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- Description:
- This article examines the type, objectives and availability of agricultural programmes on Nigerian television based on an examination of the social structure. Agricultural programmes were limited in focus, perspective and range of issues treated. The programmes were mainly concerned with the transfer of technology and ideas to the neglect of other crucial socio-structural issues. Because it has been difficult to get sponsors for agricultural programmes, unlike entertainment programmes which dominate the prime viewing hours, the policy of commercialisation is responsible for the lack of agricultural programmes on Nigerian television.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper reports and discusses the findings of a study conducted to investigate the correlation between rural farmers' responsiveness to agricultural innovations and the communication patterns used to popularize such innovations. The results of the survey carried out in this study showed that neither education nor the use of mass media has a significant association with the adoption of agricultural innovations. Personal communication sources were found to be more effective than mass communication sources in creating the necessary awareness and, hence, influencing the adoption of agricultural innovations.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review