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- Description:
- Advances in communication technology, bring with them new characteristics which often expand the horizons for information exchange among people. The evolving information superhighway is promising to break the physical barriers to the free flow of information. This has serious implications for developing countries. As many parts of the world adopt the new technologies of the information superhighway African countries should be cautious and not too readily abandon their traditional communication methods, which are not necessarily anti-thetical to the Internet. As exciting as the new technologies are, they do not always portend positive developments.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper analyses the level of competence of Tanzanian journalists to handle developmental issues. It proceeds from the thesis that development journalism is not reporting about events but processes, and not reporting about personalities but issues. The study finds evidence from a survey of 136 practising Tanzanian journalists to support the hypothesis that Tanzanian journalists are ill-prepared to meet the challenge of development journalism. It recommends that media institutions should hire better academically qualified persons and then give them professional journalism training as well as continuing training in their areas of specialization. This will equip the journalists for more coherent and comprehensive reporting and analysis of processes and issues for a developing society.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper reports and discusses the findings of a study conducted to investigate the correlation between rural farmers' responsiveness to agricultural innovations and the communication patterns used to popularize such innovations. The results of the survey carried out in this study showed that neither education nor the use of mass media has a significant association with the adoption of agricultural innovations. Personal communication sources were found to be more effective than mass communication sources in creating the necessary awareness and, hence, influencing the adoption of agricultural innovations.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This examines the 'domination hypothesis' of the critical/conflict theories, vis-a-vis the structural functional perspective. It tries to put the two perspectives side by side and show how they stand up to objective analysis, and/or are related to each other. It also draws attention to the time-honoured view of many communication scholars that analysis of the power of the mass media should not be predicated on the principle of "all or nothing", that the media are not all-dominating; neither are they all-liberating; that the media can be used for good or for evil, depending on the socio-political, economic and cultural environments in which they operate. This requires an examination of the relationship between economic and socio-political power structure and mass media utilization as well as the impact of this relationship on the effect of the media on the public.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review