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- Weekly Artisan; 1909-07-03
Weekly Artisan; 1909-07-03
- Notes:
- Issue of a furniture trade magazine published weekly in Grand Rapids, Mich, starting in 1879. and i------. --' -____ .... .._. . . .... .... _...... .. _._.._........ . ...__
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THE BIG WHITE SHOP
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We Furnish Every Article of Printing
Needed by Business Men
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WHITE PRINTING COMPANY
108, 110, and 112 North Division Street,
Grand Rapids, Mich.
THE BIG WHITE SHOP
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f IIGRA~'lt
_-------------------------- .PU~.~!~_~I~R!~
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ardn~Dd~i~sDlow Pi~e
dn~Dust Arrester (om~dnJ
THE LATEST dcvtce for handlmf!,
shavmgs and dust from all wood-workmg
machmes. Our mneteen years
expellence m thtS class of work has
brought It nearer perfection than any
other system on the market today. It
IS no expenment, but a demonstrated
sClentdic fact, as '<:,'ehave several hun-dred
of these systems in use, and not a
poor one among them. Our Automatic
Fumace Feed System, as shown tit tIllS
cut, ts the most perfect working deVice
of ally thing in tIlls line. Wnte for our
plices for equipments.
WE MAKE PLANS AND DO ALL
DLTAIL WORK WITHOUT EX-PENSE
TO OUR CUSTOMERS
EXHAUST FANS AND PRES-SURE
BLOWERS ALWAYS IN
STOCK.
Office and Factory:
20&-210 Canal Street
GRAND RAPIDS, MICH.
CltlzeDe PhoDe 1282 aell. MaiD 1804
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OUR AUTOMATIC FURNACE FEED SYSTEM
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c;RANf' RAPIDs
PUBLIC LIBRA ~y ..- .. - .- -- - -- - - ---_. - .. -- ..- .. -- _ ...-- .... .,
i A Perfect Case Construction I
It is entirely I AutomatIc II
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Makes the
Strongest
Most
No. 181 MULTIPLE SQUARE CHISEL MORTISER.
It Clamps
Mortises and
Releases,
Completmg
the Post in
Less Time
Than the
Material can
be Clamped
on Other
Machines
Write
for
Calalog
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Wysong & Miles Co., CedarSt.andSou.R.R., Greensboro, N. C. ~
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Economical
and Most
Accurate
Case
Construction
Possible
Write
for
Catalog
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! t
Their "Golden Oak Oil Stain" is our No. 3424.
Their "Early English Stain" is our No 3425 Oil Stain.
Their "Weathered Oak Stain" is our No. 3426 Oil Stain.
Their "fumed Oak" is our No. 3427 New Process fuming Liquid.
Their "Light Mahogany Stain" is our No. 3428 Dry Mahogany Stain soluble in water.
Their "Dark Mahogany Stain" is our No. 3429 Dry Mahogany Stain soluble in water.
'-. - .
Send for Samples and Information.
WE SUPPLY EVERYTmNG NEEDEDIN TUE flNISUING ROOM.
NEW YORK
THE AO-EL-ITE PEOPLE
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", ------------------_._-_ -- _. . ...'" I THIS IS THE MACHINEThat Brimrs lottors liko tho Followjmr:
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~!HOLLAND, MICH. ~- ..-.--------. ---.-----------.--- . ... . ----_.-.1
Buss ],I ohlna Works,
Holland. !lich
G9'1,tlemen
We wish to compliment JOU on the wor.lung or Jour ne ... +4 Planer
J .IS installed for us
This machine does the best. wo"'k of an; pl.mer we he.ve eve" seen, aoo
we are frank to sa! so much be't't."r than we expected, th t owo torelllll\
$<tld 18 simpl; cO.lld no ge" along ¥lthout It.o.nd wue sure J.t. \lfoulO
pay he price of itself withJ.'1 a 'leal" in l/oI"k sa ed on /D,llchlnea fo ..l..o.l11!
Wls"ling JOU dese"'ved success 1<,tth this new patt.ern. va remain,
Yours va ...). truly,
Robb ns TabLe Co
BUSS NEW No.4 CABINET PLANER.
The Buss Machme Works are havllIg marked SUcce~s WIth this new design of cabinet planer. The new
method of beltmg-feed gears machme cut-together with the steel sprIng sectional front feed roll and the
late new sectwnal chipbreaker, make a cabmet planer second to none on the market today. The Buss Machine
Works are old manufacturers of cabmet planers and other woodworking tools, and keep abreast with the
times with machmes of great effiCIency Woodworker s of all kinds will not make a mistake by writing direct
or to theIr nearest selling representative regarding any point on up-to-date cabinet planers. These are the
days when the !lve woodworker wants to cut the expense of sanding.
BUSS MACHINE WORKS GRAND RAPIDS, MICH.
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I Cabinet Makers
In these days of close compel1tlOn, need the best
possible equipment, and thiS they can have III
BARNES'
=== HAND and FOOT POWER ===
MACHINERY
Our New Hand and Foot Power Circular Saw No.4.
The strongest, most powerful, and In every way the best
machme of Its kmd ever made, for rtpping I cross-cuttIng I
honng and groovIng Send for Our New Catalogue.
w. P. & John Barnes Co.
654 Ruby Street, Rockford, Ill.
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30th Year-No.1 GRAND RAPIDS. MICH.• JULY 3.1909 Issued Weekly
UNPROFITABLE MANUFACTURING.
"That IS vvhat we al e up 3~al11"t dll the tune," saId one of
the (lId lIme furlllture manufactlFers cf IndIana to the new'i-paper
man, as he weanly leaned back 111 hl5> chaIr, handIng
over a lettel fO! 111mto lead It was fIom a lalge catalogue
house, and 'itated that the company wanted to make a deal
wIth the manufacturer for cel tam goods There was a tab-
Idated 'itatement of the number of the pleCe'i, how many the
company could U"oeto a month, and the amount they \,;ould
pay Remember, no que"tlOn wa5> a"oked for a bId, 01 how
much the stuff would cO"ot SImply a "tatement of how much
they would pay
The rranufacturer saId the concern had been uSl11g a com-petltor\
-tuff, but wanted to make a change The contract,
If made al the pnces named, would amount to about $jO,OOO
a month vVnh the lettel was one of the company's catalogue"
showmg IJ1u"tratlOns of the pIeces, or alleged I1lustrailons-the
kmd that are chopped out of a pIece of vvood wIth an axe,
so that no CU5>tomer can ab'iolutely tell whether he gets \,,,hat
he pays for or not
"I have figured out three separate pIeces," "oald the manu-factUlel,
when the wllter had read the letter, "and] find that
each one cf the three would cost me from 7) cents to one
dollar more to make than the pnces oft-ered, WIth not one cent
for profit The anI) way I could pas SIbI) do It would be to
layoff my "oe\cnty-two expellenced workmen and go mto the
streets and pIck up any old laborer", who would work for
any old pnce; dIp these goods In dump \ arll1sh Instead of
filllshl11g thE m, and tm n out a class of goods that vvould rUI11
my busme'i'i forever WIth reputable dealers Yet thl"o IS the
kmd of stuff whIch other mall or del hou"es are furlll"hl11g
theIr custol11er'i I'll not do It," and a reply was sent ac-cordmgly
Yet some manufacturer WIll fill that contract
Dunng the hfe of V\T H Barnhart, well known as a buyel
for Clllcago c'nd N e\\ York furlllture houses, vvho 10'it hIS hfe
m the Park i\venue Hotel fire, he conducted for a time the
factory of the Nash-Knox and Hubbell Company, now the
Banta Furnitnre Company, of Goshen One day Barney got a
letter from a bIg dealer m the east, statmg he wanted 500
tables as per sketch and specIfications enclosed, and offering
$775 for theIr Barney figured these out and found It would
CO'it $87j to make them, WIthout one penny of profit, "and
yet," Sdld he, dlscussl11g the matter afterward, "some d--n
fool made those tables for that pnce "
One of the large houses of the country some years ago
had a contract WIth a bIg premnun house to furnish a cer-tam
bookcase m quantities of five hundred per month at $700
each The contract had been runnmg a number of months
when a propo'iltlon vvas made to a manufacturer 111 the north-west
to take 0\ er part of the contract and make the stuff 111
IllS factot) so as to save the prel11lUm house freIght, He
figured the case \ ery carefully and announced that It would
cost hIm at least $800 to buIld, to say nothl11g of any profit
Thl" cau"ed the othel concern to open ItS eyes The super-
Illtenc1ent \\ ho had made the pnce on the case was called in
and after gomg over 111'ifigmes, decIded he had made a mIs-take,
and the company had been 10sl11g over a dollar a case,
whIch amounted to 0\ el SSOO 00 a month on that one article
alone It cau'ied dn upheaval 111 the plant The superintendent
lost h,.., Job and the conceln escaped bankruptcy simply be-caU"
oe 5>ome mOllled man came to ItS rescue Sl11ce then the
company has worked out beautIfully, but the executive
officers now do the fig U1mg
:"'11 of thl'> ral"oes the query, "When wIll furlllture manu-factUJ
ers begm to run theIr own affaIrS and quote theIr own
pnces on theIr product::, ?" M. A
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False Economy
It IS the extreme of poor economy to employ a hIgh salaned
decO! ator and then handIcap hIm WIth a too meager allowance.
A good decorat01 can, no doubt, make a great deal out of very
httle, but he can accomphsh much more if he has the proper
matenals to work WIth He must have fixtures and figures
and decorative matenal at hand to draw upon. Then there
al e many httle mCldental expenses for whIch a faIr allowance
should be made Of course, a 1l11e must be drawn some-where
The expenses must be kept down to the lowest reason-able
amount, but If it goes below that, the windows are likely
to lose 111 attractiveness far more than the merchant will gain
by hIS savmg An extra dollar spent on a window trim may
add the finishmg touch that IS necessary to change a mediocre
dIsplay into an attractive one -Merchants' Record.
SOME EVANSVILLE IDEAS
Advertising Appropriations, Window Displays, Fixed Prices,
and Co-operative Delivery.
Evansvl1le, Ind, June .30 -1' erd Gumberts of the Rand
G Furlllture Company, who IS one of the most progres"lve retaIl
furlllture men of thIs sectlOn,~ ~ays It IS hIS behef that at lea'it
ten per cent of the sale~ expense of the :,tore should be devoted
to advertlsmg "Some spend more and some less," he saId, "but
a progressive dealer WIll spend ten per cent or even more" \Ir
Gumberts beheves 111 ac1verh"mg and hIS firm does plenty of It
111 the course of a year
Mr Gumberts WdS asked thIS questIOn "Is It proper for d
retaIler of cheap goods to ehsplay medIUm or fine goods lt1 hl'i
wmdows and if so, why? In reply to thIS :\Ir Gumberts saId
"The show WIndow'i shotlld alv\ a) s 111 my OpInIOn, reflect the
character of the good'i on the Inqde It would be a form of de-ceptwn.
I beheve, to dl'iplav goods that yOU dId not have on the
inside for sale and the retaIler" ho ehd thl'i "ould soon lose ant
I beheve"
Mr. Gumberts saId hl'i firm had 'iome experIence in the co
operative dehvery of goods and ehd not find that the scheme \\ ae.,
exactly a good thll1g He e.,ald theIr expenence to a hmlted e"
tent proved very ~atlsfactor) but he \\as of the opmlOn that thl
scheme if made to mc1t1de all the dealers of the Clt\ 111lg ht not
prove a good one
Ed Geigel of GeIger & Sone., one of the largee.,t film~ ot
retail dealers of thIS Clt\ saId that a retaIl turlllt11l e hIm should
be liberal in its advertlsmg but he dId not exactl) knO\\ what pel
cent of the sale'i expense should be devoted to deh ertl"mg He
thought this would depend altogether on the kll1Q of 'itore and
the sort of goods handled
Mr. Geiger, in response to the questIOn "Is It proper f01
a retail dealer of cheap goods to ehsplay medIUm or fine goods 111
his show windows and if so why? saId "I th111k It "auld be
bad business polIcy for a I etailer to sho\\ g-ood:, 111hl'i "111dO\\ 'i
that he did not have on the Inside of hIS store Bm ers "auld
be quick to notice the deceptIOn It pays to be honest 111 ehs-playing
your goods amI merchants "ho are not honest In dam!:; thl'i
do not la'it long It has alwav~ been our pohc\ to sell the kmd
of 'ituff we aQvertl'ie and whenevel we dIsplay a mce pIece of
furmture the buyer can re:,t assured that we have a'i gooel 01
better on the inside of the store"
Mr Geiger was asked thIS que'itlon' "Would It be practIcal
for retaIlers of EvanSVIlle to an ange for the co-operatl\ e de-livery
of goods, usmg unmarked conveyance~")' He said 111
leply' "T do not beheve thi'i would prove a Wl'ie thl11g- 111the
long nm !\~ a rule a retaIler does not want tbe othel fello\\
to see what he sells J f all the fil111'ihid tbt 'iZLll1ecompam to
deliver theIr goods there "ould be more or le~e.,p'lbhCltv about
the matter in my 0pl11IOn ThIS the retdllers \\ ol1ld not lIke
I think the plan of havmg every firm clehver Its own !:;oods much
the best I believe the plan you sugge'it would not proye sah"
factory here in EvanwIl1e v, here the retaIl trade l'i 'iO 'ipht np
and where competition is '0 fierce"
Mr Gelgel ehd not thl11k It "auld be a gooll t111ng for l1lcln
ufacturers to fix the pnce'i for which good'i shall be 'iolel hI
the retaIlers In hIS 0plmon If the retaller'i entered mto a
combinatwn WIth the manufacturers to 'iell certal11 artIcles dt
certain pnces some of them would be 'iure to break the agree-ment
"The scheme would never work satisfactorily here,"
said Mr Geiger
-\rnold Elmendorf of the firm of -\rnold Elmendorf & Co ,
IS one at the n "111!:;young buslne~s men of the commumty and
IS the manager 01 the above named firm, whIch has been 1ll busllle:,~
'imce last Septembel and hac; a large :,tore on Mam street near
SIxth and the) are domg a mee bU'imess :\Ir Elmendorf was
seen b) the -\1 hsan corre~pondent and asked thl::, questIOn
"\\ hat proportIOn of the sale, expense should be devoted to ad-vertlsmg")
In response he thought a wIse merchant would set
a'ilcle at least ten per cent for advertlsmg :\Ir Elmendorf saul
that too man) retaIl merchant::, \\ ere a tnfle close when It cam,
to advertIsing theIr wares
1\1r. Elmendorf saId he thought It mIght be a good Idea for
a retaIlel of cheap goods to dIsplay medlt1m or fine goods In hIS
-how \\ mdO\\" 'T heheve thIS could be done and the retatler
would not have to practIce any form of deceptlon eIther," saId
\Ir Elmendorf "ThIS polIcy would tend to brush up a le-taller's
stock When one came Into the store the retailer could
convmce hl111111all probabllItv that he had 'iomethlng 111stock
that he \\ anted and the buyer would leave well satIsfied WIth
the pnrchase and he would return aga1l1 when he wanted some
thl11g m the furmture Ime '
\1r Elmendorf belIeves the scheme of co-operatIve delIvery
01 gooels IS all nght "I belIeve It could be worked out all nght
here 111EVdnsvIlle sald:\lt ElmenclOl f "Vie use the system
11ne and 111 fact have qnce \\ e 'tartecl 111 busl11ess la'it fall and
tl11cl It \\ orks all nght The beauty of the scheme i'i we can
have as mam delIvery \vag-on'i as Vve want If we want one
\\ a!:;on or "1'( \\ e ma) have them and we do not hay e the ex-pense
of keepl11g the teams"
III ElmenclOl f was next asked this question "I 'i It prac-tlca]
for manufacture! s to fix the pnces for which goods shall
be "old b\ I etaIler" and Vvould the EvansvIlle retaIlers co-oper-
,lte In sustammg "uch a pohcy?" He saldm reply to thIS "I do
not thl11k thIS would prove a good pohey. It has been tned here
to some extent The retaIler 'ihould neve1 be hed down to an
agreement to sell any artIcle at a certaIn figure Suppose a
man come:, mto the store and 1)'1\" a bIg order of goods The
merchant feels lIke he wants to cut on some artIcle provldmg the
bIll he IS selll11g IS large enough and the buyer might ask for a
cut on the verv artIcle which the manufacturer tells him he
must sell at a certam pnce If he could not make a cut on thIS
yery artIcle the man who l'i bUyl11g the ~ood:, mIght become dis-
'iatl'ified and lea\ e the store without bUyl11g an) thl11g !\ retailer
'ibould be fl ee to make his own 'ie1lIn!:; prIce He IS often
forLecl to cut clc)\\n on one artIcle and md\ be on th"':'next artIcle
he "ell'i he \1 III 111ak<a hand"ome plOfit \ wIse r('taIler WIll
not sell dt a los:, ho\\ e\ er as \\ e are ,111 In busl11e,-s to make ,l
profit 1 do not belIeve the retaIlers of EvanSVIlle as a rule
\\ ould enlel an agreement to SU'it,nn 'iuch a polIcy as you "'H~-
gest ",
If am of thL retaIl mel chants hel e WIll go to Grand RapId:,
in July to attend the 'ieml-annual Furmture ExpOSItion and some
of them are large purchasers In that market Ju:,t now the re-taIl
trade in EvanSVIlle IS shghtly off Some attnbute the dull
"pell to the stl eet cat 'itnke that has been on for four weeks
whIle others say that b1Jsmess is bound to pIck up after harvest
Crop conditions are very promising just now and the farmers
are busy harvesting their wheat which is a bumper crop. J
ARTHUR S WHITE, PreSident
ALVAH BROWN, VleePreSidenl
HARRY C WHITE. See y-Treas
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4 WEEKL\ \RTIS'\~
.. - - - - •• - - • .. II • - - - •• -------------------------~ 10 THE LUCE LINE 0 I
I Mmy I I New Patterns I
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Dming Room I and I Bedroom
I Furniture
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I Fall Season.
Show Rooms
at Factory,
Grand Rapids
lu(e
rurniture
CO.
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HAVE OUR MATCHED
Buffets, Chinas and Pedestal Dining Tables1
WEREN'T THEY SELLERS?
But whether you had them last season or not, call at our
exhibit and we will show you NEW PATTERNS you
will sure! y want.
I
Rockford Chair and Furniture Company I
Third Floor, Blodgett Block, GRAND RAPIDS II
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fA era I Mr Deale_r~ You don't havve :toe" tj)lRk" -y,ouJr IINJo wo~nder p'eople want ReoyallChalirs-eno wrond.er t:hey~
• head off to sell ~ Chairs. won't take any other Read whatC. F Jackson, Norwalk,
You don't have to .. waste" time on "r r-nechs." OhlO,wrote us.
We send custo'ners to your store convInced ready to buy. ..We cannot.sell any other chair.s here. Good ad'<lerti.sinl! and ·;i~:::N;;"/olial AiivertiSiiig·:~;~;c is a tremendous sellm!; force. 25 MIllion A. E Millett, Amada, MIch., bays
people are readIng our advertlsement3 every ••.Your Chair.s are rapid.,f,re .s e 11e r.s.
month they appear We use such papers Send laJt order quicf(."
as Saturday Evemug Post, Ladles' Home Wehelp youm other ways as well Drop
Journal, Woman's Home CompanlOn, Cos- usalmetoday-getour"busmessboommg"
U'vpolltan, LIterary DIgest, Munsey's, Sue- proposltlOu-lt's a lIve wIre that gets the
cess, Review of RevIews, Everybody's, trade-makes your store popular
McClure's and many others. CO., Sturgis, Mich.
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~heCelebrated EFFand EFF Line
..~fORD fRAME AND fIXTURE CO., Rockford, W. . ~
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of Excellent WorkmanshIp
and Finish, consIsting or
Parlor Cabinets, Music Cabinets,
Hall Trees, Hat Racks,
Shaving Stands, Buffets,
China Closets, Gilt Mirrors,
Dressing Tables, Chairs,
and Adtu.st;able. fixtyteli • . ..·.·.I..t..~::::"··'.:: :: :_:.:.::::e-::.- .
'.. .., DiSPLAYS . .. ::- ·taGt R.l·ND.R.A~ii>!::sicon&Flo~r::~rn: ."-:: : l~~.ii~tHln •.at%il.ll'g..: • a •••• ••• ••
CHICAGO-All the year round, ChIca-go
Furmture Exchange, 14th and
Wabash Ave. and lD the New York
Furmture Exchange
Will make'the finest dis Ilay of
+'~tDINING EXTENSIO . \
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TABLFS
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ever offered by us, at our dis 1ay rooms,
2d floor, Manufacturers' Exhib Ilion Building, 1
1319 Michigan Ave., Chicago j
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~ AUof our pedestal tables are fitted ~th the~ou
.- DUO-STYLE LOC$ ,.
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WEEKLY ARTISAN
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The Ford & Johnson Co.
CHICAGO
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This is one of our
popular Hotel chairs.
Our chaIrs are found
111 all the leading
Hotels in the country.
The line includes a
vtry complete assort-ment
of chairs, rock-ers
and settees of all
grades; Dilling Room
fUIniture, Reed and
Rat tan furniture,
Special Order furni-ture,
etc.
All furmture dealers are cordtally inv~ted
to visit our buildtng.
Tlw Art of Decorating a Window Per Se
The v"mdow dIsplay IS an acknowledged attnbute of trade
wmnIng It IS the merchant's closest connectmg lmk wIth the
publIc, and In the category of essentIal aIds to the bmldlng up
of a retaIl business, none can gIve more credIt for direct re~ults
than the display behmd the glass Many a retaIl busmess
stands or falls accordmgly as the show wmdow attracts or
repels customers; for, by the show windows the pubhc will
Judge the store
On fir-,t thought, advertIsing and selhng goods would
appear to be but very dIstantly related to art, but actual
demonstratIOn proves the contrary
The supreme test of ment in a show window IS that It WIll
advertise and sell goods A windov" In whIch proportIOn,
harmony, ornament, color, size and symmetry have each re-ceIved
proper attentIOn alway~ proves a wmnIng advertIsmg
medIUm, and the secret of ItS success hes m Its artIstIc
make-up.
The general pubhc IS composed entIrely of pos"Ible cus-tomers,
but only the pleased element thereof may be conSId-ered
as prohable customers It is a great mIstake to uwler-rate
the knowledge of the masses m art matters, or to pre-
"ume upon theIr Ignorance People may not all be cntIcs, but
they have an innate sense of the aesthetIc and of the "fitnes~
of things," whIch IS an unernng gmde to their Judgment The
fact that a wmdow tnm constructed on artIstic lines wIll
dttract favor:lble attentIOn IS sufficient evidence in itself If
It dId not so attract. by reminding of something wanted,
creating new wants, or mducing ImmedIate sales, no returns
could be expected
A complete lIne of sam-ples
are <hsplayed in The
Ford fJ Johnson BuildInI!.
1433·37 Wa/,ash Ave •• In-c1udIne
a speCIal dIsplay of
Hotel FurnIture.
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TUE 4RE BRE4D 4ND
"ELI" FOLDING BEDS PROfIT WINNERS
No Stock complete wIthout the Ell Beds III Mantd and Upright
ELI D. MILLER & CO.
EVANSVILLE. INDIANA
Wnte for cuts and pnces
ON SALE IN FURNITURE EXCHANCE, CHICACO.
If the pubhc concen es a favor dble impreSSIOn of the store
by a passmg glance at ItS ~how wmdows, one mISSIOn of the
tnm has been fulfilled; because, as possible buy ers, they have
been brought to a condItIOn of mind which must always pre-cede
a purchase Just what that favorable impreSSIOn, or good
WIll, may be worth to the merchant in any gIven case, it is
ImpOSSIble to estImate \Ve do know, however, that "good
wIll" IS often the most valuable asset in a merchant's busi-ness,
and that thousands of dollars are spent to obtam it
In this, It is fortunate for those concerned that there IS
harmony between the artIstIc and the practical The mer-chant
IS benefitted, the pubhc IS plea"ed, and the tnmmer is
placed on a hIgher plane, where the name "mercantIle de-corator,"
by whIch he I~ begmnInR to be known, 1" no mIS-nomer
The expert decorator ha" become a recognIzed nece~:-'Ity
even 111smaller stores. the propnetors of whIch a dozen year"
dgO, would have laughe'] at the Idea of spendmg so much
money on wmdow dlspldy -From The Art of Decorat111g
ShO\\ \Vmdu\\" and IntenD!"
Man 1" a creature of habIt He gets accustomed to ~01n~ to
a certa111 store and he keeps on gomg there untt! some sud-den
Jolt rouses hIm That Jolt WIll break hIS habIt. It may
be a dIspute over a mmor charge, It may be an exceptIOnally
attractIve offer from some other place of busmess \Vhat-ever
It IS, untIl somethIng Jerks hIm out of hIS rut, he WIll
not be apt to change
NIcholson & MIller have opened a stock of furnIture m
Hunton, Okla.
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\\ EJ:<.KL'l \ R'1 IS \ '\
ENTERTAINED BY SALESMEN
Furniture Men of JaIllestown~N. Y.~have a Pleasant Saturday Afternoon and Evening
'The Furlllture Salesmen's AssociatIon chartered the
Steamer City of PIttsburg for their annual outmg up the lake
Saturday afernoon. They took as their guests the furlllture
manufacturers and visiting salesmen The boat left Celoron
at 1 30 with about 125 in the party. The tnp up the lake
was enjoyed beyond all expectattons as the day was one of
Chautauqua Lake's ideals. The boys had engaged the Gustaf-son
Symphony Orchestra and the music furmshed on the
up tnp was entrancing. Light refreshments and cigars were
served and everything had a tendency to successfully make
everyone at horne
Landing was made at Chautauqua and A. N. Camp, who
was one of the guests, photographed the party on the boat;
ture company. Joseph Himebaugh made a sensation by turn-mg
a double somersault at the fimsh and wmning the booby
prize.
The fat man's race was the feature of the races. This was
won by D A Curtis, and there was not one of the spectators
who will ever forget the sight of Glenn Brown's little legs
pounding down the field
The salesmen's race was next and was won by E. J. Mc-
Gee of Shearman Brothers company
The free for all race was won by George Himebaugh.
The final heat of winners was concluded with Bloomquist
first, McGee second and Curtis third
Next on the program was the best amateur baseball game
JAMESTOWN SALESMEN S OUTI~G PARTY ON THE BOAT
other photographs of the party" ere taken at the Colonnade.
All then wpnt to the ball grounds, where athletIc games were
started. The first was a tug of war between the manufac-turers'
team of twelve men cap tamed by F. M. CurtIs and the
salesmen's team of twelve men captamed by E. J. McGee. The
manufacturers won thIS event more on account of the exceed-ingly
heavy weight members of that team.
The next event was the manufacturers' foot race, 25 con-testants
bel11g entered ranglllg from the age of 18 years to 60
years. This was WOn by Mr. Bloomsuist of the Level FurnI-ever
WItnessed. The manufacturers' team was captained by
Lyle HImebaugh and the salesmen's by Glenn Brown. The
feature of the game was Captain Brown's telephone calls to
UmpIre H H. Roberts. The game ended in the manufacturers'
favor by a score of 9 to 8. The battery for the manufacturers'
was Bloomqmst and HImebaugh and for the salesmen, McGee
and Swanson.
The party then returned to the boat and the trip was made
to Bemus Point where the banquet was served with the orches-tra
playing throughout. This banquet was a credit to the boys.
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\\EF1.I\ \RTISL\:-,
Hafner Fumiture Company
ESTABLISHED 1873.
2620 Dearborn St., CHICAGO
Couches, Box Couches,
Adjustable Lounges,
Davenports,
Bed Davenports,
Leather Chairs,
and Rockers
CATALOG UPON REQUEST
Samples shown at Manufacturers' Furn-
Iture Exchange, Wabash Ave. and 14th
St., Chicago.
No. 3064
No 3064 Davenport.-~lze 78 1I1che" long ThIS Davenport IS of the
old colo1llal "t} Ie upholstered pla1l1 seat back dnd arms Front of seat
ha" a 1uffled honler The fi1l1l1g 1" of tow. 1110% dlHl eldstlc cotton felt
top Tll1rt) SIX double cone spnngs, each "pllng "ecmely tied eIght tunes
]y\ hand con"tltute" the COlhtructlOn 1'hl" Davenport fmJ1l"hed elthel 1Il
"elected nOIthem IJ11ch mahogaln hnhh 01 111 genulIJe quartel ed sdvved
lldk fi1llsherl f?,olclen \\eettheled 01 Earh Enghsh \\ eIght packell, read)
JOI "lllpment about 2jO 1h"
Price No. 1 Leather $42.00
At the conclUSIon the p117e" fOl the lSames wele awarded r
1\1 Curtis recelvmg a 11Ice bIg JIl1C\ lemon for the tng ot \\ I'll
J\1r Bloomqmst an automobtle WIth goggles, E J \IcGee a
beautIful dIamond nng. D A Cm tIS a bouncll1g rubilel doll
and Joseph HImebaugh, the booby pn7e of that somersault
a beautiful cut glass punch bo\\ I WIth glasses
The e\ enll1g ended WIth the dehghtful retUln tI Ip do\\ 11
the lake landIng at Celoron where the part} dl"embarked and
took a specIal chaltered cal to Jamestowll \mo1H; the \ISlt-ll1g
salesmen were E J l\Iackey of Los L\ng eles CahfOl J1Ia
represent1l1g the Empu e Fm11lture Comapn) on the PaCIfic
Coast, \\1 C Da\ IS of Phtladelphla, Pa, represent1l1!:; Barcalo
l\1anufactunng Company of Buffalo, A C 130\\ man of Chl-
!'ago, Ill, representllH; the Man el Fm11lture COm])dll}
Thome" Crane of ,",pnng-field ITa"", leple"entlng the I[dd
do'\: "I etble Compall\ dnd P I, C:;tlom of Rlookl) 11 leplt"cllt-
II1g the \ C \OlqUl"t COmpdll\ dlld the L nlon l~mnlttlle
Company
'salc"men of other I1I1e" pI esent \\ Cle ] led hottmelel and
A J BI adstreet of Kew York, and II H Roberts ot Buftalo
dnd John McLaren, bu} er for J \ \c1am & Compall\ Buf-falo
one of the chIef guests
The CalIfornia Cloth1l1g company, II1corporated In Ro-chester,
New York on June 22 WIth $15,000 capItal WIll deal
111 fur11lture, glassware and clothIng The 111corporators are
Samuel Ask111, J oseph1l1e Manne and Clarence S D111kelsplel
all of Rochester, New York
...
New Corporations
H & \\ Basket Company, Manhattan, N. Y, capItal
stock $1,000, WIllow, leed, rattan and rush baskets and other
household artIcles Incorporators, Harry and Teresa Herz-
IIch and Isak \iV el11man
John L Rademacher Company, New York CIty, capItal
stock $50,000, bedd111g, mattresses, pIllows, etc Incorporators,
John L Rademacher, James HamIlton, FranCIS J Archer and
others
Kann Tradll1g Company, New York CIty. capItal stock
$5,000, retad furmture. Incol porators, Emanuel Klem, LOllI:>
C Hertz and N G Goldberger
Boston Department Store Company, Bo"ton, l\Iass, capI-tal
stock $jO 000. mercantlle PI eSldent, J a"on S BaIley,
61 S \iV asillngton "treet
R IIo111lJ.n ComlMny, Chelscd, l\[a"" Cdj)ltvll "tock, ~nO,-
000 mClulltlle, Plc"lllcnt Rl1fth Holn1vln
StOIC rt"\.ture" Company, Ke\\alk,K J, cdpltal "tack, $25,-
000 \\ aov\\ ork, office and store fixtures J ncorpOl atOl '0, Sell-del
Ehlenktant7, l\Iorn" Greenberg, Leon Darban and Max
Brown
Amcncan Dlrect01Y Cabl11et Company, New York CIty,
capItal stock, $25,000 cabmets for cltrectone", theaters, hotels,
etc Inc01 pm atOl s, Eugene Inge Ashton Parker and AI thur
o Frnst
The way of the transgres"or I" hard, but most men seem to
Itke a hard road
\\ E E K L Y ART 1 SA K
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Get Next to Mechanics Art in Plain Dress .... :.. :" :.~:..": : ...-...:.::.e ..e:.r..-.:-.;::<:.t·. ~....: ,..". :..:... ::~ .. ... . .. .. :t
CHICAGO. 1319 Michigan Avenue. 3rd Floor. n'" •• '. ~ ... :: .. ::.
NEW YORK FURNITURE EXCHANGE. Space 10. 6t~ iroo.::,: :'": ....
VISIT OUR SHOW ROOMS:
MECHANICS FURNITURE I
6. ••••• _
Complete
Suites
for the
Dining
Room,
Penod and
Colomal
De'lgns
at Popular
PrIo..e-;
Full hne of
MusIc
Cabmets
wIth Our
Patent
AutomatIc
Shelves
also for all
bnds of
Records
11
co., ROCKFORD, ILLINOIS
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Recollections of Oakley Starkwather.
~ Master Salesman.
} Many gaps have come mto the ranks of the fur111ture boy"
\J m the years that have gone Few seasons roll around but that
the "boy,," are saddened by the removal of some well known
figure In the bu"me"s It ha" been a Harvey Beasley, a ]lm
vVheelock, a JIm Shelle}, a George Stoddard, a George Dar-
"to", a MIke Fahan, and now It IS an Oakley Starkwather
Oakley vvdS one of the best known of the old bmers-not
makmg qUlte so much nOlse as some of the other", but a suc-cessful
saltsman, a congel11al compa1110n and always a gentle-man
Some very lal g e deal" were engmeel ed by hun Some
men dl e afraId to go after the bIg thmgs, others seem to he
pIkers-and as Count Oppel 'lays, "T hate a plkd" Oakley
Wd" dfter the bIg one" dl1d I" "a,d to hay e been m"tl umentdl
m gett111~ the bl~ ~O\elnment COlltldct fOJ the Luce FUrl11tUlc
Compan}
Odkle} Wd" 11ldeed dn old bmel lIe came to Gland Raplcb
hr"t t" enty } ear" dgO vvIth DIck Peclr!ecord of the old Decatur
Ll1r111tl1re (ompdn) ctJ1d ne\ Cl mIssed a 'oea"on aftel that
untd thIS one
A bumh of tld\ehng fUll11tUIL salesmen sat dlound a table
111the MOl ton H Ol1se the other evenmg dlscussmg Oakley and
talkIng about lal ge orders that have been placed m tunes past
After some tIme one of the party spoke up and "ald he
thought the palm would probably go to Starkwather If all
the orders could be recorded so that they mIght be seen It
was the good fortune of Mr Starkwather once to take an order
for $1,000,000, and so far as known It 1" the largest order f01
wood work e\ el taken The contI act v\ as made about seven
years ago wIth the S111gel SewIng Mach111e Company, and
was for 200,000 ca"e" of one pattern Mr Starkwather made
a deal wIth John \\ Iddlcomb of the John ,\'lddlcomb Com-pany
to buJ!d the cases fhat gentleman purchased the then
Idle plant of the Kent Ii'l1rl11ture Company, and \\ a<, about
three years and a half complet111g the order The contract
was made 111the name ot Mr Starkwdther, and was found
carefully presen ed 111a safety depOSIt bOA along wIth some
stocks, bonds and other valuable papers '1 he wood work111~
plant of the S111ger company IS located 111South Bend, Tnd
and IS saId to be one of the larg est of ItS k111d 111the worU
] udges say that all the furl11ture factone" 111Grand RapIds
could find space un del ItS roofs The bl11ld111g" conta111 about
fifty-fi\ e acres of floor space In thl" Immen"e fact01y dre madc
all the ca"c" u"ed by thc company 1t ha" to be In d pOSItIon
to supply the den1dnd fhe branches draw on the South
Bend plant for theIr ca"e", Just as one bank draws on anothel
for money About seven years d~O the company who \\ el e
then OCCUpy111g a comparatl\Teh "mdll plant 111South Bend,
deCIded to Cled thIS ma111moth affaIr There could be no let-up
111 the fur111"h111g of cases, and so the company began
100k111g around for someone to budd some for them whde the
btllld111g and mov111g were g0111g on Mr Starkwather was
fortunate enough to learn of the condlbons, went after the
contract, and landed It
The Amencan MIll and Lumber company wJ!1 engage in
the manufacture of fur111ture at Eugene, Oregon.
12 \\ E E K L ):
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ARTI5:JA..\
VISIT OUR SHOW ROOMS AND SEE THE BEST LINE OF
DAVE1~,F?ORT BEDS :.:..:. :.:'.,:,..':.,.:.::,.:.::.,.:I~.i.tfitE...~.~RkET
" ~e\~i1ft;;J ie.Jgh:~;Y~s aii;~~I~~:rirlces and made to gIve
satIsfactIOn Don't mIss ~(,"~rng·t"o··~eethe Ime, It Will pay you
III
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Parlor
Furniture
Show Rooms 35 to 41 N. Capital Ave. Ask for catalogues.
Couches
Leather
Rockers
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THOS. MADDEN, SON & CO., Indianapolis, Ind.
..-----_ .. ------_._---
Old English Furniture.
"An IntroductIOn to Old Enghsh FurnIture," b\ \\ E
Mallett IS a book of especIal Interest for the study of sty 1es
and theIr evolutIOn BegInnIng WIth the Tudor and 5:Jtuart
"ohd oak and walnut furnIture, the dIfferent "n les al e clts-cussed
In detaIl The next penoel, that of the Dutch
Influence, followed from 1670 to 1710 The earh Han-overian
penod was from 1715 to 1750 ThIS wa" fol-lowed
by the classIc revIval, the second penod of
Enghsh veneer, 1770 to 1820 Style" of furnIture suc-ceed
each other In waves In the 1udor penod al-most
everythIng was made of sohd wood and though the
decoration vaned, the whole of thIS soll'1 v,ork \\ a'3 dependent
rather on form than color for It" effect Later thIS 'va'3 "uc
ceeded by a tIme In whIch, dunng the Dutch Influence, e\ el)-
thIng wa'3 veneered and form, to a certaIn eAtent became
subservient to color The earl) Hano\ ellan penod \\ a" a
returnIng caused by the introductIon of mahogany, to sohd
work, and once more form, In"tead of color, \\ as rehed on to
produce decoratIve effect About 1770 ta"te once more
changed ThIS sohd furnIture was dlscal ded \ eneers of neh
woods, gIlded anel even painted surface" agaIn a"serted the
claIms of color, untIl the "ty1e from beIng \ aned and 10\ e1)
became impractIcable and \\ a" I ep1aced b\ the \ el \ useful but
clumsy sohd \\ork of earl) \-ILtonan day s
These altel atlOns from the use of form for the attaInment of
beauty in the sohd furnIture to the use of color for that purpo'3e
in the veneered and paInted are the keynote of every change
Each mode of decoratIOn at the tIme it was abandoned seemed
..
to hay e exhausted the resources whIch were contaIned In It
of further development, but after beIng superseded by a n\ a1
method of constructIOn for a long tIme It returned and achIeved
another success, developIng fresh forms of beauty, and suc-cumbIng
to Its r1\ a1 as soon as It showed sIgns of staleness
In the earl) penods of Enghsh furnIture, European woods,
oak \\ a1nut and elm were almost exclusively used, oak plain
and sohd or "hght1y InlaId, WIth sycamore and yew beIng
maInly employed The most elaborate and beautiful work In
oak dates from the end of Ehzabeth's tIme to nearly the end of
Charles II Later It was used In place of more costly woods
Few fine oak pIeces for receptIOn rooms are found later than
1680, though In the reIgn of George HI a great deal of nice
\\ork vvas made Mahogany then became :.0 cheap In pnce
that It supplanted oak
The GothIC Influence was apparent In the early specimens
of thiS style, later the Itahan Influence crept In Carving was
the pnnclpa1 decoratIOn, Inlays of sycamore and later panelling
"uperceded carvmgs
The Dutch Influence began to be felt about 1670, when
'eneenng became popular Inlay:. ",ere used. Panels were
used, begInmng about 1700 on surfaces of cross-cut walnut
or laburnum, so arranged as to produce oyster or shell designs,
takIng the place of the more ornate marquetry Many of the
cabInet" and escnt01res of thiS descnption are very happy in
theIr tone of C0101, and produce somewhat the general effect
ot fine old leather \\ ork
The furmture of the earl) Hanovenan penod was almost
the most ueautlful and satIsfactory In the whole history of
WEEKLY ARTISAN
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Furniture Company I
ANN ARBOR, MICHIGAN
Manufacturers OJ
CHAMBER FURNITURE in Mahogany, Quartered and Plain Oak.
Odd Dressers in BIrch and ImitatIOn Mahogany. The best
goods for the price on the market. Write for prices.
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English furlllture It began 111 the edrltest .}ears of the
eighteenth century, and was e\ olved "ery gradually from the
precedmg style, many of the forms muse 111the reIgn of Anne
penetrat111g far into that of George III Mahogany was then
for the first ttme imported 111large quanttttes The Queen
Anne style was unsUlted to mahogany In the use of the latter
cabmet makers soon found that desIgns sUlted to English
walnut would not do So ltghter forms were used, mOle open
spaces, plercmg and carvmg V\ere 111dulged in Tables and
chans were made WIth cabnole legs, WIth claw and ball or
scroll feet, the shoulders bemg decorated WIth carved shells
or acanthus leaf Bureaus WIth panelled or nl1rrored tops
had been 111troduced m the latter part of Anne s reIgn The
Hogarth secretanes had very beauttful and cunous pedllnents
To the later Hanovenan penod, 1750 to 1775, Thomas
ChIppendale and other well known desIgners belonged ChIp-pendale
IS noted for hIs versatihty. He dIpped mto all sty les
and everythmg he made bore an 111dlvldual stamp of hIS gelllus
He borrowed from the French, Dutch, Chmese and the GothIC
styles His fi111shed work always surpa;,;,ed hI" ongmal de-sIgn
on paper Some of the finest thmgs, though they are
Chmese or French 111a sense, are nevertheless first, ChIppen-dale
In lookmg through hIs book one nottces that the work
he produced was more fanCIful than the strong, dlg111fied fur-lllture
made up to thIS ttme The most dlsttncttve character
of his design is the lavish use of fretted carvmg and open
pierced work as decoration, the former bemg generally ap-plted
to the cornices of the larger pIeces, and to the frames of
tables
-----_. -_. _._._. ----- . ... .. .. . ..I
The next change m styles of Engltsh furlllture corresponded
to the slmJ1ar development of the LoUIS XV. and XVI The
period of Classic Rev IvaI, 1770 to 1820, was called that on
account of the discovery of Pompell, whIch made possIble
true reproductIOns of old Roman classic work The Adam
Bros, Hepplewhlte and Sheraton were the exponents of thIS
style It was about 1760 that the importance of the desig111ng
and makmg of every adjunct to a fine house was recogmzed
The great arttsts devoted themselves to the paintmg of fine
pIeces made by the desIgners Angelica Kauffman was one
of them Furmture became very sumptuous for receptton
rooms of dwelltngs Sat111V\00d, tuhp wood, ohve and light
mahogany became very popular. Pamtmg on panels became
qUIte general and was mostly employed on satmwood. Hep-plewhlte's
furlllture was light and elegant Its pnnclpal
beauty was m the shape and color, the draw111g and color
were both emphaSIzed by bandlllgs of wood following the
outlllle and contrastlllg in color with the rest of the pIece HIs
furmture is SImple and practtcal Sheraton's work resembled
that of hIs contemporaries, but was more onglllal A great
variety of furmture was made by all of them The EmpIre
style lllfluenced desIgners to the detnment of furmture The
strong drawing of the early Hanovenan penod was lost
W ritlllg tables became spmdley and unsteady, and so small
as to be cramped.
The book is Illustrated V\ith excellent drawings of the
dIfferent periods and styles in English furniture showing the
developments of each period for better or worse.
14 "" E 1~1, L \ \ l\ 1 1 '" \ "
Upon the receipt of a request from any responsible dealer, cata-logues
illustrating, pricing and describing the Quick Selling Lines of
the Big Six Car Loading Association will be forwarded.
THE KARGES FURNITURE CO. Manufacturers of Chamber SUItes. Wardrobes, Chlftonlers, Odd
Dressers, Chifforobes.
THE BOSSE FURNITURE CO. Manufacturers of Kitchen Cabinets, K. D. Wardrobes, Cupboards
and Safes, in Imitation golden oak, piam oak and quartered oak.
THE WORLD FURNITURE CO. Manufacturers of Mantel and Upright Foldmg Beds, Buffets, Hall
Trees, China Closets, Combination Book and LIbrary Cases. I THE CLOBE FURNITURE CO,
t
Manufacturers of SIdeboards m plam oak, ImItatIOn quartered oak and
sohd quartered oak, Chamber SUItes, Odd Dressers, Beds and ChIf-fOniers
In ImItatIOn quartered oak, Imitation mahogany and ImitatIOn
golden oak.
THE BOCKSTECE FURNITURE CO. Manufacturers of the "Superior" Line of Parlor, LIbrary, Dinmg and
Dressing Tables.
THE METAL FURNITURE CO. Manufacturers of "Hygiene" Guaranteed Brass and Iron Beds,
Cribs, WIre Springs and Cots.
Made b) The Karges Furnilure Co
\\ E E K L Y ART I SAN
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Made b\ Bockslege Furllllule Co.
Made by Globe f< urmlme Co
Made by Bockslege Furlllture Co Made by World Furllllure Co
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PUBL.ISHED E:VERY SATURDAY BY THE
MICHIGAN ARTISAN COMPANY
SUBSCRIPT'ION $1 eo PER YEAR IN ALL COUNTRIES OF THE POSTAL Ur.ION
$1 50 PER YEAR TO OTHER COUNTRIES. SINGLE COPIES 5 CENTS
PUBLICATION OFFICE, 108-112 NORTH DIVISION ST, GRAND RAP OS. MICH
A S WHITE MANAGING EDITOIO
THE WEEKLY ARTISAN
Due respect for its readers requires the Michigan Artisan
to explain why it has been changed from a semi-monthly to a
weekly publication. The explanation IS not difficult. The
material available for a monthly or semi-monthly furniture
journal is divided among fifteen or twenty publications. Any-thing
in the line of news must be stale before it can be used
in a monthly or semi-monthly, therefore the supply of good
material is limited and it is difficult fOl each and all to obtain
exclusive or original matter. For a weekly the supply of mate-rial
is much greater-the field is not crowded or overworked.
News matter can be used in a weekly before it becomes stale,
and with advantage and benefit to both readers and pubhshers.
Confronting these conditions the publishers of the Artisan
decided to abandon the semi-monthly field, where from neces-sity
it was obliged to devote much space to discussions of
economic subjects and trade topics, and enter the weekly field,
where the paper can be filled with live news matter, thus
making it more valuable and much more interesting to readers.
The end of the first \Iv eek 111the Grand RapIds mal ket fine"
all of the exhIbIts complete Even those who never get then
goods to market in time to be hsted 111the BUlld111g Dnec-tories
are ready at thIS wnt111g. All of the ExhIbItion BuIld-ings,
with the exceptIOn of the Leonard BuIld111g, have been
compelled to refuse admisSIOn to a number of manufacturers
whose apphcatIOns were receIved after the mIddle of June
The Leonard Build111g thIS season shows but one hne-that
of the Brown & SImonds Co of Somerville, Mass ThIS ex-hIbIt
IS prov111g a strong draw111g card, first, on account of the
excellence of the hne of d111111gtables there dIsplayed. and
second, on account of the fact that the company has per-fected
a patented lock111g devIce, also a patented knock-down
construction whIch appeals very strongly to both the furl11ture
dealer and to dil11ng table makers Mr Leonard has receIved
calls from a number of manufacturers who contemplate show-
111gtheIr exhibIts 111hIS bUIld111gnext January
The number of outsIde exhIbItors showing 111the Grand
RapIds market this season IS larger than ever before The
market acquiSItIOns 111the way of new hnes are 111the ma111of
the better medmm-grade-such lines as the furniture trade
naturally assign to the Grand Rapids market Needless to say
that the exhIbIt as a whole constitutes by far the most com-plete
exposItIOn of furl11ture ever shown PractIcally every
department of furl11ture mak111g IS represented 111such a way
as to completely cover the sub1ect The separatIOn of the
exhIbIts 111tothe classes of goods shown discloses the follow-
111gnumber of exhIbItors
Chamber FUIl11ture 42 KItchen Fur11lture 4
Chans and Rockers 26 LIbrary Furl11ture 41
Com ertible Furl11ture 5 Metal Furl11ture 6
D111111gFur11lture 27. Morns and Recl111111gChaIrs 6
Fancy Fur11lture 11 MISSIOn Fur11lture 7
Fancy Tables 11 Office FurnIture 6
Hall Fur11lture 6 Summer and Porch Furniture 6
Upholstered Furl11ture 11
MIscellaneous and novelty hnes about 25
ThIS enumeratIOn does not take into consIderatIOn the dIf-ferent
kInd'i of goods made by many manufacturers except
111 the case of LIbrary 1< url11ture ThIS table practically
amounts to count111g only one l111eof goods to each manufact-urer
\;\Then It IS remembered that there are many hnes shown
whIch embrace two or more kinds of goods, It wIll readIly be
seen that 111fact there are many more exhIbIts in the vanous
k111ds of furnIture than the figures enumerated above ThIS
computatIOn I'i entIrely exclUSIve of the l111esmade 111Grand
RapIds In refel ence to the Grand RapIds hnes, It can truth-tully
be saId that the usual progre'is has been made, and that
the manufacturers have demonstrated theIr abIbty to cont111ue
the hot pace whIch they have heretofore mainta111ed.
The fact that the open111g day of the season was four days
later than It was a year ago seems to have proven perfectly
satisfactory to all concerned A companson of the number of
buyers whIch attended the exposItIOn last year and thi::. indI-cates
that the attendance tor the penod before the 'Fourth of
July thIS year wIll aggregate about the same for numbers as
It dId last year, when thIS penod was four days longer. The
four days' conceSSIOn on the part of Grand Rapids manu-facturers
111the opemng date wIll no doubt be the means of
afford111g consIderable economy to the outsIde exhIbitors, as
It shortens the pellod of expense by about one-eIghth. A good
many of the out"Ide exhibItors have evidently come to the
conclUSIOn that the bus111ess whIch they have heretofore taken
from the buyers who come to market before the Fourth of
July has not ]u;,tified the expense 111cident to 100k111gafter
thIS part of the bus111ess, consequently a rather large number of
manufacturers made no effort to get theIr hnes ready before
July 1, and very few of them are due to arnve 111Grand Rapids
until the fifth of July QUIte a number of salesmen dId not
arrn e on the scene untIl July 1
Quickness is a valuable asset for a business man, but quick-ness
should be preceded by certainty. The way to win trade
IS usually a deliberate, earnest, solid sort of progreSSIOn. First
see the thing you aIm at and then go after it quickly
l\lanufacturers of upholstered furmture compla1l1 of the dIffi-culty
of obtaining and keeping upholsters on account of the
steady growth of the automobl1e industry. Why not petition
congress to remove the alien laws on upholsterers?
WEEKLY ARTISAN 17
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I Sligh's Select Styles Sell and Satisfy
Many New
Features Added
for the Fall Season
Everything for
the Bedroom
[ MedIum and Fme QualIty ]
Office and Salesroom
corner Prescott and
Buchanan Streets,
Grand Rapids, Mich.
WRITE FOR CATALOGUE
SLIGH
FURNITURE
co.
Grand Rapids, Mich.
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Furniture Notes and News.
A modern hotel wtll be erected III Cortland, Arizona.
Alfred Johnson, a dealer in furniture in Sun Prairie, Wis.,
IS deceased.
Macey Brothers have engaged III the sale of furmture
at Yamhill, Ore.
Andrew Carnegie has contributed ten thousand dollars
toward the erectIOn of a lIbrary at EI Centro, Cal
The Johnson Chair Manufacturing Company succeeds
the Johnson Chair Company III Chicago
The St. Manes, Idaho, Furlllture Company will soon take
possession of a new store buildmg erected for their use.
Bowden Brothers, furlllture and groceries, Brownwood,
Texas, suffered a loss of $7,000 by fire recently Insurance
$4,000
The Elks of Santa Barbara, Cal, will erect a lodge and
club house, the Masons of Roswell, N. 'vV , a temple for the
Masolllc order.
It is reported that Corbett & Vangreason of Roff, Oklaho-ma,
have filed a petition in bankruptcy. Their assets are
estimated at $2,000
The foundation walls for a new furniture factory at Guth-rIe,
Oklohoma have been laid and the superstructure will
be completed with all dispatch
The manufacture of furniture IS to be revived in Youngs-town,
OhIO, by the stockholders of the Forsythe Pattern Com-pany.
The factory has been shut down snce the panic of 1907.
Frank Sheridan of Cleveland and other out-of-town capltahsts
are interested in the reorganizatIOn. Chairs and furniture
specialties will be manufactured.
The Empire Furlllture Company, under the management
of Bert McCloud have opened a stock of furnture III Monte-rey
Cal. Goods wIll be sold on the lllstallment plan.
The Mendlan (MIss) Furniture Company which has been
shut down for several months, has resumed operatIOn. Ad·
dltIonal capital wIll be employed and the factory enlarged.
A report from LOUIsvIlle, Kentucky, represents that the
Albin Company manufacturers of furmture, have filed a peti
tIon in bankruptcy with lIabilItIes amountlllg to $17,139.48
The Standard Chair Company of Evansville, Ind , has been
reorganized under the directIOn of F. J Reitz A factory
has been leased and busl11e"s Will be resumed In the near future
W tllIam Hartenstein, doing busl11ess 111 Youngstown,
OhIO, under the name of the Grand Rapids Furlllture Com-pany
IS clOSing out and wtll retire from bUSIness on account
of ill health
Work has resumed on the U S. Grant hotel In San Diego
Cal. It Will cost SIX hundred thousand dollars. Traveling
salesmen VISlt1l1g that CIty should bear 111 mmd the fact that
furniture WIll be required for this house
The New York burlap market IS reported qUIet-almost
lIfeless. OWl11g to good prospects for the new Jute crop In
IndIa lower prices are expected and buyers are inclined to
postpone all orders except those necessary to meet present
demands.
SUGGESTIONS BY MR. WEGNER
Methods of Paying Salesmen, One Line a Year and the
Advertising ~fanagement.
D 1\1 1\ el:;ner, of \\ egner Brother", who offered anum
ber of tOpIC" dt the begmn1l1g of last "ea"on whIch brought
out some \ er) helpful talk;, on the part of dealer;, 111all part->
of the cOl111tr} '3ald he had been so hu,,} \'11th a h\ ely sprmg
and "ummer season that he had not had tnne to gl\ e to th111k-
111gup new tOpIC;' Still hI" suggestlOn" of 1d"t "ea"on \\ lth
the resultant dlscu,","lOn;, hMI Leen hlghl) henehClal to h1111and
he beheved he had a few thoughts to advance tal the con-templat10n
of hIS fellow dealer;, II h1ch mIght he mutua11} lJene
ficla1
"The bIg men 111thc ..,ell111gend at the i Ull11t1.11e game
those connected \\ 1th the fdct011e", "aJ(l Ilr \\ eg Ilel \\ or k
almost eAc1usl\Tely upon a commlS'olon bd">l:-> I knOll ot olle
man tra\elmg from thl" Cl1\ \\ho IS currently lep01ted to ha,e
an mcome of $lX,OOO a ) edl from hIS \'lark He a","'uredl} 1" a
bIg money maker, \\ hethel the $18,000 IS the actual figUl e 01
not Now thl'3 IS a man \\ ho IS placttcalh 1111msl11ess f01 h111
self, and neIther he nor any other man 111hIS c1a"s II auld con-
SIder f01 one moment a straIght salary oftel Lil"e the man
ufacturers sell111g forces thIS comml"S10n bas1s 1'0becom1l1g a
more genel a1 thmg WIth the 1etader deale1 s who a1e conc1uct111g
houscs of any S1ze and especIally 1:'>thIS true of tho"e \\ ho do d
general house furm'oll1ng busl11ess It I;' true \\ 1th us dm1
as I all11 to keep m touch \\lth all that affects m) Ime of 1HI"-
mess I know It to be tI ue of a large percentage of fellO\\
dealers.
"Nelthcr myself or others :'>0far a'3 I knO\\ depend saleh
upon the comm1""1On baSI" fOl the I emuneratlOn at Oul se1Img
forces The stI a1ght comm1,,'lOn 1" confined to se\ el al of our
111gh grade salesmen, the top notchers as 1t were They ha\ e
the call upon all bus111e"s whIch comes to the store The)
would no more thlllk oi accept111g a "d1ar) 01 ..,ald!) and
commIssIon than would the h1g Sell111g agent" of the mdl1l1-
facturers whIch IS the text for thIS talk Othe1 s at our men
are upon a "alaI \ and COllllll1""10n lJa"J", the JOll11e1 bClI1g JIl
the naturc of a gua1antee to care for then 11\111g c\.pense:'>
whde thev are buhehng up a chentele whICh \\ dl make the
"tra1ght C0111m1%1Onthe UlOle profitdh1e .stdl othel.., an 1
they naturally the beg111ners of unknown db1htv 111thc selhllg
hne are gettmg the straIght salary 0:"ow thIS offers a tOpIC
for (om1del at10n on the part of m\ fellow 1etad furl11t1.11e
dealers and home f1.11m"her:,>m partIeu1a1
"How do you pay yom salesmen, sa1ar) and comm1S"10n
01 ..,tra1ght COJl1Jlllss1On) L pon \\ hat ba"Js do } au figure that
comm1SS1On and what \ olume of sales "hou1d a capable. average
salesman t1.11n111tOthe store In the cour"e of a year) \\ h1ch
do you con'3lder the mo"t effectIve way of produc111g busll1es"
and whIch the mo..,t vdluable to the sdle'3man, the customer and
the house)
"I believe a lot of mtere.,tmg and 'aluable mformatIon
can be adduceQ through th1" selle" at que~tlOn'i I belIeve
the really efficient salesman WIn rehsh any change m bU'3mes"
methods whIch \\ oull1 eIther gn e h11n d straIght commlSS1On,
a'oslllmg propel compemat10n for hIS trade pullmg ablhty or
at least the com1111S"lon \11th a faIr guraantee to tIde over
th,c dull months of the year The drones would not care for
an} such change but the hve man who IS of value to the house
and to hU11'3elf cel taml) II ould In m) opmlOn ThIS behef
1" h<hecl upon m) 0\\ n pel "anal expenence
\nothel tOpIC may not finu favor m some quarter", the
quen a" to ho\\ many dealer'i are favorable to one hne a year
It JS not absolutely essentIal there should be but one sale a
year although I do th111k thIS would he ohnoxJOus to the man-ufactll1
ers and the t1 ade at large Each) ear It IS becommg
mOI'e appa1 ent the retaI1 sellmg sea-on IS largely confined to
the fall anu hohday penoel WIth the buymg m the "pnng
months bec0111111gles" and Ie"" vV1th but one Ime a year
the dea1el \\ ho tJe" up hIS money m stock has a much longer
penod 111\\ h1ch to dIspose of the goods It IS true the styles
ha \ e shO\, n 410 I ad1cdl change" for a number of years past
but thel e IS no tellmg when the} wIll do so and WIth radIcal
chan~e.., hahle to C0111etWIce a }edr we should rather have
our ,'\ 01k cut out for u:->
"In Gl and RapIds the CIVIC"p111t of progress IS uppermost
In the m111ds of an 11\ e cItIzens The CIVICreVIval of a year
dgO ha" been an awakcmng factor for the commumtIes of the
entlfe country \"\ e ha\ e taught others through our own
1110\e111ent man) thmgs whIch WIll serve to make the re:'>-
pectl\e cItIes hetter places m \"hlch to lIve \Ve can Just as
1 cacl1h leal n ft 0111other" as they £lom us dnel I should hke
to hale the dealer" quenec1 as to what IS takmg place along
such lmes In the11 0\\ n home" and how the11 C1tl7cns vIew the
fO! \\ al cl mo\ emell t
" \lh eJ tJ,",lJl~ I" ah\ d) '3 a hve tOpIC no matter how much It
lIas becn d1"'Cll"..,ed III the pa"t The u"e of cui'> 1'3becol11mg
mOl c and more a most Important Item in att! actmg the at-tentIon
of the lonsumel to \\ hat you have to after It IS my
c'\.penencc that "tacK cuts are of lIttle if any value You
111U.,tpI esent a cut VI hlch is the fac sl11111eof the goods you
ha\ e for ~ale and when} au get the customer 111 the store don't
trv to sell hIm Just as good, but be prepared to gIve hll11 the
gooch vou have adverbEled dnd Illu:'>trated and at the pnce pro-
111l--eel Your aeh II t1Sl1l~ matter must be dependable, 1t must
bl ab"olutlll truthful The only permanent busll1es'3 IS buIlt
lip on "quare c1edlm~ and absolute honesty Thl" apphes lu"t
a~ fulh to \ am alh e1tlsmg matte1 as It doe., to \Ollr spoken
1\ ord f01 the del, e1tISll1g dec1dratlOn IS the \ o'ce of the housc
dnc1 h "0 taken h\ the 1earler I should hke to know ho\'l
mam dea1e1" a1e US111g'3tock cuts for IllU'itratlOn and ho\\
mam are spend1l1g money for the cut'i that repesent the ac-tual
goods they are offering upon any occasion
"I belIe\ e that Jf you get answers to all of these you wdl
have hrought out a lot of op11110ns and expresslOns dunng the
"eason whIch wl1l pro\ e of hIgh value to the trade of the
\\ E E h L 1: i\ RTIS ~ 1\
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The season
for banquets
IS now
here Our
Banquet
Table Top IS
just the
thing for
banquets.
country ThIs I take It IS the mISSIon of the Dally ArtIsan-Re-cord
for I know It has brought thlOugh ItS lllterV1e\\" III the
past a lot of mformatlOn valuable to my-;elf dnd m) brother
dealers"
Heavy Sales of Lodge ~Furniture
One pecuhar thlllg about the busllle'os conchtlOns of the past
) ear and a half 01 two year-; 1" the fact that the 1e seems to
ha \ e been no let-up III the bullchng of 10dfSe houses f01 fra-terndl
and benevolent SOClet1e" Lodges seem to ha \ e flOUl-
1shed hke the pnn erL1al £;1een hay tree The Masons, Elks,
KnH~hts of PythIa", Odd Fello\\ sand 'oC01es of frdternal
lllsurance "oClelles hay e been lllCreaS1l1g by leaps and bounds
As a 1e-;ult the bUllchng of homes to house those bodIes has
been "ometh111g a'otounchng All hay e had to hay e furl11ture,
and man) a factory ha" been kept bom£; by Its 01der'o for
lodge furmture The old hou"es ale st1l1 at It, \\hlle many a
new RIchmond 1" III the runl11ng Among the mo<;t 1ecent to
~---------------------------------------- .....
Sh61huvill6
D6Sk 60.
SHELBYVILLE, IND.
MANUFACTURERS OJ<' = OFFIGE =
FURNITURE,
WrIte for latest catalogue
..-~-~~._._.------------------------------------------- ~----_._._._._------------...
OUR LARGE NEW LINE OF
CIty Salesroom. 4th floor, Blodgett BId g.
III
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DINING and OFFICE
TABLES
are the best on the American market
when prIces and qualIty are consIdered.
Stow & Davis Furniture Co.
GRAND RAPIDS, MICH.
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ente1 the hst 1'0the Ford and Johnson Company of ChIcago,
who secured the contract f01 the new ~cottI<;h RIte Temple
at n Ii\, ayne, Tnd The Stebb1ns & \Vllhelm Company 1<;
al"o dOln£; 'oomethmg along thIS Ime, whlle dll the old hou"e"
a1e \ ery dctn e Amon~ these dre the Rettlllg Furn1tUl e
Company, S Ka1pen and Bro::" L \V OU ),Ianufactunng
Company. A B & E L Sha\\ Company and others Bes1de
the regula1 regaha houses who bulld furl11ture, dre M C
L1lle) and COmpdn) of Columbu". Hender'oon Ames and Com-pan)
dnd Ihllllg BlOthe1s &. E\e1a1d of Kdlama7oo, and
other"
"\lVe'll get It for you," "ays the salesman to the custome1,
when asked for an artIcle not 111stock That's the way to talk
It sounds good It shows the customer that here IS a store
wh1ch may not be as large as some, but whIch lacks none of the
faC1ltties for secullng whatC\ er the custome1 may deSIre It
cult1vates confidence and 111sp1res respect It 1Sthe way to do
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20 \\ E E K L Y ART I SAN
FROM THE NEW LINE OF
NELSON-MATTER FURNITURE CO.
GRAND RAPIDS. MICH.
WEEKLY ARTISAN
". ... - ...-- ---------- - -- ..... - . '" --.- - -------~
We offer you 500,000 feet of
Quarter Sawed Oak Veneer
to select from, personally if you wish.
We cut to size, when desired,
I Yellow Poplar ~ Birch Crossbanding
and have log run widths and lengths always in stock.
Did you ask for
Poplar and Gunl Drawer Bottoms
We have them, machine dried.
And the Old Reliable
Irish ~ Land leI Glue
Imported and always in stock.
Walter Clark Veneer Company II
535 Michigan Trust Building, GRAND RAPIDS, MICH. I
....... - _. ---- .. ... .... ...... ----.. . . . ....... . ... ... ... _.. ----...-.-.---. ...... ..... t
21
22 \\ EELL\
SEND FOR CATALOGUE.
Selling Methods Changing.
Nothmg warms the cockles of the a, erage keen buslnl'-,'-,
man's heart so much as to take up a pi 0po~ltlOn m a snapp),
Impersonal, expedient way with a keen man" ho knm' s "hat
he IS talkIng about and keeps his ,-"old close to the 1Ine and "ho
gets up and goes when a defil11te result IS I cached, and who
makes no attempt to "play" him personally The jI1stant
that a man begins to use 111':;goo Q,'oo e) es 111';bunch ot loke---
and his "magnetism" to land an 01del, and 1.1 les the ma£; 1-
clan's tnck of dlvel tlng attention fl0m the 1 eal, halll, mattel-of-
fact Issue, that instant he start;, resentment 111the m1l1d
of your keen, level-headed bus1l1ess man
The whole scheme of salesmanship IS rapidly ch'l!1£;lnc;
m thIS country, along these l111es That tI achtlOn of the last
half century, the Jovial, St01y-telhng, entel ta1l1111g cal etull'.
dressed dl ummer who meandered ll1S snl1hng way ft om town
to town and blabbered hiS gel11al '" ay mto the hearts of the
trade, is now fast becommg only a trachtlOn HIS place IS be-ing
taken by the snappy, al gumentat1\ e sClentlficall'. tramed
OUR OAK AND MAHOGANY
DINING EXTENSION
TABLES
ARE
BEST MADE
BEST FINISHED VALVES
All Made from Thoroughly Seasoned Slock
LENTZ TABLE co.
NASHVILLE, MICH.
tech11lcally expert salesman £lom "hom the trade aLtuJ.lly
leal ns somethll1g fhe old mednt that a busll1e'-,s man 1 arely
sa \\ salesmen unless he had time to waste or to be amused
01 ",I" 1.1 Ilkcd 111tOg 1\ Inc; ,l!1 1I1tervlew-now the keen hUS1I1ess
man \\ c1lolllee, ,I lh,lnle to gl\ e a httle tunc to the keen qles-man
\\ ho Cdn tell h1l11 someth1l1g new But he doesn't want
,my "good-fellow" paLlver passed out to 111m, he does not call'
hm' the salesman looks, he has no time for Jokes or gOSSip,
and no patience \\;Ith chplomatlc "magnetic" eflorts to play
on IllS hohby 01 hiS va11lty
The ne" 1) OIga11lzed \iVabash, Indiana, Cab111et company
Ilds purlhased the plant of the old corporatIOn paymg $75,-
000 tOl the same '\ mortgage on the plant to secure a bond
I%ue amountll1g to $200,000 has been filed
Cl'. de L Kmg, formerly assoClated wlth]\l[ N Bllll1g~ 111
the turmture bus1l1ese, at ChJ111cothe, OhIO, has entered the
emplo) of Pansh & Company, Columbus, OhIO
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WEEKLY ARTISAN
SUITE NO. 1018
BY
SLIGH FURNITURE COMPANY
GRAND RAPIDS, MICH.
23
EDUCATING EMPLOYERS.
At a recent meeting of a manufacturers' assoClatlOn a mem-ber,
who is an employer of ~IX thou~al1d hands, saId
"Outside of a few hIghly-standardIzed 111dustnes, I am con-vinced
from statements by expert accountants and sY'item-atizers,
and by my own observatlOn, that the productn e
capacity of mechanics and laborers IS fully one-tlllrd belov\
what it could be under the leader'ihlp of effiCIent employ er'-
and managers."
If this i'i true, in any degree, It is not merely the personal
affair of the manufacturer It IS a publIc calamIty, not only
for the waste involved 111mIsdirected energy, but 111 the poor
traimng receIved by young men who ~tart on theIr Careel'i 111
such establishments
One of the foremost busll1es~ ,-ystematlzels. \\ ho has 111the
last twenty years pulled scores of ~mall manufactunn~ and
lPmmercial men out of ruts and started them upon the ne"
road of efficient development, emphatIcally a'iserts that
"The fact that a mechanIc or a store clerk has sa\ ed a lIttle
money and started a bus111e'i'- tor hIm'ielf IS no 111dlcatlOn
whatever of his abIlIty to do bU'i111e'3" Very often he knows
nothIng but illS U'A< n partIculai '>peclalty The Important
matters of efficIent equIpment, effectn e control of men. de-tailed
accountIng and advanced method'i of advertrs111g anO
sellmg br'ing entrrely beyond hIS knowledge and often be} ond
his comprehenslOn Many such men meet with what may
be called sucCess because It IS not absolute faIlure They
hold their own because of tremendously hard work and
grinding economy; but they are by no means gettIng the besl
results out of themselve'i or their capItal or the men \\ 110 \\ Olk
for them, because they don't know how"
What IS often estImated as success is, In realIty, rank
ulure when the opportunIties are taken Into conslderatlnn
!,_ storekeeper In a small town had sold about the same lme
'f g-oods, and by the same methods for nearl} thIrty year'-
'lis total accumulation was the store and a resIdence; a Sl'
trained m hIS father's ways must be mcluded Twenty mIle'i
away ",as a larger town to which many shoppers went when
they required a greater choice of goods than they could find at
home Then a department store was opened by two bnght
young graduate" of a great city store In two years they
controlled the trade, kept the shoppers at home, and cleaned
up a larger net profit than the old storekeeper had made IP
his entire business career
A manufactUler of picture frame moldings, employmg
about one hundred hands, always lost hIS temper when his
drummer called his attentUll1 to any new deSIgns or new
material which he found on the road "I'm not paying you to
tell me what to make!" he would exclaim petulantly; "I'm
paying you to sell what I make"
Of course this independence extended to his factory He
was using old-fashlOned heavy shaftmg and pulleys, and
wasting power, and much of his machinery was out of date.
Production there was easily thirty to forty per cent below ItS
pOSSIbility
It IS In manufactunng, rather than in distnbutlOn, that
wasteful, ineffiCIent methods cause a loss to the whole country.
as well as to the owner of the factory. The man who IS
burning five tons of coal where four tons would do the work
is wasting a natural resource. The employer who secures only
seventy or eighty per cent of the possible productivity of his
employees I~ caUSIng as great a loss to the natron as the
farmer who raIses only fifteen bushels of wheat to the acre on
land \\ hlch could yield twenty-five bushels. Intensive farming
IS attractmg the WIdest attentlOn and the most urgent encour-agement;
but mtensive manufactunng IS a term whIch the
\\ nter has never yet seen m print, not heard, except from
piofesslOnal business systematizers
StIll, It IS being practiced In many of the larger plants, and
the dIrectors of others are bemg constantly aroused to the
pOSSIbIlIties of far greater output from expenSIve eqUIpment
than they are now obtaIning. To secure thIS an expert me-chaIncal
engIneer IS sometImes called In He WIll probably
rearrange the entire plant, so as to faCIlItate the handlIng of
material He may also regulate the speed of machines, and
thus effect large saVIngs III the amount of power used. Some-tImes,
again, an expert accountant is engaged, who devises
a system of detal1ed shop-accounting which WIll indicate,
InfallIbly, leakages as well as profits And agaIn, a factory
"ystematIzer may be secured who WIll mtroduce methods of
paYIng hands by pIece work. or bonus systems which WIll
encourage stronger, steadIer and more Intelhgent effort In
fact. It IS on labor that by far the greatest gam has been made
m large plants a twenty to forty per cent mcrease m output,
Vii lthout an) Increa~e of labor cost, hemg no uncommon result
of the mtroductlOl1 of ~cIentIfic and broad-minded wage
systems
The introduction of these specialists or educators mto a
manufactunng orgamzation means nothmg more nor less than
the educatIon of the executIves m new and ad\ anced methods
,... . ._~~-----~---~
Here is
a Rocker
That's
a seller.
Write for
the price.
GHO. SPRATT
f5 co.
SHEBOYGAN, WIS.
:No. 592.
\\ L h ~ L Y ~---------_.._- ...--------------_ ...
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RICHMOND CHAIR COMPANY
DOUBLE CANE LINE
"SLIP SEATS" -the
latest and best method of
double seating.
Catalogues to the Trade.
RICHMOND, INDIANA
•I
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-lll llltenSl\ e manufactunng. But very often the efforts III
thIs dlrectlOn are nulhfied by the antagomstIc attitudes of
the pt.pds. An engmeer of hIgh reputatIOn, but whose prac-tice
for some years has consIsted almost entirely of developmg
higher efficiency m eqUlpment and men, makes a statement
regardmg hIS expenence which IS here presented 111 his o~ n
words'
"The modern shop or mdu'itnal orgamzatlOn IS an evolu-tion
from the pnm1tIve shop of one hundred years ago, m
whIch the maste1 wa'i supreme SlmJlar organizatlOn eXIsted
m the allTIleS and navIes, all of these belllg lme orga11lzatlOns
"Pilotage fir"t, and later steam, forced the 'itaff as an ad-
Junct to the hne upon "ea-golllg ve<;'iels It wa'i \ on YIoltke'"
greatest claim to tdme that he forced staft "kill on the Pn1s<;lan
hne and demonstrated that It would work"
"Amen can and other mdustnal enterpnses are, as yet,
deficient in staff \Vhde real staff does not dIsplace lme, It
knows, momentanly, more than the lllle; the pilot bemg an
example No pdot can force a captalll to enter any given port,
but", hen the captalll deCldes to enter that pOlt, he must, for
the time, defer to the staff 'ik111of the pJlot a" to what channel
he 'ihall follow
"Most managers m shops and othe1 mdustnal undertakings
have not grasped this Idea of staft hm1tatlOn", staff scope and
staff authonty. They resent the assumptlOn that any staff
member can know more than they do about theIr own busi-ness
They object to his exerc1smg any authonty, and even
when th1" authonty IS exerClsed, as It often can be through
the lllle offiClals, the later 1e"erve to themselves the nght to
pass on the value and practIcab111ty of staff requests
"Lllle managers, as a rule, OWlllg to their m1Stlllderstandlllg
of staff methods and staff conventions, cannot get over the
Idea that there IS personal disgrace to them"elves III adm1ttlllg
that anyone else can produce better results; personal dIsgrace
III acceptIng any man's plans; partIculady personal dIsgrace
III allowmg hettel re'iults to follow the apphcatlOn of these
plans
"Some of m} personal expenences are a<; follows, each
one referring to a different plant
'1 T wa'i appomted pre"ldent's assistant m a plant manu-factU1mg
a speCIalty which was ne", to me The local man-ager
remarked to hIS men that It would not take hun long to
'make a monkey of thIS butter-m '
"2 After an mten 1e~ WIth the board at directors and
offiCials, at whIch the pos'olbdlty of a twenty-five pel cent
reductlOn 111co"t was outlmed, the supenntendent 1emal ked
'It WIll be a gleat dl'igTace to u" If we allo~ any such re'itlIt
to be atta111ed by tim, man'
"3 I ",as appomted on the pres1dent''i staff The man-ag
er under hIm y\atched for any hlllts and 111stantly put mto
effect changes before deta1l'i could be conSIdered
"4 I ~as on the Hce plesldent'" staff The 'iupermtend-ent
under lum-wlth an office fiye hundred nule" away-ob-jected
to any sugge"tlOn of mme to any worke1 as to the
angle at whIch a tool ou~ht to be ground or set, unless my
1ecommendatlOn had first been submItted to hIm m wntmg
and approved offiClally That th1" would have taken several
month'i, and m mo"t ca'ies hay e been refused, and that the
thousand W10ng method'i could never hay e been corrected m
th1'i manner YVd.'; a small nutte1 to hIm. compared to the ap-parent
afflOnt to hIS "Upl emacy
"5 ;\ supenntendent v\ho;-,e 'ihop method ... we were e'\.-
peeted to reorga111Le stated, In conference, that hiS ldea of the
proper way to effect betterment was to gn e hIm a g ene1 al
ldea of what was wanted and let him "elect asslstants and
determine what method 'ihould be adopted, and how they
should be 111stalled
"6 Some cases are almost pathetiC "\ manager had been
at the head of a plant fOI twenty yea1 s For the same output
I recommended a reductIOn In force of twenty per cent He
said that he would take thIS 1ecommendatlOn under adv1 'ie-ment;
that he dId not th111k we understood the conditIons;
that he was responsIble, that he would have to be shown first
Nothmg was done for seve1 al weeks \\ e were then gIven
authonty by the pre;-'ldent of the company to act, and the force
was rapJ(ll} reduceel forty per cent, the pi om1;-,ed economle ...
were effected, the manager ",vas dIscredIted, and now hiS su-penor
officers a1e wondenng how many hundred thousand
dollars the firm lost dunng the twenty years of the supenn-tendent's
control The supermtendent did not play hIS own
26 II EEKL\ \RTISA)J
FurnIture Bu) er:o and the l\Iach111e 1\ hlch Cal ned 1hem trom II a"hlllgtOl1, J3altlmore and PhIladelphia to Grand Rapid;;,
Dnvlng-Mr H E l\Ieyel, \\ ash111gtolJ, D L Front '-"eat- \Ir E T Tremble\, Baltlmore Center Seat-D H Low-man.
PhIladelphia Rear Seat-Mr S "\ Gusdloff BaltImore
game wl'3el} He should ha\ e ",ald Here ale nel\ metho I.,
only recently come mto eXI.,tence and T 1\ elcome the chance
to apply them' 'vVhen we saId t\\ ent\ pel cent reductIOn he
should have urged at once try mg thlrt\ per cent, 01 ha\ e
accepted twenty per cent and forced alom~ to fort \ pel cent
thus provmg hImself the man of greatel COUlage, bettel Judg-ment
and supenor executn e abIllt} "
Although SImIlar mstances are related h\ e\ en expert
engmeer, accountant or adJu'3ter \\ Ith \\ horn I ha\ e had the
opportu111ty to talk-and the\ are mam -It IS not Intended to
convey the ImpressIOn that all or e\ en a large proportIon ot
executives assume thIS attItude In fact, In the great estab-hshments
these men are usually very receptlve to ever} sug-gestIOn
of betterment proces:"es They are the men who read
closely and under:otandmgly the trade and sClentlfic htel ature
and the} keep m",tantl} alert to the slIg-hte'3t change" ot man-agement
or policy
One of the great COmpa111e'3 whIch emplo} s t\\ enh -hI e
thousand hand." has a lerlger account deSIgnated EducatlOIJ
It aggregates many thousands of dollar;;, \ earh expended In
:"end1l1g ItS supenntendents and as'3Istants It engmeers and
department ChiefS, to conventIOns and to mspectIOns of other
plants, often m entIrely dIfferent lInes at manufacture A
lIbrary IS ma1l1ta1l1ed WIth a salaned lIbranan, whose duty It
IS to tabulate and 1I1dex ever) magaLme artJc1e, and e\ en par-agraphs
whIch have any beanm; upon facton opel atIOns
This 1I1dex and the magaz1I1es are open to the executl\ e", e\ en
down to the ;;,ub-foremen E\ ery summer a small pal t) of the
high offiCIals and eng1l1eels IS :oent to England and Gelmany
on a tour of mvesbgatIOn
'-,tllh method., pal The president of that company ha",
ne\ el been heard to lament the lack of good men; and, 1I1CI-dent
all) , dUllllg twenty -five) eal s of Its eXIstence, no serious
lahar dI'3turbance has occurredmlts plants
That IS the hroad gauge of manufactunng The nano\',
~am;e IS era\\ ded WIth small men to whom the fine develop-ments
of productIOn, dlstnbutIOn, eqmpment and by-products
al e unknown To them, detaIled shop accountmg IS but red
tape, eost reductIOn begm;;, and ends WIth wage-cutt1l1g Sell-
1I1g b\ JUdICIOUSad\ ertlsmg, attractIve lIterature and effectl\ e
folIo\', -up S}stems IS sneel ed at as bemg theoretJcal and cum-hersome
Offenng an extra fi\ e per cent dIscount IS the way
they land customers These men resent, sometJmes wrath-fully.
the suggestIOn that any outsIder can gIve them pomts I
They assert that the) kno\\ thell busmess and pay theIr bIlls,
and the .,lHshte'3t hl1Jt at 1mprOl ement IS denounced a" Im-pertmence
~ manufactllrel of fl1rmtul e had at some tIme dunng 111'3
<- a 1eLl run an 0'3" a phra'ic \\ hlch :"tuck by hllTI Addmg a
negatn e II Ith the 'iame dI"reganl of ac1apta1)llIty whIch chaI-actenzed
hIS management he \\ ould turn down any sugge"tIOn
for Improvement-even from 111'3foreman-wIth the bland
assertIOn "The conclItIOns of no two factones are rarely
alIke !"
He dIed, and a '3tock company wa'3 orgal11zed to contl11ue
the busl11es'i The new manager, a brIght) oung man tral11ed
111 one of the great Grand RapIds factOrIes, found to hIS dl'i-may
ab;;,olutel} nothl11g 111the '3hape of shop aecount111g The
bookkeeper-an old young man and a deep student of con-servatIOn
of encrgy, whIch he pelsonally applIed-could enter
I
WEEKLY ARTISAN
~-~'~~~~-F~~N~1~~~':E~:-1 [I "~'~~DViONUFOA~~~:~~China Closets I I I
Buffets I, I I' I SPECIAL TIES
Bookcases ! ~1.\~?PE.gQUAR. OAK VEN EERS !
, MAHOGANY VENEERS I
I ,
I , I HOFFMAN !
II BROTHERS COMPANY I,
804 W. Main St., FORT WAYNE, INDIANA
, I I l ~----------------------------------------------~ ~---------_ _----------- . ~
G~~n~.~-.~pi;~~as t~';~"~.~...~·::·'llll~-·-- -----.. ------------- ---- ---------- ..
2 Parkwood Ave. Grand Rapids Mlch , I
j ,
II •I
,I I' I I
I I I I , I
I I
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We lead 10 Style, Confirudlon
and Finish. See our Catalogue.
Our lme on permanent exhIbI-tion
7th Floor, New Manufact.
urers' BUlldmg, Grand Rapids
,,-
We are now pnttlllg out the best Caster Cups wIth cork bases ever
offeree to the trade. These are fimshed 111 Golden Oak and WhIte Maple
1Il a lIght fimsh These goods are admirable for polished floors and furn-
Iture rests They will not sweat or mar.
PRICES
Size Zji lllches ... $400 per hundred
~:"zeZ%:lllches 5 00 per hundred
~_.T_ry -a-S_am.p._le 01der FOB Grand Rap,ds .._------ ...... _------
figures and foot them up correctly. All that the previous
manager had reqUIred \\ d-, thdt the cash book '3hould balance
The monthly totals WLre entered 111the ledger under the
general head of Disbursement'-., the Items of expense, matenal,
and wages be1l1g lumped togethel Thel e were absolutely no
cost statistics The new manager had to Il1dke an entirely new
start, but 111 two years he had doubled the output \\ lthout any
1l1crease 111 power 01 eqUlpment
Tn a MaIne vlliage is a modest woolen mlll whICh has been
operated by steam for twenty-eIght years The propnetor
own'3 a farm within a mile of the mIll Across this farm runs
a rapId stream, the outlet of two lakes havmg a total area of
over twenty thousand acre" And although he knew there wa.,
water power there he dId not know untIl recently that he
CI'uld turn that power 111tOelectnc current and WIre It across
to hI~ mlll The knowledge dId not come from an} techl11cal
readmg, nor dId It come from mve~tI~atlon of other plants
He ne\ er left hIS \ dlage except for an annual \ ISlt to hIS
'3ellmg agents at Boston and a little JOy trIp among the
theaters
It IS not unusual for a man's e} es to be opened by a popular
magazme or newspaper, though he would never subscribe to a
trade 01 techmcal Journal A door and sash manufacturer had
reached d pomt whel e he reqUIred more power An ad\ ertlse-ment
of a power-transmIssion System m thIS maga7ine at-tracted
hIS attentIOn, chIefly because of ItS unusual em Iron-ment
He sent for and received some excellent descnptlve
literature and decided to try the system, whIch consIsted of
27
Plonrm
Manufadurin~
(om~any
rIII ,I
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Dl1;'l'ROIT, MICH.
Reed Furniture
Baby Carriages
Go-Carts
W l Full lwe shown only __~_~:~a:~~ ~__
a rearrangement of modern hne-shafting and pulleys. The
elim111atlOn of unnecessary friction gave him sufficient power
to run tV'.enty-five per cent more machinery, whIch was all
he then wanted Here agaIn was a conservation of a natural
resource-power from coal
It is highly probable that the attentIon of small employers
IS frequently drawn to better methods of and apphances for
busmess by the magazme which reaches the home, rather than
by that one which reaches the office There appears to be a
certam state of m1l1d which 111duces a man obsessed by self-suffiCIency
to lIsten indulgently to a layman when his antag-on'sm
would be instantly aroused by a profeSSIOnal
Tt ha" been SCIentifically demon"tI ated that tl1e clouds of
black smoke emeIgmg from the factor) stacks mean coal
gOlllg to wa'te Flnng by well tramed men \\111, and does,
effect alar se a \ lng, but the common practlce 1'3 to take a
lumper from the,} ard.., make a chalk mark on the steam gauge
at whIch he I" to hold ..,team, and anothel on the water gauge
at whIch he IS to hold water, then order hIm to shovel away
and earn his dollar-se\ enty-five I
The ne\\ manager of a great bndge con~tructlon plant
effected a savmg of thIrty pel cent 111 coal con'3umptlOn by
the SImple process of convmc1l1g hl'3 ast011lshed firemen that
the less work they dId the bIgger pay they would receIve ThIS
was theIr first mtlmatlon that qualIty, rather than quantity,
was desirable m the art of shoveling coal
On one of the dlvi<;lOns of the Northern PaCIfic Railroad
28 \\ EEKL"
------.-..-._----- - ... - ----------------------- _.-._._-------_._---_ ..-.--_.
--lOUR LINE OF--
CHINA CLOSETS
BUFFETS
AND BOOKCASES
is more complete and up-to-date than ever
before. Samples shown in Chicago only,
1319 Michigan Ave., Manufact-urers'
Exhibition Bldg., first floor,
opposite elevator.
In charge of exhIbit·
F. P. Fisher, N. P. Nelson. Ferd Luger.
\
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Rockford Standard Furniture Company, Rockford, Illinois
~--_._--_.-._.-_._-----_. _. --------------- ---
as large a sav111g has been effected by e"tabhsh111g a tray el111~
lecture car for firemen and awardmg pn7es for result-,
For a quarter of a century It ha" been practJcalh demon-
~trated that at lea~t ten Del cent more lumbe1 can be "eel'l cd
from a glVen run of 1m;" 1)\ the hanel-sa\\ than by the circular
But, except 111the larger mdl", lumbe1 1S bemg cut today b\
the wasteful circular or gang-saw Three-e1ghths of an mch
of good lumber 1S turned 111to sawdust for every one-mch
hoard cut It has choked "treams and anmhllated fish In
view of the rap1d denl'datIon of the fore"ts this waste 1:0 a
natJOnal calam1ty
It is generally a"sumed that 1f a man keep~ thE: wheels
tUfl1lnJ:; rl'1d ]Jay" hi" 1)\11., he knows hiS busme~" Dut 111
many 01 the small e~tablI~hment." If mterest on capital and a
pelcentage for depreClatJOn were chan;ed up, there would be
nothing shown for the propnetor'~ or manager''i salary Or,
If h1s salary were chan;ed up. there ~ auld be nothmg fOl
mterest on cap1tal and depreCiatiOn It 1" all deSignated
"profit" and If It 1-, there. no mdttel 110\\ .,mall. he keep" hI"
head above V\atel anel IgnOle., the PIOhdhlht\ of la1~e1 1etUln"
by better method.,
To such a man the substItntlOn of a hu;hh -effiClent ma-chll1e
for an out-of-date one mean" pay 111lSfor It out of hi"
annual mcome, and that 1'0hke hay II1g a tooth pulled without
an anaesthetiC
The resulb of apparently \ er) .,hght 1mplO\ emenh 111hn"l-nes~
method'i al e otten mal \ elou., T\\ 0 01 three ll1"tallcc"
are selected ham a lar~e lJumher, d1leA\ hecan.,e they 1elate to
comparatively small e",tabhshment.,
The propnetor of an Ind1ana wagon factor} sou£;ht the
adV1ce of an e"pert upon a method of elimmatll1e; V\a.,te on
lumbe1, \\ hlch he felt sure eX1sted but could not locc>te A
standard schedule wa" drawn up, fixmg the exact amount of
matenal necessary fOJ each job, and a stock clerk \\ as en-gaged,
\\ hose dut} 1t V\as to measure out accurately the re-ql11red
quant1tIe" a., called fOJ from da} to day 111 the shop The
re"ult \\ as a "a\ m~ of tweh e per cent of h1gh-grade oak and
hlckon -a total of el~hteen thou.,and dollar., for the fi1st year
In a mach111e shop where two hundred and hfty hand" were
emplo} erl, men had to go to the tool 100m £OJ dnlh d1e" and
other small tools and part-, a., 1eqUired b} the \ anOll~ Job"
they had 111hand Thl" meant a wdlk acro-.-. a laH;-e .,hop and
£lequently 'ic\eral ml11utes' \\alt ~whIle the tool clerk wa" at-tend1l1g
to othe1" \ new"} .,tem wa" deVised by which the
VIorkman recen ed, with h1., Job OJdel dnd bluepnnt, a basket
contal11lI1g all the necessary tools and parts tor the work As
a \ er) effiClent tIme-check1l1g 'iystem was 111 operatIOn 1t was
ea,,\ to figure the time say ed b} the ne,\ plan It amounted
to 0\ er -.e\ en per cent
] n t11l" ",hop, a '0 111 mam ot hel., w hcre the eqUlpment I~ not
abnormally e\.pen"nc, the annual wa~e total VIas fully as la1ge
as the cdp1tal employed Chere£ore, that seven per cent saV1l1g
wa" eqlll\ alent to an extra ",e\ en per cent dividend on the
capital -C::aturda\ E\ en1l1g Post
Samuel :\Idler, a dealer 111 fU1111ture 1n Manon, Ohio, has
made an assignment M1ller ownes real estate valued at $6,-
500, hut 11ls stock of furmture 1S of but little value
Charles A. GallIgan has opened a branch furmture store
in ~ ew Bedford, Mass
vv EEKL Y ARTISAN
SUBSCRIPTION OFFER TO FURNITURE
=======================DEALERS·====================
Through our ability to dispose of a large number of these books we have been able
to obtain a price which enables us to furnish this fine work on Decorating Show Win-dows
and interiors and send the WEEKLY ARTISAN one year at the price of
the book alone.
The Regular Price of the Book is $3.50
The Subscription to the Weekly Artisan one year is 1.00
Total, $4.50
We will send the book, express paid and
the Weekly Artisan for one year for $3.50
Address all orders and inquines to the
WEEKLY ARTISAN,
GRAND RAPIDS, MICH.
Parties desiring to examine the book before purchasing may do so by forwarding $3.50 for price of book. If after
examination it does not prove satisfactory, upon the return of the book, express charges paid, we will be pleased to
return all of the $3.50 The book consists of over 400 pages, bound in cloth and is profusely illustrated. The
two opening chapters of the book are reproduced on another page of this issue.
PRIZE CONTEST
The Weekly Artisan will give away $32.50 in money each month for the best Window and Floor Displays of Furniture
Contest open to both Subscribers and Non-Subscribers.
Are you good at arranging window and floor displays? Then here's your opportumty to capture from $1.00 to $10.00
every month. Beginning with this number, the Artisan will conduct a series of prize contests for the best window and floor
displays of furniture. The rules are simple. Anyone conducting a furniture store may enter the contests, the only pro vi-don
being that each contestant must enter a GOOD plate of his exhibit and a brief description of how it was accomplished,
especially where technical or mechanical contrivances are used in pI eparing the display. That is all.
The decisions will be rendered by a committee selected for the purpose, and all awards will take into full considera-t10n
the natural difficulties whIch it was necessary to overcome in order to produce the results shown. For instance, the
small or medium sized stores will not have the advantages of the larger ones, and the excellence of the small store work will
be judged accordingly. Thus all will have an equal opportunity and an equal chance in the distribution of prizes.
1st Prize
2nd Prize
3rd Prize
$10.00
7.50
5.00
4th Prize
5th Prize
Next 5
$2.50
2.50
1.00 each
Each month the winning dIsplays WIll be reproduced in the Weekly Artisan, which will afford an excellent oppor-tumty
for readers to study each other's store methods.
We aim to make these contests of more than monetary interest; they are designed primarily to stimulate superior
effects in display and to offer a source of education along these lines.
Good window and floor displays require serious study. The advertising value of well kept windows and floors cannot
be over estimated. If you present to the multitudes who daily pass your windows, an attractive setting, you will arrest their
attention and admiration, and while they may not draw every passerby into your store at once, they are nevertheless doing
a helpful work, and one which pays in the long run. When space permits, it is a good plan to reproduce room scenes, thus
suggesting to the prospective purchaser how she may obtain good effects in her home. This plan is carried out very suc-cessfully
in large cities.
Now, then, brothers, send in your photos, and go after the prize money. All who wish to enter the August contest
must have their photos in by July 25th.
Address WEEKLY ARTISAN, Grand Rapids, Mich.
2CJ
RETAIL FllRNITURE ADVERTISING
A DEPARTMENT OF HELPS FOR THE ADVERTISER
Conducted by
ChIef of the Advertisin4 Departm.ent, Furniture City EngravinJi Company
MARLIN L. BAKER
J hay e been asked to conduct a department at aeh el tl';ln~
helps and cntlclsm,; for the beneht of the I eta]l turl1Jture deale I
and I take up the ta"k ~ladl} teelln~ that It I am able III
some small wa} to as:Ol"t m ral<;mg the "tandard and eftectl\ e-ness
of fUll1Jtlll e ach erthln~. 1 "hall be amph 1epald for m\
efforts
Inabmuch a:o It 10, Impo""lble t01 me to kno\\ ) Oll all pel
':.ondll) and to talk \\ Ith \ ou It I'; m} \\ Ish that these column"
be made a" 111formal ab po"o.lble, 0.0 that at lea,;t some of the
dIstance betVveen us mal be bndged
The msplratlon and help that ma} come from thIS depal t-ment
wdl depend largeh npon the "pInt In \\ hlch } ou dll
take hold It remall1s for \ au to make It \ aluable-not for me
So, then. :oend m } our "u~ge:obon:o. Ideas and sample ad-
\ ertlioements, that the} ma} be dl"cll"bed and passed on to your
brother furl1JtUle man 1:-\ el) week reproductIOns and cntl-clsm
of ad\ ertbemenb \\ 111 dppear. \\ hde the altellla te \\ eek"
WIll be gIven largely to ad\ e1t1blllg and :Odle:otalb III genel al
It WIll be mamfestly llUposs1ble to reproduce all ot the ad"
whIch WIll be sent Ill, but thoioe best sUlted to brmg out pomt"-
of mterest and value wJ1l be selected
All commumcatlollS should be addre,,:oed to ::\Iarhn "-
Baker, 423 :YIuna} Ihuldll1g, Grand RapId", ::-Ilchlgan
If thel e 110one thmg more than another that 1 \\ auld Im-press
upon the mInd of the furmture ad wnte1 It IS the \ alue ot
white space. l ro\\ dmg the ad o.eemb to be a unn er"al \\ eak-ness
among ad \H1tels III all lines of tl ade If the) could onh
come to realize that whIte space IS a<; \ aluable as the pnnted
word, the effectl\ eneio" of thel1 \\ ark would be greatl} en-hanced
Don't try to "a} too much In one ad Remember
there are many day s coming In \\ hlCh \ ou call COyer ) our
tOpIC thoroughly "'" CI0\\ ded black maioS at ty pe and cub
wdl not catch and hold the mtereiot nearly ab qmckl} as \\ dl
a well balanced arrangement WIth generoub portIOns of whIte
paper loommg up here and there La) out) our ad carefulh
<;0 that the whIte ,;pace IS e\ enly dIstrIbuted \\'hen \ Oll
A Good Manager.
A real malla~ er doe" not tl} to shouldel all the \\ ark m the
hou"e He knov\ s thdt allno,;t e\ en hom at the day the1 e I"
,;omethmg g01l1g to tm n up whIch wdl req lIn e hIS be:ot Judg-ment,
and tIme to consIder It thoroughl) He cannot do that
and at the :oame tIme tdke care of a mass of detail \\ ork J f
he attemptb It, he 1:0not a real mdnagel He may be filling a
manager'b chaIr and drawll1g IllS pay, but he IS really nothmg
but a substitute for a manager, or a manager In the kmdel-gal
ten stage Thousands of good men are today toolmg
themselves mto the belief that the} are properly managmg a
\he a b01 del, lI1:otluct the pnnter to leave at least a "pica"
lone-sl,th of an mch) bet\\ een the border and the body
matter
The next most Important pomt IS the cuts. Use good cut,;
and plenty of them Do not try to advertise thIS year's gOOdb
\\ Ith last year's cuts Cuts change In btyle and character the
bame as furniture. and} au need new gO<'ld ones Just as you
need ne\\ deSIgns In furmtm e You want cuts that posses,;
the quallt} 01 buggebtlOll m a mal ked degree, cuts that wdl
mspll e a deSIre to buy Good stock cuts can be had at vel}
reasonable pnces
Then lao.t, and whde \ ery Important, I place It last-the
\\ ordmg I attach the least Importance to the wordml?:. be-cause
\\ Ithout good whIte bpac1l1g and attractIve CUI~ the
chance" for the word111g to llupre:Ob are few And do not let
that statement beguIle you mto the thought that the \\vld1l1g
does not need most skIllful treatment Valuable as are whIte
"pace and cut'i, then effect1venebs can be largely thwarted b)
poorly expl essed saleb talk Make the talk forceful, tel se and
tl uthful Don't try too hard Just talk Be earne'it about it
If \ ou feel that these th1l1gb are beyond you, and that you
need help, don t heSItate to get 111 touch with those that are
trall1ed to the 1\ ark Then help wdl be worth many t1meb
the co~t Look \'>ell to the advertIsmg of your bus1l1ess It
holds great loss or profit for you accord1l1gly as you handle It
He1e 10a little sentiment that 110 mIghty good, and ItS ap-p1JcatlOn
to ad\ ertIs1l1g 1'i so pert1l1ent that I want to gIve It
to yOU
STICK I
Men fall because the) begin somethmg
.Men 'iucceed becau'ie the} finish a defil1lte th1l1g
::,t1ck I That IS the fir:ot law of w1l1n1l1g
:'II'itakes ma\ mark) ou back Men may m1bjudge you
The half-\\ d} :,pmt may tempt} au The fight may tJre you
nut to W1l1 pu"h the th1l1g throllgh, fi111sh1t-
"TICK I"
-Courtesy of "System"
lm:0111ess. \\ hen m fact, they are slaves to the detaIled work
ot the bm1l1eso. cJ he) fear to delegate authonty to theIr sub-old1l1ateo..
\\hen 111reaht} that IS exactly what should be done
\11 "orth} subord1l1ates al e anxIous to shoulder responslb1hty,
kno\\ 111'gthat theIr real value depends upon such actlOn, and a
JUc!ICIOUbselectIOn of aSS1stant'i IS one of the maw dutIes of a
real manager
On June 22 the Frederick Gall Fur111ture company was
1I1corporated 111 New York CIty, capitalized for $50,000 The
company WIll sell furmture by retail.
WEEKL\
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Here's a Bargain
That is a Bargain
PALMER
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MANUFACTURING CO. I•I
.....------..I..
No. 537. 28x42 top.
Quarter Sawed Oak, Cross
Band Rim, Polished, $7.50
You can't make money faster than by buymg thIs fine lIbrary
Table by the dozen, unless you make up a carload out of thIs and
orher good tlungs we have to show you.
1015 to 1043 Palmer Ave., DETROIT MICH. '"--_._._~--_._----
Planning a Window
There are two ways to plan a wIlldow One IS to draw on
paper a dIagram of your framework and layout your plan a<,
carefully a:" an arch1tect Will deSign a house Another IS to
plan as you butld, and gradually add to your wIlldow unttl It
IS completely tnmmed Both ways are practIced by the best
tnmmers, and each method has been defended by 1tS votane:"
as the best
At first thought It would seem best to make a WOlkIllg plan
of your wmdow, but ;;,ometlmes It Will not look so well when
completed as the plan would seem to mdlcate And, agam,
If you butld up a wIlldow Without any forethought, It IS Just
a:" ltable to be a disappOIntment as a <,uccess Perhaps It I"
best to have ;;,ome plan formulated, If only III your mIlld, and
then WOlk as closely to It as your wIlldow and your matenal
Will allow If you see an opportul11ty to Improve It as you
work, you may eastly do so \Vorklllg In thiS way, a tnmmer
often may, after haVing carefully thought out a des1gn, and
gettmg fairly started, change 1tS plans by degrees untIl the
fil11shed trnn IS totally d1ffe1ent from that first mtended.
For a symmetncal wIlldow a centerp1ece IS always neces-
"ary It may be an arch, a pa1r of steps, a c1rcular recess, or
whatever} au choose, but the center 1S always the most 1m-portant
pomt of your tnm Good wmdows are sometImes made
by butlding out the sldes uniformly and drawmg them toward
the center, but 1t reqUlres much skill to do this successfully,
and even then you can not 19nore the center, where the eye
of the observer rests first and most frequently This 1S the
reason a small wllldow 1S often as effectIve as a large one A
large wIlldow can, of course, show more goods and more de-tatl,
but all thiS IS accessory to the centerp1ece, and the mam
1dea of any large wIlldow can be 1eproduced m a smaller one
by leaving out some of the deta1ls and accessories, and perhaps,
\I{TI~A.N 31
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Sectional Bookcase
Up to date;
making the dealer
a profit of 55%.
All woods and
finishes. Write
for catalogue.
Lme on sale in
FurnIture Excltanl!e,
Grand RapIds;
Manufactnrers'
Exlt.bItlOR Buddin!!.
Cltical!O and
FurnIture Excltan!!e.
New York.
No. 10.F. Ouartered Oak. Order sample
List $16, less 35%. at once.
"umphrey-Widman
Company ======
Bookcase
Detroit, Michigan
I educlllg the sue of the centerpiece C'trc1e:" or :"ectlOn" of
Circles are best for frame-works, for nothlllg 1S so graceful as
,1 cln..le Squares, tnangles, etc, are ;;,bff as compared to
CIrcle", and a1e cltfficult to tnm Even steps, OJ sene'i of
'ihelv111g, are best made In cIrcular form Pdlar'i are useful In
many ways They support arches or platforms, and may be
used 111dependently fOl many hnes of goods
A" a general rule have the heav1est pa1t of your tnm 111the
centel The extreme :"1de:", or end", of your vv111dowsmay be
next heav1est or flllle;;,t Bet" een the cente1 and the end" the
tnm should be hghte'it, but thl:" depends consIderably on the
shape of } our w111dovvand the character of the tnm If you
have no Judgment, don't attempt to tnm w111dow'i Aslde
ft om an artI:"tIc eye and deft workmanship, the onl) othe1 re-ljUls1te
of a successful tnmme1 IS common :"en:"e
Do not place your tnm too near the wllldow pane ] t de-stroys
the effect of the best d1splay Unles" the goods are ver)
small 111deedthey wdl look better the farther they al e remm ed
from the glass The floor space 1n front of the mam tnm n13)
al" ays be utd1zed to good advantage
And, speak111g of floor", aVOId excluslVe "floor tnm'i" 111
any 1111eof merchandise They do not attract one llnles:" he
c1ehbera1.ely stops and gaLeS lllto the w111do" and fe" people
do that 111th1S busy age Ra1se your tllm to the center of the
"llldovvs, even 1f It 1'0composed of "mall ware", and then It
wdl arre"t the gaLe of the pa":,,er-b}
The suggestlOns here offered are, of necessity, general 111
the1r scope Study all good w111dows you may see Don't be
content to copy them, however, but 1mprove upon them Some
other man's 1dea;;,\-\111frequently glve yOU an Idea of your own
that 1;;'vastly better Ong111ahty alone does not always win
It IS better to copy a good w111dow than to onglllate a poor one
A.nd to onglllate a good one IS better yet -From The Art of
Decoratmg Show Wmdows and Intenors
~~--------
INDEX TO ADVERTISERS.
32 WEEKLY ARTIS~;\
EXTERIOR AND TWO INTERIOR VIEWS OF
STORE OF
JOHN A. CUNNINGHAM
JACKSONVILLE, FLORIDA
American Blower Company
Bockstege Furniture Company
Bosse Furniture Company
Clark Veneer Company
Ford & Johnson Company
Globe FurnIture Company
Grand RapIds Blow PIpe & D. A Company
Grand Rapids Brass Company
Hafner Furmture Company
Humphrey-WIdman Bookcase Company
Karges FurnIture Company
Lentz Table Company
Luce FurnIture Company
Madden, Son & Company, Thos
MechanICS FurnIture Company
Metal FurnIture Company
MIchIgan Engraving Company
MIchIgan FurnIture Company
MIller Co., Eh D
Nelson-Matter Furmture Company
Palmer ManufactUring Company
Possehus Bros., F. M. Co
RIchmond ChaIr Company
Rockford Frame & FIxture Company
Rockford ChaIr & FurnIture Company
Rockford Standard FurnIture Company
Royal ChaIr Company
Sheboygan Chair Company
ShelbyvIlle Desk Company
S1Igh Furniture Company
Spratt & Company, Geo.
Stow & DavIs FurnIture Company
Umon Furniture Company (Rockford)
WhIte Printing Company
WorId FurnIture Company
Cover
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Miscellaneous Advertisements.
WANTED
WANTED COMMISSION MEN.
For IndIana and Illinois to sell our SUItes, Dressers, ChIffon-
Iers, Stands, Beds and Wardrobes. McKIm & Cochran Fur-nIture
Co., MadIson, Ind. 7-3-4t
WANTED-WOOD SEAT CHAIR FACTORY
To locate on our property at Columbus, Mississippi; unlimit-ed
supply of red and whIte oak; red and sap gum and beech at
extremely low cost; plenty cheap labor; fine factory site; un-excelled
shipping facilities and low freight rates to good mar-ket.
Might take some stock m well managed company. Ad-dress
Interstate Lumber Company, Downing Building, Erie,
Pa.
WANTED-TRAVELING SALESMEN.
To handle a line of Extension Tables, Pedestal Tables, Ward-robes
ard Kitchen Cupboards, on commission. State what
other lines you handle and Territory desired. Address
Koemg Furmture Co., 2620 N. 15th St., St. LOUIS,Mo.
WANTED.
A good cabmet maker; one who can detail and make clothing
cabmets. Address B. S., care Michigan Artisan. 6-10-2t.
FOR SALE
FOR SALE.
One Seaman Carving Machine, in excellent condition, with
center attachments. Has four cutters 15 inches apart. Bed
IS 8 ft. 2 Inches long, 4~ ft. wide. Can be had very reason-able.
If interested write at once to Langslow, Fowler,
Co., Rochester, N. Y. 6-l0tf.
- Date Created:
- 1909-07-03T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 30:1
- Subject Topic:
- Periodicals and Furniture Industry
- Language:
- English
- Rights:
- © Grand Rapids Public Library. All Rights Reserved.
- URL:
- http://cdm16055.contentdm.oclc.org/cdm/ref/collection/p16055coll20/id/148