Fine Furniture; 1937-09

Notes:

Issue of a furniture trade magazine published in Grand Rapids, Mich. It began publication in 1936. and MAGAZINE T. ASHLEY DENT when most men pull on their carpet slippers. (See page 12) Two dollars a year 20 cents a copy SEPTEMBER • 1937 Grand Rapids, M i c h i g a n jtar Successes of trie Aiidsummcr Markets • The entire Ca-Vel line fared very well indeed at the mid-summer markets. But the five fine velvets shown at the left were accorded continuous cur-tain calls —with sales. Smart furniture manufacturers and their dealers are setting the stage for a sell-out season — with all kinds of furniture, modern, semi-modern and con-ventional — covered with the new sales-appealing Ca-Vel fabrics. COLLINS & AIKMAN CORPORATION Weavers of Ca=Vel Fabrics 200 Madison Avenue, New York, N. y. 1808 Merchandise Mart, Chicago, III. CA-VEL All Mohair Fabrics Guaranteed Against Moth Damage for Five Years THE SIGN OF FINISHING MATERIALS NEW FINISHES ECONOMY METHODS We appreciate your mentioning you saw this in FIXE FURXITURE FINE FURNITURE S U P E R BLEACH • PICKLED FINISH SUCCESS is depend-ent upon the efficiency of the BLEACHING AGENT — the most important factor enter-ing into the production of PLATINUM-BLONDE finishes—SUN TAN WALNUT— HAREWOOD MAHOGANY and WALNUT — GREY ONYX WALNUT and our new JULY MARKET finish hits —FADED MAHOGANY and FRUITWOOD MAHOGANY. ® SUPER BLEACHING SOLUTIONS insure the highest degree of bleaching satisfac-tion — and because of their unquestioned dependability are universally recognized and indorsed by foremost designers and manufacturers. © SUPER BLEACH outstanding perform-ance is your assurance of ultimate suc-cess in the production of all PICKLED Finishes. Insure yourself against bleach-ing hazards by adopting SUPER BLEACH-ING SOLUTIONS for the successful bleach-ing of all woods. Your Inquiries Solicited GRAND RAPIDS WOOD FINISHING COMPANY GRAND RAPIDS MICHIGAN FlN€ FURNITUR€ the Homefurnishing Magazine from the Furniture Style Center of America VOLUME 2 1937 NUMBER 9 GEORGE F. MACKENZIE. President PHIL S. JOHNSON. General Manager ROD G. MACKENZIE. Editor SEPTEMBER-Page Nine 9 Store Modernization Importantly Related to Better Merchandising ... 10 Man On the Cover 12 Furniture Frolics, by Ray Barnes 13 Styles for Fall 14 Is This Your Salesman? by Ruth Mclnerney 19 Museum of Fine Arts, Boston 20 What Do You Know, and Are You Sure? 21 The Sketch Book, by Arthur Kirkpatrick 22 New Beauty and Utility of Major Appliances 24 Fabric Facts, by Phyllis Field Cooper 26 New Stores 28 Published monthly by the Furniture Capital Publishing Co., 1S5 Ottawa Ave., N. W., Grand Rapids, Mich. Acceptance under the Act of June 5, 1934, authorized April 30, 1936. FINE FURNI-TURE copyright, 1936. Eastern office: R.K.O. Bid., 1270 Sixth Ave., Room 906, New York City, phone CIRcle 74339, S. M. Goldberg, representative. Chicago office: 307 N. Michigan Ave., phone CENtral 0937-8, Bassler & Weed Co., representatives. Subscription rates: $2 per year in the United States and American Colonies; #3 in Canada and foreign countries; single copies, 20 cents. We appreciate xour mentioning von saw this m FIXE FURNITURE f o r SEPTEMBER, 1937 Grand Rapids Leadership in Furniture Styles and Values . . . . Means Leadership in Profits and Prestige for Your Store Come to the GRflnD RAPIDS miD SEflSOn mflRKET November 1 to 6, 1937 Buyer attendance at the three Grand Rapids Furniture Expositions held this year proves again that leading dealers have found it wise and profitable to come to Grand Rapids FIRST. Grand Rapids' leadership has never been so firmly established as it is today. Only at the Grand Rapids Market will you find the best and most saleable furniture displayed in greatest vol-ume. Plan now to come to Grand Rapids for a profitable and enjoyable visit. The FURNITURE CAPITAL OF AMERICA extends a friendly and sincere invitation to attend the next Mid-Season Market, November 1 to 6, 1937. GRflnD RAPIDS FURniTURE Exposmon nssociflTion We appreciate your mentioning you saw this in FINE FURNITURE FINE FURNITURE THE BEST in FURNITURE ENDEAVOR 1 l*$.f'.> -I-/'.- ^ k . - • •>•• MMMaMHHN BBB ^^^^ " . •. ! f . ! ; • 11'' i QUALITY merchandisers of good furniture realize the importance of carrying the JOHN WIDDICOMB product. These astute merchants realize that long-established recognition and reputation for distinguished furniture is an assurance of exquisite craftsmanship, artistic beauty and enduring service. . . . Each JOHN WIDDICOMB creation must ring true to every exacting test. There is no substitute for careful thought and thorough research behind quality furniture. JOHN WIDDICOMB COMPANY GRAND RAPIDS, MICHIGAN Factory Showroom, 601 Fifth St. NEW YORK SHOWROOMS No. 1 Park Avenue appreciate your mentioning you saw this in FIXE FURNITURE I FINE ARTS BUILDING Newest and Most Modern Exhibition Building in Grand Rapids Directly Across the Street from Pantlind Hotel YEAR ROUND EXPOSITIONS DAY OR NIGHT Your product shown in the FINE ARTS BUILDING, Grand Rapids, is on display in a "hotel" for merchandise. Constructed for furniture display, it is the only building in Grand Rapids devoted exclusively to furniture exhibits. Floor arrangement, lighting, ventilation and the highest type of general service is conducted in the interest of the furniture and housefurnishing exhibitors. Fine Arts operating F i n e A r t S a n d Corporation r 6 Pantlind Exhibition Buildings • • • • • • • • • i • • • • • • • > • • • • • • • • • • w • • • • • • • • • • • • • • ^ • « • • • • • • • • • • • • • • • • • a ^ w • • • • • • • • • • • • • • • P • • • • • • f " V ! j • • • We appreciate xour mentioning \ou saw tins in FINE FURNITURE FINE FURNITURE "A Good Name... For nearly seventy years the name ESTEY has been a recognized factor in the furniture industry. This recognition has been founded upon integrity, craftsman-ship and service. . . . The importance of dealing with a long-established firm is appreciated by hundreds of ESTEY customers, located throughout the country. Leaders in style development, ESTEY'S new groups in 18th Century English and French periods and their Modern interpretations, insure acceptance by your better clientele. In meeting every requirement of style, construction and finish, achieved through improved production efficiency, it is possible for ESTEY to offer superlative values. DISPLAYED IN WATERS-KLINGMAN BUILDING ESTEY MANUFACTURING CO OWOSSO • MICHIGAN We appreciate \our mentioning you saiv tins in FIXE FURNITURE f o r S E P T E M B E B , 1 S 3 7 9,630 BUYERS Register at Biggest July Markets In History f F U R N I T U R E FLOOR COVERING We saw between 1,500 and 2,000 buyers at the Market — an increase of 25%. Orders from the Chicago district, which includes the states of Wisconsin, Illinois, Indiana, and Iowa were doubled. C. E. Graham, District Manager, Armstrong Cork Products Company We saw 1,348 buyers—the largest attend-ance we've ever had. A very successful Market, even though a day shorter. E. P. Schuneman, Bigelow-Sanford Carpet Co., Inc. Attendance exceeded the last Market 50%. Sales were up 60%. A. D. Galligan, Mohawk Carpet Mills LAMPS & SHADES The biggest Market we ever had—sales ahead 110% over last July. We saw at least 500 buyers. They came from every state in the Union. P. C. Cohen, Lightolier Company We saw over 900 buyers. Sales jumped 30% over last July, with a great revival in floor lamp sales. E. A. Freyer, Vice-President, Colonial Premier Company V ' ii- -• !• i the first week passed that of the entire Market last .• . i. Bi. iii. ss for the Market was well over 50% ahead of last Ju1 .•. II if :ay of the first week we had more buyers than any dn,. giiije v. £ started to keep records. W. H. Waechter, American Chair Company TV '. • • I M .rket we have ever had since being in Chicago from every standpoint—sales, attendance, and new business. Frank P. Higby, Charlotte Furniture Company Great increase in attendance at our showrooms. We opened any number of new accounts—best in 15 markets for new accounts. Arthur Lans, The Bristol Company HO USE WARES & APPLIANCES We saw over 500 buyers during the Mar-ket— double last July. Our dollar volume tripled, 50% coming from new account.1;. T. B. Swartzbaugh, Swartzhaugh Mfg. Co. CU R T A I N S & D R A P E R I E S We saw at least 650 buyers and had a very satisfactory Market. I. F. Ellis, F. A. Foster & Company, Inc. We saw between 400 and 500 buyers from every section of the country—an increase over last July of at least 20%. Sales in-creased over 20%. Joe Walsh, Bromley Mfg. Company THE MERCHANDISE MART •HE GREAT CENTRAL MARKET CHICAGO WELLS STREET AT THE RIVER We appreciate your mentioning you saw this in FIXE FURNITURE FINE FURNITURE NOTICE To Owners of Retail Manufacturing Plants and Jobbing Houses If you want to retire from business — liquidate your mer-chandise stocks, fixtures and equipment, FOR SPOT CASH — collect accounts — and where desired, lease your building — Write, wire, phone or mail coupon below for full details of our NEW PLAN of liquidation, now being used by some of America's largest retail, manufacturing and wholesale houses. The plan will be sent free of obligation on request — all cor-respondence and results of our plan will be held in strictest confidence. RAPIDS LIQUIDATING CO. Liquidators of Retail Stores, Manufacturing Plants and Jobbing Houses FIRST FLOOR PENINSULAR BUILDING GRAND RAPIDS, MICH. GRAND RAPIDS LIQUIDATING COMPANY, First Floor Peninsular Building, Grand Rapids, Michigan. Gentlemen — Please furnish us, free of obligation, details of your new Liquidation Plan. Please check below. • HAVE REPRESENTATIVE CALL • MAIL DETAILS OF PLAN Firm Street City State Address reply to PLEASE CHECK We want to liquidate Qj Merchandise Q Fixtures Q Collect Accounts Q Lease our building We appreciate your mentioning xuu saw this in FINE FURNITURE f o r SEPTEMBER, 1937 PAGE NINE FAR WEST MART Paralleling market centralization programs of the mid-western and eastern furniture and homefurnishing centers is the steady progress being demonstrated by the far western exhibition centers. Impressive expression was demonstrated during August in the opening of the Western Furniture Exchange and Merchandise Mart at San Francisco. Culmi-nating the untiring efforts of Harry J. Moore over a period of 21 years, is an imposing structure, costing appproximately $3,000,000, located at Upper Market St., the largest mer-cantile building erected in San Francisco since 1900. It emphasizes the city's strategic position as a marketing, bank-ing and distribution center. Joining with other national homefurnishing markets, the Mart announces the inauguration of regular buying seasons, with the winter market date set for January 24-29. Twenty-one years ago the first market drew 15 dealers. Now, with a weekly market day on Friday, and permanent exhibits a constant attraction, attendance is estimated at 50,000 annually. An important adjunct to the new Mart building is the inauguration of its public relations and trade extension bureau. Headed by capable Marta K. Sironen, author, lec-turer and furniture stylist, formerly associated with the Grand Rapids Furniture Exposition Association, the bureau's activi-ties will go far in establishing prestige for the new furni-ture and homefurnishing center. Merry Marta's many friends in the East will Join in wishing her new venture success. ff MUSEUM MASTERPIECES Due to the unusual interest exhibited by readers of FINE FURNITURE MAGAZINE in the Metropolitan Museum of Art furniture illustrations that have appeared from time to time, we are inaugurating this month a series of 12 rooms, with individual pieces from the respective collections, housed in the Museum of Fine Arts, Boston. Through the gracious cooperation of Curator Edwin J. Hipkiss we have been permitted to present this exclusive feature. Beginning with a room by Samuel Mclntire, 18th Century American wood-carver, designer and architect, we will follow with such groups as, Room from Bath, Me., ca. 1803; Room from Portsmouth, N. H., second quarter 18th Century; Room from Marblehead, Mass., ca. 1730, and Room from West Boxford, Mass., ca. 1675-1704. Frankly, we feel that this page should inspire increased interest in authentic reproductions, a more studied execution in the development of commercial adaptations. ff KEY TO HAPPY HOMES Criticized for its methods of promotion, in many cases prop-erly so, the furniture industry is rising to its own defense on a united front during the week of September 24 to Octo-ber 2. The third installment of the furniture industry's contri-bution to "National Weeks" is drawing toward the zero hour. Based on the experience gained from the first two attempts at focusing the homemaker's wary eye on their merchandise, Though other pages bare the minds Of many men, the credit or The blame I'll bear for what one finds On this, Page Nine.—The Editor. retail furniture merchants throughout the country anticipate the 1937 campaign will outstrip its predecessors. Being both an educational and selling event, National Furniture Week promotions have consistently attempted to merchandise better furniture and homefurnishings. Encour-aging is the type of advertising matter employed by mer-chants throughout the campaign. No previous collective merchandising event in the homefurnishing field has pro-duced such a tonnage of newspaper and radio copy; no other program has induced the interest of the public to such an extent. Furthermore, it enables the merchant of homefurnishings to compete on an even basis with other important industries competing for the consumer's dollar. The cumulative effect of the Week carries over in many instances into the holiday season and lifts sales out of the slough of day to day selling. Why not carry on the improved type of promotional effort evidenced during Furniture Week? Why drop back into the hackneyed, stale, misleading, price-baiting brand of advertising that has heaped opprobrium on your methods of promotion? ff LAUREL LEAVES Some retail salesmen may give less than a tinker's damn what the customer thinks of them. But in Miss Ruth Mclner-ney's article in this issue — "Is This YOUR Salesman?" — is handed out a few ideas, that, coming from a customer, should be of value. And, after all, your income is dependent upon customer confidence. ff THE SHREWDEST FORGET Inculcating in salespersons' minds the idea that women customers are vulnerable when merchandise in the luxury class is properly presented, is going to be an important mission of managers of floor covering departments this fall. In place of offering day-to-day promotional merchandise, the attack should be built around the idea of supplying the customer with floor coverings suitable to her immediate need. Mayhap it is a wall-to-wall carpet, a special wilton, a Sarouk or even a custom job. At least try to sell her something that is in accord with what she wants, has taste for and yet in tune with her purse. Challenging the sales force of every floor covering depart-ment this fall is the bugaboo of higher prices. Rising figures on price tags must be faced. No longer can price raises be absorbed. Customers must be approached in such a manner that they will not be conscious of the fact that a rug purchased last fall cost $15 less than the same article this year. Even the shrewdest shopper forgets. With this angle in mind, new price ranges should not deter a sales-person from pushing quality and style merchandise. ff LIARS It's queer what a difference there is in seeing a line as a buyer, going over it with the manufacturer's salesman, or going through it with the big boss. Someone is lying! ff 10 FINE FURNITURE STORE MODERNIZATION Importantly Related to BETTER MERCHANDISING THE picture of iurn'.turs merchandising has changed materially within die past ten years. New methods of buying supplant the old. Markets have become more numerous and closer to stores. Display, particu-larly in the larger cities, has undergone a much-needed change for the better. Advertising, in general, is a shade better in that it is not so blatant in boraxy bar-gain appeal, it is soft-pedaling the bally-hooey and. even m "'schlacht" houses, assuming a more dignified approach to the customer. With all this gradual shifting of the furniture retail-ing scene to conform with the altered purchasing habits of customers, old store structures erected in the late '90's and early 1900's find themselves strangely yet strongly handicapped in performing the functions of the new type homefurnishing store which will be most efficacious in attracting and holding trade. An Active Year • The subject of store remodeling and modernization has been told ov-er and over again in the Homefurnishings Xews section of FINE FURNITURE over a period of a year — one of the most active twelve months in the history of store remodeling and store refinements. One old firm after another has realized the inadequacies of its old structure and has met these deficiencies with a splendid spirit, a keen realization of changing needs and a superb confidence in the future of the homefurnishing profession. There has been something far beyond pride of own-ership in the improvement of old structures and the construction of new buildings. They have been no mere empty gestures, but rather the manifestation on the part of merchandisers of a realization that better display facilities, more alluring windows, interioral arrangement scientifically keyed to more and quicker sales, air conditioning, correct lighting and a host of other newly-developed merchandising aides are now and will be increasingly a requisite to success in the retailing of furniture. You Are Invited • FINE FURNITURE is elated to record each month, m a necessarily brief form, the history of such progress in the construction and modernization of furniture store buildings. FINE FURNITURE invites retailers who have achieved unusual results, beyond beauty, in exteriors and interiors of their buildings to tell us about them, so that the whole trade may be benefited by their experiences. Although we cannot publish all of these, we shall endeavor to present ail those we believe are outstanding contributions to mer-chandising progress in physical equipment und store layout. This recording of the best in new-store construction and old-store modernization must take into account the tine job done by Schoenfeld's Standard Furniture Co., of Seattle. Wash., which has just completed a modern-ization program costing approximately $100,000. One of the most notable factors in connection with the remodeling of this oldest retail store in Seattle, built in 1907, was the abolishing of the long familiar corner entrance, topped by a clock. A cantilevered display window occupies the site of the former en-trance, and the new ingress is moved ten feet to the Pine street side, with a restricted parking area imme-diately in front of it. A marquee, however, ties in the new entrance with the corner; it begins at the far side of the new entrance and extends 75 feet in length to oldo'jt rotail sloie modern facade. f o r SEPTEMBER. 1937 11 the other side of the building. Two sets of hardwood and bronze doors have been placed at the entrance to eliminate draft and dust in the store. Entrance • The entrance change is important, merchandisingly, not only because it introduced a display window adequate for the display of a room arrangement of furniture, but because it takes into consider-ation the modern needs of motor traffic. As stopping a vehicle on a corner isn't done in 1937 traffic, a corner entrance has no place in a 1937 store! The exterior of the building was also changed by refacing with black mottled terra cotta to the second floor, and the white terra cotta of the original design was extended down to this point to give the build-ing better proportions, a more bril-liant contrast in color. Interiorally, the plan was to re-place yesterday's ornateness with modern simplicity. The textured plaster of first floor decoration was replaced with plaster in smooth fin-ish and a suspended ceiling intro-duced to cover all pipes and beams. The off white of this background is a foil for the display tables and cabinetry in a warmer off white, accented with pencil decorations of dusty rose. The entire elevator front was refaced with blue formica and polished chrome trim. Removal of the old stairway ap-proach to the mezzanine from an almost center position to one at the extreme rear of the store has ac-complished much. It releases valu-able selling space on both first floor and mezzanine, and makes possible a provision for customer convenience — a ladies' lounge and writing room at the stairway ter-minus on the mezzanine. Also, all customers who wish to visit the credit offices are thus drawn through the entire first floor. It is important to point out that the housewares department is on the mezzanine, directly adjacent to the credit offices. Housewares at Schoenfeld's also includes a very "live" paint department which has been doing even better since mov-ing to a location commanding a flow of traffic. Radio is also on the mezzanine, and all other major ap-pliances are on the special appli-ance floor — the basement, provid-ing a total of 64,800 square feet for the merchandising of washers and ironers, ranges, oil burners and refrigerators. Views of Schoenfeld's remodeled, modernized interior. Impulse Goods • This store fol-lows a practice of putting impulse departments on the main floor — small appliances, silverware, china and glassware, linens, blankets and bedding. The modernized layout calls for arranging these in bound-aries of eye-high cabinetry to give an effect of many interesting little shops within a great store. It is a merchandising theory also applied to upper floors, of which the lamp shop shown here is an interesting exhibit. A 10-foot suspended ceil-ing and stock fixtures which par-tially bound the department, help to create an intimate atmosphere which makes for better selling and makes the lamp merchandise more attractive and easier to choose from. 12 FINE FURNITURE Floor-Coverings • Linoleum is an-other item rating a special "little shop" environment, and both the drapery and rugs, on the same floor, have special display rooms to facilitate selling from sample lengths. Such provisions for custom service is integrally a part of the Schoenfeld plan of not selling mer-chandise, as such, but homefurmsh-ings ideas! Certainly this store is well known for the way it has pio-neered in the model home plan of merchandising. The two models are on the fifth floor — one a complete-ly furnished house, with an exterior of antiqued brick. The store is managed by a third generation of Schoenfelds: Herman, Jr., the son of the president, who has retired from active manage-ment; Kenneth, Herbert and Ralph, the sons of the late Herbert Schoenfeld. WHERE and WHEN NATIONAL FURNITURE WEEK September 24-October 2 GRAND RAPIDS EXPOSITION Mid-Season Market, November 1-6 AMERICAN FURNITURE MART. CHICAGO Mid-Season Market, November 1-6 MERCHANDISE MART. CHICAGO Mid-Season Market, November 1-6 AMERICAN FURNITURE MART CHICAGO Winter Market, Jan. 3-15 MERCHANDISE MART, CHICAGO Winter Market, Jan. 3-15 N. Y. LAMP SHOW New York City, Jan. 17-21 N. Y. FURNITURE EXCHANGE Winter Market, Jan. 17-29 SAN FRANCISCO WINTER MARKET January 24-29 "Feather Letter" for Small Balances DERPETUAL problem of furniture deal- •L ers everywhere is the occasional small balance. What furniture dealer can afford to get "heavy" over a $1.95 account, espe-cially when no process of forced collection exists to collect the thing? Small balances need to be collected; first, because they count up to a substantial total, second, because the customer whose account is com-pletely paid is much more apt to return for further patronage. Here is a small-balance letter used by a western furniture dealer. The store's regu-lar letterhead is used, but the message is typed so that a small colored feather can be inserted through two small holes cut in trie stationery. Immediately attracting attention, the message develops the idea: "One liny feather, of itself, weighs very little — hut just try carrying a feather-bed up attic sometime i One unpaid small balance, like that standing against you on our books ($1.95) does not seriously affect us, but several dozen of them do. Also — it is pretty easy, for a small amount like this, to spend pretty much the equivalent of it in postage and letters, if it remains unpaid. We know you wouldn't, intentionally, have that happen. So, before you forget it, please send your check to us in the enclosed addressed envelope — today!" man on the cover AT THE first anniversary of . the new Berkey & Gay Fur-niture Co. line, which occurred at the past May market, a figure long familiar in the furniture in-dustry and responsible m a big way for the many changes in the B. & G. display, was T. Ashley Dent. At an age when most men are ready to pull on their carpet slippers and murmur "they're not goin' out tonight," "Ash" as-sumed the general managership of Berkey & Gay. Entering the furniture game at the explorative age of 19 with the D. M. Gilmore Furniture Co., Minneapolis, T. Ashley spent three years, followed with a like term at Knapp & Stod-dard in Chicago, and five with the Orinoco Furniture Co. at Columbus, Ohio. The next 20 years found the "Colonel" direct-ing his intense energy, imagina-tion, inspiration and ability toward the development of manufacturing concerns. Not-able achievement in this line of endeavor was the Elgin A. Si-monds Co., of Syracuse, N. "V., which for years was an outstand-ing feature of the Grand Rapids furniture exposition. Following a long, successful career as a manufacturer, "Ash" retired from active participation in the T. ASHLEY DENT " . . . going places and doing things again." industrial world, retired to South-ern France. With the advent of the depression, however, Dent, like many others, watched the wheel of fortune spin against him and soon found it necessary to get back in the business harness. When Berkey & Gay was re-organized, the important mantle of New York metropolitan rep-resentative was draped upon T. Ashley's broad shoulders, due to the breadth of his experience, his intimate acquaintance with the trade. In the expansion activi-ties that came with the develop-ment of the new Berkey & Gay company, T. Ashley Dent's half-century in the furniture industry paid an additional dividend. He was selected as general manager to direct the destinies of the new concern. T. Ashley's professional aims are concentrated in one thought, that of making a success of his present job; his philosophy of life is founded upon two simple words — hard work — while his advice to those ambitious ones interested in entering the furni-ture business is to learn it from the lumber pile up. Kipling, Truslow Adams and Churchill afford him diversion and relaxa-tion, corn pone and catfish ap-pease his gastronomical being. Quoting from an editorial pub-lished in the Grand Rapids Her-ald at the time of Dent's debut as Berkey & Gay's generalissimo: "The old master has done an-other trick . . . I could see his touch everywhere and I liked it because I like to see Ashley Dent going places and doing things again. He's on his way once more." f o r S E P T E M B E R . 1 9 3 7 13 F URN ITU RE O C A. P. JOHNSON EDUCATIONAL DIP-ECTOP- OF CJQ-FURNITURE EXPOSITION ASSH , WHO IS EXHIBITING SWEDISH 6P.IT IN P-ECOVERY FPOM RECENT ILLNESS, HERMAN FABEH. BUYER. FURNITURE CO, . TOPS HOST. HOBBIES, HUNTING AND \JOOR-F-- SH-H-HUSl DOHT TtLU ANVBOD)7. JACK BfcOWER-THIS WAV TO THE CAVEP-H CHAMPAGNE. BOUPBON DESIDNER_ AND f* HtAD 0? THE bBO W£P_ Fu P-N ITU P-E Co. GUILD BACF-EP— IN GRAND CIVIC AFfA\P-S. RALPH MORjE PR-ES. 2ALPH MOPSE CO. Bp-UMMEL OF THE INDUSTP/. TYLIST OF NOTE. THERE IS A^i UNCONFIP-MED P-UMOP-THAT HE S BUILD\NCJ IN HIS HOME. 14 FINE FURNITURE STYLES SUBTLE REFINEMENTS APPEAR OTYLE developments in he k_) furnishings for the fall ses point to subtle refining of pre • • trends rather than to rad changes. The period and moc types of design now widely foun> all classifications of merchan. are undergoing these changes. I the upper brackets and in 1 style merchandise, certain new rections may be seen. In goods pro-duced for volume consumption at popular prices, better taste and im-proved design are to be found everywhere. Borax Wilts • One has only to look at the figures furnished by the National Association of Furniture Manufacturers to see how rapidly this trend has developed. In Fall, 1935, 23.6%, of all furniture pro-duced was bracketed as "unstyled," it could be called neither true mod-ern nor true traditional. This borax design has dropped in Spring, 1937, to 6.1% of all production. Refinement • A corresponding im-provement in design can be traced in all other branches of homefur-nishing. In American-loomed wool pile carpets and rugs, it is a far cry indeed from the first flashy modern-istic designs, the garish Chinese adaptations, the limited number of colors in plain broadloom carpet, the first tentative experiments with tex-ture that marked the scene a few years ago, to the variety and beauty of floor coverings offered today and in preparation for the fall market. In decorative upholstery and drapery fabrics and in wallpaper a corresponding improvement in de-sign types and most particularly in color has been notable in the past few seasons. The indications for fall point to still greater refining and development. Classicism • Those three funda-mental styles which account for the greatest volume in all major branch- . . - ' • : • • . % FOR FALL IN ALL MERCHANDISE BRACKETS es of homefumishings — 18th Cen-tury, Modern and Early American — will undoubtedly continue to be the bulwark of demand and sales for the coming season. (a) In the increasingly popular 18th Century English style, certain periods not recently widely featured assume importance—there is greater interest m Queen Anne and in ver-sions of Hepplewhite, Phyfe and certain Regency types. The Wil-liamsburg restoration has inspired a great wave of interest in the truly classic 18th Century types and in colors and design motifs used in the beautiful mansions of the South. The Williamsburg development has also stimulated interest in other phases of Southern Colonial. (b) Modern appears to be hold-ing its own, and is still a major fac-tor in lower and medium price brackets. The new Modern is more conservative and refined in line and proportion. It is particularly strong in bedroom and dining room furni-ture. Modern is also important in custom-made furniture. (c) Styles come and go, but Early American appears destined to maintain its cherished position with a large part of the population. More Stratford twin couch by Sleeper, Inc, (at top), covered with glazed chintz; Alexander Smith & Sons manufacture the two modern rugs in rust, tan and green; below these are a novel modern with line and ornament, corner floral groups in rusts, gold, blue on tan ground and a Sarouk design in gold, blue, tan, green on rose background; chair patterned after the French Mar-quis, resembling miniature love seat, being 36 inches wide, made of French walnut, carved, upholstered in turquoise brocatelle, manufactured by M. Singer & Sons, displayed in the American Fur-niture Mart. New qualities produced in the Collins <S Aikman Ca-Vel line "Yorke" pattern (at bottom), are in keeping with the trend toward more elaborate decoration. Floral designs on this cut and uncut jacquard of blended yarns are larger than similar previous designs. f o r S E P T E M B E R . 1 9 3 7 15 «•• — unusual pieces are now sought out for reproduction, and a softer, more mellow finish is of increasing importance. Revival • In the higher price field and in the styles set in motion by decorators, certain trends which may or may not reach a popular level later are to be noted. Magazine editors and style leader stores have begun to feature the French 18th Century styles. In their more formal or "court" ver-sions, these appeal to the same class of consumers who have been espous-ing the finer English styles—Regen-cy, Sheraton, Hepplewhite—and are to some extent used as companion pieces to English types. In their provincial aspects, the French styles offer a variant to the perennially popular Early American. Curves • Decorators for several seasons have been talking Baroque. While this style cannot be expected to register profoundly in popular priced lines, it does have an influ-ence in a trend to more elaborate design motifs and to the substitu-tion of the curved for the straight line. The Victorian style is also receiv-ing public interest. It is not expect-ed to reach the heights of elabor- Top, left, twin chairs covered in dusty rose silk, blond maple bases, co£fee table in blond maple and glass, manufactured by Brown-Saltman, displayed in Los Angeles Mart . . . Developed from 18th Century cockfight chair is this adapta-tion by S. T. Campbell Co., shown in the American Furniture Mart, fashioned of walnut, covered with antique white top-grain leather, trimmed with brass nails . . . Top, right. Modern Mexican theme bedroom, packaged as a unit, dis-played by the Institute of Carpet Manufacturers of America, in the American Furniture Mart. All-over borderless rug with rust and green dominant color notes used with blond furniture. Cotton and linen draperies in natural and tan shades, coupled with Mexican pottery accessories, complete the ensemble . . . Amateur photography's increased popu-larity accounts for the introduction into the home of the photo-mural. This Italian lake scene screen executed by Ferguson Bros. Mfg. Co., shown in the American Furniture Mart, adds charm to the Landstrom Furniture Corp. ensemble. Wing chair upholstered in natural colored linen carrying interesting loop motif embroidered in brown . . . Lower left illustration depicts style importance of new figured carpeting. A single piece of furniture in harmonizing style with dra-peries and carpet strips illustrates improved display method for floor covering sections. Display at the right dramatizes a quaint country bedroom, while multicolor rag rug effect in wool pile oval rug of hooked pattern establishes the charac-ter for this ensemble employing maple furniture and New England sea scene printed drapery. Both displays by the Institute of Carpet Manufacturers of America in the Ameri-can Furniture Mart. . •: „ • *V 11 :•*'. •_>• - ••£' 16 FINE FURNITURE The Dinwiddie chest indicates the first break "with pure Sheraton design. Note exquisite carv-ing above fluted posts. The Wickford sleigh bed is a typical example of "The Calvert Group" craftsmanship. (2 FURNITUI From the typical American scene of the years 1780 to 1890 comes these "CALVERT GROUP" Mahogany adaptations. Timed to meet the vogue for urban Vic-torianism and the popularity of mahogany, the HOLLAND FURNITURE COMPANY and In a mahogany market these fine reproduc-tions were the outstanding sensation, not only for the exquisiteness of their execution, but because they are priced for popular demand. No. 810 HOLLAND FURNITURE CO. HOLLAND MICHIGAN We appreciate your mentioning you saw this in FIXE FURNITURE f o r SEPTEMBER, 1937 17 r AMERICANS DUTCH WOODCRAFT SHOPS artisans have reproduced carefully selected antiques from this era of elegance. Authenticity of detail, even to the matching of the veneers of the original pieces and the accuracy of the hardware, affords your customers an opportunity to possess genuine American reproductions. i No. 917 No. 919 The Weedsport round dining table, No. 917 enhances the Colonial dining room, The Cranford sewing cabinet, No. 919 and the Topton corner stand, No. 900, are exquisitely executed reproductions. Displayed in the WATERS-KLINGMAN BLDG. No. 900 DUTCH WOODCRAFT SHOPS ZEELAND MICHIGAN We appreciate your mentioning you saw this in FINE FURNITURE 18 FINE FURNITURE ation and fussiness of the original style, however, and is modified to meet present-day standards. Finishes • Woods and finishes show ever-growing refinement. Mahogany and walnut are especially important in 18th Century types, and in addi-tion to bleached and pickled finishes, medium and dark transparent and soft antique finishes should be watched. Textures • In carpets and rugs, texture weaves continue their up-ward swing. This Spring, both in manufacturers' production and in retailers' sales, textures are the larg-est single factor in designed rugs. The new lines will undoubtedly bring forth new developments in texture—more subtle and ingenious than those heretofore produced. Persian patterns are regaining lost ground and are particularly wanted in deep warm red and rose grounds. and in designs that definitely repro-duce fine imported pieces. Moderns tend to merge with the texture types and to show fewer of the bizarre, geometric designs. Early American hooked types are important, though in many rooms furnished with Early American fur-niture, the newer textures are used. Florals • Figured carpeting shows signs of revived interest. Especially interesting are new floral designs, largely inspired by Georgian and French motifs, which will be partic-ularly appropriate to rooms decor-ated in 18th Century English, Southern Colonial, French and Vic-torian styles. An important devel-opment of the plain broadloom movement is the decided trend towards two-tone figured carpeting with texture interest, rapidly devel-oping in new and handsome versions. No Borders • There is an added im-petus toward the all-over borderless type of design in rugs as well as car-pets. This is undoubtedly due to the influence of broadloom, which has also stimulated a movement towards covering the floor from wall to wall or as completely as possible. An increasing demand for sheen-type plain and textured carpet is expected. Colors • In colors, the wood tones and tans, now so popular, will un-doubtedly continue. Deeper green with a bluish cast and rich red shades m plain and two-tone carpet are rising. Blue promises to con-tinue its upward swing. Lighter colors, paralleling the "muted" col-ors now so in vogue in wallpaper and fabrics, are also a definite trend, particularly in the higher priced field. Stripes • From the fabric field pre-dictions are that plain and textured goods will continue to lead and in-crease in upholstery. Vertical stripes are on the up and up in both drapery and upholstery fabrics, and the public is expected to want more and more of them. Florals, particu-larly large designs, in stylized or naturalistic types, are still very im-portant in upholstery, and there is increased call for refined and sub-dued versions of Early English designs. The report of the National Uphol-stery and Drapery Textile Associa-tions shows green decreasing but still leading in upholstery colors, with blue and gold increasing. Gray also is increasing as against white and off-white which are falling off. Tans, beige and mauve are rising while the deeper browns decline. Beg Pardon, Widdicomb Erroneously captioned as the product of John Widdicomb Co. was the illustration of twin Chippen-dale beds, on page 24 of the August issue. We correct this misstatement. The beds were manufactured by the Widdicomb Furniture Co. Attractive show window of Gomprecht & Benesch, Baltimo re. displays Federal groupings of Grand Rapids Chair Co. f o r SEPTEMBER. 1937 19 Is This YOUR Salesman? by RUTH McINERNEY Author of "Customer's Viewpoint" IF Wood-Cut-Up Mackenzie were to decorate this page appropri-ately, he'd aerate it with laurel wreaths. This is a tribute to sev-eral crack retail salesmen, wise in women's ways in spending, who make our sketch of the Ideal Sales-man possible. It's a composite pic-ture, shot from another angle, the customer's. Our Ideal * Gentlemen, meet your Ideal Salesman. Beauty is obviously not his only excuse for being — otherwise he'd have no excuse. He probably wasn't the life of any party the night before. He may even look like the wrong answer to a maiden's prayer — to maidens accustomed to judging answers by covers. But he has that freshly tubbed appearance. He's not fastidious. Heaven save us from the salesman who is too dainty to turn a sofa upside down so we can see the construction. We Never let Romance die. also, like Nature, abhor the vacuum who stands forbiddingly six feet from the merchandise, and recites a sales talk like a museum guide. All the while we are just dying to open all the little drawers, try the cushions, lock and unlock the locks. Selling by Doing • The Ideal Sales-man isn't afraid of rumpling his coiffure getting down on the floor to adjust lamp wires. We watched one good salesman drive a brawny Not too dainty to turn a chair upside down to show construction. arm into the suds of a washing ma-chine to demonstrate sudsability. We wanted to buy washing ma-chines in half dozen lots and use them for bridge prizes. When an-other expert salesman thumped up and down on a studio couch to prove its toughness, we felt we ought to buy one for each room in the house. When still another Grade A salesman re-arranged fur-niture to resemble a problematical corner in our own house, to help us visualize it better, we capitulated. The Ideal Salesman gets into the spirit of the thing, sells by doing. Facts • He also gives the facts of furniture life in a firm voice. None of this sotto tone, as though he expected some resentful manufac-turer, lurking behind a cushion, to jump out and curse him unto the sixth generation. "All drawers are completely framed-in and dovetailed for strength and greater dustlessness. Backs of drawers are grooved to receive drawer bottoms and pre-vent sagging — they pull out easier and also help keep out dust. Cor-rectly laminated panels and tops on these tables mean they are stronger and less liable to warp and check than solid woods used for this purpose. All carvings are genu-ine ones, done in the wood, not composition. That means beauty and durability." And when he says: "This fabric is mohair —you know, Rank One in durability, non-fadability, ease in cleaning. It means lasting beauty and less housework for you, not to mention ultimate economy." And so he interprets remote details in ways we understand. Dealing in Drama • Now don't get the idea the Ideal Salesman feeds us on bread alone. He's pretty good on the dessert, too. He can take a collection of closed-out, somewhat forlorn furniture stand-ing on the floor, lonely as sunrise over Broadway. He can give to these roses and bachelor buttons left blooming alone, just the drama that will send them profitably on the way to the shipping room. "Madam," he may indicate with just the right amount of respect, "these are a few choice remaining pieces from our season's Hit Parade. They're all we have left of our most successful lines, by popular vote, the most desirable buys for the home this year. Yours at one-third reduction." And Romance • He may indicate a lamp, the survivor of twins. "In-expensive, yes. Odd, perhaps. But the alabaster-type base is called Kashmiri —• you know, from the Pale Hands song — white and cool-looking in the light." He knows that when selling to women, it's best to never let ro-mance die. 20 FINE FURNITURE from the MUSEUM of FINE ARTS, BOSTON IN the year 1800 a house was designed by Samuel Mclntire of Salem, American 18th Century wood-carver, designer and architect, and built for Captain and Madam Elizabeth (Derby) West at their country place in South Danvers (now Peabody), Mass. Fol-lowing is a description quoted from the Handbook of the Department of Decorative Arts of Europe and America, Museum of Fine Arts, Boston, by curator Edwin T. Hipkiss. "The parlor from the house X !<X sash, and the doorway on the north wall, which is a copy of the original on the adjoining wall. The mantel-piece in every detail is as it was removed from the house, including the lining of soapstone. "By rare good fortune some of the furnishings placed in this house when it was completed in 1801, probably in this room, have come back to their original setting. These are the shield-back Hepplewhite chairs, the pair of Sheraton arm (Please turn to Page 27) f o r SEPTEMBER, 1937 21 WHAT DO YOU KNOW? AND—ARE YOU SURE? 1. We're sure that, furniture man or not, you arc familiar with Gypsy Rose Lee. However, a young lady named Angelica Kaufman is of infinitely more impor-tance to furniture designing. Surely, since you are so familiar with Miss Lee, you will have had time to find that Angelica Kaufman was: a—A direct descendant of George W' ashington, responsible to a large degree for the restoration of Mount Vernon. b—The wealthy maiden lady who donated a million dollars to estab-lish the American wing of the Metropolitan. c—An Eighteenth Century designer and painter responsible for decor-ating much of the fine furniture in "The Age of Satinwood." d—Louis XVFs first favorite, respon-sible for much of the Austrian in-fluence in French decoration. 2. Much more of that and we'll look for a wastebasket, too. Let's get practical and play a childish game. Casein glue, to which so many manufacturers point proudly in their specifications, is: a—Animal. b—Skimmed milk. c—Vegetable. 3. Here's another easy one. Curled hair for upholstering is generally graded (com-pulsory by law in many states), and often tagged by the percentage of mane and tail hair vs. the percentage of bris-tles, such as ''The curled hair filling in this chair is 60% mane and tail hair and 40% bristles." The bristles so re-ferred to are: a—Short hair from the hide (horse), b—Hog hair. c—Salvaged miscellaneous hair from furs, artificially stiffened. 4. Last month you proudly identified KIX-KOMO. Almost as popular, and rapidly coming to the front in promotions throughout the country is LOOM-POINT, a product of: a—Shelton Looms. b—International Looms. c—Art Loom. d—LaFrance Textile. 5. Two of the statements below are defi-nitely inaccurate. Check the one that is correct. a—Frieze in a general sense, refers merely to the looped pile in a fabric, carpet, or any piece of weaving. A frieze can be woven of any yarn. b—Only mohair and linen can prop-erly be woven into a frieze. So-called cotton and rayon friezes, etc., are misnamed. c—Friezes, more than any other type fabric, are subject to moth dam-age. 6. Quite frequently you will hear the word "Ormulu" used in connection with French furniture. It's a type of: a—Inlay. b—Marquetry. c—Metal casting used in place of carving. d—Brass caster, e—Finish. 7. Most of you remember the splurge a number of years ago when the tomb of Tut-ankh-amen was discovered and the resultant Egyptian vogue in everything from earrings to davenports. The class-ical influence in Georgian and Contin-ental furniture of the same period re-sulted from almost identical circum-stances surrounding the discovery and excavation of: a—The Parthenon, b—The Greek Acropolis, c—The ruins of Pompeii, d—The ruins of the early cities of Crete. 8. And, while we're back in the old days, you might as well be reminded that, of the three great orders of ancient archi-tecture listed below, the fluted post sur-mounted by heavy Acanthus carvings seen on much of our carved furniture, is derived from the: a—Doric. b—Corinthian. c—Ionic. 9. One more and we'll get back to today. The ancient classical motifs found m many Empire pieces (such as the ram's head, wreath, bees, etc.), were not de-rived direct from their source, but were brought by way of, and adopted after Xapoleon's conquest of: a—Northern Africa, b—Italy, c—Spain, d—Russia. 10. That was a honey. Slip yourself an ex-tra five on your score if you knew7 it in a hurry. Now take an easy one. "Sugar" maple is just another name for: a—Really good rock maple. b—Soft Michigan maple. c—An inferior quality used in cheap groups, d—Magnolia or other woods finished to resemble maple. 11. A definite ratio exists between the cost of building a house and a reasonable cost to furnish it. According to budget experts, the Department of Commerce and ranking decorators, you should be able to furnish a house costing #10,000 appropriately for: a—$1,000 — $1,500. b—$2,000 — $2,500. c—$3,000 —$3,500. 12. If you have one of these mathematical minds you ought to have fun with this. Give yourself an extra five on your score if you can do it without pencil and paper. In any case, even if you don't go in for figuring out where two trains going in opposite directions will meet, you do know mark-up and should know the percentage of labor involved in manufacturing costs. Therefore, if a typical Southern manufacturer making a group which retails at a regular mark-up on your floor for $119 raises wages approximately 20%, and passes on only the actual amount necessitated by in-creased labor costs, you would have to get for re-orders at retail: a—approximately $123. b—approximately $133. c—approximately $H3. d—approximately $153. 13. Don't worry too much if you missed that—you're going to have plenty of company and some of them pretty smart boys. Try another easy one. A twisted leg or stretcher of the "rope" type is easily associated with: a—Louis XVI. b—French Provincial. c—Carole an. d—Queen Anne. 14. We'll end up with another childish game. In the following list are six comparative-ly well known names in the furniture business, all lettered. Opposite is a col-umn of miscellaneous items, certain of which are easily associated with names in the first. Group them together, as A-l, B-2, etc. a—Karr 1—Mirrors, b—Lammert. 2—Trade Papers, c—E. G. Weir 3—Spring Units, d—Vincent 4—Tea Wagons. Edwards. 5—Kansas City, c—Irwin. 6—St. Louis. j—L. C. Chase. 7—Ipswich, Mass. 8—Flardware. 9—Goats. 10—Certified—Reg-istered— Pedi-greed. 15. Here's a snap. Inside drawer corners on good case goods arc almost always joint-ted by: a—Tongue and groove, b—Mortise and tenon, c—Glue and dowel. d—Corner butting, e—Dovetailing. 16. You are allowed a maximum of twenty seconds for this next question. Over that to answer it counts as a miss. All of the following firms label their merchandise. Which trade mark is GREEN? a—Imperial. b—Irwin. c—Berkey & Gay. d—Landstrom. Count five for each question. Perfect score should be 95 (there are two oppor-tunities to double); 60' is fair; 70 is good; 85 or above is excellent. No. 14 is to be counted either right or wrong with no par-tial score. Number correct Multiply by five for total score Correct answers on page 28. 22 FINE FURNITURE THE SKETCH Beer... INELEGANT FURNITURE OF NINETIES IN BETTER TASTE THAN BORAX OF TWENTIES HPHE return of the Victorian trend in furniture re- -'• calls other styles in vogue during the latter half of the 19th Century. Eastlake, the Golden Oak, L'Art Nouveau, Mission and English Arts and Crafts furni-ture made sudden debuts and disappeared with equal rapidity, perhaps with the exception of Mission, which actually established itself as a definite American style. In the accompanying sketches Arthur Kirpatrick, who was drawing furniture almost half a century back, reproduces some of the artful creations in vogue during the latter part of the last Century. Grotesque as some of the furniture was, methods of selling it were not far in the rear. For example, it is related that sideboards were purchased according to the size of the plate glass, the 18"x40" being recognized as a standard. As inelegant as most of the 19th Cen-tury styles were, the borax of the 20's and some of the depression modern surpass them in bad taste. teacher . . . "pvETERMINING the recog- \~J nized "Dean of Designers" in the furniture industry is akin. to solving the "How old is Ann:" bromide. Of one thing, however, we are certain, that Arthur Kirk-patrick, head of the Grand Rap-ids School of Furniture Design-ing, ranks near the head of the list when the time element is considered. For it was 44 years ago that Art entered the employ of the Berkey & Gay Furniture Co. as assistant to Adrian Mar-gantyne, for years head designer of B. & G. Eleven years earlier young Kirkpatrick had been ini-tiated into the furniture industry as an apprentice carver with the Oriole Cabinet Co., following in the footsteps of his older broth-ers who had preceded him as furniture mechanics. Being of a philosophical and romantic nature, Arthur Kirkpa-trick studied furniture designing from the standpoint of romance, historical lore and its relation to human characteristics. Mythol-ogy and a delving into the an-cient art of symbolism became more than a hobby with Art. He incorporated it into the curricu-lum of his furniture designing school, a venture commenced m 1900 and carried on uninterrupt-edly to the present time. Nu-merous and famous in the furni-ture industry are Kirkpatrick's ARTHUR KIRKPATRICK . . . his alumnae are many and notable. alumnae. Such notables as Hans Berg of radio fame, Herman De Vries, the modernist, Billy Cleav-er of the Imperial Furniture Co., Rockwell of High Point, received inspiration and elementary de-signing training at the knees of Father Kirkpatrick. His present partner, Russell Kirkpatrick, en-tered the school as a student, exhibited promise as a designer in his own right and to cinch the agreement became the senior Kirkpatrick's son-in-law. Marie and Russell need no introduction to the designing fraternity. Kindly, patriarchal in appear-ance, Arthur Kirkpatrick is deeply respected by those with whom he comes in contact. Al-though well along the highway of life, he enters into various activi-ties with a zest that depreciates even the enthusiasm of his younger colleagues. His Gallic sense of humor finds an outlet in the many events reminiscently related to the early days in the Grand Rapids furniture world. Uncle Art is an ardent disciple of Isaac Walton, still golfs for relaxation and enjoys the horti-cultural beauty surrounding his attractive estate located in sub-urban Grand Rapids. Quite naturally John Greenleaf Whit-ties and Ralph Waldo Emerson are favorite literary characters, the Bible and Aesop's Fables his choice for preferred reading. "When You and I Were Young, Maggie," satisfies his musical soul. In an industry replete with fascinating characters, Arthur Kirkpatrick ranks as one of the trulv beloved. for SEPTEMBER, 1937 23 Sketches of writing desks by Arthur Kirkpatrick, executed in the florid style of the late 90's. Great ideas of the young design-ers in the late 90's were short-lived and often went astray, some of them never reaching the mill room. A mixing of styles in 19th Century days was highly permissible as exemplified in the sketch of the side-board. A method of establishing the price on case goods was by the size of the plate, an 18" x 40" being a popular glass size. 24 FINE FURNITURE NEW BEAUTY and UTILITY Invigorate Fall Selling An automatic poitablc electric roaster bv General Electric Co. is in lealitv a miniature range and is capable of roasting a 16- pound turkev. It also bakes and broils. (Top of page, loft.) Another good season-al opportunity arc Norge's streamlined washer and ironer units (Top, right.) Above, left, an oil-burning heat director by Perfection Stove Co. It is of the vaporizing bowl or pot type, supplying both radiating and circulating heat. Shutters are adjustable. Left, a handy and attractive combination radio set and cellarette by the International Radio Corp. This Kadette model 649X retails for S55. Left, below, one of the attractive new Duo-therm room heaters recently brought out by the Motor Wheel Corp. Above, right, new Detroit Jewel six-burner gas range by Detroit Michigan Stove Co. r "-jmmer selling season on electric refrigerators and 1 heavy ticket items has been extremely disappoint- \ i • there is every reason to believe that generally • ! economic conditions throughout the country, due • ; -r crops, quieting of labor troubles and adjournment •. ess will contribute to a noticeable revival in sales f o r SEPTEMBER. 1937 25 of MAJOR APPLIANCES Top, left, new self-contained air-conditioning unit and, right, view of kitchen in "New American" home in Oak Park, 111. Air-conditioner and home are by General Electric Co., as is the newly developed electric garbage-disposal sink unit shown at left. Above, center, Arlington model electric dishwasher is small, neat, compact and attractive. It is a Hotpoint product. At the right are shown two new washing machine models. That above is a combination washer and dryer unit which damp-dries a load in two minutes. It is a Kelvinator product. Below is an apartment-size unit with two-pound capacity by Holland-Rieger, Inc. It retails for about $12. through furniture stores of certain appliances during the Fall and Winter. Anticipating this, manufacturers have outdone themselves in offering new things, and in adding many new utility features to old appliances. Improved styl-ing also is apparent in the latest models. 26 FINE FURNITURE FABRIC FACTS Facilitate Furniture Sales PART I by PHYLLIS FIELD COOPER CALESMAN SMITH looked O pop-eyed and felt peeved, for he just saw a sale which he had tried to clinch the day before go to one of his colleagues. He felt he had done everything possible to make that sale himself, so having failed he was just going to approach Jones and find out how he had done it. "How'd you clinch that sale? I had that same customer yesterday looking at that very chair and near-ly wore my vocal chords ragged telling her about its excellent con-struction, its authenticity of design and how superb its hand-rubbed finish was." Romancing • "Well, I told her all that you told her but added a story about the fabric upholstering it. That seemed to take her fancy. You know, I sometimes have wondered if many women aren't more inter-ested in the upholstery than they are m the construction or finish of furniture?" said Jones, an old-timer at selling furniture. We are inclined to agree with Jones, which brings us to the point of this article — to tell some inter-esting facts concerning those fab-rics which are used to upholster furniture. Armure * is a fabric usually of one color used for upholstery purposes, especially for small living room, dining room and boudoir chairs. It is usually constructed of high grade mercerized cotton, though silk and wool are used. too. Possessing a rep foundation in a '"Jacquard'' weave, the self-colored design is usually woven in, and of small scale m either floral or geometric motifs. Armure is pronounced as it is spelled and is derived from a French word ''armor" meaning cased, plated or protected with a covering. Brocades • are particularly appro-priate for certain styles of period chairs, sofas and settees. The early examples dating from about the [ % A SILK AND LINEN SRDCATELLE COVERED CHAIR, CHIPPENDALE SOFA UPHOLSTERED I AN IMPORTED GLAZED CHINT "FRENCH BROCADE CRETONNE UPHOLSTERS THIS RATTAN CHAlK-AN INEXPENSIVE TYPE OF BED ROOM CHAIR. COVERED IN CH1MTZ. •PHYLLIS -FIELD-COOPER.- 1937- Just a few of the many upholstery fabrics used today that boast of an interesting historical background. 13th to the 15th Centuries (Italian, French, Spanish) were of heavy silk elaborately designed in floral, bird, animal and sometimes human figure motifs and embroidered m several rich colors with either gold or perhaps silver threads inter-twined in the weave. Most of the brocades today are machine-woven (Jacquard weave) though a few hand-loom specimens are imported from both France and Italy. They may be either of pure silk, cotton, linen, rayon or occa-sionally wool and many of the pres-ent- day designs are reproductions and adaptations of actual museum specimens which places a tradi-tional value upon them much cov-eted by homemakers. Brocades are easily distinguished from damask by the fact that the designs stand out as if embroidered by hand and not flat as in the former, and on the reverse or wrong side are visible "floating" threads which lead from one design motif to another. Brocatelle " (pr. brock-ah-tell) a variation of brocade is particularly appropriate for present-day chairs and sofas patterned after the styles of furniture that reigned during the 16th, 17th and 18th Centuries in France, England, Italy and Spain. Brocatelles are distinguished by their embossed or raised (repousse) appearance of the patterns. This is achieved by the use of linen filling threads woven into the back of the fabric in conjunction with a system of two warp threads and two filling or weft threads unevenly twisted. It is supposed that when broca-telle was first used about the 13th Century or later, it was designed to simulate the exquisitely hand-tooled embossed leathers of that f o r SEPTEMBER. 1 9 3 7 27 period used for upholstering furni-ture. In many of the modern power loom woven reproductions of an-tique brocatelles we find that the linen threads are brought to the surface of the silk face in spots to affect the appearance of genuine wear. Chintz • (pr. chints), an Anglicized word derived from the Hindu word "chint" which means "variegated colors" is a fine cotton fabric, usu-ally glazed by a "calendering" pro-cess. This is acquired in some cases (not all) by passing the cloth be-tween heated rollers of tremendous weight. Chintz was first introduced into England from India in the early part of the 17th Century. The chintzes of that period were of very finely woven cotton upon which were printed or blocked by hand small-scaled designs, mostly of the symmetrical floral type. The tra-ditional "Tree of Life" design, still popular to this day, was painted by the Hindu designer on the bedcov-ers or "palampores" of that time. A laborious process of hand-calender-ing was used by the Hindus to pro-duce a soft sheen to their chintzes. Present-day chintzes used for up-holstering purposes are usually glazed and made of finely woven but strong cotton, to withstand wear satisfactorily. Most of these chintzes are machine-printed though there are some to be had that are hand-blocked. Every conceivable type of design is used, in large and small-scaled patterns simulating those of the chintzes used during the 17th and 18th Centuries in Eng-land and on the Continent. Whether for living room chairs or sofas of the Georgian period or boudoir chairs or chaise longues of the French Classical Period, chintz of the better type will be found an attractive and comparatively inex-pensive upholstering fabric. It adapts itself well to many period furniture styles other than those mentioned. Cretonne • (pr. kreh-ton) slight accent on last syllable, or (kree-ton) slight accent on first syllable, derives its name from Creton, a French village in the province of Normandy. Generally, any heavy cotton fabric (sometimes linen) with a printed design on it in sev-eral colors is called a "cretonne." The weaves are usually plain though occasionally fancy weaves are in-troduced and if it is corded it is referred to as a "rep cretonne." High grade cretonnes are used for upholstering fibre and other sum-mer furniture, couches, chairs and sofas of such period styles as Geor-gian, Victorian and Early American. Next month we will conclude the discussion of upholstering fabrics. Boston Museum (Continued from Page 20) chairs, the pair of card tables, the sofa, the fire screen and a pair of window cornices, all of American workmanship. The secretary of ma-hogany was probably made in Salem; it was used there and its pigeonholes are labeled with the names of Salem ships. The hang-ings of damask and the coverings on the furniture are of the period or earlier than that of the room itself. The Turkey carpet of Ushak type is typical of the carpets im-ported by the merchants of the day. The chandelier with pendants of cut glass is of the late 18th Century." (See Page Nine regarding this Boston Museum Series.) Round Oak Catalog •"THE Round Oak Company, Dowagiac, 1 Mich., recently mailed to the trade their catalog No. 10-37, showing a complete line of Round Oak steel and cast furnaces for cither solid or liquid fuels. Also their com-plete line of automatic oil burners and air conditioning equipment. The Round Oak Co. arc producers of all types of heating equipment, as well as gas ranges, combination gas and coal ranges and Round Oak heaters. The name Round Oak has been an enviable one in the trade for the past SO years and Round Oak prod-ucts have always carried a guarantee of efficiency and quality. Their products are offered to the trade as the results of experi-enced engineering skill and production methods for a period of more than 60 years. Thousands of satisfied users can testify to the efficiency of their goods. C L A S S I F I E D A D S A Sensational Bargain in Bulbs • To increase the number of our cus-tomers by 25,000, we will send you FREE a nice collection of 365 Spring and Summer flowering Bulbs: HYACINTHS, TULIPS, NARCISSI, CROCUS, IRIS, ANEMONES, etc., all varieties separately packed and named. Send us for postage, packing, etc., a one-dollar treasury note by registered letter, and mention your name and full address in block letters. Six collections together with six ad-dresses only five dollars. Please, do not send coins or stamps, and mention the name of this paper. Dispatch carriage paid all over the world without increase in price. FRANK VAN BORSSELEN, Bulb Grower, HEEMSTEDE, Holland, Europe. MAILING LISTS POLKS GET OUR FREE REFERENCE JOOKW MAILING LIST CATALOG Gives counts and prices on accurate guaranteed mailing lists of all classes of business enter-prises in the U. S. Wholesalers—Retailers- Manufacturers by classification and state. Also Hundreds of selections of individuals such as professional men, auto owners, income lists, etc. Write today for your copy R.L.POLK&CO. Polk Bldg.—Detroit, Mich. Branches in Principal Cities World's Largest City Directory Publishers Mailing List Compilers. Business Statis-tics. Producers of Direct Mail Advertising. WL KIMERLy — STUDIO — WATERS-KLINGMAW BLQ, VOUBS for the Asking If you need furniture . . . house furnishings . . . salesmen in store or factory . . . or any information pertain-ing to the furniture and house furnish-ing industry . , . Write FINE FURNITURE, 155 Ottawa Ave., N. W., Grand Rapids, Mich. This information will be supplied promptly, without cost to you. Yours for the Asking FINE FURNITURE 155 Ottawa Ave., N. W. GRAND RAPIDS, MICHIGAN 28 FINE FURNITURE FIRM NAME AUCTION FURN. CO. BASS FURN. CO C. A. BORNHOUSER & SON WM. BRANDNER FURN. CO BUY-RITE FURN. CO. COASTAL TRADING CO COHEN FURN. CO DIXIE FURN. CO. (Formerly C. R. Roberts Furn. FREDMAN BROS. FURN. CO GORDON FURN. MART HOME FURN. CO GEO. J. KAISER LOEB FURN. CO MAY. STERN & CO.* NATIONAL FURN. EXCHANGE PACIFIC FURN. CO P. K. PAYNE & SON PEHRSON FURN. CO PHOENIX FURN. CO. POPULAR FURN. CO PRICE'S RHODES FURN. CO.* ROYAL FURN. CO JOHN D. RYAN RUSSELL SMITH. INC. SOUTHERN FURN. CO STERLING FURN. CO. SUNILAND FURN. CO SWINSON FURN. CO.* VAN SCIVER FURN. CO.* WILSON FURN. CO WINKELMEYER FURN. CO '•'Branch store or N EW S CITY Enid. Okla Guthrie, Okla. Bartlesville, Okla. New Orleans, La. Windsor, Ont., Canada Waltersboro. S. C Charleroi, Pa. Co.) Salem, Va. La Salle, 111. Gordon, Ga. Johnstown, Pa Waverly, Iowa Marion, Ohio New Kensington, Pa. East Point, Ga Fresno, Calif Trenton, Mo Orrville, Ohio Beaumont, Texas Wichita Falls, Texas Anderson, S. C. Greensboro, N. C. Ventura, Cal . Cambridge. N. Y. Jenkintown, Pa Marion, Va, Salt Lake City, Utah Houston, Texas Conway. S. C. Allentown, Pa Marion, Ohio Marshall, Mo unit of chain* TORES ANDTNUMBER PROPRIETORS DATE OPENED Archie Trinkle, Ernie McCoy June 8 A. M. Bass C. A. Bornhouser Wm. Brandner Murray Oventhal V. C. Hamilton Lester Cohen Cameron Wiley, Jr David Fredman, Henry Neil Fredman W. M. Isenberg Benjamin Bregman Geo. J. Kaiser Alfred L. Loeb Leo Lehman Herman Waxman P. K. Payne Clair Powell D. G. Shepherd Leo Schusterman Eugene Price G. R. Bass Perdue Rhodes 53 S. California Parley Pruhs John D. Ryan 416 York Rd. Russell Smith June 12 June 18 July 1 June 17 June 24 . . . . May 17 July 2 Fredman, June 26 June 25 May 20 June 12 May 18 June 15 May 21 June 8 May 5 May 1 June 11 May 20 May 14 May 8 April 17 May 13 April 26 B. M. Jennings. Joe Greear . May 4 R. W, Madsen, Jr.. F. A. Madsen 3rd and Elm St. W. M. Swinson J. B. Van Sciver David R. Livingston C. H. Winkelmeyer "^Change of name or address. . June 12 May 16 April 17 April 5 . . . . May 29 April 17 WHAT DO YOU KNOW? 1. C—Eighteenth Century design-er and painter. 2. B—Skimmed milk. 3. B—Hog hair. 4. B—International Looms. 5. A—Frieze in a general sense, re-fers merely to the looped pile in a fabric, carpet or any piece of weaving. Can be woven of any yarn. 6. C—Metal casting used in place of carving. 7. C—The ruins of Pompeii. 8. B—Corinthian. 9. A—Northern Africa (Egyptian conquests). 10. A—Sugar maple and rock maple are synonymous. 11. B—Most authorities agree on 20 to 25%. 12. A—Direct labor would not ex-ceed in any case more than 20% of the cost of such a group. Allowing $60 for cost, the raise would not be more than $2.40, or 20% of $12. Allowing a regular mark-up on this increase the maximum retail increase would not exceed $4.80. Answers to Questions on Page 21. 13. C—Carolean. 14. A-3—Karr Spring Units. B-6—Lammert, St. Louis. C-10—E. G. Weir, Certified— Registered — Pedigreed, (G. R. Furniture Mak-ers' Guild). D-2—Vincent-Edwards, Trade Papers. E-7—Irwin Co., Ipswich Maple Group. F-9—L. C. Chase, Goat trade-mark for mohairs. 15. E—Dovetailing. 16. A—Imperial. f o r SEPTEMBER, 1 9 3 7 29 Clean Selling and Merchandising Based on 26 Years of Successful Operation IN the Leading Furniture and Department Stores of the United States and Canada is what makes the Joseph P. Lynch Sales Company the Leading Sales Organization in America. There is no secret about the Joseph P. Lynch Special Sales Methods — nothing spectacular — mark-up is practically normal — and there is nothing about this plan •which can possibly reflect on the policy, honesty, good will or reputation of the store using it. Instead — it makes friends, increasing the buying radius, opens up hundreds of new accounts. It builds business with sound, legitimate merchandising, advertising and display methods. They are effective because of the wide experience of over 25 years, keen analysis in its application, and thorough attention to details in the proper coordination of all departments and employees toward a definite sales and profit making goal. The operation of a Joseph P. Lynch Selling Event runs so smoothly and everything is so well organized that merchants say they cannot understand how the Joseph P. Lynch Sales engineers can move so much merchandise profitably and so easily in such a short time. Better still — every Joseph P. Lynch plan has a vitalizing, beneficial effect on the entire store organization and on future sales, as there are no reactions after the sale. Instead, there is an increasing daily sales total compared to the previous year. Write or Wire Now for Our Free Plans Space in this advertisement per-mits our giving you only a brief idea as to the intimate details of the Joseph P. Lynch Sales Plan. Our complete outline goes thoroughly into detail —tells you exactly what we do •— how we do it — and what It costs you for our services. This is gladly sent you without obligation upon request, and we urge you to write or wire us immediately. Surely if some of America's largest and most reputable stores place their confidence in us why should you hesitate? Send for it today. We promise you will not be disappointed. Joseph P. Lynch of the Joseph P. Lynch Sales Company, who personally supervises all sales plans, is rated by Success maga-zine and other national publications as being one of the outstanding retail mer-chandising experts in America. Joseph P. Lynch Sales Co. General Office, 148-154 Louis St. GRAND RAPIDS, MICH. INVESTIGATE the Joseph P. Lynch Plan TODAY It May Mean the Greatest Sales Volume in Your History By writing us you will secure the actual appli-cation of this plan in 25 leading retail stores the size of yours, advertising and overhead cost and other interesting figures. Past records show that this plan has sold in every case not less than 15% of the yearly sales volume in 15 days — and this regardless of the size of the store or the season of the year •— in many cases far exceeding this amount. Would you like to sell 15% of your yearly volume in 15 days — at your own prices — and at an advertising expense of about 2'/2% in department stores and about 3(/2% to 5% in furniture stores? Let us outline to you the workings of this merchandising plan so that you will under-stand thoroughly its application to your store and approximately how it would affect your volume of business and profit. Write for this information at once, so that we can place this confidential outline in your hands without delay. We appreciate your mentioning you saw this in FIXE FURNITURE 30 FINE FURNITURE EVERYONE WHO TRIED IT — STILL USES IT! THERE'S nothing "new" about Moleather. It's still the same eye-catching, long-wearing, leather-like fabric it always was. It still offers a wider range of fast, uniform colors and the added advantages that make such good dealer selling points. What's NEWS about it is that every furniture manufacturer who ever tried it, still uses it — most of them in ever-increasing quantities. May we send YOU details and swatch book? ASHER & BORETZ, Inc. COATED TEXTILES Dept. C, 900 Broadway New York, N. Y. JULY 1937 REVISION NOW READY of the BUYER'S GUIDE I I For Twenty Years the ONLY Com-plete and Authentic Reference Guide in the Furniture Industry with listings of all Furniture, Bedding and Uphol-stery Manufacturers . . . Established Trade Circulation . . . A limited number ONLY of sale copies available . . . Forwarded upon receipt of $3.00 and returnable with refund if not suited to your needs. Super's <§uibe THE NATIONAL RETAIL FURNITURE AGENCY 314 Anderson Building, Grand Rapids, Michigan TALBERT LUMBER & VENEER CO. SARDINIA, OHIO Manufacturers of WALNUT AND QUARTERED OAK VENEERS WALNUT AND QUARTERED OAK LUMBER HIGH GRADE WALNUT LUMBER AND VENEERS We specialize and have our Own Band Mills HIGH GRADE QUARTERED OAK LUMBER AND VENEERS We appreciate your mentioning you saw this in FINE FURNITURE f o r S E P T E M B E R . 1 9 3 7 Glue ota Quality^ a—« fn*<,t>. GLUE. is~\ . _ ._ W' 31 You Can Always be Cartied Away Witfv When in the market for GOOD GLUE, please do not overlook these Landing Fields for Perkins Glues. There is a Perkins brand for every demand in woodworking and a "Happy Landing" awaits you if you write us for information, prices and service. PERKINS GLUE COMPANY Originators and Manufacturers of Vegetable and Coldide Glue Manufacturers of Casein Glue LANSDALE, PA., U. S. A. Credits ana,. (gflea LYON LYON MERCANTILE AGENCY ARTHUR S. LYON, General Manager Est. 1876—Publishers of LYON RED BOOK The nationally recognized CREDIT AND COLLECTION AGENCY of the FURNITURE INDUSTRY and trades kindred—Carpet—Upholstering—Baby Carriage — Refrigerator — Stove — Housef urnishing and Undertaking BOOK OF RATINGS—CREDIT REPORTS—COLLECTIONS OFFICES N.w York, N. Y 185 Madison Ar.. Boiton, Ma>» North Station Industrial Building Philadelphia, Pa 12 South 12th St. Cincinnati, Ohio 6 E. Fourth St. Chicago, 111. - 201 North Walla Stresl Grand Rapida, Mich Association of Commirea Bldg. High Point, N. C. - Wachovia Bank Bldg. Lo« Angelas, Cal 12th St. at Broadway LENTZ TABLE In reproducing this unusual selection of fine 18th Century pieces, LENTZ offers the dealers of America a type of merchandise that is admirably suited for promotional purposes. The individual pieces are exquisitely executed and have been carefully selected from the most authentic sources. The name LENTZ guarantees the most discriminating customer accurate English adaptations. Two finishes — the Old World and LENTZ — insure lasting beauty LENTZ TABLE COMPANY NASHVILLE MICHIGAN < We appreciate your mentioning you saw this in FINE FURNITURE 32 FINE FURNITURE Flexible space arrange-ments which are spa-cious, well-lighted, and concentrated. The club room illustrated is com-fortably and tastefully arranged and furnished. TRAFFIC IS HEAVIEST where the STRONG LINES SHOW in the WATERS-KLINGMAN BUILDING . . . EXHIBITORS . . . Allen Chair Co., West Concord, Mass Third Floor, East Arcadia Furniture Co., Arcadia, Mich Fourth Floor, North Half Atlas Furniture Co., Jamestown, N. Y Fourth Floor, North Bechtold Bros. Upholstering Co., Grand Rapids, Mich. First Floor, North Half Bromberg Galleries, Birmingham, Ala Second Floor, North Half Brower Furniture Co., Grand Rapids, Mich Fifth Floor, East Half Brown Brothers Co., Gardner, Mass Third Floor, East Butler Mfg. Co., Syracuse, N. Y Fourth Floor, North Half Cochran Chair Co., Aurora, Ind First Floor, North Half Conant-Ball Company, Gardner, Mass Fifth Floor, South Half Eagle-Ottawa Leather Co., Grand Haven, Mich. First Floor, South Half Estey Mfg. Co., Owosso, Mich First Floor, North Half Falcon Mfg. Co., Big Rapids, Mich Fifth Floor, South Half Ficks Reed Co., Cincinnati, Ohio Third Floor, South Half Fine Arts Furniture Co., Grand Rapids, Mich. Second Floor, South Half Grand Ledge Chair Co., Grand Ledge, Mich. Fifth Floor, North Half G. R. Bedding Co., Grand Rapids, Mich Fourth Floor, South Half G. R. Lounge Co., Grand Rapids, Mich Fourth Floor, North Half G. R. Fancy Furniture Co., Grand Rapids, Mich. Fourth Floor, South Half Grand Rapids Furn. Co.. Grand Rapids, Mich Sixth Floor, North Grand Rapids Upholstering Co., Grand Rapids, Mich. Sixth Floor, South Half Hart Mirror Plate Co., Grand Rapids, Mich. Second Floor, South Half Hekman Furn. Co., Grand Rapids, Mich Third Floor, South Half Herrmann Lamps, Inc., Grand Rapids, Mich. Second Floor, South Half Holland Furniture Co., Holland, Mich Sixth Floor, North Half Iredell Sales Co., New York, N. Y Fourth Floor, North Half Jamestown Lounge Co., Jamestown, N. Y Third Floor, North Half Kozak Studios, Grand Rapids, Mich Second Floor, South Half Kuchins Furn. Mrg. Co., St. Louis, Mo Third Floor, South Half Lentz Table Company, Nashville, Mich Fifth Floor, South Half Loeblein, Inc., Kent, Ohio Second Floor, South Half Mahoney Chair Co., Gardner, Mass Third Floor, East Manistee Mfg. Co., Manistee, Mich Third Floor, South Half Mentzer Reed Co., Grand Rapids, Mich Fourth Floor, North Half Murray Furn. Co., Grand Rapids, Mich Sixth Floor, South Half National Chair Co., St. Louis, Mo Fourth Floor, North Half Nagel-Chase Mfg. Co., Chicago, 111 Fourth Floor, North Half F. A. Nichols Co., Gardner, Mass Fourth Floor, North Half O'Hearn Mfg. Co., Gardner, Mass Third Floor, South Half Piaget-Donnelly Co., Grand Rapids, Mich., Second Floor, North Half A. S. Payne, Inc., No. Bennington, Vt Second Floor, East Rand-McNally & Co., Chicago, 111 Sixth Floor, South Half Red Lion Furn. Co., Red Lion, Pa Fourth Floor, North Half Red Lion Table Co., Red Lion, Pa Fourth Floor, North Half Rockford Chair & Furn. Co., Rockford, 111., Fifth Floor, North Half Rockford National Furn. Co., Rockford, 111 Second Floor, South Shaw Furniture Co., Charlotte, N. C Second Floor, South Half Skandia Furniture Co., Rockford, 111 Sixth Floor, South Half Sligh Company, Charles R., Holland, Mich., Fifth Floor, South Half Henry C. Steul & Sons, Inc., Buffalo, N. Y Fifth Floor, South Warsaw Furniture Mfg. Co., Warsaw, Ky., Fourth Floor, North Half West Michigan Furn. Co., Holland, Mich., Third Floor, North Half W. F. Whitney Co., So. Ashburnham, Mass. Fourth Floor, South Half Williams-Kimp Furniture Co., Grand Rapids, Mich. Fifth Floor, North Half Wolverine Upholstery Co., Grand Rapids, Mich. Fourth Floor, South Half Woodard Furniture Co., Owosso, Mich Second Floor, North Half « YOU'LL FIND IT IN^ THE WATERS-KLINGMAN BUILDING" We appreciate your mentioning you sow this in FIXE FURNITURE

Date Created:

1937-09-01T00:00:00Z

Data Provider:

Grand Rapids Public Library (Grand Rapids, Mich.)

Collection:

2:8

Subject Topic:

Periodicals and Furniture Industry

Language:

English

Rights:

© Grand Rapids Public Library. All Rights Reserved.

URL:

http://cdm16055.contentdm.oclc.org/cdm/ref/collection/p16055coll20/id/138