Weekly Artisan; 1910-07-02

Notes:

Issue of a furniture trade magazine published weekly in Grand Rapids, Mich, starting in 1879. and t " """""~ GRAND RA~.~~/~ PUBLIC tlBnAl~Y GRAND RAPIDS, MICH., JULY 2. 1910 BED-ROOM and,DINING-ROOM' COMPLETE SUITES in Mahopny. Circnllsian Walnut anti Oak. I' -~-~~--"..- J 1 ESTIMATES UPON REQUEST. WEEKLY ARTISAN OUR PRICES yt ...,.c.==AR=ER#IG~~r ,,~~g ......... _-.II!II_..-_ X2 I ~2 I ---~~-~-~~~-T~~ I WEEKLY ARTISAN 'r" -_.--_.-__-.----- .--...... _... ---------_--...-....-..-.---...._.. LUCE FU~~!~!l~~CH.COMP ANY I II Manufacturers of COMPLETE lines of MEDIUM PRICED DINING and CHAMBER FURNITURE. Catalogues to Dealers Only. ~--- . -- - _.. _.~ Luce-Redmond Chair Co.,Ltd. I BIG RAPIDS, MICH. High Grade Office Chairs Dining Chairs Odd Rockers and Chairs Desk and Dresser Chairs Slipper Rockers Colonial Parlor Suites 111 Dark attd Tlma Mahogatty BIrd' J EJI Mapll BIrch iZullrtlrld Oak Il1Id ClrcllJJlan Will nut Our Exhibit you will find on the fourth floor, East Section, Mt\NUfACTURERS'BUILDING,North Ionia Street GRAND RAPIDS, MICUIGAN Exhibit in charge of J. C. HAMILTON, C. E. COHOES, J. EDGAR FOSTER. - •• --1 \ I( ,,/ I ,/ I I GRAND RAPI2S PUBLIC L/lJRJU Y 30th Yeur No. 53 GRAND HAPIDS. MICII .• JULY 2. 1910 Issued Weekly THE liliIO~TA IDEA" OF ADVERTISING Banks Give It a Set-Back by and J\ pl'culIal lme ot dIfficulty has an~en fOI \V F \Iam of 10\\ a CIty, Iowa, the eAtenSl\ e ad\ ertl"er of the advertlsmg and sellmg plan for retadel" wl1lch beal s the tItle "The Iowa Idea in A.dvertlsmg" The trouble stal ted ,\ Ith a rulmg made by the Iowa state bank audItor, who has declared that trade paper secured m a way not deemed legItimate by the busmess world IS not a "afe secunty for banks to handle, because too much of It IS dl~puted at maturity by the makel'" thus cau",mg comphcatlOns and draWing the banb Into dIffi-culties The result of thIS rulmg has been the tendency to deny to any firm recelVl11g long time merchants' paper the privIlege of bank financIal aId on the baSIS of thIS paper a-; collateral Xow, It I" plam what the Iowa bank audltOJ ha~1 111 mll1d 18me1akll1g hIS rulmg Iowa, hke some other state", I" the h of a number of Jewelry a"sortment and tOIlet good" assortment firms that USe questIOnable methods in gettmg customers' names to theIr contract", For a number of yeal" past thel e has been more or le"s complal11t concernmg the practIces of these hou"es So when the Iowa bank audItor Is"ued hIS rulmg concernmg the legItimacy of merchants' long tnne paper a" a bank security, he was surely makmg a move destll1ed to work havoc with these questionable firm ..., even though the rulmg should inconvenience legItImate firms Other I egulal fil ms of the ')tate have also been hIt, al-though it IS predIcted that they wdl have little dIfficulty m extricatmg themselves from thIS shght embarrassment ~Iall1, however, seems to have an extra strong fight ahead of hll11, largely because of the locatIOn of his house m Iowa CIty, because of the fact that the assortment houses are using IJea~ and methods in imItatIOn of hIS successe" and lastly because of Ins former connectIOn WIth the Jevvelry bUSiness Concerning the reputation of Iowa CIty, it may be re-marked that It is one of the cleanest and most reputable httle CIties of the Hawkeye state Once the capItal of Iowa, and now the seat of the State Uni, ersity, It IS a well kept cIty of wealth, culture and reputablene')s It so happens, how-ever, that among the assortment Jewelry and todet goods houses WIth which the retaders of the country have had so much dIfficulty within the past ten years, some hall from Iowa City This of course hurts the town m certam c!fcles, for, bemg small, it cannot brush aSIde the bad remarks made about it as a larger city can, Consequently every busmess Refusing to Contracts. Handle Long-Time Notes man 111 the place has to ~uffer ~omewhat by the a~perslOns ca"t upon thb cIty It IS saId that certal11 Jewelry and todet goods house" of Iowa City have got around thIS dIfficulty by leavl11g the name of theIr town a" well a" theIr own names off theIr letter-head~, contracts, want "ads" and other adverti"mg lItel ature T nstead, they use the name" of "uch large cities as ~ ew York, ChIcago anJ Toronto, Canada, and they teach theIr salesmen to repl bent themselve~ a" commg from those places On the othel hand Mall1 seems to take a huge pride m hIS home CIty, the city that receIved hun twenty and more years ago when he had hIS name to make, and where he laid the foundations fOJ hIS great succes" Consequently hi" own name anJ that of Iowa CIty appear on every item of hIS lIterature-hIs letterheads, hIS contrach, and his m')tructlOns to 111Scustomel s The second reason for Mam's present embarrassment is the fact that a number of the assortment houses under fire, m the attempt to imItate 1Iam'", success WIth the "Iowa Idea," have 1l1corporated into theIr questIOnable schemt,s a num-ber of the mOl e notIceable features of the "Iowa Idea," so that sQme of them now give a plano with theIr jewelry, wIllIe others turn It around and give Jewelry WIth a plano It IS not at all the presence of the "Iowa IJea" ImItatIOns in theIr plan that make~ It obj ectlOnable, for the plan wa" obj ectlOn-able before Main's ideas were copIed by them Yet the blow aimed at these houses and their methods seem~ abo to have struck an oUblde legltlll1ate feature whIch they were imi-tating The thircl cause for Main's present entanglement is the fact of hIS former connectIOn WIth the Jewelry assortment bu",iness In fact, It IS generally conceded that he was the father of the jewelry assortment business, espeCIally in the mJJdle west At one time he owned and operated a factory 111 PrOVIdence, R I Later he bUIlt and equipped the bIg Iowd CIty Jewehy factory, and from it he conducted a wide-spread Jewelry assortment bu"iness But he sold out thIS bus1l1ess anti factory to the present owners ten years ago HIS succe""ol s claim that Mam started and perfected the practIces which have lately become so unpopular Main, on the other hand, declares that there wa" never a particle of complall1t made over his methods, othel than those that would naturally arise during the conduct of a WIdely extended r 4 WEEKLY ARTISAN ANNOUNCEMENIT. THE GEO. B. LUPFER CO., 262-94 North Hanover St., Columbus, Ohio. Mr. Lupfer having sold his interests in the firm in which he was a full partner for sixteen years, during which time he had full charge of the manufacture of Fine Bedding, wishes to announce to the Furniture Trade that he has organized the Geo. B. Lupfer Company. Purchased an up-to-date Factory building, installed the best and mOlt modern machinery for manufacturing a superior hne of Mattresses, Box Springs, Woven and Coil Wire Springs, Feathers and Pillows. Guaranteed in quality and price. You are invited to call and examine the merits of our lmes. With our New Equipment, long experience and square dealing, "e solicit a portion of your business, which will have our immediate and best attention. t Samples shown only with F. T. Plimpton & Co., 1319 Michigan Ave., Chicago, Ill. (4th floor), and at the factory j,....... . aa •• _ •••••••••• ••••••• _ • _ ••• a. __ ••• •••• _ ..... business He asserts that the methods whIch are now com-pelling the banks to WIthdraw their support from the as-sortment houses are all innovations introduced some time after he had left the assortment business As to the truth of these two claims, only a careful search through past records would reveal the unbIased truth At any rate, Main is now entirely un assoCIated, appar-ently, with the Jewelry or tOIlet goods assortment bUSIness His "Iowa Idea" which is a plan for supplyIng the retail merchants with a plano and a campaIgn of advertIsing liter-ature for runnIng a piano contest among hIS customers, bears no tesemblance to jewelry assortments except that some of the jewelry houses are now usmg pianos as premIUms, and Main, like them, sells on long time, takes the customer's notes, and has depended on the banks to aid him financially by accepting these customers' paper as collateral .•. • - •• '1 No Stock complete Without the Eh Beds In Mantel and Upn&,ht. ELI D. MILLER &, CO. EVANSVILLE, INDIANA Wnte for cut. and pnces. ON SALE IN FURNITURE EXCHANCE. EVAN.VILLE, i- ~ ••••••• _•• ... The Iowa City banks, which are among the soundest and best in the country, faded to realize at first the true nature of some of the paper put up as collateral by the as-sortment houses. whom they were financing. As soon, how-ever, as they learned that this collateral was not what they supposed, they took immediate steps to nght matters The bank audItors' ruling only hastened a movement already be-gun within the banks themselves. The attitude of these banks seems to be strictly in accordance WIth justIce and fairness to all partIes concerned. They are said to be ad-justing condItions in an admIrable manner Iowa City business men in general are reported to be wondering what the trouble is all about, but the retailers and trade journals throughout the United States understand pretty thoroughly the reason for the action of the auditor. It is knoV\<n that the jewelry and toilet goods assort-ment houses resort to able legal aid in collecting from their customers. In some places the banks and other financial institutions who aid them are asked to assume the role of innocent holders of their collateral. In a number of the states, however, the supreme courts have held against the practices of these assortment houses and have not sustained the innocent holders in their claims. Main does not ask the banks to assume the ownership of his collateral He collects In hIS own name, uses the services of attorneys no oftener than does other business houses, does not Jepend on collecting agencies, and does not ma1llltam branch collec-tIon departments to his business. Too Many Furniture Stores in 'Frisco. WIth the exceptIOn of W. H. Eudy of Tull & GIbbs, Spo-kane, no western buyers were here at the opening of the market Business condItIOns are reported to be first class in Portland and Los Angeles, but in Seattle and San Francisco, they seem to be suffering from deprest>lOn or dullness at least. San Francisco, so some of the coast salesmen report, is rather over-blessed with furmture stores carrying high grade goods, the city haviqg more first class houses than Chicago even, or other cities exceeding 'Frisco in population. It is not expected now that many of the western buyers will be in untIl after July 4 A few of them are said to be "fight fans," and they will have urgent business holding them in the west until the Jeffries-Johnson affair at Reno has been settled Then they may come east in a bunch by special car. Misfortune sometimes makes the man. Even a dog can't fully appreciate happiness till he has had a few tin cans tied to his tail. WEEKLY ARTISAN Difficult to Make Rules for Marking Costs. "It's a practical impossibility to 'Setdown any hard and fast rules for figuring cost," said George E. Hersey, of the Hersey Furniture company, Springfield Mass, at the Livingston the other mght. In fact it would be pretty hard for me to say briefly just exactly how I figure costs and as I buy and mark all the goods which are handled through the store, if it is hard for me to out-line my system, I should say it would be excessively hard for the vast bulk of the buyers who simply have the control of their re-spective departments and little or nothing to do with the general figuring of costs. Naturally they know at what price they have bought the goods, what is the margin of expense involved in their handling, including the advertising and the freight charges, but as many of these men represent simply depart-ments in a general business and consequently have almost nothing to do with general expenses or general management, they would be far less at ease in trying to make any cost esti-mate along systematic lines accord,ing to my way of looking at the matter. You have certainly taken up a live topic here and one in which any merchant should be interested and willing to give his experience, yet it is a topic which is so far reaching that it would require a vast amount of study to formulate any sort of answer which would be at all to the point. "I am in the market earlier than usual because I have an interest in seeing what the trend of thought is among the trade. You know that less than a year ago we moved into our new store and everybody told us we were taking a long chance in going off the main street. Springfield, like many other cities of its class, and some even larger, is a one street town. For generations, the people of our city have been edu-cated to the idea that there is only one street in the town in which they can get the sort of goods they want. It wasn't with them a case of what they could get the goods at; they were willing to pay the prices, but every merchant of any standing at all was located upon that one street. In conse-quence of this the owners of realty here had everything their own way and they shoved up prices to 'beat the band.' It was that which forced us to make the move which many of our friends thought to be suicidal. I'll admit now, I had some qualms when I made the step. "Our new store is but one block from the main street yet it is off the mam traveled thoroughfare and it might as well have been a mile as a block so far as general opinion went. In any event we made the move We have the people coming and to such purpose that last season for all of its drawbacks we did the business of our career. "Since our taking possession I have had to add another floor and more clerks to handle the trade. If business had been what we were all expecting it to be I don't see how we possibly could have taken care of it. The outlook for the future I consider bright and I intend to buy with an idea that we are to have a big fall and holiday business. "The weather which has cut such a figure with retail busmess all over the country bothered us. Then we had strikes in the carpet mills and more which were threateded, with threats likewise of trouble on the street railway and the steam roads. These matters have all been settled and appar-ently satisfactorily to all concerned and it looks as though we should have easy sailing in the future .. A man's apt to doubt that woman is the weaker vessel after ,he has witnessed the outpouring of her VIals of wrath. To run into debt isn't half so annoymg as to run into our creditors. DO YOU WANT the PRETTIEST, BEST and MOST POPU-L- AR LEATHER FOR FURNITURE. ANY COLOR. WILL NOT CRACK. 1£ so buy our GOAT and SHEEP SKINS Write for sample pads of colors. DAHM & KIEFER TANNING CO. TANNERIES CRAND RAPIDS, MICH. CHICACO, ILL. 204 Lake Street, CHICAGO. ILL. ~ ••••••••• __ •• ••• a.a •••• __ ~ • 0U . :c CJ 'oOi ..~..r:... ~ .,.. 0~ ..o... lIil Q ..! . • Ii cO ~ ,< 0 c. 't\ f/?t ~ •e 't\ CS ~ ci Q) :t ~ Z ~ (.) ... -c:> G> 0 .... ... s.. a I.I.). c:> ~ ..... ... «S '--- --- ~ 5 -.. r 6 WEEKLY ARTISAN ,..,--------.-------_.-_.------------_.-._._._._._---- V.n~er Pre"." dlffetel1t kin::hand .izes (atea'ed) These Specialties are used all Over the World Power Feed Glue Spreadinlr Mac:h.ne. SID..le. Double and Combination. (Patented) (Sizea 12 .n. to &4.n w.de.) Pillows and Pure Hair Mattresses. The ColumbIa leather company, ChlCago, "Ill e--,..ll11Jtta~ heretofo~e. on the eIghth floor of the FurnIture ExhIlJltlon bUIlding, 1411 '\ Itch Igan aHnue The 1111e,,111 be 111charge of Zola C GI een of thl-: company, "ho wtll be a-:<,I<,ted by Leo A.dler and La" rence \\' Cowan The company "III al~o exhlhlt at Grand RapId" "here they \,,111 ~how the 11I1c 111 connectlOn "lth the Orinoco Furl11ture company, in the Manll-factUl ers' hUlld1l1g -:\1r Green" III spend part of hIS tllne at Grand RapIds. "here he hope" to "ee many of the cn-:tomer" of hIS hon~e, and to make man} nn\ one" \\'Ith the -:plrnd1<1 11I1e of pnre curleJ haIr mattre,-:e-: of the he"-t quallt, of Veneer Presses Glup Spreaders Glue Heaters Trucks, Etc" Etc. ._----~---_.._~ II !I 1I ~ Hand Feed Glueinll Machin. (Pa.... t pendm8.) Man7 ot71ea and aiaeo. Wood·Working Machinery and Supplies LET US KNOW YOUR WANTS CHiS. E. FRANCIS COMPANY, Main Office and Works, Rushville, Ind. . "" Creators of Styles and ~Jality ln No.6 Glue Heater. --------------------------------------------_._.------------~ \\ hllh the.' ha' e made a "peclalty, the last year or more. they ha\ e a lIne that IS ~ure to meet WIth "luccess, as it has al-read.' made a place for Ihclf In the trade. Mr Green reports that the line I~ better than e\ er, and waxed enthu'HastIc over the heaut} of then fil1l~hed prodnct, "layll1g he belIeves there can be noth1l1g better or hand"lomer than theIr 11l1e of pure haIr mattl e-:,e~ These snpplement their well known lIne of teather pIllow" Buyers ~hould jot down this memo' "Pl1- 10\\.,. hair mattre"<'e'i, ColumbIa Feather company, eighth floor 1319 '\I1chlgan d\ cnne. ChIcago, With Onnoco Furlllture com-pan.'. thud floor -:\Ianufacturer~' bUIlding, Orand RapIds Don t 1111-:-: It" Modern Parlor Furniture Co. Three Piece Suites, Odd Rockers, and The Modern Bed Davenport Full Line shown in CHICAGO only, 1319 Michigan Avenue, Fifth Factory 664-66-68 Division St. near Halsted St. Floor. ~, a_a_. _ .•.•. _ .. . __. __. ._. .. • II I No 20 Glue Heater L _ .. -_.---- - '--' -_ .. _-_. __.--_.----- ----_._------- ._------------------ .... -.---------~ \\ E E K L Y A f{ TIS A N 7 EFFICIENCY of serVIce, SIMPLICITY operation, com bined with its extremely LOW a satisfactory investment for all up-to-date Rug THE IMPROVED of construction and COST, makes the Departments. Will Display Your Rugs to Perfection Constructed on common sense principles No cumbersome framework. Always in plumb. Shows the whole rug, not a corner. Shows rugs quickly. Your customers do not have 10 wait. Salesmen can wait on more than one customer at a hme. Your enl1reImeof rugs shown in an attractive manner, wIth one half the labor of the old way. PRICES 10 Arms, holding 20 Rugs 20" " 40 " 40 80 " 60 120 100 "200 " I per cent 10; net 30 days. $2 50 per Arm. 240 " 2.30 2.15 2.00 Send for our 16 page Catalog No.2 W. CHICAGO, ILL. F. O. B. Factory. Prices are for rack complete. Twice Told Tales. ~1r Burdick of vValt & BurdIck, ElglU, Ill, tnspected the contents of the warerooms of Grand RapIds recently ::\1r. Burchck and hIS partner, Mr Wait, were born in the same town at about the same penod, went to school to-gether anJ commItted the pranks Wll1Ch every healthy youth tndulges tn, courted the same girls, fought each other's battles and finally, arnvlUg at man's estate, formed a partnershIp and engaged IU the furntture business. Their success has been marked.-Michigan Artisan, September 1881. AdVltional items from the same Issue: Fred W. Kelsker of LOUlsville, has returned from a tnp to Germany. J. W. Robinson & Sons' factory in Elmira, N. Y., was de-stroyed by fire recently. J. S. Ford & Johnson have commenced the erectIon of a fac- . tory IU MIchIgan CIty, Ind. The sales of furmture and carpets m St. Joseph, 1\10. last year amounted to $1,250,000. Willoughby, HIll & Co., of ChICago, have added furnitm e to theIr stock of merchandIse. Ebomzed parlor frame;" dull finished, are popUlar \" Ith the pubhc. Gildmg is no longer favored. "How many carnages WIll yOU want with which to haul the grief," is the way the undertakers put it m Deadwood Shales & Blumberg, of Boston, manufacture one plttern of hbrary table in rosewood which sells readIly for $200. John Widdicomb, Robert W. Merrill and Jay D Utley, rep-resented the furniture manufacturers of Grand Rapids at the fu-neral of the late President Garfield at Cleveland. A chair in the stock exchange in New York is worth $30,- Ii 000, but a man will swear just as hard when some fool fnend has placed a pm m It for him to sIt on as if the chair dIdn't cost a cent. N ow that Grand Rapids has secured the leading position 111 the manufacture of chamber furniture she is aIming to secure the same prommence m the production of fancy cabinet work. -Boston Cabinet Maker. J. W. Smith, manager of C. R. Mabley's extensive furniture store in Detroit, was in Grand Rapids on September '1. He has taken possession of a handsome and commodious building, erected by Mr. Mabley during the past summer and filled it with a choice stock of goods. Petlttons have been CIrculated among business men for sIg-natures obJecttng to the passage of the Lowell bankruptcy bill, pendmg action in congres~. The petitioners represent that the Lowell bIll IS drawn to unduly favor bankrupts and that its en-actment would dlscrimmate agamst credItors more than the law that was repealed by congress three years ago . C. A. Hanscom, the popular representative of Sammet & Son, of Boston, arnved in Grand RapIds early in September qt11te dispirited. Some thief had stolen his overcoat and a re- Vised copy of the new te"tament, while travelmg. He said he cal ed nothing for the overcoat but the loss of the testament gneved him greatly. \Vhile the manufacturers of furniture a" a class are pubhc spirited and generous there are exceptIOns to the rule. A case In pomt IS that of a manufacturer of Spnngfield, Mass., who c1o~ecl hIS factory to penUlt hiS workmen to attend services m commemoratIOn of the death of PreSIdent Garfield. When the payroll wa, made out the men were docked for the time lost The new "paper "courgmg the employer receIved roused his ire and he declares he WIll dIscharge the man who mformed the newspar.ers of his action If he can find him. T - - ----- -----. 8 WEEKLY ARTISAN ~, ••• ---- •••• - •••••• --- ••• ---- - ••• a __ a •• • • ~ MODERN The SCHRAM SECTIONAL BOOKCASES Acknowledgedby buyers who saw the April display to have no rivals or competitors. The reason? Beautiful, artistic designs and styles. The Schram system of construction provides for the Automatic locking of cases horizontally and interlocking of the entire combination by a simpledevice, thereby practically making a solid case filling a decided need. Our new device in equali-zers makes it possible to construct a door that will absolutely prevent binding and giving not only an absolute dust protector, but also a positive air cushion, which makes the Schram practi-cally air tight. Our Colonial Style has absolute perfection of detail, high grade finish and artistic beauty and workmanship. In Polished Golden Quartered White Oak and a Polished Genuine Mahogany---thelatter with paneled ends. Catalogues to Dealers upon request. Colonial Style, Combination No. lOCo Schram Bros.~ 421 Armour St •• Chicago ............. - • •• •• __ a • - - - •• _ •• __ . • ~ ~ ~ Florentine Furniture. In the year 476 A D., when the m1ght and splendor of 1111- perial Rome went down in 1rreparable rUlll beneath the fierce on-slaught of the barbarous Gauls, Roman decoratlVe art, as ~u'ch, began to lose itself in the new architectural and ornamental work of her semi-civilized conquerors, who endeavored to contmue the highly ornate and of tImes vulgar art of the fallen race Dunng this age, however, Christianity was leavening the entIre mass of Roman society and ornamental art, coming under the benign in-fluence of the new religion, found its highest expression and noblest development along ecclesiastical hnes The style thus developed prevailed over western Europe from the years 700 to 1100 and was known as Romanesque, a name which 1t did not receive until the early part of the nineteenth century. As the full-blown flower is the natural outgrowth of the bud, even so was Gothic art the spontaneous fruitage of the Roman-esque. Although widely different in architectural and decorative results, the intensely religious sentiment of the age dominated each. In Gothic the pointed arch, the trefoil, the quarterfod and other symbolical forms were continually made use of-the trefOlI being a beautiful expression of the faith of the Christian in the Trinity while the quarterfoil was typical of the four evangehsts. These, and many other symbolical forms, the increasingly elab-orate ritual of the church called into use. Gothic art dates from the year 1100 to the middle of the fifteenth century, about which time the minds of thoughtful men were agitated by the momen-tous que'stions which a century later rent the Latin church asunder One of the results of the Reformation was that Gothic art lost its hold upon the affections of the people of Europe and, in its place, there arose and flourished that great historic style, the Renai§sance, or revival, as it may be literally interpreted; known in England as the English Renaissance, or Elizabethan; in Ger-many as the German Renaissance, etc. Each nation developed the revived art in its own way and along such lines as the gen-ius and incl111ation of the arttsts and decorators of the various COllntne~ chose to follow. The period dunng Wh1Ch the Renaissance dom111ated the architectural and dec0rattve arts cont111ued from the years 1400 to 1650, and the movement was marked by a general advance 111the educatIOnal and artl~tlc Ideals of all classes and l11cluded w1th1111tS scope hterature, sCIence and everythmg affect1l1g the life and thought of awakened Europe W1th thIS hlstoncal background 111m111d, the reader w111 understand why the Re-naissance produced such varied results among d1fferent races. In Italy, alone, the terms Florentine, Venetian, Roman and M1- lanese RenaIssance represent four phases of the great art re-v1val. To F1lhppi Brunellecch1, a nattve of Florence, who was born in 1377 and d1ed 1111466 and who was a deep student of the classic art of Rome and Greece, 1Sattnbuted the mtroduction of the Florentine style. Today the spirit of novelty for the sake of novelty is abroad in the land and we have grown reqtive under the continued use and oftentimes slavish copying of the~e old-time sty le~, but that they are stdl lov("d and utih7ed, abundantly rlemonstrates the truth of the sa) mg, "A th111g of beauty i'i a JOy forever" and that the ma~ter mind i~ able to gather 111sp1ratlOn from the works of the past ---iEx New Factories. The Naperv1IIe (Ill ) Lounge company is to establish a new factory at Kankakee, Ill. J\Ic !\lester, Okla , is to have a new furniture factory employ-ing 400 men, unless the promoters fail to make good on their promises. C1tizens of D1xon, Ill, have taken $16,000 in the stock of tbe Roper Fttrmture company which is to establish a new factory in that town. ------~----------~-----------:-------, WEEKLY ARTISAN 9 RETAIL FURNITURE ADVERTISING Conducted by H. H. STALKER. Dealers Are Urged to Send in Samples of Their Advertisements and to Offer Any Suggestions and Helps Which They Believe Will Be of Benefit to Others. This Department Aims to Be of Practical Se~vice. Help Us to Make It So. Here 1S an llltroductlOn taken from the advertisement of Rhodes-Burford, that appeals to me wonderfully, and I beheve 1t interested a good many June bndes also: JUNE BRIDES We've a Message for You-It concerns the Furnishing of Your Home It's the first httle home }ou've furnished and 1t'S going to be a great pleasure. You've 1deas how you want 1t-and where best to carry out your house ideas 1Syour puzzllllg question, 1sn't 1t~ We've ~ Message for .Y..o.u-=It- Concerns the Furnishing of Your Home The questlOn needn't be puzzllllg---the carrYlllg out of your home 1deas needn't bother you a b1t---if you'll but come to the Rhodes-Burford store. We're here to carry out your home ideas---we're here to serve you well and faithfully---you can come here with absolute confidence in us---our goods and our pnces. That's the sort you've in mind, isn't it? And it will answer that puzzllllg question if you'll but let it. Are you going to do it? The strength of this opening hes in its freedom of expres- 'Sian and the fact that it talks about what is of interest to the buyer rather than the seller It offers pos1tive suggestions in a manner not in the least offensive. It is written in an easy get-dose- to style, yet far from the famihanty that would have killed 1t. It's the best kind of a lead into the items that follow. It will pay you to study this introductlOn-to eultivate it in so far as your personality w1ll permit. The ornamentation in this "ad" is also very good and strict-ly where it belongs. The bride and groom and bells are in harmony with the topic and lend an air to the "ad" that gives it color and strength. And right here I want to draw a compari-son. Some weeks ago I critiClsed rather severely an "ad" in which a floral design was used, and remarked that in my judg-ment it was clearly out of place. It was out of place because 1t wound m and out arvund articles of furniture making a fussy appearance where there should have been dean sharp lines. Now as a matter of fact, there is more ornamentation in this week's subject than m the other, but 1t is used more intelligently III my Judgment The main thing in newspaper "ads" is clean, sharp, bold display with good contrasts, and the man who dabbles 111 artistic trimmmgs must be an adept and thoroughly under-stand the limitations . I want you to also note tht center panel, advertising the Buck stove Now I thmk that's a pretty pat introduction "The New Home w1ll want the best of gas ranges. Then of course, THE ONE will be Buck's" It leaves no room for doubt and reads as if of course you agreed, .md before you know it you do. All the way through this "ad" ha', the right kind of idea; breezy and easy in style, yet not overstepping into a tone that would be hkely to repel. The left side of this "ad," advertising the sideboard is weak. It does not properly balance with the other. The sideboard cut should have been moved to the left an inch and a half, and the matter run along side. This would have left space for another item below and produced the proper balance, to say nothing of the opportunity for more sales I think the panel border of two point hght face rule a trifle weak. One or two point black face would have been better. The heading at the top is spread out too much, and the introduction crowded. The paragraph marks used are all right in a nice booklet, but are better left out in a newspaper "ad" The heading moved up, properly spaced, woulcl have left room for spacing the paragraphs in introduction and would have rounded out a fine ad. All in all this advertisement is a mighty good one Clip it out and paste it in your scrapbook How Does It Work? When a man or a company puts out a machine, or appa-ratus under a guarantee, he is usually anxious to know if it is standing up to the guarantee, and if not, why not. Some time ago the Grand Rapids Veneer Works installed their new process dry kiln in the piano works of the Williams Piano company of Ottawa, Ont, and des1ring to know how it is working, wrote to them and received a reply, under date of April 27, 1910, which will be found in their Grand Rapids V eneer Works "ad," in this issue of the Weekly Artisan. It's good reading, turn to it 10 WEEKLY ARTISAN ... .. .. .. ... .. . -" TAUBER I UPUOLSTERED FURNITURE PARLOR GOODS and ROCKERS Dealers who handle them recognize the TAUBER PRODUCTS as Leaders in Individuality, Quality and Price. July Exhibition at 1411 Michigan Ave. will show many new and varied patterns. The most extensive Tauber Display in its history. ..--- t II.. It .. MAURICE TAUBER & CO., Chicago, Ill. Factory and Office, 2313-23 19 Wilcox Avenue. . .. . .... .. Dealing With Damage Claimants. "I believe thoroughly 111the pnnciple of squanng th111gS," saId E. W Hawks of the Hawks FurmtUl e company, of Goshen, long ago dunng a talk on t'he business of manufac-tunng "Of course It IS the correct way to have thmgs nght 111the first place, but so long as there are human agencle~ employed in the manufacture of furnIture th,ere '" In be mIstakes and occasIOnally a bad pIece A whIle ago we cleaned up a lot of odds and ends-not close outs by any manner of means, but just odds anj ends that had accumulated for a year or more The lot went to one of the good houses in ChIcago, and soon afterwards I was in the store. I caught, or was caught by the old time receiving clerk, who jumped on me at once. 'See here, Mr. Hawks,' he said, 'those goods are not right.' "I did not argue the questIOn wIth him at all, SImply asked him what the matter was He called my attentIOn to several lIttle things all due to the fact that the goods were odds and ends I asked him what he thought'" e ought to do,. calling his attention in the meantime to the fact of what the goods were. I jollIed him along and the thing wound up by his saying 'I'll fix 'em, Mr. Hawks.' I mIght have had a serious time of it, had I started in to tell him he dId not know what he was talking about I do believe that III the end. a manufacturer gains more by fixing up things that way than in standing out about them. Of course there are times when the manufacturer will be imposed upon but in the main the retailers are honest and want just what belongs to them and no more." It is a question of course how far a manufacturer should go in allowing the retailers to make claims for damaged goods, or perhaps allowing claims for goods would be better. The story has been told, III the Artisan before, of the news-paper man who was in the office of a promment furmture manufacturer once upon a time and heard him dictating a letter about a damaged plate III a dresser. There could be no different meaning from the letter than that the manufacturer thought the dealer was trying to do him for a new plate. Afterwards the writer in talking to another manufacturer in the same state found out beyond any question that that dealer had done him. A prominent manufacturer of hat racks tells a little story that illustrates the point. He had in hIS line a piece that the buyer for a certain large dealer in the southwest said he wanted for his own use. The piece was shown 111 gloss finish and the man wanted it in polish "Sure I WIll polish it for you," said the manufacturer; "and be glad to." The buyer placed an order for half a dozen of the same rack for stock and would you believe it he refused to take them be-cause they were not polished like the sample he got. He wouldn't eIther untIl the manufacturer made him a reduction sufficient to cover the polishing. Miss Mary Conrey of the D L. Conrey Furniture com-pany, of Shelbyville, who has a good deal of experience in the office end of a furmture factory, says that a good plan to folio'" III such cases as Mr. Hawks speaks about, is to have the customer wait if possible until the salesman who took the order gets around again and personally examines the damaged parts "We never hesitate a moment to allow a claim when the salesman recommends It," said Miss Conrey touchlllg the matter. "We find that the salesmen are anxious to do the square thlllg by us as well as by the customer. Of course, It is perplexlllg at tImes but on the whole I think it pays to conCIlIate the customer" As touching thIS same subject. the wnter not long ago sat III the front door of a salesroom for carnages, where not only a retaIl busllless is carried on but a mail order busllless as ,,,ell. He was waltmg for the advertIsmg men, when the propnetor and a gentleman appeared on the scene There wa~ a buggy out III front and walking up to it the head of the house said: "Those rubber tires are not right, but thev were guaranteecl by the maker for one year You have run those tIres more than a year and I can not get the manufac-turer to do one single thing. Whatever I do I will have to do on my own account Now what do you think I ought to do ?" The reply of the customer was unintelligible. Finally the manufacturer saId "Suppose we put on a complete set of tires and you stand half and we stand half." There evi-dently was a demur to that proposition and the manufacturer said' "Well. I wIll put on two tires and stand it all. Furthermore, the paint on that gear is not nght. If you will leave It here we WIll repalllt It. We want things right." .,.----------------_. -------- -------_._._._-., I Doetsch & Bauer Co. Telephone, Lmcoln 796 1534-1544 Greenwood Terrace CHICAGO Manufacturers of Parlor Furniture Frames TO Reach OUR FACTORY Take Clybourn Avenue car to Ashland Avenue and walk three blocks North to Greenwood Terrace, then turn East into Green-wood Terrace Or, ClybQurn Avenue car with transfer on South-port Avenue car, thence over Southport Avenue to Greenwood Terrace and walk West. h. ----------------- -- .- -.... WEEKLY ARTISAN 11 The L. Mac E. VARNISHES BLUE RIBBON R;ti~~·d~:tfP~Q~LI.SmNG VARNISH, QUAKER CITY COACtt~\t~~ttt:S:Hf--¢~n'-i·Efr\FLOWING VARNISH, • .011 ••• Ij"... (0'''. 'Ii .. ,., ••••••• WHITE MAPLE RUBBING and POLISHING VARNISHES; WHITE MAPLE GLOSS VARNISHES-WHITE REED FLOWING VARNISHES, FLAT ALL VARNISH and ALL DULL FINISH-JAPANS, Etc. DIPPING VARNISHES / NOTE ....O...ur many years of practical experience with the Furniture, Piano and kindred lines of manufacture enable us to know Just the kInd and quality of varnishes demanded. Also the fact that our strong corps of salesmen have an already established trade with this class of customers through viSiting them with fillers and stains, makes It possible for us to sell varnishes Without additional ex-pense to us, which advantage we are disposed to give to our customers in quality. Send us a Trial Order. THE LAWRENCE-McFADDEN COMPANY Philadelphia ....T..he customer would not do thiS EVidently the painting was ~ll right for him. ~ As they walked away, a salesman of the company said, ~"The old man ought not to have done that That fellow was ~not entitled to any new tires He had worn them the life of the guarantee and should have been satisfied. The painting was not right. The superintendent of the plant then ap-peared on the scene and he said both were right and both were wrong. "In the first place," said he, "the tires are only guaranteed for one year but we buy and use tires that are guar-anteed for three years. Of course they cost more but they woul<il have been more profitable in the end Later on the advertising man having arrived, we were talking when m came the manufacturer with some mail. In one hand was a piece of wJhiffletree tied up in paper "This man says this tree is no good," said the man to the ad-man "If you find it is no good send him another one," was the reply That impressed the writer at least as an evidence of that firm wanting to do the square thing by its customers, applying the golden rule as it were The whole thing is a two-sided matter and should be looked at from the angle, both of the manufacturer and the dealer as well Cleveland Firm DisSiOlved. The firm of Koch & Henke, whose store bUlldlllg was destroyed by fire some time ago. has been dissolved through the purchase, by Mr. Henke, of the Koch interests. It is said that Mr Henke plans to rebuild the store and hopes to have it ready for occupancy by the first of October. George ZWick is to be Mr Henke's buyer, and he will un-doubtedly Visit the Grand Rapids market this season, selecting stock for the new store. It is also reported that Mr. Koch and his sons wIll open a new store at East 105th street and EuclId avenue. The names under which the two stores will be conducted have not as yet been decided on It is said that George Koch, Jr , will do the buying for the new Koch store. Inviting Competition. There are merchants who actually invite competition in their town, or City localIty, by their easy-gomg, unenterpris-ing metJhods The demands of their trade are met somehow, but seldom anticipated and never stimulated, and the day comes when some restless, ambitious fellow sees his chance to at least "split up" the trade and maybe ends by taking the lion's share. There is such a thing as being your own com-petitor in such a way as to make the entrance of another com-petitor too risky a thmg to be attempted. •• a ••••• _., i We are Special Tool Manufacturers for the Wood Working Trade. Our SOLID STEEL MOULDING CUTTERS are the Best in the World. SPECIAL ORDERS SOLICITED AND GUARANTEED SATISFACTORY WOOD WORKERS TOOL COMPANY, 542 Jackson Blvd., CHICAGO. '"-. "------SA-W,-K-NIF_E A.ND_TO-OL-M-AN-UF-AC-TU-RE_RS..- .. - .." l 12 WEEKLY ARTISAN .. I 1 Pitcairn Varnish Company I Our Motto: "NOT HOW CHEAP-BUT HOW GOOD" C. B. Quigley, Manager Manufacturing Trades Dep't. ..... BELIEVES IN TAKING CHANCES. Mr. Harris Talks on Figuring Cost and Methods of Management. "It's rather a dlf'ficult matter figurIng (O-,t du\\ n to d sCIentific basIs," salel L D Halll~ of the :\Iiller-Harn.., Furniture company, a fe\\ day" ago 'That b, It h rather difficult to lay down any hard and ±a..,t rule.., for the tIdde at large to follow \Vhat may be true at a certa1l1 lme or a cel tam dealer, Will not apply to some othel man 111 the tmde \bout the on 1) aCCl~rate method I could discover for myself wa" 111 111\ entof) 1I1g, and at least, so far, It has worked to my "dtlsfactlOn The method you allude to, of chargmg up a certam percentage agalI'st every piece of goods as It comes mto the house, we have fol-lowed, and It IS our basIc profit A man can mventory him-self rich, If the patrons of his store Will stand for this first charge m addition to the regulatIOn busmess profit margills With myself I charge up five per cent and as I ha\ e always succeeded III turnmg ovel my goods tWice a year here IS a 10 per cent marg111 of profit on the year's busilless "We conduct four stores-this, our latest. m Grand Rap- Ids, one 111Hast111gs, another 111 Gleenville and another III Beldmg This, our first year III Grand Rapids, has turnecl out very well, despite some weather conditIOns which have given a sort of III ancl out busilless to clealers In all hnes It IS our general aim to turn over our goods three times a year. but we have not ql11te elone this III at least three of our stores Manufacturers of Factories: Milwaukee, Wis.j Newark, N. J. • __ ea •• _ .... --4 although coming close to It The manager of one of our stores will absolutely refuse to permit us to put more than a certam amount of goods mto hiS stock at anyone time It may sound rather queer, that your manager will refuse to let you, the hou",e, cia as you please with your own business. Stlll It Isn't so strange after all, when you come to examine into It Thl" man IS held responsible for the results he achleve~ 111 the house 0\ er which he has control, and It is no more than falf that \\ e should permit him to determme just what and how much goods he shall have at anyone time, so long a" he is secunng the returns. This man turns over his stock four tunes a year and has done It With regularity for a number of }ears. "On my part I believe in taking at least conservative chances and If the busmess looks good and is coming right, 111 crowdmg my opportunitles This may, of course. be over-done but. that IS what I have seen fit to term taking conser- \ atIve chances That, again is an instance where you can-not lay down any hard and fast rules for the trade in general. There IS a general lme of busilless conduct to follow and after this each indiVidual man and inStitution must conduct itself as best suits its own chentele and its own locality and class of trade "Our other stores draw largely upon the farming popu-lation, \\ hlch surrounds the towns, and they show the effect~ of local conditions In Greenville the ten-cent potato prices which the growers have been getting, have given a black eye to retail trade in many lines, and especially of furniture, which can be placed in the luxury class We have had fair busi-ness there of course. for one, two or even more successive .COLUMBIA FAULTLESS BEDDING SAMPLES SHOWN AT THE BIC BUILDINC, 1319 MICHIGAN AVENUE, 8TH FLOOR, CHICACO. MANUFACTURERS' BUILDING, CARE ORINOCO FURNITURE CO., CRAND RAPIDS, MICH • Columbia Feather Company ZOLA C. GREEN, President CHICAGO WEEKLY ARTISAN years of low priced potatoes, would not affect the general re-suIt "Without Belding and Hastings stores, the farmers about the towns have been dOing well, with money in the bank and more coming, consequently they are in the mood and have the ablhty to buy In many respects we are better off in those center'i, than are many larger dealers In the big cIties, for. if there l'i anyone class of men who have had uninterrupted prospenty wlth111 the last few years, It is the farmers In the town" proper, which, as you know, are indlntnal centers, thel e ha'i been much vigor in the dally hfe, and the returns of the year and for the last season, are about all we could reason-ably a"k. "If, as some say, the automobile craze ha'i hit the furni-ture business a blow in many of the Cities, It certainly cannot Made by Mechanics Furniture Co , Rockford, Ill. affect the dealer in the small town, nor the dealer in the town which is the center of the farming population Many farm-ers are driving automobiles and more are getting the inclin-ation, but you can depend upon it when the farmer does drive an automobile, he owns it without any sort of strings attached, such as, mortgages upon his house, his farm or hiS household goods. He moreover has money in the bank, for he isn't buying automobiles when some more necessary article has to be sacrificed to gratify this whim "Taken all together I can say in all sincerity the last year and the last season has been good with all of our houses and I look for good business in the fall. I do not believe the dealer should do any plung111g but he should have sufficient confidence in his people and his community to lay in a stock of goods which will attract and with which he can supply the FOR DETROIT EXCLUSIVELY "Wanted Agency for Furniture to sell to Dealers." DETROIT MANUFACTURERS' AGENCY, 36 East LarDed Street, Detroit, Mich. 13 BUlIt with double arbors. sliding table and equipped complete with taper pin guages carefully graduated. This machine represents the height in saw bench con-struction. It is designed and built to reduce the cost of sawing stock. Write 08 for de8criptive information. CRESCENT MACHINE WORKS 1-- OF GRAND• R•APIDS, MICH. .... ."a wants of hiS customers It IS a bad thlllg to be caught with a big stock in bad times, but the times are far from being bad and It certainly would be the height of foolishness to enter upon a fall and holiday period with a scant array of goods." "The Breath of June." "As delicate as the breath of June" IS an expression which a salesman for The T. B. Laycock Mrl11ufactunng Co, of In-dianapolis, apphed the other day to the hand-painted decora-tions on one of the company's newest steel beds. The decora-tion to which he referred was a hand-painted Wild rose on one of the new sheet steel filling beds which have attracted so much attention. The hand-painted decoration idea, mtroduced by the Lay-cock company a short time ago, has caught on in such a big way that the Laycock company is shOWing a number of new beds of this type for the new season J. F Lindley, Jr., gener-al sales manager for the company, regards them as Just about the most 'ialable line of goods ever manufactured by hiS com-pany. The hand-pamted decoratiom mclude the wild rose men-tioned, violets, daiSies, Amencan beauty roses, crimson ram-blers, lilacs and "black-eyed Susans." The Laycock company Will not show at the exhibitions this season, the lme bemg shown only at the large sample room which the company mamtam'i at its factory at Indianapoli'i. The peacemaker IS applauded by everybody except the fellow who is getting the best of the fight. If you are gomg to pm your faith to a woman, use a diamond pin. -------- 14 WEEKLY ARTISAN TRUCK TALKS Might not convince you without evidence. But compare a wagon to our truck, note the similarity of construction fea-tures- No box bearings; nothing to easily break or get ou t of order; extra large center wheels, revolving on taper turned axles; wide treads; special first-class cast-ings. Grand Rapids Trucks are first, last and all the time the safest in construction, and positively the best. No. 15 Catalog Shows Them. How to Increase the Volume of Business Without Increasing Expenses. Grand Rapids Hand 618 North Front St. Screw Co., Grand Rapids, M.ich. MR. WEGNER'S SUGGESTIONS. "If you're lookmg for any neY'. 1Jeas from me th1S sea-son you have come to the wrong shop," said D M \Vegner of Wegner Brothers Mr \Vegner usually has some good suggestIOns to offer the boys as food for reflectIOn and more or less d1scussIOn, but whether it was the heat or the many bUo,mess detaIls he had to look after there certamly 'v\as apparent a pauc1ty of anythmg hke a brand ne'v\ idea to offer upon the altar of symposmm Still as usual, Mr \Vegner was w11lmg to help the cause all he could and half whimsically and half in earnest he said as a finahty, "Here's somethmg we can take up vv h1ch w111 make us all put on our thinking caps How can we get more bUS1- ness without disproportionately mcreasmg our e:Apenseo,? To get It down to ordmary language how can we mcrease the volume of our trade wIthout mcreasmg our expenses? "It's a problem which has bothered practically every deal-er in practically every line who has been engaged m busmess over any fair perIod of time "There is always a certain hne of fixed expense 0\ er VI' hlch you must not go and below which you cannot possIbly fall You have got to have just so much help, regardless of the business returns, be they fair or foul. Your advertising, rentClJls, and other items of regulation charges WIll run about the same, be the patronage little or big, paying 01 not Now these expenses are all well enough, and no one thinks at all of them when trade is brisk, but when the lean days come and those same expenses keep up wIth the net profits falhng to somewhere close to nil, it sets one to thinking. Then comes the time when 'v\lth the same fixed charges and an unusually profitClJble period dawns, you see the possibility of a business mcrease. You want that business, but you can't take on mo:-e room for the temporary trade and you cannot take on more good help for a temporary period of labor, unless you pay the extra cost which always must accrue to suitable ac-commodations and the right sort of help which you are using but for a period These opportunities come to us all and we all \\ ant to take advantage of them and yet not as an ex-pense which business caution must necessarily declare to be prohIbitive "Our trade this spring has been good, for all the weather has been of the sort which made it rather spotted On the We are now puttIng out the best Caster Cups WIth cork bases ever offeree to the trade These are timshed In Golden Oak and WhIte Maple In a lIght timsh These goods are admIrable for polIshed lIoors and furn-iture rests. Theywill not sweat or mar. PRICES-Size 2);( Inches .... $4 00 per hundred Size 2~ Inches . 5.00 per hundred ....7'ry a Sampl~ Order FOB Grand Raptd6 • • WEEKLY ARTISAN 15 .,.....---.-......-.-.-.---------------_._--_.-- ----- _._._---_._----_.---~--------------- Lentz Big Six No. 694, 48 in. top. No. 687, 60 in. top. Others 54 in. top. II IIIIIi• 8 Foot Duostyles ANY FINISH CHICAGO DELIVERIES Lentz Table Co. NASHVILLE, MICHIGAftv whole, though, we shall come out ahead on the season at large During the recent cold spell the regulation class of goods moved just as readIly as they did at the heIght of the season while recently, since the adyent of midsummer heat, we have been getting rid of a lot of summer furniture and what might be termed, for want of a better name, resort goods One thing I notice o'f late, you have to let the customers have practically their own way about goods. Formerly we all used to have conspicuously placed signs saying: "No goods ex-changed "That 'ilgn simply had to come down. If we want business we have to exchange goods, although I must con- ......... II .- .- - - ., THE FORD & JOHNSON CO. CHICAGO This is one of our popular Hotel chairs. Our chairs are found in all the leading Hotels in the country. The line includes a very complete assort-ment of chairs, rock-ers and settees of all grades; Dining Room furniture, Reed and Rat tan furniture, Special Order furni-ture, etc. A complete line of lam. plel are dllplayed in TLe Ford 8 JoLnlon Bnildinll, 1413.37 Wah.. L Ave., ill-c: Iudlnll a Ipeclal dllplay of Hotel Furniture. All furntture dealers are cordially invited to visit our building. a._ .- -~I ••••• we _ ••• _. __ ~_~ .. --- ... --- ... -_ ... . ..- . fess it is largely with much unwIllingness. For instance, a person will come in and get a gasoline range. Then a few weeks later they wIll move where gas is supplied and they want to exch~nge that range for a gas range. Say no? Not at all They'd leave the old thing anyway; wouldn't pay us and take their trade elsewhere Some time later perhaps they'll move to where there IS no gas and then they'll want to exchange that gas range for a coal range. Of course we have to get a margin for wear and tear in this exchange business, but as we are not in the second hand business you can see what a nice lot of refurbishing and good salesmanship is necessary to again sell these slightly worn goods. It's a gay life as things are moving now. "No, it isn't a matter of competition or of going out with a dragnet for trade. It's simply a change in the attitude of the ultimate consumer. Either he has a brand new idea or some-body has been educating him wrongly for us tradesmen. In any event we have to give that customer practically his own way if we want to keep trade in the family and peace in our minds. "I belIeve the high living cost, without a commensurate 1l1crease in the pay of the worker, has affected general trade to some extent, and I also believe the automobile business has not cut into furlllture lines to the extent which many assume. As I sqid, our trade in the spring has been good; it is good now, and I am lookmg forward to a satisfactory fall." Out of Business. Among the exhibitors in the Grand Rapids market in 1895, were the Decatur 'Furniture company, Richard H. Kraal & Co.. the Valley City Rattan company, Aertz, Meyers & Co, the New England Furniture company, Wait & Barnes, Wlddicomb Mantel company, Fort Wayne Furniture com-pany, Grand RapIds Mattress company, Kent Furniture com-pany, Frank Ritter, Skinner & Steenman, 1. H. Dewey, Con-nersville Cabinet company, Converse Manufacturing company, Ionia FurnIture company, Beckler & Miller, Gunn Folding Bed company, Munk & Roberts, Grand Rapids Standard Bed company. ]. E and A Hoing, and the Cleveland Couch com-pany. None of the above companies, firms, or individuals. are now engaged in the furniture business. The heavy rainfalls r~ported from Texas assure heavy crops of corn and cotton and an era of prosperity in that state. 16 T WEEKLY ARTISAN ~U.LI.HJ:D .VERT SATURDAY .Y THE MICHIGAN ARTISAN COMPANY .U.SC"'~T'ON .' •• 0 ~E" YEA" ANYWHE"E IN THE UNITEDSTATES OTHE" COUNT",ES .2 00 ~E" YEA". SINGLE CO~IE. SCENTS. PU.LICATION O'-'-'CE. 101-112 NO"TH DIVISION ST. G"AND RA~ID5. MICH, A. S. WHITE, MANAGING EDITO" Entered as lecond elalS matter, July 5, 1909, at the post office at Grand RapIds, MIchigan under the act of March 3 1879 CHICAGO REPRESENTATIVEE LEVY During his stay in Europe, Mr. Brockway noticed a re-vival in the demand for furniture of the Empire period The style originated with the Greeks, but the cabinetmakers em-ployed by the first Napoleon, added a fev, ornaments, tVpl-fying the purposes and power of the "man from Elba" and called it Empire Why the GermaU3, who despised Napole.Jn. should regard with favor, the furniture designed to perpetuate his name, outside of the Rhenish provinces, is beyond expla-nation, and yet Mr Brockway learned that the style IS sell-ing ~ell in Berhn, as well as in other CIties of the cont111ent The Empire has never been highly regarded bv the people of the United States Its sale has been moderate The em blems of royalty, command neither respect nor admIratIOn The French eagles and the wreaths of the conqueror do not stir the emotions of the people in this favored land The Greek basis of the Empire style is admIrable, but the orna-mentation satisfies but few Would it not be legitImate for the manufacturers of the United States. in the manufacture of Empire stuff, to substitute for the N apoleol11c trappings forms of ornamentatIOn that would reflect our ciVIlization and our history? The materials for such substitution are at hand Who will be the first to u"e the same' It would be advisable also to change the name The Union IS first and foremost in the mind of every citIzen of the Ul11ted States \iV ould not the name "Union style" satIsfy? A friend of the late D W Kendall suggests that a collec-tion of his designs in furl11ture be made and deposIted in some art museUm for the purpose of perpetuating his name and fame. Mr. Kendall was an originator and his work was as distinctive in the designing of furniture as was that of Chippendale or Adam or Sheraton or of any of the famous artists in mechanics of France or Italy Especially in the desigl11ng of chairs was his originality mamfested Thous-ands of his sketches and details have been burned. but there remain many photographs of his pIeces that mIght be med for the purpose stated A collection of manufactured pieces of his design would prove of great value to the public If the "iame were contributed to a museum "W here it might be in-spected at any time Of special value would be an exhIbit of the many fancy finishes he compounded and taught work-men to apply Who will lead in carrying out the suggestion of the dead man's friend? In discussing trade conditIOn<; D M Wegner, of \Yegner Brothers, housefurnlshers of Grand Rapids, observed that a dealer mU"it allow customers to have then own way about g00d<; "Ko good"i e"Xchanged" "ilgns had to come down The dealer who lefu"ies to exchange goods doe"i not-remain long- 111the furmture bus111es'i The retaIler is entItled to a reasonable charge fOl the wear and tear 111volved 111the ex-change of goods A nice lot of refurbl"h111g and good sales-manshIp b necessary to resell shghtly worn stock Probably It ha <;not occu! red to \[1 \\1 egner and other dealer" that the manufacturers ale "iubJect to the same annoyance and expen"e he complams of Clalm"i for deductIOns on account of damages gooJ"i returned for tnvJal rea"ion", or no reason" at all, caUse the manufacturer"i to repeat the Iemark of retaller \iV egner. "It's a gay hfe as th111gs are moving now" Though few furmture dealers, in MIchIgan at least, ha' e used Jewelry assortment or plano prize schemes, all WIll be 111terested 111 the trouble that has come upon the so-called "10" a Idea 111 ad, ertI S111g," as described 111this number of the \\ eekly Artisan :\I[r Ma111 may have worked the "Iowa Idea" legltlluately and 111good faith, but many of hIS IlTIltators ha, e used It qUIte dIfferently-to dlspo<;e of worthless or bog-u, Jewelry, etc and 111 most 111stances the merchant who "Ign" a "contract' regrets his action when he receIves the "good<; . The actI0\1 of the Iowa bankers should, and un-rloubtedl} ,,111, dl<;courage the "Iowa Idea" J P Morgan & Co, have been 100k111g111tothe mail order bus111ess and the condItIOn IS so satIsfactory that George \V. Per-kins. Morgan'.; man of all trades, Will formulate a plan for con-solJdat111g the bIg" estern firms WIth a capital stock of $300,000,- 000 If there IS an} th111g 111the world worth hav111g, J\Iorgan WIll not m erlook It The bIographers <;tate Demo"thene'i' father had a cutler'" e<;tabll<;hment and chaIr factory 380 B C, which was qUIte an ancient ,,;ood-,;vork111g instItutIOn and an instance that goes to show greatness is generally an offspring of industry. Keep on fnendly terms with your store nelghbor'i Take tIme to VISIt around among them a httle It w111 pay you 111 more ,\ ays than one Moving Into New Quarters. The Amencan Wood \V orking company, whose factory has been located at 159 North Jefferson street, Chicago, for many} ea rs, are removing to a new factory at Wabansla ave-nue and Forty-third court They will occupy two adjoining bUlld1l1gs at that location, one of which is 40 x 65 feet, one story and the other 52 x 75 feet, two stories. This space they are fitting up with much new mach1l1ery and facilities for producing theIr 11l1e of pedestals, to meet the growing de-mand for their good"i, which their space did not warrant their increasing They WIll now he ahle to take care of all orders promptly, both in their \\ ood turnIng and pedestal departments, and are addIng many nel". pattern" for the fall trade Clemem Elmhorn, vvho was one of the organizers of the com pan} 1<;aga1l1 \\ Ith the house and has charge of the office and selhng end of the business After a woman passes 35 she no longer observes her birthdays. but her fnends do When a man i;; wlll1l1g to admit that he is a crank, the chances a.re he isn't I~ WEEKLY ARTISAN Factory Equipments. In planning new equIpment for the furnIture factory, the benche" wIth cabinets shown In the Grand RapIds Hand Screw company catalog, are meeting Vllth conSIderable favor The bench proper IS the same a, they hay e been buJ1d-mg for twenty odd year". relIable In every way, of selected stock and bUIlt carefully The new Idea contained In the fact that a cabinet whIch fitted between the legs of the bench, and ,,,,hlch I" not an ex-penSIve addItIOn, which aIIoY'." the cabinet-maker to keep hIS tools off the floor and al-lows cleaning under the bench and econo-my of room, not haVIng to have an} tool chests that must be gIven floor space In a crowded room, IS somethIng that should be very appealing The benches are bUIlt in the usual sizes of regular shop benches, 6~ feet and 7 feet long and can be fitted WIth ir.:Jn vIses for pattern working If deSIred. In addItion to the regular shop line the Grand RapIds Hand Screw company report the best truck bU"lness In the la'lt few months that they have ever expenenced ThIs IS perhaps occasIOned by their increased capacIty since the first of the year and even better delivery than has heretofore ever been the ca"e, the Ko 20 truck which is SUItable for general shop U"e be1l1g a particularly good seller The fact that the Grand RapIds truck has no box bearings, that the center wheels are larger in dIameter than the average truck offered, that the large wheel revolve on tapel turned axle" 111 the manner of an ordmary wagon, giVing a maximum amount of strength and use WIth the m1l11mUm amount of exertion to move the load Then too, the fact that the castmgs are all speC'ially deSIgned and heavy appeals to the manufacturer who wants a good truck. Several new styles are ;;hown In the prevaJ1lng Grand RapIds line especlaIly adapted for handling smaIl work, and aII manufacturers mterested in the foregomg mentioned "tyles or wood hand screws, Benedict qt11ck acting clamping machmes, etc , should avail themselves of an opportunIty to secure the new No 15 catalog from the Grand Rapid, Hand Screw company COMMISSION SLASHES WESTERN RATES. Several Important decisions by the Interstate Commerce commIssion were announced from Washington yesterday In the so-caIled Spokane rate case the commISSIOn deCIded that present freight rate" to that dIstrict are unreasonable and ex-cessIve Just and reasonable rates on both class and commodity freIght were establIshed for the future In a case Involving class freight rates from eastern terri-tory to Phoenix, Ariz , rates to be unjust and unreasonable and ordered reductions of approxImately 30 per cent 17 Oshawa, Ont., Apnl 27, 1910 Grand Rapids Veneer Works, Grand Rapids, Mich. Gentlemen :- On May 21, 1910, we changed our Dry Kilns from the Sturdevant System we were then using to the New Vapor Process of the Grand Rapids Veneer Works, and the results we have obtained from the use of these kilns are remarkable both as to the time of drYIng and the economIes realIzed. We dry four quarter Chestnut, Poplar, Birch, Elm and Maple easily in 90 hours; have dried 2 inch Elm and Spruce in 99 hours. 2 inch Maple in 140 hours, and all other woods in proportion of time; this being done with exhaust steam only. Since using your process we have not operated the kilns nights or Sundays, thereby making a large saving in fuel in running on exhaust only. The lumber comes from the kilns soft and straighter than when put in the kilns and there is absolutely no checking from drvinf(. We cannot recommend your kiln too hif(hly. Very truly yours. THE WILLIAMS PIANO CO., (Ltd.) Per Chas. F. Seruiss. On complamt of the railroad COmlTI1SSlOnof Nevada the commission today held that the class rates from eastern de fined territory to points In Nevada are unrea"onable and or-dered that rates materiaIly lower be put l~tO effect by the carriers. Lose Back-Haul Case, Too: By a deCISIOn of the commiSSIOn In what IS known as the Reno case, the class and commodIty rates from Sacramento CaI., by the Southern Pacific between Reno, N ev , and CecIl JunctIOn, Utah. are also declared excessn e Reasonable rates are pFescribed In what was known as the Portland Back-haul case, the commIssion deCIded today that the freIght rates from Seattle. Tacoma and Portland to pomts In V.r ashmgton, Ore. Idaho and Montana wel e unreasonable and a reduction of 20 per cent was proposed. Present class freight rates betVl een Utah common pomts and Missls"ippi and Missouri river transfer point'> are found by the commIssion to be excessive and they are ordered to be reduced about 18 per cent Such Foolish Questions. Mother-You were a long tIme In the conservatory WIth Mr "\Vil1Jng last night, my chJ1d \Vhat was gOing on? Daughter-DId you ever SIt m the conservatory WIth papa before you married him? Mother-I 'luppose I did Daughter-Well, mama, it's the "ame old worrd It is hard for a woman to gIve a man the last wod, even when he merely wishes to remark that he agrees with her. 18 WEEKLY ARTISAN '"---------------_._._----_. _._-_•._._.------------_.------_. WE MAKE REFRIGERATORS IN ALL SIZES AND STYLES Zinc Lined. Porcelain Lined. White Enamel Lined. Opal-Glass Lined. You can increase your Refrigerator Sales by putting m a line of the "Alaskas." Write for our handsome catalogue and price lists. THE ALASKA REFRIGERATOR COMPANY, EXCI:~·neu~~;~~M:~U:S~KoErGON, MICH· .I.. New York Ofhce, 369 Broadway, L E, Moon, Man-age-r ---------_._-------------_-01 ANOTHER EXPOSITION BUILDING. Leonard's Commerce Street Warehouse Ready to Occupy in December. Leonard Brothers, who Ovvn the large warehouse build-mg on Commerce street, now occupied by the :\Iacey com-pany, announce that the) v\ 111 lease the same for furmture exposition purposes The :\1acey Co wIll take posses-sion of a large warehouse now under constructIOn, early Il1 the fall, when the Leonard hUlldll1g ~ III be made ready for expoSItIOn purposes Very few changes w111 be necessary The structure IS seven stones high and contains about 7,000 square feet on each floor It IS centrally located and easy of access Selling Our Furniture. When he knocked at the door he didn't look hke a second-hand man at all. but rather hke a brand ne\\ man of prosper-ous design and courtly grace E\ erythlmg had been prepared for his excursion through our humble)' et magmficent abode The various fountall1s spurted perfumed water, butterfhes fluttered hIther and yon, the handsome pIpe organ m the alcove played a dreamy Mendelssohn gem and the hvened servants were on hand to attend to hIS every want from Turkish cigarette':> to French cognac \\J e \\ ere determllled to impress this gentleman wIth the value of our old furniture "That antIque chiffomer," we remarked carelessly, nod-ding toward a sohd ImitatIOn mahogany creatIOn \\ hlch stood in the corner of our boudOIr, "that chlffomer came over m the Mayflower" "Eighteen cents," he rephed promptly "It had a hllld leg off and the bottoms are all out of the drawers" It beats all how a second-hand man, even when he appears to be brand ne~, can see through things Neither the defectIve hmd leg or the broken bottoms of the drawers showed. We had attended to that before he arnved So we put it down at 18 cents "That \' enus," we said, {:alling hiS attentmn to the beautiful female on our mantel, "IS a valuable work of art." "Yenus IS shy one ear," said he with uncanny cunning. The place \\ here the shy ear should have been had been turned to\'. ard the wall and he sat Wlay across the room. "Ten cents," he contmued So we put Venus in at ten cents "Then there is our chief treasure, that cheval glass." "ThIrty-five cents," he saId "That cheval glass has got a flaw m It you could throw a cat through" So it went at 35 cents An $85 hall rack ~ ent at $1 25 and a dandy Louis XVIII davenport \\ hlch had been the pnde and JOY of nine gen~r-atlOns of ancestors brought 65 cents The carefully concealed ailments of e\ ery article of furniture in our luxuriously ap-pOlllted apal tments were as an open book to thIS man. He could glance at a kItchen range much as a person would glance at a passmg street car and tell whether it was suffering from appendicitis, sCiatic rheumatism or prickly heat and he could gaze nght through at the top of an oak chest and tell \\hether It contained a UnIon smt or a red flannel chest pro-tector He could get a fortune on the stage with his wonderful gift of second sight and when hiS wagons drove away loaded to the gunwales with high art treasures, we fondled the $7 in real money that he haJ given us and felt amply repaid for his visit. One can't see a demonstration of the psychic pheno-mena every day hke that for nothing Roy K. Moulton . _1 r -- ....., "THE BEST IS THE CHEAPEST" ••• T •••••••• BARTON'S GARNET PAPER Sharp, Very Sharp, Sharper Than Any Other. SUPERIOR TO SAND PAPER. It costs more, BUT It Lasts Longer; Does Faster Work. Order a small lot; make tests; you will then know what you are getting. WE GUARANTEE SATISFACTION. Furniture and Chair Factories, Sash and Door Mills, Rauroad Companies, Car Builders and others wUl consult their own interests by using it. Also Barton's Emery Cloth, Emery Paper, and Flint Paper, fumished in roU. or reams. MANUFACTURED BY H. H. BARTON & SON CO., 109 South Third St., Phil.a_d.e_.lp..hi.a.., P..a.. ... .. WEEKLY ARTISAN r I II 19 Pittsburg Plate Glass COlIlpany L.ARGlE8T ,JOBBERS ANC MANUFACTUPlERS OF GLASS IN THE WORLD Mirrors, Bent Glass, leaded Art Glass, Ornamental Figured Glass, Polished and Rough Plate 6lass, Window Glass \NIRE GLASS Plate Glass for Shelves, Desks and Table Tops, Carrara Glass more beautiful than white marble, CENERAL DISTRIBUTORS OF PATTON'S SUN PROOF PAINTS AND OF PITCAIRN ACED VARNISHES. ~ For anything in Builders' Glass, or anything in Paints, Varnishes, Brushes or Pamters' Sundries, address any of our branch warehouses, a IIst of which is given below: HEW TOBE-Jludson and Vandam Sts. C:LEVE:LAJI'D-143G-1434 Wellt ThUd 810. BOST01ll'--41-49Sudbury St., 1-9 aowltez St. OKAJlA-llOl·1107 Jlowazd St. CJlICAG0--442·452 Wabash Ave. ST. PAl7:L--459-461Jackllon St. CI1II'Cl1II'1II'ATI-Bro&dwanayd Coun Stll. AT:LA1II"J:G'AA, .-30-32-M S. Pryor St. ST. :L017l8-Coz. Tenth and Spruce Sts. SAVA1II'l'l'AJGI,A.-74S-749 Wheaton St. IIIIl'l'l'l'BAPO:LI8-S00-S16S. Third St. XAl'l'SASOITY-:E'lfth and Wyandotte sts. DETBOIT-53-59 :Larned St., E. BIBIIIIl'l'GJlAK,.A:LA.-2nd Ave. and 29th st. GBAJI'DBAPlDS, JlIICH-39-41 X. Division St. B11I'1'.A:LOH,. T.-37a.74·76-78 Peal'1 St. PITTSB'UBGJI-l01-103 Wood St. BBOOX:LY1II'-'1'hirdAve. and Dean St. JlIIr.WAlJXEE, WlS.--492-494 Mazket st. PJUL.AJ)E:L1'JQ.A.-Pitca.irnBI4&'.,Azch and 11th Sts. BOCJlES'1'EB,l'l'.T.-WUderBldg., Main &0; Ezchan..e Stll. DAVEWPOBT--U0-418Scott st. BA:LTDIOBE--310-12-14W. ~tt St. OX:LAJIOMACITT, OX:LA.,210-212W. l'irst St. ~ ...- . ...... Experiences in Foreign Trade. "Export trade m furmture can be very largely built up," saId that wise young man who SItS m the office of the L W Ott Manufacturmg company of IndIanapolIs, Robert MIlton Irwin by name, who sells far more furniture than many of the travelers on the road, and at a minimum of expense com-pared to the average road man "In the first place a man should not try to sell goods abroad that he is going to keep on makmg, because one 1~ lJable to get duphcate orders on the same pIece for years." he contmueq' A case in point will Illustrate Some years ago having issued what was then a very nice catalogue, I sent two to a company in one of the Latm Amencan countries. just which one 1t 1Snot necessary to the argument to say. In the course of t1ffie we got an inquiry from aNew York exporting house, askmg us when we could send certain goods to a certain firm, the one to which I had sent the catalogues The cata-logue was keyed so that I knew absolutely the inquiry came from th e catalogues I had sent We replied and in time se-cured the order, and of course the cash upon delivery of the goods in N ew York The next year we got an order for a double quantity-all of the same goods, and the next year It was doubled again Fortunately for us the patterns were goods that we could eas1ly make up and each year since, we have been receiving orders and shIppmg goods to that company They are not all the same goods as went in the trial order but some of them are They are addmg new pieces each season until the busi-ness is considerable This trade can) be fostered if the manufacturers will take pains to make the goods the for-eigners want and do not be too hasty to make new patterns. "In another simIlar case the export agents wanted com-mIssions for finding the customer, but we laughed at them. Havmg a catalogue that IS keyed we know just where the order originates. We actually do not have any such num-bers as are shown in some of our catalogues In this way, while we can not tell all the goods we sell from catalogues, we can come mighty close to it." It is probably true that if more attention were paid to the catalogue end of the average furniture manufacturing business, it could be very materially increasd Too many manufacturers are satisfied to send the catalogues out and let the matter drop In this way they probably get a quarter to a third of the real value of the catalogue Catalogues need just as thorough a following up system as does the average mail order house. How many goods would the average mail order house get if they simply sent out their catalogue, or advertised in one issue of some paper and let the matter drop? They do not do business that way They keep everlastingly at It Mr. Irwin is a man who follows up his catalogues, and 1£ a single catalogue does not sell goods. he finds out why. He also knows how to make a catalogue. Instead of sendmg any old kind of a photograph to the engraver for printing plates, he goes to the gallery with the pleces, sees that they are in the proper position to be shown to the best advan-tage, fixes up the end wood so that it shows the same color as the other wood, has the photographer make the proper print, and then it is up to the engraver to give him good plates, or he has to know the reason why We have all heard of manufacturers having a piece of fmniture that would not sell from photographs, having the piece re-photographed and then having it sell Mr. Irwin avoids this by having it photographed right in the first place Then as stated, when his catalogue is out he does not sit idly down and wait for it to bring orders He goes after the man who got the catalogue and, as stated, he wants to know why The story has been told in the Artisan of the manufacturer who complained that his catalogue had not sold goods, when the inquIsItive catalogue printer found them safely stored in the company's fire proof fault, or at least most of them. Storekeeping Nowadays. Friend (notJcmg the confused heap of goods of every descriptwn scattered promIscuously around the store)-Hel- 10. what's happened? Been taking an inventory, had a fire, or arc you going to move out? Merchant-That shows how httle you know about store-keeping \lVe have merely been waiting on a lady who droppeJ in for a paper of pins C "V Morse's furniture, sold in New York, recently to satisfy in a mea'iure, the demands of credItors, dId not bring fancy pnces A Louis XVI bedroom suite. with twin bed-steads, in mahogany was sold for $950 A tall four post ma-hogany Venetian bedstead from Mrs. Morse's own bedroom brought $750 Mrs Morse said It had been carved especially upon her order, by Cazerrine, a Florentine, and had cost $3,000. 20 WEEKLY ARTISAN Minnesota Retail Dealers' Furniture Association OFFICERS-PreSIdent, J R Taylor, Lake Benton \1Inn VIce-PresIdent, D R Thompson Rockford, Mmn , Treasurer, B A Schoeneberger, Perham, MlOn Secretary, W L G-rapp, Janesville Mtnn EXECUTIVE COMMITTEE-ChaIrman Geo KleIn Mankato Mmn. 0 SImons, Glencoe, Mmn, W. L Harns, Mmneapolls, Mtnn I C Damelsonl Cannon Fa1Js BULLETIN No. 153. Fllithful Service and Co-operation. It wIll hard I} be neceS~dn fOl me to call the attentIOn at our members to the fact that our aSSocIatIOn I, gl\ mg \ aluable servIce The maJonty of our members are co-operatmg \\ Ith t1" m each step that we take, yet \\ e feel It IS the t1l11e\\ hen th111g, are runmng smoothly that \ve are apt to let up and not do those thmgs whIch we mIght do otherWIse \\ hIle \\ e are arrangmg our work so as to bnng the lal gest number of helps to our mem bers, we cannot help but realI7e how useless these helps are un-less they are nghtly used. I belIeve that we ha\ e ;,olved, v\thout a doubt. the maIl ordet problem, so that none of our members \\111 feel that ,art of CO"1 petitIOn any more vVe are now endeavonng to find a \\ a\ to solve the grocery and soap club evIl \\ e thmk \\ e have tOl1nrl a way to solve thIS eVIl, whIch leads u, to realIze the nece -It\ of a large and grow1I1g associatIOn The anI) means of brmg mg the gO'ipel of the assocIatIOn helps to the progre<;<;lve dealer, IS through the medIUm of thIS department Therefore It I' nece, sary for t1'i to support that whIch makec It pnsqble for u' t{) ma1l1ta1l1 thIS department to our greatest extent \nd at thiS tIme I wI<;h to call your attentIOn to the fact of \\ lIether vou ha\ I" sent 111 your sub,cnptlOn for the \;\reekl} '\rtI-an or not r kno\\ how easy It 1<;to neglect these small matter- but at the <;ame tIme these httle matters must have attentIOn \Ve all should reah7e by tlll". time that wltho'1t the W opel-atlOn of the trade paper". we could not do the \\ 01 k \\ e are do-ing, and J \\ant to charge you most emphatically that 1t IS ven essentIal that the subccriptlOn for each trade paper each member IS tak1l1g he sent 1I1 before Jul} 1st Do not forget that the sup-port whICh any enterpnse gets 1<;111 accordance \\ Ith the support It gIves to those who are help1l1g it I -want to urge that thl-part of our oblIgation be taken care of Trust111g that this appeal to vou WIll be tclken m the sPlflt It is gIven and that It WIll not have been m vam, I rema1l1. Yours truly. J. R. T \ YLOR. Pres A Practical Lesson in Advertising. \i\'e herewith gIVe vou two IllustratIOns, "1\" be1l1g an ad-vertisement cut out of the newspaper The cut for thIS "ad I-furl11shed free by the manufacturer and handed over to the dealer No\" let us analyze It a lIttle You WIll note that It takes up 60 1I1chE'S<;pace and of two columns width This would make 13 1I1ches space that the dealer would have to pay for 111any coun-try town The co<;t of an "ad" "auld be 10 cents an inch and f,ame would amount to $1 ')0 every time he used this cut If the dealer had taken one of our advertis1l1g cuts he \\ auld have saved hlm<;el£ Just $130 m the cost of space in advertIs111g the rocker. To Illustrate 111ad "B", he could have advertIsed four dIfferent Items in the same amount of space and for the same cost Just stop to th1llk what thIS means Do you not honest-ly believe that the ad "B" would br1l1g you greater returns than ad "A"? WhIle these units onginally co~t our members 40 cents a piece, yet note what they are saving by adopting this I1l11tS}stem And that IS not all T f Vall, one of our members, \\ anted to get an "ad" of this SIze, and would even use the sIze cut we have and If he attempted to wnte up a des':nptlOn as Illustrated 111 thIS "ad", he would find that bv the tIme he had laId this" i\ out and had \\ ntten up the (le-c~nptlOn and he had 1l1-tructed the pnnter what he wanted, that several hours have heen I1sed up By adopt1l1g thIS Ul11t system. a 1 "ad" hke thIS can be gotten up 111 two or three m111ute<;'tIme Then there IS no danger of the pnnter makmg any mlstake<; Vve are glV111g thIS 111u<;trdtlOnto }OU to <;ho\\ our advertIs111g helps ."";. \DVERTISING CO::\IMIT~-;m. Working in the Dark. E\ er} merchant knows that hIS busl11es<; cannot attal11 the fullest measure of success unles,", there IS the heartle5t co- ,peratlOn between himself and all those who work under hIS c1JrectJOn '\11 those '" ho are \\orkl11g must work together In perfect harmon}, or the progress made wIll not be as great as It might othen'lse be, says an exchange i\nd }'et man} merchants faIl to gIve theIr co-workers the consideratIon to whIch, as co-workers, they are entItled The' "Ithhold from them Important I11fOrmatlOn whIch IS nec-ceSsar} to theIr 1l1tellIgent mana~ement of the deparrtments entrusted to them; they expect them to work well in the dark ThIS IS suggested by the attItude of some store manager<; to\\ ard the buyers of the varioU5 departments In some -tares, "the management" and "the office" are hedged about \\ Ith secrecv. and any Important informatIon which ,the buy-ers should know i<; Jealou<;ly wllthheld from them The atti-tude assumed by "the management" IS one of superiority and the buyer is. given to understand that "the management" is 111 po;;sesslOn of much I11slde I11fOrmatlOn WhICh, of course, It would not do for hIm to kno\\ He IS supposed to achIeve results, but is without the pale where the Inside InformatIOn IS passed around This is all wrong There is none in a merchandlsl11g establIshment of more importance than the buyers. although of course, they should work under the direction of the man-ager But they are entitled to know the financial footing on \\ hlch their department stands, how much IS theIr allowance for conduct1l1g theIr busmess, how much they make or 10<;e each season, how theIr stocks come out after each I11ventot"'v. and many other matters whIch are frequently closely guard~d by "the office" as be1l1g Its own partICular secret In other way", consIderatIOn should be shown the buyers The\ are expected to prDduce results, and they 5hould be gn en the stuff, eqmpment and money with which to do It They should have a vOIce 111 the "election of their own as''lst-ants and should be alIov"Cd to feel that the}' have something to say about the management of theIr own departments. No man can do hIS best work in the dark or with tools selected for hIm by someone else The man who does his level best i3n't going down hill. - co... ::s ~ ---.-.=.. !D ~--.-. -_._--------------------~._--------------- co... ::s ~fI> <....--!D ~---------------1 ..-----------_._---_._-_._----_. --~----- UJ c+ o.., (l> I .J =>.-- c.c =>-- •>.- r - 22 WEEKLY ARTISAN No.9-Porch ChaIr No. lO-Porch Rocker No. ll-Porch Settee. Large size. Oak Seat. Green or MissIOn Finish. Large Size Oak Seat Green or 'I1lsslOn Finish Seat 40 Inches long 17% Inches deep Oak Seat Green or Weight, 20 pounds Weight 21)0 pounds M,ssIOn finIsh Weight, 32 pounds RICHMOND CHAIR COMPANY, RICHMOND, INDIANA ASSUMED SUPERIORITY IS DISGUSTING. Valuable Time Is Frequently Wasted in Talking to Incompe-tent Bu}ers. Haven't you often '" anted to go over the head of the buyer to the "boss" hImself"' Probably there is not a furl1l-ture salesman 111the market today, nor an) v"here el"e for that matter, '" ho has not felt at times that he \\ ould hke to do It Doubtless some have at times anJ ) et It IS dan,gerous bus111ess It IS not always possIble to kno\\ Just what relation the buyer holds to the head of the house, consequently It IS a dangerous th111g to do But Isn't it exasperat111g to be unable to get at the nght man when perhaps a good order would result? Conditions are constantlv changing, and th111gs are not hke they used to be It used to be that the head of the house, except111g in rare 111stances, did the buying himself He knew the manufacturers, many of whom were on the road themselves, and business was on a different basis from what it IS today. ~ow, 111many cases, the buyer is on a commission basis-that is, he IS given a salary and a certain share of the profits. Consequently It IS to hiS advantage to work hard, make as good showing as he can, buy, of course, as cheaply as possible and make the showing all it can possIbly be Under the new regime, be111g held responsible for his department, the buyer IS left \\ith more freedom than formerly The head of the house does not like to say to him "buy this or buy that" for in case It does not make good, the buyer can say "I told you so " It is exasperating to go in to see a man, know111g your game perfectly, and perhaps not get a good hearing at all Elbert Hubbard has recently described what IS meant 111 language that fits the case exactly He says. "You have all met the Superior Gazabe, the fellow with the idea-proof skull, the bookkeeper-type in the executive chair. He is so superior it knobs out all over him HIS dignity is awesome Father died and left him the bus111ess Unfortunately, father left him nothing else. So his black-board expression and his made-in-London manners must see him through He keeps you waiting twenty minutes, does the Superior Gazabe, as an impressive bluff Then he admits } au to the sanctified stIllness of hiS mahogany morgue. Here, \\ Ith the atmosphere suffused with nothing, you presume to scintIllate It is just hke talking into a well Everythl11g you say sounds hollow Your message, though reduced to the SImplest terms, fails to puncture his vacuum. "After hventy minutes of verbal rug-beating, you crush three limp Chglts and wander out wondering how Cockedoodle & Son can sun ive such an incompetent. But 'tis easily ex-plained Behind the mahogany throne some self-sacrificing n('\ er-to-be-named riismarck controls that government. He knows that J Ferdl11and is a son-of-his-father in only one way, but-he keeps mum. "And J Ferdinand, the prig, the prude, the parasite, wastes the time of busy men because of his presumed posi-tion, he is permitted to pooh-pooh ideas and 'N Go' schemes \\ l11ch same he never understands" You have all met the kind and been impelled to want to place a swift kick or two where they would do the most good Perhaps it has not been papa's boy but papa's son-in-la\\, or somebody that has been placed because of influence Perhaps he is smart and up-to-date and all that, but has a grouch against your house, or against you personally, but whoever or whatever, you sometimes want to get at the head of the house. It is simply maddening to step into an office to see a manufacturer or a big retailer and have some school bay or school miss ask you your business. One hIgh class salesman simply asks the smart kid or kJddess if they think they can repeat word for word his mes-sage to the head of the house, if not they would better let him see him Not long ago D L Conrey told of an experience in an early day that illustrates the point He had been calling on a merchant in Syracuse for a good many years They were warm friends and visited one another in their homes. One day he met the merchant on the street 111 Syracuse and as it was about noon the man invited him home to d111ner. After dl11ner they went to the store and the merchant said: "I find that my bus111ess has grown to such an extent that I must have help So I have engaged a young man to come on and take the bUY111goff my shoulders. He IS here now and on trial I WIll take you 111and 111troduce you to him. He will WEEKLY ARTISAN want to give you a good order as I happen to know we are all out of your stuff." Mr. Conrey was taken in and introduced to the buyer, and the merchant left them together The young man said there was not a thing they wanted; they had a lot of stuff they wanted to move before they bought anyt.hlllg else, be-sides, it was almost time to go to the markets and he wanted to see what was shown before placmg any orders It was nO use Mr Conrey could not sell h1m a dollar Flllally he left and in gomg out he pa'3Sed the desk of his fnend, the mer-chant "\Nell," said the latter, "dId he gnTe you a mce order?" "N at a cent," replled Mr Conrey Then on the sohc1tatlOn of the merchant, he told hIm bnefly the com'ersation wIth the buyer "Come back in," saId the merchant They went back mto the buyer's office and the merchant asked him why he had not glVen Mr Conrey an order He told hIm "vVell, I want the goods," saId the merchant The buyer demurred and was finally told to go to the office, get his money, and get back to New York, where his services would be more highly appreciated He then gave Mr. Conrey an order for a car. That was in the long ago, in the days about the time of the beginning of the expositions and of buyers, for they started wbout the same time, and it is doubtful if a deal of that kind could be carried through now. Besides, a man of Mr Con-rey's age could do a thing like that while a young man could not. The Bright Side. There is many a rest in the road of life, If we only would stop to take it, And many a tone from the better land, If the querulous heart would wake it' To the sunny soul that is full of hope, And whose beautiful trust ne'er fa1leth, The grass 1Sgreen and the flowers are bright, Though the wintry StOlm prevaileth. Better to hope, though the clouds hang low, And to keep the eyes sbll hfted; For the sweet blue sky w111soon peep through. When the ominous clouds are rifted I There was never a night without a day, Or an evenl11g w1thout a morning, And the darkest hour, as the proverb goes, Is the hour before the dawning There IS ever a gem in the path of life, Which we pass in our idle pleasure, That is ncher, far than Jeweled crown, Or the m1ser's hoarded treasure I It may be the love of a httle child, Or a mother's prayers to heaven; Or only a beggar's thanks, For a cup of water given. Better to weave in the web of life A bright and golden fillmg, And to do God's will with a ready heart And hands that are swift and willing, Than to snap the dehcate, slender threads Of our curious hves asunder, And then blame heaven for the tangled ends, And sit, and grieve, and wonder In the state of New York auctlOneers are required to keep books and records for inspectIOn by the public authorities. The purpose of the act governlllg sales by auction is to prevent fraud. ... - ----- , The Eff and Eff Line II II,• I II II I II ,I ,I,I Buffet 871 THE LINE THAT EVERYBODY BUYS Seasonable Furniturefor the Dining Room. Music Room, Parlor, Boudoir, Dressing Room, Hall and Bath Room. Chma Closet 866. Full line shown in the FurnitureExhibition Building, Grand Rapids, also in Chicago and New York. Send for our New Catalogue No. 38. Rockford Frame and Fixture Co. Rockford Illinois ~--------------_._.-_._------_._-------' , 23 pany of Conrey, Waller & Deprez, for the amount. In a very short tIme the goods were all gone and paid for. Then Mr Conrey sent him about $300 worth, later got him to move mto a good locatIOn, went to a banker friend and laid the case of the young man before hIm, secured hIm a hne of credIt, adVIsed hun on occasion to plunge a little, one plunge being to buy "orne real estate on which now stands one of the best stores III all OhIO Much of his success he lays to the kmd helpfulness of Mr. Conrey. He might in tIme have reached hIS present place in the retal1 furniture business world, without Mr Conrey's aId and counsel, but you could not make him beheve it When financIal disaster overtook Mr. Conrey himself, through causes beyond his own control, he was helped to his feet by thIS very Item of personal or moral risk. He undertook at about 70 what many a man of twenty-five or thirty would have hesitated a long time before attacking, and yet he has made good, having bUllt up a comfortable fortune to bless his dechning years-but don't think he is through for he IS not. He says that too many men "retire" 24 WEEKLY ARTISAN THE MORAL HAZARD COUNTS. Responsibility Is Not Always Measured by a Man's Wealth. "vVhat does Dun or Brad"treet or Lyon m the Red Book say about you, and what IS your moral fIsk?" are some questions asked by the credIt man of every furlllture dealer and manufacturer as well. The reporb of the commerClal agencies are all well and good, we could not do busllles" safely WIthout them. but none of them can get nght down and get at the bottom of the case until the moral hazard is taken into conSIderatIOn. All dealers have moral hazard, so have the manufacturers Every fur111- ture manufacturer m the country has on hIS books some nsk that Dun or Bradstreet or the others \\ ould laugh at, and yet they are Just as good as gold for that partIculdr manu-facturer. Of course this personal hazard does not cut the figure It used to, but still it IS m eVIdence Cases could be multiplIed WIthout number, where merchants have been put Made by Modern Parlor Furniture Co., Chicago. Ill. on their feet by the help of manufacturers, V\ hen theIr finan-cial standing would be 1111m the agenCIes Recently the writer sat and hstened to that dean of the furniture manufacturing busllless m IndIana, D L Come) of the D. L Conrey FurnIture Manufactunng company. ot ShelbyVIlle. talk of hIS large and vaned expenence W Ith-out question, Mr. Conrey IS the oldest furlllture manufacturer 111 IndIana actively engaged m busmess He has passed hIS eightieth birthday, and IS dally found m hIS factory and office For over sixty years he has been manufacturmg furmture and for most of that tIme he has been m IndIana, a year or two havmg been spent m CincinnatL Among other thmg::, he got to talkmg of the hazard of business and the moral risk of customers He told of a young man who came over from the old country and located in an Ohio CIty, opening a shop for the repaIr of furnIture particularly upholstermg. Caught in a rain storm one day Mr Conrey hurned under a shed, to wait for the shower to pass Soon a man came to a door of the shop and invited him in. It was the upholsterer, and in the course of the conversatIOn the young fellow said to Mr. Conrey: "If I had a few bedroom SUItes I think I could sell them" Of course he had no money with which to buy any So Mr. Conrey sent hIm goods to the amount of about $150, becommg hImself responsible to his house, the old com-betOl e they ought to dnd mvanably they pay the penalty by "hortelllng theIr lIves. A good IllustratIOn of thIS moral hazard m business was In the case of the late Mr PIckering, who started in business years ago m PIttsburg The late George Noble who also lIved m the Smoky CIty knew Mr PIckering. and admired IllS sterlIng qualItIes He had any amount of ambition and was honest, but of course, the commerCIal agenCIes dId not know that or could not make It a baSIS for recommending credIt Mr Noble represented the Estey Manufacturlllg company He sent the company an order for a few hundred dollars worth of goods, and with It a letter stating that whIle It was unusual and perhaps unbuslllessllke, he wished they \\ auld shIp the order and he would become personally re- ::,ponslble for It. The goods were shipped, were promptly paId for when due, and more orders followed. To the day of their death the two were warm friends and it was a fnendshlp that Jid not mean a lessen1l1g of business done. Now that both are dead and gone. it is the understanding of the trade that the relations between customer and manufac-turer have always continued. Cases of this kind could be multiplied but enough has been saId to show that the moral risk in business cuts a figure. WEEKLY ARTISAN 25 • • • •• ••• • ••• j ti ... --..,--- .........--------------- ................. 4~ ...- . ..• , WALTER CLARK VENEER GRAND RAPIDS, MICH. COMPANY You cannot find better Quarter Sawed Oak Veneer than we could furnish you right now. Write us. Why Not Call it Tupelo? "My customers will not buy furniture made of gum lum-ber," remarked a nearly always traveling salesman. "As a reason for theIr failure to order the stuff they state that the name 'gum' suggests an unstable article-a sticky article to ~ ._---- •••• _----- ••••••• a •••• ea __ a •••••• a •••••••••••••••• ••••••••• •• __ ~ business, temporanly at least, by fire in its factory on June 23. Loss on building and contents, about $2,500, fully 1l1sured For the second tIme with a few weeks an attempt was made on June 217 to burn the plant of the Standard Cabinet Manufac- 111ringcompany at Peru, Ind. When dIscovered the fire had Made by Nol'thern Furniture po .• ~hebQygan. Wis. be exact-and a th1l1g that sbcks is never d~sired' in the furniture trade" ""\Vhy don't your merchants call the stuff by its proper name?" a fellow traveler asked. "What is that name?" the first sJpeaker enquired. "Tupelo just tupelo 'Gum' is the colored man's name for the wood." If all in the trade would unite in an effort to abolish the name Rum there would be a much larger sale of tupe1o_ Furniture Fires. Casper Stehle's mattress factory in St. Louis, Mo., was dam-aged by fire to the extent of $3,000, on June 24. Insured. FIre starting from an electric wire damaged the Wall bloom Furniture company's store, St. Paul, Minn., to the extent of about $2,000, on June 24. Fully insured. The Pittsfield (Mass.) Bedding company was put out of beep started 1ll three or four dIfferent places. Loss estimated at $2,000 is fully covered by insurance. New Furniture Dealers. The Culbson Mercantile company a.re new furmture dealers at Cullison, Kan. T. S. Borden has opened a new furniture store at 7 Lebanon street, Maplewood, Mass. Spencer & Canty are new furniture dealers in Rutland, Vt., They have an elegant store and a well selected stock. J. R. Colgan, E. E. Henderson and W. T. Wilson are di-rectors of the C . ~~on Furniture company, capitalized at $50,000, with sUMcri\!ed, toAeal in furniture, carpets, etc., in Los Ang es, Cql. _~.. 26 WEEKLY ARTISAN -1--- II "'- Wood Sar Clamp Fixtures, Per Set SOc. -~--~------------_._-~--~----_._-_.-------. , II III II iI I II , E. H. SHELDON l!J CO. I 328 N. May St., Chicago. -- -.---------------_._-----------------_._----_._._----------~ Patent Malleable Clamp Fixtures. E H SHELDON & CO, Chlca/(o Ill. Gentlemen -We are pleased to state that the ~5 dozen Clamp FIxtures" hlch we bou,ht of lOll a lIttle over a year ago are gIvmg excellent se-vlce \Ve are well satIsfied wIth them and shall be pleased to remember you whenever we "ant anythmg addItIonal m thIS hne Yours trulv, SIOUXCIty, Iowa CURTIS SASH & DOOR CO ...---- Does Not Solicit Special Orders. "~Iy -;ales ha\ e not been helped out an~ thIS ~prll1g by hotel order ,." sa1d one of the well kno\\ n Grand Rapids salesmen, the other day "The fact 1" I do not hehe\ e In hotel Jobs or spec1al work of an) kind I hehe\ e that a factory maklllg goods for the trade should not take on an) spec1al \\ork at all Oh, no, not that I am opposed to the pnnClple of the thmg at all, but because usually 1t happens that regular customers are d1sapp01nted 111 re-celVmg theIr goo,ls on tune In nme cases out of ten thc spec1al ordel" are wanted III thlrt) to '-o1J<-t)da~ '-0 the\ al e rushed through the factory, I ushed into the shlppl11g room, there to walt sIxty to nInety days or even longer a\Valtlllg Shlppll1g orden In the meantime the regular \Vork of the factory, the regular routine has been dlsorgal11zed and chaos reIgns in a modified way "I think mO'it manufacturer'i \\ 111 agree with me that the speCial work does not pay from thiS standpomt, but the~ hate to turn the busll1es" down when It offers It IS hke takIng bUSiness when the books are already cro\\ ded \\ Ith orders It really is worse to have too much bUSiness rather than not enough, for a disappointed customer IS pretty apt to be d 'iore customer So, I sa) that in these speCial or hotel 01der' they almost cause regular sh1pments or some of them to bc late, and so personally, I never go after them unless It is put up to me in such shape I can not help m) self I w1l1 admit that 1t is probably d1fferent With the houses makIng chamber sUItes or dressers and ch1ffol11ers ~1:uch of the stuff that goes into the hotels from such houses 1S stock stuff and gettmg them out does not dlsorgal11ze the factory so badlv. Ours 1" a speCial lIne and It IS har.1 to n1lX the speCIal \\ ork m \\ Ith the regular goods" Mr. Fischer's New Company. Frcoenck P Fischer, who \\as one of the organizer:-, of the Ch1cago ::\I1sslon Furl11ture company. when that concern Lommenceo to manufacture miSSIOn goods, nearly SlX' years ago, I ecently se\ ered hIS connectlOn with that company and has orga1ll7e,1 a ne\V one, known as the MiSSIOn Furlllture com pan) He \\ as \ Ice preSident of the other company and 'lupenntendent of the factory havmg had entlfe charge of the manufacturmg eno of the busmess Mr FIscher therefore "tal h \\ah a thorough knowledge of the bus111ess, and will produce a qua1Jty of grade for W111Chh1S former hothe has bClome \\ ell known The new firm has rented a factory al -1-00to 410 ~orth May street, where they occupy three stones, 75 x 100 feet, beSIdes extra bmldmgs and which they have eqmpped \\ Ith ne\\ machmery of the most improved type and c\ er) faCl1Jt\ for prodUCing the1r goods at lTImimum cost and 111 the \ er} bcst manner. Samples WIll be shown in July and theredftel on the th1rd floor of 1411 l\IlChigan avenue, with the}I L :'\e!"on company .a._a. I ••••••• 30 000 Sheldon Steel Rack f Vises Sold on approval and an un con-dlltonal money back guarantee ..... .. .--- SHELDON'S STEEL SAR CLAMPS. Guaranteed Indestructible. We SOIlCltpnvliege of sendlUg samples and our complete catalogue Georgia Again in Business. \ \ E Georg1a of St. Louis, formerly of the Georgia- Sm1pson Furmture company and later w1th Scruggs, Vander- \ oort & Barney. w1ll open a furmture department in the stJre of the Barr Dry Good~ company. Mr Georgia has organized a corporatlOll and will occupy 16,000 square feet of show rJom m the Barr estab1Jshment A mammoth building is under con :;trnctlOn for the Barr company and when 1t shall be com-pleted }[ r Georg1a will take much larger space. Mr. Georgia :-,pent a few days in Grand RapIds last \\eek, and will return later to purchase stock Rockford Chair and Furniture Co. ROCKFORD, ILLINOIS Dinin2 Room Furniture BUFFETS, CHINA CLOSETS and TABLES Library Furniture - Library Desks. LIbrary Tables, LIbrary Bookcases. Combination Book-cases, Etc Our entire hne WIll be on exhibition in July on the third Ro~r of the Blodgett Building, Grand Rapid., Mich. WEEKLY ARTISAN 27 I.!:::===='-===============================!f • MADE BY POSSELIUS BROS. FURNITURE MFG CO.• DETROIT. MICH. LIne OD exh.blttol'l at 1319 MichIgan Ave. Chicago MISCELLANEOUS NOTES AND NEWS A shortage of factory hands is reported at Lowell, Mich A company has been organized to manufacture aeroplanes at Flint, Mich. "Tom" Hallis has sold his furniture store at Beinkman, Okla., to J. W. Lovett. Milo Moore has purchased the retail furl1lture buqiness of C. W. Angell at Middlebury, Vt. The Hunt Spring Bed company of Nashville. Tenn, has been incorporated. Capital stock, $100,000 J. E Klrkan has secured a controlllllg II1tcre"t III the Eagle Furniture company of HIgh Point, N C The Barnes Furniture company of New Orleans. La, has been incorporated, with capItal stock fixed at $5,000 to $10,000. The W. W \Vood company's hea\ y \Cneer plant at Ray-mond, Wash, is nearly completed It \\III be put into oper-ation in August The Booth Manufacturing company (office filing- cases) of Muskegon Heights, have decided to move theIr plant to Howard City, Mich. The liabihties of Robert H Reid, bankrupt furnIture dealer of Tarrytown, N. Y, are reported at $2,227 with merely nominal assets The name of the Stinchfield & Peters company, under-takers, of Valparaiso, Ind, has been thanged to the Stinch-field & Lehrman company. The Harris Furniture company, \\' R Harns, pI e<;l-dent and T B Harris, secretary, succeeds \\Talton & :t\IcLain, furniture dealers of AsheVIlle, N C The Murray-Kay company, limIted of Toronto, Ont., has .. _ .... ----- -_._---- -----...,I LEXINGTON HOTEL 500 Rooms. Michigan Boulevard and 22nd Street. EVERY MODERN CONVENIENCE. New Cafes. New Grill Room. Offices and Rooms Redecorated. Absolutely Fire Proof. "YOU WILL LIKE THE LEXINGTON:' ...-•........ -_. HORACE WIGGINS. A••i.tant Mer. I .. .. .. . ........ JC.HeA.RMLOENS TMRcOHSUEGH fl Ptopr..etoJ'l. Also operatillll Hotel MontrOie. Cedar Rapid•• lB.: Rock 1.land Hou.e. Rock bland. I1J. been Illcorporated, with $3.000,000 capital stock, to operate department stores in Canadian cities J E Vvarlick has purchased the interest if C. B. Adams In the \dams Furmture company, dealers of Lagrange, Ga, and haq assumed control of the business The \Veber Furniture company, manufacturers, of Chi-cago, has been incorporated by H F Weber, Max Gathman and F. H. Bicek. Capital stock, $50.000 The Freear-Br-in Furniture company, dealers of Wichita Falls, Tex. has been incorporated by W. A. Freear, M. A Brin and Frank Kell Capital stock, $30,000. The factory of the GI eenville (Tenn) Furniture com-pany, has been shut down, temporanly. pending reorgani-. ntion of the company and II1crease 111 capital stock The Grand RapIds Furniture company of Eliot street, Boston, Mas", \\ ho were reported as about to quit business, have secured an extensIOn of their lease and will continue. F C Johnson of the Lee Furlllture company, Pueblo, Col , has purchased Mr Livll1g's interest in the firm and will continue the business, the other partner being Mr. Tolles. "!\1 L. and Samuel Greenwald and Emil Minas have Incorporated the Minas Furniture company, capitalized at $10,000, to deal III furmture. carpets, etc, at Hammond, Ind. The Atherton Furniture company of Pittsfield, Mass .• dnJ other New England cities, have been using Fourth of July badges for boys and girls as advertisements for their "tares The Schuster-\Yarns Manufacturing company, furniture makers of Milwaukee, VVis, ha3 been incorporated by J. P. Schuster, J J. ·Warns and Isabel Schuster Capital stock, $5,000. A J :t\lcEwen, fOI three years manager of the under-taking busmess of J F Gunn, Sioux City, Iowa, has resigned and gone into the same business for himself, at 611 Pearl -treet. same city. J T, EO, A Land F. H. Howle, furniture makers of r;adsden, Etowah county, Ala, have incorporated their busi-ne"., under the name of the Etowah Furniture company CapItal stock, $7,500 The chaIr factory at Winsted, Conn, which is operated by \vater from HIghland lake, ran 24 hours a day for several days because so many eels got into the gates in the wheel pit that it was Impossible to close them The Van Dyke Furniture Co , and Lockwood Broo., furni-ture dealers in Paterson, N J., were burned out Monday llIgh t June 27 The loss IS reported as nearly total in each case but IS \\ ell covered by insurance J uhus MoskOWItz and Isidor MaGrosovitz, proprietors of the :t\lanhattan Housefurnishing company, of 2237 Third a\Cnue, New York, have filed a petition in bankruptcy. LiabIlities. $2,417; assets estimated at $2,100. The C A. Hoitt company of Manchester, N. H., are remodeling and enlarging their quarters. When the improve-ments are completed, they will have one of the best arranged and best equipped furnIture stores in New England. The plant of the NatIOnal Table works, at Marietta, 0., which has been Idle for some time has been sold to J. A. Bee of the Parkersburg (W. Va) Furniture company, who will reorganize the company and put the factory into operation. George R Chamberlam. the well known furniture dealer of New Haven, Conn, who died recently, left a will bequeath-mg his entIre estate to his widow except $50 to Plymouth church. The propecty has been appraised at $60,000. At WEEKLY ARTISAN CHOICE TOOLS FOR FURNITURE MAKERS If you do not know the "Oliver" wood working tools, you had better give us your address and have us tell you all about them. We make nothing but Quality tools, the firSt coSt of which is considerable, but which will make more profit for each dollar inveSted than any of the cheap machines Hood-ing the country. 29 oliver Tools Save Lahor "OLIVER" No. 16. Band Saw 36Inche •• M.de with 0' Wlthout moto, dnve Metal table 36'/x 30'1 Will tal<e 181/ under the llwde-lIIlJ 45 delP"eea one way and 7 dell"'" the other way Car. ne_a laW up to 1%" Wide. Oulllde beannll to lowe, wheel ahaft when notmotordnven Weillh.I800lb. when re.dy to e1up "Oliver" New Variety Saw Table No. 11 Will tal<e a saw up to 20' <hameter Arbo, belt" 6' Wide SendforCatalog "B" fordataon Hand Jointers, Saw Tables, Wood Lathes, Sanders, Tenoners, Mortisers, Trimmers, Grinders, Work Benches, Vises, Clamps, Glue Heaters, etc., etc. OLIVER MACHINERY CO. Work. and General Office. at 1 to 51 Clancy St. GRAND RAPIDS, MICH.• U. S. A BRANCH OFFICES-Oliver Maclunerr Co .. Hudson Termmal, 50 Church St, New Yorl<, Ohver Machmery Co , First Nahona B.nl< Bwldmg, Clucago, III , Ollver Machmery Co , PacIfic BUlI<hnll,5oatde, Wash , Oliver Maclunery Co , 20) ·203 Deansgate, Manchester~ Ena the death of Mrs Chamberlain half of the e3tate is to go to the daughter, Mrs. Ehzabeth M Porter, a quarter to the son, Robert R. Chamberlalll, and the other quarter divided between two grand children, MaIy and Robert R. J. J E. KIrkman, who, as stated heretofore, purchased the assets of the Eagle Furmture company of HIgh POl11t. N. C, paid $25,110 09 for the property. He was the only bIdder at the receiver's sale The property had been appraised at $37,665. As a result of the tour of the Great Northern Railways company's exhibit car, many New England people have de-cided to emigrate to the Great Northwe3t, among them being several employes of the chair factories in Vermont and Mas-sachusetts. Attorney Carney who recently purchased the Knowlton chair factory of Gardner, Mass, at receivers' sale on a bid of $11,000. has had several offers for the property from parties who propose to put the plant into uperatton He asks $12,- 000 for the property. The Fort Smith (Ark.) Chair company will increase theIr capital stock from $50,000 to $75,000 and move their factory to a better location provided by the North Fort Smith Improvement company. The plant will be enlarged to more than double its present capacity. W. B. Larrimer, who purchased J. O. Addison's furni-ture store at Knightstown, Ind., is defendant in a $10,000 libel suit brought by Dr. J. W. McMillan. a dentist, who claims that his reputation has been injured by the advertis-ing of a bill against him for sale at pUblic auction. The Cutler Desk company of Buffalo, have purchas-ed the building and grounds adjoining their factory heretofore oc-cupied Iby the Niagar-a Bed3tead company. This will in- U Time " Tempers " Cost credse the Cutler comrfiny's floor space !by some 40,000 square feet, as well as matenally enlarging their lumber yard. The firm of G. Herman & Sons, furniture dealers, of Brenham, Tex. who also own stores at Eagle Lake and SomervJ1le in the same state, has been incorporated under the name of the Herman Housefurmshing company. Capi-tal stock, $53,000. Mrs. Anna Herman, widow of the founder of the house and the sons, WIlham and Ernest are the mcorporators HANDLING QUALITY GOODS. "Deal in a good class of goods," IS the advice of a veteran merchant, who goes on to say that a good class of goods will enevitably attract a good ClaS3 of customers, while trashy, cheap goods brings to an establishment a poor as well as fitful class of trade, fickle in taste and sentiment, and ready to run off to the other store if the bargains offered appear more at-tractive for the moment There is more satisfaction in 3ell-ing goods than pnces, which is about all the dealer in cheap stuff has to sell. The greatest ultimate success of a house is measured by it3 retained patronage and not by the crowds at its bargam counters. Trade in the best of stores needs to be stimulated now and then with special offers of values, but it should be the values that are offered and not merely the prices. Beside3, the profit in cheap, low-standard, or no standard goods. is largely a hope, since all not immediately turned. or turned speedIly, becomes rummage and goes to fill up the gift boxes. The verdict, according to this success-ful old merchant, is decidedly in favor of handling good3 of legitimate value at a fair living profit with the money-back clause in all the sales. Second "treet $6,000; George GoldsteIn, Boulevard and Gra-tiot avenue, $4,000. S Dwight Lathrop, 418 McClellan ave-nue, $4,000, Frank E Matthews, 89 Palmer avenue, $1,500, Y\ Ilham Ha\H'-, 376-8 Commonwealth avenue, $6,000 Oakland, Cal -E B Babcock, 1615 La Lorna avenue. $3.000. C E neager, Oxford street and Indian Rock avenue, $4,-1-82. -\ G Hazktt. 746 El Dorado avenue, $3,500, Mrs Emma H Day. Clalemont boulevard an,J Derby street, $5,225 Tacoma, \\ a"h -Ella C vVaddell, Adams street and "\orth T\\enty-elghth avenue. $4,000, \V J RobInson, North ::--eventh and Cedar streets, $3,000, Dr J 0 Post, South L and Thlrel streets, $3,000 Seattle, \Va"h -\Vllllam B. Beck, 7522 EIghteenth ave-nue, $8,000, R E 1IcMann, 7545 Umverslty avenue, $12,000, C £ Taft. 1215 Ea~t Spnng street, $12,500, H J Smgleton, 2::;3 \IcGra w street, $3,000 \\ Ichlta, Kan -J Z Hoffman, 938 North Lawrence street, $7,000, B F Carter. 1534 St Francis street, $3,000 LoulwllIe, Ky-Charles A Herp, 3320 West Broadway, $3,- 300, H G Johmon, 650-2 LlI1coln Court, $4.500; A. J. Schulten, ~3():' Cherokee parkv\ ay. $10000, H. J Schoo, Inchanapohs, Ind. Roy E Adam." vVashington boulevard and T111rt) tlmd St . $6,000, Christ MIchel, 1918 Sugar Grave street, $,),000. P R Thrush, Graceland avenue and Twenty- 0:"lI1th street, $3,000, DaVId Sturgeon, LaSalle and Tenth street", $10,.)00, Charles F Schenng, 18 North Randolph street, $3,500, Eltzabeth Fredenck, 402 Jefferson avenue, $3,000 Denver, Col - J C Gallup, Colfax and \Vashmgton street:> $3,500, 1Iatthe\\ \V llnstell1, Julian and Conejos streets, $3,000 Spartanburg, S C -T E Screven, Main street and ClI£- tcm a\ enue. $4,000, Hester Bate", 329 Spnng street, $3,000 E\ an~ton I11-1Irs LoUIS Krueger, 1125 :Vladison street, $3,000. L H Thompson, 800 Shendan road, $10.000, A L Good\\ Illte. 2614 Park place, $4,500; A D. Black 1250 Asbury a\ enue. $6.000. -\ D OrvI,-, 821 JuJson avenue, $4,000 RIChmond, Ind -Benjamin Crump, 221 Southwest Second Stl eet, $3,000, -\aron S Crane, 904 South EIghth "treet, $3.000 Peona. I11-11r,- Teresa Schundt, ColumbIa Terrace up-land." $;"=;00, F C Burges, 222 Clara stleet, $8,693; Nels Fundon 700 ~ orth Glen Oak avenue, $3,500, L W. Allison, 1100 \orth "treet, $3,000 -\tlanta. Ga -11r~ 11 E Carmen, 31 Ro"ser street, $4,- 500. D D 11cCall, 616 ~ orth Boulevard, $6,500, Mrs. Eugene Fulton. 252 Fulton street $3,000; Joseph S RaIne", Jr., 777 \\ e.,t Peachtree "otreet, $5,000. PIttsburg. Fa -A L Raub, 5565 lrw1l1 avenue, $20,000, 1Ir" -\meha '\ oone, -\rIl11gton and \Vashington avenues, $12,- 500. Robert J COy Ie, SqUIrrel ~III, Darlmgton road, $85,000 J -\ \\ e"'t, 2112 Beech\\ ood avenue, $6,000 11emphh, Tenn -111s A B PIckett, 663 Barksdale ave- 30 WEEKLY ARTISAN Buildings That Will Need Furniture. Residences-St Lotus, 110,-11r" C \\ arren, 812 De Soto avenue, $4,000, -\ A FIscher, 6193 \\1 estmmster place, $6,500; E C Hen"lck, 1925 Obear avenue, $3,500. Emma Fette, 2723 Bennett court. $6.000, E\ a Crreenagle. 2304 Halh avenue, $5,800, Ed\vard 1Ieyers, 5573 Kmg"bury place, SI5.- 000, George SChl11ltt 4510 S0uth Compton avenue, $-+.;00. 1 H Schaeperkoetter, 394 LexlI1gton avenue, $4,989. SophIa Ro"enberg, 3111 Keokuk street, $5,000 Chlcago-Kathenne Bambera, 5210 South Paulll1a street, $4,000, -\nna H uetter, 1920 \Ior"e avenue, $-+,::;00. S\\ an Larson, 2201 O'Bren a\ enue, $3,500, '\Ichol';h Campbell. 7010 South Ada "treet, $3,600, G L LeItner, 7226 EuclJd avenlle. $4,500, J F Brown, 7336 Phll1Jps avenue, $3,500 Erne"t \Vendell, 4047 KemmerlJn~ avenue, $5,000; P \ \'allee,7340 ;\Iernll avenue, $4,500. Anna :'.1 Cm ... 2318 South Rldge\\a\ avenue $1,000, E H Doherty. 4302-4 \\ aba"h a\ enue, $11.000 Buffalo, '\ Y - \lonLo P -\bbey, 2G I n\\ ood a\ enue, $3,- 300, H Tracy Balcom, 1181 Dela\\ are a\ enlle, $40.000, George Glatzell, 22 Deer street, $3,000. Zella -\ Farley. 610 -\shlancl avenue, $3,750, John \\ Hams, 90 Heelley "treet, $3,100, Harry E Phllhp,-, 80-+ Richmond .,treet $10,000. 1Iar} \\ II1d. 43 Spnnger ,-treet, $3,000, \ll11l1\e E Ga\ 111, 758 Lafa) ette street, $9,000 Kansas CIty, \,10 -~Ichola" :\Itller, 5211 Cherry street, $25,000, George E Estelle, 3418 Y\I ~mla a venue, $4,500, C o Jones, 23 Flfty-"e\ enth .,treet, $-+.000, Charle" -\ Peter-son, 4334 Terrace place, $6,000, E G Freed. 5820 Lydia "treet, $4,000, E C D \\ nght 28 East Oread ..,treet $-+.500 Fred E Baldwll1, 4200 1Iercler street, $5,000 . Newark N J -E \Y :'.IcDonollgh. 21 Smith "treet, $10.- 000, W T V\T erncr, 16 DO\ er street, $4,000. Bertha Kunb-man, 596 South TwentIeth "treet. $4,000, Jo.,eph Heller, 14<) Feny street, $8,000, \\' elden Ray Relley. 125 Chester a\ enue, $-1,800; George Keller, 76 Seymour, avenue. $5,000, Jo"eph Landona, Bef]en street and Hawthorne avenue, $8,000, Helena J\lersfelder, 392 Seymour avenue, $4,500 Mmneapolls, Mmn -E PAllen, 2425 South Humboldt avenue, $12,000, Ell/abeth Heath, 3220 South Inlllg avenue, $7,000, Herman ·Whlte, 2905 SeconJ avenue. $6,000, L J Slade 1033 Rlvel SIde Bank park\\ ay , $5,000 .. (hcar ~ e..,,,. 3049 Elhot avenue, $4,200, l1r" Ida :'vIoore, 1963 South Shendan avenue, $4,750, R 11 LaIrd, 3005 South Knox avenue, $4,500 John Myhr, 2121 North Emer..,on avenue, $4,400, J \\' Logan, 927 Seventeenth avenue, $3,750, Fredenck Brands, 1406 ~orth Emer"on avenue, $3,500, S B Appleton, 3604 Harnett a\ enlle. $3,500 Detroit, Mlch -F J Gorham, 556 Putnam street, $6,- 000; RIchard Caple", H umbolJt and :\fagnolJa street,-, $4,000, George Harm, 318 Hal11l1ton ",treet. $3,750, Edward Carrav m. 202 La Mothe street. $3,200, \\' \\ \Vorden, Boule\ ard and ~. I ...., OF THE THE LYON FURNITURE AGENCY CREDITS AND COLLECTIONS ROBERT P LYON. Ceneral Manager THE SPECIAL CREDIT BUREAU FURNITURE, CARPET, UPHOLSTERY, UNDERTAKING, PICTURE FRAME, MIRROR VENEER, WOOD, CABINET HARDWARE AND HOUSE FURNISHINC TRADES. New York Grand Rapids Philadelphia Iloston Cincinnati Chicago St Louis Jamestown High Polnl Capital. Credlt and Pay Rahngs CleuiDi House of Trade Expenence The :MostRehable CredIt Reporls. ~APID COLLECTIONS. IMPROVED METHODS WE: A,LSO REPORTTHE PRINCIPAL DRY GOODS DEPARTMENT AND GENERAL STOPl:ESs GRAND RAPIDS OFFICE 412-413 HOUSEMAN BUILDING --_.__._._._._--_._._.~._._-C -C-N-EV~ERS~. M-,C-hl&-a-nN_.ana.ie_r ----_._----_._----------.-...-~- WEEKLY ARTISAN nue, $4,700, Leroy Taylor, 146 :McLemore street, $3,500, 0 B X ewton, 1365 Flonda street, $3,000 Omaha Neb -Mr" LizzIe Shaw, 4531 FranklIn street, $3,500, H E Remke, 4916 North Twenty-fourth street, $3,- 000, .YIrs Ann Prendergast, 3506 1\orth T~ enty-elghth street, $3,500, :Yfrs F C Montgomery, 4340 Seward street, $5,000, Fnthrof Lmdberg, 3024 Franklm street, $3,000 San Antonio, Tex --'Col C C GIbbs, 2622 ~1a'3on '3treet, $4,000, Gus Kray, 96 Kmg \1\ IllIam street, $5,000, W A Smock, 4088 Drexel "treet, $3,800 Bertha ::YIIller, 315 Hood ~treet, $3,000. Dallas, Tex -Edward J\I Patter"on, 125 Patter'3on ave-nue, $3,000; Dr J B Cranfill, 308 Gano stJ eet, $4,000, W T \Vhlte, 200 Lee "treet, $4,000, E L I3lOome, ReIger stl eet and Prairie avenue $3,500 Miscellaneous Buildings-RIght Rev J J Glennon of St LOUIS, 2\110, IS erectmg a parochIal school bUlldmg to cost $16,- 000 McKmley Park church I" bUlldmg a church at 3619-25 South LeaVItt '3treet, ChIcago, at a cost of $25,000 The Young W omen''3 Chnstlan aSSOcIatIOn are bUlLlmg a $40,000 home at 1013-17 East Eleventh avenue, Kansa" CIty, 2\[0 Tru"tees of Tnl1lty Church, 24 Rector 3treet, ~ e~ ark, 1\\ J, are buIldmg a pan"h house to cost $30,000 The North :Ylethodlst church of \1mneapolIs, Mmn, are bUlldmg an ad-dItIOn to theIr church at a co"t of $20,000 J E ancl Thomas Saxe are remodelmg their Cry'3tal theatre 111 2\IIlvvaukee, at a cost of $25,000 The UnIOn :Ylethodlst'3 of LOUlwIlle, Ky , dre remodeling theu church at a co"t of $35,000 The TwentIeth Century Club at Pittsburg, Pa, IS bUlldmg a club hou'3e to cost $80,000 The Methodl"t'3 are buIldl11g a $40,000 church in San Antonio, Tex. Profit Making Catalogues. For years one of the best known furmture manufac-turers in the United States was beselged by a catalogue builder to get out a catalogue The pnnter never could even phaze hIm HIS argument was that, whIle It would do for some Imes, It wold not do at all for hIS The pnnter kept at It, until he succeeded m gettmg an order for a catalogue. It was a handsome book and was highly complI-mented by the retaIl trade The manufacturer admItted It was a good advertIsement, but as for sellmg goods, ,.~ 0, sIr" It got some duplicate orders from customer3, but made no new ones. That is what he saId, but the truth was that few dealers outside of his customers received the book at all The next year a better book was issued and the thIrd year a still better one Now, the funny thing about It is that, in the bnef space of four or five years, thIS particular company's busmess secured, by mail, has Idoubled and trebled and quadrupled The past spnng, slack a3 busmess was gener-ally, this company had the largest mail business in its his-tory, and the man IS a thorough convert to the catalogue In this day and age anythmg can be sold by catalogue that can be illustrated and some that can't be However, to get the best results the office must keep a stenographer or two busy "followmg up," and at that, salaries of stenographers are not so expensive as expenses of traveling men. Choice of Three $15 Premiums at Philadelphia. Goldsmith'3, a furniture house at PhIladelphia, Pa, re-cently offered cash or credIt customers of $50 at their store their cholee of three good premiums, each said to be worth $15 A chIffonier, a Morris chair and a dresser. An ounce of prevention is a good antidote for remor~e 31 ~---- .._- __ .----- _ ........•....•.•~ M orton House ( AmericanPlan) Rates $2.50 and Up. Hotel Pan tJin d (European Plan) Rates $1.00 and Up. GRAND RAPIDS, MICH. The Noon Dmner Served at the Pantlmd lor 50c IS THE FINEST IN THE WORLD. ~_._-_._----- ------------ -..a J. BOYD PANTLlND, Prop. " . HOFFMAN BROTH ERS CO. FT. WAYNE, IND. ._--_._---_ .., II I HARDWOOD LUMBER SA~~D l QUARTERED OAK { VENEERS SLICED fAN D MAHOGANY .. -------_. _. _. _. _. ----------... MaDufac!turen of Embooaed and Turned Mould. in •• , Embo ... ed and Spindle CarYin .. , aDd Automatic Turnin .... W0 aIoo maDU' fac!ture a larue hDo of Emboaaed Ornamenta for Couch Work. ~ - . 1725-1739 Dickson Street, CHICAGO, ILL. ..I. " . I FOX SAW DADO SMOOTHEST GROOVES FASTEST CUT LEAST POWER LONGEST LIFE We'll iladly tell :vou all about It. PERMANENT ECONOMY FOX MACHINE. CO. ... ...-.. .... . ... 185 N. Front Street, Grand Rapids, Mjcb . ...... HEADS GREATEST RANGE QUICKEST ADJUSTMENT LEAST TROUBLE PERFECT SAFETY Also Macblne Knlve.r, Miter Macblne., Etc. 32 WEEKLY ARTISAN ,,-_ .. ... . . Miscellaneous Advertisements. WANTED. Furniture men to learn furniture designing, rod making and stock billing by mall. Our course of instruction is just the thing for superintendents, foremen and factory men who wish to increase their knowledge and salary. Grand Rapids School of Designing, Dept. L., Grand Rapids, Mich. Arthur Kirkpatrick, Instructor and Designer. 4-9 e.o.w. tf WANTED. Position as buyer or manager of furniture department where energy and ablhty are the mam requirements; twenty years' expenence in the business, eight years as manager and buyer. At present assistant to buyer in one of New York's lar~est department stores. Address R. No.3, care Weekly Artisan. 6-24 7-8 POSITION WANTED. A practical man is open for a position as Manager or Super-mtendent of Parlor Furniture, Case Goods or Lodge and Spe-cial Furniture Factory. Correspondence invited from new manufacturers and firms contemplating changes. Address "Noble" care Weekly Artisan. 6-18 6-25 7-2 II IIIt I IIII .. . ... FOR SALE. A nice clean stock of Crockery in a live West Michigan town of 10,000 populatIOn. Would also rent store if desired. Address "See" care Weekly Artisan. 5-28tf. -----_._------_ ..._._._---------- New Ym·k Markets. i'-Jew York, July 1-The burlap trade IS stlll stagnant. QuotatIOns on eight-ounce goods have run down to 3 15 and deals are known to have made at less than 3 cents Ten-ounce Calcutta goods are quoted at 1.10 @ -115 1he declme IS due to the fact that some holders of small stocb ha\ e been obhged to convert them mto cash. Turpentme IS shghtly lower With mcreased actl\ Ity m trade though the volume of busmess IS much below normal The :>pot figures here are 61 @ 610 cents Savannah, \\ eak .1t 38 @, 58}4. Linseed 011 IS firm at card rates, but no matenal

Date Created:

1910-07-02T00:00:00Z

Data Provider:

Grand Rapids Public Library (Grand Rapids, Mich.)

Collection:

30:53

Subject Topic:

Periodicals and Furniture Industry

Language:

English

Rights:

© Grand Rapids Public Library. All Rights Reserved.

URL:

http://cdm16055.contentdm.oclc.org/cdm/ref/collection/p16055coll20/id/77