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- Description:
- The goal of this study is to determine the effects of situational variables in persuasion. One hundred and forty subjects were used. Subjects were given two hypothetical situations involving compliance in inter-personal and non-interpersonal situations, and were told to state the various strategies they will use in gaining compliance in both situations. The results found that to change the negative work attitude of the Nigerian public, coercive power of threat and aversive stimulation play crucial roles, but that power alone cannot be effective if not supported by friendly persuasion of compromise and reward. Individuals in interpersonal situation, however, resort only to friendly persuasion.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article explores a message-based persuasion theory within the Nigerian cultural context. It argues that strategies based on coersion or sanction may result in more compliance behaviour than those based on explanation, need and circumvention. But, at the same time, environmental factors such as hunger, frustration and depression can, in isolation or combination, also affect an individual's capacity to persuasive communication. It, therefore, calls for persuasion research in Nigeria to make available data on which to base policies for change programmes and strategies.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review