the lal gest dnd be~t equIpped wood testing laboratory in the world, A number of vacancies 111 eng1l1eenng pOSitIon" 111 connec-tion with the work Will be filled 111 May and J une ~monf.; the.,e are positlOns of eng1l1eer 111 wood preservatlOn, eng1l1eer III timber testing, and chemical eng1l1eenng The<;e POStlOll<;\\ III be given to men With a basis of thorough engllleel mg trd1l1111g, or two or three years' experience 111 practlCdl \'Iork The laboratory Will be prepared to make tests on the strength and other properties of wood, to im estlgdte the proces.,e" ot treating timber to prevent destructlOn by decay and other causes, to study the saving of wood refuse by dlstlllatlOn processe" to examine the fiber of various woods for paper and qther pur-poses, and to determ1l1e the lllfluence of the microscopiC struc-ture of wood on its characteristics and properties FaCIlities are at hand, in fact, for almost any kind of test on wood that practical conditions may require Lumber manufacturing and wood uS1l1g industrle, Will be keenly interested in the work on account of its practIcal bear-ing on reducing waste of wood-to them a subject of vital con-cern. Already they have proposed many expenments and Sup-plied much testing material, which IS awaiting attentlOn Many prominent men of the lumbering and wood u~1I1g industries have signified their 1I1tention to attend on the day of the opening. Several orgamzatlOns expect to hold directors' meetings or conferences at that time to consider, among other matters, plans for making wide practical use of the laboratory A short, appropriate general program Will be arranged, and there will be a systematic 1I1spection of the laboratory, With demon-stration work in progress at the time Government Rules Too Rigid. The contract for furmture for the new gO\ ernment bl11lrl-ing in Grand Rapids, 1\Ilch , has been awarded and It IS expected the furmture will be ready for dehveq by the time the buddIng P' .--- . - ._--~ BOYNTON &, CO. Manuladurers 01 Emboaaed and Turned Mould. in •• , Embo •• - ed and Spindle CarYinp, and AutomatIc Turnin .... We allO manu fadure a large hne of Emboaaed Omamenta for Couch Work. '256-'258 W. Fifteenth St., CHICAGO, ILL. .. t,------------------ ---------------.--- I II ._--- ..-------., IHE FORD & JOHNSON CO. CHICAGO This is one of our popular Hotel chairs. Our chairs are found in all the leading Hotels in the country. The line includes a very complete assort-ment of chairs, rock-ers and settees of all grades; Dining Room fUl mture, Reed and Rat tan furniture, Special Order furni-ture, etc. A complete I,ne of sam-ple. are displayed in The Ford 8 Johnson BOIldinl!. 14U-37 Wall.sh Ave., .n-c1udinl! a spec,al display of Hotel Furniture. All furmture dealers are cordtally fnvtted to visit our building. .I.- _. - ... -- .I. 1<; completed, probably about September 1. It was suggested to the government offiCials who vIsited the City, to make lists of the furllltUl e needed, that special designs were desirable for some of the rooms and departments and the mspectors endorsed the suggestlOn, but declared that the designs and styles could not be changed-that they must conform to the specifications adopted by the gO\ ernment authOrities, which are uniform for all government bU1ldmgs This accounts for the lack of har-mony and bad taste frequently noticed in the furnishing of pub-hc bU1ldmgs, but there does not seem to be any way to change the rules by \\ hlch petty officials at Washington are allowed to select the st) les of furniture to be u<;ed in government bUIldings throughout the country, unless Senator \VIlham Alden Smith, who 1<;credited With considerable influence, can induce the petty offiCials to make an exceptIOn to the rules in the Grand Rapids case. ~--------- -- - ..,- . r -----_.-------- - ..----- ...~ No.15 FOX SAWING MACHINE WRITE 44 FOR NEW CATALOG III IIt ... • FOX MACHINE CO. 185 N FRONT STftI:ET, I GRAND RAPIDS, MICH .. ....-- ....---_. ... -_ .. WEEKLY ARTISAN 15 ..... -- .... ------- --- .. _.- _u _... ~OBE VISE an~ 1 TRUCK CO. i GRAND RAPIDS, MICH. Don't you want the BEST bench that was ever offered for the price, $12.00 (Subject to discount) This bench is 34 inches high, 6 feet, 3 inches long-front 15 inches; made of thoroughly kiln-dried hard maple strips glued together, 2% inches thick. The balance-I 3 inches is soft wood. Can ship on receipt of order. .. .. EVANSVILLE'S STAPLE PRODUCTS. of styles. The World furniture company confines its activities to the production of china closets, buffets and folding beds. Many patterns of kitchen cabinets and wardrobes constitute the line of the Bosse Furniture company, while the Bockstege Fur-niture company turns out several hundred patterns of dining, ltbrary and parlor tables In metal beds the Metal Furniture company is the leading producer, while the IBi D. Miller com-pany operates a commodious factory in the manufacture of fold-ing beds. Dealers may obtain catalogs of any or all the above houses. Evansville furniture sells easily in all markets of America. Hiah Grade, Medium and Low-Priced Furniture Always in Demand. Good medium and low-priced furniture IS as staple an ar-ticle 111the market as women's shoes or men's underwear. It cannot be dispensed With :YIatnmony and the element of fire, although not analogous, make the demand for 111expensivefur-mture steady and sure. Cupid confines hIS activities largely to the people 111moderate circumstances. When the young mechamc and the young school teacher wed housekeeping facihties must be provIded. The couple Will not spend several yedrs in a tour of Europe or 111the orient be-fore setthng down to enJoy domestic bliss, but Will fit up a home immedhtely With good medium and low priced furniture. Fire inflicts the greatest damage by the destruction of household furniture, upon the poor and the well-to-do. The castles of the nch are so well protected against loss by this element that It IS rare indeed that the owners suffer loss through the activity of this element. These conditions are recognized and appreciated by dealers in furniture, whose stocks consist mainly of medium and low-pnced goods, for which there is a demland every business day of the year. In the production of goods of thIS class the man-ufacturers of Evansville have attained great prominence. Up-wards of forty factories located in that city are operated al-most exclusively in making goods to meet the wants of the masses In chamber furniture the mammoth plants of the Karges and Globe furniture companies turn out a great variety Nine in Nine Days. The Grand Rapids Veneer Warks is surely proving that It pays to advertise a good thing. During the nine days ending April 23, they booked orders for nine of their improved-process dry kilns and have received several more this week. The nine received in nine days were from the following manufacturers: Harrison Manufacturing Company, Johnson City, Tenn. Knechtel Furniture Company, Hanover, Ont. Emporium Lumber Company, Buffalo, N. Y. Minneapolis Furniture Company, Minneapolis, Minn. Racine Boat Manufacturing Company, Muskegon, Mich. Wilson Lumber Company, Toronto, Ont. Himmelberger-Harrison Lbr. Co., Mjorehouse, Mo. Graef Manufacturing Co., Appleton, Wis. Knoxville Furniture Company, KnOXVIlle,Tenn. To greet misfortune With a smile is deCidedly a one-onded fiirtation. ,..---_._---------- - - -- ------- -- -----_._---_. _. --_.._--------- ------------------------., MOON DESK COMPANY DESKS OF MERIT MUSKEGON, MICH. ~---------.- .. -- .... . .. .. .. -_.. .. _. ..-------_._-------------- ..... 16 WEEKLY ARTISAN MICHIGAN ARTISAN COMPANY .U.SC"I~TION $1 eo ~EI't YEA" ANYWHEI'tE IN THE UNITEO STATES OTHEI't COUNTI'tIES $2 00 ~ER YEAI't. SINGLE CO~IE. SCENTS. PU8LICATION OFFICE, 108-112 NOP'lTH DIVISION ST, GP'lANO RA .. IOS, MICH, A S WHITE, MANAGING EOITOl't Ent~r~d as .~cond class matt~r, July 5, 1909, at th~ post offic~ at Grand Rapids, Michigan und~r th~ act of March 3, 1879 CHICAGO REPRESENTATIVE E LEVY President ::-Joyes of the I1hnols :'lanutactUler~ a~~oclat1on made a good pomt last week when, m an address to the rdll-road pre.,ldents he told them that under pI esent conclttlOm manufacturers and dealers cannot pass mcreased freIght I ate~ along to the consumers and also called their attentIOn to the fact that most of the roads are reportmg an mCI ease 111 net earnings as compared \\Ith recent } ears The ralltoad~ would not only oppre.,s tl1e manufacturers but m) Ule their own mterests by advancmg freIght rates at present :'lan) of them have advanced wages recently but the} cannot ex-pect the manufacturers to stand an asse:osment to meet the advance m raIlroad expenses, when their em pia} e:o are clam-onng for higher wages, and dealers are complal1lll1g more or less of high pnces Higher trelght lates at a time when manufacturers cannot advance pnces of their products \\ Ol1H cut out the least vestige of profit m nearly all manufactUl111~ mdustnes It would certamly c11pple many of the fur111ture manufacturers and would hamper the dealers The re~ult would be less furniture made and sold and therefore le"s business for the ratlroads If the ratlroad men al e wise the\ will let well enough alone for a whtle Manufacturers realtze fully that It IS u"ele"-'o to file ptr' posals With offiCials of the general gm ernment tal "upph 1I1f; furniture or kmdred goods for the department The man} wheels Within wheels through which govelnmental fa, OIS pass revove to the advantage of the depal tment store", The mall order firms, a consIderable number of which O\vn and operate factones on their own account, havc not as } et been permitted to look through a skyhght mto the apartments where governmental contracts are framed up The depart-ment store men, seeml1lgly are the only class of merchants who are deemed worthy of consldelatlOn by the power., that be ThiS fact is substantIated by the lettl1lg recently of large contracts for fur111ture after a wtlc1 scramble m which anI) the department stores were allo\\ ed to participate The government would fare Ibetter by deahng directly With man-ufacturer", but the government seldom docs anyth111g m the right way An offiCial of a pr0Il1111ent corporatIOn engaged 111 the manufacture of furniture, Just returned to GI and Rapids from an unsatisfactory tour of the middle eastern states, expres-sed the 0pllllOn t1hat the February sales of Jobs had senousl} affected the season's trade So long as buyer" can obtam goods at cut pnces between sea.,ons for speual sales the evIl of Oul Irregular market will contl1lue Reduced produc-tlOn and the ma111tenance of p11ces on stickers as well as ea ") "elhug "trxk \\ ould put an end to the speCial sale bu "lUC~~ :\11 \\ ell1lcke, ul hIS address to the South Carollna fur-llIture dealers, made .,ome :otatements and compansons that should be \\ ell con"ldered by dealers and manufacturers m all parh of the country HIS view of the methods that have 1)111ltup the automo1blle bUSiness to enormous proportIOns, hl'o Idea" ae; to the u~efulne"s of assocIations and hl3 compan- "on" of the fUll11tme busmess WIth the coco-cola trade, as gn en on another page, Will be found decldedy mterestl1lg C;ome deSigners never fOl ward a sketch to a manufac-tl11er ''Vlthout malkl1lg It "handle \\Ith care" V\ hy? Do they thl1lk for an l1lstant that a manufacture would COP) the "ketch and I eturn It 111arked, "I can not use this?" On account of the grow111g demand f01 skilled mecha111cs III the automobile busUlese; manufactUlers of furniture ex-penence gl eat difficulty 111"ecunng and retal1l111g competent \\ 01kmen Ihn el" f01 the bIg eastern 5tores WIll soon enter the west-eJ n mal keh 111(IUest of lob lob for speCial sales III AUgtbt ne'd \\ III thc) I eLen e the "palpltatUlg 111It," as usual) \\ Ith the approachmg sea.,on of warm weather many "ood fi111shel" are lea vmg the shops to engage 111 house Pdl1lt111~ and k111dred employment m the open aIr \ot e\ el\ pJophet m the furUlture trade IS wtlhng to bet on the outcome of bus111ess next fall \1am a woman can change 111 her chOice of a parlor ~ll1te \\ lthont bettering herself E, en the 1110"t noted deSigner may fall 111to a rut from \\ hlch he can ne\ er emerge Fourteen-Eleven's Advantage. Chicago >\pnl 28-The Fourteen Eleven company have 1~"ued an 111terest111g malhng folder. On one of the out- ~l,le cm ers the fil5ures 1411 appear 111large type and the other "Ide con tams a picture of the company's IbUlldmg InSIde IS a large half tone cut of the 1411 bmld111g and the followlllg bnet but comprehenslVe statement Chlcago''o Great Furll1ture Exhlbltion-350 feet deep, 100 feet \\ Ide :'Ialll sectIOn, eight stories ThiS Immense Furll1- turc ExhibItIOn IS bemg now and has been Widely and exten- "lVel) ad\ ertI"cd among all the furll1ture dealers and buyer., m thIS entIre country for the past seven years, hence It IS \ ISlted by more dealers and buyers annually than any Simi-lar bUlldmg any\"here Exhnblt your samples here and get the benefit of thiS Wide pubhclty We bring the buyers to ) our dOO1 The "'Ixteenth buying season opens here July 1 There IS some deSirable space to be had If you act Immedi-ately Th e EmpIre City ;'1etalltc Bed company of Jersey City, \ 1 \\ III e",hl hi t the commg July f01 the fir'ot tIme m the \vesteln mal ket [hey have engaged space on the first flam of the iur11ltme ExhibitIOn bUlldmg, 1411 \Ilchlgan avenue The company manufacturers a strong hne of brass beds The Reser Fur111ture company of Gettysburg, Pa, WIll exhIbit at the 1411 bUlldmg the commg July havmg enlarged their .,pace The} WIll show their large lme of Side boards and buffet" WEEKLY ARTISAN 17 TAXATION OF MANUFACTURERS Unfavorahle Laws Hamper Many Industries in New York State. '\ conference b} representatIves of vanous cItIes, m New York state, was held at Rochester recently to consIder a subject d I11terest to manufacturers 111 many other states-the taxatlOn of pebonal property owned by manufactunng concerns The la\\s of New York 111 the matter of taxatlOn of personal prop-erly now l111pose a consIderable burden of chsablhty upon man-ufactunng concerns By reason of more favorable condlttons of taxatlOn 111 adJOll11ng states the development of manufactur-mg 111 New York IS retarded, and where other condItIons are equal manufactunng tends to leave :0Jew York and locate else-where In vIew of all these facts the conference adopted the followmg preambles and resolutIOns: vVhereas-In addItion to the dIrect purpose of taxatIOn, whIch IS to proVIde revenue for the support of government, economIsts now ul11versally recogmze that Its mdlrect effect In checkmg or encouragmg productIOn IS powerful, Whereas-It IS self-evident that the purpose of lSovernment should be to stImulate and not to repless productIOn, Whereas-The laws of Pennsylval11a, Maryland, ~ew Jer-sey and several other states, and of the DommlOn of Canada, exempt from taxatlOn such personal property as machmery and tools, and all mvestment employed m manufdctunng, whIle the law of the state of New York reqUIres the 11nposltlOn of a tax upon such property and such tax In thIS state IS unequally Im-posed, be111gm some dIstricts waIVed and m others exacted and thIS inequaltty is due to the laXIty of the one case, and to the zeal 111the others of the local assessors; but 111all cases IS im-posed or waIVed as the whIm, or WIsdom, or 7eal of such as-sessor,; may dictate, and In all such countIes may be at any tIme Imposed to the hIghest l11mt, and in an element of uncer-tamty, a menace, and a deterrent 111fluence upon all manufactur- Ing corporatIOns contemplatmg a locatIOn or an expansIOn, and Induces the locatIOn of corporatIons In other states whose laws are more favorable in thIS respect, and has resulted in takmg many large corporate Investments m manufactunng from New York state; and Whereas-From 1890 to 1900 the capItal 111vested 111New York by manufactunng corporatIOns has 111creased only 46 1 per cent; the value of manufactunng products has mcreased 111 New York 27 1 per cent, and m Pennsylval11a 37 8 per cent , wage earners engaged 111manufacturing have lllcreased 111New York 12 9 per cent, and m Pennsylvama 28 7 pel cent, and horse power has 111creased 111::.Jew York 52 1 per cent, and 111 Pennsylval11a 884 per cent 111the same penod of tIme, therefore, Resolved-That thIS conference hereby constitutes Itself a commIttee, to be known as the Rochester Conference commIttee, to further ,;uch legIslatIOn as \'1 III relteve the manufclctunng in-dustries of thIS state from dlscnnllnatmg taxatIOn " -- - Wood S.r Clamp Fixtures Per Set SOc. PaotentMalleable Clamp Fixture. E H SHELDON & CO Chlcal{o III Gentlemen -We are pleased to state that the 25 dozen Clamp FIxtures which we bought of you a httle over a year ago are gIvmg excellent se-Vlce We are well satisfied With them and shall be pleased to remember you whenever we want anythmg addItional In thIS hne Yoms truly SIOUX CIty, Iowa CURTIS SASH & DOOR CO r---'~---'--~--------- -----------------------------1 I LEXINGTON HOTEL I I 500 Rooms. I I I Michigan Boulevard and 22nd Street. EVERY MODERN CONVENIENCE. New Cafes. New Grill Room. Offices and Rooms Redecorated. Absolutely Fire Proof. "YOU WILL LIKE THE LEXINGTON:' II I..._.--------------------_._---------------""' HORACE WIGGINS, Assistant Mar. J. E MONTROSE l . CHARLES McHUGH r Proprietors. Also operating Hotel Montrose, Cedar Rapids, la.; Rock bland House, Rock Island, 111. I -"' Resolved-That to effect d permanent orgamzatlOn, a com-l111ttee of twenty be dppoll1ted by the chaIrman from eXlst111g or-gal11zatlons or any others, WIth power to adopt ways and means to make permanent and effective the purpose of thIS conference as thIS day expressed I11 the resolutlOlls adopted Resolved-That a legIslative and executive committee con- '3lsttng of five, WIth power to add to ItS members, be appomted by the chaIrman to convene the permanent orga11lZatlOn com-mIttee, and to act m conjunction with It Resolved-That any resident of New York state, approved by the executIve commIttee, shall be ehglble to membershIp I11 the Rochester Conference committee Resolved-That the commIttee on legIslation be authorized and dIrected to further such legislatIOn as WIll place the man-ufactunng mdustries of this state m respect to taxatIOn upon as favorable a baSIs as tho'3e of Pennsylvania Seventy-five delegates were in attendance, representmg the citIes of Auburn, Albany, Buffalo, Brockport, (ElmIra, Geneva, Lockport, Mt Morns, New York, Rochester, Syracuse, Seneca Falls, Schenectady, UtIca and Yonkers. 30,000 Sheldon Steel Rack Vises Sold on approval 1lnd an nncon-dltlOnal money back guarantee SHELDON'S STEEL BAR CLAMPS. Guaranteed Indestructible. We sohelt pnvIlege of sendmg samples and our complete catalogue E. H. SHELDON C!J CO. 328 N. May St .. Chicago. ----------------- - .. 18 WEEKLY ARTISAN Grand Rapids Hand 618 North Front St. Screw Co., Grand Rapids, Mich. TRUCK TALKS Might not convince you without evidence. Bu t com pare a wagon to our truck, note the similarity of construction fea-tures-- No box bearings; nothing to easily break or get out of order; extra large center wheels, revolving on taper turned axles; wide treads; special :first-class cast-ings. Grand Rapids Trucks are :first, last and all the time the safest in construction, and positively the best. No. 15 Catalog Shows Them. Washington as a Business Town. Washington, D c., Apn1 28 -ThIs Clt} bemg the seat at government, the SOCIal cet1ter of the country and purely a I eSI-dence city, has few factories of any kind and they are not en-couraged or wanted. If one is started and any smoke comes from It, the manager wIll hear of it. He IS hedged alOund WIth all sorts of restrictions so that he soon deCIdes that he had bet-ter move. There is practically no wholesale trade of any h1l1d, that be1l1g left to BaltImore, PhIladelphIa and Richmond In the retaIl line a large bus1l1e% IS done and there are some good stores Everythmg I~ supposed to be dearer here than in most large cities on account of the affinal hfe and the Sh01t trade season which I~ about SIX to mne months \Vashington IS very dull rlunng the summer At the present time the Clt} shows off all Its beauty The hne bouleval ds, streets am] avenues, dotted hel e and there \\ ith statues and monuments, pubhc bwld1l1gs, hotels, re<,ldences fOI diplomats, senators and congressmen are scattered through the northwest sectIOn Most all the busmess IS also located m that section. Pennsylvania avenue, once noted for Its beaut}, IS not what it used to be, but will be Improved and made one of the finest boulevards in the world. All the bU1ldmg~ on the south SIde of the avenue from the capItol to FIfteenth street and from the avenue to the mall will be torn down and the space resen ed for pubhc bwldmgs and for dIplomatic mansions Then the bUo,mess WIll be anI} on one SIde of the street TIllS \\ III cost many millions but the work has already been started The mam busmess streets nov, are 1, G, Se\ enth, Xinth and Four-teenth streets, and New York avenue IS commg on fast Some of the finest furniture IS sold here as the vallOUS wealthy social hons are here; the mil11sters and ambassadors of the various countries, the senators and representatives in con-gress, as well as all theIr followers, create a market which IS qUIte chstl11ctlve and not to be found m any other Amencan cIty The \ anous balls, banquets and socIal affaIrs must be set off WIth the best of furl11ture else they would lose considerable ef-fect, Just the same as If the ladles made no effort to look charm-mg. The fUl mshmgs in the vanous public bUIldings all show nchness. though the taste and style may not always be pleas-mg The best grades of furniture predominate. Many pieces are plam 111 design. Others are embellished WIth rich carvings '\mong the bU1ld1l1gs now projected are the following: The Play House \\hich will be a club theatre with dining hall, roof ~al den, etc. The Columbia Golf club WIll erect a $50,000 club' house; the Y W C. 1\. here will build a $5,000 club house in the country at Cherrydale, Va.; Congress Hall Hotel, New Jer-sey avenue, WIll be enlarged by 50 rooms, by the manager, Silas \ Manuel, to cost $60,000; a new vaudeville theatre WIll be hUllt on l\Jll1th street near D, to cost $50,000; the CIrcle Amuse-ment company has just built a 'small theatre at 2105 Pennsyl-vama avenue The Scottish RIte Masons will bUIld a $1000- 000 cathedral on Sixteenth street but satisfactory plans ha;e n~t been obtained The plans sent m were rejected and others WIll he asked for James D. Richardson IS supreme grand com-mander and m charge of this work The chocese of St. Peter and Paul WIll erect a cathedral which \\ ill be handsome and ex-penSIve L S MIller, retail furmture dedler, was closed out of bU<,I-ness b} the receIvers m bankruptcy, Joseph Salomon and B N. Graham. Max J Neustrader, 10m Seventh street, as the Columbia Specialty company, has been closed out at auction by the trustee, David Rothschild Jackson Bros, 915 Seventh street, are remodeling their WEEKLY ARTISAN CHOICE TOOLS FOR FURNITURE MAKERS If you do not know the "Oliver" wood working tools, you had better give us your address and have us tell you all about them. We make nothing but Quality tools, the firSt coSt of which is considerable, but which will make more profit for each dollar inveSted than any of the cheap machines flood-ing the country. "OLIVER" No. 16. Band Saw 36 Jnc:hell. Made with or WIthout motor drive Metal table 36" x 30" WiD take 18" under the aUlde-lI1ts 45 dear_ one way and 7 dearees the other way Car-ne. a laW up to 1~Il wIde. OUlude heanna to lower wheel shalt when not molol dnven W .. aha 1800 lbl when ready to llup Oliver Tools Save Labor ~4 Time .. Tempers .. Cost "Oliver" New Variety Saw Table No. 11 Will take a law up to 20' d,ameler Arbor belt '1 6' Wide Send for Catalog "B" for data on Hand Jointers, Saw Tables, Wood Lathes, Sanders, Tenoners, Mortisers, Trimmers, Grinders, Work Benches, Vises, Clamps, Glue Heaters, etc., etc. OLIVER MACHINERY CO. Works and General Offices at 1 to 51 Clancy St. GRAND RAPIDS, MICH., U. S. A. BRANCH OFFICES-Ohver Machmerr Co .. Hudson Tetmlnal. 50 Church St, New York. Ohver Maclunery Co • Flfst Nahona Bank Bu~dma, Clucaao, III , OlIver Machmery Co , aafic Bu~dma. Seatde, Wash. Oliver MachmefY Co ,201.203 Deanlaate. Manchester. Ena building and when finished will have a much better store than before. Mayer & Co., 409 Seventh street, 'are exclusive agents for the Fulton go-cart. The retail furniture firm of Giddings & Steele, has been re-organized. against accidents, beginning May 1. The officers of the com-pany adopted the plan after a year's study of the subject. The plan will affect 25,000 employes in this country and 10,000 in the plants abroaJ The liability and compensatIOn plan is modelled after the German law. The benefits will be paId regardless of legal liability and employes will thus be saved delay and expenses of litigation. In case of death three years average wages will be paid, but not less than $1,500 or more than $4,000 Without any contrilbution from employes one-fourth wages will be paid for 30 or more days' disability Will Insure Their Employers. Managers of the InternatlOnal Harvester company, known a'l Implement trust, have decided to insure all its employes ....••......•. - _.~ No. 694, 48 in. top. No. 687, 60 in. lop. Others 54 in. top. 8 Foot Duostyles ANY FINISH CHICAGO DELIVERIES Lentz Table Co. NASHVILLE, MICHIGAJIv tt.. 19 .. .... 20 WEEKLY ARTISAN Minnesota Retail Furniture Dealers' Association OFFICERS-PreSIdent J R Taylor, Lake Benton Mrnn, VICe PresIdent, D R Thompson, Rockford, Mrnn , Tr~asurer, B A Schoeneberger, Perham, Mmn Secretary, W L. Grapp, Janesvtlle, Mlun EXECUTIVE CO\l:MITTEE-Chalrman Geo Klern, Mankato, Mrnn, 0 Stmons, Glencoe, Mmn, W. L HarrIS 1I1rnneapohs, 1I1mn ,C Dal1lelson Cannon Falls BULLETIN No. 126. fhe past two month, has tlleo the patlence ot e\ el \ ear!o,ld ,hJpper to the very hmlt 'J ever In the hlston ot rallroad1l1£; has there been ::,ncha conglomera\.Jlon of car::, and dela, eel tr affic a~ we have Just passed through Bnt we can report that we have tlnally '3ucceeeled 111gett111g all the cars that \\ ere loaded at eon-ventlOn thm 1\ ow evel yth1l1g IS eIther at the transfeI or \\ III be thel e soon In mak111g up some of the"e car", \\ e hel\ e tmllld we wele a httle short m weIght and have mc1ucled 1I1 "ame "UI phh enough to make the re(jll1red catload m1111mum Theretore we have at :!VI111nesotatransfel now, the fol1owln~ g'Jod, under the vanous fact01le, as follo\\ s FACTORY NO. 23. ~ '\ 0 10 No 1 '\0 1 }.,o ~ No r'j 1\0 4 No 4 No 4 "fo 40 No " No 1f) hIlS" lleds fIVe filler blIght 2 In po"t 40 Bl ass 1 f'cl~ t1\ e fillel satlll In po::;,t 623 Blass lwds cOlnblnat On e,tld hea\\' 621 Bra::,"!" tr:>(l., <;atln extra hC'a\\ ~OO Bra<;<; hNJS <;lX filler brIght ) In contlnuous post 800 Brass bE'ds SIX filler satIn 2 In contInuous po"t "l00 BI ass beds SIX filler combInatIOn 3 1n conbnuouo; post 800 Brass b0ds five filley satIn 2 In contInuous PObt 800 Brass beds fivE' fillt-r bnght <) In contlnuou<; posr '1; %J Bra"'<; brds blX fill f' 1 b1lgh t <) III post 3'1% Bla<::s beds SIX bUtr satIn In post ~ ~ 1") sn 2104 ,2204 11 08 1Z08 1) 53 11 ;0 11 iO 8 to 8 to FACTORY NO. 33. , '\0 10 ;'\0 10 "fo ) '{O 10 No 10 "0 No r '\[0 4 ~o 5 No 12 No ]2 No 92 1!..Xt""D<;lOl1 tables solhl oak golden (6 ft ) top 4 x-!) ) m 10g" ~ (100 t;) I!.J,Jpn<;I'Jll table", solld oah goldt 11 (R ft \ top 12"'\.4 R2 ~xtcns}{)n tables solld oal{ golden (10 ft) top 1 x4') 82> ExtpnblOll tables Tmt oak .\m qtd top (6 ft) top 4. "\..1 6'>2 Exten"lOn tables lmt oak Am qtc1 top (8 ft) t)P 1'"\.4 822 .:extenSIOn tables lInt oak ..\.m qtd top 00 ft) top 4 '"\..1 OOlA BI eakfast tables In1t oak gl )"8 tllllsh 4. )'..44 ODIn Breakfast tables Imt oak glos~ finIsh 4- 'X ~4 1 )14 ExtenSIOn tables plaIn oak polIshed 4:bx46 0) Extenblon tables Imt oak gloss finIsh (6 ft ) J 0 KItchen tablt s "I thout dl a\\ er 31x36 "'0 Kltchf'n tables V\Ith rlrd1\ er 24x'.:>6 11lu'StratlOns and de:ocnptlon'S of the"e t<ihle" dlC gl\cn In Bulletin No 56 Don't overlook this BIG BARGAIN though 1t is Illustrated in a small cut. This 5-inch Leg Dimng Extension Table can be had rn pla1l1, Rolden oak or L\mencan quartered oak These table::, are exceptlOnell value" and you 'Should not mIs'S thl'S Opp01 tUl11tv of pro-cunng one The nm 1S se- (curelv fasteneJ, and do not forget thl", has a good bolt and nut con~tructron for fa'ite111ng the leg, whIch admIts of easd) or sett1l1g up table The lea' es al e ,ery eaSIly The::,e tables can be had 111 pnce, a" fo11ol\ S also ,be had 111 Amencan qUelltered top, b} pelyln~ a lrtt1e etxra Top 42x42 mch. removrng adJu'Sted They can No 822 -SI7e 42x42 In ImItatIon oah 6 ft $495 , ft ~6 20 10ft ~i 4l No 'l:23-4?x421n Imt oak Am qtd top 6 ft $545 8 ft $6,0 10 ft .p <)') 1\0 S2-12x42 III 'olId oak ,golden 6 ft $600 , ft ~j 2'5 11) ft ~8 ,0 No \3-42x42 In solId (lal{ Am qtd lOp 6 ft '\>650 , ft ii'77,) 10 fl ~V 00 FACTORY NO. 37. 6 "-,0 237 Rockels SCl all cane seat G 0 $218 L No 141 Rocker<:: sCIoll Ven seat G 0 ~ ~S 12 No 159'", Rockers scroll Ven seat G 0 :2 40 14 :No 2471;2 Rockers "cloll Ven sf'at G Q 143 12 No 231'h Rockels scroll ven seat G 0 lH 12 No 132 'h Dlners Ven seat G 0 9<) 12 No 10 Box sedt dIners Ven seat G 0 1 ~7 Tho'ie of } ou who have receIved shIpments from thIS fac-to! \ kno'\ tIre great value of these goods and, no doubt. can clean IIp thb httle surplu':o WIthout any troulble~£1r'St come, £1r'3t sen ed 8 ;0 MINNESOTA FEDERATION. \\ e pre"ent 111 th1" department jihe call 'Sent out by the :\1rnne'i( ta rec1eIatIOn rn reference to the proposeJ conference (t legl"latl\ e commIttees Our commIttee cons1st'3 of the fo1- 10'\ mg members \\ LEarn'S, :\I1I1neapolJs, :\lmn , -:'II Anderson, At- '\atel, \1 II1n , P Chrrstlanson, Oldham. S Dak, Geo ] Illlh er, \\ mona, \1rnl1 ,T C \[ernman, Drake, K Dak, C \\ Barn" Rock\\fll, Iowa L C; Clland, Bloomrng Prame, \111111 \J\ e urge each mcmbel of jih1'i commIttee to be on hand, If pOSSIble, on that elate, May 19th If yon cannot be there 1n person, be ,ure to send, 111care of the 'iecretary, your vIews upon "ueh propo~ed legl'SlatlOn a'S you helve 111m111d This h a verY Important matter and noth111g 'Short of slckenss or e!eath ought to keep you flom thIS meetIng "\ny member of our aSSOCIatIOn who has 111m111d certaIn needs that oug'ht to be looked after. WIll help the legblat1ve commIttee a ~reat deal If he \vl11 'Scnd h1'S Idea'S to the secreta1y before thi'S meetln~ \\ e ou£;ht to have th111gS well 111hand and know ,\hat the fU!11Iture Interests \'Vant to present before the con-ference meet... Remember that leglslatlOn can make or break any 111du"tr) \s thIS IS a matter that comes home to each 111dnIdual do not th111k that you are g0111g to get that which ~ ou are en tItled to If } ou thl11k or act along the pohcy of , Let George do It ., The ,I111ne,ota FederatIon hereby calls a general con-ference of leglslatn e committee'S of all traele orgal11zations In the state, to be held 111J\Il11neapoh'i, Hotel I\Tlcollet, May 119-20. 1910 The matter of wise and careful 1egl~latlOn 1S begl11ning to recen e the attentIOn that ItS llnportance demands Bu'Si-n "e'S men e, er} where have been maLIe to realrze that it is necessary to get together 111 order to bnng about a mvre equable le~hlatlOn, because of the haphazald endeavors and I c"ult'S of leglslatl\ e efforts 111the past and because W1se and ]ucllclal leg1,latlOn IS an Important detaIl of any business Thel efore, in order to give due comideration to the vad-eith Ibllls prop0'ied anel to see when a bill 10, proposed that It I'S within the constltutlOna1 lrmits, fair and Ju~t, and to make It 'Some one', speCIal busl11ess to see that these matters are proper1} a Hendee! to ane! call1ed out, the Ml11nesota Commerclal FederatIOn ha'S been orga1117eel out of the van- Olh traJe orgal117atlOl1'i 111the 'itate It has fOI It'S obJcct the f01l0\\ 111gpurpo'Ses OBJECT. ScctlCll1 1 The purpose" fOI wh1ch th1o, as'ioClation has been e::,tabh "hed are to br111g about a united effort and de£1l11te actIOn on the part of the various retad commerCIal assocla-tlOl1, 111l\I111ne..,ota for the general betterment of condItIons pel ta1111l1gto I eta11 merchandl::,111g, and to carry out the plans of the affihated organl/atrons, by mean,; of co-operatIOn, and 1150 J ?3 10') 1 ~O WEEKLY ARTISAN to secure such legIslation as will promote the bu'>iness In-tere~ t,> of the state If you have ever been upon a legl::.latn e commIttee, you, no cloubt, realIze more than the average dealer what a hapeles", ta.,k It IS to get Ju,>t measures thru the state legl::.lature-not because the legl~lator,> do not want to Jo what I::' nght but hecau"e at each '3e~::'lOn of the le~hlatU1e, three J1mes a::. many b11ls are Introduced a::. can be properly conSIdered Consequenty, the measure'> pre::.ented m an aggreS::'lve man-ner are usually the fir::.t to be acted upon and receive the heartIest support Not only that, but we all know that the legIslators are bemg continually asked to do thl11gs that are termed ascla% leg1s1atlOn Therefore It ISonly natural for them to look upon any busmeE->s leg1slatlOn w1th Susp1ClOn That 1'> because they are not fully m touch wIth the thl11g asked and therefore vote "no" upon the '>Uppos1tlOn that they would rather k1ll a bIll than produce leg1'>latne enactments whIch may later prm e unW1'>e Thus, the maJonty ot the bIlls mtroduced Iby the small busIness mterest::. of the "tate find theIr way mto the wa"te ba"ket or are mdefinlte1y postponed-usually because they do not have the baclong and support that such measure., are entitled to lYe have found that there are vcr) fevv men many as- ,0ClatlOn who wIll gn e theIr per<;onal tlme and attentlOn to the bIll" mtroduced In other word." 'vVhat I::' everybody s busmess IS nobody's busmess " Therefore, It I::' the purpose of the MmneE->ota Commel c1al FederatlOn to assemble 111 conference all the leglslatlV e com-m1ttees of t1he vanOUE->trade orgal11ZatlOns m :\1111nesota, for the purpo"e of prepanng such meaSU1 es as are proposed 1Il the vanous ao,,,oclat10nE->,and, where pract1cal, to con::.olJdate m one, two or three bllls, 1:he needs of all the trade orgal11za-tlOns msteacl of a dozen or mOl e and then u::.e the combmed mf1uence of all the trade organ17atlOns to secure It::. pa"sage The plan<; propo::.ed are as follows The 1esults of the commg conference w111 be reported hack to each as'iOuatlOn who,.: executlve comnl1ttee wIll ap-prove or d1<;approve as the ca"e may be After tll1S has been reported back to the federatlOn, the federatlOn wIll refer It 21 to the con'iultlllg attorney to be put m shape so that when once pa::.sed, they w111 be found con<;t1tutlOnal Then, It will be the specIal bU'illle'i" of the federatIon to see 1:hat these b11ls are properly taken care of, and theIr passage secured. As you look back to the pa::.t, you wIll have notlced, If ) ou are a close obsen er 01 a student of w'hat IS transpmng m the leg1.,lat1ve halls of OU1 "tate, that a mdJont) of the b11ls acted upon were m the mterests of large corporatIOns, the labO! ers mterests and the farmers' mtere"ts Th1::', of course, 1S only natural because the mtere::.ts of the corpora-tIOns are such that It make::. It necessary for them to mam-tam actIve workers to get what they need The labor organ- 1zatlOns come m WIth theIr b111s WIth a "oll,l backmg of theIr assoc1atlOn The farmer ~ets hIS legblatlOn because of h1E-> personal acquamtance and mfluence WIth the members of hlS dl<;tnct Thl::' 1" aE->It should be Each one of these inter-ests 1S entItled to t1he V>he"t and Ibc"t leg1s1atlOn that our state can gIve It Yet they forget thdt thes~ mtere<;ts cannot pros-per and grow as they should unless the S:l\L\LL BUSINESS mterests of the "tate are pro::.pelOU" becau",e, m Its finer anal-ySIS, everythmg centers from the FARMER '\='JD SMALL BUSIXESS J\IERCBANT out of whIch come" large cor-poratlOns vvh1ch create demands for labor. Therefore, we feel that can consIstently ::.ay that the punpose of the Mmnesota FederatlOn b of very VItal mterest to the prosperity of our state and that the Ibusllless men of :UlIlne::.ota have a nght to bu11J for the future, the results of whIch are so Important that legIslatIve matters should be handled along the llnes of common sense bus1I1ess methods 1I1stead of the haphazard 'get what you can" pollcy of the past T1herefore, we urge most emphatIcally that every state dS'iOC1atlOn, be they members of the federatIOn or not, send theIr leglsla tlv e commIttee to thIS conference May 19th and 20th Let the slogan be "In ulllty there IS strength," out of whIch w111 come better busme"s condltJOns, better bus1l1ess po!Jcles an~l a bettel::.tate to live m Yours truly, H D E\ ANS, Pres Attest \\ L Grapp, Secy New Factories. V\ 11halll COUlt & Son have opened a cablllet anJ uphol E->tenng E->hopat Lake Grove, N Y. M. Land C. K Debanto, brothers, have e::.tabllshed a new cabmet shop m RIchmond, Ind A plant for manufactullng "Monell concentratl11g" tables IS to be establiE->hed 1Il Denver, Col The Gem lJpholstenng com pan) of :\lIlwauhee, \\ IS, 1'-, bmldmg a new factory on Lee and ThIrd street., The Roper Furlllture Company of :\1lshdwkee, Ind, are <,a1clto be 100k1l1g tor a locatJOn de"lrable for a furl11ture fac-tory m the south. ] ohn and J da LeIck and G :\1 R1etow have 1I1corporated the V\ e"tern Furl11tUl e company, capltallzed dt $2,500, to man-ufacture fUllllture at Sheboygan, WIS The Commercial Club of EI Reno, Okla, 1S reported to have closed a contract w1t'h C L Bryan of Cleveland, 0, for the establlshment of a furlllture factor) at EI Reno The Freeport (Ill) Ca<;ket company, capltahzeJ at $1,- 000, has been mcorporated by Jacob vVe1ss, E .M Hall oun, and l' H Hollister, to manufacture coffin" and caskets Lotus Winstian who has been in the furniture trade UI Hudson, NY, for many year<; has deCIded to retire from the retaIl business and convert his store bUIlding mto a furl11tUl e factory in which he WIll employ wbout two hundred hands l__ Started in Grand Rapids. Clark A Drochway, who 1etlrecl flOm the Illanagement of the furl1lture department of the \Vanamaker ::.tore m 1\ew York, 1ecently, to engage WIth GImbel Brother", commenced hI s caree1 m the furlllture trade 1Il Grand RapId" thIrty-five year" ago, a" a retaIl salesman WIth the Berkey & Gay Furlll-ture company He remaUled several years, when an ofter for hIS sen Ices VI as tendered by :\Iarcus Stevens, the leadmg retaIler m DetrOIt Stevens dled 111 1880, when an mvest1- gatlon of hI::. aftalrs revealed the fact that :\1r Stevens' debts far outwelg'hed h1s a"sets The stock of furnIture was closed out as qUIckly as pOSSIble when Ml Brockway went to C1I1- Clllnatl and apphed to the MItchell & Rammebberg company for employment vb :YIltchel1 consulted John .;\IO\\ at 1Il re-gard to the quahficatlOns of Mr Brochv>ay "You would find h1m at the door every mmute when not engaged w1th a customer There Isn't a lazy bone 111 hIS body He would teach that crowd of loafers and "hlrks on your floors new Ideas m ~alesman::.h1p 1f they would pay attentIOn to h1m," saiJ Mr Mowat Mr Brockway was engaged and took up hIS work w1th the same mtel est and enthUSIasm he has so strong I) manl-fested m later years as a buyer In less than one week, on account of hI" actl\ 1ty and attentIOn to busmess, he had in-curred the 11l-wlll of all <;alesmen in the store He retned from the MItchell store several years later to enter 1:he em-ploy of John \Vanamake1 111 Phtladelphia 22 WEEKLY ARTISAN UPHAM MANUFACTURING CO. MARSHFIELD, WIS. No. 2228 Toilet Table. SEND FOR OUR Dressers Chiffoniers Dressinu Tables Suites Wardrobes Sideboards Buffets Etc. Made in Oak, Bird' a-Eye Maple, MahoQaDY, etc., and All Popular Finisltes No. 2240 Toilet Table COMPLETE CATALOGUE REMINDERS OF THIRTY YEARS AGO. Paragraphs Copied From the Michilian Artisan for August. 1880. W. H Bradbury has opened a store in Richmond, Ind Julms Haas will open a furniture store III Kansa, CIty J. W. Booth IS representmg Seng & Schoen of ChIcago L. Meyer has opened a stock of furniture m Sacramento. D. Rosenberg & Bros , have opened a varnish depot m ChI-cago. E Youmans of ChIcago, has returned from a tour of Colo-rado. Carl Berkelman hat> engaged m the sale of furmture 111 Duluth. David Gibbs is sellmg the lme of F. H Conant'" Sons, on the road. The IndIana Furniture company of Connersville, employs 150 hands. The factories of St. Louis produce $2,400,000 worth of fur-niture annually. C. F. StreIt of Streit & Schmitt, Cincinnati, has recovered from a long illness. Banks & 1\futhias have pUlchased Reuben Sieger'" chaIr fac-tory at Allentown, Pa. Ralph & Son of New York, recently cut 11,000 feet of ve-neers from a single log. W. O. Taylor & Son, of Bedford, 0, are erecting a large addition to their factory. . It is estimated that the fall trade in furniture in St Louis will amount to $2,160,000. Wrampelmeier's new furniture factory in Louisville, will soon be ready for occupan::y. F. L. Furbish, manufacturer of art furniture (Grand Rap-ids) is crowded WIth orders. The Joseph Peters Furniture company i" refurnishing the Planter's House, in St Louis. Stow & HaIght (Grand Rapids) manufacture a fine line of breakfast and extenslOn tables Fredenck W. Martm of Norwich, Conn, has patented a process for ornamentmg wood. Stockwell, Byrne & Co. (Grand Rapids) al e busily engaged 111 fillmg orders for chamber suites. Slxtymen are employed by McCord & Bradfield (now Luce Furmture company) in Grand Rapids. George J. BIcknell of the Phoenix Furniture company, Grand RapIds, recently returned from the west. A. D. Cooke & Co, of Easton, Pa., will erect a saw m111 to be operated WIth theIr furmture factory. The \Vo1verine Chair and Furniture company (Grand Rap- Ids) manufactures f01ty styles of cane seat chairs. The Grand RapIds Furmture company uses two million feet of lumbel annually m the manufacture of cheap beds. H. Blessmg, of Salamanco, N. Y., lost his stock of furniture by fire yet>terday HIS experience wa" not a "blessing." John C Brand, formerly of the Lawrenceburg Furniture company, has opened a t>tock of furmture in Louisvllle, Ky. The store of the Scarritt Furniture company in St. Louis, was destroyed by fire recently. Loss, $75,000; l11surance, $57,- 000. Martin Lammert of St Louis, sold thirty-three per cent more goods m July than dUring the corresponding month of 1879. Interview WIth Edward Bolger, representing the E D. Albro company of Cmcinnati. "You can have no idea of the quantity d WEEKLY ARTISAN 23 No.9-Porch ChaIr Large SIze. Oak Seat. Green or MIssiOn FInISh. WeIght, 20 pounds No to-Porch Rocker Large sIze Oak Seat. Green or MIssIOn Fmlsh· Weight 21Y. pounds. No.l1-Porch Settee. Seat 40 mches long, 17Y. mches deep Oak Seat Green or MIssIOn timsh Weight, 32 pounds RICHMOND CHAIR COMPANY, RICHMOND, INDIANA of veneers used In Grand RapIds I am pOSItIve that not less than $50,000 IS paid out here for thIS materIal annually." The Geldowsky Furniture company of Boston, is furnishmg the annex to Young's hotel m that CIty vvlth chamber suites in walnut, maple and ash The Ohio and MISSISSIPPI Furmture company IS the name of a corporation recently orgamzed m Cmcmnati. They will man-ufacture parlor furmture. The furniture manufacturers of Baltimore are preparIng to participate in the celebratIOn m honor of the 130th anmversary of the fonndmg of the CIty W. H. Beals of the Belkey & Gay Furmture company, has WIthdrawn from the road and resumed hiS former employment m the office as correspondent. J. G Kmg, formerly deSigner for the Nelson-Matter Fur-niture company, has entered the employ of the St. LoUIS (Mo) Furmture Workers' AssociatIon The SlIgh Furmture company (Grand RapIds) has com-pleted the erectIon of an additIOn to their factory and gIve em-ployment to seventy-three hands A salesman 111the employ of W B Moses of Wash111gton, wab sent to a bank to obta111 cash fOJ a draft for $300. He I ecelved the money and disappeared The most expensIVe parlor sUites are made WIth ebonized frames decorated WIth carvmgs and good tracmgs "Lampls" and fine cashmeres are used for coverIngs. E H Foote of the Grand Rapids ChaIr company made a flying VISIt to Kansas Llty recently and sold twenty carloads of chaIrs for early delIvery to Colonel Abernathy WIlliam Waterhouse, a dealel 111furl11tUIe m Cedar Rap-ids, Iowa, was 111 the market (Grand RapIds) tlIls week and placed substantIal ordel s for furnIture and coffins The Phoemx Furniture company (Grand RapIds) have ad-ded to their lme several patterns of chamber SUItes 111 mahogany The company have taken possesion of their new bUlldmg. A. B. Carrier, who recently resigned hiS pOSitIOn as secre-taly of the Grand Rapids Chalf company, IS succeeded by E H Foote, a gentleman of long experIence 111 the furmture trade Fred H. Peavey of SIOUX City, Iowa, has obta1l1ed an im-portant contract for furnishing buildmgs on an Indian reser-vatIOn He IS an enterpris111g dealer and carries on a large bus-iness. Troubles. There is an old saw which says, "He doubles hiS troubles who borrows tomorrows." But to elIminate trouble 111 bus1l1ess IS to promote long lIfe and prosperity The average busmess man has his full share of trouble and responSibilIty and m the manufacture of furniture he seems to have more than hiS share Consequently, when anythmg goes wrong With the dry kiln he not only "doubles hiS troubles by borrowmg tomorrows," but also the next day's and the next week's and the next month's. Here is a letter which tells ho" the manager's troubles are elIm-mated: Salem, OhiO, July 29, 1909 Grand Rapids Veneer Works, Grand Rapids, Mlch GI:N 1LEMI:l'\ -Our dry kiln furmshed by your company is do- 1I1g all we can ask for. Weare not hav111g any trouble with it and our lumber is drIed perfectly. I thank you for offerIng us assistance 111 the operatIOn of kiln. Yours truly, THE AJ\TERIC\N CASE & REGISTER CO, (Signed) Geo H. Pratt, Superintendent [_ _..._-----..... - .. Grand Rapids Caster Cup Co. 2 Parkwood Ave., Grand Rapids, Mich. We are now puttIng out the best Caster Cups With cork bases ever offerea to the trade. These are fimshed m Golden Oak and White Maple m a hght timsh These goods are admIrable for pohshed floors and furn- Iture rests. Theywill not sweat or mar. PRICES. SIze 2~ mches $4.00 per hundred SIze 2~ mches 5.00 per hundred T'rv a Sample Order F. 0 B. Grand Rap&lU. .. .. 24 WEEKLY ARTISAN To Revise Express Rates. CHEAPN:ESS A CURSE IN THE SOUTH. At a meet111g of the transportatIOn commIttee of the Grand RapIds Boald of l1ade, held 111the Fmmtme Gmld rooms last MonJay. It was decIded to send a delegate to 1ep resent the board at the meet111g called by the New York ~Ier chants' aSSOCIatIon ~Iay 12 for the purpose of planmng a cam-paign £Ol a reVl:oIOn of the expres:o rate~, by an appeal to the 111tersta te commerce commISSIOn The next meet111g of the tl an ~POltatIOn commIttee \\ 111 be held May 19 111the board of trade 1oom ~ and It \\ 111be open to Shlpp111g and bill clerks and othel:O 111tele,tcd 111"hlppmg The tOPIC WIll be claSSIficatIOns, and It IS expected a membel of the offiCIal claSSIficatIon commIttee \\ J1l hl In ttIen 1.1.11ll to lead m the dIScussIon Mr. Werniche's Views on the Furniture Industry in Dixie Land. Cheapne~~ IS the bane-It IS the curse-ot the furmture 1m"me"" 111 the souvh," saId 0 H L vVermcke, of the l.lacey company, Grand RapIds, \\ho ha~ Just returned from a so- Journ of about two week" 111the Carolma" and Flonda "And that appltes to the manufactullng a", well as to the selltng end," he contlllued "Down there If a dealel gets a dresser that he can sell at $3 50, anothel WIll try to find one that h~ Lan ..,ell for $325 and he generally finds It As a result the trade runs to cheapnes" and the manufacturers have to make stuft to meet that k111d of tlade And It IS stuff ,ure enough Jt IS SImply rotten 111constructIOn and filllsh, rotten 111sty Ie and deSIgn, rotten 111 general appearance and IS made and "old by rotten method:o It IS what some of the natIve" call nIgger' turlllture but they ",ell It to whIte men The fUIllltUl e 111dtbtry and bus111e"s genel ally 111 the "outh 1~ 1ll about a normal condItIon The furmture men are not lay 111gup nches to any great extent Some of the dealers are trY111g to Improve the style and qualtty of then goods and the manufacturers are try111g to help them 111that l111e but the\ do not seem to be wble to get away from the curse of cheapnes" "'1 dId not attend the annual meet111g of the South Carohna Furmture Dealers' aSSOCIatIOn at Spartanburg 1 was at the banquet Just long enough to gl\ e them a httle talk, but (lId not attend any of the bUS111ess seSSIons I un-der~ ta11d then aSSOCIatIOn 1" 111a flounsh111g condItIOn and 1:0 t 1) mg to CIea te a demand fOl a bettel gl ade of fl1rmture than IS now sold 111the south" Returned to the Chair Company. James B Howard, who resH:;neJ the 1epI e"entatlOn ot the Grand RapId" Chall company, 111the lllIdde \\ e"t m ra lllH 1\ ast to enter the employ of the Cland RapId, 1 UlnltUlc COlll-pany, has retI1l ned to the chaIr company al1ll 111" old telll tory C S Dextel succeeJed the late T D \\ atk111~ a~ I ep resentatlve of the chal1 company 111thc ea"tcl n ..,tatc.., Lentz Tables. The Lentz Table comp,l11\ ot "ash\ IHe \IIch 1epO! h a a mce, stead) bU~111es-,all of thI0 spnng ctnd pI CdIch a much larger volume of tradc m the tall 1111~company ha" l1dd a umforml) good bU',llle',-, for man) )'CellS, a11d seldom does a ~eason close wlthout "ho\\ lllf; a -,ubstantlal mCIease 0\ el the prevIOus year The Southvvhtun \Tcneel Lll11lpan\ h h\111chng a pLl11t at Cotton Plant, Ark It's not dIfficult to oroduce the popular effects required for MISSION FINISHED PORCH FURNITURE But Porch Furniture demands more than the mere effects. It demands durability under outdoor conditions. AURORA PORCH STAINS have been perfected after much study and expenment. They meet the NEW need. They resist the weather hke first class paint, yet retam the transparent beauty of high grade stain. WEATHERED OAK, MISSION BROWNS, MOSS GREENS, DULL BLACKS, SOFT REDS, AND OTHER POPULAR EFFECTS. Write for sample panel. To faclhtate prompt attentIon, address Desk No.3. MARIETTA PAINT 8 COLOR CO., Marietta, Ohio. _II MISCELLANEOUS NOTES AND NEWS EmJ! ]ohmgdard, furniture dealer of Bottmedu, N D, ha~ ';old out to Weaver & Co. Charles 0 Bulner, furmture dealer at Nook~dck, Ore, ha~ ~old out a 1\. A Campbell Henry James of Kewton Falls, 0 , has Il1ventec1 and patented a fold1l1g cnb and play-pen T. C Slipper has succeeded IE S Dodge 111 the retaIl furm-ture trade at Anacortes, Ore \\T. C Dunl11ng ~ucceeds W. P Rhode~, furmture dealer and undertaker at Men11l, 01e C F Riblet & Co, furniture and carpet dealers of Albany, N Y., are enlarg1l1g their store. Rowland & Co, furniture dealel s of Zanewllle, 0 , are add-ing a fourth story to theIr btl1ld111!S The Kl1l1e Invalid Bed Manufactunng company of Los An-gele<;, Ca1., are bmldlllg a new factOl y. The Crescent Bed company, of New Orleans, are rebuild-mg theIr plant'" hlch \\ as I ecently burned The Nortlnvood Furniture company of ChIppewa Falls, WI, , WIll add a re-sa\\ null to their plant The LIgon Furl11ture company of N ashvJ!le, Tenn , has been lllcorporated wIth capItal stock IU111tedto $23,000 WIlliam McBratney, furniture dealer of \\Teiser, Idaho, ha~ sold out to H J Sommercamp and A G Cardele The Heinz Furmture and Hal dware company of Hayden, Anz, has been incorporated. Capital stock, $50,000 L. P Best has purchased a third interest 111 the Young & :\lcCombsCo-operatlve store company of Da\ enport, Iowa Charles H Jones, furmture dedler of Demson, Tex, IS succeeded by hIS brother H !\ Jones from Pleasant Hill, ).fu The furmture ctock of Bolte Bras, of Wichita, Kan, has been sold at GO cents on the dollar to J 0 Gilbert of the ~ame CIty The Pearce FurnIture and Hdrdwal e company of Lake Linden, Mlch, al e to e<;tablish d branch store at Houghton, Mich. A. L. Gilmore & Co, furniture dealers of Amboy, Minn, have sold out to Chnstopher Scharer who will enlarge the stock The F L \\Thlte company, lmtallment dealers of I\1{adlson, Ind, ha\ e been declared bankrupt Llablhtles, $18,000; assets, $5,500. The Fleck Fnrmture company, dealel ~ of MIlwdukee, dre erectlllg a five story b11lldmg at the corner of Clinton and MItchell streets Fletcher & Gard, furmture and hard\\ are dealers of Mo-desta, Ill, have chs~olved partnership and are succeeded by Fletcher & Sons. The Bockstege Furmture compdny, manufdcturers, Evam- VIlle, Ind, have Ju<;t completed a new bUllding that w111be used for office and warehouse purposes The Gregory, Mayer & Thom company of DetrOlt, MICh, manufacturers of office furmture, havE' mcreased their capital stock from $100,000 to $350,000. The Bowman-Kinzer Undertaking company of Savannah, Mo, has been incorporated by \\T. H 1\.111zer, C R and Ella Bowman. Capital stock, $10,000 The Valley City Desk company, Grand Rapids, have re-paired all damages caused by their recent fire and are now oper-atmg the factory to It,; full capacity Summer 'vV Fifield, 'secretary of the Pawtucket (R 1.) Furniture company, with which he had been Identified smce 1892, died on April 16, aged 62 years E. B. Spencer, representing the Keil- I\nway company and the 0 K Wheelock hnes, ha~ Ju~t leturned from a tllP through Oklahoma and other southwestern states. WIlliam H Jones of the ·Wllham A Berkey Furniture company, Grand RapIds, and Mr" Jones have just returned from Southern Cahfornia where they passed the \Vmter. \\T. B Trumbo & Co, furniture and carpet dealers of Louisville, Ky, have leased the buddll1g formedy occupied by the Keisker company at a rental of $12,500 per year. The latest addition to the back-to-the-farm propaganda is a booklet "Facts For Farmers, to a Fanner, by a Farmer, for the Farmer," pubhshed by the Lackawanna RaIlway company. The Freed Furn Co, of Salt Lake City hdve the contract for furni"hing furl11ture, cctfpets an draperies for three hotels in that city-the Cumberland, the Rex and the Hotel Emanuel L. L. Clark succeeds Freel 0 PIker in the furmture and hardware busmess at Elhsonvllle. MISS Mr PIker ha<; gone to Baton Rouge, La, where he will engage in another hne of trade Abraham Schlesmger, preSident of the Standard Furniture company anel one of the most promll1ent and highly esteemed busmes'i men of Denver, Col, ched on \.pnl 21, aged 59 years Nelson S -Martmez, furmtme dealer of I\nsomia, Conn, who \\ as recently burned out has deCided to retIre from busmess He wl1 take a position With Fredenck Hauser & Co, upholsters of Hartford, Conn J Wade McGowan, who succeeds C. A. Brockway as buyer for Wanamaker's Ne'" York store, was m Grand RapIds this week, visitmg furmture manufacturers, renewing contracts, plac-ing new orders, etc. The stump turpentme plant at CadIllac, ::\1lch, which was closed down March 1, has resumed operations after bemg given a thorough overhaulmg H IS SaId to be one of the CIty',> most profitable institutions vVtlltam SmIth a wealthy wall paper manufacturer ",as klled in aNew York hotel last Tuc'iday mght by the cl0'ill1g of a foldmg bed on which he and hi,; Wife wel e sleepmg Mrs Smith barely escaped suffocatlOn The Gray Veneer and Panel company of (,hma Grove, N. C, have Just completed their panel plant for making veneered roll and saddle chaIr 'ieat,; They WIll also make three-ply straight panels in figured '" ood '> The J. W Armbuster, furmture storE' and the furmture and carpet ,>tore in St. Paul, M11111,owned by D B \VIlson & Son of ShelbyVIlle, Ind, have been purcha'>ed by Charles Wl1ey of St Paul and WIll be consoltdated Eastern traffic as'ioclations have reeluced -coast to coa'it freight rates on lumber from 80 to 75 cent,>, WIth a corre'ipondmg reductIOn to all point'i east of St Paul by making the through rates equdl to the sum of the locals VIa Chicago. Edward B Goodspeed of Worcester, Mass, who had been engaged in the furniture and organ fini~hing busines for more than half a century dIed from the effects of a paralytlc shock on Api i116, aged 72 years He \\ as employed by John \\Tanamaker, as furniture mspector, for ten yean "Nick" Spar, a pnvate detectIve, I'; awaiting trial on the charge of forgely at Jopl1l1, Mo He bought goods worth $1625 from the mack Bras Furmture company and paid the bill WIth a check for $17,50 on which the signature of H. A. Hazelbaker was found to have been forged The CommerCIal Furmture company of WhICh J R Mc Cargar of the Nelson-Matter company, Grand RapIds, I'> presi-dent have purchased a factory SIte on Supenor street, Chicago. A one-story build1l1g now on the property wlll be torn down and replaced by a three-story brick at a co"t of $21,000. The Commercial company is now occupy1l1g the old building. 26 WEEKLY ARTISAN .... - ,. ..... " F. Parthier 1I 10 •• NEW YORK BUSINESS CONDITIONS. Factories Rather Quiet. Jobbers Busy and Retail Trade of Fair Proportions. New York, April 28.- The furmture factone~ are not an} too busy now. WIth them it is between season~ and the} are having only a moderate business and wIll not shm" the usual activity until fall. The cheaper and medmm good~ al e shO\\ 1l1g the best demand. The wholesale trade is also somewhat qUlet It could be worse and it could be much better. There is not quite such a strong effort made to do business as in the fall, but there is enough to keep most of the Jobbers fairly busy There is a lot of b~tldl11g to go fon\ art! here thh } ear The figures mdlcate that it will be the bIggest \ eal e\ er kIlO\\ n The retaIl trade IS keep111g up 111 pretty faJr proportI()n~ M. L. Kesner of 414 St James bUlld111g has taken title agency for the Mechamc,,' Furmture company of Rockfol d, Ill, for PhiladelphIa, BaltImore and vYashmgton The E. R. Wagner Manufactunng company, \\ ho had an exhibit at Grand RapIds, of theIr qUlck fold111g go-cart. \\ 111 ad-vertise the same extensively in all parts of the country and es-tablish agencies in all Cltles of Importance !\ local demand will be created in all states. The plant has been t\\ Ice enlarged C F. Schaubacher, as the PremIer FurnIture company IS a new retail dealer at 166 SmIth street, Brookl) n D. R. Henderson, the eastern representative of Bodenstem & Kuemmerle, the metalhc bedstead company, and the Cun- 1034 Grand Avenue CHICAGO Manufacturer of Willow Furniture II I.--~----------------~---~----_. . ...... I SEND FOR CATALOGUE mngham Sons' Rattan company, will marry Miss Estes of Mem-phis, in June. ~Iax LIOn has taken full charge of the Monarch Furniture company, of 161 East 125th street. SChlpS & Birnste1l1, furniture dealers of 160 Graham ave-nue, Brookl) n, have moved to 180 Graham street. The New York Furniture company is in its new building at Broad\\ay and Grand street, Newburg, N Y. 0. C. Craw-ford has succeeded W. H. Brundage as manager, but he stays on the floor and Ivan Crawford assists his father. The Albany store has been dIscontinued M Davltz, late of Bridgeport, Conn., has opened a retail furniture store at 2337 Third avenue. A Kopelman, doing business as the East Side Auction Room, has opened a branch at 61 Second avenue. '[ he new Exchange building will have thirty acres of space and arrangements have been made that for the first five years the furnIture trade WIll occupy fifteen acres The Amencan Wood Transformmg Works has been in-corporated WIth a capital of $5,000, to color and stain lumber and \ eneers and fil e proof woods The company is headed by O"car SchmIdt, \Valter SchmIdt of Jersey City and H B. Thearl of New York. Heme and PhIllip Caminez, nephews of Joseph Caminez, of li8 Manhattan avenue, New York, have opened a new store as H & P Cammez, at 118 Graham avenue, Brooklyn. The Levmson Manufacturing company has built an addi-tIOn to the factor} on Onent avenue, Jersey City, and now oc-cupy a whole block New warerooms have been opened here Rockford Chair and Furniture Co. ROCKFORD, ILLINOIS Dining Room Furniture BUFFETS. CHINA CLOSETS and TABLES Library Furniture-Library Desks, Library T ables, Library Bookcases, Combination Book~ cases, Etc. Our entire line will be on exhIbition in July on the third floor of the Blodgett Building, Grand Rapids, Mich. WEEKLY ARTISAN These Specialties are used all Over the World ............ f Power Feed Glue S.. readine Machine. Sinele. Double and Combination. (atented) (Sizea 12 in. to 84 in wide.) Veneer Prenes. dIfferent kinds and aizea (ateated) Veneer Presses Glue Spreaders Glue Heaters Trucks, Etc" Etc. ~ Hand Feed Glueine Machine (aleltt pencLnl.) Many at"lea and aizea. Wood-Working Machinery and Supplies LET us KNOW YOUR WANTS Na. 20 Glue Heater. CHASe E. FRANCIS COMPANY, Main Office and Works, Rushville,lnd. No.6 GI.e H.ata •. at 110 West Twenty-seventh street, wIth a complete line of din-ing room furniture The output has been considerably in-creased. The affairs of David Shuldmer, dealer in plate glass, have been in the courts and the stock is being closed out at 321 East Sixty-fourth street. The ltabilities are over $100,000. Henry B. Pye & Co, have taken the new bUlldmg at 121st street and ThIrd avenue and have one of the largest retail stores m the Bronx section The Eclipse Manufacturing company is a new firm makmg mIssion furmture at Pulaski, N. Y. Harry S. Everly will carry the hne of the Scandia Furni-ture company in the east. A. Finkenburg has opened a new retail furnIture store in the eight-story bUlldmg at 121th street and Third avenue. M. Smerling, who was for ten years with S. Glass, as man-ager, has now opened an installment furniture business at 1706 Pitkin avenue, Brooklyn. The C. F. Rohman Sons' company, manufactunng uphol-stering furniture on Adams street, Brooklyn, make a specialty of three and five pIece parlor SUItes, medium grade of birch and mahogany, upholstered in plain damask and velours. They have 75 patterns made up and also make couches. Frank F. Aldrich, late buyer for Wanamaker's, WIll be the new upholstery buyer for GImbel's new store. A L Canfield, 97 Beekman street, has a new line of Im-penal refngerators, in 200 styles, all grades. John Barnutz has closed hIs furnIture factory on Gold street, Brooklyn. The Kmdel Bed company has moved to Norman avenue and :M}onitor street, Brooklyn, where they have a four-story factory, 90 x 100 feet in size, and are working overtIme. They make parlor beds and have duphcated thIS plant in ChIcago Shippers Need Transportation Insurance. Merchants who shIp goods to out of town buyers are dIrect-ly concerned m the questIOn of the habihty of transportatIOn companies for goods entrusted to them for carnage, especIally in the case of accident to the goods after an attempt has been made to deliver them and they have been refused. . A case of thIS kind IS reported, the shIpper be1l1g a retaIl firm in Missouri The goods were sent by express, C O. D, and were refused by the customer. The express company noti-fied the retailers, who replied, ask1l1g the return of the package. But while thIS request was on the way the depot and its con-tents (including the C. O. D. package involved) were destroyed by fire The retailers then naturally called upon the express company to make good the loss ThIs was refused, the express company maintammg that slllce at the time of the fire its re-sponsibility III the matter was that of warehouseman only it could not be held liable for the fire loss. "The retail firm now asks whether we have ever heard of any SImIlar occurrence, and If so, whether it was ever taken to the courts and what was the outcome," the writer continues "Yes, we do know of such a case and the courts have passed on it. "In 1892 a MIchigan court ruled that after the express company had tendered certain lots of C. 0 D. goods and the re-spective consignees deferred payment and acceptance it held the goods in the character of a warehouseman, and that since the fire was not due to its negligence It was not !table therefor. ''In another case it has been ruled that whenever common carriers can show that it was imposslbe for them to make de-livery, either from inabi!tty to find the consignee or from his refusal to accept the goods, or that from any other cause their obligation as carrier had ceased and the less burdensome one of warehouseman had supervened, they may further show that a loss whIch had then occurred was not attributable to their fault or negligence and thereby exonerate themselves from hability. "Moreover, III still another case it has been ruled that in a country village the same degree of security, either as to fire or burglary, cannot be reqUIred of any express company when act-ing as warehouseman, as in larger cities where greater faclhtles for warehouse exist. We mention this because It may be that in the case just brought to our notice the fire loss occurred in a small communIty, so that thIS point might be applIed thereto. "We have pOlllted out on vanous occasions that a number of merchants who have experienced trouble In their efforts to collect such claIms against transportation companies have found it to their interest to take out what might be called transporta-tIOn insurance, thereby at a nominal expense, saving themselves much worry and loss."-N. Y. Sun. The Value of a Name. When John A Colby and J. E. Wlrts dIssolved partner~hlp, in ChIcago, thirty years ago, Mr Colby, the successor of the firm, continued to use the firm name of Colby & Wirts. Desir- Ing to engage m bus1l1ess WIth C. H. Scholle, under the firm name of Wlrts & Scholle, the former brought an actIOn In chancery against Colby and obta1l1ed an injunction restraining Colby from using the original firm name Wirts estab!tshed hl~ contention that his name was of much value in trade. SOUTH CAROLINA FURNITURE DEALERS Proceedings of the Fourth Annual M...eting of Their Association···Remarkable Increase in Membership During the Past Year. Spal tanbUl g, S C, \pll1 25 -The fourth annual Lom cn-tlOn of the South Caro1ma RetaIl Furnttule Dealer, a,,~nCI-ation held here on ApIIl 13 and 1-1-,\\d" a Lomplete "UCLe"" notably 111 the l11dtter of attemldnLe cll1d the lllctl1lte"tdtl ,n ot interest m the ploceedmgs "eatl) a hundrtc! PI0l11111ent Jealers from all pdrts of the "tate were pI e'lent and all \\ el e enthusIastIcally 111tere"ted 111 the ,vork ot the a""ouatlOn Several 111vlted gue"ts made short addl e""c,, 01 read pa pers, handhng then tOplC'l m an ahle ent( rtalnll1~ 1ll,il1nel and the dl"cusslOn of freIght rate" da,,'lfiLdtll1!1" and l Lllm" was hIghly mstruct1\ e to mdn) of the dealer" \Jc1re",e, at \\ ekome were made b, Secletan John \\ ood of the Chal11- ber of Commerce and by C l' Hammond \\ ho "poke fOI the local furmtt1l e dealers PI eSldent 0 ill Heal d m hh annual I epol t. attl! e""pl e,"- lllg hIS appreclatlOn of the hone I lw"to\\ Ld on hl111 and pa,111g a tnbute to SeLretary I Itschg-I tor hh untlllng eft I )1t, dnd effl-uent 5erVlce, dnnng It', PdSt year "dId "I am "me the as"OClatlOn 1'3 dOlng a gledt \\Olh 1111 the furmture dealer, 111bnngmg thcm mto dn"el I datlll11 to Ldch other. m puttm~ the manntaLturel and I etall dLctle! 111the proper relatIOn to each other for mutJul mter,>t tor the\ al C each dependent, one upon the other "There are a great man) thln~s J \\ Ollid hke f01 the a,- 'lOClatlOn to do, but one thll1g I de"ne e'lpeualh to he done 1'3 that the mem\)el "hIp be mLred"e 1 TIll" d"'" lldt! il1 I" a pcywer alread). and the greater the 111Ll11hl!,hIp thL "':1 Lcltel the power If (yen memher \\nuld get d ne\\ I1Hlllhu I\L would have more than t\Vo-thlld~ of thc clLdltl" 111 thl "tdte. and the a'3S0Clatlon would "oon Lome tu be ICU gn1/cd ,I" d powel all en er the l l1lted Sta tc" "\Ve ask f01 notlllng e""cept thdl Ill111h I" 111'! dIld lIght. Ihut It IS necessal, to 1emand the"L thIng, "(IIllLlI1l1l" \lld WIth two-thirds of the dealer~ III thL "tdtL a" mll1lhu" \\ L WIll get thlllg-S that we ought to have yel, often \\ ahcmt de manding them. "I et each member go home and get am ne\\ lilcmher \\ e can do It It vie tn I knO\\ thl' t01 d t,lLt 1 lM\L L:ot!Ln several members thl" ) ear m) "elf "I recommend that thIS a,,"ocldt1<l1l 11IdhL,dl lld\ LhnL: IlIcn who 'lel1 goods to our members that apply fOI membel "lllp of our assoclatlon honoral y membll' ~ell them Ldrd~ tal S 1(\() I Lon~ldered them our fnends and elltlreh 111 "mpatln \\ ah u" "I recommend abo thdt ,\ e ha, e a I e~u1,l1 Lertlficate nf membershIp m the aS'lOClatlon made and "ent to e, ('I, dealel who IS a melTber of Ol1! a~,OCl,ltI011 that the\ Ina\ hang III cl conspicuous place in thur office I con"ldel It an hon01 to he a member of thl'3 assocIation "I also recommend that our member" '1\ ,Ltch thc depots closer and report to the "ecletary any '3111p1l1(nt" that dre 11- 1c~ltlmate fOl r a~~nre ) 011 he \\ III take up the matter at once and make the shlppel feel that thh a""ouatlOll has an eye tOI husmes'l anJ whIle he may not alway'l get sat1sfactor) settle-ment 1t WIll not be long before manufactl1! el S \\ ho sh Ip duect to con"umel s will begm to I ealtze that th('\ (annut ,ell both con"umer'3 and dealers" Secretaly A VV Litschgl\ leport '3ho\\ed dn mcrease ot over 300 per cent m the membershIp dllrtng the pa"t ) e.tr-from 31 to 110 He a1'l0 made some reLomme11(latJOns, among them the following' "All trayeling men 'le1ltng furlllture ext 1uSl\ eh ,hou1d be made members of thIS associatlOn, and cards of member-sh1p be furlllshed them for $300 annually "The b) -la\\ s should be amended ~epal dtmg the office~ of "ecretal \ and treasurer, dlvldlllg the work. and mcrea~mg the mtel e, t m th e assoCIatIOn. '.\11\ member of thIS aSSOCIatIOn whose due" are m ar-redh one) ear ,dfter a final notIce from the secreta1Y and tred"urer, 'lhall be dropped fom the roll and be pertTIltted to apply for rell15tatement only upon payment of back due'l "\Ianufacturers be reque'lted to adopt a umform sIze for theIr catalog" and that pnce" m h"ts be doubled and a 5ep-alate shp statmg thl" be attached to p11ce h'lt whIch can be detachecl and the dIscount noted on the pnce hst by prtvate mark" \s tre,l"urer of the a""oclatton ~1r Lischg1 pre"ented a I eport CO\ el111g the past two years showmg receIpt" durtng tl1dt penod Sl (,7437 and dl'lbur'3ements, $1,32S 35, 1eavmg ,L h,tlance ot S3-1-902 111 ca'3h on hand, and $157 If). due" uncol-lected c:; L Da\ IS of the Southern \hdll company, HIgh Pomt, \, ( eteh\ el ed dn addre-" on 'RelatIOn" Between tbe 'VJ:lanll-tdLtUI er and the Oed1('r," \i\ hlch was brtghtened WIth WIt and hU1110r dnd made a decIJed hIt He poured a broadSIde into the mall order hou,e" I saId that a dealer should study h1s Lthtomel" a" a teacher '3tudles h1s pupIls and commented on the e,I1 of pnce cuttmg "TherE WIll be a great aJvance in the price of furmture \\ Ithm the next ten) ear"," "aId J\Ir Davi'l. "The mventlOn I)t maCll111en to 1c'3"en the Cll"t of productIOn w1ll not offset the m( rea,cd cOot of labor ane! rav, matena1 There has been a l ()ll'lder'lhle etChanLe w1thm the last ten years In the pnce of all lmes of furllltUJ e WIth the exceptIOn of chaIr" Chans al C "elllllg- locla, fOl Ie"" than the) chJ ten year" ago" Mr 1),1\ J' LIlndudee! \V Ith thl" bIt of \ er"e Count that clay 10"t \\ hose 10\\, cle"cencllng sun ~ee'3 gooch 'laId at less than cost !\nd bu smess done for fun" The Second Day. ,\t the mill nmg <,e,'llOn on Thursday commUlllcatlOns \\ tl e I cdcl from the natIOnal and several '3tate retaIl furmture dealel s a "soclatlon ", from F :N Tate, preSIdent of th e North l dl alma Ca,e \\ orkers' assocI alton and other" The "Tla\elmg J\fen's Hour" was an Il1terestll1g palt of the plogram G F Jenkm'3 of \Vmston-Sa1em, N C, gave cl "llOrt talk on hI" hI" and hIS brethren's appreCIatIOn of the a""ollatlon and ItS objects He was follov"ed by S C Rmg, of KeJ ner"\ l11e, '\ C, who made some pertinent remarks The com entlOn adopted the recommendation'l of the pre "1- dLllt and secretary relatIve to ae!tmltmg travelmg men and manu-facturer' 3 to honorary membershIp, the 1S'3UanCe of certIficates ancl the u11(form Sl7e of catalog", the latter'" recommendatlOll being amended by reque"tmg manufacturers to double then price'l In the hst and to note the fact on a shp that may be detached from the book !\ l' ThOlt'3, edItor of the FlHlllture Record, Grand Rap- Id, ga, e an aclclres" on "vVhat the Trac1e Paper Can do for the Dealer," that \\ a'l hIghly apprecIated C J FIeld, secretary of the North Carohna Case \Vork-ers' assoClatlOn, spoke on "Freight Rates and C1alll1s," and answeled numerou'l ClUe'ltlons that were put to him by the membel s Thoroughly posted m these matter" Mr Fle1cl gaye mfolmatlon of much value !\ftel cOl1'llderab1e dISCUSSIOn It was decided to request WEEKLY ARTISAN the assIstance of the travellllg salesmen III an effort to Ill-crease the membershIp The "Que"tlOn Box," a new feature on the program, oc-cupIed most of the afternoon It plOved to be qUIte success-ful, the quene:" an:,wer:, and Jlscu:,slOn bnnglllg out valu-able Ideas and suggestIOns The proceedlllgs clo:,ed '''Ith the electIOn ot officer" for the en:,umg year, whIch resulted as follows New Officers. PresIdent, \V M \Yatels, of Florence First VIce PresIdent, C P Hammond, Spartanburg Second Vice PresIdent, ] M Van Metre, ColumbIa ThIrd V Ice PresIdent, S ;\1 RIce, UnIOn FOUl th VIce Pre"ldent, vV H KeIth, Tm1monsvllle FIfth VIce PresIdent, J D Rast, Anderson Secretary and Treasurer, Ed\'\ ard Reed of Rock HIll 1'1e'3ldent \\ aters has appomted the followlllg execu-tl\ e commIttee J T SlInmons, GI eenwood, H A Taylor, Columl)Ja, 5 1\1 \!VIlkes, Laurens, A \IV Llt'3chgl Jr , Charles-ton, and 0 1\1 Heard of Anderson The Banquet. The annual banquet gIven at the Spartan Inn, Thursday night was a most enJoyarble affaIr The pnnclpal speaker was 0 H L \Vermcke of the Macey company, Grand Rap- Ids, who was llltroduced a" "the best type of the modern bU3- iness man-wIth knowledge learned III the school of experi-ence- wl1:'h Ideas and abIltIy to express hImself wIth clear-ness and convIctIOn" In the course of hIS addre"s, an in-f01 mal talk, l\Ir \l\T er11lcke :,ald "There are several kInds of aSSOCIatIOns buIlt upon dlff erent theones There IS one kllld of aSSOCIatIOn that help" evelybody dnJ hurt" nobody There IS another that helps nobody and hurts everybody A..nd there IS stIll another kind, a negatIve kind, that does neIther-that doe3 nothing But there IS only one kllld, gentlemen, that IS \'\orth belong-ing to and that IS the kllld that helps everybody and hurts nobody Any as"oclatlOn that IS formed merely for the pur-pose of helpIng Itseli ,,111 hll to accompli'3h what It attempts to do There IS only one method by whIch you can succeed in as"ociatlOn work, that IS, by dOlllg somethlllg that wIll help somebody else You WIll dIscover that the only aSSOCIatIOn work that 1s W01th whIle, IS that work whIch IS Ibroader and larger than ItS own Imme,lIate Illterests and concerns and whIch makes an effort to go furthel III It'3 helpfulnes" than its own membership and class "If you have a competItor who IS not dOIng a 11\ lllg share of the bus1l1ess, nothmg WIll help yom bUSIness that will f01 ce hIm to cut pnces But If you can do somethlllg to help that competItor, something that WIll make a lIvlllg share of busllles" fOI both of you, by SO helpmg hIm you WIll have re-moved that de,tI uLtlve (ompetltlOn from you "The demand for fur11lture whIch IS at once a nece:,slty and an ornament ha'3 not been propetly stImulated rJ here can be no such thIng d:', OV er-p~oductlOn of good furmture \\ hen the consumptIOn of fur11ltUle III the Untted State:, amounts to only $1 50 per capIta, do you thmk V\ e are troubled WIth over-productIOn) K ot a bIt of It I '\ dollar and a half for each lllhabltant, whel1 the expense:, of the government al e four tImes as large as the entll e fUll11ture bIll of the U11lted States. Thlllk of It-twO \Veeks' street car fare repl esents the fUI niture bIll fOI each man Of cour:,e, some buy more and some buy less J only tell yOU that, gentlemen, to gIve you some idea of proportIOn There IS more spent for coco-cola in some sectIOns than IS spent for fur11lture, and yet we are WIlling to say that over-productIOn is demoralIzlllg to the furl11ture bu",mes:,-an aCLusatlOn which a busllless that 29 has not yet reached the financial dlgl11ty of the coco-cola Ill-dustry ought never to be charged WIth "N ow, the great questIOn IS How are we g01l1g to 111- credse the consumptIOn of furniture? By educatIOn UntIl you put mal e sentIment into furnIture you will not have much suc-cess in increas1l1g the demand for It Most indu;,tnes are bUIlt on human wants and deSIres and not on human necessItIes. Man needs very lIttle, but he wants and deSIres much If a man's wants inclme to fine horses, he WIll expend hundreds of dollars for them, even thousands, and he can tell you about a h01se from fetlock to forelock, he hnows hIS lmes and hIS breedmg, hIS an-cestry and hIS history He talks and dl eams horse and IS horse, and he WIll find plenty of hor'3e lIteratUle, that IS he 1'3hOlsey So with dogs, bIrds, pIctures, statuary, ladles' hats and almost m everyth1l1g But whe n you come dOVvnto furl11ture, you have no liter,lture You have no furl11ture sentIment. Now, If you are to take t11l'3 paltry $1 50 and 1I1crease It to $3 00, that IS the questIOn you have to face \Vlthin the last eIght or ten years the automobIle mdustry has gro\'\ n to the enormous proportIOns of $250,000,000 annual output, and why? Because the auto-maker ha'3 bUllt hIS temples all over thIS country, and has stamped them WIth hi" trade-mark by mtellIgent advertlsmg He has educated the pubhc untIl the very urch1l1s of the street can talk automobile from sparker to carbureter and from radIator to com-mutator He IS sellmg $600 machmes for $3,000 and readIly gett1l1g the money, and for no other reason than that he has aroused human sentIment III the auto "And yet fur11lture whIch has a thousand tImes more reason for sentIment than the auto ever had rema1l1s the same CJmmon-place furl11ture Whose fault b It? There IS nothmg 111 the way of sentIment whIch hU111ture cannot command You are born 111 Its presence and surrounded by It or rechl11ng upon It when you dle-four-fifths of your hfe you spend 111 ItS presence 'irtemus \Vard said he dIdn't care how damned smart a man was if he dIdn't say so much that \'\asn't so. Thdt IS the way we are about furl11ture vVe ought to know mOle about the furmture we sell \Ve know so httle about it I sometImes wonder we are not ashamed to look a good piece of furmture 111the face There never have been two pIeces of furmture that were exactly ahke Therefore, there can be no pOSSIble excuse for sellmg a smgle pIece of fUlmture for the same pnce as anothel That IS a ne\\ one on you, isn't it? "N ature has labored for centunes to ploduce the raw ma-terial from whIch furl11ture I~ fashIOned, }et nature makes no duphcates 111 wood There ale thousands of chfferent '3peCles of wood in the world, but no tv" 0 s'Juare Inche" dre ahke Thl~ IS an 1I1terestmg fact. You WIll never aga1l1 look at a pIece of furnl ture but that you WIll think of that fact Then there I~ alway~ a chfference 111 the way \\ hlch the pIeces put together There IS also a drfference 111 the texture, for some have doser and some hghtel teAture StIll another chffel enLe there IS 111 the saw1l1g The same \\ ooel may be pld1l1 sawed or quarter ~awed, but there will be a world of dIfference 111 the two No one 1I1...:h111 the '3ame bOdrd I~ hke another Nor WIll you ever find two plece~ of woocl of the same textme \lVe hdve been so famlhar \\lth ,,,ood m a way that It has bred contempt, but It I~ gett1l1g pretty ,carce now and we are gett1l1g 11101 e Ie~pcLtful toward It" Visited High Point. On Fnday, follow111g the c!o",e of the conventIOn, a party of fifty of the dealer:" acceptll1g an 1l1VltatlOn from J G Lam-beth, manager of the Iltgh POll1t FurnIture Show room:" went over to HIgh POInt ancl :,pent tv\ 0 day" a" the guc"t" of a group of manufacturer.., who hay e theil samples on exhIbI-tIon in Mr Lambeth's bUlldll1g They were well entertall1ed, with auto tnps about the cIty and enjoyed a Dutch luncheon served by the Southern Journal on the roof of Its office build-ing. 30 WEEKLY ARTISAN .. ._._, P"""j.------..-.-.--- -- . .., CO. I I, , I I ! ! I ! I I , I I I I I I I I SPECIAL ORDERS SOLICITED AND GUARANTEED SATISFACTORY . II WOOD WORKERS TOOL COMPANY, 542 Jackson Blvd., CHICAGO. SAW. KNIFE AND TOOL MANUFACTURERS •••• ._.~._._._._._~ ..... A. • •• a.. ------ - . --_ .... Pitcairn Varnish Company ~, . II I Doetsch & Heider Telephone, Llncoln 796 1534-1544 Greenwood Terrace CHICAGO Manufacturers of Parlor Furniture Frames TO Reach OUR FACTORY Take Clybcurn Avenue car to Ashland Avenue and walk three blocks North to Greenwood Terrace, then turn East lnto Green-wood Terrace Or, Clybourn Avenue car wlth transfer on South-port Avenue car, thence over Southport Avenue to Greenwood Terrace and walk West ..... .--- PERSONALITY A BUSINESS·ASSET. Frequently Marks the Difference Between ~uc.
- Date Created:
- 1910-04-30T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 30:44