Preparing agencies to receive media messages on rural development

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Description:

This article draws attention to the cognitive need of the communication receiver, and to the competence and intellectual skills that ought to be acquired if the target audience in rural development communication is to derive maximum benefit from their positive mental state and readiness for learning. It examines the concept of development in the African context, the cognitive abilities required for reading, listening and responding, and how these relate to development. It suggests instructional goals for curricula aimed at preparing message receivers for effective participation in rural development programmes.

Date Issued:

1986-06-01T00:00:00Z

Data Provider:

Michigan State University. Libraries

Collection:

Africa Media Review

Place:

Africa, Africa, and Africa

Subject Topic:

Communication in rural development, Cognitive learning, and Competency-based education

Language:

English

Rights:

In Copyright

URL:

https://n2t.net/ark:/85335/m5cj88x47