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- Description:
- This paper critically evaluates the various conceptions of self-reliance in Black Africa. It identifies some factors that may promote or hinder the realization of self-reliance in mass communication training. Observing that much of the educational philosophy and many curricula used in Black Africa's mass communication training are a colonical legacy, the author recommends that training should not just revamp such philosophies and curricula, but initiate a new, development-oriented outlook.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This articles examines viewer preference for two TV stations in Nigeria, ABS/TV and N.T.A., with the aim of determining the more preferred of the two stations, determining their programmes ratings, determining the viewers assessment of the TV stations on selected attributes and finding out the influence of their presenters on programmes preference. The study used the field survey and library review methods and tested four hypothesis. A sample of 500 viewers were studied; but the response rate was 63.6%. The study revealed that ABS-TV was the more preferred station. It was evaluated positively by the viewers on clarity
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- If South Africa's potential is to be realized, the nation will need to be fully integrated into the global electronic information age. A future South African government can choose between two basic courses of action: (i) emphasis could be placed on reinforcing and expanding the technological infrastructures required to further the development of a post-Fordist South African information economy or (ii) emphasis could be placed on the modernist industrial base at the expense of the information economy and communication technologies of post-Fordism. The challenge lies in avoiding dependency on the West by accepting the top-down relations associated with multi-national capitalism.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses some of the constraints on efforts to formulate comprehensive mass media policies in Nigeria. It reviews the constitutional and political environment of the mass media and journalistic practice in Nigeria and identifies legal, economic, historical, linguistic and cultural factors which impede the development of the mass media and constrain their performance. It argues that antagonisms between politicians and journalists have led to government nationalization and control of the mass media thus marginalizing the role of journalists as watchdogs on government conduct of public affairs. It calls for a redefinition of the role of the media in Nigeria more in accord with its history, culture and aspirations and away from the present western mode which only fans conflicts between the government and the mass media. That is the direction an appropriate mass media policy for Nigeria should take.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study examines the nature of communication research published in Africa Media Review, with particular reference to the subject areas of the published studies, and the extent to which the researchers have used some of the minimal scientific procedures in executing their studies. Since the AMR is the leading African communication journal which regularly publishes African communication research, it is an appropriate place to begin this process of empirical excursion into the present state of communication research on the continent.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article offers some reflections on the locus of peoples' stories, or their Sitz im Leben, i.e., leisure time. It explores this concept briefly from the perspectives of social anthropology and mass media studies. It then draws a political typology of peoples' stories which are of some significance to Africa's modern story-tellers, the mass media.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article discusses the concept of development communication and the role which communication can play in the development process. Using the Ugandan example, it shows how the broadcast media have been used for formal and non-formal education in select African countries. It reveals the potentialities and constraints of educational broadcasting in particular and broadcasting in general including technological underdevelopment, lack of financial and human resources, as well as political instability and upheavals.Mtumi
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper is an extension of a rural communication project by Unesco/IPDC and the Finnish International Development Agency FINNIDA, focusing on nine villages in northern Tanzania. The project was given the name Commedia, an abbreviation of "Community Media for Rural Development". Its aim was to promote grassroots communication and dialogue between the village and nation-level media. It was originally envisioned as a pilot experiment for a huge programme, finally covering all the 8,000 villages in Tanzania and shifting the urban bias in Tanzanian mass communication. The project did not work out quite in the way it was planned. The Commedia story includes the ups and downs of an exercise seeking a balance between idealism and a cruel and capricious reality, not always responding to set objectives in the way planned in the project document (Kivikuru et al, forthcoming).
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review