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- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the nature and classes of the speech act in traditional African settings against the background of African traditional values and the right to speak. The writer attempts to portray certain aspects that could be viewed as planks to form bases for a classification of a folk system of communication in Africa, which he terms as African rhetorics. The author points out that the objective of the paper is to show how traditional African values are critical in our efforts to understand communication philosophies, ethics, processes, structures and genres in traditional African settings.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This analysis looks at Kenya's communication policies from: (a) The extent to which communication as an issue has achieved status on Kenya's institutional agenda. (b) The nature of communication structures. (c) Recommendations based upon the analysis of the situation. Specified recommendations have been made in relation to the following: (a) Strengthening of existing communication policies or the formulation of new ones. (b) Clarification of existing policies wherever deemed necessary, (c) Development of modalities for the implementation of such policies, (d) Devising feedback mechanisms for the determination of impact of policies that have been implemented, and (e) Sharpening the criterion instrument for the impact of policies that have been implemented.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study looks into the concept of democracy as it is understood within the African context and the role which the mass media could play in promoting and sustaining it. It argues that, given Africa's colonial experience and its history of struggle for human dignity and liberation, the appropriate role for the mass media must be to sustain this struggle. Accordingly, their relevance must be seen in relation to the extent to which they promote the developmental and democratic aspirations of the majority of the people. And, as such, training of African media practitioners must be predicated on the necessity to give them clear orientation for the achievement of these goals. Finally, the professional status of journalists and of the journalism profession must be acknowledged by political authorities and policy makers; journalists must be appropriately renumerated and their profession upgraded within the hierarchy of national priorities.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article highlights some structures of social relations which influence the formation of images of women in society in general, and in the mass media in particular. Drawing from examples in Tanzania, it adopts a neo-Marxist analysis of society and suggests that both traditional structures and attitudes and modern socio-economic relations, buttressed by prejudices in dominant religions, subjugate women to subsidiary roles in development. Hence their negative portrayal in the mass media. It suggests major reforms in the socialization of the youth within the family and the wider society as a means of fighting the negative images of women which justify their exploitation by partriachal and capitalist social systems.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The concepts development communication, non-development communication, development journalism and development support communication are often misunderstood. The confusion, according to this paper, becomes even more magnified in Africa due to lack of sufficient literature on the conceptualisation, definition and operational parameters of the concepts in question. The paper presents a historical account of the origins of the concepts and differentiates each from the other. The essence of the paper, however, is that the mass media if well applied, can facilitate the development process. In a bid to illustrate how this can happen, the paper outlines some approaches that can be adopted and how best to manage these strategies. Paramount in the process is the need to synchronise the issue to be dealt with, the audience for whom the communication message is intended, the nature of the media to be used, and the socio-political and economic context within which the media campaign is to be effected. The paper concludes that all four concepts are crucial for development in their own right. It, however, warns that their effective utilisation calls for high degrees of specificity in their formulation, planning and management.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This is an incisive scientific evaluation of the existing curricula in journalism and communication training institutions in East Africa. The study pays close attention to most of the crucial elements of a good curricula, including the aims and objectives of the courses, the teaching methods adopted, the assessment methods of the courses and the flexibility of the courses to accomodate community, national, regional, continental and international needs. The aims of the study were five-fold: To provide emphirical evidence on the orientations, objectives and scope of the existing curricula in journalism and communication training in East Africa; to suggest variousways of re-modelling the curricula; to access the quality of training offered to journalists so as to find out if they are being adequately funded and teachers well remunerated and; to generate fresh data on journalism and communication training in the region which can be used by policy makers and implementors in shaping future training needs. Field survey research design was used to collect data from stations, newspapers, training institutions and governmental departments. A total of 19, 21 and 22 respondents from Uganda, Tanzania and Kenya respectively were interviewed. The study raises concern over two pertinent issues: the fact that the training institutions have less teaching staff and that the curricula used are relatively old with the newest having been drawn in 1994. The author suggests that there ought to be regular review of the curricula to make them responsive to the ever-changing media demands. Three track approach to the review of the curricula are recommended. They invite Unesco and other stakeholders to commission further studies aimed at a comprehensive improvement of the curricula so that the beneficiaries may be able to face the various complex communication challenges facing their communities and countries; the region, continent and the world.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review