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- Description:
- This paper emphasises the role that communication technology plays in the present day world. It embraces Marshall McLuhan's idea of "the global village" as a result of the communication technological strides. The paper states that the term information superhighway incorporates all the existing networks into one system, but at the same time it is multi dimensional, unlike the traffic highway which projects two directions of movement. It moves to underscore pluralism that exists as a result of advanced information technology. This rush towards information technology, is largely interlinked to economic factors. The paper advocates for research in indigenous communication to augment modern communication. It argues that Africa's potential in indigenous knowledge and practices remains largely untapped, adding that information and knowledge can be effectively transmitted using indigenous forms of communication, which are characterised by simplicity of technology and directness of interaction. The paper ends with an assertion that indigenous forms of communication should be integrated with modern communication systems for sustainable development.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper critically reviews the current status of African communication educational resources and needs in the context of the development of the post colonial state and its institutions. In calling for an indigenized philosophy of communication, the paper argues that the current patterns of communication education are too foreign-oriented and have very little or no indigenous component. As a result, media practitioners are institutionally incapable of interpreting dynamically complex socio-economic and development problems facing Africa today.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Advances in communication technology, bring with them new characteristics which often expand the horizons for information exchange among people. The evolving information superhighway is promising to break the physical barriers to the free flow of information. This has serious implications for developing countries. As many parts of the world adopt the new technologies of the information superhighway African countries should be cautious and not too readily abandon their traditional communication methods, which are not necessarily anti-thetical to the Internet. As exciting as the new technologies are, they do not always portend positive developments.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper explores the nature of communication research going on in Africa The author argues that while the absence of a research tradition in Africa compels researchers on African affairs to adapt and replicate some American, European, and Soviet research strategies, there is a real need for communication researchers to take cognizance of the cultural context in which their research in Africa takes place. He singles out the "focus group' approach as being particularly suitable for data elicitation from Africans because it harmonizes well with their social-group orientation. This approach, he argues, has the merit of generating new hypotheses since it allows interviewees to respond or behave in unanticipated ways. The author, however, does not expect the approach to be problem-free and he makes useful suggestions as to how some of the anticipated problems may be overcome.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article looks at mass communication research in the African cultural and traditional context and suggests some innovative approaches that would enhance local communication research endeavours. It examines how African peoples, cultures, institutions and communication environments impede or facilitate social research. The author calls for indigenous efforts in the construction of new theories and methodologies in communication research that would appropriately fit the African context of development.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review