Topic: Periodicals - Michigan Digital Library Portal - Michigan Memories Search Results

Start Over

You searched for: Topic Periodicals

« Previous | 611 - 620 of 1,116 | Next »

List Map Gallery

611. 1936-10; Peninsular Club Magazine

Notes:: Issue of a magazine published in Grand Rapids, Mich. Created by the Peninsular Club. Published monthly. Began publication in 1934. Publication ended approximately 1960.
Date Created:: 1936-10-01T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: Volume 2, Number 10

612. Michigan Artisan; 1907-05-25

Notes:: Issue of a furniture trade magazine published in Grand Rapids, Mich. It was published twice monthly, beginning in 1880. and Twenty-Seventh Year No.22 MAY 25. 1907 Semi-Monthly THE MONARCH PUSH BUTTON CHAIR EVERY PATTERN OF OUR WELL KNOWN LINE OF MORRIS CHAIRS WILL BE EQUIPPED WITH THIS PUSH BUTTON ATTACHMENT. The Monarch i. Perfection, Comfort and Utility. Ramsey ~Alton Mfg. Co. PORTLAND, MICH. Note the simple yet abso-lutely rigid construction. Fully guaranteed and pro-tected by U. S. Letters Patent Nos. 653,452 and 648.715. Will Exhibit on the Ground Floor of the Ashton Building (Formerly Pythian Temple), Grand Rapids, in July,-1907. RELIABLE and SUBSTANTIAL fURNITURE SUCH AS WE .!Y'_~~IS EVER~ ~THE SOURCE:.:; OF PLEASURE AND PROFIT TO THE RETAILER AND THE PURCHASER no(nror~ (~air an~furniture (0. ROCKFORD. ILL. Blods:ett Block. GRAND RAPIDS. in July. 't. . i"" 1 The Biggest Line lof Empress and Princess Dresser~.in the World ~~~~ 95 VARI1::'TIES~~~~ And then the finish! It is strictly up to date. It is the latest and looks the latest thing on the market. That's why the Northern line sells fast and always sells. We make it a point not to let slow sellers get on the floor of any dealer. The goods are elegant and popular. The prices are right--from low and moderate, to as good as even the highest class dealer wants to pay. Our medium-price furniture has gradually been making its way. into some of the most exclusive furniture houses in the United States. No. 322 Drop us a card today, and let U8 send you a special ci,'cu[ar showing our {u[Jline of Princess and Empress Dressers. f]"Have you received our 1907 CATALOGUE published a few weeks ago? The Northern Furniture Company manufactures the biggest line of Princess and Empress Dressers in the world--- 95 varieties. WHY? Because scores of dealers in all parts of the country buy Princess and Empress Dressers in Sheboygan even when placing their regular orders with other manufacturers who are possibly nearer home. Elegant simplicity is the popular style today, and that is the keynote of the Northern Line. Above all, everything is WELL MADE. You won't find Northern furniture falling to pieces on your floor. No. 427 NORTHERN FURNITURE COMPANY SHEBOYGAN, WISCONSIN THE GREATEST LINE of the GREATEST MANUFACTURERS -------~ OF ---- CHAMBER FURNITURE Every Dealer Wants It Because Everybody Buys It. SLIGH FURNITURE COMPANY, Grand Rapids, Mich. Manufacturers of BEDROOM FURNITURE EXCLUSIVELY, New Spring Line ready. We operate the largest factory in the world producing chamber furniture. Our New Uand and f'oot Power Circular Saw No. 4 The strongest, most powerful. and in every way the best macbine of ita kind ever made, for ripping, cross-cutting, boring and grooving, CalJinet Makers In theae days of close competitlon, need the best possible equipment, and this they can have in . . . . BARNES' Hand and Foot POWER Machinery Send for our New Catalogne. "W. F. ®. JOHN .BARNES CO. 654 ~uby Street. ~ochford. Ill. 27th Ye",-No. 22. GRAND RAPIDS. MICH., MAY 25. 1907. STORE MANAGEMENT. Competent Salesmen Necessary to Success in Any and All Lines of Tr ade. "We tried the commission plan thoroughly but it never worked satisfactorily" said George ·~vJ.:Morse of the .:\Jorse Dry Goods Company, which after years of success, recently sold the largest department store in Grand Rapids, 1·iich. "I think the salary system is best," he continucd. "It is the safest, because on a straight salary the salesman knows just 'where he is at' and the employer know"",,just what to expect and is able to judge more correctly as to the real \\/orth of the clerk. There is no particular advantage in mixing the two plans. That tends to confusion and is hardly ever satisfactory to either parly." Mr. 110rse had been asked to talk about the selecting and management of clerks or salesmen. Though kno-wll as one of the most successful merchants in the country he declared himself incompetent to "tell others how to do it." lIe de-clared that 5electing clerks and managing or teachi.ng them is a matter that can not be governed by fixed rules. "The methods must vary ·with the characters, dispositions and ability of the employes and they mllst differ in different de-partments" he said. ;;A man may be valuable in the grocery department and good for nothing in the dry goods line. T think it requires much l110re talent to sell dry goods than tn handle furniture, yet the furniture salesmen command much larger salaries than the dry goods clerks. Just \vhy it i5 so I don't know but it is a fact just the same. Of course the furniture man must understand his business-must know all about his goods- and must know how to please all classes of people, but that is true and more so with the dry goods man and the dry goods clerk has much ITlOre to learn and remember, than the furniture salesmen. "Novoiccs-green hands-vv'ill do and may be success-ful in some parts of a department store, where the quality of the goods is a matter of common knowledge, but exper-ienced help is more profitable in nearly all lines. The most profitable clerks are thosc best acquainted with the stock and the methods used in the store-those who have grown up with the business. Their experience is more than equal to the best talent and is much more profitable to the pro-prietor, mainly beCall;:,e \,e can depend Upon their following his policies and doing the right thing at the right time. "The matter of securing ca.pable clerks is of great impor-tance to the merchant in any line. There is 110 advantage in 'buying right' and then wasting the profits in wages to in-competent help." The Colt WiN Remain in the Pasture. The hopeful son of an indulgent dealer in furniture begged h15 father for the privilege of going to the exposition towns, Chicago and Grand Rapids in January last to select stock. "But you behaved very badly when you attended the exposition last year. I learned that you spent more time in $1.00 per Year. studying the values of 'pairs' and 'full houses,' in contemplat-ing the attractions of skirts and in gazing Upon the rosy when it was red th.an in pursuing seriously the business for which you were sent to the markets," the father argued. "Now if you witJ promise to abjure cards, to refrain from drinking and to look not upon the skirts that attract, you may go again in July. "I cannot accept, the conditions, father," the young man replied. "If I were to cut out all the pleasures you mention, ..v..by should I wish to go to the markets?" The old man will go to the markets in July. A Profit~ble Investment. A retailer, while in the Grand Rapids market last July, bought a number of mahogany sewing tahles, priced at $45.00 each. \iVhen the tables were delivered at his ware room he concluded to place in the drawers the things a woman needs when using t.he tables. Scissors, needles, a thimble and all the tools and materials needed by t.he woman who sews, were provided and tast11y distruhnted in the several compart~ ments of the table, adding to its cost the sum of $8.00. It was placed in a show v"indow, and the next day a lady purchased it, paying $75.00 for the same. The remaining patterns were disposed of in the same way for t.he same price. THE CORRECT Stains and fillers. THE MOST SATISFACTORY first toalers and Varnishes MANUrAtrUQCD DNLY 1J Y CHICAGO WOOD FINISHING CD. 2.59-63 ELSTON AVEm2.-16 SLOAN ST. CHICACO. 4 Here's Something Good Wide-awake Dealers will find thi, practical novelty a trade-winner Mission Wardrobe Davenports Select Oak Frame,. Weathered Fini,h. Made with roomy storage box underneath the Seat. Solid bottom. dust-proof, vermin-proof. Odorou, Red Cedar Lining jf wanted. CLIMAX LIFT rai,e, seat automatically. Entire Fall Line shown at Grand Rapids JUNE---JUL Y SEASON COUCHES. DAVENPORTS. ADJUSTABLE SOFAS. "SIMPLICITY" SOFA BEDS Jamestown Lounge Co. JAMESTOWN, NEW YORK AMUSING EXPERIENCES. Traveling salesmen derive onc half of the compensation they enjoy from the amusing experiences that follow the pur~ suit of their occupation. "While visiting a buyer in Omaha last year," one of the travelers remarked, "I was asked if our house had any 'c1ose~ outs' in stock. I told him we might have a few rockers and perhaps a desk chair or two. I would write the house and ascertain. 'Oh, don't take that trouble/the buyer remarked '\Vrite the house to ship a few desirable patterns, 'twill be all right.' 1 forwarded the order, which was filled as directed, and in a short time the house received a telegram reading: "Why did you ship so many chairs? I supposed yuu \\ere having a clearing out, not a dosing out, sale.' The amusing feature of the transaction lies in the fact that the house had shipped three rockers and two desk chairs. A closing out sale, indeed." Another salesman mentioned the fact that he had sold the line of a company that was noted for the very bad finish of their goods. The line was placed on exhibition in Grand Rapids and in the hurry of its preparation several pieces were shipped after the filler, stain and shellac coats had been applied. The goods looked so much better than the completely finished samples as to cause surprise. The president of the company spent a few days in the market and in conducting a customer through the line one day, pointing to the partly finished samples, re-marked, "These pieces do not represent our regular finish. Our completely finished samples are back of us." Turning to look at the regularly finished work, the buyer remarked. "How did you manage to finish them so badly? Give me the half finished goods when you fill my order." Another manufacturer engaged in pushing the merits of his goods UpOll a groUp of buyers, remarked, "Why, gentle-men, we sell many of these goods in Porto Rico. In Porto Rico, gentlemen!" The remark was repeated several times, at intervals, when one of the buyers remarked, "No doubt these faulty designs and miserable constructions s~ll well in Porto Rico, where the people are poor and uneducated, but why don't you try to make a line of goods suitable for trade in the United States?" Another salesman was reminded of an incident when he represented a chair company engaged in business in the state of New York. l\iluch attention was given to perio4 work at that time and the salesman had been requested to purchase any noted reproductions he might find in the stocks of the re-tailers and ship the same to the factory, In Buffalo he found a gem of the Empire period, and speedily forwarded it to the manufacturer. In a short time a letter came to the hands of the salesman complaining that the seat was too narrow; the legs too light and that some of the parts were of birch, stained, instead of mahogany, The salesman replied as follows: "The Empire chair forwarded to you was made by the -- Chair Company, who make the best selling line manufactured in the United States." Cutting Out the Red Tape. After July 1 ordinary postage stamps may be used on special delivery lettef's, under a law passed at the last ses-sion of Congress. The postmaster-general, in the interest of expediting special delivery, will recommend to Congress further arrenclment of the presel~t Jaw whereby such letters may be left at their destinations with au! procuring receipts in all cases. Until Congress can act, a broader construction of the present law will be given, so that receipt will be ac-cepted from anyone occnpying the premises to whom ordinary mail might be given. When ordinary stamps are used for the extra postage the words "special delivery" must appear prominently on the envelope. Goods on Installment by Mail. One of the "regular" retail furniture houses in Chicago, ~ells millions of dollars ,..,.o.rth of goods by mail on the easy payment plan. The style of the advertising that builds up their trade is shown herewith. It is well \\'OTth careful thought and consideration by both manufacturers and dealers. Biography of a Dollar. Au enterprising merchant in a small Iowa town has re-surrected the "Story of a Dollar" and 1S using the following version of it in his advertisements: "I am a dollar. A little age worn, perhaps, but still in circulation. I am proud of myself for bcing in circulation. 1 am no tomato can dollar-not 1. This town is only my adopted home, but I like it and hope to remain permanently. V/hen T came out of the mint I was adopted into a town like this in another state. But after a time I ,\'as sent off to a big city many miles away. T turned up in a ::Vlail-Order house. For several years I stayed in that city. l\Iillionaires bought cigars with me. T didn't like that, for 1 believe in the plain people. Finally a traveling man brought me to this town and left me here. I was so glad to get back to a smaller town that 1 determined to make a desperate cffort to stay. '''One day a citizen of this town was about to send me back to that big city. I caught him looking over a 1Iait-Order catalog. Suddenly 1 found my voice and said to him-he was a dentist by the way: "'Doc, look here. Tf you'll only let me stay ill this town I'll circulate around and do you lots of good. You buy a big beefsteak with me, and the butcher will buy groceries, and the grocer will buy hardware, and the h(iFh'"rare man wi\\. pay his doctor's bill with me, and the doctor will spend me with a farmer for oats, to feed his horse with, and the farmer will buy some fresh meat from the butcher, and the b11tcher will come around to you and get his tooth mended. In the tong run, as you see, I'll be more useful to you here at home than if you'd send me away forever.' "Doc said it was a mighty stiff argument. He hadn't 5 looked at in that light before. So he went and bought the big beefsteak, and I began to circulate around home again. Now, just suppose all the other dollars that arc scntto Chi-cago or some other big city were kept circulating right here at horne. You could see this town grow. Honest, now, ain't I right?" Working Michigan's Garnishee Law. Michigan has a law that allows merchants to garnishee a part of a debtor's wages in advance-such a part as will liq-uidate the debt within a reasonable time. The Trade Journal Association of Detroit is urging merchants to take advantage of this law, not in the courts but in the form of a "big stick," by sending notice of intention to use the law. The associa-tion sells blank forms for such notices in pads of 100 each and declares that they rarely fail to bring a settlement when l1~,cd. They read as follows: GARi\'ISHEE NOTICE. State of Michigan. M. Dear Sir: Under an act passed by the Michigan Legislature, a debtor's wages may be attached for debt, and unless this amount due $.. . is paid within TEN DAYS or some satis-factory arrangements made for settlement of said indebted~ ness, legal measures will be taken to have 50 much of your pel"sotlal earnings with cost, applie.d towards the payment of sallle as provided by Chapter 35, of the complied law of 1897, with amendments to same of Section 2, Section 6, Section 10, approved :iliay 27th, 1901, relative to proceedings against Garnishees of the State of Michigan. Yours respectfully, Now They Distribute Premiulns. Sears, Roebuck & Co., the Chicago mail ordcr dealers are now offering premiums to patrons who buy to the amount of $25 as shown by a copy of their advertisement which ap-pearS herewith. The other advertisement shows how some of the "regular" dealers of Chicago are soliciting orders by mail.ITHESE ARTICLES FREE IF' YOU "Oil 0.... """"'~1. CortIIl<&fOtIOll , ~"a"c tool> tr,eMe."ooor Ianb0o'"v· •P•J'uOltA. t ' 'eo. you ""0 MOlT'" __ ,. t·"S.E.'A"ORSO,"R~u"'E"ifu•u•K•·' 't.:..~C~nleA'., I ............................. ++++ " •••• f CREDIT GIVEN! i TO EVERYBODY: I Write to G'" • poatal will", .Amedca".s pJon ... r and &noa-t- :: est ~"'t>lele bou""furnillhers. "\"<>1\ know we are the n"lt t mShtut,'on ~ blaze the ....ay and Ong. InM" tbefar.reaebin1&" plan oj sl"llt'1>D>g gO<l<lsanyl'lace In the"UnitedStates.&"lVln&" i a mllOt prOU::lk:aIaD4I11l .... lIcn4lt tJoatailOWll olyo"r "IJ... .th~e .l"J&1>"Oda.wblle... Inll' .llttle now lIi.... then. As f"'" money It ISaOOllCeaed filet that "urt~endnus"utvut giv,""I u~ ronlrol "fmany big fnetOrl.,; and-easily enal>lesourprl- i e!nl: sub.tantlal houSefurniahioga whiChi""ludaFurnltll ..... ~~k~=~.~f:c.:;.'Sft:~::'eb~~l~rb:h:- any OOncernon earth. Sample Advertisement used by "Regular Dealers" in Soliciting Orders by Mail. 6 ~ MY9f1IG7}N SHOPPING GUIDES AND THEIR WORK. An Inviting Field for Women in the Up-to-Date Department Stores. The recent multiplication of shopping guides in -several of the large New York department stores shows that this busi-ness offers an increasingly profitable field for women, a field, by the way, disco'\cered hy awomall. It was a Philadelphia department store that first gave a woman a chance at the work, not because the manager was convinced that there was money in it for the concern or for the guide, or that such a feature would be of any particular assist-ance to customers, but simply because he was a friend of the woman who asked 'for the work. She was a Southerner of education and refinement, with a soft voice and pleasing ways, and she had no early business training to fall back on when first confronted with the necessity of earning her own living. The manager could not give hcr a sales woman's job, could give her no job in fact which she could execute except that 'which she herself proposed, so she was taken on as shop-ping guide, and although the work of a shopping guide was "A shopping guide is not here to sell goods," the manager explained. "Her province is to assiHt shoppers to buy goods. There is a difference, Her role is to some extent that of hostess," "For out of town customers principally?" the manager was asked. "New Yorkers avail themselves of her services quite as" often as strallgersJ although not perhaps in the same way," said the manager. "For instance, Mrs. Blank"-naming a well known New York woman-Hearne to me one day and asked if I eould not send some one with her to one or two depart-ments, someone who could aid her in selecting goods. That was perhaps three years ago, and from that day to this Mrs. Blank seldom buys a big bill 9£ goods without first consult-ing with our head shopping guide. "Occasionally she pbones and asks if the guide won't come up to her house for a conf~rence. Of course her request is granted. We are glad to grant it. "We have customers who rely so-implicitly on a shopping guide's taste and good judgment that they simply write to her or phone when they went certain goods and ask her to send them along. ' From the standpoint of a shopping guide of rr:u.::h exper- :MADE BY WOODWARD FURNITURE CO.•OWOSSO. MICH. conducted very differently then from ",.hat it is now, the soft voiced Southerner was successful from the start. Patrons of the store began to hunt her up to ask for the invariably polite Southern W0111anwhose taste and good judg-ment they often found' of aid iti selecting goods and who was always willing to give assistance. One after another depart-ment stores in Philadelphia and elsewhere heard of her work and decided to adopt the id,ea. Shopping made easy is the motto of these stores, one of which now employs twelve shopping guides as against three a couple of years ago. One of the twelve is a man. It is doubtful if this record can be touched by any other store anywbere. Other department stores in Kew York have lately increased their force of shopping guides from one to three. In the store where twelve are employed -a suite of offices has recently been provided solely for the guides· use. The equipment includes a private telephone switchboard. The shopping guide is here to stay, says the manager of this store. He says also that the right sort is not easy to get. He makes it clear that to be a success in her business a shopping guide must be the incarnation of patience, good temper, good manners, good judgment and tact. ience her success is due to the difficulty many women find in coming to a decision and also the difficulty many wOmen ex-perience in getting a companion who will stick to them through a long shopping tou~. This woman has an interesting tale to tell. "If any woman who wants to become self-supporting im-agines that the calling of shopping guide is a soft snap, she had better keep out of the work," she began. ")lot for a minute must the guide assume the role of saleswoman and yet unless she can show that she has been the means of ef-fecting sales she will not for long stay on the pay roll of any establishment. ' As a case in point I remember a young widow who took up the work with high hopes both on her part and the part of her employers because she had been accustomed to hand-some surroundings all her life and for several years had had her own home. She kept the job only six months. "The trouble was this: She had excellent taste and left to herself could probably select for a house or for a woman's personal adornment goods or clothing which would delight. persons whose taste corresponded with her own, but she seemed to lack the faculty of interesting herself in purchases which ran counter to her taste or of assisting others to select goods of which she herself did not approve. As a res lIlt, there was friction often from the start between herself and the person asking her aid, or at any rate, a lack of sympathy. On one or two occasions a customer went to the manage- Ineut and aske<l to have some one else appointed to help her. "The woman who got her job and who in some respects was far inferior to her had in six months built up a custom which surprised everybody. Droves of people were constant-ly inquiring for her, or writing to her. She had ctlstomers, ·who thought her judgment infallible simply because she al-ways decided according to the taste of the person who sought her advice, "The secret of my own success? \Vell, I hardly know, Tt is true that I have a following which extends all over the LTnited States and that I am c()1lsulted about every sort of purchase from a pair of shoes to the furniture for a four story house. One of m}' greatest achivements is, I consi<ler, being asked 7 several thousand dollars worth of goods in this house. "The shopping guide supplements the salesman's labor and can do more because she can move about from one depart-ment to another as she pleases. "But no one must suppose that a shopping guide builds up a clientele v.iithout making an effort. On the contrary she sends out innumerable circulars and letters to persons shc knows or has he.ard of, asking them to a))))ty to her should they need assistance ill making purchases when in the store. They may not respond at Ollce, hut invariably a time cOInes when they remember that letter and ask to meet the shopping guide. That is the beginning. In my case it is never the end. "The bulk of my time though is spent with customers fr0111out of tOWll. Whether likely to spend $100 or only $1, every cllstomer is entitled to equal consideration at the hands of a shopping guide. "I now have two assistants ·who relieve me of some cor-respondence and telephoning and carrying orders to the differ-ent departments, One of them may develop into a first class MADE BY WOODARD FURNITURE CO., OWOSSO, MICH, to direct the purchases of a ,\\,0111anwho is setting up house-keeping for the first time, But for me, she dec)ares, she never would have dr('amed of going; to hm'Lsekeepiug at a\.l. It hap-pened like this: "?lily customer is a woman who never can shop alone, by which T mean that she never can decide which two carpets or two gowns or two pairs of gloves she ought to purchase ull-less a second person puts in a word. And she doesn't always l111dit easy to get a companion on her shopping tours, for she has no women relations.. "She came to me for assistance in purchasing an easy chair to send as a present to a brother-in-law who lives in another state. The salesman did his best, but it vvas to me she looked for 'he1p to decide. I gave her all the help 1 could and incidentally made some remarks on the sort of chairs suitable for different moms, as asking if she knew what sort of carpet was laid in the room for ,,,..-hichthe chair was intend-ed and what sort of hangings, "As a result of that O!1C tranaction she plucked up courage to begin housekeeping and before she is done she will buy shopping- guide; the other by no possibility could ever succeed in the role, which goes to prove that not every woman is fitted or can ht herself for the work," Fraternity Halls Furnished. Since January 1 of the current year the Retting Furniture company have furnished t".·.e. nty-three fratcmity halls located in all parts of the country. A considerable number of the contracts were secured by Walter Brackett, with the aid of legitimate retailers, lQcated in small towns of Pennsylvania. Pratcrnities flourish in that state as in no other, and Mr. llrackett states that there are many little cities in the region of Pittsburg that contain better furnished lodge rooms tha11 are used in the famous city of steel, and millionaires. Towns containing less than one thousand inhabitants contain lodge rooms with furnishings that cost upward of $2,000, and the same ratio is preserved in towns of larger size, The raising of money for fraternity purposes seems to be an easy task in the Keystone State, 8 OF COURSE THE STANDARD LINE OF AMERICA IS MADE BY THE ROCKFORD STANDARD FURNITURE CO. No. 919 Buffet WHO ELSE COULD MAKE IT? China Closets Combination Cabinets Buffets Library Cases Write (Of' New Catalogue. Watch For OUT ad ne.\'t montl!. No.451 Chi"a' CIo.et The Ford & Johnson CO. MANUF ACTURERS No. 3772» FIBRE RUSH Are you handling Fibre Rush? If not you are missing profit-able and easy sales. Fibre Rush and Malacca Furniture sells quick~ Iy to discriminating trade because of its Lightness, Durability, Artistic effects and its beautiful Color, the FIBRE RUSH GREEN-a soft, natural green that is restful and pleasing to .the eye and harmon-izes so well in any place. Stock carried and delivered from any of the followingwarehonses : CHICAGO CINCINNATI ATLANTA NEW YORK BOSTON -------------------------- 9 Good and Bad Taste I•n Sideboards It is a good tbing ,...h..ell one can buy a well designed piece of furniture for a moderate price, such as the side hoard shown on the left. Its straight lines will contrast admirably with the curved surfaces of china and silver placed upon it. In contrast the flamboyant ornament on its opposite neighbor is vulgar and offensive This excess of ornament is meaningless and will hold quantities of dust. The oak dresser shown on the left is of Eng-lish design. The effect is strong and honest. The unfortullate affair opposite stands in an American home. It is so top heavy in design that it pro-duces at once an effect of instability. The low glass door with convex surface is liable to be broken. Then, too, the sideboard is so shallow from front to back as to render its compartments of little practical value. It is safe to assume that the ornament, which covers almost the entire sur-face of this piece, conceals poor stock and bad workmanship. The sideboard shown on the left dates back a hundred years. It is of polished m"hogany, with brass trimmings. Such patterns arc happily being reprodnced nowadays. Good proportion preV(lils here. and there is just the right amount of ormllrent to ball111ce the phin surfaces. This sideboard is substantial, but not heavy, while the (me on the right is ponderous. yet weak. On the left is shown a beautiful example of the type of de.'iign made £amous by Sheraton. Tt is of mahogany, inlaid with lines of holly-wood. The lasting beauty of such a sideboard proves that masterpieces may he produced in furniture as well as in any other kip.d of original work. It is needless to point to the glaring ugliI1CSS of the example on the right. Such machine made wares will soon become rare if once a tittle thought IS expended in making selection. Reproduced From the Ladies' Home Journal. '""----------------------------- 10 Rockford, Ill. l\lay 23-Rockford is a city worth any man's time to visit. It is 110t only one of the most beautiful in Illinois, but next to Chicago leads all others in this common-wealth in manufacture. The stranger visiting Rockford is apt to be astonished at the variety and magnitude of its manu-factures. As a matter of course everybody interested in the furniture business knows of Rockford, and there is scarcely a furniture store in the land (and hardly a home) where Rock-ford goods may not be found. But every furniture man does not know that the largest knitting mills in the west are locat-ed in this city; nor of its silver plate works, its agricultural implements works; its piano, sewing machine wood and iron working establishments and scores of other industries. vVith-in the last year Rockford has secured industries that, when in full operation, will add from four to five thousand inhabitants to its population/ Rockford is famous for its beautiful women. The schools of Rockford are attended by more than five thousand child-ren, and the addition to the high school now welt under way is a triumph in school architecture. Rock River is a beautiful stream with high banks and clear water Hawing through th~~center of the city, and on either side are located many beautiful homes, with grounds exteJlding from broad avenues down to the water's edge. It has been the good fortune of the writer to visit Rockford one or more times every year for more than t".·.e. nty years, and I fecI safe in saying that T have never see!! so many 'buildings under' construction as at present; and I was told that the number does not begin'to meet the demand. The next United States census is likely to furnish some surprises in the growth of the cities of this country, and Rockford will furnish one of them. The furniture factories are making preparations to show their l1ew fashions in July, al1d the furniture expositions in Grand Rapids, Chicago and New York will be replete with Rockford goods. The Mechanics' Furniture Company will make a beautiful display of huffets, china and music cahinets, on the third floor of the Furniture Manufacturers' Exhibition Building, 1319 Michigan avenue, Chicago, in charge of D. J. LeRoy and J. E. Hanvey. Their catalogue for 1907 is One of the best they have ever mailed to the trade. Of course everybody knows ·of the Standard and "Yohnny Yohnson." Both will be on exhibition at 1319 Michigan ave-nue Chicago, on the first floor-same space they have had for several seaSOl1s. The Standard's line of library and dining room fllrnltu;·e is always to be reckoned with when one goes to market to bliY furniture. The Rockford Chair and Furniture Company will occupy their beautiful new offices before this number of the Michigan Artisan is mailed. It is the finest in the city and the Artisan congratulates the company on the taste displayed in the building, fittings and furnishings. Of coUrse they ..v.ill have a great display of lJe"W patterns jn the Blodgett Block, Grand Rapids, in July. The Rockford Frame and Fixture Company has long been famous for the style, and finish of their fancy cabinet ware. There will be no lack in this regard in July, and the magnitude of the display will he on a par with its excellence. They will make full exhibits in Grand Rapids, on the second floor of the Big "Vaters Building, the Furniture Excbange, fourth floor, New York; and lI,'lanufaeturers Furniture Exhibi-tion building, Chicago. To describe the line would take two or more pages of the Artisan, and then not do it justice. The Royal Mantel and Furniture Company (they do not make mantels) will show their full line of china closets, buf-fets, combination and library bookcases on the sixth floor of 1319 11ichigan avenue Chicago, and at the New York Fl1rni~ ture Exchange. They have just completed a fine briek addi-tion to their factory, 80 x 112 feet, five floors, The V'J' est End Furniture Company were well pleased with the results of their first exhibit in Grand Rapids, in January last, on the sixth floor of the Blodgett Block, where they will make a better display in Ju\y. The line consists of china closets, buffets, library and comhinadon book cases. The CeHtral Furniture Company will make their display in all the leading furniture stores between the two oceans (or nearly all of them) in July, August, September, October, ..~ Made by Mechanics Furniture Co. Rockford, Ill. November and the rest of the year; but not in any of the Ex-position buildings. Their "ad" in the June issue of the Michi-gan Artisan will explain why. The Union and Rockford Cabinet Companies will take up a large space in the new Manufacturers' Building in Grand Rapids in July. The Forest City Furniture Company will show in July only at 1411 Michigan avenue, Chicago on the third floor, in-charge of E. P. Chamberlain, O. E. Landstrom and E. A. Clarke. Charley Cox Looks for a Good Season. Cbarles If, Cox, the vice-president of the Michigan Chair company, who returned from a tour of the large cities of the eastern states recently, anticipates a satisfactory volume of trade during the remainder of the year. He states that al-though, on account of the severity of the weather, the vol-ume of spring sales by retailers was not large, it was fully equal to the same months of 1906, which was followed by a heavy fall trade. There is nothing discouraging in the out-look from his view point. Michigan Chair Line Ready. The Michigan Chair company's fall line is finished and in the hands of the photographer. Treasurer Garrett states that it is as large and featured as strongly as the lines brought out in the past. A "REGULAR FURNITURE DEALER." His Requirements "Officially" Defined by President Rosen_ bury. A short time ago the 1Iichigan Artisan received a letter fro111 a gentleman about to engage in the business of selling furniture by retail and incidentally by mail, by means of cata-logues, inquiring <IS to wh;lt plan of conducting sales it is ,. Made by Rockford Chair and Furniture Co., RockfOrd, Ill. necessary to pursue in order to obtain recognition as a legit-imate dealer by the state and national associations of retail-ers. The matter is of such importance that the Artisan felt it incumbent upon itself to submit the question to the high-est recognized authority in the retail trade, C. C. Roscnbury, the president of the Katlona1 Retal\. Dealers' Association, for an ofGcial definition. Under date of April 29 President Ros-enbury replied as follows: Editor Michigan Artisan:- Yours of April 27 to hand. A regular furniture dealer is generally considered to be an in-dividual Of firm who carries a stock of fUT11itnreadequate to the COmn"lU11i.ty in which he is Going business, even though this individual or firm should issue a catalog in connection with this business. Dutwould add, further, that the sales from stores should comprise the bulk of such business, and not where some concern doing practically a mail order busi-ness stocks a limited amount of furniture, merely to cllable them to be classed among the regular retail furniture deal-ers. Curb-stone dealers or C1.Ub-stmie broken;, as termed, refers to parties selling furniture from catalogs, without car-rying a stock. Yours truly, C. C. ROSENBURY. 1f the National Retail Dealers' Association shall under-take to compel its members and the thousands of dealers who are not members, to observe the defill1tion supplied by 1'rcsi-dent Rosenbury as to a legitimate dealer in fl1rnitttre it will find the task a formidable one. The reduction of Port Ar-thur would be .but a small affair in comparison with an at- 11 tempt to compel retaiters of merchandise to conduct their business on the basis laid down by President Rosenbury. It is not necessary to seek far for impregnable trade barriers \vhich the National Retail Dealers' Association would have to overcome before it could put its policy into effcct. Spiegel, a retailer of Chicago, is credited with having sold through the mails outside of Chicago, last year, fUfniture and kindred goods valued at over $3,OCO,IJOO. Hartman of the same city is credited with installment sales through the postal service! amounting to $5,000,000, Volinegar Brothers of Grand Rap-ids~ it is claimed al1thentically~ sell $50,OCO and upward an-nally outside of Grand Rapids as the result of their enter-prise in distributing catalogues through the mails, and the Hisbop Furniture Company by the same means a considerable larger amounts. Bishop mails 200,000 catalogues annually. /\ nother instalhr.ent house sells less than $25,COO from its store in Chicago, but its mail order business amounts to $2,500,000 annually. These enterprises, and there are many others, are destructive of the interests of the legitimate re-tailer, as defined by Mr. Rosenbury. But what is the legiti-mate retailer going to do about it? In business, only the fit-test survive. .!vlany will cease to be "legitimate" retailers and thereby prolong their existence. The Antique Industry. ",\g;cing·· hlrniture by nw.challical proc.ess is a latter-day practice. Reproduction of artistic pieces, dating from the time of Sberatoll. Hepplcwhite and Chippendale, form a special business <lnd rn;L11Y an over zealous dame is "roped in" by these "counterfeitcrs" in their eagerness to adonl their parlor with sometbing ";ultique." The process of producing the antique nppearance in furniture of modern manufacture is ,,11 ilitcrcsting one. By no means is t11e completion of these specimens of handicraft arri\'ed at when the regulnr finisbing touches have been applied-not until appearance qualifies the article tn be accepted as a "genuine" sample of by gone days. Upon the assumption that the offerings are in fact models-not imitations-of the remote periods, fancy prices are oht;line.d from credulous purchasers. Carvings aTe sand~hhsted to <lge angle edges, panels are warped with <lcid, wood is worm eaten by drills or shot and dents are ac-complished by hammering, until the destred aspect is ob-taincd.- The Decorative Furnisher. Made by Rockford Standard Furniture Co., Rockford, IlL 12 Johnson Chair Company CHICAGO, - - ILLINOIS Manifacturers - Office Chairs, Dining Chairs, Bedroom Chairs, and Parlor Rockers Sendfir our new catalogue,just out, illustrating our entire line. PERMANENT EXHIBIT: Furniture Exhibition Building, 1411Michigan Avenue ITS BECAUSE WE HAVE THE RIGHT KIND OF MECHANICS THAT WE MAKE THE RIGHT KIND of FURNITURE MECHANICS FURNITURE COMPANY -ROCKFORD, ILLINOIS Write for new Catalogue and keep YOQr eye peeled for this space next month. AN IOWA IDEA. Plan to Cripple the Mail OrderHousesbySystematica1.ly Bleeding Them. The retail merchants of Iowa have adopted a plan of campaign against the mail order houses which may be all right in theory, hut it does not seem likely to work out ef-fectively in practice. It is said to have been originated and llsed by the retail hlmber dealers of the state, as a weapon against the combination of wholesalers and manufacturers. As submitted to members of the Retai1 Jvlerchants' Associa-tion it is like this: Every member is requested to write a letter to mail order houses, requesting copies of their catalogues. Steps are to be taken to disguise the identity of the writer and the mer-chant is to pose as a prospective buyer of goods. Vlhen the catalogue arrives, tJ,e merchant can upon some pretense or another keep up a correspondel1ce with the m;tiJ order house and provided he writes aile letter a "week, he is putting a tax of just that amount upon the mail order concern to say noth-ing of the cost of-llterature, the value of the catalogue, the time of employes in replyillg to correspondence, etc. In this way, provided a sufficient number of merchants enter into the spirit of the idea, the catalogue house can be put to an expense of several humlrcd thousand dollars a year, for which they will receive no return, vVith increased operat-ing expenses, i.t is natural to expect that these hrms will be at least compelled to advance the prices on their goods. If it is carried far enm~gh, it would entirely Wl1)('. out the p-ro-fits of the mail order business, unless those engaged in the latter line, devise SQm~, way to circumvent the merchants. It is stated that upwards of a thousand lumbermen have pledged themselves i.ndiv1dually to do tlle1r part and the in-tention of the promoters is to have the agitation spread to all kinds of retailers and to aU other states, as the larger the number of merchants committed to the scheme, the greater wilt be the loss to the mail order people. Naturally the hltter who through the publicity given the matter, arc a'Nare of their danger, will use evcq' precaution against falling into the trap and in doing so it is figured that communications from bona fide patrons of the house "will in many cases be consigned to the waste basket and enemies made thereby. An Io\',Ta ll1an interested in the movement in e.stimating the results which may be expected, flgures that if the 8,910 merchants of the state pledge their support and each one writes two letters per week, the catalogue houses \<lill be compelled to spend $3,564 in postage alone, not counting any other expenses, from which they will receive no return. The promoters of the scheme w-iH probably find that the merchants will not pull together-each will depend on the others and very few of the letters wi.ll be written after the catalogues are received. \Vhere they are not received fur-ther correspondence will not be attempted-it would bleed the merchant rather than the mail order concern. It will also be found that the mail order houses will not feel the loss of a fe"w thousand catalogues. Of course they cannot buy postage stamps at a discount, but it will be found that the time and other expenses of correspondence \"ill not affect them to any great extent even if the merch!:l.ots work the schenle in full compliance with the theory of the pro-moters. Pennsylvania Will Have a Railroad Commission. Pennsylvania ""viIIhave a state railroad commission, the legislature having passed the bill which the governor will sign. It was amended to suit his views before final action was taken. Thousands In Use Furniture Dealers need have no more fear. With the use 6f Cline's Caster Cup one table may be placed on top of another without injury. Made in two sizes in the follow-ing finishes: Oak, Mahogany and Rosewood. Special pre-pared felt bottom, preventing sweat marks, scratching, etc, Price: 2M in. per 100, $3.50; 3% in. perlOO. $4.50 We also manufacture Ihe mOllt reliable Card Holder on the market. Write lor our new 40 page Catalogue. L. Cline Mfg.Co.• 'U9W.baahA"'c' Chicago The New Banquet Table Top lIS wellall OFFICE. DININGalid DIRECTORS' TABLES are our specialty. STOW & DAVIS FURNITURE CO.• a~~id.. Write for Catalotue. Get mmp1elof BANQUET TABLE TOP. MANUFACTURERS OF HARDWOOD LUMBER & VENEERS SPECIALTIES: ~tW;'gll'BQUARO.AK VENEERS MAHOGANY VENEERS HOFFMAN BROTHERS COMPANY 804 W. Main St.. FORT WAYNE, INDIANA The New "PERFECT"" FOLDING CHAIR Comfortable Simple Durable Neat The Acme of Perfection in the line of Folding Cha"rs. PJJ:Rl'fiCT COMPACTNESS when folded. WRITE for PIHCES The Peabody School Furniture Co. North Manchester.· l:IlIdlana 13 14 SUGGESTIONS FOR WINDOW TRIMMERS' Moderation. Simplicity and Common Sense Ideas are Better Than Unique Methods. The following suggestions for window trimming are credited to Frederi(~ Schmahl, head decorator for the SiegeJ-Cooper Company, 1\ew York, by the Decorative Furnisher: \Vhat a good introductioll is socially a good display window is commercially. It is by the display wimlow5 that the pro-spective or non-prospective buyer is iutroduced to the store; thus one can readily see that great importance should be laid on the ultimate success of that introduction. The window dresser has a great responsibility resting on his shoulders; it is his task to present the goods in sllch a way that they will not only catch the attention of the passer~by but he must create in the spectator the desire to buy. Many unique meth-ods are employed to attract attention and many of these draw the gaze of the public eye, but do not create any" purchasing desjre. The publjc stops, la\1ghs at the ingenuity displayed, then passes on when their curiosity is satisfied. '''ie, in our different fields have nothing to do with such methods, the up-holstery window display, the furnitufe display, or the wall-paper display must posse5S artistic as well as practical value. If the display is at once artistic, attractive and practical, the decorator has made a long stride toward the goal of success. That a window must be practical is its most essential fea-ture; a window may possess exquisite artistic features but they may be entirely unfitted for practical use. Upon the practicability of a window depends its trade compelling power, which is the effect all decorators desire to produce. Every \vindow decorator, to-day, recognizes that this art has reached a standard, which in the larger retail establishments requires a staff of thoroughly expcrienced men, capable of taking any line of merchandise and presenting the same to the public in a trade compelling manner, as the object of all display is to sell goods. In other words, we might say that the decorator is the hypnotio;t who makes suggestions jn a manner which causes instant action on the part of the public. The decorator must not only have the power to create ideas but he must have t!:tepower to adapt them as well. A theoret- :,:al knmvledge is useless without the practical. OJle well know decorator has divided window dressing into two classes, that arranged to attract attention to its artistic merit and that devised to increase the sales of the merchant. It is the happy combination of these two that forms the ideal window trim, The artistic Of high art window has a certain advertising value which cannot be denied and serves a wider purpose in that direction than is generally credited to it. A well dressed, artistic window draws admirers, and the impres-sion made is invariably a lasting one. If the admirer does not prove directly to become a buyer, he is sure to tell his friends of the impression it made UpOn him and in this way, perhaps, the trade compelling effect will have been produced. The beholder is influenced by the beauty and harmony of the display and instinctively looks to the house maintaining this standard for what is correct and valuable. Another of the prime essentials to be considered in dress-ing a window which will appeal to the general public, is to have the goods properly marked with neat price cards. The first idea., after the prospective buyer admires the goods in the show window, is to wonder concerning the price of the goods. Of course this feature is not so important among the wealthier classes, but generally speaking, it is an import-ant factor in the sale of goods. Don't have the price cards so conspicuous that t]ley will detr<let from the artistic effect of thc window, but place them il. such a position that they can be easily seen without jarring on the artistic ~ensihilities of the observer. The keynote of all window dressing should be simplicity. One of the principal faidts of the average show windows is overcrowding. A mass of draperies, or whatever the goods may be, is worse than useless. The tendency of the best window decorations of the day is to-wards plain and practical decoration. Common sense should rule. Permit nothing to be seen which is not a part of the general show, that is, the window should possess a harmoni-ous scheme throughout. Decide 'on some method or unit of arrangement and repeat it carefully throughout the display The way the light falls on the display, whether it be artificial or natural, is a very important essential to be considered. In the daytime great care should be taken as to the arrange-ment of the awnings nod the shades. Light goods appear to better advantage without much light, while the darker materials require light to show them to better advantage. As regards the effect of artii1cial light the decorator has often deferred this part of his work to the illuminating; engineer. The illumiJ1ating engineer, whlle he may have a knowledge of physical quantity, power and energy, has not studied the decorative value as affecting color. The decorator to fully complete his scheme of unity in decoration should possess a thorough knowledge of the decorative value of artificial light as affecting color. The engineer cannot be expected to appreciate fully the harmonics of l:oJor in decoration; his is only a technical knowledge. It is the d.ecorator's province not only to determine the power of the light thrown upon his display, but the character of the light as well. As a general maxim, it is safe to keep the back ground of the window light. For this effeet mirrors are often used Grand Rapids Caster Cup Co. 2 Parkwood Avo., Grand Rapids. Mich. We are now putting on the best CasterCups with cork bases ever offeree to the trade. These are finished in Golden Oak and White Maple in a light finish. These goods are admirable for pollShed floors and furn-iture rests. They will not sweat or mar. PRICES: Size2Uinches $4.00 per hundred Size2~ inches·· ·5.00 per hundred 'Frya Sample Order. F. O.B. Grand Rapids. to good advantage. Patent reflectors, of recent invention, frequently offer great aid in the display of a window. Last, hut not least, is the cleanliness of the window. This may seem a tri'"ial thing to mention, but we have often seen an otherwise good display spoiled by dirty windows, or furniture covered with dust. A dirty window creates a bad impressiOll on the person looking into the window, so we do not consider it too unimportant to mention. Free Advertising Proposition. No live furniture dealers can afford to pass this offer. With an order for one gross of Nall's Red Star Polish, 25 cents size, at $1.75 per dozen, we will give the dealer one gross 10 cent size free as a souv('.nir to give away to customers. Every person receiving one of these 10 cent bottles will be a cus-tomer on the 25 cent bottle, and will sell yoU a gross in a short time. The dealer's business card goes 011 each bottle, both sizes, which will place your name in the homes and ten them where to buy Red Star Polish, atldwhen they \vant anything in the furniture line they \vill surely remember you. 11anufactured hy THE AMERICAN PHARMACAL CO., Evansville, Ind. 15 Something DiffERENT 1110.155 WOVEIII WIRE in Couches $4.00 Net We have made for some time, Couches and Davenports with woven wire tops. Our latest essay in this line is DIffERENT. Made and shipped K. D. Easily set up. 1\ trial order will convince. SMITU ~ DAVIS MfG. CO., St. Louis. SPRATT'S CHAIRS ARE THE JOY OF THE CHILDREN. OUf new CHILD'S MISSION ROCKER was a winner from the stan. IY rill f~r Catalogut and pria.. Our line is large and prlces are right. We make CHAIRS GROWN- ups as well as CHILDREN, GEORGE SPRATT & CO. Shelmygan, Wis. Sa)' you saw thiS ad in tbe Michigan Arti~ ~an. WE manufacture the larg. est line of F'OLDING CHAIRS in the United States. Buitable for Sunday Schools, Halls, Steamers and all Public Resorta. . . . . We also manufacture Brass Trimmed Iron Beds, Spring Beds, Cots and Criba in a Iarg-e va.dety. . . . Send for Catalocue and Price. to Kauffman Mfg. CO. AS"LAI'ID. 0"10 UNION FURNITURE CO. ROCKFORD, ILL. China Closets Buffets Bookcases We lead in Style:, Confuudion and Finish. See our Catalo8ue. Our line on permanent exhibi~ lion 7th Floor. New Manufact-urers' Building,Grand Rapids. 16 lESTABLISHEO 1880 ~(~~ ?- \ ,- l;; " ~~, ,'"" ' ~1i~ ~ I J i: ;) ~L \ ,,~, '1;$,; \ .:t ~~. .-!'3.. ~ ~ ~ , ~ ~ ~ - PUBl.ISHED 1ST MICHIGAN ARTJSAN CO. ON THE 10TH AND 25TH 011' EACH MONTH OFFICE-2-:i!.O LYON ST •• GRANO RAPIDS, MICH. EIIITERED ~sM,l.TTER OF TI1E S£COND CL,.SS The cold, backward spring-unseasonable weather in April and the first half of May~cau5ed considerable dullness in the furniture trade. By retarding building operations, delaying alterations and improvements in residences it cut down the demand for new outfits. The effect has been noticed more in the eastern and middle states than in the West and South, but even in the latter sections it was sufficient to be felt by the factories. This condition of affairs is not likely to con-tinue, however. Nearly all cities, and towns report more resi-dences being erected than ever before and as every new house calls for new furnishings, either partial or entirely, furniture dealers in all sections have every reason to expect a rapid picking up in trade during the summer. Labor is scarce; every man able to work can nnd employment. Under these conditions there is no reason to expect that the volume of trade in any line will be less than that of last year. There is every reason to expect that it will be larger. *1* *1" "1* *1" The mail order microbe, it appeal'S, has attacked the banks. The United Bank of Detroit, Mich., is accused of doing business in violation of the state banking law. The other banking interests brought suit to have the offender enjoined, but they were beaten in the Circuit Court. They have appealed to the Supreme Court and expect an early hearing. The suit is based mainly on the allegation that the United Bank ignores the law requiring that twenty-five per cent of deposits be held in reserve, but the mail order methods used by the bank, which have become popular and very profitable, are said to constitute the greatest grievance of the more conservative bankers. Now here seems to be a chance for a solution of the mail order problem. If the complainants win in the Supreme Court and compel the United bank to mend its' ways, perhaps the "regular" furni-ture dealers may be able to secure legislation regulating the operations of the mail orderandpremiumhom.es. *1* *1* *1* *1* Complaints are frequently heard in the offices of the man-ufacturers of the slowness characterizing the settlement of ac-counts, by retailers. 1lany seem to think that payments may be made for goods whenever it is convenient to forward remittances and not in accordance with the terms of purchase. In former years the mam1fac-turers were enabled to obtain the supplies required in the production of goods on three, six, nine and twelve months time, but in these piping .times of prosperity short settle-ments are demanded and enforced by the supply men. The appropriation of long time in the making of settlements by the retailers frel]uelltly subjects the manufacturers to expenses and annoyances that were not comtemplated when the goods were sotd. *1* *1* *1* >kl* If a certain number of retailers would combine to take the output of a factory and pay for the same promptly without too much kicking. the ready cash and the heavy orders of the premium and mail order merchants would not appear to be so desirable by the manufacturers of house furn-ishing goods *1* *1* *)* *1* That "Iowa Idea" of a tampaign against the mail order houses has one meritorious feature. If put into practice and carried along. as planned it would help to make up the deficiency of fourteen million dollars in Uncle Sani's postoffice pocket. *1" *1* "1* *1* It is quite desirable that catalogues should be of uniform sizes-small, medium or large. Will some considerate dealer kindly suggest to the Artisan, for the benefit of the general trade what these sizes should be, measured by inches? "I" *'* *'* *1" The New York Stock Exchange is no longer considered a reliable business barometer. Neither does the wheat pit exert mueh influence on finance, general trade and industry. "I" *1* "1* "I" The retailer who buys tine goods from a "photo" runs a great risk. .It is better to go to the market and learn just what will be delivered before placing an order. *[* "t" *[* "[" The Corey chateau, near Paris contains three elaborate bathrooms, The occupants must be an unclean pair. "'1* *!* *1* *!* Going to the market? You would gain dollars and sense by spending ten days in Grand Rapids and Chicago in July. *1* *1* *1* *!* A well-arranged show window is an object lesson. It is better when seen than when read of in a newsp,aper. *1* *1* *\* *1* Abuse of your competitor and self-flattery are two things a merchant should avoid, *1* *\* *!* *\* The outcome is unsatisfactory to 'every merchant that lives beyond his income. *1* *1* *1* "J" If all dealers were to handle exclusive lines there would be no incentive for prIce cutting. *t" *1* *1* *1" A l,>erysensible business man is he who will not leave a customer to attend a prize fight, *1* *1* *1* *1* Ambition is commendable; greed reprehensible. The Interstate Rates Are Paramount. Railroad officials are highly pleased by a decision of the federal court of' appeals, in a Kentucky case, to the effect that when there is a conflict bewteen interstate rates duly filed with the commission and the combined rates of various states through which traffic moves, dle rates filed with the Interstate Commission shall be the legal rates. Under this decision the roads cannot be punished for failing to make immediate reductions of interstate rates on a basis ·of the two cents fare laws or of orders of state com-missions for reductions in freight rates. Experts dedare that to revise completely their interstate passenger rates to the basis fixed by various western states will take them at least two years. Not llIltil all the roads have made a revision of their tariffs alld the necessary com-parisons and changes have been made, can anyone road pre-pare and file with the Interstate Commerce Commission a satisfactory tariff sheet. This Machine Makes the Money ==========BY SA VI NO IT ========= It makes a perfect imitation of any open grain because it uses the wood itself to print from, and one operat.or and a couple of boys can do more work with it than a: dozen ruen with any otht::r so-called machine or pads on the market. That"s why it"s a money maker. It imitates perfectly PLAIN or QUARTERED OAK.1MAHOGANY.WALNUT. ELM. ASH or any other wood with open grain WRITE 'tHE -------- -~- ... --- Posselius Bros. Furniture Manufacturing Co., Detroit, Mich. FOR PRICES AND FULL PARTICULARS. MENTION THE MICHICAN ARTISAN. Inset Inset Qran~Da~i~sDlow Pi~e an~Oust Arrester (om~anJ THE LATEST device for handling shavings and dust from all wood-working machines. Our eighteen years experience in this class of work has brought it nearer perfection than any other system on the market today. It is no experiment, but a demonstrated scientific fact, as we have several hundred of these systems in use, and not a poor one among them. OUf Automatic Furnace Feed System, as shown in this cut, is the most perfect working device of anything in its line. Write for our prices for equipment •. WE MAKE PLANS AND DO ALL DETAIL WORK WITHOUT EX-PENSE TO OUR CUSTOMERS EXHAUST FANS AND PRESSURE BLOWERS ALWAYS IN STOCK Offioe and Fa.ctory: 205-210 Canal Street GRAND RAPIDS. MICH. Cltl:zea.a Pbone 1282 l1el1, hi .In 1804 OUR AUTOMATIC FURNACE FEED SYSTEM --------- Inset To Our Western Patrons NOTE: There has been no change in the management of our CHICAGO FACTORY. the same practical men who have brought it to its present high standard continue in our employ. BE NOT DECEIVED. . WE CAN MATCH ANYTHING I FILLER BONE HARD OVER THAT Will DRY N I G H T The great majority-in fact just about all of the manufacturing trade ask for a filler to be hard dry the day after filling. We can do better than that. USE OUR FILLER AND YOU CANNOT DIG IT OUT OF THE PORES THE ======= NEXT DAY======== IT IS IMPOSSIBLE FOR VARNISH TO PENETRATE THE SURFACE IT SANDS OFF IN A POWDER THAT WILL LEAVE YOUR SAND PAPER CLEAN AFTER THE WORK IS DONE. The Barrett-TLindeman Company CONSOLIDATION WITH The l.lawrence-McFadden Co., Ltd. 61-63-65·67 No.AshlandAve., CHICAGO. 1400-2-4 frankford Ave., PHILADELPH"IA. Inset ==== IPERFORMS THE WORK OF ==== 25 HAND CARVERS The Universal Automatic CARVINO MACHINE And does the Work BeUer than it can be lione by Hand ---~---MADE B¥------- Union [MDOSSlno MACUlnr (0. Indianapolis, Indiana Write for Information, Prices Etc. The Pittsburg Plate Glass Company MANUFACTURERS AND JOBBBRS QI'" Plain and Beveled Mirrors, Bent Glass for China Cabinets, Plate Glass for Desks, Table Tops and Shelves. OUf facilities for supplying furniture manufacturers will be und~rstood when we state that we have 10 Glass factories, extending from Pennsylvania to Missouri; and 13 Mirror plants, located as follows: New York Boston I'hlladelphia BWI'/Uo Clacbmatl st. LouIs Minneapolis Atlanta. Kokomo, Ind. Ford-City, Pa. High Point, N. C. Davenport Crystal City, Mo. Also, our 22 jobbing houses carry heavy stocks in all lines of Klass, paints, varnishes aAd brushes and are located in the cities namecl below: New York-Hudson and Vandam Sots. Buft'alo-S72·4-6~8 Pearl street. BosOOn--41_49 Sudbury, 1-9 Bowker. Sts. Broo~85 IUtd 837 Fulton Skeet. Cbleag0--442-462:Waba8h Avenue. Phlladelpbla-Pitcaim BuDding, Areb Clnelnnatl-Broadway and Court 8ts. and Eleventh St8. St. Louis--Cor. 7th and Market Sts. DaVeDPort--UO-416 Seott Street. Minneapolis-SOO-510 S. Third St. Cleveland-149-S1-63 Seneca St~t. JH,troit-tiS-55 Larned St., E. Omaba-1608-10-U Harney Street. Flttsburgb-IOI-I03 Wood Stl'eet. St. Paul--349-1U l\IInnesota Street. MUwaukee. Wis--4f}2.494 Market St. Atlanta., Ga.-30, 32 and 34 S. Pryor St. Rocbester, N. Y.-Wnder Bulldlng, Main Savunnah, Ga.-74S-749 Wheaton Stl'eet. and ExchRIlge 8ts. :Kansas City-Fifth and Wyandotte St8. BaItIJDo..-221-223 W. Fratt Street. Birmingham, AIa...-2nd Ave. and 29th St. It needs no argument to show what advantages may be derived from dealing directly with us. AGENTS FOR THE COULSON PATENT CORNER POSTS AND RATS. WABASH INDIANA GLOBE VISE AND TRUCK CO. Offiee 321 South Division St••GRANDRAPIDS,MICH. Mfrs. of Higb Grade Wood Workers Vises AND Factory Trucks Quality and Price taLk in factory trucks and we can interest you. Will you send us your address and Jet us write you about them? Writ~fM Pried8 B. WALTER & CO. M...w,tu=. of TABLE SLIDES Exclusively WRITE FOR PRICES AND DISCOUNT SOMETHING NEW WE have perfected a new GOLDEN OAK OIL . STAIN without the use of asphaltum or acid. This stain is the strongest and most pene-trating stain on the market. It entireJy pene-trates the wood, leaving no surplus on the sur-face to penetrate with the filler. Samples furnished on application. CRAND RAPIDS WOOD FINISHINC COMPANY 1S15-59 £LLI!iWOATH AVE •• GRAND RAPID$;, MICH. We have over l~ different styles of factory and warehouse trucks to offer. also a complete Ih.e of woodworking vises and benches. MICHIGAN Our Clamp. reoelved GOLD MEDAL at World'. Fall'. St. Louis. VENEER PRESS (Patented June JO, t903,) CHAIN CLAMP (patented June 30,1903.) CABINET CLAMP. Write for rices and particulars. Black Br s. Machinery Co. M NDOTA, ILL. ---- -------------'OFFICES------------+----_ Boston New York. Jamestown High Point Cincinnati Detroit Grand Rapids Chicago Auoelate Office. a.nd Bonded Attorneys In all Principal cities t. Louis Mlnneapolla The Furnitu e Agency REPORTING FURNITURE, U HARDWARE AND KINDRE TIONS MADE EVAN UN R THROUGH OUR COLLECTIQ DERTAKERS, CARPET TRADES.· COLLEC-VALLED SYSTEM DEPARTMENT •. , wE PRODUCE RESULTS WHERE 0 HERS lI"A.tL WRITEl"OR PARTICULARS AND YOU WILL SEN US Y OUR BUSINESS. Our Complaint an Adjustment Department Red rafts Collect H. J. DANHOF, Mic igan Ma.nager. "No-Kum-loose" Mission Knob (PATENT APPLIED FOR) This is the latest style in Mission Knobs. It is m;tde in plain and quartered oak, and takes the same finish as the drawers it is designed to go on. We make a toilet screw to match. We also make the "No-Kum·Loose" Knobs in birch, maple, walnut- and mahogany in many sizes and styles, and carry in stock, a ful1line of Quartered Oak, Walnut and Mahogany. WADDEll MANUFACTURING CO., GRANDRAPOS, MICH. SAY YOU SAW THiS AD IN THE MICHIGAN ARTISAN, MARCH 10TH EDITION. Saw and Knife Fitting Machinery and Tools l~n""B,1,~'.:ia~~~,~d~t Baldwin, Tuthill ®. Bolton Grand. Rapids. Mich. Filers, Selters, Sharpeners, Grinders, SWM6S, Stretchers, Brating and Filing Clamps. Knife Balances. Hammering 10011. Investf::~our New 200 page Catalogue for 1906Free. Bolton Band Saw Filer for Saws % inch up. B. T. a B. Style D, KnifeGrinder. ull Automatic. Wet or dry Inset PALMER'S Patent Gluing Clamps USE A MORTON KILN IT WILL END YOUR DRY KILN TROUBLES Does not warp or check lumber. . THE MOST PERFECT MOIST AIR KILN ON THE MARKET. Are tb. mQ8t successful. PUlng Clamps Made Fol" the followlD' reason_ They clamp in8tantlly any width of dimension stock, DO ad-justing clamps to tit the work, they book at 0llC6 to the desil'bd width. Released lnstantly-thl'ow Qutthe lever and take them 08'. The work can be ~moved as, fast as It e8n be handled. As the claw.p is placed. over the work and look8, into tbe ~ne below it, 'tl1e draw Is alike 00 both sides, prevents all springmg no matu.r bow wide the stock, may be. ImpolISible tor them to llilPl the weqe has serrated edge Rnd cannot be moved when ~Iamp is flJ.osed, hammer all you. like. Unlimited power; ;&TOOt strength and durabUity; malleable irOD and illteeI; the knocklo Joints are sooketJoint8, Dot rivEltl'l. Although the best they cost you less. Fo!' lurtber intOJ'lDstloD a8k 101' eqtRlope N(Il, 4, TRUCKS, CANVAS DOORS, RECORD-ING THERMOMETERS and other sup- A'; ;plies. 'Write for catalog H which tells HOW TO DRY LUMBER. MORTON DRY KILN CO. 218 LA SALLE ST., CHICACO. A. E. Palmer. Owosso. Mich. Duplicate Orders Attest Satisfaction Regarding their <fAB C" MOIST AIR KILN THE AMERICAN LUMBER CQ;. Albuquerque, N. M" write .. II * * * The receipt by you of a duplicate order from us is evidence of our satisfattionwith· the Kiln. and we believe the fact of our havin~ placed duplicate order with you is as strong a testimonial as one could give~and you may use this letter" as SUCh,ll Shan we send you our Catalogue No- 166 M A? AMERICAN BLO\NER COMPANY. Detroit. Mich. NEW YORK CHICAGO ATLANTA LONDON Inset DADO HEADS GREATEST RANGE QUICKEST ADJUSTMENT LEAST TROUSLIt FOX SAW BOYNTON de. CO. SMOOTflE5T GROOVES Manufacturers of Embo ......ed aDd Turned Mouldinga. Embosaed and Spindle Carving ... and Automatic Turning •. We also manu-facture a large.Hoe of Embosaed Orna-ments for Couch Work. FASTf!;.ST CUT LEAST POW~R SEND FOR ,,- -~ ----~-- ....--.-- -_........ , "X_:",,_;. /..,__ ~"'C:":'~'...o"":::~A;;' PERF£,CT SAFETY LONGEST LIFE CATALOGUE Also Machine KnlveJ'. Miter Macht~.8. Etc. We'll lliladly t.n YOUall about It. PH"RMANI;!.NT ECONOM'i' 419·421 W. fifteenth St., CnlCAGO, ILL. 185 N. Front Street. FOX MACHINE. CO. Grand Rapids, Mtch Wood Forming Cutters FOLDING BED FIXTURES Profitable fixtures to use are those which give the least trouble. They are made by Folding Bed 'Williams in many styles and designs, suitable for every folding bed manufactured. Furniture Cast-ings, Panel Holders, Corner Irons, etc. New ideas and inventions constantly being added to the line. We offer exceptional value in Reversible and One~Way Cutters for Single and Double Spin-dle Shapers. Largest lists with lowest prices. Greatest variety to select from. Book free. Address SAMU~bo~·PE~N~ttts~~~..SONS I F. B. WILLIAMS 38t2 VINCENNES AVE., CHICACO Manuiadur~r.oi Hardware Specialties for the Furniture Trade. Established ]871( THE KNOB THAT WONT COME OFF NO·KUM·LOOSE WOOD KNOBS CUT shows the construction of our line of Wood Knob •. The metal nut is clinched into the wood at its front end, pre-venting turning or pulling out. To the back end of the nut is riveted a steel base, having projecting spurs which enter the drawer front. The knobs are held in place by a screw and corru-gated spur washer, which avoids any· possi-bility of unscrewing. All goods are smooth-ly sandpapered, and shipped only in the White. Regular screws furnished will take drawer fronts ~ to 1}8 thick, long-erscrews to order. Stock knobs will be kept in mahogany only. Other woods to order. 2 inch "A" The face of knob" A" is veneered with specially selected fancy stock, same as used in making crossband veneers, presenting a beautiful and attractive appearance when finished. be furnished as toilet and patent drive nut TOILET SCREWS: Ij£ to 2 inch knobs can screws to order only with standard bolt 3}f inches long and washer. Section of "A" GRAND RAPIDS BRASS COMPANY, Grand Rapids, Mich. Inset ~MIP ..HIG7J-N 0 7If--TI'{~ ~. INSIST ON HAVING Johnson's Tally Sheet MorrisWoo~I Sons' Sol~ Steel alue Joint (utters tor there are no other" ~~ju.rt aol'good.·' ----IFOR---- HARDWOOD LUMBER NOT LIKE OTHER TALLY SHEETS. c. A. JOHNSON, Marshfield, Wis. They Cl.1t a clean perfect joint always. Never burn owing to the GRADUAL CLEARANCE (made this way only by us), require little grinding, saving time and cutters. No time wasted setting up and cost no more than other makes. Try a pair and be convinced. Catalogue No. 10 and prices on application. MORRIS WOOD &. SONS Tblrt,.-two ,.ears at 31·33 S. Canal Street. CHICAGO. ILL. Po H. Reddinger' Carving Worhs (li'Q'I't1U!1"lyCincinnati Oarving Works of Cincinnati, 0.) CARVINGS and FURNITURE ORNAMENTS of all kinds. EVANSVILLE. nw. "Rotary Style" for Drop Carvings, Embo8KOOMouldbag8, Panels. EMBOSSINC AND DROP CARVINC MACHINES. l\laebines for all PUrpOS68. aod at prices within the reach of all. Evel'Y mlJcWne hUMour guanmtee agaInst breakage for one ,.-(,21". "Late ....l Style" for large capacity heavy Carvings aod Deep EmOO8l;logs. We have the Maebloe you want at a satisfactory price. Write f01' descriptive clnmla1"8. Also make dies for aU make8 of Ma-chines. UIVIOIVfllfBOSSllVO 1If4CUIIVf CO.. 'ndlanapOII., Ind. By sending me a small order I will convince you that I am the man who can make yom carvings. ONE TRIAL WILL DO THE BUSINESS., CONDITIONS IN SAN FRANCISCO. Strikes, High-Priced Materials and High Wages Retard the Rebuilding of the City. C. L. Retting, the president of the Retting Furniture com~ pany, returned recently from the Pacific coast. The .york of Tc-building the city goes ste8dily OIl in spots, but there are vast areas in which evidences are lacking of the intention of the owners to erect buildings to replace those destroyed. The winter \V<l.S extremely cold and the heavy rains of the spring did great damage to prop<:fty and interfered \vith the uperation of the railroads. Vast quantities of building materials were cot delivered causing a suspension of work in many 17 leather upholstery. A feature of the exhibit will be a con-tinuous demonstration of the "Simplicity" sofa bed through-out the exposition season. A representative of the firm will be in attendance at all tilres for the purpose of giving any desired information in relation to the line and looking after the distribution of advertising matter. It is the ir:tertion of the Lounge Company to make their display, one of the most interesting and beautiful and their sofa bed demonstration should prove something of a novelty in the way of a furniture exhibit. It can hardly fail to attract a great deal of attention. The LOllnge Company would be glad to have furniture dealers 'who visit the exposition make their headquarters on the grounds at their exhibit and mail may be s.ent "in their FACTORIES OF THE PALMER AND PIONEER MANUFACTURING COMPANIES, DETROIT, MICH. instances. The high wages demanded by union labor and the strikes of the street railway employes were also causes of discouragement. Hod carries ,-"ere iBid fifty cents per hour but recently they struck for $5.00 per day of eight hours. The city vvill be reblli1t but not as rapidly as had been predicted shortly after the earthquake. Oakland is prosper-ing remarkably on aCCotUlt of the calamity of her nearest neighbor, vvhile Portland, Seattle and Spokane arc living ex-amples of marvelous prosperity. These cities arc expanding their borders and adding thollsands to their population every month, • Jamestown Lounge Company at the Jamestown Exposition. The Jamestown (=-'J, Y.)" Lounge Company will make a display of their Line at the Jamestown Exposition and ''lilt have a very attractive exhibit in the l\fanufacturers' and Liber-al Arts building. This will occUpy a corner section on one of the main aisles 18 x 24 feet in size. The booth will be of Colonial design, finished in ivory white and gilt with the interior appropriately decorated. The tine shown ",rill con-sist entirely of colonial patterns in mahogany with "Reliance" care. It should be addressed care Jamestown Lounge Com-pany, Section 27, Manufacturers and Liberal Arts Building, Norfolk, Va. New Trade Paper. One of the latest additions to the list of trade papers is the vVest Virginia Lumberman and National Wholesaler to be published semi-monthly, with officers at Elkins W. Va., and Pittsburg, Pa. The first number appeared' on May 10. Charles J. Holmes is the editor and K. H. Stover, general manager. The paper is to be the official organ of the West Virginia Saw J\Jill Association of which Mr. Stover is presi-dent. It makes a decidedly creditable appearance for a youngster, features of the initial number being a sketch of the Saw 1Iill Association and news matter well condensed, ;ho\\':ng condition of the lumber trade. at various po'nts In West Virginia and adjacent states. A feature that wi:,l. b~ of special interest to dealers is the publication of lumber freight rates on the principal railroads, from West Virginia points to Baltimore, Buffalo, Chicago, St. Louis, and other large distributing centers. 18 DRINK A DANGEROUS EXPEDIENT. Salesmen Who Find it Necessary Usually Achieve Only Temporary Success. Abollt a year ago a certain large western wall paper es-tablishment had in its salesroom a man whose name shalt he Jones, because his name really is something quite different. He was one of the star salesmen of the house. He knew the wall paper business. He had started in as ati order picker at the manufacturing plant. From there he had gone to be city shipping clerk in the· salesroom. From shipping clerk he bad come naturally to the salesroom, a ceu"_plcte c:xper-ience in"the line recommending him for the position of sales-man. But at first he couldn't sell goods. He could show them. He could help other salesmen pick out patterns and colors. He could tell a customer what really was the best kind of paper for her to buy, but he couldn't make the sale. He wasn't naturally equipped with the magnetism, or what-ever it is, that makes the salesman. One day he came" to work with two drinks where no-thing but his breakfast should have been. To his snrprise, he sold the first customer more goods than she had intended to purchase when she came iu. The same with the next, and the next, and the next. At 11 he went out and got two more drinks to take the place of those that he had "worked off." For the next two hours he was so successful in his sales-manship that he was surprised. And when he felt that he was beginning to l?se his grip he went out and got a couple more drinks. . A few days later, in a moment of confidence, he was tell-ing his experience to the head salesman. The head sales-man laughed. "Well, there are three others here who are doing exactly the same thing," he said, "and I'm none of 'em," The young salesman began then to go about his work with what technically is known as a "still jag." He couldn't sell goods without drinking; so he drank. At first three or four drinks a day served to put him and keep him in the pro-per condition for his work. Later on it took five or six. Pretty soon it took twice as many. Eight drinks a day is a whole lot for one man to take into his system and assimilate regularly every twenty-four hours. It is too many. This man found it many too many. He is out of a job now; he is a drunkard. The drinking began in order to help him sell goods, grew on him until it became an unbreakable habit and I,e went down and out in a hurry. This story is true in every detail. Possibly, in that it re-sulted in such a speedy and complete ruin of a young man of bright promise, it is an exception. But the salesman who drinks in order to be good at his work is not an exception and if there is any class of worker who is justified in drink~ jog at all it certainly is this one, though this does not de-crease the danger which the custom holds out to him. He drinks because drinking adds a certain percentage to his value as a salesman. and consequently a certain number of dollars to his salary. But when his drinking becomes a habit to him, as it inevitably does in time, he is as helpless in its grip as the man who drinks because he has' a strong craving for intoxicating liquor. Despite the multitudinous "schools," and "systems," and "rules" for salesmanship, selling goods remain what it was ir: the beginning-largely a matter of personality. Enthusiasm force, confidence, and the mysterious ability to impart these qUf!-liticsto the customer are what makes the salesman. Per-sonal magnetism, amounting sometimes almost to hypnotic ability, makes sales where without it no sale would be made. Some men_possess this magnetism. They are the born sales-men, the natural "convincers" of their profession. They have no excuse for drinking, but their number is few. Other salesmen do not possess this force, and it is they who drink. In their normal condition they are too cold, in-different, and deficient in enthusiasm. There is "too mucii room between" the customer and themselves. They don"t "gel. together." No matter how hard they try, no matter how much and how earnestly they desire to sell goods, they can't do it. Slightly stimulated by whisky they are different men. The whisky furnishes them with the warmth, enthusiasm, and force that they lack. Their tongues are loosened; new ideas seeth in their minds they are fiIlled with confidence in the goods they are showing, their own abilities, and in the certainty of making a sale, and they carry the customer with them until the sale" has been consummated. They know they are going tQ make a sale, and-they do it. Normal they would fail; stimulated they win with all brilliance, The temptation which they are subject to under such con-ditions is obvious. If they don't drink they won't make good; if they do, they wilL The result is that they drink. Some of them drink little. Usually these are the beginners. Some of them drink much. These are the veterans; at first a little suffices to do the work; later on the quantity necessary in-creases. Some go through the natural period of salesman's activity apparently entirely unharmed by tDe habit. Others go to a drunkard's lot in a few short years. There is but one thing which the young man who con-templates beginning a career as a salesman should consider. This is: Can he afford to take the chance? The- chance-for becoming a hard drinker-is there to a big extent. If he feels that he cannot touch liquor without coming under its sway the course of wisdom for him would be to find some other line where the temptation to drink would not come to him in the guise of business success.-Daniel R. Greene. BERRY BROTHERS' Rubbing and Polishing Varnishes MUST BE USED IN FURNITURE WORK TO BE APPRECIATED THEY SETTLE THE VARNISH QUESTION WHEREVER TRIED WRITE FOR INFORMATION, FINISHED WOOD SAMPLES, AND LITERATURE. BERRY BROTHERS. LIMITED THIS IS THE CAN AND LABEL NEW YORK, BOSTON. PHILAOE:LPHIA. BALTIMORE. VARNISH MANUFACTURERS (ESTABLISHED 1858) DETROIT CANADIA,. FACTORY,WALKERVILLE ONTARIO CHICAGO. CINCINNATI. ST. LOUIS, SAN FRANCISCO. It matters not how far away you live or whether you reside in a city or in the country. we'll ship you a single article or furnish your home complete and give you from twelve to fourteen months 'In whick to pay for :pour pu,-. chases. You enjoy the use of the borne fur-nishings while paying for them. We charge absolutely nothing for tWs Credit accommo-dation- Do interest-Do extras of any kind. Our Goods are of Highesl Characler made for finest city trade and offered to you at priceswaybelowwhat yourlocaldealerwould be compelled to ask. This is t.l1elargest home furnishinginstitutioQ in theworld-made up of 22 GreatStores Tb~out the United States Thisgreatconcern handles more goods than any other store or combination of Furniture stores in America, enjoys buying advantages which enable US to sell goods lower in price than any other concern t"n the country. You are welcome to all the credit you waDt and may pay for your pUrchases iD Small Monthly Payments This is a Thill fsnot • Genuine 1m Art Tapestry Square BrusselB hor a Rug, full Rug' wovenrulr made -no miter trom seams. Remuants Your ]~aJ .uch as ~~~:~t· are 80 cash prioo Often ad-would be vertised at lean as Brus- $22.15. IEIlsRugtl. BRUSSELS RUG ~1575 Size 12x9 Feet "" _ Superior quality Brussels Rugs, _ mr.·le?" seams, spe-cially woven, high·grade, (not made from remnants) beau-tiful pattern as illustrated above, most durable f;OJ,ors. the best Rug that ever sold in Americaat the price. Terms: SUS Cash-Balance SUS Monthly BIG CATALOG No.88 FREE a large and beautifully fIIustrated catalog of Furniture, Rugs and Dsperles. Illustrated in colors, very elaborate, quoting prices which prove the mperior buying advantages of thIs great cOQcem with its twenty-two big stores, and every article Is offered to ;you cn Credit with at 44st a year's time given in which to pay for the goods. Catalog No. K. Go-Carls FREE-A ve;y com_ plete and splendidly Illustrated cata10i' or GO-Ca.rtlII and Baby Carriages. Catalog No. L. Refrig.ralon and Gasoline StoveS-Refrigerators Metal tined and Enamel1iDed- -Gasoline Stoves of wodd wide fame. Catalog No.s.. Stoyes and Ra.ngea-These cata-logs are free., Write for them today. :Learn all about our most generous and helpful credit sen-ice-Wc zepeat, WRITE TODAY. HARTMANFurniture&: !YI Carpet Co. Oldest. largest, most $ubs,tantlaJ :rondrno.c;tre1Iab1o homefurnJshing institution in America. Capital, $r.800,ooo. .In Busz·neisSZ Yean. • 223.225.227.229 Wabash Ave. @?.t?~!!•!!!!C!!H!!I!!!C!!A•G•O•. v. S.A. Another Plan Followed by /I "Legitimate -, Dealer in Selling Goods Through the Mails on the InStallment Plan. 19 Prudential Club Members Fined. On May 20 Judge Landis of the United State District Court in Chicago, pronounced sentence upon members of the Prudential Club, composed of manufacturers of church and school furniture, who had pleaded guilty to the charge of maintaining a combination in violation of the Sherman anti-trust law. Before imposing sentence Judge Landis said: "In this matter the indictments contain each three counts, but there is only one offense charged. In a general way this offense is entering into a conspiracy in restraint of trade. The terms of the Sherman law, I bad assumed the business men tl! the United States were familiar with. "They used the "assist' or 'straw" bid, the object of which is to deceive a seller or a purchaser of property. In this case, when an as~ignment of a contract was made by Holbrook to a company in the combination, the intended purchaser of church or school furniture was made to believe that there was real competition, when in fact brother members of the combination received quiet tips to put in bids, but their bids were to exceed the one of the company to which the contract had been assigned by Holbrook. "To my mind this is the most contemptible feature of the '",hole transaction. I have seen that kind of trick in practi-cal operation, and it is very nasty. VVhen I Teflect \\pon the methods resorted to J wonder why it is men engage in such a business to get money." "I 6nd in this case that the real offenders are the big of-fenders. As for the small conccrns, it becomes my duty to avoid closing up such institutions, and it seems that severe punishment would force some of them into bankruptcy. To keep them in independent operation is the only hope the consumers have against the big concerns." The COllrt then ordered that the respondents be required to pay 6nes as follows: A II. Andrews company, Chicago _ _ . _$5,000 F. H. Holbrook, "managing director" of the Prudential Club , 5.000 Superior rl'1anufacturing Company, Muskegon, 11ich 1,000 Owensboro Seating & Cabinet Company, Owensboro, Ky . .. Southern Seating & Cabinet Company, Jackson, Tenn .. Cincinnati Seating Company, Cincinnati . Fridman Seating; Company, New Richmond, Ohio . H. C. Voght Sons & Co., Parker City, Ind _ . Minneapolis Office & School Furniture Company, Minne-apolis, Minn................... . 2,250 Illinois Refrigerator Company, :'lorrison IlL... 1,750 Peabody School Furniture Company, North l",lanchester, Iud _. Haney School Furniture Company, Grand Rapids, Mich. Hudson School Fumiture Company, Logan, W. Va .. , 1,500 1,500 2,000 500 500 1,000 500 500 Beware of the "Quacks." Retailers throughout those sections of the country most affected by the mail order parasite are being offered a grow-illg list of quack remedies for combatting the evil, at so much per dose. There never has been and never will be a disease, physical or otherwise, which will not be utilized by the sharper to extract contributions of cash for its cure. But the retailer who distributes his money among the promoters of ideas is pretty sure to 6nd that he is but adding an additional item to his expense account, \vithout securing value received. There is but one reasonable specific, and that is additional per-sonal effort and c011certed action with his fellow merchants, and the growth of the latter idea has proven the most ef-fective remedy for any abuses, that has yet been developed. \Vhen some £e11o.\·.'.atten:pts to annex your coin for the pro-ducts of his brainstorm, calmly but effectually sit on him;~ Portland Oregonian. 20 OPPORTUNITIES ARE NOT LIMITED. Effects of Trusts and Department Stores on Retailers and Those Who Would Be Merchants. (From an article written by James H. Collins for the Saturday Evening Post, Philadelphia.) ~~ow, how about the young man starting in life to-day, who fec~ that he has within himself the making of a prosperous merchant? What changes have been wrought in retail con-ditions since \Vanamaker and Marshall Field began? How large will the trusts loom 011 his horizon? Fifty years ago it made little odds where the path of glory led. Where it began was in a country store, and the - neophyte matriculated by sweeping out the place and wash- Made by Luce Furniture 00., Grand Rap1dB,Mich. iog the v\lindows. Mr. Rogers started there t'o be an oil king. Rockefeller started in a commission store. Men like Wan-amaker and Field became clerks and stayed in the retail line, and even General Grant's real career dates back. to his c1erkshipin Galena. It seems rather curious to find so much ability coming up from the retail store, until one goes back and looks carefully. Then it becomes apparent that. at that time, there wasn't any other place to start, unless one wanted to be a farmer. To-day the young man ,..h..o is not especially attracted by the retail career can find a number of other entrancc-points to Life. How about the youngster who really wants to be a merchant-who is willing to hegin by sweeping out, if necessary-who would keep his shop in the hope that it will keep him? In previous papers it was shown that the trusts have, if anything, immeasurably increased the number of salaried plac.es and amount of salary. It was showing too, that perhaps, the independent manufacturer has fair opportunities to hold his own, even against a trust. In the retail trade of this country there have undoubtedly been more radical changes brought about the past quarter-century than in either of these other fields. The trusts them-selves, as manufacturers or controllers of manufactured goods, tnay not bear soheavily upon the retailer as has been asserted. Many of them need him in their plans, just as they need the able salaried man. Other forces, however, are revolutioniz-ing retail conditions. If one applies this loose word "trust" to everything that makes for concentration, .large-scale dis-tribution, narrowing of profits, etc., then some of these forces may be classed as trust activities. But other conditions are far outside, even, of this wide' classification. The retail merchant is certainly facing some ugly facts. First, there are pseudo-trust influences, three in number: the department store, the mail-order house, and the chain of stores operated by one management. The latter is either a department store spread out over a whole city, with its econoro~ ies in buying, or system of shops scattered over the whole country that carries one line of goods direct from manufac-turer to consumer, also with resultant economies A. T. Ste-wart did a gross business of sixty-five million dollars a year, but a large portion of this was wholesale. In Chicago to-day are two mail-order concerns, whose business is of a retail nature, competing with retail merchants; and each of them does nearly as much business as did Stewart both his whole-sale and retail establishments. All these changes in retail trade are based on natural conditions-the growth of popu-lation in cities, the perfection of mail and freight service, the increase in publications, the nationalization of" demand. The retailer is also a buffer between manufacturer and consumer. One trims his profit to meet competition in pro-duction, while the other trims it because the cost of living has advanced. He is even ttp against what some believe to be the greatest American problem-the sevant question. Thousands of small shops in the large cities would have no clerks at all did not the proprietors rear their own. Small shopkeeping has drifted largely into the hands of the thrifty German and Jew, who put their wives, sons and daughters behind the counter. The old-type retailer, too, works harder for his money than any-l ·lOdy else nowadays. • \Vhether there is as much profit to-day in a modest retail business as a generation ago is rather a complex question. Thousands of small merchants still amass comfortable com-petences in trade. They may not make as much proportionate to the increase in cost of living. Their rewards appear small besid-e those of manufacturers, and even of salaried men. But they are often men who have risen from the ranks of wage-earners, and might not have done as well in other fields. For the young fellow who has genuine retail ability there are unquestionably larger opportunties than ever before. He must look for them in new places, however. Under some circumstances his most attractive field may lie in a salary with a great merchandising organization. Under others he may build up a far~reaching organization of his own. As the pro~ prietor of a single retail business he may; by unusual ability, earn a satisfactory profit. And it is held by most persons in the wholesale and manufacturing trades that there is still room for a moderate success where a man of oriJy average ability enters retailing. Perhaps the best way to crystallize this matter is to draw pictures of two typical retailers-the man of average ability and the man of unusual ability. There are about two thousand retail druggists in Greater Kew York. Their average profit must be very low-five thousand dollars a year would doubtless be too liberal a maximum for all of them, or for any retail line. Much of the retail trade of every city is mere pushcart traffic. Yet some of these dealers, by only fair ability, manage to clear from five thousand dollars to eight thousand dollars a year, and a few of the exceptionally able ones from ten thousand dollars up-ward. Our typical druggist of average ability was an elderly German, who had kept a shop in the lower part of Man-hattan Island for forty years and more. We have figures of his gross turnover for a period about twenty years ago, before the department store became a force. He was back in what 'is now assumed to have been a golden era of retailing. Yet his daily sales did not greatly exceed twenty dollars gross, counting Sundays, and thirty dollars vvas all uncommon day's business. The gross annual tUrllOVerdid not reac.h ten thou-sand dollars, aud profits \"'ere not much over thirty-five hun-dred dollars. This druggist did a trade that is still done to-day in every city, and which will probably continue to be practicable for many years to come--a small neighborhood trade. Prescrip-tions, medicines and toilet goods made. up the lmtk of i.t. His shop had become a land mark and gossiping place. He \'.·.a. s content, did not think of advertising, had not kept abreast of demand, was not a >:ihre.wdbuyer. Part of his proll.t3 each year were on the shelves in stock, some of it unsalable. He took \""hat trade gravitated to him, and had hllen into com-fortable habits of huilding a TIre eac.h morning, taking an ob-servation on the weather, and wondering how the next elec-tion would go. Abottt twenty years ago this old-time druggist hired a boy. He was rather an extraordillary boy for three dollars a week-quick, observant, interested. He saw a l'ustomcr be-fore the customer saw him, and waited on him in a way that made friends. He took pride in the appearance of stock, and put circulars in packages, and brought so much initiative into this passive business that eventually the old druggist sent him to take a course in pharmacy. The boy \von highest honors in a class of seventy-one, and came back, not a phar-macist, but a chemist. Then the proprietor took him in as junior partner, and by and by, when he died, the business pass-ed to the younger man. The latter has since developed this neighborhood store in a way that makcs it unique. First, on the mercantile side, he has put in a tine stock of druggists' sundries and knicknacks-goods upon which the druggist of unusual ability, with a central location, often builds an cnormous trade, his prescription departmcnt becorning a mere accessory. * * * *' * * * * '" One of tlie large Sixth Avenue department stores in New York ·was built up on its millinery depart1l1ent~-as a good many similiar stores have been built ill other cities. Taste and reasonable prices in rnillinery make a magnet that draws trade to fifty other departments. The millinery buyer in this store receives a salary of twenty thousand dollars a year, it is said-not an unusual one for a department-store buyer of exceptional ability, for a few well-known buyers receive thirty thousand dollars. This man runs a department that does a gross business of OtiC million dollars a year-the larg-est in the country, perhaps. He pays no rent, no taxes, no insurance. takes no risk. An error of a few thousand dollars in buying might put our energetic druggist into bankruptcy. An error of fifty thousand dollars with the millinery man would meal1 nothing serious, for the store would move the goods by a little activity and price-cutting, and make good any loss a few months later. There are hundreds of buyers for the great department stores who receive saLaries of ten thousand dollars to fifteen thousand dollars, and from that on downward the positions increase in number, until ,\ve find many paying twenty-five dollars a week into which exception-ally bright clerks arc stepping every day. Here is one great chaunel for the young man with retail abillty. As the youngster who seeks a salaried place in a manu-facturing company, or means to be a manufacturer himself must learn to sell goods, so the neophyte who is poss('ssed with the ambition to become a merchant must learn to buy. Let us look at this department-store business a momellt., and find out where it began, and how 1t 1S conducted to-day, and \vhat it seems destined to become in t.he future. The department store grew out of the old dry-goods store. It is very new as yet. The greatest growth has come in the past decade. Ten years ago the department business of New York was perhaps not one-quarter that of to-day. The old-time dry-goods store of thi.rty years ago handled a few lines 21 of textiles, and had but two busy seasons-spring and fall. In between times there was stagnation, reduction of expenses, disn1issal of clerks. It was the need for keeping busy every month in the year, and the necessity for keeping a clerical force intact that led to the addition of other departments. Ne"\\' lines were superimposed on the dry-goods trade, and a cycle of business built up, by advertising and special sales, that keeps a great store active the whole year, -.jc * * * The best ,season is that around the Christmas holidays. January is made a good month by extraordilJary bargains in housefurnishings and staple white goods. There is no reason on earth why peop1e should·buy such goods in January, but department-store activity has made it a great mercantile No. 914. Made by Estey Mfg. Co., Owosso, Mich. event of the year. February, dullest of all mDnths except August in the old days, is a time for pushing goods that lie dormant at other seasons-silverware, leather goods, floor coverings. Then the spring tradi:'. comes along, running until June, and another season of forced selling occurs ill the dog-days. August is the month of relaxation, when employes take vacations. Then follows the fall trade, and this leads again into holiday business. Thi,s cycle of selling keeps busy at all times a force of trained clerks. Clerk; are, shifted from ~ectlon to section fOT special ,sales, and made a charge on the buyer who needs them, perhaps for only one day. Based on such economic principles, the department store has grown until there are now many establishments that do a gross business of ten million dollars to fifteen million dollars yearly. Citi.es of 40,GGO population support such stores. There are five hundred with capit;d of fifty thousand dollars to two million dollars each, onc thousand more dry-goods stores with thi.rty tbousand dollars to five hundred thousand dollars capital, and ten thousand others, smaller still, with ten thousand dollars average capitaL Their yearly gross turn-over is estimated at fl"\'e times their capital. Old trade has been diverted, but the chief effect has been stimulation of new business. They influence manufacturing, merchandising and all activity. One remarkable effect is shown in our newspaper. 22 Growth of afternoon and Sunday papers is based upon their advertising patronage. A conservative estimate gives thirty-five thousand dollars as the annual advertising expenditure of department stores in New York and Brooklyn. The news-paper publisher now delivers his afternoon and Sunday paper to readers below cost, taking his profit from department-store advertising. The all-important man in these huge retail or-ganizations is the buyer. He it is who ransacks the world's markets for attractive goods, and who studies demand, the weather, the changing seasons and flitting fashions, the needs and whims of the purchasing public. A small retailer often buys several 'different lines of goods. He must usnal-ly buy at home. He has smal capital, a small margin for errors, a small outlet. The department-store buyer, however, special- 'izes on a single line, and can go abroad if necessary. He has enorm.ous purchasing power, and an outlet that permits him to take reasonable risks. Buying goods is as much a matter of human nature as sell-ing, but, instead of studying a few customers, the buyer studies people in the mass. It has been said that a knowledge of retail human nature is the key to business success in any line where public taste must regulate one's operations. The failure of almost any unsuccessful retail business is frequently traced to poor judgement in buying, while shrewd gauging of the public taste often carries a business into success de-spite lack of capital. Many elements enter into the equipment of the buyer who rises to a position at twenty thousand dol-lars- the output of merchandise is to-day so vast and varied _that even a little news instinct is needed. But thc careers of most buyers, traced back to beginnings, are found to be laid on a knowledge of goods and the public gained in selling be-hind the counter. The logical place to begin in this field is as a clerk. There is a wide spread notion that department store clerks are a poorly paid, sapless species of humanity. But it is not borne out by fact. Under conditions in the old dry-goods stores, promotion of ten- went by favoritism, as it -does still in the English "living in" system. But few classes of workers in any field are to-day more independent or better paid than efficient department store clerks. * * * * * \Vith knowledge gained as a clerk, many a bright young man and woman has become a department store buyer on large salary. Entering a store as wrapping boy or cash girl then going behind the counter, there acting as assistant to one of the buyers, then intrusted with the purchasing for a _minor department, and so on upward-these ar~ the successive steps of advancement. A buyer's promotion is in large degree based on actual showing of results. As the clerk asks for more salary on his sales record .• so the buyer is- advanced and given wider scope according to the gross business of his section. Some of the shrewdest men turn stock in a single department ~ dozen times a year, and on capital of five thousand dollars will swing a gross business of fifty thousand dollars. The ob-ject in typical bargain stores is to turn stock quickly, and buyers do so by finding opportunities to purchase stock cheap-ly. In stores that deal in luxuries, on the contrary, the world is scoured for novelties, regardless of price. The same abilities tJ13t would make a merchant successful in his own establishment will, when directed into this new field, give him a larger money return. He needs no capital, and takes practically no risk His independence, too, will be ample. Anything notable in achievement gets about, not only in a buyer's own organization, but among other stores, where keen eyes are open for exceptional purchasing talent. In fact, the department stores of every large city now employ "shoppers" who go daily to rival establishments, note the quality of advertised offerings, the interest aroused among pa-trons, the new goods on sale, etc. These spies work under instructions, and their reports shape the policy of the store that employs them. Every little triumph of the buyer is known in every other store before night, and he gets into the mercantile "Who's \Vho" very quickly when his work war-rants a place there. * * * * * * * The largest percentage of commercial disaster falls on the independent retail trade. But statistics show that, incompe-tence, neglect, inexperience and extravagance a-re responsible for nearly twice as many retail failures as lack of capital or unfavorable trade conditions. Vv'hen a retail merchant proves that he has genuine mercantile ability these days, it is much easier for him to obtain credit from Wholesalers than a gener-ation ago. A surprisingly large proporationof the retail trade ation ago. A surprj~ingly large proportion Qf the etail trade of this country is carried on the capital and credit of whole-sales, jobbers and manufacturers. The outcry of rctailers against departmcnt stores and mail-order houses has been very bitter. Yet, despite the enor-mous volume of goods sold through these establishments, the neighborhood retailer can hold his own up to the natural limitations of his business. Department stores and mail-order concerns sell pianos by the thousand, yet the-retail piano trade is growing, too, and it is so in practically all lines. Price competition may be reduced largely to clever offerings of spec-ial articles when keenly analyzed. For instance, a man went into a large New York department store's jewelry department to have his watch repaired. The price asked was three dollars It seemed excessive, so he went to a small jeweler a block away and had it done for a dollar and a half. This jeweler told bim that much of the big store's repair work came into his own little shop. Country merchants have repeatedly fought mail-order houses by quoting comparative priCes from catalogues against their own regular prices. * * * In some ways mail-order -houses press country merchants closely. Yet they draw only a portion of the cash business from a community. The local merchant can have the credit business, and much of the best trade, such as that in pianos, stoves,farm implements and other lines of considerable pro-fit per sale, gravitates to him, Instances might be multiplied. But it is sufficient to say that, while retail conditions have been wonderfully altered in a generation, yet the small merchant who has ability, prudence and industry in his make-up, can still live, and live well, up to th~ natural limitations of his business. His field has not nar-rowed, either, but is unquestionably wider than a generation ago. The youngster with retail virus in his blood may earn more on salary. Yet, if he wishes to keep his own :;hop, he will have no cause to quarrel with the world on the :;core of opportunities. STAR CASTER CUP CO. NORTH UNION STREET, GRAND RAPIDS, MICH, (PATENT APPLIED }l'OR) We bave adopted celluloid as a base for our Caster Cups. making the best cup 0" tbe market. Celluloid is a grtat improvement over bases made of otber material. When It is necessat¥ to move a pil'ce supported by cups with C(!JJuloidbases it ca.n be done wlth ease, as the bases are per-fectly smooth. Celluloid does not sweat. andhy tbe· use of these cups tables are nev'!'!r marred. These cups are finlsbed in Golden Oak and White Maple, finished light. l.f you wilt try a 8ample ordM' oj lk-e86 good8 you will desire to handle them in quantitia. PRICES: Size 2M"illcbes $5.50 per hundred. Size 2M inches...... 4.50 per hundred. f. Q. b. Grand Rapids. TRY A SAMPLE ORDER. OUR OAK AND MAHOGANY Dining Extension Tables Are BeSt Made, Best Finished Values. All Made (rom Thoroughly Seasoned Stock. No. 495 Dining Table Top. 48x48. Made in Qyartered Oak. Weathered Finish. Nickel CaSters. LENTZ TABLE CO. NASHVILLE, MICH. No. 495 Dining Table. 23 MOON DESK CO. MUSKEGON, MICH. Office Desks See Our New Typewriter Cabinet White Printing Co. HIGH GRADE CATALOGS COMPLETE GRAND RAPIDS, MICH. EVANSVILLE DESK CO. MANUFACTURERS OF TKE Best Value of Desks On the Market Today. It will pay you to send us an order. WRITE FOR NEW CATALOCUE. 7 Price $18.50. Has 48 InNcho.T2o5p, 5. Legs an d is Highly Polished. It's One 0f the "SUPER. I_OR" - - THE BOCKSTEGE fURNITURE co. EV4NSVILLE IND. Kar~es War~ro~es are Good Wardrobes GOOD Style Construction Finish PRICES RIGHT Wriu for Catalogue Karges Furniture Company, EVANSVILLE, IND. Kitchen Cabinets, Cupboards and K. D. Wardrobes. That Pleue. Send for our 1907 Catalogue Now Ready. The Bosse Furniture CO. EVANSVILLE., IND. The "ELI" fOLDING BEDS mfrl~,~.m No Stock coMplete without the Eli Beds in Mant~l and Upright. E 0 M E R & C Evansville. Indiana LI • ILL o.Write for cuts and prices Globe Sideboards ~----- ARE THE --------, BEST ON THE GLOBE FOR THE MONEY Get Our Catalogue. Mentionthe MICHIGAN ARTISAN when writing. Globe Fumiture Company EVANSVILLE, INDIANA 26 Case Goods Manufacturers Annual Meeting. The annual meeting of the ;..rational Case Goods Manu-facturers' Association of America was held at the Auditorium Hotel, Chicago, all May 8, withh President George P. Hum-mer of Holland, Mich., in the chair. The method for figuring cost adopted at the last meeting, was reported as working quite satisfactorily and the secretary reported a considerable increase in the number of factories represented in the associa-tion during the past six months. The constantly increasing cost of Taw materials and re-cent advances in wages were discussed and many members favored an advance in prices of furniture for the summer selling season. The matter was left open however, to be considered by the members ~vho are to report their views to the Secretary to be submitted to the executive committee, for defin-ite action at a meeting to be held about the middle of June. Officers for the ensuing year were elected of follows: President-George H. EJwell of the Minneapolis Furni-ture Company and the Elwell Kitchen Cabinet Company. a Cltstomer permanently. There is no discourtesy in show-ing proper concern as to the manner your customer has been served, but no anxiety should be apparent and the inquiry should be made in the most cordial manner. Another thing; customcrs do not like to witness contests "vhere the proprietor appears in the light of a domineering character and the clerk as a poor wretch who dares not say a word for fear of consequcnces. There are many things happening that call for correction, but it .is better to have such matters out with the offending clerk at the proper time and place. Dissatisfaction in a retail store is like a wet blanket on the entire force. In place of fault finding, it is better to squeeze in a word of commendation and take chances on being worked for small favors occasionally. Fighting the Premium Practice. The Nebraska legislature has undertaken the work of era-dicating premium goods. The Omaha Trade Exhibit says: "Article 4 of Section 8 of the Nebraska pure food law reads, in part, 'In case of food products, if there be contained in the MISSION SUITE DESIGNED BY OTTO JIRANEK, GRAND RAPIDS. MICH. Vice-President-A. F. Karges of the Karges Furniture Company, Evansville, Ind. George G. Whitworth, of the Berkey & Gay Furniture Company, Grand Rapids, Mich. The Executive Committee consists of Geo. H. Elwell, Min-neapolis; M. W. Coolbaugh, Springfield, Mo.; G~o. P. Hum-mer, Holland, Mich.; E. H. Foote, Grand Rapids; John Emrich, Indianapolis; A. F. Karges, Evansville; John Scott, EauClaire, Wis.; John Horn, Chicago; P. A. Peterson, Rockford, Ill.; Chas. F:. Rigley, Owosso, Mich.; A. G. Stein-man, Cincinnati; Frank Upham, Marshfield, Viis.; Chas. H. Wolke, Louisville; \V. B. Schober, Gallipolis, 0.; J. A. Stein-meyer, St. Louis; Gen. G. \Vhitworth, Grand Rapids; E. V. Hawkins, Connersville, Ind.: R. G. IVlorrow .):Iemphis, Tenn; A. H. Hall, Leominster, Mass.; Clarence II. Burt, Phila-delphia and R. G. Hower, Warren, Pa. J. S. Linton of Grand Rapids, Mich., was re-appointed Secretary by the Executive Committee. Courtesy to Customers. Time was when customers would stand for a merchant making personal inquiries regarding purchases, says a writer in The General Merchant, but in the general progress and evolution of things, times have changed and no longer may a merchant stand at his front door and cross f]ucstion every man, woman and child who enters his store and leaves it with-out a bundle. Every time a merchant forces his attentions upon a customer with. a view to finding out whether he or she has made a purchase or not, he runs a great risk of losing package any gifts, premiums or .prizes,' it will be a breach of the law." Premiums have been a growth, springing from what is generally considered an unwise advertising scheme. It is a custom which is tenacious, however, and efforts to remove it has been vain heretofore. Some progress has been made, and some set-backs have been. received. Whether the section referred to will prove a solution to the problem re-mains to be seen, and the courts may be called upon to settle it in Nebraska. Perhaps it.will be an entering wedge. A Wag's Reply. "Jimmy" Tillotson, the designer, floated into Jamestown a few years ago seeking employment. In the course of a day or two he met "Cy" Jones and stated his mission. "ey" took a fancy to the young man, but exercising the discre.tion that characterizes his business affairs, propounded a number of questions to his caller. "Where are you from?" \ "Grand Rapids." "Know Phil Klingman?" "Yep." "Know Boyd Pantlind and "Sid" Steele?" "Yes, yes, as you New Yorkers say." "Sport· a little?" "I hunt, fish, attend ball games and throw a silver piece for the benefit of the ponies when I feel like doing so." "Ever take a drink?" "Say, Mr. Jones, 1 haven't purchased a reserved seat on the throne of the Almighty, yet." 27 OUR NEW 1907 LINE OF ALASKA REFRIGERATORS with side ice chamber is made in twenty-one sty les, zinc lined, white enamel and porcelain lined. Our catalogue will interest you. Write for it. THE ALASKA REFRIGERATOR CO. Exclusive Refrigeralor Manufacturenl, MUSKEGON, MICHIGAN. SUGGESTIONS FOR RETAILERS. Arrangement and Display of House Furnishings Are of Great Importance. C. L. Carlile of the \~r.S. Carlile & Sons Company, Col-umbus, 0" is secretary of the Columbus Retail Furniture Dealers' Association. At a recent meeting of the associa-tion he delivered an addresB on "The Display and Arrang'e-ment of House Furnishings in Retail Stores," in the course of \vhich he said: "I can no l1;ore tell you bow to arrange your stock than I can tell you how to sell it. Salesnlen or people with ar-tistic tastes arc horn, and lIot made. A per SOil without ar-tistic taste cannot arrange your stock to the best advantage. The old adage, 'Goods \vell bought are half sold,' is only partly true. Goods \vell bought or hal£ displayed may cat themselves up in rent could we charge theIn for ;.-;amc. "The old time furniturc store looked more like the second hand store of today than anything else-a conglomerate mass of stock-the fnlier and lllere con:pact the stock the greater credit and reputation for carrying a complete line. The old way of displaying goods and keeping store with the old style bed lounges, hair cloth and brO\vn rep seven-piece parlor suite and many other things I could n:entiotl, has changed with time and conditions today. "The old-time windows and doors have been replaced with new ones, which an~ ldrge, showy and up-ta-date, gi\,jug tbe public a good impression of the stock. On entering the cus-tomer will find a nicely decorated \vall, sometimes a carpet on the floor, or a strip of linoleum running through the room, also a nice office and complete office furniture and office fix-tures, and time and labor saving- devices. The old time way of a jumbled up stock all packed in together ha:~ completely changed. Today we must have several departments, and a store so arranged that one piece will help display the other. The up-to-date de,lIer of today never has enough room, it makes no difference what the si7.e of his building is. Th pub-lic desire to see the pieces displayed or grouped, and if we had the nerve to carry less stock by paneling or dividing our stock room into room effects, I believe we could do as much business, and do it easier <IT.dmore satisfactory to the cus-tomer. "V'le buy our goods twhy in exposition buildings under the most favorable light and arrangements. Floor space in these expositions is used extravagantly. But how much bet-ter the goods sometimes look on the wholesale floors than on aUf own. VIic sometimes say they have an exhibition finish, but "..hell we receive them they have a railroad rubbed finish, alld do not show up so well as on the market floors. They may be all right, but the fault is ours; it is the way we place them on our floors. The proper light which they need, either <lrtificial or natural, may be at fault. Perhaps we have t}Jern crowded jll with other goods, which spoils or kills the effect. It would not be appropriate or becoming in me to attempt to explain to you, brother competitors, even if I could, how to show or arrange your goods. Every store is differently built and arranged, so that the same arrangement in your store would not appear the same in ours, owing to the conditions which I have mentioned. However, I think it is a splendid plan to changc the display of your goods often, even changing from one floor to another. It gives the pieces a new appearance, alld makes them look like new stock. "I have heard it said that some stores carry duplicate pieces on their floors, but by arranging them differently and under different light the dealer is able to get a better price on the saHle pattern. This only goes to show what a little artis-tic taste and arrang·ement on our part, or the part of the rep-l" esentati\rc \--..rhohas charge of this, can do, and what extra profit may be gaincd by giving more time and attention to tbc arrallgemcnt of our stores. If we crowd our stock we can still do business in a smaller building, but it costs us more to repair and refinish [me goods which are marred and scratched and have become unsalable. So if we pay more rent for larger buildings and display the goods to a better ad-vantage, the chances are, everything being equal, we will do marc business, and if we get the business the expense will take care of itself. ~Il~ere should be quit~ a credit cLiming to the rent proposition if our goods are not damaged' on our sales floors. "So it is up to us to arrange or have our stock arranged to suit our own tastes and to the best advantage according to to· the light, space, arrangement of building and all other conditions. There is only one good rule that I think will hold good, and that is, change and change and rearrange your stock often. Sometimes you will like the llCW arrangement better and sometimes the old, but the public almost demand change today. They like to trade with up-to-date, live deal-ers "opklns IRd lIarrld Sil. Cincinnati. O. "enry Schmit &. Co. ".U::llJtS 011' UPHOLSTERED FURNITURE LODGE AND PULPIT, PARLOR LIBRARY, DOTEL AND CLUB ROOM 12th Season CHICAGO Commencing July I, 1907 MANUFACTURERS' EXHIBITION BUILDING CO. 12th Season Commencing· Jaly 1, 1907 The Original Building-1319 MICHIGANAVE.-Admission to Dealers Only PARTIAL LIST ON EXfflBITOI\S Hollatz Bros., Chicago, Plimpton, F. T., & Co., Chicago. Hood, F. L., & Co., Nashville, Tenn. Posselius Bros. Furniture Manufac- Hulse, E. M., Co., The, Columbus, O. turing Co., The, Detroit, Mich. Humphrev Bookcase Co., Detroit, Probst Furniture Co., The, Pomeroy, 1Iich. • O. Indiana Brass & Iron Bed Co., Indian- Pullman Couch Co., Chicago. apolis, Ind. Queen Chair Co" Thomasville. N. C. Indianapolis Chair & Furniture Co., Ranney Refrigerator Co., Chicago. Indianapolis, Ind. Richmond, Ind., Manufacturing Co., Johnson & Sons Furniture Co., A. J., Richmond, Ind. Chicago. Rishel Furniture Co., J. K., WilJiams- Kelly, ]. A., & Bros., Clinton, la. port, Pa. Kelly-Sorenson Furniture Co., Clin- Rockford Furniture Co., Rockford, Ill. tOll, la. Rockford Standard Furniture Co., Kemnitz Furniture Co., Theo., Green Rockford, Ill. Bay, \Vis. Rome -:I:letallic Bed Co., Rome, N. Y. Kendallville Furniture Co., Peru, Ind. Root Furniture Co., Shelbyville, Ind. Kincaid Furniture Co., Statesville, Royal Mantel & Furniture Co., Rock- N. e. ford, Ill. Kindel llanufacturing Co., St. Louis, Sanitary Feather Co., 'ChicaO"o. Mo. Sanitary Steel Couch Co., Elkhart, Knoxville Table & Chair Co., Knox- Ind, ville, Tenn. Schneider & Allman, Chicago. Lamb, George L., Nappanee, Ind. Schram Bros" Chic alIa. Langslow-Fowler Co., Rochester" N. Schultz & Hirsch, ·Chicago. Y. Sellers, G. I., & Sons Co., Elwood, Landay, Joseph 1., St. Louis, ~o. Ind. Landay Steel Range Co., St. Louis, Sextro Manufacturing Co., Cincinnati, Chip- Mo. O. Lathrop Co., The, Chicago. Shelbyville Wardrobe Co., She1by- Co., The, Lilly Varnish Co., Indianapilis, Ind. ville, Ind. Lustre Chemical Co., Chicago. Shreve Chair Co., Union City, Pa. Manistee Manufacturing Co., Manis- Sidway Mercantile Co., Elkhart, Ind. tee, Mich. Sikes Chair Co., Buffalo, N. Y. Marietta Chair Co., Marietta, Ga.' Skandia Furniture Co., Rockford, Ill. Mayhew Manufacturin~ Co., Milwau- Smith-River Chair Co., Bassett, Va: The, Stevens kee, 'A'is. Spencer & Barnes Co., The, Benton 1'IcDougall, G. P., & Son, Indiallapo- Harbor, Mich. Ii!>,Ind. Spiegel Furniture Co., Shelbyville, :''1echanics' Furniture Co., Rockford, Ind. Ill. Sprague & Carleton, Keene, N, H. "Meier & Pohlman Furniture Co., St. Standard Chair Co., Thomasville, Louis, Mo. N. C. Minneapolis Furniture Co., Minnea- Standard Furniture Co., The, Cincin-polis, 1\-1 inn. nati. Mission Furniture Co., St, Paul, Minn. Stickley & Brandt Chair Co., The, Modern Furniture Co., Cincinnati, O. Binghamton, N. Y. Naperville Lounge Co., Naperville, Stomps-Burkhardt Co" The, Dayton, III O. National Carriage & Reed Co., Cin- Streator Metal Stamping Co., Strea-cinnati, O. - tor, Ill. National Table Co., Marietta, O. Streit Manufacturing Co" The C. F., >l"orquist Co., A. C, The, Jamestown, Cincinnati, O. N. C. Sturkin-N elson Cabinet Co., Logan- Oakland lI.1anuafeturing Co., Winston- sport, Ind. Salem, N, C. Swift & Co., Chicago. C Oberbeck Bros. Manufacturing Co., Thayer, H. N., Co., Erie. Pa. a., Grand Rapids, Wis. Thomasville Furniture Co., 'Thomas- Onken Co., Oscar, The, Cincinnati, O. ville, N. e. Palmer Furniture Manufacturing Co., Union Furniture Co., Jamestown, A. E. Adrian, Mich. N. Y. Palmer Manufacturing Co., Detroit, \Vashiugton Manufacturing Co., :Mich. Washinf{ton, Court House, 0. Pan a Metal Bed & 1Iaut1facturing Co., Western Hardware & l\.fanufacturing Pana III Co., Mlwaukee" Wis. Pionee; Manufacturing Co., Detroit, White Furniture Co., The, Mebane, Mich. N. C. White-McCarthy Furniture Co., Chi-cago. Widman, ]. C, & Co., Detroit, Mich, \~risconsin Chair Co., The, Port Wash-ington, \-Vis. Wi!>col1!>inFurniture & Manufactur-ing, Co.. The, Neillsville, Wis. Wolf & Kraemer Furniture Co., St. Louis, Mo. Wolverine Manuafcturing- Co., De-troit, Mich. Yeager Furniture Co., The, Allen-town, Pa. American Furniture Co., Bassett, Va. American Metal Ware Co., Chicago. Banta Furniture Co., The, Goshen, Ind. Bassett Furniture Co., Bassett, Va. Blanchard-Hamilton Furniture Co., The, Shelbyville, Ind. Billow-Lupfer Co., Columbus, O. Bissell Carpet Sweeper Co., Grand Rapids, Mich. Brumby Chair Co., Marietta, Ga. Buckeye Chair Co., The, Ravenna, O. Burkhardt Furniture Co., The, Day-ton, O. Bay View Furniture Co., Holland, :rvlieh. Cadillac Cabinet Co., Detroit, Mich. Campbell, e. H., Co., Shelbyville, Ind. Campbell, Smith & Ritchie, LebanonJ Ind. Capital Furniture Manufacturing Co., Indianapolis, Ind. Capital Rattan Co., The, Indianapolis, Ind. Cass, B. T. & Co., Chicago. Cates Chair Co., Thomasville, K. C Central Bedding Co., of Illinois, Chi-cago. Chippewa Falls Furniturc Co., pewa, Falls, Wis. Conrey & Birely Table Shelbyville, Ind. Conrey-Davis 1lanttfacturing Co., Shelbyville. Tnd Co-operative Furmture Co Rockford, Ill. Coye Furniture Co., . Point, Wis. Cramer Furniture Co., Thomasville, N.e. Crowell Furniture Co., Bassett. Va. Davis, Hon ...i.ch & Steinman, Chicago. Dillingham Manufacturing" Co., She-boygan, Wis. Dixie Furniture Co., Lexington, N. e. Dunn Co., John A., Chicago. Eckhoff Furniture Co., St. Louis, Mo. Elk Furniture Co., Lexington, N. C. Emmerich, Charles, & Co., Chicago. Empire Furniture Co., Jamestown N. Y. Empire Moulding Works, Chicago. Emrich Furniture Co., The, Indiana-polis, Ind. Fall Creek Manufacturing Co., Moo-resville, Ind. Fenske Bros., Chicago. Ferguson Bros. Manufacturing Hoboken, 1'\. ]. Fisher, Charles A., & Co., Chicago. Foster Bros. Manufacturing Co" ·Utica, N. Y. Fuller-Warren Co., The, Milwallkee, Wis. Fulton Manufacturing Co" Chicago. Freedman Bros. & Co., Chicago. Garvy Co., The, Chicago. Globe-Home Furniture Co., High Point, N. C. Golden Furniture N. Y. Goshen Novelty & Brush Co Gos-hen, Ind. Heroy Glass Co., Chicago. Herzog Art Furniture Co., Saginaw. Mich. Hillsboro Chair Co., Hillsboro, O. Hodell Furniture Co., The, Shelby-ville, Ind. Hohenstein-Hartmetz Furniture Co., Evansville, Ind. Co., Jamestown, Manufacturers' Exhibition Building Co., 1319 Michigan Ave., Chicago THE LEXINGTON Mic~8n Blvd.& 22d 51 CHICAGO, ILL. Refurnished and re-fitted throughout. New Management. The furniture dealers' head-quarters. Most con-veniently situated t () the furniture display houses. Inler·Slate Holel CO. OWNHR & PROPRIBTOR E. K. eriley .. Pres.; T. M. eriley, V. Pres.; L. H. Firey, See-Tleas. Chicago, 1Jay 23-1vf. L Kelson, known to the furr,iture trade all over the west as one of the brig"htest and most suc-cessful furniture salesman in tbe business, died at bis home, 1143 Gar6eld boulevard, this city, V/ cdncsc!ay, 1.fay 8, from diabetes, after only a few days illness. I-Ie leaves a wife and one child, l'v'Iarion, aged 14 years. TVfr. Nelson was born in Terre l-laute, Ind., 38 years ago! and came to Chicago and ,vas employed by the old fmn of Knapp & StoddaHl. furniture salesmen. He soon developed remarkable talent. and in a few years organized the 1V1. L. Nelson Company with offices and sales rooms in the Karpen building, on Michigan avenue. Vv'hen the furniture exhibition building at 1411 1lichigan avenue \NaS erected he took a large share of it for his business and soon huilt up one of the largest furniture commission houses in the COUll try. He \vill be greatly missed by a host of friends, as he was a man who m<'.demany friends who loved him as though he were a broth(x. LIe ..v..as a master organizer and at his death he left the company so \"ell established that business will go on unillteruptedly. \V. l\L Cochran is the president of the company, and Mr. Nclson was secretary and treasurer. O. C. S. Olsen, VdlO sold out hi:=;factory at Austill avenu
Date Created:: 1907-05-25T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: 27:22

613. 1937-05; Peninsular Club Magazine

Notes:: Issue of a magazine published in Grand Rapids, Mich. Created by the Peninsular Club. Published monthly. Began publication in 1934. Publication ended approximately 1960.
Date Created:: 1937-05-01T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: Volume 3, Number 5

614. Fine Furniture; 1936-05

Notes:: Issue of a furniture trade magazine published in Grand Rapids, Mich. It began publication in 1936. and Two dollars a year Price 20 cents Grand Rapids, Mich. May 1936 Furniture's Proudest The rebirth of Ber-key & Gay becomes dramatically evident as old friends pass through this door-v) a y to the. n ew Berkey & Gay shoiv-rooms. Coat-of-Arms Since 1853 your customers have looked to this shop mark as their protection when buying^ their pride ever after. Berkey OL Ciay announce th.e Premier Showing of tkeiir New Line Following months of thoughtful study and careful planning, the premier showing of the new Berkey & Gay line will be held in the new Berkey & Gay showrooms, located at the factory, plant 1, at the corner of Monroe Avenue and Mason Street, Grand Rapids, Michigan, commencing Friday, May 1, 1936, at 8:00 A.M., and continuing to Saturday, May 9. Backed by its management and personnel, those traditions and policies so successful in past Berkey & Gay history will be faithfully maintained in the future. Only furniture of finest quality, in keeping with Berkey & Gay's cherished reputation, superbly styled by the foremost staff of designers in the country, will be distributed on an exclusive basis by the leading furni-ture and department stores in every community. BERKEY & GAY FURNITURE CO. • GRAND RAPIDS, MICHIGAN S h o w r o o m s a t t h e f a c t o r y , p l a n t 1 , c o r n e r M o n r o e a n d M a s o n We appreciate mentioning you saw this in FINE FURNITURE 1 'Since we put in our department o d^ftk, we have been getting more business from the wealthier families.9' A Carved Oak Living Room, Sold to a Fine Home, Will Advertise Your Store Favorably for Years You can afford to put more effort behind Carved Oak because of the added profit and the adver-tising job it will do for you. You can trade up with Carved Oak. Write us about a display, or see us in May at the Carved Oak Galleries in the Keeler Building at Grand Rapids. Grand Rapids Bookcase & Chair Company Oak Specialists HASTINGS — MICHIGAN We appreciate mentioning you saw this in FINE FURNITURE r FINE FURNITURE REG. V. 8. PAT. OFF. b b l H rAKKbK is a chair around which you may build any number of interesting ensembles for the living room. Victorian in style, it has a smart sophistication that makes it right at home in almost any type of room, with properly selected cover. Let us send you photographs, prices, and tell you how other stores are "going to town" with it. ANNE HATHAWAY is a chair low in price and high in value. When you need some-thing to pull up your sales volume and put you on the map with the home-makers in your trading area, feature Anne Hathaway in your advertising and on your floor. Priced right, comfortable and so attractive that it's a well-nigh irresistible piece. Write for photographs and price lists. ^-/) NAME AND DESIGN REG. U. S. PAT. OFF. CHAIR Vander Ley Bros., Inc. 300 Hall Street GRAND RAPIDS, MICH. FlN€ FURNITUR€ the Homefurnishing Magazine from the Furniture Style Center of America VOLUME 1 1936 NUMBER 1 GEORGE F. MACKENZIE, President PHIL S. IOHNSON. General Manager ROD G. MACKENZIE, E d i t o r •MAY-Cover illustration courtesy Johnson, Handley, Johnson Co. Grand Rapids What's Going on This Market, by Rod Mackenzie 14 Tested Retailing Tips 20 Radio Sales Closed in Store, by Charles N. Tunnell 22 Showmanship Sells Appliances 23 Furniture Frolics, by Ray Barnes 25 Sketch Book, by Frank C. Lee 26 Wonder House Stirs Business 28 The Customers' Viewpoint, by Ruth Mclnerney 31 Floor Coverings, Draperies, Fabrics 32 Public Announcement, by Chet Shafer 37 Today is Pay Day 39 Grand Rapids Assured Museum 40 How D' You Like It? 41 Chicago Market Illustrations 42 Furniture Salesmen's Club 45 Around the Grand Rapids Market 49 Homefurnishing News and Reviews 54 Published monthly by the Furniture Capital Publishing Co., Asso-ciation of Commerce Bldg., Grand Rapids, Mich. Application for acceptance under Act of June 5, 1934, pending. FINE FURNITURE copyright, 1936. No responsibility is assumed for the return of unsolicited manuscripts and photographs. Subscription rates: $2 per year in the United States and American Colonies; $3 in Canada and foreign countries; single copies, 20 cents. We appreciate mentioning you saw this in FINE FURNITURE f o r M A Y . 1 9 3 6 • The comfortable and spacious atmosphere of the Waters-Klingtnan Building corridors make buying less of HALF o* GRAND RAPIDS EXHIBITORS SHOW HERE Exhibitors know their merchandise will be seen in the Waters-Klingman Building because it has the highest percentage of buyer attendance of any building in the market. Its six floors of displays include merchandise in a wide price bracket range. Here, too, you'll find many exclusive service features available. For instance, a free check room, switchboard, complete shipping service, night porter, lunch cart service. No exhibition building in the country can boast a higher percentage of occupancy. WATERS-KLINGMAN BUILDING GRAND RAPIDS, MICHIGAN • The club room on the first floor provides an imposing entrance and an easy place to visit with the many friends you'll meet in this popular exhibition building. PUBLIC LIBRARY 4907-18 FINE FURNITURE "CHARLES P. LIMBERT COMPANY' new exhibition space Jth FLOOR FINE ARTS BLDG.. w CHARLESP LIMBERT CABINET-MAKERS AT THE SPRING MARKET A new line of attractive furniture for the dining room — NINE FINE GROUPS in a variety of period and modern designs in walnut, mahogany and combinations. Also RICHWOOD solid walnut bedroom furniture Charles P. Limbert's merchandise has long been featured by leading scores in America and can be found in modern American homes, club rooms, lounges and hotels. The character of workmanship, style and finish has long been a by-word in American furniture retailing. CHARLES P. LIMBERT COMPANY HOLLAND MICHIGAN We appreciate mentioning you sa^v this in FIXE FURNITURE f o r M A Y , 1 9 3 6 Do you know that Imperial ad-vertising, in May, featuring these and other outstanding table values, will appear in GOOD HOUSEKEEPING and AMERICAS HOME magazines — *'selling" Imperial Tables in more than 3,000,000 selected American homes? DO YOU KNOW • • • that more buyers are expected at the Grand Rapids May Market than at any mid-season showing since 1929? • that for the May Market, Imperial will show the largest number of new tables ever brought out for a mid-season showing? • that with the increased use of tables in the home, and the greatly improved conditions of business generally, that you can look forward to the best table business you have had in years? • that Imperial's new line in smart styling, recognized quality, and attractive prices, with the advertising and merchandising program Imperial have planned for this fall, offer you the greatest opportunity for your business and profits? • that, as for the last 33 years, a cordial welcome, as well as the greatest line of tables in America, awaits you at the Imperial factory showrooms in Grand Rapids? IMPERIAL FURNITURE CO. G R A N D R A P I D S • M I C H I G A N We appreciate mentioning you saw this in FIXE FURXIP FINE FURNITURE No. 332 SOFA SETTING the PACE WITH a NEW LINE Featuring. . . NEW DESIGNS IN MODERN EIGHTEENTH CENTURY AND THE LATEST FABRIC TRENDS Introducing . . . A NEW FEDERAL AMERICAN ENSEMBLE AND SOMETHING DIFFER-ENT IN A PROMOTIONAL GROUP MICHIGAN FURNITURE SHOPS, INC. Manufacturers of UPHOLSTERED FURNITURE GRAND RAPIDS, MICHIGAN Display at the Factory Showrooms of Grand Rapids Chair Co. Representatives: A. L. BRACKETT • E. C. GAMBLE • R. D. THOMAS • G. R. GAMBLE We appreciate mentioning you saw this in FINE FURNITURE f o r M A Y . 1 9 3 S Excerpt, New York Sun, January 18. ... the most interesting99— Charles Messer Stowe Charles Messer Stowe, the recognized furniture authority and furniture editor of the New York Sun, in the January 18th, 1936, issue, said: "Most of the exhibitors produced new groups in traditional design, however, and of these the most interesting was a bedroom suite designed by William Tucker for the Groenleer-Vance Furniture Company of Grand Rapids. The contours followed the lines of the early Chippendale and on the hollowed, chamfered corners were fruit and flower carvings in the manner of Grinling Gibbons, deeply undercut. The mahogany was carefully selected for its florid grain." MAKERS OF FINE FURNITURE GROENLEER-VANCE FURNITURE CO. KEELER BUILDING GRAND RAPIDS, MICHIGAN We appreciate mentioning you saw this in FIXE FURNITURE FINE FURNITURE I THE MARKET BUYER CAN TO MISS More important new lines will be shown at the Grand Rapids Market in May than at any other time in the past five years More important new lines will be shown in Grand Rapids in May than at any of the other market centers! For this market, every exhibi-tor has made a special effort GRAND RAPIDS IVe appreciate mentioning you saw this in FINE FURNITURE f o r M A Y , 1 9 3 6 to bring out new creations of outstanding appeal and value. Indications definitely point to the largest attendance for any mid-season market, at any time, in the long history of the Grand Rapids Market. By all means, make your plans now to attend the most important mid-season market ever held in Grand Rapids — the Market no buyer can afford to miss! MAY 1 to MAY 9 FURNITURE EXPOSITION ASSOCIATION We appreciate mentioning you sazv this in FINE FURNITURE 10 FINE FURNITURE FINE ARTS FURNITURE CO. GRAND RAPIDS, MICHIGAN offers tables and occasional pieces that sell quickly and profitably FINE ARTS FURNITURE CO. affords your customers a variety of patterns to select from that are exquisitely styled, correctly constructed and carrying a finish of permanency. For the May market special emphasis has been placed on traditional patterns, some of them reproductions, in keeping with current trends. It is not difficult to turn your stock of small tables and occasional pieces when you handle Fine Arts creations. DISPLAYED IN WATERS-KLINGM AN BLDG. No. 968 — Georgian mahogany table, top 14" x 24", 23" high. No. 426—Chippendale t r i p o d table, top 24"x24", 26" high. Price $12. No. 1004 •— Hepple-white cocktail table, t o p 18" x 30", 17" high. Price $19.50. We appreciate mentioning you saw this in FINE FURNITURE f o r M A Y . 1 9 3 6 11 ways to "MAKE MONEY" on the KINDEL Line Many stores mark up Kindel fur-niture 125% or more, and find that it still sells in competition to other furniture on their floors, "with a shorter mark-up. Reason: the subtle designs, quality finish, and •well-tailored cabinet-work, make Kindel Furniture look more expensive than it really is. Here is a real way to "make money" when the experiences of others prove you can maintain sales and also maintain such high mark-ups. On the other hand, some very successful stores mark up Kindel furniture 80% or less, and find it an exceedingly profitable line, because it sells more readily than most furniture in its price range, and because it requires practi-cally no servicing of any kind. Large volume sales build both substantial business and satisfac-tory profits. Furthermore, Kin-del's policy of styling eliminates mark-downs. Either policy "makes money" for stores concen-trating on the Kindel line, because the Kindel tradition of quality first has been skillfully com-bined with advanced facilities and efficient operations resulting in more attractive prices and salable value than can be found elsewhere in the realm of fine furniture. KINDEL FURNITURE COMPANY Qrand %apids, ^Michigan SHOWROOMS: 6TH FLOOR, KEELER BUILDING We appreciate mentioning you saw this in FINE FURNITURE 12 FINE FURNITURE The Bedroom Promotion Group Dealer: West Michigan West Michigan will introduce at the May Market a group of 25 mahogany bedroom pieces from 18 th Century sources -which are the answer to the promotion man-ager's prayer. Smoothly designed and tradi-tionally sound, they are the out-come of a long period of creative planning to incorporate the specific sales-appeal features stressed by important retailers who came to us and outlined their need for this group. This is an engineering-built group, with every step of the manufacturing process projected and carefully analyzed to elim- WEST MICHIGAN FURNITURE COMPANY OF HOLLAND Largest Exclusive Bedroom Display in Grand Kapids Market Waters-Klingman Building We appreciate nuati'jning you saw this in FIXE FURNITURE f o r M A Y , 1 9 3 S 13 demanded — Built to their Specifications will be the hot spot -it the May Market inate superfluous motion in construction and valueless details that add to the cost. As a result, there emerges precision-built furni-ture which adheres to quality standards and permits plus-values. Twenty-five flexible pieces capable of a dozen effective combinations, in the price brackets where you make your promotional play. A clean, compelling group with which you can go places. Packed with eye-value and consumer appeal. It will sweeten your bed-room department and provide a source of powerful promotions. Make no commitments in bedroom furni-ture, until you have a look at us in May, and see how close we've come to what you told us you wanted. ft'e appreciate mentioning you saw this in FINE FURNITURE 14 FINE FURNITURE it. The modern wall grouping at the top of the page is manufactured by Imperial Furniture Co., Grand Rapids. The exquisite Hurawood desk. No. 831, is made by the same concern. It has nine drawers, 23"x42" top. Displayed at the factory showrooms. The Victorian chair. No. 1350, is by Charlotte Chair Co., Charlotte, Mich., exhibited in Fine Arts Bldg. What's Going On at the May Market By ROD MACKENZIE Editor, FINE FURNITURE LAST year it was estimated that over 300 million dollars' worth of furni-ture was produced in the United States. This represented a gain of approxi-mately 33^3% over 1934, and according to statistics released by the United States Department of Commerce well over 400 million dollars' worth of house-hold merchandise will be manufactured this year. The all-time record year was 1927 when the production peak was attained with a total volume of 550 million dollars. Whether this latter mark will ever be reached again is debatable, due to the fact that many of the concerns producing furniture in 1927 have passed out of the manufacturing picture. However, 400 million dollars worth of furniture represents a lot of beds, tables, chairs and whatever you make and sell for Johnny Q. Public's home. If the estima-tion approaches within shouting distance of this figure a large majority of the factories will be operating full time and dealers will be increasing their turn-over percentages. Reasons • On page 28 of this issue is a story of a modern model house. Similar promotions in addition to rumblings of a building boom of important magnitude, plus a steady increase in the filing of marriage licenses, substantiate the prophecy of an increase in the sale of homefurnishings for 1936 over that of 1935. Then there's the much-maligned and disputed veterans' bonus, releasing its millions of dollars. And finally, the tragic flood situation will be turned into volume through an enormous replacement market. It has been recalled that following the floods in Ohio and surrounding districts in 1913 a tremendous flow of business resulted. Without being pollyannish, the 1936 totals and profits should compensate for some of the dis-couraging figures of the past few years. Prognosticating the style trend of a furniture market is a dangerous pastime. And in quiet moments we doubt its use-fulness. But after talking with numerous manufacturers and imbibing their enthusiasm for certain new suites, loitering over a designer's drafting board and discussing moulding, hardware and finishing trends with supply men, one becomes imbued with the spirit of furniture history in the making. And actually, markets are just that. Wander through the advertising pages of old issues of your business papers illustrating "new market showings." Here you will get a panorama of furniture styles. i o r M A Y , 1 9 3 6 15 1936 Renaissance • But now, another market is about to open. And although some may doubt, a renaissance is in motion. Eighteenth century furniture is being re-born. The pendulum of the inevitable cycle is swinging, swinging slowly, but certainly toward traditional furniture. This does not necessarily imply the abolition or complete extinction of our bitterly fought for contemporary concepts. But it does illumi-nate the fact that we went too rapidly toward the new mode. Modem slowing up • Against the January 1936 market when some manufacturers went 100% modern, others not much less and practically every line boasted at least "one new modern piece," visitors to the May market, particularly in Grand Rapids, will discover what we mean by "1936 Renaissance." One Grand Rapids manufacturer questioned about his modern showing for May said: "I have withdrawn every piece of modern. In some instances I have replaced these items with reproductions." Which may be a trifle strong as he later confessed. "That does not mean that I'll never make modern pieces again. But the demand for modern is not as strong as it was, and I want to see what the consumer reaction is going to be." Estimating the strength of modern is difficult, but we do not believe that such statements as the foregoing forecast the doom of this type of merchandise. In fact it is our humble opinion that modern is here to stay, albeit not in its present form. And further, we venture the guess that furniture of this type will eventually establish itself in two price ranges—quality merchan-dise and low-priced production furniture. The price range between the two levels will be increased consid-erably, adding a larger margin of profit to the manu-facturers of the quality product as their modern in-terpretations assume a more definite character. Upholstery Leads • The one element in the furni-ture manufacturing industry apparently destined to carry the banner for modernism, for the present at least, is upholstered merchandise. One upholstery manufacturer when queried concerning the percentage of modern in his line admitted 30% or better. "And it is increasing constantly," he added. According to reports this is not high, but it indicates the trend. Much of the support for the modern movement in the upholstery end of the business can be traced to the fabric concerns manufacturing upholstery coverings. Coverings are keynoted to comply with prevailing dec-orative trends and as interior decoration is still strongly contemporary, manufacturers of upholstery must fol-low suit. Even in the Eighteenth Century merchandise a touch of modern will be tolerated in chair coverings. One of the important activities in the Grand Rapids This authentic oak interior and iurnishings produced by Grand Rapids Bookcase & Chair Co., Hastings, Mich., known for many years for its superb craftsmanship and fidelity of design. Showrooms in the Keeler Bldg. 16 FINE FURNITURE market is the increased number of representative up-holstered lines exhibited. Never considered a price market, Grand Rapids exhibitors of this type of mer-chandise have now established for themselves a definite place in this field. Design, style, construction and price are available in a wide variety of ranges. Chinese Chippendale living room by the Colonial Mfg. Co., Zeeland. Mich., shown in the Keeler Bldg. Dutch Woodcrait Shops. Zeeland. Mich., manufacture the mahogany drum table. No. 114, 36" top, shown in the Waters-Klingman Bldg. Compared to 1929 • Reports from Grand Rapids exhibiting manufacturers indicate that the May market will attract more furniture buyers than any similar mid-season market since 1929. There are several factors responsible for this prediction. Probably the outstand-ing one is the reopening of Berkey & Gay Furniture Co. The revival of this three-quarters of a century old concern, with its world-wide reputation, is of indis-putable significance and its past contributions to fur-niture market history are among the cherished tradi-tions of the furniture exposition. In the southeast section of the former No. 1 plant, visiting buyers will find a completely redecorated showroom. Grapevine reports give promise that the premier showing of the new line will embrace a comprehensive, diversified and representative selection of patterns and styles and price ranges that will be commensurate with current de-mands. Berkey & Gay officials report definite expres-sions from approximately 400 dealers indicating their intention of attending the reopening of the line. It is therefore estimated that the Grand Rapids market attendance will reach about SSO registrations. Special Exhibits • Other inducements to attend Grand Rapids include displays of the Grand Rapids Furniture Makers Guild, whose officials report that an unusually large number of new patterns (for a pre-season market) have been developed. Another interesting exhibition of more than usual merchandising interest is the coordinated grouping Tho Adam interpretation by the Grand Rapids Chair Co. of the dining room ensemble. No. 937, is made of Cuban and Honduran mahogany, priced at S716 for ten pieces and S508 for eight. The lino is shown at the factory showroom. d i ' \ i . - | i | 1 1 : i \ k r i i i \ \ i - i n - : . • • i n - i 1 i l i t - : • • •"• • t i i • • -• ..:••!•_: c : - ••' i . •••,!'••• i . i i i i n i n 1 i n t i n - ^ i •: • • - 1 : \ . l ' : n I A '; : . i •: i : i ! . i - n e w | !-• ._•: : i i n ; . - v i - i - \ h i i - l l i " . " I1 \ : i n u n - ( • \ \ ! i ! i i \ • • ! . , ! • > I" . i r n " - : i i - ( • • . ; . ' i i l l i c l ! : i i . i - - H i ' - ' ! ; I ' . i C ' . - ' n i 1 - . I i n . - . \\ f l u - ! ' i i ; - - ^ n - . i i i ' i i ; ' . i > ! : i c \ i j , : . n ; I ' ' • : ] • • • : . i i ' : . • ; n i i - \ i i ! i ' i i :• - v . i - n • : • > ! • -\ I i i ^ . - i v i i ' I , 1 . : « - • s i . « . i - I 1 >• ; I I I I i 1 1 ' - ! i r . i l : , r '•. i : . , - ! 1 I - I " i l n - i l v i - - - n i M i . i i i . i . i •! i - i - l l u - , . - i ••!' m ; < u i i ( \ | i r ! t i - . \ { . i f ' K - f w i l l c : . r i i - i i . i i " ' . ' ; i n 1 ' . ' ! - ' « • : > . • < . ! p i c a - , \ \ i i k ! i n . - :\^ ;• c l i n i i i " . i-r•• • 1 1 • M I U ! I M 1 . . ' • • •• • • : i •_• !"• • . r ; n i c l 1 5 ; i k < . • r l i m / i - i - i . i n - . ' l i - i f K . H ' - - . [• ^ i ! i '• i i '•• : ' i - i " ' i i . i \ | i i : ; i : i \ | • . T i u i ] i n : . W i - i ' i - : " I r - ••.•••• "> • i ^ i - i a ! I ' . ' - i 1 . Ti' m •! - f i - ! " i l i . ' i k i - r . !•'••:• ".. n y V I - M I " - i l i i - i - \ | M I I - ' M - -:•••.'. ! • • • • • - >•' '•' I u . i - I 1 i r r i i i p v (. • •. \ \ i - : i " ;; i '•! ' . : r r - | • •• i i '! c t • • : 1 1 R . | i i ' - l i i M r k c - l . | i n - • I i - - i : n - e l ; . i ' l ".•"''. ; M - • • ! • > . t ! ! . . - • • • : - • • • I J i - l : . i ! " ! i M : - I i 1 ; r - « i • r . I M ; i : i n I ) I C - - _ - J I - ;•. - i i ' . ' i l ' V - K M " I n V M i ! I ' . l - M - i • • I . - : i . l i ' l i f i t l • •' " ' ! - •_•! l - : i - \ l ' i i ' - . S i i i i " ' 1 l i i 1 <•'< • n i ; • i i • i i ( - p !•' ' . ' - . i 1 ' i - ' - 1 •_•.. i • ."-':• I • € -- D ' i ' : . 1 ! ' I - ; : - J - C T - ' I L : I ! 1 \ - r . j - ' " i " \ ' - > • < . ! '! i - h : K " " l i - _ ••"' I ' 1 i - i ' : i - ! : : . - . : i i i J i I - r . - 1 - : ' ; . i > i i ] ! : i - • . > ' ; • | ) i i - . - . - i - . ' !- ' " • : ( : : . ' i i ' - : i . - . : l i ; l ' : \ . . ' . : d : • • - 1 "!.- i " • \ . ". i - ' i ••'.••• ' •- -\- • . . . . . . . . . . . . • , ; . • . „ ; . „ ;• . i , . . . : i . . . . West Michigan Furniture Co., Holland, Mich-produced the vanity. No. 869. at the top of column. West Michigan's extensive line is dis-played in the Watcrs-Klingman Bldg. The Hep-plewhitc sideboard. No. 84, by Dutch Woodcraft Shops, is done in mahogany and satinwood. The lower sideboard. No. 1884, is by Rockford Chair & Furniture Co., Rockford, 111. It is done in mahogany, walnut or aspen with birch, priced «: S288.S0, ten pieces, and SI 94.50 for eight. The l:nc is shown in Watcrs-Klingman Bldg. Groen-lf- pr-Vnnce Furniture Co., Grand Rapids, displays iheir lino of quality merchandise in the Kcolpr Bldcj. The dresser. No. 880 last piece in column, is made cf ••crtinwood. amaranth bandings, mar-qut- try. gold mirrors n:i:iq::e ormolu mounts. 18 FINE FURNITURE Values Increased • But back to the Renaissance of 1936. This revival of Georgian periods such as Adam, Chippendale, Sheraton and Hepplewhite, is the result, as we said before, of a too rapid swing to modern. With an upward trend of prices and with increased interest on the part of the consumer for home furnishing goods, there is a manifestation by the fur-niture manufacturer to build better merchandise. In contrast to the procedure in force not so long ago of removing everything except the parts actually essen-tial to a piece of furniture, in order to reduce the cost, the reverse is true today. In place of price increases manufacturers appear to be desirous of giving increased values, and rather than eliminating ornament, designers have been instructed to add mouldings and carvings. This revival of 18th Century adaptations is even including Louis XV styles, a furniture period repre-sentative of an area of affluence. It is not improbable that the return of these beautiful furniture fashions forecasts a return of prosperity to this country and re-establishes the fact that the home furnishing industry is a barometer of the economic condition of the country. Prices • The flood situation has furnished cause for concern to buyers of lumber and glass materials. The supply of mirrors, used so profusely in modern furni-ture, is reported to be considerably short of the de-mand, due to the ravages of the recent flood. A similar situation exists in the enormous supply of seasoned hardwoods that have been saturated by overflowing rivers. Before this material can be reseasoned, a lum-ber shortage is almost inevitable. Consequently the furniture buyers anticipating a price rise are expected to place commitments at the May market that ordi-narily would not be given until the summer exhibitions. The all mahogany 18th Century cabinet. No. 110, is by the Dutch Woodcraft Shops. Top 15"x22" and 25" high. The oval, modern kneehole desk. No. 42, is selected irom the line oi the Bay View Furniture Co., Holland, Mich. Top 50" x 24", walnut veneered, priced $65. Modem occasional book stand by Imperial Furniture Co. and chair by the Schoonbeck Co., Grand Rapids. Both displayed at Imperial factory show-rooms. Tripod table. No. 960, made by the Fine Arts Furni-ture Co., Grand Rapids. Top 20" x 20", height 26", leather top. This piece is a reproduction, priced at $17. Shown in the Waters-Klingman Bldg. I; idid - •• • • . , . •Mo1 The modern chair. No. 1950, at the left is by the Charlotte Chair Co., shown in that con-cern's display in the Fine Arts Bldg. The Sheraton secretary. No. 880, is by Bay View- Furniture Co., Holland, Mich., displayed in the American Furniture Mart. Mahogany or walnut veneers, solid writing board, height 77", base 19" x 33", priced at $53. The Chip-pendale cocktail table. No. 2004, mahogany, is by the Fine Arts Furniture Co., displayed in the Waters-Klingman Bldg. Top 20"x36", height 16", price $29. The modern cocktail table. No. 60, is manufactured by Charles R. Sligh Co., Holland, Mich., whose display is in the Waters-Klingman Bldg. Top 36" x 18", height 17". The contemporary desk. No. 2043, is made by the same concern. Top 50" x 25". At the left is a bedroom ensemble by West Michigan Furniture Co., Holland, Mich., No. 880, genuine mahogany, priced 3 pieces $184. Exhibited in the Waters-Klingman Bldg. The office group at the bottom is by the Gunn Furniture Co., Grand Rapids. 20 FINE FURNITURE listed RETAILING TIPS -Room Outfit $17" 3 11,.,, Employees' month at Shan-non's, Tulsa, Oklct., promoted through the use of pictures and statements by the sales iorce in conjunction with regu-lar advertising, has proved a success during the nine years it has been employed. Employees' Month FOR nine consecutive years Shan-non's Furniture Store, Tulsa, Okla., has held an employees' month during January. It is always a suc-cessful promotion. Advertising this year consisted simply in running a picture of one of the store's employees along with the regular advertising, playing up a brief sales statement by the em-ployee. "The purpose of such promotion," states C. J. Caldwell, advertising manager, "is simply to call the at-tention of friends of our salesmen to the fact that they are associated with the store. "We have found that where a proprietor's personal appeal to his friends in a store's advertising will have little noticeable effect, the occasional appeal of an employee will have just the opposite result." Each employee was given a turn, when the week's sales were known as "his week," and the article of which he made a specialty was given play. Generally, however, no single article was pushed above others, although a group outfit, in-cluding a three-room set, sold ex-tremely well. Since the policy of the Tulsa store has been to avoid all special inducement sales, em-ployees' month was limited to the single personal appeal. The advertising copy contained such leaders as: "Lon A. Beddoe says: Aside from selling furniture my chief hobby is playing golf and I like to compare poor kitchen ranges with poor golf clubs, for no matter how hard you try, the ball will not carry where you want it to; thus a poor range ruins that din-ner with which you are trying so hard to make a good impression. I am happy to let all my friends know that I am home from the furniture market with many new ideas, and I am only wait-ing for an opportunity of being of serv-ice to you." One of the unusual revelations of Shannon's employees' month this year was the fact that one of its youngest salesmen, newest in point of service, drew the heaviest re-sponse. Get-Acquainted-No-Cash A"GET-acquainted no-cash" plan which brings the customer into the store on regular weekly visits has been introduced by the Fred Davis Furniture Co., Denver, as one method of increasing store traffic. The basis of the plan is the selec-tion of a demand item—with a new offer every week or two—purchase-able only on weekly credit terms. Some of the items used are lawn-mowers, china sets, bridge lamps, end tables, rugs and radios. The particular weekly demand item selected is advertised in the news-papers to the effect that the cus-tomer's presence and account is re-quested at the Fred Davis Furni-ture Co. with the weekly demand item as his means of introduction. Buying by proxy, for cash, C.O.D. orders, phone orders are not accept-able. The plan is to get the cus-tomer into the store. ''The item is offered to the cus-tomer on terms of $1 down and $1 a week," informs A. J. Gazin, credit manager. "This necessitates weekly visits from each customer and affords a personal contact that is one of the most valuable selling assets to the salesmen and the credit department. It is valuable for the following reasons in their order of importance: (1) Sales re-sistance lowered by repeated visits to the store. (2) Customer notices stock and prices in each visit. (3')i Salesman has opportunity to an-alyze customer's needs and make necessary suggestions. Cash customers enter the store every day, buy a piece of furniture, pay for it and are gone. The sales-man has nothing to show for the sale except the customer's money, his name and address. "The credit customer, on the other hand," says Gazin, "during the regular weekly visits to the store, becomes known to most of the store personnel. The salesman greets him. Conversation ensues. The credit customer comes to enjoy visits to the store. "We try to get the cash customer who visits the store once or twice a year, as a credit customer. The main purpose is to arouse his in-terest in the store so he will come in because he wants to. The "no-cash" plan arouses his curiosity or maybe he has a definite need for the de-mand item advertised. Once he is inside the store his sales resistance is lowered by the salesmen them-selves and the displays of stock." i f o r M A Y , 1 9 3 6 21 CLEARING HCUSE An odds and ends outlet. Start summer program in spring with saleable leader. Clearing House rT~lHREE merchandising problems 1 were solved by the establish-ment of a "clearing house" for the Del-Teet Furniture Co., Denver, Colo. First, an outlet for odds and ends that sells this merchandise with a minimum loss. Bargain hunters are attracted where regular mark-downs will not produce results. Secondly, a spot is provided for "saleing" cer-tain items without making it neces-sary to promote an entire group on the price appeal. Thirdly, a corner of the store is put to work that was. formerly of no value from a sales volume standpoint. A nook between the first and sec-ond floors was picked for the "clear-ing house." Here can be found mer-chandise that failed to sell, the re-mainder of a large shipment or shopworn merchandise. The orig-inal and new price are prominently posted, illustrating the saving. The "clearing house" is advertised in window cards as well as by store posters. Summer in Spring ENET Furniture Co., Tulsa, Okla., is developing a summer furniture program that promises success. It is based on two prin-ciples— an early start and a sale-able item as a leader. The plan was worked out by John Cloud, manager, who employed the promo-tion successfully in the sale of more than 400 gliders in a Dallas, Texas, store during the 193S summer sea-son. Cloud uses a glider at a single price and a metal folding refresh-ment table as the key to his sum-mer campaign. "Too many stores postpone their seasonal promotions until too late to do much good," claims Cloud. "This type of mer-chandise should be promoted in early spring advertising." The glider and table are featured in all advertising and spotlighted in window displays. Fabrics for glider coverings are played conspicuously. Another item of importance is the selection of a popular priced glider —$19.95— for the event. The advantages of such a scheme are a concentration on one article with considerable saving by cutting down on the number of patterns, the elimination of customer-confu-sion. In addition to the sale of gliders and refreshment tables other outdoor furniture receives a good play. Fibber, We're Surprised RAND Rapids, to the furniture man, means only one place, but to Fibber McGee, selected world's champion liar this year by the Burlington Liars' Club, it turn-ed out to be quite a different place when he took a flier at a job in the Whittle & Sawdust Furniture Co. during his coast to coast broadcast for a well known wax manufacturer early in February. Fibber didn't know that there is a Grand Rapids, Michigan, Ohio, Minnesota and North Dakota and as a result ended up in Grand Rap-ids, Wis. What the script writer didn't know was that the Wisconsin city changed its name to Wisconsin Rapids several years ago. Down Payment Bonus WE found salesmen anxious to cooperate with us when we cut them in on the profits to be gained by increasing the down pay-ments on washers," said A. B. Piercy, manager of the household appliance department, Hoosier Fur-niture Co., Indianapolis, Ind. The company sells its lowest priced washers for $5 cash, $5 per month. Salesmen were offered a bonus of $1 cash and SO cents monthly for two months if they would obtain $6 cash and $6 a month. Getting $8 down and $8 per month on an appliance formerly sold at $6 cash and $6 per month brought the salesmen $1.25 in cash and 75 cents per month for two months. If they obtained $10 cash and $10 payments from the sale of the next higher priced washing machines they were allowed $1.50 in cash and $1 monthly for two months. The salesman didn't receive credit for the special monthly bonus unless the payment was made within three days from the date due. The cam-paign encouraged prompt payments. FIBBER <S MOLLY McGEE . . . N. B. C. stars who learned about Grand Rapids. 22 FINE FURNITURE RADIO SALES CLOSED IN STORE By CHARLES N. TUNNELL T H E Hart Furniture Co., Dallas, Texas, has no prob- _L lems in handling outside radio salesmen, for no such salesmen are employed, even though this firm, is one of the largest retailers of radios in the entire South. With an annual volume of approximately 2000 radios for the past five years, all sales have been made within the store. Paul R. Berry is in charge of this radio department. There are no other special radio salesmen in the store except that furniture salesmen sell radios when they have a prospect. As this firm does not go to the prospects' homes to make demonstrations and sales, the reverse plan is employed—that of bringing pros-pects to the store. Newspaper and other forms of ad-vertising are used constantly. In most instances the radio copy is run in connection with a general furni-ture advertisement. But at other times, a special radio ad is run separately. Berry explained: "We advertise both our low priced units and the high priced ones. We generally feature one radio, then include various other units in the ad. We have approximately SO sets on the floor at all times that are hooked up ready for demonstra-tion. These sets range in price from #18 to $250. We demonstrate to every prospect that $25 will buy only half as much as $50, and that tone and volume can only be attained by paying a reasonable price for a unit. As a result of this policy, Hart's sets stay sold. Repossessions are less than 2%. About 75% of the sales are for all-wave sets. Average unit sale is $65." Hart's advertise radios at $1 weekly—but this does not mean that the firm accepts a $1 down payment. •v: Above—International Radio Corp., Ann Arbor, Mich., Kadette 66, walnut, six tube, two bands, 13%" long, 9" high, 6" deep, $19.95 list. Below— (small unit) Kadette 400 (battery), completely portable weighing 25 pounds, two distinct tuning ranges cover standard and short wave. Kadette 77, straight grain and burl walnut, seven tube, all world long and short wave, $26.95 list. A minimum payment of 10% is required, and in many instances the sale is cash or a larger down payment. The $1 weekly installment plan applies only to radios selling for less than $50. No radio install-ments extend for more than 12 months. The floor location of this radio department has a great deal to do with its volume of sales. The radio section is located on the first floor of the store, to one side of the cashier's window where all bills are paid. Many midgets are sold but most of these sales are now being made to customers who have better sets for the home and want the small sets for an upstairs room or a bedroom. On the other hand many of the better type models are selling to customers who bought midgets a year or two ago. They were pressed for money at that time, but now with some improvement in income, they are placing the midget in a bedroom and buying a console set for larger rooms in the home. "Some dealers quit selling radios when frost leaves the ground," said Berry, "but our overhead does not stop with summer. Neither does our radio sales. October to Christmas is our best season, but we sell radios every month of the year. We advertise con-sistently during the summer months and close many sales during that season." This radio retailer has no trouble in handling used radios. "An allowance of $12.50 to $15 is made on most good radio sales for trade-in," says Berry, "if the unit we are selling retails for more than $50. We accept no trade-ins for sets under $50. A $15 radio can be reconditioned and sold for $29.95. A better mark-up is averaged on used sets than on new units. Profit on a new radio is never permitted to be tied up entirely in a used set. However, on a sale of a new set at $150, $20 may be allowed on a very good trade-in." Hart's employ one exclusive radio service man. This man made 3030 service calls in 1933 and his 1935 average surpassed this number. The firm charges $1.50 minimum for service calls. Supplementing this service-man's efforts is another employe who installs radios and takes care of service calls that cannot be handled promptly by the regular man. l o r MAY, 1936 23 SHOWMANSHIP SELLS APPLIANCES Dramatizing Kitchen ATHEATRICAL presentation of a model kitchen, with a qual-ity price gas range as the "star," uncovered a profitable market for the Denver Dry Goods Co. The store started "cold" on the promotion as formerly the house furnishings department placed no emphasis on ranges. In adding the new $112.50 line, P. Weill, buyer, had a stage constructed to demon-strate the effectiveness of the new line. Over SO sales resulted. Cooking done on the stage by a local expert gave prospects actual food-results during part of each day of the promotion. In conclud-ing sales, Weill found that women proved more effective than men. "They talk the same language as To dramatize this attitude toward appliance merchandising the Grun-baum appliance division held a three-day "Modern Kitchen Show" tied in with a $1000 prize promo-tion. The show was staged in the appliance section of the store. More than 1500 women attended daily and a supplementary microphone was installed on the first floor where the overflow crowd heard the speakers and 67 pressure cookers were sold in two days. The show was packed with talks and demonstrations by local econ-omists and authorities. A special speaker and demonstrator was Rene Chauveau, instruction chef of an important railroad. Every section of the appliance division came in for stage attention. The washer unit, for example, was , - ' • • > » publicized by demonstrations on how to wash difficult pieces, the general procedure to be followed for best results in starching, stain removal, etc. Talks and demonstra-tions on cake making, bread mak-ing, the preparation of unusual dishes, dramatized the range unit; similarly, a demonstration on refrig-erator- prepared foods and special-ties dramatized the refrigeration section. "But our aim throughout the entire show," emphasized N. R. A'lello, appliance manager, "was to make this more than a cooking dem-onstration. All of our efforts were funneled down to one fine point— that of selling the modern kitchen —which means that we sought to dramatize the part that modern home appliances play in easier, bet-ter and more economical house-keeping." The prize contest conducted in conjunction with the "show" attests to the drawing power of the event with 387 women competing for the washing machine and the ironer offered for the two best letters on the subjects, "Why I Want an Ironer," "Why I Want a Washer." A total of 750 women brought their cakes for entry in the cake baking contest competing for merchandise prizes such as ranges, refrigerators, radios, and 200 women competed for the prizes, similarly large, offered in the bread baking contest. the customer; as a result I find that as far as gas ranges go, a 'one woman to another' is the best sell-ing combination." Further promotion on introducing a new line included main floor aisle displays and a department display against the elevators. Playing up of the unusual construction was made the basis of the display plan. Culinary Competition HPHE Grunbaum Bros. Furniture _L Co., Seattle, aims to have every member of their staff sell home ap-pliances and think in terms of sell-ing the modern kitchen with the idea that the customer viewpoint is the most important factor in con-nection with any appliance. Denver Dry Goods Co. kitchen goes theatrical. M-11* ovet iifty S112.S0 ranges. Cal: h'&.'mg. lelto:-writing appliance tb chaw over 15QQ women, sells 67 pressure cookers in two days. 24 FINE FURNITURE Refrigerator Obsolescense WE no longer accept the state-ment, 'We have an electric refrigerator' as the death knell of a sale," says A. L. George, manager, Rusk Furniture Store, Terre Haute, Ind. "We find out how old the machine is; if it's more than five years old, we talk replacement. During the past year we made 17 replacement sales. "We made a survey of Terre Haute and found that the satura-tion percentage was high. But elec-tric refrigerators have been well merchandised in this territory. We did our share. There are now pos-sibilities on replacement sales. The older refrigerators in use need con-siderable repairs. Housewives are agreeable at times to suggestions to replace their old machines with new units instead of paying for expen-sive repairs. "Then, too, the newer models are decidedly more convenient and at-tractive. Electric refrigerators do not last forever any more than washing machines and irons, so re-placement sales are a factor to be reckoned with." Using the User p E value of "Using the User" X in making sales was conclusively demonstrated by the George P. Pal-mer Co., refrigerator dealers at West Chester, Pa. This company started selling General Electric re-frigerators in 1928, during the first year installing 79 refrigerators. Sales during ensuing years were corre-spondingly good, but the Palmer Co. wanted to do something to make sales leap. The Palmer Co. worked out an idea. The plan was to send a printed questionnaire, with an individually typed letter, to each of the 79 original purchasers of refrigerators, people who had owned a General Electric for seven years or more. The cost, including printing of the questionnaire, stamps and stenographer's time, was only $12.50. In the letter the refrigerator user Mas asked a number of questions: How many times the refrigerator has been out of service, how many service calls were necessary, the monthly current charge for opera-tion of the appliance and whether or not the performance of the re-frigerator had lived up to the claims made for it. The user was asked to be frank, "brutal" if necessary, in replying. The letter also asked per-mission to use the user's name in local sales endeavor. Three days after the 79 letters had been sent out 50% of the users had replied. Within two weeks 52 replies had been received. The total service expense for the 52 units was $21.25. The replies to the question-naires had the best sales argument for use on prospects. The summary of the questionnaires was placed upon a large window placard. It was used in newspaper advertising. Every prospect knew one or more of those users personally. The method of using the user is a natural one for closing sales. The idea, naturally, is best adapted to small communities. Home Show Prospects T A. PALMER, Palmer Furni- J_i. ture Co., Fort Wayne, Ind., finds that exhibiting at a yearly Home Show in his city many pros-pects for furniture are obtained. At the same time a worthwhile educa-tional program can be conducted on quality furniture. '"The advantage of a show of this kind lies in the fact that visitors have plenty of time to inquire con-cerning various products without feeling obliged to buy," said Pal-mer. "Often people are interested in a certain piece of furniture but do not come into a furniture store to inquire about it because they are not quite ready to buy and do not like to walk out without making a purchase. "However, at a home or furniture show it is different. People know that such shows are staged mostly for educational purposes and feel free to ask many questions. "Such a cooperative show helps build up a fine prospect list that can be cashed in on later. It gives an idea as to the general status of the prospects, what items they are in-terested in and what points they like to have explained in detail. You answer more questions at the aver-age home show booth than in your store." Range Costs Nothing '"THROUGH the use of a pay-for- J_ itself credit plan in the promo-tion of new combination ranges, Thompson Furniture Co., Law-renceville, 111., produced a 33% in-crease in sales. They also stepped up sales from the $129.50 to $169.50 ranges with a majority of customers. "We explain that by using our 18-month credit plan the lower price range will save in fuel its small monthly payments," said Leonard Mills, homeware buyer. "The bet-ter range will not quite pay for it-self in 18 months, but most cus-tomers will buy the larger stove due to the credit arrangement." Definite figures are used to illus-trate the saving. The customer's gas range is taken in as the first payment, leaving $6.40 to $6.60 as the monthly payment for the smaller range. The actual savings are listed as follows: 1. Cutting fuel costs in the fur-nace or heating plant. During the spring and autumn heat from the combination range will be sufficient to avoid starting the heating plant. At least two tons of coal, or the equivalent in gas or oil, can be saved in this way. 2. More perfect combustion in the new gas burners, plus insula-tion and heat saving devices, save from one to two dollars on the gas bill of the average household. 3. Using the coal range means an additional saving in gas, varying according to the season. Add up the savings and compare total with the small monthly pay-ment. With all the seasons repre-sented in the cost-cutting picture, the 18-month plan of paying for it-self has produced a definite increase in business. Open Air Ironing OPEN air ironing demonstrations are the chief source of leads for ironer sales at Horton's furni-ture, Santa Ana, Cal. The demon-strations are conducted just outside the store door in the vestibule. Here complete facilities are at hand, including a machine, several chairs for garnering prospects from passersby, racks for hanging fin-ished work, etc. The position is ideally suited for the demonstration of appliances, Horton points out. Use of the vestibule in this fashion gives the store an extra window and one more valuable than enclosures because women who are really in-terested will stop, sit down and watch the demonstration. Although the demonstration is conducted by a woman, a salesman is at hand just inside the door. At a nod from the demonstrator he can exit and lead the prospect inside for the conclusion of the deal. f o r MAY, 1 9 3 6 25 U-E PORTED TO "FINE FUP-NITUP-E" WITHIN THE PAST TWO MONTHS-Harrv "Pat CROWE Al THE LAST AUPKET •PAT" PANICKED THB F»^g ^ "FROLICS" WITH HIS K B°SS (iKIP JT.'j FIDDLE HOW OF THE HEW FlNDLAy- \ ^ CBOWE - • x ^ Co. OF COLUMBUS. OHIO- IP you PLEASE MISTEP-PRESIDENT. AtMBASSADORS AT LAP-OE FO{i- THE PUE.NITUP-E PRESIDENT, CHAP-LES C . OF HOLLAND. AND DAVIS 6ENNETT FINE FURNITURE FAMILIAR DESIGNS, INTERPRETED By F A M O U S DESIGNERS ^American Colonial INTERPRETING traditional furniture and adapting X it to commercial purposes, correctly, entails more than a cursory knowledge of the fundamentals of furni-ture design. Where to go for ideas and how to recognize them when found is an art developed only through years of association with furniture history. As an aid to the furtherance of good furniture design and knowledge of what makes it so, FINE FURNITURE inaugurates this department, conducted by designers, successful commercially and having a background that entitles them to discuss authoritatively, a subject of interest to the entire furniture industry. Where do designers get their ideas? A natural, fre-quent and in some cases, embarrassing, question. Frank C. Lee, in this month's Sketch Book, demon-strates how a commercial piece is developed. Having in mind an adaptation of American Colonial, based on Georgian influence, he thumbed through a copy of Wallace' Nutting's Furniture Treasury. Coming upon a mirror that struck his fancy, he saw possibili-ties of developing a commercial suite. The sketch in the left hand corner of the opposite page is a copy from the book — a mirror produced about 1775, with wire wheat ears above the urn which was a feature of Hepplewhite's period and incorporating beaded dec-oration. Now for the transition to commercialism. In the first place the proportion of the pediment on the original mirror is out of scale for current use. It must be reduced in height and altered in silhoutte. The expensive wire wheat ears are replaced with wood carving, as is the gold bead on the face. So much for the mirror. The cabriole leg in the right hand corner is a beauti-ful specimen of Chippendale carving, taken from an-other of Nutting's books. Examination of the exquisite detail on the knee and comparison with the leg on the finished sketch illustrates the modification necessary in reducing genuine motifs to modern production methods and current price trends. The slightly rounded corner is also a deviation from honest Chippendale in favor of commercialism. The acute angle of the purer style is prohibited by production costs. The characteristic claw and ball foot is taken from a Philadelphia low boy, also in Nutting's vol. III. An interesting bit of lore concerning the bracket is that such an addition enhanced the piece it adorned two and often three times its value. Thus we have here assembled several characteristic motifs, indirectly related, and consolidated them into a harmonious single unit. The style is American Colonial, Georgian influence, the wood mahogany and the price — possible in the medium price bracket. HIS DRAWING BOARD HAD WHEELS T"1 HERE'S something incongruous J_ about a 6 foot 3 inch, 210 pound man making his livlihood pushing a pencil around. Yet some of the most colorful, capable, practical artists we've known have been two-fisted he-men. And speaking of color, Frank C. Lee has crowded more than the average man's allot-ment into his life. Following an architecural training at Pratt Insti-tute, Brooklyn, he became a draughtsman in W. & J. Sloane's, New York, designing department, from where Uncle Same recruited him for service in an Ammunition train in France. Between liason duty with the French and American armies, action in the Meuse-Argonne drive, plus activity in the intelli-gence department, his military career was quite complete. So he hurried back to his drawing board at Sloane's. Then a fling with Mar-shall- Field's, designing furniture for U. S. shipping board fleet. Proxim-ity with the sea stirred his wander-lust and he landed in Waring & Gillow's, London, and to date holds the rating of being the only Ameri-can born designer ever to have worked in those famous studios. Thence to Madrid, Spain, and for two years directed the decorating of Ducal estates for Waring & Gil-lows. Berkey & Gay, U. S. _ A., beckoned and in 1922 Frank joined the staff, for nine years. Then followed Landstrom Furniture Corp. and finally a free lance career. Frank is well represented in the new B. & G. line. He is firmly convinced that the taste of the average consumer is slowly but surely improving. His professional aim is to design fast-selling furniture, as beautiful as possible and within the price range of the average consumer. Despite his years-spent-in-Europe background, Frank's memories run to days with old Sloane kindred souls, Millington, Hoffmann, Koster and others, gathered around a "red ink" table d'hote 35 cent dinner. Frank enjoys flying, raises Scotch FRANK C. LEE . . . enjoys "red ink" dinners. terriers, gets a laugh out of the ex-pression "Now what we want is something cheap with a lot of kick in it," and his favorite writing is "Enclosed find check."-THE EDITOR. f o r MAY, 1936 27 ; f» c *. „' u. T v ^ -'V : -: ' \ : -. , 111 / - r: r r » . - , . * « Utilitarian and colorful, thought-fully planned drawer and cup-board space, the Wonder House kitchen is envied by visiting housewives. A Magic Chef stove and Electrolux refrigerator are in-cluded in the equipment. The kitchen-secretary is pictured on the opposite page, with its cook-book library, writing desk and telephone. Hastings Table Co. created the dining room group done in smoke gray with satin chrome finish, upholstered in mulberry satin. See opposite page. Carpathian elm burl, trimmed in pearl gray, this modern bedroom suite by Widdicomb Furniture Co. received visitors' plaudits. Corner of living room showing Chinese patterned, yellow mohair chair, by Mueller Furniture Co. This concern also made the velvet green corduroy davenport. At the bottom of the opposite page is the Wonder House in winter setting. WONDER HOUSE STIRS BUSINESS T7IRST presentation of modern X prefabricated houses for mass consumption occurred at the 1933 Chicago World's Fair. Building authorities forecast the erection of more than six million homes in the United States during the next ten years. A good percentage will be over-the-counter structures, off-springs of Chicago's exhibit, prov-ing that this type of dwelling has rapidly gained momentum and has captivated the imagination of poten-tial home-builders. An instance in point is the "All Gas Wonder House" built by the Grand Rapids Gas Light Co., the first dwelling of its type constructed in the United States showing recent developments in gas appliances for the home. Says Howard T. Fisher, president and chief archi-tect of General Houses, Inc., originators and pioneers of steel panel structures, "We have demonstrated that the prefabricated steel panel dwelling, efficiently plan-ned and economically built for the modern family, is an accomplished fact. . . . Owners are finding their steel houses superior because of the savings in fuel and other maintenance economies." All Gas Wonder House was a dual promotion. Built by the Gas Light Co., Herpolsheimer's department store assumed the responsibility of interior furnishings. Herpolsheimer's hold a Grand Rapids Furniture Makers Guild franchise. "The increasing demand for modern homes," says John Folkema, decorating chief at Herpolsheimer's, "is stimulating the production of modern furniture and this development will prove of special importance to Grand Rapids, long a home-owning city and a center of furniture style creation." Results • Questioned regarding the importance of such a promotion and its value to the store, Folkema answered, "Actual business resulting from the Wonder House is difficult to trace. That is, in dollars and cents. We do know that it has increased interest in home furnishing departments because customers in-quire about combinations similar to those exhibited in the Wonder House. Drapery combinations, floor cover-ings, bedspreads, upholstery coverings are requested." For 25 years Folkema has been assisting Herpol-sheimer's customers in dressing up their homes. Dec-orating jobs have been sold in Illinois, Pennsylvania, California, Montana and recently he received a com-munication from Florida. "This woman heard about the Wonder House and wanted information about it. . . " Stimulant • Interest is higher today in home-beautification than at any time during the past quar-ter century, claims furnisher Folkema, and he attrib-utes the increased interest to the development of modern. "It has definitely freshened the decorative viewpoint. Not that traditional furniture will be rele-gated to the attics and basements, but simply that the ' 4 • 30 FINE FURNITURE Herman Miller Furniture Co. supplied the utility cabinet, Ralph Morse Co. the upholstered chair and Pullman Couch Co. the studio couch for the den. Mahogany modern bedroom group by Johnson, Handley. Johnson Co., chaise lounge by Michigan Seating Co. Mirrored fireplace reflects twin chairs in frieze by Baker Companies, Inc., and acacia coffee table, satin chrome trimmed, by Widdicomb Furniture Co. new forms, colors and spirit of contemporary furnish-ings have intrigued the furnishing-conscious customer." When 7000 persons crowded through Wonder House the opening day (in near zero weather), daily num-bers, up to 1000 a day, continued to show interest and Herpolsheimer's furniture, drapery and floor covering departments showed substantial volume increases, Folkema and his staff commenced to feel that the many days and dollars spent on the promotion were not lost. Decoration • Pleasing, practical and predominately modern, the Wonder House justly rates the attention it has created. For those interested in color schemes, we present briefly the decorative treatment. Simple charm and a feeling of spaciousness affords a pleasant introduction in the reception hall. Black and cream linoleum, grey, white and silver striped wallpaper, lemon-yellow ceiling and yellow gauze cur-tains produce a sense of warmth. A Gilbert Rohde console table in East Indian Laurel faces the entrance. Two cocoa brown and two chalk white walls feature the living room. A rose-tinted mirrored fireplace, in-directly lighted from the mantel, is strikingly modern. Reeded copper andirons complement similar treatment in the mirror, affording classic relief. Chinese Chip-pendale influence enters in minor details, bamboo effect on window cornices and repeated bamboo pattern in the gauze curtains. An emerald green, velvet corduroy davenport is placed against a cocoa colored wall, a yellow mohair chair, a pair of twin chairs, covered in tete de negre frieze with eggshell fringe, a large coffee table in acacia wood trimmed with chrome and a fan-back chair covered in down pigskin, afford color accent. Startling at first is the effect attained in the dining room. Mulberry, silver gray, smoke gray and chalk white. Radical is the idea of matching the mulberry floor covering and ceiling. This is possible only in a room such as this, where one entire wall and half of another adjacent is composed of a solid bank of win-dows. Venetian blinds, drapery treatment and smart window boxes relieve what might have been a most severe effect. Lockweave (Bigelow Sanford) figured carpet throughout the house gives a personal touch, as it can be made to order. The furniture is finished smoke grey with satin chrome trim. Silver gray, walnut and coral accent trim the library smartly. Primarily a library, the studio couch and utility cabinet transform it into an extra bedroom, be-ing adjacent to the powder room with its tiled and enclosed shower bath and full cedar-lined closet. Two horizontally-striped peach and silver papered walls matched by two painted sea green surfaces, give an unusual effect in the master's bedroom. Shades are repeated in the rainbow treatment of the curtains. Mahogany, refined modern, completes the ensemble. Slate blue walls, white ceiling and woodwork, dark gray floor with silver gray and coral design, completes the color symphony of the guest room. Blue chintz curtains with huge white poppy design relieves the severity. The furniture is made of Carpathian elm burl trimmed in pearl gray. The kitchen is completely utilitarian and well lighted. A compact arrangement, U-shaped, permits the lining of three walls with major equipment. Formica is used for wall covering, painted tomato red, chromium strips covering the panel joints, relieved by cream enamel woodwork. An Electrolux refrigerator and Magic Chef stove complete the equipment. Thoughtful planning of drawer and cupboard space is evident. Obviously, the most commented-upon room in Wonder House. 31 THE T CUSTOMERS' VIEWPOINT We Buy 25% on Impulse By RUTH McINERNEY THE hand that rocks the cradle X rings the cash registers of the nation. We do 85 % of the buying, own 70% of the wealth and hold 65% of the savings accounts. Who is this New Woman? She's impulsive. We buy, 25 % or more, on impulse. No, don't take my word for it. The next time the women members of your family come home from a shopping tour, corner them diplomatically and ask: "Darling, did you plan to buy this and this and this when you started out from the house? Were they on your shopping list?" (Practice say-ing this beforehand because the right intonation is necessary. The lady might feel on the defensive, as she has every right to be.) But a frank reply will sound something like this: "I really didn't intend to buy that and that and that. But, you know, they looked so nice, and such a grand value— I couldn't resist." Impulse Item • Have you made full provision for the fact one-fourth of what we buy is because merchan-dise has been placed and priced attractively? Is the sales scene in your store set for impulse purchas-ing? There are plenty of items around a furniture store that are "naturals" in impulse buying — lamps, scatter rugs, small tables, magazine and knick-knack racks, pictures, lamp shades, bric-a-brac, etc. These are the things that add a great deal to a room for com-paratively little expenditure. They can give a room an entirely fresh personality at small cost. Home-makers are instinctively on the look-out for them. Now, why don't we purchase more of these important little acces-sories at furniture stores? Because they are frequently impulse pur-chases, and in order that the inn-pulse spirit perform unhampered, there must be free buying con-ditions. Open Door • Some stores still have the idea that the instant a customer crosses the threshold she automatically assumes a share of the overhead. Each shopper is ex-pected to play at least one note on the cash register. So we don't go "looking" in some furniture stores. We stay outside, looking in. And window shopping pays a merchant scant dividends without some action in the looking. We continue to patronize—do our looking—make most impulse pur-chases— in the stores where the Open Door policy prevails. "Come in out of the bad weather," advertises Marshall Field & Co. during the rainy season. "See our cheerful departments." More than a quarter of a cen-tury ago Selfridge startled London and the merchandising world by inaugurating such a policy in his store. People actually were not ex-pected to buy when they came in. Department and ten-cent stores fol-lowed suit. But the specialty stores have, for the most part, held out to this very day. Yet every merchant will readily admit that a customer in the store is worth three standing outside looking in. Every furniture store is a poten-tial homemakers' haven. Women go shopping once a day usually. The matter of food is the regular item. You'd expect to find few furnishing items in the shopping bag on the return trip. But look! Here we find a new rug for the bathroom— bought impulsively because the cus-tomer saw it offered in her favorite store as she walked without any deliberate buying intentions through the welcome aisles. The daily shopping map looks a great deal alike everywhere. The customer visits food stores, then de-partment and dime stores. The de-sire to "see what's new" is height-ened by the understood atmosphere of welcome, of freedom from buying obligations. Coaxing Trade • If the house-wives of your community do not include your store on their daily shopping trips, here are some ways to coax them across the threshold: 1. The Open Door Policy. Advertise it. Use it on promo-tional literature—literally the sketch of an open door, wel-come on the mat, and the slo-gan "Come in and look around." 2. Have a "New Idea" sec-tion where housewives can see new goods, or new arrange-ments, or new labor-saving devices. (Please turn to Page 38) Does the Open Door Policy pay? The porch and garden furniture section. McMamis Bros., Elizabeth, N. ]., sells four out of five customers. 32 FINE FURNITURE Floor Coverings... Draperies . . . Fabrics New Fabric Designs Stir Imagination, Coupled with Alert Promotion, Intrigue Customers Why Floor Covering Department Clicked M S. BULL opened a furni- . ture and floor covering store three years ago in Easton, Pa., and developed exceptional business on floor coverings. Bull gives the following reasons: Spent 5% of sales for adver-tising during first year. Spends 4% now. Puts it all into news-paper copy. Claims newspapers can't be beat for coverage and economy. Changes window dis-plays twice a week and ties up each display with newspaper copy. Employs only young salesmen in rug department. Prefers to train young men according to his own ideas. Insists every rug sales-man should take the selling course offered by manufacturers. Features well - known branded lines of floor coverings. Avoids special bargain sale advertising excepting twice a year when he cuts prices on dropped patterns to clean up stock. His salesmen get across the idea that people have to live with their rugs for a 1 Bedspreads offer profit. long time. Makes them glad to pay more and calls it an invest-ment in home satisfaction. Like to send rugs on approval, but always sends salesman along to assist in arranging furnishings and to aid customer in making selection. Opposes commission and bon-us plans for salesmen. Prefers to pay salesmen what they earn. Wants them to do constructive selling. Says bonus systems en-courage improper sales tactics. Employs no linoleum layers. Has this work done on contract basis, so much per square yard, by outside firm of specialists who guarantee workmanship. Knows exactly what each job costs be-fore it is started. Has no over-head for idle employes during dull periods. Doesn't send out felt-base rugs on approval. If customer is in doubt about size, arrangements are made for salesman to visit home, take measurements, get definite decision on size of rug customer wants. Traffic Increased by Bedspread Display 7\ CUSTOMER inside a store x i . may not necessarily make a purchase—but there is more like-lihood of it than if she never came into the store. One of the big jobs of the furniture store is to get customers inside whether or not they buy immediately. Good furniture, well displayed in the window will, of course, at-tract the woman who wants to re-furnish. But it will not attract the casual shopper who, once in the store, may prove to be a good customer. For this reason, there is a def-inite trend towards featuring re-tail merchandise in the lower price ranges. Bedspreads, espe-cially, are well suited to the pur-pose. They fall naturally into the #2, 3, and $4 price ranges. They appeal to women who may not at the moment be interested in $100 or $200 bedroom suites. And they furnish many potential customers an excuse to go into a store and look around. Another good reason for fea-turing spreads is that they show off beds and bedroom furniture to good advantage. A well-cov-ered bed gives a customer a good idea of how it will look in her . . . . * ' • , - 1 . • ' • • < • * » • . . - . • — V - ' \ Swagger, Artloom mohair and cotton : flat weave, ex-pressing smart in-formality. Practical for "soft" uphol-stery. Mallinson Import-ing Co., Inc., Cas-co Bay fabric. No. 12. ^fc..-j»*"»i*m»jf * - • • * Mallinson Import-ing Co., Inc., Ccts-co Bay fabric. No. 13. Parker, Artloom Howard frize, de-parture from plain frizes at plain frize prices. f o r M A Y , 1 9 3 6 33 room. Jacquard spreads are partic-ularly well-suited for this purpose. They come in a wide variety of pat-terns that fit well into any scheme of decoration. Bedspreads offer good profit and quick turnover, can be stocked in comparatively small space and can be featured without taking up addi-tional room. Small Rug Sales Increased 50% rT1HE greatest difficulty in selling J. small rugs is to get the regular salesmen to take an interest in them. New men try to sell small rugs for a time but lose interest after a few weeks. They see regular salesmen making $75 to #100 sales in the time it requires them to make a $5 sale of a small rug. Naturally they try to avoid this business. This problem has been solved by the rug department of the Hoosier Furniture Co., Indianapolis, Ind., by the employment of a specialty girl to handle the selling and estab-lishing of a model stock. Sales have increased 50%. The girl is permitted to sell only small rugs so she really makes an effort to develop volume. Her in-terest is sustained by a reasonable drawing account plus commission. She can, by working hard, make a good wage for a girl. Her draw is the minimum but she always makes considerably more on commissions. At the same time selling overhead has been reduced from about 8% to 6%, a saving for the department of about 25%. This makes possible a proportionately larger profit. L. T. Dixon, rug buyer, finds that this concentration on small rugs de-velops a degree of pride on the part of the sales girl that leads to plus sales. Says Dixon, "She has found that small rugs offer excellent op-portunities for suggestive selling. By taking an interest in them and studying their varied uses, color-applications to decorative schemes she can often sell several rugs to the woman who intends to buy only one." The model stock plan makes it possible to keep plenty of merchan-dise in fast selling items and to re-duce the inventory on slower sellers. The original model was set up on an estimated basis of past selling experience for several months. At present it is altered from time to time to keep up with changing de-mand. The general principle is one of figuring turnover in a given period. If an average of a dozen a week of a certain item is sold, stock is kept up to that mark, filling in when it runs below that point. Color and pattern assortments are complete with stocks of slower sellers notice-ably smaller than fast movers. Display also plays a part in the success of the system. All small rug stock is shown on 18" high tables. They are low enough to permit pil-ing up a lot of stock without mak-ing it appear unwieldy and yet making the stock accessible to the customers. Rug Sales Rise Through Radio WJ. CHAMBERLIN Furniture . Co., Casper, Wyo., put a rug "specialist" (a store employee) on the air for 15 minutes, three times a week. He traced the history of floor coverings from the days when straw was crudely used by primitive people up through the ages to the latest products of the rug maker. To determine listener's interest, the store staged a contest. Contest-ants were asked to telephone the store immediately following the broadcast, quoting exact statements from the broadcast. The prize awarded was a $27.50 rug following each broadcast. "The response was phenomenal," related W. J. Chamberlin. "The number of contestants grew by leaps and bounds from one broadcast to another. The Casper Telephone Exchange with facilities for any ordinary occasion was taxed. "I was present in the Exchange after one broadcast when 2700 tele-phone calls were received. "The influence of the campaign on our rug department was immedi-ate and pronounced. Visitors to the department increased rapidly, sales rocketed." Goodall-Scmford Industries, through their sales division, 1. C. Chase & Co., report interest in their lino of flat fabrics. Iris (left circle), highly decorative, designed to form large vertical columns of leaves and flowers across 50 ' width. Tweed, textured fabric (lower left), 54" for upholsteiy as well as draperies. When employed on furniture often combined with smooth or pile surfaced fab-rics. Sable (riaht circle), 50' slightly serpentined plaid, in six colors. Glencove, 54 textured fabric having effect of open mesh superimposed on flat fabric. ^ 34 FINE FURNITURE Don't fail to see the new Luce lines . . . aco BIG NEW TABLE LINE - PACKED WITH PROFIT FOR DEALERS Completely new, the table line Luce is bringing out at the May Market has what it takes. When it comes to promotion and turnover, you can go places with it. If you remember those famous table lines of the Furniture Shops division of Luce, you'll find this one right up there and a little ahead. 18th Century and modern. Original ideas. Fresh designing. Novel use of woods. Carefully graded in the right price range. f • ' f * * Come out and have lunch with Luce in its beautiful factory dining room, comparable in size and facilities to a fine hotel. Here the furniture men of America congregate for luncheon dur-ing the markets. Traditional Luce values are built into these tables. Closely figured on a volume basis to give you an important price advantage. f o r M A Y . 1 9 3 6 35 have what you go to market to find POWERFUL NEW ADDITIONS TO THE SUCCESS LINE OF BEDROOM AND DINING GROUPS Under Preparation for Months . . . Emphasis on Traditional Luce has been building up its case goods lines for the May Market with important new suites from traditional sources, characterized by a freedom of design which stamps them with originality. Challenging effects have been produced with rare and unusual woods remarkable for their color patterns. These groups are bracketed in the price range where the bulk of public buying is concentrated. They are volume suites for swift turn-over — typical Luce profit-makers for retailers. Don't miss them. LUCE FURNITURE CORPORATION \^^'", TO HELP YOU CAPITALIZE GRAND RAPIDS PRESTIGE IN FURNITURE — ' Luce furniture carries serially num-bered cards certifying Luce Grand Rapids design and workmanship as i well as descriptive sales messages. Entrance to the great Luce plant, one of the oldest and largest in Grand Rapids f" " -r. 36 FINE FURNITURE Spring promotion display at Gimbel Bros., Philadelphia. Fabrics, floor cover-ing, furniture. Arguments Don't Sell MAKE every woman who enters your store compare mentally your new rugs with the rugs in her own home, is one of the sales tips from a "Sales Maker," published by Hardwick & Magee. Going further, the booklet sug-gests cooperation with your custom-ers — not arguments. Be sure to give the impression that you are representing their interest, and not the store. Some additional and pertinent ideas follow: Keep in mind that in seven cases out of ten the excuse "I can't afford it," is just a smoke screen. The customer will always find a way to afford the article if you make her realize its full value . . . The success of any floor cover-ing salesman is almost always in di-rect proportion to his knowledge of the goods he sells . . . Display ex-actly the same rugs or carpets that you advertise . . . Don't talk price until you have to and then only in relation to value . . . In interviewing your customer, it is better to ask the size of the room rather than the size of the rug. Often a cus-tomer thinks she wants a 9x12 when she should have a 9x IS . . . Keep a list of satisfied customers and their phone numbers, and make a definite number of calls each day, suggesting a visit to see some new special offering. Summer Sales Slants IN the merchandising of summer rugs segregation is of vital im-portance. Advertising, appropriate displays and emphasis on salesman-ship are of almost equal importance. Artloom achieves new effect in mod-em Chinese in pattern at top. Two-toned leaf, sprays of Oriental motifs employ tones of orange, rust, blue, gold, green, black. Introduction of modem stripes in orange-rust is new note. Center illustration shows Parker-Wylie Brocado rug combining modern and Colonial motifs. Bold plaid line in brown, henna and blue on sand ground. Florals in contrast-ing colors. Artloom presents the mod-ern number directly above. In addition to the overworked theme that summer rugs afford a change in home furnishing atmos-phere, capitalize on the idea of this type of floor covering being suitable for the guest room, sun room, din-ing room and the recreation room. The promotion of rugs of ade-quate size is gaining in importance in soft surfaced goods, especially where the consumer is learning to use larger rugs than the customary 9x12. Many widths of summer rugs are available and the possibili-ties of promoting a size suitable for individual rooms is limitless. While the superstyled soft surfaced rug is attractive and popular, it is well to remember that the average pocket-book is more likely to be attracted to wool and fibre rugs. This is where salesmanship will have to be exercised. The salesman should be conver-sant with facts on the wearing qual-ities, fastness of colors, of fibre, grass, wool, etc., summer floor cov-erings. Rug displays in the rug depart-ment and throughout the store, ex-hibiting furniture, drapery and floor coverings, will keep your customers summer-rug conscious. The listing of available sizes, colors and prices together with suit-able photographs is important in your advertising program. Be sure that you have adequate stocks, as the method of selling samples has its disadvantages. The end of every season usually finds the buyer with a grand stock of soiled rugs. Ensemble displays like this Masland one sell floor coverings, draperies, furniture. ..*... -L2..1 for MAY, 1936 37 PUBLIC ANNOUNCEMENT . . . by c/.et "Laziest Humorist in the World' Three Rivers, Mich.. April 15.— (Special Dispatch to FINE FURNI-TURE). Readers of FINE FURNITURE the world over are to be congratu-lated on an editorial feature which will run in the columns of FINE FURNITURE (Adv. It) from now on unless something happens. This feature is the direct result of a recasting of a friendship estab- 1 ROD MACKENZIE . . . Called Shaier lazy. Shafer called him scurrilous and pusillanimous. lished during the World War be-tween Rod Mackenzie and Chet Shafer. During the War Rod Mackenzie was a K. P. most of the time in Ambulance Co., No. 339, 310th Sanitary Train. So was Mr. Shafer. Mr. Shafer also served 30 days' punishment as a Latrine Orderly. That's where Mr. Shafer's army record outshines that of Mr. Mac-kenzie. Mr. Mackenzie recently wrote to Mr. Shafer at Three Rivers, Mich., where this particular announcement is now being written. Mr. Mackenzie said he wished Mr. Shafer would write an article a month for his magazine, FINE FURNITURE (Adv. 2t). Mr. Mac-kenzie said in his letter that this was a lot to expect from Mr. Shafer because Mr. Shafer was the "Laziest humorist in the world." Mr. Shafer wrote back to Mr. Mackenzie that he would contribute this article if Mr. Mackenzie would classify him publicly as he had classified him privately: "The laziest humorist in the world." Mr. Mackenzie (Private Mackenzie to me) agreed, and that's that. Mr. Shafer will write a dispatch of some sort for FINE FURNITURE (Adv. 3t) and Mr. Mackenzie will do the sketches. This dispatch will be written in the main offices of the City News Bureau here. The City News Bureau here is located in the old G. A. R. & W. R. C. Hall, one flight up over the Wittenberg Boys' Newsstand, which is located in where Old George Avery used to run his Hay, Feed, Grain, Bean Pods & Middlings Store, and just kitterin' across the street from where Old Levi Knauss ran his Harness, Carriage & Bicycle Repos-itory. (The newsstand is also next door to where Big George Wilshatch used to run his saloon). From this office Private Shafer— (Ah, and what a classic soldier he was!—and Mackenzie, too!)—now writes pieces for the Chicago Jour-nal of Commerce, the Detroit News, the South Bend News-Times and a lot of other publications whose editors don't stand much higher in Mr. Shafer's estimation than the editor of FINE FURNITURE (Adv. 4t). If there is one thing Mr. Shafer don't know very much about it is fine furniture (Adv. St). Neverthe-less, Mr. Shafer will write a piece every month—and will go down to Roody Culver's Furniture Store & Undertaking Parlors so that there will be a furniturial, if not a funereal, flavor to the contributions. Just how Roody will figure in is now uncertain. Roody is an ample figure—bald, well paunched, genial. He runs his place from an office in the back end where there's a warm stove for winter use and an open window for the flies to zoom in, in summer. Roody runs his business tipped back in his chair against the wall—and there's a spot on the wall —a smudge—where his head has rested, lo! these many years. Mr. Shafer may go down to Roody's office and write while Rod does the sketching up in Grand Rapids. Still, on the other hand, he may not. Mr. Shafer might change his mind and write next month's piece from Fred Rohrer's Cigar Store—the-fountain head of learn-ing and wisdom. Wherever—how-ever— Mr. Shafer will write the copy and Mr. Mackenzie will do the art. And if these two buck privates—who won the war single-handed— can't be depended upon, the readers of FINE FURNITURE (Adv. 6t) will have to utter their complaints. In Three Rivers Mr. Shafer lives in the House of the Golden Rathole. The House of the Golden Rathole has a Bright Blue Butt'ry. Mr. Shafer knows everybody in town from Pus Reed, Bill Reed's brother, to Matt VanScooter, the one-ton trucker, who does all of Roody's hauling. At times Mr. Shafer—in his Hoss Coat—"Old Hans"—is re-garded as a little queer. Especially in at the Old Snug Restaurant. Just how Mr. Mackenzie is regarded in his home town is not for Mr. Shafer to say. And what Mr. Shafer thinks of Mr. Mackenzie, privately, might almost match what Mr. Mackenzie thinks of Mr. Shafer. But that's enough of that. CHET SHAFER . . . taken at midnight in a Chicago hotel which accounts for the vigil-ant expression. The world demands reading mat-ter. Therefore, the world gets it. Somehow, it's got to be got. And this is a fit sample of what happens when the demand springs up. Mr. Mackenzie and Mr. Shafer (sketches of whom appear accom-panying this article)*—have agreed *Mr. Shaier is wrong. He jorgot that he said Editor-Artist Mackenzie was "just a shade behind." Why draw pictures when photographs are handy. 38 FINE FURNITURE that the secret of being a success as a writer is to write. But they have also agreed that the secret of a writer's success is the reader's abil-ity to read. As a reader of FINE FURNITURE (Adv. 8 times—and that's enough of that joke, too), you are invited to examine the monthly efforts of Mr. Shafer and Mr. Mac-kenzie. If there's a crumb of some-thing worthwhile contained in them that's just your good luck. If not, it's entirely Mr. Mackenzie's fault. Because, from this end, the articles will be impeccable—gloriously inter-esting human documents. Watch for Privates Shafer & Mac-kenzie's next contribution to FINE FURNITURE. Shun Evil Companions. (yrs) (SGD) CHET SHAFER, "The World's Laziest Humorist." Customers' Viewpoint (Continued from Page 31) 3. Plan a Model Home to which everyone is invited at any time. Give it a perpetual promotional angle by advertis-ing "Come in and see the Model Home with the Ever- Interesting Personality. Small changes of arrangement or fur-nishings give the house new in-dividuality each week. Come in see how it's done—then try out the ideas in your own home." 4. Offer demonstrations of kitchen equipment, cooking schools, table setting contests in which customers are asked to come in and vote. 5. When people come into the store and appear to wish only to look, go easy on the sales approach. Every customer ought to be given time to fit a piece of merchandise into her own homemaking problems. No salesman in the world can help out. When a brisk clerk comes forward with the go-getting manner and says brightly, "May I serve you, madam?" he's neither serving madam nor the store in too many cases. To insist upon showing goods in the face of the customer's obvious disinterest, makes the situation worse with more than one customer. It really requires plenty of experience, intuition and the open-door attitude on the part of the salesman to make a success of the impulse buying habit of women. Here's a display of beautiful lamps. A customer stops because she can't help being drawn to the bright and cheerful articles. In-stantly, she begins to mentally place the article in her home. Will it look better on the con-sole table or on the desk? Will the colors harmonize with the room? Is the price justifiable in view of the pleasure and use the lamp promises to give? Is the quality of the article up to standard? No wonder that nore sales are lost by salesmen than without them — it being impossible to understand a cus-tomer's homemaking perplexi-ties completely. Where the salesperson enters the picture is to contribute accurate informa-tion as to the workmanship and materials of the article, and of-fer interior decorating sugges-tions that are new and practical. 6. Display goods in the window or in the store, glam-orously, with easy visibility, and full details written out on show cards or dramatized in some manner such as an auto-matic display of a washing ma-chine in action. That 66% of all items purchased on impulse were on display was learned in a recent survey conducted by 'ogressive Grocer. People do >t ask for what they do not see. .ibout ten % of the people who pass window displays stop and look. In a small community, the 10% is largely the same crowd. Small wonder that many customers pass some windows without looking at them—because they have been educated to expect to see the same old thing in the same old place, day after day. Impulse purchases are the life-blood of the department and dime stores. Are you getting your share of the things we purchase without inten-tion aforethought? This office grouping by the newly reorganized Stow-Davis Co., Grand Rapids, is representative of this concern's craftsmanship and styling. - — Z^rr- _ . ~ • ._*•. f o r M A Y , 1 9 3 6 39 TODAY IS PAY DAY . . . Legion survey estimates 155 million to be spent by vets for homefurnishings. How much are you going to get—and how? T 7ETERANS of the World War V have a pay day coming during the last half of 1936 that a recent survey conducted by the American Legion Monthly reports will pour over $155,000,000 into the home furnishing business. This amount is in addition to an estimated $623,- 615,793.86 that merchants will re- Veterans -o//k>tyiH-li/h'a, Ofatik- shares the iov of yuu World War Veterans who vvHI receive the bonus, for Hie payment of ihe KJIIIH nurfcs the Hfgmnmg a\ a UCA w of weH-l>em« for ttimj^mds v*. f.imtho thnmshwirt the utv dtui KIP,< County— ini-n ' W i •*• --^OOWC to iht- -Ui*\ ceive on debts incurred during the depression. It is also asserted that another huge amount will be re-leased for home furnishings through the erection of new homes. A break-down of the sum to be spent by veterans for home furnishings fol-lows : Furniture $61,102,102.67 Rugs and Carpets 9,962,551.64 Other house furnishings.- 45,491,700.89 Refrigerators 21,234,632.60 Furnaces (oil or gas) 9,037,103.08 Radios 8,761,112.04 The Legion report further states that veterans will spend from funds supplied by cashing their certifi-cates, $92,451,003.81 on the erec-tion of new homes, and that an ad-ditional $548,604,997 will come from veterans' private funds for the com-pletion of new homes. Repairs on present homes will necessitate $133,341,613.56, while paint jobs will amount to $34,200,215.81. Already merchants throughout the United States are attempting to corrall some of this enormous fund. Payment plans in various forms are making their appearance as in-ducement to the veteran to re-furnish. How Prottas & Levitt, Seattle, plans on cashing in on Veterans' pay day with four separate plans. How Denver Does * Two leading Denver furniture houses—American Furniture Co. and D. F. Blackmer Furniture & Carpet Co.—both de-clare that applying veterans grade very high and rejected accounts are very small. The American Furniture Co., of which Samuel E. Kohn, former president of NRFA is head, has been progressively covering with daily sendings a list of all Denver veterans entitled to the bonus. The multigraphed letter, with fill-in, over Kohn's facsimile signature, contain-ed this invitation: "Come in, choose whatever you want. Pay nothing down. Just agree to pay for your selections when you cash your bonus bonds in June. Your purchases will be delivered at once." Apparently, when house furnish-ings are involved, the great major-ity of veterans are level-headed, and if they are not in a position to buy, they do not respond to "no down payment" advertising. This letter went to all veterans, yet the Amer-ican Furniture Co. reported rejected accounts had been exceptionally small. Response to the mailing has been very heavy and good sales have been traced directly to it. One deal in excess of $1000 was re-ported. However, the majority of sales average $200. (Please turn to Page 43) PkOHASf l ! \ l •. 4 ' 40 FINE FURNITURE GRAND RAPIDS ASSURED MUSEUM A SAMUEL G. BUCKNER . . . Grand Rapids is in-debted to him. LONG cherished dream by the city of Grand Rapids has been realized," said Samuel G. Buckner, chairman of the special furni-ture museum committee of the Association of Commerce, March S, when he presented Mayor William Timmers with deeds to the T. Stewart White home, 427 E. Fulton St. The city commission voted unanimously to accept the property. A WPA project calling for an estimated expenditure of $24,200 for remodeling the house and appropriately landscaping the grounds was approved for submission to the federal authorities. In addition to a federal grant of $19,000, Buckner's com-mittee raised $12,000 locally. A maintenance fund, not to exceed $3000 is to be provided by the city. The Grand Rapids Furniture Manufacturers' Association has agreed to the financing and securing of the ex-hibits. Value of Museum • Need for such a building has long been felt in Grand Rapids. In fact, the late Wil-liam H. Gay, while president of Berkey & Gay Furni-ture Co., expressed the desirability of such a museum, for in addition to its value as an advertisement of the product for which Grand Rapids is renowned, it offers a decided educational function for those directly asso-ciated with the creation of furniture styles. However, it remained for Buckner, in his capacity as chairman of the publicity committee of the Association of Com-merce, to fulfill the dream. Since last June when Sam Buckner first conceived his museum idea, he has worked tirelessly to attain his goal. His enthusiasm has been inspiring and the acceptance of the gift by the city climaxes a campaign of many months by the museum committee. Past and Present • As publicity man for the Asso-ciation of Commerce (in addition to selling insurance), Sam's duty has been to make America Grand Rapids conscious. Important, nationally-known industries have developed in the city but in scouting around for pro-motable ideas, none of them afforded the material fur-nished in the historical romance and background of the furniture industry. Then why not a building housing such historical interest? Gems of the past and con-temporary masterpieces! How they're created and fab-ricated. Excelsior! A furniture museum! Buckner launched his campaign and his next step was to sell the idea to the furniture manufacturers, the public, the city commission and the federal administration. No mean job this. His reason for soliciting aid from the government was due to the fact that his original plan included the erection of a new building. This idea was obviated by suggestion that the White home might be secured. Here was one of the old, dignified residences of Grand Rapids, idle, and admirably adaptable archi-tecturally to the museum project. Negotiations with the White heirs resulted in Buck-ner's obtaining the property. He then swung into action with a drive to secure $12,000 in cash upon which the government grant of $19,000 was contingent. A sub-stantial part of this sum was subscribed by the Grand Rapids furniture manufacturers, and other groups and individuals contributed generously. Home of Grand Rapids furniture museum, housing authentic antiques, contem-porary ensembles, manufacturing processes and progressive historical exhibit. f o r M A Y , 1 9 3 6 41 Operation • A committee composed of seven mem-bers including two manufacturers, two furniture de-signers and three citizens not directly connected with the furniture industry has been suggested for operation of the museum. The assembling of the exhibits will be detailed to persons versed in the authentication of an-tiques, exactitude of reproductions and others qualified to pass upon the suitability of contemporary furniture. The White home has four floors with ample space for an extensive museum program. One suggestion for the juxtaposition of the exhibits calls for a static dis-play demonstrating furniture manufacturing operations. This exhibit would be located on the first floor which is slightly sub-level. On the second floor, which is hand-somely decorated with hand carving in solid mahogany woodwork, would be placed authentic antiques and faithful reproductions. The third floor would contain models of the best contemporary Grand Rapids furni-ture. This display would operate on a rotating plan with several manufacturers being represented for a specified time. The fourth floor would be devoted to progressive exhibition of Grand Rapids furniture dating from the inception of the industry in that town during the middle of the 19th century. Assured • The museum means a realization of a dream of those interested not solely in the educational and cultural welfare of the city, but in the future devel-opment of the furniture industry. Said Buckner: "Grand Rapids which has the cultural background for a museum is a logical center for one. Boston and Cin-cinnati have such institutions. And I am told that the furniture exhibit in the New York Metropolitan Museum was established at a cost of approximately $2,000,000. The Grand Rapids museum, however, will be much more than merely a collection of antiques. Its contemporary displays, exhibit of manufacturing processes and progressive historical presentation will make it an educational institution worthy of the city and industry it represents. Grand Rapids vitally needs a museum for its citizenry, visiting dealers, tourist and convention guests." Committee • Grand Rapids Furniture Museum committee has sent to Emerson W. Bliss, chairman of the art and museum board, the recommendations for membership on a committee or board to operate the new furniture museum. Those suggested are Buckner, Robert W. Irwin and John M. Brower, representing the furniture manufacturers; William Millington, rep-resenting the Grand Rapids Furniture Designers asso-ciation; Miss Frances Dexter, representing women's groups interested in the museum project, and Edgar R. Somes, . director of the David Wolcott Kendall Memorial school and a teacher of designing and home decorating. Furniture Library AN adjunct to the furniture museum will be the . Ryerson Library. Here librarian Samuel H. Ranck has assembled the finest and most complete collection of furniture literature in the United States. The furniture library is not only used by local de-signers and furniture historians but by correspondence inquiry representing hundreds of letters a year seeking authentic furniture design information. A list of pub-lications dealing with modern furniture as developed in America, Britain, Sweden, Germany, France and other countries complete the collection. How D'You Jjke It? As for Aims FINE FURNITURE aims to devote its efforts to the best interests of the home-furnishing industry. Be you dealer or decorator, man-ufacturer or designer, cub salesman on the floor or the oldest furniture man on the road—you'll find some-thing to interest and inform you in each issue. Leading with To accomplish this at one wallop is Our Chin impossible. A first issue cannot be perfect even, though the model has been carefully planned. Changes are inevitable and this is where you—the reader—enter the picture. As this is a magazine for you, it is important that we have your comments and suggestions. How have we started? Are we on the right track? Let's have it. Our chin is out!! Physical We have tried to make this magazine Appearance attractive without being high-hattish. Smashing layouts and elaborate type faces have given way to useful illustrations and read-able type. Again we solicit your suggestions. Do you like the convenient size? Monthly Here's a tough one. What to put in a Features monthly homefurnishing business magazine and keep you all satisfied. George Horace Lorimer, renowned editor of the Saturday Evening Post, once said something to this effect: "If someone likes everything in your magazine, there's something wrong with it." We have scheduled several features that we think will be of interest and also entertaining. What do you think? You Tell Us What do you want us to discuss? Do you want more pictures? Are you inter-ested in more news of your fellow homefurnishers? Does your ad man howl for specimen advertisements? Is your credit man threatening to quit because you hound him about his collection letters being lousy? Would you like to know how Brother Smith down the street manages to keep his customers ? We've no cards up our sleeve but we will try to give you what you want—providing you tell us. Our After consulting some very special friends Advertisers on the advisability of launching FINE FURNITURE at this time we felt somewhat like the negro boy who asked his friend where he'd been. "Lookin' fo' work, brudder." His friend replied: "Man, yo' cu'osity sho as hell's gwine get yo' in trubble yet." However, the confidence displayed by our advertising friends in this initial issue is more than gratifying. And we have much confidence in the future of the furniture industry. We suggest a careful perusal of the advertising pages of this magazine. They con-tain styles and values of reliable concerns interested in participating in the upward trend of home furnishings. —THE EDITOR. 42 FINE FURNITURE Vv for MAY, 1936 43 An adaptation of the sleigh bed is shown in this striking suite (Upper left) by Kroehler Mfg. Co., exhibited in the American Furniture Mart, made of walnut and white leather. Butt walnut and zebrawood is employed in modern style in the dining room suite by Showers Bros., Inc., Blooming-ton, Ind. The rounded tops of the buffet lift up, revealing silvered compartments. Chairs are upholstered in washable fabrics. Displayed in the American Furniture Mart. Old Hickory Furniture Co.. Martinsville, Ind., produced the pine dining room ensemble (left center) and displays it in the Merchandise Mart. Primi-tive pioneer motifs were the source of inspiration. The modern bedroom group in bird's eye maple and quilted maple panels, trimmed in gold hardware is by Crane & Mc- Mahon, St. Mary's, Ohio. A 36" circular mirror and extra-ordinary amount of drawer space make the vanity a special value. Shown in the American Furniture Mart. White Furniture Co., Mebane, N. C, identify Carolina crafts-men in developing authentic southern antiques. Lower left shows an exact reproduction of a suite made for John C. Calhoun, southern statesman, about 1814, It is made of cherry, curly sycamore and tulipwood. Mushroom and bell turnings are typical. Three pieces retail for $175. Shown in the Merchandise Mart. Landstrom Furniture Corp., Rockford, 111., created the modern fruitwood bedroom suite. The sole decoration is a routed design on the foot-board of the bed. Grooves on the bottom of the drawers serve as pulls. This suite is shown in American Furniture Mart. TODAY IS PAY DAY . . . {Continued from Page 39) The standards established for ap-plicants are high. There is careful verification of the bonus payment which will be received. Other obli-gations are considered. Character is important. Ordinarily, the vet-eran must be employed. Except for the terms, papers signed are identical with those of other instalment sales. The cus-tomer simply gives his word that he will meet the promissory note out of bonus proceeds. Important fact, reported also by the D. F. Blackmer store, is that a large number of applicants are ready to embark on immediate small monthly payments. The Blackmer store has an-nounced its special bonus terms in general newspaper advertising. Its policies are very similar to those of the American Furniture Co. Ifs? • "What if the buyer should die before his bonus is paid?" "What if the family should tire of the goods and after June 15 refuse to make payments?" "What if de-lay occurs and the buyer, instead of getting his cash in June, does not receive it for several months there-after?" "What if the buyer, on re-ceipt of his cash, spends it for something else?" These Denver stores concede the risk suggested by these queries. However, they believe that care exercised in granting the low terms will adequately safeguard them and create an average risk condition as favorable as that incurred on the run of their sales. In addition, the great sales-building power of special bonus terms is recognized. Policies • One Denver store, Joslin's, is aggressively cultivating veteran instalment business with a Bonus Thrift Club, featuring special terms. On a canvass of local instal-ments trades, it was discovered that large aggregate sales on low terms would be made in coming months. Policies are being formulated. Letter shops report considerable inquiry for veteran lists. One list with a veterans' organization source showing upward of 7000 Denver veterans, is being placed exclusively with one buyer in each trade. The average bonus payment in Denver will be around $700. A majority of Denver credit men bail the bonus as a great collection opportunity. If plans work out, many a "P. & L." account will be converted into cash next June. Easy terms—lowest terms—bud-get terms arranged. These and other phrases describing the con-venience of credit and terms within the furniture industry have been re-placed by a Seattle store—Prottas & Levitt—by a specific "4-Way— to—Pay" chart presented to its cus-tomers via newspaper copy. The pay chart is readily under-stood by the customer with the most hardy of don't-like-figures complexes. For purchases of $15 to $500 it computes what the first pay-ment is, number of subsequent pay-ments and in what amounts, de-pendent upon which of the four dif-ferent pays plans is selected. The advantage of the plan, from the customer viewpoint, is that it en-ables the home maker to choose the plan of payment best suited to indi-vidual requirements. Actually, points out Gale Robin-son, advertising manager, the cus-tomer is often led to purchase more when the payment plan is thus ad-vertised. She knows exactly to what purchase lengths she may go and still not strain the budget. The Prottas & Levitt publicized and official "schedule of payments" is reduced exactly one-half for World War veterans. Replacement Contest AVARIANT from the write-a-letter of 100 words or less variety of consumer contest was used recently by the Standard Fur-niture Co., Indianapolis, Ind. The 9000 entries for the $500 worth of merchandise prizes indicate that people enjoy a contest that exacts something more than writing a letter. This contest was called a "Furni-ture Placement Contest," and was based on a booklet produced by the Standard Furniture Co. for cus-tomer distribution. The booklet con-tained floor charts of a seven-room house and an insert leaflet with miniature drawings of living room, bedroom, dining room and kitchen furnishings. Floor charts and furni-ture were drawn to the same scale. The contestant cut out the mini-ature pieces of furniture and after determining what size to have the given room, arranged and pasted the furniture on the floor chart. A checkup of the first thousand entries received revealed that the contest was attracting the best type of adult mind—real buyers—and only 3 % of the entries were juveniles. 44 FINE FURNITURE Housing the CHARACTER LINES of the Market Exclusive Exhibits Are Maintained the Year 'Round by the Following Nationally Known Lines BAKER FURNITURE FACTORIES, INC. BARNARD & SIMONDS CO. BENT CO., GEORGE B. BIGELOW-SANFORD CARPET CO. CLORE & HAWKINS COLONIAL MFG. CO. FURNITURE CITY UPHOLSTERY CO. GRAND RAPIDS BOOKCASE & CHAIR CO. GROENLEER-VANCE FURNITURE CO. HEXTER CO., S. M. KAMMAN FURNITURE, INC. KAPLAN FURNITURE CO., INC. KINDEL FURNITURE CO. KITTINGER CO. LUXURY FURNITURE CO. MILLER CLOCK CO., HERMAN MILLER FURNITURE CO., HERMAN MORSE FURNITURE CO., RALPH PAALMAN FURNITURE CO. ROHDE 20th CENTURY HOUSE RUSTIC HICKORY FURNITURE CO. STANLEY CHAIR CO. STATTON FURNITURE MFG. CO. VANDER LEY BROS., INC. WHITLOCK & CO., J. W. WOOD PRODUCTS CORP. KEELER BUILDING GRAND RAPIDS MICHIGAN Every Modern Convenience KAPLAN JOINS KEELER GROUP Kaplan Furniture Company, Inc., Cambridge, Massachu-setts, exclusive manufactur-ers of correct traditional Colonial furniture, will make their initial showing in the Keeler Building in the Spring Market, May 1st to 9th inclusive. Keeler Building We appreciate mentioning you sazv this in FIXE FURNITURE i o r MAY. 1936 45 FURNITURE-SALESMEN'S-CLUB of the GRAND RAPIDS FURNITURE EXPOSITION CHARLES R. SLIGH. JR., President JACK COOPER, 1st Vice-President ART WINDSOR, 2nd Vice-President CHARLES F. CAMPBELL, Secretary-Treasurer Origin and Progress • The Fur-niture Salesmen's Club was organ-ized in the Fall of 1933 when a plan was forwarded to all the mar-ket salesmen. The response came in the form of several preliminary meetings under the direction of Carl Fowler, Ed Ransom, Homer Tibbs and Charles Campbell. As a result of these meetings, a general gather-ing of salesmen was called on No- CHARLES R. SLIGH, JR. . . . chief oi the ambassadors. vember 10, 1933. About 100 sales-men attended. Carl Fowler was named temporary chairman and Campbell, secretary pro-tern. Com-mittees were appointed to draw up the constitution and by-laws, to provide club rooms, plan and ar-range a banquet for the January market and to outline a campaign for membership. The first membership meeting and banquet of the Furniture Sales-men's Club of the Grand Rapids Furniture Exposition Association was held in the Pantlind Hotel ball-room with over 300 salesmen and their guests attending. Charles F. Reiley of the Jamestown Lounge Co. addressed the club. Following the entertainment program, election of officers took place and a definite or-ganization was effected. The follow-ing directors were chosen to serve for one year: Carl Fowler, Charles Burkhardt, Walter Schaeffer, Oscar Perry, Charles Campbell, Art Wind-sor, Tom Wanty, Bill Herrick, Abe Jennings, Charles R. Sligh, Jr., Nate Bryant and Arthur Brackett. Officers for the first year of the or-ganization were President Fowler, first vice-president Burkhardt, sec-ond vice-president Sligh, and secre-tary- treasurer Campbell. In order that salesmen represent-ing furniture manufacturing exhibi-tors not operating in Grand Rapids might have a voice in the club's activities, the board of directors was split between representatives of Grand Rapids' manufacturers and outside exhibitors. By-Laws • The purposes of the club are described in Article 3 of the by-laws as follows: "It shall be the purpose of this Association: to effect a closer unity of interests around the Grand Rapids Furniture Exposition. To combat abuses and unethical practices in the wholesale merchandising of furniture. To elevate selling practices to a higher standard of performance. To foster closer cooperation among sales-men representing lines shown in Grand Rapids, and incidentally to promote sociability and good will among the salesmen who make Grand Rapids their market home and buyers of furniture who attend the Grand Rapids Furniture Exposi-tion." Article 4 imposes qualifications for membership thus: "Membership in this Club shall be open to Sales Executives and Salesmen representing firms showing in the Grand Rapids Furniture Ex-position and to others with active interest in designing, advertising, promoting and displaying lines ex-hibited in Grand Rapids, whose ap-plications have been approved by the Board of Directors or the Executive Committee." A code of ethics was also adopted by the Club and subscribed to by its individual members: 1. I will always support the Grand Rapids Markets, and will endeavor to create added interest in these Markets. 2. I will always be considerate of my fellow-salesman's time, and will not unnecessarily engage myself with a buyer while other salesmen are in waiting. 3. I will never intentionally de-prive my fellow-salesman of his op- THIS PAGE The position of the furniture sales-man is one of the most important in the industry. He is an ambas-sador for manufacturer and market through his constant and alert con-tact with the dealer. Without a doubt the Grand Rapids Furniture Salesmen's Club has developed into one of the strongest factors in the Grand Rapids market. It is composed of young, aggressive men—future leaders in the indus-try. Recognizing these facts the staff of FINE FURNITURE decided to devote a page or two to the affairs of this wide-awake organ-ization. It is the salesmen's page, a forum of their expressions, ideas, wit and doings. "Charlie" Sligh, 1936 president, has outlined in this first issue the origin and progress of the club. We feel that it will be of interest not only to the boys, but also to their thou-sands of dealer friends. portunity to confer with a buyer, nor in any manner interfere with his conference with a buyer. 4. I will always assist my fellow-salesman in all business relations. 5. In the performance of my du-ties, I will at all times strive to bring added respect and prestige to my profession, and to my fellow-salesman. 6. I will never interest myself in, nor entertain a proposal by either buyer, manufacturer or salesman to reproduce another manufacturer's pattern. 46 FINE FURNITURE The first few months of the club's existence found it handicapped by the serious illness of Fowler and the death of Burkhardt. However, be-ing a young organization with plenty of determination, it con-tinued to progress. One of the outstanding gather-ings during the early days of its organization was a memorable eve-ning at Ramona Park. An outdoor dinner and vaudeville show enter-tained about 600 furniture men in attendance at the summer market. In fact the success of this outing convinced the club that some out-standing feature should be a part of each major market. The entertainment during the 1935 January market was under the direction of Ed Somes who ar-ranged a continuous program throughout the market. In defray-ing the expenses of this program the club assessed each member and solicited funds from exhibiting manufacturers. Directors chosen for the next year were: Chet Kiekintveld, Art Wind-sor, Jack Cooper, Abe Tennings. Bill Herrick, Charles R. Sligh, Jr., Carl Fowler, Tom Wanty, Nate Bryant, Charles Campbell, Ed Ransom and Art Bracket. The officers for the ensuing year were: President, Sligh; first vice-presi-dent, Cooper; second vice-president, Windsor and Campbell was re-elected secretary and treasurer. Promotions • The Furniture Salesmen's Club activities reached their zenith with a grand Ball dur-ing the 1935 summer market. A fine professional show entertained during the entire market. As an added incentive, tickets were sold to the Ball which entitled the holder to a chance on furniture prizes con-tributed by manufacturers. The re-port of the finance committee was gratifyingly in the black. Following the success of the sum-mer market entertainment, the club doubted a more ambitious program could be fulfilled. However, the 1936 winter market entertainment and ball sponsored by the Sales-men's Club will long be remem-bered. An automobile was given away as first prize and the program financed on a basis similar to that employed the previous market. The popularity of the nightly floor show was evidenced by the many congratulatory letters re-ceived from furniture dealers all over the country and the capacity nightly attendance. Too much credit cannot be given our old friends Bill Dornfield, Doris Hurtig, and Gus Howard for their assis-tance. The "Furniture Frolics" have definitely established them-selves in the Grand Rapids Market. At the annual meeting held dur-ing the January market, the follow-ing two new directors were chosen: Clark Beiriger and Larry Hill, re-placing Wanty and Jennings. The officers for 1936 remained the same with the exception of Beiriger who was elected assistant secretary. The officers were pleased to report that the January show, although more elaborate than the July per-formance, incurred less expense and that the club was able to inaugurate a new year with a nice bank balance. Duty • From a most inauspi-cious beginning and during the most depressed time in the history of our country, our organization has de-veloped into one of the really potent factors in the promotion of the Grand Rapids market. Although a reputation has been established as official entertainers we must remem-ber that our aims include the better-ing of business ethics among furni-ture salesmen. It is also evident through the club's correspondence that it can be of assistance in many ways to buyers who visit the Grand Rapids market. As furniture salesmen representing Grand Rap-ids we are ambassadors for the Fur-niture Capital. Our first duty is to support this market and endeavor to create added interest in further-ing this cause. CHARLES R. SLIGH, JR. —o— Koster to Free Lance Henry H. Koster, for the past nine years staff designer with John-son Bros. Furniture Co. and John-son, Handley, Johnson Co., Grand Rapids, recently announced the in-auguration of a designing service under his own name. Koster was associated for 12 years with the de-signing department of W. & J. Sloane, New York, before coming to Grand Rapids. His commercial designs the past few years have attracted national recognition from such authorities as Charles Messer Stowe, furniture editor of the New York Sun and other homefurmshing editors of metropolitan dailies and consumer magazines. His modern interpreta-tions have been a feature of the Grand Rapids market for several seasons, while his traditional adap-tations, particularly several devel-oped exclusively for the Grand Rap-ids Furniture Makers Guild, have been outstanding successes. Koster is a former president of the Grand Rapids Designer's Association. Meet RAY BARNES . AY the right is an action picture of Ray Barnes, "the Old Gen-tleman," at work (?) on one of his numerous pages. Statistics on Ray show that he has filled 634 Sunday newspaper pages with "Razzing the Rapids" and that his "Funny Signs" (that's what he calls them) are dis-played in dailies from coast to coast and from Cuba to Canada. He sports no bow tie nor smock and has a white man's haircut. When questioned about his connection with the furniture trade Ray spoke with becoming modesty. "I have probably quick-sketched more fur-niture men than any other cartoon- . "Furniture Frolicer" ist in the country." We believe him, because for years the little fellow had a studio during market seasons in the Luce Furniture Co. show-rooms. Ray's first contribution to this magazine appears on page 25. It will be a monthly event. But carry-ing out the tradition of all cartoon-ists, Ray believes in letting his readers do most of his work. This gives him more time for golf, bil-liards and sleep. In case you missed the subtlety of this request, Ray is anxious to have you do his think-ing for "Furniture Frolics." Ideas, that's what he's after. RAY BARNES . . . can explain his own cartoons. f o r M A Y . 1 9 3 6 47 Well constructed and correctly styled living room furniture No. 1404 Mahogany Chair Width 37" Height 40" Depth 33" No. 1400 Sofa Length 80" Height 37" Depth 33" Showrooms at Imperial Furniture Company May Market showing May I to 9 June-July showing June 29 to July 18 THE SCHOONBECK COMPANY 50 WEALTHY STREET, S. W. GRAND RAPIDS, MICHIGAN We appreciate mentioning you saw this in FrxE FURNITURE 48 FINE FURNITURE - . - ; • . * y V'SOSKE HAND -TUFTED ORIGINAL RUG CREATIONS O f f e r un r e s t r i c t e d f o r i n d i v i d u a l ex It will be easier to meet your clients' wishes in an impressive manner, if you lay the proper foundation for your decorative scheme, in a hand-tufted, custom-made V'Soske Rug. These rugged weaves are so versatile that they place no restriction on your creative ability. From the austere simplicity of a colonial background to the decorative effects of the French masters, or the refreshing' tempo of a modern motif, every V'Soske rug is specially created to meet the exact requirements of size, shape, color and design. Any design and color can be carried out in this expressive medium to give your work the stamp of artistic individuality on which reputations are built. Obviously, individuality can not be cataloged. We will however, cooperate with you to the minutest detail, if you submit your requirements. reedom p r e s s i o n V'SOSKE SHOPS ORIGINAL CREATORS OF HAND-CARVED RUGS 301 SCRIBNER AVE., N. W. GRAND RAPIDS, MICHIGAN 515 MADISON AVENUE, NEW YORK, N. Y. 820 N. MICHIGAN AVENUE, CHICAGO, ILL FIELDING HOTEL, SAN FRANCISCO, CALIF. We appreciate mentioning yon saw this in FINE FURNITURE f o r M A Y , 1 9 3 6 49 Spring Market, May I — 9 Summer Market, June 29 — July Luce Representatives Announced Martin J. Dregge, general manager of the Luce Furniture Co., which returned to the manufacturing field this year, has announced the following sales organization: Eastern metropolitan representative for New York, Philadelphia and Baltimore, Earl B. Chubb of New York; middle east, Everell S. Brower; midwest, John L. Greene; south, Phil Raiguel; New England, Louis Foote Reynolds; Michigan and Indiana, John Pyl-man; Pacific coast, C. R. Davis, H. C. Baker and C. F. Knoeppel at San Francisco; Den-ver, J. George Saxton; Seattle and the northwest, Ray Waymire. G. R. Furniture Co. Grand Rapids Furniture Co., which for many years produced high-grade dining room groups, discontinued this type of product about a year ago and introduced a line of quality occasional pieces, in both traditional and modern. The line is shown in the Fine Arts Bldg. Eber W. Irwin, president and general manager and one of the founders of the concern, continues to direct the company. Robert Irwin, his son, has been identified with the company for more than 15 years. He is in charge of sales and designing. The sales organization includes R. William Her-rick in the east, Leo F. Troy in the central west and George D. Evans and his son, W. C. Evans, in the west and south. Hendricks Dies Suddenly Gustave A. Hendricks, 58, prominent in the Grand Rapids furniture industry for over 25 years, died March 26 at his home. Death resulted from a sudden heart attack. "Gus" Hendricks was best known as the directing head of the Fine Arts Furniture Corp., which operated the Pantlind Exhibi-tion and Fine Arts buildings. These two structures were erected during 1924 and 1925 as private developments, but Hendricks vis-ioned them as units of a furniture capital building, which he planned to erect to a OPTIMISM . . . This modern Kindel plant, illus-trated below, is being enlarged. height of 34 stories on the present site of the Civic Auditorium. The advent of the recent depression shattered this dream. Hendricks was a native of Huntington, Ind., came to Grand Rapids in 1903 as a sales representative of Burroughs Adding Machine Co., formed the Adjustable Table Co. the following year and within a few years established the White Steel Sanitary Furniture Co., of which he was manager until his death. In 1923 he purchased the Berkey & Gay administration building. This real estate move proved to be the inception of the Pantlind and Fine Arts buildings promotion. Hendricks was active in state Republican circles, served for three years as chairman of the Mackinaw Island State Park Com-mission. He was an ardent sportsman, lover of outdoors and was never happier than when entertaining his many friends at his beautiful summer home, Octagon Castle, Biteley, Mich. Besides his widow, Gertrude M. Hend-ricks, he is survived by a son, Gustave A., Jr., and a daughter, Carolyn. Kindel Enlarges Factory An indication of recent business gains and an anticipation of industrial improvement is the announcement of Charles J. Kindel, Sr., president of the Kindel Furniture Co., of plans for an addition to their present plant. Construction which started about the last of April will increase the production capacity of the plant by 30%. The additional equipment, which is part of the expansion program, will afford a bal-anced production and tend to expedite serv-ice and make for additional economy. Stow-Davis Reorganized Grand Rapids was assured continuation of one of its oldest and nationally famous in-dustries when articles of incorporation were filed in Lansing recently by the Stow-Davis Furniture Co. The new company has been organized to acquire the assets, business and goodwill of the former company of the same name, which filed a voluntary petition in bankruptcy. The management of the company will be in the hands of men long identified with FRANK D. McKAY . . . "I have kept my word." prominent Grand Rapids industries. Officers are: President, Joseph R. McCarger; vice-president and general manager, Robert H. Bennett; treas
Date Created:: 1936-05-01T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: 1:1

615. 1935-12; Peninsular Club Magazine

Notes:: Issue of a magazine published in Grand Rapids, Mich. Created by the Peninsular Club. Published monthly. Began publication in 1934. Publication ended approximately 1960.
Date Created:: 1935-12-01T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: Volume 2, Number 2

616. 1936-06; Peninsular Club Magazine

Notes:: Issue of a magazine published in Grand Rapids, Mich. Created by the Peninsular Club. Published monthly. Began publication in 1934. Publication ended approximately 1960.
Date Created:: 1936-06-01T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: Volume 2, Number 7

617. Weekly Artisan; 1909-10-16

Notes:: Issue of a furniture trade magazine published weekly in Grand Rapids, Mich, starting in 1879. and GRAND RAPIDS. ~:lICH.• OCTOBER 16. 1909 -----_._------------------------------------------------~ II I III IIIII III III III I ~ I No 173-4 Sand Belt MachIDe. III IIIII•II III III I I IIII I IIII II II -4 ;------------------------------------- II III ,I ,I ,,,,•• IIII•• I,I III•• ,,•••• IIII II• ,, I III III II I• j II ,II• I I,I ,I• IIj IIII III II Patented Sanding Machines 100 PEU CENT TO 2()(}PER CENT PRO~"'ITPER ANNUM Hundreds of manufacturers are us· ing these machines, sanding WITH THE GRAIN and producing the highest polish obtainable without re· touching by hand the following: Flat surfaces, mirror frames, round, oval, any shape; drawer rails, base rails, drawer fronts, serpentine, ogee, round or swell; straight veneered or cross veneered; ogee, round, bevel or straight edges of dresser or table tops, or round, square or scrolled patterns; table rims, dresser posts; veneered rolls or columns; straight, ogee or rounded mouldings; raised surfaces of panels; spirals of table legs; curtain slats for roll top desks; spindle carvings; French table legs, etc., etc. No 171 Sand Belt Machine. No 167 Sand Belt Machme Write for CATALOG "E" WYSONG & MILES CO. \ Cedar St. and Sou. R. R., \ GREENSBORO, N. C. ! .. ••• T •••• _ No 173 Sander WEEKLY ARTISAN .... _v. • va •• r ._-----------------------.,. I I "THE BETTER MAKE" WE HAVE OVER 400 PIECES IN OUR LINE BEDROOM and DINING ROOM FURNITURE SUITES TO MATCH FACTORY AND SALESROOM 37 CANAL STREET CATALOGUES ON HEAVY PLATE PAPER TO DEALERS Nelson- Matter Furniture Co. GRAND RAPIDS, MIGH. • •••••• - • a _._ • •••••••••• a • __ ._a_ •••••• ••••• __ •• •• -._.-- ._ ••• _-~ 1 2 WEEKLY ARTISAN Many New Features Added for the Fall Season Everything for the Bedroom [ Medium and Fme QualIty] Office and Salesroom corner Prescott and Buchanan Streets, Grand Rapd" Mlch WRITE FOR CATALOGUE SLIGH FURNITURE CO. ~-----------------------------_.-----------------~-------------------------------------------------~ II LUCE~REDMOND CHAIR CO., Ltd. ! BIG RAPIDS, MICHIGAN II II I MANUFACTURERS OF HIGH GRADE OFFICE CHAIRS, DINING CHAIRS Reception Chairs and Rockers, Slippers Rockers, Colomal Parlor SUItes, Desk and Dressing ChaIrs !! I I ! ~-----------------------------------------------.-----------------------------------------_._-----~. In Dark and Tuna Mahogany, Btrch, B,rd',.eye Maple, Qyartered Oak and ClrcaSSlan Walnut You will find our Exhibit on the Fourth Floor, East Section, Manufacturers' BUlldmg,North Ioma St, Grand Rapids, WEEKLY ARTISAN ....... -..._-_ ...,. ------------_ ..----~ "When m doubt where to buy the best BIrds-eye Maple goods, Hitch Your Wagon to a Michigan Star" and get results. Would a pnce of $12.00 for this No. 601 Dresser mterest you) Do not buy unlll you know the pnce. Ask us for how much less than $12 we sell It, and In-cidentally ask for a catalog Michigan Star Furniture CO. ZEELAND, MICH. ~-------------- ....I ~-- -----_.- ._--_. - _ .. ~ II I II I No. 592. '------ . -- Here is a Rocker That's a seller. Write for the price. GEO. SPRATT ($ CO. SHEBOYGAN, WIS. I I I • ! I I II Ii I I I : I 1 1 I ~_._-- II ---------------~ IIII II I I I II I II III IIII I• f III l Give your men tools that are ac-curate to the one-thousandth part of an inch. Tools that are straight and true and hold their cutting edge. No matter how expensive and per-fect your machinery may be, if the cutting tools are not of the best, you can not turn out good work. We pnde ourselves on the fact that we have manufactured only the very best for thirty-five years Write for our complete catalog. It shows many new ideas in fine labor saving tools. ~~~~LI~!~S~!'~C~C~'i~L~ '-------------------------------- ~ ~--_.... --------------_._.~----~--~ i Palmer's Patent C1uin!!:Clamps 1 The abo'e cut is taken direct from a photograph, and shows the range of one size only, our No.1, 24-inch Clamp. We make SIX other sizes taking in stock up to 60 inches wide and 2 inches thick Ours is th.. most practical method of clamping glued stock in use at the present time Hundreds of factones have adopted our way the past year and hundreds more will in the future Let us show you Let us send you the names of nearly 100 factories (only a fraction of our list) who have ordered and reordered many times Proof positive our way I. the best. A post card will bring it, catalog included Don't delay, but wrIte today. A. E. PALMER & SONS, Owosso, MICH. "'- Foreign Representatives: The Projectile Co., London, Eng-laud, bcbuchardt &; Schutte, BerlID, Germany: Alfred H. Schutte, Cologne, Paris, Brussels, Liege, Milan, Turin, Barcelona, and Bilbo... '-__ .4_~ ~_. -- -- .•-~_._----- - - - • - - - - .. 3 4 WEEKLY ARTISAN ~ ••••••••••• ••• _ ••• _ a.a ••••••••• _. __ •••••• - •• - a_a _ ••••• a •• _._._ ••• -. THE LUCE LINE Many New Patterns m Dmlng Room and Bedroom FurnIture for the Fall Season. SHOW ROOMS AT FACTORY, GRAND RAPIDS, MICH. III I I I 6-_. •• - - -------------- -_._- ----- -------------------------~ LUCE FURNITURE CO. Good Equipment Means Better Work Equip your shop or factory with G. R. Handscrew products; you'll note a vast difference in the quality and quantity of work turned out. All of our factory trucks, benches, clamps, vises, etc. are the best that money and skilled labor can produce. We use nothing but the very best Michigan hard Maple in the construction of all our products. It is not possible to turn out better goods than we now manufacture; years of manufacturing has taught us that it pays to use nothing but the very best material possible in the manufactur-ing of our product. WRITE FOR CATALOG SHOWING THE COMPLETE LIST OF FACTORY EQUIPMENT. GRAND RAPIDS HAND SCREW CO. 918 Jefferson Avenue Grand Rapids, Michigan GRA~JJ) RAPII:'S JrT~L_ J jl lJI~Y 30th Year-No. 16 GRAND RAPIDS, MICH., OCTOBER 16, 1909 Issued Weekly WILL LOOK AFTER FREIGHT AFFAIRS The Grand Rapids Furniture Manufacturers' Association Engages Ernest L. Ewing as Traffic Manager. The October meetmg of the Grand Rapids FurmtUJ e Man-ufacturers' AssoClatlOn held m the club rooms last Monday mght was one of the most Important ever held by the orga11lzatlOn The proceedmgs were nothmg more than orchnary except that actIOn was Liken on ,I matter that has been under consideratIOn for some time and the action IS expected to be of g I eat benefit to all membel s It was deCIded unammously to estabhsh a traffic bureau and engage d competent man to manage It, and Ernest L Ewmg was selected to fill the posItion He WIll he known a" the aSSOCiatIOn's traffic manager ]\lr Ewing has been actively engaged m railroad and traffic work for twenty years and IS espeClall) quahfied for the dutlec of the posItion The employment of properly quahfied traffic managers by lalge shippers and by aSSOCIatIOns of shIppers has become gen-eral and has the apploval of the representative of the carner, who recogn17e the fact that by co-operatIOn only may transpor-tatIOn plohlem be solved and that the employment of traffic managers IS a long step towal ds effective co-operatIOn 1\11' Ewmg IS a member of the firm of Ewmg & Alexander, traffic managers, WIth offices m the board of tJ ade buildmg, and but I ecently located m Grand Rapids The firm has been closely Identified WIth the J\1Jclllgan Shippers' A"soclation and has be-come well known to the shIppers of Grand RapIds m the few months that have elapsed smce It was estabhshed here It IS probable that Mr Alexander WIll now remove to this City and as-sume charge of the bucmess of the firm Mr EW111gWIll retam his connectIOn WIth the firm 111an adVIsor) capacity but Will gIve first attentIOn to the mterests of the Furmture ~ ssoClation In all matters pertam1llg to freight rates, claSSIfication al,c1 serVice, .iVlr Ewmg WIll rep{e,ent the assouatlOn m the endeav01 to obtam for GI and RapIds shipments the best pOSSIble facll1Lec at the mOot reasonable costs In hIS vvork, MI Ewing v.Ill Cl-undoubtecll} have the co opel atlOn of the I epresentatIVes of the rallroacL servmg thIS terntol} and It IS antICIpated that the ar-rangement WIll prove mutually satlsfact01 y and benefiCIal PreSident Goodman states that SUItable quarters will be se-cured, properly furmshed and eqmpped for the traffic bnreau, but MI. Ewmg has already entered upon the chscharge of hIS duties as representatIve of the aSSOCIation which IS composed of the fo1- 10wmg compames Berkey & Gay lnrmtnre Company, )Je1son-Matter Furm-ture Company, Grand RapIds Chair Company, Imperial Furm-ture Company. Onel Cabinet Company, Shgh Furnitnre Com-pany, Luce lunllture Company, The lVIac:ey Company, Stickley Bros Company, l\hcLIgan ChaIr Company, Grand RapIds Fur-mture Company, ,,\Telch Foldmg Bed Company, Royal Furni-ture Company, Gunn lurmtnre Company, William A. Berkey Furmture Company, Grand RapIds Fancy Furmture Company, Stow & DaVIS Fnrmture Company, Rettmg Furmture Company, C S Pame Company, Shelton-Snyder Fnrmture Company, Cen-tury Burmture Company, Cabmetmakers Company, Charles A Greenman Company, Grand RapIds Parlor Furniture Company, John D Raab Chair Company, Grand Rapid" Upholstenng Com-pany, MIchIgan Seatmg Company Buildings That Will Need Furniture. ReSidences-LUCIen Grey, Los Angeles, CaL, $8,000; Louis PfeIller, Los Angeles, $8,500, 1. S Houston, Los Angeles, $25,- 000; ]\lbs May Stanley, Los Angeles, $6,000; Otto S. Hou"ton, Los Angeles, $2,3,000, Dr A R Reed, Pomona, Cal, $12,000, A. E Evans, San DIego, Cal, $3,000, :\frs Gird, Redlands Cal, $5,500, Dr. W L Spates, Globe, Anz, $4,000. Hotels-A company IS bemg orgamzed to buIld a modern hotel at Three RIvers, Cal George Hye wIll erect a 35-room hotel at Calzona, Cal Ground has been broken for the new hotel to be erected at Long Beach, Cal A three-story hotel- 80 rooms-Is to be erected at 637-41 S Ollve street, Los Angeles, Cal, at a contract pnce of $40,945. School,,-HoltVIl1e, Ca1, lm;h school bUlldmg, $65,000, Els-more, Cal, h1gh school, $80,OCO, Hollywood, Cal, hIgh school, $110,000 Pon ona, Cal, IS advertIs111g for bIds for the con-struchon of a 111gh school bwld1l1g and a grade school building. Santa Ana, Cal , IS advertIs111g for bIds f01 the construction of a new high school bwlcl111g for wl11ch $100,000 111bonds have been voted The Los Angeles, Cal, ')~hool board is asking for bIds for the constructIOn of three \\ arc! or cllstnct school bwld111gs V1salla, Cal, has voteel to Issue $30,000 for the erectIOn of a new hIgh school bt1lld1l1g Chl11e,j.1es- The BaptIsts of Santa Barbara, Cal., wIll erect a chapel at a co"t of $7,000 The Loma L111da Samtarium Com-pany, Redlands, Cal, have "tartecl work on a chapel to cost $8,- 000 Ih three t1e,t1e, and \\ oorlen pe~~, dncl It,> fur111shings of wooden trenchel plates bo\\ I, and ~poon all of \\ ood, and simple chest~ dnd cupboard" ho\\ 111g the Ehzabethan mfluence which pre- \ aded 111the ea11) pal t of the '>eveateenth century Then 111 the piece" be10ngmg to the seconcl half of the seventeenth cen-tm \ \\ e fine1 trace, of Cont111enta1 111fluen~e arm chairs with <"'p,1111 ,h ,h2ped CIe-tme, and ~p1ayed feet. a rlem1sn "day-bed \\ Ith ele,ht sCloll feet turned out, a hIgh back and turnec1 posts and veneered Dutch chests \\ lth hedv) ball teet \Va1nut \\ ood ha LIken the place )f oak to a marl"ed degree, the walnut tl ee, that \\ eJe planted to replace the oak trees cut down for _llIp hmlcllng ha\ me, attamecl theIr growtn, cane seats emcl ch:l1r hacb al e COl11mg mio fa~hlOn and hghten the appcaran 'e of the turl11ture the che~t \\hlch fir,t was used a'> both a ,>eat and trunk 111 the SImplest box form, and then W-lS gIven drawer'> and cupboards to pr')vlde space for 11Creased posses~lon::;, I" now seen al-o 111 the form of de,ks and hlgh-bo)" \\ lth the e1e,hteenth century mahogany comes mernly to the fn nt amI adds It'> 11Ch color emcl hane1some surface to the ~eneral ette~t of elee,-ance e,amed from thb cl1V1'>11Oof the ex-hIbIt hllt Ulll1mOnel \\ ood" ~t1ll are l1~ecl, walnut for hIgh-boys, 111,lpk p1l1e and 1J1lch fOI 'Queen Anne deJks One fine old ]JILCe that h,h attl acted ll1uch attentIOn 111the exhibition on ac-cuunt ut Ih ,Ize and 1h d1g,1lfiecl s1l11phClty of eippearance IS a ,t1 etch ot p111e\\ all lymel111g 'oeventeen feet long, With cupboard, fireplace and clOOl cal vecl ancl left unpamtecl It came from a house at Co\entl) Conn, bm1t by Major Hibbard m 1785, and 1\ a~ lent b\ (,core,-e ~ Palmer In style It 1~ well Wlth!'l thc Iange ot the ole!c't InhabItant's memory c\n aged gentle- J1ldn among the I hltor to the e'(l11bItlOn \\ as heard to remark \\ Ith a CrISp tOUJ1 of 110n) "Oh, I've ~et b) them-there used to be an a~h oven and a bake oven adJOIn111g, they am't a CUrI-o'ih to me beceH\se 1\ e ~ee 1 em m place-whel e they belong \" WEEKLY ARTISAN THE MASTERS MADE MISTAKES. Some of Theh- Work Now on Exhibition in the Metropolitan Museum Is Declared Hideous. 1'\ow that the Hud~Jn-l ulton celebratlOl\ b jJlactll,l1h ended for :'\iew York, It IS pos'lble to enlOY \\lthuut na"te 01 crowd111g the vanous exlllb1tlon, that rel11d1l1open dunng thl month None \\ 111be more re\\ af<11l1g to the tI lie lover ot Arnellcan 111';tory than the '\l11encan sectIOn at the IIctlopohtan Museum The pILtUIes be10.1g1l1g to tms sectIon a1e fc\\ 111 number 111 cOl11pan:oon l'\lth tho"e of the Dutch ,ect10n and al though they 1l1c1ude admIrable c'(ample'> are nattll all) ,>ome\\ n,t echpsed by the b111hant assemb1) of Dutch pamtmg, of the firet order m the adj011mg room~ On the slde of the mdustl la1 art,. ho\\ eVCI, the -\.mellcan section 1S of extraordmdry mterf'st a.1cl value, 1l1c1ucl1l1ge,all1- p1es ot furmiure, "'11verware, and potten, fine 111 (juabt, and so ch:ocreet1y chosen as to rllwtrate the varIOU~ del elopments m forms and "t) 1e~ that took placc from the cal he,i Colomal time'> to the pellod of I ulton ... death Th~ ~peL1al lIltt oduv ttons to the cllfterent pal t~ of the catalo~ue II ntten h, Hell \ \\T Kent, Florence Lev\ dnd 1C\\\1I1 '\tke l\cllber gnc a tl'Ol-ough1Y 111 fonmng survey ot the hanc\ll1 dth a" thc\ ~ont0lll1ed gradually to the chang1l1g c:oJ1(htlOn~ of the co1011le~ and the young nation In the case of the fur111ture ;\[r Kent tlaec'> It-, logllai evo- 1utlOn from the very ~Imple hou,eholcl effect ...brought to '\mel1 ca b) the first eo10mst ... to the elabO! atc ,>tlles of the oe,-hteenth century '\mong the exh1blt~ 111 Illu ,tratlOn of thh e\ olutlOn we are shown, for example, the he,rv) dun 5 made of oak \\ lth flat carvmg and 1ectangu1ar CO.1structlOn demanded b) the chal-acter of thiS wood, the earhest form at the 'table-board" \\ 1th -------~-~------------ .. -----., II r SLIDING SHOE FOR USE ON DESK LEGS This shoe does the work of a caster yet allows the desk legs to set close to floor. Fastened wlth flat head wood screw and furnished in three Slzes. SEND FOR SAMPLES AND PRICES No. 1493 PULL A very fine handle for desks in the square effect. Somethrng dlfferent from the regular bar pulls. GRAND RAPIDS BRASS co. I GRAND RAPIDS, MICH. I •••• 11.1 _ ••••• _-- -- • ----- ---- •• -- .... WEEKLY ARTISAN 7 .... - -- . --------------------~_._.-. -_._.~--------_._._.~._.----.. - . The Beautiful, New I Udell Catalog • IS ready for all RetaIl Furmture Dealers. It I wIll help sell the lme that of Its kmd has no I supenor. It contams 88 pages Illustratmg II I 41 Library Bookcases, 88 Lad,es' Desks, 48 Sheet Music Cabmets, 23 Plano Player Roll Cabmets, 14 Cylmder Record Cabmets, 11 D,sc Record Cabmets, 19 MedIcine Cabinets, 10 Commodes, 9 Foldmg Tables. ACT A T ONCE AND WRITE THE UDELL WORKS INDIANAPOLIS, IND ...- .... It IS the mahogany, hovllever, that meets the modern ta,;tc and SOhCltS the greatest ae!nllratlOn The secone! half of the eIghteenth century comes under the mfluence of ChIppendale The ChIef c11dracte11 tICS aSCrIbed to plec:es made uncle1 thIS m-fluence are the bow-shaped chaIr bacb WIth p1elced slat, cabnole leg-s, ball-ancl-claw feet, clainrate carvmg dnd the me of maholS-any Even such a restnctecl survey of the ge 1eral style as one Made by Delaware Chair Co, Delaware, 0 may obtam from the pI e"ent collectIOn shoV\:o, however, a great 1ange of taste There dl e the elaborate carvmg:o V\Ith such detaIls as scroll", 11bbon ancl tassel, etc, and there are the ';Imple, ehgmfied effects m \\ h1ch ChIppendale s sense of JLbt proportIon ancl feehng for archItectural quahty are see 1 umm-paIred by hIS tendency toV\artl flamboyance m ornament One pIece may be as "good ChIppendale" as another, but no c1eslgner has gIven the publIc a better chance to exelCIse personal ta,te and Judgment 111 the chOICe of pattern and form than thIS un-doubted master of the cabmetmaker's art And of the fine pIeces-the most restra1l1ed and graceful of the nbbon-back chaIrs, for example-many a cntIc IS ready to echo the de-signer's own mode~t statement that they were the best whIch had ever been macle. ..." . ..- ... .. -_... Hepplewhlte and Sherato~1 follow ChIppendale, the former \\ Ith furmture characten7ecl by "delIcate fluted or straIght leg"," and "shleld-snaped chall backs," the lattel V\Ith pIeces mla1d WIth lIght waoel-:. on mahogany. and chalfC the backs of whIch have a cross raIl In both styles a h~htel and damtIer feelIng replaces Chlppenclale's clIgmfied proportlOll'i Of all these mas-ters It mu,;t be remembered that, lIke the artIsts whose pIctures hang above theIr chall s and table,; and hIgh and low boys, they had theIr verv bad moments and occaslOndlly deolgns are aSCrIbed to them whIch If authentIC: desel ve only nehcule The chunky shIeld backs m some of JIeppleV\hlte's poorer deSIgns are hlde-ou" to contemplate, and Sheraton's 'empIre" pIeces are fre-quently contemptIble, but as an able cntlC of the latter has saId, "what has a poor artIst to do when people WIll not look at hb best work, but mSlst on buymg hIS worst 0" The value of the pI esent exhIbItIon lIes chiefly In the fact that the hI toncal mterest has not been allowed to overbalance the aesthetIC mterest, and the chOIce of plec:es has been made WIth ,;tnct attentlOn to theIr al tI"tIC ment as well as to theIr representatIve values \ very 1I1terestmg group COIbists of fllfmture made by Dun-can Phyte and lent by R T Hames Halsey Phyfe, we learn from .:\Ir E } Hagen's notes, was a Scotchman who came to ~ ew York toward the end of the eightee~1th century and settlee1 m 1ulton street (111the seellOn then called PartItIOn street) in 1795, to rema1l1 WIth several change, of 1 esidenc:e untIl hIS death m 18G+ ~Cp to 1820 he carned out the traehtlOns of Sheraton m hIS work, and procluc:ed pIeces "perfect m workmanshIp, pro-portIOn dncl feehng for 1111e" The set of three mahogany chalr~ WIth lyre back and brass st11ngs to the lyre show one of the charactellstIc features of hI" \\ O1k, other features are the carved hon foot ancl the ceatral supports for tables, and, "above all, 111stleatment of the hnes of the table tops, vergmg on the Greek pnnClple of entas1s" 1\11 the example" shown are of exqUISIte workmanshIp and charmmg 111 style, WIth a certa1l1 cnspness that 111thIS as 111 other fields of art seem" to dIffer-entIate ScottIsh from EnglIsh deSIgn The hIgher educatIOn frequently demonstrates that the more we know the less \\ e belIeve Chanty covers a multItude of 5ms but It'S always our charity and other people's S111S. MADE BY HOLLAND FURNITURE CO. HOLLAND, MICH. 8 WEEKLY ARTISAN WEEKLY ARTISAN ~_ •••••• - - - - _ •••• _ ••••• __ ._._._. • ••• • ---------_. • • •• - _. •• _ •• I •••• I The season for banquets will soon be here. Get a stock of our Banquet Table Tops so as to be ready to supply the demand sure to come. Our Large New Line of DINING and OFFICE TABLES are the best on the American market when prices and quality are considered. STOW & Ot\VIS FUKNITUKG 60. GRAND RAPIDS, MICH. ----Cit_y Sa.le_sroom-, -4th~floo~r. B-lod-get-t _B_l.d-g.-.-- ... . ... .... .~ 9 I~_._.~_._. _. ----------_._._._._. __._._. --._._._.---- Educator Weaves Swedish Rugs. A rug weavmg 1I1dustry all his own is supported in Lock-port, Ill, by Edward Worst, '\upenntendent of the JolIet publIc schools. Not an extensive enterpnse but one of the most 111- teresting of stuebe,;, estabh"hed and supported from an 1I1depen-dent source and for an 1I1dependent purpose Many years ago when Mr Worst began hiS career as an educator, he came m touch, mdirectly, With a number of Swed-ish- Amencan women who were mterested 111 rug and carpet ~ cavmg The actIOn of the loom, the artistic blending of the strIpes of wool and cotton and the fillIng 111 of the warp ap-pealed strongly to the artistic taste of Mr Worst, and from that time until the present he has devoted hIS hours of recreatIOn to the development of the work. Of course all thmgs must have a begmmng So It was With the rug mdustry. As the years shpped by the deSire for somethmg a httle more artistIC than the plam "tIips of woven rags became stronger. The fad became a study and today some of the most artistic effects are seen as the result of Mr. Worst's efforts He interested the rag weavmg women m hIs cau"e He became theIr fnend and later their student. After becoL11ng thoroughly acquainted With 111sundertak-ing, and m order to become hImself thoroughly famIlIar with his venture, he traveled to far away Sweden where he schooled him-self accordmg to the dictatIOn of the native born weaver. He learned his lesson well. paymg attentIOn to the slIghtest of de-tails After weeks of study and actual weavmg he prOVided h1l1belf With seVeial looms and an assortment of new ldeas and "ailed for home. Upon hiS arrIval m Lockport he transferred hiS newly gamed knowledge to the women who had intere:oted him in the work and began the career of rug weav1l1g that hag brought such successful results The looms brought from Sweden were placed in a work shop at home temporarIly and later given to the Chicago Nor-mal Practice school of which Mr Worst was at one time prIn- Cipal Smce that time numeroug duplIcates of the looms brought from Sweden have been made by l\Iartl11 Alexander of this city Mr". Oscar Johnson, who reSides 111 Nl11eteenth street, Lock-port, has made the greatest number of rugs for Mr. Worst. He deSigns the patterns used to ureak the monotony of the sohd colorings and selects the tones which blend With artistiC har-mony. Mr Worst's rug weavmg enterprise has been a most suc-cessful venture Many people 1I1terested 111 arb and crafts work have had their beginmng m the artistic little work hous.e erected 111 the rear of his home m Washl11gton street, Lockport It is to the houseWife, however. that the rug" appeal, for they come as a boon to the woman VI ho enJoys makl11g pretty thmgs to beautify her home. Many of the rugs woven in Lockport have taken first awards at showl11gs in Chicago and other CIties Exploiting a New Line. ClInton, Iowa, Oct 14-The A.nderson & \V1I1ter Manufac-tUrIng company of thiS City have recently sent out at one time several thousand supplements to their '09 sprIng catalog, th~ "upplement being devoted entirely to the company's new de-partment of Colomal buffets and chma closets 111 quartered oak fimsh The company is d01l1g a splendid volume of busl11ess up to thiS time dunng the present year. -~ .. ... .. .. ..- ......... .. ..--_.--_._. ----_._._._._. ----_. _.I _.- "THE BEST IS THE CHEAPEST" I BARTON'S GARNET PAPER Sharp, Very Sharp, Sharper Than Any Other. SUPERIOR TO SAND PAPER. It costs more, BUT It Lasts Longer; Does Faster Work. Order a smalllot; make tests;you will then know what you are getting. WE GUARANTEE SATISFACTION. Furniture and Chair Factories,Sash and Door Mills, RailroadCompanies,·ear Buildersand others will consult their own interestsby using it. Also Barton's Emery Cloth, Emery Paper, and Flint Paper, furnishedin rollsor reams. MANUFACTURED BY H. H. BARTON & SON CO., 109 South Third St., Philadelphia, Pa. .. I ~-_ _--_ __ . -- .... .. . --_._---~. ---------__._---~----.--_..~.. 10 WEEKLY ARTISAN Smte No 850 by Muskegon Valley Furmture Co , Muskegon, MICh WEEKLY ARTISAN 11 Cabinet Makers ~--- .--------------------------------------------------------- I F. & JOHN BARNES CO. I 654 Ruby Street, Rockford, illinois Our New Hand and Foot Power Circular Saw No.4. The strongest most PO\"erful, and In every way the best machme of Its kmd e\ er made, for nppmg, cross cuttmg bonng and groovmg '"----------_._------ -~--------- Minneapolis Manufacturers are Prosperous. Mlllneapohs, ::\f11ln, Oct 14-The Peek, Dahlberg & Shaw Company, manufacturers of upholste1ed fur11ltme, 11 S E l\Ialll street, IS one of the new fm11lture 11lanufactunng concerns of the Flom City The company \\ as 111sorporated with a cap- Ital stock of $50,000 III July last, and IS officered as follows' PreSident, L \. Peek, secretary, treasurer and manager, C. r Dahlberg, vice preSident, J K Sha\\ l\Ianager Dahlberg \\ as formerly m the retail fur11lture bus111e"s at Tol'la, N D, for four years PreSident Peek \\ a.., formerly III the bankmg busI-ness at W llmot, S D YIce PreSident Shaw '" as engaged m the uphol..,tenng busmess for "even years before he became a member of the new conce1n The company occupies a plant 43x85 feet, three stones and basement and are plannlll~ an ad-dition next spnng Manager Dahlberg 1eporb that the vol-ume of busllless ha" been very satbfastory smce the company was estabhshed McLeod & Smith, manufacturers of upholstered fur11lture, corner of 7th "treet and Central avenue, are bmldmg an adch-tlOn 83x90 feet four stones and basement and ltgarded as one of the best structures m the city as It IS remfore'ed concrete and stnctly fireproof The \\ ::tlls are bem~ made strong enoug-h to sustalll three more floors The front IS of pressed bnck with a large plate gla'-s front on the first floor. The new bmld-mg Will be used for rample room~ and for storage purposes and be completed O::tober 20 H C Smith "tated that their bUSI-ness this year IS runmng ahead of last year and that the volume done m 1908 was ahead of 1907 The Dmthff l\Ianufactunng Company, manufacturers of mouldlllgs and picture h dmes, artlsb matenah, artistic pictm es, art novelties and bnc-a-brac, are domg a splendid volume of bus- 111ess PreSident Bintltff says their b1lS111ess is exceptionallY In these days of close competltion, need the best pOSSible eqUlpment, and this they can have in BARNES' ------------ HAND AND POOT PO\NER MACHINERY Send for Our New Catalogue. III ------_. --------,-----------------------_.--_..-----------~ good and that they have been havmg a steady mcrease of trade each year, 111c1udlllg 1908 He states this IS largely due to the fact that the company IS addlllg new thmgs to Its lme eash year The present year they have added a new lme of draperies and of couch cove1111g~ AI~o a lme of shirt wabt boxe" Last year the company added a new lme of small fur11ltm e novelties The Whitcomb & Noble Company, manufactnrers of chairs and rockers, aleo report a steady 111crease 111the volume of their busmess smce they became estabhshed five years ago The company'" trade comE'S nlostly f1om the northwe ,t Success, after all IS largely a matter of physlOlogy. A man must have either the backbone or the cheek Some men are so mean that they would rather look for a needle m a haystack than buy one. -------------- --- f--- ---------. ---_. --.--- -~OUfS 1bab~--l DESIGNS AND DETAILS OF FURNITURE 154 Llvmgston St. GRAND RAPIDS, MICHIGAN I~---~-----_-.-_---._---- - -------------- -- -------- ..I. CItizens' Telephone 170Z. 12 WEEKLY ARTISAN produces on any oak results equal in every respect to those obtained by the old tedious and expensive actual fuming method. This especially prepared material when applied to any oak acts with the acids in the wood and produces that peculiarly beautiful, brown-ish effect known as "Fumed Oak." Nothing affects the finish, which may be thoroughly sandpapered without fear of cutting through. Send for FREE sample. We supply everything in Paint Specialties and Wood Finishing materials. CHICAGO NEW YORK r---NE-:w-----P"RO·CESS~ FUllING LIQUID ~--.....---- --- . ...------_._-_._.~--._----_.------- . - - _. - -~_.. .. - ---~---_._._-~-_--.---~ American Lumber in Holland. An Importel of lumber 111Rotterdam, Holland, fur111she~ the follow111g 111formatlOn for the benefit of Amencan exporters "Busine.,s 111Amencan lumbel I egulaJly 111creases. Amer-ican lumber Will be Imported regularly here as long as there IS any lumber available for export 111the ~C11lted States, and this for the reason that the quahtles shipped from other countnes differs from the !\.mencan 111several respects The nl1p01h depend upon the wanb of the buyers here, and at present a, well 111thiS countl y, as 111other countnes, the qtuatlOn is dull If trade Improves hel e and the general conchtlon of affan s be-comes better, thele Will no doubt be a greatel demand for Amencan lumber and logs, but the general turnover cannot be increased by any artificial means; that IS, ever If the pi Ices V\ ere lower, the amount of lumbel exported from the State, to HoI-land would not be,:ome larger, at least not If a longer pellOcl --------- _. - - - - .- .__._.-._...._..-..-.-.-. ---_ -..--_ -..- ., II No.15 FOX I SAWING MACHINE WRITE 44 FOR NEW CATALOG IIIII ... __ ._ .. _._. ~ II FOX MACHINE CO. 185 N FRONT STAEET, GRAND RAPIDS, MICH .-- _-~-----_ . than one or tv\ 0 }edrs IS conSidered On the other hand, should pnce" become c011Slderably higher, the volume of trade would probably be deCl eased, as 111that case bUYers would conSider bu} 111gfrom other source'). "The only suggcstlOn to make to Amencan "hippers of hardV\ ood lumber and log~ would be to adhere stnctly to the quaht} speCified 111the contract, to Slllp the goods wlth111 the time speCIfied, and not to send out consignments Without first consult111g then agents In ordel to move goods, conslgnmenb are often resorted to by the Amencan shippers These ship-ments usuall} sho\\ a bad I esult on account of the buyers tak- 111~advantalSe of the SituatIOn, or else on account of the good., not be111g sl11table for the market, or arnv111g at a bad time, 1Tl \\hlch case qua} dues and storage expenses have to be paid. Lumber should anI} be conSigned to thiS market on the strength of the adVice of a slllppel's agent here" r IIIII BOY NT-~-N--~"c-o-~--'Il ManufaCturers of I Embossed and Turned Mould iogs, Emboss-ed and Spindle Carvings, and Automatic Turning86 We also manu-fadure a large hne of Emboaaed Ornaments for Couch Work. r#!iPt;-~-. SEND FOR 1256-1258 W. Fifteenth St., CHICAGO, ILL. I ~---------------------------------------- ...._-~ WEEKLY ARTISAN 13 r-----·--------------·-·-II•------------- ----------_._._-----_._-----_.-------------------- ------.., III I SPARTAN TURPS Spartan Turps is undeniably the best thing on the market for reducing varnishes, stains, paints, etc. It is bet-ter than turpentine, being one of the best solvents known. With Spartan Turps you will get better results, cover more surface and save money. Write for sample and be convinced. MARIETTA, OHIO. ~-- _______________________ . . --.-..t~I --- _ --- _ . Seating Salesman Indicted_ Eugene H. ReIl1y, salesman for the AmerIcan Seating com-pany of ChIcago, and F. H Osterle are the objects of pohce search 111Richmond, \! a The men are under 111chctment on a charge of housebreakmg 111 connectIOn WIth a contract for seats for the new RIchmond high school. Both men have dIS-appeared The lllchctments charge that the men took a sample chair, selected by the CIty as the seat for the new ll1gh school, from the room III whIch It was .;;tored and substItuted a chair of an inferIor grade \iVhen the cham, arrIved the deception was chscovered The CIty scheol board refused to receIve the chaIrs and an 111vestIgatIon was begun. Later the school board re-pudIated the contract Thomas F. Boyd, presIdent of the AmerIcan Seating com-pany, states that hI'3 company had nothing to do WIth the con-tract, except that It was let to them by the school board of RIch-mond, Vd "Although ReIlly h one of our salesmen, we had noth111g to do WIth the contract,' saId :\Ir Boyd. "I under- ~tood that there was a hItch 111the contract, but what It was I dId not know We made the chaIrs as ordered and they were delivered to a concern 111RIchmond. Further than that we are let out of the deal" ReIl1y has been employed by the AmerIcan Seat111g com-pany for over two years, although he IS now only 20 years of age O'3terle 1'3 an 111stal1ment dealer of RIchmond, and ReIl1y IS also a reSIdent of that CIty Testing the Anti-Free Pass Law_ The valIdIty of the antI-free pas;, sectIOn of the Hepburn raIlroad 111the ;,ettlement of a claIm for personal 111Juries 28 last Tuesday on a motIon for the advancement of the appeal of W"AT SPARTAN TURPS WILL DO Spartan Turps will reduce varnishes, stains and oils. It will prevent precipitation if used to reduce an oil stain. It can be used for thinning the finest colors, imparting new life and brilliancy without im-paring the color. It adds to the flexibility and spreading qualities of varnishes. It can be useful in a hundred ways in any finishing room. the Louisville & NashVIlle raIlroad from the Judgment of the Kentucky court of appeals, holdlllg It to be constItutional. The raIlroad 111the ;,ettlement of a claIm for personal 111Juries 28 years ago agreed to carry Erasmus J. Motley and his wIfe of Bowlmg Green, Ky, over ItS 1111bfree for the remainder of theIr lIves and insure them annual passes untIl the Hepburn act went into effect. The Motleys then brought smt to compel the per-formance on the contract and the Kentucky courts so ordered, takmg the ground that the passes to be Issued under the contract were not free passes wlth111 the meaning of the act, as they were for value receIved. Arguments wIll be heard m November. A 68-111Ch mission clock IS given to every purchaser of goods amountmg to $10 by the Royal FurnIture company of Cleveland. 'LH~ MANUFACTURERS p.~D DEALERS IN HIGH GRADE BAND AND SCROLL SA~S REfAIRI NG-5ATI5FACTION GUARANTEED CITIZENS fHONE 1239 27 N MARKET ST ~,GRAND RAFID5~MICH. 14 WEEKLY ARTISAN ------------------------_ .•_-----------------------------------_.----------~ Mahogany Circassian Walnut Quartered Oak Walnut Curly Maple Bird's Eye Maple Basswood Ash Elm Birch Maple Poplar Gum Oak I~- -----_._. -- ----.--._--~~ BUCI{EYE FURNITURE FACTORIES Notes and News From Piqua, Dayton, Delaware, Columbus and Cincinnati. Clllclllnati, Oct 1J -P1qua, OhlO, has four furmture fcl~- tones and all of them are dOlllg a fine bUSllless SpralSue Sm1th & Co, w1ll have almo't a ne\\ lllle of ch111a doseb and cllll111groom furmture on ehspla) 11 Grand RdP1d- 111Janua1 \ 1he1r d1splay, alway" good, pr01111ses to be better than e\ el Trade w1th th1s firm has been good nght along, amI 1'0 1mprO\- 111g "tead1lY J\Ir Mendelsohn 1S very opt1mbt1c and prec!Jch great th111gs for the furmture trade for several) ears The L C & W L Cron company are hav111g a fine t1ade III bed room furmture and \V1ll hay L many adc!JtlOns to -11('\\ 111Grand Rap1ds 111Januan Cron, K1lls & Co, report bU-,llles5 as eAcellent Thell wardrobes and desks are krD\\ n all over the countr) Everybody kno\\ '0 .J oe l'lesh and h1s 1111eot cl111111tldSble, made by the P1qua turlllture Compam of \\ Inch hc h p1e-1- dent "J oe" was east when the \\ eekh -\1th 111 man ccdled so he could not procure mu~h news, but Joe maybe depended on to have "ome to show III J anua1 y tl1dt \\ 111please the bm er.., One of the best des1gners 111Grand Rap1ds had JLht filll,hed three weeks' work 111the des1gn111g reom of the St0111po &- D uk hardt company of Dayton, \\ hen the Artisan man called, \\ hlLh 111sures them a great chsplay 111Chicago, at 1.319 :\11ch1gan ave-nue 111January ThJs company 1S famous for Roman chall, wh1ch have become almo"t a necess1ty 111every progressl\ e fUl-mture store. The Burkhardt FUl11lture Company hay e a ne\\ catalog 11,t from the pllnters wh1ch shows the best 1111eot patlo! dn I !J brary tables they have ever brought Dllt The cuts are fi 1C and the pnnt111g good, but not better than the tables themseh es They show at 1319 l\T 1ch1gan avenue, Ch1cago Dela\\are, OhlO, 1'0 a beaut1ful httle Clt) about ?j m1les north of Columbus and 1S noted for 1tS l\Iethodht college, \\ he1 e about 2,000 young men and mal dens are learn111lS to play tCDt and basket ball and get an educatlOn In one of the show \\ 111- dows 111a store I saw a p1cture w1th the motto, "Don't Let Your Stue!Jes Interfere \V1th Your College Work" The trouble \\ 1th the modern college 1S that 1t 1S cons1dered of more nl1portance to haze a young man till he 1S so near dead that he b cnppled for hfe than 1t 1S to budd h1111up to make a good and lheful man of hnn, and Delaware h no eAceptlOn to the rule Of course the faculty eh5clalll1 any respons1b1hty fm such barball-ties, but they are to that extent m1se1able fadures and 111case of a rehglOus schDol God w1ll hold them to account for every boy IIII I I ------------_._--------------------------------~ Foreign and Dom estic Woods. Rotary, Sliced, Sawed. \\ ho goes there w1th an honest 111tent to get an education and cames (:Jut manned and broken both 111body and sp1nt. But enough of th1s Dela\\ are has somethlllg else to be proud of, and that 1Sthe Deb\\ are Cha1r company where some of the best chan' are made Th1s 1S a large fa,:tory and many styles 111 double ccme chans and rockers bes1des dlllers and settees are 111the1r hne '1 hey have recently brought out a fine lunch cha1r, \\ 1th a b10ad arm such as 1S used 111the Bal±lll1ore lunch rooms all over the country They have deClded not to show at am eAh1b1t 111J anua1 y next Columbus, the home of a demoClatic gOvernor 111a repub- !lean stdte, 1'0 a fi,1e C1ty, thll d 111slze 111the stdte of OhlO (Bl.t don't tell thclt to a Toledo man unles;, yOU can beat Ty CDbb 111batt111g and runlllng- ) Two of the best th111gs 111Columblb dre the E, \1 Hulse Company and the Columbus Couch Com-pam It s a great heat to spend an hOUl w1th E 1\1 Hulse }------J\ 10 SPINDLE MACHINE ALSO \IADE Wl I H 12, 15 20 AND 25 SPINDLhS. DODDS' NEW DOVETAILING GEAR MACHINE ThlS lIttle machme ha.s done more to perfect the drawer work of furul ture manufa turers than anvthmg else 1U the furnIture trade For fifteen years It has made perfect fittmg ,eI mm proof dovetal1ed stock a pOSSI b111ty Thl~ has bt:en aCi...omplIshedat reduced cost as thf> machme cuts dove taIls III gangs of from 9 to .U at one operatwn It s what otheiS see about your bustne~s rather than what yOU say about It that counts In the cdsh dra\\er It ...the thrill of t-nthuslasm and the true nng of truth \OU feel and hear back of the cold type that makes you buy the thmg advertised ALEXANDER DODDS, GRAND RAPIDS, MICHICAN Represented by Schuchart & SchUll" at Berlm, Vienna, Stockholm and St Petersburg Reprt"sf'utedby Alfred H Schutte at Cologne. Brussels. LIege. Pans. Ml1anand Bllboa Represented to Great Bnban and Ireland by the OlIver Maclunery Co • F 5 Thompson, Mar. 201-203 Dean'aate, MaucheSter. Enaland WEEKLY ARTISAN r-------- ······ ----------------- . ............ ., LET US QUOTE YOU PRICES ON OUR OWN MANUFACTURE OF Circassian, Mahogany, and I I I II I,t ~...•.••..-•.•.•..•..•.......... Gum The Albro Established IB3B. W •• I ••• I •••• Oak, Poplar Veneers. Veneer Co. I I Ii1 .-'" CINCINNATI. O. . ... ... ...-_.~------_..------_._._.~.__.-.-_..._--..-_..-.... While he knows hIs own busll1ess to the last detal1 It is surpns-ing how he keeps ,,0 well posted on everybody's busmess, es-peClally that of his competitors Smce my last VISIt to thIS company he has bUllt a large addltion to the factory and has two large floors filled wlth machmery and now has set h1s pm'i for an output of $1,000,000 a year, and unless he IS killed m hIS au-tomobIle he wIll reach It EM's latest wnnkle IS a new dav-enport sofa bed, whIch he IS satisfied WIll make every other dav-enport bed WIsh It had legs hke an ostnch so it can nm away If" a good bed, one of the best, the only thll1g cheap about It bemg the pnce, and If the reader wants to know what that IS let hIm wnte for it J\Ir Hulse ha'i copynghted a name for It whIch IS "Hulsco," and that name Il1SUrb perfect gooel'i and entIre 'iatisfact1On The Columbu'i Couch Company IS makmg a fine h 1e of couches and sofas m leather and all the latest and best m plushe'i and tapestne", and 1S havmg a fine trade Cmcll1nati IS not only on the map, but very 11lLlChso. WhIle some of the other large towns Il1 the west pretend to thmk "httle old Cmcy" IS slow, when they come to show theIr hands they look pretty "punk" besIde her's. One who goes there once a year or such a matter, IS surpnsed by the Improvement" As a furmture town, CIl1Cll1natl has long had a reputat10n for mak-mg good furmture and the vanety cover.., everything Il1 the 1ll1e of household and office furniture Among th~ re-:ent changes 1" that of the Modern Furmture Company, G W Von Frange havmg succeeded Mr Tappe ll1 the management Mr Van Frange was for many years wlth J W Glanton, of Columbus, Ind, and comes to h1s new place thoroughly eqmpped for h1s task He WIll bnng out an entIre new lme of hat rack.., 111 Januarv, but WIll not show at any of the expos1t1Ons, though he may do so m July next HIs new 11l1e WIll consist of at least fifty patterns. The Sextro FurnIture Company reports a good trade and WIll have a lot of new d1l1ll1g tables to show the buyers Il1 Chi-cago next January. C. F StreIt & Co , WIll show theIr 1ll1e of upholstered furmture m the Leonard exh1b1tlOn bwldll1g, Grand RapIds, ll1 January It WIll be a good lme. The Standard Furmture Company, manufacturers of chalr", are domg a mce bus mess and wlll show as u"ual in the furmture exh1b1t1on buildmg, Grand Raplds, Il1 January The Stell1man & Meyer Company are among the leaders in dmll1g furmture m the west They always have somethmg to show m Grand RapIds, Il1 the furmture exhIbItion bwldmg that all buyers of good furmtre want to see The Stearns & Foste1 Company probably turn out more cotton felt mattresses than any other house m the countn. They have fine chsplays tWIce a year in Grand RapIds and ChI-cago, and m the latter CIty they have a large warehouse and keep a full hne not only for their ChIcago trade, wh1ch is very large, but also to fill orders from all over the northwest The Albro Veneer Company are havmg the finest trade they have ever had E. D Albro saId to the Weekly ArtIsan that they have Just receIved 120 log.., of the finest kmd of C1rcassian walnut wlllch 1S turmng out great In mahogany, both plain and crotch, they are nght up to date ThIS company IS bwld-ing up a fine busme,s m Grand RapIds among the leadll1g dealers Il1 fine furmture The U11lted State" Varmsh Company IS one of the oldest 111 CmCll1natl and has been makmg good varmsh so long that they have forgotten how to make the other kmd The Oh1O Veneer Company, Importe1 s of mahogany and foreIgn woods, have a very large stock of chOlce figured and plall1 mahogany veneer", and also a fine stock of C!rcasslan wal-nut and other fancy cabll1et woods. TheIr trade is reported excellent and growmg every day Prosperous Iowa Factories. Cedar RapIds, Iowa, Oct 14 -The A G. Eyles ChaIr com-pany, makers of the Eyles easy adjustable reclmll1g chaIrs, are planmng to bul1d a new plant, startll1g eIther thIS fall or next spnng, the volume of busmess bemg such that they are com-pelled to secure larger quarte1 s to meet their growll1g busmess, whIch was estabhshed three years ago and has doubled each year Sll1ce The new plant WIll be located on the west SIde of the nver alongsIde of the Rock Island tracks and will be 50x100 feet, three story structure absolutelY fireproof and to be com-pleted wlthm SlX months from the tnne the work of erectlon 15 begun. The Eyles Chalr company'" trade IS coming from all sect10ns of the Umted States One thousand copIes of theIr new fall catalog-a handsome productlOn-are now bemg sent out to the trade. The Amencan Manufactunng Company have Just completed a one story add1t1On of 36x62, to theIr plant, which IS to be used as a gluemg room and machme room The mam plant of the company IS 50x120 feet three stories Manager J F Leefers states that smce the estabhshment of the busmess eight y~ars ago there ha'i been a ..,teady ll1crease Il1 the volume of busmess and that thelr trade IS now comll1g from all sections D - -~---_.__._._._.-----.. . - --.. _.. -- .~ WABASH INDIANA iI~-----------_.-- --- - - - ._.- B. WALTER & CO. ~~ TABLE SLIDES Exclusively 1 ." WRITE FOR PRICES AND DISCOUNT or a low pflce for that matter, for faultl1y constructed, badly fin-l~ hed f11111lture111"hoo-doo" des1gns He wants a show for his mane, 16 WEEKLY ARTISAN ~UBL.ISHEO EVERY SATURDAY BY THE MICHIGAN ARTISAN COMPANY SUBSCRIPTION $1 eo PER YEAR ANYWHERE IN THE UNITED STATES OTHER COUNTRIES $2 00 PER YEAR. SINGLE COPIES 5 CENTS. PUBLICATION OFFICE, 108-112 NORTH DIVISION ST, GRAND RAP'DS, MICH, A. S WHITE, MANAGING EOITOR Entered as .. cond class matter Jnly 5, 1909, at the post office at Grand Raplds, Mlchlgan under the act of March 3, 1879 The tendency of pnces for matenals used 111the manufac-tunng trades 1S upward and as a matter of course pnce~ t01 products of the factones WIll be advanced The people are bnnging out the finanClal stllts from wh1ch they tumbled t\\ 0 years ago and are mountmg the ~ame confidently and fearlesslv A gentleman well tramed in busmess and noted for his actlv1h in pobtlcs expressed the opmlOn recently to the effect that mane, would be plenty and all lmes of busmess actlve untll the clo<e of the year 1911, when there w111be a tightenmg of the money mar ket and a consequent depresslOn m trade, to contmue untll after the pres1dentlal electlOn. The men who attend the finanC1al mIlls WIll continue to manage the pohtlcal affaIrs of the count1 \, in the opi11l0n of the finanCler quoted above Freight transportatlOn fac111tles and costs are important factors m the commerce of thh city and the problems of trans-portatlOn that anse reqUlre a specIal knowledge of the tl anspor-tation bus111ess that may only be acqmred through expenence and study The fur11lture manufacture1 s have made a good move by poohng theIr mterest 111the transportation mc.tter, es-tabbshing a traffic bureau and plac111g a competent man 111charge The manager of a factory w1th a capac1ty output of $300,- 000 annually, sold goods to the amount of $230,000 dunng the past twelve months and lost $10,000 on the oame The lobar cost of the goods amounted to 25 per cent The manufacture1 declares that an increase of 10 per cent 111the price of gooch is imperatlvely necessary and hopes the natlOnal assoc1atlOn \\ 111 order such an advance at Its annual mect111g to be held 111Ch1- cago a month hence. Sell111g agents should remember as a general proposition that buyers are no more friendly to one of theIr class than an-other. Their duty IS to buy advantageously for the firm, the indiVIdual or the corporatlOn they repre~ent and not to cement friendships. Are the manufacturers of Ameflca d0111g theIr duty to po,- terity and the nation 111the matter of educat111g the youth to succeed the foreman and superintendent that are naturally pass-ing away? Or will they cont111ue to employ men impo1 ted from the old world to fill vacancIes 111 their operat111g staffs) As a rule the 1etail dealer IS w1IImg to pa) a fair price for well made furniture. But he is not w1II111gto pay a fair price \ mercantIle assoc1atlOn 111 Kansas recently passed re~olu-tlons pledg111g the hearty support of the members to such manu- Llcturers who make pnces to consumers of theIr products, pro-v1ded the ~ame shall be based upon honest value cond1tlOns. C1rcass1an walnut is seldom used 111the construction of lodge and pulpIt fur11lture It IS not as sUltable for such purposes as mahogan) or oak and the cost of the material renders its use too e),.pen<1ve for the average frater11lty or sect. Dunng the commg year the manufacturing traders hope to avoid losses and earn a fair living out of the profits of their bus111ess The past two years have not been profitable as a rule. for manufacturers Detl O1t has a mov111g van ordmance reqUlflng movers of howehold goods to keep records of old and new addressf's of partles whom they serve One of the mercantlle assocIations of Toledo purposes the ImmedIate enforcement of a creellt llmit agreement adopted sev-eral months ago To know one\ competltors personally is one of the most valuable expenences a merchant or a manufacturer can gain There is trade for all that deserve it. Good prices for goorl goods increase the demand and give stability to the market The slo\\ pal reta1ler pays the most for his goods because his account 1S not des1red by the manufacturer or the jobber Detroit Factory Notes. Detro1t, Oct 1,) -The Palmer Manufactuflng company is rapidly recovenng from the effects of the fire that came so near mak111g complete clestructlOn of the1r factor) The large brick build111g wa~ not clamaged at all, and enough of the frame build-ing that was occup1ed by the P10neer Manufactuflng company was saved as to make It pOSSIble to operate a few machines The debns IS rapIdly be111g cleared away and a fine new brick bUlldm£; \\ III take ItS place, which WIll make the plant one of the finest 111Detr01t The lo..,ses by the fire were covered by in-surance and the compa11les WIll go on to hIgher th111gs In the bnck bUlld111gthere was a large sto-::k of tables whIch \\ 111enable them to fill many of theIr orders and by January first they hope to be 111better shape than ever before. The Possebus Bras Fur11lture l\Ianufactunng company re-port a rapId 1mprovement 111trade, and WIll have many new pat-terns to show 111January 111ChIcago, at 1319 Michigan avenue. The Humph1ey-\'\hdman Bookca..,e company are having a fine bus111ess and w111 1ssue a new catalog before the first of the year The) show in Grand Rap1ds, ChIcago and New York J C "WIdman & Co, ale hav111g a fine trade in hall and din-ing 100m furmturc \iVhen a man boasts that he never tells the truth, don't be-lieve him. He's an infernal lier. Tenn, has been 111the Grand Rapld~ furnIture market for the past week add111g to their stock whIch is running low under a bnsk fall trade The Furna:, Office and Bank Furmture company of Inc11- anapohs, has the contract for furmshmg quarter sawed oak desks, chaIrs, tables, etc, for the new government bmldmg at Colorado Spnngs, Colo CharIe" Hoertz & Son of thIS city have secured the con-tract for erectmg the adchtIOn to the S11gh Furmture company's plant The bmldmg IS to be 9Gx14± feet, four stories and base-ment and wIll cost about $23,000. The Gold Medal Camp Furmture company of Racine, Wis. who furmshed the camp parapherna11a for Roosevelt's Afncan expedItion, have receIVed a large order from the government for camp chaIrs, "tools, tables, etc. J. B. Marsh, a retIred fur11lture dealer of Rockford, Ill, who has reSIded m the CIty over fifty years, entered a court room for the first tune m hIS hfe, last vveek, when called as a witne,," m a case agamst some dlsorelerly boys. L. C Waterman & Son of Project Dale, l\lass, a firm that has been makmg tacks f.or uphol~terers for over fifty years has made an assIgnment to Mornll A PhIlhps The 111crease m the cost of Iron h gIven as the pnnclple cause of the failure At the annual meetmg of the E. Z Go-Cart company of Monroe, VVlS, on Oct 4, officers were elected as follows PreSI-dent, F. Kaplan, BelOIt, VIce preSIdent, D. S Klafter, Chicago, secretary, George Thorp, Monroe, treasurer, LOUIS Kohli, of Monroe. Alamando 13 Russ, a natlve of Hartford, Vt, and a reSI-dent of ChIcago S111ce18G8, dIed October 11. He was 80 years old. From the tIme of hIS advent 111ChIcago untIl 1874 he was engaged m the furmture busmes.." and follow111g that be became an undertaker F. C Hannahs has purchased the interests of hIS partners, the Jackson estate, m the firm of Hannahs & Jackson, owneF of the Kenosha (WlS) Cnb company The only change m the management \\111 be the retIrement of Frank L Jackson from the board of du ectors. T J Keveney & Co, importers of Imoleum and commiSSIOn dealer" m carpets and rug" at 907 Broadway, New York, are finanCIally embarrassed and are trymg to settle WIth theIr credI-tors WIthout court proceedmgs. TheIr 11abIhtles al e scheduled at $180,000, WIth assets estlmated at $-t8,000 They formerly had branches at Philade1plua, Pittsburg, ChIcago and Kansa" CIty, but have been gomg to the bad smce the pamc of 1907. MISCELLANEOUS NOTES AND NEWS. Olson & Crawford are new undertakers in Duluth, Mmn T S 13radley has moved Ins furmture store from OXfOl d to Anmston, Ala W. H Feldman IS now sole owner of the Astoria (Ore.) Furmture company "The Fall" of BIsbee, Anz, has moved mto a new build-mg on Main street J r Davis & Son succeed Power" & Davis, furniture deal, r" of Grand JunctIOn, Iowa. Mrs Ella DIllon of Brookfield, Mass, is clOSing our ner stock of furmture and WIll quit the bllS111ess. The Hart MIrror Plate company wIll greatly enlarge their manufactunng faClhtles 111Grand RapIds. Loms chrelbels, undel taker of 946 Kinmkunic evenue, MIlwaukee, has been declared a bankrupt George Salter has taken charge of the furniture store form-erly owned by Jansky 13ros, m Depere, WIS. A petltlon m bankruptcy has been filed against the Stork 1m mture company of South Omaha, N ebr. Dora Levy has purchased the retaIl furmture business d I ~aac Goldberg, at 191 ColumbIa street, Brooklyn, N Y The Shannon Undertakmg company IS a new concern of ShelbyVIlle, Ky, that may put 111a stock of furmture later. The Baldwm Refngerator company, BurImgton, Vt, have doubled theIr capital stock-111creased from $75,000 to $150,000 The name of the G L Holmes Furniture company of Se-attle, Wa.,h, has been changed to the Century Furniture com-pany. The vVIlham l\I111er company, furniture dealers of Charles-ton, \V. Va., have sold out to Howard Marvm Jones and W. N. Jolhffe The Mendlan (1\llss) Furniture company ha" been incor-porated by WIlham 1\Ieads, J 1\1 WIlson and others. Capital stock, $50,000. The Pansh Furniture company, retaIlers of Columbus, Ohio, have Just moved into a new five-story bmld111g erected for them m l'\orth HIgh street. The Rollms Fur11lture company of Dexter, Me, have sold out to Hutchmson & Gates who wIll sell the stock on hand and close out the busmess. The French & Heald Funllture 1\Ianufactllring company OT MIlford, N H. are runnmg a part of their factory day and l11ght to fill rush orders The NatIOnal A"soclation of Funeral Directors at the con-ventIon Just closed at POI tland, Ore, named Detroit as the place for the meetmg next year The Little Rock (Ark) Board of Trade wants somebody to estabhsh a bank furmture factory m that city. Address George R. Brown, secretary The Metal Bed company of l\IIlwaukee, VVlS, are erectmg three adc11tIOns to theIr factory whIch WIll more than double the present capaCIty of the plant. The Art l\letal Company of Jamestown, N. Y, have se-cured the contract for supplymg $20,,'\00 worth of metal furl1l-ture for the new state capItol buildmg at Pierre, S D. C S J\Iam, buyer for the SchIpper & Block Furmture com-pany of Peona, Ill, has been m Grand Rapldo dunng the past week placmg order" for reple11lsh1l1g theIr stock of furl11ture A G J. Muller & Co, cabmetmaker.., of East Nmth street, New York, have been adjudged bankrupt. TheIr assets are in the hands of Walter J Hlrsch a" receIver Liabilltles, $1,178. Henry Ro"a, bUyer for Gottschalk & Co, of Chattanooga, -.....-..--._.- ..--~ House ( American Plan) Rates $2.50 and Up. Hotel Pantlind (European Plan) Rates $1.00 and Up. GRAND RAPIDS, MICH. The Noon Dinner Served at the Pantlind for SOc IS THE FINEST IN THE WORLD. J. BOYD PANTLIND, Prop. ~----------------------------_ .._-------_ .._---~ ---_._--_.-_._-~ II 18 WEEKLY ARTISAN These Specialties are used all Over the World ."..-.----------_._._._------------------------ Veneer Presses, dIfferent kinds and sizes (Pstented) Veneer Presses Glue Spreaders Glue Healers Trucks, Etc" Etc. Hand Feed Clueing Machine (Patent pendma.) Many styles and sizes. Wood·Working Machinery and Supplies Power Feed Clue Spreading Machine, Smgle, Double and CombinatIon. (Patented) (Sizea 12 ID. to 84 In wIde.) LET US KNOW YOUR WANTS t~._._. _._._-----_._---------------------_._--- CHAS. E. FRANCIS COMPANY, Main Office and Works, Rushville, Indl . • • • ...A FROM THE SPORTSMAN'S PARADISE E. H. Foote Talks of Hunting, Fishing, Berries, Soil and Timber in Northern Newfoundland. "That's a "pm tsmen'" paradIse all nght, enough," saId E H Foote of the Grand Rdplds ChaIr Company, speakmg of northern K ev. fOllndlancl :\lr 1oote was a member of a Grand RapId, party of fOl11 who "pent foul week, on a tnp to the northern pen1l1~ula of the Island and returned la,t \\ eek "For canbou shootmg, hunt1l1g and fi,h1l1lS that countr) IS hard to beat,' contl.1Ued }\Ir Foote "\\ e were ver) 'oucces"ful though owmg to the late fall the v.eather wa, so \\all11 that m1- I HARDWOOD LUMBER I II~------ SAWED AND SLICED l QUARTERED OAK { VENEERS fAN 0 MAHOGANY r ii~t~U-LINDE'N 1 I Indianapolis I, Illinois and New York 8ts. I 6 Blocks from Umon Depot I 2 Blocks from Interurban Statton. t 2'\0 Rooms , All Outside, with Fire Escape I I elephone In every Room I Europe"n Plan , Rates 7'\c to $2 00 Per D ,y I Dmm,?; Room In ConnectlOn t :,peclal Kates to Famlhes I' and Permanent Guests I adles Traveling Alone wlll Fllld This a Very Desirable II Stoppmg Place GEO. R. BENTON I Lessee and Manager t ~______________ _-4 No.6 Glue Heater. ...-_... ... . gl atlOn of the a111mals had hardly started when we left Each of our part) secured a trophy-a cdnbou head We sent them to Bangor :\Ie. to be mounted and they ~hould arnve here 111 abont a month I enjoyed every m111ute of the time we spent on the 1~lal1(1,and I th1l1k the same IS true of the other member~ ot the party "That countr) IS rongh and the SOlI is very hght Mo"t of the tll11bel IS ~prnce It doe" not grow large enough for lumber but I~ used for pulp wood It grow" rapHlly and with proper management WIll yIeld a cont111Llous harvest There s ~ome bIrch and p111ebut the trees are very "mall Ther~'s no oak or other hard woods, but there h an abundance of mounta111 ash such as we use here on our lawn~ It grows natura,lly there and the trees are loaded WIth ben 1e~ v.hlch are eaten by bears It IS a land of berrIes \Vhen we were there-we ar-n\ Cd on September l:5-there were plObablY mIllIOns of hl1ckle-berne~ on the bmhe~ The l11ounta111a"h IS known a~ the dog-berry up there There IS an enormous amount of pulp wood there and as \ et comparatively httle of It has been cut, but It may soon be ut1hzecl \ aJt trac:t'o of the land have been acqmrecl by Amer- Ican a'1d European ~ynchcates and much IS held by firms and 1l1chVldual owners \bout b;) 1111le~from where we were hunt- 1l1g an Enghsh ~ynchcate has e"tabh~hed pulp Imlls and are put-t1l1g 111 large paper mIlls They eVIdently propose to make the n ost of theIr tImber by work1l1g It mto fimshed product before ~hlpment It WIll cost no more to shIp It to European ports than to send It to '\ ew YOlk or Bo~ton, and most of It WIll prob-abh go acrms the \tlantlc" No Idle Cars Now. The fortl11ghtly bullet111 of the \mencan Railway Associa-tion, I",ued October H, made It more certa111 than ever that the talk of ldle cars on the rd1lroacls of the Ll11tecl .state~ wIll "oon be a th1l1g of the pa~t In the two v. eeb ended September 29 there \v dS a further reclu:tlOn of about .33,000 111 the number of surplus cal~, reclnc111g to oS,80lJ the net number of Idle freight Cdrs 111 the ~ mted State~ and Canada At the openmg of Sep-tember there were 10G.OOO Idle cars, early 111July there were 239,000 :\t the pre,ent rate of reductIOn the next fortl11ghtly ~tatement, or at leac,t the one after that, WIll ~how a shortage 111- steacI of a surplu" of fl eIght cars At the heIght of the bU01- ne~s cIepresslOn 111 the spnng of 1908 there were m the U111ted ::-'tate, abont GOO,OOO Idle cars, 1l1c1ud1l1g 200,000 awalt111g re-paIrs WEEKLY ARTISAN AM[RICAN BWWER COMPANY "SIROCCO" ANY EFFICIENT GENERATOR direct connected to an " ABC" SELF OILING ENGINE will electric light your plant) run fans) etc.) and if you are now bu~ing current, will pay you in savIng 25% PER ANNUM TRADE MARK 'ABC" SELF OILING ENGINES are generating thousands of kilo-watts all over the world, and each engine is paying for itself every year in savings of fuel and oil. (Exhaust Steam is Available for Heating and Drying) (Wrtte for proof of abofle.) ThIS plant running In IQUITOS, PERU. WE DIRECT CONNECT TO ANY GENERATO~ WE WILL GLADLY QUOTE YOU, WITHOUT OBLIGATING YOU TO BUY GENERAL OFFICES, DETROIT, MICH. NEW YORK PHILADELPHIA PITTSBURC ATLANTA How Harriman Boomed Express Stock. While Frank H. Platt of the UnIted States Express Com-pany was testdvmg the other day that E H. Harnman had been the real buyer of the 22,028 "hares of UnIted States Express stock whIch he took over m hIS own name from the Adams and Amencan Expres" treasunes earlIer m the year, Wells- Fargo company sold 100 shares of the UnIted States stock on the Ex-change at 35G};j., whIch, mc1udIng the dIVIdend of 5 per ce lt, paId la"t ;,ummer, or an advance of 31}:i: pOInts SInce the last ~ale, made some tIme In .:vIay i\ maJonty of the Umted States E"press "hareholder" have been fightIng for about three years to get somethIng lIke the return they thmk the company IS cap-able of earnIng, and have even been wIllmg, after vam endeavors to bnng about a change m management, to have the com-pany lIqUidated When E H IIarnman wa~ opposmg the movement for a larger clIvldeml on \!\T ells- Fargo In 190G, \Vlll-lam Nelson Cromwell urged en the stockholders the value of Mr Harnman's connectIon WIth the companY, and begged for patience WIth hiS po!Jclec,. Smce then the stock has nsen from around 300 to 330};j., diVIdends have been paId at an advance of 2 per cent from the aIel rate, and earnmgs have Increased WIth lIttle fallIng off because of the panIc. The Umted State, Expre~s shares have now been transferred and are the property 0; the Harnman estate Must Enlarge Their Plants. Fanbault, MInn, Oct l± -The Peter~on Art FurnIture Company, John Peterson, propnetor, are contemplatmg the bUIldmg of a new plant next summer, the pre"ent bUIldIng to be used as a warehouse. The new plant WIll be about 70xlOO feet three ,tones, bUIlt of concrete and absolutely fireproof. The CHICACO ST. LOUIS SAN FRANCISCO SEATTLE 19 motIve power WIll be electl iCIty. The plant of the Peterson Art FurnIture Company, as well as the WatervIlle FurnIture Company, WIth whIch Mr Peterson IS also actIvely connected, are now both crowded beyond theIr pre"ent capaCIty to keep up with their orders The volume of bUSIness of the Peterson Art FurnIture Company IS up to the present tIme twenty per cent ahead of 1908 and each year S1l1cethe estab!Jshment of the bUS1- ness has Wltnessed a substantial m::lease over the precedmg one D- -------- ------- ------- - ~ -- ~-------~~._----- ---------- -_._--- f - We Manufacture tlte Largest Line of rOlDIM (nAIDS ln the United States, SUItable for Sun day Schools, H aIls, Steam-ers and all publIc resorts We also manufacture Brass Tnmmed I r 0 n Beds, Sprmg Beds, Cots and Crlbs m a large varIety Send for Catalogue and Prtces to KAUffMAN MFG. CO. ASHLAND, OHIO ~------------ -_._ ... ~ ._ .!. 20 WEEKLY -----'------------------....-----.., I III III I II IIIII III IIII ... Schultz & Hirsch Co. Manufacturers of HIGH GRADE BEDDING Feathers, Feather Pillows, Downs, Etc. Upholstered Box Springs and Curled Hair Mattresses a Specialty 1300~1308Fulton St. Corner Ehzabeth st. CHICAGO ~_._. Branch Factory, Hammond, Ind. ... ~- _._------ ----- II I II .,.. - ---- .._. - ----- ----------------_.,-_ ...I. ARTISAN An Adams & Elting Idea. Back in '49 they came out we~t m pralne schooner". Now we have the twenheth century l1l11lted. We used to use the blo,," er and "andpaper and glass to 1emove old, hard coats of pamt and '\ armsh f\ ow we have "Ad-el-lte" Clever mmds are \\ orkmg every day to Improve and lessen the work in the blg furmture factones-the Improvements whlch lllcrease the yearly dlvldends Heretofore, manufacturers m order to secure the beautiful effect of fumed oak were obhged to subject the wood to the tedlOU5 and expensIve, actual fummg process. Now we have new process fumlllg hqLUd, producmg on any oak re~ults equal m every respect to those obtallled by the old system. :\' ew p10cess fummg hql11d is manufactured exclus1vely by the A..dams & Eltmg company, whose wood fimshmg matenals probably enJoy the greatest populanty of any SImIlar goods on • ~ I By Otto Jlranek, Furmture Deslgner, Grand Raplds. Mich. the market TheIr mahogany a" well early Enghsh stams are probably more extens1vely med than anythmg else for the pur-pose The apphcahon of new process fummg hqmd to any oak acts WIth the aCIds m the wooel and pLOcluces that pecuharlY beauhful effect known as fumed oak The hqmd has no ch::- agreeable odor and IS harmless It has a tendency to stnke mto the wood but doe" not change colors m the pores, all the hIgh ltghts bemg retamed m nch, dark shades Nothmg af-fects the fimsh whIch may be thoroughly sandpapered WIthout fea1 of cuttmg through A great vanety of shade~ are producable by varymg the quant1ty of wate1, wh1ch may be u:-ed m thmnll1g. If the depth of color des1red lS not obtamed with one coat a second produces perfect results 1he hqmd 1:0 merely spread on freely w1th a ~oft brush, allowed to dry thoroughly and IS then sandpapered and shellaced after wh1ch the apphcatlOn of Ad-el-1te fimshmg wax puts the fi11lshll1g touches on a perfect Job. Each season bnngs somethll1g new and valuable from the Aclam~ & Eltll1g company Wh1Ch bears the stamp of quality that h a guarantee to the purchaser. WEEKLY ARTISAN 21 Lack of Uniformity in Golden Oak. ·What'" the tlouble wIth the golden oak finish known as the Grand Rapids standal d ? Is It dIfficult to make the finish Uni-form 111 drfferent factOrIes or are some of the manufacturer" purposely IgnOrIng the agreement to mamtaIn the uniform stan-dard? These questIOn, were put to John Mowat of the Grand Rapids ChaIr company after the 'vVeekly A.rtIsan had been In-formed that there ha:, been conSIderable complaining about the faIlure of the Grand Rapids manufacturers to maIntam uniform- Ity m regard to finiohe:, that was agreed upon a few years ago It seems there has been no trouble about mahogany, weathered oak or fumed oak but the golden oak standard has been fre-quently dbregarded. 'vVhen the matter was put up to Mr. Mowat as above stated he said "The trouble comes mostly from the dealers or from their customers Every httle whIle we get an order for something dIfferent from what you call the Grand RapId" golden oak stan-dard. Somebody wants something a httle hghter or a little darker; they send in samples and we have to make the finish to "Ult them and that causes confusion. "Of course there are dIfficultIes in keepIng the finish uni-form They can be overcome but I wIll not say it can be clone easIly You may take a board from a tree that grew on low land ancI It wIll be dark, dense and hard when dry, whIle an-other grown on hIgh, dry land may be hghter and more porous It IS dIfficult to finish the two so they WIll look exactly ahke, but it can be done WIth proper care amI watchfulness When the lumber run" all ahke thel e IS httle dIfficulty but It IS not of umform appearance m its natural state and It b sometImes very dIfficult to match the boal cIs. The dark, dense wood does not take the color "0 readIly a0 the hghter wood and sometimes it changes "hghtly after being finished "WIth the proper care and attention, however, there should be no great dIfficulty m mamtaining umformity In golden oak" Forestry at Biltmore. In point of varIety and .,cope the forest work done on the Vanderbilt estate, BIltmore, In North Carohna, IS remarkable. The forests, whIch cover 130,000 acres, are made profitable by the productIon of varIOUS kInds of material. Four mIlhon feet of lumber, 5,000 cords of tannic-acId wood and fuel, a thousand cords of tan bark, and several hundred cords of pulp wood are cut every year. At the same tIme the forest, through WIse management, h bettered and IS steadIly Increasing in value vVorkmen employed along the boundarIes of the forest do duty as fire guard'> Thus fire protectIOn IS secured at least through-out all the acceSSIble parts of the tract. In connectIOn WIth all lumbenng operations permanent log-ging roads are bUllt These mInImIZe the present cost of trans-portatIOn, and WIll greatly reduce the co.,t of marketIng future crops Thus the extenSIOn of the roads IS steadl1y addmg to the mve"tment value of the forest Moreover, they serve also as a network of fire lInes Forest plantmg IS practIced where fire WIll not threaten ItS su-::ces" The experImental work In SIlVIculture whIch is done at BIltmore IS certaIn to make nl1porta 1t addItIOns to the SCIence and practIce of forestry People who are weIghed In the balance and found wanting always complaIn that the scales are out of order. Most of us are more ready to lend our ears to scandal than to lend a hand. ------_. ----------_.~._--~._._----~ "SMOOTH COOK" NOT MADE WITH RESERVOIR FOR COAL SQUARE TOP ONLY Smooth castmgs, smooth pattern, smooth pnce and profit Just what a live dealer orders to meet live compefIllon Are you 10 lme? Fun DIckel tnmmed, DIckel oven shelf, DIckeltowel rod knobs, etc Large ash pan. flat shaking grate, a perfect baker, made m two SIzes Note dew scnptIon and pnce Pn" $8.5 .. 1 ....•i No. 816 .... ..•••. Price $7.50. No 818 ., Terms, F. O. B Chicago, 2', 10 days. 60 days. SEND FOR CATALOGUE W. D. SAG ER, 48a-497 No. Water Sl., CHICAGO. '---- .- _. ----_._.~_.._--_.. .. ..... ,.... I ...._--------_.--------_ . ... These saws are made from No. 1 Steel and we war-rant every blade. We also carry a full stock of Bev-eled Back Scroll Saws, any length and gauge. Write ns for Price Llst and disconnt 1.....I 31-33 S. Front Sf., ORAND RAPIDS, MICH. ~, --------------_.... .. --------- ... UNION FURNITURE CO. ROCKFORD, ILL. China Closets Buffets Bookcases We lead m Style, Con~rudion and Fmlsh. See our Catalogue. Our Ime on permanent exhibI-tion 7th Floor, New Manufact-urers' BUlldmg,Grand Rapids. I1•..._. II - _-- .. _. ~ 22 WEEKLY ARTISAN -----~~~~~-------_._-----_.--.-.-_-.- ---_._---- ----_._------- -. ... ._. _.- ..., THIS IS THE MACHINE That BrinJ!s letters like the FoliowinJ!: BUSS NEW No.4 CABINET PLANER The Buss Machine Works are havIng marked success with this new design of cabmet planer. The new method of beltmg-feed gears machIne cut-together with the steel spnng sectional front feed roll and the late new sectional chipbreaker, make a cab11let planer second to none on the market today. The Buss Machine Works are old manufacturers of cab11let planers and other \\oodworking tools, and keep abreast With the times with machmes of great effiClency Woodworkel s of all k11lds will not make a mistake by writing direct or to their nearest selling representatlVe regarding any point on up-to-date cabinet planers. These are the days when the live woodworker wants to cut the expense of sanding HOLLAND, MICH. BUSS MACHINE GRAND RAPIDS, MICH. Buss M c"~ne Wo"'ks. I10 lllnd, Jl1ch GS"lt.lelllenl We 1118'1.to cOJ:lpllmant you on t.he worlung of Jour new #4. l'laIUlr JUSt .1lstal1ed rot I..S This machine does he best work of any plane» We have eve" seen. ancl we are fra. tit t.o sa, 110 l!I.uch oe"O'\,"'1' than 'tie E1xpected. t.h«l. our torelllB.n SEttd he 1I1mplJ could not. get along ~lthout. It.,and Was sure It. woUlO pay the prloe or itself' wlt.hln a YfJur 1n wo!'k 'in ad on IIlachlnea followlq. Wishing JOu dese"'ved success with 1.11.18new pa tel"n. v e remalo. Yours vet' J truly. Robbins Tuble Co WORKS ~. _. _. --~--- --------_._~----------~. . - .- .----_. -_. -..--- - -----~ Merchants' and Manufacturers' Exchange. Charles E Spratt has sent out a large tolder fin lllg a lot ot lIlformatlOn about the :l\ew York IIercl1dllts' cmd IIauutac-turers' Exchange of which he ,,\as the prolPoter and IS now the general manager The folder (drneS a fi Ie PlctUi e 7xl ± lIlche~, of the Exchange buildlllgs, and a map of the same "Ize shO\\ mg their locatIOn and the pnnClpal hoteL, theatre'i, parb, squares railway tenmnal" and tran'iportatlOn 11l1e~m the city north ot Fourth street and west of Second avenue up to Central Park As to what the Exchange plam to do for the manufacturer, the folder says "Pnmanly, It purposes to bnng every buy er that come" to thiS great traders' J\Iecca-N ew York-111to hb sample loom, anel bnng him there first How) ({Fzrst· By thOlough and constant advertis1l1g of the Ex-change and Its attractIOns, which IS regarded by the manage-ment as one of ItS most Important functlOlb, ailel one to whIch great attention WIll be gIVen The Journal<; represent1l1g all -., t, IIII ---~ I Adopted by the Grand Rapids Furniture Assoclallon are produced With our: Golden Oak Oil Stain No. 1909, Filler No. 736. Early English Oil Stain No. 55, Filler No. 36. Weathered Oak Oil 5tai;, No. 1910. Mahogany Stain Powder, No.9, Filler No. 14. I Fumed Oak (W) Stain No. 46. I.. GRAND RAPIDS WOOD FINISHING 5559 Ellsworth Ave GRAND RAPIDS, MICH CO. .......... - ... -----_ ..... tl ade~ \\ III be contmuouslY used so as to, keep the Exchange and It:o mterests con'itanth before the mercantile community of both thiS counti) dnd Furope, to the end that d cont1l1UOUSancl 1l1H~ht) sti edm of buy ere, throughout every season, and from ev-er) p lrt of the WOllel, '" ill be drawn to It ( S (cond Dy ma111ta1l1111ga complete cdrel llldex of the buy-er" accustomed to vIsiting K ew York and reachmg them person-all) b\ mail regulaily With convmclng stateme~1ts of the thmgs lIlterestlllg to them at the Exchange, aucl e~peclally Just prevlOUS to the a~cu.,tomed penod of theIr VISIts to market, WIth speCIfic lish of new thmgs a\\alting theIr nrpectlOn on ItS floors , Th 11 d B) calling upon them at theIr hotel upon al nval and ronductmg them to the Exchange by an automobile servi,e w'uch 1\ 111 be mallltameel dt all tunes fOl thIS purpose, and which wdl meet an) tram at an} statlon at any tune requested by mail or \\ Ire by a vhlting buyer. ({TOluth By mdmtam1l1g a complete club and restaurant ser-vice 111 the bUlldmg where every comfort and conve'uence will be prOVided "L\.ncl all thiS Without cost to the manufacturer other than a rental little more than he would pay m an isolated salesroom \\ here he must attract each buyer by hIS own efforts ., :\s to what the Exchange Idea stands for to the buyer the folder declares "It \\III save hml the enormous labor of searchmg out the '\ nlel) "eparated Imll'i, factones and sample rooms now 'icat-tel ed throughout Kew York, and some of them in othpr rlties , It Will slmplif} hIS work, saving hIS tune and energy, en ablmg hIm to accomphch m an hour what now takes a clay, at least "It Will give the buy er (whose lines are governed by fash- IOn) an authontative forecast of the changmg styles, and en- WEEKLY ARTISAN CHOICE TOOLS FOR FURNITURE MAKERS If you do not know the "Oliver" wood working tools, you had better give us your address and have us tell you all about them. We make nothing but Quality tools, the first cost of which is considerable, but which will make more profit for each dollar invested than any of the cheap machines Hood-ing the country. Oliver Tools Save Labor "Ohver" New Variety Saw Table No. 11 W,ll take a saw up to 20" dIameter Arbor belt IS 6" WIde Send for Catalog "B" for data on Hand Jointers, Saw Tables, Wood Lathes, Sanders, Tenoners, Mortisers, Trimmers, Grinders, Work Benches, Vises, Clamps, Glue Heaters, etc., etc. OLIVER MACHINERY CO. Work. and General Office. at 1 to 51 Clancy St. GRAND RAPIDS, MICH., U. S. A BRANCH OFFICES-OilYer Machinery Co., Hudson Terminal, 50 Church St, New York. Obyer Machinery Co , Fmft National Bank Budding. ChIcago. Ill, Obyer Machinery Co , PaCIfic Budding, Seattle, Wash, Obyer Maclunery Co , 201-203 Deansgate, Manchester, Eng able him to anticipate far enough ahead to save hU11from worry or loss. "It will bring to hi" attentIOn products and factone" that may be new to him and put hU11111 Immediate touch with chang- 1l1g c{)nditlO11Sin many l1l1e" that through lll11lted tll11e he might fail to see if they were shown 111 scattered sales rooms "In effect, It wIll concentrate hiS work and enable him to make compansons and selectIOns much more quickly and In-telhgently than If he had to go all dbout town, 111all k1l1d, of weather, and With tIme press1l1g upon hll11 "It wIll locate him 111 a headquarters {)f Impos111g digl11ty and marked convel11ence, 111 the heal t of K ew York, together with the comforts of a first-class club, Without cost to hll11 or his firm, surrounded by the best hotels in the wor1c1, on the (h-r. ct hnes of transit from every directIOn" The folder Will be of mterest a" well as use and convel11- ence to manufacturers and merchants who expect to VISit New York at any tU11e About 20,000 have been sent out and a card addressed to Raymond B KeatIng, secretary New York Furni-ture EAchange, Will bnng a copy to any apphcant A Sunken Garden. Wlthm recent years the manufacturers of Grand Rapids have expended money lIbel ally 111 the Impmvement of the grounds surround1l1g their plants. i\mong the factories Eltu-ated among bed, of flowers, chmbers and hedges al e those of the Wlddlcomb Furl11ture company, the Macey company, the Michigan Chair company, the Grand Rapids Chair company and the Luce Furl11ture company The factory of the Impenal Fur-niture C{)J11panyIS located on a ten acre tract, a conSiderable part of which IS not occupied as yet. Manager F. S. Foote has 44 Time "OLIVER" No. 16. Band Saw 36Inche •. Made WIth or wIthout molor dnve Metal table 36/1x 30/1 WIll take I 8/1 under the gUIde- tilts 45 degrees one way and 7 degrees the other way Car ~ nes a saw up to t %" WIde Outside beanng to lower wheel shaft when not motor driven WeIghs 1800 Ibs when ready to shiP " Tempers " Cost 23 determllled to use a part of the tract for a sunken garden The land lIes adjacent to Korth and Scnbner streets and when de-veloped Its attractIOns Will be plalllly VISible to p:lssers Sev-eral acre" of nch, low land Will be Improved dnd no expense wIll be spared necessar) to make It worthy {)f the comp:lny The proposed John \!Vlddlcomb park adJOIn" the tract on the east. i\dchtlOnal warehouses Will be erected by the Imperial com-pdny In the near future Old House Exhibits Old Bed. A grand bedstead of heavy -,olJd mahogany IS belllg shown by Scarntt-Comstock Furlllture company of St LOUIS, Mo It took first premium at the St LoUIS fair III 1860, the year that Klllg Edward VII (then Pnnce of vVale,) viSited St U:JUIS The bed was exhibited by the Scarntt furlllture house, then-as now-the leadlllg house in their lIne. i\fter the fair, It wa~ sold by Rmsell Scarntt, the founder, III 1839, of the Scarntt- Comstock company, to the father of Thomas Voorhees, of Ver-n{) n avenue, who offered the handsome old piece to show how good the qualIty {)f Scarntt furlllture was after fifty years of use. A number of the older reSident" who have looked at the bed remember It 111 the wooden bUlkllllgS of the fair, which were soon used for barracks fOI tho Umon soldiers {)f the Cnl1l war. Improvement in the West. C S Dexter of the Impenal lurmture company, Gland Rapids, returned from a tour of the PaCific coast recently ITe reports a marked l111pmvement III the furmhu e trade III the northwest 24 WEEKLY ARTISAN The L. Mac E. Fumed OaK Acid Stain fumes the wood equal to a Fumed BoxQ Larly English Stain No. 1719 and No. 506 Filler. Weathered OaK Stain No. 1725. They are the Standard Shades. SEND FOR FINISHED SAMPLES THE LAWRENCE-McFADDEN COMPANY PHILADELPHIA, PA. N ?.. ~ .------..-- ~i ~ ~;--;~~~-~~--;r=:jf HI tf~ -" " ------ ...-..-... ; " IIUI ;::,- ,< .It'!::!l .y! .. ..- h"1 ~- ..... ! " ., -~ CORPORATION INCOME TAX LAW. Experts Say It Will Be Impossible to Eniorce It in Its Present Form. J F Starrett and l' Cullen Roberb, 1espectl\ ely pi eSlClent and secretary of the Amellcan A'3S0clatlOn of Pubhc -\ccount-ants have sent out a letter to member'3 of theIr orgal11ZatlOn 111 regard to the corporatIOn 1I1come tax law wIth the hope, as they say, "that a careful study of the law and Its provblOns may be promoted, whICh may, possIbly, lead to matenal amendment at the next sessIOn of congl ess whIch opens 111 Decembel" -\fter mentlOl11ng the necessIty of pubhc accountants fanllhallzing themselves wIth ~uch a law, and the "somewhat vague phraseol-ogy and altogether unusual provIsIons of the act," the letter states that Important legIslatIOn IS usually enacted by cong \ ess only after careful conslderatlon and full chscusslOn 111 both hou"es of congress, as well as OUblde "The corporatIOn tax law," the letter goes on, ''chd not lun the gauntlet 111 tIm, nunner In a few short week:, edtel Ih fu"t appearance as an amendment to the tanff bIll It became a part of the law of the land ~ven 11 the buef tUlle dey oted L Ih cOllSlderatlOn, but httle dttentlOn seem~ to have been paId to the proVlSlOllS of the law relatIve to the method of deten11l111ng the amount upon whIch each COIporatlOn IS to be asse~~ed ., The sIgners of the letter regard It as eVident that the law passed "without suffiClent con~lderatlOn havmg bee 1 gIVen to It to 111sure d proper regard for the bus1l1ess, eConOlTI1Cand ac-count111g pllnClples 111volved" A, an example of the ambIgUIty of the act, IS cIted a sentence 111 the paragraph, 111 whIch one of the Items to be deducted ft om the gros~ 111come of a corporatIOn 111order to determ111e Its net 1I1come IS "all the ordinary and necessary expenses actually paId wlth1l1 the year out of 1I1come Mission Oak Finish8s 111 the ma111tenance and operation of its bu"il1ess and properties." (ThIs I eqUlrement," the slgnel s of the letter argue, "neces-sanly bnngs up questIOns of 111ventones whICh are very senou'3. It \\ III be Ullposslble to comply with the law as It reads" "It IS ObVIOlb:' the letter goes on, "that the peculiar pro-y1~ lOn relatIve to the baSIS of taxatIOn found 111 the corporation tax law places a great and altogether needless burden upon the COIpo ratIOns of the country "There IS, however, another effe~t which should receive the attentlOn of members of congre~s, and that is the certain loss of revenue to the government that Will result from thb fOlm of dsses~ment The dIfficultIes placed 111 the way of mak- 1I1g a correct I eturn WIll very naturally 111 all cases of doubt be resoh ed by honest corporatIOn offiClals 111theIr own favor, while unscI upulout> men \\ III find It an ea~y matter to make a return that WIll enable them to evade the payment of the tax 111 whole or 111pal t Taxes upon 1I1come~ have always proved to some extent chfficult of collectIOn, but the hIstory of the income tax 111 England plOve" conclUSIvely that so far dS corporatlOns are concerned an mcome taA can be framed and achlll11lstered m a mannel that I, ellUltable to the government and not t1nrea~on-ably bm den,ome to the corpordtlOn0 ., The letter concludes WIth an appeal to the membert> of the a,,~oC1atlOn to urge amendment of the present law upon their vanous representatlves 111the tvvo houses of congress, and to bnng- the subject to the attentIOn of cbents and busmess ac-quamtances generally Gervurtz Brothers of Portland, Oregon, are g1V111gaway fifty-four pIece semI-pOl celam d1l1ner set" to purchasers of goods valued at $33 00. WEEKLY ARTISAN 25 New York Markets. Ne\'l York. Oct 13 - Turpentme advanced to 62 cents early in the week. but IS now down to 61 and the market IS dull today Savannah quote~ turpentme firm at 57;/z cenb Furthel mcrease for the demand for 1111seedall has been noted dunng the \'leek and the market IS firmer without any change 111card pnces, whIch are based on 5G@37 cents for v,est- By Otto A. Jiranek, Furmture DeSIgner, Grand Rapids, Mich ern raw With a cent adcled "uccesslvely for CIty raw, single bOlled and double bOlled, the latter bemg h~tecl at 59@<JOcents Shellac IS movmg m only moderate volume, the transactlOn~ rarely exceechng 10bbmg proportlOllS T N 111cases IS quote" at 15@I5Y2' bnght orange grade~, I7@20, finer orange gradb, 25 doz Clamp FIxtures bought by one mIll last year. We shIp on approval to rated firms, and guarantee our goods uncondl4 honally. Wrtte for It8t of Steel Bar Clamp8, Vtse8, Bench StOP8, etc E. ". S"ELDON &. CO. 283 Madison St. Chicago. I . .. 2I@22 Diamond I. 23@26 Bleached, I7@I7;/z KIln dned, 2I@22 Demand for varl1lsh gLlm contmue" remarkably hght for thiS season of the year, melters apparently buymg their supphes from day to day and they are domg a very hght btbmess Quota-tions Kaun No 1, 40@48 cents, };"o 2, 22@25, No.3, 16@ IS cents Mal1lla pale, 14@lS; dark, hard, I2@14; amber, I3@ 13 Zanzibar, pure whIte, 'I3@~O cenb J\IeAlcan goat ShJn" are reported as active and advancmg at shlppmg pomts Here the entire market 13 weak and dull WIth the eAceptlOn of the be::.t grades of Cordova::. and South Amen-cans l\IexIcan frontIer~ are stIll quoted at 3.3 cents. Paytas, 42, Bueno::. l\yres, 42@±J, HaItIen~, H, Curacao, 52@52Y;. Cordage IS steady under a good demand Some manufac-turers are reported to have refused to accept orders for future delivery, thus IdIcatmg an expected advance m pnces Large orders for tW111ehave been placed recently 1n(lIa twme, Nos. 4Y; to G, IS quoted at 9;/z@10 cenb, lIght, 8Y;@9, fine, No 18, 11@11Y;, B C twme, No 1R, IG@16Y; cent~. The burlap market ha" taken a deCided ::.lump dunng the past week Pnces have gone rlown to ,353 for eIght-ounce and 450 @4 55 for ten-ounce goods and yet buyers refuse to take hold though It IS reported that an attempt to form a pool to force lower pnces ha::. proved a failure The Calcutta mal ket IS re-ported slo\'l and weak. The hardwood lumber markets are stIll un::.ettled, quotations, even of recogmzed grade~, varymg so WIdely as to make them valueless as a baSIS for estlmat111g condItIons A slackel1lng of demand for the better grades of oak IS reported from some p0111ts 111the ~outh and middle we~t, but generally speak111gthe demand for all grade" IS blISk WIth a tendency to an advance In pnces INDIANA No. 57 Flat Arm Rocker RICHMOND CHAIR CO. Richmond Tablet Arm Chair DOUBLE CANE LINE "SLIP SEATS" - the latest and best method of double seating. Catalogues to the Trade. RICHMOND -~~---~~-_._~--_.~---_._-~~_.-__._-.-.--_-._-.---._-.-----_. - ...- - - _. _ ....,. No. 100 26 WEEKLY ARTISAN WEEKLY ARTISAN' Each Net SINGLE CONE ALL STEEL SPRINGS Are very popular with the Furniture Trade. $2~ $2~ Each Net No. 46, Single Cone, $2 Each, Net. We manufacture a full line of Single and Double Cane All Wire Springs. SEND US YOUR ORDERS. SMITH &, DAVIS MFG. CO., St. Louis Don't Take Anything For Granted. "It don t pay to take anythmg f01 granted," remarked the ) oung travehng sale'imen "Explam the thmgne'is of the h, abjurcd the veteran "ale~- man "\Vell, It'S JU'it hke thIs," contmued the younger man "Bec,nt,>c a fellow ha'i been turned :lWdYby a buyn thIrteen tImes he should not conc-lude that It IS meless to call on that buyer the fourteenth tm1e vVhy, I know a man wIth nothmg to sell, an ddvertIsmg 'iOhCltor wIth an unattractIve proposItIOn, who called upon a mdnufacturer fourteen tImes m as many days ancl secured a c:ontI act on the occaSIOn of hIs last call" "vVhat I~ It? Proceed'" ImpatIently '>ugge'itcd the old salesman "I have a fnencl m Chlc,lgO \\ ho formerly sold at least twenty good hou"e" m that cIty Fmally he concluded that J ohn ~ Thomp'ion "had It m" for hn11, a 1d dbcontmued hI'i call 1 hen 1\11ller, of 11aI,hall, FIeld & Co, my fnend Imag- 111ed,refused to take any mtcre'it m hI'i hne and he thought he would cave <hoe leather by ,tay111g away HIs next conclu- '>IOn \va'i to the effect that Tom Smyth wa-o purcha<mg goods cheaper than he could sell them, so the fat, mercunous, Jolly baseball lovmg 'Tom' was era"ed from hIs calhng h'it ArKl so It contmued untIl my fnend ha'i Ju~t one customer m the great cIty of ChIc-ago JUA thmk of the many mllhom of dol-lars worth of furmture oold 111ChIcago every year and yet my fnend sell'i to one small buyer The trade 1~ there The fault he'> WIth the man" "vVould you mmd takmg up for Immechate con'iideratIOn your proposItIOn m regal d to 'the thmgne~" of the I'i," the stIll impatIent veteran 'ialesman remarkecl "I travel, a'i yOU know, the mIddle we'it terntory In one of the ~IIs ,oun nver towns m whIch more than twelve good dealers dwell, It ha'i been by custom to call on three There was one buyer on my tabooed li'>t of whom I entertamed fond recollectIOn", but for several year'i I had been unsuccessful m my sohCltatIOl1S and had cut hIm out I had a few hours loo'ie tIme on my hand" on the o-::ca.,IOn of my la'it sOjourn in his faIr cIty and concluded I would walk 111and poke a good cIgar mto hl~ face Jll"t to show that I bore no III WIll toward hIm" "When are you g0111g out of town ?" the buyer inqUIred af-ter sett111g fire to the smoke "Tomght" "Can't )OU walt tIll mor11lng? I'd hke to look at your hne," the buyer cont111ued ..I thought I could And yet I was under the conviction that to stay 111the town over 11lght would co~t me $300 111ca3h and a half day'" tIme 1 (hd not expect to do any bus111es'i On the follow111g mornmg 1 called epon the buyer as agreed anJ was 111troduced to a commIttee from an adJ0111lng town, repre-sent111g a pubhc 1l1-otltutIOn that wanted a lot of fur11lture, 1.1 the course of an hour or two I took an order for 11)0 cases anu some other th111g and figured the deal so fine that It left a nice profit for the dealer If I had obeyed the 111c1matIOn to cut out the buyer for that house I should have 1111sseda fine order" "And 1, a fine story," mterrupted the veteran salesman, "Of one thmg you may be certa111," the young man re-marked, "I shall never aS~U111ethat I am unable to "ell any buyer in the trade, hereafter" "The phra'ie "The House of Good Th111gs" IS employed by a leadmg merchant m Peona, 111111'0i,1contmuou"ly, 111advertIsmg his establi'ihment 27 ...---~-------------------------------... ,II IIII I 28 WEEKLY ARTISAN New Furniture Dealers. Lewh & Ldtord are new furmture dealer.., at Frankl1l1, Ga E vv Gdbert'ion IS a ne w furmture dealer at De\ d's Lake, Mmn Darn:" & Hos+ord have opened a new furmtUl e StOl e at Malden, \\ a'ih L P Parry IS erectl11g a bUllclIng In '" hlch he wdl open a new furmture store at Kootenai, vYa'ih The Rochester Store IS a new retad furmture e.,tablIsh-ment at 171 High 'itreet, Holyoke, Mas,; The Rambow Furniture Company has been 1I1corporated to e'itablI.,h a new '3tore 111 Great Fall'i, ~lont The Hoover Company wdl e'itabh"h a new furniture stOl e m Columbu'i, Ind, with E A Kimball as manager The UnIOn Furmture Com pan) d1e new dealer" 111 Port-land, Me, hay 1I1g opened a large .,tock at 186 f 11 "t 'itrcet The Sheely-v\ heeler Company, capitalI7ed at $10,000 ha., been orgamzed to e'3tahlI'ih a furmture '>to! e In Cha11e'iton ~ C The H 1\1 IIIller hlf111ture Compan}. capital 'itocK Sl; - OJO, wdl establhh a whole'3ale and retaIl fUlmture bu '3me.,,, at Erun'3wlck, Ga The Kuttner-Goldstein Company v\ III open a new 'itock of furmture and household goods In the bUllchng recently \ a-cated hy V\ ] \VIl'ion In Hanford, Cal The BradfOl cl Livery and LYndertakl11l; Com pan} . 111111ted, cap1tal1/ecl at $10,0000, wIll conduct a 11\e1), undertakmg and furmture bU'ime.,<., at BIlOXI, :\II"s The AltaVista Furniture Com pan) , capitalIzed at $10.000 wIll open a new .,tore at AltaVIsta, \ a H n ~ha\Ven I., pi e<.,- 1dent of the company, IIr'i J L Deal \ Ice pre.,ldent and] L Elson, secretary and trea'illl ere The ::\Illler Furmture Company of ~then'i, Ga, recently 1I1corporated, have erected a new bUllchng and \V III open their 'itore early m Novemher The thlfd floor of their bUllchnl:; wIll be u"ed as a publIc auchtonum The \VIlI S Cox Furmture and HaICh'vare Company capi-talIzed at $5,000 Will establI'ih a new .,tore at Chat,\\oJth Murray County, Ga \\ dl S Cox, ~ \ and] C Chahle and G B Gann are the 1nCOlporatOls J A Dcmp'iey & Son are new turmtm e dealer., at Olean t\ Y The 'iemor memher of the firm ha" been 1unmng .1 second hand ,tore for .,evel al year'i and the .,on ha., heen em-ployed 111 Crannell'" furmture .,tore III II II I I I I II II III II $17 25 For thiS Genume Mahogany Dresser. I Top 46x23. Mmor 30x24. Wood • knobs. Hand rubbed 6msh. I CHARLES BENNETT FURNITURE CO. I CHARLOTTE, MICH. ...-------------------- --- .. ..---_-..... May They "Live Long and Prosper. Edgar H ~cott, the well known representative of the Leo-pold Desk Company and other hnes of furniture, and Josephme 1 Steele \\ ere qUIetly marned 111 Grand Rapids last Tuesday. \fter the cel emon) , which was wltnes"ed by a few fnends, a \\ eddmg supper \'va., served at the Pantlmd. After returning from a short \\ edd1l1g tllP ~VIr and 1\1rs Scott Will be at home to their fI lends 111 COZyapartments at the corner of Wealthy and College avenues Some glrl'3 go to the chlropochst because they are never happy unless they have a man at their feet. 1 SEND FOR CATALOGUE. WEEKLY New Furniture Factories. A. 1\1 Baker wIll e::,tabhsh a feather mattre::,:o factory 111 Dubuque, Iowa The Aberdeen (\Vash ) Furlllture cumpany have thelf plant completed and started operatlOllS October 8 v\Ith 75 hands A company capltahzed at $50,000 with $1'2,000 paid 111,of which E L Dameron Is pre::'ldent, will estabhsh a furlllture fac-tory at Norton, Tenn L D Gotshall and others have ll1cOlporated the Ellsworth ~Ianufactunng company to make metal and wood furlllture 111 Toledo, OhIO CapItal ~tock $25,OGO The Boston Collapsible Couch company. with $25,000 capi-tal stock, wIll establish a factory 111Bo::,ton, Ma ,S A Sado'W-skI IS pre~ldent and J KI eWlez of Hyde Park :NIas::" se-::retary The new desk and furmture factory recently started at Guth- ARTISAN Furniture Fires. Oldham & \V Iggl11ton, furmtm e dealers and undertakers of Leon, Kan, vvere burned out recently Partially I11sured The Spengel Hou'oe Furmsh1l1g Company of Denver, Colo, suffered a los" of $1 SO,OOO by fire on October 4 Volell 111- "ured Thcl factory of the Mar"hfielll (\'. h) BeddlJ1g Company wa" damaged by fire to the extent of about $1,000 on October 6 Fully l11"ured The factory of the Hender"on (Ky), Chair Company wa::, totally destroyed by fire on Oc;tober 5 Los::, about $15,000 With $8,500 m"nrance The. Chaney Furtuture Company of ~IcAlester. Okla, wa'S burned out completely on Octuber 9 Lo"s, $4,500, 111- "urance, $3,000 Had the fire alarm apparatu" worked plOperly RECEPTION ROOM IN "FLANDERS" STYLE By Otto Jaranek, Grand Raplds. ne, Okla , IS already d0111ga rushll1g busmess 111 supplY111g Okla-homa "chools With "eats and de::,ks for which numerous con-tracts have been booked The Bombay Reed Manufactunng company, with $15,000 capital stock, has been 111corporated 111 Georgia to manufacture reed, rattan and Willow "are, and Import fancy articles made of the same matenab The mam office dn(l factory Will be e'otab-lished 111 Atlanta. 1he Southel n Novelty v;\!ork recently orgdl11Lcd With C,IPI-tal stock, WIll e::,tabli::,h a factory 111 Ho::,ton, ~1a'o' A Sadow- ::,toob and furlllture noveltle0 at lhg-h Pomt, N C The :otock-holders are A. S Caldwell J r , Arthur and J F ElliSon The York (Pa) Desk Company, recently ll1'2orporated, ha, purchased tlie plant of the ::\atJOnal Cement Stone company near the CIty and will remodel It for a furl11turt' factory The com-pany expects to begm operatIOns wlthm sixty day Alfred C Flotow, William C Coleman a11d Frank I Slosso11 of Chicago, have 1l1corporated the W C Coleman Refngerator Company, capitalized at $5,000, to establish a factory and man-ufacture patent refngerators ll1vented by by Mr. Coleman the fire would have been confined to the furmture store but It "pre ad to other bmldmgs and caused a total loss of $40,000 Local Trade Items. "Our tI ade for the current year 'WIII be the largest 11l the hiS-tory of our company '-James G Ma~Bncle, "eci etdry Nelson J\Iatter Furlllture company "BU:0111e::,:\S:, good and groWll1g ~tronger' -Hal f) Jonl'lll, pre~lclent of the J\Ilchlgan Chair company "Our trade I" very much Improved Order::, are lllcrea~- mg 111 number and volume. The only dullnes-, we notice l~ 111 New York"-J P HommJ11er, manager Gunn FurmtLlre com-pany "'vVe are operatmg our factory on full time With a full force"--A S Goodman, Luce FurnIture company "We have as much trade as we can handle Without delay-ing shlpments"-C S Dexte\, Impenal Furl11ture company "Rusllless IS greatly JlnjJroved "-John Waddell, preSident Waddell Manufactunng company ~o WEEKLY ARTISAN More About Eucalyptus Timber. "r have not gIven much attentIOn to eucalyptus as a lumber tree," saId Roy S. Barnhart, who had ]1Ft Ietmneel from a tnp to the far west "I have seen the boards anel It looks to me as If It might be I10ed to good advantage as an ImItatIOn of ma-hogany or perhaps as a furmture wood, but we h<tve never tned It and I don't know how It wOlks, how long It take~ to ,ea~on it or how It should be handled Even If It IS a gooel furl11ture wood I do not thll1k It ''''111 ever be used here to an} great e,,- tent becau-e the freight from Cahforl1Ia here would be d" much or more than on mahogany from LIverpool 01 London .. The etrCdlypttTS I!'l a beautIful tree and 1;., valuable to Cal- 1f~n1i>a. It IS a rapId grower I have some of the tI ec, on ~ place ont there that v.el e planted 111IbU-t-l;; year, a£;0 They are over 100 feet high and yOU c:annot span them \\ lth your arms The trees grow on an average of eIght feet ll1 heIght each year for the fir~t ten years and Vv hen they are c It down Qprouts <pnng up from the stumps awl gro\\ ta tel thdn the ongll1al tree "The Cahfor111an'i have planted thousancl~ awl thOt1oan 1, of eucalyptus trees and are makll1g mane} out of them though so far as I ob'ierveel most of the wood I, bell1g u eel d' fil e weoel Of course the wood, whIch IS hard whe 1 e1r} can be u'ied for many other purposes but there', goo I mone) 1t1 rahIm' It to burn If It proves valuable for furmtm e there \\ III j)JOb-ably be alaI ge Increa~e m the number of furl1ltm e factmlt, Il1 that ~tate." For Drapery Salesmen and Designers. "The Upholsterer. a ve,t poc:ket compendmm of (lrcipef \ styles has been complied b) John v\' Stephenscn as-oclate ech tor of "The Lpholsterer . a a style book supplementlt1g h10 vol ume, "Cutting and DrapIng," whIch eluclcIates drapery-cuttmg prinCIples ThIS ltttle booklet conta111s fifty-tv.o complete clta-pery treatments nam111g the fabncs, tnmmmgs penod sty les an I utlltty of each deSIgn Its contents recommend, It as a reach reference book for the "ale '11an or the cIeslgner \\ ho \\ ants a book whIch Will give hIm at a glance Ided~ of moder 1 drapel \ scheme'i for any penod treatment Another good feature of thIS httle volume 1" a chart Qho\\ l11g deSIrable color combmatlOns as applted to floor" walb, dra-penes, hn111gs, etc The compend1l1m Is l'. ued 111 a convement vest pocket notebook qZe and IS pnnted on dmable t111ted stock ~-._ -- . fI IIII I I with tough paper cover. The httle book IS publIshed by Chf-ford & Lawton r Ifth Aven,le clnd Twenty F.lghth :,treet, New York, and IS "olel for 50 cents The Japs Admired the Imperial. The J cipane,e trade COl11mIS~lOneh, on the oc:ca~lOn of theIr recent VISIt to (,rall'l RaplcI~, e'Cal11ll1ed WIth cntIcal e) es the ecrl1lpment and operatIon of the Impellal T' urmtm e company . fhe C0l11111I~~lOner, a~kee! 11MB} q lestlOn~ Ll lcgare! to the cut- Made by The Udell Works, Indlanapol1s, Ind. t111gand ~edSOJ11ngof timber ane! 11.,manufacture 1I1to furmture" Iemarked \rana~el 1 ::., roote "Our elly kiln;., atlt acted ap-parently more than lomn on mtel est. ane! 1I1format1On wa, sought 111 I elSarcl to lOqS of procluctlOn \Ve USe qUIte a number of mctChllle, that \\ ere bmlt e~pe 'Ially for use 111 am "hops and the lOl11m1olOner, de'lred to lealn as to whether these were PIO-tectlCl b\ paten1., 1he cleanlme" and ordel pre,entecl by tlv tacton callee! t01 th e"pl e~sJOns of acltmratlon from such of the l ommhSJOllel S dS poke Engltsh The commISSIOn b composed ot dean qmlk-\\ Itted and lJ1telh~ent bns111e"s men, well tra1l1cd 111thelJ oc~upatlOns, and thelr VISIt was enjOyed by the officers of 0111 comp<tny very much" ------ .--_._-_.__.------ ----- - - -- -------~- PITTSBURGH PLATE L.ARGEST .JOBBERS AND MANUFACTURERS OF GLASS GLASS IN THE WORLD Mirrors, Bent Glass, leaded Art 6lass, Ornamental Figured Glass, Polished and Rough Plale Glass, Window Glass WIRE GLASS Plate Glass for Shelves, Desks and Table Tops, Carrara Glass more beautifullhan while marble. CENERAL DISTRIBUTORS OF PATTON'S SUN PROOF PAINTS AND OF PITCAIRN ACED VARNISHES. g For ;tnything- in BuIlders' Glass, or anythmg in Pamts, Varm"hes, Brushes or Pamters' Sundnes, addre<s any of our branch warehouse .., a ltst of wInch is g-lVenbelow' NEW YOJUl:-Hudson and Vandam Sts. BOSTON-41-49 Sudbury St., 1-9 BoWker St. CHICAG0-442-452 Wabash Ave. CINCINNATI-Broadway and Court Sts. ST. LOUIS-Cor. Tenth and Spruce Sts. MmNEAPOLI8-S00-516 S. Thud St. DETROIT-53-59 Larned St, E. GRAND RAPIDS, MICH-39-41 If. Division St. PITTSBURGH-10l-103 Wood St. MILWAUKEE, w:rS.-492-494 Market st. ROCHESTEB,N.Y~WUder Bldg., Main &; Ezchange Sts. BALTIMORE-310-12-14 W. Pratt St. ~ •• _ •• -. • __ a •••••••••••••••••••••••••••••• CLEVELAND-1430-1434 West Third St. OMAHA-llOl-l107 Howard St. ST. PAUL-459-461 Jackson St. ATLANTA, GA.-30-32-34 S Pryor St. SAVANNAH, GA -745-749 Wheaton St. KANSAS CITY-l'lfth and Wyandotte sts. BIRMINGHAM, ALA.-2nd Ave. and 29th St. BUl'l'ALO, N. Y -372-74-76-78 Pearl St. BROOKLYN-635-637 l'ulton St. PHILADELPHIA-Pitcairn Bldg., Arch and 11th DAVENPOBT-410-416 Scott St. OKLAHOMA CITY, OKLA, 210-212 W. l'lrst St. Sts. -- _ a.- ........• __ . --...4 r-----------------------------------------------------------------------------------------------~ II IIII IIII I,II IIII WEEKLY ARTISAN Qran~DapMs Blow Pipe an~Dust Arrester (ompanJ THE LATEST device for handll1llJ, shavings and dttst from all wood-working machines. Our nineteen years experience in this class of work has brought it nearer perfection than any other system on the market today. It is 110 experiment, but a demonstrated scientific fact, as we have several hun-dred of these systems in use, and not a poor one among them. Our Automatic Funzace Feed System, as shown in this cut, is the most perfect working device of anything in this line. Write for our prices for equipments. WE MAKE PLANS AND DO ALL DETAIL WORK WITHOUT EX-PENSE TO OUR CUSTOMERS EXHAUST FANS AND PRES-SURE BLOWERS ALWAYS IN STOCK. OCfice and Factory: 208-210 Canal Street GRAND RAPIDS, MICH. 31 I ~_._.-.------.--_._.-._.--------------------------------------------------------------------------------~ Citl.en. Phone 1282 Bell. Main 1804 OUR AUTOMATIC FURNACE FEED SYSTEM Carpets and Rugs Will Be Higher. Eastern reports are to the effect that business with first hand, 111 the carpet and 1 ug trade lld S been qUIet dunng the pa "t week \VIth the eAceptlOn of a few late orders coming to hdnc1, and reque:,ts f01 dehvene0 of good:, that are over-due, there IS very httle new to report Dunng the qUIet peIIOd much spec-ulatIOn 1:, beIng ll1cJulged 111 as to the advances due to be nd111ed at the opel1lng of the new lInes eady neAt month~ It IS ad-mIttecl m all quarters that advances wIll be macle. but Just what the advance, \\ III be 1:' not know n at the pI esent tIme The preehctlOns macle r dn~e from 3 to 13 per cent. and In some In-stances as hIgh as 20 per -::ent ManufactUIers WIll not state to what extent pnces V\ 111 be advanced, and nothIng WIll be knO\\ n defimtel} untIl the Ime0 dre opened 32 WEEKLY ARTISAN ........ __ -----.-.... .. .. I : Miscellaneous Advertisements. WANTED LINES FOR 1910. Experienced salesman With establIshed trade between Buffalo and Bangor, Me., would lIke to carry several lines of medmm pnced case goods on commiSSion. Address "I:sp," care Weekly Artisan. 10-9 t. f. WANTED-SALESMEN. The new management of the Modern Furmture Company, Cincinnati, 0., deSIre canable salesmen to carry a new and up-to- date hne of Hall Racks m all parts of the Umted States Oct 9-16-23-30. WANTED. A lIne of medmm pnced Bedroom Suites and Sideboards for Pennsylvania outSide of PhIladelphia. On territory twenty years. Address L D., care Weekly Artisan. 10-9, '09 WANTED. Capable foreman to take charge of wood-workmg shop. Ofhce furmture factory near Toronto, Onto Reply statmg age, experience and referer.ce. One who IS now a foreman or assistant foreman preferred. Apply to A. F. Smith, 97 Wel-lington St W., Toronto, Onto 10-9 '09. WANTED. Traveling Salesman for IlIInOlS and Middle Western states to sell Folmng Carnages on commiSSIOn. Liberal propoSltIon to nght party. Address Rockford Foldmg Carnage Co., Rockford, Ill. Oct. 2-9-16-23. WANTED. First class spmdle carVing machine operator on heavy claw feet and heads. State wages expected. Address 3-B care Weekly Artisan Sept. 25 WANTED LINES One who is a thoroughly experienced and practical furm-ture man seeks to represent as salesman on commission a good furmture and a good chair factory. Prefer central states. Have been superintendent, draftsman, also sales-man last fifteen years. Best references given. For further mformation address "WOOcare of Weekly Artisan. Sept. 18-25 Oct. 2 COMPETENT BOSS FINISHER WANTED. Man who can get out production and do it nght. Send references, state experience and lowest salary m first letter. Address "Mlsco," care Weekly Artisan. 9 18-25. FOR SALE. Up-to-date Chair Factory, cheap; a rare opportunity; 10 acres of valuable land on which plant IS erected. Full eqUIpment of machinery, 150 horse power CorlIss engine, matenal In process, plant ready for operatlOn. LeXington IS the only town in North Carolma haVing two trunk lme railroads. Ed. L. Greene, Receiver, Lexington. North Car-olina. Sept. 11-18-25 Oct. 2. WANTED-POSITION. In progressive furruture factory, making case goods. beds or tables by a competent superintendent having ten years' ex-penence. Thorougnly famlhar With all branches.. Address "Woo No.2, care Weekly Artisan. 9 4-11-18-25 WANTED. Commission man for Mlssoun and Kansas representmg five furmture factones. Splendid mixed carload lInes. Address, Ballman-Cummings Furniture Company, Fort Smith, Arkan-sas. Aug. 7, '09 WANTED-WOOD SEAT CHAIR FACTORY To locate on our property at Columbus, Mississippi; unlimit-ed supply of red and white oak; red and sap gum and beech at extremely low cost; p'lenty cheap labor; fine factory site; un-excelled shipping facIhties and low freight rates to good mar-ket. Might take some stock in well managed company. Ad-dress Interstate Lumber Company, Downing Building, Erie, Pa. WANTED. A good cabinet maker; one who can detail and make clothing cabinets. Address B. S.• care Michigan Artisan. 6-10-2t. IIIII _ ••• ._._ Sa .. BARGAIN! 40 H. P. direct current motor. latest make and running conditIOn. Grand Rapids Blow Pipe rester Co., Grand Rapids, Mich. in first class & Dust Ar- 8-21tf III IIiII I II II I III III IIIIIII IIIII III IIII IIIII III First Exhibit in Grand Rapids. 1he Otsego (:;"hch) ChaIr company have leased "pace in the Furl1lture Exchange and wIll exhIbIt theIr lme In Grand RapId~ for the fir,t tIme m January Verity in Chicago. L J \ ent}, formerly of the Yenty-CaJwell company, POI t-lanel \IICh hds taken the supenntendency of a table factory In ChICago Dead! ! ! \\ e ledrn flom a Buffalo newspclper that a mall who Jumped 1l1to the "lae;al a 11\ el above the falL wa" "fdtally kIlled and h not expe~ted to recm el On th~ whole we are 1l1chned to d~I ee \\ lth our e'teemecl contemp::Jrary -P11llae1elphld Inquil er To ~tll up tracle -\ D :;\Iathews & ~on of BlOoklyn, NY. ga\ e a\\ a) 1.000 ae!ImssIOn tIckets t:J d pop lIar entertaInment INDEX TO ADVERTISEMENTS. ...dams & Eltmg Company Albro Veneer Company Amarican Blower Company Barnes, W F & John Company Barton, K. K. & Son Bennett, Charles FUrlllture Company Boynton & Co Buss l'IIachme Company Dodds. Alexander Edge Frank & Co Fox Machme Company FranCIS, Chas E. Company Grand RapIds Blow Plpe and Dust Arrester Company Grand RapIds Brass Company Grand RapIds Kand Screw Company Grand RapIds Wood Fmlshmg Co Kahn, LOU1S Koffman Bros Company Kolcomb, A. L. & Co Kolden, Kenry S. Veneer Company Kotel Lmden Kotel Pantlmd Kauffman Manufacturmg Company Lawrence-McFadden Company Luce Furlllture Company Luce Redmond ChaIr Company Manetta Paint and Color Company MIchIgan Engravmg Company MIchIgan Star Furniture Company MIscellaneous Morton Kouse Nelson-Matter Furnlture Company New York FurnIture Exchange Ohver Machinery Company Palmer, A. E & Co Plttsburgh Plate Glass Company RIchmond ChaIr Company Royal ChaIr Company Sager, W. D Schultz & KIrsch Company Sheboygan ChaIr Company Sheldon, E. K. & Co SlIgh Funllture Company SmIth & DavlS Manufacturmg Coml'any Spratt George Stow & DaVIS FurnIture Company Udell Works UnlOn Furnlture Company (Rockford) Walter, B .& Co. Ward, O. A WhIte Prlntlng Company Wood, Morns & Son WYEong & Mllls Company 12 15 19 11 11 23 12 22 14 21 12 18 31 64 22 11 18 13 14 18 17 19 24 42 13 Cover 3 32 17 1 Cover 23 3 30 25 20 21 20 28 25 2-26 27 39 7 21 15 21 Cove:> 3 Cover _._-'-~--- .._ .._. ...... . - " r' ·THE·n BIG"'wHiTE SHOP I ! I ~---- •• -- •• - ••• - •••• ------~_~ • ..1 : : I I , I I We Furnish Every Article of Printing I II Needed by Business Men. III I / I I, •II II:II III I II• I I,. IIIIIIII I!IIII /II !II Ij I WHITE PRINTING COMPANY ,I 108, 110, and 112 North DivisionStreet, I Grand Rapids, Mich. I I Ir-THE--BIG'" WHiTE -SHOP--j fl I 1 &.---------------------------- . -----------------------~ --------... are the largest buildings in the world devoted to wholesale sales rooms and afford an unexcelled II opportunity for the manufacturer to display his full line. The manifold attractions of New York and its commercial supremacy draws the buyer as the magnet draws iron. New York is the center of the greatest consuming population on earth: Eleven million within three hundred miles. II These buildings form part of the MONUMENTAL GRAND CENTRAL STATION GROUP, Lex-ington Ave. to Depew Place, 46th to 47th, 47th to 48th streets and contain 1,380,000 square feet. I More Profit The Furniture Manufacturer is in business to make furniture and sell it In a market at a profit. Three Essentials Required to Make a Market A Place to Show His Samples. A Place Where Buyers Congregate. A Consuming Population. These Mammoth Twin Structures, the New Home of the New York Furniture Exchange To Secure the Profit Make Your Lease Now and obtain a choice location. Address, Chas. E. Spratt, Secretary, NEW YORK FURNITURE EXCHANGE Lexington Avenue and 43d Street, NEW YORK. Ii III'
Date Created:: 1909-10-16T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: 30:16

618. Fine Furniture; 1936-11

Notes:: Issue of a furniture trade magazine published in Grand Rapids, Mich. It began publication in 1936. and NOVEMBER • 1936 V JESSE BENESCH. SR. . . . Publicly acclaimed No. 1 Furniture Merchant. (See page 30) Two dollars a year 20 cents a copy Grand Rapids, M i c h i g a n "Proof IS IN THE MERCHANDISE -TVV3 Federal American Junior Dining- Living Room Ensemble Features: 1. Cuban Mahogany, the finest known cabinet wood used exclusively in this group. 2. Styled to meet the need of the most formal occasions and traditionally from the most romantic period of the South, it has a beauty and dignity that serve a dual purpose — a beautifully appointed dining room and by slight re-arrangement an artistic living room. 3. No. 93 drop leaf extension converts into a din-ing table 78" long by 38" wide, by using two 13" center leaves. As a console table with mirror (as illustrated) it makes an attractive wall piece. 4. No. 175 drop leaf desk table can be used as a serving table when required. 5. No. 175 buffet serves useful purposes as a living room piece. It was originally called a Charleston Chest. 6. No. 175 chair may be used in living room, dining room, bedroom or hall. 7. No. 933 corner cabinet solves the serious corner problem. 8. By the addition of a few comfortable upholstered pieces the perfect two-purpose room materializes. GRAND RAPIDS CHAIR COMPANY Showroom at Factory Only T A K E A N Y Y E L L O W C A B appreciate your mentioning you saw this in FINE FURNITURE FOR THOSE WHO DISCRIMINATE MUELLER OFFERS DISTINCTIVENESS <•=> All furniture merchants who cater to discriminating clientele distinguish their offerings of selected upholstered pieces with MUELLER'S distinctive line of 18th Century adaptations and Modern. The FLEETWOOD Group (Modern) has both seating and case pieces, tables, desks, bookcases, this group being distinctive in itself in their exclusive treatment of styling and design. Thoughtful planning allocates this entire line in price ranges that insure consumer interest and demand. Founder member G. R. Furniture Makers' Guild TRUE GRAND RAPIDS A ?!D43 MUELLER FURNITURE CO. 6 0 0 M o n r o e A v e . , G r a n d R a p i d s , M i c h . We appreciate your mentioning you saw this in FINE FURNITURE FINE FUHNITURE DEALER PROFIT -~\ • >. f.v_ - - • - - BECAUSE. . . WOLVERINE PRODUCTS ARE STYLED RIGHT - PRICED RIGHT - AND BUILT RIGHT Dealers who invested in WOLVERINE UPHOLSTERY CO. line in the July market have reordered in an un-precedented manner. Our 18th Century and Modern pieces, both, are being received by the trade because they are right—in style, price and construc-tion. The No. 1282 chair, illustrated, is an example. Loose down pillow back and seat, with the latest fabric. And of generous proportions. It retails for $67.50. WOLVERINE UPHOLSTERY CO. • GRAND RAPIDS MICHIGAN FlN€ FURNITUR€ the Homefurnishing Magazine from the Furniture Style Center of America VOLUME 1 1936 NUMBER 7 GEORGE F. MACKENZIE. President PHIL S. JOHNSON, General Manager ROD G. MACKENZIE, Editor K. C. CLAPP, Merchandising Counsel NOVEMBER-Boiling Wake 6 Page Nine 9 One Season With Two Markets, by Rod Mackenzie . 10 Furniture Frolics, by Ray Barnes 13 Floor Covering Manual, by Harry G. Corot 14 Merchandise Pages 15, 17 and 27 New Family Needs 24-Hour Rooms, by Ruth Mclnerney . 18 The Sketch Book, by Margaret P. Seagren 20 Retailing Tips 22 3 Factors Make Newspaper Advertising Pay, by Joe Lynch 24 Pictures for Unusual Places 25 Metropolitan Pieces 28 Shafer Defies Readers 29 For Distinguished Service 30 Homefurnishing News and Reviews 32 Published monthly by the Furniture Capital Publishing Co., 155 Ottawa Ave., N. W., Grand Rapids, Mich. Acceptance under the Act of June 5, 1934, authorized April 30, 1936. FINE FURNI-TURE copyright, 1936. Eastern office: 545 Fifth Ave., New York City, phone Murray Hill 23909, S. M. Goldberg, representative, Chicago office: 307 N. Michigan Ave., phone CENtral 0937-8, Bassler & Weed Co., representatives. Subscription rates: $2 per year in the United States and American Colonies; $3 in Canada and foreign countries; single copies, 20 cents. We appreciate your mentioning yo« saw this in FINE FURNITURE f o r N O V E M B E R . 193G Increase in orders-JULY GRAND RAPIDS-96% FURNITURE INDUSTRY-52% These figures, recently released by Seidman & Seidman, certified public accountants, supply impressive evidence of the outstand-ing leadership of the Grand Rapids Furniture Market. A constantly growing number of progressive furniture and department stores find at the Grand Rapids Market, the furniture that meets their requirements exactly and profit-ably . . . furniture that sets the standards in quality and saleability . . . that definitely leads in styling and craftsmanship . . . and that is priced to attract both class and mass markets. The present mid-season Grand Rapids Mar-ket promises to be the most important since 1929. In this market you will find the "best buys" in furniture, whether it be for promo-tional volume, or exclusive trade. It will pay you handsomely. GRAND RAPIDS FURNITURE EXPOSITION ASSOCIATION We appreciate your mentioning you saw this in FINE FURNITURE FINE FURNITURE OUTSTANDING QUALITY VALUES • • • in MODERN KNEEHOLE DESKS • • • No. 97 No. 101 No. 96 No. 97 — Willow-finished Walnut, five-ply Walnut top, 38 x 2 1 ^ inches, retail priee $24.70 No. 101 — All surfaces selected Walnut veneer. Three drawer pedestal, one center drawer, top 42 x 24 inches, retail price $47.50 No. 96 Willow-finished Walnut, five-ply Walnut top, 40 x 22 inches, retail price $29.50 No. 95 — Willow-finished Walnut, three drawer pedestals, full center drawer, five-ply Walnut top, 42 x 23 inches, retail price - $35.90 No. 66 — Five-ply Walnut top, ends, front and back. Curved corner, chrome and black hardware, top 43 x 22 inches, retail price - $59.50 No. 95 No. 66 BAY VIEW FURNITURE COMPANY HOLLAND MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE 3k; •ft? ^ . « • * •V- $ . $ 44 . i FINE ARTS BUILDING Newest and Most Modern Exhibition Building hi Grand Rapids Directly Across the Street from Pantlind Hotel Y E A R ' R O U N D E X P O S I T I O N S DAY o r N I G H T Your product shown in the FINE ARTS BUILDING, Grand Rapids, is on display in a "hotel" for merchandise. Constructed for furniture display, it is the only building in Grand Rapids devoted exclusively to turn.ture exhibits. Floor arrangement, lighting, ventilation and the hightest type of general service is conducted m the interest of the furniture and house-furnishing exhibitors The FINE ARTS BUILDING is in step with Three-quarters of a Century of Progress of the Grand Rapids Exposition. FINE ARTS CORPORATION operating FINE ARTS and PANTLIND EXHIBITION BUILDINGS FINE FURNITURE THE BOILING WAKE Barnes, the Magician After the liberties that nature has taken with my physiognomy I cannot conceive how Mr. Barnes can inflict further injury. J. B. H., Grand Rapids. That October Odyssey I want to commend you highly for the splendid article in the October issue of FINE FURNITURE devoted to our Southwestern Pilgrimage. We appreciate the manner in which you wrote this up and trust that it will show to the furniture trade in general that this is a group who is giving the retailers the finest kind of cooperation in the merchan-dising of their product. F. H. M, Grand Rapids. A Belated Inquiry On page 31 of your September issue you show a juvenile group which interests me. Will you please have the manufacturer of this line mail me a description of this group with prices. E. A. B., Jr., Philadelphia. With Pleasure In your October copy, page 43, there is a picture of a No. 1237 coffee table. We would like to have more information about this. Will you please either forward our inquiry to the manufacturer or tell us the manufacturer's name and address so that we may get in touch with him ourselves. I. C. L., Baltimore. Customer is ALWAYS Right! We have gone through your publication and think it is very fine. We appreciate your showing one of our vanities. A. V. B., Batesvillc, Ind. Stormy Weather We'd appreciate more photos of furniture and not so many faces. It will improve your magazine immensely. Your October number is a terrible example. Omit Shafer also. Anon, New York. Good Ol' Pricin' Slip I regard your pricing slip idea as a very excellent plan. Keep it up. C. M. A., West Lafayette, Ind. We certainly favor the pricing slip idea. A. F. C, Des Moines, la. A Helpful Hints The lead article in the October issue by- Ralph Spangler of the Harbour Longmire store, was certainly helpful. This is the kind of material we like to get in our busi-ness papers, as it comes from practical men and can be adapted to our own stores. Let's have more of them. A. B. K., St. Paul. "Read" Hot Dealers seem to be telling you what a great magazine FINE FURNITURE is. Well, I am a salesman on the road and don't mind telling you that FINE FURNITURE never gets old when I receive it, because I finish it the minute I lay hands on it. It is written in such an interesting man-ner and so many facts of the day are cov-ered that I find it very interesting and necessary in my sales work. Have given many dealers good ideas from your book. Keep up the good work! O. G., Cleveland. Barnes in Again We are in receipt of your very fine maga-zine. After reading through it and some of the fine articles we could not help sending in your card for a three-year subscription. We also noticed our cartoon on your "Furniture Frolics" page and you might say to Mr. Barnes that cartoons like that won't do any harm, and that we would like to see more of them in the coming issues of FINE FURNITURE. G. A. S., Omaha. Acclaim for Authenticity Glad to see the introduction of a page of authentic designs, taken from historic examples in the Metropolitan Museum of Art, New York. I am of the opinion that this feature is of great importance to all factors m the furniture industry, m helping us acquaint ourselves with correct details in furniture design. There surely was a lot of good meat m the October issue. M. M. W., Los Angeles. A We Stand Corrected There are two points in the Los Angeles market story that appeared in your October issue, which due to some misfortune, are misstatements. These may have occurred from misunderstanding the material sent you. In your first paragraph on the Los Ange-les Mart you state: ''Owned, operated and controlled by 300 members of the Los Ange-les Furniture Manufacturers Association . . . " The Mart is in fact owned and controlled by the local manufacturers who make up the "active membership" in the Association. The second point to which I refer is in the fifth paragraph under sub-head "How Income Is Spent." It reads, "Forty-five per cent of all rental fees is applied to paying for the Mart. . . " The correct statement here is "Forty-five per cent of local rental fees is applied to paying for the Mart." The last issue of FINE FURNITURE as well as other recent numbers have shown a marked improvement over your first issues. May we congratulate you on your magazine which is certainly coming to the front in the furniture publishing field. L. B. W., Los Angeles. Likes Ruth's Writings That green-eyed gal that conducts your Customer's Viewpoint section certainly knows her women and pounds a wicked typewriter at times. We are heartily in sympathy with her comments in your Octo-ber issue about the average housewife not taking any interest in cheap, circular matter. If a direct mail piece is worth sending out at all it is worth the necessary time and expense to make it attractive mechanically and in an illustrative and copy way. Mer-chants sending out cheap circular matter, in our opinion, reap a very meagre return. R. H., Thomasville, N. C. Wheeling-Home Wail On your "Page Nine" for October you had an editorial entitled "Trailer Threat." I certainly agree that this new highway menace is also a not-far-distant voodoo for the homefurnishing industry. How are we going to interest people in furnishing homes when most of the population is on wheels? What sort of furniture are you going to be able to carry in your store? What will the procedure be for selling furniture in a few years? Will a family back up to the store in a deluxe outfit on wheels and ask you to furnish it complete? Of course, if it's a cash deal, that won't be so bad. But even so, I can't see where wheeling-homes are going to be of much help. P. J. T., Duluth. We Want Prices Why all the manufacturers advertising in your interesting magazine cannot see the ad-vantage of pricing all the suites and pieces they illustrate is beyond our ken. When we buyers see a piece of furniture attrac-tively pictured in your paper, if it appeals to us, the vital thing that interests us is the price. In our very humble opinion the price should be shown with every illustra-tion and we hope you can influence all your advertisers to use your price listing plan in future issues. H. J. C, Houston, Texas. Canned Releases Tabooed Just want to compliment you on the floor covering and fabric displays illustrated in your October issue. This type of material is infinitely better and of more value to the smaller dealer than a lot of hooey issued by wordy publicity men in the employ of floor covering manufacturers. There were plenty of ideas presented in those four pages. A. G. M., New Bedford, Mass. Those Market Dates All this agitation about confining furni-ture markets to one season a year doesn't register with the buyers in the smaller communities. Attending a market is an in-spiration to the dealer in the smaller store who is his own buyer, merchandise man and general store factotem. Upon returning from a market, and with new merchandise on the way, he stirs up his little organization to a high pitch of activity and increased sales result. If manufacturers who control this matter cut the markets down to one each year they will find a distinct falling off in volume from the furniture stores in the smaller communities. Let's have at least two market periods each year and fix the dates so they are best suited to the con-venience of a majority of the buyers. H. R. L., Bowling Green, Ky. Puff for Portfolio Thanks for the portfolio of floor covering and fabric displays in your October number. These are the kind of practical ideas we like in our business papers. And it's dif-ferent, too, than the usual run of floor cov-ering departments, which are so standard-ized. Why not give us an article on floor coverings by some man who knows what it's all about? B. H. F., Louisville. Pages 13 and 14 in this issue carry the answer to B. H. F.'s question.—Ed. l o r NOVEMBER, 1936 Readers OF THE QUALITY GROUP • IN the Grand Rapids Furniture Exposition the John Widdicomb Co. is recog-nized as the leader of the quality group. This prestige has been established over a period of fifty years, because, we believe in the purity of design, in workmanship and that our merchandise is a definite contribution to the livable American home. In reviving the charmingly simple French Provincial style, the John Widdicomb Co. has once again asserted its leadership. The integrity with which this group has been developed •— the dresser is herewith illustrated — is typical of this concern's craftsmanship. Beauty, meticulous in every detail, this group is sym-bolical of our desire to furnish the merchant with merchandise that is profitable and that will continue to be a source of credit to his store. JOHN WIDDICOMB COMPANY New York Showrooms, No. 1 Park Ave. Showrooms at factory, 601 Fifth St. GRAND RAPIDS, MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE FINE FURNITURE GRAND RAPIDS' MOST POPULAR EXHIBITION BUILDING Here you will see the lines that represent the cream of the furniture industry. In the Waters-Klingman Building are housed FIFTY PER-CENT of all the exhibits in the Grand Rapids Market. EVERY BUYER who has attended the last two Grand Rapids markets has paid at least ONE VISIT to the Waters-Klingman spaces. Why ? Because only in the Waters-Klingman Building can he find a complete assortment of decorative home furnishing merchandise to meet his every requirement. « YOU'LL FIND IT THE WATERS-KLINGMAN BUILDING" EXHIBITORS ALLEN CHAIR CO. ARCADIA FURNITURE CO. AMERICAN AUTO-FELT CORP. BARTON FURNITURE CO. J. BART UPHOLSTERY CO. BECHTOLD BROS. UPH. CO. BOBB FURNITURE CO. BROWER FURNITURE CO. BROWN BROTHERS CO. COCHRAN CHAIR CO. CONANT-BALL COMPANY DA VIES FURNITURE CO. DOEZEMA FURNITURE CO. DUTCH WOODCRAFT SHOPS EAGLE-OTTAWA LEATHER CO. ESTEY MFG. CO. FALCON MFG. CO. FICKS REED CO. FINE ARTS FURNITURE CO. GRAND LEDGE CHAIR CO. G. R. FANCY FURNITURE CO. G. R. BEDDING CO. GRAND RAPIDS LOUNGE CO. GUNN FURNITURE CO. HART MIRROR PLATE CO. HERMAN FURNITURE CO. HERRMANN LAMPS, INC. HOLLAND FURNITURE CO. JAMESTOWN LOUNGE CO. KOZAK STUDIOS KUCHINS FURN. MFG. CO. LENTZ TABLE COMPANY LOEBLEIN, INC. MANISTEE MFG. CO. MENTZER REED COMPANY MURRAY FURNITURE CO. F. A. NICHOLS CO. O'HEARN MFG. CO. PIAGET-DONNELLY CO. RAND-McNALLY & CO. RED LION FURNITURE CO. RED LION TABLE CO. ROCKFORD CHAIR & FTJRN. CO. SHAW MFG. CO. SKANDIA FURNITURE CO. CHARLES R. SLIGH COMPANY THANHARDT-BURGER CORP. WARSAW FURN. MFG. CO. WEST MICHIGAN FURN. CO. W. F. WHITNEY CO. STICKLEY BROS. CORP. WILLIAMS-KIMP FURN. CO. WOLVERINE UPHOLSTERY CO. WOODARD FURNITURE CO. We appreciate your mentioning you saw tins in FIXE FURNITURE f o r NOVEMBER, 1936 NINE Though other pages bare the minds Of many men, the credit or The blame I'll bear for what one finds On this, Page Nine.—The Editor. PRICES vs. PROFITS The price situation in the furniture industry is becoming acute and some producers appear jittery about it. Since the July market price advances (wholesale) have ranged from nothing to 25% and on competitive merchandise that per-centage represents a sizeable spread. Most manufacturers realize that for the past several years the profit column has been so diminutive that a magnifying glass was necessary to distinguish the figures, if any. Prices on any type of manufactured article must con-sistently be based on cost plus a normal profit. The idea of arbitrarily advancing prices on furniture without those two essentials is hardly ethical. Advancing costs of materials, labor and overhead justify advancing prices, but such advances must be kept under control and not be sky-rocketed above the normal necessity. Manufacturers who merely guess at the situation and mark above a merited and justified advance are quite likely to find themselves out on a limb when their merchandise and prices are judged by competitive lines in the Markets. ff COURTESY, AT LEAST Once upon a time there was a furniture manufacturer who talked with every salesman who entered his front office, whether he sold veneers or varnish, mouldings or muslin, advertising or apricots. We know, because the boys who called on him told us. So we asked the F. M. how he man-aged to accomplish this feat during the hectic hours we knew he kept. Readily he replied: "I can't afford not to see these fellows. They cover a lot of territory. Meet a lot of people. Call on my competitors. They're itinerant clear-ing houses of ideas. Often they're responsible for creating new styles that sweep the country. If only for a few minutes, I see them. They're vital to my progress." Eminently successful, this producer is no different than thousands of other buyers. Except, that he doesn't keep men sitting on the mourner's bench for two hours only to send out word that he's "Not interested today." To a salesman, time is money, bread and butter. At its best, selling is a battering job, tough on mind, body and soul. Those who have wallowed through the past few years and retained a few precious ounces of guts and a smile, are entitled to an accolade. And at least, a chit of courtesy from the nation's buyers. ff X EQUALS MARKET The Furniture Market situation has resolved itself into a complicated mathematical equation. During the last two decades the processes of addition and multiplication have been potently in evidence. Now subtraction is coming into its own and the reducing machinery has been set in motion. It reminds us of the handsome but portly lady, who, upon the advice of her physician, subjected herself to a very rigid and unsatisfactory diet for three months. At the end of that period she tipped the scales at exactly five pounds more than when the diet went into effect. Said she: "From now on 1 am going to eat anything my appetite craves. I believe the Good Lord intended some of us to be fat and others thin and far be it from me to attempt to alter His intentions." Precedents are strong factors to contend with, trends are generally uncontrollable. We are sitting on the side lines intently watching the game but holding our bets in abey-ance. Our only hope is that the decision of the referee (the buyer) will work out for the best interests of the industry as a whole. ff ADVERTISE ADVERTISING If it can be brought home to the dealer that national advertising is HIS advertising, that he can use it to increase HIS profits, it will have increasing effect and value. Featur-ing nationally advertised products conspicuously in the store will step up sales profits and result in more advertising. The individual dealer is generally too concerned with his own profits to take a broad view of any advertising cam-paign conducted in a large, national way. He is prone to feel that the money spent in the town 100 miles distant is wasted. He has not been sold convincingly on the idea that national advertising, if it helps increase his profits in his town, is bound to have the same result in stores carrying similar products in other cities. His cue is to display his nationally advertised products attractively, conspicuously, thus securing attention of the consuming public. Results are what count in advertising and sales. Principally, what is needed are pertinent facts about the value and power of advertising in disposing of merchandise, rather than what it costs. If there is ten cents worth of food value in a loaf of bread and you pay a dime for it you have received good value and your money's worth. If a line of newspaper or business paper advertising at two dollars pro-duces enough in inquiries and sales to justify this expense on a sales and advertising basis, the money is well invested and will show on the profit side of the ledger when the annual audit is completed. ff PETTIFOGGERY IF, in these days of grading-up, super-merchandising and rising prices, the sight of one of the country's outstanding homefurnishing establishments promoting a "2-piece, home-spun covered, beautifully-tailored, reversible-cushioned, carved hardwood paneled" living room group for TWENTY-FOUR-FIFTY, does something to our calloused carcass, imagine what it does to the potential customer. Visualize the ebbing faith, the surging scepticism, regardless of the fact that the merchandise is available for "Monday only, C.O.D. orders, limit one group to a customer," and sold in the basement store. Picture the dither it throws smaller competitive merchants into, perhaps modestly patterning their policies after the big store. Not to speak of producers of living room furniture who know full well that such a 2-piece living room suite can't be manufactured and sold at a profit for $24.50. What chance has the medium-sized merchant to grade-up if his influential big brother insists upon injecting pettifogging, pop-gun tactics into his merchandising scheme? 10 FINE FURNITURE ONE SEASON WITH TWO MARKETS GOING on record with a unanimous vote favoring a single market season extending from May 1 to August 1, divided into two periods, purported to meet the needs of two classes of buyers, the National Furniture Manufacturers Association closed its eighth annual convention in Chicago last month. With the possible exception of NRA Administration days the 1936 meeting surpassed previous ones in enthusiasm, interest, accomplishment; sole low-note perceptible was the small percentage of association members attending, there being about 40% representation. Cooperation • High-note of the two-day convention was the adoption of the resolution reducing the num-ber of furniture exhibitions from four to one a year. In presenting the resolution hard-working Charles Kirchen (West Michigan Furniture Co.), chairman of NFMA's market committee, outlined the plan, rec-ommending that it be adopted. Said Kirchen: "We have worked in close harmony with the Southern Furniture Manufacturers Associa-tion and are assured of their support. Morgan Sim-mons (chairman of SMFA) and James S. Lynch (president of SFMA) have worked industriously in an effort to achieve this change. We now have a list of 335 manufacturers who have indicated their approval of the plan. . . . A questionnaire sent out by the National Retail Furniture Association shows 90% favoring a reduction in markets and 82% favoring two markets a year, preferably January and July." One Season—Two Shows • Kirchen pointed out that the two types of buyers who visit the mid-season and regular markets will receive similar consideration under the new plan, which in reality is a two-market system. The resolution asks the SFMA and market associa-tions in New York, Jamestown, Grand Rapids, Chi-cago and High Point to take action not later than Feb-ruary 1, 1937. (Since the annual meeting the James-town association has advised the NFMA of their intention to cooperate in the reduction of the number of markets.) Kirchen declared that only one manu-facturer in the Grand Rapids area had not signed the petition, but that this member was in favor of one market season with two periods to be held from November to January. Four-show Evils • In tackling what Kirchen and his committee calls "the furniture industry's largest barnacle—four major markets a year," he enumerated major reasons for discarding the present market set-up: (1) Impossibility of designers to develop more than a few hurried attempts at "something different" hoping that one or two of the patterns click; (2) Impracticality of showing new patterns before last sea-son's numbers have reached the merchant's floor; (3) "Closeouts" are an inherent part of furniture manufac-turing. One market a year should reduce this evil by at least 75%; (4) The accumulation of "close-outs" on dealer's floor due to the manufacturer's inability to supply necessary "fill-ins," resulting in the sacrificing of odd pieces at ridiculous prices, forcing the dealer to make his original mark-up high enough to cover this loss; (5) More designs, more "close-outs," force the By ROD MACKENZIE Editor. FINE FURNITURE manufacturer to produce "fill-ins" at a cost which is practically indeterminable; (6) The making of sam-ples is a tremendous expense and in addition retards production. Samples and Showrooms • Stated Kirchen: "We aim to recognize one market a year—the date to be determined later. This would not prevent any manu-facturer from getting out samples as often as he chose, nor would it exclude buyers from visiting factories or showrooms at any time. And we do not want to give the impression that we are trying to regulate the other fellow's business." Enthusiastic was the response accorded Kirchen following the adoption of the plan. "Best move the furniture industry has made in 25 years," shouted ONE-MARKET RESOLUTION WHEREAS the committees appointed by the National Association of Furniture Manufacturers and the Southern Furniture Manufacturers Association have adopted a plan for reducing the number of markets a year and which reads as follows: "BE IT RESOLVED by the Market Committee of the National Association of Furniture Manufac-turers and the Southern Furniture Manufacturers Association at a meeting held in Chicago, July 7, 1936, we recognize that the present schedule of furniture markets is working a tremendous hard-ship upon the entire furniture industry, both man-ufacturers and dealers, and in response to insistent demands of furniture manufacturers in all parts of the country, we pledge ourselves to cooperate in reducing the number of market seasons. BE IT FURTHER RESOLVED, that as a solution of this problem, the furniture industry should adopt one market season per year, between May 1, and August 1, divided into two periods, so as to meet the needs of the two classes of important furniture buyers, and FURTHER, that the Chairman of the two above-named committees are hereby instructed to canvass the industry to secure an expression from furniture manufacturers as to their willingness to cooperate in making this resolution effective." THEREFORE, these committees having secured the ap-proval of the above resolution by the signatures of 335 furniture manufacturers, which number includes most all of the leading exhibitors in the several markets, we hereby approve of this action and recommend that such action be taken by the Southern Furniture Manufacturers Association and the various market associations of New York City, Jamestown, High Point, Chicago and Grand Rapids, not later than February 1, 1937, to make this plan effective as of that date, and BE IT FURTHER RESOLVED that the National Associa-tion of Furniture Manufacturers and the Southern Furniture Manufacturers Association should conduct an educational campaign, pointing out the many advantages and economies to both dealers and manufacturers that this plan will effect. f o r NOVEMBER. 1936 11 IS ADOPTED BY MANUFACTURERS PURPORTED TO MEET DEMANDS OF TWO CLASSES OF BUYERS, AFFORD ECONOMIES IN PRODUCTION— LEADING BUYERS COMMENT ON SUGGESTED CHANGE 0. C. Hatch, Standard Furniture Co., Union City, Pa. L. S. Foulkes, of Indian Splint, elaborated on the economies that would be effected, which could be handed on to the merchant and ultimately to the con-sumer, "who we know feels the retail price of furniture is too high." Realizing the necessity for an educational program among producers and retailers demonstrating the ad-vantages of the one-market plan, a campaign of this character was included in the resolution. Buyers' Answer • Viewing the permutations of the market situation from the sideline, FINE FURNITURE asked a group of buyers for their opinions. On the basis of returns thus far 64% are in favor of NFMA's resolution adopting one market season yearly, 36% show preference for a continuation of the May- November dates, and discontinuing January and July. Only one vote was cast approving the present four-market system. Evidence of the interest in a change of market dates is exhibited in four buyers' letters re-printed here: May — July / have before me your letter of October 23rd, regarding the number of furniture markets to be held during the year. I am greatly in favor of reducing the number of markets and I believe one line a year is sufficient. I notice that you advocate one market to last from May 1st to August 1st; that would mean a ninety-day market, which is too long. I think no market should last over three weeks at the most and two weeks would be preferable. What you should have would be a market from May 1st to the 20th and then show the same merchandise again from July 1st to the 20th. It would be one line shown at two different times. The May 1st to 20th market to accommodate the large buyers; the July 1st to 20th to accommodate the smaller buyers. If that is not found to be practicable then I would advo-cate two markets a year—one on May 1st and one on November 1st. Whatever plan is adopted I believe we should do away with four markets per year, which are a nuisance and a hardship to everyone, to say nothing of the expense. One Show — Better Designs We are most pleased to reply to your letter of October 24th. We believe one market as outlined is sufficient. This should reduce the manufacturer's selling costs considerably, and also the dealer's costs woidd be somewhat decreased not only in his expenses to market, but desirable furniture would be continued in lines a longer time, thereby reducing the close-out loss on odds and ends that too frequently has to be taken. If a design is worth making it is worth keeping in the line longer than is the practice at this time. We believe both manufacturers and distributors should reduce their costs to as low amount as is consistent with good merchandising thus keeping furniture within reach, of the consumer who at this time is becoming more interested than for a long time. May — November In reply to your questionnaire of the 24th; the writer has been attending the markets for over thirty years and has always advocated two markets instead of four—one in May and the other in November. A large portion of the time in the present January mar-kets is spent by the buyers in selecting summer furniture. We hardly see how this can be done the date you mention between May first and August of the previous year. Or how you could drag along a market for three months, as obviously all the live buyers would complete the work dur-ing the first two weeks of May. I do not think the time they have decided upon will work. One Market Replying to your questionnaire of October 24th relative to the number of markets to be held each year. 1st. Four markets each year are a nuisance and more than that work a hardship on both dealers and manufac-turers. Furniture dealers never get much of a chance to cash in on sales efforts, because of the rapid changes in de-sign promulgated by the manufacturers. 2nd. The mid-season markets, that is the old May and November markets, are good for but little except the de-partment stores, who buy odds and ends, sub-standard mer-chandise, to offer in August and February sales. Dealers in furniture should oppose such sales if for no other reason. 3rd. If the manufacturers cut out so many markets, they would need fewer designs, and if they did not change de-signs so frequently, would not have this sub-standard mer-chandise which they have to sell. However, one market each year would seem like going at it too suddenly. Perhaps we should have at least two mar-kets, for the time being. Later, I feel sure we can go to one market very consistently. I am unable to see what the idea is of a market season extending from May to August. Would the manufacturer keep his salesmen off the road, hanging around the various markets during that period? fVotdd I for instance, be com-pelled to drop in any time during that period and do busi-ness with someone I never saw, and who did not cover my territory? With these thoughts I want to go on record as opposing MORE THAN TWO markets each year. Opposing any stick uSeason" as the manufacturers desire. Favoring, as soon as possible or practical ONE market each year, either late June and July, as now, or in January. NFMA Officers He-elected President—F. H. Mueller, Mueller Furniture Co., Grand Rapids. Vice-President—Harry C. Canfield, Western Furniture Co., Bates-ville, Ind. Secretary—Roy J. Miller, American Chair Co., Sheboygan, Wis. Treasurer—Frank J. Seng. The Seng Co., Chicago. Managing Director—Alfred P. Haake. Assistant Secretary—J. C. McCarthy. NFMA Directorate KE-ELECTED Embury Palmer—Palmer & Embury Mfg. Co., New York, N. Y. Harry C. Canfield—Western Furniture Co., Batesville, Ind. Robert W. Irwin—Robert W. Irwin Co., Grand Rapids. Leo Karpen—S. Karpen & Bros., Chicago. P. E. Kroehler—Kroehler Mfg. Co., Chicago. E. H. Mersman—Mersman Bros. Corp., Celina, Ohio. Nathan J. Anderson—Empire Case Goods Co., Jamestown, N. Y. NEWLY ELECTED G. A. Anderson—Rockford Republic Furniture Co., Rockford, 111. Allan T. Crutcher—F. S. Harmon Co., Tacoma, Wash. Charles Kirchen—West Michigan Furniture Co., Holland, Mich. Allen P. Page—Williamsport Furniture Co., Williamsport, Pa. 12 FINE FURNITURE PROMINENT SPEAKERS EXPOUND AT NFMA MEET Included in the two-day NFMA session were several prominent speakers: Editor • Merle Thorpe, editor of Nation's Business, emphasized the necessity for a better understanding between "business" and the consumer. A forceful speaker, Editor Thorpe declared: "In a depression the average man seeks some concrete 'villain' to blame for events he cannot understand. It is always possible to find some business leaders who are unscrupulous, some wealth which is "'predatory,' some employers who are oppressive; it's a simple mat-ter to convince the whole business group by exposing a few selected examples. This is especially true when business itself remains silent, and it is folly longer to ignore the fact that there is m this country a funda-mental misunderstanding of business, its functions, its philosophy, and its contributions to society. "It is unsafe to rely upon returning prosperity or a political change to correct that misunderstanding. That misunderstanding will continue and will grow so long-as business fails to speak in rebuttal. Business must keep before the public a constructive interpretation of itself." Analyst • John C. Gall, associate counsel of the National Manufacturers Association, outstanding analyst of federal legislation as affecting business, dis-cussed the much-disputed Robinson-Patman Act, ex-plained its purpose. Pointed out Counsellor Gall: " . . . In a statute aimed at price discrimination the word 'price' is not even defined. In a statute making differences in 'cost' of manufacture or sale a test of legality, the term 'cost' is not defined. In a statute arising directly out of alleged discriminations between classes of customers, such as wholesalers, jobbers, retailers, chain stores. mail order houses, not one of these terms is defined. . . . The common law rule of caveat emptor—'Let the buyer beware' has been changed to 'Let the seller and buyer beware.' " Illustrating the manner in which the act may be enforced against both seller and buyer, Gall called attention to a recent complaint filed by the Federal Trade Commission against Montgomery Ward & Co. and Bird & Son, linoleum manufacturers, wherein an alleged price discrimination was involved. Designated as apparent violation were special discounts given members of buying syndicates who actually buy indi-vidually, in many instances not purchasing as much merchandise as other customers who are charged reg-ular prices. Sociologist • Principal address at the annual banquet was delivered by Dr. Allen D. Albert, eminent sociol-ogist, lecturer, vice-president of Chicago's Century of Progress Exposition. Eloquently, Dr. Albert reported on social changes occurring in the world, rebuked fur-niture industry for passing up a golden opportunity available at the Century of Progress for tying-up with the unit-home industry, which he averred will be one of the country's industrial leaders during the next decade. Appealer • Pleading for increased membership in NFMA, and extolling its subsequent value to mem-bers, H. T. "Tom" Griffith, Udell Works, Indian-apolis, brought the banqueteering manufacturers to their feet with the sincerity of his plea. Accountant • "Social Security 'contributions' are going to cost furniture manufacturers at least 1/4% of net sales during the next 13 years," said Louis J. Bosse, NFMA'S accounting chief. "Expenses involved in col-lecting and making these payments should be added to this amount and will increase the total cost of each article produced. These expenses cannot come out of profits or surplus and must necessarily be figured as cost items, and included in the price of the article." Dealer Aids • Reporting on a survey conducted by the association relative to furniture merchants' interest in dealer-aids produced by manufacturers, J. C. Mc- Carthy, NFMA's assistant-secretary, urged producers of furniture to give more attention to selling aids of this type. Quoted McCarthy: "Analysis of furniture stores show an estimated average total store business of 39% in furniture, 15% floor covering, 12% bedding, stoves and ranges 6%, radios 6% and electric refrig-erators 5%. Dealers are not unmindful that 'Furniture Store' appears on the sign above their entrance. They want to see the 39% of furniture sales boosted to a higher percentage." HOW - MANY - MARKETS - A - YEAR ? July FINE FURNITURE carried an editorial on "Page Nine" entitled, "How Many Markets?" Once regarded as good "filler" we remarked, per-haps with a bit of facetiousness, that as far as we were concerned, we'd covered it for a lifetime. But that was in July, now it's November and we're recanting. Since then we've consulted man-ufacturers and dealers, designers, salesmen and doormen, regarding the correct number of mar-kets, the most advisable months in which they should be held. With the National Furniture Manufacturers Association going on record as being in favor of a change from the present system (See resolution on page 10), supported by a poll of the National Retail Furniture Association, we are interested in ascertaining how those persons feel who have not been solicited on the subject. The question is vitally important. Its solution will affect every person connected with the man-ufacture and sale of furniture. What's the answer? Your opinion will help those who are sincerely attempting to unsnarl this oldest of all furniture marketing problems. -The Editor, Tine Furniture Magazine, 155 Ottawa Ave., N. W., Grand Rapids, Mich. f o r NOVEMBER. 1936 13 NX/.L.K-1MERL/ GP-AND CAPIOS FP-EE LANCE-PLAYS BP-lD£f£ AND CrP-OWS FLO\w£P-S-H PeP-IOD ST/L-ES AND EATS SHORT CAKE - JWAP-K-ET-~T\UO U/AV6 Doyo. DUTCH VUOOOCP-AFT SHOPS-HOLLAND./ MICH- PLAYED FOOTBALL AND BASKET-BALL AND fiOT AN 4.BAT /MICHIGAN. FISHES AND PLAYS T6NNIS . MUCH TP-AV&LE-D rtERg AND A&P-OAO. FlP-ST JOB - - TENDING CrLUE JOINTEP-IN A FUP-NITUP-E FACTOR./. RUTHERFORD, PP.ES. BKOS.STOP-ES. KNOXVILLE.TEHH. ONCE A &ANK6P- .LIKES TO FISH AND CrPOW FLOVW&P-S • A FOOTBALL FAN AND /WASTEP- OF THE PIANO. MIS ONLY PETS AP-£ A DOCJ • A PAP-P-OT AND AN CHARLIE. ED. SULLIVAN. 56C/-TP-EAS-CjeN- MCrR-AND OFFICE £>O/. RoyAL-WILHELM Fup.N Co. STUHOIS.MICM. ONCE A BANKER-- AIMS TO set THAT THE \UOPJ_D MAKES A PROFIT OM HIS LIFE . WORK- IS HIS HO&B/. &ATS US • ASH P-EADS DICKENS AND THE 6IBL£- 14 FINE FURNITURE SOIL, SOISSONS & SALES DID you ever hear about the salesman who sold the man-ager of a competitive furniture store a major appliance at regu-lar retail price: That was Harry G. "Adman" Corot. Then there's the story that won a prize for the most interesting contact with a customer, being in effect the sale of a complete home outfit totaling $1500 to a woman who lived 8000 miles distant. That. too, was Corot. But it was also smart selling. Seller Corot is sales and adver-tising manager of Rosenbaum's furniture store, Cedar Rapids, la.; has an ancestral background of two sea captains, one printer. Corot himself climbed from farm-ing to printing, to retail furniture selling, his first job in the later classification being advertising manager with Jones - Luberger- Pratt Co., Cedar Rapids, la., m 1915, rising to buyer of floor coverings, radio, refrigerators, ultimately becoming vice-presi-dent in 1927. Prior to his advent at J-L-P Co. he had become acquainted with furniture through association with the furniture publication business in Grand Rapids. The World War and the Sixth Marines pulled him out of the furniture business temporarily and dumped him into Belleau Woods, Soissons, Marbache, St. Mihiel, Champagne, Argonne- Meuse, from where he was final-ly evacuated with slight scratches, light gassing and a record of having been A. W. 0. L. more than any man in the outfit, with-out "decoration." Corot was born in Grand Rap-ids, Mich., November 18, 1890, married a Budapest girl, belongs to the American Legion, K. C, Ad Club, hopes to own a small estate and live as a country gen-tleman when and if he ever re-tires. Hunting and fishing, how-ever, will be "out" as far as Country-Gent Corot is concerned, having learned what it meant to be "hunted" during the War, albeit his favorite tune is "When the Caissons Go Rolling Along." Alexander Dumas is his choice of authors, Rudolph Friml ap-peases his musical fancy, while sirloin steak fits his gastron-nomical needs. Advocates knowl-edge of furniture history, con-struction, interior decoration. Facetiously he recalls early memories of the days of "Golden Oak," (mis) matched dmmg HARRY G. COROT . . . Sold $1500 order to customer 8000 miles away. suites, birch-mahogany "Parlor Sets" and misnamed "Colonial Scroll" bedroom suites. He be-lieves that the homefurnishing business is a social and educa-tional force because it so inti-mately serves the home, has a direct influence on the social standing of its inmates, can be made a factor in the artistic de-velopment and art-appreciation of the home-makers. MEDIUM-SIZED FLOOR COVERING M A N U A L for DEPARTMENTS by HARRY G. COROT Sales and Advertising Mgr., Rosenbaum's, Cedar Rapids. la. FOR the small or medium-size store the matter of establishing a floor-covering department is not as difficult nor as much a financial hazard as it might appear. It is one venture that does not require an investment demanding, in propor-tion, an amount equal to contem-plated sales; a large proportion of the business can be done on the wholesaler's investment, as "cut-order selling" looms large in its operations. First of all, the dealer must not only be sold on the possibilities existing for direct added income, but must recognize the profit accru-ing to the general business by the stimulus such a department will give to it. The sale of floor-cover-ings is the entering wedge into the new home wherein new or addi-tional furniture is a foregone con-clusion. Closer Mark-up • He must be sold on the policy of a closer mark-up in the merchandising of floor-cover-ings as compared with that of furniture. He must realize the neces-sity for educating some one mem-ber of the sales force to take execu-tive charge of the department; or rather, encourage someone to study floor-coverings and to make a hobby of it, so that he can buy and sell as intelligently in this section as in his furniture department. A floor-covering department can-not be expected to run itself with every furniture salesman attempt-ing to sell its offerings; someone in the organization must take the infant under his personal care if it is to thrive. And after you get him interested and enthusiastic about floor-coverings, do something in the way of extra remuneration to keep up that interest and enthusiasm. Carpeting • Growing demand for carpeting is cutting into the sales of conventionally sized rugs to a serious extent, and the alert merch-ant who has been stocking only rugs in standard sizes is missing a real opportunity to convert this seeming f o r N O V E M B E R , 1 9 3 6 15 1 — 18th Century dining room group by Colonial Mfg. Co., Z e e l a n d , Mich., displayed in the Keeler Bldg. 2 — Chippendale, mahogany dresser, No. 7 3 6, Holland Furniture Co., dis-p l a y e d in the Waters - Klingman Bldg. 3 — French chest by Kittinger Co., Buffalo, shown in the Keeler Bldg. 4 — 18th Century English bedroom g r o u p in crotch m a h o g a n y by John Widdicomb Co., Grand Rap-ids, exhibited in factory showroom. 5 — Oak dinette. No. 102, designed by Percival Good-man for Kamman Furniture, Inc., Philadelphia, five pieces, $29.90. 6 — Modern van-ity. No. 890, by West Michigan Furniture Co., Hol-land, four pieces, $193. 7 — Twin double-deck beds. No. GC5000, by Gre-ilick Corp. Chair, No. GC7100; lamp, GC8010; end table, GC8011, by same firm. 16 FINE FURNITURE loss into increased volume of profit. The demand today is for carpeting, wall-to-wall, and carpets in rug form, with the majority of style-wise shoppers insisting upon wide-width, seamless broadlooms. Investment Small • The economy of investment from stocking on a "cut-order basis" is readily appar-ent. No huge investment in endless rolls of carpeting in both wide and narrow widths is necessary. Aside from actual selling samples a nom-inal investment in 9 x 12 samples to give atmosphere and adequate dis-play is all that is needed in the car-pet section. A complete line of samples covering all types is not a large investment, and much busi-ness can be done from them. In this connection it is suggested that samples be large enough to show the pattern repeat, to visualize the space effect and to give the right impression of weight and quality— in other words, to stock 27" x 54" samples and not the 9x9 and 27x18 vest-pocket swatches too often "stocked" in the past because of their cheapness. Rug samples are never a loss in any event; when they are discontinued or soiled, they can always be sold readily as throw rugs at a price sufficient to cover their cost. The small operator should have at least two groups of wool wilton carpets, numbering approximately twelve to a group, showing Modern and conventional patterns, retailing around $4.50 and $5.50 a square yard. Three Frise Lines • Frise weaves are in vogue and should be repre-sented by three lines of samples— a quality line employing a nine-wire velvet construction, with a three-and-three cotton and jute stuffer content retailing around $6.50 a square yard; a medium quality eight-wire velvet with a four-jute and two-cotton thread stuffer back construction retailing around $5.50 a square yard; and a popular-priced line employing an eight-wire, four-jute stuffer thread construction, retailing at around $3.95 a square yard. Plain, solid color velvets in three grades similar in construction to the frise velvets, comprising about twelve colors to a set, and retailing at $3.50, $4.50 and $6.00 a square yard, should adequately take care of this popular fabric. Figured velvet broadloom in two qualities—one a quality fabric sell-ing at $4.25 a square yard, the other a printed velvet of jute stuf-fer fabrication retailing at $1.75 a linear yard—give sufficient coverage for the existing demand. "Texture'' effects in velvet con-struction are needed to round out the plain carpet showing. One or two sample lines retailing at $5.00 and $8.00 a square yard are ade-quate for this novelty weave. Prestige Line • For a "prestige" line a showing of a "washed" fabric in a high pile velvet or wilton is de-sirable, and gives to the department a "Metropolitan completeness" that is worth its low cost. Such quality fabrics can be retailed from $6.50 to $11.50 a square yard. And now for the money-makers in the moderate price field — the colorful axminsters! In this day and age the lowly axminster has be-come a beautiful fabric with prac-tically unlimited colorings, and you will find a large part of your sales in this ever-popular weave. An adequate stock would consist of one or two lines, twelve or fifteen pat-terns to a line, of heavy seven-wire fabrication retailing around $4.50 a square yard; a medium grade line of five and two-thirds-wire con-struction retailing around $3.75 a square yard, and a four-and-two-thirds "price weave" at $2.95 a square yard. A small stock of six or eight rolls in the three-quarter width for in-stant delivery in stair and sewed carpet requirements is advisable. Popular selling qualities are plain and figured velvets and axminsters retailing at $1.50, $2.00, $2.50 and $3.00 a linear yard. Higher priced qualities are more economically sold and presented from the cut-order samples m great variety. Display • Where space is at a premium its most economical use is to pile folded rug samples one upon another in racks or on tables, rather than attempting to store them in "display arrangements;" obviously display arrangements cannot be kept in presentable form when used in selling. They are usually left in disorder. The idea should be to avoid attempting to show the entire line with one sweep-ing vista, but rather to dramatize each presentation of a sample much as the vendor of Oriental rugs un-folds each gem in his collection —• one at a time — for inspection and admiration. A space not exceeding 500 square feet is adequate for your cut-order floor-covering department. If rugs are stocked, larger space is necessary of course, and their phy-sical requirements are too well known to require comment here. Patterns • In the selection of pat-terns, both for rugs and wall-to-wall carpeting, the most popular types are the borderless creations. Border-less creations in Modern designs, hooked rug designs, plaids, leaf and scroll forms—with Modern straight-line small-repeat patterns taking the lead in popularity and sales. One of the noticeable trends is the falling off in demand of the so-called standard sizes. The 9x12 size does not today adequately fit the living rooms of the newer Amer-ican small homes. More carpets are being sold now than ever before in 9x15, 9x18, 12x15, 12x18 and 12x22 rug forms satisfactorily to cover space requirements of newer homes. Because every wall-to-wall carpet job means more carpet yardage than a rug for a given room, it is to the financial advantage of the mer-chant to convert prospective rug customers into wall-to-wall buyers. To do this requires a knowledge on the part of the salesman of the prin-ciples of interior decoration, and the ability to convey that knowl-edge to his prospect. Of course, wall-to-wall installation implies per-manent ownership more or less, they are harder to sell, and the field is restricted, but they are more profitable where they can be sold. Coordination • It is suggested that all sections of the store cooperate and coordinate their efforts in the sale of each department's units, but when it comes to the actual selling of carpeting it should not be a matter of everybody's business, all salesmen "taking a shot at it." The danger is that because of a lack of detailed floor-covering knowledge the sale will be agitated by the fur-niture- minded salesman, but not closed. The first carpet man that gets the customer will turn her in-terest and desire into buying action! Some one person in the small fur-niture store must study, master and sell the floor-coverings, or at least be available for T. 0. when a fur-niture- minded salesman is flounder-ing through the mire of measure-ments and entangled in the mazes of yardage, pattern repeat, color harmony and style suitability. A parting word about establish-ing the new department. Make it a distinct floor-covering section, sep-arate and isolated from other unre-lated merchandise. for NOVEMBER, 1936 17 8 — Modern bed-room group. No. 217, by Charlotte F u r n i t u r e Co., Charlotte, display-ed in American Furniture Mart. 9 — Solid walnut vanity. No. 194, by Aulsbrook & Jones, Sturgis, Mich., priced at $246 for lour pieces, dis-played in Mer-chandise Mart. 10 — M o d e r n dinette group de-signed by Donald Deskey f o r Estey Mfg. Co., Owosso, Mich., shown in the Waters-Kling-man Bldg. 11 — Bleached English harewood and leather Mod-e r n bedroom group designed by Herman De V r i e s for Sikes Furniture Co., Buf-falo, exhibited in t h e Merchandise Mart. 12 — W. F. Whit-ney Co. of Ash-burnham, Mass., c r e a t e d this charming maple bedroom group, de-signed by Clayton Hawk. 13 — Mahogany toilet t a b l e . No. 3024, from Robert W. Irwin Co. and displayed in the factory showroom. 14 _ Myrtle burl, walnut and maple Modern buffet (and chair). No. 2119, by l a n d - Strom Furniture Corp., Rockford, III., displayed in American Furni-ture Mart, priced eight p i e c e s , $249.50. 18 FINE FURNITURE THE CUSTOMER'S VIEWPOINT by RUTH McINERNEY Double-duty room in fur-niturp department of Kresge Store, Newark, N. J., a pioneer in move-ment to moot needs of small family. The twin studio couch by Sleeper, Inc., shown in American Furniture Mart is an i m p o r t a n t factor in "scaled-down" homes. NEW FAMILY NEEDS 24-HOUR ROOMS, DOUBLE-DUTY UNITS IT was one of their first evenings at home. The honeymoonlight was still shining brightly in the newly furnished three-room apartment. "Dinner," she said, "is ready." "Where?" he started to say, but remembered in time that tvro should now live as peacefully as one. No doubt, with practice he would learn how to climb into his chair at the table without pleating himself into the radiator, falling over the rug, collapsing against a knick-knack rack and knocking down the drapery rods. By Jetting out all his breath he could slide into the chair without doing more than upsetting the water tumblers and tipping the bowl of peas into the butter. You see, _the folks who had designed and sold this room's furniture still had the old idea that a castle is a man's home. Three families—one roof • Now then, trip along with us to the domicile of Mrs. Wed-Many-Years. The lady's married son and married daughter are "living in" with her, due to the depression. Now, three fam-ilies under the one roof mean just two roofs too few. It is with the tact of a European diplomat and a de-partment store floorwalker that Mrs. Wed-Many-Years is endeavoring to keep the home fires from burning things up. The big generous bedroom suites of furni-ture take up all the bedroom, of course, leaving no sitting room space. The young couples' assorted guests may not be entertained here without feeling crowded out. And the family living room is like a hotel lobby as far as privacy is concerned. Tearing ourselves away from this touching scene, let's meet Junior, who is in high school, beginning to feel his years, and wishes like fury that he had a den to call his own, where he might have the fellows in for an evening without the rest of the family sitting in on things, where he may even serve some he-man food when and if he chose, as he chose. What to do • A recent survey of the families in an f o r N O V E M B E R , 1936 19 average metropolitan area of residences and apart-ment buildings showed that 51% of the families had only one to three members each. About 23% of the families were "doubled up"—another family "living in" with them. And the rest had the problems of the modern family of today—-grown-up sons and daughters with desires for their own quarters in the house, free from family influence; the guest problem and the prob-lem of needing an extra room for recreation and game activities. What to do? Scaling down • The furniture merchant has the solu-tion in helping us plan furnishings scaled down to modern needs—little family size furniture for little homes, double-duty rooms, double-duty furnishings. And so, the newest verse to home "suite" home is to furnish the small house with small house things— small sofa, smaller upholstered chairs, dinette sets, smaller china cabinets, smaller bedroom suites and the working equipment of a kitchenette all selected for size. Space is precious in the one, two or three-room apartment. Storage space is even more at a premium. That's why we appreciate plenty of drawer space for linens below the china cabinet and bookcase-desk. That's why even the pair of shelves and the drawer on each end table is regarded with gratitude by any house-keeper. Corner cabinets, hanging shelves and all kinds of cabinets assume new importance especially if they have versatility and may adapt themselves to different quarters. Small families are a floating population, and their furnishings must be able to take to a moving van easily, too. Moving problems are tiresome enough without having to worry about how to get the sofa through the door. The idea of having to move over-stuffed furniture through the windows by means of block and tackle, a not unfamiliar occurrence in crowded city districts, is something a housewife takes weeks to get over. And once she recovers, does she pass a furniture display of massive sets without a shudder? Does she soon hurry to a furniture store to buy furniture? Not if she's a normal homemaker. Double-duty • And just as furnishings that mold themselves to new rooms, genially, are prized pos-sessions, so are those double-duty pieces regarded with affection. I mean, tables that can produce a drop-leaf in a hurry and seat guests comfortably, later, return-ing to a console table role. The book-case-linen-chest-desk unit is a worthy element, too. Sofabeds play a prominent part in the set-up. In fact, they are indis-pensable for the one-room, man's den, girl's room, boy's room, and guest facilities. Sofa-beds permit us the use of an extra room without actually having that room. A dinette or a recreation room, with a cleverly concealed night-time personality by means of a sofa-bed is just helping us put one over on the landlord who charges by the room, and not by the room-use. Do you ever hear your customers comment in this manner: "Oh now really, we couldn't use a great big chair like that. We move around so much." Or — "We're not buying our own home yet, Mr. Mer-chant. We're just renting an apartment. Haven't you something suitable for an apartment?" "I have a married son living in with me. I dunno— I was hoping you might have some ideas on the subject —" We come to you, dazed without end, bewildered. And because most of us do not have a too ready imagina-tion, model room set-ups help us visualize furniture, more easily. 24-hour rooms • There's need for a series of "Little Home" arrangements in which you will rave a chance to show off your merchandise in the language of the person furnishing a small menage — small-sized things, plenty of storage space, double-duty pieces, considerate use of room space, lightweight graceful pieces. Remind us of the features of each. These mean sales points to you — convenience features to us. You've an excuse for staging a whole showing of "24-hour rooms" such as one-room apartment, man's den, boy's room, girl's room, recreation room, dinette— all with subtle slumber identities. Knowing that one out of the four homemakers pass-ing your store may be puzzling about how to maintain a house-within-a-house at home, you've a chance to display ideas for the sitting room-bedroom, the kitchenette. And that's a part-portrait of the New Family and its home furnishing problems. Modern furnishings lend themselves ideally to 24- hour rooms, one-room apart-ments and small family arrangements. This group-ing by Herman Miller Fur-niture Co., Holland, Mich., is typical. 20 FINE FURNITURE FAMILIAR DESIGNS, INTERPRETED By F A M O U S DESIGNERS Swedish ^Peasant BECAUSE furniture of Swedish trend is enjoying increasing popularity, this month's Sketch Book presents a 17th Century Swedish cabinet, its commer-cial adaptation designed by Margaret Page Seagren, Swedish by marriage. Produced in maple, oak and chestnut, many of the simpler forms have pieces with painted panels, brownish yellow backgrounds with such vivid colored decorations as red, green, blue and yellow, the blue and yellow of the Swedish flag pre-dominating. Outdoor people, the Swedes farmed during the sum-mer, spent the long winter building furniture by hand. They cut their own logs, for the most part oak and nutwood, whipsawed them, dried them in the lofts of their crude homes and barns, acquired great skill in handcarving, inlaying, hammering iron. Decorative motifs range from barbaric to biblical. By nature peasants, often wanderers, fighters, foreign influence is frequently traced in the varied ornamenta-tion, including classical Greek and Roman, tudor rose, fleur de Us. Most outdoor folk are deeply religious, hence the carving in solid wood of biblical quotations, prayers. Originating source for Mrs. Seagren's inspiration is in the Northern Museum, Stockholm, Sweden, dated during the 17th Century, has strong French Renais-sance influence, despite Tudor rose on pilaster bases, with marqueterie, mitred moulding, heavy cornice. The paneled doors and lower drawer front, carved top drawer of the illustrated commercial buffet should be antiqued, carrying painted ornamentation around wrought iron pulls, while carved top drawer, structural parts, top, take a natural brown finish with worn high-lighted edges. Entire group should consist of credenza board, drawtop table, hutchtype cabinet, server, chairs with colorful upholstery. The estimated retail price on this group would approximate $250. TALENT & CHARM AUGMENT "WOMEN IN FURNITURE" GALLERY MARGARET Page Seagren's early memories of the furni-ture business include a scarcity of women in the industry, plus a necessity for better commercial fur-niture design. Joining FINE FURNI-TURE'S gallery of "Women in Fur-niture," Merry Margaret brings an enviable background of furniture and business training. Attending Riccardo Iamucci's and Mathais Alten's drawing classes in Grand Rapids she made contacts with furniture designers, studied de-tailing and rodmaking at night school. Dissatisfied with the pace of her progress, accepted position with John D. Raab, outstanding designer and manufacturer, who presently encouraged her to start on her own. Following a course in Decorative Design at the Chicago Art Institute, where she met George Seagren, furniture designer skilled in archi-tectural modeling and hand carving, she returned to Grand Rapids and entered the free lance business, ultimately associating with Seagren, c > MARGARET PAGE SEAGREN . . . enjoys horseracing, Hugh Walpole, broiled lobster. and marrying him in 1918. Three years later he died, suddenly. From that time on Margaret Seagren has assiduously attended to her design-ing business, maintaining an office in Grand Rapids until 1932, then locating in Lenoir, N. C. Margaret's philosophy on which she avers her career has been built is that effort is always rewarded, sooner or later. She has a daughter, age 16, talented in drawing, who is being trained to follow her mother's vocational footsteps. Like most women Mrs. Seagren refuses to divulge her age but ad-mits being born January 5. She is 5 feet 4 inches high, weighs 150 pounds, would rather travel and paint portraits than design furni-ture, despite the fortunate fact that she has traveled extensively here and abroad, calls horseracing her favorite sport, Hugh Walpole her favorite author and broiled lobster her choice dish. Says Mrs. Seagren: "Regardless of the fact that I am Swedish by marriage and my daughter has the map of Sweden on her face, I am sorry to say I am unable to read or speak the language." 22 FINE FURNITURE RETAILING TIPS . Canvassing by Definite Leads—Sales Response to "Dressed" Beds—Violin-Shaped Cabinet Eliminates Vibrations—First Baby Wins—Linoleum Sold by Sample—Treasure Hunt Promotion. Follow-up Only OUTSIDE effort on appliances and other items usually iden-tified with canvassing is now con-fined by Harbour-Longmire to the follow-up of definite leads only, as advocated in the September issue of FINE FURNITURE. Yet the Okla-homa City store has found its sales in departments which might employ outside promotion to have enjoyed healthy increases. Says J. F. Har-bour, "Under the canvassing sys-tem, we had too many joy riders! Then, too, canvassing in our city had been overdone to the extent that it has aroused the antipathy of housewives." Now departmental sales groups build carefully on leads obtained from other customers already sold. Clerks demonstrating washing ma-chines, for instance, ask housewives for the names of friends and neigh-bors, which they invariably seem willing to give if they are pleased with the product they have bought. "This gives us a basis for friend-ly approach with the new prospect, which is much better than if we apply from door to door," Harbour points out. "Salesmen can refer to the fact that they understood from Mrs. So-and-So that they might be interested in a washer, and ask if they might make a demonstration." Most of these "approaches" of other customers obtained through leads are made over the telephone. "Calls are by the sales people indi-vidually, upon their own personal customer list," says Harbour. "We do not use a regular caller, but find it best to make such calls as per-sonal as possible as between sales persons and customers." The electric appliance depart-ment, particularly the small appli-ance "shop" recently installed on the homewares department floor, With inspired foot-ball teams driving toward the Rose Bowl and National recognition, Satur-day afternoons find the air filled with drama. Stew-art- Warner's No. 1731 compact, magic-dialed table unit will bring these t h r i l l i n g moments with amazing distinct-ness. benefits most heavily from the tele-phone campaign. Coupled with the fact that small electric goods were isolated in a separate unit and that radio and newspaper advertising promotion were employed, the tele-phone calls trebled small appliance sales during the season just past. Show Beds "Dressed" IT pays to show beds, in adver-tising, fully equipped! R. A. Cuvilke, advertising manager of the American Furniture Co., Denver, Colo., tell why: Recently, in a display advertise-ment, five distinct types of beds were shown, each fully equipped. Copy stated definitely that only the beds were offered at a sale price. Response to the advertisement was excellent, a large number of the beds being sold. But, not a single one was sold without mattress and springs. Thus was each sale raised from $15 to around #40! Cuvilke is convinced that had the sale bed been shown stripped, appeal would have been limited to the comparatively few who wished to replace an old bed with a new one, while continuing to use the same old springs and mattress. Seeing the bed complete aroused desire for a complete new bed. Linoleum Sold by Sample ANOVEL platform designed for showing linoleum samples in proper relation to border strips is one of the most important features of a linoleum department modern-ization job which has stimulated sales on custom-built floors for Nor-ton's Furniture Co., Fort Wayne, Ind. Use of the platform is dependent on the sample display plan adopted. Like most other departments, this one formerly carried a stock of complete rolls for display purposes. Experience proved that they unnec-essarily took up a lot of room and were not effective from a selling standpoint. The large rolls were moved to the stockroom and one-yard square samples substituted in the depart-ment. They are kept in wall cases each about one foot wide. The sam-ple is bent so the two ends come to-gether, leaving a rounded surface at the front which gives the appear-ance of a small roll and shows the pattern to good advantage. This plan increases display space so it is possible to show almost ISO f o r NOVEMBER. 1936 23 \ Skilled workers lift new Grunow violin-shaped cabinet irom press which has bent rotary cut walnut into cabinet form. patterns. The danger of a heavy roll falling and injuring someone has been eliminated. Formerly it was impossible to show a pattern to good advantage. Under the new plan it is shown as it looks on the customer's floor. The platform is an estimated 18 inches wider on each side than the yard square samples shown on it. In this additional space an attrac-tive border strip shows up to good advantage with a majority of pat-terns. The top of the platform is completely covered with linoleum, a square in one popular pattern being laid in the center and the stationary border designs laid around it. This provides an individual set-ting for patterns and borders shown. They are removed from competition with the floor linoleum and patterns arranged in the shelves. The plat-form is so placed that in examining it the customer looks away from all other linoleum. Vibrations Eliminated 7\ PHENOMENAL discovery, a Z i . "Violin-Shaped" radio cabinet, used exclusively by General House-hold Utilities Co., manufacturers of Grunow radios, has been made by Peter J. Nordby, Sheboygan, Wis. The shape of the cabinet eliminates wood vibrations through its circular tone chambers, thereby solving a baffling engineering problem. As remarkable as the innovating design is the efficient and speedy production method used. Since the inception of radio, designers, engi-neers and craftsmen have sought a process of bending wood in such a manner that it would not break nor crack. Under this new patented method, a single operation includes the wood bending and application of top, bottom, ribs and corner blocks of the radio. Nordby's creation not only proved to be revolutionary in the radio in-dustry but in the furniture business as well. At present several national-ly known furniture manufacturers are seeking licenses to build chairs, tables and cabinets under this new process. One, the Landstrom Fur-niture Co., of Rockford, 111., has been granted a license. In previous attempts to manufac-ture circular cabinets and furniture, expensive patterns and machinery were necessary and manufacturing processes were slow and costs were high. Now, factory executives say, because of the efficient and inex-pensive production methods a marked reduction in radios can be effected. This also holds true in the manufacture of furniture. Nordby, a craftsman who has plied his trade in 47 foreign countries and has been acclaimed an outstanding furniture designer, has solved the problem through a rotary cut wal-nut, which, even without the opera-tion which bends the walnut panel into shape, naturally would assume its original circular or "log shape." Treasure Hunt "TNESIRING something new to J ' arouse general interest in fall openings, the Redondo Furniture Co., Redondo, Cal., and IS other local firms, offered a free theatre party and treasure hunt. Based on the theory that people have more money to spend than they did a year ago and desiring them to view the good qualities of the new lines, the participating firms ran full page ads for three successive days, giving details of the plan. The stores were given a supply of tickets, and with each purchase amounting to 50c or more, the patron was given a free ticket to the leading motion picture theatre of the city. As the guests entered the theatre, each one was given in exchange for her ticket a numbered card. In each of the stores were several articles of merchandise with num-bers corresponding to those on some of the tickets. Whenever a person found a number on any merchan-dise that corresponded to the ticket he held, he could claim it free of charge. All the merchants also offered a number of good bargains in their stocks so that whether a person found his number or not a reward was received. Said the manager of the Redondo Furniture Co., "Crowds milled through the stores and up and down the streets, comparing num-bers, laughing, looking, and the new lines appearing both in the windows and in the stores were excellently publicized. The crowds that came the opening day told their friends with the result that the following day, without any special inducement except good values and up-to-date fall stocks, the crowds were larger and the volume of sales greater." First Baby Wins ADVERTISING in the smaller JTi. community is often made more profitable by using a personal touch that will arouse human interest. New babies hold a universal appeal and contests always invite interest. Realizing this, the Richardson Fur-niture Co., Chico, Cal., developed a "First Baby of 1936" contest by which they called attention to their line of nursery furniture. An offer was made of a free baby jumper for the first baby of 1936 to be born in Chico and thereby capitalized on this interest in advance, only re-striction being an affidavit from attending physician and proof that parents reside in Butte county where Chico is situated. 24 FINE FURNITURE JOSEPH P. LYNCH . . . Advertising ceases to function when the customer enters the store. T^HREE things are absolutely X necessary to make retail news-paper advertising pay. First. To draw attention. Second. To hold that attention until you have told your story. Third. To tell your story so well that you persuade your reader to put your suggestions into action. Just how well this must be done can be judged by the fact that the life of an average morning news-paper is 29 minutes and an after-noon paper 45 minutes. We have proven conclusively by a systematic check that unless merchandise is purchased the day after it is adver-tised, time, money and newspaper space are wasted. Impel desire • In other words, re-tail advertising must be written to create a desire to purchase at once, and when you stop to realize that you must sandwich your message between the front page news, edi-torials, sport page, financial page, society page, etc., all of which takes the reader from 29 to 45 minutes for a complete reading—the atten-tion- compelling force of your adver-tisement is a big factor. Appearance • With the current news, prize fights, football news, society news, special feature pages, want ads, etc., your message must have an appeal by its appearance that compels the reader to stop and immediately cement his attention on your advertisement. If this happens you have accomplished the first step in creating interest. This can be accomplished by illustrations and art-drawn headings. Again that veteran of innumerable sales salients, foe Lynch, contributes from his fathomless font of experience. With an increase in newspaper advertising space reported, Joe reminds us that the life of the average morning paper is 29 minutes and that the afternoon journal consumes only 45 minutes of the average reader's time. Says Lynch: "Unless merchandise is purchased the day after it is advertised, time, money and newspaper space are wasted." Smothered and sandwiched between editorials, sports, society and scandal, the attention force of your ad is a tremendous factor. Reduced prices do not necessarily assure successful sales, even coupled with good advertising, because, as Lynch points out, "Advertising ceases to function the moment the customer comes into the store." 3 FACTORS MAKE NEWSPAPER ADVERTISING PAY . . . Says Joe Lynch Attention • This next step is to hold this interest. This can be accomplished by connecting the art cut or headline with your caption. The cut and caption should be so designed as to be part of the edi-torial in a long, unbroken sentence so that the reader will be carried on to a complete reading of your ad-vertisement. As an example: In a campaign we conducted for a large furniture store in a city of 600,000 people we used $5020 in daily news-paper space over a period of nine days. Of this amount $1379 or 729 inches of newspaper space was de-voted to art-drawn cuts made espe-cially for the campaign. The adver-tising expense was 2/^% of total sales. Here's how • Now let's see if the campaign paid. This furniture store sells in the neighborhood of $1,500,- 000 in one year, having been estab-lished for 42 years and recognized as the largest exclusive furniture house in the country. On the opening day of our cam-paign with the above advertising we sold $53,073.34 or at the rate of $15,000,000 a year. In a nine-day campaign we sold $206,574.48 or at the rate of $6,800,000 a year. On the opening day of the cam-paign we sold 101 of a certain make washing machine before 2 p. m. We devoted three columns, two and one-half inches deep, to the item in a big double-page advertisement. In this same advertisement we devoted two columns wide, two inches deep to stoves and ranges. On the open-ing day we sold 65 stoves. You might say that the prices were re-duced. We admit quite frankly that prices were reduced from 5% to 10%, but that together with the ad-vertising would not have made this sale a success, because advertising ceases to function the moment the customer comes to the store. The selling of the merchandise adver-tised is up to the display of the merchandise and salesmanship with-in the store. SUCCESSFUL ADVERTISING MEN KNOW Successful advertising men who through actual experience know the ways of gaining public confidence, apply certain definite principles to their advertising. They tell their story from the reader's viewpoint—they put them-selves in the background, and tell their story clearly, simply, convincingly and truthfully. They know that they, like the reader, are an average customer. They know that if the advertising does not create interest, confidence and action within themselves that it is not good adver-tising. They know that the purpose of advertising is to create demand—to sell goods — to build good will — to make profits — and not merely to inform. EVERY RETAILER should study his advertising — the ideas behind it — its costs in percentage to sales volume — and to blend it with window display— merchandise displays — and see to it that before it appears in print its purpose and what he expects to accom-plish with it has been explained to every employe of the store. For, remem-ber, the greatest selling asset, business builder and profit maker is your adver-tising, and it should never be considered as anything but a good and necessary investment in insurance for immediate and future profits. J. P. L. f o r N O V E M B E R . 1 9 3 6 25 PICTURES for UNUSUAL PLACES ^ Nationally known artist dis-plays a creation at the Amer-ican Furniture Mart. Water colors for wall decorative pur-poses aio gaining in popu-larity and sales and have been greatly increased by suggesting such pictures for use in kitchens, bathrooms, door-panolK and other over-looked places. EVERY wall in every room, how-ever humble, is entitled to respect!" With that theory, the Broadway Department Store, Inc., Los Ange-les, has greatly increased the sale of pictures for use in unusual places. A. H. Randall, buyer for the pic-ture department, sees volume in picture sales through this broaden-ing of the use of pictures. For instance, behold the kitchen! Few people have thought of kitchen walls as places for pictures, but in various demonstrations houses fur-nished by the Broadway, pictures are featured conspicuously in all kitchens. "Personally," says L. G. Shatney, the store's interior decorator, "I do not favor great splashes of color in kitchen linoleum, nor do I care for colorful decorative tile in the kit-chen. I want a plain background. I put in color through the use of curtains, contrasting shelving, china and other dishes, utensils, and more important yet, pictures! "The kitchen usually is not a place for large pictures, but I use two 8x10 above the sink in many instances, and the recess between the upper and lower sections of the cupboard gives space for two small pictures, say 3 or 4 inches square. "In most kitchens there is the narrow perpendicular space between the stove and the broom closet. Why let this space remain plain and unattractive? I have used as many as nine pictures, each 3 inches square, one above the other in a symetrical, perpendicular row. We have had many compliments on this little idea ! People like it immensely once they get used to it and once the real purpose of pictures comes home to them. Themes • "As to themes for kitchen pictures we do best with florals and cut-outs. Pictures of famous pieces of china done in natural colors, usually 3-inch, work in splendidly. On Door Panels • Shatney believes in using pictures on door panels— that is, on doors that lead into closets and do not have two-way traffic. "Such a door," he declares, "is little more than an ugly square, unattractive unit! On such doors I like to place from two to four botany prints, say 15 inches wide. Can anyone tell me why not? In my own home all such doors are so improved and in our demonstration houses we have won many compli-ments and incidentally made many sales by this plan. In Bathrooms • "We are selling a good many pictures for bathrooms nowadays following such displays in demonstration houses and in model rooms. For this purpose I first of all prefer colorful maps, framed and glazed. I might say that these may be of various sizes and should, I think, have a definite meaning to the owner of the home, preferably maps of places he has visited." Living Room Mantels • Getting back to the living room, Shatney finds several overlooked uses for pictures. The fireplace to him is a magic spot and theme pictures have a place there as well as smaller florals. "I often find it wise to place a horizontal row of small oval pic-tures just below the shelf of the mantel and just above the line where the detail work begins. There is a vacant space there and it is at the eye level of a person seated be-fore the fire. "We have no hesitancy about grouping a large number of pictures on a wall. W7e place as many as nine in a group. Such groups admit of different arrangements. They sometimes are placed in conven-tional straight rows — sometimes diagonally. Straight perpendicular rows are good when the space per-mits of such treatment. "From the merchandising angle the idea is pictures and more pic-tures. There is no excuse for an ugly space on any wall. Every wall is entitled to respect." 26 FINE FURNITURE New appreciation • As evidence that the American public has learned to appreciate good pictures during the past few years, witness the phenomenal increase of etchings in the department stores. Smart buy-ers search endlessly for suitable pic-tures and frames to tie in with the new trends in American home dec-oration. Not so long ago, good pictures were not within reach of the average customer, but due to improved methods of reproduction, color fidelity and satisfactory tex-ture, decorations of this nature now are available to the most modest pocketbook. Your picture section can be made a profitable member of your store, providing it is not left to run itself. It requires merchandising, adver-tising and selling just as any other department. Profitable possibility • In selecting stock for this department select regular sizes, avoid irregular shapes. Keep a well-balanced stock of ovals as they are important factors m Early American or Victorian set-tings, when used for old photo-graphs and prints, silhouettes and needlework. For the Modern sophis-ticate carry a supply of narrow white or silver framed, wide matted items, suitable for displaying con-temporary decorative prints. And check constantly with woods and finishes in prevailing furniture styles, occasionally displaying fur-niture in your department demon-strating the relationship between the materials in the furniture and pic-ture frames, affording the salesman an opportunity to promote new ideas in frames. There's a genuine opportunity for profit in a well-handled, correctly-stocked, merchandised picture de-partment. MERCHANDISE ILLUSTRATED ON PAGE 27 Six interesting Currier & Ives prints, in full color, 10% x 16% inches, pack-ed in attractive box, suitable for Christinas selling, retailing at $1. 15—Cabinet-stand, No. 1321, by Imperial Furniture Co., Grand Rapids, top 14 x 20, 26 inches high, shown in factory showroom. 16—Kneehole desk. No. 1476, leather drawer fronts, top 23 x 46 inches, manufactured by the Colonial Desk Co., Rockford, 111., displayed in Mer-chandise Mart, priced at $82. 17—Bookcase cabinet. No. 7278, 19x11, 54 inches high, by Ferguson Bros., Hoboken, N. J., exhibited in Amer-ican Furniture Mart. 18—Triangular, piecrust table, top 14x22, 18 inches high, carved legs, brass shoes, in mahogany or walnut, priced at $11, made by Wood Prod-ucts Corp., Grand Rapids, displayed in the Keeler Bldg. 19—Mahogany and maple or walnut and maple nest of tables. No. 1860, top 22x14, 24 inches high, priced at $15.50, made by the Hekman Furniture Co., Grand Rapids, dis-played in Waters-Klingman Bldg. 20—Drum table in mahogany. No. 3649, by Brandt Cabinet Works, Hagers-town, Md., priced at $23, shown in Merchandise Mart. 21—Corner group. No. 4585, by E. Weiner Co., Milwaukee, displayed in American Furniture Mart. 22—Type-table Winthrop secretary. No. 524, with portable typewriter com-partment in top drawer of base, 33 inches wide, 80 inches high, priced at $48, made by Northwestern Cab-inet Co., Burlington, la., displayed in Merchandise Mart. 23—Ralph Morse Furniture Co., Grand Rapids, makes the Modern chair. No. 13581/2. displayed in the Keeler Bldg. 24—Nest of tables by Brandt Cabinet Works, No. 3582, priced at $19.50. displayed in the Merchandise Mart. 25—Wolverine Furniture Co., Grand Rapids, makes the davenport. No. 385, shown in ihe Waters-Klingman Bldg. 26—Georgian kneehole desk by Bay View Furniture Co., Holland, No. 83, top 48V2 x 25y2 inches, priced at $79.50. displayed in American Fur-niture Mart. i o r N O V E M B E R . 193G 27 •Hi? 28 FINE FURNITURE HISTORIC EXAMPLES from the METROPOLITAN MUSEUM OF ART AS an aid to the stimulation of interest in American furniture and an appreciation of historically correct details, FINE FURNITURE inaugurated this page of Metropolitan pieces last month through the courtesy of Richard F. Bach. While much of the 18th Century American furniture was adapted from prevailing styles in England, many cabinetmakers and upholsterers were plying their trades in various manufacturing centers in this country. The pieces illustrated represent (1) a mahogany sideboard, early Georgian period, 1730-40; (2) a mahogany mixing table, Sheraton influence, inlaid with satinwood, Baltimore about 1800; (3) mahogany on pine sideboard, oval handles of Sheffield plate, 18th Century American; (4) mahogany sideboard, Sheraton influence, American 18th Century. f o r N O V E M B E R , 1 9 3 6 29 E X T R A ! SHAFER DEFIES READERS "LAZIEST HUMORIST IN THE WORLD" DEFENDS SOVERIGN RIGHTS out and demanded: "Now, when are you goin' t' down t' Roody's I" git CHET SHAFER . . . "I'll get down to Roody's when—" Three Rivers, Mich., Nov. (Special dispatch to FINE FURNITURE). The other day in an unguarded moment I visited Grand Rapids to discover that there are certain disgruntled readers of FINE FURNITURE who are siding in with Edcutter Mackenzie —and are demanding that I shake a leg and get down to Roody Cul-ver's Undertaking Parlors & Furni-ture Emporium. Wooditor Mackenzie told me this himself in the privacy of his new editorial sanctum and he came right Irk-Irk • For a moment or so I was a little bit abashed and then I began to get irked. I could feel the irks rising—one by one. The scruff of my neck got red and even my bald and furrid brow flushed a deep crimson. Then I gave my answer to the great editor—in clear, crisp Pennsylvania Dutch patois! And it's my reply to all those who are on his side of the fence: "I'll get down t' Roody's when I get damned good and ready — an' not b'fore." I've been conscientious. I started to go down to Roody's along last April — or whenever it was — and I've been starting down there every fiscal month since then. But I just never got there be-cause I always ran into somebody who had some particularly pithy and important message of interest to the tycoons of the furniture in-dustry. Bunting boas • Here the other day —before I went to Grand Rapids— I started down there again—and I ran into Bill Duke. And what did Bill have to offer: Just this—Bill was in a funny business fifteen years ago selling boa constrictors to zoos. He sold boa constrictors that wouldn't bunt because he said, at that time, that a boa constrictor would bunt—-and the best thing to do when you are around a boa constrictor is not to get in front of it so it can bunt you. And now—• although Bill hasn't been selling boa constrictors for IS years — he just gets an order for one of his bunt-less boa constrictors. I didn't go any further when Bill told me that because I knew right away that the 345,000 paid-in-advance subscribers of FINE FUR-NITURE would draw a lesson right to themselves from Bill's experience. And that's just the way it's been every time I started for Roody's. My intentions were honorable—my motives were exemplary — I fully expected to carry out my assign-ment — then Fate intervened a horny hand. Defiance • But the intolerant read-ers now stand up and insist—insist that I brush right by Bill Duke and all the others—and bust right in on Roody! They would force — compel — coerce — and jam this duty right down past my full-floating, valve-in- head Adam's Apple! SCOOP! Roody Culver was slumbering. C , cajolery, the threat of V^ public exposure and even the cor-rupting of his headless female wooden Indian having failed to get Correspond-ent Shafer down to Roody Culver's, we tackled the assignment ourself. That we weren't 100% successful can be attrib-uted to the fact that Roody was slum-bering at the exact hour of our advent. However, WE refused to accept defeat. We whetted our woodcutting adz and carved a portrait, herewith reproduced. NOW what we want to know is WHERE DO YOU STAND ON THIS ROODY BUSINESS? We want to know. Shafer wants to know. And according to our readers, many of them want to know. VOTE! 1—Who wants Shafer to get down to Roody Culver's? 2—Who don't? 3—Who don't give a tinker's damn? VOTE! . . . and give Shafer a chance to defend himself. It's the least we can do for him—The Edcutter. 30 FINE FURNITURE They would club me into it. But I defy 'em! I may get down to Roody's some day. I may saunter in and emerge with some priceless gem of com-mercial philosophy that will elec-trify the furniture industry from spindle to spindle an' cornish t' cornish! But I'll never allow myself to be driven down there by any reader or any editor of FINE FURNITURE! I'll get down there when I get distinctly good and ready and not an iota sooner. I'm irked. And with me an irk's an irk. "They shall not pass" • I fling down my gauntlet! My brown work-pants and my finuncular fedora are in the ring! My back is against the wall! And I will defend my sovereign rights and inalienable privileges until I sink at the base of Fred Rohrer's wooden Indian under the blows and thrusts of my adver-saries. But get on down to Roody's! No! By Crack}'! Xot until I get damned good and ready! yrs (sgd) CHET SHAFER. Nature's priceless heritage — and let Woe Betide! FOR DISTINGUISHED SERVICE for buying, displaying and advertising homefurnishings (The Man on the Cover) T ONG a leader in the furniture l_i and homefurnishing business, Jesse Benesch, Sr., of Gomprecht & Benesch, Baltimore, was publicly acclaimed during National Furni-ture Week (October 2-10) as "No. 1 Furniture Man," an honor awarded him by popular vote of 9000 dealer members of the National Retail Furniture Association in Chicago during the July furniture market. No. 1-Man Benesch was presented by Baltimore's Mayor Jackson with the Cavalier trophy, a five-foot sil-ver column emblazoned with etch-ings symbolic of furniture construc-tion, design, merchandising, offered by the Tennessee Furniture Corp. in recognition of the furniture mer-chant performing the most distin-guished service to the furniture industry. Gomprecht & Benesch, in which Benesch is a partner, is one of the outstanding retail furniture estab-lishments in the country, handling a wide range of homefurnishings. In awarding this signal honor the judges took cognizance of Benesch's sagacity in purchasing merchandise, methods of display and the char-acter of advertising put behind it. Commented the judges of the award: "Partner in a fine store; father of two competent sons who are helping in the business; a power for good in Baltimore and the country as a whole—he served the National Retail Furniture Associa-tion as president during the hectic NRA days—he is a man who well deserves the honor." A native of Baltimore, "All- American" Benesch attended the JESSE BENESCH, SR. . . . A power for good. local public schools, grew up in the furniture business with his father, is active in NRFA affairs, Jewish charities, real estate, untiring in his efforts for cooperative civic activ-ities. Assisting him in the business are Jesse, jr.; buyer and Ad-man Ed-ward, artist and writer, winner of numerous advertising awards during the past three years. In second position for this unique award was R. L. Mehornay, Sr., North-Mehornay Furniture Co., Kansas City, Mo., followed by B. F. McLain, Hart Furniture Co., Dallas, Tex. (FINE FURNITURE, July, 1936). Others named "All- American" were Godfrey Baum, Spear & Co., New York; David Levenson, Reichart Furniture Co., Wheeling, West Va.; Arthur Gug-genheim, Spear & Co., Pittsburgh; Mike Monroney, Doc & Bill Furni-ture Co., Oklahoma City; W. L. Longmire, Harbour-Longmire, Okla-homa City; John M. Smyth, John M. Smyth Co., Chicago; Clarence Niss, C. Niss & Sons, Milwaukee and C. C. Rutherford, Sterchi Bros. Co., Knoxville, Tenn. Feature of National Furniture Week was the presentation of addi-tional trophies to the "All-Amer-icans,, in their home communities with fitting programs. Supervised Specialized Selling 1 I 'HE manner in which the per- J_ sonnel is handled is a prime factor in the appliance merchandis-ing success of Frederick & Nelson, Seattle. All appliance departments are in one location, the basement, including electrical refrigeration, radios, records, washers, ironers, stoves, ranges, heaters, oil burners, sun lamps and vacuum cleaners. Each of these departments is sub-headed by a supervisor; in some in-stances more than one supervisor is assigned to a department, there be-ing one head for every four sales-men. While each supervisor works selling-wise within departmental boundaries only, he gains valuable sales help from other supervisors through sales meetings for all. These are staged in addition to the regular sales meetings of each department personnel. They are experience meetings for exchanging ideas on how to handle men and sales problems that are common to all selling in the department, and this results in a co-ordinated selling group that still preserves the impor-tant factor of specialization. New Mahogany Book p Mahogany Book, by George J. N. Lamb, is a recent publication of the Mahogany Association, Inc., which gives information relative to mahogany and mahogany products in story form. It traces the history of the wood—carrying through from the first cutting stages to the finish-ing touches of the completed article, including a comparison of the vari-ous periods of design. l o r NOVEMBER. 1936 31 IT'S TAILORED No. 303 Sofa TO WIN FASHION'S FAVOR and impel purchase by discriminating customers MICHIGAN FURNITURE SHOPS, INC. GRAND RAPIDS MICHIGAN Justifying our belief that close study of consumer-preference in purchases of upholstered pieces should precede even the sketching of a new piece, merchants report that their generous orders during the July market were repeated again and again on their floors . . . that the desires of their customers were fully met by the beauty and obvious superiority of MICHIGAN FURNITURE SHOPS' chairs and sofas. Our Eighteenth Century groupings will be aug-mented by many new creations at the November market. They are priced to sell at the figures which are distinctly in line with consumer-preference. Display at the showroom o£ the Grand Rapids Chair Co. Representatives: A. L. Brackett . E. C. Gamble . R. D. Thomas G. R. Gamble . W. C. Evans We appreciate your mentioning you saw this in FINE FURNITURE 32 FINE FURNITURE Homefumishing News and Reviews Acquire Englander Co. The Englander Spring Bed Co., Inc., Brooklyn, N. Y., was acquired by Frank D. McKay and Abe Dembinsky, Grand Rapids, Mich., when their plan of reorganization for the bankrupt company was approved by the District Court. The Englander firm maintains showrooms in Xew York City, is one of the oldest bed-ding firms in the East, having maintained plant operations in Brooklyn, Boston and Chicago for nearly 40 years. Said McKay, "Although the nucleus of the company will continue to remain m the East, it is expected that the marked gain in volume which should result from an aggressive sales promotion program, will necessitate the establishment of a branch factory m Grand Rapids." Despite the financial difficulties of the Englander firm, it has continued operations throughout the reorganization proceedings and at present is reported doing a business in excess of $1,000,000 a year. McKay said that prior to depression, the Englander firm volume ranged between #4,000,000 and £5,000,000 annually. The company will be refinanced and re-organized and an intensive program of national advertising inaugurated so as to take full advantage of current business up-turn and provide a volume of business com-mensurate with the quality of the company's products, according to McKay. He explained that the Englander Spring Bed Co. will m no way be identified with the Berkey & Gay Furniture Co., in which McKay and Dembinsky also have an in-terest, but will continue as a separate entity. He concluded, "The purchase of assets of the Englander concern includes the machin-ery, equipment, accounts and notes receiv-able and all the Boston and Brooklyn real estate subject to the $190,000 lien. Furniture Museum Plan Grows Preparations for the opening of the Grand Rapids Furniture Museum are going for-ward rapidly. William Millington has been appointed chairman of a committee of fur-niture designers to rule on antiques: John M. Brower will be in charge of furniture manufacturers who will exhibit a display of processes of manufacture. A committee has also been appointed to exhibit the history of Grand Rapids furniture manufacture and Robert W. Irwin is chairman of a "house of today" committee which will have charge of the unusual current furniture exhibits. Mape Leaves West Michigan Resigned from West Michigan Furniture Co., Holland, Mich., Vance C. Mape joins the Wurlitzer Products Co., San Francisco, as manager of sales and distribution for northern California, Washington, Oregon. — o — Suggests Designers' Show In Grand Rapids, last month, Stewart Beach, associate editor of House Beautiful, seeking material relative to the furniture industry, dined and spoke with a group of Grand Rapids furniture designers. In Ed-itor Beach's notebook were several pertinent questions that he hoped to exchange for answers, dominant question being "Where do furniture styles originate?" Designer Evans and colleagues disclosed for Editor Beach several sources of furni-ture style origination: in order of impor-tance being, Xew York decorators, impor-tant store furniture buyers, furniture manu-facturers, designers themselves and combina-tions of the factors mentioned. Beach suggested as a stimulus to fresh designs an annual furniture designers' exhi-bition devoted to the display of original, innovational designs; predicted editorial and illustrative cooperation in consumer maga-zines and compared such an exhibition to the women's fashion shows conducted in Paris and Xew York which indicate the style trend in dresses, shoes and hats. Brooks Heads Conant Ball Remarkable success has been achieved by the Conant Ball Co.. makers of popular blond maple pieces, with the marketing of its new Colonial pieces known as the Gloucester group. The rush of orders has been so great that on some lines delivery cannot be promised before December. Reorganization of the company and the transfer of its Boston sales and credit offices to Gardner, Mass.. will be accomplished this month, with Herbert Brooks as president, succeeding Richard Eaton of Boston. B & G Re-open Plant 3 Unable to keep pace with production de-mands despite much overtime work in the various plants. Berkey & Gay Furniture Co., Grand Rapids, will rc-open plant Xo. 3 to meet its need for additional manufacturing facilities. It is proposed to have everything ready to begin operations and place the first orders m cutting by Xov. 1 or as soon there-after as possible. The most modern motor-ized equipment will be installed. Frank D. McKay, chairman of the board, announced. Mahogany Demand Up Responses to a questionnaire sent out by the Mahogany Association, numbered ap-proximately 80% of the total mailed. Twenty-seven states were represented, 155 manufacturers finding that mahogany was increasing in demand. 17 that the demand was decreasing and 21 reporting there was no change. In finishes, the manufacturers preferred the dark red above all others with the "Old World'' type second, dark brown third. Xatural finish took fourth place and not one manufacturer specified full bleach or fruitwood among the first selection for fin-ish. Fruitwood finish took third place in second choice with brown first. "Old World" second, dark red, fourth. Bleached finish was first among third choice, with "Old World" second and fruitwood third. In dining room furniture. Hepplewhite led in style choice with Chippendale. Sheraton. Modern, Eighteenth Century English and Duncan Phyfe styles evenly divided as to popularity. In unupholstered living room furniture. Chippendale again led the parade with Colonial American and Modern sharing similar positions. Chippendale was way in the lead of popularity in upholstered living room furniture, with Modern second, 18th Century third, Phyfe fourth, Queen Anne fifth, and an even number selecting Colonial American, Sheraton and Louis XV. Among the manufacturers canvassed, 76 said their lines were more than 50% ma-hogany and 116 said their lines were under 50%. Fulton Returns to B & G Walter Fulton has been named sales man-ager of Berkey & Gay Furniture Co., Grand Rapids, Mich., the position being a new one, created in order to properly service dealers m view of the detail growing out of the re-cently announced expansion program. "The position of sales manager at Berkey & Gay," Edgar O. Landstrom said, "is a new one which we have found it necessary to create in order to property service our dealers under the rapidly growing volume of business and particularly in view of the detail growing out of the recently announced expansion program." Mr. Fulton was with Berkey & Gay in 1920 as advertising manager and as sales manager from 1922 to 1924. Thereafter until acquisition of the company by the Simmons company he was assistant to the president of Berkey & Gay and one of the last executives to leave the organization under the Simmons management. In recent years he has been associated with several Grand Rapids furniture factories. Dealer-aid Program Announcement is made by Tomlinson of High Point of a most comprehentive pro-gram of dealer aid to be developed around their Williamsburg Galleries, Kensington Shop, and other Tomlinson lines. C. Carroll Cooper, prominent East Coast retail furniture executive, has been selected to head the new department which will be placed in cooperation with several retail functions, including merchandising, advertis-ing, planning and review, display and sales motivation. Armstrong's Spring Show Set Showing of the spring line of floor cover-ings of the Armstrong Cork Products Co., will be held at the company's showrooms, 295 Fifth Ave., New York City, on Mon-day, Dec. 14, according to an announce-ment by C. J. Backstrand, general manager of Armstrong's floor divisxm. Armstrong's New York opening will fol-low immediately after the 19th annual con-vention of Armstrong wholesale distributors to be held at the general offices of the com-pany, Lancaster, Pa., on Friday and Satur-day, Dec. 11 and 12, and Armstrong will hold its Chicago showing at the Merchan-dise Mart on January 4. "Armstrong feels that there are a number of advantages to be desired by advancing the date of its New York opening to Dec. 14," Backstrand said. "A New York show-ing in early January conflicts with the taking of inventories and final closings for 1936, as well as with the holidays. Insofar as the Armstrong line is concerned, wholesalers will be spared the difficulty and inconveni-ence of simultaneous openings in New York and Chicago and on Jan. 4 Armstrong will repeat its Xew York opening with the full line on display. This will also enable Arm-strong to plan its manufacturing operations for the spring to greater advantage, there-by eliminating inconveniences and inade-quate representation." It is believed that the earlier showing of the company's line will be welcomed by Armstrong wholesalers and that the step will have the support of retailers as well, because it will enable the company and its distributors to give them better service. f o r NOVEMBER. 1936 33 PROVEN PROFITABLE . . . new blond Modern At the summer market ESTEY presented Prinzwood as a solution to the problem of the blond wood trend. Its wide acceptance has proven its merit. In the November market ESTEY will add another blond wood group. Different, beautiful and sophis-ticated. You can not afford to miss seeing this recent development of ESTEY'S crafts-manship in modern interpretation. . . . promotional Sheraton ESTEY'S exquisite 18th Century collection has also been augmented for the November showing. The "Cripplegate" series, that in July offered the merchants something finer in the upper price brackets of late 18th Century designs, will include two smart Sheraton groups. The new suites, however, will enhance the interest already exhibited in this collection, as they will come in a truly promotional price range. AT THE GRAND RAPIDS MARKET FIRST FLOOR WATERS-KLINGMAN BUILDING ESTEY MANUFACTURING COMPANY OWOSSO MICHIGAN SUPER BLEACH THE ULTIMATE IN WOOD BLEACHES GRAND RAPIDS WOOD FINISH-ING COMPANY'S SUPER BLEACH-ING SOLUTIONS now used by leading cabinet manufacturers are STANDARD of QUALITY by which other bleaches are measured. With SUPER Bleaching Solutions you are assured of the utmost in bleaching satisfaction in the produc-tion of Platinum-Blond Mahogany, Maple and Pine; Pickled Pine and Mahogany; Harewood Mahogany and all modern bleached finishes. Hard-to-bleach woods such as Bra-zilian Rosewood, Bubinga, Cuban Mahogany, Vermilion Wood, re-spond to these SUPER Wood Bleaches with amazing results. Work bleached with this outstand-ing product STAYS bleached, and with no loss of the original character of the wood. EVERYTHING FOR V FINISHING , ' • WOOD ' Be INSURED against bleaching hazards by adopting the process of SUPER BLEACHING Solu-tions. Manufactured by GRAND RAPIDS WOOD FINISHING COMPANY Grand Rapids, Mich. IV e appreciate your mentioning you saw this in FINE FURNITURE 34 FINE FURNITURE Resinous Wins Award In the awards for decorative design an-nounced by the first annual Modern Plastics competition, the second prize was won by the home of Morris Sanders, New \ ork architect, in which outstanding use was made of Formica in tables, shelves, buffets and wall panels, the light colored and mot-tled Formica panels made by the Formica Insulation Co., Cincinnati, being produced from Uformite, a molding resin of the urea formaldehyde type. This is supplied by the Resinous Products & Chemical Co., Inc., Philadelphia, and both companies will par-ticipate in the award. The Resinous Products & Chemical Co. have manufactured urea formaldehyde for more than a decade, and an important field of application of their products is the lam-inating industry. Recently, under the name of Uformite F-224, a new resin was an-nounced belonging to this class, particu-larly adapted for use in the paint, varnish and lacquer industries. It is anticipated that this new resin will find extensive use in baking finishes where color, light and sol-vent resistance are of particular significance. Long known to the paint and varnish in-dustry is the Resinous Products & Chemical Co. as suppliers of the Amberol resins, the Duraplex resins and the Paraplex resins. Recently this range was further increased by the addition of Aquaplex—a water emulsion of a snythetic resin — and by Acryloid—polymerized acrylic acid eater— which heretofore had not been available for use in coatings. In addition to resins for coatings indus-tries, the various products of the Resinous Products & Chemical Co. are used in a number of miscellaneous fields, notably as adhesives and binders. Of great importance are Tego Glue Film (a phenol formalde-hyde resin in sheet form for the production of waterproof plywood) which is rapidly effecting an important change in the ply-wood industry, and the Uformite resins, for which the present award was made. A Asco for Polish Asco polishing paste wax for cleaning, polishing and preserving furniture, wood-work, leather goods, parquet and linoleum, is manufactured by the Asco Chemical Co., Brooklyn, N. Y. Made of imported waxes and pure turpentine, it is an excellent polish for delicate surfaces. Chicago Prices Rise The principal factor affecting market attendance being, of course, the volume of retail sales, officials expect a tremendous attendance Nov. 9 at the fall market open-ing of the American Furniture Mart, Chi-cago, 111., based on the fact that retail sales have been remarkably successful this year. Prices prevailing at Chicago in November are expected to be from 5% to 8% higher than in July—which most observers believe to be merely a prelude to still another rise effective in January. The price situation is considered sure to spur active buying and, with nearly all furniture factories well stocked with unfilled orders, production fail-ing to keep pace with incoming orders, the time is, obviously, advantageous for bring-ing prices up to the point where a fair profit may be made. Furniture, statistics show, largs far behind most other commod-ities in the extent of price advance. Chromsteel Furn. Catalogue A 36-page catalogue on modern Chrom-steel furniture has been issued by the Howell Co., St. Charles, 111., a full color presenta-tion of their latest designs for homes, offices, stores, theatres, club rooms and other types of public and business institutions. Business 35% Better Business is 359r better than last year at S. Karpen & Bros.. Los Angeles. Cal., and September saw the best business over a five-year period, according to Michael Karpen. Triple-Purpose Love Seat The Simmons Co.. Los Angeles, has brought out a triple-purpose studio love seat which contains two inner-spring mattresses which opens part way into a double youth bed or full length into a double adult bed. It is also being sold in fireside groupings. groups of two for umiminimnmimmmimnmiimmin Myers Transferred Charles W. Myers, formerly with Sealy Mattress Co.. Kansas City, has been trans-ferred to the Los Angeles factory, represent-ing the company in a sales capacity. Kulp with Cowen Vice president in charge of designing and production for Cowen Furniture Co.. Chi-cago, 111., is Leo B. Kulp. formerly con-nected with the Weiman Co.. Rockford, 111. Bauman Adds Popular Line Owing to the increasing popularity of Early California Furniture, Bauman Bros. Mfg. Co., Los Angeles, are adding it exten-sively to thcii line. New suites will be brought out at the January market by the company, the most salient features of which include in- White Oak « • • Split-Bottom Chairs No. 1 Split-Bottom, per doz. - $45 Rush-Fibre Bottom, per doz. - $55 Prices F. O. B. CULPEPER, V A . M. F. BLANKENBAKER « » • » « • • » • terestmg ishes. n c w fin- Nesco Broil Rack wire broiling rack for wire boiling rack for the NESCO electric roaster is now on the market and will be sold with the roaster to retail complete for $26 or as a separate unit for #3.50, ac-c o r d i n g to the National Enameling & Stamping Co., Milwaukee. Wis. Troy Radio Bar A walnut radio bar, now on display at Los Angeles Furniture Mart, has been brought out by the Troy Radio Mfg. Co., Los Angeles, who claim that it will retail for £150. About four feet in height, it has shelves for liquor, a five-tube super-hetro-dyne radio. "5 Markets in I" The week of Feb. 1-6, 1937, has been designated by the Board of Directors, West-ern Furniture Exchange, as Spring Market Week in San Francisco. The Western Home Furnishing Markets sponsored by this or-ganization will include in addition to the 43rd Western Furniture Market, four major markets; Floor-covering Opening, Radio and Appliance Show, Curtain and Drapery Show, and Lamp and Giftware Show, to be classi-fied as "5 Markets in 1." Each of these enjoys separate billing and contributes to the complete marketing facilities available to Western retailers of all items of home furnishings. Kittenger 18th Century Book The Kittinger Co. has issued a new cata-logue featuring 18th Century furniture that supplements this firm's larger catalogue which includes many 16th, 17th and 19th Century reproductions. The book includes well defined photos of furniture, usually against a suggestive background, also Kit-tenger's new "heirloom finish" is featured. New Assn. Officers Newly elected officers for the Winston- Salem, N. C , Furniture Dealers Assn. are: L. F. Herndon, president; A. E. Fowler, vice president; F. C. Disher, secretary; J. J. Gray, treasurer. Elaborate programs are being planned for the Thanksgiving and Christmas seasons. New Wood-ware Line A new line of wood cheese trays, salad bowls and hors d'ouvres trays, manufac-tured by the Posey Mfg. Co., Hoquiam, WTash., has been introduced by H. W. John-son Co. at the Los Angeles Furniture Mart. It includes mosaic, nautical and Mexican designs and is being merchandised as a gift line for Christmas deliveries. A Three-in-One Store A "three store in one" idea has been effected in the new home of the Rosenthal Furniture Co., Fort Worth, Tex., by add-ing, at either extreme, an economy base-ment and a line of fine period furniture, showing complete furniture groups in three price classes. Rosenthal's recent move to Fifth St. marks its fourth expansion of its 34-year establishment and will necessitate an increase of 25% in the store personnel. To Represent Nesco The Wm. Volker Co., Los Angeles, will represent the National Enameling & Stam-ing Co., Milwaukee, Wis., as furniture job-bers. The latter company has its western headquarters at the Los Angeles Furniture Mart where the Volker Co. also displays and will distribute NESCO electric broilers and cookers. Cellophane House An unusual feature at the Los Angeles Furniture Mart exposition will be a house of cellophane with studding, wiring and connections showing through transparent walls. f o r N O V E M B E R , 1 9 3 8 35 C L A S S I F I E D ADS Classified rates: Undisplayed, 5 cents per word. Minimum charge $2. Display rate, $5 per column inch. One inch minimum. Minimum display advertise-ment accepted, 2 inches. Classified charges payable in advance. Ten per cent discount for three or more insertions. Do you have calls for unusual fur-niture? Are you looking for sales-men, wholesale or retail? FINE FURNITURE'S classified ads bring results. SALESMAN WANTED to cover Eastern and New England states for high-grade, medium priced upholstered line made in Grand Rapids. Must be experienced. Straight commission. Box 100. WANTED • Experienced salesman to cover Southern states for a Grand Rapids line of upholstered furniture. Box 110. WLKIMERLY — STl/DI O — WATERS-KLINGMAW BLD, Gr«MVt> COST MAN who has had several years of experience in factory office. Woodworking experience especially desirable. Knowledge of rods and time study helpful but not necessarily essential. Must have a working knowledge of general accounting, also of overhead distribution. Not over 30 years old and free to travel. Apply in own hand writing. Supply all details you believe a prospective employer should have. Address Box 51, care of FINE FURNITURE. WANTED • Floor covering, drapery, lamp and housefxirnishing departments for one of foremost furniture stores in thriving Ohio city of over 100,000. Box 115. BUYER with many years' experience in some of the biggest stores in the Middle West is seeking a new connection. Capable of handling duties of merchandise manager. Address Box B-131, FINE FURNITURE. William Furniture 42 East New w. Flusser Representative 32nd York Street City PLYABLE-LAK-ER-FIL (Patent Pending) Sixty glazes in natural and colon for furniture, boat bungs, canvas decks, im-perfections in wood} metal and concrete* Fast drying, non-shrinking* stainable; water, alkali, lacquer and highly acid proof. Sample ean parcel post 15c anywhere in the U.S.A. (Give color and purpose. > PLYABLE-LAK-ER-FIL COMPANY LANSING, MICH. POSITION WANTED • Upholstery fore-man, 25 years' experience with largest man-ufacturing concerns in the country, is will-ing to locate anywhere in the United States or Canada. Married and 47 years old. Box 120. Long Distance Hauling, Packing and Crating. Large Trucks, Guaranteed Ser-vice, Reasonable Rates. Biodgett Packing & Storage Co. Grand Rapids, Michigan •."-.JHT 1 1 Ai- ". ^ . : \G L--T;..:. ." - V r .. j , \ • • - -r We a-p-prec'xate your mentioning you saw this in FINE FURNITURE 36 FINE FURNITURE SPECIAL FOR FALL SELLING The Grand Rapids Lounge Co. is featuring this handsome lounging chair and ottoman as a special number for merchants desiring to stimulate their fall selling events. It is an outstanding value when the price is considered for the features included. ONLY $41.50 for the Chair —$9.00 for the Ottoman (crated) With these features: • Strong construction • Water stain with lacquer coating • Super sagless base, 8-way tie • Attached seat cushions with 81 coiled springs • Birch frame, mellow mahogany finish • Form-fitting back • Plain or figured velours, blended friezes, mohair cloth any shade. GRAND RAPIDS LOUNGE CO. GRAND RAPIDS EXHIBITING AT WATERS-KLINGMAN BUILDING MICHIGAN Crecfi/s and LYON MERCANTILE AGENCY ARTHUR S. LYON, General Manager Est. 1876—Publishers of LYOIS-RED BOOK The nationally recognized CREDIT AND COLLECTION AGENCY of the FURNITURE INDUSTRY and trades kindred—Carpet—Upholstering—Baby Carriage — Refrigerator — Stove — Housef urnishing and Undertaking BOOK OF RATINGS—CREDIT REPORTS—COLLECTIONS OFFICES New York, N. Y. 185 Madison Ave. Boston, Mass North Station Industrial Building Philadelphia, Pa 12 South 12th St. Cincinnati, Ohio 6 E. Fourth St. Chicago, 111 201 North Well. Street Grand Rapids, Mich, Association of Commerce Bldg. High Point, N. C .Wachovia Bank Bldg. Los Angeles, Cal - 12th St. at Broadway RADIO LOUD SPEAKER CIRCULATING ICE WATER TUB BATH OR SHOWER In Every Room . . With Direct Entrance to Hotel $2.00 Single $3.00 Double HARRISON HOTEL HARRISON STREET (Just OH Michigan Blvd.) ANDREW C. WEISBURG, President EDWARD W. JACKS, Manager I L L U S T R A T E D B O O K L E T S E N T U P O N R E Q U E S T We appreciate your mentioning you saw this in FIXE FURNITURE f o r NOVEMBER. 1936 37 The MOST ECONOMICAL ROOM HEATER MULTIGLO ELECTRIC HEATER The MULTIGLO is unlike any heater you have eyer seen before. It is the first genuinely practical device ever created for auxiliary heating needs. The MULTIGLO is only 15" high, weighs but 5>2 pounds. It is round and contains six heating elements with a convex chromium reflector behind each. The MULTIGLO represents an entirely new departure in room heating devices and does not throw a beam in one single direction. It heats the entire room. Plug into a wall socket and immediately the cold air is absorbed, heated and diffused in every direction. This constant diffusion and air replacement causes a natural circulation of healthful warmed air that penetrates every part of the room. The MULTIGLO can be placed anywhere or used any-where with no possibility of damaging fine furniture. A handle on MULTIGLO, which folds snugly away when not in use, makes it possible to conveniently carry the heater to any part of the house where heat is needed GUARANTEE. The MULTIGLO is guaranteed for two years against defective workmanship or parts. The company agrees to replace or repair any defective parts which may develop under normal use provided the MUL-TIGLO is used on the voltage circuits marked on the name plate. Quick heat when you want it, in any room. Warm floors to protect the children from drafts. No room is "hard to heat" if you have a Multiglo. Easily car-ried from one room to another. Handsome appearance adds beauty " to any room. Harmonizes with any color scheme. The perfect heater for trailer and '{ the home. Can be used in both. Retail price $16.50 — subject to regular discounts as indicated in this Magazine. Patented and Manufactured by C. T. ELECTRIC CO., Div. J. C. Mfg. Co. Jackson, Michigan, U. S. A. We appreciate your mentioning you saw this in FINE FURNITUKK 38 FINE FURNITURE IMPROVED BUSINESS AND PROFITS Through Ethical Sales Events In Your Store The Joseph P. Lynch plan of success-fully merchandising furniture and housefurnishings merits your very careful consideration, for the follow-ing reasons: JOSEPH P. LYNCH . . . president of the Joseph P. Lynch Sales Company, who personally supervises all sales plans of his successful sales company. I You will convert merchandise into cash, with a satisfactory - margin of profit, more quickly than by any other method. 2 At the same time that you are reducing inventories and build- - ing up your cash balances you will be increasing the popu-larity and prestige of your store in your community. 3 Your sales-people will rec
Date Created:: 1936-11-01T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: 1:7

619. 1939-10; Peninsular Club

Notes:: Issue of a magazine published in Grand Rapids, Mich. Created by the Peninsular Club. Published monthly. Began publication in 1934. Publication ended approximately 1960.
Date Created:: 1939-10-01T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: Volume 7, Number 10

620. Weekly Artisan; 1910-04-02

Notes:: Issue of a furniture trade magazine published weekly in Grand Rapids, Mich, starting in 1879. and ;;ZAND RAPIDb rUllLIC LI~~AT C{ GRAND RAPIDS. MICH••APRIL 2. 1910 NELSON -MATTER FURNITURE co. GRAND RAPIDS, MICH. ... . .... , :'. :. :'.: :'..::. BED- R00 .~. .i.~..'.:.a'i'i.a..;~J).rN...~'.iN'.:.G.' .~. l.lOMO ~c~~~t.W.BSUi1:ES..:···:·, : in ~Iahogany. Circassian Walnnt and Oak. If you have not one in your store, a simple request ,""'illbring yOu our ma~ni:tict"ntnew-Catalogue of 12x16 inch page groups, show-iull suites to match. With it, even the most IUoderaie sized furniture store can show the best and ne,vest furniture satisfactor:ily. ( \ \ - ....,. L ... WEEKLY ARTISAN 2 WEEKLY ARTISAN • fiuCE---FURNITURE COMPANY ~I I GRAND RAPIDS, MICH. ! ,I II I I I , ,I ,, , I : I I I ,I II I ,I " I I ~ I I , II ,I , I I # I !II I Manufacturers of COMPLETE lines of MEDIUM PRICED DINING and CHAMBER FURNITURE. Catalogues to Dealers Only. ---------------------------------- -------------------------------------------------------~ Luce..Redmond Chair Co., Ltd. I BIG RAPIDS, 1\1ICH. Our Exhibit you will find on the Fourth Floor, East Section, MANUFACTURERS'BUILDING, North Ionia Street GRAND RAPIDS, MICHIGAN Exhibit in charge of J. C. HAMILTON, C. E. COHOES, J. EDGAR FOSTER. High Grade Office Chairs Dining Chairs Odd Rockers and Chairs Desk and Dresser Chairs Slipper Rockers Colonial Parlor Suites 111 Dark and TUlia i'oJa!zor:any Bird J Ey Maplt Blrdl !i!.utlrtertd Oak and ell Ctlfflan If"alnut • C~RAND RAPIDS 26~ PUBLIC L;j~\~~~,j 6 ~ 7 '1))C,l/1 30th Yeai -No. 40 GRAND RAPIDS. MICH.. APRIL 1910 Issued Weekly FAIR ADJUSTMENT OF LABOR DISPUTES Written for the April Number of Anl«:"ricanIndustri«:"sby President Kirby of the National Association of Manufacturers. The EIghth "DeclaratIon of LahOl Principles' adopted by the NatIOnal AssocIatIon of Manufacturers reads as follows "The National AssoclatlOn of Manufactul ers cllsapproves db~olutely of stllkes and lockouts, and favors an eqmtable adjustment of all clrfferences between employel" and em-ployes by any amlcable method that wlll pI eserve the rIghts of both parties" It should be noted here ihat, 111 t11le, declalai'l1n the ",ltlonal AssociatIOn of ManuLlcturers disapproves equally of o,tllkes and lockouts, favormg only "an e [tlltable adJuc,tPlent of all chfferences between employers and employes by any amIcable method that wlll preserve the rIghis of both pariies " Could any faIrer plOposition be offered? A lockout is held by many employers to be theIr mhereni r1ght mHIer om laws and unJel ihe terms of the NatlOnal ConstitutIOn For example, an employer is called upon by a union c01nmltiee and lS mfolmed by that committee that unless he complies wIth ceriam demands of the union, hIS workmen wlll be called out on strIke, say, wlthm twenty-four hours The employer, bemg fully conversant wlth his own business affaIrs, for cause e,uffiClent unto himself, is unwillmg to submlt to the terms demanded by the unlOn, and, wlth full knoV\ leclge of the dis-asiJ ou s 1 esults to hlS bu smess in the de~tructlOn of property and assault" on ihe substituted non-union workmen, 111elther the case of a stnke or a lockout, refuses the demands and elects to dlscharge hIS men, tellmg them to report that even-mg fOJ ihelr pay He chscharges them WIthout fm ther parley because the terms thus sum manly demanded al e such, in his Judgement, as to neces~ltate a sevel ance of b11~mess reI a t10ns "",ith them; and this is what lS commonly called a "lockout" It would probably e'Chaust the legal abllity of several Phlladelphia lawyers to explain what IS wrong or criminal in the exerCIse of such a pnvllege on the part of an employer It can therefore hardly be presumed that under such circum-stances, when the employer is placed in a position whel e he must choose between rtwo evils, lockouts, so-called, are dlS-approved of, nor that the disapproval of stnkes and lockouts applles to any and all circumstances m connectlOn therewlth Ordmary common sense and common Justice would of them-selves construe the declaratIOn to apply only to cases in which in presenting demands, from one side to the other, an opportulllty is glven to adjust the same by means other than a stllke or a lockout, wlth ihen inevitable destructive in-flnences, and "that WIll preserve the nghts of both parties" By way of comparison, let us pictm e a condition where a combinat1On of business men adopts the tactics of the labor unions and seeks, by union methods, to compel buyers of ihelr products to accept terms of the sellers thus peremptorily and arbitranly presented to them \Vhat manner of mortal would he be that would attempt to JustIfy such conditlOns? An employer with one or two assistan1s, or hired men, clischalges them WIth impulllty and the legahty of his action lS never quesiioned even by the man, or men so summarily paid off and dismissed. Lalge bodles of employes working in ihe same plant, however, whlle possibly 01iginally conscious of the legahiy and justice of such a rule, are in 1ime indoctri-nated by lahor leaders and othel plofessional agitators with 1he notion tl1at they, bemg the makers and bullders accordmg to the trades union theory of indu"i~ Iahsm, are entitled to all they can get from the employe 1 , by whatever proce'3s, with-out any reference to traditional rIghts or to the profits, losses or balances of the business There is in these days a l2, '-owmg perlllc10Us popular idea that as an employer prospers m hb busmess, he becomes in-creasingly responsible morally, as well as finanCIally, for con-dlt10ns affeci111g the plOspellty and mterests of his employes And by the same token, the employes are proportionately ex-empted from theil proper share of mOlal accountability. The dangerous fallacy of thls doctrIne oughi to be readIly seen by the stllctly conSCIentious and intellIgent employe The mOl e he feels impl essed WIth hIS 0\\ n responslbillty, both as em-ploye and as the molder of hIS own destiny, the more valuable hlS serVlce becomes and the hIgher his wages. The ideal industrial condltlOn IS that m whIch the workel's falthful and efficient servIce demands an increase, and it is this that dispenses WIth the expenslV e and superfluous inter-meddling of walklllg delegates and union agitators. The attItude of the NatIOnal Association of Manufacturers 1;;; that the courts and the pubhc cannot afford to discrimi-nate against the employels merely on the score that they hold the balance of financial power or responSIbility. Even if this theory were correct, there remains the fact that those least reSl)Omible rlepenc1 fOI ~ubslstence upon the others-'the employers The only question that remains, 4 WEEKLY ARTISAN therefore, IS one of moral responslbdlty, the solutlOn of whIch the employmg class would be only too glad to submit to the sense of JustIce of enhghtened reasoners m all CIVI-hzed natlOns, were It not that the} dre confronted b} certaIn other llnportant conslderatlOns Is the sense of Jushce-even among mtellu?;ent men-wholly free from pI eJudlCe, free from fedr, free from the popu-lar craze of selfish mtll est? I think not, and thIs, If true, compeL:, the employ (:'1 s to look after their 0\\ n affair" WIth about the ::,dme sohCltude dS they \\ ould feel compelled to if the forces of civlhzed SOCIety \\ el e umtedly arrayed agalllst Made by Palmer Manufacturmg Co, Detroit, MlCh them They are thth forced to act in defen'ie ot theIr mtel-est for the reasons llltlmated, namely pubhc preJtHhce agam">t capItal, fear of the umon boycott, and the um\ er"al desIre to serve personal end'i at whate\ er 'iacnfice of pnnclple and at whatever con"lderdtlOn pi ombmg to serve the pubhc good And right here comes m the declaratlOn of the d""OCI-atlOn to favor "any amIcable method that \\ III pre"L[\ e the nghts of both partIes" This seems to mdlcat( the plan of arbltratlon But what kmd of arbltratlOn-voluntary or compulsory? As to arbltratlOn \\ hethel \ oluntary or compulsory, I wdl venture to say that both are predIcated on the alleged msufficiency of eXlstmg legal pi 0\ ISlOns and precedents [n his admIrable message to the councd" of Phdadelphla, Hon John Edgar Reyburn, Mayor of that CIty, recently met the stramed sltuatlOn, that IS to say, the threatened genel dl strike, and said in substance that the only logIcal and lawful arbltratlOn m the case of stnke troubles \\ a" that \\ hlch mIght result from voluntary and mutual conceS"lOn" on the part of both partIe" m dispute Beyond thIS, he declal ed, the courts must be appealed to in caseS of gnevances that may justify or demand htlgatlOn Any other fOlm of com-pulsory arbItratIOn IS simply an Impudent usurpatlOn of the functlOn of the courts. Twenty-odd years ago the Hon James Bryce, then a member of the Enghsh Farhament and now the BritIsh ~- I . - ." DO YOU WANT I the PRETTIEST, BEST and MOST POPU-LAR LEATHER FOR FURNITURE. ANY COLOR. WILL NOT CRACK. If so buy our II IIII ,tI III II 1 GOAT and SHEEP SKINS Write for sample pads of colors. OAHM & KIEFER TANNING CO. TANNERIES CRAND RAPIDS, MICH. CHICACO, ILL. 204 Lake Street, CHICAGO, ILL. . .... ..~ \111 ba ..,::,ador at \\T a 'ihington, published a remarkable work Lalled "The \mencan Common\\ ealth," m whIch the three branche", the executn e, the leglslatlve and the JudiCIary, \\ ere e:x.plamed \\ Ith great clearness and abIlity The work ha'i for a "core of } ear.., been a popular textbook m our publIc ..,cllOols and colleges I t defines the functlOns of the three branches in a way to show that the JudIcial branch IS, after dll, the ldst appeal when It comes to determmmg the validIty dnd con5tltutlOnahty of statute or common law Young Americans, or Amencan workmen, who have been tamted \\ Ith the fdllacles of Soclahsm or the pernlClOtb ex-ample::, of Samuel GU111pers and John MItchell in defymg uur luurb wOltld do well to make a study of thIs excellent \\ orh. The gl eat Enghsh c0111lmoner shows in its Illumi-nat1l1g pdge" the unprecedented WIsdom of the American ::,\"tern The Mayor of Phdadelphla deserves great credIt for recogmz1l1g the courts as the only logical final appeal in all case" that may seem to require compulsory arbitration. Any othe! appeal, unless to the popular ballot, amounts to an do,sault upon the mtegnty of our "ystem. In any matter in \\ hlLh dJffe! ence" bet\\ een employers and employes cannot be "ettled anllcably by the parhes mvolved, eIther by conference or \ oluntar} arbitration, there is but one of two other courses to take, namely Either to declare negotiations off or to go to la\\ And It IS a pretty "ure concluslOn that the party that knows Itself to be m the wrong WIll keep out of the courts unles" forced to appear before that tnbunal The party that hnO\\.., Ibelf to be 111 the nght is equally sure to rest its case and to declare that It has nothmg to be adjudicated It IS proper to say here that when an employer is as- ~aded b} a stnke or a boycott, and IS asked to submit to WEEKLY ARTISAN 5 Rockford Chair and Furniture Co. ROCKFORD, ILLINOIS Dininu Room Furniture BUFFETS, CHINA CLOSETS and TABLES Library Furniture-LIbrary Desks,LIbrary Tables, Library Bookcases, Combination Book-cases, Etc. Our entire lme will be on exhibitionm July on the third floor of the Blodgett Building, Grand Rapids, Mich. arbItratIOn, and then declares that he has nothlDg to arbi-trate, his refusal may be based on facts relatIng to the case in dispute, or It may be partly influenced by hIS knowledge of the weakness of human nature and the consequent un-certainty of results in such cases, depending as they usually do, on intimidation, polItical or SOCIal, or mistaken and mi~- placed sympathy Too often the public interest in such arb"i-trations is not deemed by one or both parties to be an im-portant factor in the matter, whereas the public is usually the factor chiefly concerned And it is thIS impressIve truth that I desire to drive into the consciousness of all AmerIcan citizens We can only preserve the InstructIOns of the fathers of the republic by adherIng faIthfully to theIr Idea" and to the integnty of the courts The NatIOnal Association of Manufacturers asks for no judicial or SOCIal decisIOn that is not founded on the funda-mental principles of justIce and equity under our laws, but it will contInue to demand the enforcement of law and the adequate protection of all cltinns In theIr rights as inter-preted by the courts and guaranteed by the Constitution Lumbermen Blame Congress. The twenty-first annual conventIOn of the North Caro-lina Pine associatIOn which controls the lumber output of the CarolInas, GeorgIa, VIrgInia and Maryland, was held at Norfolk, Va, last week. In hIS annual address the presl- (lent, E C Fo"burgh of Norfolk saId "I thInk we will all agree that the Indications for an Increased demand and stronger prices whIch looked so promiSIng In October last have not been reabzed to any material extent ThIS, I thInk, can be attributed in no small degree to the contInued agIta-tIOn at Washington which has been keep111g the raJ1roads and other large bus111ess interests in a condItIOn of uncer-tainty as to the future Excepting steel, iron and coal no other Industry In this country IS ,,0 largely dependent upon Made by Waddell Manufactunng Co, Grand RapIds, Mich. the raIlroads for ItS prosperIty as IS the lumber bUSIness PrIor to the 1907 panIC, tlhe raJ111oad" of thIS country were the consumers of from 25 to 30 per cent of all the lumber produced In the Ulllted States Since that L1 chasers have been bmlted to theIr absolute requIrements" E C Fosburgh was re-elected preSIdent of the associ-atIOn thIS afternoon, and R H Morns and ,V B Roper were I e-elected secretary and treasurel, re"pectIvely --------------------., MANUFACTURED BY Sharp, Very Sharp, Sharper Than Any Other. SUPERIOR TO SAND PAPER. It costs more, BUT It Lasts Longer; Does Faster Work. Order a smalllot; make tests;you will then know what you are getting. WE GUARANTEE SATISFACTION. Furniture and Chair Factories,Sash and Door Mills, RailroadCompanies,Car Buildersand others will consult their own interestsby using it. Also Barton'. Emery Cloth, Emery Paper, and Flint Paper, furnishedin rollsor reams. I ----_._----_._---------------,--------------------------~ [ . . -;:;i-iE BEST IS THE CHEAPEST" BARTON'S GARNET PAPER H. H. BARTON & SON CO., 109 South Third St., Philadelphia, Pa. ,---------------------------~ -/- -- 6 WEEKLY ARTISAN ----------------------~._--------------------._---~----- ------------.. I II I I! III I ---~I NO OTHER SANDER I] No. 171 Patented Sand Belt Ma.chlne can possibly do the variety of work that is being accomplished on our machine. Our No. 171 Sander is positively superior to all other methods on flat surfaces, irregular shapes and mouldings. Ask for Catalog "E" WYSONO &- MILES CO., Cedar St. and Sou. R. R., OREENSBORO, N. C. h-.. . .. ._.~ _ CO~fPARATIV}~ EXPORT PRICJ~S Highe1' on }?arm Products ana Raw ~lateriaIs aud Lower on ~Iauufactured ~\.rticIe",. Cotton at practIcalh I~c a pOl1nd C0rn at 70c a hushel wheat at $109 a bushel, Lacon and laICI at 12c a pound ,111d hay at over $20 a ton, ale the pllce" \\ hlch f01 elgn conntllC'o arc now Wtll111g to pa,. Vv lth frellSh~ added fOl the farm plll ducts of the U111teJ States The C'CpOlt pl1ce tahle ut the Bureau of StatJ~tlcs, Depal tmrnt of C011lJ11UCC' and T ahnl shm\ s that the a, el af;e p11ce pC'l pound at coLtr 11C',-1Jll]ter! 111 Fehruary 1910 was 147c pet POUllel all 1 111 Ta'w1.1' 1-1- 'Ic aga111st 91/oc pel pound 111the c01e~ponchl1~ l11n'l1l1, at l1,t year, wheat ~1 09 reI bushel 1111 CL111a" FJ10 ,nc\ ';1 or:, In January, aga111st ~1 00 pel bushel 111 Talll1an h,t 'lII C'I11 70c pel bl1shel111 FehILtall 1910 ;"1(1 6')c pl1 bl1,hc.1 In T,"lU dry 1910, ag8111st 66Sc pC! bu"hcl111 1,111l1,1, 1 of 18~t ,ell the avelage expOl t pllce of corn 111 'IJay 1909 Jl1\ 111 1 Cl 11 788c per bushel, Tune, 774c, Jul} and i\us;l1st O\CI 7;, f'lour exports 1111ebluall J910 ,lI el a~ cJ ';; n pC! ha 1d aQ,a111st$489 1111eblual v at the ]'1 ecedl11~ Hal ha 1 S.?Oh( I pel ton, 111 Febluan 1910, a~aln'L S1/7] 111 I llll1 \11 ]) I I hops, 2S6c pel pound 111 Fe1J'llal\ 1910 a~a111'L I1/c ]ill pound 111 Febluary 1901) ha, ln~ t'Hl'- 11101e than doubler! 'n the mean time, bacon, 12c pel p01111(1 aga111,t 108c pel pound 111 the cUlleSpon(lm~ 1110nth )a..,t ,eal la1 d l:?c pel pound, agamst 99c pel poun,l 111 the COli e,pol' 1111':;month last yeal, canned beef 114c aga1l1~t J02c m 1 e1J,ull1 lJOq 11l~JJed pork 10 8e, a(,;all'st 86, 111 lebruary of last year, oleo 'lJ!, 11 3c pel pound in Febl ualy 1910, aga1l1st 10 4c per pound l1l 1 ehl uar} of la st vear, butter, 262c pel pound m F ebrual y 1'110 agal11st 241c per pound 111 Febf1lalY 1909, cotton seed )1) c,t1\.e 1 Sc per pound in February 1910, against 13c per 1) l'n1 1111 ['eJ)]U31\ 1909 flax seeel $220 pel bushel tn Feblu- 11I 1910, aga1l1st Sl 43 111 February 1909 Salted and fresh 1 (ef ale sltg-htly less than in FebrualY of last yeal, the J IJ 111 Cl 73c per pound, against 8c a yea 1 earlter, the latter Wc a~allbt 104c 111 February 1909 Y\ hlle these pI ices quoted by the Bureau of Stattstics 1 (' acc01d1l1g to cl statement whIch stands at the head of the t,ll)le "The maltet value of the goods at the time of exporta- 1]on' and tlHl~ nece~sal1ly do not 1I1dlcate the prtce at whIch the goods ale beins; sold by the exportels or bought hy the plOspectn e 1I11POI tel s in the country of conslg-n1l1ent, It may lIe presumed that they are not beinlS exported at a figure be- Inw that II hl,h could be obtained for the merchandIse at the jJort of e'Cpol tatlOn, and that the co"t to the Importer in the count!, to II l11ch the) al c can SIgned IS at lea st the curr"nt 111a 1 tet (II holesale) pI Ice hel e quoted plus the cost of trans- ]IIJ! tatlOn to hIS pal t Cl1llOush the prtces of manufacttlles "how 111 the same 1 1110d 111 many cases a deeltne, and 111 other cases a less ad- ,ance than tho"e of breadstuffs Pig Hon e}..ports, which 111 T'e bl uan 909, II el e quoted at S1808 pel ton, were 111 Febru-al, 1910. but $164-1- pel ton, stl uctural 11 on and steel, whIch n Febl ualY 1909 II a" quoted at $5617, was in February ] 110 quoted at S4908 pel ton, wIre naIls 111 Februaly 1909, SEND FOR CATALOGUE. , WEEKLY ARTISAN 7 WALTER CLARK VENEER GRAND RAPIDS, MICH. COMPANY You can always get IMMEDIATE SHIPMENT 1~20" R. C. PLAIN OAK 1~8", 1~20", 1~24" and 1~28" R. C. BIRCH 1~16", 1~20", 1~24", and 1~28" POPLAR 1~20", 1~24" and 3~16" GUM Direct from our Grand Rapids Warehouses. We solicit your trade. were quoted at 22c per pound, and m FebrualY 1910, at 21c pel pound, copper l11gots m FebrualY 1909, were 139c per pound, and 111 February 1910, 13 1e- per pOi111d lllum1llatm~ 011m FebrualY 1919, 67c pel gallon, 111} ebruary 1910, 6c prr gallon; palaffin, 111 rebrualY 1909, 49c per pound, and 111 February 1910, 4c per pound, lumbel (boards, deals anJ planks) 111March 1909, $223.5 per thousand square feet, and 111February 1910, $21 77 In cotton goods t'he pnces are, of course, higher 1111" ebruary 1910 than 111February 1909, since raw cotton has advanced more than 50 per cent 111the mean time, the export pnce of unbleached cotton cloth hav111g been in February 1910, 74c per yard, aga111st 57c per yard in February 1909, and bleached cloths, 75c pel yal d 111 Febru-ary 1909 \\ h11e sole leather, wire "teel, b11lets, rOS111,turpen- ~1l1e, prmt1l1g paper, starch and plug tobacco also ~~ow Im;her export pnces m February 1910 than in February 1.909 ------ ... - ..--------..,I !fousel ! r-- .. --- ... Morton ( American Plan) Rates $2.50 and Up. !fotel Pan tJin d (European Plan) Rates $1.00 and Up. I• II The Noon Dmner Served at the Pantlmd for 50c IS THE FINEST IN THE WORLD. I J. BOYD PANTLIND, P,op. ------------- ..- - . _ ..~ GRAND RAPIDS, MICH. What the Pullman Company Say. The Pullman company of ChIcago, IS probably the larg-est maker of cars 111 the \\ orId ThIS company manufac-tmer" about everythmg m the way of lO11mg stock, from a stJ eet car to the finest sleepcrs, parim cars, d111ing cars, frelght cal s, flat cars, 111fact every k111d of a car WIth the possIble exceptlOn of pressed steel cars N ow one of the most 1l1'portant features of car const! uctlOn IS dry lumber, and 110 manufacturer of cars IS more partIculal than the Pull-man company Several years ago the Pullman company de-cided to test the Grand Rapids Veneer \Vorks process, and after clol11g so they wrote the letter appended herewith It IS needle"s to say that a better testmomal would be dIfficult to write: The Pullman Car Company. Office of the General Manager ChIcago, February 3rd, 1908 '\ 1es:,r" J B SmIth & Sons Strachan & ,!If elhngton A\ e:o, Toronto Gentlemen Your lettel oj Jam1ar} 30th ha" been referred to me, cl11d I beg to c,ay 111reply that "ome httle time ago we re-modeled one of OUI dry kIln" aCLordmg to the plans of the G1 and RapIds Vencer \\ orks, and latel on remodelled seven addItional bIn The \\ 01k pl! fOlmcd by the remodelled kilns is all that the patentee" claIm fm It, and we have no heSItancy in say-mg that the results obtamed are far beyond our expectations \\ e find that all 111kds of lumber can be dned better in one-half the time taken by other bIns WIth which we are familiar, Yours very truly, RICHMOND DEAN. WEEKLY ARTISAN -~---~---------~ These Specialties are used all I Over the World Power Feed Glu. Spreadinlr Machine. SIDgle, Doubl. and Combination. (Patented) (Size. 12 In. to 84 in wide.) 8 Veneer Pre..... different kind. and .iz.. (Patelted) Veneer Presses 61up Spreaders Glue Heaters Trucks, Etc" Etc, Ne 20 Glue H.ater. Hand Feed Glueing Machine (Patent penmng.) Many .ty lea and .izea. Wood·Working Machinery and Supplies No.6 Glue H.ater. ~--_.-._._--- ~ ..l NEW YORK TRADE CONDITIONS Volum.e of Business is Gradually Increasing in Nearly All Lines. Ne\\ YOlk, viaIch 31-Tlade 1-- gradualh 111Cleas111g111 volume and manufactm el sand \\ holesaler-- m neall) all lllles are domg a good bmllless CollectIOns ale a lIttle ~lm\ hut the ordel s seem to be up to the a\ erage of fO!mer ) eal-- The retallel s do not appeal to be stockmg np hea\ lh 'r he\ are bUyIng mOle often hut not lalge btlls at one tIme The retaIlers are domg a fairh actIve hm111e--s cone!JtlollS ,11 e gradually Imp I ovmg and thIS yeal' s busmes-- \\ III pI e"ellt d good showing on the \\ hole The Kamelman compan) manu factm el ~ of offi~e tn1 III ture at 89 Center stI eet al e arranglllg an e\:tenslOn of t1111(: WIth credItors an de\:pect to pay liahlhtIe-- In full Charles Eflos, fur11ltm e dealer of 1600 -:\Iadl--on a\ enue has been chscharged from hank! uptcy Salah BIrnbaum. 3975 Tl11ld a\emle 1'" m fill,I11l1tl trouble owmg $6,373 and havmr; assets --cheduleel at S1 °72 The :vIerchants' and -:\Ianufactl11 el s· E",han~e ha\ e been conductmg then office \\ 01 k In Herhel t Omperthwalt's office on the fifth f1001 of the Gl anel Centl al Palace htuldmc; Fred Goll & Co \\ ho \\ ere m the hanels of recelver" have been Ie-OJ galllLeel anel mCOlpOl ateel \\ Ith a capItal of $5,000, George E Flo"t IS pre"ldent The Brooklyn furmtm e a\1el Carpet men ha\ e ()\ gan- 1Led a hO\\ Img lea~ue Then aile) IS at '\ldhama a\ ellue and Fulton streets The G J ~Iullel com pam , cabmet makel ". of ';06 Ea--t 1\111th stIeet \\ ho ale 111bank! uptcy, are bem~ closed out by the leCel\e1, \Valte1 J Hnsch \\1 111lam Rothery Ogden, \\ ho \\ as as--I--tant manat;el of the antIque fmmtm e depal tment of J 01111\ \ dllamakcl elleel a short tIme ago G E Schloss, ples1dent of F Schlll"'-- &. Co \\ hll I'" 55 years of age, celeblatec1 hIS blrthda) WIth a receptIon recently Derby & Co, chan manufacturers, \\ III lease out then sales rooms at Canal and MulbellY stIeets and e--tabll",h heael quarters elsewhere m chalge of Flank H Hodgman E G Gyger of the St Jam~'i bmlc1mg, \\ J1l leple"ellt the RIshel factory lInes of \VlllIamsport. Pa. who ha\ e an annual capauty of $500000 \\ 01th of good'i. but he W11l stIll keep hIS old lIne of RItter chaIrs and bookcase'i. James S IrWIn who before had charge of the RI~hel hnes hel e. WIll assIst Mr Gyger Breslop & SIegel, furniture dealer'i of 448 \\~endo\ er ave-nue, the BrotH, have opened a new store at 1770 ThIrd a\entle 1he Kennedy Manufacturmg company of Rochester. N y ha~ been lllcOlplllated \\ Ith a capItal of $25.000, to make \\ al drobe I acb etc. by D Hand B H Kennedy and L H Hamman D PllltO fm1l1tm e dealel has moved flom 172 to 202 Columbu', a\ enue \ Lo\\enstem,s Sons. fm1l1ture deale!'>. have moved flom 38- to 5f<6 FIfth a\ enue LoUl'i Smehl IS a new fmnlture deale I at 72 FHSt ave-nue '\ Kappelman ha'i moved hIS fmmtme stOle from 62 llrst a\ enue, Manhattan to 799 Bload" ay, BIOOkl) n J P \\Tolf \\ ha ha'i been WIth the upholstel \ depal t-ment of Altman's 'itore, has been promoted to the p051t1011 of manag er. RICe & ChambellIn is a new fm nlt111e firm dt 58 l\Ia1n ~tleet YonkelS, N Y H ]-I HIckel son has taken up the lllle of the \thens lurmtUl e company Hem) P,lllack hel" assIgned h1~ plLture f1ame bU"111e'i'o ,It ~08 Sixth it\enue Henry Fll1rlner & Son" ha\ e been sho\\ 111£;some attI ac-tn e Ime'i at the factory on Fa'it P0111 teenth stlcet Frank A Hall exhIbIts 'iome good "e1I111'; 11l1e~"f bl as~ and 110n beds and acceSSOlle'i at 43 E,-t ~"1eteenth "beet }\1:r Rellhmann & Son::" 21 Second ,t\enue. he\e had on ell"'plav 'iome ~ood sellers and ~ome new l111e" al'io Hem \ 1<.,merson has added a Ime c f the Olmoco FUl nl tm e compan) ~ fancy mahogany furmtm e fOI hIS (bsplay here The l~l1Jtec1 Couch Manufactmers' aSSOclat10n has been '1Corporated hv Abraham Helfgott and Hyman Mllstem of T'rooklyn The Bronx Furmture Bowlmg Men's League, meets at the Cyolden Oak BO\\ lIng Club rooms at EblIng's CasIno, Tuesdays WEEKLY ARTISAN 9 r------------ -------_._-_. _._---' - I III IIII - -_. -'-----------l l1.0RTISER I That does not require material to be marked off. Makes each and every mortise accurately and perfectly. Each spindle instantly adjusted by hand wheel. Automatic Spacing Gage. Patent Automatic Stroke Patent Adjustable Chisel. THE ONLY I! I I I I I II I f I II II I I I II I~-------------------_.- ----_._---------_. --------_._--------- - ..._------~ No. 181 Multiple Mot'tlset'. Ask for Catalog I']" WYSONO « MILES CO., Cedar St. and Sou. R. R., OREENSBORO, N. C. brussels rugs Demand f1om the eastern states has been pnnClpally for body hI usse1s, tape"try and wIlton rugs Re-ports from Phl1ade1p111a al e more encouraging, and while de1n ene'l ,,111 be 1atel than expected, it IS hoped that the c;oods "Ill no\V be 1ecen ed m tIme to be of serVIce Considel able talk is now heard among sellmg agents, regal dl1lg the new season Opm1Ons dIffer a'o to the ljue,,- tIon of an ad\ ance In some qual ters It 13 belIeved that cel tam lInes wIll be mal ked up when the fall season opens the filst \Hek m May. Other members of the trac1e express the opmlOn that pnces wlll remam on about cun cnt levels, as they conslder that both rugs and carpets al e hIgh enough The questlOn of raw matella1 supplIes at the mIlL IS also bemg discussed, and predIctions made that many manufacturers \\ III be m the market shortly to 1eplel11sh depleted stocks Very lIttle law matena1 has been pnrcha"ed the fall of last ) ear, whIle the mills have been gnndlllg up large quantitIes. In aJdltion to request.s for carpets and rugs, Jobbers are domg a Vel) faIr business on Chma and Japan matt1l1gs Re-taIlers m all sectIons of the coun try are fillIng m theIr stocks to meet the spring and early summer demand' That stocks on hand al e not over large is shown b) the 1equests f01 plOmpt delIvelle3 of ordel s placed Pnces are vel y steady dnd owing to the SItuatIOn in the markets abroaJ, seem lIkel) to be firmly held f01 some time to come The Im))01 b of maitmgs for the first l110nth of thIS ) ear amounted to S,839,S38 sqllare } ard 'l, a 0 agamst 4,181,904 square yards for 1.he con e'lpond1l1~ month last ) ear. L1l101eul11s and floor oil-cloths ale mm lI1g oteach1v In spIte of the recent advances named CARPET AND RUG MARKETS Western Buyers Forwarding Duplicate Orders ond Southerners Want Prompt Shipments. ANew York review of the carpet and rug business say., that some duplIcate orJers on rugs are stIll COl11l11g forward from western buyers who are anxious to stIll fur-ther round-out the orders they have already placed Taken as a whole, horvvever, the market has qmeted down conSIder-ably. and 1110St sellmg a~enb are nm\ looking £01 \\ at cl to the new season. Many of the largest mIlls al e at present ,',ol,J ahead to such an extent, that they are not in a pOSItIon to accept further orders for delIvery thIS season. Every effort is be111g made at the mIll", to meet delIveries and num-erOllS urgent requests are being receIVed for prompt ship-ment of goods on order. Some complaints are be111g re-ceIved regard111g late delivenes, but as a rule manufacturers are promptly meeting the contracts they have on their books. Jobbers 111this market have 1ecelved qUlte a few addi-tIOnal orders on rugs during the past V\ eek, and the cut order carpet departments have also been busy Southern retaIl buyers ha\ e been forwal d111g reque"ts fOI quick ShIp-ments of goods, and a good demand I,', reported from man} quarters of the south The heav lest business IS bemg done m the west and mtddle vvest, ]udgmg from reports receIved as IetaIleiS appear to have al1owec1 their stocks to reach a loyv pomt before replenishIng. vVIlton, axminster and tape'l-tl y lUgS are being taken for the western trade, while south-ern buyers ale showing mterest in tapestry, WIlton and body . .., MOON DESK COMPANY DESKS OF MERIT MUSKEGON, MICH. ~ •••••••••••••• ._ ••• ._ we .s. •• to WEEKLY ARTISAN ~--_._-------_.__._._.__ ._---- .....-... MAnUrA(IUrtrrt~ or nlon ortADr DrrDIOrrtAIOD~ Zinc-Lined, Porcelain Lined, White Enamel Lined and OPAL-GLASS Lined. Write for our beautiful illustrated catalogue and pnces. I I~._---_._------------_._---- The Alaska Refrigerator Company ExclusIve Refngerator Manufacturers Muskegon, Michigan New York OffIce, 369 Broadway, L E Moon, Manager Buildings That Will Need Furniturl'. Residences-George D Grant, 101 Kirby street, DetrOlt, Mich, $8,000; \\ llham B Maunce, 26-30 Van Dyke court Detroit, $6,500, R S Everett, 54 :,1arston '01.1 eet. DetlOlt $4,5500; Miss Ann Flynn, 2962 Boule\ al ct, \\ e"t, DetroIt $3,500; Wllliam Pollard, 241 Hazelwood street, DetrOIt, $3,- 000; R C Hamley, 103 Gladstone street, Detroit, $3,500. Carleton Cones, 1455 Boulevard east, DetrOIt, $4,500, K S Praigg, 291 VV reford street, Detroit, $6,000; Daniel Sul1Jnn 382 Michigan avenue, $8,500, Gott1elb \V endell, 3428 Bose-worth avenue, Chicago, Ill, $4,500 '\ Danle\. 5-1-30\\ ac,h-lngton avenue, St Louis, Mo , $27,000; Louis DerrL 5209 Old Manche"ter road, St. Louis, $4,500, H T. Taackc, 341-1-,Ic Kean street, St Louis, $12,000, Anton Kuhn. 3810 ,Iaffitt avenue, St Louis, $4,500; Mary Lionberger, 5164 \'\- e"tmore-land avenue, St Louis, $35,000; Mary Hertel. 4306 Compton avenue, St Louis, $4,000; Wllli3Jm Happel, 5200 Lanj"dO\\ ne avenue, St. Louis. $3,950; Mary R Dunlap, 4411 Al co a\ enue $3,600; Dora Robinson, Market and Union street". T acbon-ville, Fla, $3,600; Julian Prewitte, Dora and Jackson "tleeh Jacksonville, $4,000, J J. Banham, 3517 Virgi11la street Kan-sa" City, Mo, $4,500; William Huntsche, 2605 Cl1allotte street, Kansas City, $5,000; J A Fry, 5410 Main street, Kansas City, $5,000; U S G Peabody, 3612 Charlotte street, Kansas City, $5,000; Gllbert E Morton, 4331 McGee street, Kansas CIty, $10,000; Charles Tnbes, 220 COl0111Cstreet, Albany, NY, $4,000; Mary Gressel, Flrst and QuaIl streets, Albany, $6,000; Patrick Keleher, 3210 Oronge street. Albany, $3,500; Mrs Thomas Gallagher, 73 Elm street, Albany, $3,- 000; Paul C Pierce, 303 Delaware avenue, Albany, $4,000, G T. Morgan, 279 Worth street, Dallas, Tex, $15,000, Henr} Lewis, 294 Stonewall place, J\Iemphls, Ter1I1,$7,000 Kan11le E Fatout, 3005 Ruckle street, IndlanapolIs, Ind, 83 500 I Marry C Clauer, 1114 Fayette, street, Indanapolh, S3.000 Herman H Meyer, 6077 Wa"hington boulevard, IndIanapo1Js, $3,000; K. A Pence, Detroit street and Thil teenth avenue Denver, Col , $6,000; W B Struble, Washmgton and Everett street, Portland, Ore, $20,000; Sarah E. Wittaker, Arkansas and South Lincoln street, Denver, Col, $4,000, Frank J Buirgy, 808 Franklin street, Denver, $3,500, Edward Grimes. Arapahoe and Lawrence streets, Denver, $4,500, \V \\- Fleming, Chestnut and Ida streets, Winnipeg, ,,fan, $10,- 000; F. S Parlu, Dundrin avenue and Walnut street,;, \\ 111111- peg, $6,500; David Rlchard, 226 Warren avenue, Youngs-town, 0., $3,000; R. M. Field, 560 Lauderdale street, Mem-phis, Tenn, $3,750; W. F. Hardin, Cooper street and Evelyn avenue, Memphis, $3,000; R R Meyer, Mountain a\ enue, Birmingham, Ala., $5,000; Mrs G L. Cash, Fifty-first street and Fourth avenue, Woodlawn, Birmingham, $3,500, Em-mett Hutton, 2819 \IV ashington boulevard, IndianapolIs, Ind, $4400, George Conrad, 106 North Twenty-second street, Rlchmond, I nel, $3,000; Russell Mc Clelland, 215 College a\ enue, Rlchmond, $3,000, Ernest Bohlender, Liddell place and Gray terracE', Cinc111nati, 0, $9,000; Carrie R. Davis, ,," arren and Middleton avenue, Chfton, Cincinnati, $12,000, J C Bloodworth, 191 Myrtle street, Atlanta, Ga., $5,000; Dr C A Stewart, East Thu"d and Twentieth streets, Duluth, :'lmn, $9,500; E. H. Hugo, Gladstone and Forty-seventh streets, Duluth, $3,500; Mrs. Helen Dickerson, 4915 Du-port avenue, MinneapolIs, Mmn, $4,000, Remgolcl ZeglIn, 3625 Park avenue. Mmneapobs, $4,800; R J Healy, 2105 Irv-mg avenue, south, M1l1neapohs, $5,500; A. B. Owings, Bull and Lady streets, Columbia, S C, $4,000; J W. Mellen, 326 '\ orth Flrst \Vest streets, Salt Lake Clty, Utah, $6,000; Mary E Recoes, 763 Linden avenue, Salt Lake Clty, $3,500; E M. ~_._---- I ---------------_._--_.-.. Grand Rapids Crescent THB WORLD'S BEST SAW BENCH Type "B" Universal. BUIlt with double arbors, sliding table and equipped complete with taper pin guages carefully graduated. This machine represents the height in saw bench con-struction. It is designed and built to reduce the cost of sawing stock. WrIte us for descriptive anformatlon. II CRESCENT MACHINE WORKS ~--------O-F_G.R_AN_.D_._R.A._P-IDS, MICH. ...1 WEEKLY ARTISAN 11 ~--- N p -= ll"r lUll ?:::: ~ h" ~- =:; ·~~.~.."J ..J,I--) \'\ 1)/ I £-- ..-;~:" .... , •.. ~~I .,...~. .: :.e. .:-».:"...:.. .-.:-.... : . ". *" " • <; SILO-KOTE A PIGMENT FIRST COATER One that dries hard as bone. One that lays close. One that requires very little sandpapering. One that is made from a High Grade Gum. One that will not settle or cake hard in the bottom of your bucket. IT WILL PAY YOU TO TRY IT THE LAWRENCE-McFADDEN CO., Philadelphia, Pa. Send for Sample. vVe~t, 501 Seventh East street, Salt Lake CIty, $7,500; Alfred Keller, 531 Twelfth stret, Salt Lake City, $3,500; H. E. Westervelt, 527 North Lafayete street, South Bend, Ind, $8,000; J H. Plat? Broadway and Fellows street, South Bend, $3,000, J D. Vail, 5601 ElIzabeth stret, ChIcago, $7,- -' 500; M J Frederick, 400 South Main street, Tulsa, Okla, $3,800; J. W. Syfert, 184 Carson avenue, Tulsa, $3,000; James GillespIe, 38 Nogales avenue, Tulsa, $3,000; J. F Vrana, 1415 South Fifteenth street, Omaha, Neb, $3,500; C W Erwin, 3519 Leavenworth avenue, Omaha, $3,000; F. \AI. Bender, 1803 Lathrop avenue, Omaha, $3,000; WIllIam A Vhlson, Woodland Heights, Houston, Tex., $10,000; J A Cart-wnght, Acklen and Fifteenth street, Nashville, Tenn, $5,500; J. A Daugherty, VIlla place, Nashville, $5,000, Richard West same address, $5,000, Harry Blough, Eleventh and Seabury streets, Terre Haute, Ind , $3,000; W W. Dibble, 4014 Chest-nut street, Kansas City, Mo, $5,000; W. A Spierman, 2504 Kensington avenue, Kansas City, $4,000; WIlliam Birett, 1801 Perry street, Peoria, Ill, $3,300; Mrs ElIzabeth R. McFie, 1222 West Twenty-ninth street, Los Angeles, Cal., $20,000; J. E. McIntyre, H IghWiay Square, Monw\la, Cal.. $6,000; B V. Collms, Shatto place, Los Angeles, $15,000 Miscellaneous Buildings-Dallas. Tex, ie; erectmg an ad-dition to the Negro high school at a cost of $35,000, exclu-sive of seating. J E Otis is building a four-story hotel at 1301 Michigan avenue, Chicago St. James' society of Hous-ton, Tex., is building a new church and parsonage to cost $15,000. Cobb & Culver will build a $40,000 hotel in San Diego, Cal. H D. Colson and associates are planning to build a ten-story hotel adjoining the Majestic theatre on Broadway, Los Angles, Cal., at a cost of $225,000 Hemet, Cal , is erecting a new high school building at a cost of $60,- 000 Work has Ibeen started on a $60,000 high :>chool building at Roswell, N. Mex. Tuscan, Ariz 15 to have a $50,000 theatre to be completed by September 1. Schrader & Morris will mvest $80,000 in a new hotel at Santa Monica, Ca1., The Latter Day Saints are building a concrete church at Phoenix, Ariz at a cost of $75,000 Laura C. Janes will build a sixty room hotel on Boyd street, East Los Angeles, Cal. New Furniture Dealers. J. A. Ballou WIll open a new furniture store at Roanoke, Va. Oscar Barne', & Co, have opened a large new furnIture store at 72 Nortb Broad street, Atlanta, Ga. W. J. Kestler of Fort \Vayne IS negotlatmg for a lo-cation for a new furnIture store in New Castle, Ind. H. D. GlIckman and hie; brother, H. GlIckman, are to open a new furmture store in the old Gosser buIlding at I330 Broadway, Loram, Ohio. R. S. Parker, Robert D. Hugh and Louis H. Strigel have mcorporated the CalIfornIa Furniture company, capi-talized at $5,000, to open a new furniture store at Baker City, Ore. The Empire State Furniture company capItalIzed at $20,- 000, and incorporated by Arthur W. and Charlotte Schur-berg, \VIllIam and HattIe Rice and George H. Chamberlain, are new furniture dealers at 56 and 58 Main street, Yonkers, N.Y. H. Abrahams has opened a new furniture store under the name of the Modern Furniture company at II8 Essex street, Lawrence, Mass He has had experience in the trade, havmg been a member of the Abrahams-Quinn company of Lawrence for several years. --------------------------------~-- 12 WEEKLY ARTISAN Industrial Training in the High School. "To finish hIgh ~chool at the end of a four year~' cour"e wIth not onl) a vvell balance'l educatIOn 111 the OJ dma!) branches but wIth a tlade lealnec1 so thoroughh a" to make the )oung graduatt read) and fit to tahe It up el" el c,t1IJ11~ 1:0 the new opportUl11t) tl1clt IS l)e111~ otiele 11jt·.il·:1~~.:Utlh.e progressive CItIes of Amenca, Fngland and' G·el.~dn·\·: t<i: t Ji~ bovs and gills of the school,,' sa\s II t:.>:I1J1J1t111~''lI~'fl~i T;chl11cal \\ 011c1 ,[aga/lne (CI11La~o, m:) ."?6ie :lk.~l~li~t:: effected h) an entll eh nC'v plan ot W or1- and stlFi\' , ".: : •• : "1 he 11I:;;h::,chool sll1c1ent" at rltchhurg, ~Ia~, , al e g1\ en the opbon of a C011he vvhlch prov Ides for one week ot ql1d\ and one \\Cek of vIO1k111~at a beHle, 111the actual emplul ot manufactl11cl s 111 the Cll\, altl! neltln~ the"e \\ elh~ or ~tud\ and \v 01h thlOnghont the tnll tllne ot a ,hop ,lppl ent1cc~lJ1p and a hl~h "chool C011r~e 'The mOvement \\hln hlst hU;lln vvelS almost revoln-tional), bnt It has IJeen nnde1 taken In ,chools 111 L) nn Mass, rreepolt, Ill, LlldlO\\ 'lIdS" ,Ianchestel En~land and Lelp'lc, Celmanv In ChIcago one ~L11(Jolha" taken 11p the work as ,1n e,-polment £01 the £11 "t tIme ~1\ 111~ ,chao I elncl shop vv01k 111 dlte1nate pellod" ot t\\O \1 leI,,, eetlh 1he plan va1lC" s1H;htl) 111 these chffel ent CIties, but 111e.,sentlals It IS pral tlcalh the same \ dllOns manufactlll ers 01 the ntles ha\ e optne,1 thell shop, to take 111 Ilo} , ancl :2;111"ot th<- high school unclel the 1egnLu conchtlon, 01 emplO\ ment, pay 111g them the v\al:;es 01 appl entice" and g1\ 111g them e,-- actl) thc \\ 01 k the other leal nu, of t1ade" 11ndc1tdhC 'In 11tchLllrg the plan h to hel\ e all puplb spend the D.1St yeal excluc,1\el) 111hIgh school \\01k \Hel that the manufacturers tahe the boys and gllb 111 pall:" so tl1dt b) alternat111g the\ ha \ eat all tUl1es one of the pall at 1101k Every Saturday at e1e\ en a clock the bo), v\ ho has been ,II school that \\elk, goes to the shop and lea111S all of the pal11- cula1 s on the Job on wh1ch h1S alternate has been \\ 01h1l1~ and how It has heen handlec1 so that the \'Vork md\ he taken up \V1thout delel\ the next ,fonda) mOlnll1g D\ thh method tb e nU111bel of ) oung \\ 0l1~e1c" both 111 shop and :"c11Uol I, kept constant and the \\ ork of the manutactul el" l~ nc)~ h1l1dered 01 dela\ eel b) tbe ab"ence of bov" 01 gllls JUllng the1r ",chool \\ loek Shop \\ 01k and "tU(!\ theref01 e al e carned on plactlcall) together and cach leCe1\ eo, sufficlln cont111uous attentIOn, both to fi'C the le,c,ons on the \\ 01 Lu ' m111d and to mahe 111m realIze the \ edue oj the othe1 1 he boy who works 111the shop one \\ eek and at the hIgh school the ne",t becomes gra,lnall), but certaml) av\ al e of the f"~~~~-;'~Ca~st;eri~CSup Co.'1 2 Parkwood Ave.,Grand Rapids,Mlch IIIII II III• I IIIIII _____ ~ 1I We are now puttmg out the best Caster Cups With cork bases ever offerea to the trade These are fimshed m Golden Oak and White l\laple m a ltght fimsh These goods are admIrable ior polIshed floors and iurn Iture rests Theywill not sweat or mar PRICES $4 00 per hundred 5 00 per hundred FOB errand Rap,ds SIze 2;,{mehes Sue 2X mehes .---TrV-a Sample Order ~._--------------- ---------------~ , I I I I : I : I I I I I I h!...h~,,ii o"!' of oue i :.. • p.0p~l~r· Hu~l chairs. : I. :: ~u~ ~~£r~ a·r.e.found I iri" ::rH= ".the·; leading Hotels in the country. I The line includes a I very complete assort- I ment of chaIrs, rock-ers and settees of all grades; Dllling Room fl1ll1ltl1le, Reed and Rat tan furniture, SpeCIal Urder furni-ture, etc. THE FORD & JOHNSON CO. CHICAGO A complete lIne of sam-ple. are displayed in The Ford 8 }oLnson Bmldml!, 1433-37 WabasL Ave., 10- cludml! a speCIal display of Hotel Furmture. A II fllrmture dealel s are cordzally mvtted to visit our bUtlding, III II ~- tal thIs prol:;l e% m hfr depends very largely upon the hI eadth of 11lS educatIOn In the expenment., thus far inst1- allec1 111 the va110lh place" mentIOned, boys have received the 111l,1 attention, because It IS the} \'Vho must do the larger pal t 0\ the \\ olk on plact1call) all trades and because expell-ll1Ull ~ al e 11101 e readl1y t11ed v\ 1th them than w1th the glr1<; , 1ltchburg started WIth twenty-two boys workll1g alte1- na td) 111 school and shop Expre::,slOns taken from the"e 1J )\" \\ ho have been t\\ 0 } ea1 s 111 the course, sho\\ the most 1l1ten~e llltellst 1ll the I\olk "hlch they have been domg and 1l1QUl1) j 10111teachers and nMl1ufactlll el s ahke, who have had to do \v lth thell ,\ ark ehclts hIgh prabe of the expenment and ,tatements of (l1tll e satlsf-actlOn w1th the new method \t C lllC1l111dtt "ome three hundred boys are now at work ,-11 thl~ plan and the s) stem has succeeded so well and given ~11l 11 l,-cellent I t~l1lts that the hopes for the futnre are very _._--~-------_._-_..~_._._._--~---~ I I II II I I r-- I =- I II III III IIIIIII j~_.. . No.15 FOX SAWING MACHINE WRITE 44 FOR NEW CATALOG III • FOX MACH IN E CO 18S N 'RONT STAEET, I GRAND RAPIDS, MICH ~----------------- WEEKLY ARTISAN 13 ____________________________________________________----------~---1 GLOBE VISE and TRUCK CO. GRAND RAPIDS, MICH. Don't you want the BEST bench that was ever offered for the pnce, $12.00 (Subject to dIscount) ThIs bench is 34 mches high, 6 feet, 3 inches long-front 15 lllches, made of thoroughly kIln-drIed hard maple strips glued together, 2% mches thIck. The balance-I 3 inches mches, IS soft wood. Can ship on receipt of order. I ~------------------------------------------------------------------------------------------------~ ro"y So far a" I eports hay e been g1\ en out, from other school<;, ther expenence" hay e been equally pleasmg" ThIs alternarton of work and study carrieo the manual tl a111111gHlea and the 111dust11aI school Idea fa! ther than the) hay e ever been Jeveloped, "Ith far less expense and wIth gl eater benefit to the student and to the com11lul11ty generally than any other method yet de\ Ised Railroad Companies as Farmers. Ra1lt oad men seem to hay e ~Ieclded to make an earne'it effort to mduce people to "go back to the farms," or, at le,lst, to ",hm\; them the advantage" of farm hfe and that many farm" that hay e been abandoned may be reclal1J1ed and v\orkecl profitably The Lehigh Valley company I" a leader m the movement in the east It has not only gIven the people several object lessons as to what may be done with lands 'iO worn out that they were conSIdered worthless but are arranged to encourage SCIentific farming by the estab-hshment of an agncultural department v. ith F R Stevens, of Gene\ a, NY, as its chIef Mr Stevens who has been domg field work for the New York department of agnculture wdl begin hIS duties on next Monday ThIS V\ ork will con-sist, mainly, of address111g pubhc meetmgs for farmers whose farms are tnbutary to the road Agncultural subjects of particular interest to the locah ty wdl be chscussed The lectures al e on "The feed111g of Al11mals," "Soils, and how to Imprm e them," "How plant;, grow," "The ad\ anta~es and use of tde ctrams," "The commel cial fert1hzers and the11 uses," and kmdred subJ ects In the past year :VIr Stevens' work for the department of agnculture was devoted to as-slstmg farmers in the growth of alfalfa; 100 fields naturally unfavorable to the plant were planted m New York state and a large percentage was successful After every lecture :\Ir Stevens" dl rema111 111the locahty a;:, long as condit1Ons v\ arran t, to £;1\e instruct10n and ad\ Ice to 111d1\Idual farmer" anx10U 0 to 111crease Ploduct1On on theil fallns An 1mportant feature of th1S \YOlk \"dl be the combat- 111g of the 111sects and fungus growths wh1ch attack falm crop" He wdl be kept 111for111edof the chscove1 y of the pest and It wdl be hi", duty to give 111formation as to the best means of gettmg rid of them. The farmers always have re:;ponded readdy to this sort of co-operat1On, and local boards of trade and business as-sociations hay e been eager to place their halls at :VIr. Stevens' dIsposal The New York department of agriculture wdl co-operate and \V H Jordan, Ph D, has placed the re source", of the state expellment statlOn in Geneva at the dis-po" al of the LehIgh's new department. The chIef problem IS to reach promptly all the locdhtle" wl11ch call for Mr Ste\ ens and the company WIll put 111to commIssion an automobile WIth the Lehigh Valley colonng and lettenng Mr Stevens says: "Those who are accustomed to look upon the gl eat V\ est as the garden spot of this country sometimes fad to reahze that anything is grown nearer home As a matter of fact all of the standar~l crops-corn, oat'i, wheat, rye, buckwheat, po-tatoes, beans, cabbage, sugar beets, etc -are produced in profUSIon in the countIes through \"hlch the LehIgh runs In certain sect10ns there are large truck gardens, and near Ll1na there are plots of black dl1 t adopted to celel y, lettuce and onions \V Ithout exception thIS IS the finest fJ Ult and grape sect10n in the \\ orld Cahforl11a cannot touch It A better flay 01ed and better quallt) apple can be grow n here than anywhere else in the world." Increased tonnage In raw products V\ III not be the only result of the agricultural work The company believes that cann111£; factories. bottllng works, and other 111dustnes WIll spnng up a" the plOduct1On of fruIt and grapes increase'i along the 1111eof the road P8ltent Malleable Clamp Fixture. E H SHELDON & CO ChlCal'(O 111 Gentlemen -We are pleased to state that the25 dozen Clamp FIxtures whIch we bOll}? ht of you a lIttle over a year ago are glV1n~ excellent serVIce V\; e are well satIsfied With them and shall be pleased to remember you whenever we want anythmg addltIoualm thiS hne Yoms trnly SIOUXCIty, Iowa CURTIS SASH & DOOR CO ~ ---..••........... ------------------- ...••••... 30.000 Sheldon Steel Rack Vises Sold on approval and an nncon dltIonal money back gUdrantee ........ ., SHELDON'S STEEL BAR CLAMPS. Guaranteed Indestructible. We SOltCIt pnvIlege of sendmg samples and our complete catalogue E. H. SHELDON C:J CO. I 328 N. May St .. Chicago. .I....... ...._... plant. and \\ Ith other nnpro\ ements and eqUlpment that will make the plant most efficient for theIr requirements and up-to- ddte in ever) \\ ay The ne\\ bUlldmg IS fully agam as lal ge as the one they \\ ill "acate 14 WEEKLY ARTISAN More Chicago Paragraphs. ChIcago, April I-The business of the Cham Couch company, 2419 \iV est FOUl teenth street, ChIcago, has been placed m the hands of a receiver, Flank R McKe) ha\ m~ been appointed by the United States distl ict COUlt Late m Febl uary a creditors' meetmg '" as held when an exten~JOn of credit was asked for. It was then decIded to appomt a trustee and continue the business to dete1l11lne Jf It could be plofi-tably handled, Mr Chain remammg m d1d1 ge \ftCI ,( fe\\ weeks a receiver was asked f01 and appomted In the mean-tIme Mr. Rhinehart of the compan) \\ Ithel!ew from the con-cern. Offers of a complOmlse \\ el e made bef01e the I e-ceiver was appointer, but not bemg ..,atlsfact01V to he Clech-tors who ",ere pushmg the11 claIms the matte I fell thlOugh New Factories. 1he Kroehlers \\ ho al e the owners of the Blllghamton, (~ 1 ) Lounge company, al e plannmg to erect a new fac-tOI\ m UllLago J S \fcClelland, Leo Klem and Charles Isaacs have m-l'n1! lJlatcd the U11lted Cocoa Mattl11g company to manufac-tlll e matt111g etc. 111ChlLago Cdpltal stock. $2.500 Robel t D GI egg George Erzinger and Al chlbald Kalser- DINING ROOM IN FLANDERS By Otto A Jlranek, Grand RapIds, Mlch It \\as the deSIre of l\Ir Cham to effect a settlement and LdlJ-tmue the busmess and effort" \\ ere made to 111tel est oUblde capital, but these negotiations fell through, and at thIs wntl11g It is not yet kno\\ n If the bus111ess\\ 111be do..,ecl out 01 final settlement made-and the busmess contmuecl undel Ie-01ga11l-zatJOn. It was estabhshecl about five ) eal s ago b) \\ \ Chain. Ketcham & RothschIld, mcorp01 ated manutdctl11 el ~ 01 upholstered furmture occupying a fact01 y at 220-226 \ \ est Superior stl eet for five years are gomg to mO\ e ::\fa) I to the five story building at 208-230 SIgel stl eet TIm h the b1111dingoccupied by the W. F Covvan company bef01e the11 removal to their new factory It IS bemg remodeled and renovated with new lighting, heatmg, "entJlatmg and PO\\ el man ha\ e mcOlpOlated the Kalsel man Shade Roller company capltahzed at $20,000, to estabbsh a factory in Chicago The Old Dom11110nTable \\lork.., of Norfolk, Va, has been mCOlporatecl \\lth a capItal stock of $25,000, by \V. A Hall, preSIdent. E Rhodes. vIce-pI eSlclent and R A. Hall, secI etary The company w1l1erect a tv\ 0 story bnck bu1lding on pI opel t) located m Port Norfolk and w1l1make a specialty of oak pedestal tables J I \h 01 d, Bryant S. Keefer and Fred \iV eston of Tall \ to\\ n. Conn ; John Biles of New York and George DaclenhdLh of Xe\\ ark, N J, ha\ e incorporated the Eagle company, to manufacture carpet sweepers, washing machines and other houshold utens1ls at Newal k Capital stock, $1,- jOOOOO of whlCh $500,000 is to be preferred. WEEKLY ARTISAN 15 Minnesota Dealers' Retail Furniture Association OFFICERS-PresIdent, J R. Taylor, Lake Benton, Mlnn , Vice President, D R Thompson Rockford, Mmn , Treasurer, B. A Schoeneberger, Perham, MlIln , Secretary, W L. Grapp, JaneSVille Mmn EXECUTIVE COMMITTEE-Chairman, Geo Klem, Mankato, Mllln., 0 Simons, Glencoe, Mllln, W L Harris, Mmneapohs, Mmn 1 C. Dantelson Cannon Falls BULLETIN No. 105. SOID«>body Has Been Hit Hard. Four cliffelent trade papers have seen fit to Clltlclse the poltcy of our bUyIng committee. My experience tells me Ithat unless some one was hIt hard this would not have come to pass - It rem111ds us of a Iemark we heard the other cla"\, "The only thing that makes a fellow have rheumatism, cI) s-pepsia, headache, nose-bleed, red hair or any other sIckness IS that someth111g i'i wrong wIth his nervous 'iystem" This IS the only way in which we can account for the attacks whIch certa111trade papels have made on our method1of co-opelatlve buymg 'vVe WIll take it for granted that their nervous sys-tem is somewhat shatterecl and say as little about the matter as we consistently can. However, we cannot let it pass en-tirely without comment Vife would like to but some of then statements al e too glanng to pass over entirely. \Ve, who patlOniLe thIS co-operative buying know that theIr stdtemenh are ridiculous ancl uttedy without foundation We cannot understand ho\\ anyone has the nel\ e to aSSllme the role of dictator before they have taken the trouble to 111fOlmthemselves as to the facts. Therefore, we can anI) have a feel111gof sympathy toward them As I unclel'itand It, the poltcles of the tJ ade papers are such as would help association WOl k along instead of trying to fill the mmds of the indifferent dealer with suspicion which only results in mak-mg It harder to accomplish effective associaton work \Ve do not for one moment assume that our association is faultles'i but we do know that we did follow the suggestions of the gospel preached in the-tJ acle journals for the first few years of our association's existence and yet we did not accomplish the purpose for which our association was formed, namely, over-coming the catalogue evil Of the tons and tons of literature wntten on this subject, where is the community that has suc-ceeded as we have, in ovelcoming this evil? It does seem to us that the judgement of the 225 members which au! associ-ation is composed of and who are in daily touch, in a bus111ess \\ ay, with this evil, is worth more than ye editor of the Review and its echoes who perhaps in a whole year, do not make a single sale, come in contact with customers etc. If these papers published the articles referred to \\ Ith an idea of helping us, \\ e must say that they showed the tact and col1Sldelation of a pig out foraging Because of their lack of knowledge concernmg the true conchtions surrounding the small merchant, together with their peculiar views is what is keeping theil subscription lists where they are This discussion show'i that some of our friends in the trade paper circles have not discovered what the average small dealer wants If they would worry less about the wrong poltcles of our assocIation and a little more about what the small dealers want to know, their success would be greater In the finer analysis, of this whole subject, it would prove that the trade paper~ should have been busying them-selves exposing the fraud of the mai lorder houses and kin-dred eVIls long ago instead of leaving it for one little assocI-atIOn Our motto has always been, "If you can't push, pull; if you can't pull, please get out of the wa)." Thus we find ~......._--------- that after we have ~olved the problem that effects us, in au! own way, a certain trade paper seemed to have got a grouch on because our methods of helping ourselves happened to hIt a few manufacturers from whom it was getting its support- Not only that, but when the long-suffering dealers chd finally get together and succeeded in working out their own salvation this paper was unusually "Johnny on the spot" if thil1~s chd not go their way to tear to pieces that which we had found. as practical furniture dealers, was for our benefit. If we were to take advantage of their rashness, \\ e could very easily sum what few points they made in their rathel lengthy production and show how ridiculous each charge is But as we are endeavoring to handle these things along prac-tical lines, feel that the situation does not warrant it If yoU! presiding officer was asked for an opinion, concerning tl11s, I \\ould say that instead of shm\ ing resentment, I \\lould ex-tend to them our most sincere sympathy for their lack of good business judgement. Yours very truly, J. R TAYLOR, PIe" Association Advertising Helps \Ve are presenting you a series of advertising U111tS111 tlm \veek's department which are not eaSily gotten hold of bv the average small dealer as they are a class of goods of wl11ch advertising umts are very seldom made. To make thiS ad\ antage sink deep into your mind, ask yourself this ques-tion "Suposing, you wanted to advertise rugs, where would ) au get your cuts?" If you had them made purposely for your work, they would co~t you from $3 50 to $4 00 each If you wanted to adver-t1se pillows, draperies or mattresses, where would you get the cut,,? vVe hold that an advertisement without illustra-tions loses 80 per cent of its value These are the questIOns that the advertising committee have asked themselves It \\ as sometimes weeks and weeks before we could get our cuts and by that time what little ambition we had along ac1- \ ertising lines was taken out of us because of the expense of thsee cuts. Having gone thru this experience 111 our store~, we have collected such units as we might have between us and have prepared these cut~ for our members Now If you take a notion to advertise, giving the number of those you want and they will be sent to you in a \\ eeks' tIme and at the nominal cost of only 40C, if the description is attached and 25c without. \Ve urge the use of the standard U11ltsize because the average small printing office will not set up this size type without extra compensation. If you will use these units, you WIll save the cost of the original cut in newspaper space the first issue you run them, so \\ e hope our members will make good use of these opportunities Yours truly, The Advertsing Committee. (Continued on Page 18) 16 WEEKLY ARTISAN "'UBLISH~D EVI!RY SATURDAY BY THE MICHIGAN ARTISAN COMPANY SUBSCRIPTION $1 00 PEP't YEAR ANYWHERE IN THE UNITED STATES OTHEFt COUNTAIES $200 PER YEAR SINGLE COI'=IIES 5 CENTS PUBLICATION OFFICE, 108-112 NOIHH DIVISION ST GRAND RAP OS MICH A S WHITE MANAGING EDITO" Ent2r~d as second class matter Jul} 1, 1909 at the post office at Grcl.nd Raplde;; \f l hl./;;1.fl under the act of 'Vlarch 3 1879 CHICAGO REPRESENTATIVE E LEVY The repo11 of the c1epa11111en1 at C0111l11Uce a1lCl lal) I puhltshec1 on anothel 1'a£;e £;l\111g the CUllelH C,prllt PIIlC, of \ ariOl1~ farm andmanutactl1lcd products a~ compalerl II nh the figures of a \ eal ago, ~ho\\" a 1'ecuhal conchtlOn of lftalJ' It ~holls that ".hlle e'1'Olt pllce" on neatly a1l1a1111 pI0c!U('t, ,He h]ghel nOlI than ,1 \ eat ,1~O the lJ11L('" lIt 11l111l1Jllt111((1 al tIeles are 10\\ e] 11l neal h all ll1~tal1ces rhh 111al ,lel U11 for the fact that II 111le the "C0~t of h\ 111i?;' h cOlhtanth 111 crea~ing \\ a~es al e not ae1l anced 1\ hen manufactul u, hT\ e to pay mote fot IIhat tl 1hem h 1,1111l1ct1Ulal and all ,hlL.,cc1 to acccpt Ie"" 101 lhtl1 hllhbul pi oc1\1(. (, thc \ ,Ill n I 1J l' pected to lahe thc \\a~e" ot thcII Cll1pll1\c, llll\'l\(1 111 figUle" ]cfenecl to appll onll \111(n thc CI)llll1loc11"ll' alc ,olel for eApOl t and thel C111 IS mOl e (food rOl tlHlue;ln rIll l11,tall( C !be I CpOlt ,hO\\ s thdt helcon dnel lal cI ,lIC hel11£; "c>Ic1f I c"' j)(ll! at ll"" th,m th( \\holl",dc pllce, pud 1)\ Ih h( \\11 hu\ f()J cloll1c"tlc UJl1"Ull1ptlOn ('1)l1lpell\" 11 \\ lth U11!(111 quotatJolh shO\\ s ,dso that the C']JOlt pll( l, (It jJt[, II (Ill st1l1ctural ]rCJn and steel, lU111hel and "C\ ual othe1 C 111111 dltles ale he111g "old for e,pOl1 dt pllCC''- 10\\u Ulan tln'-c pahl In elol11e~tJc con"umel s Such ronchllon, (!.llncl no' I n1l the II age\\ 01kel S hut then elllpln e, aI" LahOl Ul110ns \\ hethel 111b anspc)) tatlOn 01 Il1dl11llaetnl ine; 111dustnes should reahLe and ca1 efulh cono:tde1 the dangel~ and usual le~ult" of ra"h ,tnkes and othel lahm t10ubles E, en IIl1en thc\ ha\ e ~erJ(JlIS e;J1l\ ancc" It I" he,t for all concerned to str1\ e fOl ,e1tlelllent 1)\ ccntU111C0- eUl1 a] bltratlOn than to take cllam e" J1l Zl h ttel ,'I \1~ ~ Jc \\ h eh ma} change II hat proml ses to be a pI °"lJe 1OtIS ,eal 11 tl 1 ,eason of d1sapPo111tl11cnt and ch"a"tC'l The pem el anc1 111 fluence of orga1l1zed lahar must he ad.noll led£;ed and 1\ dl he 1cspeltcd II hen 1hed fan I} and fOl the good ot all Cool he t,lec1ness on the 1lcl1t OT hoth ul1plO\ u" and c111]11()c\s I' 1)l1l of thc 1l10"t suecc""ful mC,l1h of pre\ Cllt111e;llouhll ,l1ldlll the ,,( Ull1Jlellt of ldh01 ehs]Jute" \uthu "11le 111 "uch «(J1ltc~"h can hopc to gd111 a11\ c1esilelh1c thln~ 1)\ a~e;IC"'1\ c "tuh-hOI n 01 hull-headed ac bon "L\ merchant to do bU"111e"s plopellv, ought 10 IdLe a SOlt of cour~e 111 hdnk111g , sa\ ~ a Chtca£;o finanuel Ii It \\ el e practJcahle It \' auld bc a (!.ooc! th111<:; \. me1chanl ec1n- (ates a cle1k to knOll e;ooeh ,In 1 to be el .:;ood "dc,man hut he forg eb the pelcen ta~ e plOp'hltl011 Clltll el \ '\ 1l1elll,hould be a fall master of he;me" hetOle he attempt> 10 c1 hUSl11e" for hl111~elf He must fig-u, e It all out-]u"t hO\\ lllnch hI' £;ood~ co"t 111111, his rent, hh 1111e, hh IIg-ht'i, all hi~ other Plttl eApense" dlld then ayelag-e ]t and decide what per-llnL1...: e of the cost IllS good" must pav-each one of them 1 helt 1" the II a) an up-to date and moJern merchant does nO\\ ac1a\" lormerly a man "01 t of bunched ]t together and £;ne""ee! ,d 1t and pnt his charge" dbont a" h1gh a", he could r hat h not modeln merchandISIng l{el1lruac1 companie~ \\ ho are plomotll1g the "back to (]le farm' mO\ e111ent mnst go slow else the\ may he accused of tl1~ai?;l11g in busines;; not authonzec1 by their charters If the, ~ucceed 111 cau~ing any great mcrea"e m agncultural ]11oc]nct" and lm\e1 prices the farmer~ w]ll denounce them t)l 11 eat111£; unlust competitIon The consumer"" however, \\ III \\ bh thc111 ulll11111ted SUCleS" II a~te ]S an cnemy of plOc;res" \Vhen you 'iee waste it I" lIght to be angry, but It ]S 11101e l1g-ht to take steps to l hcck ,111dpI e\ ellt it Cut out waste Cut It out in your store, 1\1 I 'Ul tactOl I, 111the C]t) ~O\ ernment, in the ~treet clean- 1I1e; 111 thp kitchen and 111 the forests It 1, a fal~e and toolt,h pllde that b proud of \\ a~tc ::c, uth111g 1~ so near to ]0" \\]thout gam as \\aste Some peculiar efforts are resorted to at times to prevent lctectlon of inab]hty to conduct the affairs 111 which one is 111~a£;ed The proper WdY to succeed 111busines~ is to know It m e\ ery detad Be sure of your g] ound and ~ucces", ]s sme to follow \ happy-go-lucky busine~s plan has a shaky, un qfe founeLl tlon rhele 1" all\a\s l()Om fOl Implmement III 1l1akm~ things ,,0 ,ll ound at IOU1 place of busmess You can pu~h some II tl( Ie" II hlch II 111 create a demand for others, thus follow- Il£; up the (ltftelcnt l111e", e\erything in vour store can bc n,tde t) be 111demand that 1", prm Ided It ]S at all salable J he (!.ooe! o]d tll11es ha\ e gone 1h1112;-'are not as they n,ec! to be 1h111~~ ha, e changed, and the \\ ays of doing t111ng, ha\ e changed, too L\ new 01der hac, come in, for lletttl 01 for II orse but it has come The good old times have t..,ne hut the ~ood ne\\ t]1l1es ha\ e C0111e The II he merchant \\ III ne\ el ne~lect an opportull1ty to {Jut 111 a good II 01 d for gooe! roads Easy tran-,portatlOn lcluhtJes ale a1110l1g the most tffiClent aIds to tJade whether tUrJlhhcd b\ lad, lIate1 or wagon [()ad" It \ au make a promIse keep It, e, en though you lose I1lOne\ h\]t Keep111C; ploml"es bUllds ) OU1 1 eputatlOn and al ~o 111ake~ yOU mOl e careful what promIses} au make C reelt t h a 11lce th111g to hale but ]t i" ri~ky to work it ( ) Ih full capaclt} Wants Catalogues and Price I~ists. I 1 "\ echod01l1, Lena, \Vis, is about ] edcly to open up ,1 lUlnlture stOle at that place and \\ould hke to hale the nan u facturel" of fUl111tnre and beddmg mad their catalogue" dnd pnle h~h to hl111 1\11 Nechodo111 has been m the furll1- lure htb111ess hefOl e and he is a practical fU11l1ture maker '" me ,edl- a~o he hUllt up a furl11tm e factory at Lena whIch lId, de~t1O\ee!ln file Apn130, 1906, and the loss was very h' a\ \ In ,lLCot1l1t ot the small 111"urance carl1ed and he could n(lt ]J1111clup untIl nOlI He hac, put n1' a one story bmldmg )() " 70 m \\ hlch he 111tend s to ~tart m the fur11lture business \V E E K L Y ART I SAN 17 New Weaves in Rugs and Carpets. The onental has long been con.,idered the acme of ele-gance anJ luxl11y and durahJ1lty 111 a rug for the well-dp-jlo1l1tecl home, wIth the result that one see::, them of e\ el) qualIty in home::, vvhere they are not 111 hal nlOny wIth the other fur111'ihIn~'" Decorator." v\ hen consulted, always ad- \'I'ie aga1l1st an Onental Iug that IS not of the fil "t qualIty and often find that the dome..,t1c vvca\ e., are hetter adapted to the genel al tone of the house than the 011ental, at am pnce They ma1l1ta111 that a fifty or sIxty dollar dOme.,tlc lug l'i better from e\ ery P01l1t of \ lew than a hundred dollar Onental 1hI'" fact should be well consIdered hefore 111- \ est1l1g 111 flool CO\enngs that are expected to be u",ed for sevelal years at least !\mong the 'itaple lInes the \Vllton, the Axm1l1ster and Hru::''iel'i have -,eemed to lead 111populal fa VOl for some tnne There IS an lllfi111te vanety of deSIgns 111these lUgS, vvhlch 111clude the Onental patterns, floral ancl conventlOnal de-,lgns, and two-tone stnpe or horder effects The Smyrna rug for a mode::,t floor COyenng I" unexcelled 111 durabIlIty and at-tractn e COl0l1l1gs and cleslgn" 'I hIS may he founel 111 f101 al or Onental patterns, 'i17e 9 x 12 for $2850 It l'i a heavy, seamless, tufte,J rug, and the fact that it l'i reversIble com-mend'i it to the thnfty Ingrain art squares are especIally desirable for bedrooms and come 111 many soft colonngs at $9 for a 9 x 12 sIze There are many styles of hand woven I ugs on the market, whIch are knovvn vanou..,ly a'i colonial, ra£; or fluff rug'i 1hese had then bIrth 111 the ra~ carpets of our ~rand-father,." whose stnped gayne'iS was WO\ en on pnmltl\ e looms frum .,craps of nbbon, calIco, old dre..,.., good", etc The fact that It IS very ddncult, in weav1l1g th e..,e lug ". to obta1l1 tensIOn 111 I egard to the thlck-ne.,.., of the fahnc, whIch valle.., greatly account:-, for thplr cont1l1u1l1g to be hand woven ThIS permIts of a variety of patte I ns and of rugs be1l1g woven to order 111 the color", that may be deSIred !\t first consIdered appropriate for the bathroom only, theIr populanty has 1I1crea..,ed untIl they are much used for bedroom rugs Corporation Tax Comes Slowly. Th e corporation tax law, accord1l1g to return,., made pu b- IIc at the office of the commlSSlOner of 1I1ternal revenue la,.,t l\,Ionday, brought into the government 111 January and Febru-ary only $77,416 The total internal revenue receIpts for the month of February were $19,440,190, an Increase of $1,835,- C2CJ0\ el February, 1909 The recelpt'i from spmts 111 Febru-ary wel e $11,259,643, an 1I1crease of $1,257,065 ove rthe cor-respond1l1g month last year ChaIrman Ta vvney of the house commIttee on applo-pnatlOn.., and other leaclers 111 the lower branch of Congress are not .,atlsfied WIth the form of the $50,000 appropriatlOn 1I1serted by the senate 111 the legl,.,latlve appropriatlOn bJ11 to carry out the terms of the publICIty feature of the corporatlOn tax law As 1I1serted by Senator Hale, tlhls provislOn per-mlt'i of publICIty at the dlscretlOn of the PreSIdent It IS 1I1tendd 111 the house to inSIst upon a prOVIsion which wJ11 make mandatory the publICIty feature WIth respect to the retl11n" of corporatIOns who'ie "tock IS lIsted on any exchange and to lea\ e the que",tlOn of publICIty 111 the ca,.,e of -,mallcl corpOlatlOns whose stock I'" not lI"tecl at the dl,.,cretlon of the PI eSldent OUR FUMED OAK FLANDERS AND EARLY ENGLISH STAINS have unmistakably hit the Bull's Eye of public demand. We have proved that our aim was true. We have again justified our policy of forever fingering the public pulse. Mr. Furniture Manufacturer, are YOU taking advantage of this policy? You WILL, if you see sample panels of these beautiful finishes. FLANDERS OAK FUMED OAK ACID STAIN EARLY ENGLISH As its name denotes, a repro-duction of the Flanders penod, finished in a deep nut brown shade, giving a soft, velvety dull effect. It IS a wmner with the An acid stam of proved practicability. Gives a correct, uni-form and permanent color Without the use of a fummg chamber· Should be used whether you have a fummg chamber or not. Ap-phed to the fumed product .t adds tone and nchness, enhancmg ItS beauty as well as ItS commerCial value. Manufacturers now usmg it are one vOIce m its praise. Correct in color, durable, praCll-cal. Has won the approval of the leadmg furmlure men by sheer ment. A sample panel IS yours for the asking. women. NOTE: To facilitate prompt reply address Desk No.3. MARIETTA PAINT & COLOR CO., Marietta,Ohio. 18 WEEKLY ARTISAN FURTHER ADVERTISING HELPS GIVEN BY THE ASSOClATION CARPET SIZED RUGS (Contl11uecl FI0111 Page 15) TAPESTRY BRUSSELLS RUGS l'o 510-These hIgh grade, t-arefu'l made and good wearing velvet Rug~ Hordl or oriental de~lgns or Dledalh)11 ce'"lter~ are made for most any rOom, es-pecIally for parlor The appearance of the Rugs are luxurIant The effrct~ harmonIze Can be had in any dan-dard SIze or color Pnces are the 10\\- est, they will slut your l)ocket book a f4 "eft as your~elf Come and JD<o,pect our brge line, you will find just the \)T'" you "'lrt fnr your parlor HANDSOME RUGS OF ALL SORTS I ~ "'\0 50S-Handsome rapestry and vel ,0t rugs Our tapestry Brussells rug~ al C lnade from the best worsted yarp \\ lth '"l stIff firm back Our beauhful orIental df'blgns are especIally adapted to dInIng rooms Our rugs cannot be equalled In de<;Ign and colonng at the prIce 'Ve have them from the seam-leso;: to the three seamed ones It IS ha~ It) find the equc: 1 of the artIstIc dEsigns and pertect blendIng of colole 111 these rugs '0 :J09-(Jlrf"dt 'dlUf"!!t In Tapf" t v Hru"'MoeIl!'!l Rug., The;) ar~ e"-cell ..n..t "t'arlng Rug!!l {'urefully madf' of IJp~ t qUdlth fiure The3 {'orne In flora] a'ld orJf"ntal desIgns, "Ith any color effe<t deli'ued and "Ith fine medallIon centel'" J he..,e make an e~('eedlngl~ neat ",lthng room or parlor rug Th ...se rugs \ hl n du ...tpd t', erv on<-e In a "htle luake thelu look ~10l\l;f''' a" If llf" er '\,alked on. "lurh mdke~ thf"m dura hi... The' lliO'lt~ h (mn~ In K- ~ "- 10-6 dnd ()-l~ ft, d'l that 1... tll(' onh an ~Ize needNI THESE H4NDSOME DURABLE RU~ N 0 5 0 7 These hand I C;Ollle dUlablf> rugs are of all SIzes and varIeties We h~ethe re- I ver8Ibie rugs In brIght col ors and two df'Slgns Our I \ elvet rugs gIve a rIch and bE aut! ful effect to any roo III They com e In all color \\ Ith combl n a t Ion s to match any draperIes or fur n It u re Our wool Smyrna rugs ale vely sUltabl(' for bE>droomo;: The Japanese rugs arE' surf' to rneet WIth the appro"al of all who buy b foot $6 GO, b-foot 1\>" .Z5, 10 foot $850 DOUBLE BACK OAK ROCKl.R THIS SOUD OAK ROCKER F31 No /404 -- ThiS ro eke r IS madf' of selectf'd c;ohd qu <il tered oak "eI) hi g h 1" polished It has a loll sha ped seat and stre t('he5 all around bottom It has a h I g h b a c k WIth a wId (' h e a d rest 1\ oto the five spmdles unuel f'aGh arm J hIS IS a "erv neat and attractn e chall not onlv that but It IS a ,Pr\ comfort able chalf which IS a most Important considelatlOn "hen bUYIng a rocker F 3 1 '0 102 Th S solId oa1( Iockf'r 1" gotten up In one of the most PXclusive "'it y les !\. ot€' thE' beaut! full} shap Pel Lack \' hiCh IS daintIly carved by hand also the 5tl et c her s aIound the bottom "hieh hold It fi rm l)- togethel and a 1 s 0 thE' StTE't (hPI 1..111([(I t 11 alln ThI'" chaIr i8 SUIt It Ii f)J })'l.lli 1 in 1116 room or lIbran· It ha<., tll "-l,ldle "'edt "hI('h is pleas Ing to th t-"" '1.8 \\ ell as comfortablr '\ott tll "'IX spIuI.-lles undel the arm fhlS 1b c:l \ ('1" artistIc rocker for yOUI pallo} ThIS unit IS furnIshed WIth 40 cents F31 No 7454-'3ohd oak MInnesota Trau",fer glo<o;s If pohshed deSCrIptIOn fob '11200 235 ["31 '0 1) batl{ and oal( PIIC( rhIO:: UnIt fUlnl",hed '\Ith deSCrIptIOn for 40 cents o;:ohd oak quartered seat polIshed golden $t 00 THIS BEAUTIFUL CHAIR PH ,0 ] 7 4 ThIS boa utI rul (' h aIr IS n1 a d e of se Ie c tf' d qu artl? ff'd oak <;01 ld has a I a r g e loamy and co n fortablr r'1l1 shap eel seat The spIn diE'S at the b:lck and un del the arms add greatl)' to the a p p e arance of th 1 111 I Thlb IS a good sub stantl:::l1 J (rl ....I \\ hleh 1'<: deSIgned tOI parlor lIhl'l.' 01 11\ lng loom use and 1'" thp b '-t nlecl1um pllcect locker ",e ha, e off rC'(1 \ ou !Ol sonle tlnle so get One Tim Larlle, Comfortal.le, H,gh Ba. k Rocker r 3 1 N a 9 3 8 2 T hIs 1 ar g e c a ill for ti able hI g h b a c k roc ker IS mad e of c:;;ohd oak IS hlghl) POlISh ed It has the' T 0 1 1 shaped sf'at- "" h Ich 1 8 80 popu 1 a r Note the ele" en spiudleo;: In the back and fh e under the al m also the HI tchers around the bottom \\ hICh add gre'ltlv to the durabIlIty ot the chan 1hI plaIn fiCh charr cannot fall it please the Illost fastIdIOUS and IS lust the rockel J ou want for your hVlng room Th,s Handsome Up. to-Date Rocker F 3 N 0 1334 '1 hIS hand-som e up to d ate rocker IS made of sol- Id qu ... arter-ed oak which takes a "ery hI g h polIsh Note the broad s 1a t s 11 the oack and under the at In0;: rhlS chaIT IS gotten up In a plaIn nch style WhICh cannot fall to appeal to people of re-fined tasteo who desll e somethIng arhs tH"' Has a roll shappd seat good SIzed :rocker and you 11 lIke, It better after you have tried It PI ICe at oUr Store ---~ --~-----------' F31 No 1334 solld oak quartered back and seat polIshed golden O'lk $350 This unIt t'urnlshe-d WIth descriptIOn fOl 40 cents F31, No 9382 solld oak polished finished quartered oak bent seat $3 25 ThiS unIt furl1l"l,hed "lth deSCrIption tOl 40 centCl F31 1'.0 1'04 solId oak hand p<Jl Ished prIce $~ 5C 1-0 9 - OR Steel, colldPstble G~·\'art, fl)lds "tth ODe motioD By throwmg tlie !Jandl' down, the entlre cart collapses pnd can be east If cdrrled. Body of tnlltatlOn leather, reclLum" bdCk movable daoh ba' k and seat padded Note that the 1U !Dch wheel has 16 .pokes 25·64, rubber ttres, subilaultal sprIll"S under ~be seat Nwkle I Idled arm-rest, mekle-pJated rat! around d "h, lllckle bub caps, cart IS htteo wltb hI qke Rood adjustable aDd note how neatly t' collapses Prl'"e a t f~("tory PItre at ~ orf' '1 hIS cut furnished to our members for '"50 Thl q unl t furnIshed to our mem-bcr~ fOI 400 ThIS baby carr lage furnIshed to OUI Inpm bet b '%; Ihch tIre ~~ 95 % Inch tIre $3.15 This Drop Leaf, Square Top BreaHast Table F'O::3 No 001 ThIS drop leaf squal top breakfast table comes In ImItatIOn oak gloss finIsh The legs on WIth bolt constructIOn. These tables con1.e In t,\ 0 SIzeS ThIS table Ie. a large room) tdble tor a small room as the leaveb can he put do\\ n and the table shoven out of the '\ ay when not In use These tables (:=tnalso be usetl about the housp for va I ~~o~~l:~rtieOs~~~nWhe~r~elarge table 18 out I II --~~-~ Thl~ cut furnIshed to our membeIs fOI 2')c ThI<:;unIt furnished to our mem bel g for 40c ThIS table fUInIshed to our members for FOB Mllln T F 36 x 42 $165 F 0 D Mllln T F 42 x 44 lj,195 ELASTIC COTTON FELT MATTRESSES II II I I rhesE- ela"ltIc cotton felt mattless s l1e\ (r requIre remakIng ~rhe onlJ. ren 0\ atlOll they ever requIre IS an OCC;:L';;;lOl1 al aIrIng In the hot sunshIne The" are made fl0m cotton of superIOr qual Ity "\\Ith ~xceptlonally long, tough fibres of gu'at strength It IS carefully In spected and tested and absolutely PUIf' It will not mat down or become: hard or bunch up as the tuftIng IS accurate The tufts are of the same dIstance apart and of the same tensIOn Don t compal € thIS mattress WIth the cheap kind but come and let us show you how good a mattress ,,,e sell YOUfor only Thls cut furnIshed to our members for 25c ThI~ unIt fur nlshed to our mem bers for 40c WEEKLY ARTISAN 19 These Popolor BabT Carriages F9 No 124 The,;;;eFrench ran body cal rlages are alwa) s popu~ lar year aftf'r year T hpy are extreluelv neat beIng closely wo \ en and finIshed W l t h embos sedIm I ta'tlOn can e bottom Th e y are uphol s t e red In fig u red I P P \V It h plush hea d rest The mercPrlzed sattf n pal abol IS fInIshed WIth flounced ruffle and puffIng The' automobIle gear IS enam eled and strIped and the 16 inch rub ber tired steel wheels are enameled to match gf ar They hd-ve nIckeled hub lap,,; patpnt wheel fasteners and foot bake PrIce THIS LOW-PRICED BABY CARRIAGE F9 No G94 lhc bodY of these low PIICf'd baby caliIagt;>S lS made of reed and woo d ~lhe) gne re markably goo d sen'lee for the p r ICe They are Ii t ted WIt h enamel allstC'el g G a J " n d lubber tIred \\-hcels The v also ha" t;>patent \\ heel fastener and foot brake These carnages are upholstel ed III plaIn denIm WIth sllesla {"scaloppd edge parasol rhe wheels alP 16 Inches \\ Jth nIckel hub CcLpS Thpy al f' fin Ibhei WIth ImItatIon cane bottom Pnce ThlS cut furnIshed to our members for 25c ThlS unl t furnlshed to our mem ber star 40c '1 hIS baby cal nage furnIshed to our membel s for $394. ThIS cut furnIshrd to our members fOl 2tlc Thle:; unit furnished to Our mem bers for 40c ThIS bab3- carnage- furnIshLd to our members fOl $6.38 ------------- THIS LEATHER COUCH THIS MASSIVE, HIGH GRADE CHAIR r 10 No 21 1hIS ma~bIV(, hIgh grade chaIr IS nlade (J f 1 a r g L liaky quar qual t ered oak In the golden finish dll hI g h I y polIshed It II::>made of extra heavy stock thru out The back IS ex-tra hlgh and shapf.-d su as to make 11 VelY comfortable It IS up h )lo;;;:tf'redIn No 1 or No 2 leathel The full spring seat IS extra largt ThIS chaIr IS Just the thIng for pallor lIbrary or llvlng room A few prcCf'b lIke thI<:: make a vLry attractIve look- Ing loom Prices: F30 No 06 Thle: maSSl\ e leathel ('ouch IS made In thp Cha,,;e No 1 01 No 2 leathf'f but \\-e \\Quld lecommend ~ettlng the blSt QualIty ThIS lOU(h has the guarantf'ed sprrng construction \, hlCh IS open to aIr and ventrlatlOn and can bl Pleaned at WIll The frame IS made of large ftaky quartered oak In thE' golden finIsh Altogether It IS got ten up 111 a plaIn nch style WhICh can-not fall to appeal to people ot refinf'd ta<o::te 1rj one Prlce !\o Leather ~o Leather 'ihiS unIt 1unll~hed to our membc>rs for 40c ThIS cut furnIshed to our meru bers for 25c '1hIS couph furnu;,hed to our members fOl Chase leather $900 No 2 leather H450. No 1 leather, $19.50 Tlll<::urut furnIshed to our members for 40c ~rhlS cut furnIshed to our members tor 2tlc ThIS chan furnIshed to our members for No 1 Leathel $6.50. No 2 Leather *~75 THESE SOFT. DOWNY PILLOWS HANDSOME TAPESTRY PORTIERES No 07J lhese hand some tapes trv portleres ale three Vends long and can be had In \"Idths rangIng from 'U Inches to 4~ Inches 'The'se have b en selected WIth g 1 eat car e from the lal6"€st and ITost relIablE' rnanuf a ctur PIS The va r lety COvers styles and \-alues to meet the reqUIrements of any hOll1E' ~rhere IS alwa~ s In every home a place for one or more pans of these curtajns and they add \ e1y much to the deeOIatn e appearance Prices fronl ~o 501 Our assortment of pIllow are fl11f'dWIth down In e goose and duc.-k tea.thel s These feather<:. are cleaned hy a SCIentIfic pro('es~ WhIch remo\ es a,l ImpulIties so that we guarantee these teathel s to be clean sweet and PUrl All feathers cleaned by thIS process re tam then natural Duoyancy and are not bllttle nor lifeless The coverIngs ma) be had ID all gradE'E of tIckIng from the InE'xpensn € stnped to the art tICkIng P1Ieee: lang\:., from ThIS cut furnIshed to OUI" members for 25c ThI<: unlt furnIshed to our mem bels for 40e ~----------------------------- 20 WEEKLY ARTISAN TRUCK TALKS Might not convince you without evidence. But compare a wagon to our truck, note the similarity of construction fea-tures-- No box bearings; nothing to easily break or get out of order; extra large center wheels, revolving on taper turned axles; wide treads; special first-class cast-ings. Grand Rapids Trucks are first, last and all the time the safest in construction, and positively the best. No. 15 Catalog Shows Them. Grand Rapids Hand 61B North Front St. NEW RAILROAD RATJ<: BILI~ Expected to Assure Competition Between Rail and Water Routes. Congressman To\\ nsend of \llChl~dn \\]w hd" had lhal ge of the new ralltoac1 rate bIll, genera11) kno\\n d" the Tait hIll because it has been appro\ ed b) the pre"Ident and hI", cabI-net, makes the fo110'Al11g explanatIOn of Ih plm ISIOn" as they stand with the amendments that ha, e been appIO\ ed b, the commIttee on l11terstate and foreIgn com111elce "Under eXlstl11g laY'. the Inter"tate Commerce C0111mhc,lOn has authonty to estabhsh a through Ioute vvhel e none exists But If one Ioute should e"bt the commh'iIOn has no power to establIc,h another, hO\, ever de--llable --uch othel might be "In the bIll shortl) to be Ieported out ot the l11teI--tate and foreign commerce C011111tt1e1e of the hou --e. It 1'- proposed to prevent the ownership of a road 01 ~tock in a road whIch c0111pete" with another road or wIth a water lme But we go further, 111 the one b) provldmg that the commission ma) estahlIsh, after heanng on motIOn or complamt, any number of through route, b) IaII 01 water and we prohIbIt a raIl lme from 0\\ 11111£lJ; l ha \ Ing an mtel est in a competing vva ter lIne, or v Ice, el c,a "These provISIons al e made neCec,-oal) b) the Panama Canal SItuation lYe dlcln't "ant the ralh oads to bm up the boat lmes whIch vve hope v, III be e"tablhhed to competc for transcontinental commel ce "The time may come Y'.hen \\ e \\ 111ha, e to fil" a 1111111- mum rate for the ralh oads m ordel to pI e\ ent such dl sa" trous competition as ,vouLI destro\ an eXI"t1l1g boat 1111e and dIscourage those who would establtc,h lInes \\ hen OUI Screw Co., Grand Rapids, Miich. 11\ U a nel othel \\ atenv a ys are better developed But the l lmmIttcl, at th\,- tIme, clId not feel hke saymg to any com-lllOll call1CI that It loulel not reeluce Its late" as low as It ele--n c,! Reprec,entatn e J R Knrmland of Cahfor111a, a member ,) the l11tel state and foreIgn commerce comml1 tee, Wlho has mtroeluceel "e, eral amendments to the measure "SectIOn 12 of the bIll as origma11y intPOduced, plOvlde6 that no raIlroad corporatIOn whIch was a common carrier "hould hel eafter acqtll~e any 111terest of whatsoever k111d m the capItal stock of an) raIlroad or purchase or 1ea:oe any raJ1lOad which "1', as duectly and substantiall y competItIVe \\ Ith that of such first named corporation My amendments deld "ater cal nel s to the inhibitIOn In other words, no I al1Joael can hereatter acquire any Interest 111 the capItal "tock ot am \\ dter carner's corporation or purchase or lease am \\ ater lme \\ hllh IS dIrectly ancl substantially competI-t1\ e \\ lih a raJ1road "The amendments go still further and plovlde that no \\ atcr carner shall acqmrc, directly or indirectly, any intere:ot In a cO\l1pet1l1g rdJ1road corporation , Due 111no :omall measure to the public sentiment arou"ed b, the natIOnal rI\ er" and harbors congress, whose vanous can, entIOnc, hay e attendeJ as a delegate, the government IS enten11g upon a polIcy of expend1l1g annually between $30,- 000000 and $-!-O,OOO,OOO for the development of the water- \\ a,,, at the lountr) If we would lll"Ule to the people the compe11t1On 111rate" \\ hICh It 1:0 expected SUcl1 vast govern-mental e"penc!Iturec, wJ11 be 111strumental 111 bunging about, It h of tremendous Importance that we enact the laws to meet the sItuatIOn rOl e'\.amp!e, \\ Ith the completIon of the Panama Canal, --------------------- - - WEEKLY ARTISAN 21 CHOICE TOOLS FOR FURNITURE MAKERS If you do not know the "Oliver" wood working tools, you had better give us your address and have us tell you all about them. We make nothmg but Quality tools, the first cost of which is considerable, but which will make more profit for each dollar invested than any of the cheap machmes flood-mg the country. Oliver Tools Save Labor "OLIVER" No 16. Band Saw 36 Inches Made with or WIthout motor dnve Met a I lsble 36/1x 30/1 W,ll take 18" under the gUIde Illt. 45 degree. one way and 7 degrees the other way Car-fIes a saw up to I% II wide OutsIde beanng to lower wheel .halt when not motor dnven WeIgh. IBOO lb. when ready 10 .h,p "Oliver" New Variety Saw Table No. 11 WJll lake a saw up 10 20' d,ameter Arbor belt IS 6' wIde Send for Catalog "B" for dala on Hand Jointers, Saw Tables, Wood Lathes, Sanders, Tenoners, Mortisers, Trimmers, Grinders, Work Benches, Vises, Clamps, Glue Heaters, etc., etc. OLIVER MACHINERY CO. Worka and General Offices at 1 to 51 Clancy St. GRAND RAPIDS, MICH., U. S. A BRANCH OFFICES-Ohver Machmery Co .• Hud.on Termmal. 50 Church 51, New York Ohver Machmery Co. FlfSl Nallonal Bank BUlldmg. ChIcago. Ill. OlIver Machmery Co • PaCIfic BUlldmv. Seattle, Wa.h • Ohver Machmery Co • 201-203 Dean.gate. Manche.ter. Env " TIme the people of my state and other PacIfic Coast states should be pnvIleged to enJOY the facIlIties "WhIch that great water-way wIll afforJ, but If "wc allow the raIllOads to purchase, control or lease competll1g watel lllles but little benefit wIll accrue to the shIpper SImilar condItIOns are confrontlllg other localItte~ My amendment, I feel satisfied, will meet the reqUIrements" Judson C Clements, acting chairman of the Intelstate Commerce CommIssIOn 111 absence of ChaIrman Knapp saId the commI'-,SIOn had gIven the amcndments outlmed above their unqualIfied approval, the very neceSSItIes of the SItuatIOn makmg theIr enactment mto law ImperatIve He said' "It has been Llemonstrated that water lmes have been closed completely or controlled by raIlroads and no longer m competItIOn in the matter of rates This condItion of affaIrs should not be permitted to eXIst "The polIcy of the law, from the beginnmg has been to leave water transportatIOn, free from control by the government, but wlth the completIOn of the Panama Canal a new condItIOn conflOnts us, and m order to encourage the bUlIJmg up uf trdn'-,contmental commerce, It has been deemed e;,sentIal to amend what has come to be called the 'Adl111111;,tratlOn BIll,' by prolubltmg raIlroads from oWllmg or controllmg water hnes to the end that lates may not be interfered with" Traffic and Building Operations. The national department of commerce and labor Ieports that the volume of February bUlldmg operations in 105 CItIes of the country, as mea"ured by the value of building permIts " Tempers " Cort granted by mumclpal authorittes, $46,923,668, was about 18 per cent below the con csponclmg 1909 volume, the lloss affectmg, mamly, the larger eastern CItIes as New York, PhIla-delpl1la, and PIttsburg The February total shows, however, "orne gam over the total reported for the preceding month The general improvement 111the traffic situation of the country IS indIcated by the 111creased number of cars handled by thIrty-one car-serVIce aSSOCIatIOns and demurrage bureaus, the February figures, 2,331,36-1- cars, comparmg favorably WIth corresponding FebI uary, 1909 and 1908, figures of 1,952,100 and 1,710,392 cars The total number of cars handled dunng the first two months of the year, 4,730,678 cars, was 20 per cent and 35 per cent larger than for the con esponJmg penod m 1909 and two years ago ~------------------------------------ . II BOYNTON &, CO Manufadure ... 01 EmboOled and Turned Mould-inll" Embo ... ed and Spindle Carving., and Automatic Turnin ••• We also manu- I.dure a la11/eLne 01 Emboued Ornament. for Couch Work. 1256-1258 W. Fifteenth St., CHICAGO, Ill. . _ ...-., It•t • I,I ,• ,I II•• IIII .-... MISCELLANEOUS NOTES AND NEWS vVIlham Gipson, furmture dealer of Tlenton. ::\10 has opened a blanch store at Galt, same state. The John C Lees company of \Vaco, Tex. have changed theIr name to the Texas Coffin company The Hood- \Vhlttle Furniture company of Bessemer, "\la has been mcorpoarted CapItal stock, $25,000. The LOUIsvIlle (Ky.) PIllow company have 111creasec1 their capital stock from $100,000 to $r50,000. The Anderson & Egbert Furniture company of Green Lake, Wis, are succeeded by Egbert & Kreuger The Atherton-B)alCl lUl11lture compam of l1,n eJ11111 has opened a bl anch :-,tore m Xe\\ but) pOlt. :,la s-, J B HamIlton, furniture dealer of \Vetonka, S Dak. has traded his stock and store to Louis Blear for a farm The cradle factory, owned by E C Page at Clmton X H., which was bUtnedlast "eek \\111 be plomptl) lebUllt The MIller Table company of West Farmmgton. Oh1O have decreased their capItal stock from $50,000 to $43.000 The SchmIdt Beddmg company, manufacturers and deal-ers 111bed:-, and beddmgs have been mcOlpo rated CapItal stock, $r8,000. The stock of the Bel bhll e I'urmtut e compam. b'l11k-rupt, of PIttsfield. ~las:-,. has been sold at auctIon to "loses Rosenthal for $4,6 r 5. vValter Clark the \\ ell-knO\\n GIand RapIds ,eneel dealer has gone to Ne\\ 1'01 k to 1m estlgate the conclIt1Ons and prospects of the trade. R H. Chase. manufactUt er of desks and tables of "d "h-ua, N. H., lost all of the fingers one one of hIS hands lecenth \\ hde operatmg a buzz planer. The West End I'UlnltUle compam, dealelo, dt 92--1-\\ e"t Mal kham street, LIttle Rock. \1 k. 1M\ e added an uphol-stering department to thell store Herbert J Hal \\ ood. £01 man) ) eal s lc1entlfied \\ 1dl manufactunng of chaIr seats dIed dt hh home 111LIttleton Mass, last SatUt cIa), ag ed 56 ) eal s The NatIOnal Manufacturing and Sales company, of Marion, Tnd, manufactm ers of carpet S\\eepers has been m-corporated. Capital stock, $300,000. Bertram Trema111e. furmtul e dealer of ~ orth A.ttleboro. Mass, has filed a ,oluntary petitIon 111bankruptcy LIa-bilities, $r2,336, assets, scheduled at $5. T 25 The Tedstrom Furmture compan), P111e Bluff. ~l k . have purchased the stock of the U11l0n I'Ut mtUt e company of the same town and will move into the lattel's bUtlu111g The Wolvenne Brass \VOlks, Gland Raplc1s ale ac1c1111g one story to the tUh111gdepartment and t\\ 0 stolles to the stock and shlppmg departments at a total cost of about $5,000 L. Schwartz & Co., manufacturers of tables, formedy of 67 Montgomery street, New York, have filed a voluntal y petition in bankruptcy. Liabilities, $3,39r; assets, estimated at $928. BoBston manufacturers, including some of the furni-ture makers are considering favorably a proposition to stamp all their products with "Made in Boston" or "Mande in New England." A. M and S M. Biggs, furniture dealel s of DUlang 0 Col , have mcorporated theIr bus111essunclel the name of the BIggs Furniture company CapItal stock, $r 5,000, "Ith $10,000 subscnbed and paid 111. The Lee Bros F111111turecompany of r 179 Mam street, Blldgeport, Conn, \\ III move 111the near future to 1379 on the :-,ame street where they WIll occupy a large bmldmg that they purchased about h\ 0 yeal s ag o. o P Dabney, furniture dealer of Hood River, Ore., finds that hIS business has so increased that he has found it necessal y to rent the Hood RIVer opera house and will re-model It into one of the most commodious store buildings in the state outslcIe of Portland. The COlI y (Pa) Metal Furniture company, has pur-chased the lot flont1l1g on the railroad tracks, formerly oc-cupIed b) the \\ llson Sucker Rod factory, and also another lot j01l11l1git on whIch they will erect a large factory building. J 01111M Dean, head of the John M. Dean company of Prm ldence, R I. and also of the Household Furniture com-pam of that Clt). IS the Republican candidate for the first ma) olaf Cramton. R I, which was rrecently incorporated as a Clt, Leo F Farrenkopf, president of the Central Furniture companv, St LoUIS, Mo, died on March 22. Twenty-five yeal s ag 0 he was a varnisher in the employ of the company of "hlch he became treasurer and of late years president and general manager. Petitions 111 bankruptcy have been filed by creditors agamst Schem & \Vlener, furniture dealers of 1531 Third avenue, Xe\\ YOlk. "ho had faded m an effort to settle their indebtedness at 35 cents on the dollar. Their liabihties cue lepOltecl at ~I2,000 E R Kno, of the Knox Furniture company, Danville, III , has cltsposecl of his holdings in that company preparatory to lea'1l1g the Clt). The Knox stock has been taken over by J G DUllb of the J. G Burns Furniture company, \Vest :, [adhon stt eet, Ch icag o. :,lo"es G Rosenbel g for ten years at the head of the BUlll11gton (V t) Fm11lture company, has sold 111Sinterest 111 the bU"1l1essto hl~ pal tner. Richard E. \Varner, who owns fUlnltm e ~tOle~ in New Bedford, South Boston and Green-field. :\la~s. Patel son, N. J., and Manchester, N. H. Mr. Rosenberg has gone to Rockland, Me, where he is inter-ested in a new theatre The \Vaelelell Manufacturing company of Grand Rapids have made a large shipment of their products, wood orna-ments. cal V1l1gs. etc. to Buenos Ayres, Argentine, eluring the past "eek The) al e also having a large trade WIth Gel man, and other EUIopean countries and in order to meet the demands of their grov\ 1l1g business have found it neces-o, al) to add a new dl y kiln to their plant. Flank McCurclte, superintendent of the American Blower Company's Detroit Plants since about 1894, has resigned, hIS resignation taking effect March 31st After a short pleasure trip, he will take the general superintendency of the Clarage Foundry and Manufacturing company of Kalamazoo. Mr McCurdie was one of the oldest employes of the Ameri-can Blower company, having entered their employ in r883. Furniture in Russia's Floating Exposition Ed\\ard H Ozmun, American consul-general at Con-stantmople, describing the floating exposition, heretofore men-tlOned in the \Veekly Artisan has this to say of the furniture exhIbIt as seen \\ hen the exposition vi~it!ed the Turkish! capItal' The vessel was here at a most propitious time, during WEEKLY ARTISAN 23 the Turkish Bairram holidays, whIch COIncide with ou New Year. \\ hen busIness and banks were closed One day the exposItIon \\ as said to have been vlsted by 25,000 persons. !\s an e'Cposltion alone the venture was a great success, and the shIp prolonged ItS scheduled stay twice to meet the wishes of the public. Commercially the result even surpassed expec-tatIOns RelIable InformatIOn gives the amount of orders booked at over $600,000, and a further $r ,5°0,000 in course of negotiations. As an advertisement of Russion wares gen-elally, and as a means of forming connections and introduc- Ing goods hitherto unknown, there can be no doubt of its usefulness As a single instance, Russian furniture is unkno\vn on t111S market The exposition had a particularly good show- Ing of plaIn, SImple furniture, some which for artistic style and elegance was a surprIse to the natives of this country and many foreign residents. On the third day of the exposI-tion several of these exhibits bore placards with names of local firms appOInted agents In regard to this line of goods particularly, an dthere \\ ere many others of which the same could be saId, if the object had only been to sell the exhIbits there would not have been the shghte'it difficulty in dOIng so It may be that on returnIng after visiting other Turkish ports the ves'iel will agam visit Constantinople when, if the goods e'Chiblted are for sale ,there wIll be lIttle difficulty in disposing of them. Of course this is an eventuality \\ hlch has no doubt been taken into acount by the exhIbitors and wIll partly cover their outlay. A few of the products not mentioned in the Russian ex-position, and whIch might be included as suitable to these markets, are here given: All kinds of tools and labor-saving appliances, furniturre to be shipped knocked down, chaIrs, desks, tables, doors and frames, sashes, window frames, iron and brass bedsteads. It is stated that similar German and Italian expositions are in contemplation and the consul-general thinks it might be well for the American government or manufacturers to "get into the game" New Tapestries A new tapestry has appeared which is made in Scotland and is called Helena tapestry This sells for from $3 to $4 50 a yard. It is a mixture of silk and mercerized cotton, and cotton, and comes in attractive two-toned English designs. The surface has an agreeable raised and crinkled appearance. Rajah cloth and Danish cloth in ivory tint are durable an deftectIve for Inner bedroom curtains. For a handsomely furnished room the heavy Shikii silk, which sells for $r 80 a yard, makes sash curtains that will last for years If 111 white or ivory. Side hangings may be of this silk also, in any of the gorgeous shades it may be obtained in. A drapery stuff, called decorator's voile, which resembles the French voIle in dress goods, is greatly used because of its delicate colorings and the gracefulness with which it can be draped. It sometimes has a border of a Persian band and sometimes is finished with a band of old-fashioned cross-stItch done over canvas, with the canvas threads drawn out after the design is finished Old-style moreen, which has the appearance of old dam-ask, may be had 111 double width at 75 cents a yard. This is attractive in a dIning-room, but as it is rather stiff the lower hem should be weighted. East Rochester, N. Y., 6-4-09. Denton & Waterbury, Whitesboro, N. Y. Gentlemen: Replying to your favor of the 2d inst, regarding the Grand Rapids Veneer Works' kiln, would say that we have found their kilns to be very satisfactory, and have no hesitation in saying that every claim that they make for their kilns have been substantiated. We are producing, eaSIly,double the quantity of lumber from our kIlns in the same length of time as we did formerly under the Morton System, and we think that the lumber is in better shape for use than under the Morton Process. We are at the present time testing the capacity of the kilns, running them daytimes only, and feel that their claims regarding this will also be substantiated. We should be very glad to allow you to examine these kilns any time you care to come to our plant. Yours very truly, FOSTER.ARMSTRONG CO. Robt. H. Waud, 2nd Vice Pres. • 0 U . :c (J 'aDi ..~..r:... ~ ,s.. 0~ .....lIJ (J Q • ~ ci ~ ~ 0 =' <So '0 ~ ~ •e 'C') 4S 0 :t ~ ~ C') Z ... '-> s.. -~ 4) 0 .... - ~ e I-I) ~ ~ ..... - 4S D-4 24 WEEKLY ARTISAN ...--~--~-- II III I I I IIII II IIII t III It I I I I,--- ----------------------------------------------------------------------------~ III IIIt I IIII I\ I II t I III II III t II --------~--------- -~~--------~-------~ Novelties Offered by I<'urniture Dealers. SImplIcIty of effect IS the one essential thmg tOJ deLo rations thIS sea son but man} no\ eltles al e otterec1 1n tll e up-to-date fur11lture dealels Just as the 01,1 "t\ Ie dIlI"t u"eel to put every detaIl mto hIs pIcture e\ en to the -)llmtel" 111 the floor, and has been succeeded b} the modern "chool t1nt suggests thmgs rather than depIcts them, ~o the ch ape lIe" demandecl today tend tcm a1d plamne"s e,cept iOI thC11 ecl~c" and borders. Both single and double patterns ale gO( d "t\ Ie, but If one is u"mg the lattel the custom of adchng the Dutch \ a-lance and SIde CUItam IS gettmg to be mal e and 111111 c the vogue, and the lesult IS delIghtfully altl"tIc \\ llh the double draperies valances are I egarded a" old iashlOned, though m good taste, If the pattern of CUItam be pLun net from the lower border to the top, m \\ hlch case an uppel border adds greatly to the effect If the body of the CUItdm IS deSigned or broken WIth m_ertlOn" ho\\ C\ et. the \ aLl11ce adds nothmg anc! "hould not be u"ed In addItIon to the \\hlte CUItams, a fe\\ llthel" a1 e bung used extensIvely, espeCIally ecru, and one elt the \ el \ Lltl"t things IS the new mulberry shade. a colol thdt h "0 "llit alHI lovely that It is con"ldered the cholce"t tl11ng pO""lhle WI a damty room whose color "cheme \\ 111permll ot ll" the Green portIeres aJ every much m c1emdnd no\V, dnd to go WIth these CUItams and portIeres are many nO\ elttes m \\ edl paper. For the bedroom, floral and nO\ el paper IS a gla\ shade with whIch goes a cameo bOldel An mno\ elttun tlMt will please Immensely IS V\all paper, dccompam mg \\ l11ch 1" the chintz to match, whIch IS to be used for chall CO\l1mg-and drapenes } or the stuely and lIbrary sIlkalme CUItam" 111 COlUI' a1 e vel y pretty, and c1ealer" recommend 101 the \\ all d I affia weave whIch IS a replIca of the \\ 0\ en "traw Tapestl} ancl leather screens add much to the beaut} oi the room" Chmt7e" are more popular than e\ el and are to be llclCl m many new and stnkmg deSigns as well as better colors than ever before The deSIgns are tho,e of the aIel 1'dhle} shawl" and the colors dre exceeclmgly delIcaie The} al e ot washable colors, whIch adds ~reatly to theIr populant}, and the designs covel all that IS best in the pellOds of LOUIS XI\T and XV. In the matter of selectmg drapelles fOJ the den" hhlal\ and dining room many seek after the u11lhual anJ tor tho,e F. Parthier 1034- Grand Avenue CHICAGO Mmufacturer of Willow Furniture SEND FOR CATALOGUE \\ ho a1 e mclmed to thl" "art of decOl atlOn some of the new lope and paper drapelles and curtams are well worth seekmg ()Ul J apane"e deSIgns make very stnking decorations for ,U1\ ot the rooms mentIOned, and all the large stores carry l.n mfil11te \ al1et} of these th11lgs One of the neV\est JJeas IS the paper curtam, whIch takes the place of the bead portIeres that are so ulllversally to be tound m the up-to-date den At first glance they suggest the bead l urtam and also remmu one of the shell affairs, but are m I eaht} unlIke eIther and come m deltghtful color combma-' tIons DecOlatn e and useful t111ngs 111leather and glass have an 111creas111g demand every year and thIS durable matenal I" CLllh makll1g ItS appearance 111new and attractlVe forms '-oJ1leth1l1g tl1dt 5t LOUIS offels that wdl attract the men is d 11H~h1Jallset of cut glass and "dver made up of glass-bot-tomed tra\, glasses and decanters, and a humIdor for cigars on the \ acuum pnnclple The leather goods are almost hmltless and compnse ullmtle"" nO\ eltles, 1l1cludmg tIe, coat and trouser hangers o! I ed mOl occo and plg"k111, wall calendars of all colors, to-bacco pouches and pIpe ca"e" CIgarette and pIpe cases are "hO\\ n 111a ±tractl\ e deSIgns A wardlObe trunk, made 111 duck or leather, fitted 111- "Ide \\ Ith hampel and drawers and so deSIgned that It is kept lIght ,lCle up, IS shown Travehng tOIlet cases are featured, ntted up \\ 1th httle comforts and luxunes, and hand bag", tie elml ,,1111t case, 111all h1l1d" of leather offer much that I" de- "11 able Swt cases al e lIghter and better than ever, and if one ehance, to gro\\ facetlOus and I emark that suit cases and tla\ eltng bags are not a part of the home beautiful let them be lem111ded that faC11Jty in travelIng is apt to bring one home l"ster than when JourneYll1g IS a burden. But for the home itself the leather good" for gentlemen and laches are qUIte the fad, and burnt leather haIr bnbhes ancl 111InOr backs, tog ethel WIth handkerchIef and tIe cases make \ ery attractn e tOIlet articles, to "ay nothing of the at-tI dCtl\ e "e\\ 1I1l.; outfits 111 leather that match so nicely the "moklllg sets that are features of so many attractIve and comfortable dens \t la,t there has ben deVIsed a most senSIble receptacle 1m that Unl.;d111h, 111COn\enient, dust-collecting but altogether de'"-Ilahle necesslt\ to all grades of housekeeping, the chafing dish '1 he chafin~ (hsh stand has some to stay and now doilies tor the"e '"-tand" are UI 01 der and are to be found in the best shop" \\ E E K L Y A R r I 5 A N Philadp}phia Brevitips Ph1ladelphla, 1\larch 30- The \\ h01e"ale cha1r Jealer~ here ha\ e heen achancmg pllCes lecently and they expect to go furthel In that l1l1e Pl esent pnces, the\ declare al e not h1gh enough, consJ(1ellng the l11ueasec1 cost of matellal dm 111 ~ the pa si yea1 S ::,r Robmson 1~ a new furmtul e dealer on l\farkei 'Oileei, near Fifth Blll t B10S, catalogue "ho\\ s some of Jdcohr:l11 and Colonldl Mahogany vel y p':lpulaJ Em bed 100m stutes The new sho\\ 100m of the Lll1coln Furl1lture company \\ 111 hale on dIsplay a sample of every plece of furl1ltu1e t]ley make, \\ hlch wa" 1mposslb]e before, on account of hek of "pace J C Van Matel of Easton, Pa, who faIled, has d,,"cb \\ 01tl" $i,2-+~, and hab1hiles of $15,394 1he Rehahle Upholstenng company lS a new fillJ1 111 busl11esc;at 1317 Mal ket stl eet James A H utchmson has succeeded W11ham S \ they \\ho d1ed, as tleaSUler of the Van Sciver company of Cam den N J He has been with the firm for eIght veal s The Colomal Bed compan\ of Allentown, Pa, al e dams; \\ ell \\ ith thelr lme of beds 111 mahogany, golden 08k 1m ds'- eye maple and Cllcasslan walnut The head an 1 foot boald, ale assembled with ll1vls1ble steel lOds G Vl, \Vatkms, general dea1el of SClcll1ton 1'a, ha" put 111 a lme of hlf;h lSlade fUlnitme The J\Tetal Art companv, manufadulels '1f hlass he"s at 263'3 N01th Bodll1e street, ha\ e as"lgned to Clarence T Buckman of 1006 Franklm Bank huilchlP Hobert R Snl,th 1" ples1dent .T G Yeager, vice prewtent '\ Ll11coln Tvs('n tJeasure1, ~ \V Shaw, seCletalY The hclbll1tles ale $16- 000, asset" $3,000 i\ D Jones, \\ Ith Strawbridge & Cloth'el RO\ SmIth \\ 1th Glmbel Rl os, George Brockway \\ ith J 0hn \1';mamake1 and \1 thm Block and GeOlge Fel ns, ha\ e been 100kmg up stock at Grand Rapids, recentlv Kessler Schwartz, son of Chades Schwartz, has t;one on a "outhel t1 tllP for his father's Ime of padOl an 1 hbl al \ ft1l11lillre John Knoell, ha(l a $1,000 file 111 hiS fUlnltule factorY at Hancock and Jefferson streets It rlId not mtel rupt h1S bus] ness 111uch J\ 1Jlton L Snellenbl11g, son of Nathan Snellenbl11g, ched Jecently, ag-ed onl} 32 years He \\ias a me111be1of the firm of Snellenbmg BlOs and left an e~tate of $100 000 Vel} dtb actlVe lmes The latter style I~ Furniture Fires. J \\ RJchheck's furllltUle stOle 111 Fmdla\, OhlO \\as bUlned on March 25 Y\Jth a loss of $S,~oo, Jldlt,a]!I l11sured The Impenal rUIDltme compcll1Y of Steltewdle '~ ( lost about $5000 b} the burt1l11g of unfi11l~hc(l .tock 111 then factOlY on Match 24 Fully 111sured The plant of the Southern Hore"hoe ::'Jall companv at Decatm, '\ld, \\ as destl 0\ ed by fiJe on -:\1arch 24 The buJ1d- 111g\\ dO,fOlmer]y used as a furmture factory and fll1l11tll1e \ alued at about $4,000, \\ l11ch had been left 111storage \\ a" bmnecl No insll1ance Ed\\ard Landngall';, £urlllture stOle at Ravenna, Neb, \\ as completely destroyed by fil e recently Bo} s of ihat to\\ n, for several years, have made a practlce of startll1g fit es to bother the firemen whIle the latter were enjoymg their annual ball and the burnmg of :\1t LanrlI tgan' s store, \\ hlCh \' as only pal tially 1I1smed IS supposed to have been t1'e 1esult of then practrcal Jokes H1S loss \\ as $6,000 ~------------------------ ---------------------~ LEXINGTON HOTEL 500 Rooms. Michigan Boulevard and 22nd Street. EVERY MODERN CONVENIENCE. New Cafes. New Grill Room. Offices and Rooms Redecorated. Absolutely Fire Proof. "YOU WILL LIKE THE LEXINGTON." I J E MONTROSE} , I CHARLES McHUGH Proprietors, Also operating Hotel Montrose, Cedar Rapids, la.; Rock Island House, Ro<:kIsland, III '------~--_._- ---------~-----~- HORACE WIGGINS, Aaslstant Milr. ~ -- ---- - -_1 , III III I• I III II TUE "ELI" FOLDING BEDS aRE 8READ AND PROfIT WINNERS No Stock complele Without the Ell Beds m Manlt:! and Upright I ELI D. MILLER &, CO. I I f I I I'------------------- --_._---~._._------- EVANSVILLE, INDIANA Wnte for cuts and pnces ON SALE IN FURNITURE EXCHANCE, EVANSVILLE. 2S 26 WEEKLY ARTISAN ... II I I Telephone, Lmcoln 796 1534-1544 Greenwood Terrace CHICAGO Manufacturers of Parlor Furniture Frames TO Reach OUR FACTORY Take Clybourn Avenue car to Ashland Avenue and walk three blocks North to Greenwood Terrace, then turn East lnto Green wood Terrace Or, Clybourn Avenue car wIth transfer on South port Avenue car, thence over Southport Avenue to Greenwood Terrace and walk West The ••Ad" "W" rite .. in Fiction. I\t lao.t the gl eat \me11can 1l1~t1tUtJ()'1 tlH clClII 11t( 1 has found h1s 1\ ay 111tOf1ctlOn He bccome" thl hlro ut d story in the I\p111 number of II \}IPTO,\ 5 11\C~\71\r The story 1S called « '\ '\ umbel TI\ 0 1Zl'-on and It, author, Hanis Melton I lon, pa}s thIS tllbute to the \outh-ful countl y genius \\ ho, becau<;e of hb ahlhn t) 1\ lite c!tcc t!ve "copy" became pro~pel Olh al1,l famous "Alexande1 Simpson had ::;0ne to ChlCd2,) I hu l hc soon hecame "AlecK" fle1112, qll1eK II ]tterl --l1P 1 ( 1 I I 1 plenty of dvnamlc gumptIOn \\lth a fund of mal\el()l1" \\(JHI" hke unto a cascade of ellet1011cllles, thc"a'l1U"t- dml enchn pedias, plus the enthu<;la<;m of an 1m entol he \\ cnt 111t the adve1iising bustness and \\101e aels rIhe men I' h) '1)(1](1 a hundred thousand to fi\ e hUl1fl! ed thou sand d llll __ 1 \ La1 telling you, 111 an 111c1ehb1e fa"hlo11 that \ on ll,tlh l (1111 t pursue happmess on tIll" planet u,lle"s IOU eat t1ll1l CldCku' wear the1r Shll ts, and leap alon2, on then hI cl11d ot 111hhl r heels are, aftel all poets The fdet that the\ (,\11 --pen,l fi\ L hundred thousand dolla1 c; \\ auld --eem to dcm t111-- "t,lt c 111ent, hut the} 1 eall} an~ dl camels ,111d doc! -- \n<1 thll1 ma111 tools a1 e WOlds "Alexande1 fdlrh c111pped 1\ Ith 1\ 01(1~ e\ (I \ t11l1l hL wrote a sentence 1t h1t hke the hamme1 of 'thl11::;um]Jo]J Ire "poke m slogans, for the slogans --lugg-ecl Hb pen \1 cl' ;l- 'iwift and Jeadly as a billy club He u~e(l the~e httle knob])\ knurly, Anglo-Saxon pllla,e'i that jamme 1 \ '1' fi~t Jl1t' your pocket, J e1ked out Y0ul mane}, 'ilan'll1pcl 1t on the COUll ter, and made you bark hoarsely f01 1\ hate\ e1 k111d 01 g-ood" he was wnting about As a factor 111 the \111enuw g-ame uj 'sell-' em-someth1l1g' he was dl'itinctly 1\ 01 th \\ hIll' "He sm1tllled busIly \\ lth 'ads' at t1111t} fO!h ,1~h ~-~~---~~--" I II IIII I .., I•I IIIII I III I I• II II •, II IIII• I sow KNIFE AND TOOL MANUFACTURERS ~---------_._--. ._-------------------~------~ We are Special Tool Manufacturers for the Wood Working Trade. Our sOLIn STEEL MOULDING GUHERS are the Best in the World. SPECIAL ORDERS SOLICITEO AND GUARANTEED SATISFACTORY WOOD WORKERS TOOL COMPANY, 542 Jackson Blvd" CHICAGO. ,e\ lnt} -il\ ( ,1011ars a week He made IllS poet1cal faculty practIcal rl h,\t 1S, he wlOte poems WhiCh the t\\o-hundred pound beef -packel, C01n-COJl1e1el, and tractlon-freebooter 1\ ('uld de\ am hunglll} \\here they would have sh1ed at ~e111ed Ime'i thdt 1h} me H1" 'Sunk 111 the st!eam of 111j11ad Ldre'i,' 'You dance to a tune neve1-endmg d1stracting,' was --eJ7ed upon by fourteen m1lhonalfe" who bolted the m1xed 1l\ctaph01 dlld e1ected cl hospl tal £OJ Cl1]lplcd Chlhh en }-I1S "Good mornmg, Good Year- "\rt } au here Fm the p\llpose or mere \\ 1l1111n-s<md wh1n111nlSand t11l1l1gthe e1ghteen 'iCOJe day" ?" and '-0 on, £01 1111rt1 111,es, was pnnted m gl1t lette1 sand \ 11Lulated broadcast all Januar} 1, to be framed and placed h} pOl1delOU", lIch gtntlemen upon ponde10u'i desks bes1de the do It nOI\' legend H1S fhght on 'the consecutlVe ex(cu-tn e' \\ d" plllltul 111 booklet form d11el d1stnbuted to office bo}~. \\ ho took 1t home to the11 fathers , \1Lck ::-'lmp,,011 ~l,lduallv came mto h1'i own A 13o"to11 t(lI u t1--e1 \\ ho \\ 01 L t1 OUS('l~ and called hImself a ll11anCler, ]l1 ,\leeJ \lec1, a" the 'only l1P-poet m Amenca' In twelve --hart m011tl]S \leck" a ... g-ett1ng five thousand a year He u ok to \\ lltll1~ dd1ly creed'i f01 a newspaper <;ynd1cate, in \\ hlch he cdlltd the attentlOn of pachyderm bu"mes51 p1rates t) the potent Llct that once dead they could never, never Lome back and that theref01 e they ought to be mC1c1£L1lto 1\ Hlu\\ s, 01phan" the Y \1 C .\, anJ the SalvatlOn Army lIe told ba"hf111 } oung 10\ ers how to stlangle hold the1r way 1, the obleLt u1 thell hea1t s deslle In cascadmg prose, Illth metapho1" H1dk1l1g head on C0111,,1011Severy 111ch of the --------------------------------~---~ ------------, IIII Pitcairn Varnish Company Reliable Varnishes of Uniform Quality Our Motto "NOT HOW CHEAP-BUT HOW GOOD" C. B, Quigley, Manager Manufactunng Trades Dep't. j..-._._---_._---- Manufacturers of I.. Factories: Milwaukee, Wis.; Newark, N. J. - I-II I I -~-_. -------------------- -------- WEEKLY ARTISAN 27 RICHMOND CHAIR CO. Catalogues to the Trade. RICHMOND INDIANA RICHMOND TABLE~AR;-cHAIR----.,II, GENUINE LEATHER SEAT II III ,II III II II DOUBLE CANE LINE I• ---------------------------------------~--_._~----~ "SLIP SEATS" - the latest and best method of double seating. No. 70 ~----- ---------------- way, he comforted 'iOHm\ 1l1g mother", chsappomted clerk" about to C0111111lt sl1lclcIe, 1111l11lg I dn t,> \\ ho had been u'1able to finJ l{old in the streeb "He qUlt kYllelle and \\ ent m fOJ the CapItal LettcI Con-talk Jn ten mOl e short month'i he vvas g ettmg ten thousand a yeal HI'i dynamo was whtr1ml{ and "plttmg at a ttemendou'i number of revolution" per second ChIcago became too small for hIm He bUl'it mto New YOlk and "tarted an acll ertlsml{ agency ()f hIS mvn The first year he made thIrty thou'ianJ dGllar" ' EMERGENCY LAW IS IGNOR~ED The Financial Roof Does Not Need Repairing in Fair Weather. Really, the !\ldnch-Vreeland emergency cl1lrency law is opelatmg ltl 'iome ways Just about as ItS projectors and advo-cdtes prechcted that It Vi ould when It was under consIder-atIOn m Congre,,'i, says an eastern financIal authority It came mto bemg chIefly m response to a widespread popular demand for some remedl,d currency legIslatIOn followmg the so-called "pa11le" of 190;, ItS pa"sage quieted that clamor, and m all probability almost any sort of a new currency law not posItively VICIOUSIn ItS provIsIOns would have satisfied the demand anJ have helped to restore bU3mess confidence Furthelmore, It wa', very generally conceded by the promoters of thIS compr::)Jl11se bIll followmg the joint-com-l111ttee conferences that the chances were that the law would never have to be resorted to-that It was a sort of "anchor to w11ldvvard," a s0111ethmg leady at hand for the when needeJ to a vel t a threatened money stl mgency The law is now al-most tVi0 year" old, and so far no occasIOn fOI ItS fmploy- 111ent ha'i an"en, no emergency reqtllnng "emergency cur- 1ency" ha'i eventuated But "uppo'ie one should--v\ hat then? The natIOnal banks ate absolutel} m a 'itate of unple-parednes'i for takmg advantage of the law They have not proVIded the machmery necessary for thIS The ShacklefOl d resolutIOn mtroduced m the house of representative'i last week called for mformatlOn alon£; thIS Ime becau'ie of reports that emergency cunency IS now In cIrculatIOn on secunty other than the kmd authorized by the The Best Value and Greatest Service for the Money law Replymg to thIS inqUIry actmg-Secreal y-of-the- Treas-ury Norton informs the house that only one national-bankmg aSSOCIatIOn has been orga11lzed under the terms of the Aldnch- Vreeland emergency-currency act and not a dollar of emer-gency 'Currency has gone into circulation under the authonty of that law. He says fUl ther that emelgency bank note'i m blank Vi ere pnnted shortly after the pas3age of the act and al e avaIlable for CIrculation to the extent of $1,185,232,608 But no bank v,ant'i, none needs them-a Yery 'iatlsfactOly Slttt-atlOll, of cour"e But If any bank were to need them tomor-lm\ or neAt Vi eek or ne"t month, It could not get them un-less It happenecl to belong to that one grottp or as"oclatlOn of the banks Olga11l7Cd under the act The most notIceable and "lg11lficant tlung foIIowmg the enactment was the apdthy of the natIOnal banks in thIS matter of olga11l7ml{ assocl-atJons for reddmes" to put out eAtra cilculatlOn m Cd'ie of need That apathy, It appears, has nevel been dISSIpated 1'10ere are 111 the lough about ten thousand natIOnal banks, and thIS enactment was not m general popular WIth them or wholly satisfactory to them But thIS does not suffi- CIently explain why they stanJ aloof from the orgal11zatlon of emergency-currency associations Chicago Paragraphs. Chicago, March 31-The F Dockius Leathel company manufacturers of chaIr seats and embossed leathers, ""Ill re-move the fil st of t\pnl from the11 old quarters at the corner of OhIO and Orleans streets, whele they have heen for over four year'i, to the four "t01y and hd'iement bUllcltn[; at the southv\ est cornel of ChIcago avenue and Sangamon ::>tn:et, occupying all but the upper floo! of that structure lVIr Whltmg, we'iteln repre~entatlv e of the H P, S1111th Machme company has Just retnrned ft om a most successful tllP fOI his house and 1 epOl ts I ecen t sale" of then san cler" to a number of ft1l11lture factolle'i among whom are the ,Volver-me Manufactullng com pan} and the Kelsey-Herbert com-oan} of DebOlt, The Gland RapIds Refllgerator company, Stickley Bro'i, Michil{an Chall company, ,"T111 A Derkey JUr111ture compdny and the "!\Tebon-Matter Furl11tUlc com-pan} of Grand RapIds and se\ eral other furniture manufac-tunng concerns 28 WEEKLY ARTISAN SIGNIFICANT ADVANCES IN WAGES Pennsylvania Railway Company and United States Steel Corporation Take Important Action. H el e is the ~ot t of ne" s that g 1\ e" people confidence 1n both pI esent and futUl e bus111ess eondltlOn~ :Cally 111the pre-sent \;yeek officIals of the Pennsyh a111a Ralh\ a\ compam an-nounced an 111crease of SIX per cent 111the \\ ag e'i of all em-ployes of the gl eat cot pOl atlon \\ ho al e no\\ 1eeel\ 1l1~ les'i than $300 pel month the ot del to take effect on \pll1 1 The actIOn of the Penns) h a111a compan). be111g \ oluntal \ fOlms a pleas111g contI ast to the polte)' of some other 1allt oad com-pa111es whose net eal nmgs are knO\\ n to be equal 01 ahove those of the Pennwlva111a The order appltes to pI actlcall) the entne "01k111g force of the s)stem. fot cmnpalatl\eh fe\\ of the employes get more than $300 a month thl<; comes, too followmg a prevIous ,oluntal) mcrea <;e of 10 per cent m the \\ age scale back m 1907 A man. for mstance, \\ ho was gettmg $IOO a month 111 1906 has been ch a\\ mg $110 a month smce then and, beginnmg ,'>Jth tomol ro\\ \\ Jll I e-ceJ'> e $T 166o a month, 111other words, the pa' of the Penn-syh al1Ja Rallt oan's \\ orkin!:; fot ce-about one hunch en and seventy-fi'>e thousann men on the Imes both ea "t and \\ e'it of PlttsbUlgh-has been voluntanly lalsed by the compam near-ly T7 per cent wlthm a pelloel of three' ear'i It l'i e"\.t1emeh doubtful If a ltke ad, ance m \\ ages l;as been mdele 1)\ an~ of the larger railroad system'i or 111dustrial companle'i of th~ count Iy with111 the same time The action of the Penns) h anla compam "hO\\ -, that the load IS prospering anel that the managers h,l\ e confielence 111 the future el"e the order \\ oukl not have been l"sueel \ oltm-tanly The action l'i 'ilgmficant and of llnpOI tance tn em-ployel small lmes It shO\\ s the tenclenc, of cm lent concll-tions Evel y ach ance 111\\ ages of this SOlt estahh"he<; a ne\\ hIgh Ie' el of pay and that whene' er am 1 eael1u-,t1llent be comes necessary 111the futm e It \\ 111ha' e to proceed flom the latest hIgh basis and not from that ba'il'i \\hlch \\d<; con<;Hlelerl as presenting a faIr 1ate of \\ ages t\\ 0 thl ee fi\ e 01 -,I"\. years ago, 'iO that If the ttme \\ el e to come for a cut-dO\\ n the men ought to accept it in the 'iame -,pll1t m \\ hlCh the company nO\\ makes the advance The tenclenc\ of 1allt oad freIght anel passenger rates IS elrm m\ al el that of rallt oael 1,\ ages UP\\ ard-and \\ here the hU'ime"" l'i mtel <;tdte the Federal commiSSIOn sees to It that the 1ate<; ne, el g-et lIn- .. -------------------------~----------- Lentz Big Six No. 694. 48 in. top. No. 687. 60 in. top. Others 54 in. top. 8 Foot Duostyles ANY FINISH CHICAGO DELIVERIES Lentz Table Co. NASHVILLE, MICHIGA/\ rea<;onabl) hIgh, \\ hlle State commISSIOns do the same thmg for lncal can ler sY'items, no commission checks the upward men ement of rallroael \\ age~-'io the railroad employe has thel em a rh'it111ct aeh antage m the bmmess And m the case nJ d If)Jl1pan) lIke the Pennsvlvania that pursues the wIse polK\ of \oluntallly lai'img \\ages \\hene'er conchtlons justi-h It the employe's arh antage l'i even more marked Tbat the Penns) Ivanla company's example WIll be fol- 10\\ e,1 b\ othel rallt oaels and corpol ations i'i expected In-deed It I" alt ead, announced that the U111ted State'i Steel ( 01 ])01 atlon the Steel Tl mt, has decided to announce a h1~hel ~cale of \\ dg-e" 111 <;ome plants or 111 some department'i of all j hell plant'> rlO'l1 the general offices It was stated that the tficel'i dllel elJItecto1'i cons1nel ed a general advance deSIrable. lmt ha\ e not \ et detel mmed on elthel the extent or the amount I)f the ach ance It \\ as thought lIkely that the company would 10110\\ the 'iame pollC) as that pursued m 1902, when, instead of a general advance at one tune. wage'i were advanced h\ rlegl ees 111 one lTI111after another Only. the coming ac1- \ ances. If they are marle. \\ III not be so radical In 1902 a 10 per cent mcrease \\ a'i awarded to more than JOOOOO men The Steel Cot poratlOn. whIch l'i the biggest c~rporation m the \\ orlcL has more employe'i than any other Also It ha'i the biggest payroll The ave1 a~e number of men employed h, It la<;t vear was J95,500. but bus mess was much better at the end of the year than at the beginn111g, and on Dec. 31 there ,\ ere on the payrolls 223,377 employes The aggregate clis-hursed 111\\ ages last year was $151,663.394 -\n mCl ease of 6 per cent. such as that declared by the Penns) Ival1la. \\ ould mean an added expense of $9,000,000 a year to the Steel Trust according to the amount dIsbursed Jl1 \, ages last year The Pennsylvania's increase adds over S)() 000.000 to ItS CA.pense'i It has not been determined, how- C\CI to 1l1ClCa'ie \\ages 111 the same way as dId the Pennsyl- \,ll1la 01 to as gleat a ratIo The Little Tyrant. \\ e all kno\\ hUl1 He IS usuallv a hard wot ker Hav- 111~ "made good" \\ ork111g under sOl;1eone else, he is put 111 chal ge of a small depal tment Then the czar microbes m IllS blood get busy He has a malignant memory If any employe 111 hIS department dale'i go over him to a 'iuperior. thIS offense is Inevel fOlgotten and It IS never forgIven The men and -----------------------------------------------~ h---.--------------------------------------------------------------- __________________________ -4 WEEKLY ARTISAN SEND FOR OUR CATALOGUE , UPHAM MANUFACTURING CO. MARSHFIELD, WIS. Dressers Chiffoniers Dressing Tables Suites Wardrobes Sideboards Buffets Etc. Made in Oak, Bird's-Eye Maple, Mahogany, etc., and All Popular Finishes COMPLETE No. 2228 Toilet Table. women under h1m wh1sper and look "ideways They flatter and fawn upon hIm He has an msatIable thir:-,t for more authonty He does not realIze the government that 1S founded upon force must hve by f01ce The strongest management 111any bus111ess 1S that based upon good w1ll and free trade m ideas It 1SJust as great a m1stake to over-manage as 1t is to under-manage The petty tyrant never evolves mto b1gger thmgs In budding a Chinese "'all around h1s department he at the same time bUllds it around h1mself. The man who insists upon bounds and lim1tations keeps himself in at the same time he 1S keeping the other fellow out I want no fences around my lawn No one knO\\s whe1e my neIghlJor's lawn "tal ts and my own lawn ends. All my . ne1ghbor's lawns are mme and all my lawns are his. My yard runs into other yards, and these into still othe1 s, and so on into eternity. The manufacturer of this country today is building a tariff wall Poor foo1l He does not understand he is wal-ling him"elf in as well as walling the other fellow out JUSt watch what w111happen The story wil be told m the next generation.-The great Umted States a hermIt nation' Let's do our part to blow clown the Walls of Jencho Let's do it by blowing the horns of ridicule Sic semper tyrannis!- The G1m1et Notes From Newark, N. J. Newa1k, N J, March 30- J J. McKdlop, who was buyer and manager for the upholstery department of W V Snyder & Co, of this citv. has now gone w1th the Siegel- Cooper company of New York The estate of Amos H Van Horn will construct at the Court House a $25.000 statue of Lmco1n, a $25,000 statue No. 2240 Toilet Table of GeOlge \Vashington in \Vashington Park and a Solcl1er'" and sailor's memorial in Mi1Jtary Park Mr Van Horn was at the head of the Amos H. Van Horn Co, who were suc-ceeded by the Cowperthwait & Van Horn company. o J Peterson of Burlington, N. J wants to estabhsh a cha1r factory here. P De1by & Co, making chairs at Jersey CJty, have a new warehouse 91 x 200 feet in SIze, five stones m he1ght WIth a large space, 90 x 100 feet, for the shippmg depart-ment on the first floo
Date Created:: 1910-04-02T00:00:00Z
Data Provider:: Grand Rapids Public Library (Grand Rapids, Mich.)
Collection:: 30:40

« Previous
Next »
1
2
…
58
59
60
61
62
63
64
65
66
…
111
112

Limit your search

Institution

Collection

Language

Type

Place

Topic

611. 1936-10; Peninsular Club Magazine

612. Michigan Artisan; 1907-05-25

613. 1937-05; Peninsular Club Magazine

614. Fine Furniture; 1936-05

615. 1935-12; Peninsular Club Magazine

616. 1936-06; Peninsular Club Magazine

617. Weekly Artisan; 1909-10-16

618. Fine Furniture; 1936-11

619. 1939-10; Peninsular Club

620. Weekly Artisan; 1910-04-02

Limit your search

Institution

Collection

Language

Type

Place

Topic

Search Constraints

Search Results

611. 1936-10; Peninsular Club Magazine

612. Michigan Artisan; 1907-05-25

613. 1937-05; Peninsular Club Magazine

614. Fine Furniture; 1936-05

615. 1935-12; Peninsular Club Magazine

616. 1936-06; Peninsular Club Magazine

617. Weekly Artisan; 1909-10-16

618. Fine Furniture; 1936-11

619. 1939-10; Peninsular Club

620. Weekly Artisan; 1910-04-02