Mobilizing people's support for development

Description:: This paper directs its attention on information campaign effectiveness. It examines some theoretical and practical considerations that should be taken into account in planning and executing public englightenment campaigns in Nigeria and other developing countries and offers a multimedia model for more effective information campaigns in these areas. According to the model, well prepared and packaged information campaign messages should flow from the information campaign headquarters to the mass media and the interpersonal and group communication channels, and through these channels to the target audiences with continual monitoring and evaluation by campaign officials. The suggested model is diagramatically provided.
Date Issued:: 1986-06-01T00:00:00Z
Data Provider:: Michigan State University. Libraries
Collection:: Africa Media Review
Place:: Africa and Nigeria
Subject Topic:: Communication in social action and Communication in social action
Language:: English
Rights:: In Copyright
URL:: https://n2t.net/ark:/85335/m54x55t3n