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- Description:
- Tanzanians are turning inward now after dismantling most of the barriers to development colonial mentality, colonial regimes in the neighbourhood, illiteracy and poor health. The rallying cry now is increased economic output through self-reliance. Radio Tanzania Dar es Salaam (RTD), as a medium of mass communication and mobilization, will have to get closer to the grassroots people, either on a social basis, which is possible now, or it will have to introduce smaller community-based stations which would have greater mobilizing power than any other establishment.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article critically analyzes the role of the Party newspapers in mobilizing the masses in Tanzania. It examines the existence of mass mobilizing content in the papers by method of content analysis. Three criteria were used to evaluate the extent to which four major message types carried potentially-mobilizing content for a period of one year. The article also examines the extent to which the existing communications infrastructure in Tanzania supports the process of mass mobilization through the party newspapers and other print media. It was found that there was an insignificant amount (16%) of media content for mass mobilization in the Party papers. Also, the communications infrastructure in Tanzania further hampered the process of mass mobilization through the Party papers and other print media. The article recommends an integrative policy and planning approach for the entire information and communications industry in Tanzania to enhance the media's roles in mass mobilization for development.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review