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- Description:
- Communication has become widely accepted all over the developing world as a potent tool for rural development. However, this faith In the power of development communication often appears to be misplaced, as development fails to measure up to expectations even after huge resources have been invested in development communication. Many of the failures of development communication projects arise from the application of inappropriate development paradigms and communication strategies which overemphasize the mass media as channels of communication in the development process. This paper is based on a study carried out to find out what communication media are used by rural women in Nigeria as sources of development information.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- In an attempt to redeem the imbalance in the quality of life between the rural and urban areas, Nigeria's Federal Military Government set up the Directorate of Food, Roads and Rural Infrastructure (DFRRI) in February 1986 to provide the much needed infrastructural base for the development of rural areas. In the same vein, the mass media have been urged to join in this battle to uplift the quality of life in the rural areas. This study examined the two years (1984 and 1985) before the setting up of DFRRI, and 1986 and 1987 when the directorate had operated with a view to finding out if there were qualitative and quantitative differences in Nigerian newspapers' coverage of the rural areas between these two periods. Some were noticed while, in the main, there were little qualitative differences between the two periods.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review