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- Michigan Artisan; 1907-12-25
Michigan Artisan; 1907-12-25
- Notes:
- Issue of a furniture trade magazine published in Grand Rapids, Mich. It was published twice monthly, beginning in 1880. and """--------------------
Twenty-Eighth Yea.r-No. 12 DECEMBER 28, 1901 Semi~Monthb
The ROfAt is the Ori(!inal
Push Button Morris Chair
THE"ROYAL
PUS" BUTTON
MORRIS CHAIR
Hi"ht Years of Te.rt Have BstaLbsLed Its Supremacy
ALL OTHERS ARE IMITATIONS
I MORRIS CHAIRS FROM-'
I ~6.25to ~30
CATALOG UPON APPUCA TION.
Royal Chair Co.
STURGIS, MICHIGAN
Chicago Salesroom: :Geo. D. Willi8Ill3Co••
1319 Michigan Avenue. First Floor, ChWago, UI.
-~
"~..~·~The One Motion, All Steel
GO-CART
, .. +
FOLDED
FOLDS WITH ONE MOTION
NO FUSS, NO FOOLING
FOLDS WITH ONE MOTION
All Steel; Indestructible.
Perfected Beyond All Competition.
Frame of Steel Tubing.
Will Carry 100 Lbs. Over Rough
Pavements.
The Only Perfect Cart With a
Large Perfect Quick Action Hood.
CATALOGUE UPON :APPLICATION.
STUROIS STEEL GO·CART
===== COMPANY =====
STURGIS. MICHIGAN
THE VERY LATEST! !!
A New Complete Line of
Popular-Priced Colonial Designs
We have prepared the first and Only Complete Line of moderate-priced bedroom furni-ture
in the latest Colonial Designs.
Colonial Styles in high-priced furniture have been gaining ground rapidly, and promise
to be as much of a fad in the next three years as Mission dining-room and parlor furniture
have been during the past three.
But trade that would not touch a line of dressers costing you from $20 up, will bite like
hungry fish at a line costing you from $10 up. You'll get a little more money for your goods,
and please your customers by giving them the latest fad.
From no other house in America can you buy a COMPLETE LINE of low-priced
Colonial Designs. We have one hundred forty one [141] brand new pieces, all ready, and to
be shown on our floors at the Grand Rapids and New York Furniture Expositions in January.
Get our special Colonial Catalogue in advance and look the line over, so you will be pre-pared
to place your sample order early and get the lead over your competitors. Catalogue now
ready. A postal card will bring it. These designs are NOT shown in our regular catalogue,
as they are brand new for 1908. .
And don't forget to shake hands with our salesmen when you attend the Expositions.
As usual we shall have the largest space and the biggest crowd, for everyone likes to handle
our QUICK SELLERS.
Northern Furniture ·Company
SHEBOYGAN, WISCONSIN
1
....:;
EST ABLlSHED
1872
CAPITAL STOCK
$300,000
wenre iginlltors . not Imtors
Grand Rapids Chair Co.
Manufacturers of ONE HUNDRED
AND FIFTY
NEW
PATTERNS
FOR
THIS SEASON
DINING ROOM
LIBRARY
HALL
and
DEN
FURNITURE
We Show at Our
FaCtory Only
Take Wealthy and Tayloe St. Car North.
Open for business
January 1st, 1908
2
- - --------------
1883 1908
Michigan Chair Company
Grand Rapids, Michigan
sP
RIN
G
MICHIGAN'S GREA'TES'T CHAIR FAC'TORr
With congratulations and good wishes to the Furniture Trade and
with thanks to all, we greet the coming year. Promptly on January
I st. our warerooms at our factory will be opened to the visiting
buyers and we assure all who call on us a fine display of new and
attractive patterns from which to make selections.
1883
1883
Knowledge ~fTrade wants
experience in serving
1908=====
sPRING
MICHIGAN CHAIR COMPANY
comes
them.
with 1908
REPIlE8E}{TA TI vx S.dLI!J8iIfEN
South w. R. Pfflny
East.
OMf;. y, Cox
Root. E. Walton
OhM. F. Mr:Gre(Jor
iVes!,
OliAs. B. PU1"IIumier
Rol;t. G. C<J:lder
GRAND RAPIDS
PUBLIC LIBRA.RY
28th Year-No. J 2. GRAND RAPIDS, MICH., DECEMBER 28, 1907. $1.00 per Year.
"Dry.as-Dust-Detail."
An employer who"e great penchant "was dcta-il, worried
the army of clerks and heads of departments in his store: over
the necessity of keeping memoranda and flIes for reference of
one thing and another untit they a.pplied to him the souhri-quct
of "Old Dry-as ..Dust-Detail." They averred that a
third of his valuable time was consumed in the c1as~.;jr1catioll
of minutiae that never should h;l\'C passed the scxutinlzing
ga7.e of the modestly enumerated private secretary. As a
result of the onerous duties imposed Upon them the subordi-nates
acquired an antipathy for detail that carried iv,eH be-yond
reasonable bounds.
Frotn an oyerdo:,;c of It they v,'ent to tlle other extreme
and grew to negleetillg apparent trifles. The result \,\,;-15 that
when certain exigencies arose they were forced to ascert;lllJ
the details fronl. tho;: gCl1eral m,magcr Zrlld rcceivc<l well~mcr-ited
rebukes in conjunction with the information. Finally the
senior department head instituted a council and devised a brief
lecture course. They listened patient1y to him .,,'hi\c 11C dis-coursed
something like this:
"Gentlemen, we all have our own ideas [(bout }lOW to run
this business, hut if for no other reuson we must c0l1cede that
'the old man' has the right to say how because he owns it.
T have been with him more :years than any of you and I rec-ognize
the existence of what you term 'idiosyncracies.' They
jar on some of yOll. It looks like piling on unnccessary
work, Rut 1 notice that the neglect to comply with orders
has caused .some of yOLl unpleasant embarrassment. ~ow, I
suggest that you decide to do what I am going to continue
to do myself. Do CIS yO'll are H:qLl.estcd. It is always het-tel'
to do too much "vork than not enough. Evcntually w<;
may, each of us, be conducting our own estahlishments.
hope so. No doubt they \",'ill be models. But while we arc
here let tiS all do evcn disagreeable tasks rather than 'fall
down' from inattentioll to them. Just bear this fact in mind
that every employe is privileged to Sltggest the additi<m of
labor, but it is an obstacle in his path to suggest its decrease.
That is all, gentlemen. Let us turn lo."
vVhilc there ·were some low 1l11llterings, half in ca rncst,
after thal there was no marc neglect, and the chief was sttr-priso;:
d to see ho\v admirably his "system" worked out.
Brown «Bought,"
A few days since a party of old-time furniture ~~alesmcn
met in the lobby of the New Southern Hotel in Chicago, arid
were discllssing the trade (or lack of it) when they were
joiJl(~d by Brown. 1\Tow, this is. the first year of BrO\'lll'S ex-perience
as .a furniture s<l.lesman, and h(~ proceeded to inform
the olrl timers of his wonderful success; of the many carloads
he sold in Pittsburg and. how many in the other cities in ht~
territory between Pittsburg and the Rocky :\Jountains, declar-i.
ng he had sold 011e hundred thousand dollars' ·worth of goods.
The boys listened to him in silence Ulltil the $100,000 \va~
reached, when, with one accord, they began to sing:
"It looks like a lic; it looks like a lie; it looks like a lie to
111C,
Htlt as it came from you
1t rnust he tr11c-
Bur it looks like a lie to mc."
RUHvn did'llt say anything, hut the har-keep said he put
up Ii\Ie big round silver dollars
The Man Not Behind.
In almost every newspaper you pick up you arc pretty sure
to lind a lot of gush about the man behind the counter, the
mall behind the gun, the man behind the buzzsaw and the
man behind the sun, the man behind the times and the man
behind his rents, the man behind the fence, the man behind
the whiskers ami the man behind his fists, and everythil1g is
entere.d on the list. But they have skipped another fellow, of
whom notIJi11g ha!i been said-the fellow who pays for what
he gets, whose bills are always signed. ::\fe's a blamed sight
more important than the man wh.o is b~ll"ind. All the editors
and merchants and the whole commercial clan are indebted to
tl1is bonest fellovv·-man. He keeps us all in business, and his
town is never dead. so we take off our hats to the man who
is ahead.-Exchan.f{e.
OUD~pr(IAlIMPrRIAl
wrAlnrDrD OAn Oil ~TAtn
is the standard all over America.
Are YOUusing it?
Write us for Samples and Quotations of the
BEST SHEllAC VARNISHES
Il(AJIIUrA~TU.E;D 6111LY U Y
CHICAGO WOOD FINISHING CO.
ZS9·63 ELSTON AVE.ANDZ·16SLOAN ST.
CH I CACO.
4
The Stock Clerk.
A stock clerk's occupation is obvious from his title. He
has charge of the stock of a firm. If the firm is a small
one that handles but few lines the work of the stock clerk is
comparatively simple. But if he is with a large firm, where
hundreds even thousands of different articles arc constantly
kc"pt in stock and constantly in demand, his way is full of
hard work and worry. He is responsihle for the condition
of the stock, he must be aware of just what quantity of each
article is in s.tock, hm,,! much of it is apt to he· required in 1.
certain time, and how long it will take. to get goods into stock
after being ordered. All these things he must ha"ltc at J115
fingers' ends, for a stock clerk who should let the stock under
his charge run clown so that a firm ,vould suddenly find itself-out
of one, kind of goods wjll not be a stock clerk for long.
For this work he is lYdidwell, hut the opportunities for h1111
to ri'se are not overly many or brilliant. A Chicago man,
who has "been there himself," has this to say of thc pOSit101J
in general:
110st stock clerks begin as hoys with the firms in whose
employ they arc. As errand boys or as packers on the snip-firms
of any considerable importance in less than fi.ve years
of service. A young man beginning at his majol'jty to learn
may be a clerk at 26. However. he probably will be much
older before he is placed in charge. A man must have
proved his absolute reliability, honesty and capacity for the
work before, he will be given a chance to undertake the hand-ling
of a large stock. lIe mm;t prove that, no matter what
happens, no matter how busy the season, and how hard he
is worked, how fast goods are being shipped out, he: will be
able to handle e,verything as it should be handled and keep
the stock up to the standa.rd.
Probably the first thing that will help him to get a chance
at the stock clerk's position will be the display,of an excep-tional
memory. A stock clerk must remember more than
most workers, and the young man working in the stock who
is able to remember that "2 V 333 0" stands for double
rolled wall paper, nurriher 3:33, series O,willstand the best
chance for promotion. Probably he will be made assistant
first and then promoted as opportunity offers. is pay up
to the time he· is ma.de stock clerk will hardly 1 e over $12
a week. lIe is learning and a ilrm will hard y pay h111
Made by Lentz Table Company, Nashville, Mich.
ping floor ;they get their flrst insight into the stock which
they are some day to handle. A COlnmon school education,
a natural klla~k for figures, and a faculty for remembering
numbers aild what they stand for, along with a good, strong
body and k natural liking for work, are the prime requisites
for tbe boy who starts out with the intention of __ becOJ11~nga
stock clerk. Especially is the natural liking for work de-
!:'.irab1c,fot it is a vocation wherein the like may be exercised
to the limit.
Opporfnnty has much to do with a young man's c.hal'.cc''i
for le:arniilg this line of v,'ork, as the boy who is given a
i:hance to work alongside of the clerk Hin stock" has the best
chance of learning the stosk and thus the best opporuntity lot"
rising to be in charge.
There is no general learning of this occupation possible,
as the stocks 6f most houses are kept on systems originated
and inco;porated in the house's own business policy. Thus
a man who is a stock clerk must lea.rn in the hoose. And
when he changes positions he must generally learn over
again. unless he goes to a house in the same line.
H is safe to say that few men get to be stock clerks with
wages for a man being taught in their establishment.
The pay of the stock clerk varies as. do the si7.csof firm.';
and their lines of business. A man in a small place will be
paid anywhere from $15 to $20 (t, week. He may have two
or three men under him and will require but 1.ittle ability
save that of kllowing the stock. In the larger fi.ttrs the stock
clerk is a person of considerable importance, possibly with
two or more storerooms and warehouses under his charge and
half a hundred men to handle. Here executive ability and
the knaek of handling men will count fully as much as "know-ing
the stock" when the tutal of hls e.ffic,ien(:yis summed up.
A Happy Thought.
In·writing the annual arHlouneement of the Michigan Chair
Company a happy thought o<;~urrcd to Vice President Charles
H. Cox. "Our knowledge of trade wants comes with txper-ience
in serving them," he wrote. puring the past twenty-five
years the company has been studying trade wants and
serving retailers throughout the United States ably' and well.
The company is better prepared than during any ye.ar in the
past to serve the trade during 1908.
The "MASTERPIECE"Line
All that skill, judgment and exacting care can accomplish, is embodied III
our new Line---"The l'vlasterpiece Line" ---the grand climax of twenty years of
steady progress in the building of Upholstered Furniture.
This is the time for Buyers to discriminate. Buy reliable, attractive goods
---at right prices---advertise them judiciously and you will do business. Our Line
is for discriminating Buyers.
OUR MARVELOUS EXHIBIT
Embracing COUCHES, Turkish, Plain Seat, Wardrobe and Mission pat-terns,
DAVENPORTS, DAVENPORT BEDS, ADJUSTABLE SO FA S,
LEATHER TURKISH, LIBRARY and FIRESIDE CHAIRS and ROCKERS.
Ready January First
Third Floor, Furniture Exhibition Building
Grand Rapids, Mich.
Also selling agents for
YOUNGSVILLE, MFG. COMPANY
~artered Oak Suits. Odd Dressers. Sideboards and Buffets.
WARREN TABLE WORKS
Bedroom Furniture in four woods and finishes.
Complete new line of both shown in connection with our Exhibit.
Dealers who do not visit the Market will be called upon by our sales-men
in ample time for placing orders for Spring requirements.
Jamestown Lounge Comp'y
JAMESTOWN, N. Y.
HIGHEST AWARD Given a Furniture Exhibit at the Jame.stown Exhibition received by JAM.ES-TOWN
LOUNGE COMPANY on Couches, Sofa Beds, Sofas and Leather Furniture.
5
I
ill.
- - ----------------
6
luce-Redmond Chair Co., ltd.
BIG RAPIDS, MICH.
High Grade Office Chairs,
Dining Chairs,
Odd Rockers and Chairs,
Desk and Dresser Chairs,
Slipper Rockers.
Colonial Parlor Suites.
II
II
IN
III
III
Dark and Tuna Mahogany,
Bird's.eye Maple,
Birch,
Quartered Oak
and
Circassian Walnut
We have moved-·New Exhibit Location
Third Floor, South Half, MANUFACTURERS' BUILDING North Ionia Street,
GRAND RAPIDS, MICHIGAN
Exhibit in ehll.I!l"e of J. C HAMILTON. C. E. COHOES. J. EDGAR FOSTER. .
--------- -- --
Sligh's Select Styles Sell and Satisfy
DEALERS AND THEIR CUSTOMERS
Many New Features Added for the
Spring Season of 1908
Everything for the Bedroom
(MEDIUM AND FINE QUALITY)
Office and Salesroom corner oj Prescott
and Buchanan Streets, Grand Rapids
Line Ready for Inspection by Dealers
JANUARY 1, 1908
..
8
INSULATION and CIRCULATION
Thes" are the two features of
Alaska Refrigerators which have
made them successful in ALL
climates. Alaska Refrigerators
are constructed different from the
others. Ask for our catalogues
and prices.
Zinc, White Enamel, Porcelain
and apatite linings.
The Alaska
Refrigerator Co.
Exclusiv~ Refrigerator Manufacturers
MUSKEGON, MICN.
NEW YURK OFFICE;
35 Warren St., New York City,
MmlllNlN6
JNSlIlf rIIumo USE .
(11411(041 SIlUTUING
WOOD[Nmm,
PERBlED CMIl(On
{IU.RHMLSIlUTlIlNli
nUrSWf PWUfD
uSE
9
== "
DOES
No. 6,5;) No. (jOg
to stock numbers in Brass and Iron Beds that please everybody
---elegant finish, original and exclusive designs---sell easily and
pay a better profit than the other fellows?
THEN BUY
The Laycock Line
Write for Catalogue, illustrating Complete Line.
MER
R
Y
CHR
I
S
T
M
A
S
This is No. 271-a most elegant Spring for people who appreciate a comfortable Bed. It's noiseless and will
support the heaviest weight.
The fran~(' is tubular side raits, and angle end rails, frJli:~bed ill gold hrOll%e. Elevated fahric- Ue,tvy rope
edge. ?o.Iedimn douhle 'veave, Wit11 an eight-row spiral spring, finpported hy our Prernier F.abric.
The T. B. Laycock Mfg. Co., Indianapolis, Ind.
H
A
Ppy
N
E
W
y
E
A
R
-4
------------------------------------ --
10
Louis XV Cane Furniture.
,
The present intcrest in cane furniture has broug!'tt about
a revival of the extremely attractive designs 01 the Louis XV
and Louis XVI periods. Nothing better for country houses
can be imagined than pieces of tbis character, for they com-bine
beauty with utjJity and grace with stability. Nor is
their adaptability confined to the country home.
Cane furniture came into prominence during the seventeenth
cen'tltry. Flem.ish furniture makers brought the art to per-fection,
and it is to the craftsmen of the north that the chief
glory belongs. English furniture during the late seven-teenth
century was dlso embellished with cane. At tint
time caning was confined to the seats and baeks of chairs,
many charming exarr.ples still existing under the names of
"Flemish" and ';Jacobean."
French craftsmen being closely in touch with Flanders
were familiar with cane treatment, but it was not until the
next century that it achieved popularity _in Fram:c. Furn:
ture makers under Louis XIV worked on massive lines, giv-ing
protltinence to a different mode of construction and am,'}·
l11ent.
It was not until the Louis XV style was well established
that the possibilities of
cane were recognizeJ
nor until the late Loui:
XV period that the
best furniture of this
type was prod11ced. At
that time occurred a re-action
in France in fa-vor
of simpler designs.
Genuine pieces of old
French cane are scarce
and nm'll almost price-less,
but correct repro-ductions
are within the
reach of home-makers
of Dloderate tuea.us and
it is to their ears that
we would noW speak.
For bedrooms this
type of furniture is par-ticularly
adapted, as it
\,,'as for rooms of thi~
character that the old
I'-rel/eh designers rnauc
their must att1'activ(~
patterns. l:-'icce:3,SHell
as aTe ,"3ho'\'11 herewith
combine the charIl1 and
durability of the old
designs with the highest modern skill.
by hand and every detail conforms to a
c~llence.
A cane bed of LOllis XV design may be purchased in either
Circassian walnut or enamel with a full bedroom suite to
match. French gray is an attractive tone combining "veJI
with cane and affordilJg scope for a fl11edecorative treatment.
To those who prefer an "all wood' effect the same de-slgns
may be found without the. cane, in white enamel, gray
enamel, and Circassian walnut.
There is 110 style that is copied so generally by furniture
manufacturers as the Louis XV,and it requi.res care and dis-cernment
to be certain that the furniture offered as pure and
correc.t is really 50 in fact.
Manufactured
The caning is donE:
high standard of ex~
The man who does good deeds on the sly is admired
more than the, writer of the long and meaningless editorials
in the Chicago Furniture Journal.
Power to Do More.
A Philadelphia finn that operates the largest department
store in the United States, if not in the world, has every de-partment
of its huge establishment thoroughly systematlzed
for securing the_ maximum amount of work and energy-which
means results-from its thousands of employees. Ap-ropos
of this method of conducting a large retail buslness, the
following Uttle business sermon, which ftppcared recently III
one of its large newspaper advertise.ments, is of interest to
dealers and salesmen:
"This is the season of the holidays,
is well tInder way, and and women see,m
se~vcs when freed from care and work.
may hear during the winter:
"A merchandise managet. 'Yes .• my. department has
showil a gain every year; the boss is happy, and I ain't kill-ing
myself. To be sure, I could have brought the volume
of business up in four years instead of seven; but 'spose I
had? Growth -can't keep on-I'd have had a year with no
gain, and, zip" off ''v'ould have gone my head.'
"A mechanical manage.r: .'I've a dandy scheme to save
my boss money and really intend to increase the efficiency of
the plant. I'm going to
make the suggestion to him
that I'll put him wise if he
win raise my salary.'
HA young woman: 'Oh,
I've such a cinch! The buy-er
is away and the man in
charge of the de_partment is
easy. It's most like a va-cation.'
The winter season
to unbosom them-
Some things you
by the Berkey & Gay Furniture
Grand Rapids., Michigan.
Company,
';And still some folks talk of hard task masters, The
manager, the iort:.man, the clerk, is paid,.not for pieee work,
but for the best that lies in him. Do the best-realizing that
doing it is growth, and that growth begets the power to do
more. Merit wins; going-to-bc'sand half-triers are greas-ing
their own toboggan. Slangy, isn't it? But brutally
true."
For the Dining Room and Library Exclusively.
The Cabinetmakers Company of Grand Rapids txhibit
their superb line of furniture for the dining room and library
in the new Manufacturers' building, Ionia street. It con-sists
of high grade suites for the dining foom and the library,
bookcases, work tables and kindred goods. L. D. Berry, A.
Jennings, M. D. Blum, A. T. Kingsbury, W. P. "'\;Velchand
R. E. Baxter will be in attendam::e to meet the buyers.
The man who never talks shop too much is not in the fur-niture
trade.
-- ---- --~------------------------
11
Ladies' Desks.
CABINETS for Sheet Music
and Piano Player Rolls.
No. 776 Piano Player Roll Cabinet.
Solid Mahogany Clmch. Hold~ 100 J4~ Inch Piano
Player Rons.
New
Udell
Samples
January Exhibit 190B.
Grand Rapids only.
Furniture Exhibition Bldg.
Fourlh Floor.
We wish you a pros-perous
New Year and
ffi'Jddi:!y lluggest that you
couldn't start it better than
by seeing our excepticnal
line at the market.
Write for Ca.taloa:_
The
Udell Works
Office and FllI.ctory
Indiana polis, Ind.
Lack of Confidence-Not of Currency.
The present trouble was c;-wcsclby hick of confidence, not
by lack of currency. [l is trut': that it manife:iteft itself ill
a lack of CUrI"('llCY, but if you build a dam across a river and
dry up all the COt11Jtry below the dam, it is not a lack of water
that is causillg the trouble. It's tlle darn.
I presume that over ninety per cent of the business of the
country is ltone by checks e~'en when things arc normaL The
extraordinary demand for currency is duc to tllC fact that we
are tolct that "Vi: cannot have it. Ergo: we W;l11t it. It is
the old story of t11(' 1l1ot1H.'rw, ho, \Vhell going 011t for the, day,
locked the c11ildren ill the house and toh1. tllcm llot to dimb
011 the top shelf of the pantry and get a sack of Gems 111
their ears, They diit not know of the existellce of the heans.
and if the)' had, it would never have occurred to them. to stnff
them in their ears. But you do not need to be told that
when the mothcr retumed she had to dig the evening' meal
from the ears of her offspring.
"Kind Words Never Die."
Henry Ringold, who, [or eighte.en or twenty years, lws
represented the Estey 1vlanuf.acttlring Company, the. Char-lotte
.Manufacturing Company and utl]('r well klJown houses,
now represents the Hockiord Co-Opcrativ<.' I'nrnituTc Com-pany,
the Rockford Vurniwre Company and the Star Furni-ture
Company of Zeeland. ;\'Iich., requests the lIichigan Ar-tisan
to state that he leaves his old houses with the kil,de."t
feelings, and wishes all of his, friends who lul\'e bought his
lines -in the past to extend tlle same courtcsi<::s to his succes-sors
as tlley h<l.vc given him. This is generous Oll l\Tr. Rin-gold's
part and sbo'ws tl1at his heart is in the l'igM place. The
Michigan Arhsan alSO wislles him as great sUccess with his
]lCW lines as lw has had with the one.s he has left.
Library Bookcases.
CABINETS for Disk Records
and Cylinder Records.
No. 1225 Colonial HOUle Desk.
Weathered, Early EuQlisb ana Golden Quartered Oa".
Wax Finish.
Eli D. Miller's Exhibit in Chicago With Evansville Lines.
In the ~oveIllbel· 25 edition of the Artisan mention was
llHHI('of tlieEvans\'ille lines to be shO\vn in Chicago. Through
an oversight, the Eli D. MiUer line of foldillg beds wa.s not
included ill tIlC list. The HEli'" line witt be {;xhibited with
the ot!1Ct· Evansville lines in the Hew Furniture Exchange,
FOlll·teclJtl1 and v\i;tbash a,'cnue, \vhere ~vIr. Miller will be
in personal d1arge of the exhibit.
Cuttings Reduced.
Quite a Humbc.r of manufacturers have reduced first lot
cuttings one-half. Pieces that would have been cut in one
hundrc,d lots last season arc cut in lots of fifty for the spring
season of the coming year. Others, mOre bold, or more
strongly elltrencheu f1l1ancially, have not reduced their cut-tings.
..
Since we hD-ve the assurance from the highest authorities,
induding govlfrnmcnt statistics that there is no dearth of
money ill the country, won't that make a quick difference?
Henry Schmit a Co.
}jOPK'INS AND }IARRrE:T STS.
Cincinnati, Ohio
lnakersof
UpllOl.rteredFurniture
fo'
LODGE and PULPIT, PARLOR,
LIBRARY, HOTEL and
CLUB ROOM
- - -- -- - ---~---------------------
lZ
Don't Cheat Cash Register"
.A. ~to.c manager once said to a semi-busy salesman:
"John, have you been cheating the cash register?"
"How's that?" exclaimed the salesman, indignantly.
"The cash was one hundred and fifty dollars sbort yester-day,
and you an.: respoll<;ible."
HI? Responsihle;"
"That's it. You rcmetnber, ~{r. Andn~w" boug'ht a dol-lar's
worth of pen';; and pencils from you, but he \-vent direct-iy
a.cro~s the street to our competitor and bought a hundred
and tifty dollar adding machine."
"But how did I know that-"
';You didn't know he wanted one. because yon did not takt.
the truuble lo even try to sell him anything besides what he.
asked for.'-' The manager frowned. Hi~ duty was paiuful,
hut it "vas necessary,
"Y()U tie up packages beautifully," be continued, ';but th;:11
does not keep the hel! on the. cash register ringing. So yOll
\O\'illbe transkrred to the btlIlllle wrapping department!"
This is not an c,xaggcration. It is a plain tl"lllh--a hare
facL This sort of cheating the c.ash register is a common
practice in retail stores galore. There is no excuse for "
salesman who docs not at kast attempt to sell a ct1stomet·
something besides the article asked for. Every man whu
0\1t(:rs a store to Pllfchase one article is a prospect who may
easily and quickly he 'interested in other articles. The
:"tore equipment and display wilt not sell goods. It is up to
the clerk to manipt\late the sale,
It isn't humall nature for pe.ople to buy somcthinR they
have n<::ver seen 1101' heard of. Did .yOU ever buy an un-known
article? \tvhen it comes to buying, all men are "from
j\liss()uri," [t is only natural for .people to buy tho:"c ar-ticles
they know the most about. And the only \V-ayto gee
people to know aboul an article -is to tel !them often-just .as
often as possible. A purch;lser wants to know all there is
to be known ahout an article he buys.
Cheating the c~lsh registe.r isn't the worst of it. The sales-mall
who does not try to interest a customer in "something
C'lsc" is cheating hinlsclf ont of a good position with a high
salary. A sale: may not result with every attempt, but it is
011 the high road to s,de3 a.nd regular cllstomers. A custom-er
is made regular only by a salesman's c_ourteous attention,
wil!in::s-advice and ready infol"l1".ation on devices [or savlilg
time and money.
The salcsrnan who simply wraps up bl1ndlc~ alld makes
change might as well take so much cash out of the flrawer
('(.lua1to the au,ount ·)f s<Lle~lost each day. In fact, it is the
same thing 'when he lets a alstomer walk out without trying
to ~el1 some of the ,}nc:, goods on hand. This hl'-k of init-iativ('
is siwply taking away from \he bank accotlnt HF;JHT
which rightfully belongs to it, And at the same time it also
iQ~e:'itrade by slighting customers .
Every experienced salesman knows that before '\ d:>a1can
he closed the customer's attention must be attracted, intert·s~
secured, amI desir~ created. From this the only way L0 m;l.k~
a sale is iirst to show and explain the goods. Any salc:=;mal'
will tell you tllat it is ten times as easy to get busin..:;s"50\1
a new article when a mall enters a store to purchase some-thing
else as it is to go to his place of business and try to
sell him there, v./hen a customer is on your ground th-e ap-proach
is made-the way is paved for cxplanauol1s and ar-guments
without in-tNference. He is away from the per-plexing
dilflculties of his own business. He can give yot.
his undivided .attention, ".-.h. lcb is the first element in a sale.-
a customer's attention.
\-\ihy does a busilH:'S:"house send out salesmen-with rail-road,
hotel and padded expense ,;(counts-to close deals?
Maket "f
Fred J. Zimmer
39 E. Bridge St.•
GRAND RAPIDS, MICH.
HIGH GRADE
UPHOLSTERED
FURNITURE
Write/or
Chd/land Prices,
Every Piece Guaranteed
PERFECT.
\-Vhy all these telegraph and tong distance telephone bills to
get business? "\Thy thousands of stereotyped forms of n011-
result bringing letters? \\Thy? Half the time to get busi-ness
which at some time or other was neg-teeted when it
might have been cinched.
Fcrhups the man on whom are used an these modern
weapons of business wafS had been in the store only a few
days before. \Vhat was the matter with the house salesman?
Why didn"t he try to find out all about this man's desires and
needs? He could have done it pleasantly, logically, and per-suasiv-
ely.
It should be clear sailing fOf' the. house salesman. vVhen
a customer enters a store he throws aside all barriers, There
are no obstructive railings, no pugilistic office boys, no uni-formed
information clerks, nor other deadly interruptions to
Made by Gra.nd Rapidl1l Ouair Co.• Grand RaPidS, :Mich"
deal with. The customer came there to buy, to be advised
and informed. Yet '1.vhilethe llOLlse sa1esman is cheating the
cash register out of this man's money, the road salesman is
almost breaking the register chasing the man who 'vas in
last week.
~DW, -what is the reason? These cheating salesmen arl
diamolld hUIlters. You all ktlOW thc sLory. All cli,HHoll([
hunters arc so danled by the large gems in the distance th3t
tlley never see the small bur perfect stones at their feet.
lohn's 8.m.biLiQrIis to be a road salesman. His mind 1~
constantly on the I"Oacl. j'darvdotls stories of the experie1H:cs
a11(1salaries of traveling salesmen fascinate him. He grows
tired of the lllOnotony or waiting 011 CLlstonlers who just come
in to look~puhaps to buy. A ctlston:er cornes in and <~sks
for a bottle of ink. John h,lllds it ov'~r and tclkes the money.
That's al1 there is to the transaction. John goes 011 dream-ing
of the rO;Ld~and of the great sales he wlU make then.
The ink customer goes out thinking of the ;HIding machine
he intends to 1m}'. Ife goes ~lcross the street bec;Ulse the
saksluan ove.r theit~ took time (me clay to explain its use and
advantages to him.
So the cheating goes on. John is too amhitiol1s for his
own good. The g-tarc of something beyol1(l has destroyed
!lis vision tor the orders that s1ip througll his hands daily.
The manager Wall deI's why sales are off. John wonders -why
he docs not get promoted. The cllstomer wOlHlers ahout new
thlngs 11e sees un the shelves. He wonders why no one ex-plains
and he continl1es wondering untiL sorne 'wide awake
.salesman sllows him how its lIse will be of benefit to him.
Back of every customer there is always 1t10:-e In,sines,,
than the regular business. That's V,dHl all nlcn arc <\1ter-
"more business." And neglecting opportunities won't get
it. That's certain.
Get closer .LoyOHr customers. Talk \'1.'ith them alHt sllo'll:
some interest in their business affairs. Finct out what a man
nses, what he !leeds, what his diHiculties ;L:"C, and how you
can help him. The thing is to try lo get just a little l1lnl"t;
than your share of business. The way to g"et it----and the
only way-is to go after it good and hard. You will nC'ver
get anything worth while unless you ~sk for it. Asking custs
only the effort, which 1S 110t o\'er-f;ltiguing when ;-t customer
comes to you.
The chances arc, the clerk \vho is afraid to ask is scared
to death of \york, or else he is dreaming- of huried tt"casures.
The \vay of selling more than a customer asks for is to Ul_ake
st1ggestic)]ls and offer advice. Remember the business man
is interested ill his OW11 affairs. Naturally a salesman 1l1l1St
talk about the things which an:'. of interest to his customers.
Business mell apprcciate advice when there is something lTI
it for them.
The salesman \v11o call Inake suggestions and show a mall
where he C;l1l slop a leak or increase his production has St>
cured a rcgulal- customer. And a regular customcr is a
s~lesmall's most valuable asset. A good salesman always
show genuine -interest in all husiness dealings. Interest })ro-
Made by the Spencer & Barnes Co., Benton Harbor, Mich.
dl\ces fri(,~Ht:ihjp <In(lthis is the beg-inning of confidence. And
conildellce is the whole foundation of success ill business.
So :1 httle thing like taking interest in acustorncr is ;t
migllty it~lportant thing after all. It guar-ds against chcat~
ing the cash register. Tt Seents a trivial thing-this cheating
the C:lsh tcgister ont of a sale--but it makes the difference
between ;t salesn;;ll1 and a bundle \vrappcr.-c. L. Pancoast.
Several fll"IilS engaged in the manufacture of furniture III
Chic;lgo make their first exhihit in (;rand Rapids.
Made by Orobbiser & Crosby Furniture @ Sturgis, Micb
--------~----- -- -
living-Room in Mahogany Tritn.
Mission Room in Various Tones of Green.
15
MOON DESK CO.
MUSKEGON,Mlell.
OffiCE DESKS NEW STYLES FOR
SPRING SEASON
line an sale in new Manulaetll,ers' Buildinp, Grand RalJids.
No.5ZS.
Muskegon, Mich.
One of the great manufacturing companies of l\luskegoll
(and that city has a H1.1l1'ber of very large ones) is the Alas-ka
Refrigerator Compal1Y. Last year they manufactured.and
sold more than 50,000 refrigerators. This ye,lr t11<?-YwiJ1 COI)-
siderably increase bst year's output. Recently the company
received from nwcstern firm vVh,lt is claimed to be the largest
single contract eveT received hy any n:al1ufactllrer of refrig-erators,
viz., 8,OCO refrigerators to be sllipped during the year
1908. The C01Tlpany is employing nearly 350 hands ten hours
a day and six days a week, han; been doitlg so ftght through
t"e ycar. In August last they purchased a large pIanCform-erIy
a piano factory, '1Nhich they call the annex, in which
they will manufacture specialties. The remarkable success
of the Alaska Refrigerator Compal1y is partly explnined by
." the statement of one of the large eastern merchant, who,
after making a contract for more than $40,(JOOworth of re-frigerators,
to be taken during 190H,said, "\\!e probably need
the Alask;;l. more than the Alaska needs us." They are daily
sending ont carloads of refrigerators on next year's contracts,
The Grand Rapids Desk Company, under the management
of V H. Lakin, the new manager, is already showing marked
improvement The lille (aIle of the best in the country) will
be shO\vn in Gral1d Rapids io ]alluary as usuaL
The Moon Desk Company have just completed a large
fOL1r~story brick addition to their factory, and fitted up part
of -it with the fl11est offices in l\Juskegon. They will make
tlleir usual iine display of office desks in January on the sev~
enth floor of the .\Tauufacturers' building, Grand Rapids.
The :\1t1skegon Valley Furniture Company manufacture
a mag-niJiccnt !ill\?"of chamber furniture which will be on ex-hibition
in the ::\fanufllcturers' building in Grand Rapids in
January-in het it is their permanent, all-the-ycar~round show
room.
OUR OAK AND MAHOGANY
DINING
EXTENSION
TABLES
ARE
BEST MADE
BEST FINISHED
VALUES.
All Made from Thoroughly Seasoned Stock.
LENTZ TABLE CO.
NASHVILLE, MICH.
No_ ;;67
16 ~MI9]:-IIG7!-N 3
ESTABLISHEI:) 1880
PUIllLISI1ED BY
MICHIGAN ARTISAN CO.
ON THE 10TH AND ZSTH OF EACH MONTH
OFFICE-,2-20 LYON ST., GRANO RAPIDS, MICH,
ENTERED M, MATT~'R OF nlE llECOND CL"U
\Vhen placed at the 'sides of windows, mirrors very cffec~
ti"ely exhibit the goods on display. Mirrors placed at the
back of show windows never produce satisfactory results.
The lounge,rs and stroUers on the streets are reflec:.ted and
detract from the interest of the exhibit.
"to "t"
Japan promises to supply the Ur:iited States with quartered
oak. On account of the scarcity of domestic oak and the
heavy duty levied by our people quartered oak furniture wi1t
in time become too expel:sin; for any but the \llrealthy.
"te "'to
During the past month t(~n thousand bills were introduced
111 ~ongress. In the nrst month of the coming year- ..v.dl,
a man C<in have SOIn(' bilt" come his way without being elect-ed
to congress.
The kn()wledg~ that you are
YOllr bne of business is painful.
refused to he skinned!
undergoing a skinning in
\iVhy not turn skinner and
or;,> °t"
Buyers who ride on the W<lterwagon during the furniture
expositions are 1lot compelled to "stand-off" the landlord or
,,,,ire the hOHSC for funds.
°tO °t"
The experienced market buyer recogni;:;cs solid mahogany
at a glance. The oilice buyer uses a pocket knife to confirm
his slIspicions.
\V11y ate the poor pictures
like. a cerbin class of men?
hanging.
seen in lTIany furniture stores
Because they arc not worth
°tO "to
Vlhell the furniture salesmen shall arrive in Grand Rapids
011e cannot .look in any direction without seeing somebody.
°tO °tO
The Gnmd R<lpids market will be open every day of the
corning year, in spite of the oncoming election for <t president.
"t" "t"
Every foot of space in tbe furniture exposition buildings
in Grand Rapids is taken and the demand is tlllsatishecI:
oro °tO
vcneer is to solid wood what the kiss is to love-making:
(;l the least value but vahled'tlw mosi.
°tO "to
TlJ-.: time spent by a buyer In bis office is profLtlcss when
the furniture expositions are open.
°t" "to
An clastic cOllscience is liable to Jly bark and sting the
man who pQ5SeSi'eS ii.
"to "to
The calm buyer from Kansas does not take a cyclone cel-lar
to the markets.
One-half of the
other half sells.
°tO
retaiJcrs of
°tO
furniture don't care what the
- - -- ----------------------
The. first thing that some people do when their business
falls off, is to curtail their adverti,<;ing-·their business getter.
Their remedy for ~{w<tter famine ;s to quit pumping.
~t" "t"
A day in the market is worth two days spent in the
store, if spent right.
"to °tO
The optimists of the furniture trade are assembling in
Grand Rapids.
<It" °to
The road to Sllccess in the furniture trade is not maca-damized.
Inside tips 011 cut prices in cast: goods seldom come out.
Too Much System Doesh't Pay.
His desk was a model of neatness, and it was a great
pleasure to his employer to be able to go to his clerk and
know. that a paper might be discove.red in a second. Each
pigC'on hole in the desk was marked and sub-marked;. the ink-stand
never varied from its chosen spot an eighth of an
inch; the paper weight the same. Dust was an enemy which
was ronted almost before it settled. •
Yet thi.s employe had not advanced to anything higher
than the position that was given him four years before.
",",'by? He was sy:.;tematic, punctual and trustworthy, bur
he l1ad the phlegmatic temperament that goes with t~e sys-tematic-
the slow, systematic man.
In the morning half an hour would be spent dusting, his
desk. Then several minutes would be consumed while he
mastered the difficult problem of where his paper weight
should lie. And his employer, looked upon him as a necessity
-a sort of higher janitor. But an employer· does not like to
pay a man a big salary for having no dust on his desk and
for keeping' his pap('rs in order. Nor does ·he advance one
who opens his morning mail ('artfully and deposits the emp-ty
envelopes in the ready waste bas'/.;et with an almost tender
air of reverence, or one who hesitates about the exact plac~
jng of a chair.
A large firm in Chicago-says E. R. alvin commenting
on this slow, systematic type of Ulan in business-employs
lnany solicitors. Not long ago it hired a young man of good
appearance whose references were of the best. The three
members of the ti.rm all liked him and felt kindly disposed
toward him. But his systematic nature proved his downfall.
It '..a..s. almost a mania "'\'ith him. He reached his office. early
in the morning and spent an hour arranging his desk. An-other
half hOllr was spent in reading his mail. Three morn-ings
in the ·week he arrived at the oilicewith a new idea for
sy~ternatizing his affairs. The ideas were an good--:for in-stance,
he spent three hours indexing a set of books in a
W<:IY that would simplify his orders and their description-if
he ever received any. At the end of ;two months he was
asked to hand in his resignation.
"\Ve are sorry to let, you out," 'said the head of the firm,
"hut the husiness you have brought in does not pay your
salary."
Arrangillg papers and dusting desks are not paid for at ;.~
high rate in this busy world. Besides, an employe has IllJ
right to'take the time he should devote to soliciting to book-keeping
or anything else in order to evolve and put into exe-cution
any idea he may have for simplifying his work. Let
him take the time at home or during his noon hour. Other
important matters stand ready for attentioll,.and a good ide",
is worth less at the ·wrong time than a poor idea at the right
time_
"Go to ---
graph code.
at once," reads a line from a private tele-
17
MORE FLOOR SPACE. LARGER LINES. III SNAPPIER STUFF .
."WE HAVE MOVE.D TO
1411MICHIGAN AVE.
CHICAGO
FIFTH
FLOOR
FRONT
The Strongest Exhibit of CHEAP. MEDIUM and
GOOD Case Goods in All the Woods.
Amon/;(onr order ~etters for Jan .• 1908, will be TUPELO MHG. dressers and
chiffoniers, $12 do;:n to $6, great stuff. A superior line of Imt. Quartered Oak
Dressers, Chiffoniers and Suites made on solid oak---the kind we can guarantee.
We distribute the output of the Capital Furniture Mfg. Co.'s Quartered Oak
Porch Furniture. Get your orders in early.
NO. 5675A
The Ford &. Johnson Co.
GO-CARTS AND BABY CARRIAGES
Ford-Johnson Collapsible is the
easiest to fold. the strongest and
best looking cart on the market.
Our complete line of samples
will be displayed in· Ford-John-son
Bldg., 134-3-47 Wabash
Ave., including a special display
of Hotel and Dining Roo m
furniture.
All {ttrniture dealers are cordially
invited to visit our building.
IT IS DIFFERENT !
NOTE THE CONSTRUCTION OF THIS DRESSER
The
Ladies'
Ideal
Dresser
The
Ladies'
Ideal
Dresser
Our Line will be <Inaale in One of Many
Good Features
Manufacturers'
Exhibition
Building
Grand Rapids Small Top Drawers
in Dressers, Chiffoniers. Em~
pres; Dressers. Princess Dress-ers
and Washstands in Sev-enty_
Five Dillerent Patterns
and Wood,.
during the monlh of
JANUARY, 1908
ROLL TOP BEDS, NAPOLEON BEDS,
200 Patterns DRESSERS and CHIFFONIERS
EMPIRE FURNITURE COMPANY
JAMESTOWN, NEW YORK
- - - -- -- ----
19
I--- -
The Manistee Mfg. Company
MANISTEE, MICHIGAN
The Crisis is over,
Forget It, Wake Up,
Place your orders with the Manistee Mfg. Co .• and
continue to make money.
See our new line shown at
1319 Michigan Ave., Chicago, 6th Floor
OUR NEW CATALOGUE W1LL BE
READY JANUARY ht. ASK FOR ONE.
ManufaCturers of
Sideboards,
Buffets,
Chiffoniers,
Bachelors ' Wardrobes
and
Odd Dressers
20 -~MI9]-IIG7}N
Nat in Stock.
Being out of goods wanted by customers is one of the
very best ways for a retailer to encourage the conSumers of
his territory to send their orders to a mail order house. Few
retailers appear to realize the fact that ellery time they fail
to have an article in stock that is called for they make it easy
for the customer to send away for a nice hatch of goods, to
include that article. If only that particular. article was or-dered
it would not be so bad, but it is only the nucleus, for it
appears that whenever anyone sends a"way for anything they
also order "everything needed, because the freight or express
will be but little more for a good sized order than for the
single article. Then, for some feason, a person who will
talk to the Jocal merchant for frve minutes trying to get three-for-
a-quarter price all some article which retails for ten cents
straight, and then buy one and walk out without buying an-other
single thing, will feel backward about sending a small
order to a big mail order house. Possibly they feel that so
large a house is deserving of the largest order they can send,
or possibly thQYfear a small order will get lost entirely in so
big an establishment. At any rate, the fact that some little
thing cannot be purchased at home is usually made the ex~
cuse for fi.xing up a big order to send away for~
It VE'xy often happens that their order is held up for sev-eral
days by the mail order house, on account of being out of
something wanted, and in many cases something is substi-tuted
and the order filled, or the order is filled out short and
a due bill sent along, with the information that the particular
article wanted WflS out of stock, but the average consumer
does not seem to care for thcse little failures on the part of
the mail order house to show up with the goods half as much
as they do if their local dealer happens not to have something
t:h.ey may call for. The retailer must never lose sight of the
necessity of the possibility of a big order going away from
home on account of his lack of stock, and one of the best
ways to keep from numing short 011 regular stock is to keep
a want book, in which a memorandum is made every time
anything is found to be running low, and then orders ~ade up
from the want book and promptly sent in, either through the
traveling man or mail. Donat wait too long for a traveler.
It takes but a moment to write out an order and Uncle Sam
will (',arry it to the wholesale house without delay for two
ce,nts and that t"v'o~cent investment way keep a good big bill
of goods from being ordered away from home by some cus~
tamers.
In case the dealer happens to be caught out, hc can
always be stlr~ to tell the inquirer exactly when the goods
should he in stock again, whether already ordered or not, and
and then be sure to order so he can make his word good. In
case a call is made for goods not regularly ~arrjed, reference
can he made to the catalog of the jobber or manufacturer, a
priec made on the artiCle wanted, and the order ta.ken wifl
the understanding that it is to be shippcd with your next rC".f~
ular order from that house, in case there is no particular hur-ry,
or if there is a rush, it can be sent by either freight or
express at the expense of the purchaser. It may take a
good deal. of time to look up some little thing, but rem embe·
th.e ordenng of that little thing from a mail order house
means the ordering of other goods as well. "We will order
anything for you, if not already in stock," is a good motto to
put on your wall and live up to.-Hardware Reporter.
Retailer Has the Power.
~ northwestern exchange, in speaking of the injustice done
retaIl merc'h.ants, through magazine editorials as regards so-called
substitution, on the part of merchants, says:
Experience has shown that many of. the best advertised
lines of goods do not allow' a reasonable profit to the mer-chant
and the latter will therefore, if he has any independence
at all, handle some other equally meritorious artiCle, the man-ufacturers
of wh~ch are mort considerate of a distributor's
profit.
Some manufacturers seem to care nothing ·whatever for
the retailer or whether he makes a profit on their goods or
not. Their idea seems to be to create a demand for their
goods by appea.ling direct to thc consumer, in the belief that
the retailer will have to furnish the goods whether he makes
a proflt or not.
The day is coming, however, when some consideration
must he shown to the retailer, the man whQ literally "de-livers
the goods." The retailer is awakening to a realiza-tion
of the fact that he holds the trump hand jf he will mus-ter
sufficient intelligence and energy to play it. He wants,
and has a right to demand, a reasonable margin of profit to
cover his expense of doing busincss and capital invested on
every item of merchandise which he handles, and he is going
to have it or know the reason why The consumer uses ail
article and gets into the habit of specifying the name or brand
entirely from habit, and the retailer mechanically hands it out,
when a word of suggestion from him would cause the cu~-
to mer to try something else. All the advertising in the
world won't get the goods to the consumer unless'the retailer
is satisfied. provided he is intelligent enough to be worthy of
the business in which he is engaged: The rights of the re-tailer
must be considered, and the wise manufacturer is
aware of the changed conditions that are coming, and is see-i~
g to it that the legitimate retailer is protected in handling
Jus goods, and is taking pains to assure him that no one who
cuts the price will be po;;rmitted to handle the goods. This is
simply justice. Tl:e retailer has to work Ihard enough with-out
being compelled to handle anybody's gOOdS without a
profit, and is entitled to amplc assuraticc that he will be pro-tected
in building up trade on the goods.
A lhTc association in any town can handle this question
easily, and the truth of this statement is beil1g demonstrated
in different places throughoJ1t the country.
There is no violation of any moral principle in this· view
of .the matter, e-.;,Tcnthough it is a rude shock to the dimin-ishing
number of selfish manufacturers who have gone on the
theory that they. could keep the COllSllmer asking for their
goods and the retailers .v..ould have to humbly submit. A
bri~ht retailer can stimulate Of" curtail the demand for any
artlde hc handles, and it has been proven beyond question
that the retailers of a town, actillgin concert, CflJl practically
stop the sale of an artic1~ of long established use, in the face
of a l~rg-e display advertisement in the daily paper.-Ex.
STAR CASTER CUP CO.
NOATH UNiON STFlE£T, GRANO RotPIDS. MICH.
(PATENT APPLIED FOR.)
b We have adopted celluloid as.a b.ase for our Caster Cups, making the
est ~up on the market. CellulOldlS a gr«~at improvement over bases
made of other material. When it is necess8.I)T to move aplece supported
by cups with celluloid bases it can be done WIth ease as the bases are per
fectly smooth. Celluloid does not sweat. and by tbe use of these CllP~
tabl~s are neV~T !1'larred. These cups are finished In GoldeR Oak and
Whlte Mapl~, fiOlshed light. If you wW try a flample orr1er of thefle
gooa8 you W/.ll de8ire to nandlelkem in quantum,
PRICES: S~ze 2}[ !nche-s $5.50 par hundred.
Sue 27,i"Incb~." 4.50 per hundred.
f. o. b, GMnd llapids. TRY.A SAMPLE OR])ER.
7I R T I. 'j' 7T/"i ~~.
2 ?tfS· ~-- 21
CHICAGO
MANUFACTURERS' EXHIBITION
BUILDING COMPANY
13th Season
Commencing January 2, 1908
13th Season
Commencing January 2,1908
The Original Building----1319 Michigan Avenue-Admission tt) Dealers Only.
PARTIAl. LIST OF EXHIIHTORS
Allegan )linor Plate Cu., Allegan, Mich.
Alwin :.ufg. Co., :mkhal't, Ind.
American Chair Co., 8eynlOur, Ind.
American FOl'w8rdlng Co., Chicago, III.
r\merlcan .Metalware Co., Chi(~ugo,Ill.
Baines.l\Io;;icl' Co., Allegan, 1"rtch.
Banta .<"urnilnre Cu., Goshen, Ind.
BHlow·I.upfel' Co., COIUlllbus, O.
Bissell t'arpet SWCCl)cl'Co" Grand Rapids,
'Heh,
Blanchard-Hamilton ]:,'urnH!lr~ Cu., Shelhy-
,:ille, Ind.
Brllmhy Chair Co., .lIarietLa, Ga.
TIle llucke~'e ChiliI' Co,! Thlxenna, O.
Bllrkhllrrlt Furn. Cu" The, Dll;\·tIlD, O.
(:ad", Cabinet Co., J,aming, l\Iich.
CarlinllC. Cabinet t'o., Detruit, :i'lIi(~h.
Campbell, C. II., rut'nitut'e Co., Shelbyville,
Ind.
Campbell, Smith & Ritchie, LeballoB, Ind.
ellpital Ballan Co., Indianapolis, Ind.
Cates C:hail:'Co., Thomasdlle, N. C.
Central Redding Co. of I1linoil;, Chicago, Ill.
(;hkago nilltributing Co., Chicago, IiI.
ehicago Laml) & Beflectur Co., Chif'ago, Ill.
Conl'eY & lJil'{'l;r Table Co., Shelbyville, Inti..
Conrey-Davh; .lUg. Co., Sh('lb~'\'Ille, Ind.
Continenlal }o'urn. Co., High l'oint, N. C.
Co·Op{,l'ati"e Furn. ('0., Rockford, Dl.
Corle)', (,eurge ,"V., Atlanta, GII.
Coye ."Fum. Co., Steven", Point, 'ViM.
Cramer "'urn. Co., St. I.Ollis, JUo.
Crowell :Furn, Co" Lexington, N. C.
Da\-'is, lI11rwkh & Steinman, Chicago, Ill.
Delaware ('hair Co., Delaware, O.
Dlltinglll\lll l\l!g, C~)" Sheboygan, \Vis.
lli:xie "'urn. Cf)., Lexington, ~. C,
nuno, John A" t~o" Gardner, :\lllSIi!.
Eckhoff FUrn, Co" St. Louis, 1\10.
Elk Furn. Co., l.exinJl;loo, N. C.
Emmerich, Cllas., & ea., Chicago, Ill.
Emridl .1'urn. eo., Indianapolis, Ind.
"'alcoo .l\1fg. Co., Big Rapids, Mich.
1"ull Creek l\lfg. CII., ::\lollresville, Ind.
:Fanller l\1fg. Co., Cle\--eland, O.
J<'aucett l\1fg. Co.•
J<'enske Hr'll!!" Chicflgo, Ill.
Ferguson Btfls, ilUg. Co., Hoboken, N, J.
:Fisher, ChWl. A., ('0., I.incoln, III.
Fullfer BC(Js. JIfg. Co., Sf. Louis, ~I()., and
IJtica, N. Y.
lo"lIUer- '''lll'ren Co., The. Jlilwaukcc, n'is.
VlIltOIl :JUg. Co" Chicago, III.
Freedman BrOil. & Cfl., ChieH~o. Ill.
.Fremont Furn. CIt., J<'remont, 0,
Glohe Hf)me 1"urll. Co., High !'olnt, 1i. f:.
Gulden "'urn. Co., Jamestown, N, Y.
Goshen Novelty & BI'usb Co., Gtlshen, Iud.
lIeroy Glass Cn., Chicago, 111.
lIerzfll; Art J<'urn. Co., Sllghlaw. ::\llch.
Rudell Furn. Co.• Shclb:rviUc, Ind.
IIolhlh: nros., (,hlcago, JlL
Hlunphrey Booli Case Co., nctroit, ~Ilch.
Ideal Register & l\letaUic "'urn. Co., Detroit,
l1ich.
Indiana Brass &;, Iron Bcd Co.• Indianapolis,
Ind.
Indianapolis Chair 8.; Furn. Co., Indtanap.olis,
Iud,
,flu'olly Furn. Co" Yorli, Pa.
Jamestown Chllir Co., Jamei>town, N. Y.
Johnson, A. J., & Sons Ful'1l. Co" Chicago,
Ill.
KalflnHIZflll Sled Co., Kalamazoo, l1i('h.
Kell('J', J. A., &1 Bros .• Clinton, Ia.
KelleY-Sorem;on Furn, Co., elinton, la ..
l{enmi(z, T'ICO., 1."urn. C"., Green Hal', WiS'.
Keystone Fridion Hinge Co.,
Kiuney-Rodier Co., Chicago, lit.
Knoxville Table & Chair Co., Knoxville,
Tenn.
I.,amh, Geo. L., Nllpanllee, Ind.
I.angslow-Fowl(~r (:0., Ro('hester, N. Y.
Lund1ly, JOl'>f'llIlI" Sf. I.ouis, 110.
J.an(la)· Steel Range Co., St. :r.OUIS,JIo.
Level Vnm. Co., Jamestllwn. 1'\". y.
l.lIster Chemif~al Co., Chicago, Ill,
Jlanistee Mfg, Co" ~Ianhlee. l\-lif~h.
JIarietta Chair Co., l\Iarietta, Ga.
illayhew l\-lfg, Co., l\Ulwaukee, \l'h.
JI(~nouga,II, G. P., &;, Son, Indillnapolhl, Ind.
JIeehunics "urn. Co., Rocldord. lit.
JIei~r & Pohhuan l<'urn. Co., Iill. I.uuis, Mo.
Minneapolis FUl'n. Co., .l\-linneaplIlis, l\-Iinn.
Napen-illc T.olmge Co., Napen-iIIe, Ill.
National Fon\-"lll'ding Co.. Chicago, III.
~atlonfll VUnJ. Co., Jamestown, N. Y.
:National Purn. Co. of Rockford, III.
Xational Table JUg, Co., l\-Iarielta, O.
Nutional 'Vheel CCt., Perrysburg, O.
Niall-Herin Co., .\tlantn, Gn.
Norquist., Thc A. C. Co., Jamestown, N. Y.
North 1St.Paul Ta.hle Co., llinnCllpu)is, n-Jinn.
Oakland Mfg. Co., "\-\'inst.on-Slllem, N. C,
Oberbeck Bros. .UC~. (~o., Grand Rapids,
\"is.
Onken, The Oscar Co., Cincinnati, O.
Palmer, A. E.• Fnrn. 'Mfg. Co., Adrian, Mich.
Palmer l\-[fg, Co., Detruit, Mich.
Pi'llneer .l\-Ifg. Co., ])etroit, Mich.
l'Umpton, }L'. T., &1 Co., Chicago, Dl.
.'osselill!' BrOI!l.Furn. l\olfg.Co" Detroit, Mieh.
!'raU l\[fg, Co" Coldwater, Mich.
I"reston &;, Khouri, New Y'llrk.
I'ullman Couch Co., The, Chicago, Ill.
Queen Chair Co., Thomas\'tlle, 1'0. C.
Ramsey-Aiton l\1fg. Co., Portland, l\-Itcb.
Ranney Refrigerator Co" Chicago, Ill.
:kilttan l\1fg. Co., New Ha"'en, Conn.
IUehmond, Ind., Mfg. Co., Richmond, Ind.
lUshel, J. K., Fnm. Co., '''Uliamspol"t, Pa.
R{lcktord Standard Furn. Co., Roekford, Ill.
~()ckford Fum. Co., Rockford, ill.
Rome lUetaJlic Hed Co., Rome, N. V.
R'llot Furn. Co., Shelby\'flle, Ind.
ROJ'al .l\-lantel &1 Furn. Co., Rockford, IlL
SallitarJ-' Feat.her Co., Chicago, III.
Schneider (I;, Allman, Chicago, Ill.
Schram Bros., Chicago, ill.
8chultz &. Hirsch, Chicago, Ill.
Sextro l\Ifg. Co., Cincinnati, O.
Sheboygan COll(:hCo., Sheboygan, \"is.
8helhydlle '''ardrobe Co., Shclby\'tlIe, Ind.
Shreve Chait' Co., Union City, Pu.
81dway l\lercantileCo., Elkhart, Ind.'
Sikes Consillidated Chair Co., Buffalll, K. Y,
Skandia J!·urn. Co" Rockford, IiI.
i'lIJencer &1 Hames Co., The, Benton Harbor,
l\1icb,
SI)iegel Furn. Co., Shelbyville, Ind.
~ta·nd!lrd Chair Co" Thomasville, N. C,
8tltndal'd Chair Co., Evansville, Ind.
Standard Chait' Co" Uniou City, Pa.
~tar l<'urn. Co., Zeeland, :Mich.
Stearns &1 FOl'Iter Co., The, Cincinnati, O.
Stickley &;, Brundt Chair Co., The, Bingham_
ton, N. Y.
Stomps-Burkhardt Co" The, Dayton, O.
Streit, The C. ~'., Mfg. Co., Cincinnati, O.
Sturkin-Nel80n Cabinet Co., Logansport, Ind.
Thayer, H. N., Co., Erie, Pa.
Thomasville ::E'urn, Co., 1'homasville, N. C.
Thompson Chair Co., Thomasville, N. C.
l:nion Fnm. Co., Jamesto\Vll, N. Y,
Verity- Cal!lwell Table Co" Portland, 'MIch.
\\'ashington l\-1fg.Co., Wa.shington C. n., o.
\\-'estern Pidure Frame Co., Chif:ago, DI,
\Vestern Hardware & l\-Ifg. Co., j)Illwaukee.
Wis.
'Widman, J. C., & Co., Detroit, :Mleh.
\l'iI.cousin Chair Co., Port Washington, Wis.
lVillcODSinF1JnJ. &; . .l\lfg. Co., Keithville, Will;.
\l'oIf &1 Kraemer Furn. Co., St. Louis, Dolo.
Wolverine Mfg. Co., Detroit, Mich.
Yeager Ful'Jl. Co., The, Allentown, Pa.
MANUFACTURERS' EXHIBITION BUILDING CO., 1319 Michigan Ave., Chicago
22
As the year draws to a close the manufacturers are clear-ing
their order books and preparing samples for exhibition
in the various markets. There will be a great many new
patterns from all tho~e who show, and they will be above the
average.
The Posselius Brothers Furniture Manufacturing Company
will show the largest and most attractive line of the famous
Victors-pedestal and other extension tables-at 1319Michi-gan
avenue,Chicago, in January that they have ever put on
the market. This is one of the greatest lines of extension
tables made in this country-nothing poor and cheap, and
nothing so high in price as to place them out of the reach of
the furniture merchant in the small towns as well as the large
cities.
The Safety Folding Bed Company will show at 1319 Michi-gan
avenue, Chicago, fifteen patterns of metal folding beds,
in charge of Thomas Fitzpatrick and E. ]. Buckley. The
year 1907 has been the best year in the history of the com-pany.
The Palmer and Pioneer Manufacturing Company will
make their usual joint exhibit of parlor and library tables and
pedestals and reed and rattan rockers, baby carriages and go-carts
at 1319 Michigan avenue, Chicago. These lines will
be finer than ever.
'l C. \Vidman & Co. will make a fine exhibit of hall fur-niture,
china closets and buffets along with the lines of the
Wolverine Manufacturing ompany and Cadillac Cabinet Com-pany,
at 1319 Michigan avenue, Chicago, and in the New York
Furniture Exchange.
The ~1utphy Chalr Company are having a satisfactory
trade.
The Detroit Folding Cart Company will.soon place a col-lapsible
folding go-cart on the market which they claim will
be a wonder.
George ]. Reindel & Brother, who have been in the retail
furniture business at 178-80 Woodward avenue several years,
are advertising a great removal sale, preparatory to .moving
into their elegant new six-story building, Nos. 187 to 191 Gris-wold
street. Mr. Reindel said he did not want to move a
single piece to the ne.v store, and consequently a lot of peo-ple
in Detroit are going to buy Christmas presents at prices
that will make their bolidays more joyous than ever.
The Bosley Furniture Company, Michigan avenue and
Third street (formerly Barker's) report a good retail trade.
A
Murphy Chair Co.
MANUFACTURERS DETROIT, MICH.
COMPLETE LINE
71R T 1.:5'A.l"J
e 3m.
A visit to several department and other stores found them
crowded with customers. Detroit has been growing so fast
during the past five' or six years that many of the stores have
had to enlarge, and this holds good with the furniture stores
as much as any other line.
Use of Mercury on Mirrors.
Pure mercury will not adhere to glass, and this pt:'operty
renders it particularly useful in the manufacture of scientific
instruments. Its regular expansion by heat is made uSe of in
constructing thermometers; while its high specific gravity,
which enables a column of mercury about thirty inches in
height to balance a column of air of equaJ sectional area, ren-ders
it especially well adapted for barometers.
One of the principal uses of mercury is in the silvering of
glass for mirrors. W'hile, as stated, pure mercury will not
adhere to glass, it has the property of uniting with or dis-solving
other metals, forming compounds known as amalgams,
which adhere very strongly to clean polished glass. In the
manufacture of mirrors, an amalgam of mercury and tin is
used. A sheet of tin foil of the size of the glass is laid upon
a perfectly level table, so that its edge may carry before it the
superfluous mercury and the impurities upon its surface.
Heavy weights are then placed upon the glass to squeeze out
the excess mercury, and after several days the amalgam is
found to have adhered firmly to it. The process is one re-quiring
much skill, and the workmen are liable to suffer from
the poisonous action of the mercury vapor.
Pioneer
Manufacturinl!
Company
DETItOIT. MIen.
Reed Furniture
Baby Carriages
Go-Carts
Full hDe SLOWD OD
second floor. 1 3 19
Michigan A,.e., CLi.
<:alilO, In Jauuary.
Palmer Mfg. Co. DETROIT,
MICH.
MANUFACfURERS OF WOOD AND IRON FRAME
Wire Mattresses
SPRING BEDS, COTS AND CRIBS.
ALSO
PARLOR AND UBRARY TABLES.
Write for mw.trated Circular.'
] WE'VE GOT THE GOODS. I'
- - -- -----------------
23
NO-KUM-LOOSE
FASTENER
IS the only device that makes it absolutely impossible for the Knob, Pull
or Toilet Screw to get loose or come off. As they cost the manufacturer
absolutely nothing at all, no manufacturer can afford to trim his furniture
without using these fasteners. Manufactured under the Tower Patents
only by the
;0'
1 GRAND RAPIDS BRASS CO.
L _
GRAND RAPIDS. MICUlGI\N
Robbins Tabl6 60.
Owosso. MIGhillaU
No. 318. AMERICAN OAK.
44g48 IN. TOP. AMER[CANBASE.
7 IN. PlLLA.R.
GED. SPRATT
&, Co.
Manufacturers of Ch.airs
and Rockers. A complete
linr:'l of Oak Diners with
quarter sawed veneer backs
and seats. A large line of
Elm Diners, medium prie.ed.
A select line of Ladies'
Rockers. Bent and high
arm Rockers with solid
&ea~, veneer roll seats, cob-blerseats
and up-holstered
leatller
complete. High
Chairs and
Children's
Rockers.
Tau will get
in on tIll!ground
jioor when )'''u
huy from us.
SHEBOYGAN, WIS.
No. 542
Oak, SOlidSeat,
Price,
$17 ~:~.
No,540%
Same as No. 542
l;tn I y Quarteted
Oak, Veneer
Seat,
$18 ~:;.
No. 542
24
FURNISHING' "THE JUNGLE."
Of Course. Birdie Admitted That She Knew Just What Ought
to Go Into Jt.
Hubbie called the little room opening off ,the end of the
pOTch on the south side "the library," but Birdie called it
·'the Jungle," and whatever the wife says in furnishing a
house is cor.ect, whether it is or not. A,1yway, "library" Or
"jungle,'" time came when fnrnitllre must be bought for it.
Hubbie had dreamed pleasant dreams cOncerning this
room, There shQuld be an open grate, and a Ie_ather couch,
and leather chairs of size, and pjpes with long stems on the
walls, and decanters on the manteL Of course, the contents
of the decanters should be quite harmless, but they should be
placed there just to complete the "atmosphere" of the room.
And the tobacco jars should hold only the very choicest
brands, and the cigars should be above reproach.
It would be such a dear little place to lounge in, after a
hard day's work at the office, and friends might eome in and
have a pipe of the best, and a glass of something hot, and
life would be worth living!
They talked much of the things that should go into the
room, these two who were going to show their married
friends how to operate a home on modern lines. Birdie
went to the reference. room of the city library and read up
on furniture, ani! Hubbie inspected all the "jungles" he knew,
asking questions abollt the things he saw there.
And so, one stormy night, when they couldn't go to a the-atre
or lecture, or any place, Hubbie and Birdie sat down in
two dining room chairs in the center of the furnitureless
room and planned. A few weeks 'before one chair would
have been quite a plenty for hoth of them, but, then, people
forget their childisn preference-::; as tbe world grows older!
"We'll put the big leather couch right over there, opposite
the grate," sugge::;ted Hubbie, "where one can lie and watch
the flames roaring up the chimney. It ought to be real
lea:ther, of course, and the frame should be old oak."
"That will be too cute for anything!" exclaimed Bird~e.
"Be sure and order old oak, dear. Do you know that oak
trees live a thousand years, and grow most two hundred feet
high, and eight feet thick? And to think that there isn't a
single oak tree in the Indian peninSUla, or Australia, or Soutb
America or South Africa! I've been reading a lot about oak,
dear. Anu when you get it in here I'll make a lot of tidies
to put on it, and you must be very careful and not wrinkle or
soil tllem, dear. I'm going to make them, everyone, with
my own hands! And I'll make some of those shiny silk
pillows to go at the top and bottom, only you mustn't get
your head or your feet on them. You won't, will you?"
Huhbie began to look worried. Shiny silk pillows and
hand-work tidies in his own "jungle," where everything was
to be happy~go-lttckyl Perhaps the pillDws would carry
portraits of green tig'crs in blue copses, and they might even
present such little matters of sentiment ~)s he had long
read in his Sunday school books! Not for your Dude Dud-ley!
"That will be very nice," the deceitful lUan declal-ed,"and
I'll take good care of the "things. Just the minute I come
into the room I'll lay them a-w<Jyin the closet, wherc they
won't get soiled or wrinkled! You see, dear--'-'
"\;Vhy, the very idea!" scolded Birdie. "They :Lre not to
be taken from the couch for one minute, if you please, sir! I
don't know· what sort of a looking place you'd have here if
it wasn't for me."
Hubbie put off the evil hour until the tidies and silk pil-lows
should be in evidence. Perhaps, after all, Birdie might
change her mind.
"And the next thing," suggested Hubbie, "is the library
table. That ought to be massive and of oak Don't you
think so, sweetheart?"
"\Vhy, you don't want everything of oak, do you?" asked
Birdie, sweetly. "I had been planning for a mahogany
table. It would make such a lovely contrast! I think a lot
of mah6gany. They have to get it away off in the West
Indies, and Cuba, and St. Domingo, and Campeachy bay.
Do you think yotl could get a table made out of mahogany
from Campeachy bay? Isn't that a lovely name, dear? It
would sound quite distinguished when I explained to my
friends. Then they would ask about Campeachy bay, and I
(".Ollld tell them a lot I've read up in the library."
"I htld decided to have all the furnishings of oak," said
Hubbie. "You observe that the woodwork is of oak.
\Vouldn't it look rather-rat,her-mixed, you know-to put
in a mahogany t<\ble and an oak touch?"
"Pm just in love with mahogany," persisted Birdie, with
a little pout, ..d..lich make her prettier than eve-r, "and I'vt.-
set my heart on a mahogany table! There'll be little
Grand Rapids Caster Cup Co.
2 Parkwood Ilve., Grand Rapld_, Mich.
We are now puttill8' on tbe best Caster Cups with co:rk bases evt'f
offeree to the trade. Tnese are finished in Golden Oak aDd White Maple
in a light finish. These goods are admirable for polished floorsand furn-iture
r~ts. They WUlllot sweat or mar. '.
PRiCES:
Size 2U inches...• , .$4.00 per hundred
~ize2X inches" .... 5.00 per hundred
Tt'y a sample OriUr. F. O.E. G'rand RapicU.
•
spiral twists in the top of it. And I'm going
to make doilies for the table, and the loveliest
corner pieces, <lnd you may ha ve some of my Japanese vases
to put in the center. I've got some fuzzy little mats to se,
them on. But you"ll have to be careful and not get them
mussed up, you know. I've read that some of the trees tl1(:/
make mahogany tables out of cost as much as $5,000 .. and have
to be dragged out of the forests by little black men who don't
wear any'clothes to speak of."
Hubbie smiled a discouraged sort of smile, and wondered
what sort of a jungle he was to have, and what his friends
would say when they found it fitted up like an apartment
~acred to pink teas and the gossip of new hats ~ But there
\Vas Birdie, with her brown bair, and her dancing blue eyes,
and the color coming and going in her smooth cheeks, and
what could the poor man say:
"And there arc the chairs," he said, presently. "We must
have real leather chairs, big ones, large enough for two,
sweetheart, with great square, massive frames, like they used
to have in the old baronial castles. I'll select the chairs to
match the couch."
"Oh, but you don't want oak chairs," complained Birdie.
"I've been reading up on walnut, and we must have some of
that in here. It's a .most interesting wood, dear. Do you
know that there are thirty kinds of walnut, and that it is
almost worshiped in Persia and Himalaya? It was cultivat-ed
by the Romans under Tiberius, 'long before the birth of
I, ~M']9ifHIG7J-N , 7I R'T' I.s' ..7I~
9 77:. 25
HORN BROS. MFG. CO. 281 10291 W. SuperiorSI.
CHICAGO, _ ILL
BEDROOM FURNITURE OUR SPECIALTY
Goodll dillplayed at the Manufa.eturerll' Furniture Exchange. Wabuh and.
14th St. and with Hall & Kn8.P.p, 187 Michigan Ave" Chicago,lll.
DRESSER No. 629 -Gal.den (Q)arte~ Oak. $18.50; Genuine Mahogany, Veneered.
$19.50; Birdseye Maple, $19.50; Genuine Tuna Mahogany, $19.60.
CHIFFONIER No. 60-Golden Oak, $19; Genuine MahOll'any Veneered. $20; Birds_
eye Maple, $20; Genuine T IIna MaholfllllY. $20.
DRESSING TABLE No. IS-Golden Oak. $13: Genuine MMOlfl\l:lY, Veneered,
$13.50: Birdseye Maple, $13.50: Genuine Tuna MaMgany, $13.50.
Christ, and they lHade sugar and ·wine out of the sap? Do
you think you couLd get some of th:lt old Rornall walnut
wood?"
"But \ve don't want oak and mahogallY and walnut '111
mixed up here, do ""ve, sweetheart," said Hl1bbie, about rcady
to faU off his chair. ''I'll get a little table of this old Roman
walnut, and you can place 1t in the bay ,\'illdow, 'where you
call see it every minute of the day!"
"~TOW, Hubbie, you know you can't afford anything of the
sort," interposed Birdie. "\Ve'll just have walnut chairs, "'lith
little fancy legs and backs that go t\visty, like-well, like al1Y~
thing! The idea of having great, coarse chairs in a little
room like thisl I've got some embroidered silks for the
backs, and I'll make blne siLk cushiollS for them, ooty you must
cover up the cushions when you sit down in them. l\lld I'll
tie purple scarfs o,'er the corners, and they will look too swell
for anything."
"Yes, dear," replied Hubbie, meekly. "I thillk they would
look too swell for anything, with purple scarfs tied over the
corncrs. If your plans materialize" you'tl have a room bere
that \..-ill be the talk of the to\'\'n!"
Birdic looked side\vise at Hubbie, but his face was grave,
though sad, and she went on, cheerfully as he grew more ~nd
more depressed.
"And I'll put drapes 011 that mantel, and a couple of stat-uettes,
and some trinkets papa picked up in Chillatown, Sall
Francisco. Have you fe,ally got to have a tohacco jar and
pipes up there? Couldn't you pack them off in a closet some-where.
No? 'Vell, then, you get a gilt jar, and I'll put
some Omvers in it every time you're going to use the room.
t can get ClLlitea lot of flowers from my window garden, you
know. That will he bc:tter than having smelly tobacco in
it, won't it, dear? And 1'11 get some gilt-and-blue cord and
wind the pipe stems, and maybe I'll haud-paint some of
theln."
"That'll be hue!" gwaned Hubbie.
"X ow," continued Birdie, entering into the enthusiasm of
the thing, "YOU must have a maple writing desk, with blue in-side
the doors. You see ho"\' nicely I've got it all planned
fa; you~ And you can put your decnnters inside, and I'll
paint the corks and fill th.em with pcrfum.cry. I think maple
is just the loveliest wood! I read about it at the library!
There are sixty kind of maple trees, and they make sugar and
pancake syrup out of them. And there are little-little-un-du1ations
in the fiber, and they look too cute to talk abol1t."
"You haven't got any pine things in yet,"observed Hubbie,
turning his face away that she might not see the desperation
in his eyes. "Don't yOll want some pine things t'
"\Vhy, yes," replied Birdie, innocently "You won't want
to go to the expense of keeping a lire in the grate, you know,
dear, ,,,,,hen there will be a fire where I am, and so I'll get
son"',e pille branchcs and put in there, Don't you thiuk that
will be nice?"
Hubbie yawned, and said that would be the best ever, and
went back to the sitting room alld read his newspaper all
evening, much to Birdie's disgust.
And in about a week Hubbie sent Birdie og to visit ber
sister. Then he boiled eggs in the coffee pot On the back
of the coat stove, and mixed it with the cat about the con-sumption
of milk, and bought heavy oak furnitu~·e for the
jungle and f-Jlled the tobacco jars and the decanters, and had
his friends in to admire the new grate, and they smoked all
Over the house, and high jinks ruled!
ALFRED B. TOZER.
Ii BERRY BROTHERS'
II Rubbing and Polishing Varnishes
II
II
II
II
II
MUST BE USED IN FURNITURE WORK TO BE APPRECIATED
THEY SETTLE THE VARNISH QUESTION WHEREVER TRIED
WRITE FOR INFORMATION,
FINISHED WOOD SAMPLES, AND LITERATURE.
BERRY BROTHERS,l'MITED
VARNISH MANUFACTURERS
DETROIT
New York
262 PearlS!.
BO$ton
520 Atlantic Ave.
Philadelphia
26-28 No. 4th St.
Baltimore
29 S. HanOVd St.
Chicago
48-50 Lake St.
Cincinnati
420 Main St.
St. Loui&
112 So.4th St.
San Fl'anel.c:D
668 Howard St.
THIS IS THE CAN
AND LABEL
CA~"DIAN FACTORY, WALKERVILLE ONTARIO
26 -"',,-MIC.H:' IG7 ANi
Proper Display Causes Increased Sales.
The proper display of furniture bears a much doser rela-tion
to increased sales than many dealers imagine. Like the
second finger, it adds to your reach.
The window show, with its haphazard assortment, or its
well ordered effect; the impression on entering the store,
whether negative or pleasing; and the interior arrangement,
commonplace or artistic, all have their bearing on the cus-tomer's
purse strings, A great many peopLe, Wll0 never can
imagine effects until they see them in the store, or a neigh-bor's
house, need stimulation. They are what might he
called the susceptible public, and tempted to the proper pitch
they become buyers. Still another class are continually in
search of things and ideas new. Although they themselves
may not be large purchasers, they are ever ready to discuss
with their friends ,;vhatever of note or newness m furniture
attracts their attention. Under tneir skillful manipulation
the soap box and a d:..eap framed mirror become a toilet table
for the guest room, and the sugar barrel finds itself in later
life a cradle or chintz' covered arm chair. You may think
such people are of little advantag~ to you, but they stir up
among their friends, who have no sugar barrels, or having
soap boxes, lack the muslin faculty, the desire to improve
their own furniture surroundings.
Keep them stirring. Interest them and make them your
verbal advertisers. Make your windows and your interiors
suggestions. If you have not the knack employ some one
who has. The difference between you and the successful
dealer may be that he does, and you do not, appreciate its
import<111ce. For instance: In your carpet department, the
stock runs largely to quiet shades of greens, reds, tans, and
blues, rather than to the high colored effects. In your crock-ery
corner the same thing applies, and lots of people buy blue.
You may have some Antwerp and weathered oak furniture.
In fitting up a dining room window, then, use this finish and
in such a way as to suggest some of its advantages.
First provide the proper background, either in wall paper
hangings or by means of, tinted screens. Any of these, plain
blue, tan, blue two-thirds and tan, or dark yellOW, upper third
with a plate rail divider, cream white, with Antwerp wood
work and plate rail. Hardwood floor or rug to harmonize.
Buffet or sideboard. the latter if severe mission style, the
former if not. Chjna closet, round or square table, accord-ing
to larger pieces, and a set of chairs to match. Fill the
china closet with blue dishes. On the table place a candel-abra
at flower centerpiece. On the buffet a piece or two of
silver, or stein and candlestick. Have a display card reading,
"Antwerp Oak," with an old Dutch windmill in the corner
done in blue on white paper, and a note that prices are no
higher than golden oak. Pull up your window shades and
the display will suggest to the majority of ladies who see. it
that here is a style and finish of furniture which gets away
from the golden oak, costs no more than oak, and less than
mahogany, shows off to great advantage with blue crockery in
particular, has little or no carving to dust and makes it pos-sible
to furnish a dining room different from the ordinary,
with a new combination of color.
If yOUl" stock tuns even moderately into better grades,
painted moulding on top. For mahogany display us light
green or cream; for oak, darker green; for weathered, red,
Dlue, tan or cream; for all around use, light green with which
all furniture blends. Avoid mahogany against red, and oak
against tan, If your window room is limited show popular
priced furniture with plain figure prices, less than usual, and
vary with matched up fine show occasionally. Change your
windows once a week. If there is a shopping day in your
town, have a new window on that day. Make the bargain
hunters walk on your side of the street. Price and quick
changes will do it.
On entering the. store the customer should have an UD-
-------------------------
It is easy to remember Hard and hard to Jind anything as easy
as our Beds and Bedding.
Price $5.50.
Crib U. Sides 24" 5pindl~ 3M inchesapatt. AU casl:~
in¥s malleable iron guaranteed for 25 years against: breakage.
Finished by 3 ooats porcelain enamel, each bak.ed on.
New 88 Page Catalogue.
HARD MFG. CO. BUFFALO.
N. Y.
obstructed view, looking over such dainty furniture as your
stock affords, to higher articles on the walls. Have your
sewing tables, pedestals with plants or figures, a little gilt, or
.Vernis Martin, if you have any, a cluster of music cabinets or
ladies' desks, two back to back or three surrounding a pedes-tal
and figure, all scattered promiscuously and yet not in
bunches, but with sufficient get-about room. To take away
the fiat table top look, place here and there your best desk
and slipper chair:;. Surround posts with parlor cabinets,
music cabinets or desks. Behind this alternate your beSt
parlor tables with your best rockers and chairs. Tables or
chairs alone look too flat, or precisc, like Company A, atten-tion!
\OVhcna lady is looking at a rocker she wants to see how
it looks beside a table, rather than beside a-nother rockcr.
If you could set the rocker down in her pador you might
have it sold, but as you cannot do that, do it parlor fashion,
just as dry goods stores show in their windows fine fitting
clothes on wax ladies.
The question of space so enters into the arrangement of
stock that suggestions suitable for one store might be entirely
unfitted to another, but there are certain ways of doing cer-tain
things that may obtain in all stores, under whatever con-ditions.
A great many couch stocks are displayed in a way not only
unsatisfactory to the c:ustomcT, but destructive to the couches.
Instead of lining them up in monotonous rows, closely jam·
med together, admitting of no view other than a superficial
one, reverSe every alternate couch. Space them at least six
inches apart, more .. if possible. This enables you to show
the heads _and sides, in which customers are as much inter-ested
as the surfaces. Draw the couches out as far as your
facilities allow you, and your display is always on tap, without
its neighbor.
Parlor suites sell from a view of the seat and back and in
27
REX [::;:~]MATTRESS
CHAS. A. FISHER & CO.,
1319 Michigan Ave., Chicago.
WRITE FOR
BOOKLET
AND
PROPOSITION
Warehouses:
ST. LOUIS, MO. KANSAS CITY. MO.
PEORIA, ILL. LINCOLN, ILL.
MINNEAPOUS. MINN.
CHICAGO. ILL.
arranging them nothing more is required than a straight tinc-up,
but odd parlor chairs and davenports, particularly the bet-tcr
grades, demand a three-quarter view and should be scat-ered
space should be available in which to collect such pieces
ered space should be available in which to colee! such pieces
as a customer may desire in order to show their united effect.
Many a. sale lost, or reduced, because too much is left to
the imagination.
Odd dressers and chiffoniers, outside the cheaper grades,
instead of being sbown each by themselves, thus hiding the
sides, which customers should see, may be alternated. This
method at least ::;hows more of the chiffonier, wh-ile taking
no more space and a little separation does the rest. It can
be further improved upon by sLanting each piece from the wall
to face the light. The better class chamber furniture, other
than suites, should be shown in isolated spaces, with the <lS-sistance
of screens to heighten the effect.
The class of people ,.-..ho buy such goods can best be ill-fitle-
need by concentrating their attention on a matched outfit
well separated from diverting patterns.
This may appear a great deal of unnecessary work to some,
but it will never be known what trivial attentions might have
secured lost customers who were all the fence.
The \'cry fact of seeing a salesman pllt himself to a lot of
troubLe, on her 8.CCO\111wti,ll oTten il1fllH:nce and tilt his ,,,ray
the order he might not otherwise have gained.
In arranging articles of color, such as couches or parlor
fUrJliture. look out for proper blending. Separate a green
di.van fro111a blue reception chair by a rose arm cbair, other-wise
they will fight. In lining IIp couches as suggested, or
UNION FURNITURE CO.
ROCKFORD. ILL.
China Closets
Buffets
Bookcases
We lead in Style, Construction
and Finish. See our Catalogue.
Our line on permanent exhibi.
tion 7th Floor, New Manufact_
urers' Building, Grand Rapids.
~-
1101.'ri5ehairs, instead of placing them as they come, see that
the reds alternate with green or browns.
Ii these things don't appeal to you, as sure as you live you
should be in the hardware business, where taste is less nec-essary.
You are dealing with women.
Ii from lack of space you must double deck your tables,
double tier them and avoid marred tops by constructing, or
buying, a frame, which allows freedom at least of the under
table.
The whole aim of proper display is to please the eye, and
to do it thoroughly carry everything to a completion. In
the ,vindow the brass bed, however, elaborate, if set up, is in-complete
unt-il you fit in the bedding. Over it spread a dim-ity
or muslin coverlet with an under color of silicia, That
takes away the store look and adds to ib buying chances. In
the window also, the parlor piece, if in denim, or muslin, can
suggest a little better if you carelessly layover one side a
suitable covering. All clocks should be kept running;
lamps should occasionally show an electric lighted globe;
windows and bird's-eye maple should be clean, As far as
possible the use and advantage of every article should be
sug-gested. AJl successful stores are looking closely after
s11ch details, and in these days of easy travel, comparisons
may be made. Laxity brings in more competition.
Be a standard, and keep your competitor awake nights.
Go forth and preach good times. Kat because you want
the. husiness {It" need the money, but because good times are
here now, and can be kept here if you do your work well.
The New Banquet Table Top
as well a~OFFICE, DINING and DIRECTORS' TABLES are our Ipecialty.
STOW & DAVIS FURNITURE CO.• ~lUpid..
Write for Catalogue, Get samplesof BANQUET TABLE TOP.
28 ~MI9«HIG7}N ,
A FARM WITH EVERY FACTORY.
Genius Who Sees a Way for the Provident to Dodge the
Lumber Famine.
",,Then Danforth finally got into the private office of a
Grand Rapids furniture man, last week, he announced himself
as an inventor and a student of nature. He looked like he
needed to invent himself into a new sui,t, and a clean shirt,
and a smooth shave. He was in a state of nature, all right,
for he hadn't been washed in a week, and his hair was of
the jungle, rather than of the modern office.
"Yes, sir," he repeated, taking a chair without being asked
to, "I'm an inventor and a student of nature."
"Roosevelt expresses the opinion that nearly all students
of nature are inventors," said Seaman, with a sigh. "What
do you want?It
;;1 seck to warn yoU of approaching evil, and to point the
way to safety," was the reply. "You furniture men are asleep
on a smouldering volcano!"
"All right," said Seaman. "Don't let the othcrs know of
the fact. There are some furniture men who need warming
up. "They've got cold feet."
"But I have confidence in the good sense, the resourceful-ness,
the enterprise, the industry of the men in the business,"
continued the student of lwture.
"Also the patience, it appears." suggested the other.
"From this wlndow," continued the other, "1 can see the
site of the first furniture factory in Grand Rapids. 1 can
see the streets down which Mr, William Widdicomb passed
on his way to Milwaukee to sell the first batch of Valley City
furniture to the outside world.. I can see-"
"Perhaps you might be able to see bettcr if you stepped
outside," observed Seaman.
"I can see the furniture business gr,')\\r,ng by leap.:: and
bounds," the inventor went all, ignoring the suggestion 01 1he
fUrniture man. "I can see carving machines taking the place
of the slow hand-work. I can see sand-papering machines,
and dust removing machines, and all sorts of machines to
hasten and pcrfect production."
Seaman yawned, and took a cigar from his pocket.
"vVhat sort of a moving picture apparatus have you got
working under your mansard?" he asked. "As I remarked
before, you might do better with it out in the open air."
The inventor cast a look of reproach at the furniture man
and went on.
"I see the old miniature samples giving place to photo-graphs,
and I see the dealers of the world coming here to
buy goods instead of our going in quest of them. It is
wonderful! The furniture business is going ahead of-of-anything!
The culmination of it all IS the exposition!
What?"
"You take a trick," laughed Seaman. "Unload and be
on yOUr way!"
"But there is an evil day coming for the furniture men of
the land';' went on the inventor. "Somcthing is coming
which all your machinery, your expositions, can't put aside.
It is this~ vVhere are you going to get your lumber after
the nex.t twenty-five ycars? Tell me that!"
"My friend," replied Scaman, stroking his gray heard with
his open palm, '<r don"'t expect to need any furniture stock
in twenty-five years. There is a young man in the next office
who expects to be president of the concern by t]lat tirre. vVhy
don't you go and ask him where he is going to get his
lumber?"
"When building lumber ran short," continued tce other,
taking a memorandum book from his pocket and ovening
it, "they found cement. \Vhen handsome woods became
precious, they. learned how to use veneers, eh? Now, you
can't make furniture out of cement! I lcave it to you, if you
can! You can't use veneers without something to glue
them on! You know that you can't.
to get the timber in twenty-five years?
I'm going to tell you 1"
"Again 1 ask you not to repeat your observations to the
other makers," smiled Seaman. "They'd give you some SO,"l
of dope and extract yOUr secret from you." •
"You've got to plant timber. You've got to drop seeds
in the fertile soil and watch your chiffoniers, and your dress-ers,
and your sideboards, and your antique tables, and your
fancy book-cases, grow out of the ground,"
"If you've got some seed that will raise a sideboard with
gold hinges and plate glass adornments," said Seaman, ''I'll
negotiate with you."
"You've got to plant the seeds and raise the trees,' 'said
Danforth. "You've got to go out and buy this land that
has been laid waste and robbed of its timber and plant little
trees. You've got to watch 'em grow, and see that they are
flat ruined by careless guardians."
"Have you got something in a bottle," said Seaman, "that
will make these seeds and saplings grow on this denuded
land? If yoU have, you'de better take your tate of woe over
to Senator William Alden Smith, and ask him to take the
bottle to ¥l ashington. Besides, there are said to be wild
animals on those barrens."
"And here's the beauty of my invention," said Danforth.
"You've heard of these machines that draw nitrogen, or oxy-gen,
or electricity, Or something, out o(the air, and condense
it and put it on the garden for fertilizer? Of course you
have. I don't know what it is that they-draw out of the air,
but I'm going to draw it. All I know about it is that the
product of these machines makes things grow. I've heard
that one hour's exposure to this life-giving product of the
air caused a stalk of corn to grow fifteen feet high. Now, if
one hour's exposure will make a stalk of corn grow fifteen
feet, how taIt will two years' exposure make a tree?"
"I don't know," smiled the furniture man, "but I think the
answer must be because the elephantdidll't have on a union
suit, What kind of air are. you going to use in your ma-chines?"
"Just common air! Invisible air!"
"Good ·ideal The stock is cheap."
"Airl" continued Danforth. "Invisible, in odorous, insipid,
transparent, compressible, ela~tic, ponderable, fluid air, made
of o~ygen one-fifth and nitrogen four-fifths. I'm going to set
up the machines 'in the forest and dump thc product about
the roots of the trees. If I grow a tree fast, it will be open
of fiber, won't it: Of course. I'm going to raise lace work
maple and doi.ly-pattern oak."
"If you get th.is timber up to man's size within twenty-
NoW,where are you
That is the point.
Why Not Order?
Say a dozen or more Montgomery
IronDlspla)' touch Trucks sentyou
on approval} If not satisfactol'y they can be
returned at no expense to you wbalev~.
while the price 83ked is but a trille, com.
pared to the convenience they afford and
lhe economy lbey represent in the saving
of JJoor space.
Thirly~two couches mounted on the
Montgomery Iron Display Couch Trucks
occupy tbe same IIQorspace /JS lwdve dis.
played in the usual manner •.
Write for catalogue giving full descrip-tion
and price in lhe different nnisft.es. to_
gether with illustrations demonstrating the
use of the Giant Sho~t Rail Bed Fastener
for Iron Beds. Manufactured by
H. J. MONTGOMERY
PATENTKR
Silver Creek, New York. U. s. A.
DemUs Wiro aDd b-eo Co.. CanadiM Manu.
facturert. l...ondo1I, Ont.
five years," suggested the furniture man, "perhaps you'd
better get a move on. Your machlne won't exhaust all the
vitality in the air, wilt it, so that folks, and cattle and things
will fall down in a Gt? I should hate to see the doctors ac-quiring
'what little money there is in the United States."
"I'm going to get my machines in operation just as soon
as 1 can get a little stock sold. I am going to make a test
of the redatmosp'here of the sunset the first thing. If I could
saturate the growing trees with the red atmosphere of the
sunset, or the pearly light of dawn, or the ebony tints of
midnight! Or if I could-"
"Of course, you are all right in here," observed Seaman,
"hut I wouldn't go talking that idea on the streets, or among
strangers ~ It is too valuable a thing to be abroad, and some
envious rival might fit you with a shirt without any sleeves
or armholes. \Vhen a man gets an idea like that, he wants
to keep it under his hat. I presume you still have plenty of
stock to sel!:"
"Plenty of stock, yes, sir, r still have all there is. I find
the world a. cold, calculatin.g place, sir. But as I was saying,
a good eleal depends on the inBuence of different kinds of air
OJ1 the quality of the wood grown. If I could get a maple
tree full of the atmosphere of a foot ball game, I have an idea
it would be the most elastic '''load on earth! Eh! It wouldn't
be much like the elm grown from an air product secured at
an undertaker's convention, eh?"
Seaman picked up a glass paperweight and held it lightly
in his hand. This was a little more than he bad bargained
for!
HAND CIRCULAR RtP SAW MORTISER
7I R'T' 1.5'JI..l'1
9 7 .. * 29
"And if I can get color into my product by working my
machines at the right time and place, why, that will be all the
better."
"Oh, now yOU expect to color your product?"
"If I can do so, sir. If I draw from a blue sky, won't
the product be blue, and if I feed the blue product to a "Ilalnut
tree, won't the lumber be blue? Now, as I was about to ob-serve,
this stock-"
Seaman arose and handed the man a cigar.
"-this stock depends on the way the thing develops-that
is, the price of it does. I haven't any shares with me today,
but I need an X to put some cogs for the wheels on the left
hand back corner of the machine. I've been wondering if
I couldn't \vork a purple hvilight into lumber for a young
::{irl's secretary? Huw would that do? I guess it would be
pretty pan:· if I could. Oh, there's something going to come
of this idea of getting quick fertilizer out of the air, and the
trimmings \"ill corne in in time. If I could put a November
midnight into an ebony tn;e there 'wouldn't be much need
of venee\'", wou1d there? And if I could get a cold gTay dawn
of the morning after into' the lumber for bar fixtures! But
there are infinite comhinations, and I weary you. \Vhat
about that X?"
"Tell you what you <10," replied Seaman, "you set your
machine at the open door of a National bank and fix an oak
tree so it will grow dollars for leaves. Or you might soak
up the atmosphere of a gold mine an<1dump it-"
But the tree specialist had vanished-without the X!
ALFRED B. TOZER
COMBINED MACHINE
No. i SAW (ready for cross-cutting)
Complete Outfit of HANO and FOOT POWER MACHINERY
----- WHY THEY PAY THE CASINET MAKER
He. <:.a1\save a manufacturer'S profit as well as a dealer's profit.
He can make more money with less capit"ll invested.
He can hold a better and more satisfactory trade with his
customers,
He call manufacture in as good style and' finish, and a.t as low
cost as the factories.
The local cahinpt maker has been forced into only the dealer's
trade and profit, because of machine manufactured g"oods of fact?ries.
An outfit of Rarnes Patent Foot and Hand-Power Macbl1lt'ry,
reinstates the cabinet ll1aker with.advantap;es eqnal to his competitors.
If desired, these ma('hines will be sold an trial. The purchaser
can have ample time to test them in his own shop and on the work he
wishes them to do. _ j)rj8cripti1J8 catalogue an.d price list free.
W. F. Ii. JonN BIIRNES CO., 654 Ruby St., Rockford, III.
FORMER OR MOULDER HAND TENONER
No. S WOOD LATHE
No, oj, SAW (ready for rippItlg}
No, 7 SCROLL SAW
L
30
Large Addition to Table Plant.
The Northern Furniture Company of Sheboygan; Wis., is
making the kind of progress that is worthy of special mention.
With their wonderful facilities they have been able to make
the line the most complete in the country. Vv~ith some
changes that have been going on for the past three months,
they are going to be able to take care of a larger volume of
business in the extension table end of the line. They have
made so many changes and additions that it will place them
in a position to compete with any of the large exclusive exten-sion
table manufacturers_ L. H. Roenick, for several years
with Skinner & Steenman of Greenville, Mkh., is going to
c~l 011 the trade and n.wke the selling of extension tables his
special business. 1h. Roenickwill be on the floor in Grand
Rapids during this coming January, and devote his time as
much as possible to this special feature, and will be pleased
to see his many friends and acquaintances. The Northern
space will be larger than ever, 4,500 square feet having been
added, which v"ill enable them to give the new features the
space necessary. Everybody is specially invited to make the
spaee their headquarters.
A Growth of Two Decades.
French & Bassett. \vell known furniture dealers in Duluth,
1\Hnn., have within the last twenty years growll from a· single
store of two stories to their present size. They now occupy
the largest retail store in Duluth, which covers three I1oors,
with four acres of 11001' Space, located at First street and Third
avenue, Vl est. Their large warehouse is located at 314-316-
318-320 West Michigan street with tracks for unloading cars
directly at their doors, an advantage which all furniture dea:l-ers
will recognize. The present store is the third to be oc-cupied
since the beginning of the business in 1887. The
firm name was then Rainey & French. \iVithin two years a
larger store was demanded, and four years later in 1893 an-other
and much larger building was needed. At that time the
present stOre was partially occupied and from then 'on larger
space was demanded until at the' present writing the whole
building is in use in the company's sale of furniture and kin-dred
goods. So this store has grown from the smallest to
the greatest in the city of Duluth.
"Continuation" Schools.
In Germany parents are compelled to send their children
from six to fourteen years of age to the public schools. Later,
when a child selects an occnupation for life, he or she is COt11-
pelled to attend a "continuation" school for three years to
study the details of the particular line of work that has been
chosen. A cabinet maker, for instance, learns how to use
tools in the shop where he is employed. In the "continua-tion"
school he is taught the science of forestry, the use oJ
machinery, the treatment of timber and many other detaiL!:>
that 'he is unable to learn while employed in the shop. Thl.
schools supply the advantages that were lost when the ap-prenticeship
system was abolished. With such schools ill
successful operation the advance of Germany in wealth,
power and population is not wonderful to contemplate.
Gave a Good Reason.
"I'll sell you ten thousand dollars' worth of this mlll1ng
stock for fifty cents," urges the promoter. "It's the chance
of a lifetime. \Vithin a month it will be selling at a dollar
a share."
"Then why don't you hold on to it?" asks the canny man.
"I would, but I need a hair cut and a shave. How will I
look if I wait a month?"
..
Prize Puzzle
Find the Location of the WHITE PRINT/NO COMPANY
.1
I
>-' • m
.
If You Cannot Find It Phone 5580 (Long or Short Distance)
ORAND RAPIDS, MIClflOAN
FOR PAATIOUL.AR8 OAL.L. AT OFFIOE
Five Complete Lines of Refrigerators
at
RIGHT PRICES
g Opalile Lined.
tj Enamel Lined.
lJI Charoo.l Fill.,]
and Zinc Lined.
lJI Zinc Un.,] with
Removable Ice
Tank.
g Galvanized Iron
Lined: Slationary
Ice Tank.
Send EDt' new CatalogUe
and let us name you price.
The Standard Line of America
Will be on exhibition as usual in CHICAGO ONLY, 1319 MICHIGAN
AVE .. Fi"t FloG', MANUFACTURERS' EXHIBITION BUILDING.
No. 925~ BUFFET No. 461 CHIl\"A CLOSET No. 924. BUFF6:T
Do not fail to see our line of CHINA CLOSETS, BUFFETS and BOOK.CASES.
The followioll well known representatives in charae:
F. P. FISHER F. E· BACKMEJER
FRED PARCHERT FRill LUGER
G· c. millE.N
ROCKFORD STANDARD FURNITURE CO., Rockford,III.
4
--~--
Something DiffERENT •In Couches
No. 155
WOVEN WIRE
COUCH
$4.00
Net
We have made for some time, Couches and Davenports with woven '\vireJ:ops. Our latest e.. ay in
this line is DIffERENT. Made and shipped K. D. Easily set up.I\'trtill order will convince.
SMIT" &. DAVIS MfG. co.,St. Louis.
Reliable and Substantial'o'Yurniture
SUCH AS
WE MAKE
IS EVER
THE
SOURCE
OF
PLEASURE
AND
PROFIT
TO THE
RETAILER
AND THE
PURCHASER
Blodgett Block,
GRAND RAPIDS.
in January
ROCKFORD CHAIR AND FURNITURE CO., Rockford,Ill.
33
Luce Furniture Company
Godfrey Ave., GRAND RAPIDS, MICH.
NEW FEATURES
in Upper Class
CIRCASSIAN
WALNUT
I A LARGE ADDITION TO I OUR LINE OF STAPLES
MEDIUM and FINE FURNITURE
for the
CHAMBER and
DINING ROOM
34
Inler-State Hotel CO.
OWNER a: PROPRIETOR
E. K. eriley. Pres.;
T. M. eriley, V. Pres.;
L. H. Firey, See-Treas.
THE LEXINGTON
Mic:hiatm Blvd. & 22d St.
CHICAGO. ILL.
Refumished and re-fitted
throughout. New
Management. The
furniture dealers' head-quarters.
Most con-veniently
situatl!d to
the furniture display
houses.
Chicago, 111.,December 26.-Preparations for the big fur-niture
season of January, 1908'are all completed, and when
the buyers come to market they will not be. disappointed, for
everything necessary to stock up a first-class furniture store
will be on exhibition. There will be hundreds of exhibitors
and thousands of pieces to delight the eye and challenge the
attention of the discriminating buyers. There will be
many changes in locations, and it will take some time for· the
old timers to locate them. Among these is the Lathrop
Company, which has moved from the first floor of 1319 Mich-igan
avenue to the fifth floor, front, of 1411. In their new
location they will have about twice the floor space they had
in the old, and will have the largest ·Jot of lines to exhibit they
have ever made.
The Banta Furniture Company of Goshen, Ind., will show
a complete line of dining room furniture on the eighth floor
of 1319 Michigan avenUe. This will be one 01 the. finest dis-plays
in the big building, as it will show complete dining
room sets in mahogany and oak, besides many round and
square top tables, sold singly.
Horn Brothers are known as one of the leading manufac-turers
of bedroom furniture in Chicago. In January they
will show with Hall & Knapp in the Karpen building, Michi-gan
avenue, a large number of new patte.rns of dressers, ch-if~
foniers, dressing tables in mahogany, oak and bird's-eye
maple. This line is also shown in the Manufacturers' Ex-change,
¥/abash avcnue and Fourteenth street. A new cata-logue
is under way.
Schultz & Hirsch, who have been manufacturers of all
kinds of bedding for nearly thirty years, have built up a trade
that is so well and favorably known that it almost sells it-self.
In fact, they have hundreds of customers on their
books who know their line so well that they do not wait for
the traveling salesmen to come around, but just send in their
orders.
President Heron of the Sanitary Feather Compa.ny re-cently
returned from a trip to Europe with his wife. He
visited England, Scotland, France, Belgium, Holland and Ger-many,
and was much interested in what he saw over ther.
However, he said that while there are many fine stores in
..
7IR- T I oS' .7I.N
9 7 $.
the big cities of Europe, there is nothing to compare with the
big stores of Chicago.
The Manufacturers' Exhibition building, 1319 Michigan
allenue, has not a foot of floor space available for exhibition
purposes that is unsold.
The Ford & Johnson Company will have a great many
new things for the buyers to inspect in their permanent sales-rooms,
1343-47 Wabash avenue. As makers of chairs, hotel
and dining room furniture they stand in the very front rank,
and all furniture dealers are cordially invited to visit their
building.
The Upham :'Januf4cturing Company of Marshfield, Wis.,
will .show on the second floor, 1323-25 Michigan avenue, a
full line of chamber suites, with wardrobes and chiffoniers, in
oak and mahogany; vcry cheap suites and dressers-imita-tion
quartered oak-chiffoniers, princess dressers and odd
dressers in profusion, made in genuine quartcred oak and ma-hogany;
sideboards and buffets, genuine and imitation oak.
It's onc of the catchy lines in the Chicago market.
The M. L. Ne1son Furniture Company, 1411 Michigan
avenue, exhibit a bgunch of ten lines which are hard to beat.
Made by Grobhiser & Crosby Furniture Co., Sturgis, :Mich.
Everyone of them is a good one, and so varied and well
selected are they that it is esay for the buyer to pick out from
one to ten carloads. This is a permanent exhibit, and buy:-
ers visit this market and this display almost every business
day in the year.
F. T. Plimpton & Co., eighth floor, 1319 Michigan avenue,
have the largest and most varied line· of samples it has ever
been their good fortune to show the visiting buyer. First
on the list comes the beautiful line of bedroom furniture in
mahogany, tuna mahogany" oak and bird's-eye maple. Then
comes the Humphrey Bookcase Company of Detroit, section-al
bookcases; Goshen Kovelty Company, gas and electric
lamps, domes, drop lights, ,desks, tabourettes, plate racks,
tables and novelties, followed by the Bissell. Carpet Sweeper
Company and their own line of brass candlesticks. Then
on the fifth floor a large line of bedding goods from Billow-
Lupfer Company of Columbus, Ohio; kitchen cabinets, ori-ental
rugs, phonograph cabinets, pictures and room mould-ings,
plate rails, etc. Surely no intelligent buyer can afford
to miss seeing these lines.
GeneI"JUS Employers.
The manufacturers and merchants of Chicago distributed
$1,500,000among the 300,000 working people of that city. The
cost to Montgomery Ward & Co. was $25,000; to the Fair,
$17,000; W. A. Weiboldt & Co., $2,500. The banks we;e gen-erous
givers. It is estimated that $25,000,000 were spent in
the stores on State street during the past month. The above
figures do not suggest "hard times."
GUNN Sanitary Office Deshs
Regular Office Deshs
Sectional Boohcases
Filing Devices
LARGEST LINE EXHIBITED IN GRAND RAPIDS
Dealers interested in
advertised 1i n e s
should not fail to
visit our salesroom
in Gunn Building, 5
and 7 S. Ionia St. :
The New Gunn
Sanitary Desks
The most complete
showing of office fur-niture
to be seen in
Grand Rapids. : :
D. C. McNAMARA
Only Line Advertised In the National IN CHARGE.
MaRazines for tlte Benefit of the Dealer
The Gunn
Furniture CO.
GRAND RAPIDS,· MICH.
WRITE US TODAY FOR CATLOGUES AND AGENCY TERMS.
35
36 ~MI9rIG7f-N
Benefits of Manual Training in the Schools.
In the Christmas number of the Business Man's Magazine
an article appears which is of great interest to manufacturers
of Grand Rapids. It is entitled "Manual Training as a Busi-ness
Education." W. 1. l\.IacInnes, treasurer of the Gunn
Furniture Company is the author. Mr. MacInnes draws
attention, in his article, to the importance of manual training
in the public schools and he believes that beginning in the
kindergarten a child should receive instruction in 'the use
of tools. From this simple beginning' his progress would
be gradual and a firm foundation thus laid for what comes
later, until by the time a pupil finishes the grammar school,
he would have a thorough understanding of the work and be
rea.dy to go to work in a factory when he leaves the school,
thoroughly preparcd for thc work and undcrstanding it. Mr.
MacInnes contrasts this desired result with the incomplete
and partial instructi"on in the public schools of this" country
today. Part of the article follows:
"The excellence of the American public school system of
education in all its branches save one perhaps is unsurpassed
in any other country. The possible exception, manual train-ing
from the primary on through the higher grades alld into
the college course, is as yet undeveloped to a degree equal to
that of the educational systems of England, Scotland and Ger-many.
This fact is undoubtedly more apparent to those
persons who hire and discharge the employes of a large manu-facturing
plant or contracting concern than anyone else.
"The crying need in our immense industrial development
at the present hour is of employes who ca·n and will study
out from fundamental rules and practically applied princi-ples
the short cuts to a successful and profitable performance
of their especial duties.
"It is in the kindergarten that the first stages of manual
training are taught and the first ideas of manufacture, ar-rangement
and economy are approached.
"Of the several periods which go to make up the manual
training course in the public schools the weakest is found
in the grades dealing with pupils of from seven to twelve
years of age. These children have outgrown the interest
in the kindergarten and receiving class ideas, but have yet to
attain a growth which will 'qualify them for the forms of
handicraft produced in the grammar grades.
"It is during this period that manual training as a part of
our free educational system sho'uld not only be considered ser-iously,
but immediately strengthened.
HWe find many young ,men today who have succeeded by
virtue of their .inheritance to the business established by their
fathers, whose early traiiling from a practical standpoint un-fits
them for the responsibilities suddenly thrust upon them.
Just in such cases the boy who has had the advantage of a
thorough m:wual training, if he be the son of rich or poor
parcnts, comes into his own gracefully and with a compre-hension
of his duties to go forward and reap the greatest pos-sible
benefits.
"It is a sad fact that the average boy who enters a factory
at the legal age if asked to describe a rectangle or an octagon,
stammers, hesitates and finally turns away and laughs sillily
or is so' frightened he is ·'lmble to command the pOwer of
speech to give you his definition. There is not one of them.
however, but what has worked out problems in schools from
the rules laid down in his arithmetic involving the theoreti-cal
principles of the rectangle and octagon, but a practical ap-plication
of these forms by certain rules has never been taught
therefore the knowledge acquired is at once superficial and
unfinished.
"Our preRent indm;trial supremacy over all the world and
the many gigantic engineering feats of the present day by
young Americans may truthfully and honestly be laid to the
great influence propagated by the recognized founder of man-ual
training as an educational institution in this country, Dr .
..
John D. Runkle of the 11assachusetts Institute of Technology
of Boston.
"To the careful observer of humanity the highest growth
of il1telligencc at all ages from five to thirty years is found
among boys and even girls who have had tool practice along
with their book training.
"It is not the intention to convey the impression that the
boy who has had nothing but manual training, either in school
or out, witt develop into a leader. No. Book knowledge
combined with a practical application of the same is the con-dition
most "desired."
The article is illustrated with views of the Hackley Man-ual
Training school at :rvruskegon· and of work turned out
there.
Valley City Desks.
The Valley City Desk Company of ,Grand Rapids exhibn
their choice line of office desks on the top floor of the big
Furniture Exhibition building. Many new patterns in roll
top and typewriter desks are sho"\~m. The company's new
"red" catalogue will be mailed to dealers only.
Ri(~mon~
Oair CO.
RICHMOND,
INDIANA
Doullie Carte Line
SlEE OUR NEW PATTERNS
CATALOGUES TO THE TRADE
•
38
EVANSVILLE.
Evansville, Ind" December 23.-Chicago will be the center
of interest for a considerable number of local manufacturers
during the corning month. The leading corporations produce
goods that are admirably suited to the wants of the buyer~
who visit that city, and the advantages of Evansville as a
nIixed car loading center will be impressed upon them
by a talented, fine looking, gentlemanly corpS of impressarios.
The goods made in Evansville are so widely divergent in
styles and prices, the construction and finish is so uniformly
satisfactory that there is always a sure sate and good profit
for retailers handling the lines.
The Kind That Sticks.
The fellow who sticks to his job is likely to succeed. The
thing that stays where it is put is valuable. Knobs and pulls
that get loose and mar and deface the furniture are worse
than useless, when without additional cost the No-Kum-
Loose patent fastener, manui'actured by the Grand Rapids
Brass COltlpany, under the Tower patent, may be had to take
their places. Glass, brass and wood knobs and pulls are
fitted up with the No-Kum-Loose fasteners. The wood
knobs are made in oak, mahogany, Circassian walnut, bird's-eye
maple, in fact, any woods desired. This being the fact,
there is no longer any excuse for furniture being ruined by
loose pulls. The retail dealer who will accept furniture not
fitted up with the Tower patent 1\o-Kum-Loose fasteners has
no valid excuse when complaints come to him from his eus·
tamers that their furniture is ruined because the pulls get
loose and fall down. Excuses don't go and in this case should
not go, as there is no valid excuse for them. Let every deal-er
insist on every drawer being fitted up with the N o-Kum-
Loose fasteners-the kind that sticks-and there will be no
more trouble along this line.
The Chair of Idris.
On the very summit of Cader~Idris, a mountain peak in
Merionethshire, Wales, is an excavation in the. solid rock
which takes the form of a couch, This is said to be tht:
chair of Idris, the giant, after whom the mouritain was named.
Tradition says that whoever ventures to rest for a night in
this seat will be found next morning either dead or demented,
or else endowed with supernatural powers. The excavation is
probably tbe "Chair of Idds" to which Tennyson refers in
"Enid," where Geraint says:
"He fell, were she the prize of bodily force,
Himself, pushing beyond the rest, could move
The chair of Idris."
It is situated in what was deemed King Arthur's territory,
of whose sourt Geraintwas a knight.
Another Desk Company.
The Wolverine Desk Company is the name of a new cor-poration
soon to engage in the manufacture ·of desks in Grand
Rapids. A patented specialty owned by the c·ompany is a
typewriter desk.
Made by Valley City Desk Co" Grand Rapids, Mich, Made by Herzog Art Furniture Co.,
Saginaw, M1ch.
39
ROCKFORD NATIONAL
FURNITURE COMPANY
ROCKFORD, ILLINOIS
Exhibit 75 Patterns of Up-to-Date
Sideboards, Buffets and China Closets
(In Oak Only..·From $12.50 to $50)
Fifth Floor, 1]19 MICHIGAN AVE., CHICAGO
IN CHARGE OF YOHNNY YOHNSON.
Yohnny's got the stuff this time, sure enough.
CENTRAL FURNITURE CO.
of ROCKFORD
Show our Full Line of
China Closets, Buffets,
Combination and Library
-----============ BooKcases ~~
on 5th Floor, 1319 Michigan Ave •• Chicago.
(Same Space as Rockford National Furniture Company.)
IN CHARGE OF E. D. MILES.
(This is the Line that Always Sells.)
40 ~MI9HI~J(N
A Novel Idea fOT a Ladiest Dresser.
The Empire Furniture Company of Jamestown, N. V"
manufacturers of chamber suites, chiffoniers and odd dressers,
offer a novelty to the furniture trade in the Ladies' Ideal dres-ser.
The special features of interest in this dresser arc the
three small top drawers to be used for the storage of such
small articles of dress as jewelry, veils, gloves, handkerchiefs
and neckwear. The middle drawer is plush lined and has a
private lock. It is intended for use as a jewelry 'drawer.
The other two drawers are provided for the other small ar-ticles
of Oress. These goods are made in about seventy-five
different patterns. The small top drawers arc put in dressers,
chiffoniers, empress dressers, princess dressers and wash-stands,
in several different designs and kinds of wood.
In addition to the above a line of rot! top beds and Napol-eon
beds in various woods is manufactured, as well as the
dressers and chiffoniers of the regular line to be shown by the
company in 1908. This comprises 200 different patterns, fitl-ishes
and kinds of lumber u.sed. The goods will be on ex-
..
hibition in Grand Rapids in the Manufacturers' Exhibition
building in January.
Make Business!
Say, there.!
You fellows that insist
That business is rotten t
Can you tell me why?
Crops are good;
Times are good as usual;
Money is fairly plentiful-
Except with those who blew it in
In Wall street.
You have cleaned up your stock-
If you haven't you ought,
And you know it-
And you'll have to buy more.
Don't you suppose
The farmers are going to put in a crop?
Or do you really think
They're going to let their land
Lie fallow for a year or two,
\Vaiting for you to get a move
On you?
Business is dull?
Then why don't yoU hustle?
Why don't you get out and talk
To the. pe.,ople? If
They're all "from Missouri"
And have to be "shown," why,
Go and show them.
That's what you're there for.
Talk up business-
Don't talk it down!
Congratulate the farther
On his crop-if he has one;
If he hasn't a good one;
Show him the necessity
To prepare all the better
For a crop next year.
There are a dozen ways-
Yea, an even hundred-
By which you can work up business
And have something doing.
Don't talk of hard times.
Never say "there is no business
During a political campaign."
1£ it slacks up,
And incline$ to stay slack,
Get out and pull on the tugs!
J\.hke business!
Don't say it can't bc done.
Others have done it, and
Vv'hat others have done
V.ou can do, too, if you will.
This isn't poetry, but
It's business and it's sense,
Concerning Ancient Glass Mirrors.
An American scientist has lately interested the French
Academy of Science in his researches concerning the glass
mirrors that were used in .ancient times in Thrace and Egypt.
These mirrors were backed with a highly polished metal, the
nature of which has be.en in question for many years. The
scientist referred to above has discovered that the metal was
almost pure lead, an:d he be'lieves that the method of manu-facture
was to pour the molten lead on the concave surface
of discs cut from batloons of blown glass. In consequence
of their shape the mirrors minimized the images of objects
looked at in them .
ROYAL MANTEL & fURNITURE COMPANY
ROCKFORD, ILLINOIS
Manufacturers of FINE and MEDIUM FURNITURE
(We Do Not Make Mantels)
TJ-\E: ROYAL LINE:
will be found as usual in CHICAGO, 6th floor,
1319Michigan Ave" and in NEW YORK at the
Furniture Exchange during July.
Buffets, China Closets, Combination Bookcases
and Library Bookcases.
Whether Driving or Striving
Always Follow the Best Roads
Furniture buyers visiting the western markets will find that the best roads lead to the M. L. Kelson Furni-ture
Company, where you will find a commercial institution of more than passing interest; a concern that by ll~
mode of advanced merchandising in the handling of factory outputs and selling exclusively at factory prices, has
risen to a position attained by no other similar COil cern in existence.
The Festival of Furniture as manufactured and shown by the concerns below enumerated demonstrate OUf
ability to save you some money.
Muskegon Valley Furniture Co.
MUSKegon, IvTic,;I.
Fond du Lac Table Manufacturing Co.,
Fond du Lac, \Visconsin.
Forest City Furniture Co.,
Rockford, Illinois.
The Steuben Furniture Co.,
Canisteo, Kew York.
Gallipolis Furniture Co.,
Gallipolis, Ohio.
Rockford Desk Co.,
Rockford, Illinois.
O. C. S. Olsen & Co.• The Judkins Co.,
Chicago, Ttlinois. Cragiil, Illinois.
Century Furniture Co.,
Jamestown, New York.
The Boatwright Furn. Mfg. Co.,
Danville, Virginia.
Come and study the methods-the reasons that have blazed
the way to sUcess for
THE M. L. NELSON FURNITURE COMPANY
1411 Michigan Avenue Chicago, Illinois
OPEN THE YEAR AROUND
41
42 ·~~MI9 ..HIG-';N
"Fakes" in Furniture.
One who travels in out-of-the-way places will find ingen-ious
advertisements upon the outer walls of dingy shops,
which inform the public that inside antique furniture is man-ufactured.
Although America does an immense business
in so-called antique furniture, certain dealer!; confess that
"most of the antiques comc from France and England."
France, esp.ecially, is an adept at turning out ant1que fUr-niture,
which is ofte.ll sent to England and stored there awhih.:
in order that climatic conditions there may the more rapidly
impress those marks of age upon the pieces which render
them so much more valuable.
A great deal of "antique" furniture, still innocent of stain
and finish, and often not put together, is shipped from Franc.e
to New Orleans, a city from which much might be expected
in the way of antiques, Many modern copies of old pieces
are just as fine as the originals, and merely r~qU1rethe hue
of age to make them perfect.
Fakes in "Flemish oak" are produced by blackening mod-
7iR.TI.s~ ~.
, 7"+ ~
to be found in the original, and the. modern carving is thin and
poor as compared with the old.
Inlaid antiques, -says Arthur Hayden in his book on old
furniture, are cleverly copied by coating Qld engravings with
a thin layer of liquid vellum and gluing them to panels which
are to be faked. A coating of transparent varnish gives them
• the appearance of inlays of ivory or ebony.
Modern prints of paintings by Sheraton~s ramons artists
are treated and attached to old satinwood panels, which are
inserted in new pieces of furniture sold as antiques, while new
panels arc plac.ed in the furniture thus bereft, and it aho
brings the price of antiques.
Improved Line of Wicker Goods.
A new class of goods has recently been added to those
manufactured in Grand Rapids, by the Michigan Seating
Company, a newly organized company. The trade name
for the new product is "Kaltex." It is a substitute for rat-tan
and can be furnished in several colors, such as Indian
Made by Mueller & Slack Co., Grand Rapids, Mich.
ern oak with repeated applications of permanganate of pot-ash.
"Fumed oak" is often passed off for antique oak after the
wood has first been discolored with ammonia and then treated
with linseed oil, turpentine and beeswax. The interior edges
of the wood, however, if examined, prove the piece to be
modern.
Besides entire fakes in furniture, there are articles made
up of portions of old and modern pieces and carving'<- so
cleverly put together that only an expert is able to disc-'·v!".r
the lack of harmony that usually prevails in such pieces.
Again, really old and injured pieces have been repai,·'.~,i
with new wood and made up to pass as entire antiques. Deal-ers
have even bored "wormholes" in new wood to give it l.'.
cast of antiquity and only an objection to destructivefurni-ture
worms on the part of purchasers put a stop to this prac-tice
.
. Chippendale is the most commonly copied of all antique
furniture-frankly on the part of honest manubcturers and
otherw"ise by those who have in mind the tastes of the col-lector.
Faked Chippendale has not the exquisite proportions
red, crimson, light brown, sea green and grass green. One
advantage these products possess-one to be appreciated by
\vomen especially-is that of their smoothness. Light sum-mer
fabrics cannot be caught or torn as in other goods on the
wicker order. The first showing of this line \~il1be made
in January i nthe Manufacturers' building, fourth floor, con-sisting
of thre.e-piece suites for the lawn. porch and library,
settees, rockers, odd chairs, tables, flower stands, sewing
desks, swings, magazine racks and many other novel pieces.
The officers of the company are: President, H. G.
Morse; vice president, A. D. McBurney; secretary and treasur-er,
H. L. Hitchcock, all of whom were formerly associated
with the Ford & Johnson Company.
Larger Space.
Having brought out the largest line in its history, the
1\lueller & Slack Company have added very largely to their
floor space for exhibiting the same, Eight thousand square
feet of the third floor of the Furniture Exhibition building
will be covered. The line is especially strong iri medium and·
fine work.
COMMON HONESTY
is what every Furniture 11.erchant has a right to
expect from the n~anufacturer from whom he
buys his goods. In no department of the fu.rni-ture
business is COMMON HO:-:rESTY more ap-preciated
than in UPHOLSTERED FURNI-TURE.
COMMOK HONESI'Y enters into every piece
of MUELLER & SLACK CO'S Upholstered
Furniture. Nothing but the best materials enter
into the construction of our goods, and the work-manship
is as honest as the materials. vVe stand
ready for the severest inspection at all times.
Mueller &. Slack Co.
GRAND RAPIDS, MICH.
S4lESROOM
furniture Exhibition Building
first floor, North "alf
Exhibition Line ready for inspection Jan. 2, 1908. We cordially invite all Visiting Buyers.
Grobhiser & Crosby Furniture Co.
STURGIS, MICHIGAN
\Ve make a complete line of
MATCHED COLONIAL
Dining Room Suites
In Circassian \Valnut, Solid M~hogany
and Oak
Consisting of SIDEBOARD, CHINA
CLOSET, SERVING TABLE and
EXTENSION TABLE to match.
In addition to the above, we make
LIBRARY and OFFICE TABLES,
EXTENSION and CAFE TABLES
in Medium and High Grades, and in
all woods.
No. 3154% Dining Extension Table.
See this Beautiful Line on the Second Floor, Manufacturers' Building,
Grand Rapids, Mich.
44
Extra Inducements Offered.
"The Berkey & Gay Furniture Company offer the most
complete line it has displayed in many years," remarked Jo~n
A. Covode, the secretary of the company. "A special feat,":
ure is an excellent line of moderate priced, popular goods for
the chamber, the dining r00111 and the library. We have
studied the existing conditions carefully and believe there will
be a fair volume of trade placed with the manufacture.rs dur-ing
the month of January. \Ve have prepared to take OUl
share of it. Several months ago, the company anticipated a
reduction in the volume of trade and trimmed their sails to
meet the changed condition of affairs. \Vhen the money
Strong Lines From Saginaw.
The Herzog Art Furniture Company and its associate cor-pOfqtion,
the Saginaw Table & Cabinet Company, unite in
making exhibits of thelr lines at the Manufacturers' build~
inK, 1319 lvlichigan avenue, Chicago, and at the New York Ex
- Date Created:
- 1907-12-25T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 28:12
- Subject Topic:
- Periodicals and Furniture Industry
- Language:
- English
- Rights:
- © Grand Rapids Public Library. All Rights Reserved.
- URL:
- http://cdm16055.contentdm.oclc.org/cdm/ref/collection/p16055coll20/id/36