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- Description:
- In this installment of "Western Michigan at work," Dr. Willis Dunbar and WKZO Farm Editor Carl Collins discuss problems facing the modern farmer. Collins and Dunbar talk about the improvements in technology which have led to higher crop yields, the possibility of an agricultural depression as the amount of food produced exceeds demand and government programs which are aimed at preventing such a depression through price supports and other policies.
- Date Issued:
- 1949-04-12T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- G. Robert Vincent Voice Library Collection
- Description:
- This article is a systematic assessment of how nine key concepts in social marketing can help us in drawing up effective rural development campaigns in Africa. The focus is on how to use these concepts in formulating a strategy for communicating agricultural innovations in African rural settings. The article recognises the fact that there is no single overall reliable method for communicating with farmers everywhere but believes that the social marketing principles can be more successful with the farmer in most rural situations.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- In this installment of "Western Michigan at work," Dr. Willis Dunbar and WKZO Farm Editor Carl Collins discuss problems facing the modern farmer. Collins and Dunbar talk about the improvements in technology which have led to higher crop yields, the possibility of an agricultural depression as the amount of food produced exceeds demand and government programs which are aimed at preventing such a depression through price supports and other policies.
- Date Issued:
- 1949-04-12T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- G. Robert Vincent Voice Library Collection