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- Date Issued:
- 1986-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- African Journal of Political Economy
- Description:
- This paper argues the case for a philosophy of communication in Africa so as to give meaning and direction of African communication research. Observing that philosophy as an activity is not alien to Africa, the author contends that it is the absence of a philosophy of communication in Africa that accounts for the lack of theoretical orientation in African communication research. He reviews the major American mass communication theories, and demonstrates that each of them is based on some American philosophy or world view. He then argues that any appropriate philosophy of mass communication in Africa must originate from African philosophy, defined in a fairly broad manner.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study examines the nature of communication research published in Africa Media Review, with particular reference to the subject areas of the published studies, and the extent to which the researchers have used some of the minimal scientific procedures in executing their studies. Since the AMR is the leading African communication journal which regularly publishes African communication research, it is an appropriate place to begin this process of empirical excursion into the present state of communication research on the continent.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The issues of how the media affect people, and what people do with the media have presented perennial and perplexing questions for communication scholars. Some of the research results in these areas are more controversial than useful. Uses and gratification studies straddle the two domains of media effects and people's employment of the media. The field of gratifications research holds great promise in the continual search for comprehensive knowledge on how and why we use the media. Drawing from a wide range of local and international literature, this unit presents copious evidence to show that gratifications research has universal application in many contexts, including development communication.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses the lineage of British cultural studies in relation to its historical antecedents in Britain and Germany, and with regard to developments in the USA, South America and Africa. Cultural and media studies are contrasted with American administrative research and the 'mass society' thesis. Cultural studies seek emancipation; administrative research contributes to social control. The paper ends with a discussion of African cultural theorists and their application of Marxism in anti-colonial struggles on the continent. Some of the problems evident in such scholars and activists as Cabral, Fanon and Ngugi wa Thiong'o are examined. The paper argues that the history of cultural studies during the 20th Century is a history of the ideological mobilisation of the term 'culture*
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1980-10-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Critical Arts
- Description:
- This paper explores the nature of communication research going on in Africa The author argues that while the absence of a research tradition in Africa compels researchers on African affairs to adapt and replicate some American, European, and Soviet research strategies, there is a real need for communication researchers to take cognizance of the cultural context in which their research in Africa takes place. He singles out the "focus group' approach as being particularly suitable for data elicitation from Africans because it harmonizes well with their social-group orientation. This approach, he argues, has the merit of generating new hypotheses since it allows interviewees to respond or behave in unanticipated ways. The author, however, does not expect the approach to be problem-free and he makes useful suggestions as to how some of the anticipated problems may be overcome.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article looks at mass communication research in the African cultural and traditional context and suggests some innovative approaches that would enhance local communication research endeavours. It examines how African peoples, cultures, institutions and communication environments impede or facilitate social research. The author calls for indigenous efforts in the construction of new theories and methodologies in communication research that would appropriately fit the African context of development.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review