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- Description:
- This paper discusses a systemic approach to development information management at the grassroots. It proceeds by defining the term "systemic" and by re-deflning and/or reconceptualizing "grassroots" as a development concept. A systemic approach to information management at the grassroots must address not only rural areas but also urban peripheries. For effective grassroots information management, there must be a shift in focus from endusers to decision-makers. Horizontal communication channels must be harnessed to sensitize and activate all sectors of society for participatory decision-making at the grassroots.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article examines the role of the new information and communication technology in enhancing the efficiency and effectiveness of public relations as a management function. It argues that the success of any public relations firm will depend on how well it applies the latest information and communication technology to accomplish its tasks and operations, locally and globally. The author observes that, with the development of powerful and relatively affordable computers, PR has emerged as a significant aspect of decision-making in organizations.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The news selection process of African-American newspaper editors in terms of news about Africa, was evaluated by addressing two research questions: (i) How do African-American newspaper editors decide which African news to publish? (ii) What influences their decision about the quantity and quality of coverage? A two-page questionnaire was mailed to African-American newspaper editors in 1991 and 1992. The study hypothesized that editors' perceptions of a foreign news event had a direct and significant impact on the way they process the news stories they receive daily. The study reveals that gatekeeping practices of African-American newspaper editors were basically similar to those of other western editors. This was not surprising given the similarity in their education, environment and newsroom socialization. The African-American newspaper editors are distinct, however, in subject matter of reporting. African-American newspaper editors think though, that positive involvement of the United States in the affairs of African countries would positively influence the education of the American public about the heritage of African-Americans. The reporting and issues in African-American newspapers were also investigated.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review