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- Description:
- This article is a response to the quest for more relevant strategies for communication training in Africa. It reviews the liberal social theories upon which Third World studies have been anchored and rejects them for having led to the current crisis of theory in communication training. Opting for a Marxian political economy approach, it suggests, inter alia, the study of imperialism in all its manifestations as a way of understanding the current reality in Africa; the need to relate theory and practice (through field work) in communication training; and the incorporation of sufficient social science theories and applications thereof into communication syllabi of African training institutions.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper highlights the need fora new ideology of professionalism in the face of the social and political realities of the Third World. It calls for a reassessment of the role of journalists, and the function of journalism and journalism education in Africa. It argues that proficiency in the receptive and expressive language skills should be made an integral part of journalism education and neither relegated to the syllabuses of other departments which have a variety of objectives of their own, nor left to develop by chance. Language, the vital tool of journalists, has to be utilized in newer and subtler ways in contemporary communication environments.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review