Organizations

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Description:

This paper makes a case for the study of organizational communication as essential to development communication. It briefly traces the history of development communication and how mass media became synonymous with development communication. The assumptions underlying mass media's pre-eminence is revisited in order to make a case for organizational communication in an African environment. In the later sections, it describes a model for the study of development systems and organizational communication components.

Date Issued:

1995-01-01T00:00:00Z

Data Provider:

Michigan State University. Libraries

Collection:

Africa Media Review

Place:

Africa, Africa, and Africa

Subject Topic:

Communication in economic development, Research, History, Mass media, Research, History, Communication in organizations, and Research

Language:

English

Rights:

In Copyright

URL:

https://n2t.net/ark:/85335/m5s17v425