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Grand Rapids Public Library (Grand Rapids, Mich.)
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- Issue of a furniture trade magazine published weekly in Grand Rapids, Mich, starting in 1879. and GRAl'JD RAf-1L (iRAND HAPIDS, MICll., ~OV:EMBEH NELSON-MATTER FUR CO. GRAND RAPIDS. MI H. BED-ROOM and DINING-ROOM COMPLETE SUITES in Mahogany, Circas"ian 'Valnnt and Oak. If you have not one in your liitore, a simple reque ..t 'W'"l.lJ briIl2 you our magniiicent new- Cataloane of 12x16 inch Pdge groups, show-ing suites to JUatch. With it, e, en the Ino ..t Illoderate sIzed fnrn1ture store can shoW'" the best and new-est furniture satisfactorily. - - ----------------, "THE PORTER" Jr. 5 INCH JOINTER IS THE GREATEST LITTLE BIG MACHINE ON THE MARKET. It is built with the same care, accuracy, and feat-ures that are embodied in "The Porter" Hand Join ters which are known the world over. The steel lipped ground tables which can be withdrawn from the cylinder; traversing mclines for guaging the cut; the tilting guage for beveling, mitering, etc.; and the Round Safety Cylinder are all identical features of the larger machines. When furnished upon the iron bed (shown in cut), any style of motor can be attached. The style of current, cycle or phaze is immaterial. The machine is furnished with or with-out the countershaft, or stand, just as is desired. IT IS THE IDEAL MACHINE for the cabinet room, pattern shop, manual training school or any place where small or narrow jointing or buzz planing is done. It requires but little power, small space and runs at high speed; and say-don't you know that 50% OF YOUR WORK is within the range of this machine. You ought to be inter-ested in this machine and our catalog T. will tell you all about them. C. O. PORTER MACHINERY CO. GRAND RAPIDS, MICH. WEEKkY ARTISAN 1 No. 1152 Dresser. Made in Oak, Mahogany and Blrd'.-eye Maple. Beautiful Bird's Eye Maple JUST THE THING TO DELIGHT • THE LADIES AT CHRISTMAS! There is nothing quite so dainty~so feminine-so charm-ing for Christmas, as a Bird's Eye Maple Dressing Table. Light, airy and cheerful, it goes to the hearts of the ladies, and it is the ONLY LIGHT-COLORED FURNI-TURE THAT IS ALSO HIGHLY ARTISTIC. The NORTHERN has made Maple a leading line ever since starting in business. We are in the heart of the Maple country, where the finest Ma-ple in the world grows, and with our standard lines, using Maple as a base, we are able to pick ONLY THE CHOIC-EST PIECES for N at u r a I Map I e finishes. Therefore, when you buy Natural Bird's Eye Maple from the NORTH-ERN, you are sure of the creme de la creme~the finest III the country. But you must have artistic shapes too-the airy beauty of Bird's Eye Maple is completely lost if it is not made up in beautiful designs. We also give you moderate prices. That is what will sell with you-beautiful wood, designs and workmanship, at moderate prices, coupled with PROMPT DELIVER Y ( and that means everything when you get near Christmas-nobody beats us at that part of the game). No. 1197 Dressing Table. Made 1D Oak, Mahogany and Bird'. Eye Maple. Full information given In courteous letters about anything that interests you. Write us frankly, freely. Northern Furniture Company SHEBOYGAN, WISCONSIN 2 WEEKLY ARTISAN ,. - .- - - - . - --- - - -., I LUCE FURNITURE COMPANY II , III I III I •Ij t II•I GRAND RAPIDS, MICH. Manufacturers of COMPLETE lines of MEDIUM PRICED DINING and CHAMBER FURNITURE. Catalogues to Dealers Only. ~-.-_. --.-. ----_._. ------------------------~ _. -_.._.-- ._..--- .--- ._. . . -- - -- luce-Redmond Chair Co.,ltd. I BIG RAPIDS, MICH. High Grade Office Chairs Dining Chairs Odd Rockers and Chairs Desk and Dresser Chairs Slipper Rockers Colonial Parlor Suites In Dark and Tuna Mahogany Blrd's Eye Maple Birch ::J<!tartered Oak and ClrCI1SSJI111 WI1t1Jut Our Exhibit you will find on the fourth floor, East Section, MANUfACTURERS' BUILDING, North Ionia Street GRAND RAPIDS, MICHIGAN "Exhibit in charge of J. C. HAMILTON, C. E. COHOES, J. EDGAR FOSTER. I It t ND RP..rb 10 '-'"PUBLIC LIBRlRY 31st Year-No. 20 GRAND RAPIDS. MICH.• NOVEMBER 12. 1910 Issued Weekly 'WHY MOST REAL SALESMEN ARE IRISH They Are Required to Serve as Apprentices and Are Thoroughly Trained for Their Occupation. CWlitten for the Dry Goods Economist by Ge01ge Rob111son head of the foreign departments of the \Vanamakel stores) The "obsci vmg pel son" was surprised to notice through the lal ge dcpal tment St01e of New Y01k that seemmgly a maJonty of the salesmen were I11sh; yet the same thmg would be found tl ue m Clllcago, Plllladelpllla, Boston or any of our large American cities. This is especially so in the fabnc depal tments, where an actual knowledge of the con-structlOn of the matenal becomes a substantial asset to the man behmd the counter. These are the men who have learned their business on the other Side of the water and have answered the call for ti amed salesmen from the greatest and most remunerative field m the vvorld Imagme the feelings of an American boy at the age of ±ourteen or fifteen If he were told that he must work fm four years Without pay. 01 the consternatlOn of his father at the Idea of paying a fee of $500 and donatmg his son's sel vices at the same time. This is preClsely what hap-pens to the Insh lad when he decldes-or rather hiS parents deCide for him-that a bUSllless career, and not a professional one, IS to be hiS lot Thus the young man makes hiS start m the busmess world, impressed (and generally subdued) by the fact that his father has paid out a good round sum of money and eApects only one thing in return: that he shall learn that particular business, and le'lrn it thoroughly from the ground up. If an Amcncan lad goes to vvark at thiS age, the thought in hiS mmd IS revenue only, and if he casts in IllS lot with a dry-goods house it is because the im-media te wages al e a little better than he has been offel ed in any other place It is just a "job" to him; nothing more. And the ne"t week he will as carelessly and cheerfully leave it for a place in an office or a canning factory for fifty cents a week more. This boy is much more likely to SALESMAN BY ACCIDENT. change four times m one year than to remain in one place for four years. A man who has been tlllough this course of training in the old country appreciates just what it means, for well he knovvs what hes between the start and the certificate of rec-ommendation at the finish. One youthful aspirant for mercan-tile honors was apprenticed to a Belfast house, and trembling With fear lest he would not be competent to fulfil the duties required and might be returned to his parents in disgrace, he asked an older boy, who had been longer on the job, just V\ hat was expected of him, and was told in return that if he was sufficiently expert in the art of sprinkling damp tea-leaves on a dusty carpet and could handle a broom well enough to sweep them up agam he had nothing to fear for the first three months at least. It may be added that the new apprentice acquires a personal knowledge of the uses of the dust-cloth as well. By the end of the third month the "new boy" has come in and the first boy is advanced one point further up the scale of leal nlllg-which means that he goes to one of the cash desks dotted about the shop, and there he learns how to ac-curately make change These desks are numbered from one up, according to the location and importance in the house and a boy is advanced from the lowest to the highest only as he implO\'es in accuracy and rapidity. In the course of a period in which a boy serves in the various cash-desks he is required to report at the end of the business day to the head cashier-who is usually the treas-urer- with hiS balanced accounts showing the amount of cash taken in for the day in hiS section, and it must be absolutely correct. If the vouchers do not agree he is given opportunity to look over the sales-checks, and if an error has occurred which he cannot account for he must give a proper and satis-factory explanation to the management. By the time the boy has finished with these desks he pretty nearly knows how to make change and balance simple accounts. After thiS he goes to the counting room and credit office of the firm This finishes the first year and the sales-men of the futm e has not yet handled a yard of merchandise. At the beginmng of the second year he is asked if he has a preference for any particular department, and, if he has, It is usually arranged to place him there. But this same boy has a long way to go before he becomes a salesman or gets a FOI the whole foUl years that the Iri'3h hoy is "serving 111..t,une" the only incentive held out to him I~ the plomlse of a position at the end of hi" t11ne, with a PI111ce1y111come of £16 a year-equal m our good, hard-earned Amencan money to $7820. But long before the four years have expired he has heard from some of his old associate" who have gone to ,\merica and are bemg paid as salesmen five and SIX tunes more than he could possibly earn for a gooel many year'3 to come. Hence, his own preparatIOns for fitting al e generally completed by the time his certificate is handed in. Thus Ireland Im,e'3 one more of her trained young men and while these boys may start at the bottom of the ladder in thiS coun-try by no means all of them re-mdin there. You will find them among the best buyers, managers and e\ en proprietors in some of the ~Teater stores 111the United State'3, and the rungs of their lad-ders have been their Old World',> training, their apphcation to the business, their enthusid'3m and last but not least, their good health and regular habits, ac-quired during their apprentice- '3hip-( for the boys are boarded and lodged by the firm and under their supervision generally in charge of one of the managers) and subject to stnctest discipline THE TRAINED SALESMAN after, as well as during, the busi-nes' 3 hours They are required to be in their rooms hy 9 o'clock at night, when the superm-tendent makes a per'3onal investigation of each room and looks for each boy, yet aside from thIS, a hberal time is given for recreatIOn. Many a \\ eak boy, startmg his apprenticeship in these shops, takes out at the fil11~hinto the busmess world strength and health as a result of the outdoor sports in whIch the boy s are encouraged to engage "Mollycoddlelsm" does not flourish under the same 1oof WIth fifty 01 sixty boys, all pure Insh, and mostly flom the farms, and the puniest lad soon finds that he hkes cncket, football and baseball, and in the four years he accumulates blood, and bone, and muscle to aid him in hIS battles with the world. While we believe our methods in this country are far in advance of the old country's stores in general merchandis-mg, yet there 1'3much to be said of a salesman from the Em-erald Isle. He is taught that he should make customers feel that the VISIt to the shop is an honor, and he Impresses you that It is a great pleasure to show the goods and you can Just trust him to fulfill his duty to his firm by selling you all he can, for SELL IS wntten 111capital letters on his very bram \Vell he knows that If he fails to make a sale tho aisleman or the buyer, ever on the watch, will ask the reason why; f01 they m turn, are expected to be sufficiently alert to keep track of pi acticall y every transactIOn between the sales-man and the customer. Thus a salesman IS constantly kept keyed up to his best efforts, and, on the other hand, a buyer IS actually in touch wIth his merchandise and the daIly demand of his depart-ment But, mdependent of this, there is a feeling of loyalty m the hearts of all these men, salesmen, aislemen and buy- (Continued on Page 6.) WEEKLY ARTISAN chance to actually sell good.., In",tead, he I~ gl ac lothly per-mitted to become valet to the 1eal "pald sale~men." lIe is obliged to arrive an hour ear her than the saId "1eal salesman," remove the covel~, dust the countel s and generally prepare the department for the merchandIse display \"hlch 1", made fresh every mornmg aftel the al nval of hiS chIefs During the day he IS now behmd the counter pel ton111ng the duty of stock-boy and I ecel \ mg lesson~ m callng for the stock. Even the correct manner of placmg a pm m a bolt of ribbon is not too small a thmg to be taught thI::' boy Thus is instilled mto hIS young mind a spmt of economy, thnft, and regard-which i::. clo'3ely akin to rev erence-for hiS mer-chandise. I Ie must all the time keep hh eye", dnd ear", open to learn how to addres::. a cu::.tomer, ho\\ to walt on a LUS-tomer and to intelligently pI e"ent and dI"play the merdldn-dise for a customer. The "observmg person" ::.a\\ the other da), m gomg through a large department St01e m ~ evv York, a sale.,mdn, supposed to be servUlg a customer lIe had one hand m his pocket, he leaned agam~t the ~helf fixtm e, dnd b::. legs v\ere crossed. The customer \\dS lookmg at the goods, but he made no effort to assI"t the would-be purchaser. not e\ en taking the trouble to appear mterested-whlCh 1 esulted m the customer actually selhng herself from the ~oods that were on the counter, m plam VIew The lad m the Insh shop could never have learned such salesmanship, f01 such mdIf-ference to customers or merchandise IS unkno\\ n there Some-time::. this slovenly salesmanslllp come", about from the mdol-lence of the buyer himself or hIS assl~tant, for men are otten lIke geese 111 this respect and follow theIr leadel and as the head is so it is down the line This indIfferent salesman who leaned against the shelf-fixture may have lost the chance to make a friend for himself as \\ ell as for hIS house Hel e is indIcated the great opportumty to a good man possessmg tact and expenence. All customers, of course, cannot be treated alike. Some will enter mto conversatIOn freely, \\ 111leothers will resent too much explanatIon. But It IS always permiS-sible, when deahng With senSible people, to pre",ent certain interesting facts. If a ::.alesman IS showmg a garment, or an article, or, 111 fact, any piece of goods, fabnc or othen\ Ise, and can give his customer some mformatIOn regardmg the con-struction of the article or fabnc it goes far m estabhshmg confidence and may pave the way to mtroduce other Items for sale. A knowledge of the merchandise, though, IS necessary in that case. Real Business-Builders. Whether the salesman is a foreigner or born in th1s country, and whether he is behind the counter m ~ ew York or in any other city, if during hiS leIsure hours he WIll make it a point to inquire from the older people behind the counter and to make a careful examination of the merchandIse he Will always have some httle bit of mformatlOn to give whIle he is waiting on the trade that will make him personal fnends and also friends for his house. This IS the kind of people that really build up a business. It is not necessary to agree with a customer any more than it is to agree with a person In any other phase of life. If he has a careiul knowledge of the merchandise and im-par~. I it in a clean-cut, pobte mannel the customer leaves the counter WIth an impreSSIOn of havmg been properly served. Today, in New York, as well as 111 any other city, the young Irishman will be taken on in preference to the Ameri-can applicant for the same pOSItion. Not because the Irish-man is better liked, but because the management usually de-tects the ear-marks of a better groundwork, though probably ignorant of its sources. WEEKLY ARTISAN 5 J B Van SClver and hIs buyer, A F RoellIg, of Camden, N. J , were in Grand RapIds this week, buymg furmture * * * * Z Clark Thwmg of the Grand Rapids Veneer \\T orks. \\ ho has been east on a bus mess trIp for several weeks, re-turned home last Wednesday * '" '" '" W H MIller of Marshall FIeld & Co. ChICago, was in GIand RapIds thIs week, lookmg for some of the good thmgs m furnIture sUItable for holIday gIfts * * * * The managers of the Tanne\\ Itz Machme \Yorks report a good demand for theIr products and a pleasmg mcrease in theil busmess in the past fe\\ months. * * * * \Y ork has been started on the constI uctlOn of the large addItIon to the plant of the ImperIal Furmtme company, whIch is to be completed early m the spring * * * * ),1 A Heyman of the Heyman company, home furn-ishers. has gone east on a bus mess trIp His partIcular ob-ject is to pick up bargains in rugs, carpets and draperies. * * * * Among the furmture buyers who have visited Grand RapIds factories this week are Mr and Mrs E S Crosby elf Topeka, Kan, and John LeslIe of vVmnipeg, Man. * * * * John \Vaddell of the Waddell Manufacturilw company • b ' IS up in the nOIth \\ ooels, deel huntmg. He went away before electIOn belIevmg that the country IS safe no matter who may be elected. * * * * J 01111G. Heberger of the Standard Furniture company, 'Cmcmnatl. \\ as m Grand RapIds thIs \\ eek The Standard's lme, strengthened and enlarged considerably will be exhibited hel'e as usual, in January. * * * * Glaml RapIds' manufacturers are not antlclpatmg any '>hortage of coal thIs fall or wmter Coal dealer'> here have laId m lal ge supplIes and shll)ments are commo- in more reou- b b arly no\\ than they \\ el e a month ago * * * * \VIlllam S Emery. the well-known veteran furniture 'lalesman of Gland RapIds. Mich. has !S0ne to Bo'>ton to re-mam a \\ eek or t\\ 0 after \\ hich he \\ ill visit his son in New York and then go to Flonda to spend the winter. * * * * The Luxury Chair company's orders and shipments in October wel e larger than in any other month since they be~ gan busmess and judgmg from the number of orders booked last \\eek November IS lIkely to be a better month than Oc-tober for their business * * * * This week the Hot Blast Feather company shIpped a full tar of mattresses. pIllows and springs to one house in Xorth-ern MIchigan ThIs IS the thIrd carload ,>hlpped to the '>ame home thIs year TheIr trade m southern ~1ichlgan is grow~ mg rapidly and theIr city trade i~ ah\ a) ~ good * * '" * Robert \V. Irwin was anlOrtg the successful C:1ndldtl,tes for membership m the charter commISSIOn elected in Grand Rapids on ~ ovember 8 MI Irwm has studied municipal government sevel al ) eal s and is well qualIfied for service on the commISSIOn. He wIll be a leader m the \\ ork to be done. * * * * The E. O. Bulman ManufactUrIng company, manufac-turers of wood and metal speClaltIe~ are building a new fac~ tory on Broadway opposite the plant of the Imperial Furni-ture company The building \\ III be made of concrete, 50XI5° feet, one-story, and WIll be completed and occupIed early in the new year. * * * * Hon Edwin F Sweet. who was elected to fill a seat in Congress by the people of the Grand Rapids dIstrIct. has been for many years a stockholder in the Oriel Cabinet company and its vice president He is an able and honorable gentle-man He served a term as mayor of Grand Rapids a few years ago * * * * The \Vaddell ),Ianufacturing company WIll in the near future start m on the enlargement and improvements of their plant. \\ hich \\ hen completed \\ ill about double their capacity for turning out carved moulding. furniture trimmings, rope moulclIngs. etc All of the wood knobs and handles have the "no-kum-Ioose" fastenmgs. the only thing that will absolutely prevent the knobs and pulls from coming off. New Factories. Charles Ruebekam and Charles Holmees are orgamzll1g a company to establIsh a casket factory at Traverse Clty, Mich. The new factory of the Pier & Felch Chair company, Brattleboro, Vt . is expected to be ready to start business about the middle of December. G A Harper, G W Landon. D VV. Berry and H. E. Denme have mcorporated the Central Closet company to es-tablIsh a ne\\ factory at Kokomo. Ind Capital stock, $75,- 000. The Dedell Furniture company of Marion, Ind., are to establIsh a new factory at Muskogee. Okla. in accordance with a contract WIth the Muskogee Industnal Development company. The \VISCOI1S11C1haIr company of Port \Vashington, are erecting a branch factory at Sheboygan The bmldmg will be :;6 x I40 fEet. t\\ 0 stOlles. and \\ III be med mamly in manu-factunng wood novelties. New Furniture Dealers. G D Allyn has opened a ne\\ furniture store at Lyndon- \ Ille, Vt. BradlEY & Flanal;an. have opened a large. new furniutre store at \Vellington, Tex The J K \Val d Fml1ltm e and Hard\\ are company, are new dealers at Richwood, W. Va. The Home Furnltme company have opened a new house-furnishmg store in Spnngfield, Mass. The Cooper-Preston Fm mtme company, incorporated, with capital stock fixed at $2:;.000. are new dealers m Birm-ingham, Ala M F ),ifcCdrty IS president and trea~urer; Robert A Preston, vice-president and general manager and Robert Stnckland, secretary. vV G Buttedy, formerly a member of the furniture fIrm of Baumam1 & Co, of 152c1 street and Second avenue. Nc\\ York a'> taken a ten year lease on the five-story bu Ilcl111g at 445 Tremol1t avenue, the Br01n, \\ hlch he WIll stock \\ Iih a full line of new up-to-date furl1iture, cnl'p~ts, etc, 6 .. -_ ... ----- BEST MADE and LEADING LINE of OFFICE DESKS WEEKLY ARTISAN ---------_._--------- --~ A. PETERSEN &CO., CHICAGO I MANUFACTURERS OF THE I III IIII III - I ... IN THE COUNTRY. Our attention to every detail from carefully selected and matched lumber to the finished product has given the Petersen Desk its Leadership. I SEND FOR CATALOGUE. FULL LINE. RIGHT PRICES. '-- --- . ----_._-------- No. 100 DOUBLE CANE SEAT el s ahke, to their Ellm, to Vvhlch the} came as bo} sand remained as men to teach 111 theu tUIn When a merchant on this side opens a stOle to the pub-lic it is presumably With the obj ect of seilIng his \\ ares, } et the attitude of some of the people behind the counter m some of our New York stores, at tunes, makes It hard to belIe\ e this. Customers frequently complalll of llldd"tel ence-"ome-times amountlllg to positIve rudeness-on the pal t of the salespeople. A timid woman, gOlllg mto a shop to make a p\llcha-,e requinng time and dlscnmination, such as a coat, SUIt 01 hat, is often made to feel so unimportant, If not pO-,ltl\ eh "cheap," that she walks out of the stale feelmg aII the tIme that the very article she I eaIl} \\ an ted \\ a" thel e It someone had only gIVen a lIttle attentIOn and shO\\n a lIttle mtele"t What Department Head Should Do. Buying the goods, placing them on the counter and ~l\- ing a salesman a book al e not ah\ d}" pi oductl\ e ot the (le-sired result. Short talks by the bu}el of the depaItment respectmg the ments of the goods he has to selI-\\ Ith \\ hKh he IS, or ought to be, thoroughly famlha1-mIght result in qUIcker sales and cleaner shelves, hence better profit at the end of the season. A buyer has a moral responslblhty re"tIng upon him m addItion to hiS prescnbed duties of suppl) mg the pi opel merchandise for hiS department, as e\ er} one IS susceptible, ------ ._-------- \\ hethel lon"Uoth1y 01 unconscIOu"ly, to theIr surroundings. 1Tence It de\ oh ee, upon the buye1 to create an atmosphere in IllS depal tment of lo} alty to the busmess and of activity in the busllless Tine, W1II elImmate, very often, the seeming md1ftcl ence on the 1 11 t of the people behmd the counter m meetm£; eustome1 s that ha\ e come actualIy into the store to pUIeha-,e pi 0\ 1ded the') are sho\\ n the nght goods m the l1£;ht \\ a\ How to Train Oneself If the \mcflean-bcl1n salesman \\hu has d11fted tll10ugh \ alloth mOl e 01 less agl eedhle Jobs fiJ1Cb hunself aeCldentalIv hehmd the cuunter, \\ 1thout the eall) tIammlS of the l11"h lad as a toundatIOn, b} makmg good us,' ef hIS tune and hIS \\ It'' there 10, ample oppot tumty fO! hIm hel e m the gl eater ~to! ee, to stuch and knO\\ the lSood" he "elIs DUflnlS leisure hOlUS he can usualI} select some Imee, of meh~hand1"e from the fi" tm e~ 1earrane;e them and exaLlme them, carefulIy 1epldl1112, them on the sheh e::" and m "0 dcmg he IS all the tIme leal nm~ F\ er} customer he walts upon, every time he shcm" hIS 2,cwds-vvhether a "ale IS made or not-If hIS m111d 10, on the hu::,mess he learns somethmg new each time He must not attempt to gIVe a long, dry story about an arti-cle he IS selhng But he n111"t keep one thought 111hIS mmd clearly: that the \ 1"lt01s to hiS department may not ha\ e come to buy, and IS not oblIged to buy m thIS "hop, but that It IS withm RICHMOND TABLET CHAIRS "SLIP SEATS" AND THE MOST SANITARY RICHMOND CHAIR CO. RICHMOND, IND. No. 100 GENUINE LEATHER SEAT WEEKLY ARTISAN 7 his jurisdiction and his responsibilIty to his house to enlist her sympathy and in tel est her. HIs sale may not be made at thIS moment; he may not hay e the exact llght artIcle whIch may SUIt her taste, } et he can establIsh a confidence in her m111d that vv hen "he th111ks aga111 uf th111gs to buy in that IlllC she \\ 111ImmedIately th111k of hIm. Salesman the Great Factor. A film may ad\ ertt"c and a film may spcclahze and may pro\ Ide the best mel chandlsL and the best buyel s in the world, but unle,;s the 111dnIdual man behllld the counter de-votes lnmself to hI'; bus111e,;s conscIentiously, so as to gIve the best that IS m hun at e\ ery tm n, and unless he wIll stand up loyally for hI" depal tment and the goods he has to sell and wIll keep posted as to the demands made upon him as he comes datIy III contact wIth the customers, the depart-ment cannot hope to get the results It IS entItled to Some-one has said: "If you work for a man, in hea\en's name work for him. If he pays you wage,; that supply your blead and butter, work for him; speak well of hIm, stand by him and stand by the instItutIOn he represent,; If put to a p111ch, an ounce of loyalty IS worth a pound of clevelness If you must vllhfy condemn and eternally dIsparage, why, resIgn your position, and when you ale en the outsIde damn to your heart's con-tent But as long as yOU are a part of the instItution do not condemn It. If yOU do you are loosenlllg the tendrils that hold you m the instItutlOn, and 111the first high wind that comes along you wIll be uprooted and blown away and probably you wIll never know why" Advel tis111g m newspaper" I eache,; the e) es and S0111e-t1l11e" the mmds of the buymg publtc. and an ad may be lead, scrutml7ed or cntIused, accordmg to the confidence estab-bercd m the mIDd cf the readel 111the film whose name ap-pedr,; thereon That advel ttsement may bnng a customer to the store, but It WIll not always sell the goods. V/hen a customer enters a store after readlllg the ad and is dIrected to a certam sectlOn, then It depends entirely upon the mer-chandIse and the man beh111d the counter Here he can do mOl e good, 01 more harm, as he deSIres and as he puts hIS m111d and lIfe !ilto hIS wOlk It 1-- novv up to him to do or undo. ,r-------------------------~-- IIII I IIIII I Price $8.75 II• I No. 550 Palmer MaDufaduriD~ ======(ompaDJ·====== 1015 to 1043 Palmer Avenue, DETROIT, MIC". .... - . •••••• • r _ Mr. Salesman. on the interest you take in your sales, on the efforts you put forth, on the methods you employ in your department and on the way you handle yourself largely de-pends your success. Opportunities lIe as thick as blackberries in the mer-cantile field of America. There are more good executIve po- SItions today in the greatel stores of this country than there al e competent men to fill them; sometImes a man may oc-cupy a positIOn and yet not fill it. The lIttle "God of Chance" sits on the stairs and beck-on,;, but the cross-legged salesman below him stares vacant-ly into ,;pace and never looks up. Has More Than His Share. C. Fredenck Eckfelt, presIdent of the Mound CIty Chair company, St. LoUls, Mo , secured a decree of dlvoce recently and a few hours later marned Mrs. May Louise Powell, a plomlllent society lady, who was recently dIvorced from James L. Powell, a wealthy raIlroad contractor. A few day later the caUl t dlSCO\el ed that thel e had been colluslOn in the di- \ orce proceedmgs and set a~lde the decree. Therefore Mr. Ed.felt has a surplus of wives on his hands. ----_. -., II I,II ... • ---- --~~~~~~~~-. WEEKLY ARTISAN Every Dealer Who Sells Folding Collapsible Go=Carts TAKE WARNINO For your own protectIon avoId buvlng any folding collapsIble go carts lot lIcensl d under FERRIS and LEITH PATENTS. By seeing that the tag shown here IS on even folding CollapsIble Go-Cart you handle you will Avoid infringement prosecutions, Handle only goods made by the most reputable makers, Handle Go=Carts for which a demand is created by a big national advertising campaign. licensed Go{art PATENTED Licensed and protected by and under the 748869 771386 789310 800471 Jan 5, 1904 _Oct 4,1904 May 9, 1905 Sept 26,1905 Other Patents Pending None Cenulne Without Tnl. Labe' FERRIS and LEITH PATENTS so completely cover every VItal feature of folding collapsIble go-carts that It IS Im-pOSSIblefor any maker to manufacture them WIthout USIng some of the features covered by these patents. The only persons or concerns lIcensed by us to manufac-ture collapsIble go-carts are the follOWing named companIes: American Metal Wheel & Auto Lloyd Manufacturing Co. Company. Sidway Mercantile Company. Children's Vehicle Corporation. Streator Metal Stamping Co. CoIlier-Keyworth Company. Sturgis Steel Go-Cart Co. Fick~ Ce:rriage & Reed Co. Toledo Metal Wheel Co. Fulton Manufacturing Company. H. N. Thayer Co. Gendron Wheel Company. E. R. Wagner Mfg. Co. All mfnngers WIll be prosecuted to the full extent of the law. Through our advertISIng the pubhc WIll be adVIsed that go-carts contaInIng the most deSIrable features are hcensed under FERRIS and LEITH PATENTS, and cautIOned to look for the Label. We wIll protect both the dealer and the publIc, and by ehmmatlng the unscrupulous manufacturer we Insure the dealer a better profit, put the go-cart bUSIness on a legItImate baSIS, create fixed values, and educate the publIc to these values. LOOK FOR THE TAG. 839230 840188 857971 861475 863972 913345 914010 918250 925151 925152 925741 927089 Pec 25 1905 Jan 1, 1907 June 25 1907 July 30 1907 Aug 20 1907 Fcb 23 1909 Mareh 2 1909 Ap,oi 13 1909 June '5 '909 June 15 1909 June 22, 1909 July 6, 1909 PERRIS and LEITH None GenUine Without thiS labcl REDUCED REPRODUCTION Of FRONT AND BACK OF L.ICENSE TAGS. x)o;:. Suite 630 Marquette Building CHICAGO WEEKLY ARTISAN Th(·~··D"l.lmmernand lIis Trunk. Ihe 1111,lCUlstomedtl,1\ eJIel I'; ltkel) io have a llUl1lbel of pleces of hand hlg~age io ]00], ahel dn(] bother about, but the (!l ummel, i1,1\ el1Jn~ all the i1111e,t11e,; to ,;pal e h11n,;el£ all such trouble On the platfoI111 of a 1all road ')tat1On stooe! ,1 trunk not one of the cardboard vallety Vvlth g111gelbl ead cornel') that \\oule! tall apalt If vOU (hopped It off a \\agon but a 1 ugged t1unk that \\ oulc1n't even bounce If you sltd 1t off a loaf \\Then the owner of the trunk came ,dong he placc(l a h,mcl bag he \\a') carr) 111gon the platform for ,1 moment and unlocked the ,;ohel 100k1l1g trunk and ihl ew lb hd hack Then he dloppee! the bag mto a compal t111entwlthll1 which It jmt fitted, and then out of another compartment \\ hich 1t just fitted he IJfted and ')et el()\\n on the pt1tfCllm a sample case Then he dlopped the tlunk hcl and locked the Moon Tune, June TIme, Summer TIme, Spoon TIme, or Any Old TIme DeSIgned by Frank Burton, Student In the Grand Rapids School of DeSIgning trunk, and the next 111111uthee was off with the sample case to see the people he wanted to call on 111that town When he struck a town he dIdn't have to bother over lugging his handbag around WIth hIm or leavmg it somewhere or getting it checked; he Just dropped it 111 hIS t1unk, and that's where he carried hIS sample case except when in actual use. He could get all hIS belong1l1gs into one piece of baggage, his trunk, and the check for that he dropped 111 his..pocket Of course not all drummers can get theIr baggage into this compact form. There are men who take along ten, fif-teen, twenty trunks, a double truck load of baggage. But usually the man on the road has some scheme to save himself all unnecessary trouble; and few men are mOle resourceful than this drummer.-Ex. Desi~ns of Japanese School Furniture. A sketch of the Japanese school furniture as used in the elementary schooh ha,; been forwarded to \tV ashington by Consul-General Thomas Sammons, of Yokohama. This school furnitUle 1Smade of pine. and is painted or stained a reddI')h blown color The desk,; and seats are each intended for the me of two children The price of each seat is nomi-nally $5, but heavy discount') are allowed on large orders. No nails or screws are used in the construction of this school furniture. The design will be loaned to interested firms who address the Bureau of Manufactures. "I For $9.25 we will ship this Dresser in Satin Walnut or Mahog. any finish. Chiffonier to match. Mail your orders promptly to CHAS. BENNETT FURNITURE CO., CHARLOTTE. MICH. I....-. - . , HERE IS A CHAIR THAT'S A SELLER WRITE FOR THE PRICE GEO. SPRATT & CO. SHEBOYGAN, WIS. ...-.... '", IIIIt III• IIIIII No 83. i.. ·..... ~ 10 WEEKLY ARTISAN FREEDMAN CONVERTIBLE DIVAN BED A Revolution in Parlor Bed Construction. An Immediate Succe... FuJI Size Bed in Divan Space. "ART FOR LIFE'S SAKE" How Business Men May Assist in the Progress of Art. Prof. Charles H. Caffin of N ey York CIty lectured re-cently at the Ladies' Litel ary club house, Grand Rapids, on "Art for Life's Sake." He saId that the word "art" is from the Greek "ar" and means to fit or to shape. The Greeks used copper and bra"s for helmets and shIelds fittmg and shaping them for the purpose of using in warfare. Conse-quently art begun m thIs way, thlOUgh CIaftsmanshlp Flom this beginning It was gradually e>..tended to other thmg" The speaker saId that that is \\ hy \\ e are takmg up techm-cal schools -to leal n craftsmanshIp, leal mng how to fit and shape articles for practical u"e. In al t fitness must be com-bined with unity and harmony thus producing a perfect whole. Art, contrary to the generally accepted idea embraces not only painting and sculpture, but also archItecture, musIc and ltterature. A man may be an artist in any lme to whIch he appltes himself. The business man of today can so fit and shape hIS business as to impro\ e it in every \\ a y. By the addItion of new and up to date machmery and methods and by stnvmg to bettel the condItIOns of hIs workmen, by aId-ing m publtc reforms, the beautIfy mg of a Clt\ \\ ith hand-some structure", publtc playglOunds and palks and by look-ing after the public health. For a contrast to fitness, unity and harmony in al t and • in everything about us Mr. Caffin spoke of the unfitness so often observed in publIc buildmgs whel e lack of umty and harmony are very eVIdent and pamful, to a degree ;\s an illustration he mentIOned an office bmldmg now being erec-ted on Michigan avenue, Chicago, dIrectly OppOSIte the Al t InstItute. It IS cut up mto cubby hole" ltke an office filmg case by the great number of \\ mclo\\ s. "cubby holes fot lawyers, some for doctOl" and others, all plamly labeled," he said. The speaker then pt oceeded to dl5CUSS the faults ot the new Pennsylvania raIlroad statIOn in New York, where the style of a Greek temple has been followed only multiplied about a thousand times, making it unfit m every way for the purpose. Travelel s gomg in OppOSIte dIrectIOns al e bound to col1tde and "say things" as the dIstance bet", een the pIllaI c; of the facades IS small-gO' et ned by the Ideas of pioportIOll'3 used in a Greek temple. Mr. Caffin saId that a raIlroad station was no place to set up a Greek temple, where the anCIents went to worshtp thea' clteties "The architecture of today should be constructed for the needs of today and not hark back to a dead age whose build- ,,- I.. UNION FURNITURE CO. ROCKFORD, ILL. II,t I,II IIIII~----------_ _ . China Closets Buffets Bookcases We lead in Style, Conftruc!bon and Fmi.h. See our Catalogue. Our lme on permanent exhibi-tion 3rd Floor, New Manufact-urer. BUlldlllollGl. rand Rapids. I -" mgs did not and do not fit our present day needs," he de-clal ed. 'The modern skyscraper IS the nearest approach to plogless m art, although many mistakes have been made The beauty of the skyscraper lIes in its height and pro-pOl tIOn". The French were the first to acknowledge this -,t\ Ie The speaker "aid that Louis H. Sullivan after he ha-d const! ucted the audItorium in Chicago realized this fact. The Campal1lle m Venice is a perfect specimen of architecture of thIS type The ploportlOns of the shaft, the placing of the bllck at angles, so as to cast shadows, produces a beautiful effect. The appltcation of art to the conditions of life around u" \\e ale no ah\ay-, suffiCIently aware of . The al tIst who can bring home to us a sense of the beautIful and give us inspiration has done a great thing. Thel e are two classes of artists, the natural and realistic. It I" from the latter that inspiration comes. Frans Hals was a natmahst, Rembrandt was famous because he painted what he sa" about hIm-beauty in SImple things. His paintings of old people are famous not because of the sitters but be-cause he pamted old age itself. Mr Caffin said that the best American painters today al e the landscape pamters, because they bring before our mmds condItIOns now eXIsting all about us in our own country and so they are a part of our existence. The import-ance of teachmg chIldren these facts cannot be overestimated ChIldren learn so eaSIly and quickly, that we can easily teach the next genel ation to be better than ours and more progressIve 111 al t, also to feel the need of more art about them. The lecture pleased the audIence greatly, especially as },Ir Caffin, had a humorous way of expressing some of his Ideas on old fogyism in art. .. SIMPLEST IN ACTION. LEAST SPACE. STRONGEST BUILT. Supercedes all other Interchangeable Parlor Beds. SEND FOR ILLUSTRATIONS AND PRICES. FREEDMAN BROTHERS & CO. Manufacturer. of Upholatered Furniture. Factory, 717.731 Mather St., CHICAGO . • ••• ..11 WEEKLY ARTISAN SINGLE CONE ALL STEEL SPRINGS Are very popular with the Furniture Trade. $2~ Each Net $2~ Each Net No. 46, Single Cone, $2 Each, Net. We manufacture a full line of Single and Double Cone All Wire Springs. SEND US YOUR ORDERS. SMITH &, DAVIS MFG. CO., St. Louis A Weekly House Organ. Seaver Brothers, who conduct a big department store in Brooklyn, celebrated the twenty-first anniversary of the foundmg of their business, dm mg the third week in October. The original store was a very small one, but step by step the firm have built up an establishment which is the large::,t of its kind In their section of New York City. An anniversary sale is a regular event WIth thIS concern and this year's sale, we understand, has resulted in a business considerably ahead of that produced by any similar sale in previous years. The sale was advertised in a weekly newspaper entitled "South Brooklyn Home Talk"-a publication started by the firm eight years ago in order to reach the local public. The average edition of this paper runs to 16 or 20 pages. It is pubhshed and dIstributed on Wednesdays, and, when con-sidered necessary (as in the case of this anniversary sale), a four-page special edition is issued and delivered by carrier, just as is the regular edItion. This newspaper plan, by the way, has been found more resultful than ordinary circulars. Seaver Brothers own their building and the site and re-cently purchased and added an adjoining building, giving them a total frontage of eighty feet. The twenty-first anni-versary was also celebrated by the employees, who presented to Daniel B. and C. A. Seaver, the members of the firm, a handsome loving cup, with their congratulations and best wishes. Had a "Congress of Nations." Hahne & Co, house furmshers, Newark, N. ]., recently just concluded a two weeks' "Congress of Nations." This was described in the opening "ad" as a "tribute to the people of all countries, by the state's greatest store." During the two weeks two days were dedicated to the people and pro-ducts of each of six countries, viz., France, Ireland, Italy, Germany, England and the United States. Following the opening "ad," a page "ad," with suitable heading, was de-voted to each of these countries, and in each "ad" there were offered hnes of merchandise for which the country in ques-tion is famous. In addItion to the newspaper "ads," a colored placard, beanng the words "Congress of Nations," was placed in every window and at various points throughout the store. The placards also indicated what nation was being honored on each partIcular day. Flags of the nations, too, were con-spicuously displayed throughout the store, small flags being placed where goods made in foreign countries were being exploited. ,.. ...... -----_ ...... ---._._.-.--.-., ........... - .... --_ ... 11 . .I. 12 WEEKLY ARTISAN FURNITURE IMPORTED IN ARGENTINA fJnltf'd Stlltes Furnish Most of thf' Desk and Office Fixtures. J D \Vhelple\ commelclal agent of the L~nlteel St.1tc, \\ ho recentlv Ietm ned flom a prolonged m\ e~tH;atJC)n at hU~l-ne'Ss affall S 111 At g entma reports that Jlnpol ts ot fml1ltm e Illli that country are e:\.tensn e It I'S estImated that dbout IMlf of the fm nlttu e used IS Il1lpOlted 1he cheapel g I dde'S al e I11dde largely 111 the countl y, plmcipalh flam pme I ecen ed flo!l1 Ihe U111ted ~Iates as the natne \\oods ot \Igenllll<l <lIe 111u~th too hal d fOI \\ 01kmg uJl I11tOf111nltul e e~JleC1a1h \\ hel e 1111111 l11um cost IS <111o1nect I he f111nltul e nM Ie 110m "01 th ~ _ i\ll1etlcall pmes IS 110t \ <tt11l~hed hut II edled h~ hth \\ Ith oIl 01 \\a" so that It has all11o~t the appeal an c ot an ullhl11~hed al tIde Such fmllltul e IS fOI ~<11ee\ el \ \\ hel e m \1 !;e1Hmd and IS the kmd mosth u~ed m the a\ el age home L\ 'Small amount of hlgh-gldde hUl1lt\1le h al'So mallU-factm eel 111the Repubhc fOI \\ hlCh pm pose some of the natl\ e haul woods ale employed ThIS is not fil1lshed \\ Ith a hl!;h- ~lo'Ss varntsh a~col d111g"to the method most 111 \ og ue 111the United States Instead, \\ax onh IS emplmed tubbed m at co'St of much bme and pams bv hanel untIl a ~ott anel \ eh et\ appearance is obta1l1ed, far mOle elegant and altbtlc, \\hele the qualIty of wood and \\01kmanshlp is ~ood, than a hlgh-varnish finish One fUll11tut e house m Buenos All e'S emplo\, some 300 men in ItS facto! \ anel makes fUI nltLtre both of the cheaper anel more expenSI\ e SOlts It al'So eloes a lat ~e amount of the upholstel y \\ ark on ImpO! teel gooels Leathel and othel uphol'Stery matellal IS comparatn ely cheap m Argentma, and by attend111g to tIllS end of the \\ ork Itself, the house 111ques tion 'Saves large sums in customs duties Largest Part of Imp07 t, From E1l1 ope For the fi\e-)ear pelloel 1904 to 1908 fml1ltme \\as Im-pOl ted to the amount of $6,177,175, Argentll1e gold (Sr of \\ hich equals $0965 U mteel States mone)) A.ustlla fl11n Isher the largest mell\ Idual share, \\ Ith the Ll1lted SLlte, second L\ustlla'~ contllbutlOn IS lalgeh 111the \\ a\ ot hel we11-kno\\ n bent\\ ood fml11tm e England ~upples mam al t Ide'S of the MISSIon sty Ie FI ance fml11shed the bulk of the most expensn e and ornate creatIons ItalIan ImpOl ts hay e no espeClal 111dlvlllual note, but 0\\ e then place pl1l1cipall) to the 1,11!;e ItalJan element 111 the populatIOn and the consequent de-mand for al beles £Iom the home countt y, THE WORLD'S BEST SAW BENCH BUIlt WIth double arbors, shdmg tabl. and equIpped complete WIth taper pm guages carefully graduated, Th:s machm e represents the heIght In saw bench con-strudlon It IS desIgned and bUIlt to reduce the cost of sawmg stock. WrIte us for descrIptIve InformstlOn. THE TANNEWITZ WORKS, ~fc~:m:;PIDS. .. Imports from the Ul11ted States are almost entirely in the \\ aj ot office fUll11tUl e, book shelves, and the 1Ike, In that field om manufactUl el 'S have all but a monopoly of the trade -\1 !;entll1e fUll11tUl e dealers SelY that in no other country has the mattel of office eCjUlpment been worked out on such prac-tIcal and comprehensl\ e ll11es Roll-top de:,ks, sectional book ,beh e~ I e\ oh l11~ bookca~e~, fill11g cabl11eb, and the 1Ike from L nlted State'S factol1es al e all exceeell11gly popular Ot LOUlse tIllS IS a bU~1l1ess wlllch does not extend much oUblcle the CIties, and as Al gentll1a IS an agllcultUl al country. \\ Itb a populatIOn of only about 6,000,000 l11habitants, the tl ade h not capable of 111defil11te expansIOn except as the Rockford Chair and Furniture Co. ROCKFORD, ILLINOIS Dinin~ Room Furniture BUFFETS, CHINA CLOSETS and TABLES Library Furniture-LIbrary Desks, LIbrary Tables, LIbrary Bookcases, Combination Book-cases, Etc. Our entire lme WIllbe on exhibition in January on the thIrd floor of the Blodgett Building, Grand Rapids, Mich. WEEKLY ARTISAN 13 Your Continued Success Depends on the QUALITY of Your Goods- It's after a bed or chair or table leaves your store that It counts for or against your future trade. Every Stow & Davis table you sell is a constant adveltisement of your rehabllllY. Our tables resist wear-quahty is bUllt m, along with the style and hand rubbed fimsh that make our desIgns so attractive. Our new catalog, showmg some of the handsomest Colonial and Flanders dmers ever bUllt, IS in press. You wIll Just naturally want these top-notchers in your own store, for your best trade. Send in your name for an early copy. STOW & DAVIS FURNITURE COMPANY, PERFECTION TABLE TOPS. DINERS. Grand Rapids, Mich. OFFICE AND BANK TABLES. country grows But new methods are evelY\\ here displacing old ones m the Argentme bus mess world, and with thIs move-ment there is a natural demand for up-to-date office eqUlp-ment \Vlth thc exception of office furniture and book shelves, United State" manufactUl es al e not popLllar and do not prom-ise to obtam much foothold, unless our styles undergo con-siderable mochfication or An;entine taste changes At present French influence is strong upon the country The demand 1" £01 01nate pdttern" and "howy ltpholstery m colored fabrics. Lotm XV tl pe may be said best to leple"ent the prevallmg ta"tes GlIded f1l1l11tme and pIeces \\ ith elabO! ately carved \IOOCIlIOlk ale ~lcatlv ddmired The arts and uafts move-ment. \\hiLh hds lateh made ~Ieat heacl\\ay 111 the Untted State" has not found so much ,1" an echo 111 .\lgf'ntl11a fhe SImpliCIty of such furmture \\ould, at the ple"ent t11ne, at lea~t. find moderate appreciation One feature of the lmpO! ted furmture most seen 111 "\1 g en" tll1C\ IS the attention to mIrrors Vvardrobes and clothes presses are largely used-"\rgentina houses are, for the mo"t part, 1l1ade \\ llhout closets-and the doors of these are invar-iaIl eq111pped \\ Ith full-lem;th m11101" \\ ashstancls, bureaus, and the 11l"e ,lie al"o hbelalh eq111pped \\lth lo)kn) glasses \nothel appdl e'lt tendenc\ IS tcm a1 cl bl~ al tIde" of f n mture Ene 111" ,u e lhudlIl l.ll ~e ancl con"ldel dhl) hi" "el than those m \ o~ue m the LJmted State" \1 hel e tile cont! aLtm~ Sl7e of utI ap,lIt111cnt" ,1I1cl flcCjllent 111()\111~"1],[\c tcncled to popu-la 11/e } ~hi C1 ,11ld Ie"" l umbel "ome models 11 h douhulli If 1.:111ted St,l'e" 1l1dnufd( tUI ('I" \Iould find It pi olIi.lhk to (ompete f()] the \1 ~ent1l1c fm nltul e trade 111 the l111c" \\ hel C I, lUopedn natIon" al e nO\\ "U111e111eand with ,u tICle" of ,1 e,11111 ldl ndtm e 0111al11ental cal \ '110 and inlaid 1\ 01k al e lIttle unclel stood !1l this count 1 v, and th~ attempt to tUl n out !1loclels all nellch 1111es\\ auld plohahh I esult in the p10cluctlOn of al tICles oi e,cess!\ e cost The mattel of fi11lsh ahead) alluded to, IS also a point ,1~,]"1"L .\01th \l11e\Kan tm11ltme as no\\ largely made, The hl~11-\alnlSh fi11l"h, "0 ~enelal 111 the U111ted States, is little u"ed b\ Fm opean manufacturers, and suffers in comparison \\ Ith the soft 011 and \\ <1X fi111shes usually employed for theIr best ploducts 011e Idllet\ of fmnltme 111 whIch om manufactmers are lO1l\pcll11~ \\ Ith "eJ11IepI01l11<,eof "ucce"" 111 \rgentll1d Ie, bras" hed"tead" 'I hc"e ,11 C much less popul.u ,wd much less used Ihele l11<1n111thc l'11Ited ~t.1te" hut ale 21aclu,tllv 0a111ltW 1Il -, -'..., b Lt\Ol, 1\01111 \ll1CIll,l\1111dll\lfactmeJs h,ne pJoc1uch on sale \\Imh ('1l1pI1l [noI,lhl) In JllllC ,mcl <ju,lht) \\11h ,111y othel'> offel ed England at pI esent supphes most of these goods. In the mattel of brass bedsteads, as III other kinds of furniture, the chief objectIOn to U11Ited States goods seems to be what is regarded as theIr extreme plall1ness, In brass bedsteads, as in other household articles, the taste tends toward the very lUXUrIOUS and ornamentation IS strongly in demand. English manufacturers have catered to thIS taste without stint. Several bra"s bedsteads from that country \\ el e "een, for instance, ornamented at the foot and head WIth rIsing suns (the coat of arms of Argentina) and otherWIse 1Jberally provided WIth decoration. "BEAVER," "GINDERELLA," "DOCKASH" STOVE HEADQUARTERS "'THE LINES THAT SELL" NoteIMPERIAL BEAVER-one ofmany. 13est, They Stctnd the 7est," THIS is the IMPERIAL BEAVER.. It is the finest cooking range made anywhere in the world. We think so, and so will you when you see its advantages: Study the- above picture. The glass oven door is guaranteed not to break. No heat lost when you look at your bakmg. This range holds its heat longest, saves 250/0 in fuel, and has unusual hot water capacity. It is the best-looking range built-and wears as well as it looks. I Send for samples and see it-but we warn you that no other kind will ever satisty you again, if you :0' W. D. SAGER, 330-342 No.Water St.,CHICAGO 14 WEEKLY ARTISAN YOU CAN MAIL YOUR CATALOG DECEMBER lOth If you place the order with us by November 15th WHITE PRINTING COMPANY GRAND RAPIDS, MICU. I PRINTERS FOR THE FURNITURE TRADE. I WEEKLY ARTISAN News Items of 1883 Reprinted. From the Michigan Artisan for November, 1883-The Forest City Furniture company of Rockford, Ill., have re-ceived seventy carloads of walnut lumber from their mills in Kentucky, to be manufactured into furniture. The A. S. Herenden Furniture company of Cleveland have secured contracts to furnish three large hotels in New York-the St. Marc, the Wellington and the Hamilton. The cabinet makers of Pans, France, are using yellow pine III the manufacture of furmture The Gland RapIds Furmture company have bUIlt a fac-tory upon the sIte of the one destroyed by fil e last Apnl, and have commenced operatmg the same. Ames & Frost have III COUl "e of erection a large brick factory on Blackhawk and Cherry street, ChIcago. Koenig & Gamer of ChIcago, have added a foldl11g bed to their hne. In the trial of a law suit at Cleveland recently a wit-ness interested in a varnish factory testified that in three MR. COUNTRY . MERCHANT: KEEP THE TRADE -AT HOME! W,th the aId of FISH'S Co operatIve AdvertlSlng Sernce you can keep the trade In your town, and tn your store, and not lose It to matl~ordel;' hOUses, large cIty stores and other a~sslve competItors Ow SerVlce..lSnot an expenrneJ;lt, but ISm actvil and successful use by ~houS<mdsof &alers In the central West Ful out the Coupon bel<\w and m..i1It t<>-<lay It won·t obligate you to anythmg L.FISH F. CO., 1901-11 State Street, Chicago Merchant.' C?-e~ratioe Adverttsing Service BUI'~" FREE BUSINESS INCREASE COUPON £. FISHF co. N-..IN/I~;;-StChkxil. III IonWf"t",',~. -m:::"...~/B:::='h~"':''';:..:~h::-:'';:tl'::.·';'~ ".- -----.r-.-y ----_.) Atltlru. · I A Chicago Propo6ItlOn years the company owning the same had disbursed dividends amounting to twenty-five, thirty and forty per cent. The Phoenix Furniture company have engaged Asa Lyon a designer of Chicago. He will commence work on January 1, 1884. WIlham H. Rouse is securing many good orders on the road for the Wolverine Chair and Furniture company. An expression of luxury has been found by a lounge hung from the ceiling by chains of Indian brass. George L. Withers & Co., have opened an agency for the sale of furniture in St. Louis. H. L. N eidringhaus' furniture store in St. Louis was de-stroyed by fire recently. Loss $90,000; insurance $51,000. Unele John Fuller the veteran explorer for furniture dealers in the northwest, will continue his work in that region next year. H. R. Leonard is preparing to open a stock of furniture in Detroit. While the year 1883 has been a dull one in the furniture trade and none of the factones of Grand Rapids have been operated fully, they produced goods which sold for $4,184,000. 15 f- -------- --- ---- ------- -- -----------.-~ ! Sheboygan Novelty Co. tJl Order your hol-iday goods early, so as not to be dIS-appointed III deliv-ery. Our SHEBOYGAN, WIS. Lady's Desk No. 305. ...-.-----~~------~-_._-_-. ---_. Music Cabinets, Ladies' Desks, Bookcases, etc., are just the things for holiday gIfts. Write for Catalogue. tJl Lady's Des k No. 305 is a goed one. but we have many more to select from. •• •• a ••• ~_. _ • .. • a.a • •••••••• _ ••• POLISHES Quality and Economy Two excellent reasons for using the Excelsior or World's Fair Polish on high grade furniture. We claim to sell the best and most economical polishes, and have proved it by their being the Standard polishes for 25 years of use in the furniture manufacturing trade. Get our prices and send for sample before placing your next order. GEO. W. LIGHT MFG. COMPANY, 2312 W. Van Buren St., CHICAGO. ... . .' 16 -~----------------------------, WEEKLY ARTISAN PUIILISHIEO II!:VII!:RY SATURDAY ay THI! MICHIGAN ARTISAN CeMPANY ---"---~ --- -- --- - SUBSCRIPTION $1 00 PER YEAR ANYWHERE IN THE UNITED STATES OTHER COUNTRIES 5200 PER YEAR. SINGLE COPIES 5 CENTS. PU.LICATION O~~ICE. 10a-112 NO"'TH DIVISION ST, G"'AND RA~IOS, MICH A 5 WHITE MANAGING EDITOR Itnterei .. lecond cia .. matter, July 5, 1909, at the post office at Grand RapId., Mlchll'lln under the act of March 3, 1879 CHICAGO RI!:PRESENTATIVI[ E LEVY The Walter & Beck" 1th Fm nltm e companv of Portldnd Oregon, strongly favor the plan plOposed by certall1 manu-facturers to fix the retaIl seIIll1g pnces of al tlcle~ ~old to dealers. To bring about uniformity ll1 1etall pllce~ It "auld be necessary for all manufactLll el S to co-opel ate ll1 the 1110\e-ment, which would seem at first thought to be ImpOSSIble The manufacturers of furl11tme ale located 111 al111o~t e\ el \ state of the union, and then ll1tel ests al e so cll\ el slfied th'lt It would be difficult to assemble the111 and 0ll:ia1117e them a~ a composite body In the considel atJon of such an 01 ~al1l7atIOJ1 the anti-trust laws of the states and nation vvould naturally he taken into account. Among the evils the ''''alter & Bech 1(11 company would have destroyed ale the ~iving a\\ay practI-cally of leadel s as an mclucement fOl dealel s to hm othl1 goods, and the sale of new goods to second hand amI 1llnk men, who turn theIr new l:;oods on a five pel cent basis as a decoy by the aid of which they unload second hand furl11- ture at a profit of from 100 to 200 pel cent In enU111elatm!; the advantages that would follo\\ the adoptIOn of the plan suggested, the firm says' "A "pecltled mil11111um sellm~ pI Ice placed on an article by the manufactm el "ould l:iual antee Ib quality to the retailer and enable the manufactul el to ~ell hI ~ output to high class trade The numbel of shoppel sand bal gain hunters who bother the merchant and their sale ... people by trying to obtain an article for nothml:; and finalh ].m 11lg second hand goods of a junk deale I at a C0st conslclel abh higher than ne" goods could be b0ught frll IS lal ~e "Ithout doubt. the plan \\ auld be, if put mto use, of g I eat \ ethle tr manufacturers and dealel sand \\ hIle the chfficulties to he en-countered in the creation of an OIgan17ation are manv they are not unsm mountable The attitude of the fil m 111 I e~al d to shoppers and bargain hunters is wlong No up-to-date merchant despises the shoppel sand bal ga1l1 huntel s It IS only through shopping and bargain huntmg that mam people qualify themselves for buymg the things thev need 111 then homes or for their personal use, intellil:;entlY 1\ dub all merchants 0\\ e to themselves IS to teach the shoppel sand bargain hunters that qualitv not price should l:(oyel n m the purchasing of goods A more important dUb of the mel chant is the making of friends for the stOIC If the shoppels and bargain hunters ale made to feel that their \ iSlts to the stOI e of a merchant al e not desil ed, the sl10ppel sand hal ~al11 hnl1- ters will exe1 t an l11AUenle a11l0n~ t11ell fllend~ 1nd ,ll1/1111nt :1l1CC~ that" 111 injme the 111elchant 111 the l~tllll !tHI!1 (I[ 111111\ people "h()~c flicnd"hip ,l1Id "lIJlJl()J( (ltC\ f](ul I hl up (I) date 111erchant' '11e" and ~1 ,mt" mOlC than 01 d111,11\ ll)l1 sidcr:i~:"n to f,p , ppel" ,ll1e! 1),[1 ~all1 ImntpI ~ \ contnbutor to One of the monthly furnitm e maga7ines, IJ1 Ch~UI""lI1~ the art of Y\ Ilham :\;fonls says' "Morns was the l11stlgatol (,,!1\ not the ong1l1ator?-Ed ArtIsan) 'of t11e ellts and CIa it-., "t\ Ie He 10\ ed the beautiful, the tenclel ,me! tlue \nd \et '[aliI" bl11It fur111ture "bload and big" I he "tatement 1" S!anclelOlh If 1\101 ns' fml11tm e was "broad lne! lm~ \\hel em dld he e'Cpl ess the al ts and crafts idea) 1t h e\ 1dent that the contllbut01 IS not famtliar with Morns fm nitme "DI~ and hlOad" ale not essential details in hIS ,11 t On the conti ell\ \\ hI Ie hIS \\ 01k is stl ong, utillt\ and heelut\ p1edo111111atem the expl esslOn of hls lCleas Lon~ hetOle the hollda\s vou'II be moving a lot of heavier ~Clods that ma\ ha\C seemed a bit back'Aard, a"aiting a hint of \\ 1I1tel I\h\ a\ s the expected season seems to linger, but it !;ets the I e \\ Ith both feet to those prepared for It, and the man" ho bul1ds no" fOI business in table linens, kItchen things and h()111epi etb ml:;s \\ 111be ready to trim attractive windows befOl e Thanksgi\ m!; tnTIe and \\ in some lively sales by sug- ~estion 1eadmes" Let this man be vou Give a pri/e to any in \ OUI employ \\ ho can, in time, supply an acceptable thought tOl no\ el \\ 1l1d()\\ display app10priate to the day and effective In ~e1l1l1ggoods The mel chant s of Los Ang eles decided to have opening q of all the stOles associated in their orl:;a111Lation simultaneous~ h The plan" as put to the test on September 26, 27 and 28 PI i7es "el e offel ed fOI the most suitable announcement "f the e\ ent Especial \\ indo\\ displaYs \\ ere planned The \\ hole city and in fact all of Soutllern Caltfornia took an in- (erest in the plan and the stores were crowded with shoppel s The dealers In fm nitm e and aIIled lines participated leu zely in the e\.J1Jbit and all \\ el e pleased and satisfied "ith the out-come 1he plan IS \\ 01tlw of a trial in other cities It's over Conl:;1 ess will he divided politically and radical Iel:iislationls l1TIpos"ihlc Teddv is locked in his kennel at Oyster Da\ and the people \\ ill thlow politics to the clogs and do hU~11le~s fOl the sake of bu ...mess There wiII be more or less discussion over the a\ ailabilib of cel tain men for the nomi-natlODS of the se\ era1 pal ties f01 preSIdent. but it will be con-fined to the P011tlCld11S The people \\ ant to do business and business \\ ill be clone The hI!; stOJ elan not I ema1l1 hig \\ hen the cm nel 01 l11anal:(el "atlsfiecl \\ Ith \\ hat he h~h aClomphshed, lests on hIS lam els H1S conduct affect" his emplo\Cs, \\ ho become care les" 01 nel:ilectful1l1 their tleatment of cu"tomel s, who neglect the "tock 'l11d CIeate ch~uI del 111 the IOlltllle of the bllsllless Tn snch a moment the weIl mandgecl httle StOIe becomes the bIg stOle '\ \ el \ \ alnable ach ertls1l1g stunt \\ as pulled orf I ecently lw the Standald Fmnitme compan), 111 Seattle, 'Vash In one of the lar!;e shO\\ \\ Iw10ws a numbel of \\ 01 kmen con- Stl ucted davenpOl ts and steel couches and in anothel relt mattrc"ses \\ el e made It is needles'> to state that CW\\ ds \\ Itnessed the opnat1on of the window factories. Hondma" le\le~ an export tax of $5 00 per 1,000 feet 1 JO;lld 111ea~11cl on l11,lhogam shipped fl0m that countl v dncI S-t pel T 000 feet on oth<:1 cah111et \\ClOelS Thele\ a (,(,,<, 111 \\111(11 t11e rrJ1el~!1el CULllllh pet\" the t,t' ... Illc t111l1l:;'1th,lt 1 el11ellll J(ltl~C"L III the h,lI1d~ (If 1he clenlel IIH{H,lIc tlw lllCapclclt\ of the make) WEEKLY ARTISAN Germans Fostering Canadian Trade. 110m \VInUlpeg comes the IepOl t that the 1emoval of the Gel man surtax by the Canadian GoveinmeI1t has affected the volume of >\n1e11Can1rnpOlt" Into westel n Canada to a COI1- ':>lderablee'(tent The full effect of the abohtlOn of the SUItax lMs only 1ecenth become appal ent wIth the placmg of orders by Canachan merchants fOl the en:,uing year Dunng the past fell' months \\ estel 11 Canada has been introducecl to many Gelman films thlough aLtne commiss10nels I\ho have Come to ,:>eefOJ them"eh es the needs of the people and the Opp01tun- ItJes f01 GenTIan goocls TIle fil st eVIdences of German trade actIvIty are found In 01namental bI ass and copper ware, such Made by Rockford Frame and FIxture Go , Rockford, IlL as teapots, U1 ns, hot-water kettle':>,tl ays, and va"es of vanous designs, eel tam lmes of mechal11cs' tools, alcohol stoves for burning denatul ed alcohol, and dl ess goods and velvets In these Imes Gel many seems ah eady to possess an advantage 0\ el commelc1al competitors \\ estelll Canada It 1S ':>a1d,offeI'-, at the pI e':>enttnne an e,ceptIonal OppOItU111tyfor Ame1Ican-made goods, but, lIke C\ 1'1Y othel mal ket It must he fostel cd The U mtecl States IS he1hlc to lo':>ethls meltket lal ~ely thlough mattentlOn It WIll do lIttle good to adveltlse 01 seek tll1ou~h catalogue ch'-,~ ...----_._--------,---_._._-- 17 r ~ $2.50 : MARVEl; ::.:':::' ! 0 U S QuarterSawed Veneer .eat. HeIght of back 24 Inches WIdth of seat 20 Inches No 210. FInished Golden Oak Shipped K. D. flat Weight 23 pounds r.JIorwlIfolluloct!JnllR rat Grand Rapjds.l1ich. tnbutlOn to b111ldup the trade Catalogues accomplish httle, 11nless thel al e pl esented by ,:>omeone wIlo can intelligently descnhe tl'e ;11 LLles depIcted, callmg attention to their value and 1rnplessll1!Supon the merchant their salablhty List of Kilns Being Installf'd by the Grand Rapids Veneer Works. Clmsty Bl othel s & Co Amhel st, N S, 2; The Canada \\ ooc!em\ale company, St Johns, ~ B, I; Haley Brothers company, St J O]111S, N B, I, Halev & Son, St Stephen, N B , I , Blmel Spoke and \uto \\ heel company, Portland, Ind , 2, P E KlOehler, XclpelVIlle, III 2. Lincoln Manufacturin15 company, Kell Y01 h (j H allIS, McHel1l y & Baker, Elmira, NY, I, Schumann Plano company, Rockford, Ill, I; Get man & Judd company Muskegon, -:\1Ich. I; Standard Furni~ ture company, Herkimer, N Y, I; R H Coop & Son, Old ham. England, I W1l1cIsor Furniture company, Ltd, \Vind-sor, N S, I; Lal kin company of America, Memphis, Tenn, 4; Yratson ManufactUlmg company. N \Voodstock, N H.,3; National Casket compan}, LOlllsville, Ky, 3; VV. M Ritter Lumber company, Ritter, XC, 3 Verm(mt Spool and Bob-bm compan} Blllllllgton, Vt, 2 Ene BUllal Case company, Erie, Pa, I, and the 1\ B Chase Piano company, Norwalk. Ohio, 2 Tl11s makes f01 t\ 1ulns at pI e"ent helllg lmL1llecl. and there etIe a lalge l1Umhel of nrc1e1s 111 jJlO,:>pelt some of 1\11ich al e be1l1~ bool,ecl almost el ery dcly (,USS\\ 01 d':>a1e almost ,1':>~le,lt ,1 nellsslty to the lclbinet n1clhcI II ho h;),:>1)1m':>edIllS thumh \11th ,1 h,1l11111U 01 I1Mllet. cls ,11 e teal S to a II oman ---------------------- III WE MAKE REFRIGERATORS IN ALL SIZES AND STYLES II, I• I III II II l.. Zinc Lined. Porcelain Lined. White Enamel Lined. Opal-Glass Lined. You can increase your Refrigerator Sales by putting III a line of the "Alaskas." Write for our handsome catalogue and price lists. THE ALASKA REFRIGERATOR COMPANY, EXCI~S~~8u~~;~M~U:S;:K~EoGrON, MICH. New York O-ff-ice-, '3_69.B_road~wa_y, .L_E-M-o-on-, M_.a.n._age-r.-_.__......._, Me Ilk "' ............ III It ........ I •• __ .. 18 WEEKLY ARTISAN GREAT INCREASE IN LUMBER CUT Oak Furnishes About Ten Per Cent of the Total. Statlst,c" pl1blJ"hec1 b) the depal tment of commel ce and labor last Tuesda) shrm that the lumbel cut 111the L~11lted States Chll111g the calendal vear 19°9 \\ as 44,585 11111110nfeet boal cl mea "11l e as aga111st 3~ 224 11111lJonfeet 111 1908 and 4.0 2:;f 11111hollfeet 111I C):J7 Th1s ,\ as an 111~1ea ~e ot 3-+2 pel ccent 0\ el 1908 dn 1 of 10 8 pel cent 0\ e1 19°7 The ~u')~ tant lal 111Ce1a"e 0, el tl1f' 1\,0 ])1e~ecl11'1S ) ea 1" \\ a" 0\ no <11 fell of t11e m 11\ ldual .,tates "hem mg a decreased cut The fi'Sl1les fOl 1908 anJ 1907 ,Hle collected b\ maIl dnrl \\ h1le mc1u l111gthe com111e1cTal mIlls 01 the countl, dld 11')t 111 many ca~e" crn er the small nelghbOl hood mIlb \\ ho~e output \\as comumed local!) The lelatl\eh lalge llLlease 111the nU111bel of mll1::, 1epOl t111g fOl 1909. tJg ethel \\ 1th the 111- crea se 111the cut fOl that veal \\ as clue lal 2,eh to the fdCt that the field force of the cen"us bl1l eau. \\ hlch \\ a" engd2, ed 111 gathenng statistics of all bl an0hes of manutactl1l e th10ugh out the Ul1ltecl Scates "eCl1leel 1etl1l ,1S f10m pI actJcalh e\ el)' sa\\ 111111111opel atlOn clullng the \\ hole 01 elll) pal t of 19°9 II 1tl10ut 1egarel t'l lt3 "lze. and 11l thlS II av thel e ha, e been included many small m111s not c)\ el ed b, the mall census 111 the pl ececlJng ) eal s 1he gl eatest pOl tl0n of the 11111ed "e h tound 111the south-el n states and LOnS1QS lellg eh of ,e11O\\ p111e In the 2,'1our of coa"t state,. from Vlrg111la to Te"as, l1lc1thl\ e together \\ lth \1 kansas and Oklahoma. thel e stanels j)lObabh not less than n111e-tenths of the pl esent supply of \ ellow p111e stump-a2,' e The plOpOl tlOn of the total cut of lumbel 111the l-l1lted States contllbuteel b) thIS glOUp. tog ethel \\ Ith KentllCk) and Tennessee, ha" been steadlly 111creasmg ell1l111g 1ecent ) eal " In 1907 then output \\ as 17.834 mIlhon feet, 01 443 pel cent of the total, 1111908, 15,056 ml1110n feet, or -+53 pel cent of the total, awl 1111909 22,057 ml1l1On feet 01 -1-95 pel cent of the total Yello\\ p111e, 111clud1112,the se, el al "peCle" long-leaf, shortleaf, loblolly Cuban. etc, constItuted '-ub"tantJalh the same per cent of the total cut of lumbel 111 the~e ~tate~ 111 each of the th1ee )ears, furl11shmg 72 per cent 111 1909. 728 per cent m 1908, and 724 per cent 111 1907. The large In-crease 111 the number of 1111llsrepOl tmg f10m thl" regIon 111 1909 over 1908, from 12,824 to 23,255, amounted to nearly hv o-thirels of the total mcrease 111the nU111bel of n1111s1epOl t- ---------------.~--- Lentz's Big Six No. 694, 48 in. top. No. 687, 60 in. top, Others 54 in. top. 8 Foot Duostyles ANY FINISH CHICAGO DELIVERIES Lentz Table Co. NASHVILLE, MICHIGAA --------------------------~--- i"Grand Rapids Caster Cup Co. I 2 Parkwood Ave.• Grand Rapids, Mich. ,III• I I I I• II III I Grand Raptd6 I ..----~----------------~_._--_.----... W" are now putting out the best Caster Cups WIth cork bases ever ofiereu to the trade. These are fimshed 10 Golden Oak and Wh1te Maple In a hght fim'h These goods are admIrable lor polished floors and furn- Iture rests They will not sWlllat or mar. PRICES SIze 2}{ Inches .,. $4 00 per hundred SIze 2~ 1O~hes . 5 00 per hundred Try a <lampl, Ord'r FOB mg for the entIre Umted States betvveen these years The in-crease" 111 th1S g10Up of states, both 111the number of mIlls and 111cut, \\ ere due undoubtedly 111 large part to the many small 111111s111 remote locahtJes WhlCh were reached by the agents 111 1909, but whlch are elJfficult to canvass by mail. The lllmted output of mllls of thlS class and S1ze, however, IS almo"t II lthout exceptlOn consumed in the immediate vicinity of ltS manllfactul e, and hence exerts httle or no ll1fluence on "uppl} and pt Ices in the generallllmber market of the country. The pl0port1On of the total lumber cut of the country contllbllted by N evv yO! k and the New England states did not \ al) matenally clUJ ing the tin ee years, bell1g 9 per cent 111 19°7,96 per cent in 1908, and 7.5 per cent in 1909. The 1elabv e importance of the Lake states-Michigan, ::\1111nesota and \Viscons111-ll1 lumber production continues to deCl ease steadl1y, as the supply of white-pine stumpage gl 0\\ S less These states contnbuted 13 6 per cent of the total lumber cut of the Umted States in 1907, 13.2 per cent 111 1908, and 123 per cent in 1909. The PaClfic coast states, w1th an output 28 3 per cent ld1ger 111 1909 than in 1908, and 22 per cent greater than in 19°7, nevel theless contributed a smaller propol bon of the total cut of the country in 1909 than 111 either of the preceding years, the per cent for 1909 being IS 5 for 1908, 162 and for 19°7, 168 Douglas fir vvas far 111 the lead as lumber material ----------------_._._---_._~--~ ._----- - ----_.------ ._--..4 WEEKLY ARTISAN 19 ..--_ .._ ..--_... -_._-_._-_ ..._.---- - .,. _.,. ---'.._._-_._._------._-------------------- Chicago's Best and Most Effective Line of Can be seen throughout the year at J. J. Hall & Son, 187 Michigan Ave, Peck and Hills Co., Wabash Ave. and 14th St. and in Our Catalogue, sent to any furniture dealer on request. r BEDROOM FURNITURE IIII f III ,If I I f I I .__ .__ ._-_.--._----------------------------------~ in Mahogany, Walnut, BIrd's Eye M.ple and Ouartered Oak HORN BROS. MFG. CO. 1114·1156 W. Superior St., Chicago. ••• a.a ••••••• _. _ m these states dm mg the thl ee years, the productIOn from thIs species constitutmg 68 I per cent in 19°7, 66 I per cent m 1908, and 685 per cent m 1909 It contnbuted 792 per cent of the total productIOn m \¥ashlllgton in 1909, and 832 per cent m Oregon, vvh1le redwood formed 456 per cent of the total output m California. Of the total pioductIOn of lumber III 1909 softwoods supphed 33,875 mlllJOn feet, or 76 per cent, while hardwoods contubuted IO,693 mtlhon feet, or 24 per cent. Softwoods contnbuted I per cent less of the total productlOn m 190q than III 1908 and 1907, m each of whIch years they formed 77 per cent of the total The 1eported cut of yellow pine in 1909, 16,277 milhon feet, constItuted 36 5 per cent of the total lumber output ThiS proportlOn Vvas substantIally larger than m 1908 and 1907, ,.. ..... .. . ..--------------., ~OTTINGI Drying lumber liberates steam and acid in the kiln. That is why your unprotected kiln depreciates faster than other buildings. EBONOID1 Kiln Coating Protects the inside of a wood, brick or concrete building, stops the rot-ting process, is fireproof and cheap. You know you ought to coat your kilns with Ebonoid at once. Sold by Grand Rapids Veneer Works GRAND RAPIDS, MICH. Ar ••••• ---~ in which years it formed 33 8 per cent and 32 8 per cent, re- :,pectlve1y, of the total Douglas fir lumber, which 1ankecl next to yellow pine in 19°9, vv1th a reported cut of 4,836 m11110n feet, formed 1°9 per cent of the total oucput 111thai year, a~ aga111st I I I per cent 1111908 and 11 8 per ceat 1111907 \Vh1te pine, WIth an outlut of 3,9°0 m11hon feet, contllbutec1 88 per cent of the total in 19°9, as against IO I per cent 111 1908 and IO 4 per cent in 1007 The 1eported cut of oak lumber 11119°9, namely, 4,446 l1111hol1feet, \vas substantIally larger than the output of thIS species 111either 1908 or 1907 It formed IO per cent of the total 111 1<;09, as aga111:,t83 per cent 1111908 and 92 per cent in 1907 A steady decrease 1') noted in the propOl tion of hemlock lumber 111the total pro-ductIon durmg the last three years It formed 84 per cent of all lumber in 19°7, 76 per cent 1111908, and 68 per cent 111 1909 A slmtlar showl11g \\ as made by spruce, \\ h1ch de-clined from 43 per cent of the total 11119°7, and 42 per cent 111 1908, to 3 9 per cent in 1909 ·Western pllle showed little val iatIon 1n actual or re1atn e productlOn 111 the three year') Its contnbutlOn in both 1907 and 1908 f01med 38 per cent of the total, and in 1909, 3 4 per cent The cut of lumber from no other species reached as much as 3 per cent of the total output 111any of the three years, though a substantIal increase 111 the production of hickory lumber was sho\\n for 19°9, when a cut of 338 million feet was reported. VVashlllgton leads all the sta,tes m production, with 3,- ~63,000,000 feet board measure, closely follo\\ ed by Louisi-ana w1th 3,552,000,000 feet, MlssisS1ppi IS third, North Caro1111a fourth and Arkansas fifth lVI1chigan \\ hich \\ as first a few years ago is now tenth. It's cut last year was only 1,890,000,000 feet Phillipine Wood for Kwang Hsu's Tomb. A mag11lficent mau:,oleum 1Sto be bm1t to mark the 1est-lllg place of the late "Son of Heaven"-the Chlllese Emperor, Kwang Hsu The f01ests of the Onent \'Yere searched for the best and most durable \OV ood, and, after much competition, a Manda lumber company has won \OV hat 1S descl1bed as the nchest commercial pri7e of recent years in Ch111a The prell-mlllary contract for the matena1 ha:, now been signed by tv, 0 of the Chmese impena1 princes, and It p10\ 1des 111the first place for the shipment of 5°,000 feet of Philtppl11e hard \vood On 1tS arnval at Peklllg \\ ork IS to start fm tin' 1th on the mausoleum among the tombs of the M111gdynasty near the capital For the huge pd1ars of the mausoleum glant trees wd1 be taken from the M111dunao forests. Some of them, al-ready cut, a1e 60 feet h1gh and 4 feet III d1ameter, \ve1ghmg over 17 tons. 20 WEEKLY ARTISAN An Important "Fellow Servant" Decision. That the hablhty of the employer for the acts of hb ~er-vants extends beyond the 1esponslblhb t01 acclClent, to the employe lesu1t1l1g flam the neghgence of a fello\\ 1, demon- 'it rated by the deClslOn of the :\ew YOlk COc11t of apj)eal~ 111 the ca'ie of Mary \ Hogle a~a1l1st the FI<lnkll1l Il l11ul le-tunng company of SYl acuse an autom(1)\le U)\lell n I he 'The Man of the Hour," or The Alarm Clock," According to Yom PolItiCS Deslgned by Frank Burton, a I::ltudent In the Grand RapIds School of Deslgmng court holds the company llable fOI an 111JUl\ 1e"ultl11~ 110111 the throw 1I1g by Its emplO\ es of metal spikes and holt, mto the yards of the pla1l1tlff despite the tact tlldl the empll\ e' had been thleatened '11th dlschal!Se 111 la,e the plaetJcc \\<\' not stopped Judge Vann \\ ho \\ 1 ote tIle oj)1111on" 1\ ,11K defendant flll ni~hecl the p1.lee fl0m \\ 111chand the l1lecln~ \\ lth \\ hlch habItual tI espasse'i, cdkulatecl to mfllct pel sona1 1111111 \ \\ el e committed on the aclJom1l1!:; ]JIeml"e" (i 1he pLlI111 I n The defendant kne\\ of the j)lacLlce and Lne\\ th It It hdd e "- l"ted f01 a Ion!?,"tIme, and \\ htle some effllJ t" \\ 11 C mark tl\ P\ e \ cnt It the C\ II Lontl11uec1 and e\ en g 1e\\ \\01 se \11 'el [- 'donal tIespass of tl11Skl11c1commItted bv the defendant', \\olk- -----------1I II IIIII ,• II• II II I: II '" ,• • I IIf I•• I •• I• II• II •I• II I~Ao_...... ~ ~ ~ _ The Good Old Reliable Work Bench THAT NEVER'GETS OUT OFlSTYLE. For l\1aO) YCdrs 1\ldde t.xeJuslvt'lv b\ C. CHRISTIANSEN, 2219 Grand Ave., CHICAGO Also manufacturer of the ChIcago Truck fOl \Voo,h\()[k,ng flLtones Send fOI Latalogue • ., ..... _il!I'lIY ...... ~ ..... '!' ...... 'I' ... •• ---------------1 ,I, III II ..-------------- --------~--_. .-----~I men \\ auld not \\ a1 rant the Jury ll1 findmg 1t gUllty of suf-fel111g 01 mall1ta1l1111~ a llU1'ianCe, but \v hen the practice be-came habItual and the l11J1.HYd11ect, substantial and \vell Lno\\ n 1 thmk the c1ut\ of the defendant became absolute and that It \\ a~ ~11l1t\ of suffell11g a nUlsance to contmue on Its land If It chd not prevent the eVIl" Boycotting Vftrious Trude Schemes. Ihe ketall J\Ielchallts' associatlO11 of 5t fo",eph, Mo, has l,lopted d I uk fOlhlddl11!:; members to give pnzes, premiums or 1(11l1ll11'~1(11lo~t dll\ k1l1d, 01 to ent;'a~e 111 an) contest that will ,111uth ()! mdneetl) hung letlllns, tlade 01 leceipts to arty The Modern Prtscilla for November, 1910' Buy Correct Furniture at Correct Prices MAKE ONE DOLLAR DO EXACTLY THE WORK OF TWO You owe It to yourself - to your famIly-to investigate thIS proposl-tlOn You take no fisk Satisfaction IS guaranteed Send for Catalog, No. Il.Today It explaInS how by puttmg the as-sembled pIeces together-just a lIttle effort on your part, a pleasant form of recreatlOn - you can place high grade, solId oak furmture nght In yOU! home for less than half your local dealer would charge you We 9uarantee to do thiS Three Reasons Why You Should Nol HeSItate FIRST I[we misrepresented one thmg MODeRN PRISCILLAwould THIS BUFFET - $22 50 nol accept tillS advertIsement We have tumJturefor every roorn w thehome chl'boroffice ~rcor..D Our guarantee of sat Only one of the 75 remarkable barb 'llnS offered In our lI;;factlon or your money returned CATALOGNO 11 protects you In every way. You have absolutely nothIng to lose THIRD We have been m bUSInessfor ten years - doublIng our output each year ThIS alone proves our relIablhty BROOKS MANUFACTURING COMPANY 4911 Rust Avenue SAGINAW. MICHIGAN A STRONG ONE B'ROMSAGINAW NotICe how cle" erly they nlake It appear that theIr goodE'and methods are endorsed by the publ1shers of the magazine 1l1Unbel 01 film 01 firm-membel The I ule also I)1ovldes t.hat members must nut gIve lebates, discounts, premiums, tradm "tamps, ~treet (dl tIckets or any ~l!t" whatevel to mdlvldual ell" tom el" ll1aklll!:; pIli cha "e~ A rule has also been adopted, tu the effect that membel s of the aSsoClatlOn shall nut give (1, l1lell \(Jlh ]JIl/l" O! pI Ull1llm~, III la~h ()\ 111elChclll(h-.c. EOI dill l()nte~t, Llll (111lll<'l1llll1ent 01 hel/dl, ell"o th"t Icque-.t-. I )J "uell dOll It1\)ll~ etl mll~t he llM(le dn cd to the ,1"~OLl<ltl011 111 \\lliln~. \\ll11lUPOll the ,l"solldtIOll, If It (llc!Ol"C" the (,ll1c,e. \1111 11dlldk the I UIU( ,,1 <II! (l t b) 1 (,I-.h -.uhsu IpllOn WEEKLY ARTISAN 21 Lower Pric('s on Rugs. All of the hIe, carpet and lUg hotl'ie~ ll1 the east opened lle\\ Illle~ for the ~pl1ne,- tJ ,Ide Ll"t l\Tomla) mUl11me, Buyers \\ele m attendance ,It an unu'mallv calh hoUJ In OIlC 1,\1 1;C house ll1 pal tlculal It VI'as stated that bl1ye1 s began to put 111 an appearance a~ early as 7 30. The p11Ce" named on the new lme" \ el tfied pI edlctIOns made some tll11e ago The p11n-llpal 1111e",of lUg s ha\ e been 1educed flO1112 scent s to $T00 CLlch, \\ l1Jle carpets] ema111 on the same ])llCe level a" that of the "eason just clo"ed In some ([uarte]" It \1 as 1athel chfficult to e,et at just \\J hat had been clone 111the way of namme,- pI ices, and f01 the fi1st h\ 0 weel,,, of the se,l"on at least It IS believed flI~e:OOOSEWINGg.: . J' MAC"'NES .. TO BE SOLO AT ~ Our name engraved on thIS Sewmg IVlachme will be a daily remillder that when you are III need of Furniture, Rugs 01' Stoves you should patronize Gross-man's and save from 2S to 30 per cent un any single piece of Furniture or on a complete Home Outfit. Have You Ever Heard Of a drop head Sewing Machme whIch IS guaranteed 10 years by the manu-facturer, and equalh as good as any $35 machme on the market, to sell at thIS ridICulously low pnce of $2 98 ? Why We Do It It 15 our aim to have you VISlt eUhel of our two new and most beautiful turmture stores. located awa} from the downto\\ 11 hIgh rent dIstrtct, and once you enter (JUT stores you are convll1c~d of the low pnces prevailIng and the stand, TO qualIty ot our merchandlsc That we may 1dd your name dn10ng our lIst of satlsfJed customers we ask }'QU to buy horn us a smgk pIece of Furniture Rug or a Stme Just\a sample order to th .. amount ot $2000 and vou are entitled to thiS high grade $35 on Sewmg Machme for $298 Positively Only One Macnlne to a Customer - Furmture selet.ted for future ddlvery ~lutsh:ea~~:~:;~~t:~lc~l~1~:~h entitles you to a Se\\mg Machine prO\lde<l1 atef;t ropro cd nechant n very ught 1 dep,.)SIt is made runnng 1hecabmet::l hefi~selected Open Evemngs Except Wedne"day and Frrda) =-;-:r'il~e\~a~a~ f$UI1 2\ 0 9att~8I'h Liberal CredIt Extended cbme Regu1ll.r value Newlyweds must not fall to VISIt our com ~:~n~tc~~ lS guarantel"d : do_ he pletdy furnished flat at the MIlwaukee avenue roughes and fin(:~t kmd or ork that may StOfL and learn ho\\ to flJrnIsh your home be !f'qwred A \\'fltten guarantee fqr 10 correctly )ears IS glver! '\'lth each mach nc h6~~ GROSSMAN'S h~~~ 1530-32 MIlwaukee Ave. 3231-3:7Lmcoln Ave Near Robey "'\leat Bo=lmont A Sample Advert1sement that \ alues \~111be rathel 111 egular ~lanufacturel s were very much alSamst nam111g anv reductIOn" as they are well aware of the Ltct that cal pet II ools al e I11gh, as compal ed \\ Jth last yeal, and that 1t doe" not look a" If the law matenal \va" gOll12, to be any lowel £01 some tIme to come At the salesl 00l11~ of the Alexandel Smlth & Sons Car-pet (0l1lpany, the new pllces announced on Monday mornmg shcmecl 1edl1ltlon" of 50 cents each on 12 -1- !\'(mmstel lUgS, SO cents on velvct PalIsades and $1 00 each on Wllton lUg". Carpet" were 1epoJ teel at pllces sImllal to those in force dUlln~ the past "eason rl he new price lIst announces that on orders placed after January I, advances wlll be ask!:'d all along the line. ~ .~~ .~~~8~8~~ __ .~'_'~'_. __ '- '-----------------~ Ii DOETSCH and BAUER CO. I 1534-44 Greenwood Terrace, CHICAGO II I-I I + ••• II •• 1 All previous efforts eclipsed ---- in our new lme of ----=~--=~ PARLOR FRAMES II I• .I. wh1ch 1Slarger and more effective than we have yet offered Now ready for inspection at our factory Take Southport Ave car to Greenwood Terrace, thence west 10 factory. or Clybourn Ave car to Ashland Ave, thence north 10 Greenwood Terrace. .by carryingthe ONE~PIECEPORC£LflIN{INED WONliRD CLERNRBLE WRITE FOR CATALOGUe: GRAND RAPIDS REFR1GERATOR Cg GRAND RAPIDS. !"fICH. ~• --------------------------- ~ II I III IIII II III, I IIII• III• I II IIIIII t I II I THE "ELI" FOLDING BEDS ~~tf'rl~I~N~~~ I ELi «"0:""iVlooi' L L'E'R"'"& u'co. I EVANSVILLE. INDIANA Wnte lor cuts and pnces I ON SALE IN FURNITURE EXCHANCE. EVAN.VILLE. • • • - - ---~~~~~~---. 22 WEEKLY ARTISAN --~~__. _.. _. -_._._._.__._~-~---_._-_._._._-_..- -.--~ .....-----------------_... .. . -- I QUALITY MACHINES-ISN'T IT TOO BAD-People wonder where their profits are gOing when the trouble usually hes In poor equip-ment. A httle foresight In the begmnmg would have saved them dollars--a hule more money Ill-vested at the start III "OLIVER" "QUALITY" eqUipment. Some manufacturers of wood workmg tools slight their output by puttmg In poor matenals-employmg poor workmen-simply to be able to make a little more profit. 'Ohver" tools are bUllt along machIne tool hnes -careful-accurate-durable - safe. Some purchasers fall to mvestlgate thoroughly before plaCIng their order Some unscrupulous salesman tells them to purchase somethmg-they go ahead-find out too late they are wrong-lose money, whereas a letter addressed to us would have procured our catalogs - set them thInkmg-saved them money. ISN'T THAT TOO BAD. "OLIVER" No 61 Surfacer OURLINE-SURFACE PLANERS HAND JOINTERS SANDERS WOOD TRIMMERS CHAIN MORTISERS LATHES "OLIVER" No. 60 Saw Bench. SAW BENCHES SWING CUT.OFF SAWS BAND SAWING MACHINES BORING MACHINES SAFETY CYLINDERS VISES, CLAMPS, ETC., ETC. ADDRESS DEPARTMENT "0" OLIVER MACHINERY CO., GRAND RAPIDS, MICH., U. S. A. BRANCH OFFICES-lot National Bank Bldg , Chicago, III. No 50 Church St, New York CIty. 1125 Welt Temple St, LOl Angeles, Cal. PacIfIc Bldg., Seattle, Wash. e. _ ---~------._.-._ ..._----_._----- _ .. --- _ .....-. - .... I Buildings That Will Need Furniture. Residences-Grand Rapids, )'llch -S DeGroot, \Vest Leonal d and Da'ls streets, $3,000, C. E Baxter, 86 ~ubU1n avenue, $2,500, H A TOI en, 126 La1kms a, enue, S2 800, L P. Oltman, 454 Fountam street, $2,500, \V E ChamptOn, 137 Reynolds avenue, $2,500 Atlanta, Ga -G M HilliS, 27 11echal11c street, 89,500, R. S. Monis, 194 Stetlmg street, $3,;00. ~Its )'Ial) E Can-non, 18 Bovv ie stt eet, $2,800; ),11-- E S Gllffin. 4-+ South Gorden street, $7,000; G H GllLlm, 47 South GO!den stl eel.. $4,000. Detroit, l\Itch-\Vdham Halt, Forest and Trumbull ave-nues, $10,000; J \V Gill, 711 Hamdton street, $2,500; GeOlge A Erskine, 108 \V estmm ster street, $4,000; Clemens Fbher, 975 Joseph Campau street, $3,800; \Vl1ham Leslle, Burlm-game and Hamilton streets, $3,000; E G. Villerot, 295 ?\ atlOn-al avenue, $4,350; Frank LeWIS, 73 Larchmont street, $3600 ChIcago, Ill-R E. Hollowell, 7604 Emerald avenue, $5,- 000; Patrick Feeney, State and Nmeteenth street, $6,000; Henry T. \Vol£, 6040 \Vood street, $7,200, M Powers, 120 Kensmgton avenue. $4,000; Miss Hattie \Vmchell, 5951 East Circle avenue, $4,000; P. 0 Hulton, 6148 Vernon aiellUe, $6,500; \V. H. Croft, 6757 Bennett avenue, $18,000, H. S. Smith, 7221 Pa1mel avenue, $5,000, Olaf Kl111gen, 4207 Hirsch street, $4,000. Cmcinnati, 0 -1. Y Cooper, Salem and Menlo streets, $4,000; \Vtlham Gerhard, Ernst stteet and State a'enue, $5,- 500,"\ J Scott, 2428 Maplewood avenue, $3,800; E. L Hell1s-heimel, 384 !\laska avenue, $3,800; LOUIse \-onCostello, Dan- Iels and Euchd avenues, $4,000, John 1Iahlenkamp, Can I and Geiger streets, $4,000, Charles Reuter, Fisher street and MIgnon avenue, $4,500. St. Louis, Mo -l\lary E. Duxbury, 5352 Julia street, $4,- 000, \\'lllJam SIegmann, 6527 Mmnesota avenue, $2,500; CalOhne ElChkol n, 3523 Tennes~ee avenue, $2,500; Minnie Schultze, 5444 Ridge a, enue, $3,900; C. P. Hed, 2010 Forest a, enue S3,300; LOl enz Rett1er, 3971 Flora boulevard, $10,- 000 East St Lotus, Ill-Robert Cunningham, 811 Ohio ave-nue, $5,200; Dr Geolge P. Adams, 635 North Thirty-third c;treet, $-+,700 De.., :\Iome,." Ia -Herman \\-llk, 1264 Fourteenth street, S3,6oo, ),1 Thiel, Este,., street and \Ventvvorth avenue, $3,- ;00, Petel Sc..hemenauer, 1606 Thirty-siAth street, $4,000. Denver, Co1 -James 0'Dllscoll, Douglas place and Boulevard F, $3,500; Edward Cook, Yates and Twenty-se, enth streets, $3,800, H. J. Clowd, Ash and Twenty-third sheet _, $5,000, ),IlS M. W. Jones, King and Forty-second "ireets, $3,000 Indlanapohs, Ind.-O. P. Ensley, La Salle and Thir-teenth street, $2,800; Lyman H. Pnce, 3047 Broadway, $3,- 250, G M. \Vedd1e, Bismarck and Washington streets, $3,- 000; Ella Getz, Gray and New York streets, $3,000. Ene, Pa -D. H. Comstock, Tvventy-elghth and Parade Stl eetc;, $2,500, A KnoII, Eighth and Parade streets, $4,000. Trenton, ::.J. J -M M. Martinett, 346 Edgewood avenue- $3,000. Isaac Lenzner, 416 Randall avenue, $8,500. Bll1ghamton, N Y -IV. E Clark, 200 Robinson street, $2,500. B. B Bundy, 28 Judson street, $2,500. Mmneapohs, Mmn -Anthon) Moore, 1406 Eighteenth a, enue, $3,000, Rosa M Selb, 15 Barton avenue, southeast, $6,000, P K Bal bour, 3805 Lyndale avenue, south, $3,500; John Fager, 3902 BlaIsdell avenue, $5,000; Ludwig Welker, 2101 Sixth street, $3,750; Alft ed Boik1und, 3906 Second ave-n ne, south, $3,000. 1Il1waukee, \Y ls.-Oscar Brochman, State and Twenty- WEEKLY ARTISAN 23 r--~A'DDELL MAN~'FAcTuRI~~"~o-~-1 I Grand Rapid •• Michigan I I All Knobs and Pulls have the IIII No-I1um-Loose Fasteners , I I ~ 4 The largest manufacturers of Furniture Trimmings in Wood in the world. Write us for Samples and Prices. Made in Oak, Walnut, Mahogany, Birch and all Furniture Woods. third streets, $7,000; Nicholas Lauer, Buffum and Concordia streets, $7,500; Mrs. Emily Koepke, Locust street and Louise avenue, $4,000; Mrs. Henry Gattman, Summit avenue, near Belleview place, $10,000; J. M. Schneider, Mitchell street and Twentieth avenue, $2,700; Theodore Hauseman, Forty-first and Meineke streets, $2,800. Portland, Ore.-Albert Larson, Minnesota avenue and Shaver street, $3,000; G. B Raymond, East Forty-elgth and Schuyler streets, $3,500; H. V. Carpenter, Montgomery and Upper drives, $4,500; W. O. NIsley, East Forty-eIghth street, and Kelly avenue, $4,000; Mrs. L. E. Hamilton, 149 Seventh street, $3,000. Newark, N. J.-Luigi Perna, 637 North Sixth street, $12,- 000; Alfred Schmidt, 74 Garrison street, $4,800; Peter Trani-son, Third avenue and FIfth street, $25,000; Emma E. Lyon, 869 South Eleventh street, $8,000; William A. Dennis, 19 Randolph street, $7,500; Maria M. Eiselle, 55 Farley avenue, $8,000; Helen Mersfelder, 388 Seymour avenue, $4,000; Abby Eppinger, 784 South Twelfth street, $5,000. Los Angeles, Ca1.- J. A. Patterson, 711 Frostless Belt road, $3,500; Gertrude McCaffery, 1221 West Seventh street, $3,000; R. R. Crabtree, 445 East Twenty-eighth street, $3,- 000; LIla A. Young, 807 Golden street, $3,250; A. A. Burn-and, 806 South Bonnie Brae sstreet, $2,800; J. E. Calhoun, 322 West Forty-first place, $5,000. Syracuse, N. Y.-D. P. Bennett, 259 Midland avenue, $4,- 800; N. H. Young, 111 East Corning avenue, $4,800; Charles Quackenbush, 1226 Cannon street, $5,000; H. S. Slocum, 808 South Salina street, $4,500; Lena Markert, 620 Court street, $5,000. Schenectady, N. Y.-c. L. Hensler, 321 Glenwood ave-nue, $5,800; Conrad Hartung, 728 Stanley street, $3,500; Francis Neverman, 606 Christler avenue, $4,000. Toledo, O.-W. H. Kontz, 1425 Huron streeth, $2,500; Frank J. Welzbacher, 28 Parkwood place, $2,800; E. 1. Bayer, Melrose and Rosalmd avenues, $3,500; George Zimmerman, Princeton drive, $2,500. Omaha, Neb.-Pryor Nelson, 2505 Pinckney street, $2,- 500; George W. Snyder, 1712 South Central boulevard, $4,- 000. Seattle, Wash -F. M. Barnes, 2742 Thirty-eighth avenue, southwest, $2,700; F. R. PIerce, 1160 Eighteenth avenue, $3,- 000. Peoria, Il1.-Harry Spangler, 350 Columbia terrace, $3,- 200; Samuel Gordon, 268 North Garfield street, $5,000. Spokane, Wash.-George Gutschen, El718 Gordon ave-nue, $2,800; T. VV.Mornson, E826 Twenty-sixth avenue, $4,- 000; E. D. Tifft, E3608 FIrst avenue, $2,500. Kansas City, Mo.-Samuel Brenn, 3512 Chestnut street, $2,900; Mary E. Beasley, 3727 Terrace street, $2,500; VV.D. Frae, 3717 Tracy street, $4,000, F. M. Hobbs, 4409 St. John street, $3,000; J. H. Graham, 2920 E. Twenty-eIghth sheet, $5,000. Hammond, Ind.-J. V. Slodda, 1110 Columbia avenue, $4,000; H. J. \Vnght, 360 Plummer avenue, $2,500 Dallas, Tex -Mrs J. S. Terry, 219 South Harwood sh eet, $2,500; Lou Leedom, 532 Reiger street, $3,000; Mrs. VV.T. Moore, Flora and Leonard streets, $3,500; R. S. Geen, San Jacmto and Mahlda streets, $3,500. Jacksonvl1le, Fla.-Capt. A. B. Potter, Osceola and Oak streets, $4,000. St. Joseph, Mo.-Mrs. Rachel Watson, Isador and Elev-enth sheets, $6,000; VV. F. Uhlman, Folsom and Osage streets, $3,650. Lomsville, Ky.-Mrs. A. Holtevert, 2310 \Vest Jefferson street, $3,000; W. C. Reederer, 1124 Hilliard street, $2,700. WIchita, Kan.-M. E. Eshelman, 1015 Litchfield avenue, $3,000; V. E. Appleby, 1020 North Waco avenue, $2,500. Miscellaneous Buildings-St. ::vIalk's EpIscopal church vestrymen are bmldmg a $10,000 chapel at 1218 AddIson street, ChlCago, Ill. The Fnst Umtanan Chuclh society are bul1ding a $25,000 church on East FIrst street, Duluth, Mmn. The German MethodIsts are bmldmg a $30,000 church on Greenwood avenue, Tlenton, N. J. Bartmann & Pretschold are bmldmg a $10,000 theatre on North avenue and Twenty- SIxth street, Ml1waukee, \VIS. The Orpheum Theatre com-pany of Portland, Ore., ale remodelmg and refurnishmg their theatre on Mornson street at a cost of $20,000 R R Thomp-son 15 electmg an eight-story hotel bmldmg on ThIrd, Pme and Ash streets, Portland, Ore., at a cost of $40,000. The Board of EducatIOn of Newark, N. J, are erectmg a FIrst ward school bmldmg in Crane and HIgh streets. The 1. N. Poe estate is bmldmg a three-story brick hotel at 422 St. Clair street, Toledo, 0 The Belmont :Ylethodlsts of Roanoke Va, are bmldmg a $25,000 church. FURNITURE MANUFACTURERS ATTENTION! Send for samples of our Celebrated Nickel Steel Sword Tempered BAND SAW BLADES Warranled In every partICular Best proposilion on Ihe markel. FRANK W. SWETT & SON Mfrs of band saw blades and tools 1717 1719 W. Adams SI ,Chicago 24 WEEKLY ARTISAN Cur SurpJu!'> Changed 1n Shor1age. rl he CUllent 11l11letllJ of the AmellCll1 RLllh\ ,1\ ,l"SOCI ation "hows that the numbel of Hlle heIght Ull" d<:ued"td I apidly m the t \\ 0 \\ eek s CO\el ed by the 1epOl ts 1 he de crease dUlmg the last half of Octobel \\as -+ 506 Celt" 11m cuts the numbel of SUIplus cals do\\ n to 29, 131 \\ l11ch IS r ,765 cal s less than last} eal at thIS tIme ShOl ta~ es have mCIeased 1,377 cal s flOm the fi~ UIe of two weeks ag 0, the shol telg es now bemg 2 I ,896 calS '\t the same tlUle last \ eell thc h~Ule \\ a" 3(),o,6 cal s The ledudl0n m the '1\11plus IS lal ~eh III miscellaneous C,ll" \\ hlch shu\\ I deC'lease of 3 68~ rjhe Llt~c"t Ilem ol Illuea"es 111 the "hOll al:;es, IS m ftlt caIson the sO\1theln I acIds PUI chases of lonstluctlOn matel Jal and eqUIpment for lC) T I bv the 1.1111oad S 1 S (()mlll~ closel to I elll/atlOn hut IS lIot \ et ,m al101llpll"hu I fed \ l1umhel at the lOad" al e Made by Sheboygan Novelty Co Sheboygan, WIS considerIng purchases, and several have asked for bids on cars and ralls A few have made small purchases. The steel mIlls have opened books for orders, In the plans for pUl-chase that a number of the roads have made all-steel cal" constitute a bIg Item rj he lOads al e adoptmg- the all-steel cars fOI both passengel and fI eIght tI afflc 1\ext yeal WIll show a big jump m the all-steel tI ams bemg opel ated Plans to Boost St. Louis. At the Octobe! meetmg of St. LoUIS Sales :YIanagers' assocIatIon It was suggested that If all 'st Lams salesmen would concentrate theIr eftorh on a certam state at one time and boost St. Lams and hel industries 1t would aid St. Lams materIally m extendmg tIade relatIOns. FOI example if all the tlavelIng salesmen out of St. Lams making the state of Iowa would get together and set a eel tain week in whIch to swarm down upon the merchants of that state and talk nothing but St. Lams goods to these merchants the effect ~-------------- ---_._---_._------ ,,I III "III ,,,II ,I,, ,,, ,, , ~ LOUIS HAHN 154 Llvmgston St. GRAND RAPIDS, MICHIGAN l'ltl7ens 1elephone 1702 DESIGNS and Details of Furniture IDEAL STAMPING AND TOOL CO. SOCKETS, DOWELS, TOP fASTENERS and GlIlDES for Extension Tables. Also special stampings In steel and brass. NO KUM.OUT TABLE SOCKET Patent applied for Write for samples and prices 465 N.Ottawa St., Grand Rapids, Mich. U CLl ted IV o1l1d be fal 1 eaChllH:; I t was also su~gested that '-,t I 0111'- <IlllCIlI"elS boost the Clt) III the adveri1slllg mattel \\ hIe h thcv L,tl IJ11t <Illcl III the11 aclvC'1lIsements which ap-pl, l! 111 1 he 11l<I~Ll/1l1e"tll1 ol1ghol1t the countIy. Strength of Sears-Roehuck Stock. On the (h] ca~ a E xchan~ e Seal s- Roebuck stock aftel le,llll1m; lX.zy ha~ leleded to 1790 A financIal writer on a ( lnc,\£;() pape1 declale" thele IS an agreement among the ('hl- Thirty Days' Free Trial to Convince You We don't ask yon to p'ty a cent ~~;~lr~~ Oul Products; exammed the artIcle selected WIth your pur-chase and are con-villced we gIve you about don ble the value that yon could get at a. storo for the Bame money ~~rt1ill~r~ar~~ Pro due ts 0 f your selectIOn and any article m our Cats log glven WIth a $10 purchase, on tlurty days' trIal You then pay $10, If satis-fied If not~ we WIll l emove goods at our expense r efn nd treight charges and charge you nothing for a reasonable amount of Products used m tnal \\ e guarantee satisfaction Get Our Free Catalog af~u~L8~~~lg\>~g~~~iI:~lS~?~~~it::i~~~nOdtI3~:crltl~::H of the 1700artlCles of Wearmg Apparel ann Housefurmsh ing offered you to choose fl om Send today Addles8 No 15 L\l.dy Washlog too BoudOir Desk chOice of Quarter sawed Golden Oak or genuine Mahog4 aoy Veneer Given With a $10 purchase of Larkin House-hold Supphes Depa-nment L.;rrki'n C",. BUFFALO, NY. tf West~of-the MissiSSippi Send to LARKIN CO Dep. 71 PEORIA, ILL SImply FIll In, Cut Out and Mail ThIs Coupon Larfdn C.a. Mail free Catalog No. 72 and explain how I can furnish my home or clothe myself out of present cost ofllVing. (G. P. 157) Name' _ St. and No. or R. D. _ P.o. Stafe :3ome of the Strongest Larkm Ideas cago officers of the company and their immediate entourage that no stock shall be dIsposed of within a certain period; that is, the interests indicated have obligated themselves not to liquidate a shal e' of their holdings for a specified time-a SOlt of vel bal esclow \\ hlch IS as binding as a written escrow because no stock could be 11quidated without the cognizance of the compan} '1 offiCIals The telm of this agreement is not known. It is supposed to extend anywhere from three to five years \Vith thIS lctlge amount of stock VIrtually tied up, it J', not so clIfficult ,IS It \\ auld at first appear to keep the market "trong. Wi"e men \\ III not try to pull a table leg befol e the varn-ish is dry. MISCELLANEOUS NOTES AND NEWS Laukamer Brothers have purchased Thomas DavIson's fUImture store in Mankato, Minn. The Crex Carpet company of Hartford. Conn, hay e m-clea:;, ed theIr annual chvldends, flam 2.0 to 3 per cent Fort SmIth, Ark, papers state that R A Re1t7 has de-cIded to move h1s furl1lture factOly flam EvanSVIlle, Ind. to Fort Smith. \\'J1IId1TI Cald\\ ell has purchased the Osbourne fUlniture store m \Vest Some 1VIlle, Mass, and presented it to hIS son, Fred Caldwell. Thomas H BI 0\\ n, far neady twenty-) ears a fUl11l111e1 dealel and undertaker at ;\1arlboro, Mass, ched on No\ embel 4, aged 48 years. Simon R LaPlace, furniture dealer of Deep River, Conn. has doubled the SIze of IllS store by rentmg and remodelmg an adjommg building Congressman John H Boehne of EvanSVIlle, Ind. who \\ as Ie-elected last Tuesday, is president of the Globe FU111l-ture company of that city. The Panhandle Mattress and FUI11ltUle company of Ama-rillo, Tex. recently mcorporated, have filed proof of full pay-ment of theIr $25.000 capital stock. The furniture dealers of Memphis, Tenn, have orga11lzed an associatlOn mainly for the pUIpose of securing enforcement of the law relative to moving furniture. J H. Kentnor, treasurer of the SmIth & Davis Manufac-turing company, St Loui:;,. Mo , spent the greater part of Oc-tober on a vacation trip in Texas and Louisiana The Courts Furniture company of Cincinnati, 0, has been mcorporated by B A and M L Courts. Harold S Bis-hop and Walter Schmidt Capital stock, $10,000 At the special town meeting last Monday the freeholders of Brattleboro, Vt, voted by a large majority, to exempt the Felch & Pier Chair company from local taxation for a pellod of five years. The Sa11ltary Mattress company of Malshfield, "V/is . has been incorpol ated CapItal stock, $5°,000; of which $40,- 000 is owned by C H Stack, K \V Doege, C. G Engstrand and F VoHmer. The Sterling (Ill ) Hearse and Carriage company. manu-factl11ers, have incorporated their busmess Capital stock, $IO.OOO. owned by A A \Volfersperger, C E BenSll1gel and H C Newell. Contracts for supplyll1g furnIture and office fixtUl cs for the ne\\ customs house in San FI anClSCO.Cal, hay e been awarded to the H S Crocker company and the Ruckel Fullel company of that city. The habllities of the Edwards-Ihrig company. manufac-turer,> of caskets. mattresses, beel springs, etc, of Oskosh. IVis. \\ ho wel e declal ed bankrupt recently. al ereI'm ted at $62,6 r4 \\ ith assets estimated at $78,586 MI s L Cohen of New Yark City, has announced the engagement of her daughter, Miss Anna, to Samuel IV Prus- "Ian. head of the Grand RapIds FurnIture compam and the Hub Furniture company of Boston, Mass. The Foy & Starr company, dealers 111mantals at 902 ~fam '>treet, Cincinnati, 0 . have leased the adjo111m~bwldll1g. occupIed by Joseph \Vuerst as a mattress factory Mr \17uerst 1'3no\\ located at 129 East Twelfth street The Burlington (Vt) Furniture company, who decided to go out of busine'3s because they were unable to lenew then" leasc or SeCllle other suitable quarter'3, have sold their '3tod. in bulk to the McQue ... ton Pm n1hwc and Cat pet company of Manchester, N. H. The Quake1 CIty Metall1c Bed company, PhIlade1ph1a, who chscontmued busll1ess on account of finanCIal ernbarrassment, report the1r hab1lltles at $60,200, assets, $52.967. mcluchng fixtures, machmery, etc Most of the credItors hay e agl eed to accept 25 cents on the dollar. N A \Valcott. \\ ho has been elected by the Pm to RIcans as delegate m the Umted States house of RepI esentatJve", \va" fOlmerly m the fUl11lture bus111essat POltsmouth, N H. He \vas a pal tner of R Clyde MaJgeson 111the POl tsmouth Furmture and Cal pet company. Manager Charles Lugrin of the Atherton FmUlture com-pany' cham of thirteen stores, accompanied by one or more of hIS assistants, has been buying rugs and carpet:;, 111New YOlk this \\ eek and may be expected to appeal in the western fml1lture markets dunng the coming week Gershenowitz & Berg, furnIture dealers of 1378 FIfth avenue, New York, have filed a voluntary petitlOn m bank-ruptcy They schedule their liabJ1ities at $75 I and estimate their assets at $675, including stock worth $350 that was tm ned over to trustees for creditors in October The stockholders of the Siegel-Cooper company and Greenhut & Co, of New York, al e to meet today to consider and vote on a proposition to merge the two big concerns in a smgle corporation to be called to Greenhut-SIegel-Cooper com-pany If the merger is effected the capitalintJon WIll be $6,000.000. The furniture for the new $500,000 court house at Shar-on, Pa, will be made from the special designs made for the court house at Youngstown, Ohio. last year Every piece in the Youngstown courthouse will be duplicated and the cost will be just half of the $28,000 paid by the Youngstown county commissioners. Isabelle Chapman has started suit against the Ne\V Eng-land Chair company to collect damages for the death of her husband. a fireman \vho lost his life in the fire that destroyed the chair factory and jail in New Haven. Conn, la"t April Her claIm is based on the allegation that the fire was clue to the 11legal presence of gasoline and benzine in the chair fac-tory She has attached all the property of the :\ ew England Chair company, which, at the time of the fire was owned hy the Ford & Johnson company. ::Yreekins, Packard & Wheat, leading furnitnre dealers and house furnishers of Springfield, Mass, have recently filled se, eral contracts of unusual importance Amon~ them were ordet s for the entire window shade equipment of the big new office building of the Fore River shipbuilding company of Quincy. secured in competition with the leading Boston houses, and fOJ the solid maho!:;anv fm niture for the ne\\ office butld- 1l1g of the Springfield Gas Light company and fOl the Sprrng-field Fiye Cents savings bank Each of these la'3t two con-t! acts mclucled a massiYe dll ectors' table in solid mahogany \\ hich \\ CIe made in the firm's own workshop The 1eftections cast bv a mlrror do not provc that It IS \\ Jthout a flaw. , '1 ;,'v' THE ~ndttpARLOR NEWA..U BED Need not be moved from tbe waIl Alway. ready wit h bedding in place So .impl., 80 easy, a child can operate it, Hall roomy war-drobe box. CHICAGO. Erie & Sedgwick NEW YORK, Norman & Monitor. 26 WEEKLY ARTISAN Most Atfractive Inducements for Car Load Buyers II• •I THE KARGES FURNITURE CO. I Manufacturers of Cl amber SUites, Wardrobes. Chiffoniers, Odd Dressers, Chifforobes •I THE BOSSE FURNITURE CO. I Manufacturers of Kitchen Cabinets, K D. Wardrobes. Cupboards and Safes, in ImitatIOn I golden oak, plain oak and quartered oak. I THE WORLD FURNITURE CO. I I Are Off€ red by the Manufacturers of Mantel and Upright Folding Beds. Buffets, Hall Trees, China Closets, Combination Book and Library Cases. THE GLOBE FURNITURE CO. Manufacturers of Sideboards in plaIDoak, imltalion quartered oak, and solid quartered oak, Chamber Suites, Odd Dressers, Beds and Chiffoniers In Imltalion quartered oak, lJ"Qltalion mahogany, and Imitalion golden oak. THE BOCKSTEGE FURNITURE CO. Manufacturers of the "Superior" Line of Parlor, Library, DmIng and Dressing Tables THE METAL FURNITURE CO. Made by The Karges Furniture Co Manufacturers of "Hygiene" Guaranteed Brass and Iron Beds, Cnbs. Wire Springs and Cots Evansville is the great mixed car loading center of the United States, made so by the Big Six Association . ... •••••••• a.a ••• WEEKLY ARTISAN 21 Made by Bosse Furmture Compauy. Made by World FurnIture Compauy Made by Bockstege FurnIture Co. ~ ...••....•... .. ..-_ .. _ ...---------------- ..... -~----------------------------- Z8 WEEKLY ARTISAN Minnesota Retail Furniture Dealers' Association OFFICERS-PreSIdent J R Taylor, Lake Benton, Mmn , Vlce.Presldent, D R Thompson, Rockford, Mmn , Treasurer, B A Schoeneberger, Perham, Mmn I Secretary, W L Grapp JanesvIlle Mlnn EXECUTIVE CO\l\lITTEE-Chalrman, Geo KleIn, Mankato Mlon, 0 SImons, Glencoe, Mmn, W, L HarrIs Mtrmeapol1s, Mlnn ,C Danielson Cannon Falls P. A. Peterson for President. Rockord, Ill, N ov 10- P A Peterson, the \\ ell-kno\\ n fur11lture manufactUl er, has been noml11ated tOI PI eSldent of the Illl1101s ManufactUl ers' assoClatlOn, \\ hlch \\ 111 holel Its annual l11eetl11g 111 ChlCago Decel11bel 2 :\1I Petel son \V dS nOl11l11ated by a C0l11111ltteeselected b) the boal d ot elll cct Jl ~ Mr Peterson came to RocktOl d \\ Ith hIS pal ents III 1852 hvecl on a farm for fifteen yedl" anel el11bal keel 111 the l11anu-factunng busmess by orgal11Zl11g a fUll11ttll e factOl \ He IS "Eureka-We Have Found It... FOl the last t\\ 0 ) eal s the hm In!; C01l1111lttech,lI c hcen lookl11g fOl a 1l11eof da\enpolh-one thaI 11<l~\ \(1 1 l.;c)Od~ anel stl11 has the pllce \ \ e ha\ e SCOlUeel the mal keh tlmc and agam \\'1111e \\ e \\ el e able to get plel1t\ of llllcs at a J111ce the values \\ el e not thel e To get both comibllled ha" heen a much hardel PIOposltlon than most of the membel s \\ ould leah7e These people al e an old estdbllshed fil111 ha \ mg a J epu-tdtlOn beh111d them that the\ cannot affOl el to l()~e h\ J1uttl11g out shabby stuff but al e \\ 111l11gto concede the qUd ntltl pllCe If \\e can sho\\ them the bus111ess X0\\ It IS up to the mem-bers to shOll them OUl heal ts al e 111the Ill?,ht place The spnngs ale of the ~ualanteed (Om!1 ULtl011 ] he Chase leather IS gualanteeel fOl a .' eal fhe iJ lmc~ ,II e \\ ell made and full SlLe The fim~h I~ C'-.cellent Jl1 Lilt e\ e1\ thUlg IS first class as to 111atel1al and \\ 01 kmanshlp Evel \ 111embel should place an 01 del tOl at lea~t t\\ 0 01 11101e of these da\ el1p01 ts and \\ hen \ ou sec the qualltl ) all \\ 111duphcate your order The C01111l1lttecIMS put the club 111) Olll hands nO\\ ~o to work FreIght late~ to :\f1l1ne<;ota tran"fcI 8IC pel hundred THE BUYIKG COil1MITTEE. pI eSlc1ent of the Rockford Manufacturers' and Shippers' as- SocIatIon He has taken a deep 1l1terest in good CItizenshIp and sel \ eel on the hazardous machmery commiSSIOn app01l1t-ed by GO\ el nor Deneen \\ hlch dre\\ the factory 1l1SpectlOn hIll passed by the leglslatul e He IS also a member of the em-plO\ els, lJabl11t\ commlSSlOn that has drawn a bIll to submIt to the ne\.t genel al assembly Furniture Fires. fhe Beal :\J attl ess factory at Plymouth, 1'\ H, was hm neel on :\0\ embel 4 II Ith a 10% of $8 000 to $10,000 and (ll1h $-!-000 1l1surance, 1 he mal11 bmlcl1l1g m the plant of the [<'01t SmIth (AI k ) ]. Ul111tUle :\1anufactunng assouatlOn \\ as destroyed by fire on :\ member 3 Loss, $30,000. fully msul ed The chall stock factory owned by John E A Keyes at \Jell 111\ :\1111s :;; H \\as totally destloyed by fire on No- \ em1JeJ 5 Loss about $4.000 111surance, $2,25°, I he stock of \\ Illl1drth & Co , furnIture dealers, of K eyV-P( II t R I \\ as badl) damaged by smoke and water dUrIng a hI c 111 the \bl ams block m:;; ovembel 4 TheIr loss IS fully IT1SUl ed Ecll\ aHl Olson fUl111tUle dealer and uncle! taker of Coon \ .dle\ \\ I~ \\ a" burned out completey on Kovember 4 Loss S3 'j0o pal tlalh 1l1SUled He expects to make arrange-ments to resume business. The BIshop Furniture company, dealers, Grand Rapids. \1lch lost about $1,000 by fire last Monday 111ght The bla7e \\ as 111 dn adJol111ng bu11cl111gthe upper stOlY at whIch IS used bv the BIshop company for storage purposes Fully 111sured Association Jottings. Do you reallze that Chnstmas tl111e 1\ 111ch I" the furl11- tllle dealels' hane"t. IS only SIX week:'. a\\ay" No\\ are you pI epal111g tOl th"t hal \ est, so that you \\ III get your share of Chnstmas bth111e"s) Do not you th111k about It no\\ ? Most of the pI ogres SlYe dealers al e beg1l1l11g to reahze that upon the success ot thell Chllstmas season's bus111es", depends the pl0fit makmg of the yeal, and thel efOl e, plan and can y out ad\ ertls1l1g campaigns \v hlch WIll make the consumer at Chllstmas tIme thmk of ftUl11tUl e msteacl of somethmg else It can and is be111g done each year. and most e\ el) busmess pI esents posslbl!ltJeS that the ftlll11tUl e bus111e"" does along thIS 1111e.so It IS up to each 1l1ChVldual metllbel to make the most of this OppOItumty by commencing now, and don't be aflalc1 to beg111 to talk Chllstmas presents llght aftcI the first of December. The advertJsmg helps the association furnishes you. help vou to accompllsh and carry out advertising stunts whIch you as mcll\ Idudl deale I \\ auld never hope to be If you had to ~et up the oll~lnal So make good use of it. \,"ould a state-wide collectIOn bureau intet est \ ou a" a ll1c111\)el of OUl .1~"OCJatron? J f so, let the officers know. If you dues and subscnptlOl1s are not paId up for the past year, l"n't It tIme that they were? MINNESOTA RETAIL FURNITURE DEALERS' ADVERTISING HELPS ~o 218 ThIS IS a fine automatic davenpOl t in the golden oak or Eng l1sh finIsh It has d. fme \\ ardluLJe fOI bed<hng and by Just uloPPIng thE. bac k you have a most comiol table bed It certaInly IS a fill( pIece of futllitute the frame beIng fIttul \\ itll gual anteeu ~tLel constructIOn Natf the IHd\ ~ cal veLl foot anu the swdl front It IS a davpnpol t that you wIll be pI Dud of when standIng upon your flOOIb '" t'lght 1')0 pounds PI 1(E' to memhe-rs r41 No 218 in VPlona 111C(' to membf'IS I 41 No 218 In Cha,;;;c UK J J ?>II{ .H No. 238 \ stlongly constructed automatIc daY E'nport Its frame IS fitted \\ lih gualan b::((1 stE'E'l coush uctlOD v.lih 011 t0m pel pd <;pllng~ It contaIns a large ward lobe and by USIng the automaiw attaLh ment It Lau be turue-d Into a cmnfOl t able bed Nott.. its swell fI ont and loun(hng top It IS a magnificent pieu of furnIture at a moderate price and one )'OU \\111 be- very ploud of In your hallIe \\ eIght 225 pounds PrH'e to members F43 ~o 238 HI\ e-rona Plll...€'to membeis T'4~ No 23" In Chdsc PIIU to members F43 No 238 In I f'ather l'II 1]\1 l'II.H1 KRPI No. 237 t\ handsome davenport In solId quar tered oak There IS no competItlOn to thIS pIece Its arm and front are 5 lucht's and If )-OU WIsh to make a bed out of same by the automatIc attach ment you can have the most comfort able bed, 47 x 74 WhICh has a large ward-lobe In connection With same for the beddIng the flame IS fitted WIth guar-anteed steel constructIOn It IS a daven-port that :}au can well be proud of and IS surely worth the money you pay for It ·Welght. 225 pounds PriCe to membeIS r43 No 237 in Verona Price to members F43 No 237 III Chasc Price to members F43 No 237 III Leather AA.AK AA.AK KI.IA No. 208 Note hf"avy carved foot ThIS IS not f'mbossed as is usually the ('ase with thIS kind of da\ pnports has a wardrobe for beddIng back drops sO as to make a beJ. 47 "( 72 It 18 a finp pIeCE' of fUIni tUI e at a nloderate PIlC€ Frame made of solid oak and IS fitted WIth gualantef>U steel constIuctlOil sprIngs all tenlpered It can be had In golden oak finIsh only "ught 150 pounds PIlce to IUt mbet~ r-l{) No 208 In Velona 1 lIce to members r4J No 208 In Chase Pucp to men1bers J'iJ 1\0 208 In Leather MPOD UPOE KA.EIH No. 236 \ beautiful automatlC davenpoi t fur nIshed In thf' Early EnglI<;h only Its <) Inch posts .11 e made of .$olId oak Its frarof' IS fitted V\Ith guazanteeJ. steEl lonstl uctlOn ,\ Ith 011 tempered springs It has a largf' wardrobe In connectIOIl fOI beddIng and by Just drOPPIng the b<1ck you ha, e a full sIzed bed. It IS a 10\ EJy pIece of furnIture and WIll add greatl3- to the appealance of any room "eIght 225 pounds Pnce to memberb F43 No 236 In Verona Pllce to Inembers F41 No ...36 In Cha~G PI Ice to merubers F43 No 236 In Leathel A)I.TE AM.TE KOPJ\I No. 202 Another good automatIc davenport for the money made of SJlId qual tered oak and WIth a polIshed finIsh It has :it 6 lnch arm haVIng a nIce wardrobe fOI beddIng- If you are to use It for a bed 1» lettIng the back down you can have a bed 48 x 74 .rhe frame fitted with gua,ranteed steel construction and the 011 tempered sprIngs IS somethIng you can "ell be pIoud of Weight 225 lbs PrIce to memb6ls F43 No 202 in Verona AR ET PrIce to members F43 No 202 1n Chasc R ET PrlCe to members F43 No. 202 in Leather .ER.TR No. 227 1- hIS davenpol t has a quartered oak al m and front ana has a full SIze auto matic bed 48 x 74 It also has a large \\ anlrobe for the beddIng Just notlc€" thE' swell front and back It CPI talnly IS wor th the money you pay for it '1'he irame IS nlade of quarteled oak and is fittpd \\ Ith guaIanb:.-ed steel COhitructlon sprIngs 011 tempered Note the heavy can lngs not beIng embossed as IS. usual ly the case wIth thIS kInd of davenports ,Veight 150 pounds Pnce to mt'mbers F43 No 227 In Verona PncE' to members F43 No 227 In Chase l-'rice to Hlembers F43 No 227 In Leathe1 MR.AT MR.AT KA.FF No. 2%4 ThIS IS a handsome quartered oak dav enport contaInIng a large wardrobe for the beddIng and by USIng the automatIc attachment you have a 48 x 74 bed It IS a well constructed pIece of furnIture, the frame beIng fitted WIth the guaran-teed stef'l constructIOn It IS not f'mbossed as 18 usually the case WIth davenports but 1S a well put up pIece of furniture and one you can depend upon WeIght, 225 pounds PrIce to members F43 No 224 In Verona Price to members F43 No 224 m Chase PrIce to members F43 No. 224 In Leather AT.FK AT.FK KO.P~I No. 220 Another well constructed automatic davenport finished III quartered oak. It has a SIX Inch arID and a large ward-robe In connectIOn with same for the beddmg and by Just droppmg the back down you can have a comfortable full sIzed bed Note the rounded corners and tufted top and front Its frame IS fitted WIth guaranteel steel construction and is somethIng that IS well worth the money and a lInece of furniture that you can be proud M WeIght, 225 pounds. ---_.~--------_--: Pncf>. to members F43 No 220 In Verona .•. M:F.PA Price to members F43 No 220 in Shasc • MF.PA Price to members F43 No. 220 in Leather •. KP.AT 30 ttre1y of men and boys Children often find their way to this en trancing spot. One day a little mother aged about 9 had camped out on the doolstep of the blld store vvlth her charge and her em-broldel y. She sat where in pauses of embroidery she could catch peeps at the monkeys while the baby trotted about on the doorstep and a small boy seated opposite dispensed valu-able mformatlOn a" to the customs of tigers. A charactensttc sIght before the blrd store wmdows IS the \ ery young father and mother who have come to show the cockatoos to baby. Perhaps it is needless to say that baby is usually asleep. The toy shop wmdows are very popular with men and VI' omen of all ages and of course wlth the children who are brought to see them The 'pon your word children, those \\ ho are stIll ) outhful and unconscious, always show their dehght m the same manner. They seem quite overwhelmed at first and pay no attention to the grownups who urge them to look at the mmlature automobiles or flying machines. In absolute sl1ence and wlth open mouth their round eyes travel 11om group to group of toys, when all of a sudden there will sound a shriek of glee and "Oh, the little bed!" or "The httle chail!" or some tnflmg thing that happens to strike thelr fancy. Boys of all ages, flom 8 to 80, are smitten with the gIant kl1lfe dlsplayed m the toy shop window. This knife has a sa\\ and a corkscrew and blades of about seventeen dlfferent SIZes, and some day sume small boy outside is gomg to dlssoh e the thlck plate glass wlth the might of his yearn-mg for that helolc kl1lfe. Gro\\ n folks are mtel ested in the toy shop windows and betray cunous remams of sentiment. One fat, well groomed man \\ hom old fashlOned ladles would have called a man WEEKLY ARTISAN QUEER FACTS ABOUT SHOW WINDOWS Attract Admiring Crowds One Minute. Are Deserted the Next. In the shoppmg dlSh !Cts the ebb and flov\ of the wmdow gazers is a thing to pU7zle 0\ er. At a certam ttme there \\ 111 be a faIr sized crowd befO! e a shop \\ mdO\\ and 1ll fi\ e minutes it wlll have dIssolved, and appal entl} not a creature passmg cares to throw a glance m that dtrectlOn. This phenomenon is common to all shop \\mdows, but there are pecuhanties about the crowds whlch dlfferent wm-dow dlt>plays attract. For mstance. a lead1l1g attractton 111 one appears to be the vacuum cleaner demonstratlOn, but the curious thing about the throng \\ hlch pl es"es ltS composlte nose agamst the glass lS that there lS scarcely e\ el a \\ oman in it. Sometllnes a bnde or a bllde to be, wlth her man m tow, wlll stop to gaze at the du<:;t devourel, ]Jut she looks at i"t with the same ecstattc "\agueness \\ Ith \\ hlch she re~ards in passing a set of old Enghsh slh el or one of Russlan sables. The notdble housekeeper, the woman v\ ho usually buys the machine, rarely looks that way, WIllIe men stand en-tranced for ten or fifteen mmutes, watchmf; the cleaner eat up the powder that IS stlewn on the fioO! to leplesent dU'ot "I suppose it's the mechal1lcal SIde of It that 1l1telests them," a passmg woman was heal d to sa}. "fol \\ e all kno\\ that any man WIll SIt m a room ttll the dust Ilses and bune~ him rather than be bothered ",ith cleanmg" Women are often seen gomg mto the bll d stores and are probably the best customel s of these shops, but the cro\\ d before the bird store w1l1dow is agam made up almost en-to ------------ ----~-_.--_._._._._-_._.._---, FOUR NEW BARONIAL OAK STAIN FLANDERS OAK STAIN S M 0 K ED 0 A K S T A I N EARLY ENGLISH OAK STAIN in acid and oil. in acid and oiL in acid and oil. in acid and oil. TRADE MARK REGISTERED PRODUCTIONS Send for finished samples, free. Ad-el-ite Fillers and Stains have long held first place in the estimation of Furniture Manufacturers and Ma.ster Painters. In addition to the reg-ular colors the above shades offer unusually beautiful and novel effects. The Ad·el·ite People CHICAGO-NEW YORK ••• Everything in Pamt Specialties and Wood Fmishing materials. Fillers that f111. Stains that satisfy . i- ._...._._.---------.-.-.-.--------.------.------.-.-.-.-.-.-.-.-----------~ WEEKLY ARTISAN 31 r· tII I III I•I t.-. _. __ ._. • • • __ • -------- ------.-----------------~ Wood Bar Clamp Fixtures, Per Set SOc. PaotentMalleable Clamp Fixtures. E H SHELDON & CO Chlcal(o III Gentlemen -We are pleased to state that the 25 dozen Clamp FIxture, VI hlCh we bOuRhtof you a httle over a year ago are gIvIng excellent se"'Vlce We are well satisfied wIth them and shall be pleased to remember you whenever we want anything additional In thiS line Yours trulv SIOUXCIty. Iowa CURTIS SASH & DOOR CO. --- about town stopped before the window and eyed gloomily a row of so-called natural dolls These dolls have m contra-dIstmctlOn to the old type a natural chIld's face and a homely one at that, with small eyes, large mouth and a sunburned complexion. "Are those the dolls chIldren play with now?" saId the man. "vVell, I swear! I lIke dolls to have bIg blue eyes and flaxen curls." Of course when it comes to shops where hats and gown:" are sold there IS scarcely ever a man seen looking in the wmdow unless he has a profeSSIOnal interest in such matters. By some queer process, though, the! e is almost never a cro",-'d before these '" indows. yet scal cely a woman passes Without looking in if only for a glance The attItude of women toward the exhIbits IS usually a distmctly personal one Would or \\ ould not the garment or hat be becoming to them, they seem to ask. If in their estImation it would it IS desil able If not it IS an abomination. Occasionally a suffering husband is taken along to sym-pathIze. He is lIkely to be elderly, well broken and from out of town. One such husband. \\ om and weary but still on the Job. was heard to answer to an indistinct murmur of "Marked $13, such a bargain !"- "\Vell, go m If you want to. I'll wait right here for you. Right here, mmd I" And he is probably still patIently wait-mg before the hat store wmdow V\ith hIS WIfe's jacket over hIS arm An unbelievably chanmng thing happened before a fash-ionable dressmaker's shop window the other day. There was dIsplayed a gorgeous gown m the very extreme of skimpi-ness. Peenng ealnestly at It stood an elderly couple from the country; he lean and ascetIc looking, she fat and kmdly but with a very grave and absorbed face. Of cour:"e the passe! by thought that they were sadly condemning the shockmg taste of modeln dress and was sur-pnsed and delIghted when the man pointed with a long lean ---------_._-_._._._.--_. a • _ ... -.~ 30 000 Sheldon Steel Rack • Vises IItI I.I. Sold on approval and an un con dltlonal money back guarantee SHELDON'S STEEL BAR CLAMPS. Guaranteed Indestructible. We sohctt prtvllege of sending samples and our complete catalogue E. H. SHELDON e;, CO. RAPID ACTING WOODWOBItEB'S VISE No ~ 328 N. May St., Chicago . hnger at the garment and turnmg an adoring eye on his wife saId: "Mother, I kind of thmk you'd look good in that gownd." There is one fact establIshed beyond doubt. In the best SOCIety show figure ladles do not wear heads. Just as much of them as IS needed to show off a gown IS all that is toler-ated 111the hIghest CIrcles, and their smlrkmg, long eye1ashed rosy faces wIll soon be no more seen in the shop windows. Pel haps it's Just as well, for they have been known to lead to complIcatIOns. Some mce women new m Ne", York were rather doubt-ful anyway as to whether or not it looked countnfied to stop and stare at the store windows. However, they deCIded to take the chances on a good long stare at a handsome gown dIsplayed on a show figure with a seraphIc waxen head and an elaborate COIffure. At that moment the shew man clImbed mto the window and started to remove the gown from the wooden model. As he slIpped the frock from ItS shoulders the three women who had been watching him grabbed each other's hands and fled gasping "Oh, horrors! He's undress- 111gher right before everybody!" It has been obsen ed that the folks who seem to enjoy the pretty dIsplay in the candy shop w111doV\snever go in to buy. It may be that they are not allowed to eat candy and are attendmg a BarmeCIde feast. Those who buy candy walk mto the shop WIthout any hankering inspectIOn of the win-dow and come out WIth pounds of candy whIch they prob-ably eat themselves and digest excellently. As often as not the persons who seem to get the deep-est pleasure out of the w111dow dIsplays of the pIcture and book shops are shabby half grown lads. They hang about these w111dows and gloat over the bargains in fine edItions and the reproductions of old masters WIth the air of con-nOIsseurs. Perhaps they're only killmg tIme while they are supposed to be doing important errands, but maybe they're buddmg gemuses. \Vho knows?- New York Sun. , . . , . . .-----1 ~ . "THE BEST IS THE CHEAPEST" BARTON'S GARNET PAPER Sharp, Very Sharp, Sharper Than Any Other. SUPERIOR TO SAND PAPER. It costs more, BUT It Lasts Longer; Does Faster Work. Order a small lot; make tests; you will then know what you are getting. WE GUARANTEE SATISFACTION. Furniture and Chair Factories, Sash and Door Mills, Railroad Companies, Car Builders and others will consult their own interests by using it. AI.o Barton's Emery Cloth, Emery Paper, and Flint Paper, furnished in rolls or reams. H. H. BARTON & SON CO., 109 South Third St., Philadelphia, Pa. • • .4I MANUFACTURED BY ... 32 ••• •I •I•• IIIII•• I• I II I• II II IIIIII II•I II • WEEKLY ARTISAN ,~_._._.~._-------------------- I Miscellaneous AdvertiseIllents. SITUATION WANTED Man age 39 wants posItion wIth large concern as factory manager or assIstant to general manager. IntellIgent, edu-cated, honest. HIgh grade executive, good address and cor-respondent. Systematizer, cost accountIng, pIece work Good mechanIc-Iron and wood Many years charge large chaIr and furnIture plant. A "lIve wIre" Best references Box No 2, care Artisan. 11 2-19 WANTED PosItion as travelIng salesman. Salary or commIssIon Thoroughly understand furnIture busIness Best of reference Address Y, care Weekly ArtIsan 11 12-19-26 POSITION WANTED A successful salesman W1th 25 years establIshed trade In Central TerrItory is open for a posItion January 1, 1911, wIth a good case goods or chaIr house. Have the very hIghest recommendations. Will go into any territory. Address W. H. J. care Weekly Artisan. 11 5-12-19. ----------- WANTED SuperIntendent. One who thorougWy understands bank, office and store fixtures, and specIal order work. To the rIght man this is a rare opportunIty. Address, (statIng expenence and where you have worked), "Supenntendent," Care of Weekly Artisan, Grand RapIds, MIch. tf WANTED. Commercial salesman for Indiana and Illinois to sell Parlor and Library Tables. Stat
- Date Created:
- 1910-11-12T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 31:20
- Notes:
- Jennie Loomis writes in her diary of her position as a young teacher, as well as on her social life.
- Date Created:
- 1878-01-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Notes:
- Issue of a magazine published in Grand Rapids, Mich. Created by the Peninsular Club. Published monthly. Began publication in 1934. Publication ended approximately 1960.
- Date Created:
- 1939-01-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- Volume 7, Number 1
- Notes:
- Issue of a furniture trade magazine published in Grand Rapids, Mich. It began publication in 1936. and V MAGAZINE HENRY HEKMAN His success is noteworthy. (See page 27) COMPLETE DIRECTORY OF EXHIBITORS IN FOUR MAJOR SPRING MARKETS, PAGES 51 TO 57 Two dollars a year 20 cents a copy APRIL • 1937 Grand Rapids, M i c h i g a n QUALITY IS PROFITABLE These men to serve you: Joe N. Ball Fred A. Nelson George F. Collins Joseph Griswold, Jr. Ralph D. Morse Chris Perkins N. H. Bryant TRUE GRAND RAPIDS A-21D48 Character merchandise such as that built by Ralph Morse, establishes prestige, instils confidence in your store. In addition, it affords you an opportunity for making a decent profit on a steady volume. STYLE SUPREMACY is a paramount feature in this truly distinctive line of living room pieces. Long recognized as a leader in the creation of this type of merchandise, the line will again command the earnest attention of buyers visiting the Grand Rapids Spring Market. New — unusual chairs, sofas and love seats will be displayed in our space in the Keeler Building. : N (J RALPH MORSE FURNITURE CO. GRAND RAPIDS MICHIGAN // e apputiate \ou) nu ntiomng \ou siw tins in F I M F U R M T I P L NOTICE • • • ALL PRICES QUOTED ON ILLUSTRATIVE AND ADVERTISING PAGES IN FINE FURNITURE ARE "NUMBER"-~(DOUBLE WHOLE-SALE)—- THUS MAKING THE COST TO LEGITIMATE HOME-FURNlSHlNG MERCHANTS ONE-HALF THE QUOTED PRICES, SUBJECT TO REGULAR TERMS. PLEASE REMOVE THIS SLIP % • • UPON OPENING FINE FURNITURE SO THAT THE MAGAZINE MAY BE USED FREELY WITH THE CONSUMING TRADE. DUE TO PRICE INCREASES ANNOUNCED. BY MANUFAC-TURERS, PRICES QUOTED ARE SUBJECT TO CHANGE rf OUT NOTICE. •••:••• ::*:-; ±-*:sm .•"•'• ••'^:.'": . ; f-^'i;?1^"i " ' . •'••- " * i - - . ' •'- ; = i . . - - . v ; : » . . • . > . • V / , . . - • • . .. • • • • : - • . . . . ' • • • . • . . . V - . : • . . • • • . . •• .• •. • • . .• • • • ' . : ' - , : * : ^ ' ' r - : - i . . : - • : •.--•• • .• - - • ; - . . - • ' . • . < : • . . . . . - • • * . ••. . \ . - . . \ y - - .. • - • . - . • . •. • . - • • . - . - . • • ' • -•;' ' - . : ; ? ' j • * ' • ( ? • V : " ^ ! ! V = • ' j : ' - ' ' " . ' ! •'- - ••* ' .'• •'.' :- ' " '• • -^ •:•"•' : / - ^ ; i ' - . . ! ' . " ... ".' . '.••., *••''' "';"""• ;" . " . •' • - i d ' . - . . .I:.. '.••' •J±-i£i£.<&-JtfesM FINE FURNITURE Your Assurance . . . of Quality KINDEL Leaders in Traditional 18th Century Mahogany reproductions and adaptations Specialists in Mahogany for the bedroom Kindel Furniture Co. Grand Rapids Michigan FlN€ FURNITUR€ the Homefurnishing Magazine from the Furniture Style Center of America VOLUME 2 1937 NUMBER 4 GEORGE F. MACKENZIE, President PHIL S. JOHNSON, General Manager ROD G. MACKENZIE, Editor VIRGINIA R. ULRICH, Associate •APRIL-Boiling Wake 7 Page Nine 9 Dramatic Simplicity, by Rod Mackenzie 19 Sales Promotion and Advertising, by Ralph Spangler. . 20 Metropolitan Pieces 23 Color, by Phyllis Field Cooper 24 A Good Sale Is Not Forced 27 The Sketch Book, by Carl G. Bjorncrantz 28 Retailing Tips 30 and 31 Furniture Frolics, by Ray Barnes 33 Merchandising Pages 26 and 34 Remarks on a Market, by A. P. Johnson 35 Floor Covering Pages 32 and 36 Chet Shafer 37 Homefurnishing News and Associations. . . . 38, 40, 42, 44 New Stores 46 and 48 Directory of Furniture Manufacturers 51-57 Published monthly by the Furniture Capital Publishing Co., 155 Ottawa Ave., N. W., Grand Rapids, Mich. Acceptance under the Act of June 5, 1934, authorized April 30, 1936. FINE FURNI-TURE copyright, 1936. Eastern office: R.K.O. Bid., 1270 Sixth Ave., Room 906, New York City, phone CIRcle 7-4339, S. M. Goldberg, representative. Chicago office: 307 N. Michigan Ave., phone CENtral 0937-8, Bassler & Weed Co., representatives. Subscription rates: $2 per year in the United States and American Colonies; $3 in Canada and foreign countries; single copies, 20 cents. We appreciate your mentioning you saw this in FIXE FURNITURE f o r A P R I L , 1 9 3 7 he ictorian 276 Chair Following the dictates of customer de-mand, the Michigan Furniture Shops were among the first to re-create the elegance and dignity of that period in history known as Victorian. In view of the Victorian vogue, the large as well as the small homefurnishing stores in the country are reviving the aristocratic atmosphere of a former generation with complete Victorian ensembles. SEE OUR COMPLETE LINE AT THE SPRING MARKET, APRIL 28 TO MAY 8 These designs are all reproductions from originals in the possession of the Michigan Furniture Shops 283 Chair Representatives: A. L. Brackett G. R. Gamble E. C. Gamble R. D. Thomas W. C. Evans G. D. Evans 358 Settee anner 274 Chair 275 Rocker 273 Chair MICHIGAN FURNITURE SHOPS, INC. GRAND RAPIDS MICHIGAN Displayed at the Factory Show Rooms of Grand Rapids Chair Co. We appreciate your mentioning you saw this in FINE FURNITURE FINE FURNITURE John Widdicomb Presents . . . THE QUALITY GROUP Dealers in quality furniture select John Widdicomb ensembles for the dining room and bedroom, realizing that the long-estab-lished recognition and reputation for distinguished furniture is an assurance of exquisite craftsmanship, artistic beauty and enduring service. We invite your inspection of the QUALITY GROUP at our factory showrooms in Grand Rapids, Michigan. THE BEST in FURNITURE ENDEAVOR JOHN WIDDICOMB COMPANY Grand Rapids Mich. We appreciate your mentioning you saw this in FINE FURNITURE f o r A P R I L . 1 9 3 7 AIR-CONDITIONED: KEELER BUILDING KEELER BUILDING FEATURES Designed exclusively for exhibiting of furniture. Fireproof. AIR-CONDITIONED. For your convenience: free checking, telephone switchboard, and a complete personalized service. As an outstanding furniture merchandising and style headquarters, the KEELER BUILDING contains more individual room settings and complete house and apart-ment groups than any other exhibition building. In keeping up with the times, we have established a com-plete air-conditioning system for the comfort and bene-fit of buyers. We invite you to inspect the latest achieve-ments of the leading manufacturers at Grand Rapids' most modern exhibition center, the KEELER BUILDING. LIST OF EXHIBITORS Baker Furniture, Inc. Barnard & Simonds Co. Bent Co., George B. Bigelow-Sanford Carpet Co. Clore & Hawkins Colonial Mfg. Co. D1 Archangel Uph. Co., Jn. N. Fine Arts Studios Furniture City Uph. Co. Grand Rapids Bookcase & Chair Co. Grand Rapids Upholstery Co. Hexter Co., S. M., The Kamman Furniture, Inc. Kaplan Furniture Co. Kindel Furniture Co. Kittinger Company Miller Clock Co., Herman Miller Furniture Co., Herman Morse Furniture Co., Ralph Nicholson Furniture Co., K. Paalman Furniture Co. Pava & Company Stanley Chair Co. Statton Furniture Mfg. Co. Vander Ley Brothers Wood Products Corp. ALL EXHIBITS AIR-CONDITIONED KEELER RUILDING GRAND RAPIDS MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE miD-SERSOn mfliRKETS TO FEPTURE A dining group designed by Gilbert Rohde for the Herman 'Miller Furniture Co., exemplify-ing Mr. Rohde's extraordinary ability to male modern furni-ture express the esthetic pos-sibilities of our industrial age. \ f o r APRIL, 1937 THE BOILING WAKE FF Bound to be Filed Thank you very much on behalf of the Board of Library Commissioners, for the file of the FINE FURNITURE MAGAZINE, which you have so kindly sent as a gift to the Library. We congratulate you on the fine workmanship in the magazine and shall be glad to receive the future numbers regular-ly as they are issued and to bind up the complete volumes for our Furniture Collec-tion. S. H. R., Grand Rapids, Mich. A FF Ads Pull I would be among the first to acknow-ledge the advertising value of FINE FURNI-TURE MAGAZINE; and in addition, I have a personal interest in its General Manager and Editor, which would incline me to give every consideration to its use. B. C. J , Chicago, 111. We Try — I was under the impression that it was your policy to run retail prices on all mer-chandise illustrated in FINE FURNITURE. Have noticed that you've neglected to do this lately either through sheer laziness or change in policy. FF would be upholding its informative aim a great deal better if you saw to it that these prices were in-cluded. Several times I have been inter-ested in a particular group of furniture that had no listed price — which, certainly, is an important factor in selection. In your ads you invariably say, "Priced in a moder-ate range" or words to that effect. How about letting us decide for ourselves by giving the actual prices? C. M. P., Chicago, 111. FF Erred I hope I won't seem too impertinent in the question I'm about to ask — but when is the deadline for your magazine? Maybe my March issue of FINE FURNITURE was held up in the mails — I don't know, but I do know that I never got it until March was almost gone — and I'd about decided to start looking for the April issue, thinking I had been missed on the other. A maga-zine of this type would be much more valuable if you could get it out the first of every month. By the time I receive my copy — most of the news is old — and has been read and re-read in other trade maga-zines that come out earlier. When you're off to such a good start — why don't you check up on the ''release" date and give us a chance to see that whale of a good magazine of yours when it will really be informative as well as interesting reading? L. W. B., Oklahoma City, Okla. 0 Beneficial Bubbling I quite often "bubble" over when it comes to the subject of furniture and home-furnishing in general, for though great strides for the better have taken place with-in the past few years (somewhat retarded perhaps by the "depression") we still have a tremendous way to go yet in order to get the industry functioning 100% efficiently from manufacturer to consumer. The retail end of the problem is sadly in need of improve-ment — some sensible and practical method of merchandising with interior decorating principles properly incorporated into the plan is what is sorely needed at the present time in probably more than half of the retail establishments in both Canada and the U. S. There is one satisfaction in know-ing that FINE FURNITURE is doing a worth-while piece of work in the direction of better merchandising. Those "Customer's Viewpoint" articles are so timely and to the point. How true the statements and criticisms are! And — such cases do not particularly exist in small stores — one finds just such incompetence and inefficiency in the large stores in metropolitan centers. Un-fortunately, SALESMANSHIP has been operating much as domestic service, in that the people entering it (that is, a large majority) have not had TRAIXIXG that would properly prepare them for SELLIXG. I was indeed glad to note that you intend to resume publication of photographs of fur-niture from the Metropolitan Museum of Art — the idea is an excellent one and I am sure will continue to meet with much favor. "Page Nine" and "The Boiling Wake" are features which are most interesting and well-diversified in their contents. With best wishes for the continued suc-cess of FINE FURNITURE MAGAZINE. P. F. C, Winnipeg, Can. 2-Market Mutterings I was greatly interested in your March editorial "Anent Spring Market". I'm get-ting darn sick of this bickering and dicker-ing back and forth over how many markets a year we'll have. Any buyer who really gives the question any thought is all for the two markets a year. (Except, possibly, those who use the market as an excuse for a quarterly spree.) Any manufacturer who's in his right mind will want two markets a year — so that he'll really have a chance to offer us something new. So who in the hell is holding it up? This argument has been going on for about four decades now — and I'm getting sick and tired of it! Maybe, as you say, the decision of the Grand Rapids Furniture Exposition Ass'n to length-en the Spring market period is indicative of encouragement toward two markets a year. If so — more power to 'em — and Godspeed! H. S. S., New York City The Battle is On! In your "Boiling Wake" of March, I noticed a letter entitled "Victorian Monstrosities". I think that C. S. C. has the \vrong slant on the Victorian return. He, I believe, is referring to the rusty relics of horsehair and red plush — which make most of us shudder to recall. However, it is my idea that the present vogue for Victorian in its modified form, is here to stay for a while. There is some good from those former days to be resurrected — even as there was a great deal of bad. The new horsehair cover-ing doesn't prick — and the new Victorian has been designed for greater comfort — doing away with that argument of C. S. C's. Some Victorian. I'll admit, was over-ly ornate, but the designers are doing away with that objection — simplifying it for modern day living. Personally, I'm all for it! The present day Modern creations are what strike horror to my heart — give me the dignity and eloquence that was Victor-ian any day! J. D., St. Louis, Mo. This Victorian controversy is beginning to get heated. What are your opinions on this new vogue? — Editor. Up to the Standard As FINE FURNITURE approaches its first anniversary, I would like to compliment you on the job you have done. It seemed to me that when the first issue came out you had set yourself a very difficult stand-ard to live up to. That you have more than done so is a tribute to all of you. Best wishes for increased success and expanding service to the furniture industry. G. N. L , Chicago, 111. Manufacturers Please Note — I have a suggestion to make which, I think, would greatly improve your publica-tion. Why don't you include prices on all merchandise you illustrate — both in ads and in editorial copy? You give them in some cases — but have offered them less and less in recent issues. They shouldn't be too much trouble to get — and they certainly would add to the value of your merchandise pages. G. B., Grand Rapids. Biographies Score WTio writes the several biographical sketches of men and women in the furniture industry which you run in FIXE FURNI-TURE? Let me say that I think that they're darn clever and interesting. This is one of the features, in my opinion, which makes vour magazine outstanding in the field. Your editorial matter seems to have that same sprightly touch that can make the most cut and dried facts arouse inter-est. Keep up the good work — you're cer-tainly a versatile bunch of writers! P. A., Detroit, Mich. Frolics Return Engagement Sure glad to see that Barnes is "Frolick-ing" again. Omission of this feature after you demonstrated enough originality to in-clude such a page in your trade magazine, seemed unaccountable. Bye the bye, what does one have to do to have Barnes oper-ate on his physiognomy? H. R. O., Memphis, Tenn. Space does not -permit inclusion of all the kicks received because Ray Barnes' "Furni-ture Frolics" was omitted from the Febru-ary issue. Nor is it good business policy, due to the fact that Barnes may get the idea he is really an artist, and worth impor-tant money. However, the ''Little Fellow" slipped out of town for three weeks and the first your Editor knew, his staff cartoonist was "somewhere in Florida," and FINE FUR-NITURE was minus a cartoon page.—Editor. s) Editorially "Tops" We told your representative when he was here that we have not been in favor of trade paper advertising for several years. How-ever, we can say that your magazine is superior to anything else that we have seen, from an editorial standpoint. Therefore, should we decide to go into trade paper ad-vertising you may be assured we will not forget FINE FURNITURE. F. C. J , Stevens Point, Wis. Baby, Take a Bow Here's my two bucks for a year's worth of the best and most informative magazine in the field! R. R. B., Chicago, 111. FINE FURNITURE J:^ life: Cordially Invite You We of Mersman Bros. Corporation cor-dially invite you to visit our display at the May Market in Chicago. See our large selection of brand new Table Designs — everyone a sure-fire profit-maker. Smart New Streamlined Moderns . . . Beautiful New 17th and 18th Century Patterns . . . and many outstanding Com-mercials. If it's Tables you need — and what Dealer does not — better put MERSMAN at the top of your call list. You can't afford to miss this opportunity for more profit. There's always a big de-mand for Tables — when they're designed and built and priced right! We look forward to seeing you again at the market. MERSMAN BROS. CORP. Celina, Ohio Mersman Modern End Table No. 5613% in Stripe Walnut and Brazilian Rosewood. Felix T. Havemann, Sales Manager Scores of BRAND NEW TABLE NUMBERS at The MAY MARKET in Chicago SPACE 924 \V 1 • ' ! ! • i AMERICAN FURNITURE MART Wi - The Biggest Name in Tables We appreciate your mentioning you saw this in FINE FURNITURE f o r A P R I L , 1 9 3 7 NINE Though other pages bare the minds Of many men, the credit or The blame I'll bear for what one finds On this, Page Nine.—The Editor. YEAR ONE Immediately the presses started rolling on this, the April, Spring Market, issue of FINE FURNITURE MAGAZINE, the staff slumped back in its chairs, heaved sighs of gratifica-tion. For this marks the twelfth number — our first complete year of publication. We ask your indulgence in a bit of exultation! But first, we offer a salaam to those courageous, credulous persons identified as Advertisers, minus whose loyalty and confidence, the job could not have been accomplished. This month we point pride-fully to several new supporters of FINE FURNITURE'S tenets; and, Ladies and Gentlemen, we ARE grateful! Refusing to take ourselves too seriously, assiduously avoid-ing political controversy, constantly cutting and trying in the search for authoritative, meaty material, we are determined to produce a furniture magazine that will have a different swing. Our increasing number of advertisers, our soaring subscription list, are gratifying, but the sound and fury of our "Boiling Wake" — the pulse of the paper — imparts to us the fact that while some of our ideas are pithy, others are punk. The latter condition will be remedied. "The Sketch Book," replete with artistry and historical lore, Ray Barnes' friendly lampooning in "Furniture Frolics," Ruth Mclnerney's capricious diagnosis of retailing practices in "The Customer's Viewpoint," are features that are eliciting widespread com-ment, induce reader interest. "People make news," and by the same token it takes more than furniture to make a furniture store. So we introduced the personal equation — human interest — in the form of biographical sketches, caricature, photographs of furniture men and women, some of national repute, others less re-nowned but performing quietly, diligently, in their own com-munities. "The Man (or Woman) on the Cover," complete with spirited biography, is further evidence of our belief that good fellowship, laughter, and an appreciation of life, are as precious as money when assayed in the final test. Briefly, authoritatively, we have attempted to interpret trends and news of the industry; realizing YOUR limited time for reading, we've tried to make what WE have to say EASY-TO-READ. We've made bulls, performed no miracles, assumed no adamant attitude "for or agin" anything or anyone; but we have tried to give you a magazine embodying practical ideas, currently illustrated, written in a tempo harmonizing with the spirit of today. We're deeply appreciative of your numerous good wishes and loyal support. ff OCTOPUS Feeling that the efforts of retail furniture dealers' asso-ciations to cope with the "borax racket" are inadequate, the New York State Senate is considering a resolution calling for the appointment of a committee to investigate the machina-tions of this vicious method of merchandising. The mulcting of approximately 30 million dollars annually from New York shoppers (a practice not confined to New York state), by fraudulent merchants, is certainly a condition warranting action packing more of a wallop than is possible through prosecution by dealer associations. Impossible as it is to spot a "borax" store, due to the fact that they don't always operate behind a cheap, garish-look-ing front, but often sport a dignified facade, the practices performed on the inside should never leave any doubt in the customer's mind. Although gyp merchandising of this nature is as insidious as cancer, as difficult to cure, we believe that an educational campaign conducted by NRFA and the various state retail associations, in which the veil was torn away, would go far in alleviating this viperous condition. Such articles published in consumer magazines, as, "Only Saps Pay Retail Prices," American Mercury, December, 1936, and "Raw Deal In Furniture," Today, January 16, 1937, reprinted respectively in January and February, Reader's Digest, have a decided effect. They start the consumer thinking. But, like a well-swung golf club, it's the follow through that counts. You'll require more than frankly written articles to tie this octopus down. Just in case you don't know what kind of competition you are up against, we suggest reading the two articles mentioned. ff OMEN The increased number of new stores and the amount of store remodeling in progress causes us to hurl a warning in the direction of you gentlemen who are planning long term financing to fulfill programs of this nature. Most of the prognosticators who were lucky enough to call the turn back in the dark daze of 1928 and 1929, are now forecasting that the next downward swing in the business cycle will occur in 1940. That's not so far distant, so we'd suggest a bit of sagacity being injected in the extent of your remodeling or building program. ff RETRENCHING Undaunted by strikes and floods, the furniture industry is still marching ahead, reports Seidman & Seidman, account-tants and auditors. Compared to February, 1936, orders booked this February (1937), showed a 49% increase, ship-ments were up 60%, payrolls ahead 45% and more than double were the unfilled orders on the books over the iden-tical period last year. Compared with January, new orders in February dropped off 33%, shipments climbed up 29%, factory payrolls showed only 2% increase, unfilled orders slipped in dollar volume 9%. Shipments in February, including cancellations, were considerably short of the unfilled orders on the books at the start of the month, which left an accumulation of unshipped production averaging about six weeks at the end of February. ff 1937 PROFIT Those merchants who expect the tide of business to carry them through to substantial gains during 1937 are laying themselves open to disappointments. Of course, smart oper-ators, those who keep sharp eyes on expenses, employ intel-ligent supervision, will show profits. Increased wages and salaries, social security taxes, additional advertising expendi-tures, new delivery trucks, will make it increasingly difficult to keep expenses sanely related to sales volume. Prices may be higher without the same percentage of volume increase that occurred in 1936. In other words, we anticipate that it will be increasingly more difficult to show a profit this year than it was in 1936. ff 10 FINE FURNITURE Quality -;- Value vs..* Outstanding in quality value and noted for ready salability, the Rockford Chair and Fur-niture Company's kneehole desks and secre-taries are reproductions of the highest grade of traditional styles. Offering almost unlim-ited selection in a medium price range, we also feature well-styled furniture for the din-ing room and bedroom in a variety of woods and decorative treatments. Displayed in Waters-Klingman Bldg. No. 678y2 ROCKFORD CHAIR and FURNITURE COMPANY ROCKFORD ILLINOIS Dolly Varden Rocker >J True to Period, but Styled for Present'Day Homes Wouldn't you prefer the line which others attempt to imitate, but which leads today in sales volume on retail floors, as always? /\gain you are invited to see these beautiful, se-lected Victorian pieces. Solid HondurasMahogany, hand-carved, hand-rubbed finish. New chairs, also tables, styled to match these groupings, will be shown in May. Displayed in the Keeler Building Vander Ley Brothers G R A N D RAPIDS, MICHIGAN • • • Sofas, Chairs, Love Seats, Rockers, and Tables If you will not be in the Market, write for photos, prices Complete newspaper mats for dealers We appreciate your mentioning you saw this in FINE FURNITURE ^<T^9 f o r A P R I L , 1 9 3 7 11 Here you will find the exhibits of the creative furni-ture houses who are major factors in setting the styles—the lines you have to see to know what is going to sell. • While you are here, shop the per-manent displays of floor coverings, lamps, curtains and draperies, toys, housewares, major and electrical appliances, china and glassware, gifts. Nowhere else in the world can you do as efficient a job of "ensemble buying" because all the representative lines are right here under one roof. THE M E R C H A N D I S E MART THE GREAT CENTRAL MARKET, WELLS STREET AT THE RIVER, CHICAGO 12 FINE FURNITURE Announcing OUR NEW MARKET LOCATION We cordially invite our many friends in the retail furniture business to visit our new exhibition space in the WATERS-KLINGMAN BUILDING, GRAND RAPIDS, during the Spring Market. We are confident that our long established quality, style and price range will prove your visit worth while. WATERS-KLINGMAN BUILDING ROCKFORD NATIONAL FURNITURE CO. ROCKFORD ILLINOIS TWO GREflT flDVflriTAGES ACCRUE to DEALERS With Colonial Hall Clocks and Occasional Pieces Two great advantages accrue to dealers who feature Colonial Hall Clocks and Occasional Pieces. First... the inherent quality-appeal of every Colonial creation; second . . . the active promotion put behind the line to bring it to the attention of the people-who-buy. In no respect of style, quality, character and range, has the Colonial line of fine hall clocks and occasional pieces presented for this Market been excelled by previous showings. Beautifully designed, crafted and finished, Colonial reproductions continue to attest to their makers' reputation for finest artistry in mahogany. Nationally Advertised Forceful advertising of Colonial creations in AMERICAN HOME, HOUSE & GARDEN, HOUSE BEAUTIFUL, and BUYING GUIDE FOR THE BRIDE, is automatically direct-ing the attention of more than 1,000,000 people-who-buy to the fact that this dis-tinguished line is available through the better furniture and department stores of the nation. VOU, TOO, Can Profit - - through the advantages that accrue to deal-ers featuring Colonial Hall Clocks and Occasional Pieces. You are cordially invited to view this line at the showrooms of . . . COLOMflL manufacturing Co. 5th FLOOR HEELER BUILDING - Grand Rapids - ffliohigan We appreciate your mentioning you saw this in FINE FURNITURE f o r A P R I L , 1 9 3 7 13 BIRD'S-EYE ^ The Queen of Maples No. 489—retailing four pieces, $266.50; seven pieces, $313.50. As the leader in the manufacture of bird's-eye maple bedroom groups, the MANI-STEE MANUFACTURING COMPANY is ably qualified to supply your store with merchandise that will add zest to your maple department. Long recognized as the Queen of Maples, our strikingly blond Modern and exquisitely finished and styled regular bird's-eye maple suites afford discrim-inating customers the opportunity of injecting a "different" note in their home-furnishing scheme. Visit our space in the Waters-Klingman Building and satisfy yourself that our prices are right. Complete line of all kinds of Maple Furniture, Solid and Straight Grained, and Bird's-eye Veneered Maple in Blond, Colonial Brown and Old Hickory Finishes. Displayed in WATERS-KLINGMAN Building MANISTEE MANUFACTURING CO. MANISTEE MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE 14 FINE FURNITURE STYLES by SLIGH .w,w.,,.,^.-^am,,t,.^:SSf-^. Smartly designed desks and occasional tables, a variety of styles at the Charles R. Sligh space in the Waters-Klingman Building during the Spring market. Buyers are given the oppor-tunity to select a group of six desks from the line, regardless of price or style, and will have the advantage of a special price of one dollar less per desk on the six-desk order. We invite your inspection. No. 2044 DESCRIPTION AND PRICES OF PIECES SHOWN No. 2067 W a i . or Mah. Desk, 42" x 2 I ( /2" x 3 0 " high . . . . $37.00 No. 2167 Same; but with genuine leather t o p 46.00 No. 12 Mah. or Wai. Coffee or Cocktail Table with remov-able glass tray. 2 6 " x [ 6 " x l 8 " high No. 2061 Solid Maple Desk, 42" x 2 1 l / 2 " x 3 0 " h i g h . . . No. 2044 W a i . or Mah. Desk, 48" x 2 4 " x 3 0 " high No. 2144 Same; but with genuine leather top All of above pieces are finished with our "Bar Top" finish 12.50 31.50 54.00 62.00 No. 12 No. 2067 No. 2061 CHARLES R. SLIGH COMPANY HOLLAND MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE f o r A P R I L , 1 9 3 7 15 PERMANENT BEAUTY Presenting a complete line of occasionals, office chairs, rockers, diners and chairs for the bedroom and hall that is unequaled in price and quality, the B. R. Smith Co. offers chairs that assure customer satisfaction. No-Sag spring construction, fine, dur-able fabrics, frames of Solid Walnut or Solid Mahog-any, insure beauty as well as comfort and solidity. 1708 Merchandise Mart — Chicago CHAIR COMPANY INCORPORATED KENTUCKY * • ' * I : i Smartly Styled to match your customer's purse If you're looking for new numbers to brighten up your floor, priced so that you can promote them readily and obtain a speedy turnover, visit our space in the Waters-Klingman Build-ing, at Grand Rapids, during the Spring Mar-ket. Write for our new catalog just off the press. DESCRIPTION OF PIECES Top: No. 2001 Sheraton Coffee Table; top open. 14 x 34"; closed. 14 x 19"; height, 20"; genuine walnut or mahog-any. Center: No. 2000 Sheraton Lamp Table; top, 16 x 16"; height 24"; genuine walnut or mahogany. Bottom: No. 1740 American Sheraton Commode End Table; top 14x18"; height, 25"; genuine mahogany. LENTZ TABLE CO. NASHVILLE MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE FINE FURNITURE QUINTUPLETS tg/ 5JV West Michigan Furniture Company Five powerful new bedroom groups for the May Market. Notable for the vigor of their styling. Keyed to popu-lar trends. As fresh and stimulating furniture as ever came from our benches. Precision-built, factory-engi-neered. Destined to play stellar roles in retail merchan-dising plans. Don't miss them. W A T E R S - K L I N G M A N N G LARGEST EXHIBIT OF BEDROOM FURNITURE EXCLUSIVELY IN THE GRAND RAPIDS MARKET f o r A P R I L , 1 9 3 7 17 Flexible space arrange-ments which are spa-cious, well-lighted, and concentrated. The club room illustrated is com-fortably and tastefully arranged and furnished. « • • rw 50 % H- of Grand Rapids Exhibits Every buyer who comes to Grand Rapids makes at least one visit to the Waters-Klingman Building where buying is easy, selection is great. . . . EXHIBITORS . . . Allen Chair Co., West Concord, Mass Third Floor, East Jamestown Lounge Co., Jamestown, N. Y Third Floor, North Half Arcadia Furniture Co., Arcadia, Mich Fourth Floor, North Half , , , „ , . „ , „ •, •.„• . c . m c *i, v,u Atlas Furniture Co., Jamestown, N. Y Fourth Floor, North Kozak Studios, Grand Rapids Mich. Second Floor, South Half J Kuchms Furn. Mrg. Co., St. Louis, Mo Third I'loor, boutn Hall Bechtold Bros. Upholstering Co., Grand Rapids, Mich. , _, , , „ ,T , .„ „„. , u-j.i, XTI , Q ,,,U H=U First Floor, North Half Lentz Table Company Nashville, Mich Fifth Floor, South Ha Brower Furniture Co., Grand Rapids, Mich Fifth Floor, East Half Loeblem, Inc., Kent, Ohio ....Second Floor, South Half Brown Brothers Co., Gardner, Mass Third Floor, East McKim *• Cochran Furn Co., Madison, Ind Second Floor, East Butler Mfg. Co., Syracuse, N. Y Fourth Floor, North Half Mahoney Chair Co., Gardner, Mass Third Floor, East Cochran Chair Co., Aurora, Ind ..First Floor, North Half Manistee Mfg. Co., Manistee, Mich ... Third Floor, South Half Conant-Ball Company, Gardner, Mass Fifth Floor South Half Mentzer Reed Co., Grand Rapids, Mich.....Fourth Floor North Half _ . „ „ ' , ' ., , ' Murray Furn. Co.. Grand Rapids, Mich Sixth I'loor, boutn Halt Davies Furniture Co., Grand Rapids, Mich Sixth Floor. East Doezema Furn. Co., Grand Rapids, Mich., Second Floor, North Half National Chair Co., St. Louis, Mo Fourth Floor, North Half Dutch Woodcraft Shops, Zeeland, Mich Sixth Floor, North Half Nagel-Chase Mfg. Co., Chicago, III ...Fourth Floor, North Half _ , _ _ „. , F. A. Nichols Co., Gardner, Mass Fourth Floor, North Half Eagle-Ottawa Leather Co., Grand Haven, Mich. First Floor, South Half O'Hearn Mfg. Co., Gardner, Mass Third Floor, South Half Estey Mfg. Co., Owosso, Mich First Floor, North Half _. -^ ,, „ ~ j T> -J -HIT- I O J ™ AT -+U tr^if Engender8 Spring Bed Co., Brooklyn, N. Y.. Fifth Floor', South Haif |iaI«p°™r"yncC0NoGraBnenn!nKon' v f " ^ . ^ c o n d ' Root fatt V?^l£l&'?&&tb^-=%$ HZ', louS Half Eand-McNally & Co. Chicago, HI....... Sixth Floor, South Half Pitie- A^-t-c T7,,vr.u^^ r ^ rVflrt^ -Bo-KiAe i\ffir-u Red Lion Furn. Co., Red Lion, Pa Fourth Floor, North Halt fine Arts rurniture LO.> ijrflnci J\apios, lviicn, -r-T i T • n* % * r* T» J T • n T^ 4L -CI XT «.!_ tioif Spcnnd Flnnr Smith Half R e d L l o n Table Co., Red Lion, Pa ...Fourth Floor, North Half Second Floor, South Halt R o c k f o r d C h a i r & F u r n . Co., Rockford, 111., Fifth Floor, North Half Grand Ledge Chair Co., Grand Ledge, Mich. Rockford National Furn. Co., Rockford, 111 Second Floor, South r- r, x, j j - ^ r- J o -j «• r. T?i f t \ FJ?o r ' ? ° r t t Sa!r Shaw Furniture Co., Charlotte, N. C Second Floor, South Half G. R. Bedd<ng Co., Grand Rap.ds Mich.-.Fourth Floor, South Ha f S k a n d i a Furniture Co., Rockford. 111.... Sixth Floor, South Half G. R. Lounge Co., Grand Rapids Mich.. Fourth Floor, North Half g]; h C o m a n y Charles R., Holland, Mich., Fifth Floor, South Half G. R. Fancy Furniture Co., Grand Rapids Mich Henry C Steul & Sons, Inc., Buffalo, N. Y... Fifth Floor, South Fourth Floor, South Half ' Grand Rapids Furn. Co., Grand Rapids, Mich Sixth Floor, North Thanhardt-Burger Corp., LaPorte, Ind Fourth Floor, East Gunn Furniture Co., Grand Rapids, Mich., Second Floor, North Half Warsaw Furniture Mfg. Co., Warsaw, Ky., Fourth Floor, North Half Hart Mirror Plate Co., Grand Rapids, Mich. West Michigan Furn Co Holland, Mich., Third Floor, North Half Second Floor, South Half W- F - Wlutney Co., So. Ashburnham, Mass, ekman Furn. Co., Grand Rapids, Mich Third Floor, South Half ,,,.„• «-• T? n #- ^ x? *J *tt;<.u Herrmann Lamps, Inc., Grand Rapids, Mich ' W.lhams-K.mp Furniture Co., Grand Rapids^. M.ch NQrth ^ Holland Furniture Co., Holland, Mich Sixth Floor, North Half Wolverine Upholstery Co., Grand Rapids,^Mich. ^ ^ ^ ^ ^ ^ Iredell Sales Co., New York, N. Y .Fourth Floor, North Half Woodard Furniture Co., Owosso, Mich.....Second Floor,' North Half « YOU'LL FIND IT IN^ THE WATERS-KLINGMAN BUILDING" We appreciate your mentioning you saw this in FINE FURNITURE 18 FINE FURNITURE .;•_• I * • • £ * The three rooms illustrated on this page are typical oi the display spaces in the Klingman Furniture Co.. simple, unadorned, force-fully displaying the mer-chandise. The three suites pictured are manufactured by the Kindel Furniture Co., Grand Rapids, whose mar-ket display is in the Keeler Building. At the top is suite No. Ill, mahogany, retailing, four pieces, $394.50; in the cen-ter. No. 128, mahogany, re-tailing, four pieces, $295; at the bottom, No. 138, mahog-any, retailing, four pieces, at $291. f o r A P R I L , 1937 19 DRAMATIC SIMPLICITY MINUS false windows swathed in draperies, gew-gaws and gimcracks noticeable by their absence, lamps restricted to a minimum, walls painted a neutral color, the display rooms in the Klingman Furniture Co., Grand Rapids, are startling, striking in their sim-plicity; particularly in this era of ultra model room displays where everything is included from an ash tray to a palm tree. Says store manager John Van Dyke: "After all, we're trying to sell furniture. The more simple and restrained we keep the background, the easier it is for the customer to study the detail, finish and style, of the groups. It is my belief that accessories distract the attention and make it difficult to get the customer to concentrate on the furniture. This is particularly true in the merchandising of quality goods." The SO-odd display rooms, including bedroom, din-ing room and living room groups, are part of a grading-up program instituted during the depression. Now sell-ing over 60% Grand Rapids merchandise, including some of the highest quality lines in the market, Van Dyke can honestly boast that his method of display insures the sale of distinctive furniture. Where once Southern lines were necessary in securing volume, the present merchandising plan encompasses a complete by ROD MACKENZIE Editor, FINE FURNITURE Northern schedule of buying. Confidence in the char-acter of the merchandise purchased obviates the neces-sity of relying upon the flash of too often overdone backgrounds. Explains Van Dyke: "We find it is easier to sell a complete suite, seven pieces, when displayed m this simple fashion, with less resistance than we received when we filled the floor with merchandise and tried to sell 'three pieces'." In business for nearly 40 years, the Klingman store enjoys the unique distinction of having coast-to-coast distribution. Last year merchandise was shipped to the states of New York, New Jersey, Virginia and Pennsyl-vania, Indiana, Illinois, Kentucky, Texas and New Mexico. One order went to the American Consul in Madrid, Spain. Former customers forward specifica-tions, desired style, approximate price range, rely upon Van Dyke's knowledge of their past purchases in filling their order. Truly an exemplification of their confidence. musical merchandiser... ADVISING those embryonic furniture men ambitiously toiling toward positions as buy-ers and store managers, John Van Dyke, buyer and store man-ager of Klingman's, Grand Rap-ids, suggests a course that he himself traveled; namely, a train-ing period in a furniture factory. Not only does Van recommend this procedure as being helpful in buying, but invaluable in the science of selling. Immigrating to America from Amsterdam, Holland, where his grandfather had devoted a life-time to the furniture business, Van Dyke proudly relates that he started as a lugger in a fac-tory, subsequently passing through every department in the production curriculum. Graduat-ing from the manufacturing side, he then traveled the retail route — collector, assistant credit man-ager, credit manager, buyer, and ultimately store manager — with only two interruptions—a year on the road as a wholesale salesman and a hitch in Uncle Sam's 7th Division, 55th regiment, infantry headquarter's company, A.E.F. Now in life's prime, Van is ambitiously pointing to the day when he can operate his own store, which supports his profes-sional philosophical belief that a IOHN VAN DYKE . . . Inspires confidence successful career is founded on perseverance and ability to avoid the dangers of discouragement and lost confidence. « Genial, energetic John is a lot! of buyer, his six feet and 214 pounds standing him in good stead on his buying peregrina-tions through the various furni-ture market centers. A keen ap-praiser of merchandise and cus-tomer, he is seldom annoyed by having to take back furniture once it leaves the store. That he inspires confidence is evidenced in an interesting contact with a lady who came into the store, inquired whether she could buy on contract. Being advised that this was possible, although the customary practice was to sell for cash, she deposited $100, returned 30 days later to do her buying. After business hours Van Dyke revels in Italian spaghetti, in-dulges in his hobby, which is music, by playing the organ and piano, relaxes athletically at ten-nis, delights in reading Charles Dickens, and hearing composi-tions by his favorite composer, Victor Herbert. Admits Presi-dent Roosevelt is his favorite public personage. Upon retire-ment — which appears remote when one knows John — he plans subscribing to the "sit-down" .idea, only he plans to do it with an automobile and trailer. FINE FURNITURE sALES PROMOTION and ADVERTISING by RALPH SPANGLER It's but a small jump from his subject of last month — "Promoting Fashion and Fine Furniture"—so the sales promotion and advertising manager of Harbour-Longmire's, Oklahoma City, continues his series with IV. Institutional Advertisins WHEN a going concern is asked to quote a selling-out price, they add to their visible assets a size-able amount for GOOD WILL. Good will includes that good reputation and pres-tige which brings shoppers to a store, seeking things which have not been advertised. If any store had to exist only on the sale of adver-tised merchandise, it would have a slim existence. Those customers who come to the store because of favorable impressions gained m the past, are the cus-tomers who make possible a net profit for the big store. There is no end to the different ways to make favor-able impressions on your public. Barker's Stage Spring Show • The theme was birds! From 22 California birds, they named the season's new colors. Mallard green. Gull gray. Quail brown. Their 30 windows were dramatized with these colors . . . and tie-ups with the bird theme. As you entered the store door, you were handed a couple of pieces of special literature . . . printed for the H v\ anamaker's February sale tags can't come off because fhev never were on! ,'• -'-t:(f>!js»l) a jnfjrt" Bxuf<i«'t Service ll l H OFS t 97 ]9j ?™ r:ri.T;r::;:.:::n:,-r ' I • / '* '•' ^ >>! • ti >/ !' s220 Si' 1 i o r A P R I L , 1 9 3 7 21 occasion. One was an impressive folder on outdoor furniture. Everywhere you turned in the store, there were birds in cages! Real live birds. On the first floor were mal-lard ducks, canvas back ducks, quail — game birds. On another floor, song birds of certain color motifs! Bird motifs on fabrics! Bird colors in room schemes! A prominent feature of the show was the Ipswich Maple House, with the furniture all from Robert Irwin . . . and wallpaper with bird motifs! Much expense and trouble, you say? But can you get equal sales volume and profit without expense and effort ? 97,391 Visitors in less than four weeks — go through Wanamaker's Philadelphia store to see the two-story Cape Cod House! Over 12,000 clocked in a single day! Their Budget story is certain to create favorable impression. Good institutional advertising. As is their ad which says "Wanamaker's February sale tags can't come off because they never were on!" The New York store makes an asset out of their no-sale policy. They, too, have a Cape Cod House. If Someone Asked You, suddenly, to name the out-standing store in your city . . . ten to one you would name the institution that is forever doing things unusual! Joseph Home wanted crowds to see their Ipswich Cottage . . . and the other new things they assembled. So they borrowed from the editors of Life, Time, For-tune, March of Time and the Pittsburgh Sun-Telegraph . . . 300 published and unpublished photos showing every phase of the world's news! . . . including a can-did camera section . . . and privileged pictures of the recent abdication from the British Throne! Macy's Sell Macy's in this spread that would be hard to miss. Even if you were not ready to buy furniture now, you would be tempted to read it. And before you realize — you are reading, "We have more buyers going places for you than any other store in the world . . . Our furniture specialists show manu-facturers how to build better furniture . . . Should you prefer a decorator, our decorating staff, too, will tell you that IT'S YOUR TASTE THAT COUNTS." Wrhen you are ready to turn the page, you've had an-other favorable impression of a great store. And in the same paper on another page they ask "Why buy your most EXPENSIVE furniture at Macy's?" . . . and proceed to tell you the answer. Another favorable impression, m this second Macy ad, comes from the remarkable reproductions of the photographs. Our prediction is that the camera is soon to replace the handmade pictures, in many alert stores. The Lesson of "Life" Magazine points to the impor-tance of pictures. Try to buy a Life magazine 24 hours after it reaches the news stands. The most amazing circulation in magazine history, built overnight •— WITH PICTURES! Quick to feel the drift of popular fancy, Marshall Field's came out in February with this pictorial institu-tional ad on their sale! Human interest stories about a store that fully realizes the importance of keeping in the limelight. Here's a sale advertisement . . . a full page . . . without a price in it I Famous-Barr, in St. Louis, make a spectacular double-spread with their sale of the Trorlicht-Duncker stock. Not institutional advertising, you say! What better reputation would you want for your store than that of having plenty of good values in high class furnishings ! In Dayton, Rike-Kumler's make an effective tie-up with the tremendous influence of consumer magazines . . . and with the best seller — "Gone With the Wind." Up-to-the-minute institutional selling, we call it! 22 FINE FURNITURE . | i ] • FAM0US-8ARR CO. BUYS ENTIRE TRORLOT-DUNCKER NEW STOCK AND [1 INCLUDES THOUSANDS OF DOLLARS THEIR OWN VAST STOCK IN ONE ., MIGHTY SALE! DISCOUNTS OF 15 TO 65M READY THURSDAY AT NINE'"1 ! • • • - - • " - - - "p » _ I I I * - . l n . J . . r i MU •• » „ , II • z ^ i . Picturing Large Assortments of unusual pieces is cer-tain to create favorable impressions. People will say, "That is where I want to buy my furniture. They have such huge assortments there." Last June, Marshall Field's ran this interesting sum-mer ad. As that season approaches, it may give you an inspiration. By picturing the 18 pieces all in one advertisement, they make an impression of good assort-ments which would be lost by advertising these pieces one at a time in omnibus ads. Lammert's, from whom most of us can take lessons in picturing . . . do a real institutional job (and we imagine a goodly amount of selling) with this spread on Chippendale occasional furniture. Boggs and Buhl (Pittsburg) . . . not only printed an out-of-the-ordinary photograph of their furniture floor, in this sale announcement, but they persuaded the Pittsburgh press to accept it with the copy running up and down the page, instead of across. At Harbour-Longmire's, in Oklahoma City, we are running a series of stories about "Unusual Furnishings" . . . this one on a large open stock dining group. Keeping Customers sold on your store is one of your most important institutional jobs. In the near future, we plan an article on this vital subject. Recently one of our interested readers took exception to Adman Spangler's use of actual advertisements to illustrate that all classes of dealers, from borax store to the most exclusive studio type of store, were employ-ing GROUP SELLING to make the cash register ring more often. Spangler explains that the article in ques-tion began: "You have met the furniture man who condemns every other merchant who does not believe just as he does: but you know there are excellent merchants to be found in each class of store . . . men who make money . . . who are a credit to their com-munity." No claim is made that the advertisements illustrated are perfect. They are used solely to delineate ideas. Ideas that can be used by alert dealers in any class store, in any community. Unfortunately for those of you who favor fine furniture, the merchant featuring borax merchandise is more than often the quickest in adopting the best promotional ideas. —Editor .-/*ii*^ MAHSHfll.L FIELD fc CO. Z " ^^z .s& -^s f o r A P R I L . 1 9 3 7 23 HISTORIC EXAMPLES from the METROPOLITAN MUSEUM OF ART Left, Louis XVI commode, embellished with mar-quetry. Right, American 18th Century block front bureau, by John Townsend, from Newport, R, I. Left, 18th Century English mahogany card table. Cen-ter, American gateleg table, about 1675-1780. Right, American Sheraton mahog-any and satinwood card table, about 1790-1800. . ' • ' • Left, 18th Century English Adam commode, about 1770-80, veneered and in-laid with East Indian satin-wood, harewood, boxwood and pheascmtwood. Right, 19th Century American (Pennsylvania) chest of drawers made of pine and poplar with painted deco-rations. 24 FINE FURNITURE COLOR... PRINCIPLES AND PRACTICE IN HOMEFURNISHING by PHYLLIS FIELD COOPER Last month Phyllis Field Cooper began an article on "Color Principles and Practice," which discussion is concluded in this issue. / ^ONTIXUIXG our discussion \_^ on color, we must, before go-ing further, mention its THREE ATTRIBUTES, namely: HUE. VALUE and INTENSITY. Hue merely identifies the particular col-or— just another name for "color." VALUE refers to the tonal grada-tions of any color from "light" to "dark," or in other words, from "tints" to "shades." INTENSITY refers to the "luminosity" or "bril-liance" of a color. Color Value • First of all, we must bear in mind that the twelve pris-matic "normal" colors or hues of the spectrum or "color wheel" are colors of FULL INTENSITY —that is. they are as brilliant as it is possible for pigments or dyes to be. We can make them paler, and lighter, how-ever, by adding white to each of them — they then become what are known as TINTS. Then, again, we can produce SHADES of these same colors by adding black to them. These changes produce what is known as VALUE in colors (see chart). A knowledge of color value is essential in interior decoration. If we wish to make a small, dark room appear large and light, we choose colors for our scheme that are "keyed" high in value. Since' colors of FULL INTEN-SITY are brilliant, they react harsh-ly on the nervous system if used too abundantly. Therefore, in the dec-orating of the home, we use such colors sparingly — merely as "ac-centing color notes" in the form of decorative accessories, for the sake of variety and interest in the color scheme. Reduced Intensity • The INTEN-THE TWELVE NORMAL COLORS OF THE STANDARD COLOR SPECTRUM S.7lct—• NEUTRAL GRAY COLOR, VALUE SCALE AND THE. PSYCHOLOGICAL SIGNIFICANCE OF TINTS AND SHADES DELICACY DAINTINESS REFINEMENT LACK OF POWER, SPACIOUSNESS FEMININITY TINTS LOW-LlfiMT / MIDDLE VALUE 15 REPKESENTED m ANY' 1 ONE OF THE TWLVt 5P£CTRUi"! COWKS DI&NITY SOLIDITY POWER. STRENGTH DECREASED 5PACI0U5NES5 MASCULINITY > SHADES < DARK COLORS !F PLACED EUTRAL IED COLORS °f -half intensUt/ GRAY-YELLOW GRAY - ORANGE GRAY - RED GRAY - GREEM GRAY - BLUE GKLAY - VIOLET AGAINST LIGHT COLORS WILL APPEAR BARKER, | LIGHT COLOR"5~) IF PLACED AGAINST DARK COLORS WILL APPEAR, LIGHTER. [ -PHYLLIS • Fl ELD -COOPER- 1937 This chart shows the 12 standard spectrum colors with neutral gray added; neutral-ized colors of one-half intensity and a color value scale giving the psychological significance of tints and shades. SITY of any color can be reduced by NEUTRALIZATION which re-quires that a certain proportion (depending upon the amount of color reduction desired) of its ''com-plement" is necessary, whether one is mixing paints or dyes. Colors which are NEUTRAL-IZED to one-half or less in inten-sity are comparatively easy to use harmoniously m decoration, provid-ed that they are not too radically different in VALUE. The process of NEUTRALIZATION comes through the mixing of primary and secondary colors which produces a color "relationship" that is closer than those of more brilliant quality. Color Charm • Colors of "reduced intensity" (neutralized) may be used in larger areas — especially are such colors m their lighter val-ues (TINTS) desirable for the walls of the average small home. TINTS of "normal" colors (full intensity) are generally too strong in compar-ison and are therefore more diffi-cult to use. The charm of subtle or NEUTRALIZED colors can be more readily appreciated if placed beside those of crude hue (colors of "full intensity"). Colors are also classified as either WARM or COOL. Those classed as WARM are YELLOW, ORANGE and RED (the warmest of all colors), or any derivation of these hues such as rust, copper, brown, gold, etc. GREEN, VIO-LET and BLUTE are classed as COOL colors, blue being the cold-est of all colors. Derivations of these hues such as orchid, mauve, periwinkle blue, royal purple, etc., are included m this classification (see chart). ADVANCING colors are those that contain RED or YELLOW predominantly, while RECEDING colors are those that contain an abundance of BLUE. Contrast and Analogy " There are several kinds of color schemes that may be used in the decoration of in-teriors, but the most common are f o r A P R I L . 1 9 3 7 25 schemes of CONTRAST and of ANALOGY. Fundamentally, a true "harmony of contrast" can only oc-cur when "normal" primary colors are used with their respective "com-plements" (secondary colors) which are in no way related to each other, as red and green; yellow and violet; blue and orange. We have, how-ever, to deal largely in homefurnish-ings with NEUTRALIZED colors (tertiaries and quaternaries) in which case any "harmony of con-trast" color scheme would be one of more or less "related" colors, pos-sessing just enough actual contrast to be classified as a "contrasting analogous" scheme. An ANALOGOUS color scheme would include only those colors that are "related," such as yellow, yel-low- green and green; or, could be of various tones or VALUES of just one color only. For the average home, the "con-trasting analogous" color scheme usually proves the most interesting. Choosing Color Schemes • In planning a color scheme for any room one must consider first, the PURPOSE of the room — then, its EXPOSURE — its SIZE — its gen-eral CHARACTER or PERIOD. For instance, the color scheme of a child's nursery would call for dainty colors of high value — TINTS, in other words, of varying degrees of tonal depth. The scheme for a man's bedroom would call for SHADES of perhaps light or medi-um value, depending upon its par-ticular EXPOSURE. The color scheme for a hall, living room or library in the average home should Ultra-modern and offering unusual merchandising possibilities ate the tables, chairs, even pianos, being fabri-cated of glass or transparent plastic materials. Fine Arts Studio, Inc., Hol-land, Mich., has developed a unique line of tables, employing wood, glass, metal. (1) No. 2021, plate-glass top, center and bottom shelves bird's-eye maple, metal supports, blond finish, retailing for $22; (2) No. 2060, base and back solid mahogany, glass top, revolving center shelf, flesh-colored mirror, chrome support, finished in brown mahogany, retailing at $43; (3) lamp and magazine table, five-ply shelves, chrome supports, blond finish, retails at $11; (4) solid mahogany, five-ply maple veneers, glass top, finished in brown mahogany, ivory shelves, retailing for $28; (5) solid mahogany ends, bird's-eye maple base, plate-glass top, white translucent, elec-trically- lighted glass dome in base, chrome metal parts, retails for $49. be of such VALUE that it is rest-ful to live with and yet colorful enough to be inviting and pleasant. Then, too, every color scheme should possess a dominant color to which the necessary proportions of a con-trasting color or colors are added as a pleasing emphasis, for there must be "balance" in distribution. A sunny EXPOSURE can be modified or subdued by the use of COOL colors in VALUES consistent with the SIZE of the room. The darker the VALUE of a color, espe-cially on the walls, the darker and smaller the room will appear, and vice versa. A cold, dark EXPOS-URE calls for sunny colors of LIGHT VALUES. Schemes employing COOL col-ors call for "accenting" touches of "warm" colors as contrast, while WARM color schemes require "cool" colors. "Grading Up" • The safest rule to follow in planning any color scheme for the average home is to use the lowest value of color for the floor, a consistent and comparatively lighter value of colors for the up-holstery, with draperies either of the same value or lighter. The walls are usually very light, the ceiling being the lightest value of all. . «•••:».. - • { . 1 S5' f o r A P R I L . 1 9 3 7 27 1 — The Viking Twin Studio Couch made by Sleeper, Inc.. Chicago, shows modern Swedish influence in webbed arms. Permanent display at the Amer-ican Furniture Mart. 2 — Chair No. 56, retailing at $44, is manufactured by the Wolverine Uphol-stery Co.. Grand Rapids, Mich., and is shown in the Waters-Klingman Bldg. 3 — Chair No. 4583 is made by E. Weiner Co., Milwaukee, and is dis-played in the American Furniture Mart. 4 — Chair No. 124 with matching otto-man. No. 24. is made by the Grand Rap-ids Bedding Co., and is displayed at the Waters-Klingman Bldg., Grand Rapids. 5 — The Pullman Couch Co., Chicago, have made this studio couch uphol-stered in {lowered mohair as a fore-runner of new advance in styling. Man-ufactured as single or double bed mod-els with removable, innerspring mat-tresses, these studio couches are shown at the American Furniture Mart. 6 — Mahogany chair No. 1451 is manu-factured by the Schoonbeck Cq.. Grand Rapids, and is displayed in their show-rooms at the Imperial Co. 7 — This unusual lounge chair with odd-shaped ottoman is one of the new offerings shown by Romweber in their space at the Merchandise Mart. Uphol-stery is in rough tapestry; hand-carved arms are in Scandinavian vine motif. 8 — The Michigan Seating Co., Jackson, Mich., manufactures chair No. D483, up-holstered in Doepac. Displayed in the Fine Arts Bldg., Grand Rapids. 9 — Chair No. 1284. retailing at $83, is made by the Wolverine Upholstery Co., and is shown in the Waters-Klingman Bldg., Grand Rapids. 10 — No. 1352 sofa is manufactured by Ralph Morse Co., Grand Rapids, Mich., and is exhibited in the Keeler Bldg. A GOOD SALE IS NOT FORCED (The Man on the Cover) OF noteworthy significance in American industrial history is the progress made by boys born under foreign flags. Arriving in a strange country, accosted in un-familiar lingo, confused by curious customs, undaunted, many of them have swept to success. The furni-ture industry is no exception, boast-ing many leaders who have risen from immigrant to executive. Immigrant • At the age of seven, young Henry Hekman arrived from the Netherlands, thirty years later, entered the furniture manufacturing business as president and general manager of the Hekman Furniture Co. in Grand Rapids, where he has operated for the past IS years. Hek-man's success in the furniture in-dustry is noteworthy, considering the fact that his experience (prior to erection of the plant in 1922), had been limited to day labor work in the Phoenix and Luce plants when a young man. As president of the Grand Rap-ids Furniture Exposition Associa-tion, Hekman has been one of the leaders in the move for market reduction. Merchandiser • For six years the plant specialized in the production of spinet desks, in 1927 selling over 20,000 units. Suddendy, the familiar spinet lost favor, and Hekman was forced to change his line. The cur-rent assortment of living room and library furniture, much of it in con-temporary style, is a testimonial to Henry Hekman's sagaciousness as a leader in style trends and merchan-dising. In addition to operating his fur-niture plant, Hekman is associated with his brother, John, in the manu-facture of biscuits, being actively interested in the Hekman Biscuit Co., Grand Rapids, and Dutch Tea Rusk Co., Holland, Mich. Salesman • Advising those inter-ested in following the furniture business, Hekman suggests learning the practical and theoretical angles. Reminisces Hekman, "Confidence is fine for a young saleman, but over-confidence is liable to bring a re-buff. One very helpful experience I had was after being successful for a few subsequent sales, to get a good let-down for being too cocky. It taught me a valuable lesson, that a good sale is not forced, as both buyer and seller should feel like saying 'Thank you' when the deal is made." Likes • Imbued with a deep relig-ious sense, Hekman admits that his career has been built on the philos-ophy of diligently serving his Maker. An active member of the Christian Reformed Church, he designates John Calvin as his favor-ite character in history, the Bible his preferred book, and Handel his choice as leading c omposer. He rates Chief Justic Hughes as num-ber one public personage and in literature favors the writings of Charles Dickens. Not interested in theatres or movies, he appeases his musical inclinations by listening to the Philadelphia Symphony orches-tra. A clever story teller himself, Hekman enjoys nothing better than a well-turned joke. His intention is to remain active as long as health permits, and on the strength of his six feet, 200 pounds of rugged phys-ique, it's a safe bet that Henry will be engaged in the furniture business for some time to come. Novel Ensemble Offer INCLUDING Venetian blinds as 1 part of a bedroom furnishing group sold at a little less than $100, was a novel idea appealing to many customers of Breuner's, Oakland, during a recent anniversary sale. The ensemble featured at $99.80. included, besides a bed, chest and vanity, two Venetian blinds. They were offered only in natural ivory finish with a choice of 29 or 34-inch widths. Each blind was five feet long with two and three-eighths inch slats. Installation charges were extra. Twelve different bedroom groups were available at this price so the ensemble offer met a wide range of preferences and gave Breuner customers a varied selec-tion from which to make a choice. 28 FINE FURNITURE THE SKETCH Beer... IMPORT OF CORRECT SELECTION OF FURNITURE BRASSWARE EXEMPLIFIED IN UNUSUAL SKETCH •"PHE unusual and exquisite rendering on the opposite X page by Carl G. Bjorncrantz, designer and sales manager of the furniture division of the Grand Rapids Brass Co., exemplifiies the importance of correct selec-tion for furniture hardware. Many a suite, otherwise well planned and styled, has missed fire because of erroneous choice of hardware, for brassware, like furni-ture styles, also has a definite historical background. The brass on the Provincial piece illustrated on the opposite page was developed from the brassware on an old French Provincial chest. Maintaining the French peasant feeling of handcraft execution in which the rural cabinetmakers attempted to pattern after the master metalworkers creating for the nobility, the French Provincial brass design pre-sents a simplicity of treatment that enhances rather than detracts from the furniture on which it is used. The touch of crudeness peculiar to French Provincial craftsmanship, coupled with the graceful swing of the design, makes it particularly adaptable to contemporary adaptations of furniture of this character. The clean-cut, somewhat severe, well-tailored designs of the 18th Century English period required decorative brasses to complete their beauty. The English design-ers were constantly experimenting with hardware that would enliven the severity of the furniture. The pointed oval pull, opposite, is a reproduction of a fine old English model. The recent increased demand for 18th Century fur-niture has induced the designers of brassware to new efforts in the development of unusual furniture trim. Authentic, yet unusual in design, the pointed oval pull is an excellent example of modern adaptation of late English hardware. The beauty of its detail, permitting a play of light and shadow, makes this oval pull an ideal finishing touch for 18th Century furniture. brass man G. BJORNCRANTZ, whose exquisitely unusual drawing appears on the opposite page, decided at an early age to become an artist. The fact that he has arrived at the age of 33 with no abundance of hair does not seem to have dampened his enthusiasm. Carl was born in Grand Rapids, his father was a talented artist, so it followed quite naturally that young Bjorn-crantz should eventually land with both feet in the furniture business. In the interim he was art editor for the Colgate Uni-versity Banter, gathered a goodly number of medals for himself and honor for his University as an intercollegiate swimmer. Sum-mer vacations found him devel-oping shoulder and arm muscles in the packing and shipping room of the Stone-Hoult Furniture Co. From the drafting room of the Grand Rapids Store Equipment Corp., Carl ventured into the fur-niture field. Following an apprenticeship in the rod room of the Robert W. Irwin Co., he entered the design- CARL G. BJORNCRANTZ . . . Totes two titles ing department of that concern, where he remained for several years, leaving there in 1935 to design hardware for the Grand Rapids Brass Co. His complete revamping of the furniture line was so successful that one morn-ing he found himself toting an-other title — sales manager of the furniture division. It was in this capacity that we queried him as to his professional aims, and what he thought of wood pulls. Postal regulations will not permit our printing his answer to the latter question, but to the first one he said: "To keep hardware design a vital part of the furni-ture industry." His interpretation of authentic brassware on the opposite page is conclusive evi-dence of his ability. Salesman-artist Bjorncrantz, despite his dual duties at the Brass company, finds time to swim, golf, draw one in the mid-dle or hold a kicker, read Ben Ames Williams and John Gals-worthy. But we warn you, if you own any prints or photo-graphs of fine furniture and brassware that you value, hide them, because Carl's hobby is collecting such material. ^ •?-.• ' A n; - f • - " • • 30 FINE FURNITURE RETAILING TIPS TABLE SETTING TOURNAMENT • SERVICE EXPENSE OUT • SIMULATED HOMES • KITCHEN AMONG DRAPERIES Bring Your Own Silver OALES have been noticeably in-lO creased in the George Cater Furniture Co., Anniston, Ala., by the promotion of various contests among the women's clubs of that city. A recent table-setting tourna-ment was promoted in which the women were asked to bring their own silverware, the dining room tables, chairs and china being fur-nished by the store. This contest resulted in the attendance of 446 women who visited the store in two and one-half hours. Frequently, Cater's sponsors a contest for the most attractively fur-nished rooms in which pieces from their own stock are used. For the winning room as selected by the judges, a prize of $25 is offered to the club which is sponsoring the event, and as a rule, from 200 to 400 women visit the store to see the display, according to George Cater, manager of the store. Explains Cater, "Our tournament rooms, being sheet rock enclosures, are located on the second floor, so that visitors to the exhibits have to pass through our ground floor dis-plays, and, of the host of club mem-bers who attend, some are sure to see items they want whether in-cluded in the actual exhibits or in our showrooms." Manager Cater believes that the displays aid in selling complete ensembles; women being delighted with some of the room exhibits, and consequently desiring to transfer the whole layout to their own homes. This is particularly true of brides, who come to get innumerable ideas which help them to furnish their homes. Comfortable seats are provided just outside the display rooms and the contests are turned into real social occasions by the serving of tea. According to Cater, the argu-ments often grow warm as to the proper dining room etiquette or the arrangement of the lighting in the living room, and many women tarry to add their bit to the discussion. "After each contest, the model rooms are kept on display for sev-eral weeks, and many customers Victorian Dresser No. 705, is manu-factured by the Herman Miller Fur-niture Co., Holland, Mich., and is shown in the Keeler Bldg., Grand Rapids, Mich. Retails at S589.S0 for four pieces. coming in to view them depart as new customers. The various organ-izations which take part in these events include women's missionary societies, literary clubs and the Axis club, all of which are usually look-ing for some way in which to raise money and are delighted with our proposition, noticeably increasing our sales thereby," concluded Con-testman Cater. Service Expense Out M S. YOUNG & CO., Allen- . town, Pa., developed suc-cessful plans to merchandise electric refrigerators but plans to eliminate service troubles have been unusually effective. Having sold more than 300 electric refrigerators, the store anticipated receiving enough service calls to employ a man for that purpose. After carrying a service man on the payroll for some time it was found that there were not enough service calls to warrant this expense. Instead, the management found it more economical to pass on service calls to a local refrigeration expert handling work on a contract basis. R. A. Marcks, refrigeration man-ager at Young's, explained why it has been possible to avoid large numbers of service calls "When we sell an electric refrig-erator," said Marcks, "we are as anxious to have that refrigerator trouble-free, as we are to earn the profit on its sale. It is an estab-lished fact that when service calls are received from new owners the trouble in most cases is due to improper care or neglect. We have been able to eliminate most of these calls by advising new owners what constitutes proper attention to a mechanical refrigerator. "While we, like other dealers, furnish detailed instruction sheets with every refrigerator (which are usually lost), we do not forget the new owner. A record is kept of each refrigerator sold and on these rec- Fischer Furniture Co., Chicago, made No. 1939V2 Bunkbed, maple finished, hardwood, with detachable twin beds, springs, ladder, for $39 complete. f o r A P R I L , 1937 31 ords we note the date and details regarding every call that has been made, whether for service or in-struction. "For instance, when one of our salesmen is in the vicinity of a home in which one of our refrig-erators has been installed, he will call on the owner. If anything re-quires adjustment he will make a note of it and report to the office. "In the case of new owners, these friendly calls are of real impor-tance. Frequently we discover that after several months of use a re-frigerator has not been defrosted simply because the owner neglected to follow instructions. By explain-ing this matter we avoid a future service call. Simulated Home Stirs Sales T TNIQUE is the model house, U "Bide-A-Wee Cottage," built on the second floor of the Wood- Peavy Furniture Co., Macon, Ga., in that the front wall, the big pil-lars of the front porch, are built solidly of brick, the upper portions stone, the roof wood, to simulate as nearly as possible the average southern home. An unusual feature of this built-in house is that several of the windows open directly upon the street, making "natural" light possible, adding to the home atmos-phere. The complete furniture set-tings are changed every two weeks, often even more frequently. Says manager E. B. Durham, "Our brick cottage is known far and wide, and has sold more furniture for us than any other form of pro-motion we have used. It is adver-tised frequently, always with good results. Last fall, the local news-paper conducted an amateur house planning contest, offering several cash prizes for the best ground plans and sketches of the completed house. The contest ran for a month, attracted wide attention, resulted in the submission of hundreds of plans. We secured space on the same page as the one on which the contest was announced, ran an ad: " 'Your floor plan, plus our furni-ture, will make an ideal combina- Duncan Phyfe sofa. No. 395, is made by the Wol-verine Upholstery Co., Grand Rapids, Mich., shown in Waters-Kling-man Bldg., retails at $150. tion. No matter what style of home you like, we have the correct style of furniture to correspond with it, from Early American to the new-est modern. Visit Bide-A-Wee Cot-tage on our second floor, where you will always find a correctly fur-nished home.' "We kept this space all during the campaign, changing our ad each week, but always bringing out the fact that it is furniture that really makes the home, and calling atten-tion to furnishings of our brick cot-tage." The cottage was promoted again when a number of building material firms of the city sponsored a con-test, offering a series of prizes for photos which best showed before and after house improvements. One stipulation was that all materials used in re-conditioning must be pur-chased from one of the advertisers on the page. The Wood-Peavy Co. entered the contest, the only furni-ture store in the city to do so, ran a different ad each week stressing the vast improvement made in a home by the installing of new fur-niture, window shades, lamps. After final decision had been made, all photos submitted were distributed to the different firms whose materi-als had been used in modernizing. Wood-Peavy made a window dis-play of these photos, in which was centered a large picture of Bide-A-Wee Cottage, intimating that most of the people who bought furniture and entered pictures in the contest, chose these furnishings from the model home. In regard to advertising and pro-motions, Durham explains, "August and December are our two biggest months, the ones in which we do the most advertising. Just to be different, I suppose, we do not put on a February Sale as do the ma-jority of furniture firms. Our real reason for avoiding this is that we Kneehole desk. No. 139, is manu-factured by the Bay View Furni-ture Co., Holland, Mich., and is dis-played in the American Furniture Mart. Retails at $29.90. handle only quality furniture, and do not see the need of cheapening it during a certain month." Kitchen Among Draperies J\ MODEL kitchen in the drapery i l department is decidedly uncon-ventional, yet that is where the American Furniture Co., Denver, recently installed one and with marked success. First, declares O. P. Jones of the housefurnishings department, the setting is more favorable in the up-stairs department. Kitchen appli-ances, properly arranged and care-fully selected as to color harmony, have added eye appeal in a setting of beautiful draperies and floor cov-erings. No large stock of major appliances such as must be carried in a store's regular housefurnish-ings department detracts from the unified impression which should be given by a complete kitchen set-up. Second, use of a separate location gives an added traffic benefit. Peo-ple coming to the store for draperies or floor coverings see the display, and buy. Third, there is a better chance to make a complete kitchen sale, or at least a higher individual unit sale, when the model kitchen is entirely separate from the department. The customer doesn't see lower-priced merchandise the minute she steps out the door of the kitchen. The location is also conducive to increased drapery and floor cover-ings sales. The room is fitted with proper kitchen curtains; the walls, floor and drainboard of the sink are covered with linoleum. Prac-tically every linoleum customer sees the model kitchen first. Every 30 to 60 days the model kitchen is changed. The equipment shown includes: Sink and drainboai'ds, breakfast table with china, glassware, silver and linens, refrigerators, kitchen cabinet, cooking utensils and range. 32 FINE FURNITURE Display Drama IN conjunction with the Educa-tional Fashion Show prepared by the Institute of Carpet Manu-facturers of America, many lead-ing stores throughout the country have been promoting displays of the same type, dramatizing car-pet showings. No. 1, from the Ensemble Style Exhibit, Chicago, demonstrates the versatility of sand shade broadloom, showing it to be equally effective in Early American or Modern setting. No. 2, an Institute display calling at-tention to the fact that wall space is a star salesman. No. 3 is an Abraham & Straus display in which the roll of broadloom is dramatized against an ensemble display. Ensemble Style Exhibit suggested display No. 4 in which five different patterns and shades of broadloom are attractively shown. No. 5, also a feature of the Ensemble Style Exhibit, is a novel and striking idea for won-dow display in which broadloom in harmonizing shades serves as backdrop for cut-outs. BOOKS ON COLOR As a supplement to the article on "Color Principles," page 24, Phyllis Field Cooper suggests this list of books on color use as being helpful to the homefumishing salesman.— Editor. "THE THEORY AND PRACTICE OF COLOR": Bonnie E. Snow and Hugo B. Froehlich. Published by Talens School Products, Inc., Chi-cago. Contains nine full-page, hand-painted color charts; simple, informative text splendidly pre-sented for the layman. Price, $4.50. "COLOR VALUE": C. R. Clifford. Pub-lished by Clifford & Lawton. 373 Fourth Ave., New York City. In-valuable to the homefumishing salesman. Price $1.50 "PRACTICAL COLOR SIMPLIFIED": William J. Miskella, M. E. Published by Finishing Research Laborator-ies, Inc., Chicago. Contains an ex-cellent and practical color chart with pivoted arrow and triangle for locating correct color combinations. Price $3.00 "COLOR-SENSE TRAINING AND COLOR USING": E. J. Taylor. Pub-lished by David McKay Co., Wash-ington Square, Philadelphia. Con-tains 17 diagrammatic color plates. Price $1.50 "COLOR AND ITS APPLICATIONS" and "THE LANGUAGE OF COL-OR": M. Luckiesh, physicist of the Nela Research Laboratory, Nation-al Lamp Works of General Electric Co.. Nela Park, Cleveland, O. f o r A P R I L , 1 9 3 7 33 by CB CHATFIELO "CHAT" i s ONE OF THE OEANS OF THE FP-ATPFN G?UlTE A PHILO5OPHEP— - - AND ENJOYS 1SQTBIN6 BETTEP-THAN A RED HOT PI5CU9SION. THP.EE GENERATIONS ARNES F. S+uart FOOTE. ^ IMPEPIAl- FUP-NITUP-ECO, A FOUISDEP--MEMD6P. AND VICE-PP-ES OP O'P-- FUP-NtTUP-E MAKEP-6 Outl^D - HAS SERVED AS PP-ES. G-P-- FUP-NITUP-E MAMUFAC7UP£fis "AND 6-P-. James O. MCK1NSE/ CHA IP-MAN OF THE &OAP-D - - OF MAPSHAU. FIELD'S, ACT IVE IN OPERATION OF CHICAGO'S MEP-CHANDISE MART, FOP-MEP- con-E^e PPOPE5SOI1- AND ACCOUNTANT • - PLAYS GOLF AND P-IPfS H0P5EBACK-AT HIS HOME - IN LAKE FOP-EST. I I I . . •' S.C.ROSENTHAL. f i t HAS A P-ECOP-p OF AQ I y£APS OF COHTINU0U5 SEPVICE 1 V INTttE P-ET^ILFUPN\TUP-E ^ BUSINESS, DIPECTIN&7HE FA'IP^STOPE.IN BlNCxHAMTON Y. FP-OM THE TIME IT WAS A SMALL-VARIETY SHOP WITH AN 18 FT- FRONT- 0 11 for APRIL, 1937 35 1 — Colonial Mfg. Co., Zeeland, Mich., No. 2690 secretary, in mahogany; 84" high, 34" wide, 17" deep. Displayed in the Keeler Bldg. 2 — Maple living room group by the Statton Furniture Mfg. Co., Hagerstown, Md., shown in the Keeler Bldg. 3 — Rockford Chair & Furniture Co., Rockford, 111., No. G79-3 mahogany book-case and desk; 87" high. 49" wide by 17" deep. $190 retail. Shown in the Waters-Klingman Bldg. 4 — A decorated drum table. No. 1324, 20" top, 26" high, by the Imperial Fur-niture Co., Grand Rapids, displayed in the factory showrooms. 5 — A new note in dining rooms, com-bining modern with upholstered host and hostess chairs. Dining room suite by the Thomasville Chair Co., Thomas-ville, N. C, upholstered chairs by S. J. Campbell, Chicago, shown in the Amer-ican Furniture Mart. 6 — A Chippendale occasional table. No. 510, 20" top, 27" high, by the Alle-gan Furniture Shops, Allegan, Mich., exhibited in the Fine Arts Bldg. 7 — The Romweber Co., Batesville, Ind., makes the two Scandinavian pieces. No. 5-162 coffee table and magazine rack, 18x24" top, and the No. 5-105 bookcase, 57" high, 10x13" top; shown in the Merchandise Mart. 8 — Chippendale bedroom group, three pieces. $169 retail, by the West Mich-igan Furniture Co.. Holland, Mich., shown in the Waters-Klingman Bldg. 9 — Chippendale cocktail table. No. 3684, in mahogany, by the Brandt Cabi-net Works, Hagerstown, Md. Top 33" x 22", height 18", displayed at the Mer-chandise Mart. 10 — Kneehole desk. No. 58, made by the Bay View Furniture Co., Holland, Mich., top 42 x 21", height 29%", exhibit-ed in the Waters-Klingman Bldg. 11 — 18th Century mahogany group by the Rockford Superior Furniture Co., Rockford, 111., displayed in the American Furniture Mart. 12 — Modern living room group by the Herman Miller Furniture Co., Zeeland, Mich. Displayed in the Keeler Bldg. REMARKS ON A MARKET By A. P. JOHNSON Educational Director of G. R. Furniture Exposition Ass'n WOULD you know, to a fairly accurate approximation, what you will find at the Grand Rapids Spring Furniture Exposition—April 28 to May 8—in furniture—its pur-pose, type, breed, classification, number of pieces, name and ances-try, manufacturer, how, why and where you can profit by having this furniture on your retail floors— and, finally, why you should be here at the crack of the market dawn? Then glance this over. There will be upwards of 100,000 pieces of furniture RECKONED IN INDIVIDUAL SAMPLES ONLY. Multiply these in produc-tion, by different sizes, styles and finishes, decoration, etc., using the variant of 12 in case goods (aver-age number of different specifica-tions in which the suite may be had) and by anywhere between 25 and 50 in upholstered products (dif-ference in colors, fabrics, etc., now in vogue) and you have an array which approaches the million mark. In this total will be shown ap-proximately 1,600 suites in bedroom and dining room products, many of which are interchangeable, making for greater variety and larger totals. New suites will exceed the 550 mark and there will be in excess of 2,500 new living room and occa-sional pieces. There will be upwards of 42 new finishes, bleaches and tones, and in the vicinity of 172 new designs and colors in fabrics. More than 100 new gadgets, conveniences and spe-cialties have been recorded by ex-hibitors and between 40 and 50 new pieces of furniture serving new and different purposes heretofore un-heard of. Furniture will be made in 39 out of 45 recognized and accepted his-toric styles since Adam and Eve, not including the variations of mod-ern and new concepts of design. A significant indication Is an in-crease in Modern and in furniture having modern influences. As against the January market there will be more new Modern pieces, more Early English and Jacobean than have appeared in several markets. The largest increase will be in Eighteenth Century English, both in case goods and upholstered products. New Eighteenth Century English suites will include: 98 bedroom, 104 dining room and 576 living room and occasional pieces; approx-imately 519 of these in mahogany and 257 in walnut and choice in 123. In Early English furniture there will be upwards of 45 bedroom suites, 33 dining room, 70 or more for the living room, library and occasional pieces, desks, etc.; woods used being oak, walnut, mahogany, and maple. A leaning toward Eighteenth Cen-tury French living room furniture will be manifest in new creations. Of these there are promised 120 living room, library and occasional pieces in a multiplicity of woods, 16 dining room suites in mahogany and walnut and 14 bedroom suites. Satinwood trim and delicate lateral inlays are a feature in a number of these patterns. Approximately 20 manufacturers will show Modern furniture in all types. Of these there will be ap-proximately 56 new suites; in stand-ard woods used, walnut and mahog-any break even, other woods being blister maple, acacia, maple burl, prinzwood and dark bandings. From eight to 10 new Provincial suites, French and Italian, are on the sample griddle for May, largely in walnut. There will be upwards of 20 new living room patterns in this style; and three new Swedish suites are promised in chestnut, oak, butternut. In the American Empire group, including American Colonial, Dun-can Phyfe, American Empire, Fed-eral, Biedemeier, there will be con-siderable activity. Some 32 new bed-room suites in these types and about 20 for the dining room will be shown; approximately 62 new liv-ing room pieces, including uphol-stered products, are promised. Wood content will run from solid mahog-any and walnut to maple and but-ternut. Bleached woods, blanches and blonds are significantly popular. In so-called "unstyled" furniture there will be in the neighborhood of 16 bedroom suites, 12 dining room, 30-40 new occasional pieces. 36 FINE FURNITURE Dramatized Reduction AN unusual promotion planned . by Breuner's, Oakland, CaL, store, was the dramatization of a 10% price reduction by issuing invi-tations in letter form to customers, enclosing an admission card on which the customer's name was hand-written. This card was to ad-mit the bearer and family to the store between 7 and 10 p.m. on the designated night, entitled the hold-er to "a dividend of $1" on each $10 purchase that was made on "Dividend Night." This dividend could be applied on anything except merchandise on which manufac-turers had established resale prices. A guest card was also enclosed with the letter, the customer being re-quired to sign it as a sponsor, could then give it to some friend whom he thought would be interested. In the invitation, Breuner's ex-plained that the purpose of "Old Customer Dividend Night" was to show appreciation to old customers for their patronage, that the divi-dends ran from $1 to $100, accord-ing to amount purchased, that ad-mission would be by ticket only. Realizing that the mere an-nouncement of a 10% reduction on merchandise would attract only a few at the most, Breuner's applied psychology, made the reduction tangible, explained in the invitation: :;You can save $1 on each $10 worth of homefurnishings you buy. For example: You save $5 on each pur-chase of $50; $10 on a purchase of $100; $100 on a purchase of $1000. Every department is included . . . "You can save $1 to $100 on all kinds of homefurnishings on 'Divi-dend Night'." Regarding the guest card, the in-vitation informed, "We talked about this big event to a few of our old customers and they requested per-mission to bring one friend who wasn't a Breuner customer, but who should be. So, we are issuing one guest card to each old customer." The patron was also informed that anything purchased on the night set aside might be put on his account in the regular manner. No. 1 is a gold bedspread valued at $2000 which was shown at Merchan-dise Mart Gift Show by Feika Im-ports; No. 2 is an ensemble style trend exhibit; window display of small rugs. No. 3, is irom Mandel Bros., Chicago, as is the! window displaying popular draperies. No. 4. f o r A P R I L , 1 9 3 7 37 CHET SHAFER "LAZIEST HUMORIST IN THE WORLD" CHANTS A LAMENT Woodcutter. ROD MACKENZIE SHAFER " . . . there's no friendly tread on the floor above." Three Rivers, Mich., April 1 — (Special dispatch to FINE FURNI-TURE). The afternoon sun is bright — flooding in over letters and papers. But it's unusually quiet up here in the offices of the City News Bu-reau today — for there's no friendly tread on the floor above. Vic Van Horn isn't up there any more. They held his funeral yesterday — and buried him over in the Fifth Ward—the cemetery—and—after ten years — it's going to be just a little bit lonely without the sounds of his presence — one flight up. Victor Hugo Van Horn was a photographer. He was of the Old School — of the Wet Plate. He learned his profession under Skinny Anderson, in the days of the cast-iron headclamp and the diamond-seated posing chair. Up in his studio he had a cast-iron masterpiece of a stove— gray-flecked with match scratches. He had a pair of storm alaska rubbers that he wore for 21 years—it would have been 22 next fall, with some patching he just did. He never swept out his place since 1901 — although occasionally someone would do it for him. He accumu-lated his ashes in nondescript con-tainers — and carried them down the stairs and out in the alley — once a year — in the springtime. Only lately he was starting to think about doing this annual chore. Vic came down the other morning with his wife's wedding ring. He said he had to have it en-larged — for the third time — since their marriage. That afternoon he sat on his stool, humped over, doing some re-block-ing. Lollypop Lane was up there — telling about the time he used to run the Kandy Kitchen over in the Burns Block and he bought his first consignment of sody pop and made a window display out of it — and the next day delegations of women from three churches came down and protested. "'They said that's what started young folks on the way to more serious drinkin'," Lollypop said. Then Lollypop remembered the time when Aaron Z. Hatfield ran the Music Store. "Yeh," said Vic, looking up from his work, "an' his feet were so small he had to wear women's shoes." The next day Lollypop was up there and so was Odd Johnson, and Odd was commenting on the wood-en eagle with its claws full of ar-rows that Vic's father — Old Judge Wes Van Horn — had carved out right after he was discharged from the Northern Army. Vic said he was always going to keep that and he went over to loosen up the light bulb that holds back the water in his wooden washing tank. Then he dropped dead. The afternoon sun is going under a cloud now — now out again to cast a bright diagonal shadow over this sheet of copy paper. It's quiet up here in the offices of the City News Bureau — for there's no friendly tread — no foot-steps of understood companionship — on the floor above. Vic — the Wet-Plate Impressario — isn't up there any more. yrs (sgd) Chet Shafer. "They said that's what started young folks on the way to more serious drinking," Lollypop said. 38 FINE FURNITURE Homefurnishing News and Reviews . . . To Assist Englcmder Named assistant to President Max Eng-lander, Englander Spring Bed Co., Brooklyn, N. Y., is Richard Lemberg, Chicago, who has been identified with the administrative, manufacturing and selling phases of the furniture industry for 15 years. Lemberg's creative ability, marketing experience, will play a major role in the direction of styling, production, distribution, in England-er's 1937 expansion program, and the ap-pointment marks another forward step in the development of the Brooklyn firm to a new position of prominence in the bedding and institutional field. G. R. Museum Progress According to recent announcement by Robert W. Irwin, chairman of the furniture museum commission, Grand Rapids, Mich., the Metropolitan Museum of New York has promised cooperation with the new Grand Rapids Furniture Museum, includ-ing a series of loan exhibits of furniture, drawings, and other material. Metropolitan officials characterized the Grand Rapids Furniture Museum, as now planned, "as the only one of its kind in the world." Chairman of the committee for historical exhibits of Grand Rapids furniture, Edgar Somes, has asked that anyone having in-formation of historical Grand Rapids pieces communicate with him; the committee, in-cluding James B. Howard, A. P. Johnson. reports several valuable gifts already volun-teered. The committee is seeking examples made in Grand Rapids from 1870-1880, in-cluding spool beds, late Victorian wash stands, high glass dressers, high beds, the Centennial groups made for the Philadel-phia exposition, walnut trees characteristic of that period; is particularly interested in any furniture made in Grand Rapids before 1860. Other types of furniture wanted include Victorian furniture of the next decade; oak dining room furniture which appeared after the turn of the century sporting carved grif-fins and caryatids reminiscent of the "Re-naissance of the Renaissance"; examples of the earlier mission furniture; the Empire Colonial style in mahogany with S-scroll, pineapple, carved ornament, and veneered columns. Credit will be given donors in the de-scriptive matter placed upon the suites: it is desired that all contributions be free and clear of conditions other than that after they have been donated they will become a part of the museum's permanent inventory; due to lack of funds for exhibits, the museum can accept contributions only. RICHARD LEMBERG . . . Directs Englander's expansion program. G. R. Lounge Leases Space The Grand Rapids Lounge Co., Grand Rapids, Mich., just closed a term lease for space in the north section of the second floor of the Waters-Klingman Building, where their line will be permanently displayed, according to announcement by Peter D'Archangel, General Manager. D'Archangel reports business exceptionally good and sales increasing in the better end of the line. He will have a large number of new samples on display in the Spring Style Market. F. T. Shiverick Vacancies Filled Named vice-president and buyer-mer-chandiser manager respectively for the Tobey Furniture Co., Chicago, were Walter O. Luscombe, Jr. and Louis H. Luttering, to fill the vacancies caused by the death of Francis T. Shiverick. Previous to his appointment as vice-president, Luscombe was a member of the board of directors, which office he continues to hold. Luttering was assistant to Francis Shiverick up to the time of his death. Added to the duties of A. H. Dahike, head of the decorating department, is the buying of living room furniture. Jonathan Tobey Morley has been named assistant treasurer of the firm; S. J. Speicher con-tinues as sales manager. Everybody Sells at Hummel's Talbert Expands Activities The Talbert Lumber & Veneer Co., main office at Cincinnati, Ohio, Band Saw and A eneer Mills at Sardinia, Ohio, have been extensive operators in Indiana, Ohio, and Kentucky for the past 46 years. During this time they have operated 12 mills, pro-ducing all varieties of hardwoods, but have made a specialty of the highest quality of Quartered White Oak lumber and veneers. They have recently added to their previous activities the manufacture of walnut veneers and lumber, specializing in spliced and half-round long wood and walnut butts. They are located in one of the best sections of the country, obtaining the best quality of tim-ber, particularly in walnut and white oak. W. E. Talbert, president of the company, recovered from a recent automobile accident, is again in active management of the affairs of the company. A. F. Vollette, who has been connected with some of the largest walnut manufacturers for the past several years, is now connected with the Talbert Lumber & Veneer Co. B & G "Here's How" ''Here's How", a new merchandising, sales and ad manual for the spring of 1937, re-cently issued by Berkey & Gay Furniture Co., Grand Rapids, is a 32-page booklet, the bulk of which shows sample ads, offers some information for salesmen. The follow-ing ideas are stressed: That people buy good furniture not for utility but for style, beauty, and to satisfy their sense of im-portance; the need for good floor displays and consistent advertising is emphasized. Hummel's Hustlers Every spring L. Hummel's Sons of Potts-ville, Pa., check previous years' sales rec-ords and plan aggressive merchandising drives wherever a low point may have occurred during a former year. In this man-ner, the valleys are disappearing, and the general average of monthly sales volume is climbing steadily. In such sales meetings as this, preliminary plans are worked out, and last minute instructions are given by store executives. Present in this group are, back row, left to right: Oscar Hummel, Harry Hummel, O. Lee Hummel, C. C. Burkhart, John M. Morrison, J. Weston, Tony Walheiser and Charles Hummel; front row, left to right: Benny Roder, George Hockgardel, Herman Napholtz, George Knowles, Tommy Smeltzer, Fred Schrimpf and William Moser. Hummel's employ forty-one persons in their organization. Mahogany Ass'n Bulletin Declaring that it is to be hoped that the Federal Trade Commission will promptly hand down a final decision in respect to the use of the name mahogany so as to prevent further deception of the purchasing public through the device of geographical prefixes, a lengthy bulletin has been issued by the Mahogany Ass'n dealing with the status of African mahogany and "Philip-pine Mahogany". Ass'n bulletin states that recent statement made by the Philippine Mahogany Manufacturers' Import Ass'n to the effect that "the Federal Trade Com-mission's rulings established the names 'Philippine Mahogany' and 'African Mahog-any' as proper names for the Philippine and f o r A P H I L . 1 9 3 7 39 NOTICE To Owners of Retail Stores, Manufacturing Plants and Jobbing Houses If you want to retire from business — liquidate your mer-chandise stocks, fixtures and equipment, FOR SPOT CASH — collect accounts — and where desired, lease your building — Write, wire, phone or mail coupon below for full details of our NEW PLAN of liquidation, now being used by some of America's largest retail, manufacturing and wholesale houses. The plan will be sent free of obligation on request — all cor-respondence and results of our plan will be held in strictest confidence. RAPIDS LIQUIDATING CO. Liquidators of Retail Stores, Manufacturing Plants and Jobbing Houses FIRST FLOOR PENINSULAR BUILDING GRAND RAPIDS, MICH. GRAND RAPIDS LIQUIDATING COMPANY, First Floor Peninsular Building, Grand Rapids, Michigan. Gentlemen — Please furnish us, free of obligation, details of your new Liquidation Plan. Please check below. • HAVE REPRESENTATIVE CALL Q MAIL DETAILS OF PLAN Firm Street Gty State Address reply to PLEASE CHECK We want to liquidate • Merchandise Q Fixtures • Collect Accounts • Lease our building We appreciate your mentioning you saw this in FINE FURNITURE 40 FINE FURNITURE Homefurnishing News and Reviews African woods respectively," has given rise to much misunderstanding among manufac-turers of wood products. Declares the Mahogany Ass'n bulletin, "The Federal Trade Commission has never issued any formal decision or formal ruling in respect to African mahogany; until the commission issues a formal decision, affirmed by the courts, no person manufacturing articles from African mahogany need use the prefix 'African' in the advertisement and sale of such products." According to the current bulletin, the Federal Trade Commission is now engaged in an informal investigation as to whether there is any substance in the contention put forward by those interested in Philip-pine hardwoods that African mahogany is not in fact genuine mahogany and is not entitled to the use of the name mahogany. It is further pointed out that "'Philippine Mahogany" is a trade name applied to red Lauan, white Lauan, Tanguile, and various other Philippine hardwoods belonging to a different tree family from that which pro-duces genuine mahogany. A petition is said to be pending before the Federal Trade Commission as a result of extensive surveys by the National Better Business Bureau which asks that the use of the name mahogany or any other name of similar import, in connection with the advertisement and sale of these Philippine hardwoods or products made therefrom, be prohibited. Simmons' Outlook Good President of Simmons Co., Grant Sim-mons, at the annual meeting of the com-pany held in New York recently, stated that orders for the first two months of this year were substantially ahead of those of a year ago; that the outlook is very bright for the rest of the year. Simmons disclosed that during 1936 the company purchased and sold approximately 60,000,000 yards of cloth through its sub-sidiary, the Rosemary Co., of which the Simmons Co. purchased 23%. Net income for 1936 was $4,003,306, of which bedding business netted $3,200,000, textile business approximately $825,000. Vacancy created on the directorate by the resignation of H. R. Drummond was filled by O. G. Pritchard; stockholders ap-proved registering the $10,000,000 deben-tures which the company announced a few weeks ago. Bosse Heads Hardwood Ass'n Selected to head the Hardwood Dimen-sion Manufacturers Ass'n, Louisville, Ky., was Louis J. Bosse, former cost and pro-duction manager of Globe-Bosse-World Fur-niture Co., Evansville, Ind. Field cost en-gineer concerned with consulting and edu-cational cost work in various furniture cen-ters throughout the country as a member of the National Ass'n of Furniture Manu-facturers, in 1935 Bosse became manager of the bureau of accounting for the Na-tional Ass'n. Incorporated in 1930, the Hardwood Dimension Manufacturers' Ass'n issued the first rules of grade covering the products of this industry in 1931. New rules issued in 1936 in conjunction with the Bureau of Standards of the U.S. Department of Com-merce, made it necessary for all Associa-tion members to render certificates of origin with invoices indicating that the product is manufactured in accordance with the high standards which the Association has established for its members. ft Detroit Union to Meet A meeting has been arranged between the Detroit Furniture Salesmen's Union. No. 742, affiliated with the A. F. of L. and a committee from the Furniture Dealers Ass'n which will be held for the discussion M A R K E T S Jamestown April 26 to May 5 Grand Rapids April 28 to May 8 Chicago Furniture Mart and Merchandise Mart May 3 to 8 New York June 21 to July 2 Grand Rapids June 30 to July 15 Chicago Furniture Mart and Merchandise Mart July 5 to 17 High Point July 19 to 31 New York Floor Covering Opening July 6 to 17 Los Angeles July 26 to 31 of reduction of hours and complete closing on Sunday. At a recent meeting of the salesmen's union a number of members working in neighborhood stores stated that they were subject to long hours of work, running from 54 to 75 hours per week, in-cluding seven days and nights. The Detroit furniture union is one of the strongest locals among unions with a membership that includes a considerable number of both large and small stores in downtown and outlying sections. All union men in this area in buying furniture are urged to ask the salesmen to show union card before making purchase. Furniture Mirs. Ass'n Meets New director of the Furniture Manufac-turers' Ass'n elected at the annual meeting held at the Los Angeles Furniture Mart is Herman Kranz, vice-president of Morris Furniture Manufacturing Co., to succeed Joseph Siskin, vice-president of Los Angeles Furniture Manufacturing Co. President of Los Angeles Period Furniture Co., Julius Fligelman. and president and owner of Gil-lespie Co., F. H. Gillespie, were re-elected, the other six members of the Board to remain in office for terms which vary from one to three years. A gain in retail buyer attendance of 60% at the Mart was reported for 1936; 17,256 buyers having been registered for the year 1935 as compared with 29,776 buyers in 1936. Retailers visited the Mart from 40 states, from Canada, Mexico, Hawaiian Is-lands, the South Sea Islands, Australia, South and Central America, and New Zealand. "Chair oi the Month" A '•Chair of the Month" program has been established by the California Chair Co., Los Angeles, in which a special num-ber is offered to the retail trade each month to retail at approximately $20. According to Roy Bodine, one of the owners, special effort is made to stress quality in these chair specials, literature with enclosed up-holstery fabric sample being sent each month to 2500 dealers. The Mahogany Question Local representative of the Philippine Mahogany Manufacturers' Import Ass'n, D. R. Forbes, has declared that the question of Philippine mahogany versus so-called gen-uine mahogany was settled by the Federal Trade Commission six years ago. Forbes explained that with respect to Philippine mahogany, the matter was settled by stip-ulation whereby a number of the larger im-porters agreed to use the prefix "Philippine" when referring to their type of mahogany; that the trade is abiding by this ruling. According to Forbes, the Federal Trade Commission has thus far declined to reopen the case against the Philippine association; that no investigation is under way in con-nection with Philippine mahogany. An informal investigation of African ma-hogany to determine whether or not it is genuine and entitled to the use of the name mahogany, is being carried on by the FTC, although no formal complaints have been issued in this connection, it is said, and FTC officials decline to comment. Gutterson and Rau to Speak To give the individual floor covering and furniture dealers a better view of manufac-turers' products, Herbert Gutterson, presi-dent of the Institute of Carpet Manufac-turers of America, at the invitation of Ros-coe R. Rau, executive vice-president of the NRFA, will visit important cities in the Southwest during late April to attend group meetings of retail furniture and department store executives. Both Gutterson and Rau will be featured speakers at the State con-vention of the Retail Furniture Ass'n of Texas to be held in Houston, April 19-20. Gutterson will present to this group the activities sponsored by the institute to stim-ulate consumer interest and sales on Amer-ican- loomed, wool pile carpets and rugs. At this convention, Textiles Education Bureau will present an educational fashion show. Home Furnishers' Meet Elected president of the Home Furnish-ers' Ass'n of New England was Morris Bernstein of the Edward Caldwell Co., Woburn, Mass. Howard Josselyn, C. E. Osgood Co., was chosen treasurer, Alonzo E. Yont, secretary and attorney. i o i APRIL, 1937 41 HOOKING the OLD HORN/ At the Tender Age of One Year THE first time we sailed our skimmer at the publication hatrack and sent out a NEW and DISTINCTIVE magazine we gave the furniture field exactly what it wanted. The entire trade gave us a big hand. That was just a year ago. Read our "Boiling Wake" page and we believe vou'll admit we've registered a bull's-eye for reader interest. Applause isn't all from retailers, either. Volume of advertising is increas-ing and this number carries several new national accounts. So the manufac-turers like us, too! More worthwhile editorial features are being added each number — that's only one reason why. There isn't a furniture retailer, designer, manufac-turer's salesman or manufacturer who can afford to miss reading FINE FURNITURE MAGAZINE. And it's EASY TO READ, too! So hang up your hat and set awhile. You're in swell company. (The "ante" is small, too) TWO DOLLARS A YEAR Three dollars for two years Four dollars for three years FINE FURNITURE MAGAZINE | Circulation Manager | FINE FURNITURE MAGAZINE | 155 Ottawa Ave., N. W. I Grand Rapids, Michigan | Please enter my subscription to FINE j FURNITURE for years. I Check is enclosed • Please bill me • I Name I Store City ! We a-ppreciate your mentioning you saw this in FINE FURNITURE 42 FINE FURNITURE Homefurnishing News and Keeler Air-Cooled The Keeler Exhibition Building, Grand Rapids, will be the first building of its kind to be entirely air-conditioned; equipment to be completely installed in time for the opening of the Spring Style Market, April 28, according to James J. Ryskamp, man-ager. The equipment room on the top floor of the building occupies 1200 square feet and 100,000 cubic feet of cooled air is forced through the air system per minute. All exhibition spaces have, therefore, a com-plete change of 75% re-circulating air and Keeping Keeler BIdg. Cool 25% fresh air each minute. To complete the new system, 12 tons of equipment were required, 500 gallons of 51 degree water being pumped per minute to maintain proper temperature throughout the building. S. Ceil. Retail Ass'n News The appointment of two field secretaries, O. R. Roberts and Carroll A. Stilson, has been announced by the Retail Furniture Ass'n of Southern California. Roberts and Stilson will specialize in the development of appliance programs and their policing. According to Phil Battelle. executive-secre-tary, the Ass'n has been vigorously attack-ing the various trade evils which have prevented its membership from making rea-sonable profits; has now developed com-plete programs which are in effect in con-nection with furniture, floor coverings, gas ranges, refrigerators, draperies, Venetian blinds. Winston-Salem Ass'n News Announcement was made that the spring opening of Winston-Salem, N.C., furniture houses was to be April 8, at a recent meeting of the Retail Furniture Dealers Ass'n, at which a committee to handle pub-licity for the opening was named, including A. E. Fowler and H. G. Lewis, H. H. Jones Co. L. F. Herndon, president of the asso-ciation, tendered resignation as he is to be transferred to Haverty Furniture Co.. Dal-las, Tex.; A. E. Fowler, vice-president of the association, was named president; Frank Morris, vice-president. Public accountant, Carbis A. Walker, spoke at the meeting, tracing taxes from their origin to one of the newest forms, social security assess-ments. Magnet-O-Sign Kit A variety of sign kits with movable mag-netic letters for all types of retail stores, manufactured by the Magnet-O-Signs Corp., Chicago, 111., are available for making pro-fessional looking bulletins, announcements, show cards, price cards. Magnet-O-Sign let-ters, numerals and characters have per-manent magnets imbedded in them which adhere to the metal backgrounds furnished with the kits; no adhesives, slots or pins being required to hold letters in position. Backgrounds are of sheet metal, finished in wide variety of forms, are easily washed and letters are furnished in three sizes in any colors. Kimerly-Shaw, Inc., Opens Kimerly-Shaw, Inc., new retail furniture store opened at 1206 W. Michigan Ave., Jackson, Mich., April 10, following an extensive remodeling, redecorating campaign. Officers of the new corporation are: Pres-ident, B. L. Davies: vice-president, H. E. Shaw secretary-treasurer. Ursel Kimerly. Davies is head of the Michigan Seating Co., Grand Rapids; Shaw was formerly connected with the service department of the Michigan Seating Co.: Mrs. Kimerly, a graduate of Chicago Art Institute, has had extensive experience in decorating. The new firm offers lamps, gifts, pottery, furniture, featuring Modern and 18th Cen-tury English ensembles. Facilities offered to patrons include home layouts, arrangement suggestions, color schemes and advice con-cerning period groupings. Eagle-Ottawa Presents C. E. Iknim, in charge of the Eagle- Ottawa Leather Co. space, first floor. South, Vv aters-Klingman Building, announces that all furniture salesmen and furniture de-signers visiting the company's colorful dis-play during the Spring Market, will re-ceive a complimentary gift of an unusual leather article. With increased space the display will feature the new colors available, demonstrate the many uses for leather in furniture. Display at Merchandise Mart Warren Furniture Co., 215 W. Ontario St.. Chicago, has leased space at the Mer-chandise Mart, as has the B. R. Smith Chair Co.. Inc., Owensboro, Ky., the latter having leased 1,148 square feet. Goldstein Moves Offices Xew York representative of the Empire Case Goods Co., Jamestown, X. Y., Coch-ran Chair Co.. Aurora, Ind., Harry W. Gold-stein has moved his offices from the New York Furniture Exchange to his residence at 23 West 73 rd St. , A Furniture Mart Forecast Anticipating a sane, healthy spring mar-ket, with a substantial attendance of some 2,500 buyers, officials of the American Furniture Mart and approximately 850 homefurnishings exhibitors are preparing to give buyers attractive new merchandise, real values and merchandising helps. According to Mart officials, expectations are that the 1937 spring market will differ from mid-season markets of the past few years in that certain economic conditions tend to have a stablizing and healthy effect upon buying. The recent flood in the Mississippi and Ohio river valleys has opened a large replacement market and con-siderable buying is expected to fill these demands. With salaries and wages up and living standards rising to a higher level, a demand for more luxury merchandise is anticipated. Magnets Hold Letters In forecasting styles, it is believed that 18th Century styles and those of the Louis' will have some competition from Queen Anne and French Provincial models. Experience has taught master finishers the possibilities of working with bleaches and buyers attending the spring market will find that walnut has taken on a new mellow golden color (a number of the French and 18th Century suites will appear in this wood) and that many of the suites, due to the expert use of bleaches and fin-ishes, will have new beauty and richness closely resembling the color and beauty of the original creations. Highlighting and shading has in many instances replaced gilding and fancy veneering and the new suites will be simpler in line and richer in color, relying upon finish, beauty of the wood and careful carving* for distinction. In the low end where modern is now the undisputed leader, it is believed hard-ware will be one of the most important features of the suites, which for the most part will follow simple, conservative basic lines. In the tipper bracket, modern is expected to make its appearance in maho-gany to a greater extent than heretofore and in many instances it is expected to be in direct competition to 18th Centurj styles. There is an excellent possibility that s number of cherry suites, both in blond« and natural colors, will make their appear-ance, a few introduced in January having been well received by the dealers. Oyster white oak in dinette suites and paste! tinted oaks seem to be one of the out-standing successes of the current season f o r A P R I L , 1937 43 VALUES That will Surprise You! The Desk Sensation of the Spring Market No. 139, Victorian Kneehole Desk, $35 Five-ply Mahogany or Walnut Tops Other Desks Priced As Low As $21.90 1424 AMERICAN FURNITURE MART BAY VIEW FURNITURE COMPANY HOLLAND MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE 44 FINE FURNITURE JOURNEY'S END HYMAS—Salt Lake City. Utah Willis LaRoy Hymas, part owner of the Eleventh East Furniture Co., died March 5 following a heart attack. HERMANSON—Dell Rapids, S. D. H. J. Hermanson, 68, furniture dealer for 31 years in Dell Rapids, S. D.. died March 10. RUSSELL—Cleveland, O. Dr. Bert S. Russell, 59, president of Vincent-Barstow Co. for 20 years until about five years ago, died March IS of a heart attack at his place of business, the Premier Furniture Co., Cleveland, 0. \ VAN AUSDAL—Dayton, O. Charles Van Ausdal, 72, for many years head of I. and C. Van Ausdal, homefurnish-ers and decorators, Dayton. O., died March 12 in Philadelphia. OSSIAN—Sioux City, la. Clemens F. Ossian, 43, a member of the Moore-Ossian Furniture Co.. Sioux City, la., died March 15, at his home, following a long illness. C L A S S I F I E D A D S Classified rates: Undisplayed, 5 cents per word. Minimum charge $2. Display rate, $5 per column inch. One inch minimum. Minimum display advertise-ment accepted, 2 inches. Classified charges payable in advance. Ten per cent discount for three or more insertions. PLANT MANAGER, FACTORY SUPER-INTENDENT • Furniture and Allied lines. With Industrial Engineering background and 23 years' practical experience. Highest type executive, broad experience. A producing works manager and production man with ability to assume entire charge. Married. Age 43. Box 140, FINE FURNITURE, Grand Rapids, Michigan. GRAND RAPIDS UPHOLSTERED LINE • Suites and chairs (see adv. in this issue). Prefer man who has covered territory and sold the better stores; and with a knowledge of upholstered furniture. Commission basis only. GRAND RAPIDS LOUNGE COM-PANY, 1610 Marshall Ave., S. E., Grand Rapids. Mich. WANTED • A good retail furniture sales-man with decorative knowledge and ability and a proven sales record. Inquiries confi-dential. The J. F. Bennett Studios, Inc., Toledo, Ohio. WANTED • Reliable sales representatives for an attractive line of portable electric lamps for the furniture and allied trades. Product nationally known. Liberal commiss-ion. State qualifications, references, terri-tory and lines now handling in first letter. Box 132, FINE FURNITURE, Grand Rapids, Mich. COST ACCOUNTANT AND PRODUC-TION MANAGER • Now employed de-sires change to permanent and better posit-ion. Capable of installing and operating cost system and budgetary control book-keeping methods. Eight years furniture experience. College graduate. 32 years old. Married. Excellent references. Box 135, FIXE FURNITURE, Grand Rapids. Mich. DESIGNER wanted by designer. Must be creative and step ahead of trends; original idea and good perspective man; fast worker; excellent in modern and period case goods and novelties. Steady work. State salary and full particulars. Box 137, FINE FURNI-TURE, Grand Rapids. Mich. DESIGNS, DETAILS of AMERICAN FURNITURE ANTIQUES from 1675 to 1875 Copies of interesting old furniture made accurately, also designs of bedroom and din-ing room groups, as suggested by these old pieces.—L. E. Morehouse. North St., Greenwich, Conn. William W. Flusser Furniture Representative 42 East 32nd Street Xew York City Chicago Office —15If E. Erie St. FULL COVERAGE FINE FURNITURE display and class-ified advertisements reach the cream of the retail furniture trade, covering retail furniture and housefumishing stores, department stores with furni-ture and housefumishing departments and interior decorators. Reader interest, large distribution and low cost of advertising, distribu-tion considered, make FINE FURNI-TURE a sure fire medium for maximum results. Full information and rates on request. Address Fine Furniture Magazine Grand Rapids Michigan W L K1MERLY — STl/DI O — WATERS-KLINGMAW BLQ, Gr«i.tVt> MAILING LISTS POLKS Subscribe for FINE FURNITURE $2 per year in United States GET OUR FREE REFERENCE OOK^W MAILING |LIST CATALOG Gives counts and prices on accurate guaranteed mailing lists of all classes of business enter-prises in the U. S. Wholesalers—Retailers— Manufacturers by classification and state. Also hundreds of selections of individuals such as professional men, auto owners, income lists, etc. Write today for your copy R.L.POLK&CO. Polk Bldg.—Detroit, Mich. Branches in Principal Cities World's Largest City Directory Publishers Mailing List Compilers. Business Statis-tics. Producers of Direct Mail Advertising. •*•»'.' 1 STORAGE MOVING Packing Shipping Phone 9-3293 BLODGETT PACKING & STORAGE CO. f o r A P R I L , 1937 45 1837 1937 Illustration by courtesy of Vander Ley Brothers. We Return to VICTORIAN! This welcome revival of one of America's outstanding designs in furniture demands the true Victorian treatment of finish — De-signed exclusively for this individual style. Authentic results are assured with Victor-ian Mahogany No. 1031 and Victorian Wal-nut No. 3342. Indorsed and recommended by foremost furniture designers. Let us supply your finish-ing requirements for your Victorian Mahogany and Walnut creations. Finished color panels will be included with initial shipment of color mate-rials. GRAND RAPIDS WOOD FINISHING CO. Grand Rapids, Michigan We appreciate yout mentioning you saw tins in FINE FURNITURE 46 FINE FURNITURE FIRM NAME AKRON FURN. CO.f ALBERT'S FURN. CO. ALMO FURN. CORP AMARILLO FURN. CO.f AMERICAN FURN. CO.* APEX HOME SUPPLY STORE ARMSTRONG, INC CHAS. I. BARRON CO.* BASE LINE FURN. CO.f BRIDGES FURN. CO COOK FURN. STORE EAGLIN FURN. STORE EAST TO WEST STORES ELECTRIC SALES CORP. GLAZIER FURN. STORE HAHN FURN. STORE HANNAH FURN. STORE HANSON FURN. CO HAROLD FURN. CO HILL FURN. CO.* HOOPER FURN. CO.f (Formerly Ford-Levy) HOUSEHOLD APPLIANCE CO. HOUSEHOLD UTILITIES CO. HUDSON'S FURN. STOREf HUMBOLDT FURN. CO IDEAL FURN. STOREf ^Branch store or N EW CITY Akron O. Hempslead, N. Y. Yonkers. N. Y. Amccrillo, Tex Milwaukee, Wis. Phoenix, Ariz. Memphis, Term. Zanesville, O. San Bernardino, Cal. Charlotte, N. C Columbia, Tenn. Madison. Ind. Des Moines, la. Petersburg, Va. Wabash, Ind Pittsburgh, Pa. Blanchester, O Worthington, Minn. Pittston, Pa Moline, 111 Phoenix, Ariz. Saginaw, Mich. Kansas City, Kan. Princeton, 111. Humboldt, la. Toledo, O. unit of chain. S T O R E S STREET AND NUMBER 209 S. Main St. Front St. New Main St. Polk St. W. Lincoln Ave. W. Washington St Main St. E Street S. Tryon St. S. Main St E. Main St. Locust St. Wythe St West Canal St Braddock Ave Tenth St. S. Main St. Fifth Ave . . . . W. Genesee Minnesota Ave Monroe St "^Change PROPRIETORS Max Bear N. Albert, S. Albert Chas. Albert, M. Rosenthal, E. T. Burk J. Grant . Owen Armstrong .A. N. Davidson Ed Woli, J. Bolles J. H. Bridges Frank Cook Ida Eaglin J. L. Smith . S. B. Carter A. Glazier .A. L. Hannah N. L. Hanson H. Howell R. S. Hooper C. J. Lacey . E. D. Jarnette E. Raslow L. L. Goodson of name or address. DATE OPENED March 10 March 6 March 14 March 4 March 15 March 6 . Feb. 29 March 27 April 1 April 1 March 15 March 11 March 10 March 15 March 20 March 19 March 20 March 9 March 11 Feb. 22 March 13 March 27 Feb. 20 Feb. 12 March 12 March 9 MODERNIZATION AT SCHOENFELDS1 WITH A VIEW to making shopping for homefurnishings as leisurely and comfortable a procedure as can be arranged, the third generation furniture men Schoenfelds of Seattle, Wash., have started a $100,000 modernization program by which they plan to make the new Schoenfelds' Standard Furniture Co. one of the most beautiful and inter-esting furniture stores on the west coast. Large show windows for display purposes are a feature of the outside of the building; many specialty shops within constitute the merchandising theme. A lounge and writing room for the convenience of customers is one of the new service provisions. \ l o r APRIL, 1937 47 \ • • ' / i i HIGH in QUALITY— Low in COST i -A • • • ! Presenting a complete line of Studio Couches, Bed Springs, Mattresses and Pillows of all types and Superior Quality, the Grand Rapids Bedding Company products are unsurpassed in Value and Construction. Having spent nearly half a century in facilitating produc-tion of these Quality Products, we are able to offer the Best in a Moderate Price Range acceptable to all. A double duty Davenport with Twin or Full Size Beds, Inner Spring Mattresses and Bedding Compartment. Illustration below shows Davenport extended into Twin Bed form; ideal for the One-Room Apartment and small home. As a Member of the Master Bedding Makers of America, we build AMERICA'S FINEST MATTRESS Spring Base, Spring Edge, Spring Cushion, Spring Back. PERMANENT DISPLAY—WATERS-KLINGMAN BUILDING The GRAND RAPIDS BEDDING CO. Grand Rapids Michigan We appreciate your mentioning you saw this in FINE FURNITURE 48 FINE FURNITURE N FIRM NAME KENMORE FURN. CO KIMBRELL FURN. STORE* LANDAU FURN. CO.f LEATH & CO LOEB FURN. STORE LOOMIS FURNITURE CO. LOORY'S FURN. STORE MARTINSBURG FURN. CO MILLER'S DEPT. STOREf MULWITZ CO.* NEFF FURN. CO.f NICKLAS FURN. CO PRATT FURN. CO RABB-SMITH CO REDD FURN CO.f RHODES-DAY FURN. CO.f RUSTIN FURN. CO.f SHARP FURN. CO.. G. C. STANLY FURN. CO.f (Formerly Morgan Furn. Co.) SURRY FURN. CO SWEET FURN. STORE TRAVALINI FURN TREECE-HARDIN FURNITURE CO.f WOLFE FURN. CO. EW STORE CITY Kenmore. N. Y. Charlotte, N. C. . . Wilkes-Barre, Pa. Saginaw, Mich . Marion, O. . Enid, Okla. . Dover, N. J. Martinsburg, W. Va. Knoxville, Tenn. . . Greenwich, Conn . Cresco, la . Martinsburg, W. Va. . . Boise, Ida . . Greensboro, N. C. . . Toledo, O Taylorsville, N. C. Columbia, S. C. . . Lexington, Ky. . . . Albeimarle, N. C Elkin, N. C . Twin Falls, Ida. Richmond, Cal. Colorado Springs, Colo. . Houston, Tex S Contin STREET AND NUMBER . Delaware Ave. East Trade St. S. Main St. N. Franklin St South Main W. Blackwell St. W. King St Gay Ave Greenwich Ave. S. Queen St. . Main St N. Elm St. 206 Main St. 1715 Main 343 W. Short St N. First East Main St E. Main Ave. MacDonald Ave 28 S. Tejon . Main St ued PROPRIETORS H. Sapowitch .. H. E. Hilles . . . H. Landau . .. R. M. Scallin . . A. L. Loeb . .. C. E. Loomis H. Loory . R. C. Kilmer ..]. D. Varnell ...C. R. Neff . . . Arthur Krauss Frank Pratt . . Wm. Rabb, R. Smith . . Dale Redd .. C. Elledge, A. Hadley . . . W. D. Rustin G. C. Sharp . Carl Wood . W. Darnell . . Bert Sweet . R. Travalini Lee Treece . . . H. Goldstein DATE OPENED Feb. 11 Feb. 12 March 25 March 12 . . . M a y 1 . March 4 Feb. 19 March 12 March 7 April 1 . April 1 March 10 . Feb. 13 March 10 March 16 Feb. 18 Feb. 28 Feb. 11 March 2 March 5 . April 1 . March 6 Feb. 28 March 21 ^Branch store or unit of chain. •fChange of name or a
- Date Created:
- 1937-04-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- 2:4
- Notes:
- Issue of a magazine published in Grand Rapids, Mich. Created by the Peninsular Club. Published monthly. Began publication in 1934. Publication ended approximately 1960.
- Date Created:
- 1937-08-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- Volume 3, Number 8
- Notes:
- Robert Loomis records in his diary going to church and temperance meetings. Similarly, he writes of business trips to New York and Boston, as well as throughout Michigan.
- Date Created:
- 1867-01-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Notes:
- Robert Loomis records his social life and each of the various meetings he attended. Additionally, he writes of national events, including the coming of secession and the industrial accident at Pemberton Mill in Lawrence, MA
- Date Created:
- 1860-01-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
39. Volume 1, No. 5
- Notes:
- Volume 1, No. 5 issue of Woman: A Weekly Newspaper of the Women, For the Women, By the Women. Began distribution in 1908 and publication ceased in 1909
- Date Created:
- 1908-12-19T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Notes:
- Issue of a magazine published in Grand Rapids, Mich. Created by the Peninsular Club. Published monthly. Began publication in 1934. Publication ended approximately 1960.
- Date Created:
- 1937-01-01T00:00:00Z
- Data Provider:
- Grand Rapids Public Library (Grand Rapids, Mich.)
- Collection:
- Volume 3, Number 2