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1. The mass media alone are not effective change agents

Description:
The decade of the 1980s could, from a communications perspective, be typified as the period of 'social mobilisation'. Rather than expanding on the theoretical assumptions underlying the social mobilisation approach for development, this article discusses the consequences of the theoretical assumptions for the use of personal and mass media, as experienced in the African context.
Date Issued:
1991-01-01T00:00:00Z
Data Provider:
Michigan State University. Libraries
Collection:
Africa Media Review