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- Description:
- This paper emphasises the role that communication technology plays in the present day world. It embraces Marshall McLuhan's idea of "the global village" as a result of the communication technological strides. The paper states that the term information superhighway incorporates all the existing networks into one system, but at the same time it is multi dimensional, unlike the traffic highway which projects two directions of movement. It moves to underscore pluralism that exists as a result of advanced information technology. This rush towards information technology, is largely interlinked to economic factors. The paper advocates for research in indigenous communication to augment modern communication. It argues that Africa's potential in indigenous knowledge and practices remains largely untapped, adding that information and knowledge can be effectively transmitted using indigenous forms of communication, which are characterised by simplicity of technology and directness of interaction. The paper ends with an assertion that indigenous forms of communication should be integrated with modern communication systems for sustainable development.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1965-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review
- Date Issued:
- 1966-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review (New Series)
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Glendora Review
- Description:
- Although studies in African integration have been mostly in the political and economic domains (Hazzlewood, 1977), it has been argued that social integration is the pre-condition for either political or economic integration in Africa (Nye, 1966). This paper focuses on the poorly-explored concept of social integration by analysing the continent's efforts in ensuring integration through the mass media. It examines the difficulties encountered in realising such objectives and offers some suggestions for policy-makers.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1965-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review
- Date Issued:
- 2004-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Glendora Review
- Description:
- This paper critically reviews the current status of African communication educational resources and needs in the context of the development of the post colonial state and its institutions. In calling for an indigenized philosophy of communication, the paper argues that the current patterns of communication education are too foreign-oriented and have very little or no indigenous component. As a result, media practitioners are institutionally incapable of interpreting dynamically complex socio-economic and development problems facing Africa today.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1967-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Research Review