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You searched for: Institution Michigan State University. Libraries Remove constraint Institution: Michigan State University. Libraries Place Nigeria Remove constraint Place: Nigeria Topic Television viewers Remove constraint Topic: Television viewers
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1. Viewer preference for TV stations and programmes

Description:
This articles examines viewer preference for two TV stations in Nigeria, ABS/TV and N.T.A., with the aim of determining the more preferred of the two stations, determining their programmes ratings, determining the viewers assessment of the TV stations on selected attributes and finding out the influence of their presenters on programmes preference. The study used the field survey and library review methods and tested four hypothesis. A sample of 500 viewers were studied; but the response rate was 63.6%. The study revealed that ABS-TV was the more preferred station. It was evaluated positively by the viewers on clarity
Date Issued:
1988-01-01T00:00:00Z
Data Provider:
Michigan State University. Libraries
Collection:
Africa Media Review