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- Description:
- This articles reviews critically the evolution, present status and future development of telecommunications in the African continent. It reports the major efforts so far made to develop telecommunications technology and services in Africa and points out that despite all these efforts, it is a painful fact that Africa still lags behind in the development of communications. The article attributes this unfortunate situation mainly to economic resource constraints, inefficient planning, inadequate roads, lack of coordination and low priority of communication development. It then calls for greater cooperation among African countries, funding agencies, the United Nations and the industrialized countries in this crucial area of telecommunications development in Africa, for the mutual benefit of all.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- War brings out the worst of human instincts and fires up the things that we would not have believed ourselves capable of doing. Not only soldiers take to arms, but civilians too get swept along by events. Across the world the sad story is the same: faces marked by grief, pain and loss. At this point when needs are at their greatest, local health-care services are often in no state to respond. Hospitals may have been destroyed, staff are afraid to go to work, and medical supplies are extremely limited. When their lives are at stake, civilians have no choice but to abandon their homes and land and seek safety elsewhere. They must leave all their possessions behind, they are often separated from other members of their family and after facing the trauma of war, they must face an uncertain future. Crammed together in public buildings, huddled up in makeshift shelters in vast camps or by the roadside, they are utterly dependent on outside assistance. This article discusses the challenges and concerns of the Red Cross Movement with regard to such experiences.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper analyses the concepts of development and democracy to determine their compatibility within the African situation, and discusses how the mass media could promote them. It demonstrates that, while appropriate models of the concept of democracy are still being sought, it is indisputable that there already exist sufficient elements in the African conception of human rights to provide a base for a press system that tends towards liberalism rather than authoritarianism. It, therefore, approaches the discussion from the perspective of what role the press ought to play in the African society to promote both democracy and development.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper begins by profiling the key elements of the RASCOM study and their implications for the socioeconomic development of Africa. It then analyzes the traditional arguments in the debate about the role of the new Information and communication technologies in African development. Arguing for a regional approach to telecommunication infrastructural development, the paper examines SADCC's experience and concludes by offering a framework within which strategies can be mapped out for an integrated information and communication technologies development.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper sets out to "spell out and critically analyze the role of research In development communication". After a brief discussion of the concept of development communication, the paper stresses the role of research in determining what Is desirable change in a people's perception of development. The paper zeroes in on the place of research In development communication In relation to the Liberian Rural Communication Network. The observations arising out of this case study are used to make some general recommendations for research In development communication
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper critically reviews the history of journalism education in Africa, and the controversies surrounding it. The authors reckon that dependency theorists have argued about the inappropriateness of Western models and professional standards for Third World journalism. However, in spite of this rhetoric, many Third World schools of journalism and practitioners tend to follow the Western approaches. Of these approaches, the American practical orientation seems to appeal most to those who teach, sponsor, or practice journalism in the Third World.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This is an analytical appraisal of the making of a vibrant media industry in South Africa. The author commends the government effort to repeal oppressive legal regimes that served the defunct apartheid system in stifling press freedom and fundamental human rights. While extolling the virtues of the new democratic culture in the country, the paper also underscores the centrality of the press, especially the media, in nurturing and safeguarding the new plural political system. The author argues strongly that the formation of a more media friendly communication policy, to create a final and rapid break with the divisive past, is imperative. The paper enjoins the new government of national unity to devise comprehensive communication policy and profound training packages for journalists to strengthen and professionalize the media industry, as an instrument of national development. It contends that democratic growth requires a free and authoritative press to provide a forum for national debate, where people can exchange critical and competitive views, to enable them to make rational or informed choices on various matters critical to national cohesion. This, the author says, is only possible if the new communication policy establishes efficient information feedback mechanisms. The paper also highlights various legislations put in place to ensure that national interest is catered for in programming in a liberalised broadcast media. The issues of ownership and media accessibility to the poor are discussed.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study specifies the components of development communication and, having done so, proceeds to evaluate the various approaches to this conceptual formulation. Thus, it discusses the extension and community development approach, the ideological and mass mobilization method, the centralized mass media method, the localized mass media method, and the integrated approach. It concludes that since development communication is not simply concerned with the mere provision of information on development activities, it should not stop with conventional mass media. Rather, it must involve strong components of social organization and interpersonal and traditional modes and media if it is to succeed. 'This title represents the present stage in the evolution of an appropriate name for 'those communication actions geared towards enlisting full human participation and understanding of development activities'. One of the earliest names was communication in support of development (IB11975). The IBI was followed by UNICEF in 1976 which called it 'project support communication'. The most popular name among social scientists and especially aid agencies has been 'development support communication'. But today, communication specialists working in the area of development, for obvious conceptual and operational reasons, prefer the name 'development communication'.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The history of journalism in Nigeria has been influenced by the two major eras of British colonial rule (1895-1960) and indigenous military governments after independence on October 1, 1960. Both forms of governments enacted press laws at various periods in Nigeria's journalism history. This study compares and contrasts the variables that shaped the laws enacted by both the British colonial and the post-independence military governments, the intended overt and covert objectives of those laws and the reactions of the indigenous people.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The protection of the environment is a matter of global concern that calls for global measures. Improved and effective information about the environment and communication within the globe is vital because it broadens public awareness and participation in the debate on environmental challenges facing human kind today. And the upsurge of electronic networking through computers which is generally called the information superhighway appears to be a development that can precisely address this need. However, as more and more environmental information on a global scale continues to be stored and controlled electronically, developing countries risk becoming more marginalized within the rapidly evolving world economy due to lack of computers and low levels of computer literacy among the majority of their population. The question is: what are the likely consequences of this situation bearing in mind the understanding that environmental degradation does not affect Africa only or but the whole globe?. This paper gives a situational analysis of the information superhighway in Africa and suggests policy issues which need to be addressed both internationally and regionally if the expectations environmental communication are to be realized.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper identifies the inalienable features which characterize the truly indigenous African film. It argues that the pre-eminence of the USA and India in the international movie marketplace translates into the colonization of both the medium and the industry in the importing country. It works out the rubrics for an African aesthetic of the film with examples from the works of leading African film makers.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- A central theme in the history of the Nigeria press is its political orientation. This is understandable, although it has led to the neglect of other aspects of the history and contemporary structure of the Nigerian press. This paper explores one of the crucial yet neglected aspects of this history, i.e. the origin of the process of commercialization of the press and its implications for journalism practice. It argues that commercialization signalled the end of the so-called 'political' press which many commentators still refer to. It also led to some form of professional consciousness and the need for a professional organization among Nigerian journalists.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article makes a case for improved news coverage of the rural areas of Africa as a vital component of African nations' rural and national development efforts. It offers a contextual definition of rural news reporting in Africa, and provides a theoretical and philosophical framework that should guide the African rural reporter on the job. The article went further to critically examine the dominant strategies for rural reporting, rural news gathering strategies and sources, some specialized techniques for packaging rural news reports, and the general and specific channels for transmitting rural news reports. In addition to the universalistic news packaging approaches which should be contextually modified and applied by African rural news reports who should live in the rural areas with the ruralites, this articles also recommended the Screw Model and the Promo-News forms of rural news presentation and systematically explained how these can be applied.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper questions the popular view that Western media negate the image of the Third World through unprofessionally acquired reports that concentrate on negative activities while ignoring the positive ones. The paper claims that there is no empirical validation of the view that there is an imbalance in news coverage between the West and the Third World. By content-analysing a sample of Nigerian papers, the author arrives at the conclusion that these papers not only do not have a better balance than the Western ones in reporting world news, but they do not even give more prominence to Third World news.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article disaggregates the population information, education and communication (IEC) sector into: population information which includes the technical and statistical information of awareness creation; population education through formal institutions (e.g. schools) and non-formal ones (e.g. adult education programmes); and population communication aimed at fostering interest, creating demand and supporting population programme activities. It describes the typology of population information end-users (information brokers) as including policy/decision makers and implementors, service providers and professionals, NGO administrators, university lecturers and researchers, community leaders, and media workers (journalists and producers). These end-users are characterized by the fact that they are non-demographers and hence the need to put in place a 'brokerage' system for translating specialist material into non-specialist information an important aspect of popularization. The mass media are then to be used to diffuse the information so processed to target condiences. The article surveys the mass media situation in Africa and proposes ways in which they may be used to disseminate population information more effectively and accurately.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The article starts from the premise that empowerment is needed where weakness and subjugation are apparent. Poverty, illiteracy, religion, cultural prejudices, male chauvinistic tendencies manifested in diverse patrilineal practices against women are some of the formidable forces that relegate women to the background. Portrayal of women in the media is examined through their portrayal in selected Igbo language films. The image of women in these films is found to be very bad and capable of negatively influencing the perception of women among the large audience of video films in Nigeria. The article shows that the technology of video has been effectively used for the empowerment of severely marginalised social groups like poor and illiterate women in some rural Third World countries. It is advocated that women actors should reject roles that relegate them to second fiddle. The domination of male producers in the home video industry is decried, and women are encouraged to seek more positive and active roles.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- In this article, the author proposes that one way to minimize the rate of project failures is to establish rules which project managers would be required to follow. It is the view of this author that some of these rules may already exist in the form of project formulation guidelines. These guidelines are, in large part, based upon research in development. They include local participation, integrated development, basic needs, women in development, and appropriate technology. These guidelines, carefully followed, have the potential to lead to project success. The problem is that it is the rare project wherein these guidelines have been observed. Thus, the author contends that the codification of these guidelines and other related concepts into standard development rules followed by the establishment of a mechanism to ensure that these rules are adhered to, are the tools needed to dig out of the development crisis.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Development institutions have in recent years realised the importance of indigenous culture as an important vehicle for communication. This has led to the creation of programmes in which local cultural forms have been "recruited" as the communication process for "selling" development strategies. The paper draws upon the author's experiences of theatre for primary health mobilisation and awareness in rural Malawi. The advantage of performing arts as a medium for development communication are that: 1) they provide a more entertaining form than monologous media, 2) they can easily use local languages and cultural forms such as songs and dances, 3) they encourage participation and debate in the audiences. The main disadvantage is that such intrumental use of the performing arts can lead to a cornmodification of culture which is manifested in: 1) the professionalisation of cultural workers in a context which is not normally commercial, 2) the reification and triviliation of community culture through the use of traditional external forms to convey messages totally at variance with their original context. Such cultural engineering, at its most insensitive can constitute a form of developmental imperialism which erodes rather than supports the cultural cement binding local communities. Suggested solutions demand agents' wide-ranging consultations, not only with development minded stake-holders, but also with those who possess cultural skills and interests.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper uses a reassessment of the legacy of Paulo Freire as a point of departure to construct analytical frameworks, based upon insights from development and political communication, for use in assessing the significance and potential of alternative media for political change in Africa. The notion of alternative media is understood as incorporating a variety of dimensions (difference, independence, opposition, and representation) whose importance is determined by the parameters of particular struggles. The paper eschews country-specific analysis and is sceptical of the likely trajectories of the democratization processes (transitions) in Africa.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Development has been synonymous with directed, purposeful progress equated with economic growth. As such, communication for development has been largely understood as persuading people to adopt cut and dried messages which direct progress, hence the concept of mass communication. Unfortunately, this gives communication an apparatus for manipulation and propaganda dissemination. The widespread failure of development projects may be attributed to this understanding and practice of communication in development as communication becomes a way of forcing receivers to adjust and adapt to ideologically mediated messages. This paper proposes drama as an efficacious tool for development support communication. Drama incorporates aspects of lived realities, supports progress in peoples' lives and effectively grips the audience's attention and commitment. Drama conscientises people on aspects of life such as environmental conservation, assists people in spreading and using technological advancement, assists in health, educational and other social efforts and programmes. In this way, drama provides a viable tool in development support communication and, as the paper shows, drama is natural communication which can ensure high impact yet low cost effects.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article examines the objectives of the 1990 press law in Cameroon and the substantial changes it brought for pressmen who until 1966 were regulated by either common law in Anglophone Cameroon or civil law in Francophone Cameroon. It also examines the extent to which the objectives have been attained and the major defects of the law.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article condenses the theoretical discussion carried out by the authors for a framing paper on cultural policy. In it, they begin from the position that most discourse about the term 'culture' makes it difficult to define an exact constituency which, for policy purposes, can propose and benefit from implementation. In the South African context within which they work, they point out that taking into account the dynamics and special needs of transition from apartheid to democracy makes this a doubly taxing problem. The authors accept that the present circumstances favour a more radical appreciation of the concept of culture and need than enshrined in existing cultural policy, for example, in Australia. Therefore, they draw on the radical post-marxist approach of philosopher Agnes Heller to relocate cultural discourse within the pragmatic category of "raising endowments into talents". On this basis, they proceed to identify, in terms of a politics of equitable transformation, the constituency most deprived in terms of raising endowments into talents under apartheid. These, the authors argue, are the women in single-parent or all-female households who have accomplished the business of seeing their children into higher education. As principal actors in the ongoing business of raising endowments into talents, the authors argue, such women constitute the basic constituency in contemporary South Africa towards whom cultural policy research should initially be directed. As cultural actors, they do not as such exist in a vacuum, however. Thus the actual pragmatic relations between this constituency and others involved in cultural practice are what policy implementation should strive to strengthen, empower and protect until generations with other, more elaborated, needs mature.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper challenges the entrenched Shannon and Weaver model of communication and suggests alternative approaches to community health education. An alternative, where the emphasis falls on the receiver or 'reader', is examined with special reference to DramAidE. DramAidE is a South African state funded HIV/AIDS education programme in which plays, workshops and community days become a process through which dialogue around health issues is established between health workers and a school community. The approach is to use local expressive forms (plays, songs, poems, dances and posters) as enabling resources or mechanisms of learning and of re-enacting and retelling the 'story' from shifting positions. The issues raised about the impact on the community of HIV/AIDS and other sexually transmitted diseases are further explored in participatory workshops with the intention of changing attitudes and developing some skills. The work is based on the premise that good health is dependent on social, psychological, economic and environmental factors. Likewise, sicknesses are states which must be seen in a holistic sense. The understanding of the meaning of health in this approach is culture bound and it is important not to separate out the physiological from the cultural. A further contention is that health, as a constituent and dynamic component of subjectivity does not refer to a state so much as to a process. This means that health is about self-image, self-esteem and self-confidence. The drama based workshops offered in the progamme focus on building self-esteem and self-awareness as a first step in making choices about healthy behaviour. Therefore, health education should not be actively aimed at changing personal behaviour alone. Young people need to demonstrate skills in changing their social environment and to this end DramAidE is forming clubs in schools that will become self-sufficient and to encourage the school community to take pride in building a culture of learning and health promotion in the school. The long term aim of DramAidE is to develop a social movement around celebrating the joy of choosing to live a healthy life style. We are asking ourselves and young people to 'Act Alive'. One strategy for mobilising young people is build an awareness of the interaction between human rights and health and thus find a common theme that cuts across differences of heritage and culture
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses the kind of mass communication research that is required in Africa. After a thorough review of the controversy between the adherents of the (American) administrative and (European) critical research schools, the author argues that as far as African mass communication research is concerned, the problem is not only that of conceptualization but also that of social research process and administration. The paper registers a general dissatisfaction with African social research based on foreign theoretical and methodological assumptions. It ends with a call for 'back to our roots', having outlined four major research agenda for African mass communication researchers.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The paper starts from the premise that freedom of expression is imperative for political, social, economic and personal development. It also notes, however, that the manner in which freedom is interpreted differs considerably from one region to another. The difference it points out, often manifests itself in the debate of complete government control of the mass media versus an independent press. The paper argues that the USA, which has a relatively longer history of political democracy spells out press freedom explicitly in the constitution as against the case in developing countries where freedom of press is not explicitly guaranteed by the constitution. It further argues that a country which has had a longer and relatively more stable form of government has a better chance of clarifying exactly what freedom of expression entails, and that freedom of expression is a dynamic process.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The goal of this study is to determine the effects of situational variables in persuasion. One hundred and forty subjects were used. Subjects were given two hypothetical situations involving compliance in inter-personal and non-interpersonal situations, and were told to state the various strategies they will use in gaining compliance in both situations. The results found that to change the negative work attitude of the Nigerian public, coercive power of threat and aversive stimulation play crucial roles, but that power alone cannot be effective if not supported by friendly persuasion of compromise and reward. Individuals in interpersonal situation, however, resort only to friendly persuasion.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article looks at two models of communication existing in a Nigerian rural environment: the traditional, largely interpersonal and interactive model, and the modem, mass mediated, impersonal system. Drawing from sociological theories of change, it finds that the traditional and modem (mass) communication systems interact in interesting ways as a new socio-economic system evolves within the traditional structures of village life. In spite of the imposed foreign language (English) which is the dominant transmission language of the modem mass media, there are significant and complementary outcomes of the interaction between the two modes of communication. The article argues, however, that the traditional systems of communication will retain their role in the transmission of knowledge and information, cultivation of beliefs, and other socialization processes for quite some time to come.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The thesis of this article is that the national interests of African states make it imperative for them to carefully evaluate, assess and examine the development of their present media structures and ownership patterns. The article identifies some of the new communication media in the African context and offers a detailed review of the national and international ramifications of their selection and adoption as privately-owned enterprises.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The article is a comparative study of the mass media systems of Kenya and Tanzania. The author examines the historical, geographical, political, economic, social and cultural factors which shape the mass media systems in the two countries. The article concludes that the factors of literacy and politico-economic system are destined to have significant impact on the future growth and shape of the mass media in Kenya and Tanzania.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The purpose of the study was to seek answers to the following questions: 1. Which of the 20 corporate identities randomly selected is rated as best vis-a-vis the tour features of an effective logo? 2. In what order are the four features important to the publics whose goodwill the companies seek? The features are memorability, recognition (attractiveness), appropriateness and uniqueness. Using the survey method, a questionnaire was designed to elicit response from the publics. A sample size of 85 was drawn up departmentally from academic staff of faculties of Arts and Education, University of Ibadan. A questionnaire return rate of 61 percent was achieved. Results indicate that of the 20 logos, that of Seven-Up Bottling Company was rated the best. Three others that followed in the order of excellence are those of Nitel, Obafemi Awolowo University, He Ife, and Mandilas. The order in which the four features of an effective graphic identity are important to the respondents of the study is memorability, uniqueness, appropriateness and attractiveness. The challenge posed to public relations practitioners is therefore summarized in this question: Does your corporate symbol speak louder than words?
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article sketches a broad overview of the problems and prospects of Africa communication. Beginning with Africa's economic handicaps which limit its potential to fully exploit the new array of modern communication technologies, it argues that it is class politics which excludes the mass of the African people from communication channels that constitutes the major impediment to communication in Africa. The remedy to this problem is, therefore, to be found in a communication strategy that accords due respect to African cultural traditions in which respect for truth, equality, social justice and the supernatural are the cardinal principles.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Tanzanians are turning inward now after dismantling most of the barriers to development colonial mentality, colonial regimes in the neighbourhood, illiteracy and poor health. The rallying cry now is increased economic output through self-reliance. Radio Tanzania Dar es Salaam (RTD), as a medium of mass communication and mobilization, will have to get closer to the grassroots people, either on a social basis, which is possible now, or it will have to introduce smaller community-based stations which would have greater mobilizing power than any other establishment.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article draws attention to the cognitive need of the communication receiver, and to the competence and intellectual skills that ought to be acquired if the target audience in rural development communication is to derive maximum benefit from their positive mental state and readiness for learning. It examines the concept of development in the African context, the cognitive abilities required for reading, listening and responding, and how these relate to development. It suggests instructional goals for curricula aimed at preparing message receivers for effective participation in rural development programmes.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The focus of this paper is on The New Yak Times' coverage of Nelson Mandela's tour of the U.S. in June 1990, with the main purpose of finding out the kind of image the paper presented to the American public. All issues of the paper two weeks prior to the beginning of the tour on June 20-July 1 when the tour ended were examined. The study also examines all issues of the paper two weeks after the tour to review or carry out a post-mortem. News reports and analyses, editorials, features, opinion and commentaries of columnists were studied and the author concludes that Mandela had a favourable coverage owing to U.S. foreign policy's change in attitude toward the African National Council and Mandela.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review