American communication theories and African communication research

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Description:

This paper argues the case for a philosophy of communication in Africa so as to give meaning and direction of African communication research. Observing that philosophy as an activity is not alien to Africa, the author contends that it is the absence of a philosophy of communication in Africa that accounts for the lack of theoretical orientation in African communication research. He reviews the major American mass communication theories, and demonstrates that each of them is based on some American philosophy or world view. He then argues that any appropriate philosophy of mass communication in Africa must originate from African philosophy, defined in a fairly broad manner.

Date Issued:

1987-01-01T00:00:00Z

Data Provider:

Michigan State University. Libraries

Collection:

Africa Media Review

Place:

Africa, Africa, and United States

Subject Topic:

Communication, Research, Information theory, Foreign influences, and Information theory

Language:

English

Rights:

In Copyright

URL:

https://n2t.net/ark:/85335/m5jq0v61n