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- Description:
- It is a quarter of a century now since Zambia's vernacular provincial press was established by the government. In this pilot study, the researchers have looked at one of the newspapers and concluded that it is ineffective content-wide and circulation-wise. The authors recommend that the Zambian government should take a fresh look at the newspaper, and perhaps at the other five as well, to ensure that what is published is really about and for rural people and that copies of every issue are made available to them.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper presents a survey of Nigerian female students to determine their motivations for taking up journalism training. The study found that almost as many female as male students enrol in the country's journalism training institutions at the moment - which factor should advance women's representation in the media. Moreover, most of the female students surveyed consider journalism to be a profession as much suited for women as for men. However, it finds marital status to be an important factor in career choice; married students said they would quit work if it interfered with their family responsibilities. Secondly, most respondents tended to prefer more glamorous roles in television, radio, public relations or advertising to aspects of journalism such as reporting. These two factors have important implications for career advancement of women journalists and may continue to exacerbate women's under-representation in Nigeria's mass media institutions.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses the lineage of British cultural studies in relation to its historical antecedents in Britain and Germany, and with regard to developments in the USA, South America and Africa. Cultural and media studies are contrasted with American administrative research and the 'mass society' thesis. Cultural studies seek emancipation; administrative research contributes to social control. The paper ends with a discussion of African cultural theorists and their application of Marxism in anti-colonial struggles on the continent. Some of the problems evident in such scholars and activists as Cabral, Fanon and Ngugi wa Thiong'o are examined. The paper argues that the history of cultural studies during the 20th Century is a history of the ideological mobilisation of the term 'culture*
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This is a study on the global news flow controversy. It is a preliminary report of a case study of some selected American readers and journalists. The study was aimed at finding out if there is a general agreement between American journalists and their readers on the kind of African news that is important and interesting to American readers. The research method used was sample survey. An initial sample of 200 readers and 40 journalists were randomly selected for the study. Only 72 readers and 16 journalists completed and returned the questionnaire sent to them by mail. Four newspapers were included in the study. The study found, among other things, that most of the readers studied read foreign news, almost all the respondents read at least one of the articles about Africa in the newspapers included in the study. It also found that more than half of the journalists and readers agree that there is more news about disaster and politics than about other types of news. Although both the readers and journalists surveyed agree that the stories on development activities were important, the majority of them also agreed that such stories were not really interesting to them. The study is continuing.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the search for reliable sustainable development models and approaches. It is also a re-exploration of old but persistent questions in the development equation: What is the role of communication in the development process, and how can marketing strategies be integrated with other promotional methods to engender sustainable development? It shows that development communication literature is replete with research reports, models, case studies and "thought pieces" which demonsrate that communication and the mass media are vital components of the development process, especially at the awareness creation level and with integrated multimedia approaches. Some works point out that at the attitude, opinion and behaviour change levels, the effects of communication and the mass media may not be much. The employment of integrated marketing communications in sustainable development projects is recommended.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article is about social mobilisation as a development communication approach which enhances people's participation in social or development programmes or projects. It examines the concept and elements of social mobilisation and the extent to which social mobilisation has been applied to improve people's participation in the Botswana national literacy programme. The analysis of social mobilisation practice in Botswana has shown that when mobilised, people participate in large numbers in development programmes. For example, mobilisation activities which were mounted during a period of one year between when the programme started as an experiment and when it was officially launched as a national programme resulted in impressive participation statistics. Finally, the article suggests the application of both social mobilisation and a literacy approach that is amenable to social mobilisation, if Botswana is to eradicate or greatly reduce adult illiteracy by the year 2000.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study uses communication model of feedback and signals to analyse the dynamics of nationalism, selflessness and discipline which are so essential in holding together African nations. Drawing from Miller and Rice's (1972) theory of systems organization, it points out that national systems must have attractions for individuals, groups, clans, and communities whose ideas compete for ascendancy in the national schema. National leadership, often rooted within clan or ethnic heritage, must eschew parochialism and allow for the expression of diverse group (ethnic) interests and opinions if nationhood (seen as an abstract term) is to acquire positive identification by the individuals, groups and communities.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review