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- Description:
- This paper sets out to "spell out and critically analyze the role of research In development communication". After a brief discussion of the concept of development communication, the paper stresses the role of research in determining what Is desirable change in a people's perception of development. The paper zeroes in on the place of research In development communication In relation to the Liberian Rural Communication Network. The observations arising out of this case study are used to make some general recommendations for research In development communication
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article draws attention to the cognitive need of the communication receiver, and to the competence and intellectual skills that ought to be acquired if the target audience in rural development communication is to derive maximum benefit from their positive mental state and readiness for learning. It examines the concept of development in the African context, the cognitive abilities required for reading, listening and responding, and how these relate to development. It suggests instructional goals for curricula aimed at preparing message receivers for effective participation in rural development programmes.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Communication has become widely accepted all over the developing world as a potent tool for rural development. However, this faith In the power of development communication often appears to be misplaced, as development fails to measure up to expectations even after huge resources have been invested in development communication. Many of the failures of development communication projects arise from the application of inappropriate development paradigms and communication strategies which overemphasize the mass media as channels of communication in the development process. This paper is based on a study carried out to find out what communication media are used by rural women in Nigeria as sources of development information.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- In an attempt to redeem the imbalance in the quality of life between the rural and urban areas, Nigeria's Federal Military Government set up the Directorate of Food, Roads and Rural Infrastructure (DFRRI) in February 1986 to provide the much needed infrastructural base for the development of rural areas. In the same vein, the mass media have been urged to join in this battle to uplift the quality of life in the rural areas. This study examined the two years (1984 and 1985) before the setting up of DFRRI, and 1986 and 1987 when the directorate had operated with a view to finding out if there were qualitative and quantitative differences in Nigerian newspapers' coverage of the rural areas between these two periods. Some were noticed while, in the main, there were little qualitative differences between the two periods.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article is a systematic assessment of how nine key concepts in social marketing can help us in drawing up effective rural development campaigns in Africa. The focus is on how to use these concepts in formulating a strategy for communicating agricultural innovations in African rural settings. The article recognises the fact that there is no single overall reliable method for communicating with farmers everywhere but believes that the social marketing principles can be more successful with the farmer in most rural situations.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper makes a case for the utilization of traditional systems of communication in the development process. The paper underscores the usefulness of traditional systems of communication by noting that they are instrumental in the mobilization of people at the grassroot level for community development and national consciousness; the enlightenment of people in cultural, political, health, and other programmes leading toward self-actualization; public entertainment through arts, cultural festivals, musicals and dramatic performances; and intracultural, intercultural and other communication purposes leading to group and national cohesiveness. Contending that the traditional newsman is the only credible source of information for the rural areas, the author urges that his (the traditional newsman's) mobility and hardware be improved to facilitate his work.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the role of communication training and research in integrated rural development. The author's major thesis is that if rural development communicators and workers in developing countries are inculcated with the right skills, they can utilize the rich potentials of modern and traditional communication to achieve rural development goals. He proposes an appropriate training programme for the kind of development communicators he envisages. He also suggests a research model that would facilitate the work of such communicators. His recommended training programme blends development theory and practice, development communication theory and practice, as well as information delivery strategies, techniques, evaluation and field work.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper is an extension of a rural communication project by Unesco/IPDC and the Finnish International Development Agency FINNIDA, focusing on nine villages in northern Tanzania. The project was given the name Commedia, an abbreviation of "Community Media for Rural Development". Its aim was to promote grassroots communication and dialogue between the village and nation-level media. It was originally envisioned as a pilot experiment for a huge programme, finally covering all the 8,000 villages in Tanzania and shifting the urban bias in Tanzanian mass communication. The project did not work out quite in the way it was planned. The Commedia story includes the ups and downs of an exercise seeking a balance between idealism and a cruel and capricious reality, not always responding to set objectives in the way planned in the project document (Kivikuru et al, forthcoming).
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The article defines technology as a communication process, reviews the problems of communication technology, transfer in the African continent, and makes a case for definition of development communication. It insists that in media technology transfer, the emphasis should be on their cultural implications and relationships to traditional modes of communications. Mass media should be seen as technology context, a situation that allows for greater participation of the ruralites in various African villages, which makes for quicker and better acceptance of change. The article critically examines different technology transfer models and recommends a horizontal, humanistic or holistic model of communication for rural development.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review